YouTube Storytelling for the Algorithm

1. YouTube Storytelling Gets You Views: If you are a YouTuber and the number one thing they can do to increase the number of views that you get on individual videos is to actually increase the watch time in this video is the best way to increase the watch time is to increase your storytelling capabilities. Storytelling can be really tricky because there's no single defined resource that tells you how to tell a good story. Until now, whether you're a beginner YouTuber who's just getting started with stories, or an advanced YouTuber who wants to know more of the ***** e to increase watch time. This course can be really helpful for you. This Skillshare course is actually my in-depth analysis of all the videos that I've analyzed and recorded them for you. So you can see exactly what creators are using to tell really interesting stories and to keep the audience engaged, to increase our watch time. If you use just some of the techniques from this course, then you'll watch time is going to increase and then your views are going to increase as well. As far as I know, this is the one and only course of its kind where we go into extreme amounts of depth with watch, YouTube is due to tell good stories. You can check out the Darby YouTube analyses channel for the more concise explanations. But this is where I keep the full commentaries as unwrapped into the videos. I think that if you do this course, you'll really be in a good place to make great YouTube Stories. Then we help you improve your storytelling. Then you'll watch time and therefore your views. And let's get started. 2. Airrack: Full Analysis (50 Bodyguards): Eric has had a very fast rate of growth at 5.31 million subscribers because it usually read that through very deliberate tactics and the way that it is storytelling in the way he does packaging has actually achieved a lot of success was videos regularly analyzing his most popular long-form video, which is what happens if you hire 50 body guards. This video has 16 million views in ten months. When you have a good video like this, it means that there's gonna be a very high click-through rates, but also a very high retention. And the other way to get good retention is to have really good storytelling. I guess it's the sound off of the actual thumbnail. There's a high contrast between him and the rest of the people inside the thumbnail. And the idea of Cronus is very clear and the title is actually very clear. You can easily share this with a friend and say, what happens if you have 50 vertigo as well. Someone else had actually tried to do that. It's a very easy concepts to share. It's almost like you have this water cooler tests. They've got to think about. So if it can be described as someone very easily in just in casual conversation, then that's a good idea for you. If it's too complex, even explain someone, then it's gonna be too hard to go viral via word of mouth. Whenever we start with a video, we start with a hook. Someone has come to this video. I'm curious to hear what happens if you have 50 body guards. So generally speaking, you have to try to wrap the hook very, very fast. So you have to try to authentically very fast. But Eric is actually not exactly done that he's actually started with a general exposition in general premise. So I'll show you what I mean by that. That was a little reserved for the filthy rich, massive mansions, cars by 91 example. This is some racist that exclusive restaurant where the top internet celebrities come to mingle that probably has like, I don't know, I wasn't ready in it. I, however, have never been able to get a reservation here. Do you guys have any reservations open for tonight? What about tomorrow? I actually am a mafia leader and I have 1 million plus subscribers. I wanted to find a higher body guard and a big paparazzi. Would they finally let me in the Saddle Ridge and we've got amount of power. What else When I became, this is a bit different from your traditional who, in a sense that this hope is actually quite long. It's about 40 seconds on. If you just started with the premise, I'm going to try again to set a rash like it's not actually a very interesting video because you have to actually explain the implications of what it means to try to overcome this challenge. That's why he started off with this brief explainer about just generally being able to afford rich things. There's a glove like opening shots and very, very fast cuts in the first few seconds. So let's kinda this kind of first five seconds of cutthroat, the apples. I think that was a lot of reserve and a massive car is five. So he's literally had to cut every second for the first five seconds. This is being amplified with subtitles, and that's just a common practice to want to visually get, get people's attention. Example, this is not a racist that exclusive restaurant where the top internet celebrities come to mingle that probably has what you will notice that in the videography. And there's a lot of movement in videography as well. And that's just empty people's attention to like, I don't know. I, however, have never been able to get a reservation here in this first bit, here is really setting up the narrative challenge that he has to overcome. And that's probably something that's important for these videos where it's not just a o, What happens if this happens? It's more so that I'm going to try to do something, someone trying to do something or trying to achieve a goal, especially when that goal is kind of seems like it's almost out of reach for this person as they are now. It makes you curious as a viewer as to like, how are they going to possibly achieve this particular goal by having this unresolved question in mind that starts to lay down the Brits for what is fundamentally a good story. Let's use the principle of inversion to demonstrate what it is that actually makes a good story. When you ask yourself, what is it that makes a bad story? That is actually a very revealing the answer, right? A bad story is where there's no goal or direction towards the plot, but there's no movement in that plot whatsoever. The characters are uninteresting. Generally, it just seems like a waste of time. Things aren't going anywhere, right? So if you flip it back, the opposite is going to be true. When you have interesting characters, you have some sort of goal that's going to be achieved, some sort of direction and energy and push that you're putting in a video. And thinking about that energy at all times is gonna be something that's really important for how you make videos as well. So if you ever find that, you guess when you're watching a video, for example, when you're editing yet, you just find that there's a bit that even you yourself are sort of glazing a little bit over. Probably the view is going to glaze over that too. Also, like getting other people to help you analyze your videos will also help fix things at all. Any reservations open for tonight? What about tomorrow? Sorry, no. I actually was subscribers. I wanted to buy a higher body guard and a big pop rock beat with a finally, let me in the Saddle Ridge and we got him out of power. What else might be capable of? You guys know, forgot to do something, we're gonna do it big, okay, So it's quite a few seeing changes here as well. So even the voice of actually changes its colon quite lost. And that's actually something that's, you know, that change is actually quite good for retention. Almost here. He's gone from on the streets. The second one, he's at the restaurant, this one is that this place, right? So that many sign changes very quickly. So you have to be careful not to lose people because it's actually kind of easy to lose people contextually. Like even when I don't understand where physically he's at any one moment. By the way, there's fix that is because it's just been hidden the entire time in each of these different places, that makes it a bit better. Whereas if you had different people in these places, that can be a mistake, that some nutrients can get into it as well. And we're always, always be careful to make sure not to lose your viewer and to understand the context of what they understand the moment, right? Well, you guys know, and then you set up this one is clear challenge plus these unresolved questions, like what else would I be kept? Because you're really curious as to what happens if you do high 50 body gods. So reaffirming that is kind of like reaffirmed the clinic. This is quite a long hook, but it's actually very effective. One forgot to do something, we're going to do it. He does it in a way as well, that it's not just him doing something and therefore, it's just his journey, right? He's very much bringing you into the Wo that he's developing his challenge. If you just take a careful look at the words that he's using, you guys know, forgot to do something. We're going to do it big now, you guys know if we're gonna do something, we're going to do a big omnidirectional and perhaps actually for a lot of really good channels, they have this very strong sense of almost the people that are watching channel are part of a community. He's not saying stuff which is so self and teletype. It's your boy, Eric with some favorable would say something like that. But instead, he's saying like, you guys know, we're gonna do it big. And that's kinda like a theme of his channel, right? It's almost, you could call it branding perhaps in a sense, but it's something that ties together a lot of the videos that he has so that people have that expectation. And then I'm going to tell them to Iraq's channel. And I know that in the future when I watch his videos, he's probably gonna do something big and interesting. How to think from your own channel perspective. How you might do that macro branding near what are your channels stand up for? What is your channel believe and what is the community that you're creating? You guys know forgot to do something. We're gonna do it. If you look in the world of virtual utility, which is where animate characters are streaming this, there was a crate names for the people that are watching them. Marie Calliope for example, her chat is called dead beats. And just having something that makes people feel like they're part of something bigger by watching your YouTube video gives them a sense of warmth and, and sense of belonging by watching your channel to the point where even if you create this community than people might even start talking to each other called Jacob's talked about this as well, where he was so happy to hear that some of the people that have watched his streams, we're using the language that he used in these genes and talk to each other, actually making friends offers, trainings, point where those people were becoming best transit, we tell it right? I think that that is a credit, is something that's very valuable that you've created. So think about that also in the bigger picture to bodyguards, do I actually mean it looks like nothing production has one body guard duty is the same guy over and over from WWE. Smack. Basically his credit being breathing room when you have something that's so intense so quickly, you can't keep up that intensiveness forever. Because what happens is that even if you have the most intense car chasing, for example, having continuous ten minutes of it is actually very, very uninteresting. Realized when you've got to take a step back and create some breathing room for people because that makes the things that happened afterwards so much more interesting and intense. But if you have something as a whole video, if it's like ten out of ten intensity and the entire time, then actually people, interestingly, wirklich drop-off in terms of their ability to retain their intention. So instead, what you should do is you'd have it fluctuate from, you might start off with a nine or ten for the video and then dropped back down to a six and then go and try to increase to try to escalate throughout the video from 678910. But you can't have it at ten all the time because people will definitely drop-off in them and that political circumstance. I'll give you another quick example just to illustrate that point, I actually did a full analysis which I'll be posting as well, either to Skillshare YouTube. And if you look at the very start of this video, I want to spend $10 thousand in the next 200 seconds ordering of my skin propose something like 9910, right? Okay. I mean, he's jump back down to a six or seven out of ten because he tries to jump back up at and she later on in the video. So Eric has done exactly the same thing to both sides of this twice. Husband seen running with three bodyguards. Do they all look so happy? Money does by half, but it does not buy you time to look like. Why does he have sweat just coming out of the center of the chest is a robot. That's where the Iron Man was our mission. President of the United States himself, looks like he has been sending money guards. Realistically speaking, I think that we probably need seven or something. I think that having an extra character in this particular case, having back there to bounce things off makes things a lot more organic and more funny than if he just tried to do it himself. This is something that can be quite tricky as a solo creator, I think to Fred humor by yourself. I mean, people can certainly do this and there's something many, many solar YouTube is of course, that are very good at this. It's just more difficult and perhaps even somehow scripted humor is just somehow less funny than organic him up. It's not true all the time necessarily. Sometimes you might be able to get away over this by, for example, great conversations with yourself. But there's something about the dynamic of people talk to other people that is. Actually more interesting and more fine, generally speaking, even if that's like a stream or talking to their chat, for example, that's sometimes more interesting that interaction rather than just someone trying to go through something by themselves. It's almost like the interesting part of mini videos is actually someone's interaction with something else, right? Rather than just the person talking from themselves, a person that's just having a pure like full-on monologue conversation. Maybe that's interesting, but it's very, very hard to make an interesting, right? It's always when they're interacting with something, maybe they interacting with another person. Maybe they're interacting with the game that they're playing. For example, they're interacting with something that is almost challenging them and causing them to have to think about stuff I'm watching that is more interesting. Let's take us. How are you going to pay for? Jump to conclusions. I'll get a quote and we'll see what happens always within a video, you want to make sure that the actual structure of it is really well-defined. For example, by saying step one, step two, step three. If you give these things for people