Start your Online Course Business with AI: License, Launch & Sell Courses

1. Welcome to the course: So something's quietly changing in how information is sold online. You see, a new model has emerged where you can run a profitable online course business without ever appearing on camera and without creating a single piece of content to yourself. It's a system driven by a concept called course licensing, powered entirely by AI. And this is the exact blueprint that you're going to get inside of this master class right here. Now, think about how traditional retail works. Grocery stores don't manufacture the food on their shelf. Clothing brands don't always see their own fabrics. They partner with suppliers, put their own brand on the product, and then sell it. And course licensing works in this exact same way. You see, instead of spending half a year trying to create a course from scratch, you legally partner with world class experts that have already produced incredible training programs. Leverage their expertise, you acquire the rights to resell them. And after wrapping your own brand around them, you keep the profit. And you see, after being in this field for more than six years, I can guarantee you that online courses are the ultimate digital product. You got zero inventory, no shipping costs, near 100% profit margins, and you can sell them infinitely. But until recently, launching a business like this required a massive and super expensive marketing team. But this all changes with the introduction of AI to the system. Advanced AI tools like Claude can completely collapse the expensive and time consuming parts of building a business like this. AI can now handle your market research, write your high converting sales topic, design your website, and your landing pages, and connect your funnels that will convert customers in seconds. What used to take months of frustration and thousands of dollars now takes just a single person with a laptop. So my name is Laros. I used to be a doctor, and three years ago, I walked away from medicine to build my own creator business from scratch. Since then, I've taught 60,000 students and generated more than 35 million views on my content and built three active online businesses that don't require a team, and we're all built on the same exact system that I'm going to be handing to you in this masterclass. Inside of this master class, we break down your whole journey into four super clear phases. In phase one, I'm going to show you how to actually source your first licensed stores that you will be distributing to the market. In phase two, we're going to be outlining your ideal buyer, and I'm going to show you how to find people who are super hungry for the information that you have acquired in phase one. Then in phase three, we're going to build the AI machine. A live demonstration, I'm going to show you how to utilize the power of artificial intelligence to create a brand identity, a beautiful website, and a funnel that converts strangers into customers of your horses. And finally, in phase four, we're going to be populating your funnels. We're going to be launching together your plug and play marketing system to get buyers to these courses of yours without a huge budget or without needing to be a marketing and what used to take years of trial and error back in the day now literally takes a few days because AI does the heavy lifting and the boring stuff, and you get the exact roadmap that you need to follow. So enough with this introduction, let's actually get your first online course licensing business up and running. I'm going to see you in the first lesson of this course. 2. Start Your Course Dropshipping Business: To welcome you to Lesson one of the Course Dropshipping master class. In this lesson right here, you will know exactly the value proposition of course dropshipping, what it really refers to, and the insane profit margins that come with this business model, which is arguably the most easy to start and most profitable business model to follow in the modern greater economy. So I'm super excited to have you here. Let's dive with this lesson. So welcome to Lesson one. If you're watching this, you've likely already tied your hand at the modern digital gold rush, right? Maybe you run a Shopify. Or maybe you've tried Print on Demand or spent three weeks building a faceless Tiktop account, let's say, for an affiliate program that paid you $12, right? You already know how to build a landing page or maybe not. You already know what pixel is. You aren't exactly a complete beginner, right? But you're likely here because you're tired of the thin margins, the supply chain headaches, and the constant feeling that you're working for the ad platforms rather than yourself. So today, we completely rewrite the whole playbook. We're going to take the exact skill set you already possess, sourcing, funnel building, and traffic generation. And if you don't have these skills, don't worry because I'm going to be breaking down everything in this master class right here and apply it to an asset class that actually rewards your effort. And this is what I actually call course dropshipping because I'm the only one currently talking about course dropshipping. It's a business model that I have been following for multiple years. I haven't seen anyone on the Internet talk about this, and it's actually mind blowing. The margins of this business model are actually mind blowing. So by the end of this first introductory lesson right here, we will understand the structural mechanics of this business, right, why the microeconomics favor us right now, and the five part framework we will use to build our own digital empire from scratch. So let's start with part one, the operator versus the guru. So let's clear the biggest mental hurdle right now. To make money selling online courses, you don't need to have a PhD. You don't need 20 years of industry experience. You don't need to show your face on camera. All of these are limiting beliefs of people that are afraid to enter this business model. You see, Hollywood producers don't act in the movies that they fund. Book publishers don't write the novels they distribute. They are operators, right? They find the asset, they build the distribution, and they manage the revenue. And this is exactly who you will become. You are, and you will become, if you're not right now, the operator. There's a huge difference between the guru and the coach and the operator. So course job shipping is the act of selling high value, transformative digital courses that you did not personally create completely legally under your own brand and through your own funnel and keeping the vast majority of the profit. So the expert focuses on teaching. You leverage the fact that the expert that produced the course is a great teacher, and you focus on the marketing, the systems, and scaling. And this is simple, pure division of labor. And that's what I'm going to show you in this class right here, in this master class, how to become the operator. So let's talk about the brutal math of physical versus digital. And if you enroll in this course right here, you probably know the huge difference between physical and digital, and you, of course, probably gravitate towards digital. But let's actually put this to perspective. Why courses, right? Why now? Let's actually look at the math. Why out of all digital products choose courses? So think about traditional physical dropshipping, the art of taking a product and selling a product that someone else has produced to other people. Let's say that you find a plastic gadget on Alexpress for five bucks, you sell it for 25. And this sounds great on paper, right? But then actual reality hits. You pay seven bucks for shipping, right? You spend 11 bucks on Facebook ads to acquire the customer. A bunch of orders get stuck in customs, leading to a 5% refund rate, and then charge backs eat another chunk. So at the end of the month, your 20 bucks growth margin gross margin has shunk to nearly $2 profit. So you're carrying all of this risk for a 10% net margin. And if your ad cost spike by $0.10, let's say, you will start losing money, right? So now let's look at the digital equation of this. When you sell a digital product, it couldn't even be course. It could be a simple digital product for 100 bucks. Your cost of goods sold is literally zero, right? So Again, in the digital product superpower, you have net zero marginal cost, right, which means that it costs you the exact same amount to deliver the course to one person as it does to 1,000 people. You got infinite inventory, right? You never run out of stock. You will never get a text at 2:00 A.M. Let's say, saying that the factory in Asia is shutting down. You get instant perfect delivery. So the second checkout hits, the student gets an automated email with their login. No tracking, no number, no loss packages. You are completely dismissing these three huge problems of conventional drop sipping businesses. So if it costs you 40 bucks in advertising to acquire a $100 digital customer, you keep 60 bucks. And guess what? There are advertising pathways in which you don't need to actually spend money. You just can invest your time and energy to advertise. So this is 60% net margin. And because the software and inventory costs are effectively locked at zero, the only remaining variable in the entire business is attention. And attention is a completely learnable, systematic skill. So in this course right here, yes, we will be structuring your course job shaving business, but the most important skill that you will develop is actually the art of grabbing attention and funneling people to these offers. Now, let's talk about the timing, right? And the timing is perfect currently due to the AI level that we currently have. So people aren't buying information anymore, you probably know this. Information is free everywhere, right? Information is free on YouTube. Information is free if you ask HGPT if you ask Cloud, but people buy experience and people buy transformation. If someone purchases information and someone purchases a course, they purchase the course due to the fact that they want to be transformed to someone. For example, you purchase this course because you want to be transformed to a course drop chipper, right? You're not interested in creating a funnel, and you're not interested in learning about course dropshipping. You are interested in learning about dropshipping, and you are interested in learning about funnels because you want to become a course drop chipper, right? So they buy a shortcut to a specific painful problem. They buy a better version of themselves. And right now, the demand for targeted niche skills is at an all time high. So historically, launching a digital education company required an entire team, obviously. You need a copywriter for the sales page, a media buyer for the ads, a designer for the funnel, an expert to record 20 hours of video, right? It took months and thousands of dollars, if not tens of thousands of dollars. But AI has completely collapsed that barrier to entry. Today, literally one single operator like you and I using the right AI prompts can handle the research, write world class direct response, copy, design high converting funnels and generate ad creatives. And even help structure or script the product itself. The only part that AI can't tackle right now is the production of the educational products themselves. And after being in this field for more than six years, I have produced more than 40 courses in this studio of mine. I can almost guarantee you that AI will never actually completely replace the instructor of these courses because people want to genuinely be informed and transformed by another human being that has the exact same problems as them and can relate to this person to this teacher. So you're no longer the solo funnel. You're a CEO with an army of specialized AI agents working for you for 20 bucks a month if you're using HVD, right? So, let's talk about the five part master map. Throughout this master class right here, we're going to build your business using a script five part architecture. Right? Every moving piece fits in one of these five buckets. So first, we're going to start with the course. What you're actually selling. So this comes from one of these three places. The first one is creating the course with AI assistance or at least creating the course yourself, having a camera, having a studio, having lights, having microphones, and actually shooting the course yourself. The second place is actually hire an under monetized expert to record it for a split, right? So leverage someone else's expertise and experience to create the course for you. And thirdly, to actually license existing high quality rights. You can also do this. There are libraries of courses out there that you can leverage, and you can license the courses from these libraries to actually drops of yourself. Then comes the person and the problem, right, the exact target outta that you're going to be targeting with these courses. So who is this for? We do not sell broad topics like marketing or social media, right? We solve hyper specific, super painful problems for specific people. And this will be, let's say, the magic dust that will make your course sell, the fact that we're going hyper specific here. Then we're moving in branding and offering. Of course, in order for an educational product to sell, especially if it's a course that promises transformation, the branding needs to be on point. It needs to appeal to this exact target out that we're targeting. So now we package the course so that it feels like a premium, irresistible transformation rather than just a collection of videos. Because at the end of the day, what a course is is just a collection of ten to 15 different videos. But if we pack these videos, we add bonuses, we add downloadable resources, we add quizzes, we add assignments. We hosted some, we add branding elements. Then suddenly this isn't just a collection of ten videos. It is an educational experience, a premium educational experience. And premium educational experiences are the types of again, businesses that we want to be creating in this course job saving roadmap right here. So then it's time to talk about the funnels. And our funnel is going to be a simple three page machinery that turns strangers that have just stumbled across your offers into customers. We're going to have one landing page, one sales page, one check out page. That's it. The pages, super easy to create them. I'm going to show you how to create them with AI. So don't worry if you don't have any coding skills. I also don't have coding skills, and I have sold 80,000 courses. So don't worry about this. Finally, we're going to talk about traffic. And traffic is the fuel of your whole course dropshipping business, right? And traffic is something that is teachable and is learnable. And you can actually understand how to drive traffic to your funnels. It's a skill, right? So how we drive targeted high intent human beings into our funnels using a mix of paid ads and systematic content. I'm going to show you how to create content, right, to drive traffic to your courses. I'm