Take the Mystery out of Marketing: What Is It and What Do You Need to Do?

1. Introduction: Hi, this is Michelle West [inaudible] for your class, take the mystery out of marketing. What is it? What am I already doing? I want to start with a question for you. Imagine you're in a meeting with coworkers and/or clients and one person singles you out and asks, "What is marketing?" How would you feel? What would you say? If you'd feel a little apprehensive and uncertain about how to answer, you won't be after this class. I've been the head of marketing for over two decades for everything from a non-profit organization to a for-profit company to a university. I'll tell you that even marketing staff aren't always certain on how to answer that question. But by the end of this class, you'll have a chart so you don't have to memorize what marketing communication is. Instead, you can reference this chart as a cheat sheet to remember or even teach others about what marketing communication is. What I'm really excited about, is that you'll learn how this applies to your company, your marketing effort. Whatever the reason is that you're taking this class. Through the class project, you'll have a second chart that you'll fill out with what you're currently doing and what you might like to start doing with marketing. Let's get started. 2. What is Marketing?: [MUSIC] Marketing in very general terms is regarded as building awareness of your brand to customers. Usually in the business world, there are two overarching marketing disciplines that companies will hire for, though it's not always labeled as such. Those two disciplines are marketing and sales, and marketing communications. These two disciplines market or promote two things, products and services. Products are an item your customer purchases but can be physical or digital. Examples of physical products are things like a bicycle or an artist's painting. Digital products could be a downloadable template off Etsy to plan your wedding, or your logo in the form of a digital file that's emailed to you from a graphic designer. Services are things people pay you for, that you do for them, that could be a wedding planner planning your wedding, or a graphic designer training your team on color theory. Marketing and sales promotes your brand's products and services with the goal of creating revenue for whatever business venture you're a part of. Marketing and sales relies a lot on the sales funnels such as lead generation, market research, pitching, closing, and things like that. Here's our marketing communications chart that we saw previewed in the introduction lesson of this class. Marketing communications, or marcom, uses a variety of marketing tactics to deliver a consistent experience of your brand to the customer. Some might say that's the goal of marketing communications, but I think the goal is essentially the same at its core, to lead to the sales of products and services so your business venture can exist in the black. If you think about your favorite restaurant, you don't typically have a salesperson use a sales funnel on you directly to get you to buy their food. They instead use a multi-channel approach to lead you to buy their food. For example, you see a TV advertisement, that's the first channel of the multi-channel approach. Then you cut a coupon out of a magazine for a free appetizer, our second channel. Lastly, you signed up for their loyalty program and get an email from them announcing a new dish, that's channel 3. This is marketing communications that usually has marketing and sales principles backing it. If you're looking to sell products or services for a revenue, meaning to make money, you might need to use marketing sales and marketing communications. Some examples of this could be people selling cars or gym memberships. But if you're a non-profit, instead of marketing and sales, you might rely more on development and fundraising. It's important to recognize that marketing and sales, development and fundraising, even business development, all require their own attention when you have products, services, or programs you're promoting or selling. In this class, we're going to focus on the common denominator that all sole proprietors, small businesses, non-profits, and other organizations need, marketing communications. Let's head on over to that in our next lesson. 3. What is MarCom?: Next, we're going to cover what marketing communications or marcom is. I see marketing communications like an orchestra. You have the conductor and the four main sections of instruments. Each section has various instruments within it. Every section, every instrument works together to complete their goal that's led by the conductor. Here's our marketing communications chart again. We have sections of marketing, just like an orchestra has sections of instruments. But instead of instruments, we have sub areas of marketing sections. The exclamation mark that's in the center of this chart contains the five sections of marketing. Fanning out to the left and right, are the sub areas for each section. But notice the yellow point on the exclamation mark. That's the conductor, the strategic plan and marketing strategy of the organization. Next, we'll dive into that and the five sections. Whether you're a hobbyist, sole proprietor, small business or non-profit, you'll learn what you're currently doing and what you might want to start doing. This is a very important note for the rest of the class. From here on out, instead of listing all the types of people and entities that this class applies to, like hobbyists, sole proprietors, small businesses, and non-profits. I'll just say you're marketing venture. Please just know what we're going to cover applies to everything from a side hustle to a corporation. Let's move on to why strategy is the conductor for our marketing venture. 