Transcripts
1. Welcome to the Class!: So here's the thing. You're not feeling burned out because you've run out of content ideas. You're burned out because
you're trying to run a five person media
company all by yourself. And in this class, I'm actually going to show you
how to do this correctly. So, welcome to the
AI Productivity Master Class for
Content Creators. Now, this is not a
course on how to ask JAGBD to write robotic blog. The next few hours, I'm
going to be sharing the blueprint that I
have been leveraging for the past three years on how to build an operational exoskeleton around your creativity and get ten times the outcome with
the same amount of work. We're going to be taking
the robotic, repetitive, soul sucking tasks of
content creation one by one and completely
outsourcing them to the machine. So you can focus on the
only thing that matters. You genuine creative
element that made you want to pursue this content creation thing
in the first place. This class is designed for the creator who knows that
they should be posting more. Physically simply
can't work any harder. And I completely understand
because this was me two years ago before I
exponentially scaled my outreach. You probably have the taste
and you have the skills, but you simply don't
have the time to run, again, a five person media
company. And here's the thing. The content market has matured. You're currently competing with billion dollar media
companies for attention. If you're still manually
scripting your videos, transcribing your
videos or editing them, you simply have already lost. What you need is leverage, and you're extremely
lucky because right now, AI is the cheapest, simplest fastest leverage you can use in the history
of media and business. So here's exactly
what we're going to be building together
in the next few hours. We're going to start
with the AI workflow, the assembly line, if
you will, of your call. In the pre production module, I'm going to show
you how to leverage AI for ideation and intention. You're pretty much
never going to run out of video ideas again, and you'll know exactly
what each and every single one of your videos is
aimed do. No more guessing. We're literally going
to be planning weeks of content in minutes, not days. Then we're going to
move into research, and I'm actually going
to show you how to plan for virality before you
even turn on your camera. We're going to use
AI tools to analyze what's trending and what's
going viral right now. So you stop filming videos
that no one wants to watch. Next comes scripting
and outlining. We'll turn your raw thoughts into structured high
retention scripts, which will be
delivered, of course, without losing your
unique soul and done of your the next module which is going to be
around production, we're going to be
drawing the red lines. I'm going to show you exactly where you should and where you should not use AI during the
production of your content. Again, keep your core
human completely intact. And finally, the last and my favorite
module of the scores, which is post production
and distribution. We will use AI for
voice enhancement, auto captions and my favorite a long form to short
form repurposing engine. I'll show you how to
turn one long form video into multiple short
form content assets. Formatted and ready to ship with the push
of just one button. Trust me, it's literally
almost like magic. Of course, when you
join this course, you will have access to all of the prompts that my team and I have been designing for weeks as this class
was being created. And it's a plug and play
system which you can directly use in your
content journey. So if you're ready
to finally stop being overworked and
enter this new era where Artificial Intelligence is your friend rather than your
enemy in content production, I'm going to see you
in the first lesson
2. Your Class Project: So congratulations for making
it inside of this class. I promise you that the next few hours are going to completely
transform the way that you approach content and the
way that you produce content forever exactly as this
information has done in my case. Now, in this very
short first video, I'm going to be presenting
the class project that you're called to complete
by the end of this class. Now, in general, in this class, we're going to be going through this content production
journey together. I'm going to show
you exactly how to approach every single
staation of again, your content creation
journey from pre production to production
to post production. And the final pillar
of this course involves taking a long
form content of yours and following the guide of the
last lessons to actually create multiple short
form content pieces automatically with a
push of just one button, which again, by the
way, looks exactly like magic and scale your reach. So the class project
that you're called to complete is to
actually submit the class project description
of this course right here, a link for us to check out the short form
content pieces that you created from your
long form content video. I know it might sound
a bit overwhelming, but it really isn't, and I will be personally
giving feedback to every single short form
video that you submit. So again, this is an
awesome way to connect with me as your instructor, and I would love to
see your submissions. And enough with
this introduction, I'm going to see you actually in the first lesson of the course. Thanks so
much for being here.
3. Why Content Creation Is Now a Career: So I would like
to welcome you to the first lesson of this course. Now, this class right here, this series of lessons, for me, they're deeply personal. You see, I've been in the content creation space for about ten years now, and
I know it sounds crazy, but I literally shot
my first video with my first camera
about ten years ago, which was uploaded,
obviously, on social media. And I think that the biggest
part of my longevity in the content creation space is the fact ever since
I was a small kid, and, you know, when I
shot my first video, I was very good at creating systems and
removing friction. You see friction is the number one reason why
most content creators, like, stop creating, right, and they give up
and they don't have enough time in the market and in the space to
see themselves grow, right, and make the most out
of being a content creator. And, trust me, the other
side of this, right, becoming a con creator
and being able to share what you love with people
through the medium of video, is, you know, one of the most fulfilling
things that you can do. And that's why you're in
this course right here because you're not just
a person that likes, you know, theory and motivation. You actually took action, right? You took action, you enrolled in this course, and
you want to learn, right, how to be more productive in your
concreation journey. Now, the thing here is
that back in the day, I used to remove friction
in my concreation journey, and that's the key
to my longevity with multiple different ways, for example, creating
an awesome setup, having the lights and the
microphones set up already. So I just need to push one
button to start recording. Nowadays, you are able to remove completely remove any friction
on your content creation, production and
distribution systems with utilization of
artificial intelligence. Now, don't get me wrong, and I want to make this note from the
beginning of this course. This course right here
is not a course on how to use AI to produce videos, right, or how to use
AI to record videos. This course right here, is structured and designed
in a way, right, to preserve your authenticity, to preserve the soul
of your content, and remove every single other friction
parameter out there. For example, scripting, brainstorming,
distributing content. By the end of the scores,
you will know pretty much just how to produce one
single content piece, right, and leverage
this content piece through artificial
intelligence to, say, ten, 20 different
content pieces, and we'll show you the best
way to become productive and write the AI wave without losing the soul of your content. And I think that this is one of the most valuable skills that you can have in
today's day and age because guess what's
going to be happening in one year from now or
two years from now when anyone will be able to
produce content with AI. AI will literally itself be able to produce
more AI videos. Guess what's gonna happen. The space will be completely saturated with robotic videos. So if you manage to
preserve your soul, your unique perspective and
your personality, right, and survive this AI
wave by, of course, being productive and producing
more and more content, but also preserving your soul, you will find success. You will find longevity
in the space exactly like I have been doing over
the past five years, right? So enough with
this introduction, let's dive into the first
lesson of the scores, which is why content creation is becoming a profession
and how you can actually move from guessworks to systems guesswork
doesn't work anymore. What works are systems. And I'm going to
show you exactly how to apply these systems, how to create the
systems and set awesome foundation
for your longevity in the content crezor space. Now, here's the
thing. The Just for fun era in content
unfortunately, it's dead. It's not 2015 anymore, back then in 2015, where pretty much no one was creating content,
I guess only me. You could literally
just post a picture of your lunch and
go viral, right? Instagram was just released. There were not reels.
There was no TikTok. YouTube was super young, right? You can literally just
post a picture of your lunch and go viral. You could rely on
luck and being early because if you were
a content creator back in 2015, you
were super early. You saw these people
on Vine, right? I don't know if you even
know about Vine, right? It was like **** Tok of 2015. They were just posting goof videos and they
were going viral. David Dobrik, Logan Paul. That's how, you
know, they started, and they were just lucky
because they were early. But guess what? You
weren't lock in early. I wasn't lock in early. I mean, I was early,
but I didn't you know, I didn't doctor full time concreation full time
back in 2015, right? And that era is completely gone. The organic reach lottery
is completely closed. And if you're trying to build a brand today,
using 2015 tactics, you will fail because right
now in the current times, you simply cannot
rely on luck, right? These algorithms are
super clever, right? They have been
like battle tested for at least ten years now, and they know
exactly how to push content that works and
resonates with people and not just push random
viral videos just for luck. And here's the thing. Most
contempators, nowadays, they think that they're
just competing with their friends or
other, you know, small contemplaors
of their niche of their space, but
it's completely wrong. You're currently competing
with Netflix, HBO, Mr. Beast, and billion
dollar companies, billion dollar
media empires that are fighting for
attention, right? And this is the exact
same attention that you are also bidding against and you want to capture
the attention of the audience attention
is the new currency, and this is an undisputed fact. So you simply cannot win
against professionals like, again, Netflix, HBO, Mr. Beast and expect to
win without having some sort of system into place. And this is the exact
system that I'm going to be showing you, right? How to create and install to your content creation to ensure longevity in this
course right here. Now, here's the
mental shift that it's going to be happening
in your mind throughout these lessons that will
transform you from a hobbyist con cator to a
professional conducator. A hobbyist mindset would be, for example, I'll just
post when I'm inspired. I hope people like this. I don't know if this
is a good topic or a bad topic to post. And the result is simply
inconsistent growth, high burnout, and
$0 made, right? And I'm not saying that you shouldn't create
content that, you know, is, like, tapped in with your intuition or you shouldn't be creating
when you're inspired. You should definitely
do so, but you should combine this
with some sort of professional mindset if you
want to take content creation a bit more seriously and
you want controlled, measurable growth
with your content, even in organic approaches. Like, for example, the professional
mindset would be like, I post today because it is a
Tuesday and I weekly upload, or I'm building a media asset with every single video
that I'm created. Videos aren't just random faults of mind distributed
in the Internet. They're media assets made
to attract my ideal, you know, consumer, the ideal person that I want
to attract with my content. And the result is
predictable growth, leverage, and revenue. Right? Now, here's the
thing. Attention is obviously the new oil, right? We live in an attention economy. Everyone is battling for
your attention, right? And you can also battling for
other people's attention. Companies literally
spent billions on ads to purchase attention. But as a creator, you are mining that resource for free.
And here's the math. If you manage to
capture attention, you also have leverage. If you lose attention,
you have nothing. But the problem here is that capturing attention is getting
more and more expensive. And I'm not talking
about dollars invested. I'm talking about time and effort needed to
capture attention, if we rewind back to 2015, it was super cheap to
capture attention. You literally just had to
post a random photograph or like a goofy video of
you doing some trick shots, and you would gain,
like, lots of use, lots of attention
because the field wasn't that saturated. But Attention is actually getting more and more
expensive to capture, because more people are battling to capture the
audience's attention. And later on in this
session right here, I'm going to show you
the huge advantage that you actually have over Mr. Beast, over HBO, over Netflix to capture
people's attention. Yes, you have a huge, huge, huge advantage
that HBO Netflix, Mr. Beast simply cannot possess. I'm going to explain what
this is in just a second and how it is hugely
on a war with AI. Now, this is the solo
media company trap. You should stop calling yourself
a YouTuber or a writer. Once you start thinking
of yourself as the CEO of a media company who hired
yourself for every role, right? And these are the
roles that you play on a daily basis if
you produce content, and you could be doing
this as a hobbyist or as a professional. These are the roles
that you either you know or not play
on a daily basis. You are the chief strategy
officer to brainstorm ideas. You're the talent because
you're recording videos. You're the editor, the post production specialist
of these videos. You are a social media manager that handles distribution
of the videos, and you are also a data
analyst that reviews, stats and tweaks, right? Stuff based on the performance
of your older videos. Now, all of these are the five positions that
you're currently having, right? And here's the thing. This is why you're exhausted. Look at this list again. These are five different
full time jobs that people do, right? And you handle every
single one of them. No other profession
asks one person to do five specialized jobs at
an elite level, right? And the result is that you spend 90% of your time on
low leverage tasks. For example, editing,
resizing and uploading. Those are low leverage tasks. These are tasks that you
do once and you get like One unit of outcome
from these tasks, and you spend 10% of your
time on high leverage tasks. For example, thinking, creative. And as a creative person, because let's be
honest, that's why you're interested in con
creation in the first place. It is because you are
a creative person. Those are the type of
tasks that you want to be doing and you feel fulfilled
when you're doing. You want to be thinking.
You want to be creating. Don't want to be
editing and resizing videos and exporting in ten ADP or four K or 2.7 K,
right, or be uploading. You don't want to be
doing this. You want to be thinking and you
want to be creating. But this right here is a broken business
model because if you want to be competing in
today's economy of attention, you got to be doing
all of these. And that's where AI
comes into play. Now, here's the cost
of your content. Let's look at the profit
and loss of your time. In scenario A, right, which we will call the amateur, an amateur spends 10 hours
editing a video manually, and he gets 200 s. Now, this is this has a huge, hugely negative return on investment because
you literally paid hours of your time
that could be spent thinking and creating
for literally nothing. Pro spends 1 hour creating and 9 hours that
are automated and delegated into those small
smart robots that can be helping us with all of these
repetitive robotic tasks that we don't want to be doing. And he gets, say, the
same amount of views, but this is Roy positive or even neutral because you
protected your time, and you can now
resource the same time, right, to think and produce
more and more and more. It really depends on how
good your systems are. So again, amateurs
rely on motivation. They focus on the art, and
they simply create chaos, whereas professionals
rely on systems. They focus on the
output of the systems, and this creates consistency. And in this course right here, I will transform you
from an amateur to a professional as I have
done with myself. Now, you don't rise, remember to the
level of your goals, you fall to the level
of your systems. And that's why we're here to
produce an awesome system. Now, the enemy is friction. And I talked about this in the beginning of this
lesson right here. If you want longevity and if you want time in the game
of content creation, and if you want to
see the other side, you know, of this whole
thing, which is you like, being able to do
not even full time, but if you want
to also full time what you love and produce
content and share with the world and resonate with
the world and generate views and income and an awesome
business around content, right, you need to remove every single sort
of friction, right? And this is why actually
most creators quit, right? It's not usually
a lack of ideas. Right? It's the pain
of execution, right? Because all of us have ideas but how many people actually
execute these ideas. And this is an example
of a friction cycle that you could be currently facing in your content
creation journey. You have an idea, but the dread of editing just
completely masks this idea. Then you have the dread of captioning and creating
captions, for example, to increase engagement
of your videos, and then you procrastinate
and you simply don't post. So to go pro and by pro, I don't mean like doing
content creation full time, but at least, you know, making the most out of
your concreation journey, we must completely
remove this friction. Now, this right here is
the volume equation, and volume times
skill equals luck. You can be the most skillful
person in the world, but if you practice once, we're probably not
going to be that lucky, but if you have skill and
you just put volume into it, like volume, volume, volume, you can practice again
and again and again, you will see that you will be exponentially more lucky
than the first person. And you cannot control luck, but you can improve
skill slowly and you can actually control
volume immediately. And that's what we're changing in this equation right here. That's how you will be
more lucky by the end of the squares because we
will be controlling volume by removing friction
and creating a system around your content production
that will make you exponentially
more lucky, right? Not increase volume, though, if you're drowning
in manual work. And the solution to
this is the fact that you simply need leverage. And leverage is just a set of
systems that will help you gain a different output
from the same input, right? Now, this right here
is where I want to. In this point of this lesson, I want to introduce you
the so called exoskeleton. And again, this course is not
about letting AI completely replace you because nobody
wants to watch a robot. You've probably seen
some AI videos in short form content algorithms like TikTok or Instagram Reels, and they're like super boring. I personally don't like them,
actually hate them, right? So no one wants
to watch a robot. The concept here and the
concept of the squares is that you are the pilot of the plane.
You have the creativity. You have the soul, and
you can actually think and strategize like a
genuine human person, which is widely appreciated
in today's day and age. And AI will act as
your exoskeleton. It will give you speed. I can handle formatting,
repurposing and structure. This is how you want to be using AI for your content, right? You don't want to be using AI to completely remove
your creativity, your soul, and your strategy. You want to be
using AI to improve your speed to help
you with formatting, repurposing and structure
of your content. So we're literally building
a suit that makes you punch ten times harder
if it makes sense. Now, this is your new workflow. Back in the day, you
used to brainstorm, then write, then film, then edit, then caption, then schedule all manually.
What is the result of this? To produce a simple
unit of content, you would need a week. That's why back in the day, uploading once a
week was the meta, right, and everyone did that
and everyone grew that way. But nowadays, if you use this exoskeleton that
we're going to be creating together in
this course right here, and you have this AI powered distribution
and creation system, you brainstorm, then you expand your thoughts and
your strategies with AI. Yes, you film manually. And I'm going to be
super highlighting this part that you
need to fill manually. You need to show yourself
on the screen or at least find a way to communicate your passion and your
soul through content. And then, yes, sure,
you can use AI for rough cuts and captions
and repurposing. I'm going to show you an
awesome way to, like, use AI to have one
video of yours, produce ten or 20
different content pieces. You can literally be uploading two times or three times a day. Now, here's the thing.
