Take Your Social Proof Online to the Next Level ↗️ | Therese Eriksson | Skillshare
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Take Your Social Proof Online to the Next Level ↗️

teacher avatar Therese Eriksson, QUEEN OF VIDEO

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      2:16

    • 2.

      What you will need

      0:59

    • 3.

      Why you should do Video Testimonial

      2:26

    • 4.

      Length of a Video Testimonial

      1:44

    • 5.

      Pros and cons, Zoom vs High produced video

      3:15

    • 6.

      Examples of Testimonial videos

      5:52

    • 7.

      Don't do these mistakes

      2:07

    • 8.

      How to set up automatic scheduling - Part 1

      4:28

    • 9.

      How to set up automatic scheduling - Part 2

      6:07

    • 10.

      Prepare your customer

      4:15

    • 11.

      Your Preparation

      1:36

    • 12.

      The Interview

      3:57

    • 13.

      Editing Part 1

      7:27

    • 14.

      Editing Part 2

      3:39

    • 15.

      Export your video

      2:35

    • 16.

      Distribution

      1:29

    • 17.

      Conclusion

      1:25

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About This Class

In this class, the Swedish award-winning filmmaker Therese Eriksson will walk you through how you can take your social proofs to the next level by easy creating video testimonials through Zoom with your happy clients.

Use your videos EVERYWHERE, on your website, on your sales page, on your social media and in emails. Well, everywhere and build your authority and attract your ideal clients while you sleep.

