Using AI and Chat GPT for Content Creation: From Planning to Uploading

1. Introductory Video AI Content Course: So we all know that Chapin artificial intelligence have completely transformed the way that we consume and the way that we produce. Content research have shown that the amount of videos, the amount of content produced after the launch of Chachi in November of 2022 has almost doubled them before. And with the rise of short form content production on Youtube shorts, Tiktok and Instagram reels, it is only going to keep increasing and increasing, trust me what I say, that those people who know how to leverage artificial intelligence and how to utilize this huge computing power of AI and chip have seen exponential results. While those who don't are just left behind. Now when I was introduced to this concept of utilizing the power of Chip artificial intelligence for our content creation, I was pretty overwhelmed. I knew that there was a huge possibility, but I just didn't know where to start from after spending countreds of hours researching, reading every single book, and implementing all of the known ways to utilize the power of artificial intelligence and Chachipt to grow social media platforms. I can safely say that it all comes down to four secrets, or four steps, if you will. That will get you ahead of 99% of creators. And those secrets, ladies and gentlemen, are exactly what we're going to be analyzing in this masterclass that you've stumbled across. So hello everybody. Welcome to this course. My name is Lambos and I've been creating content for the past six years. During my time as a content creator, I have managed to scale my Youtube channels and my businesses to millions and millions of views and thousands of subscribers in record breaking time frames, while also teaching thousands and thousands of people how to do so. I am extremely passionate and educated on artificial intelligence and content creation and I'm very happy to present to you the latest master class that I have created. So this course right here will take a complete beginner that has absolutely no idea regarding artificial intelligence and ChachPT and after 11, easy to digest lessons will transform him to a well informed creator that knows exactly the steps needed to utilize the full potential 100% of AI and ChachiPT to grow as a content creator. So this course starts with a deep analysis of ChachiPT. We're going to be covering everything that you need to know regarding this platform. After that, we're going to move into how to perform topic research and basic audience research using Chip artificial intelligence. And then comes this beautiful lesson in which we're going to be constructing our target avatar secret number one out of four that will be revealed to you gradually in this course. Right here, having our target avatar created using chip, it's going to be very easy for us to brainstorm his core problems and provide video solutions to those core problems. And ladies and gentlemen, this is the secret recipe that will help you never run out of video ideas with Chachipt. After that, we're going to have a master lesson regarding gear in which every single one of your questions regarding equipment will be 100% solved. And finally, in the tenth lesson of the scores, I'm going to show you how to transform the long form content that we're going to be creating into countless of short form content bits in a matter of minutes. Keep in mind that back in the day and when I say back in the day, I mean one to two years ago before artificial intelligence was out there. This used to take two to three days. Finally, the last lesson of the scores is a master lesson on search engine optimizing our long form content. In this final lesson, we will cover everything there is regarding search engine optimizing our content to appeal to the search algorithm of Youtube. And drive consistent, organic views to our content and to our channel regardless of ongoing trends and without having to pay a single dime on ads. So ladies and gentlemen, welcome to the complete course on everything that you need to know regarding utilizing the power of artificial intelligence for our content creation. And I can't wait to see you in the first lesson of the scores. 2. Class Project Description: Ladies and gentlemen, thank you very much for enrolling in this course. Now, there is a lot of information and a lot of very cool things that you're about to learn in this course right here. But before we start, I would like to mention what your class project would be for this course right here. Now this course is centered around content creation after utilizing the power of artificial intelligence. Now, one of the most useful lessons in this course right here, is the lesson which we create together our target avatar. And we brainstorm the problems, the core problems of a target avatar, and then find solutions to those problems, everything through chat GPT. Now your class project, right, is to brainstorm your own target avatar. All right, think of the problems, the core problems that your target avatar has a right. And then brainstorm some solutions with Cha Chi PT. We're going to be doing this together, so I don't want you to stress about this, but what I want you to do is that I want you to copy the profile of your target avatar, the problems of your target avatar, and the solutions, which again, we're going to be together brainstorming. In the next lessons that will come, I want you to copy them from Chachi Pt. Paste them on a Word document and applaud them as a PDF to the class project description down below in this course right here. This is a great way to connect with me as an instructor because I will be personally reviewing every single class project that you guys submit and giving feedback, okay, regarding to how successful your creation of your target avatar was. And again, the identification of the ten core problems of the target avatar and obviously it's solutions. All right, so thank you very much for being here. Without any further ado, let's dive into the first lesson of the course. 3. Introduction to Chat GPT for Content Creators: So ladies and gentlemen, thank you very much for enrolling. And I would like to welcome you to the first lesson of this course in which we're going to be mastering the utilization of artificial intelligence and ChagPT for our content creation. And again, this is a huge course, it is a master class. And we will cover every single thing that you need to know and every single aspect we can be utilized from ChachPT for our content creation. But in order to dive into these lessons and understand the hands on experiments that we will be conducting with ChachiPT, we need to understand what open AI is, what ChaTPT is, and some general information around artificial intelligence. So this is exactly what we're covering in this first lesson right here. This first lesson is going to be an introduction to ChachiPT. We're going to be analyzing every single thing that you need to know around this artificial intelligence program. What information should we input to ChachPT? What is a prompt? And how can we utilize the power of artificial intelligence for our content creation? And then we're going to be diving into analyzing the overview of this program. So we're going to be launching ChachPT, and we're just going to be going through the general overview of this program. By the end of the Stesson, you will be familiar with what ChTPT is, what a prompt is, and with the general again, overview of PT. So thank you very much for being here. I'm very excited to start this journey with you and let's launch our first Powerpoint presentation for this course. So again, welcome everybody to the Introduction to Chat PT, which has 100% revolutionized content planning, distribution, and consumption. So we're going to start by analyzing what is ChachiPT. As we all know, Chachi is an artificial intelligence model that has been developed by Pen AI in November of 2022. Open EI is the company that has actually created Apt and Chip is an artificial intelligence language model. This means that it is proficient in natural language understanding and generation. Now when we're referring the fact that it is proficiently natural language understanding, we're referring to the fact that we can input prompts. We can input information, it understands the information of the prompts that we input, and it generates relevant answers. And this, ladies and gentlemen, is exactly what we're going to be capitalizing on for the creation of our content. Tpt can also engage in human like conversations with users. So pretty much how we're going to work with TP is that we're going to be inputting information. All right? And it's going to be answering our questions, if you will, in a human like conversation, which is valuable for both us and this artificial intelligence program. But how does Ch TPD work? Tpd is trained on vast and diverse text data, which enable you to provide valuable assistance in various fields writing including education, research writing, problem solving, and of course, content creation. Tps capabilities make it a versatile tool for content creation. As most, if not all, content is just information being distributed in different means. And all of the information, the most basic type of information distribution is what text write and scripts. And this is exactly the main point, the main feature of TPT that we are going to be using for and content creation, script information and copy isn't just going to be used for our videos, it's going to be used for our videos. Planning for ideas generation, for contegration itself, and many other factors that we're going to be analyzing in this course right here. Okay, so Chip, as we said, can engage in human life conversations with users, offering instant and coherent responses to a wide range of queries. And prompt, ladies and gentlemen, at this part of this process right here of this presentation, I want to focus on the word prompt. You need to be familiar with what a prompt is in order to continue with discourse and to understand how to maximize your potential with ChachiPT. What is a prompt? This right here, as we're going to be seeing in the next part of the son. Right here is the message bar in which we input our information. We input our prompts to access Chip and to engage with ChachPT. Now, prompts are input queries or statements, if you will, given by users. So it's given by us to engage in conversations with this artificial intelligence language model. A prompt is pretty much what we write, what we type in this message bar with ChachPT. Prompts can take the form natural language questions, incomplete sentences, or specific instructions that guide the artificial intelligence response. So those are just some types of prompts. As we said, we were going to have some natural language questions. For example, suggest five hot topics in this niche, okay? Or what is the best way to film a video on an iphone, okay? Those are questions, incomplete sentences, just like for example, my target avatar is Mike. Mike's favorite hobby is. And then we let Chagpt complete this sentence or specific instructions. For example, create a content strategy plan for next week based. The information that I've been delivered to you in this chat right here. Okay, so based on the quality of our problems, and if you're going to be taking something home from this lesson, is the sentence right here, based on the quality of the problems that we input to ChachiPeT, this is exactly what we're going to be getting out of ChachiPT. We need to be very targeted and very spot on with our prompts. Okay. Users can use problems to seek information, ask for explanations, or generate content, as we said, tailored to their specific needs. Okay, The answers and the information that we're going to be getting from chat GPT is directly proportional to the quality of the problems that we input. The quality and relevance, okay, of AI's responses are influenced again by the clarity and specificity of the prompts provided. So if there is something that you need to study and you need to get good at in order to maximize your reach and maximize how much of a chips, artificial intelligence power you're going to be utilizing is the quality of the prompts that you input chip. Also, you really, really need to understand, this is context aware. This means that it can retain information from previous interactions within the same conversation and this is extremely valuable. You don't need to refresh all of the information that you have on one chat with ChachiPT. Every time that you input a prompt, you can really engage like actually genuine conversation with this program. And TPT will actually remember what information you have been giving to it and what you have been saying with each other, if you will, in the same chat. This is extremely valuable because as you can imagine, in the same chat we are going to be, let's say we're going to be brainstorming our target audience, our target avatar, the pain points of our target avatar. And due to the fact that Chip will remember all of these things, then we're going to be creating at the same chat, our content strategy, our content creation, and some brainstorming ideas on how to turn long form content into short form content. Now all of these are going to be on the same chat, which means that ChachPT will have a lot of information about our niche and the content that we're going to be creating. So this is one of the highest leveraged parts of artificial intelligence and chat GPT. Okay, now another thing that you need to remember is that prompt influence on responses. Right? The way prompt is framed, as we said, significantly impacts the artificial intelligence output. So I want to remember that users can fine tune the responses they receive by adjusting the wording and tone of their props, right, Ensuring more precise and tailored answers by chat PT. So please screenshot this slide right here. It is extremely important for you to remember that the quality of your prompts dictate, right, the output that we're going to be getting from this artificial intelligence model. Also, you need to know and you need to be aware of potential bias in the responses, right, that char TPT creates. So obviously, open AI is a company, companies around by people, and ChchPT may have datasets that receives information from all over the web. But this doesn't mean that information isn't biased sometimes, right? So, despite its remarkable capabilities, Ch TP may sometimes exhibit biased responses due to the data that it's been trained on, right? So users need to be aware of this and carefully frame prompts to avoid reinforcing any existing biases. Especially if you're creating content, right, for social media based on things that are happening right now in the world. You need to be aware of potential biases in the responses. Now we've talked about it, we've talked about the importance of prompts. We talked about how important it is to actually give out the correct prompts to receive the correct information from ChachiPT. What are the implications? Okay, what are the implications of this tool in content creation? Are the application of this tool in concreation? I think we know the answer to this question. Of course, there are many applications of this tool in content creation and those are just some of the applications that we're going to be diving in the scores. So we can use ChPT for content planning, we can use PT for trend identification. All right. It has been trained in modern data on the marketplace for search engine optimization. This is one of the most huge ways to utilize the power of TPT. It's extremely valuable. The search optimization capabilities of ChachiPT, we can perform target audience research and more specifically, target avatar creation, which is going to be one of the most valuable things. Again, we're going to be creating with ChachPT, it's going to be used for copyrighting, idea generation, automation of repetitive chats, and obviously transformation of long form to short form content, which is absolutely amazing. And back in the day it would take, you know, many, many hours of editing. But now this course, I'm going to be explaining to you how to do this in just a matter of five to ten clicks of a button. And all of those factors right here used to take extreme amounts of time back in the day. This is why this course is so valuable. And this is why you need to pay close attention to those lessons. Because once you understand how to truly utilize the power of chachPt, you're going to be saving just huge amounts of time and energy into tasks that otherwise would be repetitive and wouldn't be fun, you know, in this content creation process. Because as concentrators, all we want to do is just turn on the camera, talk to the camera, and just create content. We don't want to mess with search engine optimization or, I don't know, trend identification or target audience research. Those are boring stuff. But we can outsource and we can leverage our actions with Ch PT. And this is exactly what we're going to be doing in this course. So now it's time, I think, to have a look on the software, have a general overview on how the software looks and how we're going to be approaching ChachPT in the next lessons. So I'm going to see you once we launch ChachPT. This right here is the interface that you're going to see once you sign up and create an account in open AI. This is the interface of ChachPT. Now the first thing we can see up here is that we can actually upgrade to GPT four. And what GP four is, pretty much it is just a paid service of open AI. If ChachPT 3.5 is the free version, P four just has a higher computing power. And I want to specify that for this course right here we're going to be using arch P53 0.5 And there is no need for you to upgrade right now at this point to charpy four to follow along in the scores. Again, you don't need to spend a single buck to actually follow those lessons in the scores. So what do we see here? We see a big gap that needs to be filled with prompt and more information. And some suggestions, again to ask GPT. Just to give you a basic outline, if you will, of what PD is capable of providing. Now this right here is what we're going to be focusing on, and this is the prompt bar. This right here is where we input our information. Our prompt, let me change the language. Okay, this where we're going to be inputting on information, our prompts. And by pressing this button right here, we are actually going to be engaging with in conversation with ChachPT. It is extremely basic user interface. Now another thing that I want to note right here is that if you want to access previous conversations that you have with the artificial intelligence model, you can press on this button right here, which is the sidebar. And all of those are conversations that I had with ChachPT. Again, I use this program a lot because it is extremely helpful, as you can see, for search impromization for Youtube. All of that stuff, I also use ChiPT to study for my medical school. Again, a lot of usage right here. If I open any of those conversations, I can dive into the previous topics. And obviously as we said, PT is going to be remembering our conversations, all of the things that we discussed about. It just keeps track of them. So you don't need to just remind it, just like you would remind, for example, a human being, if you were interacting with it. For example, just to input a very basic prompt, I can ask, hey, give me ten bullet points on what you are capable of doing, right? Give me ten bullet points of what you're capable of doing. Certainly, here are ten bullet points outlining what I'm capable of doing. Again, you can see how fast, first of all, it generated all of those ten bullet points. So we've got natural language understanding, information retrieval, context, content generation, text summarization, language translation, programming assistance, all of that stuff. This is pretty much how you engage with P. If you don't like the input, the prompt, right, that you delivered, you can press it here. Just rephrase your prompt. For example, let's say, we could say, hey, create a poem, a short poem. Okay, We don't want it like a song, a short poem on what you're capable of doing. So let's see. Created again, in the realms of thought, I come alive, a digital mind ready to thrive. I process words and knowledge. Vast, answering questions from first to last. Again, it is very smart. We can, as you can see, just created a whole poem in like 2 seconds or something on what it can do. So again, there's a lot of things to cover it here. I hope you enjoyed this first lesson which we analyzed some basic things again around chip, what is a prompt, How we can utilize the power of Chaipt for content creation. And again, just a basic overview of this program. Now it's time to actually get to work and start by analyzing the first step that every content creator should stress about. And this is audience research. We can't be creating content without knowing exactly our target audience, and researching our target audience. It's going to be extremely easy with Chad GPT. So, in the next lesson, we're taking a hypothetical scenario of a content creation niche. And taking this niche, we're going to be researching our audience, okay? That we're going to be delivering this content too. Thank you very much. Thank you again for rolling in this course, and we're going to see you in the next lesson. 4. Using AI for Topic Research: Ladies and gentlemen, welcome to the second lesson of the scores. In this lesson right here we're going to be discussing about how to perform basic topic research, right, While utilizing the power of chat GPT before we perform audience research and before we create our target avatar, it is very important to have our topic nailed down. And our knees nailed down. Now, even if you have a topic ready, right, and you have performed topic research, it is very important to follow the steps in this lesson right here, before we brainstorm our target audience and before we create our target avatar. Why is that? It is very simple by inputting some prompts that I will be creating and giving to you completely for free in this course right here, we're just going to be giving Chip more information about our content, right? This is, if you will, a way to inform TPT about what our nice is, what our content is, and then the answers right in the information. So we're going to be extracting from Chip in future lessons, right, In the audience research and in the target about our creation lessons, which is two of the most important lessons, right, in this content creation course right here, right, are going to be more accurate because ChachPT will have more context around our topic, right? So it is very again important for you to perform topic research even if you know your, even if you know your topic at the end of the day, this will only help you. And perhaps it will also open your eyes into new genres of your topic, of the content that you're going to be creating. Okay, so another thing, before we dive into actually launching PT and launching our prompt list, I want you to know that this prompt list is going to be completely for free. You can either screen shut the slides of this presentation and copy the prompts that I'm going to be using in your PT again program. Or if you want to have a direct copy of this prompt list, you can send me a message, an e mail. And I am going to be completely sending you this prompt list for free. So this is the introduction of the lesson. Thank you very much for being here. And let's dive into how to perform topic research with Chat GPT. Ladies and gentlemen, as you can see right here, this is the prompt list. And those are the prompts that we're going to be using in this lesson right here to perform topic research. In this part of the window I have opened Chap, and this is just the general overview that we analyzed in the first lesson of this course. So how are we going to tackle this? We're going to be copying a prompt just like this, for example, and pasting it in ChachiPT. It's just a matter of following the instructions that I have added on each one of those prompts. So let's paste, for example, the first prompt, which is my online course page or my online page, right, Online courses or let's say, content to help customers achieve goal benefit. Now we're going to be replacing, for the sake of this video right here. Online course with content creation and online courses with videos. All right, to have just a more direct response from Chip. So let me paste this right, and let's change this prompt. So my online course page, we're going to, just going to change this to content page. Okay, my content page offers videos right, to help customers achieve goal benefit. So this is the first thing that we need, right, to analyzing we need to actually agree on before we continue with the scores and with those lessons, what will our imaginary niche be? So what I was thinking is fitness for surgeons. All right, so my page offers videos to help surgeons, all right, get more fit, more fit, and feel better on their operations. All right, so this, for example, would be an imaginary niche and imaginary content that I would be created. I will be creating content, for example, to help surgeons get more fit and to feel better, basically get more fit, to feel better on their operations. Okay, so this is not a question prompt, this is an informative prompt. We're not looking to get something out of Cha Chip at this point. What we're looking for is to inform TPT about what our content is about. So all of this right here are the feedback that we got from ChachiPT that sounds like a valuable and specialized research for surgeons, right? Maintaining a physical fitness is crucial for medical professionals, especially surgeons, as it can help improve their overall well being and performance in the operating room. Here are a few things you might want to consider when offering videos to help surgeons get more fit. So we've got content variety, professional guidance, safety first, accessibility. But we're not going to be valuing the answers that we got from GPT, right? Because we just want to inform GPD about what our