Transcripts
1. Intro: Now something that's
been trending a lot in both marketing and business as a whole in the
past number of years, has been what's called SEO. Seo stands for search
engine optimization. And it's trying
to get stuff from your website to
appear high up in the Google search results
for a related term. Now this is a very
multi-faceted issue. But one of the simplest and
easiest to understand aspects that's also possibly the most important is content
writing aspect. Where you write content
such as a blog. In order to both a, gain links and B, have that particular article appear higher on Google results. Now, this is time-consuming, but it's something that can be done with very little budget. So whether you're
trying to start a big business or your
own personal blog. It's a really good tool. And I'll teach you how to
do that in this video.
2. What is SEO and why is it important: Now, SEO is something that is important for the long-term
health of a company, especially a company that's
primarily based online. Lot of this is because search
engines such as Google, have a lot of trust. And the vast majority of people use them to find
what they're looking for. So if you can appear
near the top, you'll get more traffic
and more customers. That is basically
the gist of it. And there are some things
you need to be aware of that I will talk
about in the next video.
3. Things to be aware of: Now, when writing for SEO, there's a few disclaimers. The first one is time. Seo takes a long time, even if you go to an
agency and outsource it, that agency will
almost certainly tell you that it will take
between three to six months, at least before you
see any results. And if anyone tries to sell
you anything that can do it unless they're probably
just trying to scam you. You have to be willing to use patients when
it comes to SEO. Also, since getting people to link to you is something that can enhance the
speed of SEO growth. People are often tempted to
buy links from other people. I'll give you 20 bucks if you permanently put a
link to my site, on your site, or I'll link
to you if you're late to me. Well, both helping each
others, SEO, Google, and other search
engines such as Bing. They are onto this. And if you engage in
this kind of behavior, these search engines
will penalize you and your site might
never recover. You might never be able to get top spots again in the search
engines if you engage in these actions because
these search engines view it as cheating. Other things that you
should be very wary of that could be considered cheating are called
keyword stuffing. Just putting the keyword
that you're trying to rank for in the article. A whole bunch. Let's say you're trying to rank for how to run a marathon. Let's say you're trying to rank for tips for running a marathon. If you put tips for running a marathon in the
article ten times, these tips were running
a marathon will help you win marathons every time. The following five tips for
winning a marathon or gray. Here is the first tip
for running a marathon. Our first tip for running
a marathon is the debt, the debt that you're obviously stuffing it too
much with the keyword. And people just don't naturally
write or talk like that. So once again, these will either cause that one article to
disappear or once again, your whole site
could be punished. Another thing is called
invisible keywords, where let's say you have a white background
on your website. You put your keywords
such as tips for running a marathon in white so
that people don't see. But it also appears for
the search engines. And once again, the search
engines don't like that. And basically writing for our
machine where if something appears over-optimized,
it's not good. So you do have to have your
keyword in the article, but just having it in the title, as well as mentioning it in the entire article once or
twice, is probably enough.
4. Keyword research: Now, there are a couple of
ways to do keyword research. One of them is to login to
your Google Ads account, which you may or may not have. And actually look at how many people search
for your keyword and how easy it is to rank for you want something
that's low competition. But has a lot of searches. That is your ideal scenario, but you might not
always find it. And sadly, the only real way to find a keyword light
that is trial and error. Again, they're probably
going to be a fair number that are very low competitive with a medium
amount of searches or a very high search volume with a medium amount
of competitiveness. These two are also good. Now, another way is to just type stuff into Google that
you think is relevant. Let's stick with our tips
for running a marathon idea. And look at the websites there. And then you put the URL of the domain into a
domain analysis tool. One that I'm gonna be using
is on a website called malls and can be found
at the following URL. But there are other
ones out there that work just as well. I just personally like Mao's. If you want to use another
one, that's perfectly fine. And in fact, here's a
list of a few other ones. So what you do is you type
in what they're looking for. And then you put
the URL of each of the responses into Mars and see what their
domain authority is. Generally, if top results of your search have really
low domain authority, that should be a great
sign for you because it'll be easier to
rank near the top. Even if the top one or two have a really high
domain authority. A lot of the times,
especially early on, you'll have to settle for just getting onto the front page. So getting that third, fifth, seventh, or eighth result
is often good enough. And once again, this is just
something you'll have to do through trial and error. But I like to do it with
typing questions into Google. One example that
we're doing for, let's just say a fitness side, because I've already got that theme going
with these keywords. How many reps should be
in one set of arm curls? Let's type that into Google. And if you feel comfortable
with the domain authority of your competitors
and comfortable in your ability to
answer that question. You would write an article
with that is the title. And then you would answer
that question in the article. Again, change the
topic to something that is relevant for
your blog or niche. And if you're able
to get the time, do a whole bunch of keyword
research all at once. This should give
you a whole bunch of keywords and a whole bunch of topics to write blogs on.
5. Writing the article: Now we will discuss the
most important thing. Actually researching and
writing your article. When you do your research, you can use pretty much
any source you want. You can use the internet. You can also use books, videos, your own experience, anything, but it's best
to cite whatever you use. You also want to make sure that what you're
writing is accurate. As, again, you want this to
appear at the top of Google. You want people to link to it. So it actually does have to
be good quality information. You generally start with an introductory
paragraph or two, then get into the meat of it
and come to a conclusion. Once again, you should have your keyword in
there once or twice, as well as having in your title. But don't overdo it. Tried to write naturally. Generally you want to answer the question that was
asked in the title. For example, in how long
should I train for a marathon? Probably provide a few ranges, such as averages in advance. How long the average marathon runner trains born in advance. As well as recommendations from people who have run
marathons in the past. You might also get into details on things they've done to train. This is stuff that would be
valuable for your audience. Who is asking the question, make sure that all spelling
and grammar is proper. Once again, if there's mistakes, people will simply
look at your content as not being good. Overall, your articles should be natural and sound
written for our human, not for a computer. Just the SEO stuff are very
little changes you have to do that are subtle but will
help you significantly. Generally recommended to have about a thousand
words for an article. But that's not
exactly mandatory. If it's a bit more or a
bit less, that's okay. Now you will want to
use some pictures with relevant alt
texts to help as well, as well as any graphs
or infographics to help with making your article
more visually appealing. And to help summarize it quickly for people
who just want to glance. Now, we'll get into the review.
6. Review: So to review, writing for SEO
is writing contents such as a blog that will appear high up on Google because it
answers a specific question. And because people link to it, it's something that
will often take a long time to see a drastic
improvement in your site. And if you can think of a possible shady
tactic or exploit, Google's probably
already thought of it and will punish you beforehand. So it's best to just be patient and wait out the number of months until you
start to see results. You want the keyword, which is the word you
want to rank for. Something that there's not
very much competition for, but a fair amount
of search traffic. You want to research and article of in the general area of
about a thousand words, if possible, that answers
this question with as much data and examples
to back it up as possible. Getting any of this information
into a visual display, such as an infographic
is also very helpful as his writing alt text, especially alt texts that
contains the keyword. Now onto the class project.
7. Class Project: Our project is very
simple, right? An example of such context, this can be either on your
personal blog where you show a link or you can just use a word document
to write an example. Please be sure to
include the keyword that you are trying to rank for, as well as any sources of the information you
have in your article. Thank you.