Transcripts
1. YouTube Masterclass 2022 - Welcome: Hello and welcome to this
brand new Skillshare course. My name is Dylan.
I'm a YouTuber. I've got over
50,000 subscribers. I've been doing it for
six-plus years and I've got over 7 million views. Now as a YouTuber along that journey of six years
of creating content, I've learned some
great tips and tricks. I've learned how to create
a successful channel and lots of other small things that in the past I
didn't know about, but I've learned along this journey and
in today's course, I'm going to be teaching you all about creating your
own YouTube channel. Fundamentals of filming. What equipment is best,
what do you need? How do you stand out? Because YouTube is so competitive when you're
starting out today, you need all of the tips and tricks and information
you could get. In today's course, I'm only
giving you that and as well, I'm going to be
taking you through the basic principles of YouTube, where there'd be talking
to camera and filming, how to edit your videos, how to ties with
them successfully, and how to start a channel from scratch and really build it up. If you have no
prior knowledge of YouTube and you're looking
to start a channel, then this course is
perfect for you. It's going to be
breaking down all of the fundamental principles of YouTube in the
easy-to-digest forms. Without further ado, I hope you're going
to enjoy the class. Please do the class project and leave a review
if you like it. Let's jump into class one.
2. Starting your YouTube Channel! (Channel Focus): Welcome to class 1. Now in class 1, we're going to be looking at starting your own
YouTube channel and really finding a focus
for that YouTube channel. Because when I started
out my channel, I didn't really know
what I wanted to do. The first few months
have just been, I was chopping and
changing topic ideas, channel ideas, and I wasn't
really gaining much traction. But eventually, I created my first main channel which was called Student Vlogs,
where I decided that, if you can guess, I would make student vlogs of
videos on exams, videos and vlogs about
university or stuff like that. As soon as I started
making specific content, my channel started to
gain a big following. I started to get a lot more
views and it really was thanks to having a very
specific content focus, a very specific channel focus, and a very specific
target audience. Because people, as
a new YouTuber, when they see your channel they don't know what to expect. You haven't got a
massive reputation. Potential viewers will look
at the channel and go, "Oh, it's a video
here, what's it about? I don't know. Let's
just move on". However, if they go into
a channel and they see that this guy is got student
vlogs, is in the title. He makes consistent
videos about university. If as an audience member or a viewer I wanted
university content, because I can clearly see
what this person is creating, it makes me feel safe
and it basically enables me to let my subscription be available to subscribe
to the channel because I know that I'm going to get the
content I'm after. When you're starting out
before you have a reputation, it is a really great
thing to do to be specific because for example, here, I'm specific my
content gets views, people know what to expect. Really if you're
starting out right now, I think one of the first
things you should do on YouTube is sit down
and ask yourself, what content do I want to make? What target audience I'm
trying to appeal to? Now, you might make
entertaining videos, you might make
informative videos, you might make
educational videos, or you might make
comedic videos, but having a key theme
throughout your channel when you're starting out
will help you so much. In terms of channel branding, you can see my channel
on screen right now. My name is Student Vlogs. I'm not saying if
you're going to be a vlogger you have to
have vlogs in a title. I'm not saying if you
want to be a tech person, you have to have
tech in the title. I'm just saying, think about your branding when you're
creating your channel because your branding
is what's really going to help you start
your channel successfully; having a clear brand and
doing clear, concise content. For example, if I was
making a travel channel, instead of having a picture of me just sitting
down on a bike or a banner in the
background there of me and some friends and a desk. Maybe you could have a
massive landscape background. Maybe your channel could be
called x or Bob's travels. Then starting that channel with the fundamental foundation
of what your channel is about will enable you to
guide your content into a certain direction and
having a clear focus. This is a bit advanced when we're looking at the
YouTube titling, description, and tags
when you creating videos, that's what
helps your views. Having a clear channel
focus will enable you to be specific with
those tags and titles, and ultimately that's
the key to success, it helps you get
on the algorithm. It helps get in the search, and as soon as you do that, you're onto a winner. Now it sounds a
bit advanced right now, but just trust me, take this class to have a think about what you want
your channel to be, and let's jump
into the next one.
