Transcripts
1. Introduction : I've been a seller on
Fiverr since 2017. I've worked with
thousands of clients, received almost 3,000
five-star reviews, and earned over $350,000 on
the platform in that time. I've been a top-rated seller
on the platform since 2019. In this course, I will
introduce you to the platform, guide you in how to
set up your first gig, and share with you all the tips and tricks I've
learned on my way. I had to make countless
mistakes on the platform to figure out how to utilize
it most effectively. This is the course that
I wish that existed, either when I was first
starting out on the platform, or when I was looking to
refine my work there. There will also be
a class project. Once you've created
your own gig, I will offer some feedback
on it and provide pointers on how you might be
able to refine it further. So let's dive in
and get started.
2. What Is Fiverr?: [MUSIC] Fiverr is an
online marketplace covering a whole
range of services, from search engine
optimization to copywriting, video production to,
of course, voice-over. It began in 2010 as a bargain basement
platform essentially, where all work cost just $5. But over the last few years, it has sought to
transform its reputation, bringing industry leaders on
board its featured talent, and even advertising
during the Super Bowl. It is free to sign up
on Fiverr as a seller. The platform charges
commission of 20 percent on any profit
that you make through them. Thanks to the sheer number of freelancers on the platform, the different areas
it covers and the fact that it
operates worldwide, the power of Fiverr's own
SEO is huge as a result. In my first month
on the platform, I made just over $700, which was my first
step to becoming a full-time voice-over artist. Three months later that
had almost doubled, and I was in a
position to pursue voice acting as a
career full-time. Now, there are significant
caveats to it as a platform. The very name Fiverr and
the competition it creates is undermined industry rates
and destabilize the market. But just like when marketing directly as a voice-over talent, different tiers of clients
exist on the platform and larger brands with
bigger budgets are starting to embrace it, because of its ease of use. I'm now working at a level
on the platform where I can command industry
rates for my work on it, which is why my brand on the platform is the same
as my brand elsewhere, they're just different models. If you want to be
clear about what industry rates are before
you get on the platform, which I really recommend, then check out the Gravy For The Brain and GVAA Rate Guide. It'll be easy for me to
bad-mouth Fiverr and say nothing positive could come
of it for voice-over work. But from the results that
I've achieved first-hand, this would also be
completely disingenuous, and I've personally
found it a great way to gain a foothold
in the industry. The money that I made
on this platform, I've been able to reinvest
into my business, coaching, equipment,
and marketing. As a result, I've been able to add multiple income streams, from direct marketing to agents, referrals and social media, all of which are
just as if not more important than my work
on the Fiverr platform. But it was Fiverr that allowed me to do all
of this at speed. I was a jobbing actor
when I got started, and I didn't have any savings or a well-paid regular job to
help get me established. Fiverr helped me
bridge that gap. Now, I will take
this opportunity now to say that you should never be dependent on one
platform for all your income. If that platform
is bought or goes bust or radically
changes its algorithm, then bye goes your business. In one of my other courses, The Business of Voice Over, I provide an overview
of how Fiverr can be integrated into a more rounded voice-over
career overall, so your eggs are
not in one basket.
3. Fiverr or Fiverr Pro?: [MUSIC] Since I started
on the platform, Fiverr has created
a new category of seller called Fiverr Pro. The pro edition is because people who are
called Fiverr Pros have been manually selected through a formalized
application process. In order to register as a pro, you need to have an existing
professional profile, online presence, and
portfolio to share already. The acceptance rates
are really low. On applications, it's
about one percent, so it is highly competitive. You also need to start with a minimum order of
$100 per order. Whereas with a standard profile, you can still start
at just $5 per order. Fiverr Pro instantly
contextualizes you as a professional, a higher value
seller, essentially. With a standard account, anyone can sign up
and call themselves a voice-over listing
themselves appropriately. It's that kind of gig that we're going to be focusing
on in this course. But as a result of that, the pool of talent and thus the pool of
competition is much bigger. Therefore, Fiverr Pro is a much more obvious option for established professionals
in voice-over already. However, and this
is my big caveat, the feature was not active when I first started
on the platform, and through discussions
with Fiverr staff myself, I found no justification
in attempting to switch my gigs onto a Fiverr
Pro profile instead. The gig I started with has grown such traction that
I don't want to radically change it as a model. I also still get a lot
of work that is under that $100 price point that
Fiverr Pro insists on, which would still be
technically industry rates, i.e., phone prompts, etc. Therefore, for me, it's not a path
that I've seriously investigated and I can't tell you much about the
process firsthand, but I will be citing best practices that
can be taken from Fiverr Pro sellers
and looking at how that we can apply them
to your standard gig. At the end of the day, this is all about marketing effectively. All of the principles that I'm teaching you throughout
this course will be applicable for
a standard profile or a Fiverr Pro profile, or indeed for any aspect of your business on the
platform are offered.
4. The 3 Pillars to Success: [MUSIC] The Fiverr
algorithm changes consistently as the marketplace and demand constantly shift, so rather than
randomly speculate, I wanted to focus on getting all the fundamentals
right so we can optimize your gig
and operations on the platform as
effectively as possible. Now, there are three
main pillars to success. Marketplace
optimization which is making sure that people
looking for you find you, like you, and also buy from you. Skill execution which is making sure that you
can deliver what you're promising and then
there's customer service which is being able to
manage customer inquiries and issues as effectively as possible so you can
get great reviews and social proof
which then circles back to your marketplace
optimization. Now the one element of
this cycle this course doesn't really deal with
is skill execution. You need to be good
at doing the job if any of this is going to work. Your skills and
services can grow alongside you but this is
a competitive industry. My course, the fundamentals of voice-over is a more targeted
look at how you can work on your voice acting skills
without spending lots of money that you might not necessarily have in
the first place.
