Transcripts
1. A YouTube Masterclass - Welcome: If you've ever
wanted to start and grow your own successful
YouTube channel, but aren't quite sure
where or how to start, then you're in the
right place because today, I've got a quick fire, no nonsense course
designed to help you get a foothold on the way to creating your own
successful YouTube channel. I love YouTube. There's so much potential and
offerings that it brings. And I've been doing it
now for nine years, four different channels,
60,000 subscribers, 150,000 plus views per month. And clearly, having
successful channels on multiple different areas means there's some
sort of formula that I've kind of learned
to grow my channels. And today, I'm sharing
that all with you. It's designed, like I
said, for anybody who's new to the space or existing,
but wants to grow faster, and we're really
going to uncover the fundamentals of what it
takes to grow and how to develop a successful sort of
ambience and atmosphere for your channel whilst
understanding the truth behind YouTube
and the algorithm. So without further ado, please do leave a review
if you enjoy it. Take part in the class project, and let's jump in to Class one.
2. Creating a YouTube Channel: Now, welcome to Class
one. The whole idea of today's course is
that I want it to be kind of a lovely
informal chat that offers masses of value. So, in essence, to start with when you're
creating a YouTube channel, the very first
fundamental pillar is choosing sort
of a channel DP, a channel banner,
a channel name, and all that sort of stuff. Now, you want to choose
something that's very clear, memorable, and sort of
aligns with your niche. We're going to come on to
what a niche is very soon. And you want to make sure that your quality of the banner and the channel art is all kind
of connected in many ways. Sometimes you might
see something that is similar color patterns
or similar fonts, similar branding, or if you've
got a very happy channel, then you might want to
have a smiley sort of DP, whereas if you're doing
content on games, then you might want to have
a gaming display picture an AI generated
picture of yourself. So just thinking in
general about when you're starting that channel or when you've got no videos, but you've got a
channel as your base, how do I strengthen that base
to the most of my ability? What do I need to do in order to allow it to
become more connected? There's a few other basic
things that I say to start with having a rough
understanding is key. And that is also looking at what else is going
on around you. So what content is doing
quite well right now? Is it longer form?
Is it shorter form? Is it mid range? What
content are you watching? And what is it about their
style that you like? Because everything you kind of find that you like about
somebody else's content, the likelihood is that there's countless other people that
also like that content. And so if together, you're
able to find all of those different things that are synergized with
the content you like, you can bring it into
your own content. Then before you know it, you've
already got a head start. So you're taking essentially
other people's ideas, incorporating them
into your own work, and having that on the sort of initial starting point as you create content,
and as you get better. Another thing to do is think
about SEO and keywords. So SEO and keywords are a massive thing when
it comes to titles, descriptions, algorithms because the more
keywords you have, the more you're going to
rank in the search engine, and the better your SEO is, which is all of your combined package of click
through rate search terms, your tags, your description, the better your whole
SEO package is. The better your video is going to perform
all of the time. So what is SEO?
What is keywords? What is thumbnails?
What is titles? So the thumbnails are
those small little icons that you see when you
log onto YouTube. They're like a sort of
yeah, just a picture, often with text or
overly large reactions. Titles are the sort of only thing you see
on the homepage, which is that title
text right there. You don't see the description,
and then your tags in your description are more than metadata behind the scenes. So this search
engine optimization, SEO is really, really
key in today's world. If you're looking to rank
when everything is done not like it used to be via
the subscriptions box, really, but done more so now via YouTube giving you
the content you want to see. So what exactly do
I mean by that? Well, it's another can of worms. So back in the day when I
first started YouTube and, you know, KSI was an OG in this, you'd have your
subscribers who would basically follow
all of your uploads to a T like this and
that and this and that. Subscribers meant a lot. Nowadays, the way the world is, especially with the
likes of FYPs for pages on TikTok Instagram Reels, the homepage has become a much bigger
function of YouTube. Now, YouTube used to operate
via you kind of go on your subscriptions and
look at your subscriptions and whose video
you want to watch. Now, the algorithm
gives you the videos. Mr. Beast has been known
to say in recent times that subscribers don't
matter. It's all about views. Brands don't really mind so much about
subscribers nowadays. They just want to
see somebody with a high level of active
active fan base. So SEO, as a result of
the homepage becoming more important has become
even more important as well. Of course, thumbnails are
insanely key as well. And I think an overarching view of what we're trying
to do on YouTube just setting up for success is whenever we
have a video out there, we always want to make sure
that from our branding, from our channel name, down to the video title,
the thumbnail, everything looks
like a very well organized setup package
that's going to maximize the chances of clicking or somebody
clicking on our video, because in today's world,
clicking on a video is key. Fighting out of 100 other videos that might be popping
up on the screen, fighting that yours retains their attention and
gets their attention. That is the key to being
successful on YouTube. So in a nutshell,
yes, to summarize, optimizing your search engine
performance via titles, display pictures,
channel banners, tags is key, making sure you understand how descriptions and keywords operate and work, E, and then making sure
your branding from base level one upwards is also on point is another
great thing to do. So yeah, class one over and out. Let's
jump into the next.