to grab onto, then that makes him so much more rewarding for a person to actually watch it because they feel like they're actually making progress by itself. Think about something as more discrete rather than continuously. You can probably write, generally speaking, a video that's just like continuous, continuous, continuous one. This, this, this and this, and this, and this, and this is something that people can lose interest in, right? Whereas if it's like, okay, we've completed phase one. Now. We've got a face to face who is bar, and then we've completed that. Now we've got to phase three. Then that definition makes more interested, creates more structure, right? And so you get a code for 50 yards. They didn't. Do we have any quotes back yet? Yeah. Are you serious? Forty-seven thousand dollars. Jargon and negotiate or I'll try to give we cannot split up. We have to go to get this down a little bit. Sounds current the future of banking. Thanks for sponsoring. You need to get it down to half. Just didn't get it down to half. I'm trusting you does a terrible idea. Sort of mini our first security guard saying behind the scenes with these guys as they're planning this, It's got a grade, right? Like you, you feel like you're you're hanging out with them in a sense, even though you're watching from the strain, that's a big difference between YouTube and perhaps traditional media is very much, youtube is not a sense of, I am telling you something is we're doing something together as the viewer and US, YouTube with the crater, something we might call it Paris, social relationships as firms but innovates and some people might call it power social relationships. That sense of always understanding that there's someone on the outside of your screen is something that's going to make your, the way you present things so much better. One hour, one problem. You discussed the famous rooftop by American Vintage real quick. Go with like a flashy look or you could go with the load feeling Justin Bieber, look, what do we do with those? Well, let's go to put those back. What am I bolded up? Where crop palm all day. Are you rich enough? Is the real question. You actually this of question now though, you're gonna be very hot and in the California gave me like good-looking lot more from the third subsidiary and knock or bad not bad at IU. I mean, you spend one hour. I have no control over the situation. Do you see how many you just wouldn't get that way? Oh, I again, I think you said it isn't literally any social situation and they can't leave immediate. That's kinda fun videography. How long will it go? Awesome. I just wanted to start small mistake with just one button. Enemies you manage a lot of say, Yeah, we begin the escalation, right? Because you know that this video now he's not just like we're going straight to high in fishing buddy gods, because almost like that's the climax of the gear before you even started. Rather, this idea that you're continuing this motif and just trying to escalate over time. It's gonna be something that hooks people to the end, right? Because what it's gonna do is he's going to gradually view bodyguards as the video goes on. Think about how you can do that for your own videos. Is there a way to make it so that rather than just being like This is the video, this is pretty bodyguards and we're done. And that's what happens if you do it. It's not very interesting, but it is actually most of the journey rather than pure destination. That's very interesting. That's what you have to keep in mind at all times. Every video can be divided into the hook event payoff structure. The hook is the thing that people might feel improves their life, or is the thing where they feel like they're gonna be entertained if they keep on watching the event, or is just really the actual content. And then the payoff is obviously the bit at the end where they finally get that answer that they've been looking for a resolution. They understand now what happens you out 50 bodyguards, really nice after you've done a good hook is in that content a bit before the payoff, right? The whole aim of that is you're just trying to make that as satisfying as possible. One of the most powerful ways to do that is to have it. So that's a continuous escalation of tension. Always pay attention to sound design. So for example, like that's squishy sound. He could have just done that right. But actually, if you just had that and just squishes arms, it wouldn't have been as effective, right? In terms of t actually did want, but that's why this phrase, I would like for that God, knock you out. I'm extremely Elton John. Do you want to pick one body guard not doing the tray? Yep. So what do you know? Through body guards? Two security guards right now, we're going to go just to re highlighting, highlighting health is very important part of a YouTube video. Very common. Mr. Beast, air exit have seen massive beam everyone and you can name at least at some point in the view, remind people what the actual thing that came for is we're going to eventually get to the 50 bodyguard situation. But for right now, let's see what happens if we deal with only two bodyguards. You might use phrases like, if this is a $200 house, imagine what would happen if we had the $50 house at the end. That sort of thing is very appealing to people because they make it feel like, Hey, this person is not displacing more time. I'm still going to eventually get to press on the video, but this person is reminded me that the premises coming What's up, guys, if you want people to stare, you hire two bodyguards because it freaking work. This girl trying to align yourself with the Mafia. I have become too powerful and it isn't because I want to be on excuse me, ma'am. From the center of my mind is a very important person. We want to apologize to. Thank you, guys. We're just filming a video. So sorry, Ms. Guys. Actually really, really nice. Week. Again. I am sorry for the software. I apologize. I'm gonna take this blank for me. My current era symphony. Can I lay on your back? I'm gonna need you guys to. Scrooge. Went pretty okay. People listen to us. Don't look in their eyes was judgment. I want a deep sense of fear that you want to strike fear into the heart. Yeah. So the next time we're going to have security guards, what's happened is the whole thing. So the next stop is called the girl kept the big ball. Los Angeles. Yeah. I think we tried to use a security guards to tell other people what to do as well. You guys, I can tell you from experience to bodyguards is great, but you know, it's better to bodyguards five bodyguards, five is better than two. And it was working. I had all kinds of new fans. I think they thought I was Dwayne The Rock Johnson because of how handsome and muscular. I am. Just a theory. Anyway. You stop taking pictures with my current heating on and it's not going to be here. What is switched on and I talked to like your detail. I don't know what's happening is that your lines are now getting involved to get imported. Somebody here at Microsoft, I'm sure. You see now I feel frightened or maybe we can do a little focus. Alright, we good now. All right. Have a good day. My understanding right. My mom, just the Cloud chaser, he pretends to be my mom is your religious wants my cloud. Alright, so they want to sit here asap. They do not want to because you guys already know your boy is not going to stop there ten yards. So much for me. Thank you. Current ice we are now. That was a very funny sequence. I don't know what to say. Apart from these sequences are very organic. Like you can create the environment for the actual events, but you can't create the event itself, right? I think it will drop as someone that's editing video is trying to figure out what's the, what's the basis behind the overall story. One of the interesting bits from this particular scene, if there are bits that aren't interesting, just don't include them, even if he did them. If you did do them and it doesn't make sense not to include them, then try to make this very brief, but otherwise just really have a mind to not waste people's time when you're editing a video on Canyon. It's like a classic place in LA for tourists go to trying to find celebrities on hikes or here. Now when Bonnie gardens to see how this goes, the videography is still like the cuts are still pretty fast. The pacing is less fast here. So in other words, it's not just one thing happening after another. You still got some breathing room, right? But you understand what's going on. It's not going so fast that you can't keep track of narrative anymore. And I think that that's one of the big successes of a video like this. Sometimes when YouTube is look at other YouTubers and try to replicate this style, particularly comes to entertainment and the aggressive, fast-paced style of the YouTube is they can fall into the trap of going so fast that the audience actually can't keep up. So you need to be wary to go at a nice clip, but not beyond that. For the most part, if you're not quite sure, probably erring on the side of good. It's a bit better, but really the best way to find out essentially get feedback from other people and specifically awesome. Do you understand everything that was having the video? Do you feel like some visits Video bit confusing and that'll give you a lot of information as to whether your pacing is correct or not. Your thing is that you want to vary your pacing. It's one not to just have facile, facile fast for that entire video is better to actually have faucet fast, then have a little bit in room, and then go fast again. Sort of go between those two paces. That makes it a video more tolerable because it means that people don't have to feel like they've been force-fed the entire video at one go. It just gives you a little bit space, but it also provides a nice contrast so that the actual powerful pass, the high-intensity parts are almost highlighted by the contrast between those and the less intense parts. We have 50 and this is just gonna be right, right? You guys? I feel like it's really important that the wheel has dropped. Does that mean exactly? Alright, but we're increasing the intensity drastically, right? So as I talked about that escalation of you have two burgers to kinda show temporary God's dam, like it's really starting to. Now. This war cry is really getting into the meat of it. So if you add this point, you're not going to click off, I think, because like, Well, I'm just literally arrived at the most interesting bit of video. If someone distracts you and sounds like, Hey, can you come here? You kinda feel like, kinda really want to watch this. Before I, before I go. Apparently me of another 40 body graduating. This is the original team on three. Turns out guys, since we got Hayden to cut our price down and we got the world's weirdest group of bodyguard. I swear it was so strange, but it wasn't the people we even hired big paparazzi. Immediate choice is obviously something that aids the feeling of tension and everything like that. I'm not going to dive into that too much, but obviously, you really want it to fit the energy of a particular point in the video. Ideally, you probably don't want to have music with vocals because that's just going to drown out the actual voiceovers and stuff like that. So here we've just tend to use instrumentals, something that's important from a video graphic perspective. Friday is the fact that the body guards are all dressed in black. That's not just for dramatic effect, it's actually for the reason that on the video itself you can see who read Eric is any one time because he's got this characteristic blue jacket. Thinking about how you can avoid individual characters with new scene getting lost is something you should think about too. If you're doing an entertainer thing, you can use it to do the same things error, I can just have people in different colors. For example, his whole team will usually be their own characteristic colors that indicate that this person is this person. Let's say that you're doing another type of video. You're doing like a, a video of our books, right? Then trying to highlight the actual sentence that you're talking about is the bit that's going to make it so that it pops. If you're going to do a video about gaming and something's happened to the game, then you actually, you might want to have something to highlight. That thing is a thing that the viewer should be looking at. So it's almost like at any one time within a video, the viewer should always have maybe one or two specific things that we're looking at. But if you have too many different things going on and the viewer is looking at too many different things at once. That's actually not very good for viewers perspective, right? Because it's just confusing. Maybe you might see some really weird stuff where you might actually see paradoxical spike and retention because people who have to go back to look at that particular part of the video. But if you see a spike, because there's two of the same thing in the same part of the video. Is that necessarily when I don't actually think that that would be, it's just something that would be kind of annoying for the viewer and I'd ever confused about what was happening. Yeah, and you probably see almost his paradoxical like spike and then a bit of a drop-off after that from blacker pretension. Now they're physically had to actually go a few seconds back in the video to keep watching the video. There's a lot of this shot is important because you have to understand that scale is relative. Mk PhD taught about this in his video. He said that when he attended, I think it was like a business degree or something. One of the first things that is literally said was that you have to always have a chart within contexts. You have to have numbers on the context. You have to have something to compare it to. Right here you see the fact that you have 50 bodyguards compared to all these tiny little people. And even compared to the size of a bus and a car and that sort of thing. That actually makes the wow effect to it so much more there in terms of theatricality and everything. In entertainment video, it's like this is one person for this is 30 people in a video where you're giving away money. This is $10 and this is like a thousand dollars cash pile. If you're talking about like a book or something, then you might be like, look, this is what things were like before we had this particular technique, but then afterwards all this stuff to happen, but this is the rod and the, almost the effect of the action having that relative scale is really useful for making people feel that they're entertained and they have that wow factor. Or in the case of, for example, when education Youtube, it's rather this contrast between what someone can do and now what someone can do after they've learned the new piece of information. So you can adapt that relative scale concepts to wherever you are