Turbocharge Your Marketing with ChatGPT | Megs Hollis | Skillshare

Playback Speed


1.0x


  • 0.5x
  • 0.75x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 1.75x
  • 2x

Turbocharge Your Marketing with ChatGPT

teacher avatar Megs Hollis, #DoDigitalBetter

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome to the class!

      2:26

    • 2.

      ChatGPT vs. GPT4 & More Concepts you need to know!

      5:22

    • 3.

      How does Bard compare?

      2:35

    • 4.

      Uplevel your marketing with AI | Part 1

      4:57

    • 5.

      Uplevel your marketing with AI | Part 2

      4:29

    • 6.

      10 Prompting Ideas

      6:07

    • 7.

      What is Prompt Engineering?

      6:00

    • 8.

      Your Project

      1:42

    • 9.

      Thank you for joining!

      2:20

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

346

Students

--

Projects

About This Class

Are you ready to take your marketing game to the next level? Discover the cutting-edge potential of Artificial Intelligence (AI) with this short class — you can even complete it during your lunch break! 

Highlights:

  1. ChatGPT vs. GPT4 Explore the key differences between ChatGPT and the advanced GPT4 model. Gain insights into the latest advancements in AI technology and learn how to leverage them effectively in your marketing campaigns

  2. How does Bard compare? Dive deep into the fascinating world of Bard, another powerful AI language model. Understand its capabilities, strengths, and weaknesses, and discover how it stacks up against ChatGPT in enhancing your marketing endeavours

  3. Uplevel your marketing with AI |  Learn how AI can uplift your marketing strategies, drive customer engagement, and unlock new opportunities for growth

  4. 10 Prompting Ideas Unleash your creativity with 10 powerful prompting ideas. Learn how to effectively utilize prompts to generate compelling content, engage your audience, and create marketing materials that leave a lasting impact

  5. What is Prompt Engineering? Discover why mastering the art of prompt engineering will become a crucial skill in the AI-driven marketing landscape

Meet Your Teacher

Teacher Profile Image

Megs Hollis

#DoDigitalBetter

Teacher
Level: Beginner

Class Ratings

Expectations Met?
    Exceeded!
  • 0%
  • Yes
  • 0%
  • Somewhat
  • 0%
  • Not really
  • 0%

