Transcripts
1. Tik Tok Community Course Introduction : Hi, my name is Sheila. Welcome to a course
about creating character-based
TikToks that will help you build an audience. We're going to be
covering the ins and outs of how to build an account that people
will keep coming back to you because they want
to check out your TikToks. We're going to break down actual examples and talk
about why they work. When we're finished,
you'll have a phi, the go-to stamps that
you can use to create a TikTok account that results in better audience
engagement and that you will love making
yourself. Because guess what? You'll finally have a plan that you can stick
to and follow. In other words, you
won't feel like you're constantly having to
come up with new ideas. When we're done, you'll have three to five templates that you can use when the IV is just aren't flowing
like you need them to. Your always have a plan. I spent a lot of time advising
others about business, about content creation and about the legal side of
content creation. Plus, I've also created
content myself. For this course. I've selected examples that
will be easy for you to understand and easy
for you to implement. You only need to
take the time to implement those
five go-to steps. So if you're ready, let's stop talking and
let's start learning.
2. Introduction to TikTok: If you're new to TikTok, here's a quick overview. Tiktok is a social media
platform that hosts short videos that are uploaded to TikTok
by the site users. Users can add effects, text, and audio to their videos. And then some cases they can
even perform side-by-side with previously uploaded videos that are owned by other people. If you've heard about TikTok
and seen some of the videos, you may think that, well it's all hype. However, if you're trying
to grow an audience, then you may want to consider adding to your content
creation plan. According to HootSuite
TikTok now has over 3 billion downloads and over 1 billion
monthly active users. The users tend to be younger, more engaged in the
videos that perform best are those that are
funny and entertaining. You can also add captions
and keep it between 20, thirty-seconds and
you've pretty much hit the right spot while the platform originally
got it started. Way back with music videos, it hasn't expanded and grown. Think of it this way, just
because a platform started out one way doesn't mean that it's going to stay
that way forever. We all grow and over
time we all change. Some of these platforms. Guess what? They do the same.
3. Why People Use TikTok: Let's talk about why you may want to even build an
audience on TikTok. People in companies
have all sorts of reasons for being on TikTok. As a result, the type of content now on
TikTok has changed. Additionally, some
accounts provide a variety of content on TikTok, from challenges to
tutorials to pranks. But let's take a minute
to go over why people choose to build an
audience on this platform. This may give you some
additional ideas about what your goals are going to be for TikTok and how you
can best reach them. Alright, let's get started. First to educate your
audience about a subject to sell products and
services to your audience. To build brand awareness
with your audience, to increase engagement
with your audience. To obtain market research regarding what your
audience tastes are. To generate new leads, to increase market penetration, to learn about the competition, to be seen as a market
thought leader, and to increase your
trust factor and deliver social proof to
provide customer service. And finally, to increase
website traffic. Now, take a few
minutes to determine which of these 12
reasons apply to you. Understanding what you're trying to achieve with your TikToks. You'll understand what
a TikTok doesn't feel like it's going to
work for you. And why.
4. Step 1 Creating a TikTok Avatar: Let's jump into our five steps. This first step is more of an action that you need to take. If you want to have a
character-based TikTok, then you almost need to create an avatar of your character. Take a look at this guy. Maybe he does pranks in the gym. He comes in the gym to exercise, but most of the time
he's doing other things like eating and slacking off. Maybe even just playing around and pretending to exercise. But he draws an audience based on his
activities in the gym. You might also have
a cooking couple where they show their
antics in a restaurant. Or the dancing grandma who wears eighties style track suits
and lots of jewelry. You could just basically
have a couple of friends who are constantly adding TikToks with them sitting on a bed and having
a leisure life. In other words, you
should be able to write a biography and an obituary
for your character. Here are a few
questions that think about when you're coming
up with this avatar. What are the
demographic features of your characters such as age, gender, status, race,
national origin. Keep in mind that your character could be an animal or an object. What is your
character's backstory? What are your characters
hobbies, and interests? Does your character
have family members, friends, or organizations that
matter to your character? Where does your character work? What is your character's
a day generally like, what are the main issues
that your character faces? What are your character
strengths and weaknesses? Where does your character live? How does your character
interact with others? Take a few minutes to
answer these questions. Also write a biography
and an obituary for your character so
that you can fully understand your
character's life story.
