Start an Online Coaching Business

1. Online Coaching: Introduction: Hello. I'm welcome to this course on starting your own online coaching business. If you have a real passionate enthusiasm to help other people succeed and you have a high level of expertise in your own field, they're setting up A coaching business is going to be great for you, and it's a cost effective business to set up. And there are some quite easy and effective ways of finding clients both online and offline . My name is Steve Williams on ironic coaching business in the field of music, it allies me to have a flexible and sustainable income on I get to meet people from all over the world, so it really is a great way to make your living. So if you're interested in doing the same, I hope you're excited to get started on this course. We're going to look at the things that you'll need to have a place to start up a coaching business on that sensual leaving place technologically, what kind of equipment that you need, what kind of social media presence you'll need online on what kind of resources you'll need to have in place before you can start. Then we're going to look at the very important aspect of building your client base and how you find clients we're gonna look then at how you maintain those relationships and having a long term relationships with your clients on. We're going to look at the important aspect off online safety when you're coaching will also look at some little practical elements, things like admin on the paperwork that you're gonna need it. So I hope you're excited to get started unless begin. 2. Broadband & Technological Requirements: Let's look at the technological items you're going to need to get started. So the really good thing about an online coaching business is that the startup costs are actually quite low. And a lot of the technology that you'll need, you probably already have. So let's look at those items that will be essential. You need very good stable broadband. I use fiber max because if the session buffers you lose contact with the person you're coaching, That's not grant. And it's such a waste of time keeping, reconnecting. So you need to have good broadband and the person that you're coaching needs to have good broadband. You need to have a good webcam. It's better to use your Mac or PC, or at least on iPad or tablet to coach, I wouldn't use a phone, it's too fiddly. And the picture on the sun will be great if you use your computer. You can also attach files and resources as you chat to the person, especially if you're using Skype. But the webcams that come with devices are usually fine and grids. But if yours is a little granny, then it might be worth investing in an external one. You also need to have good signed. At the moment, I'm using a mike with an XLR to USB-C cable to record this. But then again, I am a musician and that's the topic that I'm coaching. So I do happen to own a studio mics, but you don't really need to own 1 thousand ponds studio Mike and order to coach online, you could get a decent one for byte 40 ponds. And if you feel the sign that comes with your devices, fine, then that's great. But if people are telling you the side doesn't grant a mike is something you'll definitely need to invest in. Similarly, you need really good speakers so you can clearly hear what your clients are telling you. And especially in my failed because I'm teaching music, I need to hear every detail of the signs they're making. So I use sanitizer speakers, but you don't have to go out and spend a fortune on speakers. You just want the clearest signs that you can have. And it's quite likely you've already got good speakers for your computer. Now there's some apps that are going to be essential as well as hardware. Skype. Skype is the program that most people expect to be using for online coaching. And then you'll want to set up a Skype username that describes very well what you do you like. Mine is IV Williams music. If you're coaching business startups, then maybe you can call yourself Joe Smith. Business startups, make yourself easy to find on Skype. Facebook. Joining face, but grapes is a great way to get new clients and to showcase your expertise. We'll talk a little bit about that in a later session, but it's an app, but you should have, and I'm sure you already have it. Mailchimp or assembler email management service. So that's not the same as your Gmail. Mailchimp allows you to manage email lists. So when you send out promotional e-mails or you send out educational emails, you can see who's opened those e-mails on who's clicked on the links that they contain. Very important, you're going to need a payment method. Especially since if you're coaching online, you could be coaching people anywhere in the world. So I think PayPal or World Pay are two really great services that way you're not dealing with anyone's banking details. Or you could accept payment via bank transfer. But I think PayPal, you can add little PayPal link to your website. And it just makes things easy for your clients. So few things you need to have in place. I'm sure you've already got quite a lot of them already. They're good to go. 3. Qualifications and Experience: So let's look at something very important, and that is your level of qualification and experience in your failed. The first thing you've got to ask yourself is, what level of knowledge will your students have? Are you going to be coaching people who are complete beginners and your fails? It's quite likely that actually your students will already have some level of knowledge. So I can't tell you the answer to this, but if you want to pause this video for a second, I just jot down a few of your ideas are on what level of knowledge and skill your students will already have. And the next thing to ask would be, what would you look for in a coach or mentor? You might look for someone who have more knowledge in your field than you date, or you might look for someone who had very specialised skills. So say you wanted a mentor in the field of marketing. Well, maybe you would want to find someone who was especially good at Facebook marketing. So that's another thing to think, bytes. So if you want to stop this video for a second, I'm just on a piece of paper, jot down a few ideas around