TikTok Marketing for GenZ Audience - ULTIMATE GUIDE

1. TikTok Marketing for Genz - Introduction: Hello and welcome. My name is John Valentine, and today we'll be talking about how you can utilize Tiktok in order to market to the Gen Z audience on tiktok and use that throughout 2021 and beyond in order to build brand awareness, market your product, sell their products and so on. So as you can see on screen, these are going to be the topics that we will be talking about today. I'm going to be talking about hashtag challenges using a duets, using influencer marketing, using it the idea of FOMO for marketing, talking about user content and also third party apps in relation to tiktok. So these are going to be all the topics, as you can see here and on the sides. So if you are looking for a specific videos, of course, feel free to look around, but of course it makes more sense to watch it from beginning to end. So sit back, relax and feel free to take an honest information. But any questions you have in the discussion section down below, don't forget to follow channel and of course, enjoy the video. So thank you for joining me today and let's get right into it. 2. Hashtag Challenges: So let's get right into the first topic here and let's talk about hashtag challenges. Just like with any social media platform, of course, hashtags ours tone that backbone and Dick King or social media. And just like that, Tiktok of course also uses hashtags to sort topics and so on. And so ticker constantly has new trends which are often marked by a hashtag. You know, whether it's the lip flip challenge or the specific dance challenge or whatever challenge to have that week. Most of them are marked with either some specific sound are also often and, or a hashtag. So you can use both sounds and hashtags. And these hashtags, of course, can also be used to your marketing advantage. You can use these hashtags with your own twist. A great example, as I just mentioned, is the chipotle LET flip challenge. So you can see big creators like David do a recap and paid in order to connect these challenges. Basically their idea was that they have a burrito bowl like that, as you can see on screen. And then they use that silver lid that you get when you order Chipotle. And they tried to say to flip it and just do one like front flip with that lid in order to land it on the board. I just landed on that on its head basically and do one flip with it and just record yourself on tiktok, uploaded and so on. And so basically you can use that and create your own challenge. And then you can go from there, either use your own account in order to push that challenge or pay influencers to push that challenge or just let it grow naturally. That's of course, the best option. If that always doesn't always work, but if it doesn't work, it's, of course, the best course of action because a, you don't have to pay an influenza a and B. It seems more natural than then put on, of course. And you know, when David over it, uploads a video with the chipotle lymph of challenge. And they, it's pretty obvious that he's being paid for it. Nevertheless, it doesn't take away from the idea of creating these challenges because marketing is marketing. And in this sense, it's a very good idea in order to market to younger audience and of course, the junzi also. So just in general, having these sort of hashtags is a great idea in order to build and that brand awareness and a great idea to implement social media in tiktok and of course, your own challenges. You know whether it is a t-shirt challenge where people take off your t-shirt that they bought on your website or maybe it is a dance challenge with your new sort of, I don't know, whatever product that is that you have can be used in order to utilize these hashtag challenges. Again, when it comes to content and social media marketing, getting creative, of course, it's also key in creating these challenges. So just sort of come with your own idea and use these hashtags in order to create the challenges. Like I said, you can either paint influencers to create them for you, or just put them on your own account and just sort of get them out there. But having a successful hashtag challenge on tiktok can be very, very powerful because it just draws a lot of attention to that hashtag. And of course, if it comes back to your brand like that, then that is the intended message. So think about them, how to use your hashtag, new challenges, maybe come up with some ideas and just try them out and see how that works for you. 3. Duets: So moving on to the next topic would be duets. And duets are basically a function in tiktok where it allows you to respond with your own video to other people's videos. So as you can see on the screenshot here, it's basically just reframes that video and then you can add whatever you want. And it allows for a lot of people to get creative and do a lot of clever things that are funny, entertaining, and so on, or just basically responding to that video in their own way. And I'm sure if you're used to tell you've seen as a bunch of times, these are two very, very good because a lot of them can be very clever. And if you want to use these in terms of business and marketing towards Junzi, you can really get creative with them. As you can see, he can sing and dance with each other. You can respond to certain opinions. You can respond to funny videos. You can recreate that video with your own twist, or you can sort of engage with it where if somebody does something in the video, you can respond with a certain action. So it's