5. Step 2 Building the TikTok Community: Rarely do people succeed alone. Batman needed Robin,
the Joker and others. The cast of friends
had each other. Societies are built with the contributions
of its members. With character-based TikToks, it's easier to
build an audience. If your audience is connecting, not just to you, but the community
that you've built. Your community members can be antagonists and protagonists. They can be friends
of the character. Family members, work,
colleagues of the character, or just a never ending cycle of random people who enter the
character's life via TikToks. There just needs to be a common theme to
the random people. These characters should also
have a short backstory, something that the people
will come to know over time. But let me give you
a quick overview. Remember the Bronx
Zoo cobra that went missing back
in 2011 and was able to build up a following on Twitter about his
escapades on the run. Even now at currently
has a following of about a 150 thousand
people on Twitter. Suppose the Bronx
Zoo decided that it wanted to have the cobra
haven't TikTok account. We already know the backstory, but the antagonists
and the protagonists that might show up in the
TikTok account might be, for instance, the worker
who cleans the area of the zoo or the cobra is
or media security officer. The cobra zoo community
might include another snake or animals nearby, like birds that
frequent the zoo. With a character-based snake, you might have
TikToks that capture entertaining aspect of the
cobras life at the zoo. As the cobra has to interact with all of these different
entities around it. That's how you build a community on this platform is
almost like a sitcom, but it's a short video instead of a 30-minute
television show. Well, the setups the
same, just shorter. So here are a few
questions to think about for your
characters community. Who are the
characters relatives, who are the characters friends? Does the character
have colleagues? Does the character belong
to an organization? Who are those parties that antagonize the
character the most? Does the character
has a fan base or a group of supporters? Use these questions to
build your characters. Community.
6. Step 3 Creating the Scene: Do not have your
audience wondering where your character
lives or hangs out. The settings should relate to the overall thing that
you're trying to set up. And for most of your TikToks, it should be in the same place. For instance, if your
character is a teacher, show your character
in the school or in the same classroom. And most of the TikToks. If your character is a
personal trainer, sure, your character in
the gym with all of the funny escapades
that go on in the gym, what you want to do is to build consistency and build a
connection with your audience. Use objects in the scene to increase the
entertainment value. Maybe there is this one trainer in the gym who always
pranks people. And they're not
just basic prints, maybe their elaborate pranks that maybe the gym
owner never sees coming and the prefix always involved the gym
owners desk chair. As a result, the
desk chair is almost as important as the character. Here are a few
questions to think about for your
character's scene. Where is your character
most of the time, what key objects can you add to the space to let people know
where the character is? Does it matter if it's morning
or night in your scene? Are there other objects that
aren't present that you can simply refer to frequently
in your TikToks. Now additionally, here
are a few thoughts about scene development. Don't feel like you gotta go out and buy a whole
bunch of stuff there, create the right backdrop. You only need a few
things to set the stage. For instance, for a teacher, it might be a couple
of stacks of books, a stapler and a pencil holder filled with a bunch of pencils. And then there you have a
teacher sitting at a desk. There are also plenty
of call center TikToks and it's pretty much a
person with a headset on. So go easy on yourself
with scene development. Set the stage, keep it
simple, be consistent.
7. Step 4 Creating TikTok Character Features: At this point, you want to make sure that you provide
your character with attributes and
features that you can continue to build
a story around, possibly used to sell
products and services that simply helped to further
define your character. For instance, with a
character that's a teacher. A teacher may always have a certain pair of
reading glasses on. Maybe the glasses are
frequently misplaced. Maybe there are pranks
involving the glasses. Now suppose the teacher also has an affiliate relationship with an e-commerce shop that sells prescription
and reading glasses. As a result, the character
has a custom feature or attribute that can
now be used to sell products on a
website elsewhere. Here's another example. Maybe your character
loves gold jewelry, exercise equipment, hair
and beauty products. In one example that I'm
going to mention later, a character is a teacher who also sells a hair care products. Some of the teacher's classroom TikToks involves the teachers, students making comments
about her hair. This is a feature
or attribute of the character that has
been used in the TikTok. And also as a way
for the teacher to increase sales of
her hair care products. So think about the
custom features or attributes that your
character can have. It doesn't have to
be complicated. Your character
could be known for coming up with great
motivational quotes. In TikToks. The idea is to think about one or two features or
attributes that would make your character stand out from similar
characters on TikTok.
8. Step 5 Creating TikTok Themes: This is the last
video or last step that you need to take to
build your TikTok audience. Have a few ready-to-go
theme templates that you can always count on. Again, keep in mind
what your goals are, but also keep in mind that
most people come to TikTok for funny and
entertaining videos. So here are a few
theme templates that you sometimes
see being used. Common mistakes to avoid when
someone asks reasons why I, it really be your own, don't tell quite a view. My brain when what I'm really thinking when I am
calling out today. Who knew? That's ten examples for you
to consider right there. Now, you don't have
to use any of those. What you want to do
is to come up with three to five themes
that work for you. You're seen your
characters in your goals.