topic is about. Now, the next prompt at this point that we need to input, which is extremely important, is this one. Act as a market trend analyst and provide insights on the future of, okay, I'm going to paste this online video fitness content. So let's see if GPT can actually give us feedback on if our niche is good enough, act as a market trend analyst and provide insights on the future of online video fitness content. So certainly as a market trend analyst as you can see now we gave Chip this role of a market trend analyst. Now Chip acts as a market trend analyst. I can provide insights on the future of online video fitness content. So personalized fitness experiences, for example, the future of online video fitness content, is likely to be highly personalized interactive workouts. Okay, just give us some suggestions on how we can actually tailor our content more in more ways to our audience. So we've got VR for example, an augmented reality in the future, or community and social integration in our content. Health and wellness focus, nutrition and meal planning integration, wearable tech integration, sustainability and eco friendly workouts. Right? All of that stuff which Chip as a market trend analyst gives us, you know, suggests us for our content, but we're not going to be focusing on the information that we're getting. Because again, this is tailored to the content that I chose, which is this random niche. But what I want you to take out of this is that in those first two prompts that we have created, those are not even questions. So the first thing is that we just gave information Chip about what our page offers. Just gave us feedback, right? And then we ask Chip to act as a market trend analyst again and provide insights on the future of this niche. So again, we haven't even asked a question yet. We're just giving information to get information and populate this chart of ours in order to make it ready to perform audience and target avatar research. Now the next prompt we're going to be using is act as, again, as a market researcher and provide insights on the competition. Okay, in this niche. In this niche, let's see, I misspelled niche, but I think it's fine. As a market researcher, I can provide insight in the competition within the niche of online video fitness content. This niche has been significant growth and competition in recent years with various players entering the market. Here are some key insights. Okay, so we've got all of those competitors. For example, like diverse competition, influencer led platforms, fitness apps, subscription based services, big fitness brands, tech start ups, all of those are our competitors. Okay? And we also need to make P aware that those competitors are there, and make PT aware that we are also, you know, we want to take into consideration the fact that there is competition in this niche. Now, one thing that I think that P didn't get actually correct here, is that it provided insights in the competition within the niche of online video content. So let me be more specific here. Okay, act as a market researcher and revite insights on the competition. Okay, in the niche of fitness for surgeons. Okay, let's see what's going to come up to. We get, again, specialized fitness programs, online video platforms, personalized training, medical associations, fitness equipment manufacturers. Again, similar results. We're going to move on with the next prompt. Act as a market trend analyst and provide insights on emerging trends, again, in fitness for surgeons. Okay, so let's see what emerging trends are. Here we go. For example, personalized fitness plans, mental health and stress management, digital health platforms, functional and cross training. Right mind and body connection. Those are very valuable prompts. And if I were you okay, I would copy the answers that Chip would give me and I would paste them in a Word document to have for future reference because we're going to be using them when we're brainstorming our content in future lessons. Okay, so this is important and I want you to be noting those down. But again, we're going to be having the chats saved in our chip profile, so there's no problem here. But again, if you want for future reference, you can create word documents and save those again, chance that we have in word documents. Another problem we could use is suggest ten course topics in the niche of this. And we're not going to be using course of course, we're going to be suggest ten video topics in the niche of fitness. Okay, four surgeons. So let's see what ten video topics it could suggest, for example those. This is just a part of this whole process with P, when ChachPT really utilizes its power and it can feel the power of the artificial intelligence program. Look at all those ten video topics that created like this. We got ten minute surgeon stretches, right? Mindfulness meditation for surgeons, Effective workouts for surgical residents, balancing act yoga for surgeons, right? Incorporating HIIT, high intensity interval training into your surgeon fitness routine. So those are of extreme value as you can imagine and you can see in future lessons how much we're going to be utilizing this prompt right here. Now, if we're just overwhelmed with all of those prompts, we can use this, follow those answers, We can use these prompts, rank these, okay, from most to least popular. Okay, this is actually cool here. At this point of this lesson, we're going to be utilizing the effect that PD has and the feature that PT has to remember, okay, previous interaction that we have with the program. I'm not going to copy all of those topics and paste them in this part right here. I'm going to delete this and I'm going to see rank the above topics from most to least popular. Just by saying the above, PD understands that I'm referring to those answers that it gave me. You can see that this, for example, is the most popular mindful meditation for surgeons, straits stress reduction techniques, right? So based on the information and the datasets that Chachipt has right, on this topic right here, it actually rank those topics and this, for example, is the least popular topic, okay? And of course we can compare the topics two or more cop topics together. What are the differences, for example, between result one and result two? And we can pretty much compare two or more topics together. And this ladies gentleman concludes our second lesson of discourse in which we analyzed on how to utilize our prompt list and Chachpt to perform some basic topic research. Now we don't want to get something out of ChachiPt at this point. We're not going to be creating any content at this point. The most important outcome that we got from this lesson right here is that we let PT know some information about the topic that we have chosen. We let P know what are, for example, the most important and relevant topics in the general niche that we've chosen. We let know what is this niche, which is, for example, fitness for surgeons. And now we can move on in the next lessons to perform audience research and target avatar creation. Thank you very much for being here. I'm going to see you in the next lesson in which we're going to be utilizing the same prompt list. Obviously another page of the same prompt list for target audience research. Thank you very much, I'm going to see you there. 5. Performing Target Audience Research with ChatGPT: Now the second parameter that we need to establish, and the second checkbox, if you will, that we need to check if we want to be creating successful content online, is that we need to identify our target audience. Now, in this lesson right here, not only we're going to be identifying our target audience, but we're going to be setting grounds, okay, to create our target avatar. In the next lesson, again, it is very important to identify our target audience and perform target audience research in the same chat GPT. Chat again, right in the same chat box. The fact that again, chat GPT has the ability to recall information that has been previously established in the same conversation. So all of our con creation process starting with topic research, then Auden research target after creation, and then content strategy brainstorming. And at the end, creation is going to be done on the same chat box, right on the same exact conversation with chat PT. This is the ultimate way to leverage this artificial intelligence program. Now, why do we perform target audience research? Well, first of all, we need to identify the people, right, in which we're going to be referring with our content. How can we target someone and how are we going to be creating compelling content, right? Which is going to be targeted and will drive organic views to our page. If we don't know who we're referring to right on top of that, we need to have enough information about our target audience. Because we'd want to know in which platforms our target audience usually goes online. All right, content doesn't only go to Youtube content, we can distribute content on Tiktok, on Instagram, on read it on Facebook, on Youtube, on Facebook, groups on Facebook, marketplace, on Facebook posts. So depending on the age, the demographics, the right, the socioeconomic status of our audience, they're going to be hanging out on different places online. So this brainstorming process will help us identify exactly who we want to target, right, and where they are found online. On top of that, while identifying those factors, those are going to be very helpful for us to create our target avatar. And you see that once we create this target avatar in the next lesson of the scores, it's going to be extremely easy for us to identify the pain points of our target avatar. And once we identify those pain points, this is exactly the part in which we're going to start leveraging even more artificial intelligence and Cha TPT because we're going to be solving those pain points with our content, ladies and gentlemen, and this is why our content is going to be so successful. But all of this needs to be done in favor of our contegration process. So we don't need to rush with all of those details there will come later in the course. For now, let's focus on performing target audience research the correct way. Again, while utilizing the prompts that I have created and are proven to work with PT. Again, just like we did in the previous lesson, I'm going to open my prompt list. We're going to be copying and pasting our prompts from my prompt list again to PT. And we're going to be tailoring our prompts again to fit to our topic that we brainstormed in the previous lesson. Thank you very much for being here. Welcome to the target audience research lesson of the scores. And let's launch chatPT and our prompt list. And start with this research. So as you can see right here, we've got our prompt list with the target audience research. All right, segment opened, and right here we've got TPT. So what is the first thing we're going to do? We're going to open this side bar right here and access our previous chat with ChchiPT to refresh. All right, in this chat right here, what we did is that we asked for ChachPT to act as a market researcher and provide insights on the competition. And in general, in this niche, we brainstormed our niche in this chat. Right, And we ended the previous lesson with ten video topic suggestions in the E of fitness for surgeons. So this is our fitness for surgeons. Now let's move into, again, gaining more information around our target audience. So we're going to do this with the first prompt, which is which people do you think would benefit more from? And then we paste at this case course topic in my prompt list, but you can just past your general content topic. So let's see what's PT. We'll answer that. Which people do you think would benefit more from? All right, and this is our problem solving part in which we need to pay here a fitness program, let's say, for surgeons from fitness. Okay, Video content for surgeons. Let's see what it answers. So fitness video content designed specifically for surgeons can benefit several groups of people. As we said, surgeons, surgical residents, right? Medical students, healthcare professionals, wellness and fitness instructors, medical schools and training programs, hospital administrators and patients. So why did I paste this prompt right here? Because before we even copied this prompt, you would be like, okay, I know what my program, which people would find value in my program? It's going to be surgeons, right? The program is called Fitness for Surgeons, But look at how many more suggestions we got out of BT. Right. Out of this prompt. So again, it is worth asking questions that you pretty much know the answer. Because TPD doesn't answer with just one sentence, it answers with multiple sentences. And it actually, this is part of the brainstorming process. It gives you more ideas. So for example, before we entered this problem, we would think of, okay, my program fits only for surgeons, but it fits for residents, it fits for medical students, it fits for healthcare professionals. And in the future, we can tailor our content, right? We can tweak some small parameters in our content. Okay, not deviate from our core subject, but tweak some small parameters to slightly, if you will, change the core core theme, but slightly change the theme of our content to appeal to a demographic, right? So healthcare professionals, medical students, surgical residents, all of that stuff. So let's move again to the second prompt, which is a act as a market researcher and provide insights on the media consumption habits of my target audience. All right, but okay, before we enter this, all right, let's say assume that the above mentioned individuals and groups of people are my target audience. All right? So I pretty much established in chip the fact that those people, again patients, hospital administrators, medical schools, again healthcare professionals, medical students, surgical residents, are my target audience. Well, you would be like now, you might be thinking, you know, this is a target audience research when we know our target audience, why are we still engaging with Chip? We're inputting as much information as possible, right? To generate in the future the best optimized content as possible. Those are steps that you need to take in order to get the best results out of TBT. Remember, the more information we give to this program, the better information we're going to receive, right? So even if you know something, you won't lose anything just typing it as a prompt. So now that we have established, all right, that this is my target audience, let's go ahead and paste this prompt right here. Act as a market researcher, right? And provide insights on the media consumption habits of my target audience. Extremely, extremely, extremely useful prompt. One of the most useful prompts that you can ask regarding target audience research and one of the most highly leveraged prompts in general in content creation. This prompt will lead us to identify where those people hang out, if you will, online, and how we can find them and which content we are going to be brainstorming to target them online. Because if you can imagine in professional journals and medical publications, we can be creating Tiktok videos, okay, To reach those people. They won't appeal to them, so we need more professional, for example, content to appeal to those people, right? So let's see where they hang out, right? So again, the media consumption habitat my target audience, right? My target audience. It refreshes our surgeons, surgical residents, medical students, healthcare professionals, wellness and fitness centers, fitness instructors, all that stuff. So it is essential to understand how they consume various types of media. Here are some key insights based on their likely media consumption habits. So we've got professional journals and medical publications, right? All of those people, we know that they consume content on journals and medical publications. So they also go to medical conferences and webinars, right? So we could tailor our content to fit the professional viable of a medical conference and a webinar, or online forums and communities. This is where medical students, for example, hang out if you want to collect information. E learning platforms, right? Of course, social media they have linked in for networking. They also use Youtube. They also use Tiktok, but mostly for entertainment, right? So all of those places could be potential ways to reach those people, right? And I want you to know e mail newsletter for example, right? Podcasts, medical apps, print media. So those are extremely valuable insights that we already have regarding our target audience. Now, each and every single one of those categories, content destinations online, has a specific way that we need to create content in order to appeal to its algorithm, right? So you can imagine that E learning platforms, for example, in order to reach those people on e learning platforms, we need to drive ads, right? Or to pay for ads to have our content be seen there. Right. On Youtube though, we can create organic content and distribute it based on our target audience. On email newsletters, our content should be completely different than on Youtube, on podcast. Right? So how cool is that, that we already know where those people hang out. And again, if you don't want to copy all of those information and paste them in a word file, then have this word file, you know, printed out. And Analyzed somewhere. Just have all of the information. In this chat that we have opened with Chachipt, which is getting bigger and bigger. So we know that we're inputting more information and this is just better and better as it goes on. So the next thing that we're going to do is that we're going to ask Chachipet to act as a market researcher, right? And provide insights on the psychographics of my target audience. Okay, act as a market research and provide insights on the psychographics of my target audience. Why am I asking this to ChachipT? Well, I'm asking this because understanding the psychology of those people is a key factor in successful content creation. When we're creating content, we want to tap in the emotional part of our viewers. So being able to decode, all right, if you will, the psychographics of our audience. It's going to give us an insight on which parts we need to emphasize on and which parts we need to leverage to create successful content. For example, regarding, okay, understanding the psychographics of our target audience in the initial fitness for surgeons is crucial, right, For tailoring your content and marketing strategies effectively. Exactly what we said. So here's some insights on the psychographics of your target audience regarding motivation for fitness, right? We've got professional excellence. Many surgeons we know are highly motivated by their commitment to delivering exceptional medical care. So we can tap on this excellence, right, On this field of excellence that they're already into, which is surgery, right? And we can tap in to this, again, sense of excellence for motivation for fitness or for example, stress management. We know those people are stressed, right? Healthcare workers are in general stressed surgeons, medical residents, healthcare professionals are often often work in high stress environments. So we can tap in the fact that our fitness program relieves stress. In addition to that, those people are committed to lifelong learning. Those are just aspects of their, Again, psychographics. How valuable is this prompt? Right? Extremely valuable because right now we know exactly the areas that we need to tap in, in our target audience. In this case, is there fact that they're committed to lifelong learning, right? Or that they have time constraints? Or that they're associated with community and peers, or their adaptability and problem solving. So all of these are parts in which we can tailor our content right to appeal. And we know, because we utilize the power of artificial intelligence, that those are parts of the lives of our target audience. And if we create content, for example, on these aspects of their lives, we're going to be tapping there. Again, psychology, right? So we know that we're going to have successful content creation if we tap in those fields. So what is the next prompt? What is the age range of the intended audience of our content? So let's copy this. Paste. Okay, what is the age range of the intended audience of the target group, let's say, of our target group. Okay, what is the age range of our target group? Obviously, we need to know the age range. And you would be like, okay surgeons right there. Anywhere from 40 or 30 to, I don't know, 60. But it's not superficial as you think. As you can see, we have a huge target audience, way bigger than we thought. And it comprises of medical students, surgical residents, surgeons, healthcare professionals, wellness and fitness instructors, medical schools. Again, all of those guys right here, we know their age. All right. We just want to impudent for such apt to have for future reference. So let's move to the next prompt, which is what is the educational background and level of knowledge of the target audience. All right. Of the target audience. So again, we highlight the fact that those are educated people. The right highly educated people. As you can see, again, medical students are typically in early stages of their medical education. Surgical residents have completed medical school, now are in the midst of their surgery training. Surgeons are established, right? So we just have a general educational background. As you can see, it can vary, obviously, because we have a huge, again, demographic of people right here, especially. It's kind of ironic because it is a very targeted niche, but we've managed to tailor this targeted niche, which is fitness for surgeons to a wider demographic. And this is just one of the great things that we can do with artificial intelligence and Chachi Pet. All right, so let's leave this here and move to the next prompt, which is actually extremely, extremely important. What are the interests and motivations of the intended audience in regards the topic of your content, right? Of the content. So this is going to give us very valuable insights regarding what content we need to be generating again. Okay. The interesting motivations of your intended audience in the Nie of fitness for surgeons are influenced by the unique demands of their profession and their desire to achieve optimal well being and professional success. Here are some interesting motivations. So we've got, again, professional excellence, stress management, health and well being, time efficiency, lifelong learning. Does those factors right here, do those points remind you of something? The answer is yes. It reminds us of this prompt right here. Let me show you, yes, this prompt right here in which we asked about the psychographics of our target audience. As you can see, those two problems are very, very similar. Because the interests and motivations, right, they come from the psychology of our target audience. So the answers that we got from the interests and motivations of our Internet audience is exactly the same as what is the psychographics of our target audience. So you can imagine that if such gives us the same answer in those two prompts, which may be different, but they have the same core. How important it is to understand the answers of those problems and actually utilize them for our marketing campaign, our contigation campaign, and our selling campaign. So very, very important answer to this prompt and very, very valuable prompt. So obviously, what are the preferred learning styles or modalities of the intended audience is extremely important, right? Because we need to know how we're going to be targeting them and what type of content we're going to be creating around the niche of fitness. The answer that we've got right here is visual learning, interactive learning, simulation and case based learning, hands on training, online video content, E learning platforms, mobile apps, Right? And we again, can be creating content on different content, right, On every single one of those categories. So different videos regarding visual training, interactive videos, simulation and case based learning, hands on training, online video content, E learning platforms, mobile apps, all of those stuff, you know, required different types of content. And there's really not just one type of content to fit everything. We can do this, but the more we individualize our content to each one of those platforms and each one of those different learning types, the better outcome we're going to get. Now in next essence, I'm going to show you how to actually get long form content and transform it into short form content. And in this way we're going to be covering a huge amount of destinations, if you will, of content. Because we're going to have our long form content. We could be uploading the video, those videos on Youtube, on linked in on Facebook, read it on Instagram even. Right? And then using artificial intelligence, we're going to show you how to cut down this long form content into shorter content bits, right? Completely for free with four or five clicks. So for free and extremely easy. And then those short form content can be redistributed into more short form content. Fuel consumption destinations such as Youtube sorts, Tiktoks, right? Instagram reels. So this is going to be done in another lesson. But just for this reference criteria, I just wanted to show you how many different learning styles and modalities can be utilized for our intended audience. So finally, this is the final problem we're going to use. Suggest ten ways for us to reach our target audience. Extremely, extremely valuable. Prompt right here. Suggest ten ways to reach our target audience. How can we reach our target audience? So now that ChachiPt has every information possible around our target audience, we talk about the psychonalytics, their educational background, their age, their beliefs, their motivations. Right, so now Char TPT knows everything. We have noted everything down in this chat right here. On behalf of CharchiPT. Now it is time to utilize this final prompt right here, which is suggest ten ways to reach your target audience. So the first way is, for example, with educational workshops, online video content, with social media marketing, with e mail marketing, with content marketing, with partnerships, with medical conferences, with fitness apps. And you can see that the common denominator in every single one of those categories is the fact that content can be tailored to appeal to every single one of those categories. Right now, before we andert and I would like to highlight one thing if we asked this prompt trade here, suggest ten ways to reach our target audience before we have asked all of those prompts again, this strategy that we're analyzing in this course wouldn't work. And it wouldn't work simply because suchPT wouldn't have all of the information that we gave and we brainstormed together. There is a reason why I have numbered these prompts in this numbered list right here. I don't want you to be using the last prompt, for example, at the beginning of your brainstorming process. I want you to be using those prompts as I have pasted them in this list right here. So ladies and gentlemen, this was the lesson. I hope that I didn't exhaust you with this lesson, but this was this amazing and very, very helpful lesson regarding target audience research right now that we've closed the chapter of our target audience. We know the desires, the age group, the socio economic status, the demographics, their desires, their psychological factors that make them consumer content, right? We know pretty much everything regarding our target audience. It is time to individualize this concept even more. And we're going to do this in the next lesson by identifying our target avatar. Right? You will see in the next lesson this amazing process of target avatar identification. And the fact that once we name our target avatar, and once we describe the desires of our target avatar and the pain points of our target avatar, then it's going to be extremely easy for us to tailor our content right, To deliver and appeal to those pain points. And once we do this, this is the ultimate recipe for successful content online. So thank you very much. I'm going to see you in the next lesson of the course. 