going to show you how to run ads to your courses. I'm going to show you how to combine these two to create, again, a systematic machine of bringing eblls and bringing strangers to your funnels that will convert. So let's talk about the core operating principles of this again, business model right here. Before we take action, you must internalize three rules. And if you break these, your business will fail. Rule one is that specificity here always wins. You do not want to go abroad. The Internet does not need another course on how to code. The Internet has changed. The great economy has changed from broad to hyper specific and hyper niche and hyper focused, and it makes total sense because when you enter this global market, right, this global market of the Internet, you suddenly have 8 billion people to serve. So it makes total sense to keep niche down and niche down to a pool of 1 million people or 2 million people because it still makes sense financially for you to target these. Right? So again, the Internet does not need another course on how to code, but a course on how to use Python to automate bookkeeping for real estate agents will be a money printing machine, right? Specificity commands high prices, right? And this is why this type of course would be a money printing machine compared to a HA code course that would be like, completely lost in a C of other HA code courses, right? So rule two, lead with the wound, not the product. Amateur course job seepers talk about how many modules are in their course. But professionals talk about the pain the customer feels when they wake up at 3:00 A.M. For example, and how to fix it. You need to sell the destination and not the plane ride. And this is something that we're going to be tackling on the funnel creation and the marketing side of the course. But for now know that in general, you need to lead with the wound and not the product itself. And finally, we want total legitimacy. We only sell what we have the explicit legal rights to sell, right? Then this is why it's super important for you to understand the three ways to source a course. The first one is to create it. The second one is to pay someone, pay an expert to create the course for you if you're going for a very specific course that you couldn't find licensing rights towards. And the third one is to actually go ahead and license courses yourself. Right? So again, real verifiable value is the only sustainable long term marketing strategy here. We building an actual brand asset and not a short term trick. So this is the end of Lesson one, and this is the action that I want you to take before you hop on the next as an office master class, which is Lesson two. I want you to open a blank document or grab a piece of paper, and I want you to write down three distinct industries, hobbies or professional subcultures that you personally understand or have spent time in over the last few years. Now, again, in this business model, you will be able to target any industry and any niche out there, right? You will be the operator, again, not the instructor. This means that as the operator, you can literally work with all niches out. That being said, if you do understand the niche, if you have engaged with this niche in the past, it's just going to be way easier for you as an amateur, let's say, copywriter or as an amateur operator in this stage to understand the problems of your target outer and have way more efficient key performance indicators and again, performance wise, make your funnels and make your landing pages and make the copy convert. So this could be crypto. This could be day trading. This could be local restaurant marking. This could be fitness over 40 or high end woodworking. Literally, anything that you like, could be content. This could be marketing. This could be AI. This could be AI for productivity, literally anything. Pick something that you like and write it down. We need to identify where you already speak the language, right, even just a little bit, because that is where you have your unfair advantage. So get those three industries again, written down. And in the next lesson, we're diving straight into part one of this framework, which is sourcing your course. In the next lesson, I'm going to show you exactly how to acquire, create, or license courses that you will be able to drop ship in the next lessons of the course. So thank you so much for being here. I'm going to see you the second lesson of the scores. 3. Find Profitable Courses to License: As we discussed about what course dropshipping is, and you've actually seen the real numbers and the real margins in this new business, it is time to talk about the first pillar of actually starting your online course dropshipping business, which is, of course, sourcing the course, right? Sourcing this digital asset that we're going to be distributing to the markets. So this is exactly what we're discussing in this lesson right here. In this lesson, we're going to be analyzing the three different ways to actually source your course, your first info product. And then from there in the next lesson, we're going to talk about everything else regarding branding, funneling, marketing creating a target avatar to target with your marketing campaigns and all of that stuff. But for now, let's actually focus on sourcing your asset. We're going to talk about the three different operator tracks that you can take. So in the last lesson, we established our position. You're not the guru, right? You are the operator, something like a Hollywood producer. So your job is not to chase validation through teaching, but to build an asset that generates revenue. Today, we answer the biggest question every operator faces. And this question is, where does the product actually come from? So if you were starting a traditional agency or coaching business, this is where you would get stuck for about six months, to be honest with you. You would spend weeks scripting modules, buying expensive cameras, overcoming stage fright, editing video files, and we don't do this in this business model. As an operator, you have three distinct, highly leveraged tracks to source a high value course without wasting any time or without wasting any money. And funny enough, of course, you don't even need to be an expert in the field that you will be marketing your course and distributing your course towards as you will be, again, the operator and not the producer. So let's break down the three operator tracks so you can choose the one that fits your budget and your timeline. So, Track one is the AI assisted systematic build, pretty much creating your course while leveraging the power of artificial intelligence to help you with everything regarding the externals and just instructing the course yourself. So this track is for the operator who wants 100% ownership, zero recurring payouts to third parties, and absolute control over the curriculum. So you aren't writing this from your own head. You're using AI as your subject matter expert. Now, this can be a bit risky if you're trying to script and outline a course on, let's say, a niche that you're not an expert in, right, and you want to instruct a course, but you use AI to script. This can be a bit tricky, but it actually could work if you already have some knowledge in the field that you're creating the course towards. So the strategy here is that you identify a hyper specific highly paying problem, which we will be mapping out in lesson three. Right? Then you use a script AI prompting sequence to extract a comprehensive logical step by step curriculum to solve this exact problem. So up to this point, you have identified a hyper niche market and you have scripted a comprehensive logical curriculum. Then you use AI to generate the module by module scripts, the action worksheets, and the slide presentations of your course, right? So then to turn it into a video course, you don't even honestly need to record your face. You can use high quality AI voice synthesis tool like 11 Labs, for example, paired with clean on screen slide recordings or use an automated video generator. Now, in order to actually execute this, you will to balance three or four different AI software out there. You might need a text to speech AI, a video generation AI, and of course, an A that will be able to create all of these assets of the course. It will be a bit of a pain in the ***, and it will take time. And honestly, the end product just wouldn't be the same as you sitting in front of the camera and actually instructing the course, which is also a process to understand. But the advantage here is speed and margin. So you can go from a blank page to a fully finished professional four module video course in less than 48 hours and almost $0 if you manage to leverage the correct AI correctly. That being said, it needs time, it needs energy, and it needs expertise. And if you're trying to instruct a course on a subject that you don't really know that well, it might be at the end of the day small disaster. So my advice in Track one, if you're actually going to utilizing the power of artificial intelligence to create a course, I would say yes, use AI to identify your target avatar, and we're going to be also talking about this in third lesson of this course. Yes, use AI to outline and script the lessons of the courses, but don't use AI to produce the videos of the course. If you want, create a course yourself. Find a camera, create a studio lighting and everything and microphones and actually instruct the course yourself. It's not that hard to create a course. It will take time and it will take energy. But of course, if you don't want to show your face on camera, if you don't want to create a course from scratch, you can also use Track two and track three, which in my opinion, is the best track to use. So in Track two, I like to call this the creator Arbitrage because we're going to be leveraging the expertise other people, and we're going to be hiring them to create courses for us. So as you know, the world is filled with brilliant, hyper talented experts, or completely broke, right? They understand their niche inside out. Whether it's advanced tax strategies or high ticket fitness training or specialized software engineering, but they have absolutely no idea on how to build a funnel, run an ad, or write copy. So this is where you actually execute the so called creator arbitrage. So the strategy goes as follows. You find an under monetized expert, right, with a small but highly engaged audience. This could be YouTube, TikTok, LinkedIn, right, or someone with massive technical credentials, but no digital footprint. You approach them with this simple proposition. You record the genius. I build the machine, and we split the profits, or you can completely hire them. I will give you 100 bucks or 2000 bucks to create the scores for me and give the course to me, right? So you design the curriculum framework based on market demand and hand it to them. They sit then in front of their camera or their microphone, record the content and send you the raw files. You brand it, you build the funnel, you edit the files, and you run the traffic. So the agreement here is that you can either pay them a flat upfront fee to buy the rights to their content completely. So again, pay them 100 bucks, 2000 bucks, 3,000 bucks, depending on their level of expertise. Get the course, and this will be your course or more commonly used, you set up a 50 50 or 60 40 revenue share with them, right? They will love it because they get a hands off revenue stream, and you love it because you get a real human face and elite authority to market without being the expert yourself, right? So compared to Track one, I would probably recommend Track two. Now, here's the thing with Track two, though. These people probably aren't online course experts. They're experts in their niche, yes, but they're not online course experts. This means that they will require a serious amount of guidance to produce these info products and to make these courses genuinely deliver educational value and retain students. On top of that, it might actually be a bit more expensive than you think to completely hire them, and revenue share will be a small pain in the *** if you also run paid ads to the courses. Let's say you have a revenue share, do you also have a cost share who pays for the ads, right? So all of these questions need answering before you do that, but definitely Track two is an option here. And now let me introduce you track three, which is my track of choice and what I would recommend you for this course right here, the licensing plate, right? You license PRL or IPO. This is the fastest track to market, and if you don't know what PRL is or if you don't know what IPR is, I'm going to introduce you to this in just a second. In track three, you unlock courses by licensing them immediately. You do not communicate with the creators of the courses. You just license the courses directly, and they're way cheaper to do that than Track two. The fact that on Track two, you reach out to the creators, right? So you have something in mind, and you pitch a course, and they need to go ahead and create the course. So we already need to undergo this whole thing from the beginning. But in track three, the courses are already ready. They're already up for licensing, and you just go ahead and license them, right? So this is the closest digital equivalent to traditional physical dropshipping, but without the shipping delays or physical cost of goods, right? This involves licensing existing digital assets. So courses that have already been existed are up for licensing. So the strategy goes as follows. Right? There are thousands of premium professionally produced courses sitting in private libraries right now where the original creators sell the private label rights, right, or the intellectual property sales rights. These websites exist, and I'm going to introduce you to one of these websites in the next percent of the scores. So what you do is that you pay a one time licensing fee to legally acquire a finished, high quality video course. This license allow you to put your own logo to it, put it behind your own payroll, rename it, bundle it, and keep 100% of every dollar that comes through the checkout. And the advantage here is that deployment time is virtually instant. Once you pay for the license of the scores, you get to download the whole course and you just have it on your library. So you skip production completely entirely, right? Your only job is to change the graphics, upload the modules to your hosting platform, and focus entirely on the marketing engine, which is something that I will show you in next lessons of the course. Now, Long Story Short, during the past six years, I have been producing courses, and I have produced about 40 courses that have been battle tested in multiple online course marketplaces. These courses have enrolled about 80,000 students and have gained awesome reviews. So I know, as I've battle tested these courses that they can deliver educational value, and they can deliver to the promise of the title and the description of the course. I know that the market is super hungry for these courses, as I am