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Therese Eriksson

QUEEN OF VIDEO

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Level: Beginner

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Transcripts

1. Introduction: Hi, beautiful human, and welcome to this course. I'm super grateful and I'm honored to have you on this journey together. This will absolutely help you to attract easily your high-paying customers. I'm your instructor for this course and my name is Therese Eriksson, and I'm an award-winning Swedish filmmaker. I do a ton of content creation with video online. I've been doing videos online for a long time. Both for myself, but also for clients. I suppose that you know what the best marketing is. That is, of course, word of mouth. But do you know what the second-best option for marketing is? The second best is video testimonials. I'm super excited to teach you in this course how to take your social proof on your website and to your marketing online, to the next level. I will take you on this journey on how to create Zoom interviews with your clients that will sell for you. As a filmmaker and content creator, I have produced a wide range of different testimonial videos. Everything in between, very easy Zoom interviews that I want to teach you here, but up to very complex storytelling videos. By the end of this course, you will know how to do Zoom interviews with your clients that will do the selling for you. Now, in the resource tab below, I've put down some materials in a PDF, that I hope that you will find very valuable that will help you to create these videos. Are you ready to begin? Let's get this party started, bring else pen and paper. Let's go for. 2. What you will need: First, in order for you to do these video testimonials, you will need, a happy client, Zoom installed on your computer, an editing software. I am in this particular course going to use Adobe Premier Pro. But if you have any other software that you are familiar with or if you use our free software, feel free to do that. I'm just going to share my workflow and how I do it. Basically its working in the same way, but this is not an editing course. If you want to dig deeper into data and learn more, I think you can find a lot of different courses online on Skillshare, but you can also find it on YouTube, and I also have some editing courses. Now when we have got that out of the way, let's continue. 3. Why you should do Video Testimonial: You might already have some ideas on why you want to use videos and why you want to create them. But now, we will dig a little bit deeper, and I hope I can inspire you to get started right away. If you find this course valuable, please make sure you are not selfish and keeping it to yourself. Make sure that you are spreading it to your coworkers, friends, or other business people in your network so they also can make their business grow. Let's continue. You probably know, or maybe you haven't reflected on it, that no one believes in written video testimonials anymore. In the modern society, with the technology, it's so easy to fake. Basically, it's just to Google a name, and you will get up a picture, and you can just write a text, and you have a testimonial. It is much harder, though, to fake a video testimonial. Of course, you can, but is much harder. In a video, we can see facial expressions. I can see how you move. I can see how you talk. I can resonate with you. If I feel that we are the same and I see that you have got a result from a problem that you have been facing. Maybe the same problem that I have. Well, if you say that you recommend something, I have trust in you, and I will absolutely do what you say if you recommend me to take a course or buy a product. You can be standing all day long, downtown screaming people in their ears and saying how good your product or service are, but if you don't have anyone that they are confirming that they have got results from your product or service, well, no one is going to listen to you, honestly. You need to show real results from real people. Isn't much better to have a sales force that are driving traffic to you, that people are recommending you and your product or service? Of course, that is better. Of course, word of mouth is always better. If you can capture that on video, I promise you it will do so much for you. So show them. 4. Length of a Video Testimonial: Let's talk about length of a testimonial video. How long should it be? I love one thing that you have to keep in mind when we are talking social media, we're talking videos, this is a rule all the time, is that the shorter the better. But you still need to tell the story that you want to tell. People only care about the nitty-gritty and the most important parts of the video. From a testimonial video, they only want to know that they will get result with your product or service. My old media teacher always told me, kill your darlings. That sounds weird maybe if you never have heard that expression before. But what it means is that you should cut out all the BS all around it and just keep the nitty-gritty and the most important parts to tell your story. I want you to keep that in mind even if you're doing video testimonials, or if you're writing, or anything, you need to keep it relevant first because our attention span these days are so short. Even if you're doing a video testimonial that is maybe 15 or 20 minutes long, you do not use all that. You always take out the best parts. I would say that your video that is going to be posted online should not be more than two minutes and maximum three minutes long. But then it needs to be very, very interesting all way through. That was everything for this lesson. I see you in the next one. 5. Pros and cons, Zoom vs High produced video: How do you know if you should do a high-produced video testimonial or if a Zoom recording is enough? For me as a filmmaker, it is very important to have as many high production videos as possible, because my brand is reading