3. The BEST YOUTUBE EQUIPMENT for all Budgets!: Welcome to Class 2,
YouTube equipment. When you're starting out on your journey of
becoming a YouTuber, you need to find
equipment that's going to make your content look good. For example, here I've got
lots of equipment around. Let me pick on my second camera. You can kind of see you've
got a light over here. I've got softbox light here. I've got a microphone, my iPad there with a nose on
the camera on their screen, lights, lights, and a bit
over there for backdrop. Really what I'm
saying is you don't need all of this equipment. But when you're starting
out is worth investing, let's say a small
amount of money to get let's say a softbox
light, which is quite cheap. This stand, you can put a
mic on much like a tenor. Now this mic is way more
expensive. It's £100. I'm not saying get a £100 mic. I'm saying maybe
it's worth getting a £15 stand to put
a cheaper mic on. I'm saying it's worth
getting a softbox light because for example, without this softbox light, look how different
the video will look. It looks very different and people aren't
going to subscribe to my channel where
they can barely see my face, and it's really dark. If I go and turn this back on, boom the quality of the
content is so much better. There you've got some generic
surrounding equipment. Let's talk about cameras. Right here you can
see both my cameras. Here, from this small camera, looking at my Lumix G camera. You can see it's
quite a big one. It's a bit more on the
expensive side of things, I've been doing YouTube
for a long time. What I've been doing
for a long time, it's one I've been
able to upgrade to. But however, I think when
you're starting out, if you're looking for
a perfect camera, there's one that I recently
got that is designed for vlogging and
design for YouTubers, and it's this one right
here it's the Sony Zv-1. Now, again, cameras
are not cheap, but the reason why I
recommend this Sony Zv-1, it's because firstly, it
can be used for vlogging, it's got a flip-out screen
it's designed for blogging. I can vlog on it. It's also got a good quality lens which
you can zoom in and out. Which means that even if I
wanted to do a sit down video, I can even pop it on my tripod, which is over there as well, so I would definitely
recommend a tripod, and I can do a sit-down video. It's got an external mic port, which means that
when you upgrade, or you've been an
issue for a while, you don't need to go
and buy new camera. You can just upright
this by getting a mic on top or pin a tripod down there. The fact there's so many
small things in this camera. It does it all basically. For a YouTuber, this camera
can be a vlogging camera, it can be a sit-down camera, it can be high-quality,
it can do slow motion. Where it does lots for
the price is one of the most cost-efficient what cameras you
can get out there. If you've got a budget, then I'd start with this. However, if you don't have a
budget start on your phone, cameras on your phone nowadays
are such good quality, that is fine to
style your channel using your phone and
a cheap phone tripod. Now a key tip, let's say once you've got your equipment, so you
can see right here, I've got my tripod,
I've got my camera, I've got my softbox
light lighting on my face from the angle. The key tip is to have lights coming at you
in different directions. Because by having lights
in different directions, it creates a sort of
atmosphere to the video, even the screen light here. The biggest key tip is if you
do get more than one light, which you might be able to do, or you might not, is to
have one light behind you. Although you can't
see the light, you can see this, this backdrop light behind me, and you can see it creates
separation between myself and the backdrop. That separation is perfect for when you're sitting
down filming a video, so I definitely recommend doing that. That's the equipment list. To recap, when you're
a complete beginner, and you've got no budget, start filming on your
phone, buy a cheap tripod, put it down, use natural light from the windows, start filming. If you've got a small budget, then you might want to invest in a softbox light over there, a mic stand over here, and still film on your phone. If you've got a
medium-sized budget, then you might start
looking into getting a camera like the Sony Zv-1, one that's going to last you a long time, one
that's multipurpose. If you've got a huge budget, or you've been doing it
like you're fairly wealthy, then you can invest in a
nice rod mic, a stand, some other external
lights, a big screen, and you can even get a camera, like a Lumix over here
with a special lens. That special lens will help
you blur the background. As you can see there a few different levels of
equipment that you can get that will help
your YouTube content based on how much
you have to spend.