doing. A literal car here feeling that it was reactions as possible payoffs because this is just going to say what Love, who is getting quiet to speak on getting off track. Hollywood Boulevard became a meet up for a celebrity that didn't even exist. I wanted to know where are these people recognize you from the Spider-Man movie. He was in that one we could transfer into. Now, I know Michigan. Okay, so here is the finale, which is obviously style, which is can this challenge any set that aside. Now that it's got these 50 buddy gods, he's got this newfound power. Ten, he actually completed the challenge that he set out at the side of the view. You might call this like, I don't know. Probably name for it. I'm just going to call final bus bus completion branch. You wish that you hadn't turned off reservation homozygous. It's a real shame. I think I'm reservation. Okay. Yeah. Yeah. No, it's just my security. Hi there. My body guard. Let me sir. I agree. I can say no, no, no. I can then rotate. I can see your son. Yeah, boys, I think one thing to families back and even though I can only bring seven yards and people were going crazy, I told them I was either from Shrek three or the Titanic leaves me with seven security guard standing around me. Was that it is true that they say, it's lonely at the top being king of the hill. And so great. So that's the gear hub for 24 following on Instagram and falling back one person every single week. That's pretty much it. The Andy was pretty quick actually compared to the amount that he could have done for the you because it's kind of like you don't want your video to feel like its strategy on a point in time. So I'm sure there was a strong editorial decision to maybe there's probably a lot of footage inside the actual restaurant self, probably conversations, security guards or whatever. There may not be that interesting, especially if you can't bring any windows in with him to actually have a chat and almost like a debrief to talking about the whole experience itself. We'll be refining here. He's got the classic iraq ending, which is to have this Subscribe button on his face and then also to have the YouTube is recommended video, I think on here. One other thing I should note is that the actual sponsorship for this video was extremely, extremely quick. In fact, you probably may not have noticed that if you're watching this video, which is that somebody who is using the current card, It's important part of YouTube is particularly as a platform to think about like, well, your ads sponsorships. How can you not sacrifice retention for ads sponsorships? There's very credible ways to do this. For example, Mr. Beast videos, I've definitely talked about this in some of the other case analyses I did about Mr. Beast, but just trying to keep it quick as another way to do it, obviously, because most people wouldn't have even noticed that he used the cardio. It might not be the best food sponsor necessarily in this particular case, because how many people now know that I should go by current card to pay for things with probably not mean unless you watch the rest of the channel. So the basic structure of the video was that you have your hook, which is the explanation. The explanation of what happens if you're rich, what happens if you had 50 body guards? And how interesting with that be, then you've always got this gradual, the challenges of a, like, how are we going to higher pitch, but it Gods. And then you've got this gradual escalation enormous. The Th2 or whatever, got one body guard, fiberglass hemodialysis 50 regards. Because it's all sprinkled with humor. She's very interesting and funny to watch by the end, the end bit where there's so much escalation, we've got bodyguards and everything is happening. That's probably the most interesting bit of the video, the very end, where he was trying to get into the restaurant and actually dig into the restaurant probably for Eros video is actually probably one of the weaker parts of the video, just because unfortunately, the actual process of getting into the restaurant is not necessarily that interesting because it literally is just more someone that even right, it's almost like the real payoff of this video, which is the title of this video essentially is 50 yards. If you put them into the city with Eric, what happens at that stage? So that's the actual best climax part of the video. And unfortunately the restaurant bid was a little bit weak, but that's alright. The general idea is there, and that's how this video got 16 million views. So often people think maybe is a huge channel. Maybe there's some other sort of promotions that maybe there's some secret because tag descriptions and stuff. Now it's not that it's really just, he's created a very good video with very clear premise, very interesting content inside the video itself with this escalation of the story to keep people moving along and people keep people invest in the video. He's created some interesting characters in the video as well. And therefore, this has been a high retention video that can be appealing to anyone like you don't have to know anything about Iraq even to appreciate this video. I hope that you liked this analysis. I'll be doing more on YouTube and Skillshare. So make sure to follow me on those platforms. Yeah, I'll catch you next video. 3. Bazerk: Full Analysis (Trickshot Video): Because it usually will go 1.74 minutes. Describing his and his videos are very good in terms of storytelling. We're going to look at it. This video that has 4.9 million views in one month for a channel that has 1.74 minutes to try this, this view, even compared to other views, was actually bang. Many of his other videos have something like 708 thousand views or 1.5 million views, but this one has 4.9 million views making the best or the second best out of about ten videos hit the street when $2 thousand, I think that this video is going to be really good. The best thing to notice is that possess some nails are really good and his heroism really good. So kittens to travel in $2 thousand. Very, very clear title, even if you don't necessarily play Fortnite, which is a game that he's going to be talking about. The salmonella is very interesting. And it shows a mid action shot. He's got his yellow on the left-hand side and the right-hand sides of the high contrast are out there, but also doesn't take away, like, it's quite interesting to see what's happening inside the thumbnail gives us a sense of beingness or perspective. He is actually re-used almost this thumbnail because the other hidden structure when $1 thousand actually had had another thumbnail which was I guess a banger for that one. So it's actually credit very similar thumbnail and that helps to create branding. And then people they'll watch that first video will probably also be enticed to watch the second video for pretty similar reasons. Let's go into this video is a virus long and hopefully within the first thing, he's going to reaffirm the click. Let's click in and what they should be expecting. Some sort of trick shot, hopefully very quickly, right? It's gonna write this down while we go ahead and do this. I should mention the fact that you can see that this has 4.9 million views for his channel means that the city has gotten good. But the fact that this has 4.9 million views suggests that the retention of this video is this going to be very, very good as well? There's two main things for the algorithm and the click-through rate and retention does other things as well. But there's other really important ones is one of the hardest for nitric shots. I miss. You have to actually allows you to use it to target. On this map, there are three shots purse when they complete all but 2011 losers, no. So let's break down a little bit more. Often, YouTubers who are in the examination, especially they will often create a zoom effect to start off with. You see this with people like Mr. Beast, but also people like Mr. who's the boss, for example. And that zoom it affects really sort of grabs the viewer's attention because it's very dynamic. So one of the hardest for nature shots, this is one of the hardest financial shots. This is something that's also very commonly used way to introduce Julio because just saying that this is the video that you came for having just something like this is bar and this is blah. That's very, very common technique. You'll see like look, I will literally, I'll show you how often this particular, this is things you used to say. If I just go to Mark bravo for example, like I'll compare them the first macro, everyone talking piano and it's so cool. This is this, this is based on an acoustic certainly haunts me down. He gets $100 thousand. He wasn't. Just that this is something is a very common hook and a very clear one to use. If you're looking for specific things you can do that is, you know, so, so that thinking also about the absence of things, the things that he's not doing. So you sort of case study, right? I mean, even though his branding is preserved, he doesn't start the video with something like, hello, my name is music on YouTube with a plausible night or anything like that. There's people who current channel, they just want to get to the meat of channel, right? So I'd avoid things like brand intros or wherever is one of the hardest for nitric shots. This is a very, very quick, you could almost call it a pattern interrupt thing is there's no pattern. Just be sure. It's just a very, very quick him scenes because you've actually got to this 1 second scene in his house. Then second, second scene is literally in Fortnite, right? So it's a very quick switch like that. So that rapid seeing change would help a lot in terms of making the video diabetic. Now keep in mind that people may have just watched an advertisement before watching this particular video, try to really get them engaged back in is something that's quite important for nature shots. First-year. This sorry, I missed your deck. He actually introduces a joke in the first four seconds and even having the community sound to try to add to that effect, he just got stuck, right? And I think that sound design is often underrated because actually sound design really as a little context to your particular videos. So for example, he might have not put any sound and probably in fortnight there's no like just having that increases the clarity of what's actually happening on screen. And as it increases the comedic effect as well, I think he changed the music as well to emphasize the comedic effect, right? One of the hardest shots. I miss you and then just a brief pause in the rise of sound that sounds like. And then if you just suddenly stop it, whenever you try to build up this bank of like attention in the very, very start of the video. Because you're going to have to carry this attention that you've brought up and they're very start and then slowly spend that attention as amigos on to actually get the mountain allows you to hit the target. On this map there a tendency injury charts versus when they complete all but $2 thousand. Okay. I think that this fits introduced the narrative structure, which is the ten different trick shots. Just to introduce the stakes, stakes is that someone's going to win $2 thousand. So introducing these things early really makes for a stronger, more compelling video as well. So you know, from the side this video that the journey is really, really well-defined. You know exactly what this video is bad? Well, you're strapped in for and what you'd hope to see, the payoff on the end of the video is gonna be like, so you're hoping that someone wins $2 thousand and then probably depending on what he does like. So I haven't actually seen this entire video before. I'm hopefully who'd have something that's even beyond the $2 thousand as expected, and that will actually increase the reward even more for losers. No way I'm losing again, ready? And we're off. The other thing about a good hook is basically does not feel dragged out. Once you've completed your hook, try to get straight away into the content. And that's going to make him feel like they want to stick around. He's got a very thin layer between hook and then the actual one, which is the first challenge. Okay, little things here. One is having the face in the actual screenshot itself. I know this seems like a pretty basic thing. Mr. who's boss physically talked about this as well, where having your face onscreen at all times is going to actually increase the retention. And they actually studied this on their own channels because they, apparently they made some sort of spreadsheet and just have a look at like what would you do if you had B-roll? That was just purely B-roll. I'm going to say B-roll in this particular case, having gameplay and what have you had that without a person's face. So this is what he had a person's face within it actually haven't because let's face, it generally tends to win in terms of retention as well. Alright, we have a very quick payoff, right? So this payoff is only 33 seconds. And this is from basically what needs to be said. If you can try to put all your absolute best stuff first and in rapid succession. And then later on, if you want to sort of like spit it out a little bit more. But you also want this constant exhalation as well. Just have the same, same, same or even like Listen rewards or whatever, you actually have to have it. So that is going in some sort of upward trajectory. But at the very start, when you're really trying hard to grab that person's attention, that that first one or two minutes is the hardest to keep. Businesses tend to fall. So you really wanna go. Hardcore. Usually means in the case of entertainment video is having a little cuts, having fairly humor, having some interesting things happen at the start. Obviously that's just a bit of a guide. Your video is going to change some parts you might want to include bit of breathing room, but this is all very abstract. So let's keep on pushing this video, this strategy of having, I guess the head's moving between maps that he didn't need to do this between levels, but he chose to do this because that really increases the context of things. And by increasing contexts, it means that people don't get confused as to which level. But these guys are on because I can see visually then moving through a track, even though there isn't an actual physical exact representation of what they're doing right now on this, right, It's harder and harder to clear all over the jump out and then throw it. I missed. The music is like intense as well. So just keep in mind, I think the music helps and it's almost like it's filling constant escalation. Right there. That's the one that's already went to the right of it, right? Alright, I think the most compelling thing about this particular video is that it's competition between these two guys, right? There's something about two people who are fighting or duty makes things