gaining students every single day, right, in these courses. And all of my courses, by 40 again, courses library that I have created, I am also giving up for licensing in the next session of this course, I'm going to show you where to actually license some of my courses if there's something that you would like to do and if you would like to drop ship my personal courses. So let's talk about the sourcing matrix here. To help clear your mind on which track to choose, let's compare them across the four critical metrics of any digital operation. And these are upfront cost, time to launch, net profit margin, and long term advantage. So in Track one, well, you build the course yourself, the upfront cost is, again, near zero because you don't need that much money to produce a course, especially if you're shooting it yourself. Time to launch will be anywhere 2-5 days depending on how much time it will take you to produce the course. And the net profit margins are 100% because as you create the course yourself, you get to keep 100% of the revenue. That being said, you really have a high asset here. You have a very high long term leverage here because you have full asset control. In Track two, which is the creator arbitrage, paying someone else to create a course for us or splitting revenue share of the s course, you get zero upfront cost if you have revenue share or one to $3,000 upfront cost. If you do have a revenue share agreement with the creator, you get two to three weeks to launch the course as you will need to create the scores and edit the course and make sure that everything looks great. And I would argue that in Track one, two, this would take also two to three weeks. Right? And the net profit margin is way lower. So it's 40 to 60% due to the profit split that you have agreed if again, you don't have any upfront cost to hire a creator. That being said, again, you have very high long term leverage as this is a real human brand, and this course has been created by a genuine human being with genuine expertise in this space. Now, in Trac three, when you're licensing the rights of the course to dropship, you have insanely low upfront costs for the price of the courses. You can license courses from anywhere 50-200 bucks, and this is a one time purchase, which is absolutely insane. Regarding the fact that you're gaining a course that's 10 hours long created by a professional in a professional studio that has been battle tested. You can launch in less than 24 hours. Again, you just download the course, you download the rites, and that's it. And you have 100% profit margin, right? You don't have any revenue share, any revenue split, you get 100% of the margins. On top of that, I would argue that you have a very high long term advantage here because, again, the courses are produced by real human beings if you manage to license a quality course produced by an expert here. So I would say that the long term advantage is actually very high, just like track number two. In my opinion, what I would recommend you for this business model is to go with a licensing plate. That being said, if you don't want to spend like 200 bucks licensing, of course, you can, of course, try to create the course yourself or try to find experts that are good at creating courses too. So this is the core operating principles right here, the so called value trap, don't fall in this value trap. The value trap is the amateur belief that a course needs to be 40 hours long with 200 modules to be worth money. But people do not want to spend 40 hours watching videos, right? They are busy, they are stressed and looking for an exit of their current problem. They want the fastest path to resolve. And if Track one, AI or track three, which is licensing, delivers a hyper clean, 90 minute mastercard, let's say, that takes a customer from point A to point B clean this is infinitely more valuable than a bloated 20 hour course encyclopedia. People don't gain value from more hours in the course. They gain value from genuine educational experience delivered by an expert, which you can definitely find in, again, track one or track three. So again, you're selling speed, efficiency, and execution, not course length. And this is one of the biggest misconceptions that beginner course graders have. So this right here is your actionable step before we move to lesson number three. I want you to look to the sourcing matrix above and look back at the three niche markets you wrote down at the end of Lesson one. Then I want you to check out this, again, sourcing matrix right here and choose which one of these options would fit you the best. And the next term of this course, I'm actually going to browse the course library for you to gain some ideas of the courses that I license, right? So make a definite decision on which track you want to execute for your first build. We need to identify where you already speak the language, even just a little this is where your unfair advantage lies. So get your track chosen, and in lesson three, we're going to nail down the exact market and the painful problem that will make your chosen asset completely irreversible. So in the next lesson, what we do is them be diving straight into part two of the framework, which is choosing your market and who you will be targeting. Going to show you exactly how to identify desperate buyers that are super hungry for your info products with broad wallets before you even start marketing. Before we move to Lesson three, let me actually show you the whole course library that I am licensing with about 40 info products that are again battle tested and can work for you immediately. So thanks so much. I'm going to see you in the next son of the square. 4. License Your First Course: Previous lesson of this master class, we discussed about the three ways to source a course to launch your first course dropshipping business. And in the first way, again, you create the course yourself, which is a bit time consuming. But then again, it's worth because you got 100% profit margins. So if you have a studio, if you have cameras, lights, and something to teach, this is an awesome way to start your business. In the second approach, partner up with an industry expert, and you leverage his expertise, and potentially you split up the revenue share from this course dropshipping business to also serve him and serve you in order for you not to pay that much upfront to have a course generated. And the third approach requires you to license a course that you will be able to download, have all of the legal rights to resell this, and then be able to resell it as your own course in your course dropshipping business. Now, if you're interested in the third approach, which is, of course, the approach of licensing a course, I have something to present to you. And what I have to present to you is my own course licensing website. During the past six years in the learning space, my team and I have produced about 40 high quality info products, 40 high quality courses that were designed in very high demand topics in the online world. Now, this right here is the landing page of IPR, which stands for info product rights and opportunity. And if you go to course library and I will have a link for IPR for you to check out, you will be able to see all of the different courses that you can actually preview and license for your first course job shipping business. So let's say, for example, that you want jobs a course around content creation. You can license the ult 2026 content creation master class for beginners, or you want to sell a course around AI digital product creation. I have so many courses for you to check out, and of course, some courses that could be also sold in b2b approaches, not only b2c approaches. And we're going to be discussing about marketing and your target out in the next Assumpti course. But know, for example, that the 2025 AI Office Productivity Master Class is a course designed to be sold to big enterprises that teaches employees how to install basic AI principles, again, on their everyday work. We have so many courses here, courses around AI voice agents, for example, that would work perfectly with meta ads if you want to drive cold traffic to this landing page right here. And with these courses, when you license these courses, which by the way, they're very cheap license. If you take into consideration the hours of premium designed and produced and edited content that you're licensing, you will be getting the thumbnails and most importantly, the introductory video. And what the introductory video of course is, it's pretty much a 12 minute installment sorry one to two minute video in which we break down exactly what's happening inside of the course. Those are professionally edited introductory videos that will also plug in in the landing pages that we will be producing later on in this master class right here, and we drive enrollment to this course. So I urge you to browse this library. Again I have so many different courses for you to preview and license. You can preview multiple courses. You can preview the whole library if you're building a huge course dropshipping business for you to leverage, have multiple Canva courses, notion courses, digital product, online business, masterclass courses. And if you want to preview these courses before you license you can click on Preview and Uremi and you will be redirected in the Uremi landing page of each course. So for example, this course right here has 269 students, 4.6 star rating out of five, and you can preview the introductory video of the course by clicking on this but right here, right? You will see exactly how the inter Video looks like. It looks like this, for example. The most complete online business master class. In the next 2 hours, you will learn how to take what you love and back it into digital products and valuable as. Yeah. So all of these right here are, again, courses that have been produced during the past six years with a lot of love, a lot of time, a lot of energy, a lot of input from multiple people to design the curriculum, to edit the courses. You know, I, of course, am the instructor. I'm the instructor of all of these courses. And I genuinely believe that those are some of the best info products for you to drop ship right now, and it's the fastest way and also the cheapest way, honestly. To license a course and start your course job shipping business. So after you've chosen a course from this library right here and you have licensed it and you have downloaded the course, the next step is for us to actually outline your exact target out and the market that we will be distributing these courses towards. Because to give a smart example, the 2025 AI Office Productivity master class can be sold to multiple different target avatars. It could be sold through freelancers. Sold to content creators. It could be sold to employees. It could be bulk sold to multiple big enterprises. So how do we tailor each one of our courses to serve an exact target avatar of the niche that will be? And what are the best niches to drops courses towards? That's the answer. That's the question that we're answering in the next lesson of this master class. So I'm super excited to have it here. See you in the next lesson of this square. 5. Choose the Right Market (B2B vs B2C): What is the fourth installment of the course dropshipping master class? In the first lesson of the course, we discussed about what course dropshipping is and why this is a huge opportunity to start as a business model in 2026 and 2027 and going on. Then we actually brainstorm the three ways for you to source a course. And we discussed about this in huge detail. We previewed a course licensing solution and all of the 40 different courses that you are able to license today just by clicking some buttons and downloading the courses. And now, after you've sourced your course and you licensed your course, it is time to talk about market demand, which targets to market, and what especially you should be looking for when actually targeting a market. So welcome to this choosing your market lesson right here. I'm super excited to have you here. Let's dive right into this. So in the last session, you committed to again, your sourcing track. You decide exactly how you're going to acquire your digital asset, whether you're building it with AI, partnering with an expert or licensing a premium asset. So today, we tackle the absolute most important strategic decision of your entire business operation. And this is choosing your market and the exact problem that you're going to solve. So if you get marketing right and not exactly marketing, but choosing the proper market and targeting the exact target ad that will see educational value in your course, your direct response marketing. So everything after we have hosted the course will practically write itself. If you choose to run ads towards this info product, your ad costs will stay shockingly low and your checkout conversion rates will stay high. But if you get this wrong, if you try to sell the wrong course to the wrong avatar or even the right course to the wrong autor, it doesn't matter how beautiful your funnel is or how great your course content is, right? You will be screaming into an empty void. So let's make sure that you get this right and you actually target the correct people. Cause I'm going to tell you something after selling multiple courses outside of online course marketplaces. So by hosting them by myself, you know, doing the marketing of these courses by myself, I know exactly which audiences tend to convert better and which audiences are just better for you to target, and this is what we're going to be tackling in this lesson right here. So let's talk about the critical shift here in this first installment of the statsm which is B to B courses versus BTC courses. Pretty much, in the course world, you can sell courses either directly to consumers or to businesses. And we're going to discuss and nail down which better fits your case in this lesson right here. So when you look at your handwritten outline from the beginning of this master class, you'll see that we divided our market options into two main camps, b2b, business to business, and b2c, business to consumer. And to win as a solo operator. So as a one man show, running a highly profitable course dropshipping machine, you must understand how human psychology changes across these two buckets. These, of course, both of these cases refer to humans and humans will be gaining educational value from your courses, the course that you will be dropshipping. But the purchasing decision is made by two completely different avatars. So let's start by business to consumer courses. This means selling to individuals, solving personal problems, right. Examples include how to play the guitar, how to lose weight after 40 or how to train a disobedient dog. Or, for example, in the case of a content marketing master class, for example, that I licensed in my course licensing website, right, how to perform basic content marketing, right for beginners. So people buy these out of emotional desire, usually, or personal frustration. Emotional desire and personal frustration are going to be two of the biggest