5. Creating Your Gig: Overview: [MUSIC] Once you've
registered with the platform, you will have the option
to create a new gig with this great big
green button here. I have a great number of
existing gigs but I can add more at anytime and the
process is exactly the same. So if we click on this button, it takes you through to
the gig creation page. Now, this first screen
in this chain of six steps up here at
the top is overview. From here, we need to
provide a gig title, a category, and
positive keywords. As a Fiverr plus member, I've also got the opportunity to add negative keywords
if there are any areas of
voice-over I want to avoid and this isn't really particularly
relevant for now, especially if you're
starting out but if there is a particular genre
you don't like, for example, political
voice-over or dubbing, it might be useful to think about those when we get to it. Now with the gig title, the structure is, I will do
something I'm really good at. You need to select adjectives
that describe your sound. We want to be relatively
concise but also include as many relevant keywords as possible so what if we
take a look at mine, mine is "I will
record a professional British English
male voice-over." I include accent, language, and service as a minimum. I've also added in professional because of my
credentials and because the marketplace is
not exclusively populated by professional
voice talent. So it's good to make
that distinction. Remember that Fiverr
is a search engine and some terms are going to be
more competitive than others. The phrase "voice-over" is essential but have a look
at what's ranking highly on the Fiverr platform today
and see whether there are any niches that haven't
been covered so heavily, natural, conversational,
millennial, warm. Think about whether
or not there are any phrases regularly
requested in voice auditions you receive elsewhere that you're
not seeing on Fiverr. You can even be guided
by certain keywords by looking on the search engine itself and seeing what comes up. For example, if we go on to the main Fiverr
page here and start typing in voice-over
then we'll see that we've got lots of
different variations here, one of which is
voice-over British. If I start typing British
there as well then we can see that there are
other particular variants of most popular keywords
that are coming up. For category, I would
suggest music and audio and then voice-over as being
the most obvious selection. Audiobook production is the only other variable
that may be worth contemplating but only
if you plan to offer a niche gig offering full
audiobook production. For the gig metadata, it's pretty straightforward
in terms of selecting their language and also
the gender with purpose, focus on the three areas you
are most likely to voice in. Video narration and TV are pretty general all
encompassing ones. Therefore, that's why
I thought it would be a great pick for my main gig. I also do a lot of eLearning, so that seem like a
very suitable option. For age range put what
you feel is appropriate for the sound of your
voice and for tone, focus on five descriptors
of your voice. This is where it's
actually useful to maybe ask friends and peers what they might associate with your
voice naturally. You can get a more objective
sense of where it is as a product and where it might fit in the market as a result. Now with these search tags, these buzzwords that are relevant to your
services that you offer, you need to make
sure that these are different from your gig title. Do not be tempted to repeat
the different ways of typing the word voice-over because that's not
going to work. Essentially, if it's up here, then it shouldn't be being repeated down here
at all in any way, shape, or form, because
that's a bad thing. I'd recommend trying
a few job titles or quality is not
covered in the tones. For example, with myself, I've got commercial
corporate eLearning, but I've also introduced
another quality there as well because a lot of people seem
to ask for warm voices, especially if they're looking
for British male voices. So that's a good thing to
factor in mind but for example, if you're creating quite
a specialist niche gig where you do lots of
different impersonation, for example, then
maybe you stick Morgan Freeman to the top if you can do a good
Morgan Freeman, but maybe you'd include other different names of people that you could do as well.
6. Creating Your Gig: Pricing: [MUSIC] Now with
the pricing tab, you set out the most
important thing which are your rates. Now there are three key things that affect the pricing
of your service. The project type,
the project size, and the usage rights needed. As I've already mentioned
as an initial guide, you should definitely
check out the Gravy for the Brain rate card, and also the Global Voice
Acting Academy rate card if you're not familiar with
either of those already. But a big distinction
between on platform and off platform
is that on Fiverr, our focus has to be much
more on up selling. Whereas in a direct
voice of a job, you might typically charge an hourly fee for recording time which is known as a BSF
or basic studio fee. On Fiverr, you have a per
word rate which is here. You can charge $5 per
X number of words. If you wanted, you could
charge a $ per word. But I'd argue you
might price yourself out of the market very quickly. What you charge will
very much depend on what level you are on
Fiverr to begin with. Fiverr actually breaks down those levels on their
own website here. We have distinctions
between new sellers, Level 1, Level 2, and top rated sellers. Those are the four main levels that Fiverr breaks down to. Now the thing to be mindful of is that your
seller level will largely determine the rates you can command on the platform. You need to earn your
social proof through reviews on the platform in
order to rank more highly. Because Fiverr wants
sellers who are great, competitively priced, and consistently active
on the platform. When starting out, I
focused first on adjusting my per word rate to
make quick progress, and then gradually
increase the price and range of my gig extras, which we'll get onto
on top of that. I started first on the
platform at a rate of about $5 per 150 words, plus $10 for commercial rights, and $25 for broadcast rights. Background music I charged
an extra $5 for and split file so I
charged a rate of $5 per five files as well. Now commercial and
broadcast rights cover the other major factor of
pricing which is usage, and rather than
unpack that here, there's a whole separate chapter devoted to them coming up later. But from that starting point, I made sure to tweak my rates every couple of weeks
after the first month, and see how the consistency
of orders was affected. Remember that when starting out, you need to give it time. It can take days for your
published gig to go live, and even then it may take awhile before getting
the first order. When I published mine back
in 2017 for two weeks I had absolutely nothing and almost completely forgot about
the gig entirely, I completely wrote
it off as a failure. Then all of a sudden
I got my first order, and then I started to
gain some momentum. You start by offering a high quality but very affordable product
on the platform. Once you start to get positive reviews and
increased social proof, you can begin
raising your rates. Everyone's journey on this is slightly different because of what they offer and what the market demand
is at any one time. But I scaled my per
word rate down from $5 per 150 words to $5 per 50 words within the first three months of
being on the platform. Then I focused on
increasing other gig extras by 5-$10 increments every month or so and seeing if my
income was being affected. After my first year
on the platform, I changed my per word
rate a final time from $5 per 50 words to
$5 per 25 words, really expecting that the market on Fiverr wouldn't take it. In actual fact, my
income jumped from in December 2017 of about $2,600 in total to on
the following January, 4,700, almost $4,800
instead, so almost doubling. Now from this point onwards, my main source of price optimization has been
through my gig extras. Commercial rights and
full broadcast rights of scale $275 and
$250 respectively. But I've also made a point of utilizing every gig extra that climbing Fiverr's
levels has furnished me with to maximize opportunities. There are a lot of things
that voice talents include in their BSF, basic session fee when
dealing directly, providing high quality files, offering live directed sessions, syncing voiceover
to picture etc. Delivery time is also
a crucial aspect. I started by offering
projects within 24 hours just to get some momentum through the door as I did
with my direct work. But gradually, I've extended
that to three days instead. If people want it sooner, then I've implemented
rush fees for 48 hours, for 24 hours, for super fast
delivery so within the next couple of hours
as well and these could always be deselected if
I wasn't ever available. This also added some
much needed work slash mental health balance
back into the equation. Going forward rather than lecturing you and
speculating to you about what every single gig extra or word rate should be, what I suggest to you is
that you look at the market as it exists now
on the platform. I suggest you keep reviewing what your closest competitors, so people operating at your current seller
level are doing as well as the levels
above and then experimenting with what
you feel comfortable with. In order to gain traction
on the platform, you do need to start with the maximum amount of work
for a little financial reward which is why I recommend
this chiefly to people starting out as opposed
to established talent. People who are starting
out who are still getting to grips
with everything, but who are capable of
delivering a good service. If you're bold, determined,
and aware enough, you can then begin to
systematically scale your own platform business
with your proficiency. For established
professionals, well, this may well be a
far too bitter pill to swallow and I
understand that, especially if you're commanding industry rates or above
consistently elsewhere. In which case, something like Fiverr Pro might be
worth contemplating. This seems as good a time
as ever to really emphasize that there is more than one way to get success on the platform. I'm all about making
myself a high end service with high
perceived worth. But other very successful
sellers choose to deal in quantity as opposed to
high paid individual gigs. For me personally,
the idea of having 33 or 40 orders in a queue
would give me huge anxiety. But by the same token, if you're pushing up those
numbers consistently, then your social proof
is obviously going to rank very high very quickly. I charge $250 for
full broadcast rights though there are caveats
on how I actually apply that with clients
who ask for them, whereas she is
charging $5 for them, and that is simply not something that I would be
comfortable in doing. However, what this really
demonstrates is that there's that flexibility
within that platform. It's really all about having a clearer idea about what
would work best for you.