4. What Part Does Strategy Play?: [MUSIC] The reason why the strategic plan and marketing strategy for your marketing venture is on this marketing communications chart, is because any marketing efforts should support the goals of the organization. Just like a violinist doesn't make up their own part of the performance, but follows the conductors lead. The pieces of a marketing strategy, like a brochure, email or website, should be created to support the goals of the strategic plan that's directing your marketing ventures goals. If you don't have a strategic plan in lieu of that, you can ask the person leading your venture or organization what their top goals are for the coming year or years. If you are the person in charge and you don't have a strategic plan, it's well worth your time to go through at least the thought process of a strategic plan, so that you're putting your time and money into the goals that will benefit you the most at this point in time and that will set you up for future growth. If your marketing strategy doesn't support the strategic plans goals, it's usually wise to make sure that your marketing strategy has your leadership support. This is because unless you've done marketing for years upon years, you might not know the obstacles and or scope creep that will come your way. When they do, you'll usually need other people's help in the organization or need to hire a contractor, both of which require a leader's buy-in. If you start with their buy-in from the get-go, you're setting yourself up for a greater chance of success. [MUSIC] Now that we have the direction of a strategy guiding us, we're ready to go to our class project. 5. Class Project: What Marketing Do You Do?: [MUSIC] You might be surprised by what you're about to discover through our class project. Because you might be marketing more than you knew you were. We're going to dive into what each marketing section entails and apply that knowledge to our class project along the way. Please start by opening the file titled My Marketing Communications Discovery. The first column lists the sections of Marketing Communications, which is otherwise known as MarCom. The second column lists the sub-areas of that MarCom section. The third and last column we'll fill out is titled, Do You Currently Have? This third column is where you'll note what marketing skills and or efforts you currently have or are doing. This third column could have three different answers; yes, no, or NA, meaning not applicable to your marketing needs. As we go over these sub-areas, we'll walk through a couple of examples on how to fill out this third column. [MUSIC] By the end of this class, you'll have the foundational knowledge of what marketing communications is and discover what you're doing in each section and sub-area. Let's start with our first section on our marketing communications chart, branding. [MUSIC] 6. What is Branding?: [MUSIC] What is branding? It's the use of a distinctive design and culture of a name, symbol, or any other feature that identifies a seller's products and or services. In simple terms, your brand is the look you portray and the feel people have as they experience your brand. If we're not intentional and coordinated about our branding, people can get mixed messages about what we represent. In marketing communications branding is the section that's right above strategy. Because it too is foundational to doing the other sections of marketing, public relations, digital, and internal agency. Branding is comprised of three main sub-areas. Brand standards, messaging, and brand management. Brand standards can be basic or full. Let's start with basic brand standards. If you have a logo, have detailed how it's to be properly used. Have a color palette that defines what colors can be used in your brand's marketing efforts and have chosen which fonts represent your brand, also known as typography. Then you have basic brand standards. If you have all of the basic brand standards and an editorial style guide and visual design guidelines, then you'd have full brand standards. Let's walk through an example of filling this out. Let's say, Sam and Mary, they have a small business together and they have basic brand standards. They'd put the word basic in the yes column regarding whether they have knowledge about brand standards. Mary's taken a class about brand standards but doesn't have any practical experience with creating them. Sam has had no training so they put a K for knowledge and note that Mary has been trained. For experience in a previous job, Sam worked on a team to create brand standards so for experience they put an E and note that. Knowledge and experience are usually in-house, but resources usually pertain to help outside the people who are selling the products and services. Sam and Mary have put aside $300 to have a branding expert review the brand standards and offer suggestions. They add R for resources and note the budget they have. If you don't have basic brand standards at a minimum, then you can mark an X in the no column. No one should mark N/A, not applicable, for brand standards. They are a foundational and critical need for any marketing of a product or service. This will be true for the next two branding sub-areas as well. Next is messaging. Messaging represents things like your mission statement, vision statement, tagline, elevator speech, core values, brand pillars, and value proposition that you use in your marketing efforts so there's a consistent and approved message being conveyed. If you have some of these things, you can mark yes and list what you have or you can mark the no column. Last is brand management. While brand management can be more complex than what we're about to say. You can mark, yes, if you have at least one person who ensures that your brand standards and messaging are represented on all marketing efforts that are distributed to anyone outside your small business, organization, or marketing venture. If anyone can create marketing materials or content and choose their own colors, for instance, and write whatever and however they want. Please mark, no, for brand management. If there's another sub-area of branding you'd like to note, please put that in the other row. That's after brand management and mark what you do or don't have in the yes or no columns. Next up is the marketing section. 