Transcripts
1. Understanding YouTube - Welcome: Welcome to my brand new
course, understanding YouTube. Now, all of us know
what YouTube is, but how many of us truly understand what goes
on behind the scenes? As in my opinion, this is key for YouTube
Success and Youtube Growth. You see, when I first started
out on YouTube myself, I had no clue about the workings I was
putting out content, but as I began to understand the behind
the scenes of YouTube, I was able to grow my Channel
from earning zero pounds, over 300 every single month. And I was able to go
from 1,000 views, if I was lucky every
month to over 150,000. In today's course,
I'm going to be sharing with you everything
that I know about YouTube, everything that I learned
along that journey with you. So you can start to grow your
own YouTube channel today. Hello, my name is Dylan. I'm a full-time YouTuber. I've been doing an
Alpha eight years. Time really does fly when
you're having FUN and today, I'm very excited that you've decided to join me
in this course, having a fundamental
understanding of the workings of a platform that
you're trying to grow on is key, in my opinion. And I also have multiple
channels monetized. And I just wanted
to mention that because it proves
that once you have an understanding of
how things work, it is so much easier to
grow on YouTube and get to that Monetization level
what you need 1,000 subscribers and over
4,000 h of watch time. But let me level with you. If you're looking to grow your
YouTube channel and you're starting out on YouTube or he'd been added
for awhile now, but you want to see more growth than you are in the
right place today. And under an hour, we don't go into
learn the behind the scenes of YouTube,
the fundamentals. So without further ado, let's jump into class one and all comments and
reviews are welcome. And I encourage you to ask any questions in the
discussion board down below
2. Class Project: Welcome to the class projects. Now the class project is essentially a task that I'm
going to set you right now. The, by the end of
watching this course, you should be able to do. And realistically it
allows you to get an understanding of what you're going to be learning
throughout this course, just so I can prove to you
that is incredibly valuable. I would like you to send
me a link down below to your YouTube channel with
at least one video on there. And then from looking at this, I should be able to identify
your content strategy. Now this is really
key for growing on YouTube and to really build
our content strategy, we're going to learn it
all in today's course. And then finally, when
you add that down below, I'd like you to leave
a sentence or two with the direction that
you're going to take your channel going forward. And I'll give you
lots of feedback based on what I think
you could do to improve and what I think
you've done well so far on your first video and
in creating your channel. So that is the class project. I look forward to seeing
your work and let's jump in to the content
of today's course
3. YouTubes Ecosystem: Welcome to class one,
a YouTube overview. Now, what is YouTube? So YouTube is a Content
Creators paradise. You can create videos on
pretty much any topic, gaming. Then the lives live streams
YouTube shorts now, but allows you to create
short form content and is also primarily a
search engine, right? So let's say you
have any questions, anything you want to find out, you could go on
YouTube and you could type in how to fix this, how to restart this. And it will bring
you up a list of videos that you can then choose from to help solve your problem. So not only is it a
place where we look at our favorite
YouTubers and follow our favorite people
on the Internet. But it's also a place
where we find help. It's a place where we learn and gather information which is really key for understanding later on the YouTube Algorithm. Now when we look at
potential on YouTube now, it's one of the
most visited sites in the entire world on the web. It is a global sensation. Every single country
has YouTube. Every single country
uses YouTube. And for me personally, growing up as a kid, I
was always on YouTube. And that is great because it really provides
a lot of potential, no matter what topic you're looking to create
your channel around. There is always
people there to watch your content is just about tapping in to the right market. It's about framing
your content In a way that allows people to see it and that makes people
come back for more, which is what we're
going to work on today. And then when we
think about the three key components of YouTube, there's three and Ecosystem that immediately come to mind. Now firstly, you
have the Content Creators that could be like me, for example, I'm a
content creator and most likely you are
you in the future. Secondly, you have the viewers. The viewers are the
people that sit at home and watch your videos. Now the viewers are the most important part of this whole ecosystem
in my opinion, because without the
viewers, there is nothing. We build everything
around the viewers. And then finally,
the third piece of the puzzle is the advertisers. That is how we get paid as content creators
on YouTube, right? Just as I write some stuff down, just follow along
with me right here. So as I was saying, we've got an ecosystem where in the
center we have the audience. Now the audience are our key
people in this equation. And then either side we have the Content Creators and
we have the advertisers. So the way that the
ecosystem works is that the Content Creators go to YouTube and they
