Using AI and Chat GPT for Content Creation: From Uploading to Scaling

1. Introductory Video: I wondered how some channels on Youtube seem to possess this recipe of virality. And they just scale exponentially in a very short period of time. While others applaud weekly and weekly for weeks, months, and years, but just never seem to take off. This topic always intrigued me, and for a long period of time, I thought that if a channel scales rapidly, it is usually due to luck. But you see a key thing of my character is that I hate living things to luck. This is why I started spending many, many hours reading and studying on how to build an audience, how to choose a niche, how to create a target avatar, and how to create a brand around your passions. And in September of 2023, after scaling my second channel to more than 40,000 subscribers and 4.5 million views with just nine total videos uploaded, I can guarantee you that it's not luck. The single most important thing that I learned, and I teach in this course right here, is that every single channel that scales exponentially and finds great success online has three boxes checked. Those three boxes are relevance, demand, and consistency. And this is exactly what we're analyzing in this course right here. After creating one of the most successful courses that has taught more than 1.5 thousand people on how to utilize the power of artificial intelligence to start creating content and launching his brand online. My team and I decided to create a sequel to this previous very successful course, which will teach a content creator the principles, the core principles that he needs to understand. Along with some very important actionable steps that he needs to apply to his channel, to his work to be able to scale massively and exponentially in a short amount of time. So in this course, we're taking again, the three scaling principles. Relevance, demand, and consistency. And we're hyper focusing and analyzing each and every one of those principles. In a 2.5 hour master class, we will talk about your Nie, your platform, your unique value proposition, creating a system and a content production studio in a room as small as this bedroom right here of mine. That is going to be able to produce more than 42 content pieces per week with less than 2 hours of work. Finally, the last seven lessons of this course is a revolutionary learning experience, which is called the scaling week. Each one of the seven last lessons of the course will represent one day of the scaling week, in which I will give you detailed, actionable steps that you can follow and you should follow in order to maximize your scaling chances with your channel. This course is the ultimate guide for you to understand and comprehend those scaling principles and take action to get your channel to the next level. So I'm very happy you're here. I'm going to see you in the first lesson of the scores. 2. Class Project: So ladies and gentlemen, welcome to this course. I'm very, very happy to have you here and honored that you decided to embark on this journey with me. Now, this lesson right here. This video is just going to be a description of the class project that you're called to submit. All right. Every class has a class project. And this course, the class project of this course, is for you to submit an image of the content production studio that we will be creating together in future lessons in this course. All right, so once you reach the lesson in which we're discussing about the content production studio, I want you to take a picture of your content production studio. How you have set up the lights, the cameras, the computer, the speakers, all that stuff. And just post it in the class project description down below. All right, this is going to be a great way to first of all link up with other students and check out the set ups of other students. And of course, I will be giving personalized feedback in every single one of your class projects. So there's also just an amazing way to connect with me as your teacher. All right, so thank you very much for being here. I'm going to see you in the first lesson of the course. 3. The 3 Scaling Principles: So welcome everybody to the first lesson of the scores. I'm very happy that you're here, and I promised you that you're going to be unlocking a huge amount of value in this lesson and the next lesson to come. Now in this lesson right here, we're discussing about the three scaling principles, if you wish, the three keys that your channel and your content needs to have, you need to acquire those three keys in order to enable your videos to scale. And what are those three keys? Well, the first one is demand, then there's relevance, and finally we have consistency. So in this lesson, I'm going to be introducing you to demand, relevance and consistency. And in next lessons, we're going to further elaborate on how to create videos that are of high demand, how to be consistent with your videos, and how to always produce videos that are relevant. So thank you very much. Let's launch this Powerpoint presentation and let's dive into the three scaling principles of a successful channel. So again, these are the three scaling principles that we will be focusing on in this course. And these are the three scaling principles, the three keys, if you will, to success, that you need to unlock in order to enable your videos to blow up on your channel to scale. All right? Demand, relevance, consistency. Why do we need demand? Our content needs to be desired. All right, Why do we need relevance? Because our content needs to be updated. And why do we need consistency? Well, because we need to have a consistent output with compounds over time in order to see exponential growth. Now let's start with demand, right? You need to ask yourself again, in previous lessons and in previous courses, we've decided what our niche is, right? So now you need to ask yourself, how many people are in this niche? How many people are in this niche of yours, right? What is the search volumes of the topics that you choose to produce inside of your niche? Or more specifically, as we said again in previous lessons in previous courses, the topics of our videos are solutions to the ten core problems of our target avatar of our target audience. So just to give you a small recap, first we choose our niche. Then we choose what our target audience is, right? Then we create our target avatar. Once you have created your target avatar, the ten biggest problems of your target avatar need solution, right? And those are unsolved because no one else solves those problems. So this is where we come into play and we solve the ten core problems of our target avatar with our content, right? So our content are just solutions to the ten core problems of our target avatar. Now the question here is, what is the search volume of those solutions to your target avatars Problems, which is our content, right? And more importantly, what does the competition look like inside your niche, right? Very important question to give an example. If your competition is very high, right? If you have chosen a niche in which the competition is very high, the best chance that you have in order to be on point regarding the first step, which is the demand, is to niche down. What does this mean? Let's say for example that you have your niche is smartphones, right? If you choose to solve problems just of people that are interested in smartphones, as you can imagine, you can have a huge search volume of people. You can have a huge niche, but with people that have many problems. But a lot of people have been trying to solve these problems. Because again, this is a huge niche. There is huge competition there. How do we decrease competition by niching down? You can, for example, solve problems for people that have cracked screens on their phones. And you could focus just on the displays of the phones. This is a way, way smaller niche, for example, when we niche down, when there is high competition inside of our knees. Now, if the answer to what does the competition look like in your niche means that there's no competition in my niche whatsoever. Usually you need to niche up. All right, Why? Because having no competition at all in your niche is an indicator that you probably have a very small market size or a very low amount of people inside your knee. All right? This isn't exactly bad because you can solve all of the problems of all of the people in the knee. And you could have like this one solution that helps many people. But most of the times the people inside this niche aren't going to be that interested in your solutions because they're not going to be that engaged with the niche in the first place. So if you have no competition whatsoever inside of your niche, then you need to niche up. For example, imagine that you solve problems, Imagine that you solve. Technical problems inside of the pixels of the display of a phone. All right, so your niche would be smartphones. Then you have sub need into displays of smartphones. Then you have sub need into pixels of the displays. And as you can imagine, this video could never scale. All right? Because then you would reach like the ceiling of your audience really, really fast. All right? Obviously you wouldn't have competition there. But again, you just, it's not possible for you to scale. So what is the perfect line between competition and audience demand? Well, it is when you have some competition, there are people that try to solve problems of your target avatar, right? But you produce better content in them and you know it, right? So this is exactly where you need to be, all right? You need to be in a place in which you have competition. But you just know that you're better than the competition, right? So you niche up, and you niche down until you find this perfect point in which you're just better than the competition. This is what I had to say regarding demand, and we're going to be analyzing more. How to find a niche of high demand, and how to nail this point in future lessons. Now we're going to move into relevance, right? The second key, if you want, in order to unlock exponential growth, ask yourself, are your teachings up to date? All right? Very, very important. Are the solutions that you provide to your target avatar up to date, all right? Do they apply today? That's a very, very important question. Because technology advances people unlock more and more and more datasets and it's not hard for your offer and your solutions to go outdated. So a good indicator to know if what you teach is up to date, right, is to ask yourself, do you practice what you preach like? Do you actually solve problems of yours? If you are inside the knees of the people that you solve problems for to this time, to this day, do you actually practice what you preach? If you do so until again today. If you practice what you preach in this point of time as you're teaching these things in your content, in your channels, then grade, then you're probably relevant and you're good to go. The next question is, can other people apply what you teach in your channel, in your Youtube channel, in your Instagram channel? This again, doesn't apply on Youtube. Those are general scaling principles. But can other people apply what you teach today, right? What you have taught, for example, three months ago, four months ago, and it is up in your channel right now. Can people apply it today? If yes, then that's amazing. Your solutions are amazing. Your solutions are still relevant and you should keep creating. You should keep going. If no though, if people cannot apply what you teach today, because what you're teaching is probably outdated, then you should go back to the drawing board and analyze your solutions. Analyze your offers, rethink your solutions, Rethink your offers. And then come back with a new unique value proposition to the world. All right, if this makes sense, very important. Because I want you to imagine this. I want you to imagine that you have created a video three months ago, all right? It was relevant back in the day when you created it. But now this is just not relevant anymore, All right? So if people apply what you told in this video right there, if they apply the solution that you suggested to their problems in this video that you created three months ago today, then this wouldn't be relevant. And imagine that this video goes viral for no reason. Sometimes the Youtube algorithm just picks up some random videos of your past and then make them go viral. So imagine this video goes viral and then people start gaining this video gains truction. People start implementing what you teach and they just see no results. This would destroy your channel. So it's very important that whatever you teach applies today. And you make sure that the content and the solutions that you suggest and you provide actually are relevant. So I think that you got the point of relevance. Now let's move to the third Ladies and Gentlemen key in order to unlock scaling on Youtube and social media. And this is consistency. A great quote that I have actually downloaded and used in my daily life is that you just can't fail if you never quit. And this is just in any realm of human endeavor, right? You can fail something if you never quit. And this also applies in content creation. If you create content for a week, don't see results and you give up, then yeah, you failed. But if you never stop creating content, and if you just keep pushing and pushing and pushing, then success is inevitable, right? And consistency is just the secret recipe that blends everything together and makes pretty much this framework bulletproof, if you're consistent with content. If you produce content on a weekly basis or on a daily basis, you are going to be successful. It's inevitable, trust me. All right, So you should upload at least something. And you should upload something consistently if you want to see results. And it all comes down. Consistency all comes down. And having a system that makes it easy for you to create and a creation plan. Imagine not having a system. Imagine not being easy for you to create content every time you need to create content. Like imagine Genie comes and cast a spell on you. And goes like, hey, every time you need to create content, you must run 10 kilometers. Then obviously, it's very hard for you to stay consistent, because every time you need to press record, you need to run 10 kilometers. But then again, imagine having the system in which everything is set up, everything is perfect, and you just press one button and you create content. That's exactly the system that I will teach you how to create in discourse right here, which is very cool. Obviously, you need a strategic plan in order not to lose your thoughts and have an exact step by step guide on how to create videos, which again, we're going to be elaborating in discourse right here. Again, this is why I will reveal to you the best content production system that it took me years again to master and create. But it is created. It is mastered and I'm going to be revealing to you in this course right here. And then again, I will reveal to you the most optimal content production plan to follow. That is bulletproof, right? You have a weekly, again, day by day, from day one to day seven. Exactly what you need to do to produce long form content, short form content, cross appload the content into many social media platforms. And again, find success if you are consistent. So now that we're done with the three scaling principles, it is time to move to the second lesson of the course in which we're going to be analyzing the three prerequisites that you need to check the three boxes, if you will, that you need to check again to allow your channel and your videos to scale exponentially. Those three prerequisites are your niche, your platform, and your unique value proposition. All right, three very, very important terms that we're analyzing in the next ession of the course. So I'm going to see you there. 