what would make your ideal mentor in terms of their experience and knowledge. So let's look at the levels of qualification and expertise that you're going to need to coach. You should have a level of expertise in your own failed on. I know that sounds a bit basic, but I don't believe you can coach something, but you've only been doing for a short period of time, say a year, you need to have a few years of experience behind you so that you can deal with whatever left field questions your students might throw at you. And you've tried a few things and failed on, you're able to share that experience with your students, what's worked, what hasn't worked. Recognized qualifications are a help. You'll notice in my Instructor page here that I include the five because I've got a master of music and I use a volumes and must because that helps people to trust that I know what I'm talking about. So if you have similarly got some qualifications that you would like people to know you have great thing to get those like they're posting a CV or a resume if you're American on LinkedIn or on your website and having a detailed bio or a great idea. And there's something really important that students are going to want to know a bite you before they will pay for your services. And that is your biggest achievements. Draw attention to your biggest achievements. I had online coaching from a lady when I set up a music teaching business. She was amazing and what drew me to harvest, listen to being mentored by her was the fact that she had a byte four day students awake. So she was clearly able to run a successful music skill herself. And she'd been doing that for several years. And she made sure that I knew that information. So make sure that your perspective students know everything a bite you that they need to know in order to trust and your skill and experience. 4. Social Media Presence: So now let's look at the social media presence you have to have in place to start an online coaching business. We're going to look in a later section at how to leverage social media to attract clients. This is just a quick look at what platforms you might want to be present on to begin with. So you should have a presence on at least two of these platforms. And you should definitely have a presence on this first one. Linkedin. Why? It's a platform for professionals and you're offering professional services. And you can post your whole career history there and your skills and other people can endorse you. So it's a great place to find clients because they will come to trust you, because they can see other people's recommendations of you. There are also groups and many topics that you can join. And a little later, we'll have a video on how to use LinkedIn to gain clients. Now this next platform, I'm pretty sure you're already on it, this book. And why should you be on Facebook? Because the whole world is on Facebook. Nearly everyone who uses the Internet is on Facebook. So you can reach the clients that you are seeking via Facebook, via ads on grapes. And we're going to look a bit more at that later. But basically, everybody hangs out on Facebook. You need to be thinking where on Facebook do my ideal clients hang out? Twitter on why should you be on Twitter? Well, lists and hashtags help people to find J undefined item, bite your services. And there's heavy traffic there. It's a platform with a high number of people who are members. But there is a Mac to posting in a way that people will actually see your tweets. And we'll talk a little bit about that later. Youtube. Very important, this one. Why it's the net second biggest search engine after Google. So if people are looking for advice on a certain topic, they're quite likely to look for it on YouTube. So you can use blogs and videos on YouTube to showcase your expertise. Tumblr. Why? Blogging can showcase your expertise and allows you to set out your style as it were. But we'll look a little bit at blogging later on high to convert blog readers and to clients. Instagram may seem a little bit odd because after all, so all of my pictures as net, Wow, you can convey ideas very quickly through a picture on Instagram. And the hashtag system makes it easy for people to find j. So I'm hoping that you're already a member of some of these platforms. And you should start thinking how you can use them to help you leverage more clients. And there will be a sectional not slightly later. 5. Website and SEO: In order to run an online coaching business, you're going to need a well-maintained website. And an SEU is a term that you'll find all over the Internet at the moment, search engine optimization and other words, your website has to be set up so that it's easy for Google and other search engines to find it and present it to the people who are looking for your services. This is the homepage of my website before the fold. So you'll notice that I have singing lessons and binder, Northern Ireland. And that is because on this website, I'm trying to find local students to come to my studio. So I've only got a handful of tabs across the top because we didn't want to confuse people with too many options. We didn't wanna make it difficult for them to find what they're looking for. And I got some images that I hope are going to attract people to my business. So before I go into big blurb, I want to put some pictures up there. So here you can see me playing and HMV, which is obviously a well-known brand within music coaches my failed and may in a professional recording studio. And you can say that I have a little sign up to my newsletter before the fold. And that's actually something really important to do that we'll talk about when we look at the finding clients section. Okay, so just after the fold, the first sentence on my homepage, IV Williams and mus, is assigned singer published songwriter and singing teacher, who has been teaching singing, songwriting, piano, music theory for more than 10 years. Now, when Google presents my pitch and this arch, that's the sentence that's gonna come up. So it's very important that I've got in there that I have a master of music because I want people to trust my credentials that I'm a singing teacher. And that's like they debate the words that they're giggling that they're looking for. And