like a back and forth. And some examples of that would be a dancers responding to music, for example, that artists, poets and a more specific example that's more sort of honed in on the marketing aspect is, for example, Gordon Ramsay response to a lot of cooking videos. So feed Gordon Ramsay if you, of course, most of you probably know who that is, but he's one of the most famous chef in the world who have TV shows and so on. And people will post cooking videos on tiktok and he responds with his critiques, with his rating was as funny, commons, you know, stuff that he's known for and you can use that. And these kinda duets in order to do the same thing with your brand. For example, let's say you have a, like I said, a wedding company and somebody throws a beautiful wedding, you can either respond to them, you can give them some particular, you can give them some prompts. You like, Wow, did this, we did this. You know, maybe somebody complained how they didn't like their invitation, set their wedding. And then you can say, well, if you would have hired us, you can do this. Of course, maybe not in a condescending tone, but you know what I'm trying to say? You can basically just get creative with engaging with other peoples and other videos. And sometimes these duets can do very well. And of course, you can also see the duets that people do within the sound and within Tiktok. So that can also give you a, another boost in popularity because people might just look at your video because you responded to a popular creator or popular brand or whatever it is. And people will automatically just sort of look at your video just based off the other following. So it's very clever idea that you can use in order to just gain more intention and gain that awareness. As always, you just have to get creative with it. But I think if you have some great videos that you can see, especially if they somehow interact with Indonesia, like I said, with weddings, for example. Then you can definitely utilize that in order to create some engaging videos. And of course, grow your awareness marketing, brand product, whatever it is that you wanna do and market to the lower end, younger audience on tiktok as that's basically what is on tiktok. So marketing towards that Kinsey with this kind of advertising. 4. Influencer Marketing: And moving on to the next topic, of course, we can't talk about digital marketing, social media marketing without directly talking about influencer marketing and influence marketing. As always, most of you probably know at this point is basically paying influencers to promote your product in all sorts of ways. And what you wanna do with Tiktok, of course, because take look is still a relatively new platform compared to like you know, Facebook, Instagram or YouTube and so on. Took is still a relatively new platform. The pricing bit more uncertain as it is compared to, like I said, Instagram or YouTube. And what you wanna do when it comes to influence marketing as course is think about your brand, think of a message, and then get the right influencers in order to push that message and push your product. And one of the best strategies you can also do is let to influence would be themselves. Now if you just schools can take dog and if you have specific products in mind, of course, the bigger the more likely there is. Going to be videos. You know, if you have a toothpaste brand or a suit brand or pancake mix, whatever it is, then you can definitely find something on tiktok and you can look at some of the examples there, how these influencers incorporate them in to their videos. Because in YouTube, lot of times, I'm sure you've seen this too. And videos, they just have sort of pre-rolls minerals or whatever is where people say, and this video is sponsored by R3 channel legends. So whatever it is, you know, and in the tiktok, a lot of the times they don't have time for that because these videos are five to ten seconds long, sometimes maybe 15 seconds. And therefore, they are way more integrated. And so this gives, of course, the influence all some more space to just be creative on their own, on their own. And most of the times these videos do way better anyways, rather than just being like, Hey guys, this is a video check out this brand that would not do very well on tiktok because people like to be entertained. People want to see these funny videos. And so doing the direct influence of marketing with these ticket creators and allows you to a, it gets some more influencer marketing on the cheap because generally Tiktok is way cheaper compared to YouTube or Instagram, especially compared to the number of following and B, it just allows for more native and natural advertising, like I said, because they don't have that much time. They have to find some way to naturally integrate the product without specifically saying This video is sponsored by whatever it is, you know. So you can really use that and use rising influencers. And many influence was a big falling because you can use that in order to pay them. And these TikToks, like I said, are not as expensive as a YouTube, for example, it ticked up with a million views. Is it going to cost wireless than a sponsored video on YouTube with a million views? Because the amount of views are, of course not as fruitful as well, but also is Bart natural. So tiktaalik is a great, great marketing opportunity in order to build brand awareness rather than drives direct sales. Youtube is bit better for direct sales because they have a description with a link and it's a bit more invested view