7. Creating Your Gig: Description: [MUSIC] After
establishing your prices, your gig description is vital. It's up to 1,200
characters on who you are, what you offer, and how. Now, just like with your rates, I'd recommend looking at what successful sellers on
the platform are doing now on their gig descriptions to give you the clearest
idea on certain trends, rather than me just saying, this is the thing that
I started doing in 2017 and it's still
seems to work. However, I would strongly
recommend that you never just copy someone else's profile
wholesale on Fiverr, because the platform can
penalize you for that. I would personally
recommend the following to provide some structure and
general good practice. One of the first
things I recommend is adding some more social
proof, if you have any. Being able to introduce some
household names can really give extra authority to
your brand as a whole. Be explicit about who you
are and what you offer. As an example, I explain what an RP accent is if
anyone is unsure. The third thing to do is
to describe your voice. Remember that Fiverr will
be using this page for SEO purposes as well as
your gig title and text. This doesn't mean that
you just cram in the word "voiceover" repeatedly
in every sentence, but give a clear idea
of what your product is and add some additional
qualities here. The step beyond that is
to clarify what you do. I list all the different
genres that I work in, and these all help with the SEO, as well as offering real
clarity on whether I'm able to do phone systems or
documentaries or explainer videos. All of the stuff that I personally I'm
comfortable in doing. Then finally to
wrap up, of course, I add a CTA or call-to-action. People need to be
told what to do. If they're not in a
place to buy yet, then tell them to favorite
your gig so that they can find you again very quickly
when they are ready. If they have any questions, then ask them to message. Throughout, don't be
overly formal because one, you don't have the
word count and two, you can come across
as a real person. But remember that
the marketplace is also an international one, so maybe leave the
colloquialisms that people may not understand
from different countries, by the way, instead. It's all just about coming
across as relatable and as the type of
person that someone would like to do business with. Also value the use
of good spacing, highlighting, and ball type to put emphasis on
key information. For example, I emphasize how you can arrange
rush delivery, I also emphasize my policy with commercial and
broadcast rights, and also all of my social proof in terms of
all of my previous clients, as well as the call-to-action
at the end to make those real key takeaways that
I've already gone through, are the ones that really pop out if they're just browsing, as the vast majority
of people will be.
8. Creating Your Gig: The FAQ: [MUSIC] Now the next step
in creating your gig is the Frequently Asked Questions feature of your description. This is probably the single most underused feature that can save you huge time when dealing
with customer inquiries. You want to be able to maximize your productivity
on the platform, spending the least amount of time for the largest
amount of reward. The FAQ section is an invaluable way of answering the most obvious questions
and clarifying issues. Don't be surprised if you end up having to use the
content here in a lot of your direct
messages with unobservant clients
who missed it too. These are my following
suggestions as additions to your FAQ section that will help reduce friction in
the ordering process. One, what do your
usage rights mean? Two, what is your
revision policy? Three, are your
rates negotiable? Four is rush delivery available? Five, is there work
that you won't do? Now most of these are
self-explanatory, but rights usage and revisions
need more unpacking. The crucial thing to remember
about Fiverr is that you determine how you
want to conduct revisions and rights usage. Some people think of revisions as the price of a full
re-record and my issue with that is that project
length obviously vary. I don't want them
to be able to ask me to record a 500 word or a 5,000 words script for
exactly the same fee as it would cover for a five
word script instead. That just seems insane to me. Instead, I explain what
my revision policy is and make that as
explicit as possible. If we go here, I say, what's a revision
and why would I order it? I make a clear
distinction about what my take on revision is. Again, looking at how
I've approached it in the FAQ section
when we're talking about rights, commercial rights, I clarify it as
organic online usage, so that that basically means
anything commercial or not. Anything that goes
publicly available online is what I classify
as commercial rights. As long as I've made that explicit all the
way through both in my gig description and in the FAQ section and as we'll see in the
requirement section later, then hopefully that's
really, really clear. Still sometimes I need to
correct people on this, but most people understand it. I also then have a very
clear distinction of what is covered in broadcasting
rights as well. Now, I will say that some sellers do take
the opportunity to create cold separate gigs like social media rights or
social media paid rights. My only argument against
doing something like that, and I can only speak of where I am now is that
that can sometimes create too much
friction because people get more confused about what
your pricing approach is. It does work for some people, but for me, I use the two terms, the full broadcast rights and the commercial rights that Fiverr gives you
as a default and then I shape them
so that I've got a clear take on how they
work for me and me alone. Now, especially
when starting out, you need to be mindful of what your competitors are
offering as a comparison, so you have a point
of reference. There's no point in trying
to charge the same amount in commercial rights as me as an established
top rated seller. If all of the new sellers are all offering it a
fraction of a cost, it's very unlikely that you're
going to get much traction in terms of orders
coming through. But you need to
find a format level which is also comfortable
for you to operate in so that you don't feel
that you're going to be just a slave to
unscrupulous bias.
