What is the Number One Reason We Make Ebooks? Promotion!

1. Ebook Intro: Hey everybody, this is teacher Nick. Yes, I have another great video here for you about adding some flavor to your e-books. So listen, this is really, really cool. So Katie P just change their way of doing things. These are dual, use MOV file before now we've upgraded to a user-friendly format and we're going to show you how to do it. So we're going to start in Canada and we're going to show you how to create your e-book. And we're going to save it and print it, and then show you how to put it up on Amazon. It's going to be adding a little bit more flavor than you might expect. I hope to see you in class and I'm looking forward to meeting you and seeing what you have for the class project. I can't wait to see your work. 2. After Intro: So welcome to my class on e-books. I wanted to briefly tell you, we're not going to spend too much time on actually how to produce any book. Why? Because it's really simple. What I usually do is I start with a paperback version first. And my paperback versions are about 8.5 by 8.5 inches. But you couldn't do any book size you want. You can do 8.5 by 11. In fact, I probably strongly recommend you do it in 8.55 by 11 paper back. Because I realized that 8.5 by 11 is a really good size for e-books. And that way you wouldn't have to worry about re-sizing the eBook. You'll see in the subsequent videos. There's a big border on top and a big bar on the bottom. And then your book is in the middle, and mind being square. That's how it comes together. So I use Canva for my paperbacks. And it's really simple, it's really easy. I think is a page layout slash illustration company. And there's Pro versions and educational versions. I use the pro version. That gives me unlimited use of graphics and that type of thing. Work, it tends to be a hybrid. So it's a mixture of what they have at Canva and then I, if I wanna make it my own, I'll do that. And some of these pictures, I've done that. So then once we get to this point and we're all set and we've followed the directions. And I strongly recommend you look at the other class on paper bag publishing because it goes into more detail. But once you're done here, then you'd go in and do your share and create a PDF file. So you've got the whole book, the whole book, and the only page. If you don't want to keep it, keep the size down a little bit. Title page, which is this page, it's not really technically needed, or do this or move this to my copyright page because it takes up too much room. And then I go to Share and I create, I go to download over here. And then I do All Pages and I pick the ones that I don't want. For instance, I would get rid of this one, page two, and page for everything else I publish. And I do cannabis nice. It gives you all these different formats. You save it as a PDF for the e-book, PDF Standard, not PDF print. And that's it for the e-book. So I don't go into much detail how to create it in the book. I just used the exact same file that I would use for the paperback. The only difference between the two files is when I go to print, when I go to Save I, when I, when I go to print. Paperback will be a PDF print. E-book is PDF Standard. Those the only two differences other than that, everything is the same. Alright? And that's that. 3. Converting Your Ebook for Publishing: Hey everybody, this is teacher Nick. We have another video on how to create an eBook. Today, folks, it couldn't be any easier to create your e-book. In the past, KT P required you to have a movie file. But today we have three choices. We can have a doc file, which you can get from Microsoft Word, an ePub file which InDesign will save two, and a k p k CB file, I believe it's called. And that's the one we'll be using today. And it's very simple. So we start here with the one of my books, truth behind number one and number two, which is a science book on pooping, pooping and ping, or peeing and pooping should I say. And so we're gonna do two things. We need to save a cover. And so the cover will be saved as a separate file again, just like we did with the print book, but will be saved as a JPEG. And remember when e-books we want the smallest file size possible. And so what we're going to do is go up to the Share button here, which I'm going to highlight for you. There it is. And we're going to hit that share button. And we're going to save to files. So we're going to save the first one will be a ping file, but a JPEG file. Ping files tend to be larger. So JPEG file, and we want not all pages, we're going to click that off. We want to click just one page. And unfortunately, I am covering that. So let me bring myself over here so I can do that. We just want page one as a JPEG and we're going to do that. I've already done that, so I'm not going to hit done. Now the second way to do it is we need to create a PDF file. So we're going to choose PDF standard on PDF print. Pdf print would be too large. So PDFs standard in this case we're going to do All Pages and we're going to hit done and I've already done that as well. So those two files we've done in Canva and we are done with Canva. The next thing we don't want you to do is I want you to go to the Kindle create homepage, which I have here. And it's under Amazon. You just go to kindle create and you download this for either the PC or the Mac. It's not available yet on iOS, so you can only do it on a desktop computer. Then we're going to open up Kindle create, kindle create is o, so I already have kindled create open. Here's kennel create, um, and so let's go back so we can start a new. So you can see this for the first time. That's what confused me. I don't want you to see that what I see, but what you see, let me just give me a second to open the app. In practice, it went really quickly. There we go. So we have this really simple little landing page here. And there are four ways that we're gonna be able to do this. Now here's the file that I just created. It is a k cp file we're gonna do is we're going to create new shoes. And then I want to show, to show you this landing page here. And now you have four choices really. We have the format as a textbook, novel, novella is chapter books. Any kind of non-fiction book type of thing where