rather than a quick 10 second view on tiktok. So typically is a great platform to build just brand awareness in general, but still, it is definitely easier to work with some of these Tiktok influence is just because you sort of just have to product. You say, here's $500, just do your thing. And then if you'd like to be due at that they made, then create, everything works out well. And of course, this is a very good opportunity in order to market your brand, to build your marketing and overall brand awareness. So think about it, how to work with these influencers that you should definitely go out on your own on tiktok and just try to find some influencers that would represent your brand well or you think would really do a good job promoting your products. And then of course, let them be creative on their own legacy because a lot of the time statues works better and it must work better on tiktok. And just another note, tiktok, a lot of the times accounts have specific specific things that they endorsed for. For example, this guy only uploads, you know, football videos. This guy has one funny joke that he doesn't have 1000 ways. He just uses one sound that he uses in a 100 different ways. So a lot of the times a specific ticked our accounts are known for a one joke that they sort of get around to in a 100 different ways. And so you can use that in order to have your product be integrated into one of these videos. So that works well. Then it also comes away, comes across way better and more natural towards the viewer, which again builds that connection and that natural and marketing. So it's definitely a great way to promote your product on tiktok. 5. Using FOMO: So the next topic would be using FOMO, also known as fear of missing out. And of course this always works well and sort of all age ranges, but it also works well on Junzi and just in general younger audiences because this fear of missing out as a definitely a good technique to use in terms of marketing when it comes to driving sales. So for sales, for example, you can have these limited time sales. So you can have limited number of memberships or basically a first-come, first-serve attitude when it comes to your product. For example, we are only printing a 100 t-shirts. We are only accepting a 100 members into our membership fee or core. So whatever it is that you're doing, basically you can promote these on tiktok within your videos or as I said previously with infants and marketing. But just the general idea of using this fear of missing out is a great concept to use when it comes to driving sales. And basically it also talks about the idea of scarcity. Creating scarcity sets a timeline on things and basically causes people to decide quickly. You know, it's just, I mean, you've seen this everywhere in every sales, you know, limited time only and do this to this sign up for the next two weeks sale it going and going on until April 1st, whatever it is. It basically creates this fear of missing out where people have to sign up now or buy it now, or it's going to be gone forever and that opportunity is not there anymore. So this is just a marketing technique, but it definitely works well on tiktok. And, and just because TikTok is also a very short attention span audience. So if you have 10 second video is you can just sort of influence either sort of integrated into the product or just having like Tiktok. For example, if you have a video on how to make resumes, if you have a business development account on tiktok, you give people business tips and branding tips and so on. You can have a quick tip, for example, on your resume, never list at you, you know, one of the fast hotdog eating contests in third grade, because nobody is interested, of course is just a crude example, but there's a lot of examples on tiptoe. You can use C where people actually use these tips, for example, on resumes or whatever it is. And then you can close the sale at the end and say, Oh, if you'd like this to make sure to click on the link of the description. I am now accepting a 100 members onto my resume building course. And they will differ. You can use that in order to drive a sale and drive a sign-up, whatever it is or you can say, you know, my newsletter is free right now for the next 30 days. Otherwise it costs to 99, or my course on creating resumes costs a $100. Right now it costs $50 or whatever it is that you're selling. You can use that in order to drive sales and create content at the same time. But what you wanna do and take them, especially is create value first and then have a set of hook at the end where you can say the thing like, you know, if you liked this video, do this, or if you like this tip, I want to hear more joining the course, sign up for my newsletter. I'm buying my product, whatever it is, of course, more eloquently, but that's basically the basic idea behind it. Like I said, on resumes, you never want to list this in this. If you'd like this tip, enroll in my course, have a 100 more tips if you like this tip, join my Facebook group where all of us share secrets, tips and tricks where we all do this and this. So you can use that in order to close the sale. So that's also a form of using FOMO or basically this idea of creating scarcity, where it just tells people to enroll now take opportunity to take the opportunity now, or you're going to miss out basically. And it's a great marketing tool. 6. User Content: So in the next topic on creating content and marketing towards Xunzi on tiktok and just utilizing Tiktok free business is basically user content. Now use