For the same output in the old way and the new way, you just can be able to do
this with 20% of the effort. And that's what we're
going to be doing with the so called AI exoskeleton. So what are we building here? By the end of the score,
you will not just be better at GBD, but you will have a fully created installed production
line for your content. You will move from
an artistan by making everything by hand
to a little factory owner, which is just overseeing the system that is used to
distribute his content. And this is the only
way to correctly treat content as a profession
without burning out. And again, profession means
that you are professional. You have created a system, and you're not just relying
on luck and passion, right? We are going to be preserving your passion through the system. Don't worry about
this. So here's your action step for
this lesson rate here. I want you to
acknowledge, right, that what you got here won't get you there
and decide right now, are you a hobbyist
or a professional? You want to do this, just by passion and not
measure things. Just leave things completely by luck by not switching
your volume, or you want to treat
this more seriously. You're still super early. We're still in the beginning of this content creation again. Timeline of the world. And listen, the world has been around for millions
of years, right? And content has been
only around for like, you know, ten, 15 years. So you're still super
early, but you need to decide right now, right? So in the next lesson, we're going to be going to
debunk the biggest myth in AI, and I'm going to show
you how to use AI to amplify your creativity
rather than kill it. It's going to be one of
the most important lessons of this class, right? And this second
lesson is going to be called AI as a force multiplier. So again, I'm super,
super excited to have you here seeing the
second lesson of the square.
4. How AI Multiplies Creator Productivity: Second lesson of the scores has one clear outcome to understand
how to use the machine, how to use AI without
becoming one. And I want to make
something super clear here. Currently, if you're using
AI for your content, you are in a very dangerous spot of completely being
replaced by AI. If you want to position yourself correctly
for the future, you need to find
a way to preserve your soul and your personality
through your content, but also use AI for every single repetitive
robotic task that you don't want
to be doing, right? So you can focus 100% of your creative efforts
to exactly that, your creativity and
expressing your true self and your personality
through your content while serving people, right? And there is a very fine line between using AI and
not becoming AI. And that's exactly what we're tackling in this
lesson right here. So in this lesson,
we're talking about AI, as a force multiplier rather
than a creativity killer, how to use the machine
without becoming one. So let's now address the
elephant in the room. And the fear right now
is sentences like, if I use AI, will I
sound like a robot or is AI going to replace
my creativity, right? Is using AI cheating
the short answer is, if you're lazy, yes to all
three of these, right? If you're smart,
artificial intelligence is the greatest competitive
advantage in history because right
now you are able to compete against big companies like Netflix, right, HBO, Mr. Beast, right, big billion
dollar companies, right? Due to the fact that
you can tap in and you can leverage
artificial intelligence, you can use those small agents, those small robots to
work in your favor right? And exponentially
increase your reach with your content at a very, very low cost, if
not any cost, right? Now, this is the
calculator analogy, which I absolutely love. So decades ago, if not even
decades, five years ago, six years ago, math teachers, right, completely
banned calculators. They said, You won't always have a calculator
in your pocket, right, when you're outside
in the real world. And they were completely
wrong because guess what? Now we all have calculators
in our pockets. And today, right? You don't hire an engineer who does long division by hand. You hire an engineer who knows how to use the tools
to build the bridge. And AI is literally the
calculator for content, right? So AI is not the creator. Again, super important
for you to understand this if you want to make the
most out of this course. AI is a multiplier. That's how we're
going to be treating AI from now on, right? AI is not the creator. You are the creator, and
AI is the multiplier. It takes whatever
input you give it, and it multiplies the output if positioned correctly
and if installed, correctly on your systems. And this right here is what
I want you to understand. If you have a bad idea and
you multiply it with AI, the outcome will
literally be zero, right? It's a little faster
garbage, right? So if you don't
spend the time to tap in your creativity and
you don't have good ideas, even if you multiply it
by 1 million with AI, you won't get anywhere. If you have one
good idea, though, and you manage to leverage
this system with AI, right? You will able to scale to ten or more units
of output, right? So you use scale speed and
clarity multiplied by AI. So if your core idea is boring, AI will just make it boring faster if it
makes sense, right? Now, here's why most AI
content completely sucks. You see completely
generic soulss content online every single day. Why does this happen? This
happens because people are using AI as a substitute for thinking rather than
a supplement to thinking and a
complete substitute of distribution and scaling. They type, write to me a post about marketing
in the prompt. And yes, GVT or
whatever AI you're using gives you a post
idea about marketing, but this is the most
generic thing ever. So you get the result
of something like in day's fast paced digital
landscape, and this is the post. So this is the complete
amateur way to use AI. I'm going to show
you the correct way to use AI into conduct creation, which let me spoil
it from now, right, is to simply divide your
workflow into many, many, many different
segments, many, multiple different segments, and use AI to give you some tips into every single
segment rather than just tell AI to create
a video for you, right? I'm going to show you what
I mean in just a second. So the blank page killer, the hardest part of creativity is not
finishing something, and you probably know this
if you're a creative, you know, dude or lady, right? You probably know
that the hardest part of creativity isn't finishing. It's starting. It's starting at a blinking cursor
at high friction. And especially back in the
day when we didn't have AI, the hardest part was
just this initial, you know, word, this initial
phrase to start scripting. And this is how pros use AI. They use it to break
this inertia to go from zero to draft one
in simply 30 seconds. And that's one of the highest
actually leverage tasks that you can do with
AI, brainstorming. And I absolutely do
brainstorm with AI. I'm going to show
you how to do this. Of course, in this course. So you can always
edit a bad draft, but you can't edit a
blank page, right? So let's talk about what
AI can actually never do and where your creative
advantage currently sits. So AI has read the
entire Internet, right, but it has lived
zero days of your life. It doesn't have experience. It has all of the
knowledge in the world, all of the information
in the world, but it doesn't have wisdom. So it cannot tell
a story, right, about how you felt when you
lost lost your first client or when you baked
your first cake or whatever your
niche is, right? So it cannot understand the
nuance of a specific joke, right, that your
audience loves, right? It doesn't have taste
or perspective. And those are the sprinkles that make you who you
are and make you love. And AI simply cannot
replace that, right? So the strategy is that you
provide the experience, you provide the soul, and AI provides the
execution, right? AI provides the hands
to help your soul reach more and more people and actually help you
benefit the most. Right? So at this point, we need to separate
art from chore, and we want to be handling art because at the
end of the day, if you are a creative professional and if you're interested in creating content, you are some sort of artist because you're sharing
your experiences, you're sharing, you
know, your passion, your soul with people, but you don't want to do the chore. And the reality is
that content creation itself is 10% art and 90% chore. Or at least this
is how it is for 90% of people that don't
know how to remove the friction out of their experience creating
content. So what is the art? The art is the hook, right, that you use to captivate people's attention,
the inside, right, the story that you're sharing or even the vulnerability that you're sharing with
people to make them more and more
engaged with you. The chore is the formatting, right, how are you going to
be delivering this content? Where are you gonna be
delivering this content, a grammar that you're
going to be using. And you see this, for example, in my content in this
course right here. I'm not the best at grammar. I do mistakes, but I leave these mistakes inside
of the lessons, you know, by default, because I want people to know that this
is my genuine self. And right now I'm
genuinely sharing my personal take and my personal experience on this concreation
journey of mine, and it's not just AI generated video that
you're watching, right? Search engine
optimization, again, a chore, super boring, tagging,
resizing, summarizing. Those are super
boring tasks that you are called to do and
you are called to complete, right, and fulfill
as a congregator, but they're just chores, right? So the trap is that most
creators burn out on the chore before they
can perfect the art. And it's a huge shame, right? You probably experienced
this yourself. So AI handles the chore while you protect the art. That's
the idea behind this. And here's the thing. AI
raises the floor of content, which means that
mediocre content is now free and
completely instant. You can now create
mediocre content. But the implication is
that being average, right, is now completely worthless because
everyone can be average. Everyone has access to content. Everyone can create content
because the floor is raised. But now being average doesn't
get you anywhere, right? Because anyone can be
average with one click. So your job is to use
the time AI saves you to raise the
ceiling rather than be satisfied with a
raised floor, right? You can make your
content better, deeper and more human. And this is actually
what's going to be working for the next years in
the content creation space. I've analyzed what
has been going on, what went down with the
exponential growth of AI, which we're still, you
know, experiencing. And I can almost guarantee
you that in the future, human deeper, right, and better
content will simply stay, like, relevant because
people are craving this genuine human
connection that is actually offered
through content creation. And the speed of iteration
here is the speed of growth. In the old ways, testing a new content
format took a week, right? You need to contact
your editors and start shooting different types of videos again and
again and again. But with AI, you can
literally test five new hooks or five or three new angles
in 10 minutes. I'm not saying Generate five new hooks or to use AI to
completely outsource the brainstorming process of five new hooks and three
new angles, right? But you can actually
genuinely deploy these new hooks and deploy these new angles and
test them very fastly. And the person who iterates
the fastest simply wins. So AI allows you to fail
faster, learn faster, and find your winning
format sooner, right? And this is an example of the
force multiplier in action. Let's take out the old way. Let's analyze the old way. So you spend 2 hours writing
a newsletter, right? You manually write
a newsletter down. Spend 2 hours for this. You spend 1 hour turning this newsletter just
written into Tweet, and you spent 1 hour turning it again into a LinkedIn post. This took you 4 hours for
literally like three tweets, one linked in post,
and one newsletter. But with the new AIA, you spend 2 hours writing a great newsletter because
you generally use, again, human effort and
human soul on your writing. And then you spend 10
minutes prompting AI to repurpose this newsletter
of yours to tweets. And LinkedIn's and
guess what you can create as many
tweets you want, as many LinkedIn posts you want. So again, you spend 2
hours and 10 minutes, right, with the same impact, but half the time in
the new AI way in which we still preserved right
the soul of our content, and we outsource
the manual, like, robotic repetitive work that
we don't want to be doing. So Remember, if you are
still the editor in chief, you never want to be copy
pasting blindly, right? You are the editor in chief, and AI is your junior intern. And the intern is super
fast, super eager, but sometimes it hallucinates or just sounds super generic, which completely
kills your creativity as the editor in chief. So you must review the work. Your final polish is what completely separates
you from the bots. And you don't want
to become one of the bots get what? Guess what? If you almost, like, resemble one of the
bots in the future, you will be completely
like completely, you know, outsourced to AI,
and you will be replaced by AI if you don't manage to fight for your genuine human spirit
in the content space. And I can't stop
stressing this enough. So I want you to have
the Ironman mindset. You're not building
the terminator, which is AI taking over. You're building the ironman, this so called
exoskeleton, this suit, which contains human
in the inside, but tech on the outside and just helps you punch
like ten times harder. Without the suit, Donny Stark, ironman is smart but
super limited physically. But with the suit, he
can completely fly. So you're Tony Stark,
and AI is the suit, and you just shouldn't let
the suit fly by itself. I don't know if
you've seen Irman. I think it was Iron
Man three when, like, multiple Ironman
suits became the villains. I'm not good at Marvel,
but you get the point. So what is the new
standard of productivity? If you refuse to use AI
because you're a purist, you're fighting a completely
losing battle, right? And this kind of
sucks, but it's true. Like, if you don't use AI, you're probably finding a losing battle in the content space. It is like refusing to use a word processor because
you prefer a typewriter. You can do it, right, but you will be outpaced by competitors who are
using modern leverage. So productivity is not about
doing, like, more work, it's about creating more
value per every single unit of our that you invest into creating and
being productive. And that's exactly
what I'm going to be helping you doing in
this course right here. And I hope that
these first lessons weren't super theoretical
and too theoretical, but we need to set the
correct foundation for you to understand what
we're aiming for and what we want to achieve,
by the end of the scores, which is pretty much to input one unit of pure creativity and pure passion with
our content and literally use AI to
ten X this again, efforts of ours
or 20 X or 100 X. So again, to summarize
this lecture right here, AI multiplies your input, which means at good times
with AI equals grade, you can use AI to kill the sure, but it's super important for
you to preserve the art, and you are the editor in chief in this journey of yours
in the content space. So what is coming up next? Now that we have the mindset and I think that
we completely have established that you should do the art and not the chores,
we need boundaries. So if you use AI for
the wrong things, you will lose your audience. So let's actually go
ahead and quantify where should you use AI specifically in your
content journey, right? What are some red lines that you just don't want to
cross to stay in this golden level of utilizing
AI as a force multiplier, but preserving your
genuine creativity. So that's what's
going to be happening in the third installment
of the course. In the third
installment, we will be talking about what AI should and what AI just simply shouldn't do and should
be handled by yourself. So I hope you're
joining this course, I'm going to see you
in the next lesson.