key factors that drive enrollment to BDC courses. So they're paying out of their own personal checking account. They are highly sensitive to price. They can be also notoriously fickle buyers. I have sold courses in the past for 20 bucks, 50 bucks. And these buyers of $50, again, digital products were a bigger pain in the *** compared to bigger enterprise that would have paid me $5,000, right? Trust me, B to C is hard, but if you manage to sell B to C at scale, you will see crazy results. Now, let's compare this to b2b business to business courses. This means selling to professionals, entrepreneurs, freelancers, or business owners. Examples include how to use AI to automate real estate bookkeeping. Or how to close corporate sales deals over Zoom or how to run local restaurant ads, or in the exact same case of the again, content marketing master class. The same exact master class that could be sold to consumers as how to become a content marketer could also be sold to businesses as how to train your marketing team in content. Do you understand, it's the same exact educational value, but packaged in a completely different way to appeal to two completely different customers. This is why we started by licensing our course, and then in this Dason right here, we're choosing our market. Right? It doesn't matter. The course license doesn't really matter as we're going to be performing branding in the next lessons of this course, right? So what we need is just an educational experience, right, an info product, which you have licensed. So now it is time to decide who we're targeting and brand towards this direction. So these buyers, B to B buyers are looking for just one thing, and this one thing is return on investment. So they're paying out of a business account, and it's completely different than paying out of a personal checking account. Don't look at a 200 or a $500 course as expensive. They look it as tax deductible investment that will make or save them thousands of dollars, if not tens of thousands of dollars. And as you can see, these two buyer personas might be human beings, but they are completely different human beings with completely different purchasing powers and completely different perception of value, right? And that's what you need to understand, especially in the next as of the course in which we're going to be branding, again, our info products. So while both models work, if you want the highest margins with the least friction, I personally suggest you to tilt towards b2b or high income b2c skills, right? So tilt towards b2b courses or high income b2c skills. High income B to C skills could be learning AI to launch your first business or using AI for productivity, let's say, right? So it's infinitely easier to sell a $300 solution to a business owner who needs to solve an operational headache that needs to sell a $30 course to someone who just wants a hobby. Trust me, I've seen this over and over and over again. I've sold multiple BDB courses. I've sold multiple BDC courses, and BDB courses, and I can guarantee you that selling to businesses is way more frictionless, way easier and way profitable than selling to customers. So let's not talk about problems because at the end of the day, the value that you provide with your info product really comes down to the depth of the problem that your target outdoor has regardless of if this is a business or if it's a, again, consumer. So amateurs look for a niche like fitness or marketing. But professional growth operators, especially in the information space, look for a wound. They look for a specific bleeding neck problem that a customer is actively losing sleep over. So to qualify as a hyper profitable dropshipping problem, the issue you choose to solve must pass the three part pain test. And this right here, I want you to screenshot this. I want you to download this document and keep this in mind whenever you're brainstorming the course you're going to be selling and, of course, branding later on in the next dozens of the scores. So first of all, high urgency. Does the problem need to be solved right now or can it wait until next year? For example, when you're selling AI training to companies, this is a very urgent problem because other companies, their competitors are installing AI solutions to their employees. They're training their employees on how to utilize the artificial intelligence. So, you know, there's urgency for them to actually install A solutions to their company, too, today, not next year. And examples of this outside of the AI for employees course would be fixing an Ad account suspension, right? This is highly urgent because if someone is running ads towards their business and their Ad account is suspended, then they have a huge problem. Or learning general branding principles, for example, isn't that crazy urgent of a problem, right? Secondly, high economic value. If they don't solve this problem, does it actively cost them money, time, or massive mental distress? Need to position your way in which you portray the problem that your course is solving as something that will cost them money, will cost them time or massive mental distress. This is why AI courses have been selling so much. And this is why during the past two years, I have shifted my whole production, right, with courses that I'm licensing towards AI courses because AI sells like warm bread these days because everyone doesn't know. People don't know what AI is. They're afraid that their competitor will sell using AI, and they will be left behind. So this is one of the highest purchasing factors when someone purchases an AI course. Finally, indefiable audience. Can you easily target this exact group of people using simple ad platforms or specific organic content? You will be able with your messaging, with your content, with your videos, with your ads, regardless of how you're targeting, you might you need to be able to target these exact people who have these two problems, right? So let's look at how we transform a weak broad course topic into a high converting irresistible operator asset. So let's say for example, that the course that you have licensed is how to use Python. A hyper specific problem would be Python automation for commercial real estate agents. The exact same course could be, again, positioned as Python automation master class for commercial real estate agent, right? And this sells because it saves an agent 10 hours a week extracting properly data, for example, and has a very high return on investment. Let's give another example of a course around digital marketing. Let's say that you have licensed a course around digital marketing, right? The hyperspecific problem that you're solving would be how to get local dental patients using meta ads, right? And it sells because it directly impacts a dentist's bottom line. Solves an empty chair crisis or video editing. A hyper specific problem that you could target in the video editing niche with a video editing course would be a short form content system for soul printers, right? And this solves the burnout of managing TikTok and reels alone, which is a massive timesaver. So again, this saves time. This saves money. This saves urgency. And scarcity, right? So let's talk about the third part here, which is the demand to validation checklist. Before you commit to a problem, we must validate that people are already spending money on it. So we do not want to create a market. Creating a market is hard, it's time consuming, and it needs a lot of effort to work. We want to find an existing river of cash and redirect a tiny fraction of it to our checkout page. So run your chosen problem through this three step validation protocol. You've licensed your course and you thought of who you're going to be targeting, BDB or BDC and you've analyzed the anatomy of a desperate problem and you've actually brainstormed your problem, it is now time to run this chosen problem of yours into this three step validation protocol. So step one, aid competition. I want you to type your problem or your course, the general idea of your course into Google or Meta Ad library. And what Meda Ad library pretty much is is that it's a library of all of the businesses that are currently running meta ads in the selected keywords that you use. Do you see other people running paid ads for similar courses or solutions? If so, this is good. This means that you have competition, which means that your problem is validated. This problem actually exists, and people have been capitalizing on this problem. So if no one is running ads, there's usually no money to be made. Then you check for search volume and intent. Go to YouTube, go to red it, go to Facebook groups, go to basic Google Trends and check. Are people actively asking specific frustrated questions about how to fix this exact issue, right? You should look for high intent words. For example, how do I fix this specific problem? If you're a dentist, for example, with empty chairs, how do I fix client acquisition problems or let's say patient acquistion problems as a dentist or the best tool for short form content editing if you're selling this course right here? So you should check for search volume and intent after you have validated the fact that you have paid competition in addressing the problem that you want also to solve. And finally, the transformation gap. Any student clearly see the distance between when they are right now, which is point A, the point of pain, and where they will be after your course, which is going to be point B, the point where this pain is completely eradicated and they have been transformed, again from point A to point B. If transformation gap is muddy, then the sales copy will fail. If you make this transformation gap sharp and distinct, then your sales copy, the whole way that will be structuring our landing pages, our sales pages, our checkout pages is going to be streamlined and easy to follow along. Right? So this is your actionable step before the next lesson of the course in which we're going to be tackling branding. Take the three niche ideas you wrote down in lesson one and look at the sourcing track you committed to in Lesson two. Today, you must pick one definite problem to solve around the course that you have licensed, created, or collaborated with an expert to produce. And I want you to fill out this exact sentence right here, template on your worksheet on this again sheet that you have right here before you click on the next video. And this sentence goes as follows. I am going to help a specific person. You type your exact target Avadar right here. This could also be a business. Solve the exact problem, and then you type your specific painful problem that they have, so they can achieve, again, their desirable point of transformation. This should also be specific and measurable. And I want you to lock this sentence in and once you have it finalized, you are now ready to turn that raw idea into a premium digital brand asset that we're going to be doing in the next lessons of the course. So in lesson four, we dive directly into part three of your framework, which is branding overview. And offer creation. We're going to be brainstorming the best offer that appeals to this target after of yours, and then we're going to be structuring and setting up a whole brand. So this whole thing looks premium and is going to be able to sell on Automode. So I'm going to show you how to package your course, so it looks like a premium, again, $1,000 asset, even if it only took you 48 hours to source. And that's the real beauty, of course, dropshipping. You source something that has already been created that has already been produced, and you leverage it under the umbrella of your own brand to sell it with credibility to businesses and to cost consumers, which is simply awesome. So I think that we're starting to shape, again, your course dropshipping business again, I think that you really are starting to understand the real value of this business model now and I'm going to see you in the next as one of the squares. 6. Master AI Prompting with Claude: To this point of this masterclass, you have chosen and licensed the course that you're going to be dropshipping, and you've also chosen the direction you're going to be taking with the angle of the marketing. Are you going to be selling this on a B to B basis or on a B to C basis? Now, at this point, this master class here turns from a theoretical approach, the completely practical approach, and I'm going to show you how to utilize a pw of artificial intelligence to create your landing page, your sales page, and your checkout page, and start structuring this funnel before we host the course and we start marketing. So in this lesson right here, we're going to be setting the stage, and we're going to be preparing the correct prompts that we're going to be giving to Claude in the next son of this course to actually start structuring our landing page. So I have a series of four prompts, which you can see right here. And those are four prompts that we're going to be inputting to Cha GPT to let these AI again algorithms know exactly who we're targeting and what we're selling before we start actually engaging with Claude, which is going to be, again, the AI software of choice to create the landing pages, right? So you're going to have access to this document right here with all the prompts. So let's go ahead and actually start engaging. So the works will overview. This protect here helps students move from choosing a licensed course to build a clear B to B offer. So in our case, we are going to be targeting businesses with our offer and our course job shipping again approach due to the fact that it's just way more profitable, right? So we're going to be using TBD as an offer strategist and then pass the final brief to Claude to create the landing page. So, again, the flow up and the loss point goes as follows. Course selection, you have selected and licensed your course. Then we have chosen the market, which in this case, is going to be a B to B market. Then the business outcome after that, we're packaging the offer, creating the landing page strategy, and actually handing everything to Claude to build the landing page for us. So for the first prompt right here, this prompt will help you stop thinking like you're just selling a course and start thinking like you're solving a business problem since we're targeting B to B customers with our course. And this right here is the prompt that we're going to be using. I'm building a B to B offer around a licensed online course that did not create myself. My role is to package, position and sell this course as a course growth operator. Course that I selected is, and I'm going to be pasting the link of the course right here that we license, right? I want to sell this course to companies, teams or organizations rather than individual customers, right, consumers. Help me define the best BTB market for this course. Please analyze which type of companies would benefit most from this course. Who inside the company would be the best decision maker? Who would be the actual end user student? What business problem does this course solve and what pain points would make a company willing to