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Welcome to the class!: Are you curious about the fascinating world of AI and its applications in marketing? Well, in this beginner's class, we're going to be demystified the kinds of attaching to T and empowering you to leverage the cutting edge tool effectively. So get ready to enhance your understanding and comfort levels were high as we dive straight in the first section, we're going to be exploring the fundamentals of t as well as its various versions like GPT-3, 0.5 and GPT for, we're also going to be looking at how it fits into the broader landscape of AI technology will then compare and contrast bought with catchy PT highlighting similarities, differences. Of course, the exciting possibilities they offer for natural and engage in conversations, except we'll shift our focus to marketing and AI. So in this section we explore how AI technology can revolutionize your marketing strategies. Discover the key ways in which AI can help you to understand customer behavior, demands, campaigns, and drive better business results. Ten bouncing ideas introduces you to a range of creative and effective prompts for engaging conversations with THE PET. So whether you're looking for inspiration, seeking guidance, or simply wanting to have fun. These problems are going to help you to navigate your conversations and maximize the value of AI into action. And finally, we're going to be diving into the concept of prompt engineering, which is a crucial skill for optimizing AI into actions. You'll learn techniques to fine tune your pumps, illicit desired responses, and guide check GPT towards generating the outputs you seek to gain confidence and control as you navigate this wacky world of AI conversation with ease. By the end of this class, you'll have a solid foundation in touchy beauty and AI conversation, enabling you to engage with this technology. It's super comfortably and super creatively if we have not met before it as an absolute pleasure to meet you. My name is Megan. Hello, and I'm a digital markets or YouTube course creator and continuity need for a major e-commerce brand and South Africa. And two, I mentioned that I eat, breathe, and sleep, chat, GPT, the, whether you're a freelancer, artist, designer or a small business owner, then this ADT Charles is likely to be a game changer for you if you're ready to embrace the opportunities that AI provides and unleash your imagination with the power of touchy bt. Then I'll catch on the inside 2. ChatGPT vs. GPT4 & More Concepts you need to know!: Can you see why people are getting confused? Yeah. Did you know that there was something called that a head-to-toe activity. It's just been labeled as foreign. Ai is quite literally on the tip of everyone's time is of the moment at the beginning of 2020 street unfolded and we saw the release of DBT for as well as Google bought. Some of these new innovations are really bringing about a lot of terminology that can be quite hard to follow. My intention for this video was to really serve to demystify and deep bank some of the common confusions around AI, GBT and GPT, as well as things pertaining to large language models or LLMs in general. Between GPT-3, the predecessor to GLUT4. You see why people are getting confused here. The difference between Chad CBT and chatty bt plus, which is the premium offering difference between a chat TBT and instructing the T. Did you know that there was something called that as well as how attach EBT sizes up again, something like Google bot. And then finally rounded off with some key considerations around touching beauty. Some of the caveats that you need to be aware of when you start using this test. One of the absolute best articles that I've found when doing the research for this video was Zapier article around the differences between chats EBT and gt. So the journalist and Lena and are rarely goes on to describe the fact that referring to chatting BTS, GPT-3, or even JPEG for the new and more powerful version is by calling it Dell computer and install, which is of course the process or the powers. So while delta of course relies on Intel, insulin can also power our computers to EBT is what's known as the large language model or the LLM, like I mentioned. And this is what's gonna give AIX the ability to generate the text. And it's one of the largest neural networks with hundreds of billions of parameters versus the chat TBT portion, which is the chatbot app powered by TPC. So the way in which I've been thinking about it for better or worse, It's kind of like front-end versus backends. And is that front-facing interface that you as a user they were doing. But then in the back and there's of course, extreme computing power in the GBT technology, which is what's basically powering that technology and the Internet that's official as it may be tough. Tbt is the web app. It's designed specifically for dialogue and is relying on GPT to produce text like explaining code or writing poems. Gpt, on the other hand, is a language model. It's not an app. There's actually an open API Playground allows you to play around with GBT AI applications can run on GPT-3 or GPT for, yes, It's the brand behind Jackie Bt, but it's the brand behind tools like Jasper, right side I called beings new ad powered search features, even though GPT is a language model and touch EBT as chatbots, they each have their own open APIs, which is what's going to be allowing other apps to connect to them. So if for example, you look at something like Zapier, It's going to use those APIs in order to automate workflows using these APIs and various plugins. For example, you can get the AI to write a business email from Scott and then automatically save it as a Gmail draft. Or you could score leads based on the willingness of that person to commit and then notify your sales team accordingly. Next, let's chat about that between THE VT and chatty bt plus chatting it here by default is of course, throttled by the number of people that are using it at any given time. Still even notice, for example, when the Americans are online, the processing power that slows write down versus if you use it. I don't know in Perth time where I am currently or South Africa where I'm based, you are much more likely to get a speedy response versus if you pay the $20 a month to access chatting, beauty, pleasure, you're