3. YouTube Metrics: So welcome to Class two. This one's another
interesting one, actually. It's all about understanding
the metrics of YouTube. So in today's world, I
mentioned it last class, there's certain
metrics whereby we can monitor how well
our videos are doing. So before back in the
olden days, once again, you look at how many
views have I got, 1,000, how many subscribers
do I have, 10,000. So about 10% of my
subscribers are watching this all right? It's not the best, but it's all right.
It's about average. Nowadays, the whole landscape
has absolutely changed. And sort of having
an understanding of, in essence, YouTube studio, which you unlock a bit
later down the line. This is more for smaller
channels or once you've already established
yourself a tiny bit. Having an understanding of
YouTube studio and how that can really impact your
channel growth is key. We're going to talk
about that in a second. More importantly, this is for everybody, especially
those starting out. The reason why YouTube Studio is so key is because it provides us with metrics such as your
watch time on a video, your click through
rate on a video, your average view duration, there's so many different
metrics that you're able to access dips in your retention
from your audience. Now, why is this important? The more time people spend
watching your videos, the more likely YouTube is
to promote your videos. So, in essence, if you
got your video out there, it's on the homepage,
and everybody's like, That thumbnail is amazing. Let me click on it.
Your clickthrough r's going to be very
high, your CTR. If your CTR is very high, then YouTube will go, Well, this video is getting
people's attention. It's getting them hooked onto YouTube the platform itself. Therefore, if we promote
this video more, people are going to
click on it, they're going to be on our
site for longer. Hmm, this seems like
a good deal to me. Let me promote it more. So that is why thumbnails and click rates are
very important. Having good content also ties into this as well
via the same logic because if you have a video that keeps
people on the platform, YouTube obviously
want people to spend as much time on the
platform as possible. And if you're doing
them a service by keeping people
on the platform, they're going to go, Hey,
this video is great. It's making people stick around. We should promote it even more. Whereas back in the olden
days, it was roughly similar, but it was a bit
less data driven, and there was a
few less metrics. Whereas nowadays, we as creators have access to all
of those click through rates, the average watch time,
the total watch time, so, you know, length can come
into play of that, as well. And then you've also got your
sort of metrics of where the video is dipping
off in terms of retention and
stuff like that. So the more attention
you have, the better. Analyzing the areas
and your content, if you've already
put up a few videos out there that seem to hold people's attention versus
not hold their attention. Look at why that is,
and look at what your key creators do out there to maximize that.
I said it at the start. Look at your creators
who your idols are. What do they do subtly from a creative perspective that keeps us as an
audience hooked in. A classic example,
Mr. Beast All time. I think it was his
recent Ronaldo video. Fantastic video,
200 million views within the first few weeks. Basically hooked us at
the start. He got a hook. He drew us in
because he showed us this whole cliffhanger of this
fan could win $1 million. He has to complete five
challenges to win $1 million. He did one. He did
two. He did three, did four. But did
he do the last one? As a viewer, I then don't know. So I'm hooked into the video. Also, it means that I know
what are these challenges? I don't want to watch
all the challenges. I watch one challenge. The
remaining three challenges get harder and
harder and harder. So what are those three
challenges that get harder? I then stick around
to the whole thing. Guess the fifth challenge. Well, now I want to see
if he wins the money. So, Mr. Beast is
a master of that. He's the most successful YouTube
right now that there is. So understanding YouTube
analytics, YouTube Studio, the key of watch time
average review duration and how to subsequently
hook people in is key. And I've just given you
a few examples there. So talked about why those metrics are important.