really interesting. Conflict itself is very interesting. You have different types of conflict. Conflict can be internal conflict. You have some challenges that you need a solid, it can be external conflict, it can be conflict with other people. For example, in this particular case is a very obvious conflict with another person. Sometimes you might have philosophical conflicts and someone has to overcome some sort of moral dilemma within themselves. Let's pick a video. There's no moral dilemmas or anything like that. It's just purely one-on-one fight. One's friends. If you have more friends and stuff like that. And we're actually probably take away from the goodness of the particular file because people would have to then keep track of the individual players inside of game. You just have him and preserve main guy and then his friend keyword to see who wins this. Especially if it's a close game. If it's not very close, it's not gonna be as interesting as the conflict as of course, because the psychology behind why people keep attention on a video or story is because they want to see the resolution of the story. Is the brain trying to grapple with this feeling of uncertainty. The bread has to resolve the question of who wins this particular match. And you could go pretty deep into the psychology behind that and talk about what people want to understand. These constraints can help them with their own survival, even very abstract sense in this particular case, conflict is interesting to start off with having an unresolved question is very interesting. Imagine that because this video did so well, I'm going to call it now that this game was probably very close between these two guys. This one, this one, I think. Oh, wait, this was so weird. This is a really cool visual. Come on. That's going to be right there. I just don't get my socket with the college. I'm here, I'm taking everyone got anything to the cyberspace. This is a secret. I'm going to do a prompt, but maybe that's the problem I know I missed. I can't grab this guy here. Now. Finally, I'm understanding that little sequence there, it was starting to dry out a little bit. Even if you have the most interesting sequence in the world, you can't have it for too long because that was an incredibly interesting sequence because that tissue itself is incredibly interesting. I think that having a moment almost too long, tried to emphasize how hot to trot actually was, which is fine. I'll give the use of cut like a few seconds of that friction divisor. I missed. Those are very, very subtle subtitle, they're pretty easy to miss. But that just helps to increase the visual dynamics a little bit, as well as help to explain what's going on to catch it off. If I witness to care, I'm going to give us our frequently reminding people of the end outcome, some of this very calm. He's already set up the narrative structure of, I'm gonna do these ten shots. But as I said, the states which are involved in running people what the stakes are, helps to keep people still interested about the $2 thousand, right? This little subscribes EJ is, if you are subscribe to this channel, Maybe you to have the chance to win part of his $1000. And that's a very effective way to get people to subscribe without necessarily begging them to describe because no one goes to Scott and you just say, I think that's why I like people just don't do that. They describe what they think of video, it's interesting, or they think they're going to get more value out of your videos. Music choices, fantastic. Yeah. Yes, I'm honestly love about really. No, no, no, I'm not behind the rusticated dry by going to hit that target. I missed. No way you do that rise. It took age. This is I usually get good 10-second Marty on me. I'm on now. It's very close because I said well, let me just stop right here. Oh, okay. This is times in your video with things will get lost inside the video unless you specifically pointed out tourists having some sort of red arrow or some sort of like larger text to highlight us an object helps to keep the viewer knowing what they're looking at it, especially when things are really tiny. Just watching this and knowing that it's grenade is right there means that because otherwise, if you didn't have that, you probably wouldn't even know what's going on in this particular shot. So by having that, you can understand exactly what's going on. Alright, here we go. It has to be equal. Oh my God, if I am missing a more sound effects. Oh my God. Nowhere. There's no shot. I Can't Get No. Okay. Here we go. So this one just got to grab a chicken on the way down and then I got AMR back. Are you serious? Just scan. Feel calm down or watching care. All right. Take your time. All right. Now I'm gonna get in the wardrobe. I think I'm just talking quickly. Again. There's a lot of scene changes because there's a lot of visual stuff going on. And actually switching between one character. Not just a way to help keep the context of the video. Like, you know, you understand what's happening with the two players at any one time. But I said that it just provides a nice we've seen change between. But asics, basically yellow person. Then the other guy is other colored person, feels like your tank up and scenery. And it's pretty subtle. Most people probably wouldn't even bother to articulate that. But actually that is probably very deliberate thing as well. As I guess at the start of the video. Like I thought that this is gonna be very, very close because if it's 2.5D 1 in time, there's still an interesting video anymore, but you do have situation where you have tension that you're trying to build up. You can't ever have the other person or the enemy necessarily have too much of lead or anything like that because the intention is lost. This applies to anything I think I missed a beast. I always used to be. So as the example, because he's such a good utility talk about, he said that in, for example, some of his chest video is being chased by the FBI. I'll buy a bounty hunter or whatever. He can't be too far ahead of them, have a head-start, otherwise, the video is not interesting. It's actually kind of tricky though, because you'd hope for some sort of payoff at the end of the video. And you'd hope for the video to progress in a certain way. Like if you have a lot of things that you wanna do with you caught very early on in the video. That's a bit of a problem. Because then it's like the Vue js ends because you got caught. But avoiding video is one where the outcome that happens is just to expected that uncertainty is the thing that you're trying to increase and that increases the amount of tension. And people feel like they want to keep watching the video, that people feel engaged with the outcome of video if they don't know what the outcome is necessarily. For example, in this video, could you say that you definitely know who won this game? Absolutely not. I think that that's a good sign as a good video on chicken bleed. That's good. Scabs appear. To remind you. Just let that down as my pencil for this one. You got it. Okay. I'm just always going to be able to grant. You mean? Yes. Okay. It takes a very organic and these reactions, are they okay. Hello, all shown off. I went even some sugar level. I have a rocket and try and make it axioms. So here is one I'm gonna be able to hit the next one is the skill on and Ivan same scope is leading up to the file. So the file, yes, because it has to be one last push towards something amazing. And so when he has video, as I mentioned, you have to have that escalation over time, but you do want to have your biggest payoff probably at the end. I think it's important to have a good start. I have a very fast-paced star that will check the viewer and cause them to watch the video from another. But in the end, the end is going to be the most important because it's actually after they've completed the video. That's going to be the bit where people are like, Oh yeah, like I love this whole video. I'm going to describe now, or I'm going to watch the next video by the same YouTube, even though like it's just leading up to the finale. But actually these bridging bits are very important to get right as well because you don't want to lose that momentum that you've got here. Onedrive, I grabbed it. Alright. Well, I don't I see this bottom one right? Because I mean, advocacy fairly standard way. Oh, that's such a glucose cholesterol. She imagined a rocky road. You've actually I did something over here anyway. Yeah. I think you've done this spot. You just gave me a hidden I'm done this. Dad. Sorry that this target, Snyder and I'm going to add the balanced. This might take me a while, but there's no center here, right here. It's going to go way down because this is a real phenomenon, because it's so close. Like he said, Every single day, Here's a close call. It's such an interesting part of the video actually. No, let's go on. This is actually this is so-called this bit. Because now this is a very interesting technique that I've done, pushing all the cuts almost together really closely. So that actually is increasing the pace of the video by having each event like MS. MS. Ms. Ms. Ms. In rapid succession, you yourself watching this video are getting excited and it's got only 30 seconds left. I'm sorry, 23 seconds. I have my mask is that they've actually condense 35-year-olds fridge and just skip it and then we would just go to this last bit. But because they want to keep this pace up, right, even though the real life case of this video is No idea that fast. The reactions of those $2 thousand, you have seven days go. Alright? And then immediately incident here as you should, because obviously any of you ever could be, it's very good. Whenever people sense that a video is going to handle it that is wrapping up, they'll click off. So rather than how that happened, just interview as soon you'll be actually ends up having the incentivized co-production where he was a, you know, I'm gonna give it a random subscriber, thousand dollars in the next seven days, but they're time limited period because most of you probably are going to come within that first spike of user i. And even from people that are not subscribed to your video is. So that can be a very quick way to get people to subscribe button to your videos just to sunrise access to a free. Because I know there's a, I think that with YouTube is a little blurry between different acts. Like a, it's kinda like a trick shot off a trick shot. Then actually is really the phonology, which is that last shot. Here. You've got again, faster cuts are really, really rapid pace. Make sure you compress the actual time because it took 35 minutes. In real time. A video, it took like thirty-seconds. First time. The time that you spend really doing things like the viewer does not have to feel the cognitive load and all that burden over spending the same analysis do you have? Because even though you might feel like you want to include many, many hours of footage because he spent many, many hours. But that's not the right thing. You always got to think from the viewer's perspective are like, what is the interesting part of this that I can just give you the viewer as I thought it was going to happen. There's going to be very, very close, which is why it's such a good opinion. And that was just a pure prediction from the start that we're right. So how cool. And then the subsidiary with the money isn't a very good thing. Overall. Very, very good video in terms of storytelling and retention strategies. And also organically, I think that that's probably the main thing. All these reactions throughout the entire video are really them playing the game. Occasionally, people will try to almost like conjure up reactions, although try to conjure up something That's how quiet a real experience for the people inside the video. Viewers can generally sense that as well. Sure may get some clicks, but then people would just sort of get this achy feeling of like there's this fake stake, so this fake outcome or whatever. I don't think that that's a good thing where you can, if you're gonna do a video like this, try to have very real stakes, or at least very real tensions as you can have. Because the best sort of acting is it acting in a sentence. But the best way to method act for non actors is to be in the situation that puts you in a series of stress, state of stress or whatever. Lastly, that idea that he's giving the thousand dollars to describe is that also makes people feel like they're part of a community now, they're not just some random person that happens to be doing this YouTube a favor by watching the videos. Actually this is traveling themselves like feels like they too have one something from watching the video. By the end of this particular video, they're going to want to watch and binge more of his channel for sure, because it's very entertaining. Videos, interesting. And there were no real dark moments within that video at all. You can suspect that the rest of the videos on this channel also I'm going to drag on, alright, so that's an analysis of one of his ex videos. If you'd like this, pick a video. I will probably do more preserved videos to analyze because it's very smart. Do you feel to check out my other analyses and I'll see you in next video. If you enjoyed this video, I'm going to be making more case analyses on YouTube. Is that do very, very successfully with MBAs ten storytelling and retention. So feel free to look out for those. I'm sure that some of these strategies inside your YouTube video, you find that your retention will increase. Thanks for watching you take it. 4. Case Study: 900K view in 9 days with ZERO subs! : Before actually going into the video, it's important to actually look at the thumbnail and see what the expectation of the thumbnail actually is. I bought 10 thousand Mr. Beast chocolate bars is a very obvious one. And you can see that you expect some sort of hooked immediately follow this, which is going to be the 10 thousand chocolate bars, hopefully, even the colors and stuff like that we'll probably match when you go into the video. So let's revisit become the real-life really walk in. He's got all the tickets. I'm talking about it for a chance to be in one of his videos. I'm going to buy 10 thousand Mr. Beach chocolate bars. But wait, we already have an issue. Okay. So starting off with that fool, you can see that immediately he starts off with zoom transition going into it. Very clear premise as you would expect, which just reaffirms that he's actually got the Mr. Beast bad color in the background as well, which also reaffirms the click and is consistent to make people feel like what they've clicked on, what they're actually going to be watching. He thought it is zoomed out there too and use an animation in a second too. With some sound effects. I'm talking about, I've purchased and then immediately second 0. It's so quick this guy, but he's actually, it's