4. The Scaling Prerequisits: Ladies and gentlemen, as promised from the previous lesson of the scores in this son right here we're discussing about the three boxes that your channel or any channel or account you have in any platform shall check in order to enable scaling. Right? Scaling, many channels, you know, people upload to their channels for years and years and years and they just don't see any success while there are other channels out there that upload for some months and see exponential growth. Now for many people, you know, they might attribute this to lock, they might attribute this to skill. But every single channel that goes viral, every single channel that enables, you know, this exponential rapid growth checks those three boxes that we're going to be analyzing in this scores right here in this lesson of the scores right here. And to be fair with you, I didn't notice, I haven't noticed those three boxes that we're going to be analyzing until very recently. So, what are the three scaling prerequisites? The first one is the niche that you've chosen, the second one is the platform that you've chosen. And the third one, which is extremely, extremely important, and 99.9% of people won't teach this thing, is the UVP, or unique value proposition. So pretty much the niche when it comes to the niche is how big is your niche? Because obviously, if we're creating video in a very small knee, then how can we go viral? How can we scale? But even again, if you've chosen, based on the information of the previous lesson, to tackle and focus on a very small niche, because there is no competition there, there is actually a way to increase your niche, and, of course, enable scaling. Then your platform. Does your platform favor new channels? Does your platform favor new creators? As you can imagine, if your platform is Netflix, then it's not, you know, as easy to scale there as it is on Tiktok, for example, that really favors new channels. And what is your UVP? What do you propose that no one else in the market that no one else in your Nie does? Very, very important to understand these reterms. And we're going to be analyzing this lesson again. Every single one of those, starting with a niche. Now as we said, your niche, all right, needs to have at least 30,000 people involved. Right now, you might be like, all right dude, but how can I scale if I have only 30,000 people involved in my knees? Well, first of all, I said at least 30,000 people, right? But it depends on the competition of your knee. Depending on which knees you want to target, right? Because if you target a niche with only 30,000 people inside, now you might think that 30,000 people are a lot. But there aren't a lot, considering that we were 8 billion people on this planet, right? But if you target a niche that is so specific that only 30,000 people out of 8 billion people are part of this niche, This probably means that you don't have any competition there, right, Once you reach a plateau in your knees. So once you've served with your content, with your solutions, all of those 30,000 people, then you can create content and you can start creating content for a broader audience, right? So just as we sub nicht, we can also up niche, if you will. So again, you start with a very, very nice topic, and then after you've dominated this knee, people know you. There, you're established, you've grown as a creator. Then you can actually up niche. All right, so move to a broader niche if this makes sense. And this is actually a very, very smart strategy that many, if not all, creators that provide value rather than just entertainment follow. This is a very, very important concept, and I want you to note down again. Start with a niche that is very, very nice, right? A very sub niche field. Dominate this field. Become better than the competition there, if there is any competition, and then move upwards to a more broad audience. Now, in order to do this, you need to recreate your target avatar. In previous courses and in previous lessons we've discussed about what a target avatar is pretty much based on your target audience, right? So based on the audience that you want to target, you can brainstorm and create. You need to brainstorm and create a target avatar. Why are we creating our target avatar? Because then in ChachiPitT we can actually input the information of our target avatar and brainstorm the ten core problems of our target avatar. And based on those ten core problems, right, based on the ten biggest problems that our target avatar has in our niche, we're going to be suggesting solutions to those problems with our videos. So our videos are going to be solving the problems of our target avatar, right? If this makes sense and this how we're going to be growing inside a niche. Obviously, if you're up niching. So if you're reaching a wider audience, you need to recreate your target after we need to re brainstorm. The ten core problem is of a target after because those change. All right. Now, which factors should we take into consideration when selecting our niche? The first thing is the level of your expertise, right? So how good are you at what you teach? How expert are you at what you teach? Can you actually serve those people? Do you actually have the datasets and the problem solving capabilities and information in your mind that can help those people that you target? The easiest way to make sure that yes, you can help these people. Is to choose to serve an audience that resonates with your younger self, right? And this makes absolute sense. Why? Because we're better than our younger selves. That's a fact, most of people you know, are better than their younger selves. We have went, we have undergone the transformative experiences that our younger self wishes to undergo. Because again, we're older or wiser. We have the information in our heads and guess what? If you have solved a problem in your life, this probably means that many thousands, if not millions of people have the exact same problem, that are looking for the exact same solutions. So the easiest way to make sure that your level of expertise is up there is to target your younger self. Target a niche that your younger self was inside there right now. Again, you should also select your niece based on the type of people that you wish to serve, right? And this is a very interesting topic of discussion because you do not want to be serving people that you don't resonate with. You do not want to be solving problems for people that you hate, you know, interacting with, because this just will make your life miserable, right? You need to be solving people. You need to be serving people that you're very passionate on serving, on teaching, and you resonate with them. Again, the easiest way is to serve your younger self, right? And finally, you should select your Nie based on if you want short term or long term outcomes, right? If you have short term or long term plans, why? Because some niches are part of trends, right? For example, creating slimes, creating fidget, spinners, all that stuff. Those are part of trends, right? And trends see exponential growth, but then exponential decrease, right? So you need to pronounce brainstorm. How long do you want to be doing this whole contegration thing? This is a short term thing. Is this a long term thing? Is my niche. Gonna stand the test of time, right? So those are, in general, the questions that you need to have answered in order to nail the first pillar of growing exponentially, which is the niche. This is an example of a huge niche, right? Mr. Beast? Why Mr. Beast has chosen to infiltrate and perhaps the biggest niche of all time, which is entertainment, right? And as you can imagine, everyone wants to be entertained, and almost everyone can be entertained by a Mr. Beast video. All right, here's the thing though. When you choose a niche as big as Mr. Beasts, which is entertainment, guess what? Many people create videos in the niche of entertainment. Those are just three videos that I found. But there are thousands and thousands of people creating videos in the niche of entertainment. This is why competition is fierce. It is very, very hard to stand out in the niche of entertainment. This, on the other hand, is an example of a small niche. For example, fountain pen mistakes all beginners make and how to avoid them. All right? So this is a niche. In this niche, people discuss about fountain paint, fountain pen mistakes. So as you can see, not so many people are interested in fountain pens, right. As well. If you compare this with people interested in being entertained, obviously. But check this out due to the low competition in this niche, because this channel, Gentleman's Gazette, decided to pick a more narrow niche, they managed to scale to more than 1.6 million subscribers, which is very impressive. This is a prime example of a channel that didn't choose to serve a huge audience. But due to decreased competition in the niche and the people that they chosen to serve, they found great success. Now the second box that you need to check in order to enable your channel to scale is your platform. Now your platform is the house of your content, right? In different platforms require different types of videos and have different demographics of viewers. And this makes absolute sense, right? For example, Youtube. We'll know this long form videos are hosted on Youtube, right? Usually a bit older viewers watch Youtube videos in comparison with short form content, right? And they have completely different consumption habits. More specifically, I need you to know that Youtube is the second largest search engine after Google. And people usually search for solutions to their problems on Youtube. Something that doesn't really happen on short form content platforms such as Tiktok and Instagram. Which means that when someone clicks on your video because he searched for an answer to his problem, this is a completely different viewer persona. People enter your video with a completely different psychology, right? In comparison with short form content which they just scrawl on their phones and video just pops in their feed, right? It is a completely different type of engagement. Tiktok, for example, we have short form content, we have younger viewers with shorter attention, spam now. There is nothing wrong with younger viewers. Shorter attention, spam, short form content versus long form content. I don't want you to be stressing about this stuff, right? There are pretty much two ways in order to infiltrate a platform, right? I'm going to be discussing this later on this lesson. But what I want you to do is that I first want you to select your niece and then your platform based on your target avatar. This is why it is extremely important for you to brainstorm your target audience. Brainstorm your target avatar. Discuss in huge detail the consumption habits and the daily habits and what the life of your target avatar looks like. And then it is very easy to target this specific person, right? Which obviously resonates with thousands, not millions of people, right, on their target platforms. For example, if your target avatar is a 60 year old dude, because your niece is, for example, landscaping, you won't find him on Tiktok mats, but you will find him on Youtube. You will find him on Facebook, for example, right? So first we select our niece, then our platform. Now there are two ways to approach uploading on platforms. And in this course right here, what I preach and in general, what I consult to people is that we need to upload in multiple platforms like nowadays. You need to upload short form content, You need to upload long form content. And trust me with the system that I'm going to be revealing in this course right here, it's going to be extremely easy for you to create multiple videos. Right, here's the thing. There are two approaches to cross uploading and creating content in multiple platforms. The first approach is to pick a platform based, again, on the consumption habits of your target avatar. And master it, right, so master the platform that your target avatar rests and then start cross uploading on different platforms. For example, let's say that my target avatar usually consumes content on Youtube. What I would do is that I would choose Youtube. I would become a master on Youtube. I would wait until I found success on Youtube. Right. Which of course is relevant to each is. And then after I've nailed Youtube. But I know what I'm doing on Youtube because I've spent the time, I've spent the energy, I've spent the effort learning the mechanism behind the Youtube algorithm. Then having Youtube as the household of content I would cross upload into different platforms. For example, I don't know, Tiktok, Instagram, Facebook, all that stuff. That's the first approach. This is the approach that I choose personally in my personal brand. The second approach, which is a bit more safe and a bit less time consuming, if you will, is to start uploading in all platforms. This requires, obviously a huge energy investment to start loading in all platforms and then you see where your videos perform better. For example, I don't know exactly. Let's say that your target amateur consumes content in all platforms. She consumes content on Youtube, on Tiktok, on Instagram, on Facebook, on Twitter, and everything. So you start uploading everywhere and you see where your content resonates more. Then you stick with this platform. So you just do a test run, if you will, with content on all platforms. And once you see your content getting picked up by a specific algorithm, you stick with this algorithm. You focus on this algorithm, and then again, you cross upload into more and more platforms. This is a second approach. Me personally, I take approach one, but approach two is also of course recommended. Now I'm going to move into a very interesting topic, which is something that many channels miss. And it is pretty much the reason why some channels just never scale, right? And this is the unique value proposition. In order to scale, you need to bring something new to the market. This is the so called Unique Value proposition. And I've stolen this concept from marketing because every product online needs to have. Nowadays when you're selling something, not even online, also offline, you need to have a unique value proposition. Your unique value proposition is something that you offer, that nothing else, pretty much offers. And this is what makes you irreplaceable into any niche. The thing is that the broader the niche, the harder it is to have a unique value proposition, right? So imagine trying to, like, I don't know, brainstorm a unique value proposition in the niche of entertainment. It's very hard because many people have different ways to entertain others, right? And unique value proposition also is proportional to the competition that you have in your nice. Because if you don't have any competition, then obviously you have a unique value proposition. But if you have competition, then it's not that easy to be unique with your problem solving. Now, in your videos, in your content, your unique value proposition can either be communicated or implicated by your work, right? Both approaches work. As long as you really do have a unique value proposition, this right here is an example of an implicated unique value proposition. All right, so Mr. Beast, when he starts with a video, he doesn't go ahead and tell you, hey guys, you will be entertained with my top world class entertainment content, right? He doesn't do that. He implies his unique value proposition because, you know, you just know when you see Mr. Sterio that you will be entertained by top class content, right? On the other hand, Alex Ro Mozi communicates his unique value proposition. Alex Romozi is one of the most well known nowadays entrepreneurs that create content. This is a prime example of a communicated unique value of position. So I helped business owners overcome their fear of failure. All right, Alex Mozi did it the best. And we also know that his videos are on point and his videos are amazing. And it's Alex or Mozi. So we automatically know that the video is going to be amazing. Extra points regarding unique value proposition if both your channel and every video of yours have a unique value proposition and are irreplaceable in the niche that you have chosen. Now, your channel and the videos can have a different unique value position, if you will. Obviously, needs to be under the same umbrella of the same niche, right? But in general, you can sub niche even more and propose a unique value in every single video, in every single problem solving video. Again, that you try to solve the problems of your target altar, right? This was pretty much the lesson in which we discussed about the three boxes, if you will, that you need to check in order to scale with your channel. Again, those boxes are your, ie, those boxes are your unique value proposition. And those boxes, the third box is of course, the platform that you choose to load content, right? I hope you understood this lesson. I know it was a bit hard sometimes to understand, but trust me, everything will make sense further down the line in the scores. Now what's going to be happening in the next lesson of the scores is that we'll be taking one very key concept of scaling, which is relevance. And I'm going to help you to script up to date videos, right? Again, extremely, extremely important to have relevant content and to be able to script flawlessly, very fastly using AI update videos to have every single video of yours. Again, just give out the most value as possible, right? So I'm going to see you in the next lesson of the scores. 5. Scripting up to Date Videos with AI: So ladies and gentlemen, as we discussed in previous lessons, the three principles in order to scale are relevance, demand, and consistency, right? So this course right here in general, like how the next lessons are going to play out in this course, is that we're going to be analyzing each one of those principles. And we're going to be applying those principles to your specific channels. So for example, I'm going to show you how to create relevant scripts. I'm going to show you how to brainstorm in demand topics. And I'm going to show you the systems behind how I remain consistent. And I really think that they're very easy to implicate and you will be able to apply them in your specific case, right? So based on this approach and this son right here, we're starting with relevant. All right, now the big question is, and pretty much like a question that every single beginner content creator has, is, do I script my videos? Where do I script my videos? Should I read from a teleprompter? Should I go completely freestyle? And there is really no correct answer to this question because it really depends on your knee, right? Is your knee formal? Is your knee more laid back? Is your knee entertainment, Is your knee infotainment is your niece? Just education is your knee information. Right. So as you can imagine, it wouldn't be correct if I told you like. Yeah, yeah, you should read your scripts from a teleprompter, Right. That being said, relevance is very, very important. And regardless of if you want to script your videos or not, right? You need to have just your videos, at least outlined right, on a piece of paper or on a note taking application in your laptop in front of you when you shoot your videos. In future lessons, I'm going to show you my set up, how I record videos, how I have structured my workspace in this very small bedroom of mine, right? To be able to create like insane amounts of content per week, right? So I'm going to just show you the most optimal way to do all of these things, But for now in this lesson we're going to dive into how to use the power of artificial intelligence to script, but also outline videos that are relevant. And how are we going to do this? Well, back in the day we used to do this, well back in the day before AI, we used to do this just from the information that we had, right? And based on the education that we had regarding, on what's relevant, what's what's viral and what's not. And as you can imagine, every single Youtuber, every single person that you know, posted on social media had a completely different perception of what is viral, what works, what doesn't work. Right then AI came into play with Ch TPT and we could actually utilize the power of ChchPT. We could ask GPT, for example, create a viral video on this topic. And ChachPT, how pretty much those AI algorithms work, is that they have a huge database of information, right? And based on the information that you ask, they can retrieve all of the information that they have and give you like correct answers and all that stuff. But the thing is that ChachPT doesn't have a live updated database, so they have imported, let's say once data up there and PT can just retrieve this data. But when you're creating content, when you're a content creator, it's completely different because you want your data to be relevant. And this is exactly what we're analyzing this lesson right here. So we're not going to be using Chopt to script our videos, we're going to be using another very, very, very cool application. Another website, which again, it is completely free. It also has a paid version if you're interested. All right, but this website is Vidiq, the