put out content. And as they put
out this content, YouTube will start to promote it to different people
on the platform. Now, this is what gets views. So every single person
here has a tally of Views. And then the more views you get, the more money you make
because the advertisers pay pretty much depending on how many views
your videos get. Now, as well as this, advertisers will also look at the type of content
you're making. So let's say for example, you've got a content creator, this making finance videos. Now finance videos tend to do well in terms
of revenue, right? Per every thousand
views and advertiser is willing to pay a tiny bit more
for this sort of content. They like this
content a lot, right? There's my Smiley face
is not very good at all. Then you have other content. Let's say, for example, like a day in the lives. Now they and their lives. They perform very
well on YouTube. There's lots of them. There's quite a high supply. And advertisers also
like this content, because the supply is a bit higher than the likes
of finance videos, for example, then advertisers per thousand views
pay a bit less. Now the reason why this is, is that every single advert on YouTube is auctioned off
to the highest bidder. And on certain topics, certain categories of videos that the content creator makes. These two right here, you
basically bid more for. That is a rough overview of
how the ecosystem works. And as we said,
the amalgamate per thousand views depends on your channel and the
content you make, and the length of the video. Write less than, less than look at the
length of the videos. We know are three key
ecosystem components. And then we have, for example, a video from a content creator. Us say on a category, it was just lifestyle
right here. This is the Channel. Finally, on this section you have two different
types of videos. We'll three nowadays, but we'll come onto the third
and a second. You have that you've got the less than 8 min and then you've got
greater than 8 min. Now, if you're video
is greater than 8 min, you can actually put more
adverse inside of it, which means you can add
slightly more money. If you've got less
than a minutes, then you're limited
to before and after. Now this is why you saying basically that the
belonged you video, the more money you can
make it is because you can put more and more
adverts inside of it. Now there is some more to this, but we're going
to come onto this in the algorithm section. It's gonna be very exciting. So I'm also just
gonna put right here, we're looking at length. I'm going to write
this down length. And then I put in the
algorithm section, we're going to take a
look at this later. Now in times of content
that we have on YouTube, we've got the lifestyle videos, the longer format videos, which let's say long videos. And then we also have
this short-form videos now YouTube shores. Now YouTube Shores is
here to rival TikTok, is here to rival
Instagram Reels. But the real advantage of YouTube shorts is
that whenever we're searching for a solution to a query we might
have on YouTube. Is that because YouTube is
naturally a search engine, then our YouTube shorts are actually going
to be promoted in the search engine
as well as on there For You page or the
discovery page. Youtube really does
have an advantage there when it comes
to your shorts. And YouTube has heavily pushed
YouTube shorts recently, and it is growing
massively in terms of the daily minutes watched on shorts has gone from down here, literally all the way up. So if you look at Views On
YouTube shorts over time, it is growing exponentially
in recent years. Now within this ecosystem, there is one key component that joins everything together. And as you may have guessed, I mentioned it
briefly a second ago. What takes the Content Creators work straight to the audience? Well, if we zoom in right here, it's the owl Algorithm. And that is the first step in this massive YouTube puzzle. So let's take a look at the YouTube Algorithm
in the next class.
4. The YouTube Algorithm: Welcome to class two. Now, as I just alluded to, this is a very important
class in today's course. It's about the
YouTube algorithm. Now this is key for connecting content
creators to their viewers, and it is key in many ways. So in essence, what is
an algorithm, right? It's a piece of code that is essentially something that takes loads of data from your videos. And it looks at trying to
match up the people that might like your videos on YouTube
with those accounts. So if for example, let's
say as a content creator, you make a piece
of content, right? This piece of content
is about football. Let's say it's 15 min long and
it's about fantasy league. So what the algorithm does, it then looks at
who likes football, who likes watching
long 50-minute videos, and who likes fantasy league? And it will go through
all of this database, has all the accounts, and
find that group of people. And then what I'll do is
get your, your video. It will send it
through the algorithm, for example, right
here as we go through. And then I will promote it
to that group of people. Now that group of
people then likely see your video on their home screen. And then cleverly,
what the algorithm does is once it does
this a few times, it will look at how those
people react to your video. So for example, the algorithm is now promoting your content. But it's kind of
like a full circle because once it promotes it, it will then look
at those people that have seen your video
on the home screen. It will look at how are they
reacting to your content? Are they clicking?