9. Creating Your Gig: Requirements: When you're on
requirements, you add a set number of questions
that a customer has to respond to so that you have all you need to
action that order. You need to make the
process as simple as possible and also
very prescriptive. That would be my first
point of advice. The less you leave to error, the more chances you have of executing an order
correctly first-time. Now you can add questions
either as free text, multiple choice, or
as an attachment. I'd always recommend
asking for a script in a particular
format so you know, you can definitely read it and/or annotate it
when recording. Alternatively, make
sure that you've got a good PDF converter because the vast majority
of people will send you just whatever random
document they have, and that can be
really frustrating if you can't annotate it quickly and get it
through the door. However, my main priority with all of the requirements
is prioritizing asking for direction from
the client by asking them to cite a specific example
from either my profile, what's featured on my gig or another video online
that they can provide a link to so that we have a very clear idea
about the target, an objective point of reference. I explicitly state that
if they fail to do this and then unhappy
with my recording, then they would have to
pay for a re-recording. I make this point again with
another question at the end to give them a final opportunity
to give me that example. Now this has drastically reduced the number of misunderstandings
with direction. But some clients will
still just skip it by typing NA or non applicable, even though it's
technically required. When that happens, I
will always message them back immediately to give
them a final opportunity. I basically count that
as like a third strike, but if the deadline looms, then I will just record. Now, when starting out, it was obviously
more difficult to enforce this sentiment, and I often waived
the policy in order to assure a good rating
and customer relations. But as I've worked
through the levels on Fiverr and increased my
rating, and therefore, I've also increasingly worked with a higher caliber of
client who pays more, but is also less demanding, and more trusting of me
and my creative process; it has given me a certain
amount of leverage as a result, when I'm dealing with people
who push back on this. This is also the
place to ask for any unusual pronunciations, and I personally
also ask whether British or US pronunciation
should be used to be clear. So scheduled versus schedule. I also close by giving a very final reminder
on rights usage, knowing exactly where our
recording is going to be used, make sure that the correct
gig extras have been ordered. But it also gives
me a great idea of where to look if I want to try and find the
final production and use it as a portfolio piece. Other than these things, the only other
additional things that I add is if they have a video that they wish me to synch to or music that they
wish me to use, that they apply it. This is just the
final thing that I've also decided to implement, which is that once you've
submitted your order, Fiverr basically gives the buyer a window of three days
to accept or reject it. Now, some buyers go away or they don't get the email saying that the delivery
has come through, and so the order auto-completes, which is a good thing, obviously from a seller's point of view. But then they might suddenly get back in touch saying, oh, we didn't get the email
confirmation of your delivery, is there any way that we can
make changes afterwards? What I do is I implement
a little bit of good grace with
this because again, we're trying to put
the customer first and foremost because that's what the platform wants and that's also just good business sense. What I've done is that I have added a little multiple
choice thing here, saying that once you've submitted and if an
order is auto-completed, there might still be
a window of either between four and seven
days or 7-10 days, where it's still up for revision depending
on what is fed back. So it's just having
an appreciation that the customer might not be familiar with how
the Fiverr system, the delivery system, the
revision request system works; and so therefore by
going that extra mile, but also asking that
upfront as a clarification, then that just makes
it all come across a little bit better
and more effectively. The reason that you ask
this at the beginning of the process is that
they should know in advance about whether or
not there's going to be either a delay in
getting back to you or whether or not it takes
them a long amount of time for their end client to
feedback and give revisions. So as long as they signpost
this early when ordering, then I'm happy to give
them a little bit of a leeway and offer to make the customer
experience better. But if they don't signpost it here and then subsequently asked for revision after the
order has been delivered, I'm going to be far less
likely to do them a favor.
10. Creating your Gig: Gallery: [MUSIC] Now your
gallery is arguably the single most important
aspect of your entire gig. Here, you get to showcase
either the audio and or the video that best
demonstrates what you can offer. Now this is obviously
incredibly important. Not only does this feature
present your sound, it also acts as the thumbnail
image on your gig listing. The image that you
put here will have a determining factor
on whether people decide to press play
in the first place. Take another browse
through the listings on Fiverr today and ask yourself, what makes a gig
thumbnail stand out? People buy from people. Having a professional
headshot of some sort definitely helps
him being memorable. If the image of you can reflect on your voice-over
offering in any way, then that's even better. Hence, my brand with
me being in a suit plays to the fact that I work in a lot of
corporate stuff. But my video game gig riffs on the idea by using
a similar image, but it's gone through
an eight bit filter. It's playing more to
that specific audience, but there's still an element
of brand continuity. I'm more recognizable in the search results as
I keep popping up. Now your audio files as a
voice-over artist should be filled up by your best,
most appropriate demos. I feature my commercial
demo and my corporate demo, which covers the greatest
number of different genres, really essentially
that I work in. Then I've also got
an older version of my commercial demo, which has some different
examples as well. Now what makes a
good demo is a topic that goes beyond the
remit of this course. But I'd suggest anywhere
between 5-8 different reads of 10-15 seconds, showing a variety of styles, starting with your
signature style, i.e, what you get booked for
or think you will be booked for if you're just
starting out the most. Now the images that you upload here will be the same
images which are shown if people go through your profile and want
to play the audio, it's not going to
put a blank screen if you've got an image instead. Again, you want something
that restates your brand, like the thumbnail that you use, you can also add additional documentation here if you want. That's something that
Fiverr Pro insists on. Therefore, Fiverr pro sellers may include either
a text document of their revision policy or quite
often people will use like their tech specifications of their studio so people
have them as a reference. For me personally,
I don't want to overwhelm them with
too much information, and I want the focus to be
always on the gigs in hand. On this gig gallery
here that we have, they can play my three
different demos. Then it goes into the
generic mic logo, which comes up when people can actually listen to your work if you choose to activate this, people can listen to the
work that you actually submit on the platform as well. But otherwise there's that
brand continuity from the initial thumbnail all the way through all of the
clips that are played. Now I can't overstate
the real value in putting together a video
for your gig if possible. Gigs with videos
almost always do better as Fiverr
themselves point out, and they can last up to
roughly about 70 seconds long. Now some people use this as an opportunity to
introduce themselves, their voice and give a
preview of their demos. Again, people to know
like and trust them. John T. Coleman is a
fantastic example of this, where he's obviously invested in the production values
as much as possible. The great thing about this
is that obviously he's demonstrating both he's social
proof with the clients. He's also demonstrating
how personable he is, what it would be like to demonstrate what it'd be
like to work with him. But then he's obviously
furnishing also examples of his work and he's also showing off his
studio in the background. Reassuring people
that the quality of product that they're going
to be getting is going to be of the highest standard. Now I personally
prefer to let the work do the talking right
from the start. The client is immediately presented with different
styles of my voice. But we're starting
with the end product. Because all of these campaigns are actually real projects
that I've worked on, obviously the production
values are very, very high, so that's another thing
that I can use to sell. Again, each clip, I start with my strongest clip, which is my most demanded style. Then I work back in
5-8 second chunks so I can still demonstrate my
variety in different ways. But also subconsciously
I'm also backing up with these are all of the
different brands that I've been working with. Remember as well,
these videos are all playable directly from
the listings page. In the top right-hand
corner you'll see all of these little play
buttons essentially. Before even clicking
on your gig, people might just
click on the play. I would say that as a really
important thing to do, being able to have
your work feature, first and foremost is an
incredibly important thing here. You don't want any dead time in the first three
or four seconds, you need to think of
it as having a hook. I think that if you've got a really great portfolio piece then the first thing
we want to do is use that to hook people
in so that they listen more to see whether or not you are actually right
for their project. If you don't have any good video portfolio pieces already, then many people
have actually used stock footage to make visual
demos of their own and then they've actually played on the ambiguity of whether
they are actually real ads or not much like
typical voiceover demos. As ever, I'd say, do your own research
on the platform, see what trends are ranking
highly on the platform today. For example, people directly presenting and introducing
themselves might have another wave of
popularity or there may be some other
trend that suddenly pushes through on the
platform of which I am not aware of and maybe you want
to go with that instead, but always be mindful of
putting your best work forward, of being memorable and
distinctive in some way. When I started, I had a self-made
commercial audio demo with just my acting head shot. But very quickly I tried to improve this is as
a first priority. Now some voiceover
talents might not wish to display their
faces because maybe there's a big
disparity between what they charge off the
platform and on it or a badly Photoshop
selfie can scream amateur. But because I already
had branded photos for my website and now I charge comparative rate on
and off the platform, I'm more than happy to play to my strengths and utilize
exactly the same stuff. Fiverr already has their
own recommendations about what the size specifications
of all this media should be. I strongly recommend utilizing
a free platform like Canva to start work-shopping thumbnail designs asap as well. One final thing to remember
is that with a video, you can select the
thumbnail manually from a frame of the video
footage of the video. The very first,
second in my video is the actual thumbnail
image with my logo before the demo actually starts
playing the examples and I was able to manually select that because it was
very easy to do. This is really important to double-check when
first uploading video onto the platform because it is a
little bit fiddly. There isn't something that
is signposted that clearly. Otherwise as default, Fiverr
adjust automatically, picks a frame at random to use, which is almost certainly
not going to be the frame that you want
to use as a thumbnail.