going to get enhanced processing power and you're going to actually be unlikely to CBT for technology. So that is really the benefit that this premium offering is giving you. One of the major key differences between GPT-3 and TBT for is the fact that Chevy T4 can interpret images. For example, you could ask it to describe what is happening in an image. It would also be really helpful if someone was vision-impaired. You're actually going to be able to describe the pattern of a piece of clothing and explain how to use something like a piece of equipment or a reading on some maps. So super nifty ways in which you can apply this chat TBT can process about 25,000 words at once, which is eight times more than what tasking PT is true you could handle. This is going to make it super handy and processing larger documents which you may find yourself using it for in the professional environment, it's also far less likely to respond to controversial prompts which we love dignity, some more guardrails at play that it's predisposed that next, what a large language model, or LLM actually is, little m is they've generative mathematical model of statistic distribution of tokens in what they call the vast public corpus of human-generated text. So if, for example, we ask an LLM, the first person to walk on the moon was, we're asking the model, given the statistical distribution of words and the vast public corpus of English texts, what words are most likely to follow the sequence? The first person to walk on the moon was a good reply to this question is, of course, Neil Armstrong 3. How does Bard compare?: Videos that I watched about Googlebot, including interviews with google's employees, points to the fact that Bosch is an experiment. So they wanted to buy designed to be a little bit boring because they wanted to have more of a guardrails than what CPT previously had. Activity, for example, doesn't have nearly as many contextual cues to point to the fact that things are bound to go horribly wrong in certain instances. I would definitely also recommend watching an interview by the Wall Street Journal with a child who is the VP at Google for this particular product. And you'll notice how many times she references Googlebot as an experiment itself, bar it is an early experiment and experiment. The experiment, early experiment. Interestingly enough, she references it as a creative collaborates and she also speaks about how it can compliment humans. The journalists even teases her to say these pots of what the models say it's about sign fault that I just patently untrue. And she says, Yeah, well, it's based on publicly available information. And so if someone has incorrectly said something repetitively and referenced and repetitively, of course bot is going to spit out incorrect thing was the challenge with this is on Google stage, of course it's a little bit more obvious either sauces, whereas with bought it doesn't always give you the source and it's giving you a direct citation. So there's even next to the results on Google bot, which allows you to hit Google to get more accurate results. So a little bit of a Debbie Downer in some instances, but the VP kind of acknowledges why that is the case which is really cool because Google is known for its search results. This is really elicited some mixed reactions. On the one hand, of course it has to be overly cautious. On the other hand, competitor activity, it's just been labeled as orange. Igbt has a lot of guardrails built in. Granted, maybe not as many as Google bought bad. Secondly, on notice the difference between using something like chat cbt versus GPT playground, you're gonna get differences in results. So for example, you can ask catchy Beatty, who can run? Why is this is a totally a person? It's going to say it doesn't know it and it's going to avoid answering the question. But if you use OpenAI GPT playground, which does not have those same guardrails. That's going to tell you a king, Renoir was a French king who ran 1515-1544. So as you can see, it's bending over backwards to give you an answer, thanks to you wanting cat, but that is factually incorrect. Well, it's less common for bus and taxi beauty to make these mistakes. Of course, it still happens, love it or hate it. Gpt and AI technology are of course here to stay. So it is worthwhile getting to grips with this terminology. And I hope that this video can help 4. Uplevel your marketing with AI | Part 1: The crack does that you should not be creating multiple versions of the same thing as a business owner, you should hopefully be creating the MVP minimum viable products and then getting something like IGBT to actually iterate on it and create variations of that. You're not gonna be starting with cartilage like ever. Hello everyone. In today's video we're going to be discussing how it changed. Cbt can be used to up level your digital marketing, your social media marketing, and your content marketing strategies. I'm gonna be breaking down some of the key ways in which I have found touchy Vt to be super-duper useful for you and I as digital marketing creators. It really is set to revolutionize mundane tasks that we're doing but probably shouldn't be. And actually unleashing the power of AI to help us in this fast paced and ever-changing landscape. Alright, so the first way in which charged DVT is totally overhauling digital marketing is through the customer service space. So a lot of what digital marketing is actually serving to do is put information that is in your head, in the business owners mind and heart into the target audiences hands really, if you think about it in that way, techy beauty is really handy to tick off some of those customer service queries. And many of those questions are things like, why would I pick your service over another service? Or what is your unique differentiator or what can I expect if I buy your online course? So anything that speaks to those sorts of needs is going to be super easy to transform it using type GBT, whether you're using, for example, your website, your social media, or your messaging apps, you can use chat GPT to create the content that is going to get into the mind of someone who is needing your console and needing your support, meeting your advice, producing that content at scale, making it, create things like FAQs for your website. You don't know how many