quality and I want the people to know that if they're working with me, everything is on top of the line and it's high-quality. Depending on what you're selling and the quality that you want your brand to have, that is going to decide what will suit you best. Also, your already existing skills and knowledge regarding video creation will decide what you should be focusing on, if you should have Zoom recordings or a more produced video testimonial, or you can hire a freelance videographer to shoot it for you. To help you decide on which road you should go, if you should do a Zoom recording or a high-produced video testimonial, I'm going to list some pros and cons on each. First, let's take a look at the high-quality productions. One of the first pros in doing high-quality productions is that, of course, the quality. You will show that you are a more luxurious brand that probably charge premium for your services or products. Further on, you can capture B-rolls during the moment that you are spending with your customer. If you are filming out testimonial video, you can capture them in their environment and adding a little more oomph to your story. Lastly, I want to address here that when you are out shooting with your client and doing testimonial videos, phase by phase, you can actually build more relationship with your customer and maybe you end up doing more work together. That have happened to me. Let's go over to the pros when you are doing Zoom testimonials. You get a more authentic look. If you are a global company, you can capture video testimonials from all around the world. You have a low production cost, you have a quick production. Let's go over some cons when you are doing the high production video testimonials. You often have a quite high production costs. You need to travel to your customer. That can take time and it can also cost a lot of money. It takes longer time to set up, to fix the lighting, to edit off, etc. Sometimes, I have felt that it can be a little bit tricky to find the time that suits both of us. Some filming skills and equipment is required. Let's go over some cons on Zoom testimonials. You can't capture beautiful B-rolls. Internet connection can be poor sometimes. You can get pixely and low-quality videos. The customer may do not have any good camera, lighting, sound, etc. I hope you are now a little bit more clear on what video you should produce and what suits you. I will see you in the next one. 6. Examples of Testimonial videos: [MUSIC] To give you some inspiration, I'm now going to show you some of the video testimonials that I've been doing for myself, but also for clients. First video I want to share with you is from a client of mine that is located in Canada, but her customer was sitting here in Sweden. So I went to her and filled her video testimonial. I wasn't expecting it to be as much work as it was [LAUGHTER] to be honest. So how has it changed for good? For good, it has made me look at absolutely everything in my business that I needed to take a look at, and that I have been putting on the side like, I'll get to that later. I want to work on this. You always work on the things that you really like to work on first and then you never get to those other things. But she forced you to do that. Every single day we had to work on these things. That was a lot of work, but it was well worth it. We learn by watching other people. So Bianca is an excellent example of someone that works really hard. She's building a lot of businesses. She's doing a lot of great things. It helped me to see that if I think more strategically in my business versus being, well, we'll see what happens. No, you need to create what's going to happen in the mindset around like setting a schedule for quarters and thinking in quarters. That's something I've never done before. I've always thought monthly or annually and she had us break things down into quarters, which was also very helpful in setting calendars and just getting processes and systems in place, which I love. The investment is negligible compared to what you're going to get if you are serious about wanting to run a business. I chose to be outside when I was recording this video because I wanted to have a natural feeling, because that was important to my customers and brand. Also wanted to capture the natural light that we had outside that day. In film-making and when you are doing interviews, positioning is very important. So in this case, when I was doing her interview, I was positioning my object to the left in the camera and I was sitting on the opposite side behind the camera. In film-making, this is very important. When you're doing interviews, you want the person to look at you and not into the camera. In this case, I made the interview and the testimonial video very simple. It was just plain without any B roles. I covered up my questions by using a technique where I was zooming in on each second clip. So first, I was zooming in, I was asking a question, cut out my question, and then I was zooming out on her answer. I was working like this on each question that I was using in the video. Next example I wanted to share with you is a little more low production costs, where I was helping a client of mine to capture his clients that have went through his program, where he was teaching them how to pitch for investors, for them to give money into their startup. This client also had a lot of customers that was globally. Zoom was really good for this. Our experience of the five weeks of investment readiness process was interesting. We didn't expect it to be that intense. We didn't expect to answer or think even about the subjects that Bjorn put in the process. For us, it was unexpectedly efficient and interesting and really valuable that we three founders stick together and thought of the parts of our venture path. But we would never made it alone without this program. As you can see, the quality of the video was quite poor but the point came across. The point was to show that even though