Are they watching? They engaging with it by
commenting or liking? Or are they staying on YouTube, clicking to your
page afterwards. And all of those factors
will determine how much the algorithm then decides
to promote your videos. So essentially what we have
is the algorithm is then judging how good your
video is from data, by how people engage with it, subsequently offer it
looks at those variables. It will then decide
to promote your video more or to promote it less. Now, this is the key
to YouTube success. If you can really master
the YouTube algorithm, then you are able to
understand how you can adapt your videos in order
to satisfy these conditions, in order for the algorithm
to like your content. And then subsequently you'll get more higher growth
on your channel. Now it can always update, the algorithm is
always changing. And you can go on YouTube and
actually have a little look at what are the key components
at the hour of them. Now, in today's course, since we're doing a masterclass
of understanding YouTube. But then our, I don't
have time to do that, but I strongly encourage you, if you want to learn
in more detail, to go on YouTube
and search this. And as we can see
the overview now of the YouTube algorithm
and the way it works in a simple case. It then leads us
to two scenarios. We've got a scenario where
we're successful and now video is doing really
well and getting lots of use. And then one more, we
need to rework the video, adapt future videos in order to get higher watch time so
that the algorithm goes, this is a great video. Let's promote it some more. But let's say we've mastered the algorithm
in some cases and we're getting more views than we have subscribers in our early days. Now, this is when
we really start to look at our content strategy. And building on from this, you've got the first step-up, but now it's time to
grow even further. So we're gonna look at
this and our content strategy and what we should
do next in class three
5. Content Strategy: Welcome to class three. Now we're really looking
at our content strategy. We looked last class, the two sort of outcomes of a video. After it's gone through
the YouTube Algorithm, you've either got Success or a video that needs
to be reworked. Now here's the beauty of how
you grow on YouTube as well. It real key, a real key
tip that I learned after eight years of doing
it realistically is that let's say, for example, you've got a video that's really hit the
algorithm really well, and it's gaining views every single day,
let's say consistent. I say consistently
you're getting about, I don't know, maybe, maybe 25. Use it as a Beginner, which
is really, really good. Now, what actually
happens is that, that content category
that you've created a video on working
really well for you. So for example, and this does
link back to the algorithm. Once you spot that
you've got a video this performing well
and have video for us was about fantasy
Premier League and it was football and
it was 15 min long. What you wanna do is
you want to look at, right, I've just made
this successful video. I want to carry forward
those same parameters. I'm talking about the length, the category, and
the type of video. And I want to make
a brand new video that is a follow-up to this one. It could be sticking
to the same category. It could be a
different team lineup. In this case, it could be
looking at difference clubs, players if we're talking
about football for example. So it's not the same
video is different. It's still brings a different
value to the viewer, but it's exactly the
same content strategy is exactly the
same content type. What we're forming here
is a real strategy. So we're looking at what works and then
we're building on that. So we built out one more
video on that, for example. And then as we bring out
another video on that, we see this that perform well,
does it not perform well? Does it need to be
reworked or not? Then if it performance
well again, we'd bring up another video
exactly on the same topic. Now the reason why
this is great, It's because you've entered
this thing where you have a Snowball Effects, right? So Snowball Effects is when you start out really small,
for example, like here, small circle, but the snow
kinda gathers onto the ball, it gets bigger and
bigger and bigger. Now, this is exactly
what happens with YouTube and the
algorithm, right? Because once you've got those first 25 people that you've made a video about
fantasy league with. When it comes to another video out about
football and fantasy league, the YouTube Algorithm, for
example, look at and go, well, there's these people over here, then watch the video last time. So we're talking
about the people. If I zoom into the top right, the people that liked
this video right here. So we'll call them group
X. Now, this channel is just made another video around
the very similar topic. Now, if group ex liked that
video last time, for example. So these people
right here, there surely going to like this, this new set of videos at the same content creator
is just brought out. These ones right here, and these ones right
here, they go, right? Let's promote to that group X the Content Creators videos again and see how they respond. And as they respond, the likelihood is that they're
going to like the video because they watched the first
one about the same topic. So when you put out another video that's
on the same topic, the likelihood is they're
going to watch it again, your new videos. So you've got group
X watching here as well, and here as well. But then you should go, right? Well, group X out
of our sample size, which is just group
acts on this occasion. The video is performing
really well. You've got a 90 per
cent watch time as a percentage,
which is very rare. I mean, you wouldn't
get that much normally? Yeah. Let's say
you had that much. And then let's say that your
click-through rate was 15%. That's 15% of people being promoted your video,
a clicking on it, clicking on it because
they know that group X or we know the group
acts already like all video. So Youtube goes, Wow, that's performing exceptionally well with that group again. Well, let's promote it. There's some other people
that are similar to Group X. So they look for group Y and they see how
group, why respond. And suddenly what you
start doing is they're first we just had group acts
on that small Snowball. And then you get group X plus Y. Then you get X plus
Y plus Z plus, plus G plus D. And slowly, what you get is a real building up
of a community, a real building up of people that are
watching your videos. Not only viewers,
but then some of those viewers will then
become subs subscribers. And you slowly start building
up your whole channel via this sort of Ecosystem
method that all starts out with those three
key principles. Now again, it's not as
easy to do as I make out. Sometimes it still
requires a lot of hard work and a lot of graft. But I'm hope that
you starting to see how as we understand
how it works, were able to form strategies in ways that before we
might not have done, that will help us
grow a lot faster. So for example, for, for my Channel right now, student blogs is what it used
to be now, live with Dylan. I have a lot of videos that
are related to university. I know that since they generate
views every single day, I know that if I was to
go out today and make a video on a university,
if you add in London, I know it will get views because there's
already a group of people that YouTube could
promote my video too, because they're watching
my old university content. Is the likelihood is
they're going to want to watch my new university content. So that is really a little key inside a tip that I
hope makes a lot of sense. And if you are enjoying
today's course so far, please do leave a review. But we've just completed
course three and we can see all those
slightly messy. We're really building
up a very nice picture of the whole
framework of YouTube.