that I've been teaching on the subjects I've been teaching for ten years. So I've tried to get an awful lot of information in right at the very start. So people know that mine are the kind of services that they're looking for before they even click onto my website. So let's look at getting your site to rank on search engines. Search engine optimization. Seo is a huge topic and you'll find a lot written about it on the web. But there's a few things that you're definitely going to want today, so we're just going to boil it down a little bit. Your page titles and the first sentence of each page, especially of your homepage, must include the key terms that your clients are looking for. And also you're going to want to use tags to help clients to find your site, to tag each page. If you're setting up a website on WordPress, remember there's wordpress.org on WordPress.com. Wordpress.com is really more for blogging and doesn't give you the option of using tags. So be careful to use wordpress.org. Your site needs to be regularly updated, otherwise, they, search engines will start passing it by. A great thing to have on your site or high, two articles in your own fails like I have an article high to make money out of music and high to get gigs if you're a singer and not an instrumentalist. Because those are the kind of things that people are giggling. So if we're going to use tags and we're going to use keywords. And they are very important factors in helping people find your site. How are we going to find out which keywords and tags are currently popular? Google AdWords is great for this. It can tell you the rough number of searches that there are for certain words and a month. And so you can use that information to tailor your site to your prospective audience. So why should I include all my website? Well, your qualifications and experience should be on the first page. I was recently looking for a coach and a certain area I had a problem that I needed some help with. And so I googled coaches in this area. And I just came straight back out to sites where I couldn't see the person's qualification unexperienced on the very first page. But quite often they harden the bytes section. But really I think that should be front and center on the homepage. People know why they can trust you, why they should use your services. Testimonials. So if you've got happy clients who are happy to give you a testimonial. We do like when we're searching for coaches and for people to trust, to hear what other people's experiences of them have pain. So showcase your products on your website, all your products. So you're in your website much more than on social media. You can control the visitor experience and the kind of atmosphere. So it really gives you this grit, unique place to bring all your products and services together into one place and to give people a little bit of a tour of what you do. Again, we can control the environment. You can choose images and thoughts that target your ideal client. And when we get to the section on finding clients, we're going to look at the idea of your ideal clients avatar, thinking very carefully about who it is that you're trying to reach who you want to work with. 6. Resources for Clients: You might want to put together some resources for clients before you get started. These could include articles. So you could write some articles on current issues in your field or on the kind of questions that clients are asking you or could be asking you all the time. And have a bank of articles that you can email to clients and prospective clients. Quizzes. Bass, conserve the purpose of helping you to see what the client's current knowledge is and what are their development needs, but also helping the client themselves to assess what standard their knowledge is already out on. What are their development needs. Tests. So when you've had a couple of sessions with the client, you might want to give them a task. You could call it something else, you could call a questionnaire just to SAS high while they've been taking in the information high while they're applying it. And what they feel they've learned on what they still need to learn. Questionnaires. Night when I set up my music teaching business, I had some online coaching with a lady who sent me a questionnaire via email before I had my first session with her. And the questionnaire asked me things about the kind of people I wanted to teach that I want to teach children or adults or retirees. The area that I live in, an affluent, is it not the affluent? And that helped come up with a pricing strategy. She got quite a lot of information about me before we had our first session. And that added value to the session itself because it wasn't spent getting all that information. She was able to address my needs because she'd already collected that information. So questionnaires are a great resource to have useful links. If you can signpost people to organizations who can help them with their development needs or with their professional needs or their professional profile. They're really going to thank you for it. So having some resources that include useful links or something that you really want to have in your bank of resources. You can have a blog or a vlog that only your clients can have exclusive access to. So and you'd shape you can set videos to private and then send a private link. Or you can take the mod of the YouTube search and just have them set as not public. You can have a blog on your own website, but is private and you send the link to it to your students or you email through the blog articles only to people who have signed up. And that adds value to the process for them. And you can cover topics that are current and your failed or things that are frequently asked, divide and things that you've assessed via the questionnaire that the clients are specifically interested in. It's also really useful to have a public blog or blog. I had a blog entitled high to make it without the X factor, which was about working in music with lights, going through the TV talent show route. I published it all my own website and that it was published in music websites. And I got quite a lot of clients. I knew that it was also shared quite widely on Facebook. So we're going to look a