Hopefully, that makes sense. And I've talked about an
example of how you can hook people into your
channel and videos. It's all about teasing them enough that
they stick around.
4. Creating Content (Practical!): So welcome to Class three. Now, this is when we get onto a bit more of the
practical stuff. So so far, we've
set up the channel. We've got a nice,
memorable name, nice, consistent channel
banner, channel art, and the name is rather personal. I know we didn't
specifically give examples. Mine was once student logs because I was making content
based on student life. Then it transitioned
to life with Dylan. And as a result,
sometimes you can follow what your niece
is doing with your name, but other times just
having a short, you know, your actual name
can be very valuable. So yeah, we've established
branding names, why YouTube Studio is very important and how this
sort of algorithm works. How YouTube has benefited
from your content and ultimately how if they
benefit from your content, they're going to
promote it more. So it's a bit of a
vice versa trade off. Next up, we're understanding
how things are working. We've got our channel
banner. Want to talk about creating
content itself. Content is a very unique thing. Largely content is
based on a plan. I'd always say you want
to have a content plan. What does a plan look like? Well, first things
first, you're going to have your main
body of the video. Let's say, for example,
it's a house tour. This is going to be the
main middle section. The start is going
to be like, Hey, everyone, welcome to my video. My name is Dylan. Today,
I've got a House tour. I live in, you know, introducing
where you're going to be what you're going to be doing, what you're
going to be talking about. Then the end is like a
nice quick thank you. So there's three main
sections to a video. Interestingly enough,
the key to a plan and the reason why it's so good is that when it comes to a hook, we talked about it
in last episode. It allows you to really maximize the efficiency of that hook, and that hook is going to be key. Now, I'll give
you an example. If I was doing a house
tour, the way I'd hook people in would be at the
very start of the video, I'd tease them
with how much rent I pay, but I wouldn't tell them. I'd save that for the very end. So I'd be like, you know, welcome back to
my channel today. I've just moved out. I'm
living in London now. It is one of the most expensive
areas in the entire city. But I've got it for a very,
very, very good price. But let's take a
look at it first. And then it's like, What is
the price? Tell me, Dylan. I'm like, Wow, you don't have to wait till the end of
the video to see. So that's a classic
example of a hook. Now, that was
obviously unplanned. But if I planned it,
it just allows you to maximize that
hook capability. So your plan would be
like, in the intro, you'd have an intro
include the hook. Main body, thank you. So that's the rural
benefit of a plan. I have a whole video on writing YouTube scripts on my actual course
channel here. So do check that out if
you like more detail. And then you move on to the
likes of actually filming. Now, filming and finding
content is always a tough one. You always want to have a niche. But to start with just going, I want to go down this route and find my niche can
be quite tough. It's nice just to
go with the flow and do whatever you
feel content wise. And then as you make a
few different videos, maybe make one on tech, maybe make one on modeling, physio, a day in the
life, lifestyle, tech. Whatever you find you
enjoy the most or whatever you find gets
the most traction, that is when you start to
channel down to that one topic. So I say start, choose five or six that you like or
maybe four or five. Feel free to make content
on either of them, and then just kind
of go with the flow, whatever it takes
off, go with that. Whatever you enjoy the
most, go with that. So then you've got
two areas that you can focus on as your niches. When you do take off,
when you do get a video that has a bit more
traction than normal, you'll be able to see
your lifetime stats, live 24 hour stats. Fire is hot, the candle is lit. Make more content on that
topic when the candle is hot. So YouTube Studio, once again, will tell you exactly
how many views you've got in the
last few hours. And so as a result, make sure you make another video
on a very similar topic. When it comes to
actually, right, we know what we need to
do. We know the script. We know the niche.