6. Finding a Niche: Welcome to class for in this class we're going to
be taking a look of finding our own YouTube Content style on Niche and how we can produce
high-quality content. Because if we think
about it now, we've taken a look
at the algorithm. We take a look at how
YouTube works in terms of Monetization and
what the ecosystem is. But there's just one final
piece of the puzzle, and it's the most important
piece of the puzzle. And that is finding out the type of content that you should make in order to be
successful on YouTube. Now, the very first principle
of this in today's world, there is such a
saturated market of Content Creators,
everybody's making content. And so what we
really need to do, we need to identify
a Niche that not only you're going to
enjoy making content on, also one that you can add a lot of value to
people's lives on. So for example, this Niche could be created out of nothing. For example, let's
say use like right. I really want to start
a tech YouTube channel. Then over time, as that
becomes your Niche, you become more experienced. You'll learn more about tech, you'll have more talking points, and subsequently you become
breed that Niche into life. Another alternative is that you take a look at what
your current skill set is and you derive your
Niche from that skill set. Firstly, we're looking at
our own content right here. Within our own
content, we're really looking to try and find a Niche. Now, a lot of people
who struggle with finding the right
niche for themselves. Now, when we say a Niche, we mean a specific area
where to start with. It's always easier
to grow as you build an audience by having a
specific content area. Now, the reason why
niches so good, it's because your audience will basically know that, right? If I come to, let's say, for example, my Channel,
Dylan is channel. They know that they're going
to get this type of content, the content that is my niche. So for example, when I started
out on YouTube myself, my content Niche was university, unique videos right there
every single week I was a uni, I was able to provide
information about University that not many
other people could. And at the time there
wasn't really many people making videos about university. So I was really in my own league among
category, among Niche, and subsequently
everybody, as I said, who subscribes knew that that was the content
they were getting. And so it was a lot
easier for me to grow. And then if I wanted
to branch out into some other London living
content or whatever it was. The same people who are
now form the bone with me, like this person right here. I created the bond via making videos in my niche
and people enjoying them. They then thought,
You know what, I've been following
Dylan for a while. Now, we've got a little
bit of a relationship. Let's watch this new content
as well as his old content. It was in his Niche. So that's
what really gives you room to start and be flexible as time goes on
with the content you make. But as we said, the star with this Niche
is really quite key. So how do we find a Niche? I think the best thing
for people to do, including you guys
watching and girls, is that if you essentially think about what skill
set do you have, it could be presenting. It could be that you've
got a finance degree, so you can run on finance. It could be your, your
a great drawer or a cookie that you lead a
really exciting life. You've got time to garden, do cool stuff and review
stuff or whatever it is. You can review stuff
and sit down and think, as well as what do, what value do I have? So this is a given skills. Also think about what
do I enjoy doing? So, for example, as well, would you enjoy making
videos about finance? You might be trained
in it, but what do you really enjoy that you might do? Might not. If you had to go out and Film
and public, for example, making review videos, what you
enjoy, enjoy that as well. So it's really thinking
about what you would enjoy. And sometimes you have to go through trial and
error to figure out what you actually
enjoy and to what you're taught you a
Niche should actually be. So we'll leave this right here. So again, I can't fully help you find your niche right
now it requires you to think about where can you add value to people's
lives in the video, maybe your personality
is your nice, maybe your intents
intelligence is your niche, or maybe just what you can offer in terms of what
you have access to Film. Do you live in central London? Do you live in a
really cool apartment? You have access to
certain things that other people don't is a
great way to get started. Sometimes you can
sit down and just to talk about books will
talk about your life. Maybe people relate to your age. Your age could be a Niche. It
can be anything basically. But what I'm saying
is to start with having a foundation
to build from is key. And as you can see, I gave you my example and hopefully a few inspirational
ideas throughout here. Now once you have your Niche, this is where you're going
to be creating content. This, so this Niche is the
center of our content plants. If I write down
Niche right here, as I just did, draw
a circle around it. So once we have that Niche, we then need to
start making videos. Now before we even think
about filming it or setup, we need to write a
YouTube scripts. Now I promise you,
the script writing took my videos to
the next level. And with the
algorithm looking at how much time people
watch your videos for and how much they react
your videos at the start. Because the basically
the start of the YouTube video is where
most people click off. So really, you
really want to hook people at the very
start of the video. So they stay on forever and watch the whole
thing basically Having a script to do
that really is important because scripting the intro
makes it way more engaging. It means people are definitely
likely to sit through it, which helps the
algorithm pick up your video and promote it to X, Y, G, as we said earlier on. Script writing is key
for a YouTube video. So whenever we're
writing a script, we're looking at, in essence, what's the intro hook? So if you are, for example, doing
a day in the life, you might include an intro, a few little highlight bits of what happens in
the day coming up. So it could be you
bumping into a friend, you're getting a letter or an opening it and it's
a big reaction letter. For example, it
could be you finding out something on the phone. But that hook Information
needs to be heard at the start of the video
so that people go, Oh, well, what's that? And then they subsequently
worked the whole video, thanks to the hook of the start. Now if you're doing a
sit down and talk video, maybe you're doing how much you spend in a month
living in London. Then you Assembly put a
little teaser at the start, be like, I can't believe how
much I spent this month. It was. And then cut and
then it goes straight, hey guys, welcome
back to the video. Today we're gonna be
looking at my finances for living in a month in London. And then subsequently
that intro hook that you scripted is
what keeps people on the edge of their seat
and makes them watch the whole entire video for that pay off its setting
up the payoff, right? So we've got the intro hook and that is setting up pay off, setting up the payoff. Now, the main body of the
video is essentially going to be fast-paced nowadays,
enjoyable content. So making sure that
you don't dilly, Dilly too much because often, sometimes that can be on
echelon form content, but people like fast
paced sort of stuff. So really what it,
Let's say, for example, this is when you get
into the meat of the video in the middle
bit of body of the script. And really structuring it in a way that it is slowly
building up to something. So let's say, for example, carrying on with
the example of how much do I spend living
in a month in London? If I just went straight from the intro hook and
then was like, yeah, I spent 1 million pounds and run it million
pounds of food. Thanks for watching.