5. What AI Should Not Do for Creators: One step ahead
before we move into the super practical
part of the scores in which we are going to be together installing
this AI exoskeleton, as we referred to
in the previous lessons of the course to your content production
to exponentially increase your reach with
the same units of input. Now, before we do this,
we need to conclude this first oetical part
of the scores with the third lesson in which we're going to be
talking about what AI should and what
AI shouldn't do. By the end of this lesson, you will know exactly
what are the things that you should absolutely
not outsource to AI to maintain the soul of your content and what
it is preferable to outsource to AI to systemize your content production and
actually be able to scale with AI while maintaining your
originality as a creator. So I'd like to welcome you to the third and final
theoretical part of the course before we move
to the super tactical part, in which, again, we're
going to be installing your AI exoskeleton to increase your productivity
as a content creator. So where do we draw these
red lines to protect your brand and maintain your originality in your
content creation journey. So in the content
creation economy, as we said, trust
equals with money, and maybe you are not even aiming to
monetize your content, but trust is one of the most important
assets that you need to maintain as a content creator if you're striving
for longevity. Again, trust is the number
one thing that will help you, again, survive in the
congregation space and not be replaced by AI. People follow you because
they believe you are a real person with
real thoughts. That's why people don't follow robots or at least they might
follow some AI accounts, but they're not super
engaged with them because they know that these
are not real person. If they suspect a bot
is talking to them, this trust evaporates instantly. And once you lose trust, your brand is just
simply a spam account. So the goal here
is to use AI to be more productive and
not less human. So the first red line, if you will, that
we don't want to cross is idea generation. You want to use AI to
help you brainstorm, but you don't want to completely outsource generation
of ideas to AI. So never ask AI, give me ten viral video ideas. Because here's the
thing. AI only knows what has already
happened, right? That's why it can only give
you super average ideas. Yes, it can analyze
patterns and it can analyze previous viral videos
and decode them, right? Actually present
the structure of these viral videos for you to implement into
ideas that you have, but you need to actually
have these ideas. So if you create average ideas, you will simply get
average results. You cannot simply give a task
of this magnitude to AI. You cannot ask TTBDGive me ten viral video
ideas, just like that. So the rule here is that you must provide this first
initial seed idea, right? Imagine that you are
the architect and AI is the construction crew when it comes to viral video creation. The second red line that you
simply do not want to cross is the final voice and the
tone of your content, right? So never copy paste
raw AI outputs as your final caption or your final script of
your videos, right? For example, the giveaway in today's fast paced world or unlock the potential
or let's dive in. Those are phrases
that people just simply understand that they are, you know, AI generated, and they have zero value in it. They do not increase the
value of your content. They do not increase the
trust of your content, right? These are AI isms. They smell like a computer
wrote them, literally. So your audience has
this AI sent rater, which is evolving every
single day that passes, and potentially like one
year ago or two years ago, this AI smell or this AI rater of the
audience was super low. They didn't know that AI content exists and AI scripts
are out there. But currently, nowadays, this AI rater is
super, super high. So the rule is that
AI writes the draft. You add the flavor. And again, in both cases, we use AI, right? In ID generation and in the voice and the tone of
your videos, we use AI, but you just want to be
using AI as a draft, and I'm going to
show you how to do this in the neck lessons, again, of this class. The third line that
you simply again don't want to cross is a line
of facts and data. So you should not
trust AI with numbers, dates, or citations, right? AI is a large language model, not a large fact model. Yes, it has all of the information of the
Internet, and yes, if you can scrape the Internet
and read it and all of these other large databases
for facts and citations, but it is designed
to sound convincing, right, not to be correct
100% of the time, especially if you're
creating like scientific content
or medical content, you shouldn't only trust AI. So if you post a fake stat, you simply look like an amateur. You don't want to be doing this. So the rule here is that if
there's a number in the text, you must verify it yourself. So whenever, again,
you're sourcing any scripts or any
facts for your videos, and these are sourced by AI, make sure you simply double
check them by yourself, especially if your content
influences others in, like, super important
areas like medicine, finance, and stuff like that. But in general, you should
always pretty much like, double check facts and
data that come out of AI. Another, of course, like, red
line that you don't want to be crossing is the line
of original stories. Like, of course, you can tell AI to tell a story
about my life. This is a prompt that you
can actually give to AI, but it's just going to
sound like super lame, have a computer tell a story
about your life, right? So we will make up literally a generic Hallmar movie
version of a struggle, which we don't want
to be doing this. Like, your unique scars
are why people follow you, and you shouldn't be
afraid to be vulnerable in camera and admit
that you have made mistakes because this is
what makes you human. And this is actually one
of your biggest assets compared to AI. So, again, AI
doesn't have scars. It doesn't have a
childhood, right? The rule is that you
should tell the story, and AI should help
you structure, if you will, the
plot of your story. Or at least outline the way that you present the facts and
you present the story. Yes, you can give a super
detailed prompt AI and JGBT after telling
your story and analyzing your story and
then asking, for example, AI to present this story of
yours in an enticing way, but absolutely never ask GPT
or any other AI models to, hey, a story about my life because it doesn't
know your life, right? It doesn't have the
same scars like you. And like AI hasn't experienced
experiences like you. It's literally just a
large language model. So now let's move
to the green zones. Stuff that you should
actually use AI for. The first one is research
and summarization. And again, in all of the red
lines that we shouldn't be crossing that we analyzed
previously in this lesson, if you paid attention, you saw that AI
should be used there, but not as the chief, not as the pilot, but mostly as, again, a way to enhance
this whole process. So the first one is,
again, research and summarization where we
should be using AI. And this is where AI
is literal godsend. So if you feed it, for example, a two hour podcast, you can ask for the
top five giveaways of this two hour podcast. And again, AI is
awesome at summarizing. In literal seconds, AI
can decode and transcribe a hole to our
podcast and give you the top five takeaways
of the podcast. Now, the question here
is, even if you summarize a huge podcast with AI and it gives you the top five
takeaways of the podcast, actually you actually absorb these top five takeaways of a podcast in the
same, let's say, efficiency as if you've watched the whole
podcast probably not, but it's a great way to summarize actually huge
pieces of content. Or you can feed, again, the AI ten Amazon reviews and ask for the biggest
customer pain points. This is awesome, and it can
really, really well do this. So again, it does 10 hours
of reading in 10 seconds, which is a hugely high
levered task, right? This is high leveraged research, and absolutely it is indicated
for you to do so if you're researching multiple
articles when you're trying to bring your
content piece together. So research and summarization
absolutely use AI for. Second green zone that
we should be using AI is formatting and structure. So if you want to turn a messy brain dump
into a clean outline, I use AI to outline my
videos all the time, right? Because I like to take notes. I like what I'm thinking
and brainstorming to take notes and, like, always write things down and
take photographs of that, and I feed it to AI, and then AI creates an awesome
summary, right? And it's a great way to just map out your brain
and what you're thinking. Into actually
something tangible. So if you want to
turn, for example, a 1,000 world word blog into a ten tweet thread,
absolutely doable, considering that you have
written this 1,000 word blog, and it genuinely comes out as a genuine piece of content that you have put in
your soul into it, then AI is very good and actually converting
it into other forms of content or changing a script from educational
to story driven. And again, the benefit
is that structure is a commodity and AI
is an expert in it. So you can very
very potently use AI to summarize your chaos, especially when brainstorming. And I'm going to be
stressing about this. For the rest of the course, AI is awesome in helping
you brainstorm and actually think of other aspects that you might have never
thought of, right? It's very good at creating ideas and helping you
brainstorm, right? The third green zone is
the anti friction task. So again, we talked about
how AI is an awesome, awesome helper to
remove friction. And when we remove friction, we make the process
of production, right, super faster
and super easier. And when you produce easily
and you produce faster, you produce more, and this is the key to longevity
in this space. So again, some anti
friction task. Transcribing videos, right? You probably couldn't transcribe
any videos before AI. Imagine, like being there and watching a video
and listening to every single word that
comes out of this video and timing it down, it
wouldn't be possible. But now with AI, it is generating search engine
optimized descriptions. It would be back in the day, it was super hard to create search engine optimized
descriptions, tags because you
probably should have known what is popping
and what is trending and what people are
searching for currently. And then decode this
into your title. It was super hard
back in the day, but now it's literally
a matter of 10 seconds. You have no excuse not to search engine optimize every single content
piece of yours. That of course is
designed to appeal to search engine algorithms or writing 20 different variations
of a headline, right, giving the correct
prompts to AI, right, and knowing exactly what
your headline should include and then asking for 20 different variations
of this headline. Yes, absolutely, or finding the perfectimogi for a caption. Again, these tasks
are low value, right, and high in time. So you can offload these two machines
immediately, very potently. And this these are just tasks that used to introduce
lots and lots of frictions in the congregation journey and those
are the tasks that we want to completely
outsource to our exoskeleton. And, of course, we will be
outsourcing these tasks to our exoskeleton super fastly and super easily and without, like, any stress,
trust me, right? So before you use AI for
a task, ask yourself, does this task require
my soul or just my hand? If it requires your soul,
meaning your perspective, your opinions, your
personal stories, or your taste, you should
absolutely do it yourself. If it requires your hands, which means that it's
more, let's say, repetitive robotic, and it can probably be
outsourced to someone else, like formatting, you know, organizing, summarizing,
which is like super boring, checking background,
checking grammar, just hand it over to AI. It will be perfect on
tackling these tasks. Again, if you give your
soul to the machine, you will have simply
no business left. So we want to preserve our soul, and this is a super
important slide. You might want to take a
screenshot of this slide. You want to preserve your soul by any means necessary, right? So your perspective,
your opinions, your personal
stories, your taste. Those are the things that
we want to preserve. And this is why in
this class right here, I'm going to show you, right, how to still again, use AI and leverage
AI to multiply your content and distribute your content way
more productively, but still preserve these
perspective opinions, personal stories, and
taste of yours, right? So this is the 80 20
rule of production. 80% of the word is the
drafting and processing, and this can be done by AI. This is how we become
more productive. But 20% of the rule, 20% of the work is
the final 10%, right? The polish, the punch
line, the hook. And those are some
tasks that you want to be investing your time and energy
into them, right? And this is where actually the human factor
comes into play. Because imagine, right, that you don't need to
do 80% of the work, and 80% of the work
is now handled to AI. Now you can focus
100% of your time and energy into these tasks that
just make sense, right? The polishing, the
punch lines, the hooks, those are the features that will make or break your
content, right? And the paradox is 20% of the effort provides
80% of the value. So AI gets you to
the 1 yard line, right, and you have to just
carry it into the end zone. So this is this halami
method of creation. You shouldn't ask AI to
make the whole sandwich. And this is what we
have been talking about this whole
lesson right here, which we're concluding
now, right? You shouldn't ask AI to make
the whole sandwich, right? Slice the piece slice the
process into thin pieces. For example, I give the idea. AI gives the outline. I edit the outline. AI expands 0.1. I rewrite 0.1 with my voice. This is the correct
way to use AI and preserve your
authenticity and your soul. So smaller steps will actually lead to better quality control
throughout your content, and again, to preserve
your soul and your creativity while
also leverage AI. So how can we actually protect our unique
valuable position again, as we're concluding
this lesson right here? In an AI saturated
world, and trust me, we are moving to a point
in which videos and content online is
getting more and more and more saturated with AI. Being human is a
premium feature, right? I need to remember
the fact that just you being a human being and
watching this video now and, you know, again, being
just a human being, right? And not an AI avatar
is a premium feature, and you have funny enough, you have this creative
advantage before you even start creating
content just by being human. And if everyone uses AI
to be perfect or again, being imperfect, and role
becomes the new strategy. So this is like, funny enough, again, this is your leverage, the fact
that you're human, the fact that you're imperfect, the fact that you're role, this is how you win in, like, the next years of content. And you can definitely use AI
to handle the boring stuff, so you have the energy
to be more weird, more opinionated, and more you. This is the key,
and this is why, again, you're in this
class right now. So this is your action step for this third and final theoretical installment of this course. I want you to look at
your red lines, right? Where have you been lazy
and let AI being you? And we've all fallen
for this strap. Like, we've all given AI a
super broad prompt, right? And we all at some point, asked AI to do, like, the whole sandwich, if you will, to create as the whole
sandwich and not like slices of the sandwich. So commit to never copy
pasting a raw AI output, again, this is your
actionable step for this lesson right here. So now that we've set the
mindset and the boundaries, it is time to take
a step back and actually look at
the big picture. Now that we've concluded the first theoretical
part of the course. It is time to move to
the practical part of the course and actually start working on the
modern creator workflow. In the next lesson, I'm going
to be introducing you to the modern creator
workflow and how we can build this exoskeleton
to just ten X, 20 X, or even 100 X
our efforts while utilizing the part of AI and
maintaining our originality. So thank you so much
for being here. I'm going to sing you
in the next lesson.
6. Your AI-Powered Creator Workflow: Congratulations for making it to the second big part
of the scores, which is the more
actionable part, in which we're
actually going to be installing the AI
proactivity workflow. Now, in this first
introductory video of the second module
of the scores, we're going to be breaking down each and every
single compartment, each and every single segment of the content creation process, and we're going
to be pinpointing the parts where we
will be using AI to completely remove
friction and make the whole process
of preproduction, production, post production
and distribution effortless. It is impossible for you to understand how to install
this exoskeleton that will just power up your content production
journey without knowing where actually you need
change some things and how to genuinely remove
friction from your content. So this is exactly
what we're tackling in this first introductory lesson of the second module
of discourse. So this right here, is the so called graph that I've created to show
you and visualize, to be able to visualize
together actually the whole process of the
content creation journey. And we got pre production, right, production,
post production. Then this gives us the content
unit or content units, and then comes distribution. Now, in every single
one of these stations, there are parts that
can be outsourced AI, or at least there are
parts that we can really use AI to help us with our
journey and just again, to remove completely
friction so we can create as many content units
as possible that, of course, remain genuine
to our true character. So let's start with
preproduction, and let's talk about how are
we going to be installing the so called AI exoskeleton on our pre production
frameworks. Now, in general, in
content creation, in the pre production stage, these are the five elements that you need to check in order to have a successful pre production stage
of your content. The first one is intention. And every single content piece, if you're a serious
content creator, not a professional one. Of course, this applies
to professional creators. But even if you're a complete amateur and you're
just doing it for fun, I need you to know this. Every single content
piece of yours should be created
intention, right? An intention isn't
always to make money. Yes, of course,
intention you could have generate revenue
as an intention, but every single
content of yours should be produced with
intention behind it. Intention could be
to grow my brand. Intention would be to attract the correct audience that
I'm trying to attract. Intention would be to
populate my email list. Intention would be to
funnel people from short term content to my
long form content podcasts. So the first step is intention. Actually, the first two steps of the pre production stage
of the concretion journey, right, intentions and ideas are actually pretty theoretical. So you don't exactly need a very sophisticated AI tool to help you with
intentions and ideas, but you can definitely have and brainstorm your intentions
and brainstorm your ideas, understand, if you will, the intentions that
you're going for with your content and
help you brainstorm more ideas with a
simple language model like JajuPT or Gemini, which we are going
to be doing in the next lesson of
the scours, right? But these two first steps, intentions and ideas can
be tackled just with a normal AI model like JajuPive or like Google Gemini or any AI model
that you're using. Of course, in the next as again, I'm going to show
you exactly how to use the correct prompts
and I'm going to be actually providing you a prompt list
that will help you with your intentions and your ideas in the pre production
stage of your content. And I'm going to show
you actually what is my preferred again, content generation machine and process and framework with AI, right, and it's going
to be super dope. Now, the next step after you've settled
down your intention and you have some ideas is to actually perform
some research, and this is where AI can
really, really help us out. It's the research stage. And in the research stage, we're going to be
researching the competition. We're going to be
providing some basic competition analysis,
and guess what? If there is competition, this means that your
ideas are actually validated and people are
already producing content, and are already providing value in form of video out there. So what you need to do is
just sub niche even more. And if there is no amenon, it is an awesome
opportunity for you to go ahead and saturate an
unsaturated field. So again, research is super important in the
pre production stage, and of course, we are going to be using AI for researching. Outlining after you've
researched and you have an idea, it's time to outline
the general purpose of your video or at least the
scope of your video, right, different compartments
of your videos, the hook of your video, say, the main theme of your video, and then the outdo
of your video, and you can definitely
use the same LLMs, right, large language models. We're talking about Gemini, and other basic AI software out there to of course
outline our videos. Now, when it comes to scripting, we can of course also use
JGBT and Google Gemini. And I'm going to show you a way to utilize the power of
artificial intelligence to help you with scripting
while also giving you the creator the opportunity to express your
true self without, you know, reading
every single word word generated by AI on the script. This is, in my opinion, after producing countless
hours of content, the best way to go about it, to create a rough draft of a script with AI and then using this rough draft to
just remind yourself the key points that you need to tackle on your
content production. So then you are able to express your creativity and
you are able to make, let's say, some human
mistakes that are appreciated by your audience. So this is what's going to be happening in the pre
production framework that is going to be starting in the next lesson of the course. We're going to be
tackling all of these points right here. Now, by the end of
the preproduction, station of your
congregation journey, you will have a scripted video
that is intentional and, of course, is aligned
with the values of your conegreation journey. This again would be to populate
your email list or bring more sales on your program or to increase the value of
your personal brand, right? So the next step is production. This course right here isn't
a content production course. I'm not going to show you how to produce content because again, you can check it out in
other courses of mine. It's actually pretty
straightforward and have so many
different videos and so many different
courses on how to produce content both
by yourself and by AI. What I can tell you in
the production stage, and this is something we're
not going to be analyzing in this course right here
is that you should stay genuine and
deliver value to the correct avatar that you have chosen and you have
scripted towards to, and you have analyzed in
your pre production station. It is super important to stay genuine in order
for you not to be replaced by AI in the
future and deliver the correct form of value to your target Avadar
with your words, with your feelings,
with your actions during the production
of content. Now, everything regarding
cameras, lights, microphones, again, I have tackled
and I have again, gone into huge detail in
other courses of mine, and there is huge
value for you to understand regarding production, and you can check them out. But for now, we're not going
to be analyzing production, but this is what I
want you to remember regarding production. So let's say that now you have
actually shot your video, which is intentional
and it is research, and it is, again, backed by the research
that you've done, and it's outlined and
scripted and produced. What is the next step?
Now we have a huge, huge piece of content
that is unedited, right? And we don't like editing
because we are creative people. We don't like repetitive
robotic tasks. So now it's time to talk
about post production. And in this course right here, we are going to be talking
about post production. We are going to be talking
about how you can use artificial intelligence
to help you with your post production efforts. I'm going to show you how to
add automatically captions, how to transform
long form content to short form content,
easiest way possible. Literally, with the
click of some buttons, you can take a long
piece of content, which is exactly what
we're designing to produce right in the
earlier stages, right? And you can take
this long piece of content and transform it into shorter pieces of content that
is actually backed, right, by evidence why this
beautiful AI software that we're going to be
using, which by the way, is completely free, chose these parts of your
long term content to be transformed into
short term content. So just with the post production installment of this course right here, you will know how to
take a big video, it's like 10 minutes, 15 minutes, right
then cut it down into shorter videos, which
is going to be awesome. Then I'm also going to
show you how to add audio enhancement with AI completely for free,
again, to your videos. So just with a click
of three buttons just by showing you this
small step right here, this small tip,
you'll know exactly how to enhance the
audio of your videos. And finally, how to choose the correct music and
choose the correct effects. Now, trust me, I have
personally edited, like, countless of videos throughout these ten years that I've been producing content, and I can tell you
something choosing the correct music
for your videos, which is both matching with the tone and the
vibe you want to go, but also is trending
and will stay in the ear of like the
viewer is super hard. But nowadays, you can
actually apply a super, super smart trick to be
showing you to choose the correct music tracks like that every single time
in all of your videos, like first try, which
is going to be awesome. And, of course, the same
applies to sound effects. Now, if you apply the pre
production production and post production principles that
we're going to be talking about in this course
right here with AI, you will have a content unit, or most likely, if you apply
this type right here to create short term content clips from long form content videos, you will have multiple
actually content units. So what's the next step here? The next step after you have multiple content units on your
disposal is distribution. And distribution is
actually super important, and it's something that we can also automate with
artificial intelligence. So in the final stage
of this course, we're going to be talking
about distribution. More specifically, we're going
to be tackling automations using AI software
like Zapiir or NAN, right, how to post
and how to schedule posting in a way in which you don't forget to post and
you stay professional, you post like once a week. Once a day, depending on how much content you're producing. And of course, how to apply feedback loops to your
content distribution, so you know what works,
what doesn't work, what converts if you're
selling something and you know exactly how to attract
measurable data that, of course, can be
scaled in the future. So this right here is the so called AI productivity workflow that we are going to be installing together in your content journey from the
next lesson of the scores. So in the next lesson, we are going to be starting
with reproduction and more specifically with intention
and ideation, right, how to brainstorm the
correct intention with your content and
how to brainstorm the correct ideas
with your content with your preferred
large language model, which again, large
language models are just AI software out there. So judge with Google
Gemini, stuff like that. So, I hope that this video
wasn't super overwhelming. Trust me, the whole
process is, like, very easy to follow through, and I genuinely
believe that this will change the way that
you produce content. So I'm going to see you in the next lesson in
which we're going to be tackling ideation and
intention with our content.