7. What is Marketing in MarCom?: [MUSIC] In marketing communications there is, of course, marketing that can take place. For this section of marketing, we'll go over two of the main sub-areas that most any organization needs. [MUSIC] Market research and advertising. Market research is learning about your target market and researching what their needs and wants are related to your product and or service. You'll gather information about your audience, such as demographics and behavioral trends, you'll also look at things about your industry, such as trends, competitors, and market share. Let's look at Sam and Mary's business again as an example on how to fill out your marketing communications discovery chart. Neither Sam nor Mary had any knowledge or experience of how to gather market research on their audience or industry. But when they took a course from their local small business development center to start their business. Mary remembers one of the presenters talking about how to learn what your customers want. They've set up other meetings with SBDC experts and hope to do that with this presenter to learn more. Also, Sam has a friend who's a reference librarian, who's offered to show him some sources for researching their industry and competitors. Between these two things, they're hopeful they can complete the market research they need. Now, they fill out their chart indicating that they have access to resources, that they have every intention of following up on before they perform any further marketing efforts. They chose to mark an X in the no column so they can quickly glance that column to see what they need to follow up on. Yet If you wouldn't have marked it like that had you been Sam and Mary, please mark this chart in the way that makes sense to you. [MUSIC] Like all the sub-areas of branding we covered NA or not applicable, shouldn't be an option for market research, since we must know who we're marketing to and the industry we're marketing in, in order to make informed marketing decisions. [MUSIC] Next is advertising. Advertising is generally regarded as creating an advertisement and placing it in a paid venue. Such as an add-in print like newspapers and magazines, television, radio, outdoor, which is things like billboards and bus benches, promotional swag items, and digital, which can be social media ads, website banners, and more. You don't necessarily have to pay for these items but you usually provide something in exchange for advertising space. If you advertise write yes and note what kind or kinds of advertising you have done. If you've never embarked on placing an ad anywhere, mark x in the no column. There are some unusual situations where people may not choose to advertise and could mark an x in the NA column. One situation might be a medical professional who only accepts clients by referral. Instead of advertising, that person might just conduct public relations efforts to maintain and grow their referral sources. If there's another sub-area of marketing you'd like to add, put that in the other row that's after advertising and mark what you do or don't have in the yes or no columns. [MUSIC] Now, we're ready to move on to the public relations section. [MUSIC] 8. What is Public Relations?: [MUSIC] What is Public relations? Public relations, or PR, is activities that build relationships between your marketing venture and its stakeholders, who are people interested in some aspect of your marketing venture. The purpose here is to build relationships that lead to mutually beneficial interactions between you and your stakeholders. One stakeholder type might be those who buy from you. Another type of stakeholder might be those who consistently refer others to your business or non-profit. Yet another stakeholder might be other organizations that partner with you to promote your related services. Most organizations have several different stakeholders and the communications you provide to each stakeholder group might be different if their interests and needs want that. Public relations is often seriously underrated and is usually very low or no cost versus marketing efforts like paid advertising. Also, public relations has high returns when done right. That's because relationships and word of mouth still drive trust and decisions. This is evidenced by the facts that reviews impact buying trends, and word of mouth is often the rated the highest referral source in marketing surveys. Now, that we know what public relations or PR is, let's go over eight main sub-areas that most marketing ventures can benefit from. The first is stakeholder communications. As mentioned before, each stakeholder group might have different interests and many communication's tailored to those interests. These communications are meant to foster a deeper connection to your marketing venture. They are not marketing e-mails that promote a new product to buy. The action you want the stakeholder to take after getting this communication should be clearly defined in your mind. For example, a freelance graphic designer donates her time to teach art classes at a local homeless shelter. She then sends out a monthly email to her community contacts who share her passion to help those experiencing homelessness and in that e-mail, she showcases the artwork her students created and provides opportunities to get involved. She is building a relationship with like-minded people, but also is building her brand in multiple ways. For this example, the graphic designer would fill out her marketing communications discovery chart by noting that she has the knowledge, experience, and resources to inform and provide opportunities for engagement. If not, mark an x in the no column. If what your marketing is a product that is purely an exchange of money for an item and you don't plan on building relationships with those who buy from you, you could mark an x in the not applicable or in a column. Next is events, this is what it sounds like. Do you host any events or participate as a vendor at events to build relationships with people interested in what your marketing? If so, please note what events you host or participate in and put that in the yes column, if no or not applicable, you know what to do. Now, we'll move to networking. Networking is an intentional activity of building relationships by going to places where you can meet others who might