latest and hottest way to script up to date videos and stay relevant while utilizing the power of artificial intelligence. All right, so this is exactly what we're doing in this lesson. So let's launch Vi IQ, and let's dive into this video. So this right here, ladies and gentlemen, is the vidQdashboard of a Youtube channel that I own. Okay? Many, many things to analyze here. There are just too much information to work on here. Keep in mind that I don't have the paid version and you do not have to download the paid version to make this thing work, right? So there are many, many things that we can un right here. For example, when you go to the dashboard, you can see you get your channel stats right here. You get some daily tasks which you can complete or whatnot. You got your monetization tracker which pretty much tell you how many subscribers you have and regarding your waltz time, how far or close you are in being monetized. Some challenges, but we're not very interested in this. We're interested in this section right here in which we can change to different categories inside VQ, right? So, for example, in this category here, based on some keywords. Again, VQ has its own AI software, so you input some keywords and based on the keywords that you input right here. Right? Again, their AI can generate custom daily ideas for you that are relevant. So this is a way to tap in the market of relevance. As you can see, you have a limited amount of credits in the free version, right? So act as you wish. Also, let you know which topics are very high demand, which topics are pretty much of medium demand and all that stuff. But I can hear you asking, where do we script our videos now from all of those categories right here again, there are many, many stuff to explore it inside VQ. All right? Keywords, competitors of your channels, subscribers, right? Search and utimization, all that stuff. But most of them are in the paid version of VQ. What we are interested in right now is the code. All right, and here is where we use Via rather than ChPT due to the fact that there is only a 72 hour delay in fetching Youtube data. So VQ is directly connected to the Youtube algorithm and every 72 hours its database is updated, right? So this is as close to relevant as you can get while utilizing the power of artificial intelligence as you can imagine, if you spot something in less of a 72 hour time frame and you know that it's hot, you know for example a big event is happening. Then of course you can tap in, create a video scripted upload it and you will be faster than VQ. That being said, if you want to tap in trends that are already there, niches that have been established many months, many weeks, many years before you start creating videos, then absolutely use VQ for example. Let's use this AI. Let's explore this AI. Let's say that we're creating a video regarding fountain pens. All right, so I want you to outline a video on how to repair a fountain pen. But say I want you to outline a video on how to repair a fountain pen. So in this case. All right, V focused on my channel because again, the cool thing here is that based on the type of channel that you input in VQ, it analyzes all of the databases behind your channel, all of the tiles that you've used, all of the descriptions, all of the links that you have used. Everything knows exactly what my channel is about. The knows exactly what to suggest to my channel. And knows exactly based on the amount of subscribers that I have, based on the amount of audience retention that I can achieve. It can suggest the best ideas based, again, individualized in my channel. So you can see that it actually gives me a warning that my channel is not about fountain pens. All right. So it says, given your channel's focus on helping brands and individuals create, launch, and scale their online courses, a video on repairing a fountain pen might seem a bit off topic at first glance. All right, so how cool is that? Qi knows exactly what my niche is, what my channel focuses on, And it's telling me that, hey, look, this might be kind of off. And it says, however, there's a creative way to tie this into your channel Steam. You could frame the video as a metaphor for fixing small issues in online course creation. Or as a unique skill that could be included in a broader course on traditional writing techniques or personal development. All right, how cool is that? It managed pretty much to combine found and been repairs with online co creation, which is the theme of my Youtube channel, of this Utube channel of mine. All right, let's just choose a more relevant video topic to my channel. I want you to outline, all right, a video on how to create, launch, and scale and infotainment product in 2024. Make sure to mention the rise of IP G, as in the field of infotainment, product creation, which is pretty much creating, launching, and scaling online courses in 2024, there is this new theme called IPGA. Let's see how VIQ recognizes IPGA, right, and how it incorporates it into the theme that I ask for. So it says creating, launching, and scaling and infortainment product in 2024. Specifically with the rise of IPGAs, is a fascinating topic that aligns well with your channels. Focus on helping branded individuals create, launch and scale their online courses. Here's a detailed video script that not only covers the essential infortainment product creation, but also integrates the innovating concept of IPG's. So it literally gave me the script of the video. You can see, hey everyone, welcome back to Lambs where we dive deep into the world of online entrepreneurship and digital product creation. Today we're embarking on an exciting journey into the future. The creation, launch and scaling of an amphetamiment product in 2024. And yes, we'll be exploring the groundbreaking role of IPG's. I don't want to stress you out with the script, I just wanted to make sure you understand that the absolute and continuous scripting as you can see, which is very, very funny. I just want to, with this lesson right here, make you understand that it's better as a fund to script with VQ rather than TBT. Right now again, you can tap in VQ, give more information to the AI, explore more topics, give more information about your channel. And again, by inputting your channel and by interacting more with AI, you will get more proper responses. Right now, please use VQ and not use PT if you want relevant video topics. By relevant, I mean with the time frame of less than 72 hours. If the topics that you create, the problems that you solve, are, for example, not time sensitive, it's not something based on current events, right? And it has been established throughout the years, then absolutely use PT, there's no problem with that. Ai is good. It's going to create perfect scripts, You're going to have no problem with it. But VQ is a great solution if you have a time sensitive problem to solve. You've tapped in in Ns, for example, that is growing exponentially and you have advancement every single day in your niche. So this is how we covered the part and the big point of creating relevant content right now. The second thing that we're going to be covering in the next lesson is how to brainstorm in demand content ideas in demand problem solutions, if you will. And we're going to be combining in the next lesson, VQ and TPT. So we're going to be taking the problem solving videos that we have brainstormed, right, based on our target audience. And we're going to be inputting them into VQ. To brainstorm again, in demand video topics, it is completely different. The word relevant and the word in demand are two completely different terms. And we need to focus on each and every single one of those terms in order, again, to enable scalability of our videos of our channels. Right, so we're going to see you in the next lesson in which we're going to be brainstorming in demand video ideas, again using V. Q. 6. Researching in Demand Topics with VidIQ: So in the previous lesson of the scores, we discussed about relevance, how to use VQ and its artificial intelligence features in order to script relevant videos and engage our viewers and keep the retention up throughout the whole video. Now, the second pillar, the second box, if you will, that we need to check in order again for our videos and our channels to just blow up and skyrocketing views is demand, right? Because we could have the most, up to date, the most relevant, the most perfectly scripted video. But if there is no demand for the topic that we create, then no one is going to watch the video. So if you will, the previous lesson in which we discussed about relevance, all right, suggests that we have a perfectly relevant and great value inside the video, right? So the script, the content of the video. Now, in this lesson, the demand lesson refers mostly to approaching, in a strategic way, the title, the description, and the tags of the video, right? Because we need to be able to attract the correct viewers and let the viewers, the correct viewers, know exactly what our video is about. And before we even create the video, we need to make sure that there is actual demand, right? Because we can't have scalability without having demand. Now, there are many ways to potentially change. For example, the title of the video, change the description of the video to something that is of higher demand. And then with correct strategic approaches, navigate the viewers inside the video and let them know of whatever you're saying inside the video. All right, so in the Stassen we're launching again VIQ, we're launching the second keyword research tool inside VQ, which again we're going to be utilizing artificial intelligence. I'm going to show you exactly the parameters that you need to check in order, again, to make sure that your videos are of high demand and the topics you're creating are of high demand. Right, so enough of this introduction. Let's launch VQ, and let's dive into the lesson. So right here we are in the dashboard of VQ. Again, this is the complete free version. You do not need to pay a single dime to access this dashboard right here. But this is just an amazing website and an amazing tool that I personally use a lot in my Youtube channel. All right. So pretty much there are two things that we're going to check, right? Three if you will, subcategories of this website that we're going to check, right, to make sure that our videos are of high demand. All right. The first one is the AI generator. All right, so for example, you could also pay for the full version and you could have more access to the AI condon generator. But basically what we're going to be doing is that we're going to be giving a prompt in this AI algorithm of what a video is going to be about. And it's going to suggest us the best title, the best description, the best tags for us to use. All right, let's say for example that in my case, which I help people create, launch, and scale their infotainment products in this channel right here that I have, Let's say that I am creating a video about how to turn your passion into profit through course creation. All right, let's see what the generator will come up with. Again, the Vid idea that I had is how turn your passion into profit through course creation. Title From Passion to Profit Course Creation Guide. Again, the description in this video will guide you on how to turn your passion to profit by creating and selling online courses. Whether you're a fitness guru, Ui enthusiast, or an expert in any field, there is a market out there waiting to learn from you. Our step by step guide will help you identify your needs, create valuable content, and successfully market your course to generate income. All right, those are the key words. It also suggests some thumbnails, we're not going to use them. All right, so here's the thing. The AI generator works perfectly if we know that our videos are of high demand. All right, so once we know for example that cor ration is a hot topic and has a lot of traction on Youtube, we can go to the AI generator and specifically target the exact keywords and use the most optimized keywords to attract the audience. All right, so this, if you will, would be the second step of our journey. Again, choosing a topic that is of high demand, because I already know this because my channel is around this topic. And then generating the most optimal title, description and keywords to attract the biggest amount of audience possible. This we're going to be doing with the AI generator regarding the keywords. Now, the keyword research is pretty much exactly what we say when we refer to demand research on Youtube. Demand equals keywords, because Youtube and the Youtube algorithm recognizes categories, submisses, and what your video is about based on the keywords of the video, right? Keyword research equals demand, let's search, for example, some keywords on Sec, how to create an online of course. Let's see. This is the meter that we get, an overall score, if you will. All right, so we have the search volume which is 12,000 searches per month. And the competition. Now the competition gives you a score because VQ analyzes the amount of subscribers you get, the amount of what time you have in your videos, the amount of engagement of your audience to your videos. It compares it to other channels in your niche and gives you this score, medium search volume, and low competition. And this makes absolute sense, right? Because the higher the search volume, usually, the more competition we're going to have. Why? Well, because we're referring to a bigger knee. A larger knee. A larger knee will of course, have more problems inside of it, but more people are going to try to solve these problems. Competition is going to be increased. Now, once we research a topic or some keywords, we have this box right here, which is again the meter of the search volume and the competition right here, we have some other related keywords that we could use. For example, you can see that how to create an online course at sales is also a great keyword, right, with search volume. How to create online course, step by step is also another keyword with not as big of a search volume as how to create online course at sales, right? Because as we said, Youtube is the second largest search engine, and people search stuff on the Youtube bar. So it literally tells you what people are looking for. All right, here's another video that another idea that we would create a video on. Seven steps on how to create an online course. So again, same topic but different keyword approach. This is the value that we're getting out of this video. Now, in addition to that, we have some trending videos on how to create online course, for example, This one. This one, This one. Those are just some trending videos in this niche. All right, if you go to related video related keywords, again you can find the keywords. And if we have great, again we can have more keywords. We are interested in the search volume and the competition. Again, how to create an online course has a great search volume and low competition, which is very, very cool and very, very important. All right, match in terms is the exact same thing. So let's go for example, and for the sake of this video, I'm going to target a completely different keyword. So let's see iphone, iphone 14. Review. Check this out. Completely different niche as you can see. Way larger search volume and of course, way higher competition. So you can see 20,000 people, right? Search for this per month, especially for the iphone 14 review. And we have a very high competition. Pretty Q doesn't suggest me to create videos in this niche, because very simply, we have huge competition. As you can see, check this search volume right here, this monthly search volume. All right. 395,000 people have searched for iphone 14. All right. And we have huge competition because we have those giants of Youtube. Again, Marcus Brown Lee, Mr. Hua boss, Apple itself creating videos. So pretty much I wouldn't stand a chance in those videos. This is what AQ is telling me. But if I go, for example, how to create or online course creation with AI, check this out. Bigger search volume, all right, than the previous one. And bigger competition. We have competition actually in this niche. And I could change, I could go like AI course creation guide, just by tweaking those parameters, you can get better or worse results. But again, the search volume dropped, which means that we need to niche up, if you will, because we need some more searches. So let me go again how to create and online course. Again, bigger search volume, lower competition. This would be, for example, the topic and the keywords that I would choose. Based on that, you grab those keywords that you know that are of great like search volume and have low competition. Then you go to the generator in which you paste this, how to create an online course in, for example, 2024. You paste here the theme that you know based on the keyword research that we performed that will perform great is of high demand and is of low competition. This is the video that we get. This is the suggested title, The Ultimate Guide to Creating an Online Course in 2024. This is a suggested description. Those are the suggested keywords. All right, so this is how we used VQ to pretty much come up with a search engineptimized title, a search enginetimized description, and some tags that would be very, very helpful to a topic that we know evidence based, right, due to the research that we perform that is of high demand. Now, there is one more thing that we can do to just have more options to choose from if we don't want to use this title that VQ has generated and is to input the title and the description that has been generated by Q to GPT. All right, so run it through another AI algorithm to search engine, optimize it furthermore, and just have more title to choose from. So this is exactly what we're doing right now. Let's launch P. Let me show you exactly what I'm talking about. 