little bit later at blogging and how you can use that to build your client base. But it's a great thing to have a public blog. Templates. So say, you're teaching people about business startups. If you have a template business plan, that's going to be really useful to your clients if you have a template to health and safety policy that they can tweak to their own business. That's going to be really useful for your clients. People actually scar the Internet for templates. The only slight word of caution I would put in is make sure that you don't do all the work for your clients. They still have to think carefully about high. They're going to apply the principles of the business plan or the health and safety policy or whatever template you're sending it to their own business. But people are usually quite grateful for templates. So I'm sure you already have quite a few of these resources brought together. If you want to think about which resources you need in your arsenal as it where before you get started. Now I might be a great time to do that. 7. Pricing Strategy: Now let's talk about something really important. And that is your pricing strategy because nothing is good to put all prospective students more than you're charging too much or in danger charging too little. Night. Your pricing strategy is going to be based on several factors. It's going to be based on the going rate and your specialist failed. So you'll need to do some research into what consultation phase and your specialist phase are they going rate for teaching and mentoring and music, according to the musicians union and the UK, is 32 points, 50 and r. So I base my prices roughly around that I charged by 30 pods in R. But I can justify that to students by telling them that, well, that is amu rates. That is going to depend on the type of coaching services you offer. For example, if you're teaching people via Skype sessions or mentoring them via Skype, that's probably going to cost more than e-mail support would, for example, the length of the session. So you could offer 20-minute sessions, half our sessions and our long sessions, and all of those would be priced differently. But according to your hourly rate, the other resources that are going to be included. So if you're giving people PDFs or you've created documents to help them. Your work and doing that will obviously have to be reflected in your pricing strategy on the image of work that you'll have to do between sessions. For example, between sessions with people I mentor. I listened to the MP3, is they sad man, I listened carefully and I give feedback on the production and the writing and that kind of thing. And that is actually quite time-consuming. So that's reflected in the price. Nine, exclusivity versus the numbers game. So one strategy that you could have would be to charge more and have fewer clients. And other words, to offer a really exclusive, unique service which costs quite a lot of money. I mean that I'm charging 30 pounds and R for mentoring. There are some published songwriters out there who are charging 180. But you need to be offering a unique and very high value service to be able to justify this. The other strategy is charging less, but trying to attract larger numbers of clients. I think when you're just starting out that it's actually much more realistic, but it's much more time consuming. So to make the same amount of money as you would if you charged more, you'll basically need to have more clients. If you charge people too much. That's going to be very off putting for some people may not be able to afford it. Some people may think that you're being slightly arrogant if you don't have the CVA to backup the price that you're charging especially, and they might consider you as unrealistic. On the other hand, though, if you charge too little, people would think your services don't rank up there with the people who charged more. Think of it this way. You have to white t-shirt's. One of them came from Primark and calls to buy five pines. One of them is Dolce and Gabbana, and calls to buy 250 pounds. They both look roughly the same. Which one are you going to value more? Because what people don't pay an awful lot for, they don't think all of us having a lot of value. So with all this in mind, I personally tried to have a pricing strategy that is not either the higher end or the lower end. And I'm trying to attract a larger number of clients. But you know your own field, on your own personal circumstances, how much time you've got available. So when you're coming up with your pricing strategy, these are just a few things to think about. 8. My Search for a Coach: So I thought I'd talk a little bit about experience I've had when I've been looking for a coach to my business and personal needs. And I'm going to leave it up to you whether you believe these stories are rail or the hypothetical. Okay? So I am professional songwriter. I make part of my living by writing songs on an e-mail dropped into my inbox one day from a guy who had multi platinum hits. Grant, I thought because the title of the e-mail was saying, I can help you to also write a hit song. So I read through the blurb. Each will be all the people he'd worked with. He told me his grip credentials. I'm getting very excited. And then I get to the end of the e-mail and IC the price and it's a $180 for 45 minutes. And then I start to think, yes, but this guy also coaches for a songwriter's professional body and I can get free coaching through them. So I'm not too sure I actually need to pay this price. So he didn't have made great picture. And what counts it at the end was a pricing strategy. So I'll give you another example. I thought to myself, I would like to find on online did and catch night. I go onto Google and I find that there are very few of these people. So I, couple of them come up, I click on a website and on the first page of the website, there is no information about the parcel at all. There's a testimonial from a client that sounds quite good, but I don't know what this person's credentials are. Do they have any background in psychotherapy or in any kind of social work? There is a level of byte tab. So I click on that. And instead of giving me a bio, it gives me a book. And I noticed in this person's blog that