6. Creating our Target Avatar with ChatGPT: Ladies and gentlemen, I would like to welcome you to this fourth and extremely valuable lesson. Of the scores, this fourth lesson could be, perhaps the most valuable lesson that we would have in all of the modules in this course right here. Why is this course so valuable? Because due to the fact that in the previous lessons, we have brainstorm our target audience and we have understood some basic principles around chaPT and how to utilize the power of prompts, right, to get what we want out of ChargPT. Now it is time to put all of this knowledge into practice and actually create our target audience, our target avatar. It is completely different to brainstorm your target audience and create your target avatar because target audience is pretty much assumptions around which people will benefit from our content or where we should tailor our content towards. Right, but creating a target avatar gives a personal, if you will, vibe in this whole brainstorming process. And it's going to be extremely easier for you to create content if you know exactly who you were referring to. All right, so not only to give you just a small recap of what we're going to be doing in this tation right here, creating a target avatar. We will give a name, a surname, All right, and a whole background story of one person that's representative of our target audience. All right, and from now on, once we're brainstorming our content and when we're creating our content, we will be thinking exactly what does this exact person want to view. All right? What content does this exact person want to be, you know, delivered, right? So why do we do this? We do this. The fact that you would argue that, you know, maybe if we tailor a content to appeal to a wider audience, we would be more successful rather than narrowing down to a single amateur. So why do we actually choose to directly target a single human being, if you will, a single type of human being with extreme detail. In this process, we do this because people aren't as special as they think they are. Right. And if there is one person that we can target with our content, usually, I mean, the odds we have 8 billion people in this planet more than let's say 100, 200,000 people are going to be exactly like him. With the same hobbies, the same aspirations, the same everyday routine, the same everyday lives. So it is much easier for us to visualize who we're talking to. If we create a target avatar. This is exactly what we're doing in this lesson right here. So thank you very much for being here. Let's launch GPT. Let's launch our prompt list. And let's dive into creating our target avatar. So here we are, ladies and gentlemen. On this side of our screen, we've got our prompt list right, which by the way, it's going to be completely free for you Get right. And I suggest you to download this prompt list because it's going to be extremely important and it's going to just set you free in this whole creation process. Right? So those are the ten prompts that we're going to be using. And again, in ChachiPT we are on the exact same Chatboox that we have been using for all of the lessons of the scores. We've talked many times about this. It is very important for you to perform all of those tests and add all of those prompts in the same Chatboox. Because chachPt just has more information about what we are doing, right? So what is the first prompt that we're going to be creating when we're creating our target avatar? The first prom is this. Give me, give your target avatar a name, age and gender, describe their background and current life situation. Let's add this prompt right here. And let's see what SuchiPT we'll answer certainly here. Let's create a target avatar with the Nie of fitness for surgeons. Right, so this is Dr. Sarah Mitchell, for example. She's 34, she's a female. So let's see your background. Dr. Sarah is a skilled and dedicated surgeon with a specialization in orthopedics. She completed her medical degree at a prestigious university and subsequently went through rigorous surgical residency and fellowship programs. She's currently employed at a renowned urban hospital where she operates on a range of orthopedic cases, from joint replacements to complex spinal surgeries. So look at all of this, look at all of this background that we have been given to our target avatar. So this is our target avatar, Dr. Sarah Mitchell. Right? If I were you now, I would copy this, right? I would copy all of the information that we're brainstorming right now about our target avatar and paste on a word document. And perhaps I would also print out this word document to have it on your desk, because we are going to be coming back to this word document multiple times when creating our content. Right? Our target avatar is something that we want to revisit and revisit many, many times if we want to be specialized with our content and targeted with our content. So this information right here is very important. So let's see, for example, the life situation of our target avatar. Sarah's current life situation is characterized by a demanding work schedule. All right, Her days are filled with surgeries, patient consultations, and hospital rounds. She frequently takes on additional responsibilities at the hospital, such as teaching, mentoring medical students and residents. All right, so despite her remarkable career, she's aware of the importance of maintaining her own physical and mental well being. So you can see that we might have created a target avatar. We might have given a name, a surname, right, And just a background on this person. But this doesn't, those problems don't apply only on our target avatar. It's just easier for us to visualize a person having the problems that we're about to solve with our content. Right, so this is the name of the game, if you will. So here's a problem. Balancing work and life has become a priority for Sara, and she's looking for ways to incorporate fitness and stress management into her daily routine. Her motivation is driven by her desire to stay at the top of her game professionally while ensuring her long term health and wellness, right? So those are the general information that we got with the first prompt, and look at how much info we got about Dr. Sarah Mitchell in the first prompt. So let's move on to the second problem, which is, what are the primary aspirations and goal goals of your target audience? What do they dream of achieving in the short and long term, right? So let's ask this, okay? And keep in mind that our goals and aspirations, okay, they don't, okay, to have anything to do with the content that we're creating. So right now, we don't need every single answer that such a bit is giving to us to be related with the content that we're creating. We're just creating a general outline of a person right here. We're pretty much creating a person right now. It's history and not every single aspect of our target avatar is around fitness for surgeons. Right. So I need to remember this and it's completely fine if the answers that we're getting right now are not that relevant with the content. With the needs that we're targeting. With our content. Right, so let's see your target in the needs of fitness for surgeons. Several primary aspirations and goals that reflect her dedication to her profession and her commitment to personal well being. So some short term aspirations and goals, for example, are balanced work, work and life integration, Stress reduction, improved physical fitness, right, Establishing a supportive network. So those are some things that she wants to achieve. Now, some long term aspirations are professional excellence, mentorship and education, personal well being, community leadership. So you can see, obviously the long term aspiration of a surgeon isn't to have reduced stress or to be fit is more of, you know, excellence, mentorship, education. I don't know, improving science stuff. So obviously we're not trying to appeal to the long term aspirations and goals of our target avatar. That being said, as you can see in the short term aspirations and goals, you can see that our content and our product, if we sell a product around fitness for surgeons, absolutely appeals on stress reduction and improved physical fitness. So we keep this information about our target avatar, about Dr. Sarah. And as you can see now Chat PT knows that this is our target avatar, right, Dr. Sarah Mitchell, right? It knows our knees, which is fitness for surgeons, and it knows its primary aspirations and goals, right? So this is the importance of using the same chat, right? You can see that now starting to gain the benefits of using the same chat for all of our prompts and all of our research in this configuration process, right? So the next question that we're going to ask, such BT is identify the main pain points and challenges that your target avatar faces in their daily life or work. Absolutely essential prompt right here and one of the most important problems that you're going to be asking in this whole course. Identify the main pain points and challenges that your target avatar faces in their daily life or work. Right? All of the lessons that we had up until this point, right, researching a target audience, creating our target avatar, has led up to this moment right here. Once we understand the pain points and challenges that target avatar faces, then we can tailor our content to appeal, right? And filling those gaps, and this is where we are going to be going viral. Dr. Sarah Mitchell, your target avatar faces several significant pain points and challenges. That's good for us in her daily life and work as a surgeon. These challenges stem for the unique demands of her profession and the need to balance her career with personal well being. So what are her pain points? High stress, work environment, long working hours, physical demands, mental fatigue, right? Limited personal time, balancing work again and personal well being, Peer pressure, continuous learning and enhancement, sleep deprivation, isolation, lack of tailored wellness resources. So all of those pain points, right, or at least the pain points that are more relevant to our needs and the content that we're creating. We will try to solve with content, right? We will try to solve with content and those papers right here. You can see in future lessons you will find out that we will copy them, right? And we will ask for solutions to those problems and tangibly will provide actually solutions to those problems. And especially more deeply, it's going to provide solutions to those problems that we can solve with content. For example, to give an example, but we're going to dive deeper in next lessons to this high stress work environment. A video that we could create here is, for example, how to decrease stress while working as a surgeon. And inside the video we would plug our fitness content, right? So you can see that we approach those people based on the problem that they have, which is high stress work environment. We provide a solution to this problem which is, let's decrease your stress while working with what our problem solving content which is fitness at this case, right? So let's move to the next prolet, which is what are the deep desires or Unfulfilled needs that your target avatar has. What drives them on a profound level, right? Extremely important prompt. Because all of the problems that a person could have and all of the problems that we could solve with our content could be either around health, around wealth, or around relationships, right? So in this case, the deep desires of our target avatar could be either a health desire, a wealth desire, or a relationship desire. In this case right here, we're not talking about wealth desires because surgeons are pretty well off. We're not talking about health relationship desires that much where. But it was mentioned that she has some peer pressure, but mostly we're talking about health at this case right here. So we're creating content to tailor in the niche of health. So let's see, what are some deep desires. Personal fulfillment, right? Sarah desires personal fulfillment through her work as a surgeon. Professional excellence, obviously we talked about this mentorship and legacy, right? She learns to become a mentor to the next generation of surgeons. Stress resilience. One of her profound needs is to build resilience to stress and maintain her emotional well being, Balanced life, right? She deeply desires a balanced life where she can excel in her surgical career while also prioritizing her personal well being relationships and leisure activities. So all of these right here are the deeper desires, if you will, not a superficial desires. For example, I want more muscles or I want my back to hurt when I'm operating. Those are some a bit deeper desires that our target audience has. It is very important for us as content creators to understand, write, and decode those deep desires. And then tailor our content to not only appeal to the superficial desires that will make our audience click, but also appeal to the deeper desires of them to make them stay and watch our videos, right, so the next prompt is, describe your target avatars, hobbies, interests, and pastimes outside their personal life. We're going to copy paste right here, right? Okay, it's not going to be that important for our content. But that being said, if you want a complete target avatar profile, if you will, we need to also mention these. As you can see, GPT has a lot of hobbies and pastimes, right? To suggest us, we've got physical fitness, nutrition, reading, meditation, music and art, travel exploration. So you can see that this target avatar right here is consciously trying to increase its health, right, With physical fitness, nutrition, reading, writing, meditation. So you can see that our target avatar is concerned about her health. She wants to optimize her health. All right, This is why this is the ultimate, the optimal target avatar for our content. We're talking about a surgeon because we're selling fitness content for surgeons. Right? And we're talking about surgeons that are actually passionate about her health and they want to take their health to the next level. So this is exactly our target ava right here. Let's move to the next prompt, which is what values and beliefs are important to your target avatar? What causes or issues do they deeply care about? So let's see. Dr. Sarah Mitchell, right, holds a set of values and beliefs that are important to her and she deeply cares about certain causes and issues that are aligned with her professional and personal aspirations. Some of the values, beliefs, and causes that are important to her include commitment to patient well being, right, professional excellence, balanced and well being, right, community and mentorship. So you can see that now we're getting answers that are getting a bit repetitive. This is a good sign. All right? This means that it has pretty much given us all of the information that it has on our target audience, right? This means that we have given, first of all, the correct prompts and the correct information to Ch TPT and we're getting back 100% let's say, of the output that we can from GPT. So this is a level that you want to reach, right? This is a level that it is desired. It is desired to be reached regarding our target Abt creation. And once we copy all of the answers that we've got, we can paste them in a Word document. And even if we start a new chat with ChachPT for example, we can create a new chat and add as a prompt, this is my target audience. And paste our whole word document with our target audience that we have brainstormed right here. So again, keep this as a word document. You never know when you're going to need a new chat with chachPt, just paste this whole thing and let GPT know about all of this information, right? And now let's move to the next prompt which is list the influencers, Okay, thought leaders or role models that your target avatar looks up to or follows very important prompt right here. Because if those influencers, right, and role models have a special way of talking or have content online, for example, a special way of delivery of content, We can mimic those people. And we know that it's going to appeal to our target avatar. All right, so those are some doctors. I'm not going to get into too much detail here, Okay, We got Dr. Sanja Gupta, we got Dr. Angela Duckworth. All right, so all of those people, those are real people by the way, right? I'm not going to get into too much detail here, but in your target avatar, if you see that those people are creating content, short form content or long form content, you can see and compare to which content goes viral and why it goes viral. And we will know that this appeals to our target avatar. And we will try to mimic the content of those people, because we know that it is very successful with our target avatar. So the next prompt is, what are the risks? The sources of information and media your target avatar consumes regularly, right? This include websites, podcasts, or magazines. Again, in the same fashion of the influencers that target avatar looks up to. Right? We want to know the sources of information and media that our target avatar consumes. All right, so we've got, again, medical journals publications, conferences, websites. All right. Health and wellness, blogs, podcasts, networks, mentors and colleagues, medical literature. So all of that stuff we also have brainstormed, if you remember, in the target audience research. But now in the target avatar it gets a bit more personal. So for example, in podcast, Sarah listens to health care and wellness podcast during her commute or while exercising. Podcasts like the White Coat Investor or The Doctor's Kitchen provide insights on financial well being and nutrition. So for example, you can see that we're talking about very tailored answers right here. And those are the answers that we want to copy again and paste on the word file of our target avatar. Another very cool thing that you can do in your target avatar is to search an image of a person that would look like your target avatar. For example, a 34 year old female Dr. And add this image in your Word Document. Again, the more information you add, the cooler this whole process would be. I know that some people print out the pictures of the target avatars that they have brainstormed and literally set them above their cameras, right? So when they're talking to a camera, they're referring directly. They're looking at their target avatar. This is how deep you should go into this process if you want to be extremely successful in this ni. So now let's move to the ninth prompt, which is, imagine a typical day in the life of your target avatar. What challenges do they encounter and how does your offering address those issues? So let's see what PT will actually answer here. This is a very important prompt certainly. Let's walk through a typical day in the life of Dr. Sarah Mitchell. So we know that she's a surgeon, right? She awakes extremely early. She goes in the operating room, but by 07:30 right in the afternoon, she starts lunch. But finding healthy and lutritious goals and options in the hospital cafeteria can be challenging, right? So she strives to maintain a balanced diet. At 01:00 P.M. she meets with colleagues and students to discuss patient cases and all that stuff, right? And we know that those surgeons work up until the evening. So how can we offer and how can our offer address the issues that she has along her day? Right. You can see at 06:00 P.M. right after work. She might have limited personal time for relaxation and socialization with friends and family. And at 08:00 P.M. she seeks ways to manage stress and unwind from the day's challenges. And her need for stress management and well being is paramount. So how does your offering address those issues? We could say, and we could add, for example in our surgical fitness model that we have stress management resources or time efficient workouts that she could just sneak in her day right. Nutrition guidance, personal excellence tips, community and support. So all of those could be ways to enhance our offer, to add to our content, to appeal to our target avatar even more. So now we're going to go to the tenth and final prompt of the lesson right here, which is write a short story about your target avatars journey from their current situation to achieving one of their aspirations. And how your product or content played a crucial role in this journey. This is actually a prompt that we would use. And the answers to this prompt is, aren't that important for us? Simply the fact that we need to have created content in order for this story to work for us. But this could be an amazing example of how somebody that enrolls in our program or consumes our content or subscribes to our Youtube channel, write what the desired outcome would look like, right? And we want to know what the desired outcome of our target avatar would look like. Because we would tap in this desired outcome and we would try to sell this exact desired outcome when presenting our content to people that view this, right? So again, you could see, for example, that Dr. Sarah's journey to achieving her aspiration of maintaining a balanced life while excelling in her surgical career has a challenging, yet was a challenging yet transformative one. Her commitment to professional excellence, mentorship, and personal well being was unwavering. But she needed the right tools and resources to achieve her goal. Through her journey, Dr. Sarah Mitchell not only achieved her aspiration of a balanced life, but also made a lasting impact on the health care of the community. The fitness platform has played a crucial role in her transformation, providing her with the tools and community she needed to excel professionally while maintaining her well being. Okay, so those, all right, positive aspects right here are the exact positive aspects that we should tap in and try to sell as the dream outcome of our content. And this pretty much concludes the lesson in which we brainstormed our target other. I hope that you enjoyed this lesson. I know that it was a bit longer than expected, but I really, really want you to understand the importance creating a target avatar. So I encourage you to go ahead, download the prompts, add them to your GPT program, tailor them to your niche. And create your target avatar. Give it a name, okay. An age, a background, hobbies, aspiration, pain points, all right. It's every day life. And once you're done with your target avatar, don't forget to also add an image just to give some extra life to your target avatar. Once you're done with your target avatar, we can move to the next lesson of the scores. Now, in the next lesson of the scores, which is going to be a lot shorter than this lesson right here, so I don't want you to stress about this. We will be piling up the needs that we have noted down in this section. And we will be suggesting or generating, if you will, with Chachipeti solutions to those needs. We need to have those solutions to the needs of our target altar noted down because in future lessons, we're going to take those solutions and I'm going to show you how to transform solutions of problems our target avatar has directly to video content ideas. This ladies and gentlemen will be your recipe to never run out of content ideas. So thank you very much and we'll see you in the next lesson of scores. 