11. Creating your Gig: Social Proof: [MUSIC] Receiving
positive feedback is essential to
success in business, both on and off of Fiverr. On the platform, this is
manifested in a number of ways. When a client accepts an offer, they are invited to leave a public review by the platform. Now, I recommend that
when you deliver an order that you include
some form of call-to-action, inviting them to do so too, but do not ask for a five-star review as the
platform doesn't want you to apply any specific pressure
asking for a specific rating. It's just inviting them, telling them that it's
very appreciated if they do send a review. They'll be invited to leave
three five-star ratings. One, is communication
with the seller, two, is services
described, and three, is buy again or recommend. As you can see here in
the corner as well here, we've got a rating breakdown, as well as an overall
rating for my main gig, which currently
has 2,920 reviews. For this, you will be given an average of three
overall, as we can see. So, five-star, five-star, five-star equals an average of five-stars,
thankfully, for me, with the idea being that the
better your reviews are, the stronger your
reputation and the higher you will rank on
the search listings. But, and this is the
important thing, is that this public
review is not necessarily the most important
review that they leave. Fiverr knows that a lot of people leave reviews
out of politeness. A few days after an
order is completed, Fiverr will email clients
are inviting them to submit a second confidential review regardless of whether they
left a public review or not. This is called private feedback, and I'll just bring up
on the screen here. This feedback won't be made public and is only
visible to us. It helps us to improve
the experience on Fiverr. It suggests that this
is just so we can get a better understanding overall about what the platform offers. But the subtext is, is that it give us an
honest impression of what your experience was like because we're actually going
to be ranking this gig more of the private feedback with your honest,
unvarnished review. It will have much more weight to your ranking because it's
considered to be more honest. You'll never see these
scores yourself as a seller, but they largely determine
where your ranking will be. Fiverr puts the buyer
experience first, and so they want to
promote sellers who genuinely leave the
best impression. You cannot completely
control this and what constitutes
good communication, accurate service, all of this stuff is to a
degree subjective. But as ever, there are basic
tenants that you can follow. This is I think just
like good rules for a fantastic customer experience, typically on or
off the platform. The first one is to
deliver ahead of time. When you place an
order on Fiverr, the seller will see a countdown
in the number of days, number of hours, and
the number of minutes, even the number of seconds until they are told to
deliver that order. But from the buyer's
perspective, they won't see that deadline. This gives you a very
clear idea as a seller about how soon you
need to be acting. Typically for me, if it's
a three-day delivery time, I tend to try and deliver within the first one and
two days as standards. That way I am under promising
and then over-delivering, which is what all this is about. The second thing is to
deliver multiple tags. That's especially if
the script is short, so that you can provide
the customer with more options than they were
actually bargaining for, which is obviously a
great thing potentially. I only do this only when
it's really justified. I used to do it a lot more
again when starting out, when I was first amassing
that social proof. But obviously there are limits. For example, if there's
a 100 words script, then being able to do a
couple of multiple takes of that isn't too bad
really in all honesty. But if you're delivering
a 500 word script or a 5,000 word script
or a 50,000 word script, you can see where this is going. It's not necessarily
practical for you to do three or even
two takes of that. I would say with bigger orders, a great way of preempting
this is to always insist that you send a short sample read of
the first paragraph or the first 100 or 200 words first for them to
get approval on. Then once they've
given any feedback, then you can action that through the entire
script instead. The other aspect of
this is really offering flexibility and accommodating a seller's needs when possible. In short, you need to under promise and over-deliver
consistently. This is perhaps the
toughest lesson as you might have to put up with really bad sellers and learn how to
swallow your pride, especially when you're
starting out in the platform. But try to think of it as short-term pain
for long-term gain. Because as your
ranking improves, you gain more leverage to
be more prescriptive in your order specifications, in the information that you ask, me being incredibly
prescriptive in saying you need to give
me a specific example and I ask them that
multiple times and if you still don't give
me a specific example, then you're going to be
subject to revision costs, all of that thing. When I was starting out, that was more difficult to do because canceling an
order was going to have more ramifications on my completion rate rather
than now when I've got a lot more consistent
work through the platform and therefore
the odd cancellation, even if it takes me down off a 100 percent cancellation,
that doesn't really matter. Fiverr does provide
a few metrics to really be able to keep
track of all of this. Your response rate, your inbox response
time as well, your order response rate, what's delivered on time, and your order completion, these are all
incredibly important. Your response rate
displays what percentage of inquiries you've
responded to. Obviously, you want to aim
for a 100 percent with that. Your delivery time shows how punctual your
deliveries are, if they are on time
or ahead of time and order completion
indicates how many orders have been seen
through to the end. This is to ensure that one, you respond quickly
to inquiries, two, that you deliver on time, and three that you see
orders through to the end, rather than creating friction
and canceling an order and resulting in a negative
customer experience. Responding quickly to
inquiries is essential. Within a few hours
is good practice. Downloading the Fiverr mobile
app can help with this. What I would strongly
recommend is that you take up Fiverr's option to
create template messages, what they call quick
responses that you can use to help with
this response rate. Rather than having to formulate messages right from
the beginning, instead, you just have a set number of
predetermined templates, use quick response and then
here I've got a whole dose of different ones to offer
an immediate response. Some of them are
even things like, thanks for ordering,
I will check all the details ASAP and let you know if I
have any questions. If I'm up and about, but I don't want to stop
my life in order to check that all the
details are correct, even then, an
acknowledgment that you've received the order is incredibly
useful and important. But then we also have more basic ones where if
there are general inquiries, I might say my right
is general inquiry. I actually say all my quotes are determined depending
on a number of factors. I have a list of questions about what they may need
because quite a lot of people who contact you directly might not for some reason have actually clicked and gone through all of your
details on a gig page. Having a template like
this or any number of templates is a great way of being able to save
your time on this. The other thing I'd add is that Fiverr does do a better job now of being sensitive
to your time zone. If you're asleep at 2:00 AM, and someone pings you an email, it won't immediately
judge you in terms of the time of your
response from that, but more by your trading hours from the time zone