really good. The way is doing it with this hook because of that, all that change. Obviously that's going to be something that keeps that sort of retention to start off with. And you've got immediately from the first sentence is super-duper, clear premise of what he's gonna do overall, it's an interesting premise as well. We have a number like 10 thousand just somehow in people's brains, stuff like big numbers like that do trigger off. These feelings of Alice is going to be a pretty rough beard. Watched was I want to see all the 10 thousand bars. Looks like one of his videos. I'm going to buy 10 thousand Mr. Beach chocolate bars. We already have. So he's got a pen interrupt already a second ten. I think that the reason for doing that is to try to break up the visual basically because he's had a lot of just pink stuff. Just then goes to that. Oh, I really walk in all the tickets in ten when I'm talking about I've worked here to be in one of his videos. I'm going to buy 10 thousand Mr. Beach chocolate bars. But he's also set up a character which is himself basically. But he's not just saying this is just a thing that can be done. He's saying that I am going to buy ten chocolate bars right at the start of the video is kinda, you'll start to be interested in him as a person and how he's going to progress. And because obviously something's going to happen to him specifically, I already have an issue. So conflicts set up. Second ten, even before he's even bother 10 thousand chocolate bars. Like he's setting up this immediate conflict and also setting up the fact that he's talking to Mr. pieces all just kinda cool. He's using a balloon type cut here, which is interesting. You can only one-to-one boxes of the variety pack. How am I supposed to get 10 thousand Mars right away, things seemed impossible, but then I got an idea. This is Jim. He's got okay, So character number two at the 25 second mark and then he's already got an immediate problems. They didn't say, Okay, he's got a problem, very easy problem, which is that he can't buy as many chocolate bars as he wants. So it's kinda like you're you're sort of act one setup, I guess. Jim antigen find me 26 people on Craigslist so they can find me Mr. obese chocolate on it. One week later it was time to pick up the chocolate. Now that we have the chocolate, how you find the golden ticket? Now I've always been the unlucky guy ever, but linker. That's interesting here. About second 32, he's actually switched over to voice-over, voice-over with B-roll essentially. And the reason for that is that it breaks up Mr. Bass actually use that technique, Erica. So use that technique. Everyone uses that. Because if you have one person as a talking head for too long, it just gets a bit monotonous. No matter how interesting that person is. People might need some sort of seeing change. So it's another kind of pen interrupt milestones who continue to progress the video to pick up the chat. Here. Like even just that little bit, like he literally just had 1 second modes, like to pick up the chocolate, right? But he got a physical drone shot for that one spot, which is like insane amounts of dedication to the actual video itself. Now that we have the chocolate, how you find the golden ticket unlocking this guy ever. But maybe after buying as many chocolate bars, I'll finally when he's actually going to act to already, which is really nice. So hook two starts about 035 because now he's got the chocolate bars somehow after resolving that conflict, I feel like he could have built up a conflict a little bit more, but that's fine. I mean, it's obviously he just wants to go to the next next thing of starting the second sort of apps, I guess, instead of a day. Okay, so 047, this is really interesting. So the hook to start is actually the sort of the starting to open chocolate bar things, I guess to find the ticket. But then he's credit even like a mini mini hook. In here, which is something I haven't seen before. I haven't really observed before. Obviously with this wheel of fortune thing. That's super interesting. Okay, it looks like we're already off to a bad start. How this works is simple instruments or before has a code that lets you spin for a price, pattern is obese equals a wind and crime Mr. V is the loss. We haven't won anything, but at least the type of gun. Well, that very quickly probably took about three seconds. 54 MAs explainer gives context. And so it's really important to have that context because the context helps to make view is not feel lost as soon as the viewer feels lost, one of the video, they'll probably click off because they're like, I don't really understand what's going on. So that's why the speed of the context is really important. And also the way that the quantity is phrased is also very important. I'm doing a show not tell type of thing helps a lot as well. Thank you. Mr. before has a code that lets you spin for a price. Pattern is obese equals a when a crime, Mr. beef is a loss. I mean, it's such a simple thing, right? But like that's easily he could have just done in a cut and being like I said, exactly the same things. But like in people's minds, it would not necessarily make as much sense unless you showed them. Look, this is the missing piece bar. This is the code. This is people on their phones. The code is what it looks like, what people lost. So even for that, there's a lot of effort put into just explain. I think that that's the sort of effort that you need to keep that retention. I don't want anything, but at least now it's time for us to open as many chocolate bars as possible. So the quick montage thing is something that I think Mr. Beast zed HCI, reckless. So they definitely definitely method beam. They all do this quick montage, signify that time is going to be the process certainly for those guys. You see it in almost every video because I don't know, maybe it helps to contribute to the payoff. I suppose. It feels like when people feel like they are progressing, then they don't tend to click off. So I always think about when it comes to retention ride, fundamentally, it's almost like your video is the reward. And then People's retention is just a reflection of the cost versus reward. As time goes on within a video, the cost increases. So for example, a minute from minute 910, minute ten is more costly than a minute for a minute, five-minute six of the most costly time is actually the hook though, because first ten or 20 seconds, that's a very high cost, which means that you have to provide a very high reward at the beginning. So that's why people like Mr. based often say, look, if you were to have a hypothetical, ideal video and what you do is you would try to actually put all the best, quickest stuff at the very start. And then as people become more and more invested in the video, they'll maybe sit down on the couch or something. They wouldn't have other things distracting them and notice sort of continue on. And so it's actually easier to keep attention after the hook. But as time goes on and on and on, then you've got to really do more and more to keep your attention. I guess. Even with that, you've got to simultaneously balanced that with this hook event payoff structure and these montages. One way for to sort of simulate that feeling of progression for people, because they have a montage, people feel like they've done a lot. Although a lot of stuff is happening soon. Formed misery video, okay, not bad for first-price GMO. What are you gonna do if you withdraw, cut back because he just hadn't explained it and a montage. So he really needed to put something funny here. So I assume he's going to say something or try to put a bit of humor into it. My kids on a tour carry, if you were in the Tesla, can I drive it? All the bars are exactly as masterclass is exactly what I would've done to what is interesting is by launching some progression with the explainers and the montage, then he can progress the video forward. But by putting this joke gets appended interrupt in-between case people's attention. So this is a really, really small video. I'm actually not surprised that it got 635 K views and opening bars per hours now. And I've been super unlucky, but I have an idea, I want to win. So opening chocolate bars with Mr. Beast friends might make me walk you. I'm also sending a tweet from Mr. Beast himself to ask it will open a chocolate bar with you expressed in body frame. I'm covered over with some Mr. B's bars. Perfect. This is Preston, one of the biggest YouTubers in the world and friends with Mr. beef. It's almost like he's gone off on another tangent. So this is kind of broken up three and put them with three relies pretty heavily on like the reward, also being bad. Someone recognizes that YouTube precedents are pretty huge. Youtuber, for example. So people who know a person, I'd definitely go watch it. It's almost like they're going to wait until the moment that pressing comes, which I didn't know how long it's going to delay. Making sure those are there. Are they should have called that obese barks. I really would have appreciated that anymore. This is a wonder though. Yeah, I can already feel it. Spinning the Windsor. You want a mystery video? Thanks, I hate it. Settled confetti. Or would you rather, with a chance for the chocolate factory, chance for the chocolate back. Well, what have you lose? You end up with garbage. Why won't lose? Even with, okay, that's interesting. So interesting to me for review. Other question. Yeah. The reason I'm highlighting this is because Mr. Beast actually has a video on trending right now, which is literally made up of which rather, do you think it's AOB sort of thing? So Mr. basis can be trending with this video. This is time to implement. This is a this is a video from Mr. Beast that's trending right now. And like literally his entire video is, do you think ALB winning a battle, this ancient inner man or this type of gas, peaker zombies, or this massive demand or drag, I'm gonna need you to pick a side. Which one do you think will win 250 military soldiers for these ten mutated zombies? I'm doing with the Army soldiers. Big size. And then you want to figure out what's going on, right? So this is obviously a much more fleshed-out version of that. But the would you rather question or would you pick this or would you pick that when the stakes are kind of interesting? That makes for a good book. Yeah, overwhelming about a competence. We weren't winning a single thing. There's our final bar. What do you got? Busted bar is still in my office. By sadly, I've changed my luck at all, but I still have some extra bars to give away to his team. You got something breaking the radio. Meanwhile, while I was up Rustin, it looks like nobody wanted anything at the warehouse and we were all out of codes for the day. Yesterday. We opened hundreds of bars and one nothing but we're switching it up today to get lucky. We got Mr. B. That's a nice little I like that touch. The I didn't want to call it. It's not magic, obviously because it's just like a sort of edging trickery. That's kinda like nice, like snap and then something new has happened. But I have no idea what you call it. You guys all for chocolate bars. I have a place to be. Well, my friends, they'd back to open chocolate. I flew to Colorado to visit my friend at Matthew beat, but we have another problem. There's a huge winter storm in the Rocky Mountains right now in our flight is introduced the concept again at 315. Matthew is supposed to apply to the UK tonight. And if I get there too late, I'll miss them completely. If I don't catch them in time, right? Look at that. That's a pretty big state crime is is it's just like like because that's not true. But he went missing completely, you dislike fly like a day or two later, right? So the false conflict, but by saying like that, It's like seems more dramatic and the stakes seem like it increases. Luckily have to only being delayed for 20 minutes. I made it on the flight and off the bat. Yeah. See that? That's pretty interesting, right? Because he could have spent another half minute talking about it's fine. All the things I had to get a ticket to fly and blah, blah, blah. But it's not very interesting, right? Like the thing that people were sticking around for is they want to see Matthew beam. So actually the payoff see Matthew beam because really quickly after that, it's something like 20 seconds since he started the conflict. Doesn't the only thing I brought up my blank no way. Matthew, here is all the chocolate I brought. We're just going to open as many of these as we can and hopefully one of us cops it up. Here we go. This time, my first bit of the day. For the next few hours, Matthew and I scan some codes. Yeah. Congratulations. You won a Mr. Beast marched bundle. I wanted to be the one who wins. And even though he won, I still didn't win a single thing. Meanwhile, everyone back home, I had to change a lot and they started winning too. Yeah, Well, maybe you want a golf or festivals bundle. Even our editing team one stuff. So we just opened up all these chocolates and this is the last one. Some odd what is it? You want? $10. It was on the last one. So you came here all the way to Colorado just to get lucky and it's oozing. He does a music interrupts quite a few times. Actually assess some chill museum. Opened up all of this myth. Chill, Chill, chill, chill. Then it's like getting into. And then he's got the punchline, will have another YouTuber I can beat in Colorado zealot. That was what the Mr. Beast YouTube or challenge. So he might be the luckiest guy there. And luckily he moves the pacing of it. So this has kind of minified, right? So looking at the overall pacing, you've got act one as to which is this one. And then hook free. I've got to take some time. But that one meeting other YouTube is, so I'll come back to five-minutes, Ten a little bit, but he sort of starts at 124. Okay. If you look at the overall structure, like he's basically broken up into a bunch of mini hooks in these mini hook event payoffs. This one lasted for literally one minute or this one lasted for two? I think. Yeah, something like that. But it's just the idea that you're layering individual stories within the more macro story of buying 10 thousand Mr. Beast chocolate bars. So that's the way I don't have too much fun to open these examples. But hopefully the one I opened is the winning ticket, because otherwise I can't really do by bringing your chocolate here. But this guy, he's got a wind farm and I'm going to walk out of Colorado with come on. We gotta get you gotta get doing something is printed so much work for this video. Maybe this is your color if you want something to yourself. Well, I mean, the least they could do subscribe right now. When I'm gonna be so mad. Hey, thank you. I hope I went through. All right. I'll do my best. Sadly, I didn't win anything. That's Ellis, and now I'm running late for my flight. Luckily, we made it to the