7. Identifying the 10 Core Problems of our Target Avatar: So hall everybody and welcome to this fifth lesson of the scores. In this lesson right here, what we're going to be doing is that we're going to be taking and decoding, if you will, the profile that we created, this target avatar. We will be pointing out the problems of the target avatar that we have created. And then we will be suggesting solutions to those problems with solutions. We're going to take those solutions again in the next lesson, right? And create video content ideas based on those solutions. Now to be successful in this approach. To be successful with this strategy, which is pretty much to suggest solutions, our target avatars, problems. And capitalize again on this information gap that we have as providers of our offers obviously. And our content against our target avatar that doesn't know how to fulfill those demands, those needs, right? This process right here requires us to have completed all of our previous steps, right? And those previous steps is to understand ChargPT, to research our target audience. To create our target avatar. To again, attract a lot of information around our target avatar. And now that we've done all of this, again in the same chat, right, in the same chat box with chargPT, It is time to list as many problems as we can and then gradually be suggesting solutions to those problems which are going to be transformed later on to videos. All right, I hope this makes sense. And this is the ultimate approach in creating content. Because at the end of the day, especially this type of content that we're creating in this course right here it is, informational and educational content, all right? And when people want to be informed or educated, it is very clear that there is an information gap. And they usually have a problem that wants to be solved, right? So it is very easy for us to come in this information gap with the information that we have that is capable of solving the problems to those people, right? And delivering this information, delivering those datasets in content, right? So this is exactly what we're doing now before we launch such a P, before we start again generating prompts and actually listing out the problems, and listing out solutions to those problems. I would like to ask you a question. Would you be interested in doing a random act of kindness? Would you be interested in helping a complete stranger that you have never met before completely for free in 3 seconds. If someone came to you and ask you to help a complete stranger, right? That you will never meet or perhaps never meet. All right, In 3 seconds. And you know that you will help him massively, would you do it? The answer is yes. I encourage you to leave a review in this course, a positive reviewing discourse, that it's going to really help me out as a course creator if you're finding value and you want me to be creating more courses. All right, so thank you very much. If you leave this review again, enough with this small pulse and let's get back to our regular program with ChaPT. So the two final prompts that we ask ChpT to gain information around our target avatar is, first, imagine a typical day in the life of your target avatar. What challenges do they encounter and how does your offering address these issues? So we got a general outline of the problems of the issues of a target avatar, but they're not listed as bullet points. And we really want to list those problems as bullet points if we're going to be again, providing solutions to those problems and suggesting those solutions as information with our content. So this won't do it for now. It's great if we want to outline our target avatar and have it on a Word document to review afterwards. But it's not going to work for this lesson right here. And the next prompt that we gave is write a short story about your target avatars Journey from their current situation to achieving one of their aspirations, right? How your product on or content played a crucial role in that journey. So again, this is perhaps to visualize the demand, or if you will, the outcome that our target amateur wants to have. The desirable outcome, if you will, after enroll into our program or after consuming our content right now, we don't need to introduce a lot of new prompts right here, simply just the fact that because we have everything in the same chat, and you can see we've been chatting with Chip a lot here. All of these are problems that we have added because we have gave all of this information, we've given all of this information to ChachPD. We just can go ahead and ask some prompts to identify the problems of our target audience. So what is the first prompt that I'm going to ask here? It would be create a bullet point list of ten of the 15, let's say ten of the ten biggest problems that are target avatar faces around our niche or regarding. Our niche. And let's see what GPT will answer here. Certainly, here are ten of the biggest problems, that Dr. Sarah Mitchell, right? Our target avatar in the niche of fitness for surgeons. So, all right, we've established that GPT knows who is our target avatar and what is our Ie faces. So we got high stress levels, right? The demanding nature of surgical work leads to high stress levels, right? Long working hours. Surgeons often work long hours, right? Leaving little time for personal life and well being. Physical fatigue, mental fatigue, balancing work and personal life, stress, resilience, healthy nutrition, fitness integration. All right? It's hard to incorporate fitness routines in the daily lives. All right. Peer pressure and expectations, professional growth and personal well being, all of those are, let's say, the ten biggest problems of our target avatar. Now, ladies and gentlemen, it is time to decode those problems, provide solutions to those problems. And in the next lesson, we're taking those solutions and we're transforming them right into video ideas just to give you a brief explanation. All right, A general outline, if you will, on how this would go. It would be, for example, we know that those are the ten most valuable and the biggest problems issues, all right, That this target avatar is facing right now in her life. Let's talk with the first one, high stress levels. What content could we create, right, in order to solve this problem, right? So let's start with the first one. Suggest another prompt. Suggest three ways to solve the first problem of high stress levels with our in our Ni. Okay, in our Ni, let's just remind again of fitness for surgeons. This is the way in which you need to work. After we have created our target avatar, and we have identified the ten core problems of our target avatar, it is time to decode each and every single one of those problems and provide solutions to each and every single one of those problems. Right, with our off with our content. And that's exactly what we're doing right now. Let's see the three solutions that we got for the first problem of our target avatar. It is mindfulness, right? And stress reduction techniques. Supportive, community tailored work to life balance resources. Okay, again, addressing high stress levels in the initial fitness for surgeons is crucial for the well being of healthcare professionals. Here are three ways to help alleviate this problem. So we've got mindfulness and stress reduction techniques. All right, developer and provide mindfulness and stress reduction resources tailored to surgeons. Right. This may include guided meditation sessions, deep breathing exercises, all of that stuff. So we've got those three solutions to our problems in later lessons again, and more specifically. In the next lesson, I'm going to show you how to take those solutions and create multiple videos right in each and every one of those solutions. Which is the name of the game and which what we want to be doing with our content. For now, let's leave the solutions there. And if you want to take this one step further, I would take the solutions. All right. From Chip would take them. I would copy them, based them on a Word document. And this is, Ladies and gentlemen, how you find unlimited ideas for your content. Unlimited content ideas. Let's move to the second problem. All right? And we want to be doing this for every single one of our problems, all right? Because once we have everything listed down, it's going to be completely easy for us. Very easy for us to provide solutions and content ideas. Long working hours, right? I don't know. Let's see what's going to suggest us. I'm not sure if GePTic can actually is just a problem, a solution to this problem. So it's just three ways to solve the second problem of high working hours, of long working hours in our niche, with our niche of fitness for surgeons. I'm not sure GePt is going to be effective here. But let's see. Long working hours are a common challenge for surgeons, and finding ways to manage these hours is crucial for their well being. Here are three ways to address the problem of long working hours. For example, time efficient workouts and routines, right? I mean, it doesn't really solve the problem of long working hours, but it suggests a solution to the other problems, right? In a manageable time frame, which is good enough, flexible fitness resources, again, develop content that emphasizes flexibility and fitness planning. Right? Surgeon schedules can be unpredictable, right? Or wellness integration in the workspace. Collaborate with healthcare institutions and hospitals to promote wellness initiatives within the workplace. All right, Of fitness classes or stress management sessions during lunch breaks or between shifts. So those are just three suggestions that GPT has to give us. Now I want you to know this. We don't need to ask only for three solutions to each problem. We could literally ask for 1,000 solutions for each problem. Bt but obviously the quality of the solutions that we're going to get will decline as we suggest, as we request, you know, more and more and more solutions. So I found through personal experience, and this is what I'm teaching in discourse, to ask for three solutions on each and every single one of the problems. Again, you're going to take this, you're going to copy those solutions. All right, I want you to paste them in your Word document. Let's move to the next problem, which would be physical fatigue. Now in this case right here, we obviously have a lot of solutions to the physical fatigue part because fitness helps with physical fatigue. So let's say suggest five ways to solve the third problem, right, of physical, let's see physical fatigue with our niche of fitness for surgeons. Let's see five ways now, not three. Addressing physical fatigue is vital for surgeons to maintain their performance. Well being, right, here are five ways to tackle the problem of physical fatigue and the initial fitness for surgeons. Right, so we get functional strength training for example, or yoga stretching exercises or post operative recovery workouts. Or guidance on ergonomics and workplace adaptions, hydration, and nutrition education. So all of those ways. Now to give you a snakwak of the next lesson, what we're going to be doing is pretty much we're going to be taking the first solution of the third problem, of our target avatar that we have created, which is, for example, functional strength training. And we could create a video for example, which is how to all right, or give me a second, how to decrease physical fatigue as a surgeon with functional strength training. Or how to use functional strength training to never feel exhausted after surgery again. All right, and this video would be recommended to our target avatar. We'll click on this video, consume our content, lacquer content, consume more of our videos. And this is how our channels and our communities will grow. So you can see now the true power of artificial intelligence, the true power of GPT, and the true brainstorming process that we have been doing in those lessons. It's starting to pay out. Let's the next problem. We don't have to go through every single one of those problems, right? But let's go, for example, in the mental fatigue problem. Okay, Which is a big one. So let's copy this. Suggest for example, let's say three ways here suggest three ways to solve the fourth. No, just the problem of mental, mental fatigue with our niche of fitness for surgeons and Pitt has pre registered that our of fitness for surgeons is content based. It is video based. It suggests video based answers to those problems, to those questions we've got. For example, mindfulness and stress reduction practices or cognitive fitness workouts or sleep hygiene and recovery strategies. This would be a great idea for a video. For example, best sleep strategies to decrease mental fatigue for surgeons, all right, Or how to decrease metal fatigue for surgeons. All right, best sleep strategies. This could be, for example, a video that we would create. Again, the titles and descriptions attack, all of the stuff is going to be search engine optimized and we're going to be doing this with PT. I don't want you to stress about this, all right? So those are the three solutions that we've got. Let's move, for example, to a final. Let's do a final one, all right. Fitness integration. That's a good one. All right. Let's see how to solve, all right. Suggest three ways to solve the problem of fitness. All right. Fitness integration. All right, with our nee of fitness for surgeons. Let's see. So integrating fitness into the demanding schedules of surgeons is key challenge. Here are three ways to address the problems of fitness integration in the needs of fitness for surgeons. We've got time efficient workouts al right again, wellness programs at the workspace. Now I don't want to bore you with providing solutions, right, to my target. Avadorcause's going to be completely relevant, right, To your, from your target Avador that you have created through this process. All I want to show you right here is that we need to identify those problems, right? And suggest solutions to those problems. And now it's time to take those solutions, right, and transform them into video ideas, right? Because it is one thing to have a general solution into a problem. For example, wellness programs at the workplace, At the workplace, right? But as a complete other thing, to have a ready video idea that you know that the search engine optimized, For example, search engine optimized, that is highly searched and of high demand. So this is a complete other thing and a complete other science that we're going to be analyzing right later in the course before we move into the lesson in which we're going to be taking those solutions, those answers that we gave in this short lesson right here, and transforming them into content. I think that it is of key importance to have a small parenthesis right in this course and a very, very small lesson on storytelling. Why want to have a lesson on storytelling? Well, it is very simple. We are utilizing Chaipti, we're utilizing artificial intelligence. We are using right artificial intelligence. But we need also to take advantage of our creativity, of our ability as human beings to inspire others with our words, with you know, our actions, with our history. And this is something that Chachipetsn't going to be very easy for Chachipet to replace, right? Chachipt can replace this genuine human connection that you can have through a camera with another human being. And it is good to have all of this information. It is good to have brainstorm, you know, a target avatar. But if you can't communicate to the heart of your people, to the heart of your audience. And if you can't actually, you know, provide the solution to the problems that your target audience has genuinely. And after seeing if you will, your target audience directly to the eyes and communicating the solutions to its problems, then he will be replaced by TPT. You know what we are as content creators is just communicators. Communicators of information. We're capitalizing on this information gap that we have on our audience, right? But if you want to be a great communicator, you need to understand the power of storytelling, right? Utilizing the power of artificial intelligence. Utilizing the power of apt. It's cool, all right? And it's going to save us a lot of time. It's going to save us a lot of energy. Right? That being said, we don't want to be completely replaced by ChachPT. How are we not replaced? How we are not going to be replaced? All right, with ChachPT is by understanding some core principles of storytelling. The next video, the next lesson of the scores. It's going to be a very short guide on how to become this lackable character. Right? A guide which I have learned through a very, very important book that I've read, right? And I'm going to be suggesting to you this book in the next lesson, I really 100% suggest you to read this book, right? Which analyzes how you can become the so called attractive character. And what attractive character is, is a person of authority that is able to deliver content flawlessly and inspire others with the minimal amount of work. So this is exactly what we're doing in the next lesson of the scores. Thank you very much for being here and I'm going to see you in this next lesson. 8. Advanced Storytelling Principles to Increase Engagement: So welcome everybody to this lecture right here of this course. Now, this is not going to be a normal lesson again. This is going to be a lecture. We're not going to be launching chip. We're not going to be inputting prompts. We're not going to be coping and pasting the results of ChachpT in our Word document. In this lecture right here in this Powerpoint presentation. We're going to be going through one of the most important aspects of a successful content creator, right? And this is his attractive character. Now listen, the era of which brands used to rule the market and rule the world is over. People have stopped looking for brands. People have stopped, you know, idolizing brands. And they're seeking of genuine human interactions, genuine human relationships. This is why you see brands, you know, starting to brand themselves as human humans, right? You've seen Twitter or X being run by Elon Mask who has a personal brand. You see Amazon being run by Chef Bezos who has a personal brand. You see Tim Cook, right, leading Apple. He has a personal brand. Personal brand is the future. And in the future consumption, right, and content creation will be highly based on personal brands. Now, if you want to leverage your content and add a personal taste, if you will, in your content, you need to understand the principles in this lecture right here. The principles that we're going to be discussing in this part presentation are going to be extremely, extremely valuable for you. Okay, now we are using PT in discourse. We have been using GPT a lot, right? From audience research to target audience creation, to seeking the problems of our target audience, to suggesting solutions to those problems. In the next lesson, I'm going to show you how to turn those solutions into content. But listen, we can't be completely replaced by GPT, all right? And we don't want to be completely replaced by GPT. The one factor that will keep us irreplaceable in the market as content creators, is our ability to inspire others and this genuine human connection that we have with our audience. This is exactly what we're enhancing with this lesson right here. So without any further ado, welcome to this short part point presentation in which we're going to be going through again how to become an attractive character. And how to lead a group of people with your content flawlessly without even thinking about it. So thank you very much. And again, welcome to this lesson. So again, ladies gentlemen, in this lesson we're going to be discussing about storytelling or building the so called attractive character. Why do you need one? Why do you need to become an attractive character? What are the four core elements of an attractive character? And what are the identities of an attractive character? Before we start, let's analyze actually the power of storytelling, why you need to become a good storyteller if you want your content to appeal to a lot of people, and if you want to drive organic traffic to your content. As we know, storytelling is one of the most powerful tools for communicating a message and inspiring action. Now, don't get me wrong, when people think about storytelling, they're thinking about reading a book to children or telling a story to children and are on a fire, right? But storytelling can be much more than this. Because communicating a message, right, and inspire action, could originate and could refer to from reading a book to children. To actually communicating your offer to a wide group of individuals. And inspire them to click on your offer and be navigated to your website to buy, you know, the product that you sell. So you can see that storytelling isn't only, you know, entertainment, it could also have a marketing aspect around it. Now, the keys for a good story is to, first of all, make people relate with your story. Make people feel something with your story and we're going to back this topic. You know a lot. Making people feel something with your story, right? And motivating people to take action after listening to your story, after listening to your words. In order to do all of that, you need to become the so called attractive character. So in order to make people relate with you, in order to make people feel, to provoke feeling from your audience. And in order to motivate people to take action, you need to become an attractive character. Now, attractive character is a concept that originates from this amazing book right here.com Secrets by Russell Bronston. I've read this book. I 100% suggest you to read this book. It is an absolute must if you are a content creator, and the secrets that I'm going to be revealing to you in the next slides of the Spartan presentation originate from this book. Right here they are evidence based, they work. And Russell Bronston is an absolute genius in the field. Okay, so all of the secrets on how to become an attractive character. Again, you can find in the.com secrets book. Now what is this attractive character? Now, in entrepreneurship and marketing, an attractive character is a persona created in order to build a following, influence customers, and drive action. I don't want you to narrow down only in entrepreneurship and marketing. But if you think about it, launching a Youtube channel, launching a Tiktok channel, launching a Tens gram profile. It is entrepreneurship and it is marketing. You need to know how to drive people to watch your offers, to watch your content, to watch your videos, and an attractive character. Okay? This persona that is created to build the following, influence customers and drive action is the ultimate way for you to do so. Now, why do we need to have an attractive character? Take a look at the slogo right here. Do you feel like this logo appeals to you? Do you feel like this logo on makes you want to buy something from this company? The answer is no, because people build relationships with people. They do not build relationships with images, They do not build relationships with businesses. People build relationships with people and each and every single one of the modern businesses, you can see that it has a person in which people want to relate to, in which people trust and build a relationship with Apple. Again, has Tim Cook for example. Tesla has Elon Mask. Amazon has Jeff Bezos. Most big corporations have people in front of them. Remember that? Not images, not businesses, people. Now, if you want to build relationships with your customers or with your viewers and influence them in a meaningful way, then you need to create this attractive character. This will help you tell compelling stories, illustrate your values, and drive people to take action in your products. Now, taking action could be buying, could be subscribing, could be sharing a video if you are an attractive character, making people buy your offers, making people subscribe to your channel, making people share your videos. It's going to be extremely easier because you're going to be giving so much value and you're going to be so influential to your people that they would feel obligated to give back by sharing a video, by licking a video, by subscribing to your channel. This is what an attractive character wins. How attractive character wins? An attractive character has led German four elements, right, four key elements. The first element is a backstory. Now I'm giving you the complete blueprint found again on.com secrets on how to create an attractive character. The first secret is that an attractive character has a backstory. I need you to remember this once we generate the content. Once we brainstorm the video ideas, I want you to implement all of these four core elements and the four characteristics of an attractive character to your content, right? So you need a backstory. Every attractive character has a backstory. Where did they come from? How did they get to where they are? What obstacles did they face? And how did they overcome those obstacles? To give you an example of my backstory on my concentration journey, right? I am a medical student, for example. This is my backstory. I was a medical student when I turned 20 years old. I was really interested in cameras, you know, and I used to upload videos on Youtube, but I didn't see that much success on Youtube. Where did they get to where they are? So right now I'm a successful course creator. I love to monetize my passions and share, you know, my knowledge with other people. All right, so how did I move from being, you know, a small Youtube channel to actually sharing my passion through online course creators. This is what you need to elaborate on. If you're an attractive character, what obstacles did they face and how did they overcome them? All right, so from point A being a small tub Youtuber to point B, in my case, at least being a successful course creator, I had many problems. So actually let your people know, how did you overcome those problems? Now, if we would put my example out of the way, right, which is personalized, let's actually give the example that we have been using in this course right here, which is fitness for surgeons. Where did our attractive character? Let's say that we would create an attractive character to tailor to our target audience, right? So let's see, where did our attractive character come from? Let's say that I was a surgeon, right? If I'm selling this fitness for Surgeons