this is a really high program, that they were paying for, it's a high ticket course. They got really good results from the program. I'm going to share one last video testimonial with you. This is one shoot for myself. This one is a more high production testimonial where I use B roles and more storytelling in my video. FOREIGN]. As you can see, I have captured some beautiful B roles that I've used in-between questions. I've covered up my question to the next answer that the customer is answering. I hope these videos have given you some inspiration on what video you can create. [MUSIC] 7. Don't do these mistakes: Lot of times when I've asked the client if they want to be a part of a video testimonial, they reply to me and say, okay, I can feel myself, what should I say? First answer to that person that is sending me that request is no. I want to tell you that you should never lose control. You need to have control over this. It is your brand and you absolutely need to have control over the production. I made a mistake so many times when people have replied to me and said yes, sure, I can do a video testimonial. What do you want me to say? I have replied with, well, do you have anything nice to say about my service? Please let me know that. Not ideally. When you do this, you have no control over quality, what the person is going to say, or what you actually want to highlight from their experience. Your job is to show results and your job is to drag out from your customer the nitty-gritty what made them succeed. You want the viewer to feel that if they can succeed with your help, well, they can succeed too. When we are now covering this topic, I also want to address here, my love. Please pay close attention to this. Never send your questions in advanced. That is something I learned at journalist school. You do not want them to prepare. You want them to have the real authentic answer. You don't care if they have perfect English or anything. You do not want to have practiced answers. You want to real authentic answer because people are feeling through the screen if something is practiced or if it come natural. Take my advice and please avoid that. 8. How to set up automatic scheduling - Part 1: Congratulations. You have come far in this course and now I hope you are ready to start working. You now have your happy client, and now it's time to start recording. Now I'm going to focus, if you have chosen to do Zoom recordings, that you are going to collect your video testimonials easily through Zoom. I have to mention that is really good, and you should tap yourself on the shoulder that people even one to be a part of video testimonials. Because honestly it's not a lot of people that want to see themselves on video. It is that sad actually, that people do not like how they look or anything, so they rather skip it and help you than being on camera. So celebrate that they have said yes. To make it as easy as possible for you and your client, it's now time to set up an automatic scheduling service. If you only have one or two clients that you're going to film, then you can skip this video. But if you have a lot of videos that you are going to create with a lot of customers, I think that you and your customers will be very happy to have this in place. Also, if you have people in different time zones, this is very handy. You don't need to convert and do all rethinking of what time zones these people are in. The auto scheduling service will create that for you. What I'm going to go through is a service called Acuity Scheduling, and I'm on the free plan and that is working really, really good with that. There's of course a lot of other auto-scheduling services out there, but this is what I've used, but otherwise you have other services that will help you to do the same thing. Let's jump into Acuity Scheduling and see what I put up here. I suppose that you have created an account on Acuity Scheduling or some other platform that you might want to use. But as I said, I'm going to show you inside Acuity Scheduling, how I have been doing this. Right Right, we are inside the platform, and here up you can see the calendar, and here you can also see the calendar that I have. Right now it's December 6th, and this week I've had one testimonial video that I have been doing with a customer testimonial. But you will not have anything here of course until people have started to begin. This is the online calendar that you also will see your bookings on. Here you can see the appointment calendar and there is where you're going to find this little calendar. The first thing we want to do is connect our calendar if you have like a Apple Calendar or Google Calendar, and also connect Zoom because we are going to do our interviews through Zoom, so we will need to be able to connect that. When we're talking about Zoom, I have to just leave a question mark. It might be required that you have a paid version of Zoom in order for you to connect the two. But you need to try it out because now I have the paid version so I can't even look if it's working or not. You can of course do your own branding that you can do below Customize Appearance. Here you can upload, if you have a logo, or your business name, if you want the template to be monthly or daily. Here you can see how it will look like. If you have it monthly, it will look like this. When you scroll down here, you can see that you can write inscriptional, put the language and what time zone you are in, etc. Here you can fix some appearance, scheduling page options, and press "Okay". You can also show different buttons, disable recurring appointments, and phone number, if you want to have those things. Here you can see what you want to have with your calendar. 