7. Generate Content Ideas With AI: Come to the first
practical lesson of this course right here. Now, in order to install this AI productivity exoskeleton that we referred to in the previous lessons
of the course, we need to take things
one step at a time. And if you remember, in the
preproduction stage, right, which we will be leveraging AI, of course, to help us
with reproduction, the first steps are ideation, so for you to be able to
generate ideas automatically, blk as many content ideas
as possible because, again, we would hate to have
our first bottleneck in our content production journey in the ideation space, right? So in this last hundred here, I'm going to show you, first
of all, how to generate, literally infinite ideas for your content with a series of
prompts that were designed for you to interact with
JBT and actually let JBT know exactly all of the
details around your niche, your target avatar, and
your target audience. And then in the next step, we're utilizing this exact chat that we're now going to
be prompting and coding, if you together for
the intention part. It is super important for
you to follow along and actually manually give
out every single one of the prompts that I'm going
to be pasting on GBT, of course, you can find this prompt list as a downloadable in this
course right here, we're going to provide all of the prompt lists that we're
going to be using, right? It's super important
for you to follow along exactly all of the
steps that I will be doing in this station
right here because you probably know how AI
works and how JGBD works. It gives you answers based on the context
that you provide. So it's super important
not for you to only, copy the prompts of
this prompt list and paste them on GBD, but actually interact
with the prompt, right, and actually heavily
interact with these prompts, give as much information about
your ideas and your niche, your target avatar with
GBT because then we'll be leveraging this exact chat that we're going to
be having right now. In the intention
part of the course, which is going to
be the next lesson. So again, in this lasson I'm just pretty much going
to show you how to never run out of ideas ever
again while using AI and GBT. And, of course, this is the
latest way to do this, right? And we're going to
be doing this by interacting with GPT with a series of prompts
that I'm going to be providing to you right now. So thanks so much for
being here. Let's go. This right here is
the prompt list that you again, will
have access to, and it is the
audience clarity and problem identification
prompt list, and this will ensure
that our ideation part, the ideation part of a
content creation space is completely
streamlined with AI. So we have a series of six prompts that we're going to be using to interact with GBT. And again, for
demonstrative purposes, I'm going to be interacting
with GBD pretty briefly here, but I suggest you to
deeply engage with GBD after you've given
everything one of these prompts. So let's start with
the first prompt, which is the prompt to
define your or audience. And as you can see, prompting
and prompt engineering has completely changed
over the years. Back in the day, we would
just input one sentence or one line and this would be the prompt that
we would give to AI. But now look at these prompts. They are way more, let's say, targeted
and way more detail. So this is the first
prompt that we're literally going to be
copy pasting to GPT. It says, act as a content
strategy assistant. Help me clearly define my
ideal content audience, right? Do not focus on demographics
like age or gender. Instead, define their
current situation, their level of
awareness in my niche, what they already believe, what they're actively
trying to improve, and what they feel
stuck frustrated about. Ask me follow up
questions if needed before giving the final
audience definition. And this simply works wonders. This will help you understand, first of all, who you're
targeting before. Of course, we're going to
be generating countless of content ideas. So, perfect. Before I define the
audience properly, I need to log in a few strategic
variables so this isn't generic or misaligned with what you actually want to build. So what is the core outcome of your content is
meant to drive? Choose one of the
primary outcome your content should naturally
lead to buying a course, hiring your own team,
joining a community, building authority,
or multiple outcomes. That's the first thing that you are going to be completing. So in one sentence, what
do you help people do? Example formats, I help creators turn content
into predictable income, or I help professionals
formalize and modernize their
content skills. Where is this audience
already consuming content? Pick the top one
to two platforms, right, you care about
most right now. This could be Instagram
TikTok YouTube. So we're going to be
answering all of these. Then what do they think
the problem is right now? So let's actually go ahead and briefly answer one of these. But this is exactly what you
want to be having on GBD, and you want to
answer this with as much detail as possible. Now, in the case of me, again, for demonstrative purposes
in this cross right here, let's just say that
I'm going to be creating content to help amateur tennis players reach a pro level or club
player tennis. Let's say I want to help with my content club
level tennis players compete in amateur tournaments. So that's my content
niche, let's say. So again, what is the
core outcome of what is the core outcome your
content is meant to drive? So let's see. I'm going to be pasting one. So I'm answering, like,
question number one, right? And it is, let's say,
joining a community. So I'm planning, let's say, to create a community
of tennis players that wish to go pro or wish
to compete as amateur. So joining a tennis community that I will be leading, right? Now, let's go to two, right? In one sentence, what
do you help people do? I help, right? Amateur tennis players
compete in amateur, let's say amateur, I help
tennis club all right? Players compete in amateur
tournaments and win, right? The, let's move to three, right? Where is this audience
already consuming content? I would say YouTube and
probably short form. So YouTube Shorts, right? What do they think the
problem is right now? So finish the sentence with Swin sentence as
they would say it, right? My problem is that, right? Let's see. So four. My problem is that
I don't know how to play tennis and approach
Dennis competitively, like a pro, right? So that's, for example,
their biggest problem. What are they already doing
that isn't working, right? So, for example, like all of the examples that it gave us. So let's go with
five, brainstorm a basic thing that they're doing and simply isn't working. Let's say, trying too
much to improve without, right, the correct info, right? Just some basic
things, and we're going to be refining
them as we go. How advanced do you want
this audience to be? And this is probably about intermediates
intermediates, right? Seven. What do you not want
this audience to be, right? Like super super beginners. I don't want to teach
people how to play tennis. I want to, let's say, teach them how to
improve and play we and play competitively,
right? So let's move. Then, and that's pretty much it. So we briefly, again, answered to all of
JB's questions. And again, I really
suggest you to answer this with as much
detail as possible. And actually, you
can take, again, all of these questions that GBD gave you and take down
like a piece of paper. Do not underestimate
the power of paper. I always write on
paper with pencils, with pen with pens
with foundens. I always brainstorm on paper. So don't be afraid to
actually genuinely brainstorm in paper and then give out your
answers to GPT. So let's see what
GBD came up with. This is clear enough to define the audience precisely
without guessing. So below is your ideal
content audience definition written in a way that you
can use for current ideas, videos, community positioning.
Now, here's the thing. We're not going to be
taking this right now because we could say
that this is ready, and the ideation stage is ready, but we want to actually further optimize our chat with ChatGPT. So we're not going to be
even looking at this. Of course, we can check that. This is the first draft of
what we're looking for. So again, your ideal content audience, their
current situation. Already play tennis
regularly, right? They train at a club, they
play match with friends, they possibly take
lessons, right? However, their tennis
feels fragmented, right? They are improving in
pieces, not in systems, they're practicing
hard, inconsistently, they're losing matches, and they feel they should
win them, right? So again, more information, more information, more
information, of course, Jag Bite is very good
at giving us, like, lots of information, but
we actually engage more. So let's now move to
the second prompt, which is the identification of the number one problem
they actively want solve. So based on the audience
we just defined, list the top five
problems that they are actively trying
to solve right now. And for each problem, explain why it matters to
them emotionally, what happens if they
don't solve it, or white feels urgent
or frustrating and why they have already
tried what they have already tried
that didn't work. Now, of course, right, all of this information right
here can be retrieved in GBD if we're in the
same exact chat, right, in the same exact
chat window with GBD. Again, we're pretty much
loading this chat window right now with more prompts and more information about
our target avatar, which is exactly what we
want. So again, great. I'll stay tightly aligned
with the audience we defined and keep this real competitive and
emotionally accurate, not generic tennis advice. So those are the
top five problems your audience is actively
trying to solve right now. And this is our idea
gold mine, right? Based on these top
five problems, we are going to be solving
them with content. And that's a framework
that I have been following for
multiple years now. It works like wonders, right? It works like wonders for
every single niche out there. And we literally brainstorm the top five or the top ten core
problems of our audience, and then we solve these
problems through content, and that's how we attract the
exact persona that we want. And that's how AI
can help you so much in the ideation process.
This works like miracles. So the first problem is
that I don't know how to think during a
competitive match. Right? The second
problem, again, it just gives a full breakdown of the problem of
our target Outer. And again, for the purpose of this demonstration right here, I'm not going into too much
detail here, but again, you can actually go
ahead and analyze this. It's super important
if you want to be serious with your
content journey. The second problem,
I lose to players, right, who don't
look better than me. Right? This is matters. This matters emotionally, right? This is the most painful
one. They feel confused, they are disrespected
by the result. They're slightly
humiliated, right? So I hit better results in them. Why am I losing, right? Again, more information
about the problems, more information
about the problems. Third problem, I train a lot, but my match results
don't improve. Again, big problem, right? Problem number four.
I don't know how to prepare properly
for tournaments. Very common problem, right? And problem number five, I don't know what to focus
on to actually get better. So those are the five
core problems of my ich, right, of my target Avatar. So let's now move into
actually uncovering some of the more unspoken and hidden problems
that they may have. And we're going to be doing
this with this prompt here. And again, even if you
think that you know those unspoken problems
or these hidden problems, don't be afraid give
this prompt to GBD in order to load again our chat with as much information
as possible. And this will help
us massively in the, again, intention part of the
scores which is following. So now identify the
problems this audience has, right, that they don't
clearly articulate yet. These could be problems
they feel but don't label, frustrations they
normalize, mistakes they don't realize they're making and gaps between effort and results. And this, of course, will
also be content ideas, right? So these can be
content ideas that we can be producing more
and more videos on. But the truth is, and this is exactly like JBD agrees with me that
this is where, like, real leverage comes
into play, right? Because these are
the videos that, you know, people will be
searching for, right? For example, a video titled, Things Five Things to focus on to improve your
tennis today, right? This could be a
video that solves this problem right here, right? And these are things
that, you know, our target Amator
will be searching on, and these are search
based videos. But here, right,
these videos that will be actually tackling these hidden problems could be videos that people
didn't know that, you know, it will be like a surprise for them when they
see them in their homepage. And this is actually where,
like, genuine leverage is. So, for example, a
problem, they confuse playing better with
competing better. That's an interesting video
that we could create. Or they don't realize they lack a personal competitive identity. That's also an interesting
video we could make. They normalize mental chaos
as part of tennis, right? Or they mistake effort intensity for effective effort, right? They don't realize their outsourcing
responsibility to randomness. So again, more
theoretical parts and more problems that could be
hidden, especially in my nie. Or they think confidence
comes from winning and not preparation or they're trying to fix everything instead
of stabilizing outcomes. So again, all of these problems. Now, here's the thing. We
have all of these problems, and you saw me just briefly converting these
problems into video IDs. And the truth is that I've done this multiple times in
multiple different niches, and I've helped actually
multiple people do this, and nowadays I just do it
automatically in my mind. But I actually was a bit fast to move to the
next step by myself, right? Because the next step here
is to take these problems, and these are going to
be our biggest assets. The fact that we know
exactly our target outor and his problems, right, is going to be our
biggest asset on our content ideation
page stage because now we can literally
create video solutions, content ideas, solutions,
right, to these problems. So again, we map problems now
to content opportunities, and this is going
to be one of the most valuable and
powerful prompts of this lesson right here. So again, going
to be asking JBT. Take the problems we
identified and group them into three to five
core themes, right? And these are going to be content opportunities,
content themes. For each theme, give
it a clear label, explain what the audience
is trying to achieve, explain what's blocking them. Describe what kind of content
would help them the most. So it's this
educational content, clarity content, mindset
content, systems content, right? It really comes down to our target avatar
and target audience. So let's see, this is
exactly the steps that turns insight into a repeatable
content strategy. And this, ladies and
gentlemen, pretty much, is how we completely
streamlined and systemized the ideation process in a way in which knowledge GVD knows
exactly your target avatar. You will never run out
of content ideas again. So, for example, in my
case, Pillar one, right? The first, let's say,
contra opportunity is competitive
thinking and match IQ. So again, what the audience
is trying to achieve. They're trying to know
what to do during matches to stop improvising
under pressure, to make smart decisions
point by point and to feel in control
instead of reactive. So pretty much, I want to play matches with
intention, not hope. What's blocking
them, the problems, and content that helps the most. It could be a combination of education, clarity
and frameworks. So here are some formats that
we've used for our content. What do you think about on
big points, match breakdowns, point construction logic,
mental checklists, right, situational rules, right? A second pillar could be game identity and tactical structure. So again, what the Audit
is trying to achieve, they want a clear sense of my game reliable
patterns they can trust, a plan that works under pressure and consistency across matches. So again, I want a game I can fall back on
when things get tough. So again, multiple content
pillars, as you can see, training for matches,
right, not for practice, which is a different
type of training. And again, you don't
care about tennis, but I'm just showing
you the fact that we created some content pillars, some content stations that we can expand on based, of course, on what we like to talk about
in our area of expertise, but it's just a great way to
brainstorm content ideas. For example, mental stability, preparation and
confidence, right? And this is how again
GVT can help us just map out our brain and map
out our contra ideas, right, which I think it's
absolutely wonderful. So again, the next
step is some basic, basic preparation for
the research stage. And don't worry,
we're not going to be performing research and, you know, vialty
research with GPT. We're only using BGPD for
brainstorming, right? We're not even going to be
using GBT for scripting. I'm going to show you how
to script videos, right, and how to outline
videos with way more powerful AI than HA JBT, right? But for now, let's
actually perform some basic preparation for research with this prompt here, which is what they're actually searching
for this audience, right, and these problems, list the exact questions they might type into
Google, YouTube, GPT, social media search bars, and phrase the questions
in their words, not expert language, right? So again, we are just loading GPT with more and
more and more information, so it's super targeted. Our content. So let's
say on Google, right? These are problem
driven questions, slightly frustrated,
looking for fixes. So why do I play worse in matches than in
practice, right? How to think during
a tennis match? Why do I lose to
pushers in tennis? How to stop choking
in tennis matches, how to win more amateur
tennis matches? So those are Search
engine optimized terms. Right, that we can now take a note somewhere
and we will be using on our research part
of the scores on YouTube, right, which is on learning
mode, they want explanation. They want examples, how to
play tennis matches smarter. Tennis match strategy for
intermediate players, what to think about
during tennis points. Why good practice
players lose matches? How to construct points
in tennis, right? In GPT, they also will be
asking questions in GPT, but these are going to be more targeted on self
reflection, right? And they want, just
personal clarity. So why do I panic during
important tennis points? And don't get me
wrong. VD is actually starting to become some
sort of search engine. So do not underestimate the
fact that they can actually perform some basic
research also on GPT, and they're also going
to be performing some social media
research in general, which is going to be short,
emotional, and pattern based. So, for example,
tennis match anxiety, losing close tennis matches, tennis mental game, right? So this is how people are searching in my niche
about their problems. So finally, final prompt
we're going to be using is a prompt to clarify the exact transformation
that they want. And this is the answer
of this prompt. It is what we're
going to be using as a general compass for our
content at the Asian journey. So the prompt goes as is, based on everything above, describe the transformation
this audience wants in simple terms. So where they are now,
where they want to be, what success looks like to them, how they want to feel after
solving these problems. Keep it human, simple, and emotional. So
let's copy this. Let's paste it here,
and let's see what JBT will give us. Let's see. Absolutely, I'll keep the
human simple and emotional. So where they are now, they already play tennis seriously, but it feels messy and
unpredictable, right? They train regularly,
they care about results. They enter match with
hope, not clarity, and some days they
feel confident, other days, they feel completely lost, where they want to be. They want to feel like
real competitors, not just club players
who try hard. They want to step into matches, knowing what they're doing. They want to play with a plan. They want to trust their
decisions they want completely to compete calmly
instead of emotionally. And what success
looks like to them. So success isn't becoming a pro. Success is winning matches when, you know, when
they used to lose, beating players
they want speared and feeling prepared
before tournaments, how they want to feel after
solving these problems. They want to feel calm,
they want to fiel clear. They want to feel
confident and in control. And finally, the transformation
in one line from a hardworking club player who plays on instinct to a composed, structured competitor who
knows how to win matches. And this is going to be the compass of our
content journey. Now, I hope that
this lesson right here wasn't super overwhelming, but I don't know
if you understood how much work we just did GBT. By inputting these six
prompts that I gave you, we know exactly who
we're targeting, what their problems
are, how we can turn these problems
into content pillars, which are going to be content opportunities
that we can expand on. And, of course, we have
a general compass on where we want to go our content. And this is just the
first step again of this super cool AI skeleton that we're
going to be building. So go ahead and
experiment with GPD. Experiment with these
prompts that I gave you. Make sure to input
every single one of them to GPD so we can
move on with this course. And now let's move
on to the, again, intention part of our
content creation journey, which of course is
under the umbrella. Pre production stage. Again, in this pre
production stage, now we're going to be
tackling intention. What are our intentions
with our content? And I think it's going
to be super cool and super eye opening to see all the different
possibilities that you have with your content. So thank you so much
for being here. I'm going to see you
in the next lesson.