program, let's say that I'm a surgeon, right? Where did they come from? I was very exhausted when I was operating then. How did they get from where they are to where they are? How did how did they get to where they are? So, I was exhausted from surgeries, and then I started working out, and then I built, for example, the muscular core, and I relieved my stress. So now I'm not exhausted from my surgeries. What obstacles did they face and how did they overcome them? I didn't have time to work out. I didn't have the time to build like a nutritious meal in order to gain muscles. I was exhausted and stressed and this made me not want to work out. So all of those are problems that are attractive character in the case again of selling this fitness for surgeons cores for example, or content would C. Now another great value of the attractive character is that the attractive character speaks in parables. Right? Attractive characters don't just tell people, what do they influence their followers with? Compelling stories and anecdotes. This is the power of storytelling, so great storytelling with an attractive character persona blend together to create the ultimate content creation delivery machine. What is a parable? A parable is a story about something that happened in your attractive characters life. So for example, if I'm an attractive character, again in this niche of fitness for surgeons, I wouldn't say I want you to work out two times per week, right? This is not a compelling story and this is not something that comes out of an attractive character I would be like. So I used to operate on a lot of people, and this gave me a lot of physical and mental frustration. And I needed to find a way to improve this physical and mental frustration if I wanted to operate, for example, on twice as many people. This is why I started getting into fitness and I started getting into fitness for stress relief for surgeons. Now I'm working out two times per week and I've seen a massive increase in my mood and my physical endurance. This is how I'm able to operate on twice as much as people. So you can see that the same exact information at the end of the day, which is that you should work out twice a week, is delivered on two completely different ways. Now you have the ability to use the things that happen throughout your life to teach and inspire others, as well as sell products. So example, all of your experiences that you had, all of the problems that you've faced and you've managed to overcome. You can use stories around those events, right, To inspire others as an attractive character. So you don't need to create this person of an attractive character completely from scratch. You do not need to lie about your experiences as an attractive character. You just need to be genuine. You just need to be talking with stories, anecdotes, and just be genuine people that are genuine and very respected online. What is the third core element of an attractive character? Attractive characters share their flaws. This is very, very important. People don't and can connect so well with perfect people. Flawless people, they connect with real people who have flaws and actually make mistakes. Okay, Think of your favorite book or television characters. They're probably not perfect. Spider Man is not perfect. He's just a wacky kid, right, That goes to college and you know, he doesn't have that many friends, right? So our favorite book and television characters, well, if you exclude Superman or something, they're not perfect. They're interesting and fascinating because they're imperfect. And Superman, for example, is not perfect. He's imperfect because you can relate to them in a meaningful way. And that's why it's important for attractive characters, not just to have flaws, but to share those flaws. And being honest with them, right? It is extremely important if you want people to actually connect with you and find a way to relate with you. To get your problems out there, to talk the talk to your people, talk to your audience about your flaws, about your problems. This is a great way to have people relate with you in the knee. For example, for fitness for surgeons. I would admit if I was an attractive character for that knee, that I was stressed, that I was in pain, that I couldn't deliver to my operations. I would admit those things because people also have the same problems with me. But then I would propose, and I would analyze how I went from point A to having these problems. From stress to having these problems of having pain, all right, to point B. Then I went to point B and people would be like, oh, my, he managed to go to point B. I want to also go to point B, so I might as well listen to what he has to say. Right? The fourth element of an attractive character is that attractive characters harness the power of polarity. Now, this is optional, you don't need to do this. But asofamp attractive characters harness the power of polarity. All right? They are controversial, right? And that's partly why they're so attractive, or at least to their target market. They stand for what they believe in, they have options, and they aren't afraid to polarize people who disagree with them. Again, polarity is a great way to make people really fall in love with you or hate you. If you are very, very controversial about an option, you can have people that are fanatic with the point in which you stand and people that just absolutely hate your standpoint. Now, it depends if you want to utilize this fourth element of attractive character In your niche, in the niche of fitness for surgeons. I don't know if we need to be that controversial and to create that much polarity. But again, keep in mind that this is the fourth element of an attractive character, the fact that they harness the power of polarity. Now, different attractive characters depending on your niche, depending on the content that you create, have different identities. All right, and there are actually four identities of an attractive character. The first one is a leader. Okay? Now, depending on your niche, you need to tailor yourself to one of those identities If you're watching this course right here, and if you are actually a content creator, and you're interested in creating more content and inspiring more people, and growing your Nie. You will. Probably if you have some experience in content creation, you will be able to identify yourself in one of those identities. Pay close attention and identify which is your attractive characters identity, which is your identity. The first one is a leader. Leaders are attractive characters who lead their audience confidently and unportogetically from point A to point B. They know how to inspire their followers and they tell compelling stories that influence their followers to take action. A leader has a similar backstory to their followers, which is what makes them reliable. They also understand the pitfalls and challenges that their audience will face along the way. But the leader has already achieved the result that the audience wants to achieve does makes sense. So the leader once was exactly where his audience was, right in point A. But the leader managed to overcome the problems, to overcome the obstacles, and go to point B. So now as a person of authority, he teaches his people that are on point A or his younger self, right? How to move from point A to point B. How to overcome those problems. How to overcome those obstacles. And how do we teach how to overcome problems? And how to overcome obstacles with content, right? This is exactly what we're doing with ChachiPT. We're analyzing the problems of our target avatar. And then we're suggesting solutions to those problems through videos, through content. So this is the first identity of the attractive character being a leader. The second identity that you could choose of your attractive character is being the adventurer or the crusader. Right? The adventurer is a persona. The adventure persona is much more scrappy than the leader. He's not perfect. He doesn't have all the answers. And they don't pretend to have all the answers. But their journey, their determination to get the answers is compelling to people who want the results this attractive character is trying to achieve, right? So you take your people, you take your audience along with you in your journey to understand or to get from point A to point B. This is perfect, actually, in most content creation cases. And this is also amazing if you want to start creating content, if you want to build a community around yourself, but you haven't achieved point B yet. People can relate with the adventurer. They can relate with the crusader, and they can also find sometimes more value from the adventure of the crusader because he understands the problem that people are facing, right? They understand the problems that people are facing more vividly and more vibrantly than the leader, for example, which has overcome these problems years ago. And now he talks from a leader perspective. The persona of the adventurer, or a crusader gives his audience a lot of attention and provide new valuable information and insights as he comes by it. Right? What is the next identity of an attractive character? It is the reporter or the evangelist, if you will. Now, this attractive character sets out to find answers that they don't really have. The reporters are, for example, people that run podcasts and are trying to get answers on things that are hot. For example, maybe they interview hundreds of people. Let's say Joe Rogan, for example, right? He doesn't have all the answer. He's just trying to figure things out as he goes along the way. And this is why he asks all of those guests to talk on his podcast, right? Maybe they write a book, or maybe they document their research via a newsletter. Whatever the case. As they're growing and learning, they're taking their audience along with them. So as you can see, the reporter or the evangelist has shares some characteristics with the adventurer or the crusader. So those two types of attractive characters are more similar than, for example, the leader. Okay, so ladies gentlemen, this was the attractive character. So let's analyze what we've discussed in the station right here, where first of all, we discussed the importance of being an attractive character. And the importance of having an attractive character as the face of your content. Why do you want to do this? Because people don't resemble with brands. People don't resemble with logos. People resemble and relate to attractive character. This is why all brands have attractive characters along their, you know, general image. Now, attractive characters have elements and identities. Four elements, for example, and four identities, which we summarized in three. The four elements of an attractive character is that they have a backstory, they speak with parables, they have flaws, and they create polarity. If you combine all of those four elements in one attractive character, as you can imagine, you have a very, very powerful attractive character that's going to drive a lot of attention in your offers and in your content. And there are different identities in your target attractive character. So we've got the leader, we got the adventurer, and we reporter three different type of identities. We're not going to talk about the reluctant hero right now, and we're not going to talk about story lines because it deviates a lot out of our core course theme. All right? I want to also remember that as the identity. If you have completely solved the problem of your target audience. If you have managed to bring yourself from point A completed to point B, then you can 100% you know, get the identity of a leader. You can become a leader and you can point out how your audience can overcome the obstacles that you have overcome in your past. You haven't quite reached point B. You can talk from the point of the adventurer or the reporter, you know, actively reporting the problems that you're facing and actively reporting how you're going to solve them. So ladies and gentlemen, this right here was attractive character. I hope that this lecture was informative, and I hope that I unlocked new datasets that you can utilize to become a very, very successful content creator. Now we're going to go back to Chad GBT in the next lesson. And what we're doing in the next lesson is that we're taking the solutions of the problems of our target avatar we have identified in the previous lesson, right? And then we're creating direct content ideas, direct titles, long form videos for our Youtube channel out of the solutions of the main problems that our target outer has in later lessons of the scores. We're taking this long form content that we have created and using artificial intelligence, we're striking it down into many, many short form content bits in order for you to distribute in all marketplaces. So thank you very much for being here. And now let's move to the next lesson in which we're going to be discussing again on how to turn solutions of your problems into content creation ideas. 9. Creating Content Ideas out of the Solutions we Brainstormed: Ladies gentlemen, welcome to the lesson we've all been waiting for in this lesson. Right here again, we are taking the problems, or most more appropriately, the solutions of the problems that we have brainstormed, that our target out has. And we are transforming these solutions into video topics. Of course, for our content to be created, right, this right here, this lesson right here, is going to be the ultimate recipe for you to never run out of video ideas again. Okay, we're going to find extreme value in this lesson, and it's going to be very easy to do this with Chachipeti. This is why we're using Chachipet, this is why we're utilizing the power of artificial intelligence. And now we're done by discussing about, you know, the attractive character storytelling and those aspects that will give a personal touch to your content. It is time to move again into saving time, saving energy and optimizing our work with Chat GPT. Enough of the introduction, welcome to this lesson, and let's dive into this very short lesson on how to turn the solutions of the core problem that your target avatar has into video content ideas. So here we are in GPT. And just to recap again, let's see the prompts that we have asked GPT. So in the previous lesson before, all right, we had a short story about our target avatars journey, right? Then the next problem is that we created a bullet point list of the ten biggest problems that target out our faces. And those ten problems were, for example, high stress levels, long working hours, physical fatigue, mental fatigue, balancing work and personal life, right? Stress, resilience, health, nutrition, all of those were the problems, right? And then we had just three ways to solve the first problem of high stress levels in our knees are right. So again, the first problem were high stress levels. We suggested three ways to solve this problem, which is mindfulness for example, and stress reduction techniques. Supportive community tailored work to life resources. Now in Chachipt and in general in artificial intelligence, you're going to see that we usually work in threes. What do I mean by that? All right, in here. Okay, we asked about the ten biggest problems that our target, Avadar, Dr. Sarah Mitchell, has in our knees, which is fitness for surgeons. Right now, it's time to work in the rule of, what do I mean by that? We ask for three solutions for each problem. For example, suggest three solutions for high stress levels. Suggest three solutions for long working hours. Suggest three solutions for physical fatigue. Suggest three solutions for mental fatigue, right? As you can see, we did this right here. We did this in the second problem, we did this in the third problem. And now it is time to ask for three ways again, or three video ideas for these solutions, all right? So we're going to create three video topics on each one of those solutions to give an example, right? The first solution to high stress levels, all right, is mindfulness and stress reduction techniques. So what we're going to do now is that we're going to go right here and be like suggest we are creating those problems right now, right? Suggest three video topic ideas, titles for content around. Let me just go again up here. All right, Mindfulness and stress reduction techniques. All right, for our target A suggest three do ideas and titles for content around mindfulness and stress reduction techniques for our target avatar. Or tailored better tailored to our target avatar. All right, let's enter this prompt. Let's see what it's going to be generated. Certainly. Here are three video topic ideas titles for content on mindfulness and stress reduction techniques tailored to your target avatar. Dr. Sarah Mitchell was this, How perfect is this? This is exactly what we wanted. Surgeons sanctuary mindfulness for high stress environments or from, OR to inner pleasure. Great stress reduction strategies for surgeons, daily dose of calm mindfulness routines for surgeons. Those are videos, ladies and gentlemen. Those are video ideas. And those are video ideas that we know that solve core problems that our target avatar has, right? Which is the representative avatar of a target audience. All right, I don't know if you understand the true value of what we've created right here, but those are three videos, three long form videos we can create that are tailored. All right, that are tailored to appeal to the first core problem of the ten core problems of our target amateur. How cool is that? Right? Let's keep this and let's actually move to the second problem. All right, which is for example, let's see. Well, we talked about the first problem which is high stress levels. We talked about the first solution of the problem which is mindfulness and stress reduction techniques, right, to reduce stress. And we have more, for example, supportive community or tailored work life resources, right? So let's try, for example, supportive community. For example, another solution that we could get to the stress reduction part, which is the core problem audience. We could go, for example, suggest three video topic ideas for content around, let's say, cognitive fitness workouts, right, Tailored to our target avatar. Those could be three more video solutions to the problem that target avatar has. Let's see how that goes. Certainly, here are three video topic ideas for content on cognitive fitness workouts tailored to our target avatar. Right? Surgeons, brain boost cognitive fitness for peak performance or sharper minds, Safer surgeries, cognitive fitness for surgeons, or mental agility for surgeons cognitive workouts to stay sharp. So again, found a problem, suggest the solution all of this with PT. We identified the ten core problems. We suggested three solutions for each one of our problems, right? And then on each solution we created this prompt right here, which is suggest three video topic ideas for coming around. Okay, And then we add the solution to the problem that we have, brainstorm with GPT. And then here we have video title, video title, video title. Let's do this with a completely different problem that our target ariens has. And let's actually brainstorm it as we go on a live basis. So for example, okay, our target avatar, we know that those are its ten biggest pain points. All right, let's see. For example, let's say physical fatigue. Our target, our problems, our target. Let's actually mention this two chit, our target avatars. Main and biggest problem is physical fatigue. Okay, suggest five ways to solve this problem with In our niche. In our niche, Obviously, we always write in our niche because we know our niche is the top content that we're going to be creating. So let's see how to solve these problems with our knees, which is fitness for surgeons. Right here are five effective ways to solve the problem of physical fatigue for your target avatar. So specialized strength and endurance training, stretching and mobility workouts, post operative recovery plans, right? Ergonomic education and workplace adaptations, nutrition and hydration guidance. So now we're going to do a different approach. We're not going to input each and every one of those solutions, right, And ask for five content or video ideas on each and every one of those solutions. We would go like suggest three video titles, topics for each one of those solutions. Suggest three video topics and topics around our niche for each one of those solutions that you named. Let's see that you named or misspell this. Certainly. Here are three video titled topics for each of the five solutions to address the problem of physical fatigue in the niche of fitness for surgeons. Do you understand the value of this? Do you understand why we have been creating this and why we have been instructing this course right here in the same chatbox with GBT. Now, this GPT model that we have trained right here has so much information about our niche, about our target audience, about our target avatar, about the content that we want to be creating, that it's very easy to generate new responses. So let's see the video topics. So for example, around specialized strength and endurance training, we get those three video topics. Surgical stamina, specialized strength training for surgeons, and urines for excellence. Surgeons guide to long lasting stamina. Targeted muscle workouts for surgeons reduce fatigue in the OR. Or. Stretching and mobility workouts. Flexible surgeons. Right, stretching and mobility for better well being, neck to toes. Surgeons guide to full body flexibility. Mobility matters, reducing muscle tension for surgeons. Look at this post operative recovery plans. Ergonomic education and workplace adaptations. Nutrition and hydration guidance surgeons fluid for example, nutrition and hydration for stamina, energizing, eat right. Meal planning for surgeons. Wellness, hydration for surgeons, the key to reducing physical fatigue. And you want to take this a step further. You want to actually take this a step further, Right here, right? We've got the titles of our videos. What if, all right, we don't even want to think. What if we want to have the key points of our videos mapped out by ChachiPeT? We can do this. All right, so let's say for example, right, let's say that the core problem of our target avatar is physical fatigue, right? And we have those five ways to solve this problem, which is 12345. Now, in each one of those five ways to solve a problem, we could create one video, right? But now we're creating three videos. Three videos for specialized strength and endurance training. Three videos for stretching and mobility workouts. Three videos for post operative recovery plans. Now let's actually go one step further and see what content we will be analyzing in each one of those videos. For example, let's say create or mention five bullet points that should be covered in a video tailored to our target target avatar. Okay, Around or titled, Better titled, Surgical Stamina, Specialized Strength Training for Surgeons. We're not only brainstorming titles and descriptions of our content, we are literally creating the content right now in a video titled, Surgical Stamina, Specialized Strength Training for Surgeons. The content should address the following key bullet points to cater the needs of your target. A Dr. Sarah Mitchell, Right, Muscle Groups in focus. Identify and discuss the specific muscle groups that surgeons often use during surgeries. Explain how strengthening these muscles can enhance the surgical stamina and reduce physical fatigue. Surgical specific exercises, progressive training plant, incorporating training into the daily routine, preventing injury and fatigue. So those are, for example, five bullet points at ChachpT. Things that are absolutely essential for us to mention in a video. Right, That covers this topic. Surgical stamina, specialized strength training for surgeons. We want to take a step further because there's more to this, right? We can keep going deeper and deeper and deeper. Right, we want to take a step further, let's say. Okay, thank you. Let's be thankful because this program has been saving us a lot of time. I don't know if you understand how much time and how much value we're getting out of this program made here. And hope enjoying this course. Let's say thank you. Thank you. Okay, now script this video with a tone of a personal trainer. So let's say that we hired a personal trainer, all right, to actually shoot this video. And we want to script this video with those five bullet points. Let's see if P can script this video. Introduction camera fades. All right. Camera pad in to show a person standing in a gym or exercise studio. The person is a fitness expert and a personal trainer ready to address the audience trainer. Hey there surgeons. I'm your personal trainer and I understand the unique challenges you face in the operating room. Today we're going to talk about something that's crucial for your performance and well being. Surgical stamina, segment one, identifying the key muscle groups. Right, exactly the point that we had right here. Muscle groups in focus section one, Identifying the key muscle groups. Trainer, first things first, let's talk about the muscle groups you need to focus on. As a surgeon, you're constantly using specific muscles in your arms, shoulders and backs. During surgery, it is time to strengthen these areas to reduce fatigue and then cut to the trainer demonstrating exercise and to target these muscle groups. Trainer, we're going to tackle these areas with some specialist. You get the point, right? You get the point. We have literally mapped out a whole video, right? Look at this conclusion. Everything we've identified, the five bullet points, the five most important things that should be covered in a video around surgical stamina, specialized strength training for surgeons. Right? Which caters to the biggest problem that our target out has. And then we completely scripted this video right here. Now, in the same fashion, you should be doing this on every single problem that your target avatar has, right? Suggesting solutions and tailoring the solutions to videos that we create with our, again, content that tailored to our target avatar. So how cool is that? So ladies and gentlemen, congratulations for completing this lesson. Now, as you can imagine right now, we're in this pivotal point in discourse in which we're transitioning from more theoretical part to actually creating content, right? To the more practical step of this content creation process. Now, what is the next step here? The next step, before we plan our content strategy and before we actually apply the skills that we know regarding content creation and plan to create long form content. And then divide this long form content into short form content bits, right? And then spread it everywhere in the algorithm, we need to cover one final step, one final dataset, if you will, that you need to absorb. And this is happening in the next lesson. In the next lesson, All right, this is going to be just one lesson. We're covering everything that you need to know regarding the gear that you're going to need, right? Because the gear is something that stresses out a lot of people, especially in the content creation process. Now I know that this course right here is not a videography course. It is not suit video course, but it is a content creation course, right? And I'm obligated as a teacher, right, To teach you the gear that you're going to need, especially the basics. So in the next lesson we're discussing about every single gearpiece that you need to know and how to understand how to use every single gearpiece for this con creation process. So ladies and gentlemen, by consuming the content in the next lesson, you will be 100% familiar with all the investments that you should or should not do regarding gear. And you will be, again, 100% familiar on how to use it, right? So thank you very much for being here and we'll see you in the next lesson. 