We know the content. What makes a good video
on YouTube filming wise? Well, great question. Really
down to your personal style. Feel free to add a bit of persona, add a bit
of personality. But I'd say sometimes
you don't want to unless your niche is going
to be long form content. Nowadays, today's society,
snappy sort of cuts, making sure not to
waste people's time. It is key because
they'll just swipe up swipe up and swipe off. So you want to have
good lighting. You want to have clear audio, and you want to have a
clean, nice background. There's like a rule of thumb, just basic sort
of rule of thumb. Interesting enough for
me right here right now, this isn't my usual core setup, but like I said at the start, I wanted to keep it no nonsense, minimal and sort of
intrinsically clean. So I wanted to come to a setup
like this for that reason. But when you're
filming, it depends what sort of content
you're making. But making the backdrop as
pretty as you can make it, it always goes a very long way. So I definitely say to do that. Add free music. Great
place to start. Finding no copyright music from the sites that are out there on the Internet.
Just have a little Google. You'll find some of that. Sometimes you find
small artists on YouTube that are happy to give away their music
for your videos. As long as you credit them, KSI once did that in
an album, as well. So finding music to use that is no copyright
can be great. There's also YouTube
Budio Library out there, so definitely check out
YouTube Bodio Library. All of that stuff is content for creators, music for creators, sound effects for creators, where you can use for
free, you just have to credit YouTube Budio library. So check that out now
I'll be on screen. As well, sort of B roll. Sometimes you might want a
high quality piece of B roll to talk about what
you're talking about, to show what you're
talking about. Go on to pexors.com, lovely place for free B role. And these are all great resources that
I've learned over time. Then as you get bigger,
you might move on to art list or audio or
other subscriptions. Whereby you can get a bigger
library of access to stuff, more content, more unique stuff, variation, but you have to pay. So that comes a bit
later on, I'd say. And then ensuring
that your editing is roughly up to scratch. I mean, eye movie is a great free resource to
start editing with, but you might want to
move on to the likes of Premiere Platter
down the line, add some cool motion
graphics, add some text. And if you would
like to do that, the same for making thumb outs
and Photoshop, guess what? I've got courses on
that on my channel, feel free to head over to
my page and check them out. So that is what makes
successful content.
5. Growing a YT Community (KEY!): Right, next up Class four, we're looking at really building a community and
growing your channel. So this is when you might
put out a few videos. You've got the odd
comment here and there. You've got the odd
view coming in. It's like, how do we then
grow our channel faster? Like I said, the key to YouTube is you want to make sure
that once the flame is lit, once you've got a bit
of traction on a video, you make more videos
around that topic. Once you discover the pattern of success for your channel, follow that exact pattern on the next video and the next
video and the next video. Then suddenly,
before you know it, you end up with your own niche, and that is how it kind
of organically forms. And also is how
you kind of build a community because your
community come back for a specific amount of content based on what
you've been making. So they come back knowing you're this person
for this type of content that I enjoy and make sure that if they
comment, if they like, if they say anything, especially in the early days,
respond to it, the more engagement that there is within your
videos and content, more likely is to promote
your content as well. And it's nice to build a
community because you develop sort of loyal followers that then ultimately come
back week in week out. And as you develop more
and more followers, more and more subscribers, more and more views, you get to a point where you can start
to make money from it. So making money and monetizing
your channel nowadays, you need 1,000 subscribers
and 4,000 hours of watch time per year to monitor and monetize
your channel content. So to get this, how do
you go about doing it? Well, it's pretty simple. You just make content in
the way I've described, and just keep on
going and going, week in, week out, week in, week out, narrowing
down to finding, right, I've made five videos. This one worked
best. I'm going to follow the trend and
topics in this video. I'm going to make another
four based on these factors. Out of these four,
this one worked best. And it's like a chain of
process of elimination. And as a result, you end up in a space where you
develop a sort of following a niche and you can start monetizing
your channel. So, yes, the keys for that
are being consistent. Always want to be
consistent on YouTube. You want to make