8. Define Video Intent Before Creating: That we're done
with analyzing how to utilize the power of
artificial intelligence to completely skyrocket
your content ideation by outlining your target avatar, outlining your target audience, what their problems are, and how create these content pillars around their problems, right? Pretty much never run
out of video ideas. Again, now you have
countless of video ideas, it is time to use GPT with me, of course, with
another prompt list of six super powerful prompts. Code, if you will, this chat that we already
have open with GBD to help you with your content intention.
Now, here's the thing. When I was creating
this course right here, I really battled in my mind if I should put the
intention stage, right, the intention part of
brainstorming before the ideation, because that's how
important intention is with your content. If you don't have a clear
intention clear intentions, right, with your content, you might as well not
start producing at all. And there are multiple
different types of intentions that you can
have with your content. This could be to grow your
personal brand with ideas of monetization further
down the line or not even want to monetize it, just want to grow a community or you would like to
grow a paid community, or you want to sell a
course, for example, or let's say, throw
a big email list. There's so many different things that you can do with
this attention, but you need to
understand what you want before you even start
producing the content itself. So in this lesson right here, we're going to be talking
about content intention and strategic direction and
how to actually utilize this series of six prompts that I'm going to
be giving you right now to make the most out of the intentions
of your content, how to understand
pretty much what to do with your content. So let's actually go ahead and
engage with these prompts. Let's input these prompts to PD and let's just make
the most out of this. So the first prompt that we're
going to be using right, is the clarification of the primary objective
of the content. So again, based on the audience
and problems we defined, help me choose one
primary intention for my next piece
of content, right? And those are some
possible intentions that we already give out
for GBD to brainstorm. That's brand positioning,
lead generation, direct sales, trust and
credibility building, audience education, and
community engagement. So again, ask me
questions if needed and explain which intention is
the most appropriate and why. And, of course,
this applies if you don't have a compass of what you want to
do with your content. So again, let's pase this to the same exact chat
that we started building in the
previous lesson of the scores, and let's go. So let's see what GBT will
come up with. Great question. This is exactly where
strategy matters. So it'll do this in three steps. One, quickly assess
the situation based on what we already know, recommend one primary
intention and ask only the clarifying questions that actually matter before
you create the content. So let's do a content check based on everything we defined. Your audience is intermediate,
feels frustrated, but no hopeless is actively
searching for answers, does not yet fully understand
why they're stuck, right? Needs language frameworks
and perspective, right? This tells us
something important. This audience will not
join the community or buy anything until they feel understood and
mentally unblocked. The best primary
intention right now is to build trust and credibility. So this is a prime
example of how GBD can help you with
your content guidance. I can remember if
you can recall, in the previous lesson
of this course, when I was brainstorming, what
I want to do and what are my initial intentions
with my audience, right? I told JBD that I want to build a community
of tennis players, but actually now JBD added SSMall content coaches
and it told me that the best intention right now isn't to launch a community
from ground zero. It's actually to start building
trust and credibility. And then potentially
later in the future, I can turn this trust and
credibility into a community. So it tells us why this
is the correct choice. And again, based
on the information that you're going to be
inputting in your case, in your audience, if
you will, to GPT, maybe the suggested intention
would be different. But this super, super important answer that
we've just gotten wouldn't be the same if
we didn't input all of these prompts and all of this information to
GPT previously. Right? So this is where really
our prompt engineering starts to be like super magical. So again, it tells us why
this is the correct choice. Again, why the primary
intention of building trust and credibility is the
correct choice, right? And again, these are just
the wrong intentions, because your audience
is asking silently, does this person actually understand competitive
tennis at my level? So we need trust
building content that names problems they
feel that can articulate explains why their
current approach isn't working and makes them think
this guy gets it, right? And this is the fastest path
future community sign ups, organic word of mouth, and high quality audience
filtering, right? So Again, it just also tells us what trust
building content should not do, which is, for example,
not its drills, not give ten tips, not
promise quick wins. It should reframe how
they see their problem, expose a hidden mistake and
give relief through clarity. And again, an example of a perfectly aligned intention
to make it concrete, right? The intention of the content is not help them with matches. The intention is help
them realize why they've been losing and why it's not
because they lack skill. So again, two clarify questions
for us to answer, right? The first one is format. Again, to nail down
our intentions, we need to actually ask those two clarification
questions that PD gave us. The first one is around format. So what type of format are we going to be
using? And let me type. Answer to one, a long form, right? YouTube, right? Video. So that's the answer number one. Audience temperature. Is this content mainly for
new people discovering you or people who've
seen a few videos but aren't committed yet? Right? Two, it's for two, right, people
discovering me, right? All right. Cool. So once
you answer these two, I can lock the
exact content angle define the single sentence. Intention give you a
clear content brief. So let me input this two. And, of course,
again, in your case, you would want to answer to GPT with more and more
and more information. But again, for the sake
of this demonstration, I think these are two
adequate answers. So again, it gives us an
outline of a primary intention. And again, we do not
really care that much for this initial answer OTPT, because we're going to be ebuting more and
more prompts here. For example, at this stage, we need to match intention to the stage of awareness, right? And we're going to be doing this with this
prompt right here. So for my selected
content intention, identify the audience's
courage stage of awareness from unaware
to problem aware to solution aware to product
aware to most aware. Explain why this audience is what this audience
is ready to hear, what they're not ready for yet, and what the content should
focus on at this stage. I'm copying this, I'm
pasting this. Right? And this is what
we got. So, great. This locks a strategy
in properly. Based on new cold viewers, long form video, trust and credibility building
as the intention, the audience and the
audience we define this is the correct awareness stage and how your content should behave. So again, we start with the
audience awareness phase. They know something is wrong, but they don't clearly
understand what or why? So they feel the
pain, but they don't yet have the language
for it, right? And this is what the
audience is ready to hear. For example, naming
the real problem. Here is why this keeps
happening, right? Or a new way to see
their situation, right? They are receptive to reframes. You were never taught this. Explanations that make past
frustration make sense. Again, validation
without excuses. They want to feel understood, respected as serious players, and not talked down to. What they're not ready yet,
product pitching, right, or community pitching,
detailed systems or frameworks that they're not
really ready to understand. Drill heavy or
technical teaching, authority by credentials. They don't care yet how
experienced you are, right? They care if you get them. So it also gives us
an example of what the content should
focus on at this stage. We should focus on clarity, not completion, but again,
this is specific to my niche. So I'm not going to stick
into too much detail here. And again, it gives
us an awareness stage summary right now. So this was the
successful completion of the second
prompt of our list, and now let's move into defining the desired action without
being super salesy. So the prompt goes as is. Based on this intention
and awareness stage, define the ideal next action the viewers should take
after consuming the content. This could be a mindset
shift, saving the content, following for more clicking
link joining a list, watching another video, or
considering a solution. So this will guide us on potentially what calls
to action we can input to our content if we wish to call people take
action. Right? So excellent question.
This word alignment makes the content feel effortless
instead of salesy. So again, given trust
and credibility building problem where called audience and long
term YouTube content with no prior relationship, these are the best next actions. So again, of course,
following and subscribing is the first thing
that people will be doing. Again, this is good for you to understand and to
note down and know, but it's also super important
for GBT to know this, right, as we're
brainstorming with it. So again, we know that
the best next action for now is following and
subscribing, right? And again, what kind of
follow feels natural? This shouldn't be subscribed
for more tennis tips, right? The calls to action
that we're going to be using this cheapens
the positioning. Instead, the follow should be framed as continuing
the thinking, deepening the understanding, learning how to
compete properly. And again, the CTA
should feel like, you know, the viewers
should feel, I'm not crazy. Okay, someone understand me, or what else am I missing? Or this person isn't selling
me yet, so it's good. I'll just stick around, right? So this is, again, The summary that we got, which is the next best action you can take is to
follow to subscribe why it works because it
matches their awareness level. The matches your intention, and it builds momentum naturally. So let's move to
the next problem, which is translating
intention into a content angle. And
again copying this. Take one core problem or topic from my content
pillars, right? Show how the same topic would be framed differently
depending on intention. And the intention here
is brand authority. Explain the angle,
not the format. And this is how these
two prompt lists, the prompt lists of ideation and the prompt list of again, intention simply
tangled together while we were building this
in the same chat with GPT. Because as you can
remember, I've stressed this multiple
times and I've talked about this multiple times that
you should be inputting all of your problems on
the same chat with GBT in order for JBT to gain, like, a clear understanding
of what we're building here, not different chats, right? So again, I'll take
one core problem from your pillars and show how the angle shifts
depending on intention. Right? So again, core
topic, same in all cases, why intermediate players lose matches despite training a lot. So let's see the brand
authority angle. The goal here is to position you as someone who sees
the game differently, how the topic is framed, right? Use them out. You're
not trying to help them fix the problem yet. You're explaining why most
people misunderstand it. So the angle becomes
the tennis world teaches improvement the
wrong way for amateurs. So this is, again, a
brand authority angle. You talk about how
club tennis culture over emphasizes technique, why effort doesn't translate
without structure, and what amateurs were never
taught about competition. A lead generation angle, right? Again, the goal is to create
tension that makes them want a next step, how
the topic is framed. You focus on diagnosis,
not explanation. So the angle becomes
you're probably making one of these mistakes, but you don't know which one. And what we're doing
now pretty much, is that we're exploring
different angles on how present and potentially solve our audience's
problems with our content depending on
what intention we have. Again, a sales angle, a lead generation angle, and the most important angle that we're probably
going to be taking, which is the education
angle for now, right? So let's also analyze the education angle before
we move to the next prompt. So again, the goal here with
the education angle, again, of content positioning
is to help them understand how
something works, right? So how the topic is framed. You zoomed in. So
this way we zoom in. The angle becomes, here's
what actually needs to change for training to
show up in matches, and you explain concepts, frameworks, causes and
effects, clear logic. And you might also introduce
simple models, right, mental checklist and match
principles. All right? And again, the key insight is that the topic never changed. Only the intention did, and different intentions, of course, drive different results. These could be leads,
it could be sales. This could be brand authority. This could be growing your
audience or simply just, you know, growing again, your personal brand
to have, like, the door of future
intentions also open, right? Super, super powerful prompt. And now let's move to the two final prompts right here with the first one being decide what the content should emphasize. So for my chosen intention, which we're going to
be choosing right now, tell me what content
again, should emphasize, deemphasize, avoid completely,
and focus on the tone, the depth, the complexity, and the emotional versus
the logical appeal. So again, for my
chosen intention, comma which is education, right? Primarily and then
community upselling, right? Tell me what the content
should emphasize. So let's see what
JBD comes across. This is a high leverage
combo when done correctly. So your intention is
primary education, secondary community upsell. So that means that content
must teach clearly while quietly positioning
the community as the natural next
environment, right? Not a pitch. So what
the content should emphasize should be a calm, grounded, confident
type of content. If you feel like a coach explaining something
between matches, someone who's been
there many times, no urgency, no drama. So the key to traits are calm, precise, respectful, and
matter of fact, right? Then the depth, right? And we go on and on and on and on with more
information here. I don't want to bore you out, but you get the point on how now that we've concluded
with our intention, we know exactly what we should and what we
shouldn't emphasize. And guess what? We're going
to be leveraging this exact again set of information here to create our
script, our hooks. So we're super aligned with
both the pain points of our target audience
and the intention that we have with our content. Let's move to the final prompt, which is the validation of
the intention alignment. And the prompt goes, as is, review my chosen intention for this piece of
content and answer, does this intention align
with my long term goals? Does it serve the
audience first? Does it fit my current
brand positioning? Would this content still make
sense even without a CDA? And if not, suggest a better
intention and explain why? So let's see this is
the moment of testing. And again, let's see
what GBD comes up with. So again, your chosen
intention, right? Primary education, secondary
community upselling. Does this intention align
with your long term goals? Yes, very strongly. Your long term goal is to lead a serious tennis community to attract competitive amateurs, be known for how to compete, know how to swing. Does it serve audience first? Yes, I executed correctly. Your audience is problem aware, confused, looking for clarity, and education gives them relief, language for the struggle, and a way to make sense
of past failures. Does it fit your current
brand positioning? Yes, with one
important refinement. Right now, your
brand positioning is emerging as the person who explains competitive tennis in a weight club players
have never heard before. Right, then education
fits that perfectly. However, the education must be conceptual, strategic,
and competitive. If it slips to drills techniques
and how to instruction, it starts overlap with
generic tennis content and weakens positioning. And would this content still
make sense without a CDA? Yes, and that's
actually a good sign. So the final verdict
is that your intention is correct and well chosen. And if this is the final
verdict in your case, this is a sign that
we now have completed the ideation stage of the sure and the intention
stage of the scores, and it is time to
actually move to the next steps of the pre
production framework, again, of utilizing artificial
intelligence to again, exponentially increase our
productivity with our content. So I hope that you enjoyed these first two practical lessons. Now it's time to change
our AI tactics and move to the third stage of our pre
production frameworks with AI. So I'm super excited to have you here, see you next lesson.
9. Research Faster Using AI Tools: So we're almost concluding the pre production
stage of this course, and we actually have
two more steps to go. Now, the two most
important, let's say, milestones of the pre
production stage are now done, right? We
have the ideation. We know how to literally
generate endless ideas for our content based on the core problems of
our target amateur. And we also now have
nailed intention. We have a map, if you will, regarding
our content strategy. We know what we're
aiming for and what we want to achieve
from our content. Now, there's a small
problem here that you probably don't know that exists, but I know that it exists because I've done this
process so many times. This problem is exactly
the fact that you now have literally
endless ideas to create. When someone has endless
ideas to create, right, you're
starting to question, like, what should
I create first? Where should I, you
know, focus more? What type of content
should I actually produce? Like, which one of these ideas should I genuinely
produce first? And the answer is, first of all, that it's
kind of irrelevant, right? Because, at the end of the day, we want to produce multiple
pieces of content to create this content ecosystem that
attracts our target avatar. And the more ideas right, that we actually
brainstorm based on our target Avatars core
problems we produce as videos, the better it will be for us to attract this
person, right? Because you can imagine
if we produce one video, then maybe we also
attract other people. But if we produce ten videos
or 20 videos or 100 videos, solving the exact problems
that our target amateur has, bigger chances, higher
chances to attract this exact person that
we've brainstorm. That being said, a small
missing piece right now that would really help
your contentration compass, if you will, in the
preproduction stage is actually research.