10. Complete Gear Guide: So halyard, I would like to welcome you to the gear lesson of the scores. Again, as I said in the outro of the previous lesson, this lesson right here regarding gear is going to be extremely valuable. And the only lesson in the scores in which we're going to be covering every single gearpiece that you need to know. In general, we're discussing about cameras, we're discussing about lights, We're discussing about what gear you're going to need if you're shooting indoors, if you're shooting outdoors. And then finally, we're discussing video editing, right? What gear you need to invest in if you're willing to edit the videos by yourself that you're creating in general, this video right here, right? This lesson, it's going to be a complete guide that we will cover every single thing that you need to know. So I don't want you to be stressing. All right, welcome and let's start with this amazing presentation. So again, ladies and gentlemen, welcome to the gear lesson. Those are the different categories of gear that we're going to be analyzing in the session right here again, we're going to be talking about the camera, we're going to be talking about light action and then finally editing. So let's go. So we're going to start with the camera. Now, of course, you can use your smartphone as your camera, right? This is self explanatory. Smartphones these days have evolved to the point in which their cameras are absolutely amazing. You do not need to invest in a very expensive camera, especially if you don't have, you know, cash flow coming in from your content creation business. All right, once you're trying to upscale, once you have cash flow going in, then I would suggest you to invest in a bigger camera, or perhaps a lens that matches the camera. But for now, a smartphone works perfectly. All right? Most smartphones shoot full HD, or all smartphones shoot full HD. We're looking for, again, ten ADP. This is full HD in video. Ten ADP with more than 60 frames per second. If your smartphone shoots at 60 frames per second, it's going to be perfect. We don't care if it is an iphone, we don't care if it is an Android phone. All smartphones will get the job done. It is just basic video shooting, right? And of course, DSLR cameras, mirrorless cameras, go pro, are all going to fit all of those criteria. Now, the next thing we want is your smartphone to have perhaps, you know, a wider or a telephoto lens. All right? Having more options regarding our optics, being able to zoom out or zoom in gives more value to our videos. Makes our content better, right? It is not obviously needed, required, but it is better if you have a wide lens or a telephoto lens in your camera, in your smartphone, right? If you want a wide lens or a telephoto lens in your DSLR camera, keep in mind that this is going to cost you a lot of money. Wide lenses usually go from anywhere from 500 bucks to more than 1,000 bucks. Telephoto lends us the same. So you can see that we can save a lot of money by learning how to shoot with our smartphones. Right. The next thing that we need to have and we have in cellar and mirrorless cameras, you know, bigger cameras. And usually smartphones don't have our internal storage right now in Android phones, they do have internal storage. Android phones do have internal storage and usually it is an ethnic card that is attachable and detachable. And we can upgrade the storage of our phones this way. Now, iphones do not have internal storage, and this is why sometimes we are going to be needed to upgrade, for example, on cloud storage. Or we need to have a system in which we take the files out of our phones into our computer because we don't want our phones if they are shooting device to be filled with files because they will become slow and there's just going to be a huge pain in the ***. So what we need to have is, again, a full HD camera, a wide or a telephoto lens in this camera. And we need also internal storage in our phone. If our phone doesn't have expandable storage, okay, then we need to find a way to free up some space in our phone because we are going to be shooting a lot of content and we don't want our phones to be slow. The final factor that is recommended in our camera gears, in the camera setup, is obviously stabilization. Now, most phones that have come after let's say 2018, I think they have building stabilization in their cameras. And it's going to be way easier for us if our phones have optic building stabilization. Now, stabilization can be either mechanical, so we literally have a stabilizer in the lens of our phone that stabilizes it from jitters, movements while we shoot handheld or it can be post production stabilization, right? So the phone pretty much takes the video and it analyzes afterwards. After the video it is taken and it stabilizes. Stabilize it with artificial methods. Now, both of those ways of stabilization obviously have the same result, right? Stabilized clips, and this is what we're up to. Now. What can we add to our phones if we choose to shoot with our phones? To just spice things up to make things better, we can add those two lenses. All right. And those are, for example, attachable lenses you can add to your phone to give a fish eye look or a more telephoto look. The example on the left is a case that actually partners up with a lens. So it is a case. And then you screw a lens, in this case of your phone. And of course we have a wide lens that attaches to this case, a mid range lens that attaches to this case a telephoto lens, and perhaps also a distortion lens. So again, those are ways to spice up the production quality of your videos without breaking the bank, all right, if your phone, for example, doesn't have a telephoto lens. Or it doesn't have a wide lens. You can either buy this attachable lens that attaches with a case, or you can buy those clip cases with just clip on your phone. Those clip lenses, keep in mind that they won't cost you more than ten bucks. So you can imagine that buying a wide clip lens on your phone for ten bucks, it's more value for money than paying 1,000 bucks to buy like a professional wide angle lens for your DSLR body. And again, clip lenses can be fish eye lenses, ultra white lenses. But again, obviously they're less reliable to the fact that they just clip in front of your phone and they don't screw on a case. Right? Another essential that you absolutely need to do and a problem that you will encounter and you need to sort, is the problem of power, right? If you're shooting with your phone, I want you to know that power is an issue. Your phones run on battery, they don't usually plug on the wall. So we need to solve the problem of battery in general. In the phones we have the problem of storage and the problem of battery. All right, so let's tackle the problem of power. The problem of battery, right? Now, two ways to solve this, either with an external power bank, right? For example, just like this, Anchor Power Bank. Anchor is an amazing company that sells great quality power banks, right? And the next one is a cable. If we're shooting, for example, our content inside somewhere, we can have our phone directly plugged to the wall. And this is done with a cable. All right, so you need a big cable, for example, more than 1.5 meters that it plugs to your phone. And it can also reach, for example, the wall plug. Right? Obviously with the cable, we're limited in an internal area. In an internal space, but we never run out of power with a power bank. We are not limited on an internal space. We can go outside, we can do whatever we want. But obviously, we are limited by how much power we have in our power bank. That being said, you can buy two power banks, three power banks, ten power banks, you as much as you need in order to shoot for the whole day. Another thing that I want to add here is that I want you to invest in quality products regarding power, right? If we're shooting with our phone, we want to make sure that we have the best quality of power coming in our phones because we don't want them to degrade. We're going to be using our phones a lot, so please invest in a good power back. Please invest on a good cable. You won't regret it at the end of the day. So what is the next problem that we will face if we're shooting with our phones and pretty much with any other camera, right? It is storage. Phones run out of battery. Phones run out of storage. So how are we going to save the problem of storage? Well, if you have an Android phone, as we said, you can invest external, sorry, internal storage. How do we do this? With a microSD card, so 128 gigabytes or even more. These days, they're pretty cheap. You just open your phone, put it in, save all the files there, and you're done. All right. This is additional storage that you can directly add to your phone, right? Just like this micro SD card if you have an Android. Now, if you have an iphone, as we said, you cannot upgrade the storage, right? Or at least physically, you need to buy cloud storage. Which means that the videos that we shoot are automatically uploaded to the cloud. And then we can take them down from the cloud from wherever we are with whatever device we're using. This could be a laptop, for example, and usually cloud storage. Remember, you can use it with both Android and iphone obviously, but it is very, very cheap. So it's about $1 per month, and you get like half a terabyte of storage. So it's very value for money. Both of those cases are very, very value for money. So ladies and gentlemen, this was the camera we discussed about the problem that we have if we decide to shoot with our phones, which is power and storage, and how to solve these problems. Now the thing is that you can invest in the most expensive camera, the coolest set up. You can pay 50,000 bucks for an amazing camera set up. But if you don't know how to manipulate light and the way that light shines on your subject and enters the optics of your camera, then you will 100% waste your money. So let's discuss now about lights. There are three types of lights that we need to focus on. The first one is a soft box, the second one is a ring light. And the third type of lights that we need to know that exist and consider purchasing perhaps, is a background light. So let's analyze each and every one of those light categories. Obviously, just like everything in life, we have pros and cons here, and soft book slides have pros and cons. What are the pros of softbox slides? Okay. They look professional. All right. Many people think that they're very expensive, but they're actually very, very cheap. Softbox lights are very, very cheap. All right? You can buy a pair of two for like 30 bucks, which is extremely cheap. Considering that they never break, they don't get lost or anything because you have them in an internal space and they last for years. I have two soft book slides 1 right here, one right there. I've had them for the past five years. I paid 30 bucks for them. Extremely value for money, right? They're strong, right? So you can tweak them, you can make the Stronger or lighter, if you will. But usually if you buy those very cheap, softbox lights just come with one lighting profile, so you can't pretty much increase or decrease their intensity, but it's fine. And finally, they're extremely versatile. You can use them to light up many scenarios. You can light your subject from top to bottom. You can light your subject in a 45 degree angle, just like I have right here. You can use them as background lights. They're extremely versatile. What are some cons of those soft boxes? Soft box lights. They take space. All right? They take up space. They're a bit big, right? They're going to take space. So if you have a small bedroom or a small studio, you might want to think, if you want to invest in softbox light, the second thing, a pretty hardest store, they close down. But again, they captivate a lot of space. So that's an issue you want to think about this. And finally, because usually if you buy cheap softbox lights, they won't be able to dim down, right? Perhaps they're too strong for your setting. But my recommendation is for you to absolutely go ahead and buy soft box lights. And I would actually say that soft box lights are more value for money than ring lights, which are very, very, very common nowadays, especially in the smartphone videography era. Now, what are ring lights? So ring lights are pretty much this ring, all right? And it has this attachment for your phone in the middle. So you put your phone in the middle and you have automatic lighting. Now, what are the problems with ring lights? Let's start with the pros. Actually, they are made for our phones, right? They are 100% made for your smartphone. They have the smartphone mount in the middle. They're very easy to use and they're relatively easy to store. Okay. But that's about it. They're amateur lights. What do I mean by that? They produce a very bad quality of light. All right. They light up a scene? Yes, definitely. But the quality of light is extremely harsh. What do I mean by harsh? It is not diffused as in the soft box. The softbox light has a building diffuser All right. That makes, let's say, the light that comes out of the soft box, just softer. This is why it's called soft box, the ring light. It doesn't have a diffuser, they're usually LED lights, no diffusers. And this just creates this very harsh light and also they're not adversatile. You only light up specific scenes with the ring lights, all right? You can't use it in other areas of filmmaking. Finally, we got background lights. Now background lights, obviously they're not essential, all right? You don't need to have a background light in order to shoot videos and shoot content, but they are recommended. Why do we use background lights? Why do I have a background light right there and LED lights there? I have background lights, all right, Because background lights help separate the foreground, the midground, and the background. And a successful video, a successful scene, all right, that appeals to the eye of the viewer, separates the foreground, the midground, and the background. There are two ways to pretty much separate the foreground, which is the first part that you see near the camera. The midground, between the middle ground and the background. All right. There are two ways. The first one is with changing the lens of your camera and making everything behind your subject that usually rests in the midground blurry. All right, This is done with a lens or this is done artificially. But we're not going to talk about videography principles right here. We're talking about lights, which is the second way to separate the foreground with the midground and the background. All right. You can choose to light your subject at rests in the midground and then light directly on a different way, your background. And this is how we achieve midground and background separation, which is the number one way, again, to make an appealing scene in the eyes of your viewers. So keep in mind background lights help with this separation, okay? So we discussed about cameras, we discuss about lights. Now it's time to move to action, right? If we're shooting indoors, we don't really need to understand those principles that I'm going to discuss in this action category, all right? But keep in mind that even if you're shooting indoors, even in my case in which I usually shoot indoors, right, I have in mind those principles. I have in mind those gear pieces. Because always sometime, you know you are going to go outdoors. You need to shoot something outdoors. So please keep those accessories in mind. You don't need to buy them, but just keep them in mind. What are some accessories that we're going to have when shooting outdoors? First of all, we got durable cases for our smartphones. Because smartphones, we're going to be using the mask cameras. And if we're shooting outdoors, we don't want them to be breaking down. We got gimbals and we got tripods. So let's start with cases. Obviously there are three types of cases. We get completely life proof or waterproof, moudproof cases. If you put your phone there, they're just never going to happen. Anything, your phone is going to be perfect, right? That being said, in waterproof cases, we've got another layer of glass in front of our lens, which is one more glass in front of your lens, which is usually not that good for optics. We get secure cases that usually have a mount behind to slide your finger in it so your phone doesn't fall, for example. It adds some more security once you're shooting. And we got those cases that are protective and also can be coupled up with lenses, as we discussed in the beginning of this lesson. That give another dimension in your videos, if you will. Now let's talk about gimbles and tripoles, one of my favorite topics of discussion. Let's talk about the pros and cons, and then I'm going to tell you what I suggest for you. So we got the pros of Gimbels. What are the pros of Gimbels? First of all, what is a gimble? It's this device right here. It's an electronic device that optically mechanically stabilizes your phone to get 100% flawless footage out of this gimble. All right? So it is flawless. If you mount your phone in a gimble, you will not have shake 100% Never. Okay. You won't have shake. In addition to that, Gimbels usually increase the battery life of your phone because they mount with your phone with the plug that your phone has to charge. So they also increase the battery life of your phone. So pretty much if you pair your phone with a Gimbel, you don't need to stress about the battery of your phone. Well, you need to stress about the battery of your gimbel this time. All right, regarding stabilization now. So what are the cones, what are the cones of gimbals? The cones is that, first of all, the phone is exposed to the elements. So if you shoot, for example, in the rain with a gimble, your phone is going to be exposed in the rain. Your phone is going to be exposed in the mud, right? It is hard to carry around. Gibbons are usually, you know, heavy and they're not stored very easily. So I want you to keep that in mind. And again, you just have one more thing to watch out for in the chute. Now the next thing is tripods. Now I have a love and hate relationship with tripods and I'm going to explain to you how and why. So let's start with the pros in tripods. They're extremely cheap and extremely easy to use, right? So a tripod like this costs something like ten bucks from Amazon. Right. And it's extremely easy to use. You just place it down, place your camera there, you're done. And sometimes they also come with accessories, right? Just like, for example, this tripod right here that has this trigger, this external trigger and this external lighting. All right, but don't get hyped up with the accessories. They're extremely cheap. We're just talking about take tripods. What are the cons of tripods? They're hard to pack, they capture a lot of space. They're also not that durable if you go with the very cheap option. And they're associated with limited motion. So obviously a gimbal can accelerate in every single accent, right? Go in the x axion, go in the y accent. You can run with the gimble. You can do wherever you want with a tripod. You can't really do that. It is just for limited motion. Just to take capture one type of shot, right? Also it is more for beginners. Tripods are more for beginners. That being said, this doesn't mean that a high production doesn't have tripods. Right. Finally, we got the gorilla pod, right? Which is the perfect combination in my opinion, right? Between a gimble and a tripod. It connects the good aspects of a gimbel with the good aspects of the tripod. Why? Because a gorilla pod, ladies and gentlemen, is a tripod, a stabilizer, a logging kit. It is relatively cheap, if you consider all of the things that we get out of it. It is easy to store, versatile, and has a small footprint. So in my opinion, I wouldn't go with a tripod. I wouldn't go with a Gimbel. If I'm shooting outside, I would probably go with a gorilla pod for my suits. So make sure to consider a gorilla pod if you want a safe and versatile stabilization experience for your phone. All right, and this concludes with all of the gear that we've talked about up until this point. The camera, the lights, and action, right? If we're shooting outdoors, how we're going to stabilize our clips. Now let's move to the final part of this presentation, which is editing, right? So what gear do we need in video editing? Video editing or post production gear are subdivided into three categories. We've got our operating system, we've got our editing software, and we've got our external storage. Obviously we've got storage for our phones, but we also need storage for our operating system because the movies that we're going to be creating, the content that we are going to be creating, can't be stored in our operating system, will slow it down, Just like videos shot on our phones. We'll slow down our smartphones just like that. Content that we're going to be producing is going to be slowing down our operating system. And we don't want this. This is why we invest in external storage. Now, what are the operating systems we have Macbook obviously, and Macos, which is the system of my choice. It is timeless. Those things never break those things. Never failed me. I've been a Mac user since 2015, right? I 100% recommend Apple. They're absolutely amazing for content creators, right? They're extremely durable, they're extremely user friendly, right? And I absolutely love my Macbook. I love every single Macbook that I had, and I recommend it to every single one of you. That being said, PC and Windows aren't a bad choice, especially if you want increased computing power. Macbook, you can't really tweak the computing power. It is there, It is great, It is reliable. But on PC and on Windows, you can upgrade your PC. You can make it an absolute beast. All right, so you have the luxury of being able to upgrade your system. They're a bit more complex, right? They're not as user friendly as Macbooks, and obviously they are not mobile. The only operating system that I wouldn't recommend is a laptop. A Windows laptop. All right. They don't have the upgrade luxury. And they don't have that increased computing power. If you are going to get a laptop with increased computing power, you're going to be spending a lot of money on it. So please keep that in mind. Right? Obviously we've got the free post production system which is your phone, right? If you want to edit videos from your phone, and this is not funny because P cut is, for example, an amazing application on your phone that helps you edit videos for free. That being said, right, we don't have that much creative freedom once editing videos in our phones were limited to the small screen, we're limited to the reach of our fingers. We don't have that increased computing power. But it is an option and it is a last resort option if you want to be creating content with your phone. But please do not stress your smartphones that much, all right? Because we don't want to damage the devices that we use to shoot videos at the end of the day. Right? So let's move now into the editing software. What editing software should I choose? This is a very common question. If you're a PC user, a great choice that I recommend is Premier Pro, right? Premier Pro is an amazing editing software for PC, and it is a professional editing software from Adobe, a very established company in the space of cameras, right? Photos, videos, all of that stuff. So Premier Pro Ladies and Gentlemen, is the program that I would recommend to you. If you have a PC, if you have a Mac, you can use Final Cut Pro, which is my program of choice. This is the program that I use. And if you want a completely free option, either if you're a Mac user or if you want, for example, in your iphone, a free video editing software, you can use either Cap Cat or movie. All right, so we get those three editing software options that I would recommend. Premier Pro, if you have a PC, Final Cut Pro, if you have a Macbook I movie, if you have a Macbook or a Smartphone and you want to suit completely for free. Finally, ladies and gentlemen, we're going to be discussing about external storage, right? We are going to be creating a lot of content. All of this content needs to be named and sorted very, very, in a very special, specific way. Because we don't want to be missing files, we don't want to be losing files, and those files are going to be the bread and butter of content creation. So please do not store files in your system. Do not store files directly in the storage of your Mac. Do not store files in the storage of your PC. Get an external storage and story your files in an external storage. I have two external storage devices, a big one that I have on my desk at all times, which is 8 terabytes. Right? And a small two terabyte storage in which I use when I go to travel, for example. Now, it is absolutely essential again, and anywhere from anything more than 500 megabytes of storage to start off with. It's going to be amazing. 