airport and time. That's actually a really short thing. I think. He probably when they're thinking that there'll be, it'd be good for him to have some content, maybe some jokes, maybe some whatever. But didn't sound like much actually happened. That was that interesting. So he made that one pretty sure actually. So there's probably a lot of stuff that they've recorded, but it would have cut out a lot to do that. So open the last of Mr. B's bar was flying out here. Boss? Yes or no. Are you serious? After a long day, I'm heading back to Texas, taken it out. The team just let me know though that they want a couple of keystrokes codes today, festival discounts and merchant. Meanwhile, I'm still the only one that hasn't had anything. Flight home without reading anything felt horrible and I'm starting to worry now, I spent $30 thousand on this video, haven't won a single thing, and Mr. Beast hasn't even seen much weight. I'm running out of options and things are getting worse. Day three and we have a huge issue. So 11, the first mystery ticket, and what that means is we only have nine more chances to win a mystery ticket. We have to open bars fast today. And just like that, everyone started scanning these bars as fast as they could. And luckily, some people want a few things. I want a feasible, but it still wasn't enough over no signs of anything better yet. Alright, if say for I still haven't won anything, but maybe if I give stuff away like Mr. B. Cell, increase my chances. So we loaded up the car, then it's time to give away some Mr. Beach chocolate bars. They really didn't have to give away the chocolate bars because they could have just sort of like finish the video and try to really open up all the chocolate bars and that sort of thing. So it's interesting why he has this little diversion. I'm not sure why. Maybe it's like an exercise in PR. Maybe because you as a creator, like people feel good when you do good things, when people see this Mr. Bass thing that usually fans of Mr. Beast, right? So then it's like they know the format, they know what to expect from a Mr. Beast video. So this is just the translation of that, but we've Dillon. Yeah, that's cool. If I give you some chocolate, chocolate bar contains a code, you can win a Tesla $0.5 million. There's a reason that God, why don't you want some fiber? Let's go with one person is driving the Mr. BCE. We're off to a great start and hopefully this will help us when the mystery ticket, so far, we're doing oil like 50 boxes. We've got a couple of 100 more to go. If you subscribe to Mr. VCE and take Kennedy bottles off my gouache. I give you $100. Sure. You subscribe to the service of gratitude, Mr. Vase here the a $100. Now everyone loved the Mr. Beach, Florida and after giving away hundreds of boxes. And you all know this, as long as you guys know who Mr. B. Says and you're subscribed, take as many as you want. I don't care. Around the world map. That's why doing I'm like, wait a minute. No, I assume the best salesperson on campus. This is a crazy. Now. I think this part of the video is a bit weak. Actually. I think he really should have maybe cut this a little bit. This bit is sort of drying on a little bit. So I think there's actually not the strongest part. The purpose of having this bit, it's kinda dislike you the villa, like you're here with me and you're also part of this Mr. based. Chocolate bar thing. So it's actually more so long-term play. You weren't really necessarily see the effects of that on retention on a video to video basis. But if you have a channel with 50 videos. It will be like, I love this crater is so generous and people like that sort of thing. The reason is with bid is so weak, I think is because there's not really any compelling sense of tension, even though the main aim, which is to make it look like it's a video for the people and the goodwill sort of thing. But it's kind of just like giving people stuff. He's just physically giving boxes and boxes and boxes. And you are really interested in what happens. Can you know that it's gonna get boxes of stuff, right? Like it's not even that much of a payoff, so it's actually a pretty weak part of the video. So far. All of these ones, I can help them more places to go though. It's still called The outside basis. This is a pretty interesting from a videography perspective because he's actually changed from this sort of color grading to now this gray color grading just to change things up a little bit. That's pretty subtle. But look at the skin color I like. It's kind of more saturated. I guess. I was on Canvas. We've got a couple more places to go though. Okay. And then let's go here. It's like almost gray. Yeah, he's changed the color grading just to change the visual up. That's really interesting, It's very subtle. Most people probably wouldn't notice that, but after a full day of giving away a hundreds of boxes and thousands of Mr. before it was time to head back to the warehouse, even after giving away. Okay. So he's really got to wrap up the video strongly here. I'm not sure how it's going to do it exactly. Which is a good thing. Like it's good to not know what the actual ending ins but those bars are locked did not change than a day for my plan didn't work, and we only have 25. There are still nine tickets for mating. This is our last chance. Mr. B. Is still hasn't responded to my tweet yet. What it fine. I hope with the misery ticket is in one of these boxes in front of the looks of it. All my gym, one something tonight. I just want to use double shirt, but often these by myself. If I don't want something here, I think I will officially be the unlucky is version number. I think he's gonna win something pretty big from this part, just based off the way his phrase that because it would be kind of a downer of a video if you just lost is going to somehow get a payoff. I don't know how though, but glass box and that's where I feel like the luckiest guy on, even after doing everything I can to change my love these past few days, I haven't won a single thing. But then the unexpected happens. Oh my gosh, miserable. Mr. Peter saw my tweet and we wanted to open the last Mr. before I had with me, this is my chance to win. Lose my mind and that would be insane. Now, it's time to spin. I didn't went no payoff. And of course after JZ, I'm doing everything I could to change my luck opening these bars for days and opening these bars with YouTubers, even giving thousands of them away. I'm really glad to other people on the team one, however, I'm still super online, but I did get to open the lab for with Mr. Beast. So maybe it was a win after all. Well, that was it for the first video on the channel. Things only get crazier from here, so please subscribe. Okay, interesting. My parents who loved me. See you guys. Then. Abrupt end. Because you don't want to prolong the end in the macro aim of this video is you want to leave people always with something with our more of this Mr. Bass at this one. So you never want to leave people feeling that I've had enough, Mr. Beast for today, right? It always is. I want to leave it on something where it's like I get to the next stage and people would keep watching because they want to see him win. But if he doesn't win in this video, maybe it went in the next video. What about, oh, maybe something good will happen? And I think actually by including the loss is kind of like he really did this and there's nothing fake or read or anything about this video or even vis a vis a vis the new straightaway who's like, Yeah, look like it's gonna be rigged or whatever. He said that deliberately thinking that people would assume it's going to be rigged if you want good video there, 635 K views in nine days for channel with no subscribers. Lots and lots of really, really good stuff in the video. And you can see why it did so well. It could have been a little bit better. But I mean, obviously, the CTR is gonna be really good from this because it's a good it's definitely good. Thumbnails. Good premise. Obviously, the retention has to be way in the top. It would be in the top 10% for attention, at least this video is just say, ten minutes long. So it would be above, it's definitely gonna be above 44% obviously, but 60% or above for this video, which is actually kind of insane when you think about a 60% retention for Tim video is really hard. It means that that hook can't have lost too many. And then if you kept it mostly flat for the entire thing, then maybe the hook went down to 80 per cent, and then the rest was the other 20% or whatever. So that's what he's sort of attention graph would look like. It would look fairly flat. That was really good to learn from. Actually, I think it's good that we watch this video for the first time and then went through each individual thing for the first time. Because sometimes when you watch a video for the second time, you have this head-on where it's like you don't really feel the same as if you watch the first time. I guess you'd actually don't understand as much like how the feeling was in particular parts of predicting events. I think that this is a concept that I've been thinking about a lot, specifically YouTube, right? But also just with skill acquisition in general. I guess like actively thinking about those miniature parts of a video that will help that learning process. This one I really wanted to spend a lot of time pouring and every detail for because it was such an unusual outcome. 5. Beluga: Full Channel + Storytelling Analysis: This video is start off in a very interesting way, the hook and the title and the thumbnail, all very broad concepts. And these concepts generally apply in a very reliable way to people. For example, titles like when you play video games at 2AM, when you've got a title, like when your alarm doesn't work or when a stranger asks for money, or there's a sort of things that are situations that we've come across before. There are other situations has got for his titles and thumbnails that are perhaps less broadly applicable, but still very interesting from the perspective of anyone can understand the topic at hand. So for example, when you delete Facebook or discord in 2045, anyone that uses discord might be interested in that video. When it has Facebook, why we've just, what happens if you delete Facebook? I'm studying abroad like this means that they can appeal to a very wide audience. But you notice something very interesting about thumbnails. And actually Patty Galloway has talked about this in depth as well, but I'm just going to re-explain some of it here. These formulas are very weird in the sense that they're very, very under produced. You can see this is literally a screen cap. If you were to zoom in a little bit on the screen caps, that balloon has the Northern like full resolution or anything like that. And it's a very deliberate style of thumbnails that he does in particular, to try to be like, this situation is exactly the situation that you faced in the past. Everyone has probably seen this alarm is snooze button if they've ever use an iPhone and gotten this news as well. Actually, there literally is a very iPhone based thumbnails, this low battery one as well, just to stuff which people would actually see in their everyday lives. So they instantly grasp the concept, even if they don't look the title, you probably guess what the video is gonna be about. Some of these almost have like a bit of an histologic feeling to them. So for example, this Kinsey 1990s kids in 2022 has literally a screenshot of the Windows XP loading screen, which if you are born in the 1990s, you'll recognize that screen as something that you hate. This reliability is something that's almost like his channel branding. It's almost like this is valid, right? So you've got good females, then you've got this middle ground, then got really bad thought, really bad thumbnail. It's just probably more effort than people think. According to these, even though they're bad, there's still some good fundamental principles that are really right here. For example, all the time when people do YouTube thumbnails, they'll try to include way too many elements inside of it. But you really want to try to simplify the elements down. You might be spending like an hour or two crafting your thumbnail. But someone that's just scrolling in their feed is only going to spend maybe a second if that the idea that you want to convey a concept instantly is really, really important. So try to avoid thumbnails that have more than three elements. So that's sort of like the generally accepted rule of thumbnails. But if you haven't, thumbnail of only one element has beluga has done actually that can be very effective as well. The background of this video, for example, like it's literally just a black background. There's nothing else behind her. It's simplifying the clarity of the thumbnail can be very good for people to be like, Okay, look, I get this concept. Now I want to go into a trial because now it's almost a sense of incompletion as well from the thumbnail is really interesting. So for example, this volume button, go back to this one, but this William button, you know that that volume button is going to disappear or it's gonna go down to 0 volume. I suppose this Windows XP window will eventually load. I may not live now, but it will eventually load this alarm one as well. It's always like, always almost like a mid action shot for the thumbnail. But even when class ends in one minute's like he's got 0059 seconds, right? Something is about to happen. And that one is that curiosity, which beluga uses to try to grab the actual view of themselves. The reason I talk about done with so much in the context of this particular channel, because they're just so weird compared to like other YouTube channels. And so you wonder like How can this guy gets some 0.76 million subscribers with thumbnails. They look like they've just been taken out with the screenshot. So that's the explanation behind those reasons. I'm actually going to do an analysis of few days because they're so short. So let's go through them. You'll probably notice that they're going to have similar structures throughout the video. There obviously change little things, but the actual fundamental structure is going to be the same, right? But let's start with this one. When you play video games at 2AM, this is 3.5, sorry, 3.589 million views in the course of a little bit less than a month. Alright, so let's solve this whole beluga purely focuses on narratives, right? So this is a very, very good video from an African perspective. And so when you start with the hook, now keep in mind that Olivia's general story structure is gonna be Hook conflicts and then some sort of punchline to this joke. So when you start with the foot, Let's just reanalyze this one from the beginning. A few basic things like setting the environment actually train like a nighttime noise of cicadas to try to make it seem like it's night time with