4. The Best Vlogging & Camera Settings for Filming!: Welcome to Class 3. Now, this one is
building on from the last class where we
looked at equipment. However, this time is on the side and focus of a vlogger. In last class, we looked at some great
studio equipment that will serve you well for
any content creation and a YouTube channel video. However, some people are
mainly into vlogging, and they want to start vlogging. Now, obviously, if you're
looking to start vlogging, the iPhone camera is perfect. However, if you wanted
to upgrade your camera, what camera should you get? Because if you're vlogging, you don't really need
as many studio lights or anything like this, however, you do need a decent
camera after a while. Again, as I said
in the last video, the Sony ZV-1, it's not sponsored or
anything like this. This is my new camera.
I got this recently, and it was about the £500 mark. However, this for vlogging is very good because that's
what it's designed for, and I'm not going to repeat the same stuff as
in the last class. But essentially if
you're vlogging, this camera is fine as well. However, my Lumix over
there that you saw in last class is a bit too big, the lens is a bit too zoomed in. Really when you're
looking to vlog, you want to make sure that the camera you get
to start with, basically, if you're vlogging, you want to make sure that
your face is far enough, zoomed out that you can
speak and show stuff. Because some of the
cameras you get like a big DSLR, it might basically mean you're too
zoomed in and if you're too zoomed in like this,
then it's a bit bad. Finally, again on a similar
level to equipment, the camera settings
for both the cameras, I would say that when you're
starting out on YouTube, your iPhone will do
this automatically. The simple thing you
want to do is have autofocus on your camera on, and to have autofocus on it will vary from camera to camera. How do you know if
autofocus is on? Well, on my camera right
now will say AF on, and if you're
struggling to find how the turn autofocus on, simply go on YouTube, type in how to
turn on autofocus, and type in your camera
name, and it will come up. There's many different cameras. It's going to be different
for every camera, but there is a tutorial for
every camera out there. The reason why especially on vlogging autofocus is so good, is because basically focus
is how sharp the image is. When the image is blurry, that's considered out of focus. When it's in focus, nothing's blurry,
everything's very sharp, and it looks very good. When you're outside, and
you're changing light, and you're moving
about like this, autofocus is what helps keep your face in focus
because that's the center of the video. However, if autofocus was off, as soon as you change
angle or light, then your face is likely to be out of focus, and obviously, vlogging is all about moving
around and stuff like that. Make sure autofocus is on when you're starting out
for your YouTube channel, and it will give you
quality content. You'll be in focus, and it sends you on the
journey to success. If you're looking to
be even pro person when it comes to
sit-down videos, this is more advanced,
but I'll tell you anyway because this class
is obviously for beginners. If you're a beginner, check the autofocus like
I have right now, sit down, get the
lights up and talk. If you'd like to create a
school effect is blurring the background while leaving
yourself in focus at the front can seem like a very
high-quality thing to do. Now, to do this, all you have to do on your
camera settings is turn down your FF or your aperture
to the lowest settings. Now, to do that, watch a YouTube tutorial, how to turn down aperture. If it works, fantastic, you'll get a blurred background. However, to turn down
your aperture to a low enough level to
blur out the background, sometimes it requires
a lens that can be quite expensive that
is capable of doing this. I've got a cheap £150 lens
on that Lumix camera right there and that helps me
keep down the aperture. There is a pro-tip
for serious success about vlogging and let's
move on to the next class.