9. How to set up automatic scheduling - Part 2: The first thing we want to do now is to go to integrations. When we are inside here, you will be able to choose, Zoom as your integration, and now I have enabled that, but it's just to scroll through here and find Zoom and connect that. You just walkthrough the instructions of installing Zoom, but that you find beneath integrations. After you have done that and you want to sync this with other calendars, you have this little button here. You can connect it to other calendars. I have earlier connected to iCloud, but you also have other like Google calendars and stuff like that that you can connect it to. When you have set up the integration and if you want to sync with other calendars, you want to go to appointment types. it's here the magic is going to happen. Inside Here we are going to set up a new appointment type. Here you can see that I have two different ones. The first one is to book a little chat with me, and the second one is for one of my customers that I'm doing right now, a testimonial interview full, so I'm charging him for the testimonial interviews. I have here a new type of service. There we can write, testimonial interview, Therese, your name for instance. You can write what you want. You can put your duration time, how long the schedule or the calendar will be blocked for this meeting. If you want to charge, if you wanted to do other services, you can of course, put a price tag if you want to operate your account and want to take money for your service, I'm going to want to sell something through accuracy scheduling. Also if you want to create a new category or stuff like that, if you want to have a picture like your logo, for instance, you can use that or another type of photo that you want to have. Also, if you want it to be a public or private event, this is something you can have in mind if you want to have a public button where they can book a time with you to do a testimonial interview on your website, for instance, then you might really want to have it public. But if you only want to send it through two people through an email and not have the appointment type public for other people that is coming to your scheduling a meeting with me page, well, I would say have it private and just send just a person that you want to have as a testimonial that link. Let's say we want to have it as private, you can also have forums and stuff like that if you want to have that. But either way, now we have testimonial, interview, Therese. Now, this is published. Now we have set up that this is an appointment type that is something people can book. Now we want to set the time, we want to go back and we want to set a time where people actually can book the time. I need to free up time where people will be able to book. We're going to go to availability here, and in here, we are going to set the time that we are available. For instance, here I have put up on Friday, I'm available between 1:00 in the afternoon to 3:00. Here it's 1:00 to 3:00 and here is in the morning, 10:00 to 12:00 and 1:00 to 3:00 in the afternoon. You're going to open up the calendar by what time you are available and then you're going to click and write, for instance, 10:00 AM to 12:00 PM. If you have different blocks, you are going to put a comma between and then you write the next time maybe between 1:00 PM and 2:00 PM, and you set hours on that day. Now we have that. If you have regular hours every week, you can of course, press in that little option here. I prefer to set my available time like two weeks in advance so my clients can book the time up until two weeks. You can also inside availability here put up some limits. For instance, me, I have put up that people can't book an appointment less than two hours in advance. That is of course very beneficial because then I will not get a surprise that I have a meeting in an hour and I'm out shopping, for instance, for a day or I'm somewhere else. That can be really good. Now we have set up our times and now we going to go to home. What I want you to do now is that I want you to go to the scheduling page link. Here I want you to choose your, because here you can get a general scheduling page, but you can also go to each specific service that you want to grab your link for, the scheduling page. I wanted to take the testimonial interview page and then I get here a link. This link, you can also press some copy, but this link I'm going to send to the customer that have approved to be a part of my testimonial video. In the next lesson, we will take a look at what you should write in these emails, where you're going to put this link and you will send to the customer that have said yes to be a part of your video testimonial. I will see you in the next one. 10. Prepare your customer: [MUSIC] Great job, well done. Now you have set up your scheduling page so people automatically can choose time that suits them to talk to you and do your video testimonial. When you have set that up, we are going to create an email with instructions that is going to guide your customer and prepare them for the call. Because trust me, you do not want them to come unprepared to your video testimonial recording. In the resource tab below, I have put up predawn template for you with this email that you can just use but I'm going to go through it so you have some background on what you should do with it. You have your customer that have said yes to be a part of your Zoom interview and be a testimonial for you. If you haven't even started yet to get people to say yes to be a part of your video testimonial, make sure that as soon as you finish a program or someone have been using your service or product make sure you ask them as soon as possible after you have completed this service that you're providing. Make sure you ask them as soon as possible after, and also make sure you record it as soon as possible so they had everything fresh in memory. To the customer that have said yes, this is what you write. Hi. I'm so thrilled and honored that you want to do a video testimonial for me. Thank you so much from the bottom of my heart. Now, the next step is to book this time with you. Please look at my calendar and here you paste in the link that in the previous video we're creating from your auto