It's no good. You have to slowly build
up to that final outcome, which is like, right, slowly getting to the
meat of the video. So be like right
this month I spent 550 pounds and it
was far too much. I can't believe I
spent that much and it was on water bottles. And you're slowly
building up that picture about how much did
you spend in London? Well, if you spent
that much on this, well, how much they spend on the next thing and the next thing. And this is building
up that sort of storytelling
aspect of the video. So that's really what you're
doing in the middle of the videos, storytelling,
and building. Right up until the last
25%, as we just said, What is where you're going to find your payoff that
we introduced them, the hook like that. And then we have the last five per cent of the video is
slightly outside the lines here, which is your clothes, a nice fast clothes saying,
thanks for watching. Sub, hope you enjoyed. Now, that is really a brief overview of how to
write a YouTube script. And it very much depends on what topics you're
making a script on, but you can see how you
set it up the hook. You can start
building up a story, Getting into the
meat of the Video, offering information insights
value to the viewers. And then you reveal
that information that you start at the
start of the video, sorry, and then you close. It really is a great principle
to follow right there. When it comes to YouTube
video scripts and then building up their audience because that's what
makes people subscribe. So we've got a Niche. We've
got the way we write videos. And then it comes to the
filming of those videos, right? This is going to be
quite a long class, but we'll get through it. So looking at the
filming of the videos. So this is quite a simple
one because often people think that you need to have a really expensive
high budget set up. No, you don't always
need this, right? Iphones and phones nowadays
have such good quality. Then actual fact, it's much more about preparation
to get a good shot. Goodness me. I'm spelling is all
over the place. It's quite late preparation. It's much more about this to get a good shot having
good equipment. Of course it's a plus. However, taking the time, right, for example, I can have my iPhone on this
tripod right now. My setup is quite nice. It was still, look nice. It will still be good enough and quality
good for YouTube. And all I've got right here, admittedly, it's a desk. Most people have a desk
light coming up there, softbox and a light behind. If I had a phone
camera, that's fine. And in this setup
right here, I've got a purple light, for example. That's like, I think it
isn't quite expensive being achieved by sounds like
100 and something for two. I've got a microphone up here and then I've
got a light there. This setup can be attained
realistically for 125 pounds. People often thinking to
5,000 pounds cameras, you don't always
need that, right? It definitely helps,
but you don't. Because if I did the prep like I have done and I
set everything up nicely, got the lights in
the right place. I was patient. If I put
my phone camera on here, it is still good enough. So what I'm saying is when
you're starting out PrEP is so important then as you progress and you're definitely
sure about YouTube, you can upgrade your equipment. So yes, equipments
key by preparation and making sure the
shots nice is also key. Obviously, if you've got
like a two megapixel camera, then we'd need to upgrade it. But you understand
roughly what I'm saying? So preparation is good,
equipment is good. Now, we're looking at
shooting the video itself. Basic things like
making sure yeah, good audio quality is a really
quick when because it's far less expensive than buying a really expensive
lens and camera. But it also is a key component
of the video, right? Lighting, filming, audio, setup. Four key components. Three of them are really cheap. It's just the camera that
can be quite expensive. So I'll show you some
equipment later on, but just bear that in mind
when you're going forward. And again, having a tripod and small little things
like that makes a big difference
presenting your videos. This is something that
will come with time. Presenting as a skill that you learn and kinda get used to. But if you went back
to my older videos, right, I'll probably roll
on screen right now. I mean, I was, I was nowhere
near as good as presented as I good at presenting as I am now after I just did
a mistake there. But I was nowhere
near as good as throughout eight years of
practice that I met this level. Now some people naturally
gifted, others like me. How no, I was, I was really, really presenting on YouTube
maybe who I am today. And it took me a long time
to get to this level, but it's about being engaging, about adding emphasis
here and emphasis there. And I'm making sure that you're being active with your hands. And then as well as that, what makes a good video is
obviously your equipment, your setup in your presenting, but also on your
script, of course. But then finally, you have
your, have your edit. Now this is a skill that really takes a long time to master, but whatever happens
in your video, you can always solve any
problems with the edit. Now when we're
looking at the edit, we're looking at adding
cool motion graphics. We're looking at adding zooms. And this is really a
separate course topic, but Zooms for example, fast-paced cuts just a really keep people engaged