5. How to Write YouTube Video Scripts! (KEY FOR SUCCESS): [MUSIC] Welcome back to class 4. In this class, we are almost to the point where we're going
to be filming a video. However, there's one more
thing that I never used to do when I started out
YouTube that I now do. Ever since I started doing this, my content got so much
better and the reason behind this is that I started
writing video scripts. As new youtuber, if you're looking to create
a successful channel, I would definitely
recommend writing videos scripts before you
start filming your video. For example, what
is a video script? I made a whole
Skill-share course on this, it's that important. But let's say I wanted
to make a video where I was telling people
about a university review. Let's say if I was reviewing
the University of York, I've done this a few
times on my channel. Basically, if I
went to that video, sat down and was like, hey guys today we're going to be reviewing University of York, it's a great university
because I like the lake and the
campus is really good. I can get very muddly
because you can keep going back and forth
on the same point. There's no real structure, there's no payment or engagement
reaction to the video. However, if you write a script, for example, the one on
the screen right now, and you structure
your video right. right the intro, I'm going to
hook people into the video. How do I hook people into the video and make
them watch more? I'm going to show them all
of the cool stuff or tell them about all the cool stuff that's coming up in the video. I'm going to give them a small highlight reel of the video. When they see that highlight
reel of the cool stuff, they're going to stay and
watch the whole video because they want to find out
all of the information. For example, in the
intro might include something like today
we're going to be reviewing the University of
York and I couldn't believe it when it was ranked ninth
on the league tables. The reason that it was
ranked ninth is because, and you see how you, what
York was ranked ninth, why was it ranked ninth? I'm going to be telling
you that today. Then people know this from the very start of
the video and they won't click off the
video till they've found out why York
was ranked ninth. By putting that in the
start of the video, they know that it's
going to come up. Really sitting down,
planning your video, having an intro, a middle part, and a conclusion, and making
sure that in the intro, for example, you have a hook by setting up a tease for the
video and the middle part, you reveal exactly what it is that the topic of
entitled the video is. You also structure in a
way that you don't overlap any content if flow seamlessly. It really, and I cannot
stress this enough, it really is one
of the best things you can do when you're
starting out on YouTube. To clarify, having
a video script to look like you write a title, you know the topic
of the video is, you then have an
intro where you say, welcome back to the channel, you make people feel welcome. You tell them what
you're going to be talking about today, less than only reviewing
the University of York. She'd write on reveal US York. Then you'd write down about
the hook wherever that may be for your video and then when it gets
to the middle section, you write down your
middle section, and you structure it so
that you reveal the main tea's of the start in
the middle section. You also structure so that you don't forget what you
want to talk about and you don't forget any
of the key points in the video that you
wanted to say. By really writing
a video script, you're able to hook
the audience in, you're able to make it a very
clean and concise video. It really just does help
make you successful. Now, the pro tip on why
scripts make your video successful is because it helps
increase your watch time. By people watching
more of your video, it goes higher up on the
YouTube search engine because watch time in minutes, watched a video, show YouTube
how good the video is. For example, if I
made a video that was 10 minutes long and people
are watching one minute, YouTube would say, there's 1,000 viewers that are
watching one minute, this video is not very good
I'm not going to promote it. However, if they see
that my video's getting nine out of 10 minutes
watched, they would be like, the audience are
loving this video, people like this
video promote it. Watch time is the biggest metric that's going to help you
be successful on YouTube. How do you get watch time? You create engaging videos. How do you create
engaging videos? You have nicely
structured videos. How do you get nicely
structured videos? You'd write a video script
with a clear intro, a clear middle, and
a clear ending. A video script is key.