times I log onto someone's website and I'm like, I don't know where you are. I don't know how you're planning to assist me with this need or want that I have. It's just unclear and I think it's because we don't want to create reams and reams of content as small business owners or business owners in general. And so just by using chats, GBT to answer some of those FAQs, it's gonna be pivotal. So the way in which you could do this as have a little audit in your email inbox and see what are those questions that are coming up time and again, produce a really rich repository using touch EBT, answers to those questions and putting it in a super visible place on your website. It's also going to help you from an SEO perspective because of course you're going to be nailing those keywords to another way in which you can use chatty Beattie from a digital marketing standpoint is through lead generation and lead nurturing, lead qualifying, pretty much anything to do with trying to work out heart legitimates a lead is so if you get someone to answer a bunch of questions which test CBT can create for you. You can then limit what you're needing to ask the customer, a friend, in order to diagnose their problem or recommend a product or service, you can really automate this whole flow. And I often find with service providers, how many times are they asking the exact same ten questions upfront when you meet with them? It's like, How long have you been having this problem for what are the ways in which you've been trying to address this problem? It's all kind of stuff that you could cut off by asking those questions up front and qualifying that bead when you create it. So then when you storing it into CRM platform, let's say you already have all of that information in terms of where it feels like someone is in their journey and what you can provide that most accurately going to help them get results and transform their life in some amazing way. The third way is content marketing. Content marketing is of course, incredibly time-consuming because you're having to produce copywriting, having to produce social media posts, you having to produce reals. I did. You're having to do a whole lot of heavy lifting that can actually be supported from chassis BTS perspective, for example, you can ask it to write your email funnels. You can ask it to write your landing pages. You can ask it to answer ten similar emails and have that stored in a particular place on your computer. Like let's say notion. If you use notion, we can actually just refer to that content and easily have it on hand. So from a content marketing standpoint, it's an absolute game changer. It can also produce the topic ideas, which I think is one way that I don't think people are using it to its max capacities. Like let's say for example, you're a dermatology office and you're wanting to get across the dangers of sun exposure. It's gonna be able to give you ten reals ideas of ten video hooks, ten blog post about how to get that point across. And so instead of you consistently conveying something in the same way, it feels like you're beating the same dram Oscar for content marketing ideas that are going to help you to express that point a little bit more creatively 5. Uplevel your marketing with AI | Part 2: Everyone in digital marketing talks about AB testing because of course that is one of the key things that is different about digital marketing than other sorts of marketing. It is 100% measurable, which means you can try all different landing pages. You can tweak, copy, you can tweak with a lifestyle image performs better than a product image performed better than an image of your dog. But people are not doing that because they don't want to produce 30 versions of the same ad. Where now with chat GBT, you can produce one Facebook ad that you think this is going to work and ask it to produce 29 more versions of that and then run genuine AB testing. Whether that's from an e-mail standpoint, from a social media marketing standpoint for cracks does that you should not be creating multiple versions of the same thing as a business owner, you should hopefully be creating the MVP minimum viable product and then getting something like GBT to actually iterate on it and create variations of that. And that of course, is AB testing at its core. You can also integrate church CBT with chatbots. You guys know that I love talking about things like WhatsApp baths, facebook Messenger bytes. If you're in countries where Whatsapp isn't as big, can all be integrated with THE BT. And it's going to allow you to have less linear stations, but actually more organic ones. Because of course, chat CBT uses natural language processing. So instead of it just being like a very basic, if this then that kind of a scenario, you can actually employ the technology behind chat GBT and pull it into something like a butter that it can really help your users or your prospective users to understand what it is that you're trying to help them solve. If you're using a content creation spreadsheets to keep track of things like captions that you've written for your reals or for your Instagram posts. You have that stored somewhere. It's going to be a lovely repository for you to then go and assimilate, copy and paste all that information interchange CBT and say based on these false captions, please give me 12 mol. It's going to be able to speak like you, especially if you tell it to keep the same tone of voice, keep the same length of Instagram caption and produce similar but different captions. And it's going to help you to think of things in slightly different ways. Like for example, the way that it can structured with emojis and bullet points is really impressive. I'm always amazed by how well it can replicate your tone of voice. I just don't even have to be captions that you've written. It could be competitor captions that you're wanting to paraphrase or rework. And that's really going to take a lot of the juice from, for example, a competitor analysis, which is very commonplace in the marketing landscape and produce a different outcome for you. And one in which you can really AP level against your competitors and hit the keywords that you needing to something like B2B, for example, a lot of people find B2B markets and quite dry. I actually really enjoy it. I think it is because I use things like LinkedIn, for