because as we said, being engaged is what we need in today's YouTube
climate because we're all after very quick cuts and
snaps to stay engaged. So Zooms fast-paced
cuts, motion graphics. And if you ever have a
video that you like, 60 min long, always
thinking about, and I love this from
a top YouTuber, Mr. Beast. Mr. Beast is the
king of YouTube, right? He said, If my
videos 60 min long, I'll find a way to make it
go down to ten or even eight because that means that
everything is so valuable. And now video that no
one's going to click off. The point is that not everybody can do that,
not everybody should do that. It doesn't always work. But the gist of
what he's saying is that if there's ever
times when you can cut out certain elements of your video to make
it flow nicer, to make it be more engaging than you should really
look to do that. So that's what you're looking
to do roughly in the edit. Zooms fast-paced cuts, make it engaging motion graphics and find the key elements
story that you're telling. Now, having a script will also help massively
without editing process. Now, overall, that is what we're looking at when we're creating
a video we find on Niche. We then look at how we can prepare to make a
good quality video, how we present it,
and how he edited. So that's the kind of that side of the whole YouTubes ecosystem. Next class, we're
going to look at titling, descriptions and tags. The next follow on from that, that helps us get
seen on YouTube and helps us with the algorithm
7. YouTube SEO: Welcome to class five. Now following on
from last class, who's taking a
look at how we can set up our own niche on YouTube, how we can fill my videos
and make them engaging. Now once we filmed our videos, we've added to them the next big part of
the YouTube puzzle. And when it comes to
understanding how YouTube works, this has to be one of the key elements of
YouTube and understanding it because it correlates
again to the algorithm. It's kind of at the
center of everything. But it's how we title or videos, how we utilize the description
and how we use the tags. Nowadays, tags are
less important. It's much more
about the thumbnail and the packaging of the
video and the editor itself, as opposed to the taste. But the title is still
incredibly important. Depending on the type of
content you're making, the description is
also important. So let's touch on that first. So I said about the description
instead about the title? Yes. And I said about tags. So realistically, right? Depending on the type of
video we're creating, we're either going for
entertainment videos, which are dana lives Cool, Fun videos, our
favorite YouTubers. Or sometimes you might be
doing stuff like tutorials. So when it comes to tutorials, we have slightly
different parameters about what's the most
important thing. So I think generally for tags, tutorials there they're
kind of semi importance or the tikkun across
entertainment videos. Whilst I always still do tags that are relevant to my
videos in every single video, then apparently is what I've
learned and been told by the YouTube experts that these are the people on YouTube that claimed to be experts. So, but yeah, they're not as
important as they once were. I believe that YouTube have even experimented with
removing them before. So tags on as important, when it comes to Title, big, big it takes for the
entertainment videos, titles are so important, and even the same
for tutorial videos. And then when it comes
to descriptions, I'd say that tutorial videos, descriptions
incredibly important, and entertainment videos, they often are important but not as important as for example, the title, often
entertainment videos that people with large
followers already there. That's how they do well on
the algorithm, picks it up. And tutorial videos tend to be people that are
searching for stuff. And so the videos kinda
grow a lot slower. Whereas the initial
entertainment videos, they grow like this. And then P3 routers,
they're subscribers. Watched the video and
then, and then move on. So that's a rough overview
of the types of video we can roughly do on YouTube and it really affects how we
package the videos. So if we just make little
several mark here, well, when it looks the titles for the videos where we're
doing entertainment, which let's say it's
going to call that E. So entertainment videos, it's all about
catching attention, making sure they're
often snappy. They for shadow something
they draw you in. Like they leave you
wondering, right? Then if you wondering, well, what's gonna happen or
they excite you this, there's some sort of emotion
attached to them, right? So whatever you can do to try
and get the emotion out of, out of the person who is possibly going to
click on your video. That is exactly what's going
to make your video pop off. These videos are often
have shorter titles. And so if I'm thinking about some good examples of
what that could be, one of my own examples is
UK university tier list, in my opinion, right? That's an entertainment
video is very short. And the thing that
draws people in, in this example, I
say in my opinion, it goes, okay, I know
what the video is about. It's about a UK
university tier list. But what's this guy's opinion? I can save in the thumbnail. And he looks it looks like he's going to say
something interests. He's got an opinion about it. And he said he's got an
opinion in the title. But what is it? How does he ran kit?