2 terabytes, in my opinion is the perfect size of external storage if you're a beginner condon creator. But keep in mind that in the future you will need to upgrade to a higher storage, right? Or you need to buy a second. For example is the external storage device, right? Obviously, as we said, storage can be either internal or external. Regarding internal storage, we discussed about, again, micro SD cards or cloud storage that we can use in our phones. And ladies gentlemen, this right here concludes our lesson regarding gear. Right? I hope that we covered everything We discussed about cameras. We discussed about lights, the principles of lights, how we can use lights to separate the foreground, the midground, and the background. And then we discussed about stabilization principles regarding shooting outside. Finally, we close this lesson with all the gear that you need regarding video editing. Now we've got this out of the way. Now that we know everything regarding gear, it is time to re launch PT and discuss on how to create a content creation strategy. So now that we know the problems of a target out there, now that we know the solutions of those problems, and now that we have transformed those solutions to long term content video ideas, it is time to take those long term content video ideas and put them into our calendar, create a content creation plan. That's exactly what we're doing in the next lesson. So thank you very much and I'm going to see you there. 11. Creating a Content Strategy with ChatGPT: Ladies and gentlemen, welcome to this ninth lesson of the scores. In this ninth lesson, what we're going to be doing is that we're going to be creating a strategy, all right, In which, if you will, an upload schedule, right? In which we're going to dictate when we're going to be uploading the videos. All right, and how many videos we're going to be uploading. We're definitely going to be using Chachi Pit for this lesson right here because it is something that can be highly regulated and organized by artificial intelligence. And now that we've got our storytelling principles down, our gear guide down, all right, we know the problems of our target avatar and we have proposed video solutions to those problems. It is time to dictate a content strategy before, you know, launching our video editing software and our cameras and starting to create long form content, right? It is very important for us to have a strategy down to know how to approach this niche, right? And how to target, how to actually target our target avatar, right, with our content. So this is exactly what we're doing in this lesson, right here. In this lesson, we're launching ChagPet. We're inputting information regarding how fast we want to grow our channel, how many videos we are capable of shooting, you know, per week. And we're asking Chachipt to suggest us a long form content strategy. Why are we asking for a long form content strategy? Because as explained at the introduction of the scores, we're going to be utilizing another artificial intelligence tool to turn our long form content into short form content bits. So we're going to be creating ten minute videos. 15 minute videos, I mean, how many minutes you want, you can create a video, but longer videos we pretty much want to target at a moment. And then we're going to be transforming those longer videos into many smaller short form videos that can be distributed in short form content. Again, places like Tiktok, like Instagram, like Facebook, for example. I don't know, shorts and Youtube sorts. Right, so this is the approach that we're taking in this course right here. And by my experience, right, from my experience online, I have decided that this is the best approach that you can do in your content. To create long form content bits strategically, right? So to identify the problems of your target avatar, solve those problems with content ideas, then create a strategy and a plan on when and how to create those videos. Create those long form videos, and then using artificial intelligence with five very easy steps, Turn those long form videos which are going to be uploaded and attract traffic organically. Turn them into short form content bits, right? Completely for free. Very, very fast and easily so we can attract more people from other, right, short form content consumption, websites and destinations. So at introduction, welcome to the stats and let's launch chip. And let me show you how to create a strategy, if you will, a long form content strategy around your niche. So this right here, ladies and gentlemen, is ChachiPT exactly where we left it right now. Okay, we have left it with this prompt right here, which is then you now script the video with the tone of a personal trainer. So we demonstrated how to script one of the videos. Now we're going to go up. All right, in our chat with Cha Chi Pen, this is a huge chat if you see right here. We've added a lot of prompts and we've gotten a lot of answers such a PT. So we've got, for example, three ways to solve the problem of mental fatigue with our knees, of fitness for surgeons. But we need to go more up, right to the core problems that our target avatar has. These are our core problems. High stress levels, long working hours, physical fatigue, mental fatigue, balancing work and emersial life stress resilience, health and nutrition, fitness integration, peer pressure, right? Professional growth and personal well being. So we're going to be creating content around those problems. And we have been brainstorming content ideas, right? So all of these condon ideas right here. All right, so let's just ask before we input one of those problems, let's just ask chip of this I am planning, all right, to create long form content on the solutions of the most prominent problems of my target avatar. Okay, in my niche. All right. Create a long form monthly, right upload strategy to tackle this task. Let me change this to tackle this task. Now, this prompt right here could be a long shot because we're asking too much of it. We're actually asking too much for P right now. Maybe we need to be more specific with the input that we're giving. That being said, because we have that much of a big chat at this point with PT, I think that there might be a chance that Chip can actually create what we want with a single prompt. So let's see how that goes. So we got creating long form monthly content to address the prominent problems of your target avatar in the initial fitness for surgeons is an excellent approach. Here's a monthly approach strategy to tackle this tax task efficiently. So month one problem over your introduction video title, Understanding Surgeon. Well, being a deep dive into the challenges. So this is going to be, for example, the first month of our content creation content. It is one video per month. So what such BD did is it created one video per month for our strategy. All right, for how many months? Let's see, five months. So we got a six month, seven month. It's still generating. So we got a seven month content strategy with one video per month. But this is tailored to our target avatar regarding its problems. So let's see that the video title, for example, in the first month Understanding Surgeon. Well, being a deep dive into the challenges content. We've got an introductory video in which we provide an overview of the challenges surgeons like Dr. Sarah Mitchell face Right, the challenges. And discuss the importance of addressing these challenges for well being of surgeons and the quality of patient care in month two. All right, we have specialized strength training for surgeons. All right, and the video title list, Surgical Stamina Building strength in. Or Now listen regarding and depending on is depending on the target avatar. We might need to create more videos per month. Because one video per month, okay? If we're shooting for the best production quality and you know, scripts and actors and all of that stuff, one video per month is fine. But in general, as content creators, we're going to be creating more content. So what I want to do is that I want to tweak the answers that ChachiPT gave us to this prompt, which are actually very adequate right and amazing. Because listen, we have our target avatar, we have our knees. Chachi PT knows about this. It created a six month strategy. Let's see, the next month before we move into the next prompt stress reduction, for example, in month three, calming chaos, mindfulness for surgeons, right? Integrating fitness into a surgeon's sedge schedule, time efficient workouts for busy surgeons. So all of that month, five month, six month, seven, Let's stop generating for now, right? And let's ask for the next prompt. Because the one thing that I would like to tweak in this content strategic approach of ChachPD is that I would like to have more videos per month. So add three more videos every month you mentioned add three more videos every month, you mentioned, let's see what we're going to have from this prompt. All right, so clearly, let's expand the monthly applaud strategy to include three more videos each month. In month one, for example, we got again the problem overview introduction to the problem. The video title isn't the Standing Surgeon. Well, being a deep dive into the challenges. All right, this is the content. In month two, we got specialized training for surgeons. All right, again, the video title. Month three, month, four, month, five, month, six month, seven, month, eight. So what it did is that it pretty much added more months, right? So let's see, the prompt actually add three more videos every month. Okay, So it pretty much added like three more months with one video per month. All right, so let's actually tailor this. I want to create a video every week of. I want to create, I want to upload weekly, okay, create a weekly content strategy on the same target avatar, in the same niche. It is important for us to again, highlight that we're referring to the same target avatar, we're referring to the same niche, right? But what we want to tweak here is that want a weekly content strategy, not a monthly content strategy. So let's see, that's better. Week one, week two, week three, week four. So that's way better I think, and way more approachable and realistic than just creating a video per month, right? So let's see, Certainly if you want to upload weekly, here's a weekly content strategy for addressing the challenges of your target avatar, right? So week one we got specialized strength training. In week two, we got mindfulness Mondays, for example. In week three, we got wellness Wednesdays. So all right. This at this point, what Chad is that it pretty much connected the titles of the videos with the theme of the week. So we got wellness Wednesdays, Wednesdays, Flexibility Fridays, right? For example, the video title and Flexibility Fridays is Flexibility Friday, Stretching and Recovery, Right, as the week end offer a video on stretching and post operative recovery. Right, So now we're talking about, for example, week five, surgeon support Saturdays, surgeon support Saturday, building a community. Because we said that community all right, is one of our problems of our target avatar. Quick six cognitive fitness challenge. Right? Keep your mind sharp. Let's see the content introduce a cognitive fitness challenge every sixth week. Engage your audience with puzzles, memory games, and mental exercises designed to enhance cognitive performance, right? So we got all of this now, let's say, because we don't want to dive into my example, this is just example fitness for surgeons, right? Let's say that we have actually in your case for example, you have utilized part of such pen. You have planned a content strategy for, I don't know how many weeks. Let's say we got a 12 week content strategy. All right. What we're going to do is that we're going to copy this week one specialized strength training, for example, the video title and the content. All right, And what we're going to do this is that we're going to actually ask for more information about this video plan or note. Mention the gear needed to shoot this estimated time needed, for example, and the preparation needed to create a ten minute video around this. Let's see mentioned the gear need to shoot, the estimated time needed in the preparation needed to create ten minute video about this. Let's see, it mentions the gear needed, right? Because we need to have an overview before we start shooting of what we're going to need. So it says that you're going to need a tripod, for example, a camera, a tripod, a microphone, lighting a backdrop, right? Video editing, software, props and equipment. All of this we discussed in the previous lesson, if you remember in of the gear. But it's good to have just a general overview of what we're going to be needed. What's going to be needed. All right, in order to create this content bit. Because this is part of the content strategy approach, right? Estimated time needed. So preparation regarding preparation, planning, and shooting. It might take a few hours. If you script and plan your video with such a PT, we're talking about way less than that regarding filming, right? The actual filming of the ten minute video may take two to 3 hours, depending on the complexity of the context of the content and the number of stakes required. Editing, again, three to 5 hours to compile, edit, add graphics, fine tune the video. Additional time to set, preparation equipment set up, and all of this may arise during filming. So you can see that we have 100% all of the time, right, and gear we're going to need to shoot this video. Then regarding preparation, right, We need scripting. We need a shot list, a location set up, if you want to take this to the next level and increase your production value. But I'm asking for this prompt of statPt just to have a general overview of what it's going to take. And in order to plan our strategic approach, right, we need to know how much time every video is going to take us, where we're going to be filming it, which ear we're going to be needed, right? So it's just good to have all this Now, this is pretty much done regarding our content strategy. I don't have anything else to add here. We used GPT to, again, brainstorm the problems of our target avatar. To brainstorm the solutions of the problems of our target avatar. And then we took the solutions, and based on those solutions, we asked right for a weekly content plan to solve those problems. So legitimen, this concludes our content strategy. We have planned and mapped out every single thing that you need to know in order to shoot your videos. And you should be comfortable right now in picking up a camera and actually shooting the videos that we have completely, you know, mapped out to the max up until this point. Now this right here, it is not discourse right here is not a course in which I'm going to show you how to pick up a camera and shoot videos. We're not going to be discussing about videography principles in discourse right here. That being said, I have a huge amount of courses and information for you to digest regarding how to become an expert on using a camera. Setting up lights, composition to suit your shot, right? To suit those lessons to shoot videos. All right, so what we're going to do is that I want you to check out other courses that I have regarding videography that's going to be extremely valuable for you. All right? And in the next lesson I will assume that you have shot your videos, right? That you have your raw files ready. All right. And we're going to be brainstorming and I'm going to be showing you actually on real time how I turn my long form content into short form content. Right, In later lessons, we're going to be discussing about something extremely important. Some tips and tricks that are going to be extremely important in your content creation process. Things like search engine optimizing titles, search engine optimizing descriptions, search engine optimizing tags with the usage of chat GPT. Now what I want you to do is that I want you to shoot your videos. I want you to edit your videos, all right? If you don't know how to do this, follow the instructions that I have in other courses in this profile right here, right? And in the next lesson, I'm going to show you how to take those long form videos that you've sought and edit them, and with a click of three or four buttons, turn them into short form videos. Out of one long form video, we're going to be creating five to ten short form content bits. So thank you very much and I'm going to see you in the next video. 12. Turning Long Form into Short Form Content: Ladies and gentlemen, welcome to the tenth lesson of the scores. Now, I'm extremely excited to be analyzing with you the content of the station right here. Because it is going to be absolutely groundbreaking and I'm going to save you extreme amounts of time and energy with this amazing artificial intelligence tool that I'm going to reveal to you in this lesson right here. Now, to summarize what we've done up until this point, right? We've analyzed the basics of char GPT. We've analyzed our target audience. Then we created our target avatar. We brainstorm the problems of our target avatar and the solutions to those problems. Then we transformed those solutions into video topics and video ideas. And we matched those video topics and video ideas. We categorized them and created a strategic approach on a weekly uppload schedule. Now, in the previous lesson, I asked you to shoot the videos right or get comfortable with the gear because we also had a lesson on gear that you're going to be needing right after, I suppose that you have shot the videos. This is exactly the lesson in which you're just going to save extreme amounts of time and energy. All right, so what you need to have before you continue with the scores and with this lesson obviously you can download the datasets and I'm going to be delivering to you in this lesson right here if you don't have any videos. But it's going to be extremely valuable for you if you actually have ready ten minute long form content, Right? Long form videos. Why? Because in this lesson right here, with the power of artificial intelligence and one absolutely amazing tool, we're going to be transforming long form content into short form content. Now to give you just a brief explanation of how hard this used to be, back in the day, back in the day, we would take a big video, like ten, 15 minutes, right? We would shoot this video, we would edit this video. And then we would manually transform this big video into short form content bits. And this would take anywhere from two working days to a week. All right, we're going to be cutting down the time that you need to transform long form video into short form clips from two days to possibly weeks into five clicks and maybe five to 10 minutes of waiting time until the software processes those videos. So as you can imagine, it's going to be absolutely groundbreaking. I'm very excited. I'm very excited to be analyzing this tool with you. This tool is called Opus Clip, Right? So enough with this introduction. Let's launch Opus Clip. And let me show you exactly, step by step, what you need to do in order to transform your long form videos into short form content bits. Welcome to the 10,000 of the scores. So ladies and gentlemen, this right here is the interface of Opus Clip. As you can see, this is the program which we're going to be using to transform long form videos into short form clips to be distributed in short form content marketplaces. Opus Clip utilizes the power of artificial intelligence to identify in your long form content, right? In your long form video, the parts which have the best chance to go viral, right? So we've got, for example, in one long form video, in one long video we can get ten viral clips. And the name of the game here, the cool part is that you can create them extremely fast, right? So you have way more chances to go viral. What is Opus Clip? It is a generative AI video tool that repurposes long talking videos into shorts in one click, right? And it's powered by Open AI, which as we know, is the same company, the same program that powers GPT. Now the first thing that I want you to know is that Opus clip is completely free. You don't need to pay in order to utilize the services, right, and the artificial intelligence power of the tool right here. That being said, if you want to take the most advantage out of the tool, you can definitely pay. I don't know how much. Let's see in the pricing actually, I think it's 100 bucks a month or something. So it's yearly, it is $114 And it pretty much increases your up load minutes, right? So you can process more videos and more videos. So if for example, you want 7,200 minutes, you got to pay $342 That being said, you can completely use Opus Clip for free, just like I have been using and all of those creators have been using. Now, another very cool thing with Opus Clip is the fact that maybe you already have some long form videos in your channel. Maybe you know you have already created short edited long form videos in your Youtube channel, and you want to actually repurpose those videos. So Opus Opus Clip gives you the opportunity to take videos that you've already already spent the time, energy, or maybe outsourced to an editor, right? And you have in your Youtube channel, Opus clip gives you the chance to repurpose those old videos. So this is another great example of how you can utilize the power of Opus clip to your advantage. So pretty much what it does is that it analyzes the transcript, it decodes your videos, right? And it gives a virality score, an artificial intelligence virality score, right? It says, our AI automatically generates a score to show the virality potential of each short clip. The score is based on AI's analysis on thousands of viral videos. As you can see and you will see later in this lesson right here, once we input the link of our Youtube video, right, or with Dragon drop our file of already video on the Opus clip website. It's going to give us ten different clips with a virality score and actually explain why it believes that this video is going to go viral. Right. It also have a many other features like active speaker detection. So it detects who is talking, why he's talking. And one of the coolest things is that it is actually, it can generate artificial intelligence in moods and captions, which as we know in short form content, they really help with hooking our audience in our videos and making the modes the whole clip, which is pretty much exactly what we need if we want our short form videos to go viral, so many people use it. That being said, let's actually go ahead and analyze how we're going to be using a Opus clip for our long form video. So the first thing you got to do is that you've got to go to your Youtube channel, for example. This is my Youtube channel. To give you a short example, to give you some context of what my niche is, I help people actually start creating their online courses from $0 per month. I help people create their first online courses. I teach them everything that they need to know in order to successfully start an online course business, right? That being said, I do not have short form content. So let's try and actually transform my long form content into short form content. How would I do this? For example, in this clip right here, in this video right here, it's called Full Gear Guide, Online Course Creation Software and Hardware. So I would click on this Videright here. I would copy, all right, the link of this video. And I would actually go, let me copy the link real fast. I have already done this for the sake of demonstration of this lesson right here. And I would paste it right here. All right, paste it past. Don't need to paste your own Youtube link. Right? You can do this in other, in any Youtube video you want to, right? In any channels you want to, you copy the Youtube link. You paste it in this bar right here of Opus clip or you can drag and drop and upload the file on Opus clip directly in their website. You don't need to download their application and you press on this button right here, they get Free Clips button. Once you press this button, you need to register your e mail because you are going to be sent the clips to your e mail, right? This is how they pretty much send you the clips. Now, if you have the free version of Opus clip, I want you to know that you will be set in a que, right? Because this artificial intelligence tool requires computing power. And if there are a lot of people around the world utilizing its power, all right, it can't serve everyone at the same time. That being said, you are going to be set in a que this queue. It also gives you an estimated time of delivery of the short form content which is pretty much anywhere 5-10 minutes. So nothing crazy right now. That being said, if you don't want to be on the queue, you can pay for the monthly subscription in Opus Clip. Personally, I have never paid for Ops clip, but then again, I haven't really used it that much. Right, So let's say that you actually get your free clips. Register your e mail. You waited, the this right here is the e mail that you would get, right? Your clips is ready, your clips are ready. Please click the link below to preview your short clips. You preview the clips and this tab is opened right here, which is exactly. Let me actually press another one. Let me go here to another Ops clip. Clips are ready view clips. All right, and these are the clips that we've got. So we've got 123, 456-789-1011 How many? 12. 