want to learn about your marketing ventures, products, or services. An example of this could be a realtor who goes to every chamber of commerce meeting to build relationships in his community so that when someone needs a realtor, they might think of him. You know the drill, please pause this lesson and mark the appropriate column. Let's look at presentations. This is a form of public relations I love because when you present at let's say a Rotary Club or Satoma meeting, where else do you get 15, 30, maybe even 60 minutes of undivided attention about what you're marketing. Even if you're selling a product, you can generalize your presentation to be informative in nature on a topic that's related to your product. In your introduction, which includes what your marketing venture does in the role you play, people will learn what products or services you offer and think of you if or when the need arises. They'll also see you as credible, maybe even an authority on this aspect of your industry that you're talking about. You're putting a face on the product or service you're offering, which is usually way more memorable than an ad. Think about what you might do in this area, and pause this lesson to mark the appropriate column. The fifth sub area, public relations is reputation management. This can take many forms, but one that most all organizations participate and should participate in is monitoring their social media channels. This includes all channels like Facebook, Instagram, Twitter, as well as Google my Business and Yelp. It's managing the reputation you have online and off. Offline it could be contacting the media when you want to build a positive image or repair a negative one. If you intentionally manage your reputation online and or off, please note what you do in the yes column or make an x in the no column, please don't mark NA unless you don't have an online presence. Next is donor relations, well, this can apply to for-profits, it mostly applies to non-profits. This is all about communicating to your donors so they know where their donations have gone and the impact it's made on your mission. Please pause this lesson and mark the appropriate column. Now, we'll move on to one of my favorites, Media Relations. Media Relations is building relationships with media personnel, which could be reporters, editors, and others who create and break news on TV, radio, print, and digital sources. Earned media is when you get media coverage. Think of a newspaper article or a TV news report, and its featuring what your marketing and you pay nothing. They come out to interview you and then post the story, like presentations, there is an incredible level of credibility given to you when the media positively highlights what you're doing. Many don't know how to garner this type of coverage, so when you do, you're going to look like an authority and trustworthy. Now, think about if you do anything in this area, then pause this lesson to mark the appropriate column. The last sub area of public relations is stakeholder engagement, this is providing opportunities for your stakeholders to be engaged with your marketing venture. Maybe it's a volunteer opportunity, we are marketing venture hosts a yard clean-up day for senior citizens and you ask all your stakeholders to come out and help. It could be a fitness studio that offers a free class where they can bring their friends and family. If you want to add another sub area of public relations, please do so in the other blank after stakeholder engagement. Otherwise, you know what to do, fill out one of those columns and we are done with Public relations and ready to move onto the digital section. 9. What is Digital?: This digital section is more than digital marketing. It's also the digital things you host. Like a website and digital communications you share. Like an email drip campaign. Since most people are very knowledgeable about these subareas, we`ll just briefly look at the 10 subareas. Applications or apps are software programs or applications on mobile devices like smartphones and tablets. Unless you're selling apps, a lot of businesses don't have apps that they maintain and/or sell. But if you're the exception, please fill out what you do with apps in the yes column of your mind marketing communications discovery chart. Otherwise, mark an X in the no or not applicable, NA column. Podcasts or digital audio files your marketing venture might produce that your stakeholders can download or listened to. Please note your involvement or lack thereof on your chart. We all know what photography is, but the way it pertains to your marketing venture that sells products or services or even to a nonprofit, is that you have to buy photos that you'll use for your marketing venture in a way that gives you the legal rights to use them. You can also find a few sites that will let you use photos for commercial purposes for free. But if you can't find the photos you want, one way to buy photos is to employ or contract a person to take the photos for you, so you own the rights as long as you have secured the appropriate waivers and such. Another way is to buy rights to photos from an online photo purchasing website and then use those photos according to the rights given. It's important to know what's legal and what's not in using photography and downloading photos off the Internet could get your marketing venture in trouble and violates the rights of the person who owns that photo. This is a broad comment on the topic of intellectual property rights and does not, and is not intended to constitute legal advice, but is for general informational purposes only. If you use photos that you know you had the rights to, you can detail that in the yes column. If you don't, you can mark an X in the no column. Most of us in business of nonprofits need photos so an A isn't likely to apply. Videography is similar to photography in regards to intellectual property rights. You have to have permission to use videos that someone else has created or had their likeness featured in. Please fill out your charts similarly for the videography subarea. Email campaigns are a great tool to communicate to your stakeholders and market your products, services, or programs. An email campaign can be a single email that's sent out for either communicating or marketing or it can be a series of emails sent over time, also known as an email drip campaign. If you send emails to any of your stakeholders, please note what you do or mark an X in the appropriate column. Social media is something we're all probably very well aware of. Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn, Google My Business, and Yelp are the ones that are the most popular among organizations at the time of this video`s posting. If you're marketing venture participates in posting to any social media channel, you can note that in the yes column or mark an X in another column. Websites are something that most all organizations start with and rightly should. Without a website, your marketing venture can look like you're not established yet. Though I have seen some successful small businesses use a Facebook page in lieu of a website. Please mark your chart with what you're currently doing with websites. Blogs and vlogs, which are video blogs can be an important tool for some. While these can be hosted off your marketing ventures website, blogs are usually hosted on one's websites, so the blog has a better chance getting traffic to it. If you have a blog related to your product or service and updated regularly, like every month at a bare minimum, note that in the yes column, otherwise, mark an X in the no or NA column. Search engine optimization or SEO, is improving your site's ability to come up in search engine results when people search for things that are related to your website's content. If you work in your website's backend to optimize it for SEO or you hire a company to do this for you, then you can note that in the yes column. Otherwise, you know what to do. Search engine marketing or SEM is similar to SEO in purpose in that you're improving your site's traffic. But you do this by purchasing advertisements that come up in search engines. These are also referred to as pay-per-click or PPC ads. Please pause this lesson and mark the appropriate column. If there's another subarea of digital that you do or want to do, please put that in the other row that's after SEM and fill in your chart accordingly. Next up is the last section, internal agency. 10. What is Internal Agency?: Internal agency has three groupings that it's sub-areas fall into. The first grouping is creative skills that are used across the organizations marketing needs. These skills are content creation, writing, editing, layout, and graphic design. The second grouping is technical skills that undergird all marketing projects to make sure they're completed well and on time. Those skills are project management, legal compliance, and technology. The last grouping are production pieces, namely collateral materials and direct mail. These are the things that are produced and used across the organization. Regardless of whether they're skills or materials, the subareas of internal agency often touch and impact the other sections in some way. Content creation is of utmost importance in marketing. You have to have content, whether it be the written word, photographs, videos, or anything else to share what your products and services are and why people should want them. The creative skills of writing, editing, layout, and design are used to build content, but there needs to be a content strategy for your marketing venture. This content strategy guides not only what will be produced, but how you're going to distribute it to various channels, like from your website, to social media, to a newsletter. So you hit as many people as you can with your content. If you regularly create new content and distribute it for your audiences, please note to what extent you do that on the class projects chart title, My Marketing Communications Discovery. If you don't do this, mark an X in the no column. The not applicable or N/A column likely shouldn't be marked with an X given that you need content in order to communicate to your stakeholders. Writing for marketing purposes is a hound to craft that's going to vary from technical writing. Writing for social media varies from writing for a newsletter, from writing for a brochure, from writing for a website. If you have someone who can write for marketing purposes, please note that in the yes column. If not, mark no. Similar to content creation writing is essential to your marketing ventures communication and marketing needs, so marking an X in the N/A column isn't likely. Editing isn't just checking for radical errors, it's also to review all the important aspects that marketing materials should have, such as ensuring that it's on-brand and that the writing is accurate while making sense to an external audience. Some organizations have another person who's not a professional editor, services second set of eyes, and then other organizations have a professional who can edit. If you have anyone who serves in either way, please note that in the yes column. Many hobby businesses, small businesses, and non-profits may not have anyone in this role, so marking no or N/A can be common. Layout refers to how print and digital publications, such as brochures, fliers, newsletters, and presentations are laid out. The person skilled in layout will know how to place the blocks of content in a way that fits the publication they're working on. For example, there's research behind where to place what content goes on each panel of a brochure. Also, there's a way to paginate a newsletter or annual report. Like editing, this isn't something that most marketing projects have when the organization doesn't have a large marketing budget. So if you don't have anything in the yes column, that's not uncommon. Though most graphic designers are skilled in layout and design. That brings us to graphic design. Most marketing projects have a graphic designer to help. If not, it's unfortunately very obvious, unless someone is unusually gifted with a creative eye and aptitude. Graphic design employs many skills and knowledge sets, such as color theory and white space, to make marketing material aesthetically pleasing and effective in drawing people into