scheduling or if you are booking them time to time. If you just have one or two clients that you are going to capture a testimonial video for, you give them maybe two or three different times to choose between. You decide, is it one, is it time 2 or 3? Give them three different options to choose from and you continue writing and book a time for you that suits you. Here you want to paste in some guidelines for the person to be aware of and control before you jumping on the Zoom call. You want to make sure that they are on a computer. If they have to be in a phone, then you make sure that they're putting it on a tripod or something so they do not need to hold the phone up all the time because you do not want to have a shaky video. You also want your customer to put their phone or computer at eye level so they are not looking up and not looking down. You do not want to have a camera looking up to the nose and you do not want to have it from the top so they are looking small. They want to be at eye level. Tell your customer to use headphones or if they have a microphone. You also want to make sure that your customer is in a nice and calm environment. They should not have a crazy living room with clothes all over the place. They should have a natural, clean environment in the background, no craziness here. Make sure that they are using some light, either if it's in front of a window or that they have some light source that they can put in front of them. Inside the video settings in Zoom, please make sure that they are pressing HD quality that will make such a difference for you. In the Resource tab below, I put up a print screen that you can download and use to send to your customer inside this email. I'm looking forward to talk to you sincerely and your name. Now it's time to wait for the booking and prepare for the call. Good luck and I will see you in the next one. [MUSIC] 11. Your Preparation: [MUSIC] Let's continue. Now, we're going to take a quick look at what you should prepare and do in order for you to capture a really good interview with your clients. You want to make sure when you're jumping on the Zoom call with your clients, that they have understood what you sent them in the email, your checklist. Do they wear the headphones, have they pressed the HD quality, all that you just need to do a little quick check with them before you start. Here's the checklist for you that I also put down in the resource tab below. Make sure that HD quality is checked for you and your customer. Also, when you are starting your Zoom call, go up to the right corner and choose gallery view. Choose to pin the customer's video. You do not want the video to jump back and forth between you and the customer's video. You should always only record the video that is your customer, not you when you are speaking. Press "Record" and make sure that you are choosing that they should record it to the local computer and not out to the Cloud. Because when you are recording it down to your own computer, you will have the best quality of your video. I'm so excited for you. Now, you are ready to start the interview. I will see you in the next one. 12. The Interview: Now the fun part begins. Now it's time for the interview. It's time to ask your questions. You have pinned the video, you have made sure that HD is marked for you and your customer, and you also have checked so the framing is good, the lighting is good, and the sound. You have pressed record and you are ready to go. The first thing when all this is set up is that you want the customer to repeat off to you and give approval to use the video. Make them say I, followed by their name, approve that your company name to use this video in marketing purposes for this service or this product, what it is that they are here to do a testimonial for. When these formalities are out on the way, you want to continue to guide them and give them a little guidance of what to expect next. You want to guide the customer to look into the camera, tell the customer to answer with the question in it. For example, if I ask, what is the color of your sweater today? You would reply today I'm wearing a black sweater. This is for you. The editing will go much easier and you can use each answer alone. When you got the permission, let's start the questions. These questions are right now adjusted for people that have some sort business. Overall, what was your experience of doing X? [MUSIC] Here, you just make them rumbling about the experience that they have had with your product or service. How has it changed things for you in small or big ways? [MUSIC] What was your biggest aha-moments or moments with clarity from X? Your program or service or whatever you are offering them. Where would you be today if you wouldn't have taken this program? [MUSIC] If someone is on the defense of taking this program, what would you tell them? [MUSIC] Compared to other programs you have taken in the past, what is the biggest difference with this program? [MUSIC] What did you think and knew before the program about topic X? [MUSIC] What do you think and believe now about topic X? What would you like to tell us would have happened after you completed X? [MUSIC] This question is something I learned from my journalist education. Ask them if there's anything they want to add or highlight that you haven't brought objects. Congratulations, you have completed your interview. When you have finished, make sure you, of course, thank the customer that they have taken the time and the effort to be in this interview. If you aren't happy with anything in the interview, make sure that before you leave the meeting that you may ask for them to do a retake or if it's something else that you aren't happy with, make sure that you cover that before you leave the meeting. When you're ready to end the meeting on Zoom, Zoom will automatically save your recording on your computer. You just need to press End Meeting and you will be able to save your file on your computer. Now your interview is