pay for this, right? What is the strongest BB again, use case for the scorse? Give me three possible B to B target markets, then recommend the strongest one and explain why. So again, we're going to be copying this right here, the whole prompt. I just moved to another operating system regarding the prompt list, and we're pasting it right here. So regarding the course that we selected, let's just go to iPro. Okay, let's say, for example, that from the course library, you selected this course right here, the 2025 AI office productivity master class. So what we're going to be doing is that to give as much details as possible to JTPT, we're going to click on Review on uremi and we're going to be copying the title, right here. And we're going to be also adding to this prompt, this is the live uremi link, right, for you to preview this course, right? So we're going to be also copying this link and pasting it right here. So now, we give this prompt to GPT, and we wait a bit. So I will evaluate this as a B to B training officer rather than a mi course, right? Market fit, bio economics, internal stakeholders, and the most sellable enterprise use case. I'll quickly verify the public course positioning first, then map it to target markets. So based on core positioning, this is not best sold as a generic AI course. It should be sold as a practical productivity implementation program for non technical office teams, right? So best B to B positioning, AI productivity training for office teams, help employees write faster, summarize meetings, automate repetitive admin work, and standardized daily workflows with AI. Three possible B to B target markets, professional services firms, right? That's number one target market that we could do, real estate, property management and construction admin teams. Target market number two, SMB corporate teams adopting AI for the first time, right? So smaller and medium sized businesses, companies with 2,300 employees, right? And recommended strongest market, right, professional services firms. This is the strongest BB market based on GPT, and then we also break down the best buyer persona. So right now, what we're doing is we're prompting GPT to gain as much information as possible about exactly the course that we're selling and who we're selling it to. So let's move now to prompt number three, which is, I want to turn this course into a clear b2b business outcome, right? The course is insert course name. The target market I chose is insert target market. The decision maker is, again, insert decision maker, and the end, students are insert and students. Right? So we're going to be copying, again, this prompt right here. And pasting it right here. Please give me the main transformation this course creates for the company, the measurable business outcome this course could support, the operational problem it brings, it helps reduce or solve the cost of the company not solving this problem and a compelling before and after transformation, five possible offer angles for selling this course B to B. Now, in your case, if you know these, you can actually insert them, okay? And I urge you to do so. But for the sake of saving time in this demonstration here, what I'm going to do is that I am going to delete these, right? And I'm just going to give JAGPT the creative leverage here to just brainstorm all of these without me giving all of these prompts right here. So let me click on Send, and let's see what we get, right? Here's the business focused translation. You're not selling a course about AI productivity. You're selling a practical AI workflow adoption program that helps office teams reduce repetitive admin work, improve communication speed, and standardized daily execution. So the main transformation for the company is a team from a team where employees manually handle repetitive office work to a team that uses AI assisted workflows to complete emails, meeting notes, reports, SOPs, project updates, and daily admin tasks faster and more consistently. So measurable business outcome this course could support reducing time spent on repetitive office communication and documentation by 20 to 40%, let's say. Operational problem, it helps reduce or solve. Operational drag caused by repetitive knowledge work, right? Cost of the company not solving fraud. So all of these are elements that we will be adding to the landing page to the sales page, to the checkout page, and to our marketing efforts. So now let's move to prompt number three. And of course, in your case, you could be engaging more with PD. It's just that I want to not waste your time here. I'm just showing you the prompts, but you need to undergo this process right here to create, you know, a prompting SOP inside of GBD before we move into Claude, right? So in prom number three, I now want you to package this licensed course into a B to B offer, right? I'm not going to be engaging with this for now, but you can, of course, insert your course, insert your target market, the decision maker, and the students, right? Help me create a complete B to B offer around this course. Please define the offer name, the one time sentence value position, the core promise, what is included in the offer, how many employees this offer could include, right? And sets, whether it should be sold as a one time training team license onboarding program, internal Academy or monthly training subscription. The strongest pricing model for this offer, possible pricing tiers, the main objections a company might have and how to overcome each objection. So make this offer. Sounds like a serious business training solution, not a simple online course, right? So I'm going to be coping this. Let me try this one more time. I'm going to be copying this and I'm going to be pasting it right here. Let me just remove these as GBD. I think that in my case has enough context to recommend me these elements right here and complete BTB offer package, offer name, AI Office proactivities sprint, right? Alternative corporate names here. But it recommends AI office productivity sprint. One sentence value precision. AI office proactivity sprint helps office teams reduce repetitive admin work, speed up communication, and standardize daily workflow using practical AI tools and templates. Core promise. In seven to 14 days, your team will know how to use AI to complete everyday office work faster with better consistency, less manual effort, and less, again, managerial back and forth. Most direct vision. Your team will leave with practical AI workflows. They can immediately apply to emails, meetings, documents, reports, SOPs, and project communication. And then what's included in the offer. So I'm scrolling downwards now, right? And again, this is the full value stack of the course. I'm not going to bore you with this course specifically, but this is what you should be seeing right now in GPT. You can see all of the copy and all of the value proposition, and, of course, pricing tiers to being recommended by GPT. And you can see, by the way, the pricing tiers that it recommends for a course that you probably licensed for, let's say, 300 bucks, you can sell now for a lower ticket of 1.5 K, and that's what GBT recommends here. Right, you got all of this data that we're going to be working on, which is exactly what we wanted here. So let's read the strongest sale positioning before we move into the next section here. So your team is already spending hours every week on emails, meeting reports, updates, SOPs, and repetitive admin work. AI can reduce that workload, but only if employees know how to use it inside the real daily workflow. So the AI office productivity sprint gives your team a structured practical system for mapping AI everyday office work so they can save time, communicate faster, and execute more consistently. So this is awesome, considering the fact that we just gave the title and the gi description, of course, that we are going to be selling. So the final prompt that we're going to be using it is right here. I am preparing to create a landing page for my BTB course job saving offer, right? Before I ask Claude to create a landing page, help me create the full landing page messaging strategy. So give me the main headline, the sub headline, the primary CTA, the main problem section. Why now section, the offer breakdown section, the benefit section, the business outcome section, credibility trust, the objection handling session section, the final CDA section, and the overall angle of the page. Also, give me a short creative brief that I can paste into Claude so you can create the actual landing page. And here's the beauty of this whole model. You do not need to be a pro copywriter or a pro developer or a pro landing page expert. All you need to know, of course, all you need to have is a licensed course ready to deploy, and you just need to ask the correct questions to AI, which is exactly what we're doing here. I'm going to be copying, again, this prompt here. I'm going to be pasting it TGPT, let me just delete these once again, right, so we don't need to remind JGBT of her details, right? And let's just shoot this prompt TGPT and see what it will come up with. And this right here, what we're gaining right here is the final prompt that we're going to be giving with all of the information to Claude to actually start generating our first landing page. And spoiler alert, the first landing page that Claude will generate will not be perfect. But we're going to be, again, tweaking stuff inside the landing page that Claude creates to make it actually better. And then we're going to move to the sales page and the checkout page, and it's going to be a super streamlined process due to the fact that we already so much information about this whole course generated. Right? And again, the more the more details you give to AI, the better the outcome will be. So, again, the more descriptive we are on exactly what we're selling and who we're selling, the better the copy that we'll be creating and the better, of course, the funnel will look like the funnel that we're creating, right? So all of these are the different elements that we're now going to be giving in the next lesson of this course to Claude to actually start generating the landing page. So again, I hope that this whole thing makes sense here. I hope that again, moving from a completely theoretical, the first theoretical part of this course to this practical section that we're currently undergoing is beneficial for you. And in the next lesson, I'm going to show you how to take the results that BI gave us and plug them into prompt to actually start developing your first Course Dropshipping landing page. So I'm super excited to have you here see you in the next lesson. 7. Build Your Landing Page with AI: Up until this point of this master class, you know exactly what course job shipping is. You have chosen and licensed your course, and we have taken the exact data from this course and prompted JAGPT to actually engineer one complete total prompt that we're going to be inputting inside of clothes to actually create the landing page and the checkout page. And based on this exact value position regarding who we're targeting and the structure of the landing page and the checkout page, we're also going to be directing our whole marketing approach. Now, in this lesson right here, you will be completely amazed by the capabilities of Claude. What we're going to be doing in the next 10 minutes would take you at least two weeks if you were to do this like one year ago or two years ago, without the power of artificial intelligence and Claude. So enough with this introduction, let's take this huge prom trait here that we engineered with JJPD at the end previous lesson and go ahead and copy it and then open Claude cowork. Now, if you're not aware of Claude and what's the difference between Claude and Jach Bit, it's mostly the fact that Claude actually takes control of your computer and it's also able to develop websites, right, and develop designs and develop illustrations and develop copy on a live website. So that's the biggest difference here, and this is why we're currently moving from GBT to cloud. So what I want you to do is that I want you to download cloud right, open Cloud cow, which is this option of cloud that enables you to develop alongside with this AI and paste this huge prompt again from GBT to clod and we're going to hit on Send now, this will take some time as this is a huge prompt here, and Claude will analyze every single aspect of this prompt that we engineered right here, right to create the landing page. And keep in mind that the landing page won't be perfect. We're here to tweak some stuff and tweak certain parameters, specific parameters of the landing page to make sure that it's optimal for us to deploy and have live and start bringing traffic to the landing page. But just like that, without you needing to expert developer or again, an expert copywriter or an expert illustrator, you are now able to produce landing pages for courses that you haven't even produced. What a crazy time to be alive. So I'm going to be back here when this AN page has completed its loading process, and we will be able to preview our landing page. So Claude has stopped loading, and it has actually produced the landing page for us, right? It took about 5 minutes, and let's check the result here. So done, a single file responsive BTB landing page with all 14 sections. Stick enough, hero with a capacity recovered, stat card, problem, win now split, six business outcomes, offer breakdown, eight items included grid, employee benefits, so everything that we asked for. Copy is written to your positioning. It frames the offer as a productivity implementation system, not a course and consistently leans on time recovered, consistency, adoption, and safe use rather than learn AI high. Right? So two things to wire up before we going live. Point the book a team training called buttons at your sched link and swap the placeholder industry names in the Trust row for real client logos if you have them, right? So let's actually check out the landing page that has produced. And this is it in 5 minutes, right? So train your team to save hours every week using practical AI workflow. So now we're going to be previewing the standing page right here, and we're going to be suggesting any changes that we don't want. But again, this looks pretty good. So let's see, a practical 14 day AI training implementation program that helps office teams reduce repetitive admin work, improve communication speed, and standardized daily workflows using AI, right? Your team is so every week to repetitive office work. And this looks good. Right? I see a lot of copy. Right, your team is already using AI just without a system, AI adoption without structure, AI adoption on a repeatable system. What your company gets out of it, recover time, faster communication, standardized segmentation, safer AI usage, faster onboarding, right? Introducing the AI productivity sprint. A 14 day training and implementation program that turns AI from a random employee experiment to a repeatable productivity system your whole team uses for everyday office work. This looks good. This looks professionally