that you're in. Again, people have had
varying experiences of this. It seems to work better for
some people than others. I think it's mainly
an automated thing. Therefore, there can be
issues and therefore, I always would say respond as quickly
as you possibly can to all of these inquiries. But I wouldn't stay
up in the middle of the night or leave your phone on so that every time you get an alert that you wake up in the middle of the night
and start responding. It's not a healthy way to live and Fiverr have taken that on board and are actioning
that to a degree. With fast delivery rates, keep in mind that Fiverr only times your initial
delivery as well. If a deadline is
running tight and you don't have all the
information and have an unresponsive client who isn't responding to your attempts
to get clarification, you can still deliver
something on time and wait for them to accept or reject the initial recording. After that initial delivery, any subsequent revisions and read are not timed
on the platform. An order can be kept in revision for an indefinite
period of time, even though rather annoyingly on the timer on the gig page, it may come up as late as long as you've
already delivered once any subsequently
deliveries don't count in the same
way against you. Now, order cancellation
is something that you should try and
avoid at all costs as it demonstrates that
something has gone wrong with the transaction and thus someone's experience
on the platform. Always find ways of resolving
issues when possible. But if a customer is being
difficult in some way, you can request a
cancellation at anytime by going to the
resolution center and requesting it that way. If a cancellation happens through no fault
of your own, ie, mistaken purchase or you
cannot deliver what was requested because it's there
in a different language or they're asking for an
accent that you can't do, then that should not count
against your completion rate. If they realize this and cancel the order without
any act from you, they just do it on their side, they get in contact
with customer services, then that definitely
shouldn't affect your completion rate. But sometimes you do need to give Fiverr support and nudge. When in doubt, when
a cancellation does happen in an inevitably
will at some stage, always check your
completion rate, maybe give it 24 hours to see whether or not
it really syncs itself because
sometimes it takes a bit of time for the
system to be adjusted. Then still, if it doesn't work, if it has affected
your completion rate, you do see it go down
by a percentile, that's when you
should reach out to Fiverr customer services and give them the order
number and say, look, this is through
no fault of my own. Could you please
readjust my metrics? Now sometimes you will get
nightmare customers and you need to find ways of dealing with them as
effectively as possible. The main rule is to always
try to be constructive and never become aggressive in any of your correspondence. Take the high road
whenever possible. If a client is being
unscrupulous or vindictive, they're trying to
get something for free or at a massively
reduced price, a price that you're not
happy to sell it as, then definitely contact customer support and try to explain the situation as clearly and as dispassionately
as possible. I would always recommend
if you are feeling very angry or upset
about something, to write that message somewhere and then delete it
just so it's out of your system and
then actually write a more formal and
measured response. Because one way or the other, you can usually get to the
bottom of things as well. It's really up to you whether
or not you want to end up sweating the small stuff. If someone doesn't
have the budget for rights and this
thing, quite often, I will as for a
first-time customers, I might waive the old fee just so that I can add it
to the completion rate. If I know that an order is actually not really
going to go anywhere, I can take a sense from the actual content
of the order itself. It's not a big campaign or
anything else like that. Then I will say as a good
gesture as a gesture of good faith that I
will waive the fee or fees applicable this one time. I will make a note on my
system and you can also make a note on the
pages themselves about various
different customers to see if they pop up again. I'll waive that fee
that very first time but then if for all
future correspondence, I would insist on my
full advertised rates.
12. A Lesson In Upselling: Here I just wanted to give a quick example of how
I use upselling on Fiverr to really maximize my profits as much as
possible on the platform. Like I said, especially
when starting out when your rates are
low on the platform, this can be very difficult
to do in order to be able to get a decent amount of money coming in per order as a result. But I would say, that
through practice you can find loads of different ways
to be able to add things. As I've become increasingly
more prescriptive, as I've gone all
the way up through, there are various different
ways that I can find to really like add dollars onto an order
generally speaking. This is a completely
hypothetical customer order. When sellers contact
you directly, you also have the
option to create a custom order so you're
custom-built for them as well. You can give them a little recap of the offer if you've been
discussing it as well. But what I'm just going to do
is bring up this calculator again and show a way
of calculating it. For example, a really
basic example would be if someone comes to me
with a corporate script, which is just going to be
our online organic use, and it's 200 words, so 200 words at my rate of $5 per 25 words is $40 in total, so $40 for the script
and then on top of that, I use commercial rights, which is for online organic
use as I determine it. That's clearly stated
in my gig page that I charge commercial rights for anything that goes online, whether or not it's
promoted or not, whether it's actually
commercial intent or not. 40 plus 75 equals $115 and that's for
delivery within three days. However, there are various different ways that
we could really up this. For example, starting
with the base rate of $40 for the 200 words, let's say that they want two takes of this,
two full takes. Now I would say, if
you want two takes in two different styles
because you're not sure which works best, then that will be another $40, so that's now $80. If you want it to
direct me as well, so that you have live direction, you can save a lot more
of the takes as well, give that live direction. I add another $100
on to that for up to an hour recording via Zoom or
source connect or whatever. Now we're talking about $180. Then script proofreading. Lot of people on Fiverr don't have English
as a first language, because it's a
worldwide platform. A proofreading for that
would be an extra $20, and then a high-quality file, it's something that I
include now for free. But I used to especially when
I was in the early stages, I delivered Mp3's standard, high-quality wav files or eight files or whatever
you call them, would be an extra $20. That's not applicable in
this particular scenario, but just as an example. We've got that order now
up from 115 to $200. I would then say rush delivery would be an additional $50. Normally, my delivery window is three days on the platform, but all of my
voice-over work outside of Fiverr is always
within 24 hours, so I'm used to delivering
it at that time. That would come to $250. Then remember, there's that
commercial rights as well. We add that on as well, and now we're at $325. We've taken what was
originally $115 gig, and then we've actually
made it a $325 gig instead. The other thing I would say, this is for as bigger brands
get onto the platform, is that things like
full broadcast rights, obviously, outside of Fiverr, the way that you would
normally price broadcast usage is that you would
charge your BSF, your basic session fee for