Cause guess what? Some of the ideas
that you will have and you will
brainstormeither with GBT or by yourself
will be more say, searched than other ideas. So we want to learn what are the most search terms on our niche when we're
starting to produce content, and that's exactly
what I'm going to show you in this
lesson right here. In this lesson, I'm going
to show you how to utilize the power of GPT, YouTube, and another awesome software
that has AA features inside which's called VIQRTo
research your videos, to research, the most search
topics of your niche. It's going to be super cool,
super straightforward. And again, we're
going to be utilizing this exact same chat that we have been engaging on
with GPT for so long. So enough introduction,
thank you for being here. Let me show you exactly
how to research the most in demand topics, right, and keywords and
titles for your videos. So right here, we have
our chat from GBD, and this is the
exact chat that we used again to bring pretty much everything regarding
ideation and intention. Now we're going to type this
problem that goes as is. So based on, right, the information
that you have for my niche and my
target, Avatar, right? I wish to perform some word, wait, keyword, and let's
say title Research, right? I want you to give me some highly searched
keywords and right keyword. Combinations in this niche. Just like that. And now we wait. So based on the information that you have for my niche and my target Avdar I
wish to perform some keyword entitled Research. I want you to give me some
highly searched keywords and keyword combinations
in this niche. So here are some high
value keyword ideas and combinations you
can use for SEO, YouTube tiles, descriptions,
and topic targeting. So core competitive
tennis keywords, again, tennis strategy
for club players, how to win amateur
tennis matches, right? Tennis match tactics,
tennis match energy. So tennis match is
definitely one of them tennis tactical
training, right? This is too much, but it's actually it actually
comes from Wikipedia. Tennis point construction
tactics or tennis tactics, it could be a good one, right? Or related search phrases, Dennis strategy for
winning matches, how to think in tennis, right? Tennis match mental game tips. Strategy focused keywords. We got all of these
keywords now. Dennis Match tactics explained. Dennis patterns of
play for amateurs, how to read opponents in
tennis matches, right? YouTube tailored
search keywords. Why do I lose Dennis matches
even though I train, How to think in tennis matches, intermediate players, right? Dennis Match strategy that
actually works, right? And again, a small example
on how to use these words. Now, let's say, for example, that you have all
of these ideas. You're not exactly sure
what you want to create, and you just want to test the waters and test your
knees and see your knees. How do you actually
perform research? Now, the first awesome
place to actually, um, research, do some basic
research without even utilizing AI is YouTube itself. And as you can see here, I've actually typed down
tennis for beginners, which is very broad, right? And actually, it is not exactly what we're targeting
because if you can imagine, if you can remember from the previous lessons of this course, I'm not exactly targeting
beginners, complete beginners. I'm targeting club players
who want to go pro. So I would say tennis, right? Strategy and tactics.
This is a good keyword, for example, that
we could check out. Now, what exactly am I searching for now
that I type down, let's say, the most common
keyword and the most, let's say, famous
keyword in my niche. I am going to be checking out the other channels that
are producing content, how many subscribers they have, and how many views are
they getting per video? Let me give you a short example. The first one, which
is actually a video that I've seen, funny enough, is called the Basics of tactics Tennis Masterclass by
Patrick Muratalu Episode six and check this out. This video uploaded
two years ago, and it has 958,000 views. Now, the most
important thing that you want to be doing
when you are performing actually research
is to check out the view to subscriber
ratio of the most, let's say, of the top
channels that pop up. For example, in this
case, Patrick Murata Glu has 647,000 subscribers, and this video has
958,000 views. So you can see that
this video got way more views than
Patrick has subscribers, which means that people
are searching for this. This is a searched topic. Right? The second channel is
called two minute Tennis, and it has 235,000 subscribers, and this video has
202,000 views. So again, this is pretty
aligned with the channel, but again, this is
a good analogy. Even if it has a one to one ratio of
subscribers and views, this means that people are
searching for it, right? Like, scroll downwards
and see. Check this out. Win more tennis matches with two simple singles
tactics, 159,000 views, and this channel only
has 79,000 subscribers, which is, again, a
great indication that people are searching
for this, right? This video has 108,000 views
and 485,000 subscribers. Oh, look at this.
Basic tennis tactics, but it was uploaded
nine years ago. So this video has
been, let's say, on the search page of YouTube has been searched
for about nine years. And that's why this channel with only 3.3 thousand subscribers, has managed to accumulate
527,000 views. Look at this. This is a great example of a video that we could potentially
create on our channel. And it's called every
must known, right? Dennis Tactic explained in
13 minutes, 13 minutes. And this video has
60,000 views, right? And this channel has only
3.2 thousand subscribers. So this is a great
indication of, again, a video that has way, way more views than this
channel has subscribers. And it might not be like 600,000 views or 1 million views, but still the ratio is
there and it's crazy. And we can do the
same exact thing with shorts, for example. You can check out um, common tennis shorts
that are also searched, and you can see how
many subscribers the channels that are loading the shorts have. Look
at this, for example. This channel is called Tennis tactics and has
7,000 subscribers, and this video has 21,000 views, which is, again, awesome. So this is, again, a let's say keyword
that has potential. Let's check another
keyword that we could, for example, also use.
Let's see. Let's see. Let's just give you another
small example here. Tennis match tactics. So tennis tactics is
a good one, right? How to think, tennis
match, mental game tips. Let's try this. Tennis
match mental game tips. This is probably not
the most common one, but still, like, why not? Tennis match, mental game dips. Let's search for it.
Mental preparation. Again, Pad Murad Lou
has covered this. Right, Dennis Master Class
B paragnlu episode nine. So again, 253,000 views, it's a bit less surged
topic, as you can see. Let's move downwards. How to calm your nerves like the pros, tennis, mental training
and tips, right? 80,000 views with
79,000 subscribers. This is a serged topic.
Let's go downward. Master your tennis mindset for mental strategies
to win more matches. Again, 10,000 views,
100,000 subscribers. It is not that. Um, search. The same applies here, right? For strategy is to boost
your mental toughness. So again, 11,000 use
80,000 subscribers. So just like that, we are performing actually
research right now. So you know that tennis
strategy is probably a better video for you to create than the tennis
mental game tips. Now, the tennis mental
game tips, again, it will attract your
target avatar exactly, but it's just that if you
create a more search topic, You will attract more people and potentially
your Avatar faster. So it's better for
us, of course, to also create a tennis
mental game tips video and also a tennis tactics video, but firstly, primarily create the tennis tactics one, right? Because we want to
attract as many people as possible as fastly as possible. Now, you might have seen, right, this window right here from VQ, right, which pretty much
also gave us a score. Right? And that's exactly
what we're analyzing, if you will, by
ourselves when we're searching on
something on YouTube. The two parameters that
we're checking is, first of all, volume
and competition. So are people
searching for this? And if people are
searching for this, how many channels are actually feeling the demand for
these types of videos? In this case, in the
case of this keyword, tennis match, mental game tips, you can see that you
have a very low volume, so it's not that search, and this is the exact same
verdict that I actually also drove from this basic
research that we did manually. But there's also
low competition. So again, the best or used have super high volume and
super low competition. In this case, we have
pretty much zero volume. It's not that search,
and we also have low competition exactly
because it's not that search. And if you can see,
with this search term, which is ten inch Match
mental game tips, we also get some more data here. Now, VIQ is a plug in, and I have actually installed this plugin in my
browser, right? But there's also a
website of VIQ and I'm actually going to show you
this website right now. But for now, these are some
actual good data that you also gain when you have
VIQ as an extension. You see the search term, what is the highest views
that someone has with, you know, while utilizing
this search term, the average views that a video
with the search term gets, the average
subscribers of someone who produced the video
for this search term. And again, the top channels
for this search term, which is Paocmticlu,
playcard.com, and the tennis mentor right? So we can do another one, or I can just move you to VQ. Let's actually move to VQ. Now, if you type down VQ and
you enter their website, right, this is how the
homepage looks like, and it gives you
just some statistics about your channel and your
subscribers and your views, this is just one of my channels. And if you go to keywords
here on the homepage of VQ, you will be able to actually perform some basic
keyword research. So for the sake of this,
again, demonstration, let's type Dennis, right? Dennis Strat the G. And this is what you would
do with your keyword. You would actually go ahead and type your
keyword right here. Now, you can see
that it gives you a score with your
keywords, right? It also suggests some
related keywords, some matching terms,
and some questions. In this case, it gave
us a medium score. It gave us a search volume
and a competition metric. And right here, it actually
you got some suggestions. For example, in the
matching keywords, you see that Tennis tactics
single strategy guide has a way higher search volume in a way better ranking than the keywords
that we just used, which means that you might
be better to produce a video around Dennis Tactics single Strategy guide, right? Why? Because we have
low competition. And this is why, again, and of course, a better search volume
than the previous keyword. That's why it gave
a better score. Now, it's very useful
for you to actually utilize VIQ and you can see
also we got related keywords, matching terms, and
any other questions. And you can unlock,
like, more features of VQ if you pay for
a full version, but I probably wouldn't
suggest you to pay. What I would suggest
you to do and what I do when I do research
is that I have actually installed VIQ
as an extension in my browser and super
easy and super straightforward to do
and completely free. And when you're searching
for anything on YouTube, you got this small box right
here that pop up pops up. And you can actually
gain feedback and do research based
on this box here. Let's try something
else. Let's do. Dennis, right?
Forehand technique. This should probably be searched, right?
So check this out. This is way more search
than Dennis psychology, and it's working on the search
term in the top channels. But you can see that this is
a super, super search topic. Check this out, 1.1 million views with 485,000 subscribers. This is a search topic, right? 800,000 views with
600,000 subscribers. Right? So again, 464,000 views
with 485,000 subscribers. So we have, again, a very, very highly searched topic. Now, a small tip
here before we end this lesson on how to perform some basic research
with AI, YouTube, NGBT don't be afraid to produce videos that are crazy,
not highly searched. Do not be afraid of that. By producing videos that are currently not
being searched, you gain the competitive
advantage of actually not having any
competition, right? When I started producing videos for myself on
my YouTube channel, the keyword that I was aiming
for and the market that I was aiming for was pretty
much non existent, right? But this didn't discourage me for actually trying
to provide value, providing value with my content. And sooner or later, when this market emerged, I was the industry
leader, right? I was the person of
authority in this market, simply because I have been
producing videos the longest, and I had accumulated the
biggest amount of use. If you will, I was
Patrick Murata glu, but for my specific niche. So don't be afraid to genuinely
produce a video that you feel that resonates with who you are and what
you want to create. Right, if it's not
that searched, right? Because at ena they were here
to create based on instinct and based on gout and not based on numbers that we
see on a screen. That being said, if you want
just a basic compass on which one of the ideas that
I showed you how to create, right, to produce firstly,
this is how you do it. And now, you know, in
this video right here. So, now that we know exactly, how to brainstorm
unlimited content ideas and what is our intention
with our content, and which one of the ideas should we actually
produce first? It is time to actually move to the final stage of the
pre production process, which is some basic
scripting and spoiler alert, of course, won't be using AI to script your videos word by word. I'm going to show
you how to utilize AI to create a rough draft of what we want to be using
as a script so you can use in your production
process later on. So thank you so much
for being here. I'm going to sing you
the final lesson of the pre production
stage of the squares.
10. Write Better Scripts With Gemini: Now ending the first
stage of the scores, the first station
of the squares, which are the pre production
frameworks, right? We have installed
these AI systems to streamline our pre
production efforts, about 90%, and now it's time to finally install the final piece of the puzzle, the final 10%. And this final 10% is actually
the script of your videos. Now, huge, huge, huge
explanation point here. If at this point of the course, you believe that
we're going to be scripting word by word with AI, you are absolutely
completely wrong. We are not going to be scripting every single word of
our video with AI. This completely kills
the exact thing that we're trying to preserve here with your soul and
your creativity. You don't want to be
just one agent, right? Reading every single word by word from a transcript
generated by AI. This would completely
kill your soul. So how do we actually go
about with scripting? Now, with scripting, you want
pretty much three things. The first one is to obviously
keep your creativity and give yourself margins to potentially do mistakes,
right? To make mistakes. Look, I just made a
mistake. It's fine. Like, no one's putting you to prison because you did a small
mistake in camera, right? So, don't be afraid
to do mistakes. You should actually leave some mistakes in your videos just to show that you're
a human being, right? So you 100% should
preserve your creativity, but you should also have some
general guidance, right, of what we're going to be
talking in the video, right, and what you are actually going to be elaborating on the video. So we do want to have a rough outline of the
video that needs to be aligned with our vision of the topic that
we're creating and the target avatars
that we're targeting, but we want to preserve
our creativity. The final thing is
that, of course, we will be utilizing AI to create the rough
outline of the video. I think it's better
to state this as a rough outline
rather than a script, but we're not going
to be using JGBT. And this is actually
a new thing. For me, I haven't been testing
this new AI for so long. I've been doing this for
like a month or two months. But I can tell you
something. GBD is a language model, right? And there are other
language models, too. And I've personally
found and I've personally seen
that Google Gemini, which is like Google's
AI, creates way, way better written scripts with AI or at least
written outlines for videos with AI rather than GBD. So that's why I'm
going to show you exactly how to take all of
this information that we have, you know, given to GPT and all these interactions
that we already have had up until this point
with GPT, right? And create a prompt d of them
and input this prompt to goo Gemini to create the
rough outline of your script, which we're going to be using
to produce the video in the next lesson of discourse in the
production frameworks. So what is the first step here? As you can see, we have our
GPT, again, chat right here, and it is time to
actually find a way to extract all of
this data that GPD has right around who
we're targeting and what we're doing and give it to
Gemini. Check this out. I want you right? To create a prompt to be given to Google Gemini, to create a rough, let's say, rough outline of my next
video around Dennis. Let's see. Let's see. What
should be the next video, Dennis match strategies, right? Around tennis match strategy. I don't want the outcome to
be fully a full, let's say, word by word script, but mostly just bullet points of all let's say, the points. Oops, I'm so bad
at spelling that I should elaborate on, right? Now, based on our interaction, I want you to include
to the prompt, right, all the information
about who I am targeting and my intentions
with the content, right, to the prompt. So right? Gemini has more context. It's all about context. The more context you give to these AI platforms
and algorithms, the better the output will be. So prompt for Google Gemini, act as a content strategist
and tennis performance coach. I want you to create
a rough outline for a long form But video around
tennis match strategy. Do not write a full script, do not write word by
word explanations, only provide structured
bullet points of the key ideas that I should
elaborate on verbally. Context about the
audience, right? We're targeting immediate
club tennis players, right, so look at this. Look at all of this prompt, right, that GBD just
created for us. And this is really
just a value of interacting with BD in
the correct ways and utilizing the prompts that I
gave you in the scores here. Look at how much information GBD has about who
we're targeting, and now we can exchange
this information from one AI model to the other. Awareness level. The
audience is problem aware. They know something is
wrong, but don't clearly understand why
content intention, primary intention, education,
secondary intention, soft positioning toward a
competitive tennis community. And this, of course,
can be redone and redone with as many
videos as we want. So let's copy this, right? Copy this whole thing here, positioning, core
idea of the video. Many intermediate players don't lose because of lack of skill, they lose because they
were never taught how to think and compete
in matches, right? What I want from you, create
a bullet point, right? Outline that includes
a strong opening idea, key reasons why training
doesn't transfer to matches, common strategic
and mental mistakes intermediate players
make in matches. Right? Let's go through
the whole thing. And now we open
Google Gemini Gemini. Now, exclude the Greek, right? I'm from Greece, but
don't worry about it. It just says, Hey, where
should we get started, and right now we can
use Gemini, right? And you can choose, actually, which one of Gemini, let's say, settings
you can choose. You can choose the fastest one, the one that thinks and
solves complex problems or P, which takes about
more time to think for complex maths and code, of course, you can also
upgrade to Google AI plus. For now, let's just use
fast, but, of course, you can also use the thinking one, which
just things better. You can also choose tools
like deep research, create images, Canvas
or guided learning, but we're not going to
be using any of these. So let's face this, right? And this is the whole
prompt that was created. And this is actually just
prompt engineering at its finest because look at how
much information we gave GPT, right, prior to the
creation of this prompt. This is, like, literally prompt
engineering at its best. Right, submit, and now we wait. And just like that,
it's immediately created. And look at this. This is the YouTube
video outline why you lose the worst players. And this is actually an awesome title that you can
use for your video, right? So opening. You start with
the training match paradox. The common frustration I win the warm up but lose the match. Why training doesn't
transfer to competition? The cooperative versal versus adversarial mindset
shift, right? Lack of consequence in drills versus the weight
of a 30 30 point. Right? Common strategic
and mental mistakes, the highlight reel syndrome, attempting low
percentage winners prove tactical skill, right? Again, more and more just points that we can elaborate on. Now, listen, it's really up to you on if you want to take this and you're
ready to produce this, or you want more information on some points or less
information on some points. What I have to suggest
to you is that, again, and I've said this multiple
times in this course, never underestimate the power
of a piece of paper. Right? I love love, love to outline and script
on piece of paper. I've scripted whole courses of mine on simple pieces of paper. What I would do if I
were you is that I would see the result, right, that Gemini gave me, and I would go ahead
and write down on a piece of paper by bullets, every single point that
I choose to elaborate on from all of the points
that Google Gemini suggested. And if you feel
overwhelmed by this, you can actually
go ahead and type another prom to Google Gemini, which is keep the
script way, right? Shorter and only
give me the right, essential points to
be covered, right? So you can also give
skip the script way shorter and give me only the essential points
to be covered. Now we have way less points,
right, to be covered, the problem, the rhythm,
technical versus tactical, the three core strategic errors. And again, you can use
these for example. So I actually go through them because at
the end of the day you will be producing
this video. Go through the points, write them clearly down on
a piece of paper. So as you're writing,
you also get to think, and then you're ready
and scripted, right, and you're ready to actually move to produce
the video itself. Now, again, this course
right here is on a course on content production. I'm not going to show you
how to produce content. I have so many courses in my profile and actually content production
on how to set up a studio and how to
light up a scene and how to use like a mic
and all of that stuff. This is not a content
production course. That being said,
I'm going to use some tips in the next lesson of this course on how to just streamline
your production to, of course, without losing
your originality, right? So this concludes the pre production station
of the course. I'm super, super excited
to have it here. Congratulations, actually,
for making it up until this point,
again, this class. And I'm going to see you in the next station, which
is production.