7. Using ChatGPT to further Optimise our Videos: So we are inside of PT now and what we're going to be doing is that we're just going to be further search engine optimizing the title, the description, and the tags that we got from VIQ after performing keyword research, just to make sure that you have the optimal amount of search engine timization and we are going to attract the biggest amount of viewers possible. Right, So what we're going to be doing is that I'm going to be giving this prompt to chachPT, I, I'm creating a Youtube video titled, Go to Q. Copy the title, right? Paste it here. Ultimate guide, Creating course with this description. Go to copy the description. Paste it right here, right, period. I want you to suggest then, search engine optimized SCO stands for search engine optimized titles for this video that would attract more viewers than the one I have chosen. I always add this prompt. I also want you to elaborate on why the titles you suggested are better. You don't have to add this final thing. But I always just ask put to explain the process behind why it chose those titles. All right? Because I just want to get a better understanding of how AI works and how Suchen Ortiization works. All right, so crafting CO friendly titles for your Youtube video is crucial for attracting more viewers and ensuring your content is discovered by your target audience. The goal is to use keywords and phrases that potential viewers are likely to search, while also making the title compelling and indicative of the video's value. And this makes absolute sense because we want to tap in a very highly searched topic. But we also want to add the human factor, the mystery factors, so people click on those titles. So let's see that Tens suggested Search Atom title for the video 2024 Online Course Creation Mastery 0-0 How to launch a successful online course in 2024. A step by step guide. I like this title a lot. All right? It's better because it directly addresses the user's intent by promising a step by step guide. Okay? And locking the secrets to profitable online course creation, online courses in 2024. Again, expert tips for creating engaging online courses that sell in 2024. All of those new search engine optimized titles that based on such a PD are better than the title that we brainstorm using IQ. All right, so I would use the title right here personally, if I was me. How to launch a successful online course in 2024. Now in order to also search engine optimize the description for maximum discoverability, I'm going to copy this title and I'm going to paste in this prompt. List this prompt. Okay, I am choosing to use this style here. Okay, please create a search engine optimized description description, let's say based on the title. After we've chosen the title, it is now time to generate the description. All right, so again, the description needs to search engine to be search engine optimized based on the title that we've chosen. And this is why first we choose a title, then we search engine optimize the title. And then we move into search engine optimizing the description. And this is the description. All right, again, for maximum scalability, keep in mind that in modern Youtube, in Youtube of 2024, tags don't matter as much as they matter back in the day. But for the sake of this course and for the sake of tutorial, you can also ask, please create search engine optima. This video, okay? Search optimized tags. How long? Successful in Course 24. Okay, here's the tags. Online course creation, successful online course learning guide, coursecreation, step by step, monetize your knowledge. We got again, the tags. We got the description and we got the title. We know that the title is on a topic that is of high demand because we performed keyword research. We have the optimal search engine optimized title. We have the optimal search engine description. We have the optimal search engine optimized tags. In the previous lesson, we talked about scripting and how to have relevant content inside your videos. So once someone actually clicks with the problem, that, for example, they can create an online course. Once they click the video, the information that we're going to be getting is going to be relevant. And now, ladies and gentlemen, it's time to move to the third very, very important lesson in which we cover the third very, very important box that you need to check in order to enable scalability to your channel. As we discussed in the introduction of the course, which is consistency, because you could have the most highly surged topic, the most relevant script. All right, the coolest video ever. But if you're not consistent with the creation of your videos, if you don't produce a big amount of videos, and if your output is zero, then you're not going to see any results. So in the next two lessons, we're going to dive into a very interesting, very interesting topic of system creation. Of content system creation, I'm going to show you exactly how I managed to output a huge amount of content per week effortlessly in the next lesson, and in the lesson after that, I'm just going to guide you through my set up. How I have set up everything in a way in which, again, I just sit in my desk, press one button and start recording, start producing. All right. You can go ahead and copy the same exact set up in your house, in your bedroom. And trust me, if I was able to do this in this very small bedroom right here, you will be 100% able to do this in your bedroom, in your house, whatever. All right. So thank you very much. We're going to see you in the next lesson. 8. Creating a Weekly Production Plan: So ladies gentlemen, in earlier lessons of the scores, we talked about relevance, we talked about demand. And now it's time to talk about again the third pillar, the third box that we need to check in order for our videos, our channels, our profiles, our personal brands to enable scaling. And this is consistency right now. Consistency is perhaps the most important pillar out of all that we discussed. Due to the fact that if you're not consistent with your efforts, with your work, they will never compound. And you will never just unlock this amazing and magical power of growing better day by day. Now, consistency in content creation and pretty much in every entrepreneurial endeavor out there, if you're an entrepreneur, a freelancer, a concretor, it all comes down into creation of systems that make it easier for you to be consistent. All right, the same example that I gave to you in previous lessons is that imagine every time that we created, for example, a video or a piece of content, we had to run 10 kilometers, right? This would make our content creation very, very hard, right? So we need to eliminate any factors that make it hard for us, all right, to get the job done, to work, and actually produce videos. And we need to make it as easy as possible. This is happening with two approaches. The first approach is to actually note down a strategic content creation plan. What's happening in this lesson right here. And the second approach is to have a set up, the so called set up, right? A camera set up a light set up a composition, set up a microphone set up right in your room 2047. So it's very easy for you to just press a button and start creating just like that. And this we're focusing on, and I'm going to be revealing to you my set up in the next lesson of the scores. In this lesson right here again, we're discussing about a weekly production plan that I have implemented in my case, and you can very easily apply in yours that will just solve all of your problems with consistency. So let's dive into this presentation now. In general, remember that the more content pieces that you produce per week, the better. This is the rule of thumb regarding content creation, the more the better. Why? Two reasons. The first one, by creating more content, by undergoing into this process of scripting, researching, talking to a camera, editing, or outsourcing the editing as we're going to be elaborating later on. Discussion right here, you actually get better and you actually improve as a creator. And this is very, very important. All right, so imagine you undergo through the process of, again, scripting, outlining, doing all of that stuff, talking to a camera every single week for weeks, and weeks, and weeks, you will be better, all right? The second reason is that obviously by creating more content pieces, by creating more long form videos, more short form videos, and just distributing them into all of those different channels that you can distribute them. You actually have more chances of getting picked up by the algorithm and scaling insanely or going viral. Because again, imagine if you just produce one video you uploaded and nothing happens and then you give up, right? That's probably like chances are that your first 100 videos are not going to be great and you're not going to be able to scale, right? But if you stick to this and you stay consistent and you create, no matter the outcome, you will get better and you will scale. Those are two things that are going to be inevitable if you just stay consistent. And this is the reason why I created discussion right here. Because I need to highlight the importance of consistency. So again, Azer tham, the more content pieces you produce per week, the better. Because you get better and you have more chances of going viral. Now, as we discussed, just like everywhere else, entrepreneurship, freelancing, and business, you need a system in order to produce content effortlessly without this becoming a nightmare. Because trust me, if you don't have a system, if you don't approach this in a systematic way, this will be very, very hard for you to create content in order to scale. Because we're talking about big amounts of content, which we're going to show you a way and some secrets for you to be able to produce very, very easily. Check this out. This is the system that I'm going to be revealing to you, and this is the minimal output that the system is going to be giving. The least amount of content that you will be able to produce. If you follow the advice I'm going to give you are two long form videos a week, seven original short form videos a week, and seven short videos taken from those long form videos that you have created. Let's elaborate on what a long form video is. You probably know this. This is a video in which you have a camera, you have a set up, you have everything you suit. A ten minute video, 20 minute video, however much you want, it's usually more than 5 minutes and you upload it in long form video destinations, which usually is Youtube. All right, so we're going to be creating two of those long form videos per week. Then we're going to be creating seven original short form videos a week. So what I mean by original short form videos, I mean that those short form videos are going to be brainstormed, they're going to be scripted, they're going to be researched, right, and they are going to be shot. But guess what? You don't need a very fancy set up. We just can't pick your phone. Shoot a short form video, it's going to be great, right? Seven short form videos a week, which means one, you got to be kidding me. Which means one short form video per day, right? For a single week. And then we're going to be creating seven short form videos that we're going to be clipping or taking from those two long form videos that we will be creating at. Those aren't going to take any time, aren't going to take any effort because we're going to be running those long form videos through AI algorithms that will be organically and automatically creating those seven short form videos, again, from those long form videos that we have created. And this is, ladies and gentlemen, why it is so, so important to take into consideration. Again, researching the correct topics. Brainstorming a correct target avatar, solving the problems of our target avatar with our long form videos. Our long form videos need to be amazing, because not only we're going to be creating two, again big pieces of content out of the topics that we have researched and out of the problems that we're going to be solving. But we're also going to be producing short form videos out of those long form videos, right? That's 16 different original content pieces that you will be creating per week. But check this out if you cross upload those content pieces, right, So if you upload them on Youtube, on Tiktok on Wheels. If you take those two long form videos, for example, we upload them on Youtube, then you take those 14 shorts that we have and we cross upload them on Tiktok on reels, right, and Youtube shorts. That's actually 44 pieces of content that you can outsource and produce every single week. And this is where the magic happens. Now I hear you asking how the hell am I going to produce so much content, right? Because this sounds a lot. Two long videos a week. Seven short from videos a week. Seven short from videos taken from those long from videos. This sounds a lot, Trust me, it isn't. All right. And what I told you, that you can actually produce those 44 content pieces not in a week, but in a single day of shooting. And this is exactly what I'm teaching in this course right here, right? I'm going to show you later on in later lessons, exactly the steps that you should take. I'm going to have a weekly plan for you from Monday to Sunday, What you need to do every single day. It's not going to take you more than 1 hour to be able to produce 44 content pieces in a week. And obviously, to shoot those 44 content pieces in one day. Again, the shooting of those 44 content pieces is going to be done in one day. How are going to do this? Very simply, we're going to start by those too long form videos which are perhaps the most intimidating part for everyone, right? But if you break this down, shooting those too long for videos will not take you more than 40 minutes, all right? Because we have them scripted out, We have them planned, we have them researched, you know what you're talking? Because you're an expert in your field, right? To create 210 minute videos, all right? It shouldn't take you more than 40 minutes of shooting, all right? Which means that you can probably shoot those two long form videos, those two weekly long form videos of yours in one sitting. All right. Now the seven short form videos, Again, it's nothing crazy. You take your phone, you have scripted them out, so you just read the script. Apply your knowledge to those short form videos. And again, this don't have to be that formal. They don't have to be that serious, right? You're just producing value and you're just having fun while doing it. I'll tell you by personal experience, you can definitely create seven original short form videos in 30 minutes, right? So check this out. We got the two long form videos and the seven original short form videos in 40 minutes and 30 minutes, just about above 1 hour. So you're telling that you can't sit one day of the week for 1 hour and 10 minutes to just shoot those pieces of condent. I feel like you definitely can. And you should be able to if you want your channel, your profile, your brands to scale. All right, so this is the prerequisite. And I think that all of the students of the scores are able and are willing to sacrifice 1 hour per week of shooting to get the results again that you are qualified to get right now. Regarding the seven short term videos, those are taken from the long form videos and as we said, no shooting needed. All right. We're just going to be firing an AI program that turns long term videos into short term videos. So those are completely free of time, money, and energy. Just seven free short term videos. So this gentleman, it's how you produce 40 pieces of content with just about 1 hour of work, right? This is a very interesting system. But here's a catch. This probably sounds too good to be true, right? Being able to produce 40 pieces of content with about 1 hour of work. Again, this probably sounds too good to be true. But I didn't mention the hardest part of content creation. I didn't mention the hardest part, which doesn't allow people to scale in this in general content creation niche. And it is the editing in general. Every 1 minute you spend shooting, I need you to know that you need about 3 minutes to edit it. This means that if you have 1 hour of content shot, you need about 3 hours and even more probably in order to edit it into perfection. And here comes a solution to this problem, which is a very common scaling prerequisite, all of the companies use it, and it is to start outsourcing some of the work right. Outsourcing is leveraging some of the capital that you have gained. So leveraging some of your income, for example, reinvesting it back into this contigation business and hiring an editor to do the job for you. All right, so pretty much you pay someone to edit your videos if you don't want to go through the process of learning how to edit, downloading video editing software, and just investing all of this time into learning how video editing works and actually editing the videos. I can tell you personally when I hired an editor, it completely changed the whole narrative of my channel. First of all, personally me, I'm not a huge fan of editing. I find it kind of boring. So once I was able to outsource my videos, just record, send them to my editor and I just continue with my day. And after one day, after two days, the editor sent you back a perfect edited video. It is one of the best feelings that you can have as a con creator, and I 100% suggest you to outsource your video to an editor. And here's something very, very cool that I've actually discovered recently. So let's say that you're a small channel now, looking to scale and you don't have the income, your channel isn't generating income, which allows you to outsource your videos to an editor. Right? What you could say is that because again, there's a huge amount of people that know how to read videos. There is again, many video editors out there don't want to help people, right? What you could say is that you could actually make a deal with the editor and give him percentage of the revenue that your channel and your brand will be generating in the future. So tell him, hey, listen, I do not have right now the resources to hire you on a project by project, right, payment plan. But what I can do is that I can give you, for example, 10% 50% 20% of the earnings once my channel gets monetized, which if you're a great editor, it's going to happen really fastly. And then you will be generating 20% for example, of my revenue. So giving a revenue share model to your editor is a great way to start outsourcing some of your work without sacrificing your capital in hand. So what you're doing is that you're pretty much you're going to be giving your editor more money down the line after you have generated it with your channel. All right? And if you're not convinced after this big talk of mind that you need to start outsourcing in order to scale, check this out. Don't mask Dude is literally building rockets. But he's not creating those spaceships alone, he's not up there with a screw driver screwing the spaceships alone. He is the mastermind. And a big point, if you want to scale your personal brand, your system is to, again, approach this as an entrepreneur, as a problem solver, right? You watch a system from far away and you make the system as optimal as possible. You're not part of the system. You observe the system and you make sure that the system works. This means that you don't edit the video yourself, you just observe the video editor. If the video editor does his job correctly and you tweak accordingly. Right. The same applies to the CEO of Mcdonald's. For example, you won't catch the CEO of Mcdonald's right, in your local Mcdonalds store flipping burgers. He's out there making sure that every store, the quality is great. He's surveillancing the system, that's Mcdonald's. And this is how Mcdonald's is so profitable, right? So again, a big, big point, if you want to scale, is to start approaching this from a systematic standpoint. And this is, I think, one of the greatest points that you will get out of the scores right here. This mentality, shift of transitioning from a creator to an entrepreneur. The same big, big step if you want to scale your channel. So gentlemen, this was pretty much the video in which we discussed about the first stage of the systematic approach, which is again, to create this weekly production plan. We discussed about how easy it is and how less time consuming than you thought it is to actually create 40 different pieces of content in one day of shooting. And now it's time to move to the next pillar of this systematic approach, which is the set up, making it very easy for you to have a camera set up, have a microphone set up, a light set up, a composition set up to just press one button and immediately start recording. Immediately start producing content. So this is exactly what's happening in the next lesson of the scores. In the next lesson, I'm taking the camera off my standard. I'm showing you exactly how I put my set up into play and how I'm able to generate, again, all of those pieces of content, all of those courses, all of those videos, all of those sorts from my small bedroom. And trust me, if I can achieve this in this very small bedroom of mine, you can 100% also achieve this. All right, so we're going to see you in the next lesson of the scores. 