created. And yeah, it just always like you know, drives me crazy how fast this whole thing was produced here. A breakdown of the days throughout the course, a simple 14 day rollout, right? And one flat program price per team. So we got standard Team, growth Team, and company Enable them, right? With book a team training call because this course right here as it's positioned in a B to B basis, it's going to be sold usually in calls, right? So you're going to be again, sharing this landing page with others, running traffic to this landing page, and then funneling people to book a call. This is going to be a book a call funnel to sell this course usually for selling this for such a high ticket, right? It's great. And I really like also the Wow, the frequently asked questions section right here. You know, everything's super smooth. I don't like the color here on this button. And I would like to have more, let's say, visual like diagrams, right? Illustrations. So let's actually change this. I'm going to actually paste this prompt rate here, or I'm actually going to be prompting cloued with this. I like, right, the landing page. It's just that I would like to have more visual elements to it and diagrams. Add these. Right? Just like that. Don't need to optimize for spelling here. I did some spelling mistakes, but it's fine. Like this AI is super powerful. So let's see how much time it will take for Claude to analyze this prompt right here and actually add some more visual elements because I think that up until this point, this looks good. It has a lot of words to it and a lot of copy. And I'm not sure that someone who's just, you know, who spends the first 20 seconds looking at this, who'll be engaged just by reading all of these things because people won't read the whole copy of the page. That's why we need some more visual, let's say, elements, just engage people who stumble across this landing page here. But this looks really good. This looks professionally creative. So let's give Claude a second you've got it. Let me add a set of custom SBG diagrams, right, and visual elements throughout the page. So let's give it a second here. You can see it's editing the file currently. And by the way, this is privately hosted currently, so it's not deployed online, this page right here, right? Yes, it opens on GoogRm, but it's a file, as you can see up here. So we need to host this Sommere so you need to purchase a domain, right, and you need to host the Somere, which by the way, Claude can help you do all of this. So now the hero card, adding a mini before and after bar chart, now the problem section, adding the weekly time drain bar diagram, right, after the cost callout, now the win now section, adding the random experiments to repeatable system flow diagram. So all of these are, again, the visual elements that we will be adding to the landing page. And again, any changes that you want to do because maybe in the course that you license, you see other problems that, you know, game after Claude developed the landing page, you can, of course, prompt anything that you want to be changed. But in general, as a rule of thumb, know that the landing pages that come out of Claude are good. The result is, let's say, seven out of ten, but we want to make them an eight out of ten or a nine out of ten. So our marketing efforts aren't diminished from a bad landing page, right? So now converting the hardwork section into a visual timeline and adding a small script to render the Roy people icons, right? Adding the script to render the Roy people icons before closing Body tag, verifying everything is valid and in place. And 10 seconds, I think we should have the new landing page created, right? All balanced, all diagrams present, marking complete. So we wait a bit, and let's see what it comes up with. Present the file thinking. Added five custom visuals, all build in line, so it stays as a single file. These are the five custom visuals that it added. Everything is responsive and the diagram data is illustrated, labeled as such on the time drain chart. Why we add a comparison table for the three pricing tiers or animate the bars time on scroll. So let's see first to the page, and then we're going to be answering to this, right? So see it added this, for example. It used to be like this. Now, it's like this, right? Let's scroll downwards and see other visual. Okay, so here's another visual element that we just added, like this. Again, in seconds. And I have been creating landing pages for a while now, actually for multiple years, and I can almost guarantee that doing this with a developer would take at least one day and money, right? But now you're doing this immediately just like this with Claude, another visual element right here. This is a great landing page, by the way. Like, this landing page is great, and it works. It will convert if positioned properly and delivered properly to the correct audience. I'm very pleased with this. Let's see. Another thing you can do with Claude, and I'm just playing around here to show you all the capabilities of Claude Cow. But by the way, again, what we have created up until this point is absolutely mind blowing and it can finely be used. But another thing you can do is that you can ask Claude to give you three different design variants of the landing page. So I want you to give me three different design, let's say, styles for this landing page right here and recommend me which one you would Select based on my target avatar. All right. So now, Claude will actually go ahead and redesign this landing page or at least certain elements of this landing page three times. And it will, of course, recommend us which one of these designs it would probably choose based on the target avatar that we have. Now, I know that this looks very straightforward, and it is really straightforward, but it is really straightforward because we actually prompt engineered this huge prompt with hachPT before we imported it into Claude. So know that if you would be if you started to engage with Claude and try to prompt engineer inside of Claude cow, the result wouldn't be that good. That's why we started with JGBT and now we are inside of Claude. So great idea. Seeing the same offer in different visual languages, make the choice concrete. Let me build three complete, distinct design directions as separate files, then give you a recommendation tied to your buyer. So we're waiting a bit, and as you can see, prompt is generating. It's literally writing characters, writing copy. And I want you to know that if you have the free version of Claude, or if you have the paid version of Claude which is like nine, I think, or ten bucks a month, you will have a limit on Claude usage. In my case, I pay for the more premium, let's say, version of Claude in which the usage is way, way, you know, higher. So I can be engaging with Claude as much as I want, and I pretty much never run out of usage. But in your case, if you run out of usage, there is a cool down period of 4 hours. So you just wait for hours, you know, keep up with your life, you do something else, and then you come back and you start reengaging with Claude. And your usage is back to zero. So if you run out usage, don't worry. You just need to wait for a cooldown of 4 hours, and then you can still keep engaging with Claude. But in my opinion, after working with Claude for about three months now or four months now, I can guarantee you that as an online business owner and as someone who, you know, transacts with the online world, it's absolutely necessary to have this AI, and it's actually way more powerful than HGVD. It's just that for prompt engineering and actually engineering, you know, awesome text prompts that are, you know, not that hard to do, we can definitely utilize the power of HGVD and then to Claude. So let's wait a second here for Claude, to write these files and give us the three different visual languages, and then we're going to just continue from there. Okay, so all three so all three validate cleanly balanced tags, no broken anchors, all sections and CDAs present, marking complete, right? So three complete style A, boardroom, right? Sheriff headlines, Navy Ivory bronzed palette, thin rule lines, and a ledger style what's included, right? Feels like a management consultancy or a professional services firm proposal. Reads a serious trustworthy and premium low risk with conservative buyers. So let's see style A. Right, style A boardroom. Let's check it out. Okay, so this is way more minimal, actually, than the previous one. This is the one that we used to have right here, and now we move to this, which is, again, board room. I actually like it very much, especially for consecutive again, BTB buyers. I feel like this is perfect, actually. Really good. Let's move to the next one. Style B momentum, airy white space, indigo, steel gradients, rounded cards with soft shadows, colorful icon lines, a most popular pricing card that pops. Feels like a modern B to B SAS product, right? So let's see style B momentum. Let's click it. Okay, so this is Style B momentum. I really looks like this one, right? So the first one that it was produced. Again, more modern SaaS type of product I really like Style B too. I don't know. Maybe I would go with Style B, actually. Everything that we generated is just better than the previous time. The more we engage with this AI, the better it gets. This is really good. This looks really good. All right. And style C signal, high contrast near black with an electric lime accent, oversized uppercase headlines, monospace labels, a scrolling industry ticker, hard edged grid blocks, so let's check this out. And actually, Claude recommendation is style A boardroom, right? So let's see style C for now. Okay, way more bold. Honestly, I don't really like this, especially for B to B courses. I don't really like this. I would either go with style B or style A. And I feel like style A really resonates to more conservative buyers. And yes, it looks professional, but it doesn't have this, you know, futuristic type of layer that we would look for. But, again, this is really good. So I would probably go with style B, to be honest with you. It also has the illustrations. That's what we asked for. In place. This looks really good. And just imagine that we made this in less than 10 minutes, which is just absolutely mind blowing every time that I create a landing page with Claude, right? So again, up until this point, you've licensed the course. You know exactly what course dropshipping is. You've chosen your market. We're going to be targeting me to be markets, and now you have your landing page just like this ready. It's like we have, you know, a product and a shop already created and hosted with, again, minimal of spend. So now the final step here after you've done with your landing page and you feel like your landing page is good, the next step is to actually go ahead and host this landing page. And to host your landing page, all you need to do is go ahead and purchase your domain, and you can do this through name chip, which is a website in which you can purchase domains and license domains. And by the way, keep in mind that the fact that we're going to be sending this landing page to people, especially if we're targeting BB markets, and we're going to talk about traffic, right, and how to bring ibls to your website. But for now, keep in mind that for this style of courses, BB courses, we're usually going to be sending this landing page out to people rather than bringing people in with content. So if we're sending the landing page out with people, we don't need crazy domain that is super expensive. With something like ten bucks, you can purchase a domain that works and host your website. So the next step here is to take the landing page, engage with Claude and actually ask Claude to go ahead and host this website for you. So I'm going to leave you to do this by yourself. It's not that hard. I don't want to open my um you know, name cheap preferences because you can see all the domains that I have and stuff. But it's super straightforward. Just ask Claude, Hey, I want to host this, guide me through purchasing a domain and actually hosting it. It's a very simple process. It's going to take less than 5 minutes. And up until the end, again, of the next section, what I want you to have is one link to the landing page that we have created and now is hosted. So at this final section of the course, we're going to be discussing in the next final section of the course, we're going to be discussing around about marketing. So you're going to be learning exactly how to drive traffic to this website of yours and how to actually sell on a B to B basis, which is the most potent right? And revenue wise, also the best way to sell licensed courses. So I think that this session right here was completely mind blowing. Every time that I engage with Claude, I just have my mind completely blown, right? And I'm going to see you in the final, again, practical section of this course right here in which we're going to be discussing about marketing and bringing eyeballs to your funnel. So I'm going to see you. 8. Host and Launch Your Course: So up until this point, you know what dropshipping is. You have licensed your course. We have tailored our whole marketing approach and our structuring of the landing page to be on a B to B basis, and we have also created the landing page. So what's missing is to actually host the course somewhere and ensure that students and companies that enroll to a course have a smooth educational experience and then connect the hosted course with the landing page. So when an institution proceeds to actually pay inside of the landing page, they get forward to the hosted course. So in this session Right here, I'm going to show you two ways to host your course after you have licensed it. So I'm going to explain again, you've licensed the course, you have downloaded the videos, but where will these videos be hosted? This is the exact question that we be answering in this lesson right here. Now, I'm going to give you two hosting options in this lesson right here. The first one is completely free and either costs like nine bucks a month if you want the full version, and this is school. Now, you probably are aware of school. Until this point, it is an online course and community hosting platform created by the one and only Alex Or Mozi. And I have personally hosted multiple courses that have also been sold on a B to B basis inside of school. This is an example of one of these courses. It is called the IADC or International Academy of Digital Creation. And you can see this how the user interface looks like. So you have a general discussion section right here with multiple subcategories if you want to add them. In the classroom section, you will have all of the different courses, again, host here. And I'm not even go into too much detail on how to actually the courses here because it's super easy and super straightforward. If you go to school and you follow the step by step guide inside of this platform, you will be able to host your courses and upload the videos here, and all of the courses that you will be licensing, for example, will be