6. Key Advice for Filming Your YouTube Videos: Welcome to Class 5, filming your YouTube
videos, guys. Now if you are enjoying it
please, deliver a view. But this is the class, that is what people often when they're
starting out a channel they make the mistake of doing. They simply jump straight to step 5 and they start
filming a video, and they're like, why is my
video not getting many views? The reason behind it is
that they haven't done enough planning for that
channel or their videos, and we've now done
all of that planning, and we've done all of
the equipment gathering, so we're ready to
create a quality video. We know what the video's about. We know how to hook
viewers in so really, if you are at this
point right now, you are on the right track
to success on YouTube. Filming a YouTube video, now we know obviously
the topic of our channel, the
topic of the video. We've got the right equipment, and we got the plan
for the video, so we're really on
the filming stages. How can you possibly
give an engaging video? Because we're always trying
to get watch time up. We're always trying to get as many minutes
watched as possible. How do we create
an engaging video as we said, we got a script, we had a hook, we
get nice equipment, we have a clear topic and title. Once you've done that, the
things that are left to do are to deliver your script, exactly how you planned it, and then you must also be engaging, when you're
delivering the video. A key tip I like to have
is I have my iPad here. It's got some notes on. I put it just out of view
of the camera down here on a stool so that when
I'm filming my videos, I can basically refer to my scripts that I never
go too far off-topic. That helps me stay in line with exactly why I wanted to achieve. Then as well, when it comes to delivery now, I'm not trained as an actor. I've got a masters in
professional acting, so I know about storytelling and every YouTube video
has to be a story. There's certain things
you can do that really help it be engaging
throughout the whole video. The first key tip
I'm going to say is, be on a YouTube video animated. Because when you're in
a situation like this, the only thing that's
changing and moving is me. When you're filming
a studio video, you have to be the source
of energy and the source of engagement that people want to watch so if I'm
just chilling here, sitting, and welcome back
to channel everybody today, we're going to be talking
about University of York. Welcome back to my
channel everybody today, we are going to be talking
about the University of York. By essentially having
an animated voice up and down inflections, asking like, we're going
to be looking at York, like surprise,
thoughts, questions. A list of you is like, he seems really interested in York, and he seems like
he's going to say something interesting
about York. I'll stay and watch this
video so the biggest thing for creating
an engaging video when you're filming, is to be animated and move your hands and
be relaxed and be free and don't be afraid to
pull thoughts from somewhere. Pulling thought
would be like, and the University of York, it's actually really good. It's like about thinking
then you be like, yes, deliver the thought,
instead of being like, University of York, it's
actually really good. I'm just relaxed. I'm thinking like, yeah
it's actually really good. I'm pulling the thought
from elsewhere. Gestures are also involved, and I might also
decide to change my inflection to go down, or then I might
change it to go up a bit later on and this
really think about upward inflections and
downward inflections to clarify piece of information or to keep the viewer
hooked because, upward inflections that
it sounds like there's something more to be said
and something more going on, so it keeps people engaged. Really thinking about your
gestures, pulling thoughts, up with inflections, and being free, it can
really help with a video. There are a few key
tips of filming your YouTube video
than as simply as a matter of turning
on the lights, getting the microphone as
close to you as you can, without being in the shot, making sure that cameras level, making sure that background
is looking nice, and then simply hitting
record and boom, you're away. It's literally like this class about filming the YouTube video. You might have thought
it'd be super long. But the reason why it's
not, it's because we've already done all the hard work prior to the sitting down and filming the video because
we got the equipment, we've got everything
implied in place. We just need to make sure
that we've got energy, we're ready, and we're
here to deliver the video. Thank you. Next class, let's go. We're rolling through,
You're doing great.
7. How to Edit YouTube Videos! (KEY!): Hello and welcome to Class 6. Now in this one, we are
going to be looking at the next step in the
YouTube process and that is editing
your YouTube video. We planned the video, we
got the equipment and now we have filmed it
in an engaging way. The next thing to do
once you've filmed your video is to edit it. Now as you edit more and
more videos over the years, your editing will
get a lot better, always be YouTubing
tutorials on how to add cool effects or do cool
things within the edit. Over time, it took
me many years, you'll learn how to become
a good editor or you can take a shortcut and just
look at my editing course for Adobe Premiere Pro because I basically
break down exactly step by step how to edit a video from scratch
for a beginner. But let me just take you through the very fundamentals
of editing in this class and then if
you'd like to learn more, you can move on to
my actual course, which will take you
through in a much more detailed way how to edit videos, how to add cool effects,
how to make them engaging, and much more. The first thing you
want to do is plug in your cameras or send the
files of your film to your computer and then
simply drag and drop them onto whatever video
editing software you are using, whether there'll