every three month period that that's being used in a
promoted fashion as well. For example, if they want to run Instagram ad or a YouTube
pre-roll for three months, then that would be
an extra BSF fee. My BSF is £250 and then if they wanted
to promote that as well, that would be another £250. What I can do with
this on Fiverr is that normally I would charge whatever
the word count is, then plus in dollars my
broadcast rights at 250. Now, normally, these
are assumed to be in perpetuity and on Fiverr's
terms and conditions, that's what they say as well, but they're in perpetuity. As long as you have a note somewhere on your gig
page to say that this is subject to final
confirmation in some way so that there's
a disclaimer about this. If someone comes to you with a bigger profile piece of work, then you can charge multiples of your broadcast usage or your commercial rights in order
to be able to cover that. If they wanted to say, use that advertising but
not for three months, but for nine months, so that's 3 times 250, then that would be 750
because it would be your broadcast rights times 3 added onto the word
count in any other extras. I have had success with this as an approach when
I've been approached with projects that
command it because there are bigger brands that are actually active
on this platform, and therefore it's
warranted because you're not going to charge Pepsi the same as the cafe down the road just because they both
want to have promoted ads. The scale behind those
ads are going to be hugely different and you
need to be sensitive to that. In order to keep your integrity, you need to find different
ways of being able to adjust this as the
marketplace changes. Now, I'll say very
honestly that I very infrequently use this
specific approach for work on Fiverr, but that's purely because
in my own experience, it's because a lot
of the work that I'm getting on the platform is
not at that high level. But there are have been
the occasional project where they obviously do have
bigger budgets like that. In which case I have been able to scale the work
like that as well, and if they refuse to do it, then you've got a
decision to make. That's the whole nature of
the marketplace as well. But it's about trying to have
all of that information, making sure that you've looked at Gravy For The
Brain rate cards. You've looked at
the GVAA rate cards so you know what industry
rates actually are, and then finding different
ways so that you can get as close as
possible to match it, if not, sometimes exceed it.
13. Seller Plus: [MUSIC] Now, Seller Plus is a paid monthly service that was originally free
to select sellers, but it's since been
rolled out at a price of $29 per month. The real key benefits
of this are one, an advanced analytics dashboard. Here in analytics, I am
able to see a lot more than I would normally be
able to see if I was just a standard seller
without this service. This is really
great for checking the click-through rate and
conversion rates especially. I can check on what my repeat businesses and I'll talk about
that in a second. But here, really my
click-through rate on my conversion rate are
really really important. These are great for
troubleshooting if you're not sure whether there might be
an issue with your gig. If you have a low click-through
rate, for example, either your demos or your thumbnail are not encouraging people
to shortlist you. If it's a lower conversion rate, then it may be
something to do with your wider profile or the gig page that is
not sealing the deal. You can also check out
things like top keywords. Remember, obviously the
importance of keywords, in the gig description
right right at the start. This is a great way of
being able to refine. If there are any other
keywords you want to add to voice over English into the mix or
something else like that, which you can then
trial for a period of time to see whether or not it affects your rankings or not. The second big thing that
they offer as part of Sell Plus is a success manager, which is a dedicated single
point of contact at Fiverr, who gives you advice on your gig and suggestions on
how to move forward. Now, people I know who
operate on the platform, I've had mixed
results depending on the success manager that
they are provided with. But it's certainly useful
in the initial stages to troubleshoot both your gig and difficult customer
interactions. Normally, you still
need to go through the resolution center with
all the cancellations, but having a specific
point of contact on Fiverr to be able
to reference this to or can act on your
behalf if necessary if an issue escalates in any way
can be really invaluable. The other thing, which is something that I
don't personally use a lot is the fact that you
are able to offer coupons. In order to get more
repeat business, which is obviously what
something that Fiverr want, is that more people to return
the platform and to use it for a whole variety
of different services. What you can do is you can offer a coupon for your gig so that they get a 10 percent discount
on your work as a result, or 20 percent discount or
a 30 percent discount. Ultimately still, you
take the hit on that. You're not charging the
full price to anybody. You are reducing your
work in order to get it bulked in,
more in quantity. I think some people have
found real success in this. But I personally
haven't really felt inclined to implement it because very few people have
asked for bulk discounts. If they do, I normally
just apply that to a custom offer depending on
a gig to gig basis instead. The fourth benefit is financial benefits
and exclusive perks. A lot of these, I would
say, quite inconsequential, but it's basically Fiverr
inviting you to borrow money from the platform
against future earnings, which seems very risky to me. But there may be
occasional social events which are also part of
the seller plus program, where people like Fiverr, host various different
webinars about the platform, about
marketing, trends, that stuff, which could be a really useful resource
to you as well. Those perks, I would
really pay attention to. The final thing that I
would really pick up as a recent development addition to the Seller Plus
profile is the fact that when you are communicating
with a potential buyer is that you get some information on their activity on
the right-hand side, and this includes their
average order price. If this person has an average
order price of under $20, then there is a very
high possibility that they might not be willing to pay the rates that you
actually necessarily want. In this instance actually, they were very happy
for $220 order. But sometimes if you get loads
of speculative messages, that can be a really
good indication whether or not their budget
is going to be sitting. Also you get an idea of
that order completion rate and also what they
normally order as well. Again, giving you a bit
more of an insight track in qualifying these leads as they drop into your
inbox essentially. Seller Plus, I personally would recommend for the
analytics alone, because having a clear idea
of whether are bottle necks removes a lot of
the guess work in managing your gigs
in the first place. It's also not a great
outlay for me at $29 per month considering the level of work that I
receive on the platform. But just as you need to find opportunities to
up sell on Fiverr, Fiverr is investigating all of the options of doing
the same to you. If your resources are tight, it might be worth
shelving it for now and then seeing if you
can afford it later on. It's not a guarantee of
success by any stretch. The success managers do very in quality depending on
their level of experience. It's not a guarantee of success. The main things to focus on always is delivering
good work consistently, getting those good reviews, that social proof, and that conversion rate being as high as
possible because their customer experience is as good as you can
possibly make it.