So that's kinda what what drove that
video to do so well, is that little phrase
at the end that really adds an emotion, a
question especially, and also for shadows that if
somebody's got an opinion, often, it's not neutral lists. They're going to have
some good things to say, some bad things to say. It really plays on a
few of those elements. Whereas if we're taking a
look at more tutorial videos, often tutorial videos
are how to dadadadada. So for example, for me
on my second channel, I have videos like how to fix
the call of duty was owed to loading screen not
working easy. Fix 2023. It's a lot longer and it
has a lot of key words. And I'm really thinking
with those videos, less about what my subscribers
are interested in, a more about what are the
phrases that people are gonna be searching for
in the search bar? Now this really comes back into play with wider
description is so important for
tutorial type videos. So the scroll tutorial
videos, again, super-important descriptions
because you can have multiple phrases for
solving one problem. How to fix the loading screen, loading screen not working. Why is loading screen broken? Call of Duty and
the description for tutorial videos
allows you to put all of those phrases
in one big box, which then hits the algorithm
and the search engine, however, in the title, you
only get one line to do so. So you kinda see how
the difference in types of videos impacts how
you package the content. And then when it comes to tags, tags are like a hybrid of
both description and titles. You're looking at
adding keywords A key phrases and then key
questions in those tags. That hybrid is what
kind of also helps the algorithm know
what your video is about to drive traffic to it. So again, I'll put
a little example on screen of some of
them right now. And you'll get an
understanding of what this looks like
and what you should do. So again, realistically,
nowadays we're moving to a much more content
and data-driven era on the content
creation platforms. It matters more now
about how people react to your videos once
they're watching it. So it's often about as well
as how you package that. The optimizing the titles and the thumbnail titles
and descriptions. Thumbnails, a key as well. So thumbnails are essentially what we call the
pictures that you see before you head onto
YouTube and click on a video, and they have to match up with your title of the video as well, because that's all people
see on the home screen. They see this big square, which is your face. Your face conveys emotion. So having your face big, nice in the thumbnail is
key for drawing people in. They'll have the actual
title, the video here. And then there'll
be 20 other videos that people have to choose from, so you have to stand
out and be competitive. So what we're taking
a look at packaging, the different videos that we have once you've created them, you can see how we have to
determine what the videos about and what if it's a tutorial entertainment
of type video? And then we go about thinking
how we can draw people in. Now, I've given you
an example as well, but it really depends on your own content and the
type of video making. I'd be delighted to help
you out if you comment on the class project with
your, your channel, your video, I'll look at and see what would I say is the
best alternative title. And sometimes there are some
great tools that you can help help you figure
this out nowadays. But I hope that
helps with learning about how to package
your, your, your videos. And then when it comes to your, your channel, your
channel design. Taking a look at your having a nice clear picture of
yourself in the Channel DP. So again, we're looking
at how we package our whole Channel overall now as well as the videos channel DP. Bright, clear photo is often good where you can
see what's going on. And then your channel banner. Sometimes people have
jokey channel banner, but your channel batteries
is less important. Offering maybe an additional
bit of information or cool picture that
sums up what you do. So I put mine on
screen right now. I've chosen to have a
picture of you on a bike. Nice cool colors, it looks good. And then some
information about my, my Channel name and
then a few other things about what I offer on
my Channel in-between. So there is a rough overview of understanding how
we aim to Title are videos to draw people in. Because as I said, the better we ties love videos, the more times we hit the
search engine overhaul, the algorithm picks this up, the higher the click-through
rate you have in your video, thanks to the title, drawing people in, thanks their thumbnail drawing people in. The more the algorithm
picks it up, as we said earlier, the
more it gets promoted, the more views and Growth you have on your
channel generally, and then subsequently, your
channel is more successful. So that has been the class. In the next one, we're
going to take a look at YouTube Analytics and using them to bolster our performance.