that, now he receives a message like this setup of a context, right? So immediately what the premise of the idea here of common line, It's 2AM. You've got that setting. Setting of the world is established or the slash the premise of the video. Increasing conflicts. Blue, this style of music, actually it's very choppy and very abrupt, but that's choppy and rub style of music helps to add lots and lots of changes that he will keep interested in what's happening because things are always changing all the time. It's very hard for people to click off because they're always left wondering like what's about to happen next, which is gonna be resolved in another few seconds of tension, right? So actually people don't tend to click off as easily if they think that the payoff or the point of interest is going to come in the next few seconds. If you're thinking like the payoff for this video with Joker, this video is gonna be the next few hours or the thing I'm interested in, next few hours. And obviously it will be like now, I can't be stopped waiting that long. But instead, beluga is really a master of setting up these mini questions, as many answers, almost like mini conflicts. What's the resolution of this little conflicts and what's the punchline to this little thing? You will see that throughout the video. Okay, So here introducing stakes. So his mom is definitely speaking. If you're just summing that goes into new and you might be worried that you're going to go back and mom, right? So setting up those states early helps to now build this question. Does he get caught by his mom? Is what you're instantly thinking. And the emphasis of how much of a thing is 0. So this sound effects, sound effects, right? Okay, now he's got Thursdays, but now this one, the hook is what is getting boiled eggs, like you knowing that it's a bit suspicious when you look at this file while this hopefully that's the feeling that you get when you just see game to x, you get a suspense, got frequent 42 thousand gigabytes, which might be quickly shown on the screen. And then that event being a problematic, problematic game. There's already some problems with what's going on because of the fact that this game could definitely trigger off the poll consequence of blew his mom coming to punish him and stuff. Okay. So you've got this interesting little narrative elements of being deceived by this guy. And that's the kind of small hook in itself. You've got to stick around to find out whether he's been betrayed or not. Immediate consequence is just something that's really funny, right? All right, I love this, this is so-called, right. So rather than having just what you'd expect with his mom just coming to punish blue gold, alright, is actually more interesting because I often think about storytelling as the tension and release of an elastic band. The interested in storytelling, all the tension point is when you pull that band right? Let's say you put it to 100% and then you've pulled too far and it's got staff. Instead of calling it that far, you actually want to pull it maybe to 50% is a bit interesting. It's a bit of tension, the moments due to unsafe, then you might put it to 90%. Then power of an effective bit of storytelling. It is almost like this teaser, like it's about to happen. But not something is like teetering over the edge of a cliff and it's about two, but then it comes back. And so that's actually more interesting because it makes people feel like the sense of megawatt, like something is about to happen. So then you've actually set up for the next time, whereas hiker, something is gonna happen and then it's fallen off the cliff, right? Or this elastic band is going to stretch and then it snaps. It's the same idea. Good storytelling is the same as good music is that push and pull of tension in a very masterful way. And you don't want to just increase attention to like Max immediately and just hold it at Maxwell a whole video. That's all very interesting. It's much more interesting to pull it and then release that tension. And then release of tension is actually the reward that the video gives you. The punchline right here. If the link is mom had coppa Luca immediately, then that's not very interesting because it's just like, okay, you put it down upset and outset how we didn't have a band lift. Right? So you just know ACO, the video is harder to make it interesting again. Whereas compared to, you know, there's always, this are almost caught not as fine now I always call it now. It's fine. That's a lot better from a storytelling perspective. Whatever narrative that you're using, you'll want to make sure that there's some tension always going on at some stage. If there's just something which is there's no tension, so you're not pulling the band roll. Just sort of existing in life and just being happy is like a normal steel band. It's not doing anything. It's not very interesting. The pool of that enter the increasing pool that, that's going to actually draw people into what your video. So that's what I call elastic band theory. In a nutshell. So this is actually, it sounds like he's gone twice now. So you're going to assume something's going to happen in this third, the third attempt, the Rule of Threes can apply to many, many jokes. So it's kinda like you got this expected thing, this is fettered thing, and then it creates a pattern between those two expected things. And then you follow up with another unexpected thing. And then that's gonna be your point of view OR, or NOT do it tough for you have expected, expected, expected unexpected. Number four, I want to illustrate this concept, especially in another video real quick, forgive me while I do this. But there's a video and analyze it. And actually I'll put the analysis of that video on Skillshare YouTube about a mark-off video that got 56 million views. The reason that it was so good was this sort of expected, expected, unexpected pattern. So this is exactly what I'm one, just a patient. When you first load it into a world, what is the first thing you should do is it would be C or D, all the above. It's requested none of these the correct answer is gathered during all the pillar is fine. Just looking at both your hips. I can't believe this comes to your mind just so stupid. So that's, that's one version of it. Unless they're done a full video on this particular video as well actually, alright, so the same pattern except and Ryan tray hands video as a whole. Instead, this is, this is, this is one of the Irish. This video is about them. Pretty much every video. Expected, expected, unexpected. I've used this technique in my blender video as well. And it's this expected, expected, unexpected pattern because I thought it'd be kinda funny mechanics semi organically because I thought, I wonder what will happen if I included this particular clip in the video that you can have a look here. One is the art of making 3D art. With it, you can create touted as well and you can look so realistic. Check out this animation. So that particular thing is like you can create active as well and you can look so this animation that everyone is unexpected, obviously you don't want it to necessarily seem to unnatural. There has to be a gap between 23 or 34 in order for that job to be affected. So in that particular phrasing, instead of just like it can be characterised bows. And this is a realistic, which is one continuous thing that's actually not as interesting because people are being set up for the punchline, right? So it actually has to be something like it can be characters, worlds, and it can look like a small pores. So realistic as similarly with this joke here again, it's going to pause in between the punchline and the actual thing would be gathered. What C or D? All the above Paula's question, none of these. The correct answer is gathered dirt. All the pillar is fine. Just looking at both your hips. That's what his comedic timing essentially. So that comedic timing, that's not a sentence by sentence perspective, but this is on a bigger level of a narrative perspective. So instead say, you've got this meet at one which the game, again delta x. And then he's played the first game and his mom almost came up, but not quite. It got second game. His mom almost came up, but not quite. The third game. Something's going to happen. This game, which is very different, he's probably gonna get punished. Interestingly, you actually saw the poll is there to write. The pole is before the punchline of that wasn't linear. 123. That's it. Oh my God. What the ****? Way, way, way, way, way, way, way. I haven't believed this. That is incredible. This is the first one which is video, but like the fact that he included a CCA to his merge, the call to action has to emerge as a punchline. That's amazing. So a usual like called action by submerge, maybe very ineffective. But this one is kind of like there's no drop in retention. In fact, he's actually, he's made the merge part of the story That's so interesting. Oh God, Okay, that's really unexpected. It looks like this thing that's almost like the conclusion of the story. But actually, now, that's very interesting that it is include this unexpected finale for the mom. The mom is the person that's on the back foot, so that's completely unexpected. The real plex side is escaped. The CCA. What an interesting video to analyze. Other stuff I should say the videos pacing, we should quickly talk about just pacing is kinda like there's always something happening and always seems like the next thing is about to happen, right? So that's what pacing is. Natural. Pacing is not about the number of cuts. It's about the progression of the story throughout time and the discrete parts of the story that change that time. Let's say it's good to this bit right? Then it's like No **** for how do we play button? They just sound on. Dunn says, don't have headphones or whatever. It's just like, generally speaking, that pacing is actually quite fast, is enough. It gives you enough time to read. It's not so fast that you can't read it. But certainly fast enough that by the time you've read it, you've just processed the thing that's happened, rather than having a moment to stop and think like, I'm waiting for this video to continue. You'd never have that sort of thing. It's always like you just weighed half a million, half a second order. Then you'll get the next part of the video. So that's why blue is retention. No doubt as well because these are quite short videos. And so the pacing for the course of an individual video is very, very good. Now, something that's really important about this channel as well. Now these videos are very short, but they're very binge worthy. So if you watch one of Louis videos and you've got the laugh, you enjoyed it, you're probably going to watch another one. That almost piecemeal thing is something where by the time you've actually finished the sessions, you may have done it 100% retention on like five different videos. Then you've watched five-minute videos on his house. So they get like five years. And if you're not described by those five videos, that would be very surprising, right? A lot of Bolivia's success is not just in the fact that they have short session times. It's more so than the fact that people who have watched the videos are instantly wanting to watch that you get the feeling that you want to watch more videos basically, rather than thinking up I haven't done for YouTube for today. Generally speaking, YouTube seems to be a bit more lenient if your CTR is on the lower side, but your actual average watch time is much longer. But generally speaking, you want to leave people with a sense of, I've going to watch the next video. I don't want to finish watching this particular channels videos because there's so much more information that I can get from it right, from the perspective of an individual viewer. You don't want the viewer to come into the channel. Watch 70% of one really long video and be like, I've had enough of this YouTube. I've described them because I liked this video, but I'm probably not going to watch anything else for today. That's actually a really bad place to be in if your videos on her face like that. I wonder, I think the philosophical question to ask, should I really be making my videos this long? But the answer is probably gonna be that you want to make it a bit shorter and instead opt for someone watching multiple videos rather than one super-duper long video. There are exceptions because sometimes long videos are more valuable as example, colon and severe doing the full story of Mr. Beast. And that was like an hour and a half long, but that was a really, really good interview. People found that extremely valuable because of several, in fact, people including myself, who are asking for the full interview at that point, it's going to be something that's specific to your channel. But always try if you can to offer people feeling I can watch more of this channel. In fact, I want to watch more of this channel because the session time of individual person is gonna be that much larger, right? So that's, I believe if you didn't have one, I'm going to go to bloom in video number two, if you were to talk about the overall story structure, is Hooke states introduced X1, X2, X3, with the punishment happening, the fake finale, which is actually being caught or whether you choose seeing actually being advertised. And then unexpected twist at the end, which is the fact that beluga actually escapes. So keep those things in mind. As we watched number two, I would suspect that butt's going to use some very similar plot line structures to, Let's do this one which has more views, 6.9 million views in three weeks, discord in 2045. Okay, this is interesting. Okay. Okay, this discord in 2045 video actually has a bit of a different structure from was the previous videos had, had. He starts off with the hook in a quick joke. Immediately. This is very reliable and him not being able to do stuff. We created this conflict of how I access the same like, you know, and obviously you have to get to the accessing of the account, which has made me to be such dramatic thing in order to progress in the actual story. The fact that he can't for ages. Pretty funny, right? It's interesting the way that he's done this, because this is a video that is aimed to trigger not exactly nostalgia because a lot of people use Disco currently, but almost like the sense of recognition, you recognize each of these settings and discord. You recognize the actual appearance of discord, for example, this video will be a lot less meaningful, perhaps to someone who doesn't use this clip. It's almost like this mini narrative concept of his feeding you all these minim fault lines so that he can keep your retention for the entire video, right? Because instead of you feel like you need to click off to another video, It's almost like he's served another video within the same video, you see this particular