9. Content Production Studio Tour: So ladies gentlemen, this right here is an alternative view of my workspace, of my content production studio, if you will, in my very small bedroom. This is usually what you can see from the screen of the camera, which is up there and it suits, this is the background right here, my logo, the background. But we're going to be focusing in this area right here. This is my desk, right? And I'm going to show you exactly how I have set everything up for success. And again, for me to be able to create content effortlessly just by pressing a single button, right? So the first thing, the elephant in the room, pretty much in this set up right here, is this extremely huge monitor that I have. This is a Samsung ultrawide monitor. So keep in mind that I've been creating content for many, many years and I was able, fortunately, to upgrade my hardware many, many times. I might have a very cool screen, but you can definitely start by using a very small screen. I actually have my first screen right there, which is this just Samsung screen, it's 24 " or something for my first screen. Then I upgraded to this screen right here. This screen, as you can see, runs IOS because it is powered from my Macbook. I have my Macbook right here. This Macbook is connected to certain ports. Let's analyze the ports. First of all, I've got a 3.5 millimeter headphone jack which is connected to these two monitor speakers were actually fairly cheap and they produce amazing sound quality. I'm very happy of those monitor speakers. Right. We've got the power cable off the back book. We've got the media outlet of the Macbook which is connected with an HDMI cable, obviously to the screen. I got two more cables. The first cable is this right here, which directly connects to my external hard drive. All filmmakers, all content creators should own external hard drives. Very important. This is actually a lacy external hard drive that I own and I take everywhere with me. The second DM, the second USB cable is connected to this USB hub. I'm sorry, I forgot about this. To this USB hub where I can just input new USB's to my Macbook, I have it in my desk, and to this USB again, hard drive which is external but it sits right, so I don't take this with me. This hard drive just stays always in my set up. Those are just some remotes for my LED lights that I use for my lighting. All right. But this right here is again an external hard drive that I have resting in my desk 2047. I don't take it with me. If I ever travel for video, I take this hard drive right here. All right, so what's going on Camera wise, right? Camera wise, as you can see, I have this very sophisticated set up right here, which is way more simple than you think behind my screen. If I lower the screen down, you can see that have this tripod. All right, Tripod, I've just mounted behind the screen. And on top of the map of the tripod, rest this camera right here. Now you can see this big screen, if you will, in front of the camera. And this is, by the way, my bed is above this whole set up. So I tell you, my room is pretty small right now. This right here is a so called teleprompter when I script a video. All right, I have a phone, usually this phone right here, which I load the script into, right? And I place right here and with a special application and this remote control, I control the script. I just press downwards for the script to go faster, downwards, it gets reflected to this mirror. This is a mirror, right? Let me put this phone back here. Okay, it gets reflected to the mirror and then I can directly view the mirror and see the script and elaborate on the script to the camera. All right, so this right here is a camera. If we detach this, I don't want to do this right now because it's a huge hassle to reattach this. You can see the just this Canon camera is a Canon five mark four with a 24 to one oh five I think four L lens. I know that for people that don't know much things about cameras, this is, sounds like Chinese, right? But you can see a 54. But you can definitely recreate the set up with just mounting your phone in one of these, for example, which is what I use when I shoot with my phone, right? I take this, it opens up as a tripod. Let me open it up. You can definitely mount your phone right here and you can use it to record your course. All right, so camera wise. When it comes to the optics, I'm using the five mark four with a 2041 oh 54 Plans, right? This sophisticated thing right here is the audio. For audio, I have connected this transmitter, if you will, to my camera, and through this transmitter I run this cable, which goes behind my screen to this microphone that I have. This was a very cheap microphone that I got from Amazon. It was like 20 euros, I think, to buy and I had it since day one. In my course creation process, this amount was like 50. Extremely cheap. Like $5 And this is where I just have an external audio recording device. Now there's another cable that goes from the camera somewhere else. And this is the mini HDMI cable, which is connected behind my screen to this cute little monitor that I have. As you can see, you can see me right to this cute monitor, which when I switch on my camera, I just see what my camera sees from the screen right here. Because this camera, unfortunately doesn't have a filip out screen. So I need to connect it to an external monitor. And this is my external, just my external monitor of choice, if you will. Okay, so this right here is again where I have connected my camera to, I did my cable, the power source for the external monitor. But again, all of these can be substituted with just a phone. Because a phone has a camera, a phone has a microphone, a phone has a screen, which you can see what you're shooting. All right, so when I'm ready to shoot, I sit here, I turn on the camera, I turn on my monitor, I turn on my microphone, I check the microphone works by doing this and seeing the audio levels in the screen. This means that it works. And then I press Record. Sometimes I've used script from the teleprompter, other times I don't. And this is pretty much how I record. I have my script, usually my points made in the screen. I have like a Word document with some points that I want to cover in the video if I don't use the teleprompter. And this is how I script. Now regarding lighting and composition, I always have this light set up in a 45 degree angle of the subject, which mean in this case. So you can see 45 degree angle. We have this light which always lights up. This is the only light that I have in my set up. I don't have other lights when I use, when I study for med school. I just have this slide right here. And obviously, composition plays a huge role in condcreation. I made sure to have a very cool background. This is a background that I've chosen. I got another light up there, it always stays open. It also lights in my bedroom because I hate the ceiling lights, I never use ceiling lights, don't use ceiling lights. This light right here, I've added this small LD of my name, just some cool branding. I also have some noise canceling again, gear in the closet. Now I know that the noise canceling things don't work that good. But again, they are visually appealing. And this is what you can see when I'm shooting videos. In this part, I used to have the camera ear, my camera gear set up. Now I just have some books that I've read and some information I have consumed regarding entrepreneurship. And one of my favorite books is right here, $100,000,000 leads because it's just I study the things that I teach in my courses and this just makes the whole process ten times cooler. This was my set up. I hope that you enjoy this video. And now let's move into the next lesson of the course in which I'm going to be discussing the two uploading approaches that you can consider regarding scaling in content creation. All right, thank you very much. Going to see you in the next lesson. 10. Short Form vs Long Form: Where Should you Focus?: So ladies and gentlemen, before we move into the next seven lessons in which we're going to be outlining the actions that you should take on a weekly basis. Again, to just exponentially increase the odds that you have, right to grow and scale your channels and profiles, right to multiple numbers, Right? This is happening in the next lessons. I just want to make this small note in this lesson right here, to elaborate on a topic that we discussed previously, right, in previous lessons. But it's of key importance and I want you to understand, right? You need really to understand this in order to be able to proceed successfully with scaling your channels. And this is the destination, right? The destination of our content. Now, based on your niche, based on your level of expertise in videography, based on the setup that you have, based on the gear that you have, it's going to be either preferable for you to create long form content or short form content. You might be able to produce both, right? Chances are that if you are able to create long form content, then it's not going to be that hard for you to create short form content, vice versa, it works the opposite way because people that are very good at short form content sometimes have problem creating longer videos. Right now, there are two approaches to upload destinations, which I'm going to be just elaborating more in this Vidre Eight here. The first one is creating long form content. At first, becoming an expert in long form content, which means becoming an expert in tile design description search optimization, keyword search, Eng optimization, you know, thumb nail design, then uploading it to Youtube. Becoming proficient and very educated on long form content, right? And then after seeing how the market, you know, absorbs your content, your solutions, the problems that you suggest on Youtube, then you move into short form content creation. This is my personal route. This is the route that I've chosen, right? And I've taken and I can demonstrate the pros that it has and the cons that it has. The pros for example, the great things about this, about mastering long form content before moving into short form content, is that first of all, you really get to understand how things work. You really get to understand how cameras work. You really get a circular experience of this contgration field, right? You get to know your cameras, your lenses, your microphones, your video editing software. You dive into search and minimization, all of that stuff, right? So you get educated. You actually get educated in this field, and this is very, very important also. You get to analyze metrics of, you get to see the audience retention, what you did right, what you did wrong. You compare your channel with key performance indicators and prehistoric data, right, That have been established a way before you start creating content. So you can see where you're standing in comparison with a competition, right? But all of this, and I'm moving to the cons of creating long form content, all of this comes with a toll, right? You need to be able to subject yourself to failure, right? You're going to fail multiple times because in order for us to understand a concept, in order for us to perfect anything in life, we need to fail multiple times. This is a transformative process that you need to undergo, right? Understanding how to create long form content. And it is a transformative process that doesn't take one day, or one week, or one month, if you will, a journey. But it's a very, very enjoyable journey in my, from my experience. Right? And trust me, if you master creating long form content, then you can just move anywhere you want with your content. You can start creating shorts, you can start creating podcasts, you can start creating courses. Right? Just like me, for example, I started with long form content on Youtube, and then I just moved into course creation because I found more fulfillment. All right, and more desire in course creation. So this is just what I feel like you should know regarding long form content and the approach that I chose. So I've chosen again, to become a master of long form content. To upload my long form videos on Youtube. And then after I've seen that what I produce is actually absorbed by the market and there is demand of what I'm producing. Then I moved into short form content, just attract more people to my long term content. Right now if you are a beginner and if you don't want to subject yourself in all of this huge transformative experience, which is not that huge by the way, I have many courses in my channel that you can check out and learn everything there is regarding long form content, right? But if you don't want to learn long form content, let's say you don't want to learn how to use a camera. You don't want to learn how to wire up a microphone, how to talk to a camera, how to script videos, all that stuff. You're bored. You just want to create content. You're simply just a creative person, right? You just want produce, produce, produce. Then this is 100% achievable with a phone and short form content. All right. There are some huge pros with just shooting with your phone videos and just uploading, uploading, uploading. The first one is that it's cheaper, it's cheaper to just have a phone rather than having a huge camera, huge set up lights and all that stuff. That's a huge plas shooting with your phone. Short form content is cheaper. Also, you can create an insane amount of videos per day, like for example. In long form content, if you produce two videos a week, you're king. You know, it's great. In short form content, you can produce more than five videos a day and not even stress about it. You don't need to send your videos to an editor. You don't need, you don't need a thumbnail designer. You don't need to search engine optimize the videos if the videos are good. And if you manage to hook people and retain them right, retain them by the end of the video, your shorts will be successful. All right? So you just need to focus on the creative aspect when creating shorts and uploading shorts. That being said, if you want to transition to long form video ever because life is big and we change, we change direction. Sometimes we need something more formal, we want to focus more deeply in a specific field, or we want to just create a stronger connection with our audience. That's it. You're a short form content creator and you just want to feel the connection you have with your audience is more superficial and I'm going to tap in the connection with the audience later on in this lesson. But if you ever feel like you want something more and you start creating long form content, then you will need to undergo through this transforming experience of learning how to shoot videos, how to edit videos, how to outsource stuff. All right, so pretty much like either way, either rot that you choose, You will have to learn how to shoot content, you will have to learn how to produce content. So my mentality and my approach is that, why not learn it from the beginning, right? Why not learn the art of long form content from the beginning? Why not learn the art of creating videos and sharing your knowledge with the world through video from the beginning, rather than doing it after one or two years of producing short term content. And also keep in mind that your short will be better if you know how to shoot long form video. Because you have tapped in the psychology of, of the audience, right? Or of a consumer, if you will, that is here to solve these problems through your content, right? So those are the two, if you will. Content approaches, long form content versus short form content. Both have pros, both have cons. I cannot individually consult every single one of you which you want to choose. Because this really depends on your, on your level of expertise, on your willingness to learn new things. But I gave you my personal example and now I'm going to tap into the final, again, piece of information that I think that you need to know and I owe you to tell you after you enrolled in this course, before we move into the next seven lessons that will be discussed about, which is the psychology of the viewer and viewer engagement. Now this is something that us con graders don't really see. We don't see, you know, in person, people being inspired by our videos. We can't really see, you know, when someone views your video and it really resonates with him and he gets inspired by your content. You don't see it, you just see a number in the screen you saw, you see a light button. You see, for example, engagement