9. Examples of Character Based Tik Toks: We're going to take a look at some character-based
TikToks to give you an idea of how to create your own character-based
TikToks. First, we're going to
talk with noodles, that Pooch x noodles. The CPU checks and
we're just going to say noodles is a dog
that has been given many of the lifestyle
characteristics of a person knows is frequently
seen typing it the computer, drinking coffee and doing work. Noodles has a desk job
and shares thoughts about work in noodles TikToks known as usually it has on
a pair of glasses while working and completely decked
out and dressed for work. Noodles were, were a hair, bows and ties, necklaces and
completely matching outfits. Noodles sometimes also
will have a headset. Noodles has noodles as
colleagues that makes appearances with names
that will tell you a little bit about who
they are in numerals, work world for
instance, work crush, Wesley, lunch
thief, Larry, fake, nice, Felicia, and policy Pete. Noodles also has
theme templates that frequently appear, for instance, office pet peeves part one, which over time would be followed by part
two and part three. You get the point, I haven't several template
themes to go to. Noodles keeps some consistency, but each new part contains new office pet peeves that many office workers
can relate to. This is how you
build a community. Here are some of the
templates that noodles uses me openly judging my
colleagues as they walk by, what I do at work, office pet peeves,
rewording my replies. What I say versus what I mean. Finally, on noodles website, you can see that
noodles has a lot of coffee cups that are
used during the TikToks. The coffee cups relate directly to noodles TikToks and are
available for purchase. They released ten items
that you can purchase. They're also affiliate
goods that are for sale. All of these items
are related to dogs. They're even grooming tutorials. At this time, news has an audience of about
300 thousand on TikTok and about seven a
170 thousand on Instagram. The second example is
less Shea Greenwood, a teacher who also
cells hair care items. She has 1.8 million
followers on TikTok. She goes by Ms. Greenwood,
her teacher, her name. She's mostly seen sitting
at her desk eating snacks. There's a whole Black
History Month information all behind her, and you can see other
desk supplies around her. She has several
student characters who frequently make
appearances like Lewis, who seems to always be
getting into trouble. Then there's Jessica
who asks a lot of questions and shares a whole lot of her family's
personal business. Louis and Jessica seem to fall in and out
of a relationship. So that's an ongoing storyline that the audience can follow. And then there's Mariah who
sometimes gets into trouble. Also, most of his
Greenwood themes are around when a
certain thing happens, the incident itself will change. For instance, when my students, are you in class, when I let students
listened to music, there are also
point-of-view TikToks, and then there's the
teaching kindergartners be like teaching
elementary students is like there's sum of
those to Ms. Greenwood sprinkles in videos of
her hair care products. She sells. In some TikToks,
students will even make comments about her hair. So, Ms. Greenwood, your hair looks like it's
growing and that's a way for her to then showcase the results of her
hair products. Now, I want to take
a moment to go over a few more accounts that you
may just want to review. I'm not going to go into
a whole lot of detail, but definitely check them out. Genesis Williams and
that's at Hollywood. Ginger in his account
is filled with POV. His main characters
include the hood teacher, different types of
aunties and uncles. Also one of my favorites
is don't tell the bishop. Most of his videos are of
him in a barn wherever, straw hat, hat
suspenders, boots. And you're not supposed
to tell the bishop that he's got a cell
phone and then he dances. He's frequently
seen checking out technology for the first
time like a flat-screen TV. So here are a few takeaways. Develop a community. Do that by creating consistency
around you're setting, the characters and your themes. For your project, you're
going to plan your setting. Remember, keep it simple but add objects that capture
the community that you're trying to create. Then take a picture of your setting and share
it with the class. Here's the wrap-up. I'm glad you took the class, I hope you enjoyed it. One of the best ways to grow an audience is to
create a community. Have it feel like a community. I hope you've picked up
a few tools that you can use to create short videos
for TikTok or YouTube, Facebook, or wherever you
share your creative content.
10. Class Project: For your project, you're
going to plan your setting. Remember, keep it simple but add objects that capture
the community that you're trying to create. Then take a picture of your setting and share
it with the class.
11. TikTok Course Wrap Up: Here's the wrap-up. I'm glad you took the class, I hope you enjoyed it. One of the best ways to grow an audience is to
create a community. Have it feel like a community. I hope you've picked
up a few tools that you can use to create
short videos for TikTok, YouTube, Facebook, or wherever you share your creative content.
Shelia Huggins, Lifestyle & Business