example, to get some insight from my competitors. And then I can create some versions of that using chat GBT that are going to leverage this. Like about the competitors and the stuff that's just so boring. So you could copy and paste plumbing off their websites. I'll chat GPT to make it interesting, then you could feed it a piece of writing that you've written and ask you to write it in that tone of voice. And then of course, you're going to go through it yourself in any case. Please don't just copy and paste stuff that's coming out of touch EPT, we want you to add that entrepreneurial creates a and all the secret sauce that makes things uniquely you but you do not want to be starting with carte Blanche like air, but you want to be using tacky be T2, do that groundwork or legwork for you and investigate a little bit more about your competitors. Similarly, if you're looking for ways in which you can label new products or services, or you want to branch out into digital products. It's going to give you fun ways in which you can name those courses, fun ways in which you can package those bundles and package them in such a way that it's going to make it just a little bit more soluble, which at its core is what content marketing is all about. And then finally, personalization. So we mentioned, of course, that you can gather a lot more information using touchy BT because it can give you examples of questions to ask, then you can actually employ those responses to personalize communication a little bit better. Let's say the landing page use case. You could ask someone a particular set of creations and depending on their responses, give them a slightly different journey. So think like goosebumps, choose your own adventure. It's a lot more possible to do this kind of stuff. Thanks to check GBT 6. 10 Prompting Ideas: Instead of simply using search queries in chat EBT like you would if, for example, you were searching something on Google, these nine prompts are really going to add level you from here to a power user status on chat TBT. The first way that I love to use Chetty bt is to create helpful lists. The first example I can give for this is giving me ten video hooks that are going to get me viral views on YouTube about a particular topic. And it's going to generate ten hook ideas. Or I can say, give me ten video ideas or video titles that could be about my favorite topic, let's say WhatsApp or business. You guys know, I love chatting about that. Or you can ask you to actually visualize you being someone else like whether that be Mr. Beast or in my case, I love watching Natasha James. She produces videos all about marketing, being a small entrepreneur. And you can actually say, create me ten video ideas if I were attached with James. And it's able to create these really super handy lists that is going to help you in that idea generation phase. Alright, the second way in which I love using chatty be tears to create longer-form content. So that could be anything, an e-mail that I need to respond to. Maybe give me some examples of ways I can respond to an email like this, or it can write you a poem I've tried getting into right? The limerick. Really anything is the limit yet. So it's great knowing an appropriate length based on the output you're trying to create. Or you can be a bit more specific, like generates a 1,000 word essay. But if you, for example, say create me a tweet thread about what's so hard about chatty PT. It's really easily able to take that information on and produce a brilliant results. Of course, you're not going to use it as is because you want them to be original thought in whatever it is that you're producing. But it can certainly provide you with some sort of structure and framework. And then you can take it from there. Third way is to ask if complex problems. So anything from like an algebra equation to a biological question, you can ask it, you can ask it to diagnose a set of symptoms. Obviously this is gonna be two mixed success, but it could be helpful in terms of understanding a basic overview of Bartlett, say the symptoms of COVID or something like that, where it's not like you're going to act on it as the Bible truth. But certainly it can be helpful in terms of helping you understand a particular problem. So this is really say to revolutionize education because it means that you can, let say, os, get your homework questions and it's gonna give you pretty reliable answers, which you can then sends check, stress test, and see if that's what you're going to commit to. Your question is, one of my favorite uses is to critique something. So once you've written your essay or your homework assignments, you can ask it to critique what you've done and give you helpful or actionable ways in which you can improve that piece of writing. So it's actually going to give you a score out of 100 if you wanted to. So it can mark your essay as it were, or it can simply just say like Look, the structure of this essay needs a little bit of help. Or maybe you haven't provided enough actionable insights when you're writing a particular blog post, let's say, I think just using it as a soundboard can be quite fun because if you don't have someone to sense, check something chickens grandma, or maybe just see if something makes sense. It's gonna be really helpful, especially for a student in university or in school. The next way I love using it is through modification prompts. So that could be, for example, giving it a particular passage and asking it to modify it in some way. So examples of this would be to summarize the passage, to lengthen the passage, write it in a little bit more of an informal tone, write it in a more formal tone, or you could actually ask it to translate into a different language. Now, how cool is that? The other way is to use guided pumps. So this is a fun one. For example, if you had a set of random ingredients in your fridge, you could say to chat GBT, look, I have beef, corn and chicken stock. Give me a recipe that uses that. Especially if you have friends coming over with dietary requirements like maybe they're gluten-free or vegan. You can easily adapt recipes using touchy BT and giving it these rich prompts, which is going to tell you exactly what you're looking to get from it. A similar one is saying to touch EBT based on X. So based on this passage of work are based on this