8. YouTube Analytics: So welcome to class six. And this class we're going
to be taking a look at the YouTube Analytics
and how they can help us grow our
channel even further. Now we understand full
cycle, how YouTube works, what it is, and how we can
create high-quality content. So YouTube Analytics help us determine what videos
are performing well, how are channel is doing
with the algorithm itself, and then areas where
we can improve. So for example, on
screen right now, I have my YouTube Analytics
open for my second channel. And I can see the
type of videos that I have real-time that
are performing well. My war zone two error
fixes are doing well. My war zone two tutorials
are doing very well. And subsequently they're
generating most of my views. So I would look at that and
I would go right, well, I know on my Channel
right now that war zone videos are
performing incredibly well. So again, as I discussed earlier on what I've been
doing and the reason why there's lots
of war zone videos there is because I
noticed this pattern. And then I subsequently began to put out more war zone content. And I started to build up my audience on my niche and grow my Channel via this way. So again, the YouTube Analytics App and the
YouTube Analytics, once you've started your
channel and put out videos, is great for determining
and helping you realize what factors could
help you grow your channel, what things are performing well, and how we can
capitalize on this. So for example, right here, if I take a look at these
videos in real time, war zone two, error purchase. Modern warfare has performed
considerably well over time. It's something that
people are searching for. And people, if you
look 60% of you as are still watching
at the early stages, this is way more than my
average right here is we can see already this key area that you should themselves
even highlight. The first thirty-seconds
is performing very well. And so the algorithm
has promoted the video. Again, really looking
at the spikes, very good spikes early on. And then there's a slight
dip in the middle ones I've given the solution away
as to be expected. So really we can see how
that is played very nicely. A lot of my traffic
is YouTube search. But if we go to my
content right now, I've got lots of videos here, some sample content and
some fancy leave videos. But if we take a look at the videos that I've
recently put out, I've got two new
videos coming out, solving the cold war zone to status menu not
loading issue. Again is another
variant of a video. I've already put
out a while back, but it's a new updated variant and it's in the
same content Niche. I have no doubt this video has a very high chance
of performing well. Again, following exactly on the patterns that I was
talking about earlier. That is one thing my YouTube
Analytics are fantastic. Now, there's also a feature
called your weekly recap. Now the weekly recap shows you what you've been
doing last week. So the videos are uploaded. One video, for example. How many people turned
into my, to my videos, I go 63 new subscribers,
23,000 views. And then it also
shows me the searches that people were
looking for which fell, help them find my content. So check from
automorphic to update. Again, that's what I just had. All my new video part is
Modern Warfare to have to access everything and how to
add found in Premier Pro. So I'm going to screenshot this. This is what people are searching
for to find my Channel. These are the terms
that I should use a my upcoming videos to
help generate more traffic. And so these weekly insights are fantastic in the YouTube Studio for subsequently helping us create more targeted,
targeted content. Now we can see the
videos they watch. Now again, if I wanted to
tap on a specific video, for example, my fantasy Premier League game
with one team draft. We can see that all of
my traffic here was generated by YouTube
recommendations. I needed a good
thumbnail or good title, and I needed to entice people
to click on the video, is this is much more over a recommendation Video than a search video because I'm not telling people
how to fix anything. I'm just showing people
my recommendations. What I'd take a
look at this video. You can already see at the end, once I've hooked people in, people stay around my problem. And the reason why
this video hasn't gone viral is that the very start, the very first thirty-seconds. This is what I'm
really losing people. So the first 25 s, I've lost 70, 80% of the people who have
clicked on the video. But then the remaining people really do like all
of that content. They're sticking around
for the whole entire thing and even getting a nice
boost there towards the end. So essentially, this
video has got potential. Somehow I need to lock in that first study seconds or
make people stick around. So I look at and go right, What can I do to make
people stick around? Could I hope for a game? Could I offer a little teaser
video for what's coming up? Could I say, You won't
believe what Player? I'm going to get into the
very end of this video. Stuff like that is
what hooks people in. So this is what's lacking here. And I have no doubt that once I add that in
that little hook, that little teaser, people stick around and the video
will perform better. I can also see the type
of poor people have been searching for the videos
that have suggested this. And I can also see my audience. They're often sometimes
as you get more views, their gender, their age. So really, it's all about targeting exactly
the content you're making to your audience and the Analytics App
helps you do that. Then finally, you, just before we end this section
of the course, I wanted to touch
on copyright and stuff like that because YouTube is very
strong on copyright. We never want to take other
people's content uploaded as our own because copyright
strikes are very serious, they can heavily
impede your channel. I would definitely
recommend looking at those separately
after this course, there are certain
things you can do. For example, you can't
don't quote me on this, but sometimes if you're chopping up a video or
reacting to it very briefly, but really adding
value on top of that. Using your own audio, your video, and adding value
to the original content. And then it's fine if
you're just playing the original content
and nothing else, then it's not fine as they're ever-changing set of
rules around copyright. That is definitely
worth looking into
9. Congratulations & Thank You!: And this point I
would like to say a huge congratulations
because you have just finished my brand
new YouTube course, understanding YouTube,
the fundamentals, the behind the
scenes of YouTube. In order to be able
to grow your channel and have a lot of
success on YouTube. Now I hope you found the
course very interesting, engaging, and I hope you
learned a lot along the way. Now, all of this stuff has taken me eight years to
learn to understand. So I've basically saved you hopefully a lot of
time and in return, I would appreciate it if you
did enjoy to leave a review. Now, definitely take a look at the class project and
make sure you submit one. I'd be delighted to give you some feedback on your channel, on your recent videos and look at ways that we can
help improve as well. In summary, YouTubers and
ever-changing landscape that we have to adapt to and really
find out what is popping off, what's popular and
utilize those trends, utilize the tools
that they give us. Because then a weld what content creation is at
the forefront of it. There is so much
opportunity in scope. So I hoped you have
found this very useful. I hope you enjoy. And I can't wait to see
you in the next one. Take it and see you
very soon. Thank you.
Dylan Reeves-Fellows ⭐️, YouTuber, AI & Professional Editor