it's mostly texts, you will use this. Then we have Comics. Comics are a fixed page setup. You have a big chunk of this really depends on your book size. My book sizes squares. So if it was a longer file size, maybe 8.5 by 11, I might get a better ratio of borders on the top and the bottom. Then within this, they have this thing called guided view, which I don't really like it. What you do is you select portions of your page that they can zoom in on. But the only problem is it blackens everything else. So I don't really care for that and that much. So then we have print replica, which is what I'll be using today. Now print replica is what we really want to do. We want to replicate whatever our paperback looks like. And so this is a nice way to do this. Now this one has something interesting that we've never done before, and this is something that, to be honest with you, I'm going to explore even further and maybe I'll do another video on how that worked out for us. But I'm not gonna go into too much detail here. I just wanted to show you briefly what everything looks like. It looks like this. Basically it looks like a PDF reader. It's got the pages on the left and the pages here, and then up here it's got some things will be using a little bit later when we generate our final print. Now, this is a brief thing I want to show you. You can insert a movie, audio, and picture from a file. So let's say you have an e-book and you want additional information that is not in the e-book, the original book. Can you want to add some flavor to your e-book? You can do that very easily. We're going to say a movie from file. I have a real simple little. Video here, breaking news video to show you, just to show you how it works. And what it does is it gives you this little movie icon so that when you go there and you go to preview this, that video button is there and when they click on it, the video will play. And of course, this is very boring video, but just wanted to show you how it works and then you close it. So that's pretty much how that works. So you can have pop-ups, which is nice, something we haven't done before. And it's gonna make it a little bit more interesting and add some flavor to your e-book. And I recommend doing that. So for this instance, just to show you how this all works is not really much to it. This is pretty much it. You open it and you can preview it. For our purposes. I'm going to actually delete that. So I don't want that in there. We're all we're gonna do now is just generate our first week to save it. Let's save our file. Receiving to the Downloads. I already have this saved, so I'm gonna go ahead and just you already have this saved. So I'm just gonna go ahead and do that. So it says the type of file is a ECB, but the final file is a KPF file that it saves it to. So you generate it again, and that's what it's gonna do. It's gonna create this file that you will need to upload to Katie P. Bookshelf, and that's where we're going to next. So let's get out of here. And we're gonna go to the kVp Bookshelf, which is right here. And so now I'm going to upload my files. It's probably this one. No. It's got my name on there and it's what I wanted. We got the cover going in. The longest part of this video really is going to be previewing it. So now we have the upload, the book manuscript. You can see here that we've got the DOC ex ePub or KPF is what our file was that we want, which is right there. And we just open that. How many megabytes? Only 5.8 megabytes, which is great when he's going to go into bookshelf. I can show you that's going to be a really small file size, which is really, really important. It's going to make your, your profit margin go up. So alright, so that's that now we're going to do is just like we would do in the print version. And the only see you get the same same issues here. But it's not black, it's white. So I don't know if that's a good thing or a bad thing. And so there it is. So we know that it works. And then now we can just go back. And that's the main focus is making sure there's no oddities. Just going to show a couple of pages. And then we go into we got that saved. And so we have to go to the bottom of the page here and Save and Continue. And then we are going to do the e-book pricing now going to enrolling KT P, always do that because GDP, if a customer buys, I think they have a Kindle unlimited package, like $10 a month. And if if people buy that and read your book on that, you get a portion of their revenue. And it's really nice because Amazon will give out $40 million a month to authors. So some authors out there are killing it. And it's dumped me right now. Unfortunately, we want worldwide, worldwide rights. If possible. This is gonna be on Amazon.com primarily. Then we have two choices for royalties. We have 3570% 70. What I typically do is I like to look into test market, which one is going to work for me and I'm gonna pick just to 99 for right now and see what that gives me. I just leave it at 70% and that's a 299. Alright? And this just pre-populates all the prices into this, these different countries. And then you can allow book lending if you want. And then then we're done. See how simple that was. It wasn't even ten minute ten minute video. And it would take a lot less if I wasn't talking so much right here. I want to go back. I want to say, okay, this is for ages eight to 11, which I believe that's third grade to fifth grade. And then Save and Continue. And then we're gonna go all the way to the end here and polish it. So we're going to skip over the content. We've already done that and go to the pricing and publish your Kindle book. You'll get a little notice here that it's been accepted. There it is. Congratulations. And then it takes about three days, roughly two. Sometimes it happens in a day, Sometimes it happens in an hour, depending how long what's going on over there with them. And then you find out if it's going to work for you with the great thing about it here now is you're going to, these will be linked together eventually. And then once they're linked, any reviews that you get from the e-book will go over into the paperback, which is nice because if you, There's a couple of different things you can do when it comes to promotion. I can't show you now because we're in this review. But there's some promotion where you get five free days of the Omega-3 money, but you get reviews. It's all like the whole name of the game is to get as many reviews as possible. And so you have five days where you can have a free e-book per quarter? I believe it is. It might be for six months, but I think it's per quarter and five free days and does some other things as well as some other types of promotions that you can use. Check on that a little bit later, and that's it. So I hope you've enjoyed this. I know I've gotten a little quick quickly here, but it's so much easier than ever before. You need kVp. You need Canada, which is what we've been using in our class. And we need Kindle, Kindle create. So those are the three main things. And then, and then we're done. So thanks for watching. 