be Premiere Pro, iMovie that comes
with an Apple Mac, or anything free online, simply drag and drop the
files to the bottom here. Now this thing right here
is called your timeline, you can see on my screen. This is where all
of the clips you're going to have are
going to end up. You can see here's my
video demonstration clip and the first thing
you want to do when it comes to video editing is you basically want to chop out all of the stuff where
you made a mistake, all of the stuff
that you got wrong. You can see right here
in my YouTube video, this is just me walking
around saying some stuff up. I don't want to have
that in my videos. The first thing
I'm going to do is find out where my video starts. Now I'm zooming into
the timeline clip and I can see right here, bottom is audio, top is visuals. Right here is exactly
where my video starts. This is where I'm
sat down and I'm ready to start
delivering the video. We want to minimize
any dead space, which is like this bit
here because nothing actually happens because
we want top engagement. I'm going to start
my video here. If you're on a similar
software to mine, get the razor tool out by
pressing C or clicking over here and then splitting
the clip like this. Once you've done this, all you're going to
do is get back out the mouse tool and then click over here and click
Ripple Delete, which will then move
the whole clip to the start of the timeline at 00 and it will delete
the whole clip. Another way, once you've split the clip is
to click on it, press Delete or Backspace, then go and click
on the other clip, drag and drop it. Now, you're going to go
through your whole video and do that for the whole
video basically. I'm a bit of a pro, I can simply look at sometimes
the audio clips, I can split, I can trim,
then I can come up here. I'm using shortcuts
right now, I can trim. You have to do exactly what
I did the very first time. I'm now doing it the pro way, which is by using
keyboard shortcuts, and I'm just trimming out
all of the dead space. By trimming out all of the
dead space in the video and all of the mistakes
and all of the trip ups so I'm not repeating myself, it will give me
this four minute, for example, smooth video. Where one clips ends, the other one starts. Now, once you've done
this the first time, maybe go over again, make it a bit tighter. We can get our razor tool
out, we can click again, get our arrow tool out, delete that, drag and drop. Now when we drag
and drop one clip, the clip next to it also
needs to be dragged and dropped unless you
do Ripple Delete. Let's say if I use a shortcut, delete this, there's
a bit of space now. Rather than drag and drop, if I Ripple Delete it, it moves everything
to the right of it up a bit so it
really helps out. That's what the first step within your video
is going to be, making it non-wasteful
and flowing. Now, as a beginner, that is the main thing
you want to do. You want to make sure
if your audio is quiet, highlight all of the clips, double-click, and then try and find something
that says Audio Gain. Now, if your video is too loud, put minus 9 in and that will make it
quieter as you can see. If I go back and I
decide to highlight it and put plus 10 in, that makes it a lot louder. Find the right balance for your video volume, that
is the next steps. Now we've got a perfect
video that rolls in sync, we've got great volume, and then you might
start wanting to add text if you're a
beginner YouTuber. If we go over here, we can
click on the text tool down here and then simply
type in hello. Welcome to my video. Right here it's done. Then by clicking
on the arrow tool, I can then drag and drop, I can move this around. We can see that it's
come up in purple here. However much we decide
to drag and drop this clip by trimming it, we
can do what we did before, where we split it, delete it, or we can just simply
go like this to extend it or this to make it shorter. However long we
leave this clip on, for the top, the purple one, is how long it's going
to stay on screen. Maybe I'll do a nice
little welcome, as well as my audio coming through welcoming
them for visual aspects. Hello, welcome to my video. [BACKGROUND] You can see
right there, it's very nice. Then as a beginner, one last thing you
might like to do is try and add some
cool graphics. Now, for every single
thing it's going to be different or add a few
pictures to your video. The final thing
in this class for beginner editing is adding
a picture to your video, i.e, known as a graphic. Let's say I had a social
media logo or a photo on my computer that I wanted
to add to my video, simply all you do is find
the file of that logo or picture and drag and drop
that down onto the timeline. Now again, we can then move
this around by dragging and dropping it while we
are on the arrow tool and it's there. It lasts for as long
as we select it, so I can make it shorter. But the problem is,
it's far too big. What do we do when
it's far too big? In Premiere Pro, we're
going to click on it, so we've highlighted the
logo we've just added, we're going to
click on Position, it then brings up this box. We're going to make it smaller
by dragging and then we're going to drag this to the
side wherever we want it. I quite like placing things
in the bottom right. Then we can see we've really
build the foundations of our videos and now I'm simply going to play
the whole video. [BACKGROUND] We've
got split clip up here and boom, it flows really well. If you're a complete
beginner, just do this the style with when you're
editing your videos. If you want to learn a bit more, I'd recommend checking
out my full course. How do get logos and
stuff like that? Just go on Google and type in logo PNG or logo
transparent background. Just trust me and that
will sort you out. Thank you for watching
the short editing class. Let's move on to
the next class and remember what you
want to do if you want to learn more
about editing, go on my channel, Skillshare
channel. Thank you.