sure that you are engaging with your fans and your audiences that come around and listen to them. Just
listen to what they say. Now, the way it works with
YouTube monetization, and it's getting a bit
ahead of ourselves now. But basically, YouTube put
adverts on your videos. There'll be auctions that
happen run by Google, where advertisers go right. I want a video from
and on crypto, and I want to place a
crypto or finance advert before that creator's
video on Crypto. And they'll basically
auction off the space on your
video to somebody, and then they'll
have their advert, whoever wins before your video. So typically speaking, that is why to get paid more on YouTube, having a sort of in demand
topic like finance, people generally pay more for finance adverts can be quite good if you're
looking purely for cash, making sure that
you have a niche because then if you
have a niche as well, you actually get
more brand deals because people and brands know, Right, he's a student. I've got a student product. If I want to target
my entire audience, then I can just
send him a product. He'll display it, and my whole entire target
audience is met, rather than me give it to
a lifestyle YouTuber who, whilst is very good,
their audience isn't quite as interested in student stuff as maybe this person is who has a
whole student following. So it's like stuff
like that, right? If you've got a niche, it just makes it easy for people to target you as a viewer or
as a brand or business. It also means that like merchandise or
affiliate marketing, there's more scope if you're a business or you want
to implement products. Got a tech channel, bringing
out your own tech keyboard, that's a much better idea than if you're a
lifestyle channel, trying to bring out
a tech keyboard. If you use a lifestyle channel, you do clothing merchandise. So having a niche or having
a specific area of content just opens a lot more doors as well, which is
why it's very good. And then promoting your
content on other social media, keeping everything sort
of going as a fall in a house circle is intrinsically
extremely valuable. So making sure you're not just building on one
platform, but subtly, you never want to force it, but encouraging people to stay full circle from the very start
with your content is key. And then you start to
build up sponsorships or affiliate marketing and so
on, like that, as well. Taking a look at what we've covered it's easier
said than done. The biggest things on YouTube
is like being consistent, making sure that you make
baseline quality content. And baseline is good
audio, good picture. Yeah, that's the baseline. Never, ever upload for the sake of it and
upload bad content. That will never have any
good sort of implications. And then as well, one
thing that you can do I kind of actually, it's a trick for
starting out on YouTube, but I want to give it its
own sort of separate lesson.
6. YouTube Hacks: So welcome to the next class. This is going to be probably
my favorite one in terms of it's a sort of
YouTube life hack. Now, whenever you're
out there as a creator, sometimes you get given
stuff for free or by Chance when the algorithm
randomly picks up your video. Other times you work really hard for it
and it picks it up. And sometimes it just doesn't pick it up despite
how hard you work. But something you can do that will ultimately
help your video get exposure is always be the
first to talk about something, and it seems quite hard
to do on the outset. But if it's 2025, for example, coming
up or quarter, 2025 or there's a company's financial
earnings coming out, there's a brand new
game coming out. Being in that first
group of people to make content on
YouTube about that topic will be massively beneficial because the reason why is
once the algorithm picks up your video because there's
nothing else out there except your video because
you're one of the first, it then gets views, likes, watch time, and that sticks it to the top
of the search results. So the certain life hack
is to find stuff within your niche that has sort of introduction dates
and expiry dates. You always want to make sure that the introduction
of the game, the introduction of the
financial results, for example, you're one of the first to cover it, because if you're
one of the first, like I was saying, then
you're going to get a lot more free exposure because there's a search engine
on YouTube as well. Now we talked about
it at the start how back in the olden days
subscribers were king, then YouTube and now homepage for entertainment
is also King. So the homepage has replaced
the subscribers feed. However, But YouTube is
still is a search engine. So there's so many
tutorials out there. Whenever anybody gets stuck
on anything in the world, then you just type it on on Google and it gives
you an answer. Google own YouTube
quite a lot of times, YouTube will be promoted on
the Google search engine. So if you're making a video on a tutorial that people
are searching for, how to reset your brand new
iPhone 16, for example, their likelihood is that could also come up on Google