the content is similar to the hashtag challenges, but it also encompasses everything. So basically user content means that you create content from other users, or basically other users create content for you that you can use on your page or you can use on your business in within your business to do whatever. So basically what you can do is create challenges, like I said on the hashtag challenges, you can create specific sounds on tiktok that uses that sound. It's also for MFA challenge, or you can actually just create full-on trends. Of course, these are all harder to do because hashtag challenges or just trends in general, mostly appear more natural or someone do that and then it just sort of takes off from there. And if it's looks like it's a corporate entity behind it, of course, it won't take off as easily unless you have a big sort of influence from influencers are the people that you will pay with, work with whatever it is. But of course, if you're creative, you can create these specific challenges and trends in order to take off on tiktok and then it will come back to you. You can't encourage others to post this content with doing these challenges, for example, you can offer prizes, shout-outs or even post. Just use videos for paint content link influential marketing prizes, for example, it would be great. Let's say you have a challenge. Let's say you have a t-shirt design. Let's say you're printing company and you have a t-shirt design contest. People can upload their speed art on tiktok and 10 seconds of creating their art and submitting a design. And whoever gets the most likes winds up $1000 or whatever it is. There's, there are these kinds of challenges on TikTok, especially with brands behind them. And you can use that in order to drive content, drive engagement, and get people to just be involved within your community and with your brand. And you will get probably more marketing out of those $1000 and you would have to pay someone $1000 because and discard it sort of comes back on your brand. It looks good. It looks like you're involved with the community. There's a lot of great opportunities and things you can do when you get involved with those kind of challenges. And people always want to win money and when stuff. So you can definitely use that in order to drive engagement. Because basically users want to engage. Users want to feel connected to community. And as I said, Who doesn't like winning a lot of money and people and will always be engaged within when there is something at stake such as prizes or just straight up money shout-outs, whatever it is. And so others will want to use your transfer grows well. Because once a challenge, our trend sort of takes off a little bit. It is also attractive to other users to make their own twist on it. Take their own turn on this trend in order to get on the few page. And people would be like, Oh, I did this trend or I've seen a lot of people do this trend that is your twist as very funny, This is good, whatever it is. And so it just sort of creates this. I'm just back and forth between user and entity and brand because it just drives this engagement that the whole community where people create content solely based around your challenge and solely based around winning it. Of course, you wanna do this all. Well, I'm done because there has been some examples of these challenges that didn't do well. And, but of course, there's always going to be some sort of obstacles when it comes to that. But generally you do, you can create these challenges and hashtags and trends. As I said, it comes more natural if it just evolves on its own and you just create them and try to create them on your own. But if you do want direct results, you can try to just have some sort of prize or whatever it is, some kind of incentive for people to actually create these videos. Because sometimes you just create them and it's not that big of a trend or a challenge, then people see no point in doing it. A lot of people just do trends because DC that people will want to see more of that kind of trend. But if your trend isn't that big good are your challenges and that big yet, you're going to have to give some people kind of incentive to actually do it. So, you know, having a prize, whatever gift cards or shout-outs, whatever it is, or even better, your products as prizes. Because then people will be competing for something of your brand and that will be even better. So that's definitely a great way to drive engagement within the community and create some more brand awareness around your products and your overall brand. 7. Third Party Applications: And I also want to talk about third-party apps, or basically creating what I like to call a content farm, where you have videos that you can also post somewhere else. For example, Instagram Reels, because videos like work on tiktok, to work on tiktok also can work on these other apps, on these newly created features like, such as Instagram or Snapchat spotlight. And so these are new apps or new apps, but new features on these apps that you can use in order to push your content on all platforms in order to drive Maximum Engagement for the same amount of work that you put in. If you put in some effort and making a video, you can not only just post it on tiktok, obviously posted on all platforms. And you do want to do this accordingly. Of course, you know, if it's more related to tick tock, then you can use that. But you can also use Tiktok in these videos and posting it somewhere else in order to drive your specific Tiktok following it, that's