8. How to Title YouTube Video & Youtube Video Descriptions & Video Tags: Welcome to class 7. Now, in this class we
are going to be looking at YouTube video titles,
description, and tags. It's the next thing in the process of creating
YouTube content. Once we've edited
the video and film, then obviously we've got the equipment and
channel direction. The next thing to
do is to upload your first video
to your channel, and simply once we export
the video file from last class where we edited
our video, once we edit it, we finished with editing, we export the file that
then goes back onto our computer and we drag and drop that file into
the upload section on YouTube or we click
the ''Create button'' in the top right-hand corner
or the Upload button, select our file, and then it'll bring up this page right
here, which you can see. We've got our video, we've got our title description and
tags which are empty, and then we've got our
thumbnail right here. Let's start with the thumbnail. A thumbnail is basically
a picture that is going to draw your
viewers into your video. I've made a separate
class again on how to create
engaging thumbnails, it is done in Photoshop, I'd recommend you
check that out. But for an example right here, we can see I've done one-quarter brutally honest review
of University of Leeds, and we've got me
looking shocked. We've added some emojis, and we've added some
question marks and logo for Leeds and some
pictures of the town. A thumbnail is
designed to give the viewer an idea of what
the university is about. You can see it's about
Leeds, it's about the town, the student life, it's
about the nightlife, and it's actually good. It's me looking a bit
confused, I'm enticing views. I'm basically been a bit
sneaky and enticing them in. Let's go and this is
a case study [MUSIC]. As well as that, we
can see I've got my description and
my title right here. In my title, the title is going to reflect exactly
what your video is about. So if my video was about
a review of Leeds, then you can see it right here, brutally honest review of
the University of Leeds. I've got review of the
University of Leeds, is Leeds uni worth the hype? Basically, what I've
done here is I've got exactly what
that video is about, University of Leeds, is it
good or is it bad essentially? But I've also added two keywords at the front here
that are going to entice viewers in because it's not just any overview
of University of Leeds, it's a brutally honest one, so it really helps
the video stand out. When you're titling your videos, I'll have exactly
what it's about, and I'd also have two key words
that draw the viewers in. So if this was, let's say, for example, a review of vitamin C tablets, I'll be like brutally
[NOISE] honest review of vitamin C tablets
from Argos 2022. I've really made this up,
but we can see right here, it's exactly what the video is, a review of vitamin C
tablets from Argos. We've got the year
to show it's new, and then we've also got two
key words here that could be brutally honest or something like a very strange review
of vitamin C tablets. Something that's unique,
that is going to draw viewers in to the video. Now again, another thing
I'd like to do is, let's say I was making
a vitamin C video, I'd like to go on YouTube
and search a vitamin C, and then I would like
to see what people have been searching for
in the search engine, because this is all
search engine results, people have been searching
for vitamin C serum, vitamin C capsules, foods, cream, tablets, can, face wash. Then, depending on what
my video is about, I would like to try
and include a lot of these search engine terms inside of my
description right here, and possibly inside of
my title if possible. But let's say that's
the title for now. When it comes to
the description, you want to describe your video, so it maybe a [NOISE] review
of the new vitamin C tablets from Argos that are designed
to help improve your skin. Now, I might have
a new sentence, vitamin C capsules from Argos, vitamin C serum to
improve your skin. I hope you can see
here what I'm doing, I'm describing my video, exactly what the video is, but I'm also using a lot
of words that are in the search engine
and search terms for vitamin C. Because
by doing this, when people search
for the search terms, my video's going to pop up. So really, the title
and description are used for drawing viewers in and getting in
the search engine. So the title make it clicky, make it intriguing, very strange, and
also say what it is. Then, the description, again, say what the
video is, be honest. But also try and include sentences that