as well as YouTube. And if it comes up on both, you're subsequently
going to have double the chance
for getting a click. Higher clicks, more views,
more views, more watch time, more watch time, higher
on the algorithm, then you stick to the top
of the search engine. Also, search engines are great because anybody that
has a specific question, they type it in on YouTube,
they get an answer. This allows you as well, to be more specific with your titles, and the more specific you are, the easier it is when
their people are searching searching
for a solution, the easier it is for
your content to come up. But like I was saying, if you're the first
to do something, when somebody searches for it, you're going to be
the first to pop up. And that's the
real beauty of it. A search engine is massive,
absolutely massive. The amount of
tutorial channels out there that do really well
on YouTube is crazy. And then it's sort of
their own niche in a way, because how they work are, they're less focused
around a person. They're more focused
around just an outcome. How can you make that sort of an enjoyable outcome
while you have good audio quality, you
have a good picture. And you also want to make sure you use more tricks
in the title, like how to solve the problem of scratch
disk full in 1 minute. How to reduce Google
storage for free. So there's, like, smaller life hacks in those sort of areas of tutorials where if you're doing something
like entertainment, you'd be like, Oh, well,
you won't believe what happened next and shock face. Tutorials and search end videos, you want to provide
instant value. And that instant value comes
from being the quickest, the fastest, doing it for free, and doing it for
less than others. So, in essence, you
want to minimize the cost of somebody
looking for the solution, and you want to be
the provider of that minimal cost solution. That is a true hack life
hack for YouTube as well, because it also
just means that if you've got no followers
to start with, or at least getting
some visibility. I hope that makes sense. I hope that does help
you out. For me. That is the one thing if
I could go back in time, that I wish I knew the most.
7. My YouTube Journey (IMPORTANT!): So next up, I wanted to talk
about my YouTube journey. Now, the reason why I haven't put this at the start is
because I want you to get an understanding of
the fundamentals of YouTube before you
hear this from me. So hopefully, you can kind of see my journey and
how everything I've learned transpires
into the success of my journey and how you can essentially start
not from the back rided but from the
front up here, which is a lot nicer. Now, I started out on
YouTube 15 years ago making tutorials on my iPod. I didn't know what I was doing. People were commenting, You
have such a squeaky voice, and I was like, God,
damn, I really do. But I was making videos
on games on an iPod, and basically, I realized that Hey, I'm getting quite a
few decent views here. I'm doing stuff that
no one else is doing. I really like getting
views, and I had no idea as a kid what I was up to,
but I continued it on. And after that, I was
kind of making tutorials, and then I was like, Right,
I love Black Ops zombies. I should make a Call of Duty
Black op zombies channel. So I did Black Ops
three zombies. That was my channel name.
It was like Zombies gaming, big old zombie in
the display picture. Lovely channel made
lots of great content. I was doing subscribe for
subscribe on people's comments, Like for L. And while some
of my videos did pop off, where I was artificially sort of doing and building a
community via like for like, support for support,
sub for sub, subscribers while I'm watching my videos, and in the long run, having a low engagement rate
wasn't helping my content because people
would come once and never come back because
I was purely doing, like, like for like,
comment for comment. And so my channel had
a bit more success. I got over a 1,000 subscribers,
and I was very pleased. I made some videos when
the brand new cod came out and a few glitches
on Wada Morphe three. They did really well,
but they weren't sort of videos that would build a community or a following. They were more one hit
quick wonders. And so it was all fine. I got
a few copyright strikes because you never want to
get a copyright strike. That is when you're using
material that isn't yours, but I was young and naive,
and I accidentally did it. And so that channel kind of
got pushed to the back burner because of the nature
of essentially, you know, wrong foundations. And then when I
got to about GSSE when I was making gaming
videos at that time, I always knew that GCSE results videos, people
love those videos. People they get loads of views. I'm in it for the
views. Why don't I make a GCSE results video? So I made a GCSE results video and put it on my zombie channel, my call of duty one, and
it got like 10,000 views, and I was like, Wow, oh, wow. This is great. Finally
getting some decent views. People were lapping it up, people were
commenting, engaging. And I thought, right,
well, I've got a zombie channel.