they are 28 years old. So that's the first piece of information I have about them. And I'm 4142 years old, so I think maybe you're not going to be right for me. And the whole of the website of the quotes that are there do seem to be aimed at people a little bit younger than me. So although this site has come quite far up Google, which is why I've clicked on it. When I've gone onto it, it hasn't given me the information that's going to reel me in. And I also feel a little bit uncomfortable like I might not be the target demographic. So you can see how those two experiences bring together some of the things we've been talking about in this section about having your credentials up front. So people know straight off the bat that they can trust G, designing the website so that when people reach your website, they can tell what kind of client you're looking for, um, whether or not they are that person, whether you can help them. There's also something there. Avoid Google and people will click on the first website that comes up on Google. And then if I clicked on a couple of those and none of them were sitting, may I adjust them, might give up my search because I don't want to go right the way to page 10. So Google doesn't always serve us with what we need, but it's more likely to help you find the clients who are looking for you. If you use really accurate keywords on tabs, your website. Because after I'd done my search for data and coach, if they then put in did and coach for the over 40 days because I wasn't finding what I needed in my initial keyword search. And I'm you were offering that kind of coaching and you came up first. I would probably be quite relieved because I hadn't initially thought what I wanted. And all of a sudden I realized that it is like there. So I hope that sharing some of these hypothetical or not experiences might help you when you're thinking about designing your website and trying to reach people online and controlling the environment that your clients are going to experience when they first and contract your business. 9. Your Ideal Client: In this section, we're going to talk about the very important topic of how you find clients. So the first question that we need to ask ourselves here is, who are the clients that you're trying to find? My marketing, there's this idea of your ideal customer avatar or your ideal client avatar, which is like a picture of the person you're trying to reach. So I want you to think for a minute about who are you trying to reach you? Is your ideal client the person that you really want to work with? What gender is that person? What does that person, What's their geographic locale like? And then two very, very important things to consider. What are the wants of that person on what are their needs? Do they have some kind of problem that you can help provide the solution to you? Or is there something that they really, really want that you can help them with? So after this video, if you want to pause for a minute and write down a list of wants and needs, but would be a really helpful thing to do. Then what you need to think about is, okay, we've got an idea of this person and what they want, what they need. I've demographics that they belong to. Where then are you going to find this person? Where does this person highlight? Both online and offline. Are there certain Facebook groups that this person might be a member of? Are there certain places in the community? This person might highlight certain coffee shops or community centers. And so that's the next thing to take off. So when you've got your list of wants and needs, then pause the video again and write a big list of the places that your ideal clients are currently right this minute, hanging right. 10. Finding Clients on Social Media: Let's look at how to find clients on social media. We're going to start with Facebook. And that's simply because most people who use the Internet or on Facebook. So your clients are likely to be there. And you might meet those clients three grapes, like grapes are great place to share your expertise. But don't just post blogs and adds and run, answer people's questions and really engage with people. For example, I recently entered into a discussion with someone who was asking up ICT. Microphone's, add a height, record your voice. If you have a particularly strong boys, What's a good microphone and go into a conversation with that person, which I hope they find useful. So those are the kind of chats that you can get into, onto Facebook where people can start to think of you as a good person to go to if they need coaching. Facebook ads can also be an effective way of bringing in clients. Recently I spent 16 ponds and the Facebook ad, which actually aren't me another 200 pounds a month. So something well worth doing. But you have to target those abs. Facebook ads can be targeted by age, gender, location, and interests. So spend a little bit of time thinking about your ideal client avatar and then applying that depiction to your Facebook ad because you want to really target them to get the most benefit for them. Ads can contain offers, blogs, and challenges. As a general rule of thumb, don't use too much texts. You know, when people go through their Facebook fade. There's a lot of people asking them to read blogs, a lot of people asking them to watch videos. They don't want to read. A huge amount of text. Pictures of faces have been shown to attract the most clicks. But definitely you want to have an app that has a very strong image with it. So I'm going to give you an example of an ad I recently ran. This, is it. Okay? So I started with a line, won't do by someone you love a confidence based for Christmas. So we tried to make it a vote emotional. Someone you love on confidence because we do want to have on a motive content to the Add. You'll notice that I've used very little text. I've given a link where people can get more information, but actually most of the information about the ad I've tried to include in the image. So the emotional context is coming through in the image. Walter, singing lessons can offer to people what people might get onto them is in the image. You'll see here that the ad reached a 1860 people. I didn't actually pay a huge amount of money for the ad, hon, I spent