describe your video that have search terms in and key to search and key words in. So key words for vitamin C
video would be vitamin C, health, skincare, vitamins, homemade and
barriers, stuff like that. So make sure you try and include them in
your description. Thumbnail, we've covered that. Then for tags, the same thing, if we're making a
video on vitamin C, vitamin C serum, all
stuff like that. I've got a little plug-in
called vidIQ that shows me some similar
key words to vitamin C; vitamin C benefits, vitamin C serum, and I'll just keep adding
all stuff like vitamin C, stuff like search terms, the best vitamin C diets, best all vitamins 2022, is vitamin C good for you? Sorry about my spelling, I can't actually see my keyboard
because of the mic. But you understand what I'm
doing, my tags as well, I'm adding sort of like things that people are
going to be searching for, key words, all stuff like that. Now, once you've done
this for the title, the description, and tags, you've created a thumbnail. We're simply going to go next. It doesn't include
a paid promotion, it's not made for kids. Next. Next. As a beginner, simply click that ''Publish''
button, ''Save''. If you want to schedule
it, click schedule, choose a date to upload it. As a beginner, that's where
I'm going to leave you. That is what I believe you need to do when uploading your video, it will then be on your channel, and you're on your way
to your YouTube journey. If you'd like to see
an intermediate class of this, please do let me know.
9. The Beginner YouTuber Class Project!: Welcome to the class project. Now for this course, you've obviously learned
lots of different things that are of YouTube
and being a YouTuber. For the class project, I would like you to use all of those things and create
your own channel. I want you to include your YouTube channel
name with your branding, a display patron channel art, which is in line with this. I then want you to
create a filming set up in your house, and then film a
YouTube video and upload it to YouTube with a
title description and tags. Then send me a screenshot
of your channel with a link to that channel
where I can watch your video. If you would like to do this, I will then give you
feedback on your channel art or channel banner, your video, and your title and descriptioning
because I feel like having that experience and my experience on
your first video, it will go a long
way to helping you become a better YouTuber
in the longer term. Please do have a go
at the class project. If you do get stuck, have a look at the
screenshot attached to it and have a look
at my channel, www.youtube.com/studentvlogsdylan,
and you'll be able to see exactly what my channel is like and how I've gone about
it all these years. Definitely have a go
on the class project. I look forward to
seeing your work.
10. Conclusion & Thank You!: So thank you very much for
watching today's course. I hoped you enjoyed it and
I hoped you learned lots. If you did, please
do leave a review. To conclude, we've gone over exactly what you need to do
when starting out on YouTube. Create your own channel,
have a clear channel brand, have a great filming setup, know how to be engaging when
you're filming a video. Then uploading that
video, including lots of key search terms. That will really
send you on your way for starting out on YouTube and it will really help get you going when creating
your channel. Thank you for taking
today's course. Please do leave a review
if you did enjoy it, and if you have any
questions at all, leave them down below in the
discussion because I will answer them and I'll try to
give you lots of feedback. But man, I love YouTube. There's something so
satisfying about it. I also enjoy helping you guys because if I'd had
the same sort of advice and if I'd had
sat down and watched all of my courses on
my Skillshare channel, from video editing in
Premiere Pro to Photoshop, to how to write YouTube scripts, to this one, I promise you, I would have been so much
quicker at expanding my channel because
I would've had so much more knowledge and
expertise on the areas. So if you are here,
congratulations, you're on the
journey to, I think, giving yourself the
best possible chance of becoming successful
on YouTube. I just want to say, yeah,
great job. Thank you. Hopefully you check out
my channel on Skillshare, and my YouTube channel, and please do check out my
other courses because I feel like they really help you
if you enjoyed this one. Thank you. Take care.
Dylan Reeves-Fellows ⭐️, YouTuber & Professional Editor