11. Let's Talk Productions: We're done with pre production, and we know everything regarding installing this
AI exoskeleton to boost our productivity in the pre production process of our content creation journey. It is time to actually move
to the production stage. Now, I've mentioned
multiple times in previous lessons
of the squares that I'm not going to
be elaborating on production systems in
the course right here. I have multiple
different other classes on how to produce content, how to light up a scene,
where to put the lights, when to put the microphones,
camera settings, how to shoot with your
phone or shoot with a Dilar camera, editing
and all that stuff. Now, I'm making
this small video to just guide you a bit in the
production stage and tell you exactly what is the ideal video for you to produce in order to take full advantage of the learning experience
of the square sweat here. So now, again, we know
exactly our ideas, and we have multiple
content ideas. We know exactly the
intention, right, and where we want to go
with our content, right? And we have brainstorm and research the correct
topics, right? And we've checked
the competition. It is time to actually
produce the content itself. Now, the best content
piece, right, that you will gain the biggest return on
investment from, in this case, and specifically in
the example that I gave you with, you know, serving tennis players that want to move from
club players to more competitive tennis
is long form content. Long form content
is the best right? If you want to make people know, like and trust you and convert them into
customers or, you know, leads for an email list or
members of a community or if you want to sell
them a course or however you want to
monetize your audience. The best way to do this is by uploading long form
content videos on YouTube. The YouTube algorithm is
the best for attracting your exact target avatar and also nurturing them through
multiple minutes of content. You can do this too with
short form content, but short form content
is awesome from driving awareness towards
your long term content, and then we use
long term content to convert people to buyers. Now, in my opinion, after again creating more
than 10,000 hours of edited content and uploading it for more than ten years now, I can guarantee you
the best foundation to set in your content
journey is again, long term content on
YouTube because we can take this long form content and
actually automatically, with AI, cut it down and create multiple short form
content bits from it. And these short form
content bits can be then redirected on TikTok, Instagram Reels, and, you know, all of these different social media platforms that actually host short form content to drive engagement to your
long form content. So this is how your
funnel will look like. You will have your content
safe house, if you will, on YouTube with multiple long form content
pieces that both attract your target avatar from YouTube and also
nurtures them, right, and converts them into clients, and you will also leverage these same long form
content pieces right? To be repurposed in short form content
pieces and attract more people from
short form content, use here's the thing. If someone has watched only 10 seconds or 30
seconds of your content, chances are that
they're not, like, ready to buy, right, or they don't exactly
know, like, and trust you. They need to be
further nurtured. That's why, again, we use short form content to raise
awareness about ourselves, right, and make sure that
people know who we are. And then we nurture them
to our long form content, with our long term content. Now, how does an ideal content
piece look like, right? An ideal content piece. I'm going to give you
the exact, let's say, recipe to create an ideal
long form content piece. It's anywhere 10-15 minutes
when it's got down. This means that the final piece of content that you will
have after removing these awkward breaks or
any mistakes that you do should be anywhere
10-15 minutes. So you should have,
by the end of this video and at this
point of the course, a ten minute video
of you talking to a camera and elaborating on
any topic that you choose, of course, to use and
install this AI exoskeleton. This really depends on
your target avatar and your niece and all the research
that you have performed. You have a ten
minute video of you talking directly to the
camera. No editing needed. The only thing that we want is just to remove the bits where, you know, you don't talk
or you do some mistakes. And by the way, it's
completely okay to leave some basic grammatic
mistakes that you do while you're talking to your audience in the video. Like, look at the
scores, for example. I regularly do mistakes
and I make mistakes, but I keep them inside because now you know that I'm
not AI and I'm like a genuine human being connecting
with you in this video. So I believe that actually adding some mistakes,
not adding some mistakes, but leaving some mistakes
in the video doesn't harm your brand identity at
the end of the day, right? So, make sure to cut down, of course, like, huge pieces. If you take a pause and you want to check out, for example, like your notes if you have script in the video as I showed you in the previous
lesson, right? Just talk the camera, give them as much value as
you can in 10 minutes. And now you have this
ten minute content bit. Now, I'm going to give
you some more tips right before we move into
the post production, if you will,
productivity with AI and how to actually make the most out of this content bit. The first tip I have
to give you is that, of course, we want to
outline our video. Not exactly script word by word, as I showed you in
the previous lesson, but outline the key talking points that
we want to deliver. This could be like five or
six different bullet points. So whenever you feel lost and
you don't know what you're going to say after just look
at your piece of paper, see. Okay, now I'm moving
to 0.3, which is this, and you look at the
camera again and you elaborate on 0.3
and 0.4 and 0.5. You don't want to be
scripting word by word. I feel like scripting
word by word really diminishes your own character and your own soul
in your content. And this is exactly
what we're trying to preserve in this
course right here. It's actually part
of a value position that I promised you guys in this course right
here that we want to preserve our soul
and our creativity, and we just want to
enhance everything else and streamline
everything else with AI. So I want you to remember
that, yes, sure, we want to script our
videos and make sure that our talking points are on point, and all the points
that we're covering on the video appeal to our target avatar and the problem that we're
going to be solving. Then again, you just don't want to script word by word and just read everything word by word like you're saying the
news or something, right? People actually want
genuine human connection, and you're delivering
this genuine human connection by, you know, improvising a bit and making small mistakes, it's
completely fine. So that's the first point that I actually want to deliver. I want you to know that it's
okay to make small mistakes. Just have a rough outline
of what you're going to be talking on your video. The second point I
want to make, and it's actually something that
I understood after creating multiple hours
of content and not being aware of it is
that check this out. The process of creating content is relatively
lonely, right? So you're in a room
and you just have a camera and you
just see the camera. You don't see, like,
people viewing you. But the truth is that
tens of thousands, if not mills of people can potentially view
your content, right? And when you think of this
as a content creator, you start referring
to people as a mass, as like a group
of people, right? And this is actually wrong. When you're talking
to the camera, you're going to be
talking to one person, exactly like I'm talking to you right now. Cause
check this out. The process of consuming content is also an individualized
experience. You're probably viewing this
video by yourself, right? You don't have, like,
five other guys or girls on your room
viewing this video. I mean, you may, but
chances are that you don't? This is an educational video, and you, the viewer, are
viewing it yourself. That's why me as the creator, I'm referring to you
specifically to one person, and that's what I want you to do on your content
creation journey. I want you to be fair to your audience as you're talking
to one of your friends. But one of them,
you're talking to a singular person when you're delivering value
with your content, especially in
educational content. And chances are that if you've stick up until this point
in the course, right, you're someone who likes
to take action, not only, you know, view videos and inspired by
videos, and that's it. You actually like
to take action. You took action by
enrolling in this course. And you probably deliver some sort of
educational content. You want to educate people.
You want to solve problems, and solving problems is an
educational experience. And educational content is delivered from one person
to another person, not from one person
to a group of people. A type of content that is
delivered from one person to a group of people could be
a major sporting event. Right, or some sort
of, again, sport, some sort of challenge
or entertainment videos. But most likely, if you're here, you are creating some sort
of value driven content. This could be
educational content. These could be tutorials,
right, reviews, something that
educates people and solves problems
through information. So refer to your audience as you're referring
to one person. That's super important. The final tip that I
have to give you, right, regarding this content
production stage is that, remember, as funny as it may sound, and as premature this might be in your content
creation journey, you are the CEO of
a media company. 'Cause guess what? There
are problems, right? The market that you have chosen, there is a market,
there is a niche. You have a target avatar, this target avator has problems, you're solving
these problems with your content with your
expertise, right? It's just that the solutions
of the problems that you deliver are packed in the form of information and delivered automatically through
these algorithms. I want you to approach
this as a professional. I want you to
imagine that you are the CEO of a media company, and every single video that
you create is an asset right, that attracts the
exact person that you want to serve with your offers and with your products. This is how a complete content creator
approaches videos, right? And that's at the end of the day the intention that
I want you to put behind every single
content piece you create. You don't create
videos just because it's a Tuesday and
you weekly upload, and you don't create videos just because you like
creating videos. Of course, you do like creating videos, but at the
end of the day, every single video that you produce is an asset that can be leveraged multiple
times to attract your ideal customer
and potentially, of course, sell your
product, sell your offers. If this is the route
that you want to go to. So remember, your
videos are your assets. Take them seriously,
and you need to leverage them as
much as possible. And that's exactly, I think, an awesome transition to the
next part of the scores, which is the post
production section. In the post production section, I'm going to show
you how to leverage, how to do exactly that, how to leverage each
and every single one of the content
assets that you create. I'm going to show
you how to take this ten minute video
that you just shot. Again referring to
your target Avar solving the problems
of your target Adar. And again, leverage the power of artificial intelligence to
cut this video down into multiple short form content
pieces without you needing to input more units of energy and more units of
time automatically. Again, with AI. So now you're able to attract more of your target audience, more of your target Avor to
view your long form content. So relax, stay calm, refer to one person in
the camera and think of every single video of yours
as a media asset that just builds up and piles
up and compounds on your content business or your the small media environ
that you're creating, right? View your notes, view
your outline, right, keep like a list of all of the points that you want to tackle on your video, and everything's
going to be great. Now, to move to the
next dozen of scores in the final module
which is going to be the preproduction, the post
production, I'm sorry, and distribution of content, all you need is a small
ten minute content piece. Right? You can take
out your phone. You can stabilize
your phone somewhere and just talk to your phone, talk to your target
out there, solve this exact problem
that you've chosen. You've brainstormed, right, the previous modules
of the squares. And now it's time
to show you how to completely exponentially
grow your reach and your leverage with
this AI skeleton that we are installing to your content
production journey. So I'm super excited to have you here see you in the final
module of the scares, which is going to be the
post production section.
12. Add Captions Automatically: Welcome to the post
production section, the post production
installment of discourse. Now, in this series
of the next lessons, I'm going to show you
every single step in the post production process, which you can use AI to
leverage your output. And again, without doing anything after
producing the content, just making your life
super, super easier. Now, up until this point, we have a ten minute video produced with pretty
much nothing. Maybe you have got out some
parts which, you know, you did some mistakes
and you didn't like them or you had to reshoot,
and that's it. You just have 10
minutes of content. What is the easiest way to just add value to this media asset, if you will, right off the bat? Well, this is by
adding captions. Adding captions is going
to be your best friend, especially for long
form content, right? Evidence have shown
that long form videos that actually have
captions installed, right? So captions rendered in the
video before you export, not captions
automatically generated in platforms like YouTube, kilter or whatever you
plot your content, right? Just videos that have captions
inside of them before you export just tend to
capture engagement better. So this is the first thing that we will do
with our content. We're going to be
adding captions. Now, of course, you can add
captions with AI, right? If you were to
manually add captions, I wouldn't even
mention it on a video, but you can do this with
AI in some seconds, right? It's super, super easy,
super, super straightforward. So what are we
going to be doing? Let me show you
exactly here. So what I have here is CapcAt. And CapcAT is a completely free video editing
software that you can use, and I actually always recommend people to use
when they're starting out. I personally edit my
videos in Fanta Cut Pro, which is, like, a more sophisticated and
more professional, if you will video
editing software. Bob, you can definitely get
the job done in Cap Cod. So what do we do
now? Right here, you got your timeline, right? And we don't need to, like, understand everything
about Capco. I'm just going to be
clicking some buttons. But right here you
have your timeline, and we want to be dragon
dropping the video that we just
produced right here. So that's exactly what
I'm going to be doing. Let me open my movies, and let me just
choose one video, and let's say that
I shot this video. So this is a video of
mine. It's called How to Create I think online course slides or something like that. And just like that, I
uploaded the video. Now, this is, in fact, a ten minute video of me
just holding the camera and talking to the
camera and showing stuff on my whiteboard, right? So really straightforward,
this is a great example of a video that you could
have also produced, right, previously in the production segment
of the scores. Again, it's just a ten minute ten minute video
of me just going through information
information information value from my whiteboard. So let me zoom in a bit so
you can see what's happening. And if I click on Play,
let me just increase the volume and click on Play so you can see how the
video looks like. Course promo video is arguably the most important piece
of your course puzzle. And in this video, I'm going
to show you exactly oh maze. Alright? So, super
straightforward. Again, I'm talking about
the course promo video, but it's really relevant
what I'm talking to. It's not a tennis related video. I know it could have been
a tennis related video, but just for
demonstrative purposes, I'm just going to
show you how to add captions in literal seconds. So how do we automatically
add captions and how do we caption
our long form videos? Keep in mind that when
we're gonna be transforming this long form video
into shorter videos, like, automatically
captions will be installed and
everything will be synced. But this, if you want to
upload it on YouTube, it would be great to
add captions manually. Through Capcat.