more money. It would have reached more people. But on this occasion, this wasn't part of my online coaching business. I was looking for people in my own geographical area, so I didn't need to do that. And you can see that it got 40 likes. There were also some comments, but those were kinda hard for me to crop and fit the page to show to you. So well worth doing. You do see a return on Facebook ads. If you plan carefully, who you're going to target, what you're going to put in the ad. The next platform are going to look at as Twitter on there are an awful lot of people on Twitter. It's got heavy traffic, so it's a good place to try and find people. And the hashtag system is there to help people find J. When you create a tweet, when you're putting hashtags on Twitter will actually suggest hashtags to you. And it will show you, hi many, 100 thousand or a million times that hashtag is being used. And that helps you plan which hashtags are going to bring you in the most views. So it's another good thing you can do is to follow your ideal clients on Twitter. You have this idea of who your ideal client is. Find them on Twitter, follow them, engage with them, take part in discussions on Twitter. Don't just post tweets advertising your own services, get involved in the community. A picture is worth a 1000 characters. And for short texts, which of course, on Twitter you have today, a picture on two hashtags. So I'm going to show you what I think is a great weight on the next slide. Here we go. So, Okay, that might seem like a lot of text, but actually everything that's important in this tweet is in this bright yellow image. So you can imagine you're scrolling through your Twitter feed. And it's just text, text, text, bit of EMG, bit of a video. Here is a bright yellow image that's going to draw your attention. Music Minds Matter, a mental health support line and service for the music industry. So we know exactly what is on offer here. The number that can be called is very clearly printed the block on the yellow background. And so what they've done within the text of the tweet, which is a great thing is that they have condensed the URL. You see where it says bit dot L-Y mid. They link for you to click on a bit smaller, which is an important thing to do on Twitter. So this has done quite well for them because helped musicians UK, quite smallish organization, but they've got quite a lot of people. It's been re-tweet it 1.2 thousand times and it's got 2.5 thousand likes. So, you know, this tweet did quite well. Linkedin. I talked earlier on about high LinkedIn as an essential service to be on for anyone who wants to offer coaching. You need to have a full profile on LinkedIn in order for people to see that you're a real professional. So you want to have a full bio. You want to have pictures that you won't have references all mare for people you've worked with. Out of course, endorsements, LinkedIn allies, people to give you endorsements and certain fails. For example, people have endorsed me for music production and saw writing. So if you've got quite a few people on there have given you endorsements. And that should help to reassure prospective clients that you know your stuff. Grapes on LinkedIn are a great place to find clients. So participate in discussions the same way we talked about it on Twitter and on Facebook and actually start conversations on the kinds of topics that your prospective clients are going to be interested in. So I'm post regularly and grapes and to your connections because you can post on LinkedIn the way you count on Facebook. So if you offer people useful information or you share useful articles, or you know, a useful thought for the day. And if you are doing challenges or you've got a new course up and running, LinkedIn is a great place to post it by all those things. Add people as connections who you feel you can help through reading their own bios and save AS and also their interests. Maybe there's a gap there that you can plug or some kind of assistance that you can offer them. You can also offering mentoring on LinkedIn. This is a new service that they're offering. For example, I recently got a message from LinkedIn saying, Would I be interested in offering mentoring in the fields of the music industry? And I of course clicked, yes. So I haven't actually, I have to be honest, started doing this yet. But LinkedIn realized that people have a need for mentoring and on are looking for mentoring. So, you know, if you're getting into the whole failed and mentoring, that might be something quite interesting to experiment with. So we've looked so far at Facebook, Twitter, and LinkedIn, and other big platform that we'll need to discuss as YouTube. Youtube is a great place to find clients. And so that's going to be a separate video in itself. 11. Using YouTube to Find Clients: Now let's look at how you can leverage content on YouTube to find clients. So there are some technological items that you're going to need in order to have a presence on YouTube, you're going to need a good camera. And I don't mean you have to spend a fortune on go out and buy a designated video camera. But you're going to need a tablet that has a decent number of pixels on its designated camera, something that's going to give you decent picture quality. You could also get a tripod for your phone or your tablet. On eBay. The cost of a white 20 ponds and that's a good thing to invest in. Sand is very important because what really puts people off a video as bad, so on quality. So you can get a separate mike and then a late to plug it into your camera. If not something you fail, you need to do. If you're going to be recording outside, you can get when stocks for your phone or your tablet quite easily. And the recording environment that your n is quite important, ramus with a hard floor on a high ceiling and big windows are going to give a really echoey signed. So your battery to record somewhere where you have a low ceiling that's carpeted, where the acoustic as a little bit softer. For vetted video editing. Movie maker that comes with your PC. If you have a PC is fine. Mocks also have their own video editing software, and that's a good place to get started. If you get really end to YouTube, you might want to invest in something a bit