This is an example project to accompany my Writing for Instagram class.

I wrote the below product copy for Echo Wear, a vintage clothes retailer, using techniques from the class.

-

Post

Using brief, clear messaging, as outlined in the Basics lesson. 

Caption
New drop
Check out our fresh collection of handpicked vintage and upcycled styles.
Shop now online or swing by Echo Wear!

Visuals
Carousel of beautiful vintage clothes.

Mock-up of post

-

Story

Showcasing the Quest-Triumph-Reward storytelling formula explained in the Stories lesson.

Slide 1: Quest
Text overlay: Tired of blending in?
Visual: Someone browsing through a rack of desaturated, boring clothes.

Slide 2: Triumph
Text overlay: Find your unique style
Visual: Quick, dynamic shot showing a variety of Echo Wear’s vibrant, vintage clothing being thrown over a rail in a changing room.

Slide 3: Reward
Text overlay: Stand out / Look amazing
Visual: Models wearing Echo Wear’s clothes, exuding confidence and individuality.

-

Reel

Demonstrating techniques used in the Reels lesson, including a concise description, text overlays to emphasise important points, and a voiceover script with a conversational tone.

Description
Step inside Echo Wear! Discover the charm of vintage shopping and find your unique style. #VintageVibes #EchoWear

Clip 1: Exterior shot
Text overlay: A warm welcome!
Voiceover: "Well hey there! Welcome to Echo Wear, where every top, trouser and tie has a story to share."
Visual: Exterior shot of Echo Wear, welcoming viewers into the store.
Audio: Background music starts, setting an upbeat tone.

Clip 2: Browsing footage
Text overlay: Find treasures from the past.
Voiceover: "You’ll love exploring our collection of hand-picked vintage treasures and discovering pieces that gel with your style. From classic cuts to bold patterns, Echo Wear is your go-to for sustainable, one-of-a-kind fashion."
Visual: Customers browsing through racks of vintage clothes, examining various items.
Audio: Continuation of the background music.

Clip 3: Model footage
Text overlay: Style it your way!
Voiceover: Come find something that’s uniquely you.
Visual: "Models wearing selected vintage outfits, showcasing how they can be styled."
Audio: Background music with a dynamic beat.

- 

Try out your new Instagram writing skills for yourself and share your posts as a project. I'd love to see how you've put the techniques you've learned into action.

Share your project in whatever way is easiest – text only, images, a video or a link to the posts on your Instagram feed.

Please let me know if you have any questions, either right here, on the Discussions board, or when you post your project. I’m looking forward to seeing your work!