I don't want to make my zombies channel into an education channel,
I'll start a new one. So I started a brand new
channel called Student logs, and on this channel
Student logs, I began to create
content around GCSEs. I re uploaded my
GCSE results video, again, because I
knew it from before. I had a niche, Student Life, Student logs Dylan. There we go. And I started to
make revision tips, day in the life, sick form
exam results, videos, sick form reactions,
anything I can think of, tips and tricks,
anything rolling around education, I did. Then I started making videos
about going to university, and I realized that
going to university, so many people collectively
come together and are trying to find the solution
to what UNIy should go to I was like, that's the
gap in the market. That's where I come
into play here. I help people and show people what unis
are good to go to, what my process is, what
I'm thinking about. And then collectively together, me and the viewer can
decide what unis we go to. So I made content on university, how to get there moving in day, fresh as weeks, what
socials are like at Uni, what football's
like, how to study, what the library is like, exams, study abroad, and then
went on to study abroad. So I really got a
niche from dedicating my channel to showcasing
what life was like at UI in every different aspect. It was a search term because
people would always search University of York or what is economics like, exam
results videos. But people would then
become attached to my journey as they was on a similar thing and liked experiencing similar stuff
to what I was experiencing. I then finished UNI,
I was like, Right. My niche has kind of gone now. I had a small expiry date, transition to public content. Um, and that's kind of where
my main channel just took a little bit a bit of a break because I wasn't
enjoying it as much. Started up a second channel, doing tutorials, took off, and then that's here
where I am today. So for me, a rough
rundown of my journey was the fact of I was on discovery for
two or three years. I found a small niche, gap in the market, a
video that did well. I grabbed hold of it. I took it, I built my channel around it, and I continued to work on that niche until it kind
of felt right to move on, and I'm currently in that phase
of finding my next niche. So it's okay to have
that sort of phase of life, especially
as a creator. But I think that it's
just magical how usually has such a big impact and how there's so much potential
to go out there. You're never going to compete
with the likes of Mr. Beast with an infinite budget, but finding stuff that
you enjoy doing is the main thing as well as getting views and
having a niche. So like I say, to
find your own one, I encouraged you to think
about what are you good at? What do you enjoy? What can you offer on a topic that
no one else can offer? Do you study it? Do you work it? Do you live there? Do
you have a unique house? Do you have a unique setup?
Are you really good at games? What is it that
could be your niche? Languages. There is literally so much to
play around with. If you speak four languages, doing a log and just, you know, speaking about your
day to day life, logging out in public, but then switching
the languages up, people might love
that. Teaching people a language in your vlog,
people would love it. People get value as well. So there's so much
to think about. You can't quite cover
it in 30 minutes. However, I hope this gives you a big insight into my journey and how it
kind of came around.
8. The Class Project: Now for the class project, there's a few tasks I
would like you to do. Firstly, I would
like you to create five to ten content topic
ideas that you can make, so five to ten possible areas
that could be your niche. I then want you to
choose two or three of them and write out three video titles
that you could make. And then finally film and edit your first video. I do
want you to do it today. Choose one of those
final three topics to be your video and edit it. And send me a link down
below to your channel, and I'll give you some free sort of feedback and consultancy
on the channel. And if you'd like
to do more, you can always reach out and
we can do some more. That is the class project.
So I hope that makes sense. I hope that you get
on that straightaway, and I hope you've learned
a lot from this course.
9. Outro - Thank you!: So thank you very much for
watching today's course. I hope it has provided
you with a lot of value. There is plenty of other
resources on my channel. So I'd suggest you check them out from editing
down to YouTube, down to filming, down to
scripts. Damn. I've done a lot. I've covered a lot, but this is a real
fundamental overview course of content creation on YouTube. So thank you very much for
watching. I appreciate it. If you have found it valuable, a review really
does help me out, feel free to follow
me on social media at Dylan Reeves Fellows and check out my YouTube
channels as well. They've been on screen
throughout the entire time, but they'll also be linked
down in the description below. Going to be a very
successful year for us all. I feel it. But as I said before, make sure you get on
the class project. I'm offering some free help. And any questions,
any discussions? Any help? Just ask.
Dylan Reeves-Fellows ⭐️, YouTuber & Professional Editor