13. All right. We've got 13 short form content bits out of one long form video that we have, right? So how cool is that? Let's see, this clip got a 99 score, 99 virality score. And as you can see, it explains here viral score, the likelihood that this video will go viral on short Tiktok reels 99. So this video has huge chances to go viral. Now in here we can either download or directly share and auto post our videos to Youtube, Tiktok G reels and linked in. Right, So let's actually go ahead and watch this video through the post value for one pieces that you on line post business. Now there's nothing easier for me than to start the naming. Expensive cameras, lenses, lights, and all of that stuff, but the reality is that you do not need expensive gear to start an online post. So the first thing that you realize is that, all right, they didn't add the music. The music was added by me. They didn't add the B roll, which is pretty much the videos that play on top. The Talking Head video. Right? Didn't have the music, didn't have the vile. What they added are those captions right here, right? And those emoges, those captions and emoges were automatically generated by Opus Clip. There were added by Opus clip, right? And there were also highlighted by Opus clip. For example, the word business was highlighted by Opus clip. Let's actually read the explanation of why they think that this video would go viral. The video starts off strong with an attention grabbing hook that dispels a common misconception. It follows a logical progression and covers all the main points about the necessary gear for starting an online course business. The speaker provides valuable insights and advice which is highly relevant to the current trend of online courses. Some improvement could be made. By including a call to action for viewers to take action based on the information provided. So how absolutely cool is this? They not only edit your videos, but they give you a virality score and an explanation on why they believe that this video is going to go viral. And here you can see the transcript of my video, so word by word exactly what I am saying in this video. And they also give you the title, right, Unlock success, essential gear for launching online course business. And also keep in mind that this title is search engine optimized to appeal to the short form content algorithms. Right here you can see extreme value right here in this artificial intelligence tool Ops clip. Now note in the next session of the scores, I'm actually going to show you and we're actually going to be demonstrating together how to utilize the power of chap in artificial intelligence to search engine optimize your video titles, descriptions, and tags to appeal to the search engine of Youtube. Youtube is the second largest search engine online. So by search engine optimize our videos, especially our short form content, we can leverage organic views to our channel. More on that, on the next lesson, right? But for now, know that those are search engine optimized titles. And the best actually search engine optimized titles that you can use for your short form content. Let's put the second one, Create stunning course thumbnails with Canvas. Free online tool. Let's watch it using free tool to create professionally looking thumbnails, especially for your courses. Your Youtube channel is actually a Cada is a free online tool in which you have template so you can see the aspect ratio is done, the captions are there. Each part of the caption that I'm saying, right? Each word that I'm saying gets highlighted just to increase the engagement of the viewers. And we've got a variety score. Well, this variety score is a bit lower, it's 92. And it says, this video effectively captivates viewers by introducing a free tool for creating professional thumbnails. It provides a coherent and comprehensive explanation of the tool, including its features and ease of use. The speaker's personal recommendation creates a valuable connection. The topic of content creation and graphic design is also relevant and trending, one improvement could be to include a call to action. So as you can see, Opus clip really, really wants you to include call to action. Because call to action is pretty much saying to your viewers, hey, you might want to check out my channel or hey, I got more videos on this topic if you want, on my channel. So you call people to take action from the short form content to actually visit your channel. And as you can see right here, we've got a transcript of our videos. Now, I'm not going to go into every single video that Opus clip has recommended to me. But you can see that as we go down, number five, Number six. Number seven, we've got a lower variality score. Number seven, For example, it's got a 79 varality score, 78. All right. Boost your courses. Search and sentimization with ChachPT free AI copywriting tips. All right, And every single title that Opus Clip gives us is search engine optimized, right? This is how cool Opus Clip is. And guess what? You can do this in every single long form video that you have created or will create, right? So an amazing content strategy would be, for example, for each week as we have planned the strategic approach of our long form content to create one long form content per week, then filter it through Opus Clips and get like ten short form content bits out of this one long form content bit. So you can upload daily a short form video and weekly a long form video. This is the system, ladies and gentlemen, that we created from start to finish together until this point in this course. Now what is left for us to do? What is left is actually to search engine optimized, Right? Our videos to search engine optimize our long form videos. Especially, why do we want to do this? Because on Youtube, as we said, Youtube is the second largest search engine online after Google, right? People search for stuff on Youtube. So we can leverage the fact that people want information and people search for information on Youtube. We can leverage all this organic traffic, right, And funnel them into our channel, into our videos. All we need to do is to actually optimize our videos transcript, for example, our titles, our descriptions, and our tags to appeal to this search algorithm to this search engine. This used to be very hard back in the day because we didn't have artificial intelligence, we didn't have such PT. We pretty much needed other tools which weren't that reliable. Now with artificial intelligence and such PT, it is actually very easy to do that. And I'm going to show you how to do this in the next lesson of the scores. So thank you very much for sticking up until the end of the tests. And I'm going to see you in the next one. 13. SEO the Titles, Descriptions and Tags of our Videos: Ladies and gentlemen, I would like to welcome you to the final lesson of the scores. In this lesson right here, we're going to be analyzing every single thing that you need to know regarding search engine optimization before we launch GPT, right? And before we enter the title, the description and the tags of our videos to be search engine optimized. Which is again, a process that back in the day, would take huge amounts of time and effort. Right before we do this, I'm going to explain to you the importance of search engine optimization. All right, so we're going to start with the basics. Tube is a platform in which we upload our content, we upload our videos, right? And search syptimization doesn't even apply only to Youtube. It applies short form content destinations like Tiktok, Instagram, Facebook marketplace, as well as long form content destinations such as Youtube. It could be online course marketplaces. They also are search engine optimized or other video hosting platforms like Vimeo, for example, and many, many other video hosting platforms. Now, once we applod a video on Youtube, let's take Youtube as an example, right? We've got two ways to attract people. A right to bring eyeballs in front of our videos, which is obviously what we're trying to do with our content, right? Bring eyeballs in front of our videos. Two ways to do that. The first one is paying for ads. All right? We pay for ads. We directly pay Google. We pay Youtube to bring people in front of our videos. Our videos don't need to be search engine optimized. Our videos don't need to be of great quality. We can have whatever we want. Okay. Of course, there are some guidelines, but we can have wherever we want being shown in those videos. This is ads we pay and we bring manually eyeballs in our videos. We can also be estimated how many eyeballs you can bring with the ads that you pay. For example, you can pay, let's say, $100 on ads and you can bring 10,000 eyeballs in front of your videos, All right? So this is paid traffic. All right? In general, in content creation, we call people that view our content as traffic. Ads is paid traffic. Now regarding that, we also have another way to gain traffic. And this is the so called organic traffic. And why is it organic? Because it relies on a system, and this system is the Youtube algorithm and the fact that Youtube acts as a search engine right now. In organic traffic, organic traffic is subdivided into two categories. Pretty much organic traffic is all of the traffic, all of the views that we accumulate without paying for ads, right? Organic traffic now is subdivided into two categories, pretty much. There are two strategic approaches to bring viewers in front of your videos without paying for ads. The first one is to create search based content, which is exactly what we're going to be doing right here. We're going to be optimizing our videos to appeal to the search algorithm. And the second one is to create recommendation based videos, right? Recommendation based content. To give an example between what is recommendation based content and what is search based content. Recommendation based content are videos tailored to appeal to the Youtube algorithm. In the home page or the recommended page. This could be videos like, you won't believe what happened to my supercar, right? Nobody searches on Youtube. You won't believe what happened to my supercar because no one cares. But if you are on Youtube, if a user is on Youtube and this video is recommended to him, right, he will probably click because it intrigues the viewers, right, This title and, you know, perhaps the famil intrigues the viewers. So those are recommendation based videos. We're not going to be stressing about recommendation based videos in the station right here, because we're going to be focusing on search based videos. All right. What are search based videos? Search based videos are videos that are tailored to appeal to the Youtube search algorithm. Youtube is the second largest search engine after Google. People actually go to Youtube. They search for stuff on Youtube. They're looking for answers, looking for information. They're looking for education on Youtube. And it is our call if we want, as content creators, to appeal to this demand, right? To create content to feed this desire of people to be educated, to be informed. All right, now we can create the best content on Earth, but if our content isn't optimized to appeal to this algorithm, it will not be seen by anyone. Right, And it is a shame because now with Chip, it is just so easy to search engine optimize your video titles, descriptions, and tags. And those are the three parameters that we're going to be tweaking. They're going to be tweaking the titles, the descriptions, and the tags. Now, those different three parameters have different ways to be optimized. All right, search engine optimized in this, I'm going to be covering all three of those, right? So welcome everybody to the final lesson of the scores. I'm very happy to have you here and let's launch ChagPt for one last time. And let me show you how to search engine optimized your videos to appeal to the Youtube search algorithm. Okay? So leg legitimate. This is exactly where we left up with ChaiPt, right? The final problem that we used was mentioned the gear needed to shoot this video. We have the videos right here. We've got video titles and the content of each video. Now, you can't search engine optimize many videos at once. Unfortunately, you need to search engine optimize one video at a time. All right, so let's say that we're working on. Let's pick a story. Let's pick a story. Nutrition matters fueling your surgical stamina, right? So let's say that we are actually creating this video right here now. This is the video title, right? Nutrition Matters fueling your surgical stamina. The first thing that we want to do is obviously in order to optimize a title, we need to generate a title. In order to search engine optimize a description, we need to generate a description. And the same thing with tags. Now we are going to be generating search engine optimized titles and description. How are we going to do this? Got the search bar right here and say, I am creating a Youtube video titled, all right, Paste. And let's actually search for this exact content recommendation, fueling your stamina. All right, with copy the content, right? I'm creating a huge video title, Nutrition Matters, fueling your surgical stamina. Topic of the video, content will be around. All right, and I am going to be pasting exactly this, okay? Highlight the importance of nutrition and hydration on the seventh week. So let's delete the seventh week. Highlight the importance of nutrition and hydration. Coma, Share meal planning, tapes, hydration strategies, and the role of proper nutrition in sustaining energy and well being. All right, so let's see. I'm creating a video title, Nutrition Matters, Fueling your surgical stamina. The topic of the video. The concept will be around. Okay, highlighting. We can just change the tens, but it's fine. What did we do? We copied the video title and the general content of the video, so we get to give more context to GPT. All right, and now what we're going to do is that we're going to ask to suggest the CO is short for search engine optimized titles. All right, for this video, what did we do? We entered the title. We entered, right, some of the key points that are going to be covered in this video. And then we asked for GPT to suggest ten search engine optimized titles for this video. So let's see what GP actually said. Optimizing your title for search engine optimization is crucial for reaching a wider audience. Here are ten SEO titles for video nutrition, Mars Field Nuurgical Samina that will help you attract viewers interested in the topic. We got surgical stamina secrets, the role of nutrition in surgeon performance mill planning for surgeons, boosting energy and well being, proper nutrition for surgeons enhancing surgical stamina. All right, so all of these are search engine optimized. As you can see, these titles incorporate key search engine optimization keywords. Again, engine optimization is based on keywords because people usually search for keywords. For example, keyword surgeon nutrition, surgical stamina, surgeon meal planning, all right, Surgeon performance, wellness for surgeons. All these are keywords, people search for those keywords. We have optimized our titles to include those keywords in a way that appeal to the algorithm. And this is how we attract people, all right, making them more likely to appeal in cells results and attract viewers interested in the topic of nutrition and hydration for surgeons. All right, now that we've got our ten titles, ten search engine optimized titles, all we need to do is that we need to actually choose the most optimized one and explain why. How about this? Let's see. Choose the most search engine optimized. Want to explain why this is the most search engine optimized right title that such BT selected. Surgical Stamina Secrets. The Role of nutrition in Surgeon Performance. And here is why it is optimized. We've got relevance to the content that we're creating. We've got keywords inside our title that are relevant. We've got engagement. For example, phrases like surgical stamina, secrets, and role of nutrition in surgeon performance are engaging and can pick viewers interest. All right, and it is also a right title. Overall. This title is well optimized for search engine optimization because it effectively communicates the content, incorporates keywords and adds and is likely to attract viewers interested in the topic of nutrition and hydration for surgeons. Ladies gentlemen, look at this, we've got our title down. This is the most search engine optimized title, right, for this video, Right here. Let me again summarize the steps that we did, the prompts that we added in order to completely create the search engine optimized title. So again, we have brainstormed. We have created a content strategy. We have brainstormed some very basic titles and the content of our videos, like the outcomes, if you will, the desired outcomes. Right. So what I did is that I just mentioned to P that I'm creating a Youtube video titled. I pasted my title. I pasted the general content overview that I have generated previously by GBT. And then what do they do? I asked to suggest ten search engine optimized titles for this video. Right then we got our ten titles right here. And the next prompt is that I asked GP to choose the most optimized one and actually explain why you don't need to actually ask for the explanation, but it's good to know, right? So I ask for the most optimized title out of ten. So we got like a very, very high chance that it is the most surge optimized title in this niche. Right? Which is this surgical Samina secrets the role of nutrition in surgeon performance. Right? Now, check this out. The next step is to create a description for this video. Now we could go with the same route as we went with the title. All right, we could ask for a description and then ask to suggest for ten descriptions and search engine optimize them. And ask for the mort, search engine optimized description, exactly like we did with this title. But check this out. Pet knows the keywords, Pet knows the level of search engine utization that we want to reach. Pt knows the title of our video, so check out what we're going to do. We're going to create a search engine optimized description for this video. Let's see, certainly, here's an SEO optimized video description for your Youtube video titled Surgical Stamina Secrets, The Role of Nutrition in Surgeon Performance. Check this out. Gpt actually created an SEO description for this video right here, which is for this title right here. It actually remembers ancorpization, right? And it created a description for this title which is already optimized. This means that our video description is also going to be optimized. Let's read the description. Welcome to our channel. In this video, we deep dive. We dive deep into a topic critical for surgeons nutrition and hydration. As dedicated healthcare professionals, surgeons over face long hours in the operating room and maintaining peak performance is essential. We're here to reveal the surgical stamina secrets that can significantly impact your surgeon performance. In this comprehensive guide, we'll explore the crucial role that nutrition plays in sustaining energy focus and overall well being for surgeons. Right? And we got a, also our key takeaways right now, this looks like a great description and it is actually descriptive, which is very important, right? We just don't want to just dump keywords in a description for the sake of surg change optimization and not have a descriptive description. But you know, deep inside this description you can see it to have a lot of keywords and this is actually the magic of surg change optimization. Let's try to find some keywords. For example, let's see, nutrition and hydration, peak performance, right? Surgical stamina secrets, surgeon performance, right? Comprehensive guide. Let's see, sustaining energy, focus and well being for surgeons, right? All of these are keywords. Some more key takeaways. Impact of nutrition on surgical stamina. Surgical stamina is another keyword, right? Meal planning, tips. Huge keyword, hydration strategy. So all of these are keywords AchchPT has very smartly incorporated into our description. All right, To make it appeal to the search algorithm. All right, how cool is that? Let's see actually the explanation of Ch BT. It says this description provides a clear overview of the video's content, includes relevant keywords, and encourages viewers engagement through likes, subscriptions and alifications. It is also optimized to capture the attention of surgeons seeking to enhance their surgical stamina and well being. So you can see this is not only optimized to appeal to the search algorithm, it is also optimized with a call to action to like and subscribe, perhaps to our channel. And it is also optimized again, to capture the attention of our target audience and a target avatar which are surgeons. Now ladies and gentlemen, up until this point, we've actually optimized two out of the three parameters that need to be absolutely taken care of regarding surgeons and optimization. We've optimized our titles, We've optimized our descriptions. The last thing left are the tags, right? So this is what we're going to do right now. Tags used to play a huge role in our Youtube videos right now, they don't play that big of a role. That being said, it always helps to have 100% optimize all of our parameters. So how about this create, create 20, let's say SEO tags for this video, that's a problem that we're going to be using Create 20 search engine optimized tags for this video. Certainly, here are 20 SEO tags for video. Surgical stamina secrets. Let's see the tags. Surgical stamina, surgical performance, nutrition for surgeons, hydration strategies, meal planning, tips, surgeon well being, operating room energy, surgical stamina secrets, surgeon nutrition guide. So you can see all of those are search engine optimized tags. Now you can see that they really look like keywords because tags and keywords are pretty much the same thing here. But keep in mind that sometimes you're not going to be able to add all of those 20 tags right? In your videos. What you could do is that you could ask, choose the ten most SO tags out of these 20 and explain why, right? Asking why is a great question to ask. Pt, because you decode the way it thinks. You decode the way it search engine optimizes because, all right, it's great to rely on Gp and we know that we're going to have like steady results which are great and perfect every time. But that being said, for our own, for the sake of education and our own education and mastering this algorithm, it is not actually a bad idea to actually explain why. So here are the ten most search engine optimized tags. Okay, from the list. Along with explanations for their selection. So we've got surgical stamina, surgeon performance, nutrition for surgeons, hydration strategies. Why is surgical stamina the most search engine optimized tag from this list? Because this is the core topic of our video. All right, and it's a specific keywords, keyword that's likely to match the user's search queries. Why is surgeon performance, for example, a very search engine optimized tag from this list? Why is it ranked number two? Because it emphasizes the importance of performance and it is relevant to our target audience. Right, so this, ladies and gentlemen, concludes how easy it is to search engine optimize our, again, those three parameters, the title, the description, and the tags of our videos. I hope that this lesson was informative enough and I hope that you understood how easy it is to actually search engine optimize art video, pretty much tags. All right. Titles and descriptions for the search based algorithm of Youtube. All right, thank you very much for being here. I'm going to see you in the final Thank you. Message of the scores. 14. Thank you message: So ladies and gentlemen, congratulations for reaching up until the end of the scores. I'm very proud and actually honored from the fact that you managed to complete all of these lessons. And you're here in the thank you message of the scores now to summarize everything that you're called to digest and all of the information that I delivered to you through these lessons, which I really, really hope that it's going to benefit you. We started by analyzing what is such a PT and how can we utilize the importance, right, and all of this computing power of the artificial intelligence program for our benefit as content creators. After that, we brainstormed our target audience. All right, the broad area and the broad category of people that we're going to be targeting with our content. After we have brainstormed and concluded to which our target audience is, we moved and actually created our target avatar. A specific fictional person, right? A specific fictional person out of our target audience that we decided to target with our content. The next logical step after this was to identify the problems that our target avatar faces. And brainstorm solutions to those problems which we're going to be delivering through our content. This is how, ladies and gentlemen, we have unlimited ideas for Youtube videos. After that, it was just a matter of strategically planning our content approach and obviously analyzing all of the gear that we're going to need. Tools, of course, to create solutions, those video solutions, and deliver them to our target avatar. The final thing that we were called to do is to bring those solutions in front of our target avatar to help him with our problems. And this is exactly what we did by search engine and optimizing those videos that we created. Search engine, optimizing those videos. We brought those solutions in front of the eyes of our target avatar. And this, ladies and gentlemen, is the core of content creation. This is why we create content to help solve problems of our target avatars. So thank you very much for being here. Thank you for completing this course with me. And I would really, really appreciate if you could leave a great review of this course if you enjoyed it. So thank you verymuch. I'm going to see you in the next course.