tactic, increasing people's retention by quite a lot is why lists, videos tend to do very well in terms of retention, is why videos that have these munis storylines do well in terms of retention. And if you can do something with mini put lines and include that in your video, then that's actually very, very powerful. It's very hard to create a single hook. Hail via these days, because people's attention spans, unfortunately, are that loan. What's the way to get around it while you do the same thing, but compressed and multiple times in the video. One thing I should talk about in this, apart from talking about the Omni bus structure, they're almost mini plot line with the beautiful and structure continents a meal they call the name Django storytelling because like Jenga pieces where you fit in lots of pieces stacked up on top of one another. It's kinda like quotes and music. So I'm just going to demonstrate on my iPhone what I mean by this inequality, right? You have to setup of the singular. See this depression. Not very interesting. So therefore, you had wanted to make the chords into sort of flavor to the song. So for example, I'm going to be pressing. So you can think of that kind of like the CEJ almost as like one mini proline innocence. Well, Mini Pro lineup is your storyline. But even then, your songs are going to be very interesting if you just literally play that every player for lumbar. Yes, that's interesting as time goes on, right? So really, what you're doing is you're trying to press model chords. You're trying to go from this to this. The idea that you've got like this, then payoff, Payoff health. That's kind of interesting, right? And the variations in those makes it even more interesting. So let's say that you're going to create a hook. No one, but then you create a kinda weird one and then it goes like this. So that's a bit more interesting. Music and YouTube very similar in that way. And you think about this progression of interesting and different plot lines, then you can actually do very, very well. So basically the plot of good YouTube video, It's kind of like thinking about music and music you have individual notes to start off with, right? So maybe I'll just press. But just doesn't see, it's a very interesting and it doesn't have any flavor. It's kind of annoying. And it doesn't go anywhere. You start to add flavor with a hook event in a payoff. And that's one storylines. So maybe the hook my b, c and then the event E and F. So it's kinda like So now you've got a bit of flavor, but you still say the same storyline again. Because that foot lines up pretty interesting. So you've got to try variations. And then once you structured like this, then you've got health to prevent health code that you can think about. Youtube, videos and music. Can't say what you're doing in YouTube instead is you're adding these variations and you're adding these interesting bits of tension in these bits that you always feel like I need to go somewhere and the same as in music as well. So instead of that, maybe more tension by altering the notes and maybe doing something like, right, It's just different bits of tension. I mean, you didn't have to conceptualize and music and other analogy perfectly fine is the Jenga story telling one how you will just stacking up Jenga blocks on top of each other. And the more drink of water you stack up on top of each other, the bigger the fall when all this junk boats are pulled down, that's perfectly acceptable. If you prefer that one instead of the music one, this concept is interesting. So the ultralight thing where he's talked about don't turn that on by way of a broader and basically it's going to destroy the whole world, right? That's a very interesting premise, but it's actually only briefly explored in that little segment. But the fact that it's brought back later is actually a trope called checkups gun is his idea in theatre that if there's a gun in the earliest scene that is on the table but not used. But the gun is not very interesting guy and just sort of stays there for the entire duration of the theater play until the very end. See, it's someone grabs that gun that was put in same one and then uses it to shoot someone else, right? So that's a checkups gun concept and that's the concept that's used here as well. Well, the ultralight, he is then brought it back and lossy to almost be like the thing that prevents him from dying himself. Or rather he just pulls the trigger. And so everyone does instead of a great outcome. But it's kinda funny pay off, right? I think that's a little very satisfying. The root technique and little twist them duration there. Something I should talk about is that by making these individual plot lines so dramatic, it actually makes it more interesting too. Because if it's just literally a boring thing of him joining discord, discord itself is just a messaging platform. It's actually not inherently that interesting. The interesting part from this comes from all the characters as introduced. I've got to tell him not to do certain things. If you are trying to scan him, if you haven't, interaction between characters like Bolivia does, I think that you'll video could be very, very interesting. Blue is just one guy and he's just made up characters for himself. So that's that video. To summarize the structure here. It's almost only bus. And then Chicago's gun. Basically. I think that this kids in 1990 versus 2022, maybe these who actually have a similar structure to the discord in 2045 videos. So there's other that that's true. Hello. Definitely. Just summarize this two-minute video because I don't necessarily think in this way. What do you mean crime? Watch it if all, if you want to concerts there for anyone to look at. But especially strain of omnibus format, There's just lots of mini narratives and they don't last more than maybe like 2030 seconds each. And then they all have been many punchlines of payoffs. Again, I'm sure that potential, and this is actually quite good to his natural structures for these sorts of years. I love this motif fee. I think that it would be actually better in terms of the videos if they do have that notion structure that carries on for the entire video rather than just being purely related things. But it's not bad. Let's analyze this video when you play robots for the first time. I think that's actually number 29 and training for gaming right now actually intended this video. So it's obviously a very good video in terms of what YouTube thinks it's a good video. This idea of time to first stroke is when I talk about in quite a few analyses, is kinda like the quicker than you've made someone off in the video, the more likely they are to stick around for the rest of the video, you shouldn't be cheap. It should be like an actual laugh, ideally, but anything that makes someone perceives that is going to be a funny video, actually, they're going to definitely watch that video a lot more and try to do that pretty quickly is really good idea. There are a lot of really great YouTube is they can do this really well. Air I can do it. Ryan tray hanging and do it. Mr. Beast does it. Let's try that reacts sort of thing. For example, I can guarantee you there's gonna be some sort of joke within the first maybe ten seconds, I believe first 15 seconds. But it's just that first laugh for an entertaining video is very important. It's actually a really important, even if you're not doing entertainment, to try to get that as well. I'm not saying that you have to do it in a cheap way and it doesn't have to be at the expense of what might be very meaningful content. It's just that trying to think actively about rewarding people as soon as you can after the click is really important for video. Moments before disaster, but with a little twist for Chris, brian, say seven seconds, that little bit of humor him to a string around and twist is an example of exactly that concept of trying to get people to laugh very early on in the video. So going back to the robots today. Okay, so he's created this, I suppose, this dilemma or the conflict really, which is that he has no money. But it has to be contrasting with the fact that he wants to hang out with this girl pepper, the true conflict is not just like conflict itself. How do you define conflict? Is someone wanting something really badly? Whether there's some sort of obstacle in their way to getting that thing. So you might conflicts with two people where both people are fighting. And then the conflict actually comes from the two people both wanting to be in each other, right? So that's conflict. When this particular case there's conflict is more so that he wants to hang out with girls, but he has no money. The money at the moment. But here the conflict comes from that he wants to hang out with a girl, but he doesn't have any money to do so right? Now you've got this immediate question in your mind, which is set up the sort of narrative drive. How do I get money? Kennedy? Again, lots of emphasis that sound design. There are two, make it seem more dramatic for something that is otherwise not that dramatic, right? Glute characterizes his videography very, very well with the Audi geography that's in the videos. Okay, interesting. So here, 44 seconds setup of a third character who may be considered the guy, the mentor in your hero's journey. This is someone that can assist you. Maybe if you go back to the classic hero's journey, It's actually something that people use to help them understand how good stories are told. You can see, he starts off with this quote, adventure, which is him, I've been told to come into roadblocks by his friend pepper, and now he's coming across his first trial and possibly failure. This helpful, right? So he needs to have this to be able to progress in the story, and that's what he's doing here. So I'm just going to make your way up or say, my company cost. Because this guy can sketch it as Bob. And I kind of liked that idea of like general branding and characters that are reused in between videos. Because I think that that's something where people can see this video. And if they've watched the videos that we just worked before, they went public with this guy. This is the same guy that was launching into Continental Ballistic Missile is a beluga. One video that goes, is it just seemed to reintroduce that you must sacrifice the one you love. Oh my God. So big dilemmas, setup. And then the punchline is that it kind of just access it. Excuse me, chapter books. Okay. So actually, before I go to the next bit, so we've actually completed, that acts right. So x, y is really needs money, and then he just gets the money. By sacrificing his friend, basically, now got the new accuracy, which is now he's got his newfound powers. He's more powerful, he's more handsome, and he thinks that he's going to get more ladies, right? So what's actually going to happen? Will say, I didn't know if he's actually putting together your band. Oh my gosh. What in the world? I wonder how many people skip back this like is there any reason? I'm not sure why this is included as a lot of more, I suppose lower. The extra feels betrayed. Maybe that'll come back in a future video. I'm not sure how delivered this is in terms of building law and just building these concepts so that people will come back and be invested in individual characters in the beluga universe, your videos themselves, how do you create depth? I mean, fundamentally, these are very phosphorus. It's actually very hard to pretty much debt for characters. The way you can do it and create the steps for characters is to have them recurring. Just build little bits at a time for each individual character. That's most of the thinking on a whole child perspective. I think I can't really believe his mind, but that's probably why he's doing something like that. It's the same idea as to why he brings back people like Pablo or people like Sketch or scammer, or people like pepper. It's these characters that you grow to like go a bit accustomed to the individual motivations and visual habits to some sort of mild degree. You just sort of roughly know what the character is like, then that's something that can be very satisfying over long periods of time. I'm going to watch one more. And then we're going to tie up what are the common narrative structures between the much beluga does mean you remember, right? It says Motivation, good to go. Oh no. Okay. So this is a very simple plot. It's only two minute song, basically got the hook, as well as the character introductions and got the stakes which he said he really wants to go on this particular journey for this goal, conflicts, there's no charges, so yes is somewhat sketchy for it. And then you just got this building up of tension rather video. And the punchline is simply the boyfriend bit. Just like to have it like why don't I just add so much. When you had a boyfriend and she had a boyfriend anyway, I'll let me just do one more video to see if I can. Let's do this one funniest ever created. This is only applied if your arms go. ****. Oh, no, gentleman. In this video, the overall structure is almost like omnibus with each individual question, but is just like a little punch lines and little mini narratives of the questions being built up. But to go for this big punchline of the teacher really, really, really wants to get beluga to laugh at his joke and actually meant it's just chicken to do so. And that's the actual punch line itself. And that's the bit that eyes and heart attack the most. Like you've got this quick premise of just do this Kahoot or failure class, then you've got these individual storylines are like mini plans. And then you've actually got this big plot line of the teacher warnings and thoughts, which he does eventually, I didn't quite understand the ending to be perfectly honest, if you were to sort of summarize beluga storytelling style. His storytelling so always comes up with some epic, dramatic conflict that happens at the very start of the story and the premise is very, very clear. Usually he wants to do something, whether it's hanging out with girls, who wants to be teaching this particular test, that structure there when he's establishing himself as a character, wants to do something. Sometimes he's set up a different kind of structure where he's just got this almost reliability kind of thing. You just set up a lot of relatable mini plot lines. And that actually does okay as well. But in the end, he still has to come with some sort of longer, bigger payoff. For example, the discord in 2045 joke, even though he started with this Omni bus or just liking this poem patching part through a very, very quickly. Actually the last bit that was really funny, actually used one of the other parts from path to set up that joke, right? Similarly in the kids in 1990 versus 2022 video here, so it says only bus and then the punchline, I suppose, what do you call it a punchline? Maybe it's more like a trick is