4. Ebook Promo: Hello everyone, I'm back. I wanted to show you. I just wanted to follow up on the books we were looking at earlier that I said would take up to three days. It took less than two hours, probably less than one hour. And they are both live. And I did these just today, which was a nice So this one and this one are both live now. And then we can go and verify that on the Amazon store, this is by clicking under us. And then we can see here that it is live. It's funny that it says print replica and not Kindle e-book, which is really strange. Why would it say print replica? But it does say Kindle edition the least. So that's, it's, it's, it really seems funny. That's one thing I've learned today. And it was a simple process as you saw in that production video that we had in class earlier. And so you're going to know that they do it pretty quickly. I wanted to go back to bookshelf and show you really quickly here. Now that this is open or not being an under review anymore, we can go now and talk about promote and advertise. Promote and advertise is a place now where it has different types of projects you can do now Katie deselect? I'm pretty sure. Yeah, right there. So it gives us a three month timeframe from July to October where it's in its enrolled in. If you do, when it becomes time for it to expire, it will automatically renew itself. I believe. I don't think I have to go in and do that. You can run a price promotion. You can do a Kindle countdown deal. For instance, let's say you have a book. My book is 299 and seeded a three-day book Countdown deal. The first day it would be $0.99 and the second day would be 199. And the third day would be to 99. And gives the incentive that, hey, it's on sale for $0.99 is gonna go back up to 29 if buy it today kind of gives them an incentive. And then of course, we get the free book promotion, which is the one we talked about where you can. I don't want to do this yet because I'm not ready to do one. But it gives you, you have like five days per enrollment free that you can do it. It's a no brainer not to do it. You should do it because it's, like I said, you won't make any money at the time, but the idea is degenerate activity. Some downloads I've, I've received number one sales categories, number one rating, rankings and downloads because of these promotions. And then you just throw them out to all of your social media, Instagram, Twitter, facebook groups, and you can do that. They also have the ad campaign running through here as well. If you want to run an ad, I've done ads, I've been 50%, um, I would say a broken even. Now I've had lots of sales, but then it costs me a lot of money to people that I know rely on ads for continuous sales. And if that's what you wanna do, spend money to get money than go ahead and do that. Now there's one other thing that we didn't talk about are a couple of different things. Here is the a Plus Content. You should definitely do this for all of your books because it gives you additional information about you as the author. And you can put in more pictures, maybe how you created the book. And it just gives you a lot more stuff so the customer can get to know you better. And so for this one would be Amazon.com. And you can go here getting started with eight plus content. And you can decide, and here's just some examples. I'm not going to play this, but you can see that's a little more. That's the author bio. And then it's got some other information that you can add to make your site look, your author page look really, really good. So that's some of the promos and also at the bottom here, we didn't talk about it, but KTB, KT p select fund, that comes from When Let's see. You'll be paid for each page. Individual customers read of your book. The first time they read it. If they downloaded a book and they read it ten times, they'll only get paid the first time that they've read the book. But it is from if they do buy if they do go into Kindle Unlimited and pay for it, the $10, that's the way they take a percentage of their sales. And that's it. So I hope you enjoy, I hope you're having fun creating your e-book. It was amazing how fast this was. I'm just I'm just I'm just laughing still, but it's called but they called it the replica. I'm wondering now, when we went back to that one video, I'm wondering if I go back to I'm wondering if I just chose comic book than it probably would say comic book, which is kinda cool because people don't think of this as a comic book. And it would say comic book. So maybe I'll do a comic book version of this. Who knows and just have some fun with it. So this is teacher next signing off. I hope you enjoy yourself and making more e-books and having fun while doing it. 5. Ebook Project: Okay, peeps, you've seen all how easy it is for the class project. I want you to create your own e-book using kVp create can't be any easier. Showed you how to do it step-by-step. And I want you to post the links or post a screenshot of the published book on this courseware. And that is the project. It shouldn't take you very long if you've already done a paper back using my other system, than you should have a file that you can do very quickly. And let's say you haven't created anything. Just go through the steps and show me that you know what you're doing. Short little video. I really appreciate it. I hope you get a lot of value out of this class and keep watching. Take care, Bye bye.