14. The Future on Fiverr: Now, as I said at the
beginning of this course, Fiverr is a massive
platform that is constantly responding to changes in
the online marketplace. And so in order to keep up
with its own competitors, it is always attempting
new initiatives and programs so it can maintain
its own relevance. One of the first things it introduced a few years ago were temporary badges
that are awarded to certain sellers depending
on the context. And these badges
typically ensure a little bit of a
boost in the rankings. As one example of this, I often qualify for the repeat buyer badge or trophy as it is here at
the top of my profile, which is rewarded automatically to a profile that achieves
a certain amount of repeat business in
comparison with direct competitors
over a 90-day period. On average, rating of about 40 to 50
percent of business being return business
gives you this badge, which gives buyers
the added confidence that you're a trusted provider. And again, if we go
onto my analysis, then I can actually
see this very specifically because I've got a specific repeat business tab. And you can see I've
got a rating of 96 out of 100, which is again, a slightly abstract school
because I don't know what you mean a 100 what. But my repeat buyer
percentage is 39 percent and my earnings from a repeat buying
orders is 49 percent. Those repeat buyer orders
tend to come in as slightly more expensive than
my average direct gigs. Another one is the
rising talent badge, which you can see here, which are awarded
manually by Fiverr staff to newer talents on the
platform who are doing well. Now, these are temporary and result in a
ranking boost for a week or two or however
long the algorithm decides. All I can recommend is to ride the wave if awarded this as much as possible by keeping
your biometrics high. Though, you'd want
to do that anyway. Now, this is nothing
to get fixated about, but it's a nice subjective bonus and it shows how the
platform depends on new talent to come
into the marketplace so that all the skills and
price points can be covered. Fiverr's choice is
a similar deal, but with established sellers allowing them a little
more time at the top of the rankings as a result of a particularly excellent
conversion and review ratings. And again, the
platform just likes to give us more established, a little bit of time
in the sum to boost their algorithm as much
as they possibly can. Features like these are
gifted to select sellers. So keep an eye on your email notifications
because you will normally get a notification when you're awarded
these statuses. A final little additional
perk that it's worth keeping an eye out
should you ever be awarded it, is something that's being rolled out at the moment
in the middle of 2022 is the select
clients' list. Once you get the option to
add this to your profile, and again, there's
no set criteria to meet before you get it. It seems to be a bit like if you consistently
do good work, then you should be
applicable for it. But again, maybe a conversation
for a success manager. Then you're actually able to add specific logos and links to projects of some of your most reputable
clients at the top there, which again adds to
your social proof. It's viewable on the
main thumbnails page, which will again potentially
invite more people to click, check out your work and hopefully
order from you as well. Now, on another
subject, in 2021, Fiverr began trailing
AI voice Demos, where selected sellers
were encouraged to build a voice using an AI voice
company called LOVO so that buyers could enter
a small sample script onto your profile and
get an idea of how their script might
sound in your voice, albeit with no direction
so they couldn't change the tone or the energy or
anything else like that. There's just a box you
entered it and press play. I think it was a maximum of 10 words or 15 words or 20
words, and that was it. And it's a very basic service. It was undergoing Beta
testing throughout 2022. Sometimes it's on
the platform live, sometimes it isn't so
it may be a feature which is junked but might come
back in a different form. I've personally not seen much obvious benefits
from the feature as of yet as someone who did
have it on my gig profile. But it does show a
willingness with Fiverr to engage with AI technology. This also opens up
a bigger question about whether Fiverr might ever offer AI voices on the marketplace as
competition to real talent. So as an industry that is
definitely being affected by the development of
AI voice technology over the next few years. This is definitely food for thought and emphasizes just how important multiple streams of
income are to voice talent. Now the real takeaway
from developments such as these is that it really invites you to deepen
your own skill set as much as possible
so that you can offer real significant value that is going to be higher than any text-to-speech program or any cutting-edge AI
voice program as well. But again, it also is food for thought in
terms of really thinking about what voice-over genres are going to be most susceptible to the rise of AI voices
in the near future. The moment right now with
rising talent and all of this thing Fiverr wants as much fresh blood
into the platform as possible because some people
bounce off it very quickly, but they just don't
want to be reliant on the same established sellers to maintain their reputation
in a particular area. If they start injecting
AI voices into it, then there's a possibility
that they might actually kill the rising talent coming through to
a certain degree, I would say because they'd obviously be competing
at the lowest end of the price point on
a platform that is notorious for being at the low end of price
points anyway. Your guess is as
good as mine about where this may lead
in the future. Again, it shows the value of a diversity of income streams. But this is just
something that I wanted to flag up at this point.
15. Class Project - Your Gig: [MUSIC] So for this
class project, I want to take this opportunity to put the awareness on you. You build your gig to whatever stage you
feel comfortable, and then screenshot the gig so that I can see the thumbnail and the description if you need to do that in two
separate screenshots, and that's absolutely fine and then post that screenshot in the project section and I will feedback on it as soon as I can. Try to get the gig as close
to finished as possible, so I can take a
look at really in detail rather than just
having placeholder stuff, but don't allow
perfection paralysis to take hold completely. You will only grow in
business, and on Fiverr, if you start imperfectly and continually improve over time
through trial and error.
16. Conclusion: [MUSIC] Let's run through what we've covered
in this course. Firstly, we've touched on what the Fiverr platform
is and how it works. Then we've covered
the key aspects of success on the
platform, marketplace, organization, skill execution, and customer service being
those three pillars. We also looked at different
sellers to see how there are different ways to be successful on the platform. Then we looked at how to
create your gig step by step. We looked at the role
of social proof on the platform and how to
ensure that you get it. We've looked at how to
manage customer inquiries effectively through fast
responses and analytics. We've touched on Fiverr
Pro and Seller plus and what the benefits
could potentially be in the future for you. I've taken you through
an example of how I approach upselling
in a typical order. We've looked at how the platform continues to change and develop, including how to keep aware of new developments and adjust
to them in the future. Perhaps most importantly, I've invited you to build
a gig and share screenshots with me
so I can give you specific feedback about
some improvements that you might be able to make. I am indebted to
the Fiverr platform for kickstarting my
voiceover business. As online marketplace is
becoming increasingly the norm, powered by huge investments
in their own SEO, they definitely
offer opportunities to get work at
competitive rates, but you need to educate yourself on industry
rates so you can make informed decisions and
you need to augment any work on Fiverr with
additional streams of income, which my other course, the business of
voiceover is all about. You need to be great at your
job first and foremost. Again, I'd recommend checking out the fundamentals
of voiceover my second course
for an insight on how you can go about that
on a limited budget. Fiverr is not suitable
for all voice talent and the biocentric focus
means it's very easy to get low balled
when starting out. Like any freelance job, it can invite burnout
but it's a platform with huge opportunity and potential for many and I've tried
my best to showcase that. If you do have any questions or comments about the course, please do feel free to get
in contact on this platform. You can check out my
voiceover website in naturallyRP.co.uk. I'm on social media at
ChrisNaturallyRP on Instagram and TikTok and I created a series of videos covering a range of
topics for voiceover artists, including Fiverr on
my YouTube channel. NaturallyRP Voiceover is all
you need to do to search. Thank you so much for
joining me and I wish you the very best in
your voiceover journey.
Christopher Tester, Award-Winning Voice Actor