rates go high, but you don't actually see the impact that your video has, their videos have. And as a concreator, I think one of the most impactful things and the best things that you will experience is actually changing someone's life to the better. If you don't need to cure cancer, like it doesn't need to be something extremely, extremely impactful. But just just by helping someone in their daily lives, like 1% 0.5% making their lives 0.5% better, I don't know, I find huge fulfillment into this. And as a concretor, this is exactly, you know, what I strive to do. Just help people on a massive scale. Because again, using this controlled unlimited leverage of the Internet, you can really, really help people on a massive scale. In this way, you're consuming this course right here because you want to know how to scale your videos to impact a variety of people, a huge amount of people, right? So the thing is that different types of content have different impacts on people's lives. For example, a short form video that is 15 seconds long won't really stick to the viewer's brain as much as a ten minute video or perhaps a course, right? So for example, let's say your average consumer, we'll watch short form videos on Instagram, on tech Talk, on Facebook. Perhaps today, if your average consumer, you have watched more than 150 to 200 different shorts today. But how many of them can you recall? How many of them do you remember? You probably have forgotten them all in only recall like one or two if your memory is good, but that's the thing in long form content. If you engage someone for 10 minutes, you just create more emotion in your video and you have more of an emotional roller coaster in your video. This is what people remember, the emotional rollercoaster. Making them happy about something, then revealing the other aspect and making them think about some stuff. Then enhancing your visuals and enhancing your audio, for example, and make them feel something. And this is more easy to be done in a ten minute format rather than a 15 second a 62nd format, right? So this is just another thing that you should consider when choosing, if you want to approach this in a long form format or a short form format, right? What is the impact that you want to have? Do you just want to accumulate views and views, and views, right? Or you actually want to impact people and change lives, all right? This is something that it took me many years to realize. It took me many years to find out that I'd rather have 100 people watch my courses and have a huge impact in their lives rather than have like 100,000 people watch one of my shorts, and they don't really care about it. All right, so those were the remarks that I wanted to do in this just small video before we move into the very valuable final part of the scores. All right. Thank you very much and I'm going to see you in the next lesson. 11. Day 01 Brainstorming : Ladies and gentlemen, in this second part of the course that we're transitioning right now, I'm going to be outlining exactly the steps that you should take on a weekly basis. So we will go through what you should do every single day for seven days in order to have a sustainable scaling weekly strategy for your content. All right, so this video right here. In this video, we're going to be analyzing day one, and day one is devoted on brainstorming. So again, in this video, I'm going through the actionable steps that you should take on Monday, if you will, of every week, right? To follow my intense weekly plan in order to scale your channels. And trust me, if you follow this plan, if you stick to this plan, all right, And if you integrate this plan to your weeks, scaling is going to be inevitable and it's going to be very, very pleasant, all right, and effortless to you. So let's dive into first one of the scaling week with brainstorming. So what is the goal? So what is our goal for Monday? All right, our goal here is to brainstorm the topic and general idea of two long form videos and seven relevant short form videos, Again, to be shut this week. All right, just brainstorming. We're not trying to come up with click baby titles, we're not, we're trying to come up with amazing thumbnails. We just want to figure out two long form videos. So two videos that we're going to take us about 10 minutes after they're edited and seven relevant short for videos that are going to be unique and new. So not seven recycled short form videos from those long form videos. All right? Seven completely new short form videos. All right. So the step one that you should focus, the first actionable step of Monday, all right, of the first day of the scaling week is to write down your target avatar problems. And more specifically the first problem that you will be solving this week. All right, so every week we're going to be focusing on one core problem of our target avatar. All right, and obviously we have not down the ten core problems of our target avatar up until this point. We're going to be solving them with our videos. All right, so again, in today's, in the first week, you will be solving one of the ten core problems that we have brainstormed for the sake of this demonstration, let's say that the problem that we're going to be solving this week for our target avatar, is that I can't seem to lose weight, right? So this is a problem of our target avatar. And to give you a perspective of what has been done in previous courses. All right, in order to get here, we have okay, come up with our Ie. We have brainstormed our target audience. We have identified our target avatar and created our target avatar. And with Judge, we've brainstormed the ten core problems of our target avatar of the person that we want to be targeting with our content, Right? So we're getting the first problem and we're solving it right now. Let's say that it is that, for example, I can't seem to lose weight. What is step two? Step two is to get this core problem. The fact that I can't seem to lose weight, for example, and start writing down as many solutions to this problem as possible, right? Don't make them click baby. Don't make them sound cool for Youtube content, just write down those solutions. All right? And again, write down as many solutions as possible. Can you write 102030? All right, and the more time you spend on this, the better. Because the more content ideas we will have. I want to write at least ten solutions to this problem, all right? So for example, in the core problem that I can't seem to lose weight, all right? Solutions are working out, eating less, chucking calories, commuting to work by walking or fasting, right? And check this out. Every single one of those solutions has a framework behind it. For example, working out is a framework, being motivated to work out drinking protein shakes to work out better stress reduction by working out, eating less. Also have processes behind this. Shopping to eat less, cooking better, to eat less. Tracking calories also best tracking calories applications. So as you can see that each and every solution that we brainstorm, which again we're going to be brainstorming at least ten solutions to our target avatars problem, right? Each solution has many, many talking points on it. And this is where we're going to capitalize with our videos. All right, so then I want you to write everything down on a notion page. So write every solution that you brainstorm for this core problem that we target every week to a notion page or a note page. Notion is just a note taking app. And rank the solutions that you have brainstormed from most efficient to least efficient, right? So pretty much this is how we will understand and we will rank our videos based on perceived demand that we have. For example, I know that regarding When someone wants to lose weight, working out and eating less are perhaps the two best solutions. Yes, drinking more electrolytes and yes, biohacking will help you lose weight, but working out and eating less is the most important thing. Okay, Again, problems, there are more better problems if you will. Solutions, I'm sorry, solutions, There are solutions of higher quality and solutions obviously of less efficient, if you will. So first we're mentioning down the most efficient solution. And in this not just document, we're going from the most efficient solution to, if you will, the least efficient solution. Now based on these solutions, again, you will be creating two long form videos on the two best solutions that you have and short form videos on every other solution that you note. So you need to have, again, at least nine solutions noted down in order to achieve this. So again, we're taking the two best solutions that we have. And because we know that those are the solutions in which we need to elaborate even more, and it's worth creating those big videos. In the first two solutions, we're going to be creating two long form videos. And on the other 789, or as many other solutions you have, we will be creating original short form videos made to attract audience. Also, keep in mind for future reference that you can also be creating short form videos as well as long form videos. In some solutions, right? If you have time and energy, go ahead, create ten long form videos. No one's stopping you, but it's just that I don't want you to be burning out from this process because we want to have fun while scaling, right. Step three, after noting down the problem solving ideas, we need to take action into two things. The first one is that we need to make people click on the videos by choosing the correct key words. And we need to make engaging videos about them with scripting techniques and tools that we analyze such as VQ. All right, this is why. And this concludes the first day of our scaling week in which we just brainstormed. We took again, the core problems of our audience. We took one core problem, gave ten solutions to this problem, and based on those solutions, we brainstorm long form content and short form content that we will be creating. Now regarding making people click on the videos, we need to perform the correct research. And of course, to create and engage in videos, we need to have the correct scripts in our videos. This will happen in next days. Tomorrow on day two, we're going to be analyzing the exact techniques and actionable steps that you're going to be taking in order to research the videos. Again, we had a very big lesson on researching. In the next dozen, we're just going to be outlining the key actionable steps that you're going to be taking every Tuesday, if you will, or every second day of the scaling week. All right, thank you very much. We're going to see you in daytube. 12. Day 02 Researching: So welcome ladies and gentlemen. In day two of the scaling week, in which as we said and discussed in day one, we're going to be focusing on making people click on our videos. And this is done by keyword research. We need to create relevant and in demand videos. And this is why researching is of key importance. Again, we had a complete big lesson on researching. And just in the small recap lesson, if you will, of this course, we're highlighting the actionable steps that you should take on the second day of the scaling week in order to successfully make people click on the videos that you produce. And of course, produce in demand videos that the market will consume. Our goal in this second day of the scaling week is again to research long for each long form video that we will be creating. All right, and we have brainstorm and pick the best title and description to drive the most traffic possible. All right, keep in mind that researching really applies mostly to long form videos. Because in short form videos, title, description, and tags don't matter as much as they matter in long form videos. Again, because it is a completely different search engine. The search engine that promotes long form videos, right? Then the search engine that promotes short form videos. So for the sake of time, efficiency, and again, return on our time and energy investment, we're only going to be researching the, again, transcripts, so the title, description, and tags of our long form videos. Again, that being said, you can easily also do this in your short form videos, no problem whatsoever. So what is the first step that you should go through in this day? First, copy the video solutions that we have rainstormed in day one. Again, all of those video solutions of the ten core problems of our target Odata. Or more specifically, the one core problem that we chose to solve this week with our content. And then we start pasting each solution that we have. Brainstorm each video solution, if you will, that we have brainstorm on a keyword research tool such as VQ. All right, we have gone through how VQ works. We have gone through again, to dominate VA, how to utilize this free artificial intelligence keywor, keyword research tool, right? In previous does of the scores. By now you should know how to navigate through VQ. And then again, once you input your keywords in, you know that the keywords that you will use would then be ranked based on traffic search and demand. Traffic search and demand pretty much. Just summarize the fact of just how discoverable your content is. And as we discussed in the previous lessons, right, VQ gives you an understanding of the search volume. So how many people search for those solutions? How many people want to have their problems solved with the solutions that you offer? And what is the competition looking like in your knee? Based on the search traffic and the competition, you pretty much have an understanding if this is a good idea of a video or if this is a bad idea of the video. And VQ also makes it even easier for you and ranks, it gives you a score, if you will. Again, by comparing search volume with the demand that there is in your niche. Then the next step is after researching the best title description and tags through VQ. Again, there is another option inside for VQ to create a search engine optimized title, search engine optimized descriptions, and search engine optimized tags as we did in our lesson. In the scores right here, we cross check with GPT input again, this description and these tags in GBT. And we're asking PT to suggest ten search engine optimized titles for a Youtube video, for example, titled, and then we paste the title that we have brainstormed with VIQ. This is just a way to cross check and make sure that literally we're not leaving any cake on the table. And our titles, our descriptions, our tags, are in the highest level of search engine optimization as possible. For me, this is the optimal way, again, to work, This is the best way to, at this point, to research long form content. And I absolutely suggest to perform this in every single long form video that you can create. Of course, this can also be created to short form videos. This can also be done like this system right here that I'm discussing with you can also be applied in the short form content. It's just that we're going to find the most value, if you will, when you apply it to long form content. All right then, which is one search engine optimized title for each video that we have brainstormed and research. And after we've chosen one, again, the most search engine optimized title, And if you don't know which one of the titles GPT has suggested you is the most search engine optimized, you can just go ahead and ask GPT exactly like I do. So I, for example, ask GPT every time. Why did you choose this title as the most search engine optimized one, right? Gpt gives me an answer because ABCD for example, right? So after we've done this, it's time to script the videos. All right? And in the next lesson we're just going to be discussing, having a small conversation of the two scripting strategy, the two scripting approaches. After again, we've analyzed in depth how to script in previous lessons of the scores. So this concludes day two of the scaling week in which we focused on researching. Again, day one or Monday was brainstorm. Day day two was researching day day three. All right, Wednesday is going to be scripting day. Thank you very much. I'm going to see you in the day three of the scaling week. 13. Day 03 Scripting: So Ledes gentlemen, welcome to the third day, if you will, of the scaling week in which we're going to be discussing about scripting our videos. All right, and this is a very important topic. Now, previously in this course, we talked about the concept of feeding again the title of description in VQ and generating a script through VQ which is relevant and is on demand, right? And is going to drive traffic to our videos. And of course, it's just going to keep our audience engaged in our videos. Now, in this lesson right here, I just want to make a small remark of the two scripting strategies, if you will, that you can follow as a concretor ready to scale. All right, the two scaling if you will. Scripting strategies are scripting word by word, right? With again NAI software. A relevant, again, script for your videos and using a teleprompter in front of your camera to deliver the content. So for example, I word by word as we discussed, I take a phone, input the script in a phone, input it to the teleprompter, and then read directly the screen through the camera, right? This is approach, one approach to in scripting is actually just having a node application opened, having some points, and then just elaborating on the points if you will, any freestyle basis, right? And then just produce a video this way. Now we're going to start by analyzing the pros and the cons of the first way, which is scripting word by word. Obviously, by the end of this video and by the end of the third day of the scaling week, you will know which way fits better. All right? In your case, either approach one or approach two, it really depends on how you communicate the content with your audience and how formal your content you want your content to be. All right, so let's first analyze the pros and cons of each of those. Again, two different approaches. And then I will make a small note of what has been working in my case and what I would suggest a beginner that doesn't really know which one to choose. All right, so let's start with the first one, scripting, again, word by word, and using a teleprompter to deliver the information. Now, I've done this in the past, right? The prose is that obviously the quality of information that you deliver is just up there, all right? The information is just up there because we have scripted, we know it's relevant, we don't use filler words like you know, like or we don't do arms. And it's just we directly read relevant stuff in general audience, they're