hosted right here, right? You also have a calendar feature if you want to create live events with the people inside of your community, and you can also see more information about your members right here. Now, your community on school has multiple different features that you can tweak. If you go to settings, you can go, for example, in pricing, and in pricing, you can change the different pricing model of your community. You can have it a one time payment subscription based, if you want people to paying you per month. But if you go in one time payment, you get to choose how much you will be charging for your course. So you click on here, you change the price. Let's say, for example, this is an enterprise type of course, and it it will be sold for 1.5 K. So in the Invite section of your school community, after you have set the price of your course, you click on Copy. And this right here is the link that you will be referring people to in order to enroll to your course. And it is as simple as that. Once an institution has purchased your course and they have fulfilled the payment, then you can instantly invite all of the members of their team with an invite link, so it's super easy to onboard people inside of your school community. So again, my personal software of recommendation when it comes to hosting your course is school, but I got one more actual software to suggest to you. If you're super serious about b2b courses and you want to make the most out of the educational experiences you provide these institutions, you can also use Propov training maker. And the thing with this software here is that it's completely free. It's completely open source. The educational flow of the videos won't be as good as school. That being said, a lot of companies that I have worked with and I have seen actually in the learning space, use Pprov as it's completely bulletproof. It doesn't lag. It doesn't have any bugs, and it just gets the job done. So I want you to analyze the course that you have licensed. I want you to analyze your target out there in your target audience. I want you to think how many people you are comfortable in enrolling the course, for example, you can sell a course to an institution, but if this institution requires 20 or 100 employees to enroll in your course, things are more likely to break with more members inside of school community. That's why you can also consider props training maker. So I want you to weigh these two options, choose one, and actually go ahead and host your course on any platform that you choose. After this, we have done with the landing page. We're done with hosting the course, and it's time to talk about arguably the most important category of this whole master class right here, just driving traffic to our courses and actually bringing sales. So this is what we're going to be doing in the next as of the course. 9. Market and Sell Your Course: Congratulations. Up until this point, your course is hosted. The landing page is live, and you have one link ready to be shared with the world to start enrolling businesses, especially in this funnel that we're creating in this master class right here, which is A B to B course dropshipping funnel. Now, in this period here, we're going to be discussing how to populate this funnel of yours, how to drive eyeballs into the landing page that will be converted from, again, complete strangers into customers. And in this session right here, we're going to be breaking down all of the way drive traffic to your course. And the way that I would suggest you to follow, again, in this specific course that you have created and this exact target market that we have chosen together to target. So welcoming to Sasan which we're going to be discussing how to get buyers for your course. We're going to be analyzing the four ways to drive traffic to your funnel and the one that wins for a B to B course like yours. So here's a plan of the stain. You've built the course, right? The only thing between you and revenue. The only thing standing between you and revenue currently is traffic. And there are four ways to actually acquire traffic to your course. Those are organic content, paid ads, warm outreach, and cold outreach. And of course, each one of these ways works. It has been working. It has worked with multiple courses that I have scaled with all of these methods. But there's a trade off in all of these methods in which you need to understand in order to choose properly. So the five criteria that separate a channel that prints money from one that wastes your time will also be elaborated in this class right here. And we're going to be talking about why for a B to B course called Adag beats every other channel. And more specifically, why Linkedin is where everything happens and why you should focus on this platform. Finally, I'm going to show you exactly who you should be targeting, which are HR department, usually and small to medium sized business founders, right, and what to say exactly to them and how to reach out to them in cold outreach, right? So your course is now built, right? It's hosted, it's launched. You have the landing page and the website created with Claude and now it's live. What happens now, right? Again, you source the course, you build the funnel, you build the offer, you did the hard part. So now, right, it just sits there, finished and polished. So this is where most course businesses quietly die, and they don't die from a bad product. But they die because there is no traffic to the course. There is no traffic to the standing page, right? And if you build it, they will come. The statement is a complete lie. No one comes to your course unless you go and get them. You need active effort to again drive buyers and drive enrollment to the course. So the next decision here, where buyers actually come from, decides if this is going to be a business or simply a hobby sitting on your CV or sitting on your LinkedIn page. We want to turn this course into a business that keeps enrolling and enrolling people. So how do we do this? There are four ways, again, to drive traffic to your course, and we're going to be elaborating and analyzing and breaking down each and every single one of these ways. The first one is organic content. And organic content means that you create media, you create content, and you post it completely for free on all of these different algorithms out there, all of these different platforms, YouTube, Instagram, Tik Tok, right? And this content is designed and tailored in a way that attracts buyers and compounds over time. This compounding effect is potentially the most potent right, point for you to start creating content. Content compounds over time. It's powerful, but it's slow to start. Then another way to drive traffic to your course through media is through Aid media. So paid ads. And ads pay for Clicks Day. You can literally pay for clicks and pay to drive traffic to your course today. It's super fast, but the traffic dies the second you stop paying for these ads. So it's easy for you to turn a ad campaign into a money bit if you are not proficient in ads and if you've never run a single ad before. That being said, if you know how to run ads, if you know how to structure a proper ad campaign correctly, this can be one of the easiest way to scale a course due to the fact that it's fast, right? Then outside of media, we have warm outreach and cold outreach, and warm outreach refers to reaching out to your network and your list. This could be an email list, a list of email subscribers, people who already know and trust you, and they have given you the emails, right? You reach out to them and you upsell them the course. It's high trust, but it runs dry in days, and you also need to have an email list, right? A way to reach out to people who already know like and trust you. So if you don't have an audience, right, warm outreach pretty much doesn't exist, right? But then we have also cold outreach, and cold outreach is the secret golden key for you in this stage, especially the fact that you're selling a high ticket DB course. So in cold outreach, what we do is that we reach out to cold people. So people who are strangers, people who don't know who we are. These are strangers who fit your buyer directly. Now, cold outreach is manual. It requires time. It requires energy. It requires daily input, but get buyers from day one if you're correct with this approach and if you actually target the exact person that has this huge problem that you're here to solve with your course. So these are the four channels, and only one is right for a brand new BTB course as yours with, you know, not a very solid brand that has been established for years. It's a new brand that you have created. It's a new course that you're launching, right? So one of those four channels will work perfectly. And in my opinion, this is called outreach. So let's actually go ahead and score each and every single one of them because maybe you see something in the other outreach methods or in the future, you want to scale a different type of course that could be leveraged with different again, traffic routes. So let's start with organic content. And organic content, first of all, is completely free, which is awesome, and it compounds over time, which is also something very valuable for any information business out there. The only problem here is that organic content is slow. It's slow to produce, slow to grow and slow to monetize. That being said, again, it's completely free, and it compounds over time. So in organic content, what you do is that you publish content that attracts your buyer for free, right? And it keeps working for you for years. I have videos that I've posted on my personal YouTube channel years and years ago, and people still view these videos and gain value from these videos and take action based exactly on why I have tailored these videos and why I have tailored these videos to do so. The catch here is that organic content is slow. You should expect months of posting before it reliably brings qualified leads to book a call with you or to directly purchase your course depending on selling and who you're selling it towards. So for creators with time and patience, this is the best long term engine out there. If you have time, if you have patients, if you have the systems to start producing content, this is the best solution for you. That being said, if you're in the course dropshipping because you don't want to be in front of a camera, you just want to be the growth operator, and you don't have time to create content yourself or you don't have the resources to hire someone else to create content for you, then this probably isn't the best idea out there. Now, for a BV course that needs revenue right now, waiting on the algorithm is a luxury that you probably don't have. You don't have the time, the energy and the patients to upload 100 YouTube blonFm videos, 110 minute YouTube long form videos and see what happens. So the verdict regarding organic content is that it's powerful long term, but too slow to launch with, right? If you're scaling another type of business and if you have the time and if you have the energy, and if you have the willingness to start producing content, it's my go to method to scale a course and to drive traffic to a course. If you don't move to the other methods. And the next way to drive traffic is, of course, paid ads, and paid ads are pretty much fast clicks that you have to rent from other platforms out there. So in paid ads, it's super straightforward. You spend money and you get clicks today. It's fast, it's measurable, it's scalable, but on paper. The catch here, you see, is that the moment the budget stops, the moment you stop running ads, the traffic stops. You do not build a brand identity. You do not nurture people with ads. You just shove your offer in their faces and hope that some of these people will convert. And many times, these people convert. They do convert and they do buy and you do scale in for products if you know what you're doing, and if you tailor your ads properly, but you don't own anything. You don't own the media, you don't own the traffic, you don't own the brand. You rent it from other platforms like meta like Instagram like Google, right? And on top of that, B to B clicks. So having another business, someone that's an HR department, for example, of a business, click on your course will be expensive. A LinkedIn ad click can cost several dollars before anyone replies to your ad, and it all comes down into how you have structured your ad campaigns and how your funnel looks like. So paid math needs a proven funnel and real budget. And most new course sellers like you don't have a budget and don't have a proven funnel. Yes, our funnel is great, and yes, our landing page looks professional. And yes, our landing page will convert eventually if we drive traffic to it. But on paid ads, you need to be super confident before you start pumping money into this. So the verdict regarding paid ads is that it burns cash while you're still finding out your message, while you're still tweaking your offers to maximize your profitability here. So let's go with warm outreach now. And warm outreach isn't media based. It is text based. And in warm outreach, we have high trust, which runs dry and it can run dry actually pretty fairly quickly. So in warm outreach, again, you have an email list of people, and you can also rent email lists from other people because other people have also been generating email lists around the exact target after the Juan target. And again, in warm outfits, you reach out to people who already know, like and trust you. This could be your list. This could be past clients. This could be your network if you have been in the business for a long time. So trust is already there. They have seen already value from you. They have already been nurtured. So it converts better and faster than anything else. The catch here is, of course, that your warm network, this network of people who know like and trust you is tiny and finite, right? It's not infinite. You exhaust it in a week or two if you start driving traffic and if you start pitching to them, right? And again, these people might convert and you might drive sales from this. But again, this email list is finite. So it's great for your first sales and your first testimonials. Let's say you already have credit recurs before and you have some leads coming in from this course, people who have already bought from you, right? You can upsell them to another course of yours, or you can give them free access to another course of yours to gain some testimonials and gain some students reviews, but this is not a repeatable, scalable engine. So the verdict here is that you can use warm outreach to start. You can use warm outreach to test, but you run out of people almost immediately. And now to conclude, we have Cold outreach. And in my opinion, in your case, based on the course that we have been creating and licensing and hosting and deploying, Cold outreach would be the best bet to start driving traffic to your courses and start gaining revenue from this course immediately. So in Cold Atreg you have direct access to the exact buyers that you want