what you wanna do. For example, you can leave out them tick tock watermark As you know, if you download a video from tiktok or if you upload a video and you happen to save it automatically, then your watermark will be placed on that video from TikTok. And so if you post it on Instagram Reels, then, then people will automatically see your ticked off watermark on that video. So instead of just having to click your account, or even better if you read your video gets posted on someone else's account, such as a big main page or something, for example, then that watermark will be on the video and people will automatically know it's you and will automatically know what to go to you if they'd like to video and want to check out more of your content, they will automatically see that your name is on that video. And I just, it's a great opportunity to provide double content or even quadruple content. What if you want to post it on all kinds of platforms? You do want to, of course, consider posting it on certain real snapshot spotlights, whatever is that you wanna do. And you can use that in order to drive that engagement on all platforms. And if you do want to be more unique and all platforms, for example, if you just want to leave it on tiktok and post other videos in Zoom released. That's fine, of course do. But this is just a great example on creating what I like to call this content farm. We could create one piece of content and put it on all kinds of platforms that may even create more content from that one piece of content. Such as if you apply a podcast on YouTube, for example, you can upload little highlights and clips on Tiktok. That's a great idea on a content farm, basically creating multiple different pieces of content from one piece of content. But when you go from intense second video on tiktok, there's not a whole lot of point a, you can split that into, except for maybe pictures on Instagram. But of course, that won't work as well as just default video. So posting on tiktok and then somewhere else is definitely an opportunity, but take it wherever you want. And of course, it's something that is up to you and a personal brand when it comes down to it at the end of course. But if you are like an influence, for example, you could create these funny videos. And this is definitely a thing that you should consider because it just gives you more content and more chances, more awareness for the same amount of effort. Like I said, posting it on TikTok and then on other platforms. So definitely something that you should consider. 8. Final Thoughts and Conclusions: So that's basically going to be a TA for this course on marketing, on tiktok for the Genji audience. I hope you enjoyed it and I hope you learned a lot fewer free to skip around back and watch certain parts of the video if there's something you want to re-watch, if you have any questions, make sure to put them in the discussion below. Just some final thoughts I would do want to let you know is basically when you want to do on tiktok, of course is always be genuine, authentic on social media platforms that always comes over it better as a more staged, sort of, you know, stiff corporate idea. But if you're a small crater and stuff like that, debt should come easy to you. Let's just more, Don't overthink sometimes creating more content, as often say, is better than creating one piece of great content just because you have more chance of it going. And sometimes you think something is good and other people didn't like it. And some things you, sometimes you think, you know, radius that you create are not going to be that great and then suddenly they go viral. So you never know on social media. And of course I'm taking you also wanna engage with the viewers as a commons like comments and so on. And create these high-tech challenges to drive engagement. Do duets, and of course, engaging with influencer marketing is always a great idea if you have the budget for it. Influencer marketing is definitely the backbone of social media and social media branding awareness basically. And also, again, using foam only just fear, missing out, creating a scarcity mentality and creating limited timelines where people have to engage in that opportunity or it's going to be gone. And also creating user content to where you drive hashtag challenge is trans and so on, or offer prizes in order to create content with your brand, with your products, whatever it is. And last but not least, of course, also utilizing a third party apps to create a content farm, such as uploading your Tiktok videos on Instagram, real snapshot, spotlight and so on. So using all of these, of course, is definitely a great plan in order to grow your Tiktok, build your brand awareness and just in general and market it towards the Tiktok crowd and De Gen Z crowd. And it's definitely going to be a good, good idea if you utilize all of these. So again, if you have any questions, make sure to leave in the discussion below and make sure to check them. A YouTube channel, John Valentine, I upload these kind of videos and more videos. But other than that, it also makes sure to follow my Skillshare channel because in 2021 I'm uploading one video a week. And to deal with all digital marketing. Facebook, Instagram, Tiktok, cold emails, building influencer marketing, and so on. I'm getting out one video a week. Guaranteed is so make sure to follow, Stay tuned on the valuable information that I'll be giving out. So thank you so much for joining me today and I hope you enjoyed your stay. And of course, see you in the next video.