So what do we do? We click on the video just
as I've clicked right here, and we go to captions on the top left of your
screen in CapcaD. And in captions, you
go to auto captions. You choose your spoken language. In this case, it
is English, right? And we click on Generate
and we wait, right? It is a percentage based. Again, waiting process, so
you wait for like 30 seconds, and the captions will be
created just like that. Once the captions are created, we will be able to tweak the
captions and, of course, also change the wording
if the AI again, made some mistakes in
understanding our voice. For example, in the
case of this video, this video was shot
in a room with echo, and it's completely normal for AI to potentially misinterpret
some of my words. So we're going to be scanning
the entire dialogue and the entire transcript of
the video to check again, for any mistakes before
we export the video. So just let's wait
five more seconds, and I think it will be done. Right. So the captions
are actually generated, and let's see immediately
without tweaking anything how the captions look
and what we just created. But just like that, you can
have captions on your videos. How crazy is that? So
let's click and play. Your course from
video is arguably the most important piece
of your course puzzle. And in this video,
I'm going to show you exactly how you names. I personally created about 45 courses Alright,
how cool is that? I mean, it really looks good, and we can keep it as it is. Like, really, we don't need
to do anything crazy here. But just for the sake of
it, let's actually try and tweak the captions
exactly as I would. So the first thing that you need to do is that you need to, again, select all of
the captions, right? You can see that I just selected
all the captions because they're highlighted right
here in the timeline. When you select all
of the captions on the top right box right here, we will get all of these
options to tweak the captions. And due to the fact that we have selected a whole
range of captions, we are now able to again, every change that we apply here applies to all of the
captions in the same time. Which is, like, super cool. Now, we can change the font. For example, my favorite
font is pop ins, right? And you can, of
course, feel free to copy this and use it
on your own, like, content creation, caption,
let's say format, right? So use pop ins, they just
look better, in my opinion. The phone size, I
don't like to change, so you can keep it
as is the color. I also like when the
captions are white. I feel like it's more
straightforward. But due to the fact that we
have a white backdrop in most of the video due to
the um the whiteboard, I actually like to
add a background. So let's click on background, and now we have
enabled background, and let's change the color or the opacity. It's
one of the two. Either change the color and I choose a gray color
or I leave black, and I tweak the opacity. So usually, I think this
opacity of 40% is better. So it just adds, let's say, a small gray backdrop
to our captions, and I feel like it looks great. You can round the rectangle,
which is way better. I just rounds the
edges of your caption. I think it looks way better
with a rounded rectangle. Let's do 60% round
rectangle, right? And now, just like that, our captions are rounded, and you can see this applies
again to the whole video, which is awesome and I feel
like it's super engaging. Another thing you can
do is, of course, change the size of the
phones. Look at this. You can change the size and
make it bigger or smaller. Let's choose size four, right? So this is how the captions
look at size four. I feel like it's
absolutely awesome. Now, now, I clicked the way and you can see I diselected
all of the captions. But look, in the video,
if you click on play on a random part of the
video, look at this. And doesn't require
so much energy. This is what we aim to do with our introductory video in
order for us to apply, again, these elements that we discussed about right now
our introductor video, we follow the x. And I really like my fonts. I really like the way that
I write on the Whiteboard. So, what else can we choose
and tweak on our captions? And again, this is
super straightforward, and I think that the
videos almost ready. But again, if we select
all of the captions, just as I did right now
and we go to captions, you can see that we can see
the whole transcript here of every single sentence that
I've said and how they are, again, divided into
different captions. And maybe, let's go in
the beginning, maybe, you see, we don't want to have such big sentences every
time that I say something. For example, your course promo video is arguably the most. What if I just want to
do one caption line? Your course promo video and
then is arguably, right? And then right, the
most important piece, then of your, again,
course puzzle. And in this video, I'm going to show you
exactly how to nail this. You can just make the
captions shorter, right? And this just makes the whole
thing way more engaging. So if I were you, those are the changes
that I would apply, and those are the changes
that I personally apply into every content piece that I
choose to caption with CAPDAD. Step one is to import
the content piece. Step two is to actually create the automatic
captions with AI. Step three is to choose captions
and change actually how the captions look by changing the font and changing the
backdrop of the captions. And then step six is to actually
go ahead and read this, read the transcript, make sure that everything is aligned. What you're saying,
and it's the same exact thing with
what you're saying. And if you want, you
can make the captions shorter, just as I did here. You just click, right, and you click on space. So let's see how the
shorter captions look in the beginning
of the video. Your course prone
video is arguably the most important piece
of your course puzzle. And in this video,
I'm going to show you exactly how names. Right? And it's super
straightforward. I think it's way better
actually than before, and I usually just keep this. And this is how you create
long term videos for YouTube. If you manage to solve a ten to 15 core problems of your target avatar and apply these techniques
that we talked about, you will be attracting
your target avatar. And again, your
long term content and YouTube will
be your safehouse, your content save house, which you just can keep on building upon
and building upon. Now, the question is,
how do we attract more people to view our long
term content on YouTube? It's a shame not to
utilize the power of short form
content algorithms, and it's super easy now to have this content asset of ours, our first ten minute video. It's super easy to
cut it down and distribute it in short
form content algorithms. So that's exactly what I'm
going to show you how to do in the next lesson of the scares with an
awesome AI software, but we completely change
the way that you again, approach short term
content, right? I'm super excited
to have you here, see you in the next lesson of the post production
station of the squares.
13. Enhance Audio Using AI: Know how to add
captions to our videos. And there's actually
one small missing piece to make the most out of
your long form video if you want to engage
people more and actually tweak more things in the post production
section of your video. And this is actually voice enhancement.
Now, here's the thing. If you are, let's say, a beginner content creator
and you don't have a studio space with big
microphones and lights or even if you're just shooting
with your phone outdoors, the biggest mistake that
you're probably going to have, but you also probably
don't know it yet is audio quality because
here's a small tip for you. People will stick through a video that has bad
image quality, right? Bad video quality,
but good audio, but they will not stick
around for a video that is shot at four K and has
amazing image quality, but the audio quality is bad. Audio is a super important
subconscious indicator that makes people actually stick throughout
the whole video. We've seen ASMR videos
with amazing, you know, audio stimulation make people, you know, stick through the
videos for hours, right? So it's important for you to actually focus on
making sure that the audio elements of
your video are on point. Now, you're very lucky
because currently with AI, it's so easy to actually
take a video that was recorded with a bad microphone and actually make it sound good. Now, there are two
different options regarding software that we
can use to achieve this. The first one is
with Adobe Studio, which is the software that I'm going to show you right now, and it's again, super easy. We're just going to
be basing our video our long form video that we
have created in the software, and it will give us the
correct audio which is enhanced and ready
again, to be used. And the second option is
while utilizing the power of the final software
that I'm going to be revealing in the next
lesson of this course. Both of these software
work amazing. Me personally, I like to use Adobe Studio due
to the fact that Adobe has an awesome
track record of helping creators throughout time for more than ten years. I have been using
Adobe software, right in Adobe products, so I genuinely feel like they have more information
around content, and they can actually help us better with audio enhancement. So enough of this introduction, let me show you
exactly how to enhance the audio of your
videos with AI again, with just the click
of some buttons. So, this right here is the website that
you want to visit, and it's called Adobe
podcast, right? Adobe is this awesome brand that has been helping graders
for more than ten years. And, of course, this is
their podcast version, which means that
they have all of those studio tools that
will elevate your voice. More specifically, we have three different tools
that we can utilize. The first one is the
enhanced speech tool, which is the one that, of course, we're
going to be using. The second one is the
caption video that just adds captions to your
videos for social media. But this we already
did in CAPCat, so we don't really need the caption video section because, again, I have tried the caption
video from Adobe studio, and I actually think
that Capcat has a better offer regarding captioning videos because
we can tweak the fonts and everything that we did in the previous lesson of this course. And we also have this
conversion from audio to video. So you can create
a small audiogram to see your audio levels, but this is for a bit more
advanced creators that also, are more sophisticated
around sound. So the one that we will be
using is the enhanced speech. And you can see, like,
more information about how this
whole thing works, and Adobe podcast works. It is in general, a
good software to use, and it's again completely free. So you can use it
completely free. You don't need to
pay for anything. So how do we do this? You click on Start Enhancing, right? And right here, you see cleanup audio for free
with AdobPodcast AI. They say completely again
free AI tool that you can use to enhance your videos and your congregation
experience even more. So, see, enhanced speech
makes voice recordings sound as if they were recorded in a professional
podcasting studio. So let's here an example, right? And I'm not going to
be importing the video because it's already enhanced. I did this already, but
you can see an example, again, you can use it completely for free. So let's
hear a sample. I'm in a conference room
with the window open, and it's pretty
echoy in here, too, not the best place
to record audio. Alright, now, if
we enhance speech? Yeah, with enhanced speech, all the background
noise and echo is gone as if I recorded this
in a professional studio. Look at this. I'm in a conference room
with the window open, and it's pretty
echoe in here, too, not the best place
to record audio. So just removes completely
background noises and isolates the main
subject and also enhances, like, the speech of
the main subject, which is absolutely amazing. Now, of course, there are paid features for video
support and everything, but just for what we're
doing, this is awesome. You're gonna be
dragging and dropping your video right here. You're gonna be clicking, of
course, on enhanced speech. And once the speech is enhanced, you can be download the
enhanced voiceover, right? The enhanced, let's
say, voice file, which then we can import to
our video editing software. And just like that, you have enhanced speech
with Adobe podcast. So again, this was a super, super short lesson just to show you Adobe podcast
and the awesome. Again, way that you can enhance your speech in literal
seconds with the software. So now, just to recap, we have added captions
to our videos. We have enhanced the
voice of our videos, and we probably have, again, a six to ten minute
long form video with captions with
audio enhancement, which is ready to be uploaded on YouTube to set foundation for our content creation funnel in which we're going to be
attracting our target avatar. So what is the final piece
of the puzzle, again, to install completely this
AIX skeleton and just leverage as much as
we can the power of artificial intelligence to boost our productivity
with concreation. Well, it is to turn this long
form piece of content of ours to multiple
short form pieces of content completely
automatically. Now, the next lesson
in the next lesson, I'm going to be
doing exactly that. And trust me, when
I tell you that it will literally work
like magic, right? You will have your
mind completely blown just as I have
my mind completely blown every single
time that I use this crazy software, right? So I'm super excited
to have you in the final lesson of the course, which I'm going to
show you how to turn a long form video clip into
multiple short form videos, right? See you in
the next lesson.
14. Turn One Video Into 10 Shorts: Ladies and gentlemen, I
would like to welcome you to the final installment
of the scores, which is arguably the
most important lesson that we'll have across, again, this whole class. And this is around content
distribution, right? We're currently able to take one long form content
piece and, again, transform it into multiple
short form content pieces, just like that with a push of a button without doing
anything, right? And it's going to go crazy. So let me show you exactly what I'm talking about and how you can actually apply this
to your content journey. So let's say that this is actually your long form
content piece, right? And again, in the case of what I designed with My Target Avatar and
My target audience. This could easily be one of the videos that I would shoot. It's called mental preparation
tennis Masterclass by Patrick Madaglu. Obviously, I'm not
Patrick Matalu and I haven't shot
this video, but again, this applies to literally
like every video, and this actually kind of looks like a long term video
that we would shoot. If you can see, it's 6
minutes and 40 seconds long. It doesn't have
any crazy editing. It's just, you know, Patrick sitting and talking to the
camera. Check this out. And time to think, did you
know that the time that you actually really
play tennis during a match represents
less than 20% of the? So as you see, like, Patrick is just talking to the camera, there
is no crazy viral. There is some sort of
audio enhancement, but there aren't
even captions here. So let's see what we
can do with this video. The first step is
to actually copy the URL of the video
if you're planning to, like, divide into short form clips a video that's already
uploaded on YouTube. If it's not, you can just use the file that you
have exported from CAPCat or your video
editing software of choice to your computer, right? And the second step is to open this crazy softer right here, which is called Opus Clip. Now, I have been using
Opus clip for so long, and it's literal magic. Like, it's one of the best AI video clipping tools
that you can ever use, and I'm not sponsored by them. I'm just literally
shouting them out 'cause it's insane.
And check this out. The title is even crazy. One long form video,
ten viral clips, create ten times faster, right? So again, Opus clip turns
long form videos into shorts and publishes them to all social media
platforms in one click. So in one destination, you not only produce
more content, but you can also automate and streamline distribution
of videos, which is absolutely amazing. And it just works like this. You input one long form video, and it just cuts
it down with AI, two short form
videos that are also designed to appeal to
different algorithms. For example, TikTok algorithm, Facebook algorithm,
X algorithm, right? LinkedIn, meta,
Instagram, everything. It's trusted by
multiple creators, and it simply works. It uses AI to analyze and
transcribe your video. And then based on what you're saying and historic data that it has based on viral videos that have been
going viral, right? I transforms your video, and it also adds caption. So again, Again, it automatically puts
the latest videos from your YouTube or the cloud, so you never miss a
moment to clip and share. It has auto editing. So again, it automatically
clips, captions, reframes, add virals, and enhances
the audio of your videos, and it also has auto scheduling
if you want to be super consistent with the
videos that you upload, which is literally. Crazy. So how do we
use, again, Opus clip? If you paste the link
of your video here, you can literally click on Get Free clips and you
will get free clips. It needs a bit about five to
10 minutes to render, right? Or you can literally upload your files from your computer. So if you move along with
this process which I've done, you will be redirected
into this page right here, which is inside of Opus clip. And inside of Opus Clip, you have so many different
things that you can tweak, and maybe I even produce some sort of class
around Opus Clip, this is literally
one of the most potent and efficient tools that any content
creator can have like in 2026, 2027, right? And you paste, again, your link here or you
upload it manually, and you get your clicks
in literally one clip. Now, this is the other things that you can do with Opus clip. You can turn long
form like to shorts. You can add AI captions. Video editor, speech
enhancement, right, AI reframe to change the cropping and the
framing of your video. You can add viral and, of
course, add an AI hook, which literally like creates
it scans your voice, and it duplicates your
voice as an AI avatar, right, which is, like,
absolutely insane. Now, what I've done is that I've pasted this video right here, right, of Patrick
Mada glue, right? I've copied the URL of the video and acting like
this is one of my I videos. I pasted it here, and I clicked on Get clips in one click. And it rendered and
it's right here. It expires in six days. So let's just see what Opus clip created out of this
long form video of mine. And look at this. We've got one, two, three, four, five, six, seven, eight, nine, ten, 11, 12, right? 13 different videos. Now, these videos aren't only captioned and
they have viral, but you also get
a virality score. For example, this video has a 99 out of 100 virality score, which means that based on the historic data
that Opus clip has, this video has the
highest chances out of every single video that we produced to go viral.
This has a 92. Right? Vial D score 85, and it goes from the
highest vielD score. So the video that you
have the best beds of going viral to the video that has the least beds
of going viral, which is this, which
has a 60 viral D score. So let's actually go ahead
and analyze the video that has a 99 VLDscore. And as you can see, by
clicking this video, you can post your
desired platform in literally like
one click, right? You can download your
video in HP quality if you want to manually post it or
schedule it by yourself, or you can literally go ahead
and edit the clip yourself. So let's click on play
and see this video. For you. Take this out. How many times per year, do you lose a match and you end up the match thinking
that your opponent was much too strong and that you had no chance to win the
match? Not many times. No, no, no. Most of the time, you end up the match thinking
that you could have won. And when you say
that to yourself, I hear I should have won. So what should you
have done to win? Do per year. How crazy is this, right? And it just works. And again, you can
export the HML, the XML, if you want to edit
it in Premiere Pro, which is something that
probably you don't want to do. You can unload HD. You
can edit the clip. You can add an AI hook. You
can enhance the speech. You can add virl and
you can also change the aspect ratio and
publish on social media. How crazy is this platform here? And look, it gives you an
evaluation of the hook, the flow, the value
and the trend. So again, the hook is like, A, it's an eight year hook. How many times per year
do you lose a match? The flow, again, the transcript clearly sets up the problem, adding a brief overview
of the solution to come good enhance
anticipation, right? And look at this. Again,
let's see the video again. Here, you lose a match and you end up the
match thinking that your opponent was
much too strong and that you had no chance
to win the match. How cool is that? Let's
see the next video. It's like a 1 minute
video now and it has a 92 Valte score. How do I progress
on the mental side? There are two key
moments that as a player you should use to be mentally
efficient in matches. Before the match,
what I would call the preparation and
during the match, which is between every
point, at every changeover. Today we're going
to talk about it. It just works. You know, listen, it also got me engaged
just watching, but I am interested in tennis, so it makes sense. But now, look at how
many different clips you have with one long
form content clips. Look at how many
sorts you got just literally one long
form content clip. And, like, by entering Opus, which is, again,
completely free. Like, I didn't pay a
single dime to have all of these videos created
and produced. Now you can schedule
them, right, to upload them to your
destinations as is. So as you can see, we like, literally automatically,
like brainstormed ideas. We underlined our
intention, right? We scripted our videos. We outlined the key
points of our videos. We produced our videos, right? Then we added
automatically captions. We added automatic
voice enhancement. And then after we
uploaded the video, now, we got to trim it down
into 13 different shorts. Imagine creating spending
the time and energy to shoot 110 minute long form video as is without needing
even to edit it, and then you also have 13 short form content clips to leverage and bring eyeballs
to your long form content. This is the power of AI, and this is the whole value preposition of the
course right here. And I think that it
was super easy to follow long and super
self explanatory, like how you can literally install this AI exoskeleton
to your content, to boost your productivity
as a content creator. It has never been easier to
become a content creator, but it has also, again, the barrier to
entry is super low, which means that many
people can do this. This also means that if
you want to stand out, you need, again, to install the correct systems to your
workflow and remove friction. And this is exactly what
I showed you and what we've been through together
in this course right here. So thank you so much
for being here. I genuinely believe
that the lessons here are super valuable and you're
going to have so much fun, again, working on this and actually applying the
knowledge that you learned. And I'm going to see
you in the final thank you message of the course.
15. Thank you Message!: So congratulations for making it up until the end
of this course. You belong in a
very small, again, percentage of people who
not only showed up for each lesson but also
played full out and consumed the whole
content of the course. I really, really respect that, and I would love to meet
you and talk with you. So if you enjoyed this course and you found value
in this course, and you want more value from personally, as your
coach, you can book a one on one session to have me guide you personally through
your content journey. So again, thank you so much for being here and for consuming
this whole course. I have so many other different
classes which I think that are going to be super
valuable for you if you are a content creator. And I'm going to see you in
the next class that I create.