more complex, but you know, the, the basic programs are great for starting on. If you want to use stock video. If you don't just want to do talking heads. There's a great site called Pixabay, which does offer some stock video for free. And you can search the stock video via keyword. And you might find some nice footage that you'd like to use in your video. There are music libraries like there that you can use for side effects and for music and music I think, well, I'm going to say this because I'm a musician, but music does really enhance a YouTube video with a little sort of introduction music. And by that I mean just a few seconds. So your video content won't do you actually want to include in your video? Really important here at Cape videos, short and to the point, the way the YouTube algorithm works is that it can setters a video to be successful and it will present it to more people and searches and in suggested videos. If Paypal watch the video the whole way through, or they watch a fairly large proportion of the video. So if people only watch half your video, if they only watch quarter of your video, YouTube doesn't consider that space successful video and it won't share it as much. So if you create a video that's 20 minutes long, that's less likely to do well, then a video that's maybe only three or four minutes long, offer high-value content at the start of the video. So that people know right from the beginning that your video is going to be helpful and that will help to retain their attention through to the end of the video. Be sure that your face is completely lit. Faces that are in shadow. While we kind of construe that subconsciously as being not trustworthy. You can't buy a stealthy light. You can get them on eBay for 399. So if you're filming in a room where your face is half in shadow, it's like a little circular light that will eliminate your whole face. Kp to the content described in the title. That is really important site people are looking for a video of hard to change a car battery. And when they click on your video, it's hard to change a car bought DRE, but it's also hard to choose a pair of plates. Well, that's not really what they wanted to find out, so they'll move on from your video to another one. They may only watch half the video or less on, then you won't consider it to be a successful video. Hi, two videos actually work really well. So think of your own failed say you are a mechanic and something people are asking all the time is high to change a car battery. We use that example before. Well, hi to change a car battery video may be a great way of you demonstrating your knowledge on it's likely to be a question that a lot of people have. So it's going to bring people onto your page. So thinking about high tea videos that will last for only three minutes, that will really show off your expertise might be something that you want to date. So the title and thumbnail now this is really important. Kate, the title short with the high value part start. And that is because a lot of people access YouTube on mobile devices, especially phones. And it will shorten the title as the title is a little long, it will just cut off half of it. So we want to keep the title really short, so hard to breathe for singing is the video of mine that I put up here. If I call it that breathing for singing, that would also have been good because the point that I'm trying to get across is very near the start. It's a byte breathing. The title should accurately describe the content. So we talked about that a minute ago, where if you offer a video on high to breathe for singing. But the video ends up being about high to saying, let it go. Well, that's not what people were looking for on they won't watch the whole of the video. And they'll also feel that you've misled them in some way so you'll lose their trust. Thumbnails. Not, you know that when you go onto YouTube and you're watching a video, it suggests other videos for you to watch. And when you access your YouTube homepage, it's also suggesting videos for you. So you want to have a thumbnail that are, that is enticing that our people are going to want to click on. So for this, you want to use an eye-catching image on. You want to use bright fonts, bright lettering, so people really notice your video amongst the other videos that are there. Night. If you just upload a video, you take will select a frame from that video as your thumbnails. So if you're going to add your own thumbnail, you can't do that. You just click on Add custom thumbnail and you can make your thumbnail if you're not good at Photoshop. You can make onward or you can make our part PowerPoint and then just take a screen cap on, crop it to create your own thumbnail. No, I YouTube is a community. It's a social media platform, just like Facebook and Twitter and LinkedIn that we've already spoken a byte. So you want to be an active community member. You want to respond to comments both negative and positive. Thank people for taking the time to engage with you. Comment on other people's videos as well, especially videos that are in your own area of expertise because that's another way of getting your knowledge out there and getting people to know you. Research the videos that are there in your topic. Which videos are doing really well? I bear which are the popular ones. Water their titles and thumbnails higher, they reeling people in. And what is it about the content on high the content is presented. That is making these useful videos to people. Because remember, if they're up there and the search results, it means that people are watching them the whole way through. And the algorithm on YouTube has sort of recognize them as being particularly useful videos. Going live on YouTube. We talked about that a little bit earlier. That's a great way to build your subscribers. So we had talked earlier about how you can use uj for question and answer sessions, which is a great thing to do. And use your analytics on YouTube so you can tell from those which of your videos are performing the best and by that which have the most views, and which videos are retaining people's attention, the bass, because that's very important. Which topics are popular. So that will help you to know what the services you're providing