ready, you have your file, and now the more technical part begins; editing. [MUSIC] I will see you in the next one. [MUSIC] 13. Editing Part 1: [MUSIC] I know you have a video file that we can work with and start editing and put together to a nice little testimonial video that is easy to digest for your potential leads. As I mentioned in the beginning of the course, I'm editing inside Adobe Premiere Pro, you can use this in any software that you like. The technique is often the same. It might differ where of course, the button is. If you even have the same tools that I am going to use, but the most basic, all editing software should have. Also, if you feel that I really do not want to learn how to edit, feel free to jump on Upwork or Fiverr, and let someone else take care of the editing. As I mentioned, this is not an editing course, so I will only cover this very quickly, and go through my workflow, what I do inside Premiere Pro. Now we are inside Adobe Premiere Pro. I first need to create a sequence and also import some materials. Down to the left in this box, I will import some media. I import, and I will find the file that I recorded. That is my Zoom testimonial video. Now we have imported the video. If I double-click, I will get it up here. You can see, where's the video. Now I want to create a new sequence, so I get the right right of my video so I go up to "File", "New", "Sequence". I already created a saved frame that is 1920 multiplied with 1080. But if you don't have saved any presets yet, you can go to ARRI, and you can go to 1080p 23976. You can now look at the settings, then it's 1920 multiplied with 1080. That's the right framing. You can also save the presets if you want to save it. But we will give this project name, Olena, the girl's name is, and maybe the last name if you want that. Press "Okay". Now we have the framing that we want. I can take this project and drag it out to the timeline. I want to keep the existing settings. I do not want to have the framing from the recording. I want to keep the settings. Now you see that it is too small. My video is too little because Zoom can have some bad bad sometimes so we go to "Effect Control", we have the clip marked the video, and we increase the scale so it matches so 150. Now before I do anything else, I'm editing the sound. I'm editing my sound inside Adobe Audition. But if you just want to adjust the volume, you can drag up and down this little line here, but you can also right-click and edit in Adobe Audition if you have that software and you can do more adjustments there. Of course, you can do a lot of sound editing in here too with the facts and stuff like that. Inside here, audio you can do some editing inside Premiere Pro. Also, I am using Audition to edit my sound. I also walked through the colors. Is it anything that I need to change regarding to colors? I can see here, here limited color, then I can adjust the contrast. Maybe if that is something I need to do. If I need to change the white balance to anything. This control is something you need to play around with if there's something, you need to change regarding to colors. We have checked the sound, we have checked the image so the colors are correct and now I walk through and listen and cut out all my questions and all chitchat in between so I walk through and listen. Yes, here she starts to talk. Then I take the cutting, you can find the razor tool here and now I want to delete this part. Then I mark the clips, press "Delete", and now we've got a long blank space here. Then I mark that I just clicked and I press "Delete" and this will be in the front. Now I go through and see when she stops talking. Here is my question again. I want to edit that out. I take the razor tool, cut, cut, and now I delete that. Delete. and now her answer. This is what I do. I walk through the whole clip looking at where it is I'm talking editing that out. Like here. Here is me. Then I edit that out. Now we have all her answers in one video. You have all her answers. Now what you want to do or what I do is that I do a new sequence. So "File", "New", "Sequence", and what I do know is that I take the same settings like last time. I want to have 1920 by 1080 in the frame size. Now I have two sequences which I can choose between and now I want to take the answers that I really liked. I look through the whole clip like where is her good answers. Let's say that this is a good answer that I really liked. Maybe I don't need the whole clip, but in this case, I will take the whole clip. I take that and drag it into the short version and I put it on here on the timeline. I want to keep the existing settings. I don't want it to change and now I go back because now I have one clip and this clip is almost 35 seconds, up to two minutes that we can have then I go back here, look through her answers. Maybe I one up here, this answer then I take this one and I drag it into the timeline here. Now we have a clip here where the first clip and then the second clip. Now you have created your short version and you also have your long version and now it's time to walk through the whole clip, the short one, and see so you are happy with this result. That was it for this video. I'm excited to see you in the next one. [MUSIC] 14. Editing Part 2: Now when you have completed your video, now it's time to make it a little bit more beautiful. The first thing you want to add is for sure captions. Inside Premiere Pro and of course, other softwares too, you can add manually your words into captions but if you do not know how to use it or if you do not want to put in the time to manually do it yourself because that is very time-consuming you can always go to, for instance, Fiverr or Upwork to find a freelancer that can do this for you. Or you can also send away your exported video to services like rev.com that is also going to do the captions for you and there you can also let them burn in your captions into the video so you get back a pre-done video with captions. Secondly, you