hyperlink. Give me the answer to why you're giving it a little bit more of a rich inputs and then getting its response. And then you can actually translate that response either into a different language onto codebase. So if for example, you ask it to read a particular passage of work and get to a specific outcome. You could then say, now put that into Python code and tell me how you can export the document as a PDF, for example. It's going to actually put together a piece of code that can help you do a specific set of actions based on the texts that you provided with a friend. You can also ask it to write code. I'll try and debug your code. So if you're an aspiring coder, this is going to be super handy because oftentimes you'll just have forgotten a parentheses or something like that. And it's difficult to know that because, because it feels like you're always good, like banner blindness. And so having that second set of eyes to debug something is going to be super handy. The 10th way is to ask for conversation or advice. So this is super handy to basically get like an anonymous perspective on a particular problem for, let's say for example, you can't get a hold of your best friend, but you need to ask advice on how to respond to a tricky email from your boss, what to do on a particular medical situation. It's going to give you a pretty accurate information. It almost sounds like a friend that's talking to you. I've noticed a does have quite a compassionate tone. It must be the way in which it's being trained and that it really does sometimes feel like it's a friend being like, don't be too hard on yourself. I think sometimes when we self-talk, we can get into that negative headspace. And sometimes touchy bt is just brilliant for getting a head out of the weeds and looking up into the sky. 7. What is Prompt Engineering?: Ever heard of the saying, Garbage in, garbage out. Well, this old adage has never been more true than in the wacky world of AI and the burgeoning field of prompt engineering. Prompt engineering is effectively the practice of creating an optimizing prompts, which are what is going to unlock the potential of models like a GPT for as well as Darley, it involves the instructions, the context, and the input data, which is what's going to allow you to achieve a particular outcome in a reliable fashion despite all the advancement in, let's say, open-air ice, GPT, full model. You still need that human intervention to ensure that these models are doing exactly what it is on meeting from them. So to give you a practical example, one of my favorite sports to play it as puddle, and many people can play that. So few people are good at it. And that's really the premise of something like prompt engineering because we assume when we're playing around on chat GPT that this infinite processing power, but that is just not the reality. If, for example, you rather use something like open a playground, which is what API axis gives you, but that is what businesses would be able to access if they were using AI to scale in a particular way. You'll realize that it's by no means infinite processing power you're being charged literally down to which model you're using. There's different pricing depending on, for example, with you using texts, Da Vinci, zeros or three, or something like ADA, Babbage or query. You will also notice if you spend any time on the OpenAI website that they also speak about tokens. Tokens are really a fundamental concept that you need to understand when it comes to processing power. And why does prompt engineering field is going to be so important? Basically, we're operating under the false assumption that maybe like a leisure pursuit, your creativity and human input time is endless. Which of course, in a business context it is absolutely not. Bear in mind that models like GPT-3 for and Dali are expensive to build and to maintain. And so therefore this lead to a trickle-down effect in terms of the expansive interactions when it comes to these models. So we are seeing companies like prompt base actually try to solve this problem by creating a marketplace for prompt engineering. Challenge, of course, is that results from these models can be unpredictable. And so you really want to know what is the most valuable prompt that you can input in order to get the most valuable outputs. That's why it prompt engineering is fast becoming an important skill for AI engineers and researchers in order to improve and efficiently use these language models. And part of that would be understanding both the cable abilities and limitations of them. So here you're going to notice that you can actually tweak and change the model that's being used. And of course, see and compare some of the results that you're going to get based on the prompt that you're giving it. So the great thing is that it does give you a little bit of a blurb in terms of what each model is good for and recommended for. And the pricing of these models, like I mentioned, is slightly different. So you wouldn't be using the most advanced model, for example, if you're trying to perform credit rudimentary task, I don't think to bear in mind is that there's something called temperature. So temperature is a setting which is crucial because it's determining the randomness of the output. Some tasks like creative writing are going to really benefit from having a more random. Because of course that is more akin to high human would write. In other cases, having the temperature basically it's Zara is what's gonna be a little bit better in the rigid and deterministic outputs that you might be looking for. If you said the temperature to zero, you're effectively going to be able to replicate the results a little bit more easily. The other thing to bear in mind is the max length. So the models have a strict limits in terms of how much data you can pack into both the prompt and the response that you get from the model and the maxlength setting is what's going to determine the length of what the prompt is giving back to you. It's important to do a little bit of maths upfront to see how many tokens you've taken up with your prompts. And really just be aware of this. And then you can essentially max the maximum length for the response and makes sure that it's still within that 4,000 token limits. I am, for example, a digital marketer by profession, and I know