the content. Please pause this lesson and mark the appropriate column. Now we're moving on to the second grouping of sub-areas that are technical skills. Project management is the first one and often overlooked. Sometimes a marketing project gets underway and the left hand doesn't know what the right is doing. As a result, deadlines get missed, people forget to pass the baton to the next person, and so on. Having someone who knows who's responsible for each piece of the project, when that piece is to be done and follows up to make sure it's done and passed onto the next person is what brings a marketing project to completion. If you have this process or person available for your marketing projects, please note it in the yes column. Otherwise, mark an X in one of the other columns. Legal compliance is also something that's overlooked because people don't know what they don't know. We've already mentioned intellectual property or IP rights regarding photography and videography in the digital sections lesson. So let's talk about legal compliance with email. The CAN-SPAM Act of 2003, which stands for Controlling the Assault of Non-Solicited *********** and Marketing, is a United States law that sets national standards for the sending of commercial email. If violated, there can be legal consequences. Complying with intellectual property law and the CAN-SPAM Act are just two things in the marketing world that those creating and approving marketing projects need to be aware of. By setting up a process to comply with someone, to ensure it's enforced and maintained will help ensure that your marketing venture not only does the right thing, but also stays out of legal trouble. Here's the legal disclaimer I have to note, this is a broad comment on the topic that some legal issues related to marketing and does not, and is not intended to constitute legal advice, but it is for general informational purposes only. Now, please fill out your chart accordingly. The last of the technical skills is technology. Those creating marketing projects need to have the right tools, especially software and a computer that can run those programs. Adobe Creative Cloud is the one suite of software at the time of this video is posting that most people creating marketing materials need. Others who aren't trained and, or experienced creating marketing materials may use other programs, but it will likely limit their ability to create sleek and professional materials. Some budgets just won't allow for Adobe Creative Cloud, and those organizations can still thrive without the professional level help in tools until they reach that next level. The other technology that warrants attention is analytics. It's important to have data to make marketing decisions and using analytics to measure things like your website traffic and social media channels is crucial. This information can uncover how your audiences want to be communicated with and contribute to your market research. If you have the appropriate software to create marketing material, as well as the setup and knowledge to use analytics in your decision-making, please note that in the yes column along with anything else related to technology and marketing that you'd like to mention. Otherwise, mark the other appropriate column. Collateral materials can be many things in print and, or digital forum. Some examples are: newsletters, brochures, annual reports, and fliers. Collateral materials can also be business cards, letterhead promotional swag items, and branded templates, like PowerPoint templates that are available for anyone in your marketing venture to use so they stay on brand. Now's the time to pause and note what you do or don't have with collateral materials. Direct mail is a physical piece of marketing collateral that's in the form of mail. For profit organizations, usually use direct mail to market a product or service they're selling. If direct mail is sent from a non-profit, the goal is usually to fund raise. Both types of organizations can use direct mail to build awareness or publicize events. Direct mail requires not only the creation of the material according to certain standards, but also adherence to certain postal regulations, as well as the knowledge of how to stand out in the sea of other mail your recipients are receiving. Please pause this lesson and note if you do anything with direct mail on your chart. If you can think of another sub-area of internal agency, please add it in the other blank below direct mail and fill out one of those columns. After that, you are done with your marketing communications discovery chart for all five sections and 33 sub-areas. Congratulations. So what do you do now? 11. What's Next?: [MUSIC] Now that you know what marketing communications is and what you're currently doing for whatever your marketing, what's next? Well, you have a couple of options. First, I hope everyone posts their chart titled my marketing communications discovery. I'd love to give feedback, so please let me know what product or service you're marketing as well as any questions you have and I'll get back to you. Second, we have to say, or have more videos on marketing, so please follow us. That way you'll know when they're out, if they're not already on our page. We also have videos that will dig deeper on all five sections of marketing communications so you can learn tips and tricks on how to actually do marketing. Like how to come up with brand standards, social media strategy, advertising plans, create publications, get earned media, and much more. We're also working on strategic planning and marketing strategy classes. So hold on to the chart you used in this class because we'll use that discovery to build a marketing strategy. Whatever you do with marketing, please remember you can't do it all in a day, nor should you. Congratulations on taking your first step to understanding what marketing is. You can build your way up to a marketing strategy that will prioritize what you can do now and plan for the other things at a later date. Remember, u we're here to help you get there. Please post your discovery chart, we can give you feedback, and you'll be one step closer to where you want to be.