going to be getting a lot of information. All right, here's the thing and why I actually don't use this method because information is abundant. Like people can view information everywhere on the web. They can Google search. If they want to learn something, they can, I don't know, open Youtube and watch a video. So information is abundant. People do not subscribe to channels, channels do not sky rocket keep the information that they deliver, but they skyrocket and people become popular and they grow a following due to the way that they communicate the information. Because again, there is an abundance of information out there. You can literally, I don't know, with a simple Google search, you can have like millions and millions of tips tricks on any subject out there, from medicine to course creation, to videography, to hard skateboard. At the end of the day, it really comes down to the way that you delivered the information. All right, your character, your personality, and this is not easily communicated through a telepromter. If you're reading an AI generated script word by word. All right, if that makes sense. Yes, definitely. The information that you're going to be delivering with the AI script, it's going to be perfect. And some people manage to actually give to their audience a sense of their personality while reading a teleprompter. Which is very, very hard, in my case, I'm not able to do this. All right? And this is why I don't use a telepromter in my courses. I don't use the use a telepromter. My Youtube videos like nowhere because I feel like it overshadows my personality in the way that I want to deliver the information, deliver my content, deliver my knowledge. And I just don't want this to be overshadowed. And this is why I don't use a teleprompter. I use the second approach actually, which is having just a very basic note taking application in my computer. Not just with some bullet points in general what I want to be talking about in each video. All right? And then I just look at the notes when I'm lost. If I'm ever lost during the video, just look at the notes, remember. Okay, Yeah, this is the third point that I'm going to be covering. So then I just go ahead and cover this point. Now, what is the prose of the second approach is first of all, the fact that you can show your personality, you can show your attractive character. People resonate with you. People feel a personal connection with you because you know they don't see this flawless machine that just reads, reads out of scripts, and has everything scripted out. It looks kind of fake. But in the second approach, people actually get to know you and people get to resonate with you because at the end of the day, like you're talking to a human being, like you're not talking to a machine. Yeah, that's a huge pro, the cons. One of the problems with this approach is that it just needs practice. It needs practice to understand how to talk to a camera. It needs practice, right? To get comfortable in front of the camera, so you need experience. Again, to approach this in a completely screed way with the bullet points. Again, your first videos are going to suck. And your first videos are going to suck more than your first videos with a teleprompter. But as you get more experienced and more experienced, your personality will just shine through this way of approaching content creation. Whereas in the teleprompter you will reach, in the teleprompter method with a complete script, you will reach a plateau really fast. Another very important point that is just a completely new concept because it directly applies to the new Youtube, Tiktok, Instagrams algorithms. Is that content that is unscripted, unedited. Just the raw reality of a creator standing in front of the camera and communicating, for example, just exactly like we're doing in this lesson right here. It goes way, way further and reaches a wider audience than content that is highly edited with many visual effects and deeply engaged in all that stuff. This is due to the fact that people start to appreciate genuine human connection without having all of this fake artificial titles popping and engaging roll and all that stuff. Because people are, we're moving into this new era where people just appreciate genuine human connection and genuine interaction through the medium of video. All right? In which you just give your thoughts, you give them information and they don't have to sit through real and all of those tiles and weird stuff. So this is just another point of going completely unscripted because flaws are in the human nature, people make flaws and it's fine, like your audience, it's not going to be harsh on you. If you make a small mistake, it's cool. You don't need to overread your videos. The final point that I want to cover in discussion right here before you start scripting your videos or just mentioning again bullet points of your videos, is that if you choose the second approach, which is that we go unscripted and we just note down some bullet points and we elaborate on those bullet points. This means that we are okay with the fact that our videos are going to have flaws inside of them. Some weird flaws just like this lesson, for example, could have weird arms, weird parts that I don't really know. My brain isn't braining. And you can't have a continuity in the information that you deliver. But because again, this style of video is appreciated, right, In your viewers. This means that you don't need to edit those videos as you know intensely, as you would edit other videos. So outsourcing your videos to an editor becomes cheaper. And you can probably also edit those videos really, really easily by yourself. All right, so this concludes the lesson and all the remarks that I had to make regarding scripting. All right, in the third day of the scaling week. Now, moving on in the next day, in the fourth day, we're going to be discussing about shooting. All right, what you should do in the day of the week that you're going to be shooting the videos, how to bulk shoot, how to shoot swords, how to shoot long form video and all just the steps that you need to follow in the next day to complete successfully the fourth day of the scaling week. All right. Thank you very much and I'm going to see you in the next video. 14. Day 04 Shooting: So ladies gentlemen, welcome to day four of the scaling week in which we're going to be discussing principles, some general principles, some tips and tricks that I have to give you regarding shooting your content. All right, now through this week, we're going to be shooting 100% of our content today in the fourth day of the week, right? And you absolutely need again, those tips and tricks that I will share with you in the station right here. To just make this process ten times easier, ten times more flawless, and just ten times more enjoyable. Because trust me, shooting this big amount of content per week. Because again, we're discussing about scaling principles in this course right here. And in order for you to scale, you need again, to create a big amount of content, right? Distribute a big amount of content and make sure to be able to do it on a consistent basis. All right, so here are some tapes that I use. For example, after shooting more than 30 hours, right, of edited course content, and again, many, many hours of Youtube videos, shorts. I've shot everything, right? And I know exactly the pain and the problems that a beginner, right, has, and visualizes, and experiences when started shooting. And those are the exact problems that I'm going to help you solve in this lesson right here. So as a rule of thumb, we always start by shooting the shorts, right? And then we shoot the long form content. Why? Because shorts need to be engaging. In order to be engaging, you need to be in the correct vibe. In general, you need to be very communicative, very energized you. Short form content. Again, people that consume short form videos in general have lower attention spams. Or if you will, the competition in short form content is so fierce that everyone is trying to get the attention of the viewers. So you need to be very engaging. And the best way to do this is to be very energized. And as you can imagine, your energy levels are going to be higher in the beginning of the day when you start shooting rather than at the end of the day after you've shot all of those videos, right? So start with short form content. Shoot the videos. Shoot seven short videos again, all of the seven original shorts that we discussed that you will shoot this week. Shoot them in the beginning. You can also have them scripted. Actually, what works in short form videos is to have them scripted phrase by phrase, and then you just check out the phrase from the script and you go ahead and shoot it with your phone. Don't use a teleprompter, because again, it's going to look like it's very, very scripted and fake. But you can watch like the sentence that you're about to shoot. Memorize it. Shoot it, memorize, shoot this how. For example, I shoot again, my short form content. Right? So then comes a part of the long form content, the long form videos, and the long form video in order to shoot successful long form videos. Which means that those are going to be videos that's potentially are going to take you 20 minutes to shoot each. Because we said a long form video is 10 minutes edited, Which means that as a rule of thumb in general, you need twice the amount of time again of shooting because after the editing it's going to be compressed into a again, smaller clip, right? So you need to have like the correct, if you will, energy levels and the correct aura when going and we're approaching long form videos, right? I want you to imagine having a long form video go viral of yours. And you just know that in this long form video of yours, you didn't give like 100% of your best vibes and your best energy, right? Wouldn't this be a bummer to have a video go viral? And all of those people get to know you, but they don't get to experience the 100% of your energy. All right? So here are some tips that I use. For example, to reach like my highest vibration levels and if you will, and my highest energy levels when shooting long form content. All right? So the first thing that I do is that if I'm sitting in my desk for more than two to 3 hours, I never turn on the camera to go and shoot long form content, all right? Always. I've structured my day, all right, in a way in which whenever I come back from an experience that I had which has increased my heart rate and has you don't get the blood flowing, for example, going out for a run or exercising. This is when, immediately when I enter my desk, I have the video scripted. As we discussed in the previous day of the scathing. You have your videos already scripted. You have your points of the videos noted down. So in general, go for a run, go cook something, play with your dog, I don't know. And then come in your shooting room, press record button, and start recording long form videos. You can see that your energy levels, I'm going to be very, very high on top of that, the experience that I have. So again, it's usually working out or going for me personally. I usually go for a run. I run about 5 kilometers. All right. I don't know how many miles, sorry, from Europe run 5 kilometers. And then I go back to my office and immediately start again shooting a long form content and the long form video. And during the 5 kilometers that I run, I actually meditate on how this video is going to look like and the point that I'm going to be, you know. Covering in the video. So again, this is something that you will unlock with more trial narrow and Nasa more experienced videographer. But again, during the exercise, before I shoot the long form video, I just meditate in my mind how I want to communicate this message. Some good points that I can cover and then I go to my office, press record and record the video. All right, but in our case in this scale and week as we discussed, we're going to be recording again seven shorts and two long form videos. When I'm done with the first long form video, you're going to see when you're talking to a camera for more than 20 minutes, you entered the so called flow state. All right, then first of all, it's very cool when you enter this flow state because this is the state in which people enter when they tackle a task. That is extremely hard, but it isn't also easy, and this is when your brain enters this new, again, if you will, mode of operation in which it doesn't really anticipate a concert of time. It doesn't care about time, it doesn't care about the surroundings. All you do is that you're, you're hyper focused, if you will, in the current task that you're doing, right? When you exit this flow state, then you feel like a huge amount of satisfaction. And this is the flow state is directly connected and correlated to happiness. You see that people that enter this flow state more regularly in general a live more happy lives and are happier. All right? You will see that after you shoot your first long form content, we will feel very amazing and very fulfilled and very happy. What I suggest you, if this is true and this is the case, go grab a glass of water, rehydrate yourself, and then just move directly and shoot directly. The next long form content video. This is what I would do in your case. I wouldn't go for another run. I wouldn't start exercising again. I would immediately, if you entered this flow state and if you feel amazing after recording this big video, I would immediately jump and shoot the second video. After doing this for three videos or more, it gets exhausting, right? And you can be exhausted at the end of the day, but in my case, this just works perfectly for me. Again, just to summarize what you should do in this fourth day of the scaling week. You start immediately, if you start the day with again content and if content creation is do your primary task of the day you wake up, first thing you do, you have your short script it out again in a bullet point format or word by word, and immediately start and shoot those seven shorts to get them out of the way. This will take you about an hour to max. All right, After that, you go on with your day. Maybe you go for a run, you do something cool. You do something that involves your body, right? And then immediately when you come back from this activity, you start shooting long form content. You shoot the first long form content video, right? And if it goes great, if you enter this flow state, you can when you're done, after 20 minutes, after 30 minutes, depending on how long you want your video to be, just take a moment, drink some water, reflect on how the video went, and then immediately jump back. Jump back. And increase your productivity with the second long form video, right? This is, in my opinion, the optimal way to produce content, and the coolest way and the easiest way and the most effortless way to produce content. Because we could procrastinate all day. We could do all of those series of exercises that would help us, you know, meditating journal and doing all that stuff. But at the end of the day, all that matters is our output. All that matters is how many content pieces we produce per day. So we need to find this fine line, if you will, between productivity and well being. And this is exactly, in my opinion, where this fourth day of the scaling week comes in, comes into play, right? The shooting part of the scaling week. So let me know if this help you, let me know if this is helpful. This is the exact plan that I follow and this is the first time that I reveal it online. So I really, really hope that you find found value in this lesson right here and in the next day of the scaling week, in day five, we're discussing about editing some basic editing principles. If you should outsource, when you should outsource and what I would suggest in your case. Right. Thank you very much and I'm going to see you in the next day of the scaling week. 15. Day 05 Editing: So let gentlemen, welcome to this video to the fifth day of the scaling week in which we're going to be having a small conversation about editing. Right Now, keep in mind that I'm not going to dive into editing principles or how to edit your videos because first, this is a complicated subject. Well, it can get really complicated. It can become a really complicated subject which you need to focus on a separate, you know, type of lesson series of lessons. All right? And secondly, I have many different courses in which I teach you how to edit videos from start again to finish everything you need to know. I have courses on how to edit videos in final Katro. I have courses on how to edit videos in free editing software. I have courses on how to use AI to edit your videos. So there is no point in here for me to just dive into very detailed editing principles. What I want to discuss in this video right here, is the difference between editing your videos by yourself and if you should edit your videos by yourself versus outsourcing your editing to an editor. Right? And we touched about the subject before in discourse. All right? But I think that I have some small remarks to make which are going to make your life way, way easier. All right? So what I did and what I would suggest for you to do is to start by editing videos by yourself, actually. All right, so take the shorts, Take the long from videos. And for the first two weeks, for example, of the scaling week, if you know, actually put this protocol into play and are very serious about scaling your channels for the first two weeks, try to find your editing style and edit the videos by yourself if you have even a small, a very slight clue and idea on how to edit videos. All right. So again, even if you're willing to outsource your videos to an editor and you know, and you have the money to reinvest to an editor and you are 100% sure that you want to hire an editor, trust me. If you're going to become a con creator and if you want your videos to scale and infiltrate this niche so deeply, you will need to know at least some basic video editing principles, right? For many different reasons. The first one is that, let's say the editor sends you back something that you need. You just need to tweak something very, very small. You don't send this video back to your editor and have all of this process. Why do this all right If you can change the video by yourself, very, very simply. The second reason why you need to know at least some basic editing principles is to know if your editors are charging you as much as they should be or as less as they should be. Are they doing a good job? How hard is the job of your editor? How easy