for sure that the better the brief a client provides this session ad agency or a digital marketing agency, the better the output is going to be. But I'm sure you're wondering how different can those prompts really be? Because most of what we're doing and chat TBT is straightforward as noobs and novices are actually a number of ways that you can fundamentally alter the output. So these include prompting, for example, a role telling the model who you wanted to respond like you can, for example, ask it to be Elon Musk and respond in a particular way. Or you could give it a profession, ask it to respond in a particular way. But the ways in which you can dress to keep change the output is through the different prompting style. So you might have heard of the terms zero-shot prompting, one-shot prompting and few-shot prompting. And really what this is qualifying is, how much are you giving the model in terms of the structure in which you want to receive information back. So zero-shot prompting is typically what most of us are using. Touchy be t4 could just giving it a sentence and asking if let's say to auto completed, we're not giving any additional information around the format that we wanted back in with one-shot prompting, you're effectively giving it the question and then one example of how you would like for it to answer. And then with future prompting, you're actually giving it way more contexts, way more information in terms of the style that you like, the term that she liked, the length that you like. And so therefore, obviously, the more shots that you're giving it, the inputs for better or more likely that it is, but the output is actually going to meet a task that you're busy with. Another kind of prompting is called chain of thought prompting, which is where you ask the model to actually give you back its chain of thought with this was helpful for a number of reasons. Because if, for example, you using chatty Beattie from an educational standpoint, it's going to explain much like a teacher or a tutor word what exactly it's doing. But it's also going to help you to pick up if anything is going around 8. Your Project: By engaging in this reflection exercise, you'll gain a deeper understanding of how CBT can optimize your workflow and identify specific use cases where it's integration can have a positive impact in your life. So step one is to reflect on your current workflow. Take a moment to stop and smell the roses. Reflect if there's anything in your current work processes that's bothering you or any areas that could benefit from optimization or streamlining. The tasks that are repetitive or maybe time-consuming have decision-making processes that are harder than they need to be. All information retrievals particularly difficult. Step two is to explore THE BTS capabilities. So consider the strengths of AI conversational models and their ability to generate texts, provide suggestions, offer insights, and automate certain tasks, brainstorm potential use cases where integrating AI conversation could optimize your workflow. Think about tasks that could be automated, information that could be retrieved more efficiently, or decision-making processes that are rarely could do with some enhancement. ****, number three is to assess the feasibility and impact of chatty BT. Evaluate the feasibility and potential impact by integrating touchy Bt into your workflow in some specific areas and give it a real bash with CBT to see if it can help you out. And step four is to reflect on this experience, to reflect on your journey of optimizing your workflow with chatty BT and consider the challenges encountered, the success is achieved. And of course, the lessons learned reflect on the potential of AI conversational models and transforming your work processes and implications for future applications. Then be sure to post about your experience. I would love to read your insights so that we can compare notes I'll be using for you 9. Thank you for joining!: Congratulations on completing a chat GPT winter when basics you need to know you've taken a really important step today and that's of course, expanding your knowledge and comfort with AI conversation, which is definitely gonna be a huge part of our future. But understanding the fundamentals of CBT and considering how it compares with other AI models, you're going to be better off exploring its applications and marketing, mastering knowledge of pumped engineering, these are all going to be invaluable skills. If not now, then in the future, hopefully you're now equipped with those valuable skills and insights to take forth and of course, do even better work. So reflect on the progress that you've made in this class. Remember when we started, the concept of CBT might have seemed daunting or unfamiliar. But by now, you have a solid foundation and understanding of how chatty PT works, its capabilities, and its potential to enhance your conversations and workflows as you move forward, be sure to often think about the possibilities that CBT could hold for you if you're necessarily working in the smartest way because we want you to work smarter and not harder. And of course, considering whether it can optimize your work processes longer-term and law creative solutions, and enhance your interactions with customers, clients, or even with your own personal projects. The power of touch EBT lives in your hands. I want to thank you for joining me on this journey of discovery. It really has been such a pleasure to guide you through THE be T1R1. And of course, witness your growth and hopefully your bedding enthusiasm for AI technology. Remember, I'm here to support you in your journey, so please do keep me updated, keep me posted. You can find me over on YouTube if you look for mixed colors. So please do be sure to subscribe to be over there so we can keep in touch and please be sure to post your projects and leave a review if you enjoyed this class, I would love to read about your experiences and how I can do better. So now that you have the tools and the knowledge, it's time to embrace the opportunities that AI is going to provide to unleash your imagination, think outside the box and LH has TB, TB or creative partner. The possibilities are truly limitless. So go out there and make it your own. I can't wait to see you in the next class that we can keep on doing that a little better.