can cut down a lot of seconds, maybe 20 seconds of time of your video by excluding the person's presentation. Instead, you can use something called a lower third. A lower third, if you don't know how to do graphics, you can always hire someone on Upwork or Fiverr or go to stock libraries like Motion Array or Adobe stock. This is very, very handy because as I said, you want to kill your darlings and this is absolutely a 20 seconds or 10 seconds long introduction on who I'm you can do that very easily with just a lower third, introducing the name and the title of the person. Regarding the title, I often ask the person that I'm interviewing what title they want, but I also want to address that it's also depending on what service or product that you are selling. Something else you can do in order for you to bring out your brand more is to put your logo in some of the top right or top-left corners. If I use a logo, I always make them a little bit transparent, so it's not popping. It should be a little transparent. Something else you can do if you really want to spice up and brand your video more is to add at the end a little outro. In the investment readiness process. Please don't make it along outro, just make a super short outro with maybe your website address or something similar. To add some extra feeling to your videos, I recommend you have some background music. Nothing loud, nothing crazy, just something to get the mood right because music, it's so strong to connect with people's feelings. What I prefer to use is to go to Epidemic Sound. That's my go-to source everywhere, and Epidemic Sound is super great to find good background music to use in your videos. If that is something that interests you, in the resources down below, I have put up a link there so you can try it out yourself. Now when you have spiced up and made your video more beautiful, it's time to export your video. I will see you in the next one. 15. Export your video: [MUSIC] Congratulations, you have finished your video and now it's time to export it. Let's export the video. This is super exciting because now you are finished. You have a looked through your whole video. Everything looks good. You have your titles, you have everything. What we do now is that we go up to File, then we go to Export, and then we go to Media. I want you to choose H.264. This one, I want you to choose, so we export the video in the right format. I want you to choose high bitrate so you can have a good quality. If you want to have a little bit smaller file size, you can choose medium, but I would say High bitrates, you can have the highest quality that is possible. Here you change your name, I want it to be Olena SHORT. But here you choose where to save it, on your hard drive or on your computer. I want to export video and audio so make sure that they are checked. We go down to this area and we choose Video. I scroll down, and here for the bitrate encoding, I want you to choose that Premiere Pro is going to go through the project two times. The file size will be a little bit bigger, but you will get better quality. This is a good setting to have the target bitrate around 10 and maximum around 12. The maximum render quality, the box is checked. Also, if you have chosen to add captions yourself inside Premiere Pro, I want you to go to Captions, and here then choose Burn caption into videos. In this particular video, I haven't added my captions yet, so I can't show you where to choose that. But here it will say burn caption into video and choose that. Now you're ready to export, and you press "Export". Great job. You should absolutely celebrate this because now you finally have a video testimonial that you can share and you can spread it online and you can start attracting customers when you see. I will see you in the next one [MUSIC] 16. Distribution: We're super excited. We now have a video, but how should we use it? This is powerful, but how should we use it? It's time for the distribution. How can we use it to attract new customers? You may ask. You, maybe already have some ideas. But maybe I can come with some input that will expand your point of view and maybe you'll find some new ways that you can use your videos. As you probably understand, you can use it in so many ways. But what to have in mind is that you should always highlight the person. What you want to do is talk about them. Talk about how impressed you are with their results. You can say things like, "Wow, X in just X month or months, you have done X. The growth you have done impress me and I'm excited to be on this journey with you." I'm honored that you say XXX, quote something from the testimonial that they are talking about. Make sure you post it on social media and tag them. Post the videos on your sales page. Like Bianca did. She posted her videos that I was creating on her sales page. Show your videos on your sales call. Post it in your newsletter. I hope you get the point I want to address here. I will see you in the next one. 17. Conclusion: [MUSIC] I hope you now feel that you have a good understanding in how you can collect powerful testimonial videos that will drive sales for you because it's really, really powerful of using videos and using other people's word about your company. Please, if you feel that this was valuable for you, this course, make sure that you are not selfish and keeping it to yourself. Other people really needs this and people are struggling a lot to keep their businesses alive, so make sure you share it to them. It would help me a lot, if you would leave a review on this course. It would really help me spread this knowledge out to more businesses. Also, when you have created your first video testimonial, please share it with me. If you want to share it here on Skillshare, feel free to do so, or if you want to share with me privately, I would love to hear from you. I have a lot of freebies online, so if you want to learn more from me, I have a ton of resources and freebies out on thereseeriksson.com. [MUSIC]