is the job of your editor? Right? A good, again entrepreneur if you will, because this is a business. At the end of the day, scaling a brand is a business, right? You know exactly the job of your editor, You know how hard it is, you know how easy it is, and you know, again, what to advise him. In order for you to do this, you need to understand some very basic video editing principles. And this is why I always encourage people to edit for the first two weeks, at least of their, again, Youtube channel or social media channels scaling lives. All right, so how am I going to do this? You're going to download a free editing software or a paid editing software, and you will use one more day or work more in one of the days of the scaling week to edit those videos. This is usually going to be day six or day seven, all right? During those days, you will learn basic short form editing principles, basic long form editing principles, and do your best job to edit those videos, right? The results you're going to get from this process is that, A, you will understand how hard it is to edit. B, you will get the grasp of some basic video editing principles and you will see which type of video editing resonates with your content. All right, so when it's time for you to hire an editor, and don't get me wrong, I absolutely have areas that work for me and I absolutely outsource all of my videos to editors. Right. But I know exactly and I figured out my style by myself. So I give them those videos that I have edited and I find that are perfect, and I tell them, hey, look, this is what my channel looks like. This is what I want my channel to look like. Copy, and try to match this style right here, right? Which is my style. And I know that resonates with my content, and it is an authentic style. So this is the best way to do this. Now, a second. A question that I get very, very often is, when should I start outsourcing? When should I hire an editor? Should I wait for my channel to start generating income in order to outsource my editing? When exactly should I do this? The answer is that you shouldn't wait until your channel starts generating income to outsource an editor, simply because this means that in order to get your channel, you have again, the numbers that it needs to start generating income. You need to be in those videos by yourself. So this will slow down the process. All right? Outsourcing videos to tor unlocks you time. All right? And time is something that we can't get back, but money is something that we can get back and many, many times because we always run out of time and we can change that, all right? But if we position ourselves correctly, we will not run out of money. All right? So yes, 100% start outsourcing, right? After those first two weeks, you will start outsourcing. And I know that it can be expensive and it is an investment in your business. But keep in mind that there are many, many editors, right, that offer to edit videos. And many, many editors that want to work with creators like you. Because once an editor starts working with you, he gets associated with your brand, right? And if he takes your brand as an editor and takes it to the next level. So for example, he helps you grow from zero subscribers to let's say 100,000 subscribers. This is a huge win both for you and your editor, right? So they also want to work with people and to take things to another level. Some people and I have done this in the past myself, you can give equity off your channel to your editor. So for example, say, hey, listen, I can't right now afford to pay you for every video that you edit. But what I can do is that I can give you percentage of the revenue that the channel will produce once it gets monetized, right? So pretty much you give equity off your business to your editor. This is something that has been done before and it is something very, very profitable for both you and your editor. So you pretty much agree, you both agree to work for free because you produced a comment for free. Here it's a video for free, and then you share the results when the results come. So this is, again, a bulletproof way for both of you not to lose at least money, all right? So in this way the only thing that you can lose is time and energy, which is fine, you know, because in most businesses, losing just time and energy is something, you know it's fine rather than losing like thousands and thousands of dollars, which by the way, an editor is not going to cost you thousands and thousands of dollars. Usually for a long form video, which is anywhere 6-15 minutes, editor charge anywhere from 40 euros. So $40 also up to $100 So it's not that like crazy. For example, for two long form videos per week, you can probably do this with, let's say $160 all right, per week for outsourcing the videos to a great editor though. So again, to reach up this lesson and to recap the editing part, I want you to download it. Editing software. I want you to get comfortable with editing software, right? Because you will be in this niche for a long time. You will be creating content for a long time. So it's a shame for you not to know how to edit, Okay. So please learn how to edit. Start editing your sorts. Start editing your long form videos. Research on how editing is done and what are editing principles at work. What editing principles don't work, right? And then once you've covered video editing and you know some basic principles of video editing, right, start outsourcing to a video editor, hire someone, pay him upfront or give him equity in your business. And this is just an amazing way to start scaling. And just an amazing approach on how to approach, again, video editing and outsourcing your work while scaling a Youtube channel. And just like that, we're done with day five of the scaling week. And now we're going to move into day six in which we're going to be discussing uploading. Right? Uploading destinations, should you upload yourself, should you use someone else to upload your videos for you, where you should upload and when you should upload, right? And all of these we're discussing in the next lesson of discourse. 16. Day 06 Uploading: So ladies and gentlemen, welcome to day six of the scaling week. And first of all, I want to congratulate you for sticking up until this point of the course, right? A big percentage of students by this time have dropped out. And this means that you belong in a small percentage of people that normally show up, right, but playful out. And this is really important and I really appreciate you just for the people that have sticked up until this point of the course. I just wanted to tell you that you can send me an e mail whenever you want in my personal E mail, which you can find in the description of the scores. And I will reply to every single one of you and give personal guidance to every single one of you if you're interested in, again, scaling and taking things to the next level. Right. Now in this lesson right here, we're discussing about uploading and more specifically, cross uploading. Because in day six, we will be uploading the videos that we have shot. Again, brainstormed, researched shot, scripted, edited. Right, It's time to upload. Now we're discussing again some uploading principles. Where should I apload? When should I pad, should should I schedule my posts? Does scheduling my posts harm my videos, All of that stuff? And then we're discussing about a very, very interesting concept of scaling, which is having a media team, which all a group of people, if you will, that cross upload your content into multiple, multiple social media platforms. Right? So let's start with long form content. Where should I upload long form content and should I schedule long form content? Right? The answer, of course, is that you should upload your long form content primarily on Youtube. But as we speak, Tiktok and other social media, again, applications have been allowing long form content to be uploaded there. Right? So ten minute videos, sometimes even 20 minute videos can be uploaded on Instagram and Tiktok. But your long form videos will find the biggest amount of success on Youtube because a bigger percentage of people that resonate with this longer format of content just chill on Youtube and consume content on Youtube. Again, we upload our long form content on Youtube, and now there are two ways to upload a video. You pretty much set it public right now. And once you set a video to public, it is just uploaded and it is live, right? And people can appreciate it. Or you can set your Youtube video as unlisted, right? And then you make it again public whenever you want. This is, for example, how you schedule your video to be uploaded in for future reference. For example, let's say that I have five videos ready today. I don't want to upload all five of those videos today, but I want to have them on Youtube. So I just upload them as unlisted. And when I wish to make them public, I just change the setting from unlisted to public. All right? This won't harm your views. So having a video as unlisted and then uploading it as a public video won't harm your views. All right? It's going to be the exact same thing as having a video public and then just uploading it immediately. So I don't want you to stress about this regarding long form content. Again, we upload on Youtube right now. Let's talk about having immediate team and let's talk about short form content. Now, in general, short form content should be uploaded on Tiktok, Instagram, right? It could also be uploaded on Facebook and it can also be uploaded in Youtube. Short, right? Some people don't want to cross upload their short form content in all of those social media applications for various reasons. Right, I get it. But keep in mind that we really don't want to leave a social media application outside of the equation because we are just leaving a huge piece of the cake, a huge piece of the pie in the table, right? So you just upload in as many social media applications as possible, because again, this is how we produce a bigger amount of content pieces. For example, one short form video uploaded on Youtube shorts, on Instagram, on Tiktok, and on Facebook is four right content pieces. So you can see just the exponential growth of a number of content pieces. All right, so that's that. Now imagine we have again one short, but this one short is applauded by one account into those four, against social media applications. Let's say we have a media team of five people, right? And these five people have again one account in all of these social media applications, right? And these five people cross upload every one of your course in these social media applications, every one of your videos in these social media applications. So you can see the exponential growth of your videos. Now, this isn't as good as it seems because if this was the case, everyone would have a media team with 20 people. They would send them the sorts and you have just sort of everyone everywhere. That's not the case. And the thing is that if those sorts form content places, again, Tiktok, Instagram, Facebook, those applications figure out that someone posts the same video, so the same video is uploaded twice there, they usually flag the video and take one of the two videos down. So you can't really upload the same video twice. Right. It gets flagged, it gets shadow bound. So this doesn't work. What you can do is you can apply small changes. All right, in each video, you can have every single person of your media team apply small changes in the short that you will give them and then cross uploaded in the accounts that he has. Those are some advanced principles that we could perhaps discuss for future reference in a future course. But for now, just want you to know that there is this concept of a media team and people have grown with short form content with a media team. All right. I want you to know this and again as pump, if you just are a one man show and you want to scale and you want to grow, upload long form content, Youtube short form content, you cross upload it into all of those short form content destinations. And if you do this on a weekly basis, then you follow the scaling week principle and the scaling week protocol that we discuss in this course. You will be successful. And this is just inevitable, right? Because it just, it depends on the amount of time and persistence and energy that you invest into this, all right? But trust me, all of the information is here is in discourse and it is just waiting to be applied by you. So these were the remarks that I had to do regarding scaling. Now we're moving to the final day of the scaling week, which is the seventh day. The seventh day of the scaling week will be devoted into resting and reflecting, because if we don't reflect on the work that we produce, we will never improve more on resting and reflecting in the final lesson of the course. 17. Day 07 Resting and Reflecting: So welcome ladies and gentlemen to the final lesson of the scores, and in the seventh day of the scaling week. First of all, I'm very, very happy that you made it at the end of the scores, and I'm really, really grateful for you, again, consuming all of the content. I really feel like you will get a lot of value out of the scores. And if you did so, I would really appreciate you to just do a random stranger online, me a kind gesture and leave a positive review again, if you enjoyed the lessons. All right, now in this lesson, in this final lesson, if you will, we're discussing about a very, very interesting topic which is resting, Very important and reflecting to the work that we did in the past week. And of course, strategizing, doing an analysis on what is going to be happening in the next week, right? This is very important. And you should dedicate one day out of the seven days of the week just to rest, right? And again, many people just work, work, work broken, then they burn out. All right. So please rest and reflect. So how do we rest? We close the cameras. We don't check our stats for some hours in that day. We do not think of concentration at all. Do something else. Go for a bike ride, go for a run exercise. I don't know, watch a movie. All right, anything. It's very important for you to just switch this concretor mold off and enjoy life because again, life is about balance and we shouldn't overdo it. All right, now regarding reflecting, let's turn on this creator mode again. Because we need to analyze the data that we had the previous week. We need to check out some key performance indicators, right? Of our videos, of our culture actions, and of our content in all of the different websites that we uploaded. Wherever we see a problem, we need to identify it first and solve it. And we cannot a problem if we can't compare the data that our video has and our videos in general have with established historic data that we know that work. All right, So the data that you should check pretty much is how much your channel has grown. So if your channels grow, this means that you're in the right path. This means that you're actually solving problems. This means that people find value in your videos, right? This means that your channel grows, which is a great indicator of success. All right? And the second one is the rate of growth. So how much did your channel grow, right, Compared to the previous week? Did it grow 5% 10% 20% What did you do that drove you to this growth? Then you see you check, for example, I applauded this short or I changed my strategy in short form content. I changed the way I script the videos, I outsourced them to my editor. I hired a new editor. You know, there are many things that you can tweak, but if we don't measure something, we can't improve it. All right, so that's one thing that I want you to take from this lesson right here. You can't improve something that you don't measure. So the more things you measure, the more parameters you measure. And again, this scaling principles that we discuss, the more successful you will be into improving things. All right? So some things that I like to measure, for example, is the amount of content produce. How much content did reproduce this week? Was it more than the previous week? Was it less than the previous week? All right. What did I do correctly? For example, how many people clicked on my thumbnails? What is the percentage, if you will, of people that clicked on my thumbnails, of people that viewed thumbnails in their home page, and people that clicked. So this gives me an understanding of how good my thumbnails are. Then what is the retention rate? What is the audience retention rate? Which percentage of the people that actually click on the thumbnails of my videos stay throughout the whole video. All right. And you can compare the data that you get each week with the previous week, and again with historic data that are established. And we know of the average videos, for example, on Youtube. If you're above average, congratulations you're doing something great. And with consistency, you will inevitably succeed, right? If something isn't working, then you son analyze the specific problem. Why is it not working? And change some things in the next weeks to come. And this is how you improve, ladies and gentlemen. You find problems, you analyze those problems, you solve those problems, you reanalyze the problems. Next week is the solved. Did I solve it? Did I not solve it? Why didn't I solve it? So this is the approach that I want you to take. All right? Of course, we must view this in a systematic way. We discussed about systems in discourse, the importance of systems, all right? Economy, production system, a strategic approach system, all that stuff. But sometimes we need to dive ourselves inside the system and refine the system for it to work like a clock. All right? So this is what's going to be happening in the seventh day of, again the scaling week. This is usually Sunday. All right? So in Sunday we rest, we take it easy. All right? And we just check the key performance indicators of our videos. All right? It's just take numbers and we note down numbers. All right, so this was the scaling week. I really hope that you enjoyed it. And again, I had a blast creating this course for you. I think that I'm going to create more courses on this because I'm very passionate about that stuff. Again, I would like to thank you for sticking up until the end of this course. And I really encourage you to create and submit a class project, right? Because I will be 100% answering in every single one of your class projects giving you feedback. So this is also again, a great way to connect with me as a creator. Right, so then you're master. I'm going to see you in the next course.