to target. So researching strangers who perfectly match your buyer, right, and starting and conversation with them directly. There are so many tools out there in so many places. Everyone's online nowadays, right? There are so many different places online that your exact target out there hangs out, right? And it's up to you to source these places, figure out where these people hang out online and actually go ahead and target them. So in cold outreach, you do not rely on an algorithm. You do not have an ad budget and you do not wait. You control exactly who sees your message and when he sees your message, and you just pull the trigger, send them a message, be like, Hey, I created this, want to check it out. I will bring value to your company. And we're going to be breaking down the exact message for you to send them. So you can put your offer in front of, let's say, 50 ideal buyers today for the cost of your time. So the cost here in Cold outreach is that you need to invest your time and your energy actively to bring engaged eyeballs to your funnels. That being said, these engaged funnels will better key performance indicators compared to other ways to drive traffic to your cars, since these are exact people that we target specifically with intention. So again, it scales with systems and tools. AI can really help you out here, right? And not with lack budget and praying that the algorithm will push your content to more people. So the verdict here is that the only channel that hands a new this is the only channel that hands a new BTB course buyers for you on day one. This is the fastest and easiest way out of all of the ways to bring traffic to your channel, to your offer, again, to drive sales called Outreach. So this is what we're going to be optimizing. So how do you choose which one again fits your course the best? Those are five things to score every single channel on. So the speed to the first sale, if you're optimizing for speed and you want your first sale tomorrow next week, right, it can get you can it get you a paying customer this month or in six? This is what you should be asking yourself. Then the cost start. Does it need a budget you don't have yet or just your time? If it's just your time, it's a green flag. If it's just your budget, you need to analyze, of course, your business and how much you're willing to invest to this. Then targeting, can you reach your exact buyer or do you just spray and pray? Finally, control, do you own the channel or rent it from another algorithm? Also, super important point that you need to understand. If you own the channel, if you own the lead list, then it's super easy to reach out to them and bring a sale. If you don't own the channel, right, should you rent it from an algorithm? Should you run ads? And finally, the B to B fit, which is the thing that we're optimizing here for this course. Does it actually reach the people who buy business training? Does, you know, organic content reach the people by business training, probably not, especially if you're posting on TikTok, for example, do you think that HR managers or founders of small, medium sized businesses hang out on TikTok? Probably not. So you need to optimize for all of these questions. Get these questions, screenshot this side right here, answer these questions, and you will have a clear understanding of which traffic source you will focus on. And again, for a BB course, in my opinion, cold traffic, cold Atreig always, always wins because we have speed, right? Cold Atage gets a reply today, whereas organic takes months. So cold wins here. You got cost because your only cost is your time and your energy. And, you know, at this point, you can directly exchange your time and your energy for some enrollment, especially if each enrollment is more than 100 bucks paid with 100% profit margins, right? So again, paid needs cash upfront, whereas cold doesn't. Then targeting Cold lets you pick the exact company entitled that you're targeting. Nothing is this precise compared to the other ways to drive traffic to your funnels and control. Now, people underestimate control, and when you're posting content, for example, you don't really have control over these algorithms, right? But on cold traffic, you have 100% control of your traffic systems, of your client acquisition systems. So you on the list, you own the conversation, no algorithm can switch it off. For example, if you stop paying for ads. So the one place organic beats it is long term compounding here. But you need to launch with cold. And if you see that cold works and you start enrolling people with cold, right, and you start having some cash reserves, then I would suggest you to potentially research some organic content ways to bring traffic and eyeballs to your offers, and potentially then after organic works, you move into ads. But this is a correct sequence of events. You start with gold outreach. If you don't have an email list. You start with gold outreach. You reach out to people, you gain some enrollments, you get some cash reserves, and then with these cash reserves, you reinvest organic traffic after knowing exactly your target Ater and what you will gain from your course. And then after organic works, and you've seen which types of angles and which types of videos work, then you can scale with cold ads. This is how a complete course business runs regarding client acquisition. So where are we going to be focusing on your cold outage? We'll be working inside of LinkedIn. LinkedIn is the platform that we're going to be leveraging. And with cold, again, LinkedIn works. LinkedIn is where b2b decision makers already exist in professional buying mode. The same people you can see on Instagram, they won't have this professional buying mode switched on. You can filter also exact job title, company size, industry, seniority. You can have surgical targeting in this marketplace, which is absolutely awesome. So also, a message there is expected, right? People expect to receive messages on LinkedIn, and it's professional. It's not a cold email lost in a junk folder. People see who sent this message. Why did this person send a message, and they're also, again, on professional mode when they're in LinkedIn. So every profile tells you who they are and what they care about, so personalization is super easy. And it's the highest intent place on Earth reach people who buy business training. This is your unfair advantage with this course right here in this course job shipping master class, the fact that you can sell B to B with cold traffic on LinkedIn. So it would be a shame for you not to capitalize on this unfair advantage of yours. So who are we going to be targeting inside of LinkedIn? The answer here is that we're going to be targeting HR departments and small and medium sized business founders inside of LinkedIn. So the two buyers move fastest for a BB course, HR and L&D leaders and founders of small businesses. So regarding HR and L&D, they have training budgets, right, and a mandate upskill their teams. There's a huge demand for information out there. There's a huge demand for transformation out there, and especially with AI courses like the one that we license, for example, for the sake of this course, shipping master class, there is demand because there are no big institutions teaching AI currently. So your course is a line item that they already fund. On SMB funders, right, they buy outcomes. These are outcome based decision makers, right? So if you frame it as a Roy, right, as their return on investment, more revenue, save time. They will move fast, and they will buy, especially if they book a small call with you and you guide them through the course, you guide them through the, again, transformative experience that they will be gaining, right? So both are reachable on LinkedIn by the title, for example, he head of L&D or HR manager or founder or owner. Those are, again, the keywords that you're going to be searching inside of LinkedIn before reaching out to these people. And you need to match the message to the motive, right? Deams for HR, revenue for founders. And this is what a proper cold message looks like. So let's break down exactly what you're going to be saying in the message and how you're going to be reaching out. So, first of all, we start the message. When you're reaching out again to HR specialists or founders of small and medium sized businesses, you start with a personal hook. So you reference something specific about them or the company just to capture their engagement and just to prove that you're not a bot. And for this stage of the course, I actually urge you not to use AI. I urge you not to use GBD and urge you not to use Claude when typing the message down. It will take you 30 seconds to 2 minutes to type a message. And it's going to be worth it. So then you address the problem. You named the exact pain that your course solves, but in their world's language, after you phrase the problem, and you can see that this really looks like the breakdown of the landing page that we created because again, the art of persuasion, right, of persuading someone to enroll in a course and understand the transformation that a course deliver really comes down into hooking people, outlining their problem, outlining their solution, and then calling them to take action. So after we've outlined the problem in a cold message to these people, then we highlight the outcome. The outcome is, again, one sentence on the result, not the curriculum of the course. We're not going to be focusing on the curriculum of the course. We're not going to be focusing on how the course is structured or how many hours of content there is in the course. We are only going to be focusing on the result, the transformation that the course delivers. So you sell them the destination of the course rather than the information that they're going to be getting. And we discussed about this in the first lessons. Of this master class. After this, you give them a soft call to action, and this doesn't need to be in one message. You might have a dialogue with them, right? And with this dialogue, then sometimes after you see that they're engaged, you hit them with a call to action. You ask for interest, right? Worth a quick look, right? It always beats the by now. Would you like to hop in a call right, would you like to arrange a meeting for next week to talk about this? You just ask for permission to directly access them into a meeting, and you keep it again to four to five sentences. You respect your time, and this is the respect their time, and this is how you earn the reply with respect. And again, this needs to be an ongoing dialogue where you deploy the hook, the problem, the outcome and the CTA you want them to be replying to your messages before you hit them with the problem and the outcome and the CTA, right? This needs to be a dynamic relationship between you and the HR departments. And the best way to train this is to actually go ahead in the battlefield, in the market, start sending messages, engaging with people, see what works, see what doesn't work, and then tailor your, again, preferences and your strategy based on your experience, right? So Claude can actually turn this into a system, and you can definitely leverage Claude to help you with this. But regarding writing the message itself, I actually wouldn't suggest you to do this. So Claude builds your ideal prospect profile and the exact linking filters to find them. Because currently in Claude, you have the exact target adders you're going to be targeting. It has the whole landing page that we have created and deployed together, so it knows exactly which is a direct best person to purchase your course. And can also write personalized openers, right? So the first line of your called Adige at scale in your brand voice tailored to HR, for example, versus founders. So you can feed the profile of an HR specialist or, you know, from the head of the HR department or from a founder clothed and ask for five headline recommendations. You can also of course draft a full follow up sequence, right? So no lead goes cold from silence if your again, follow ups doesn't work, and it can also generate messages in bulk. So 20 message variance test with the reasoning fridge, so you learn what converts. So your actionable step for this TsonR here is to actually go ahead and build your first 20 prospect list. I want you to open the Cloud project you've used since Lasan one and pick one buyer. This could be an HR specialist, I can be an LND leader or an SMB founder in a specific industry. And I want you to use Link Links filters to pull 20 real people that fit this list with their names, their titles, and the companies, and then have Claude draft a personalized opener for the first five. And then, guess what? You send these personalized openers to each one of these five people. You see how they react, you see, how they reach out, and what they answer. And then you move forward with this list right here, which is, again, problem, the outcome, and the soft call to action. We do not push people to purchase. The whole concept here is to start nurturing people from cold outreach. Again, those strangers, for example, these HR department specialists or the founders of small and medium sized businesses, you reach out to them and you start nurturing them by outlining the value of your course, outlining the problem that they're currently facing and how you can solve this problem. And just like that, after four or five messages, they're not strangers anymore. So then you invite them in a call, you invite them to take action and book a small meeting with you. And in this meeting, you highlight transformation of the course that you have produced. And at the end of the meeting, you actually pitch for them to gain access to the course and test it with their team. I know that this might sound like a lot of time and a lot of energy investment and a lot of effort, but at the end of the day, we are selling a course which you have licensed or you have even created a very low amount of revenue, you have 100% profit margins, and you're selling this course for $1,000 plus per seat. So it's worth trying and investing this time and investing the energy and start enrolling businesses. And guess what? Once you start enrolling businesses and once businesses start to see the transformation from your courses, you will gain testimonials. You will gain proof of work, which you can leverage when you're outreaching to other cold buyers. And on top of this, if you don't want to be doing this yourself, after you figure out which systems and which, you know, messages and which types of angles work the best, you can hire someone for very cheaply to actually go ahead and do this for you. So there are so many ways to actually scale with cold traffic. And what I would suggest to you for now is to just take action, test the words, go out yourself, see which messages get the best replies, and then start optimizing. So thanks so much for being here. I hope that I didn't overwhelm you with this traffic lesson rate here, but it's super important if you want to drive sales to your course, and I'm going to see you in the final thank you message of this master class.