and what the information that you can give people is most in demand. So remember to put a link in the description of all your videos that links to your website or to any courses that you're offering so that people can access your services. And your own website, which is an environment that's controlled by you because you're really primarily unless you want to become a major US Chamber and start making money from me, from monetizing your YouTube channel. You're trying to use YouTube to direct people towards the paid services that you offer. So your videos are an effect tasters of your other services. So linking to them and the YouTube channel, having really good bio on your YouTube channel that describes who you are and what you do. All these things are very important and you can, as well as being part of the community on YouTube and bad your YouTube videos into your own website to create a blog or blog on your own website, which is, you know, you can use YouTube as well as a community you can use as a hosting service. So I would really recommend doing this. I've definitely driven traffic towards my own business through a U-shape. If people see a talking head video of you that get an idea of your personality, they get an idea of your knowledge. And it's a great way to enable people to be able to imagine spending time with you and a coaching session and what it would be like to deal with you one-on-one. 12. Blogging: Now let's look at a really effective way of showcasing your knowledge and finding clients, and that is blogging. So this is a little example of the blog that I have all my website NIH, obviously my field is music, so I've got a couple of blogs to start off with. Hi, I got signed. Well, a lot of people who contact me or who are like me to contact me or looking for a recording or publishing deal they want to be signed. So I started out my blog. We're telling the story about how I got signed. What makes a sought after singer because I teach singing. And then the third blogged on is really the one that's done best for me hi to make it with the x factor. And I don't know what part of the world you're from, but here are the X factor is the big TV talent show, the voice as well. So I timed this blog for the weight, the auditions for the X factor are happening. And then I shared it on a whole lot of local Facebook grapes. We're related to music, and it was picked up by a couple of publications. So though I'm Northern Irish, it was actually republished by an educational organization and the steps and on Irish music magazine published it as well. So that got my ideas and my knowledge out there. So let's have a little look at this blog. So there's a little look at the blog, hard to make it with. The x factor. Follow your dream with ICT, TV talent shows. Not that was a bit of a gamble because most people are asking me around the time of the x factorial additions high, they can succeed in those auditions. Are they ready to audition? What kind of paces they should do? And I've actually gone a completely different rate, which is high to succeed music without going anywhere near those shows. So I do use blogs on some parts of my blog. But I chose to write this as a traditional article because people might be sitting on the train, they might be and the doctor's surgery waiting room and playing a video might use up too much of their data alliance or it might annoy the people around them. So there is still a demand for actual articles. So I've tried to keep the article long enough to have plenty of information. So it's a good several 100 words long, but short enough to not make it a tedious rate. I mean, people don't want to write a dissertation. And all the important points you'll notice here, I've put in bold. So this is my only chance of living the dream. No, it's not, not by a long shot. I'm trying to say to people, but it's not the only way to go to follow these TV talent shows. And then you can see that I've put in bold words music education further di the article I've bolded words like Ghana out there and gag so you can scan through what I've written and tell very quickly what I'm actually advising people today. I've used a photograph at the start of the blog, which is a photograph of me on stage. Because I want to demonstrate to my raters that I am a professional performer, that I do, do festivals and things that I might start gagging. So I'm trying to win their trust by giving them a demonstration and picture that I know what I'm talking about. So very important at the end of the blog, have some kind of call to action. You'll notice on the previous screen that I had a sign up to my mailing list is right at the top right-hand corner of my website. So that's on every page. Because obviously building your mailing list is a very important way of getting business. But at the end of each blog, I put in a little contact box. Wordpress allows you to do that very easily where I'm getting the person's name and their email. In this case where it says Calm down to that e-mail to me privately. But you can also allow people to make public comments. And that's a great thing. And it's something I've done with my blog where people can post comments and you have a little bit of interaction actually on your website. So hard to actually drive traffic to your blog. Heidi, get people to rate your blog. Well, I already talked by high. I posted my blog on Facebook grapes. And then the people who read the post and Facebook group shared it to their friends on Facebook. And you can also post it to your Facebook business page. Not if you have a Facebook business page, not everyone who likes your page will see everything that you post because Facebook wants you to take I paid ads to reach people. But there is a way that you can maximize the number of people who will say the post, and that is to time your posts carefully. The latest research shows that people are more likely to be on Facebook just afterwards. So after five o'clock in the afternoon, so between 5.56 is considered to be a great time to post a blog. As we've discussed before it, you can post your blogs on leg Den where people are going for professional. Raisins who, who want information a bite, the females that they're interested in. So you can post your blog as opposed to your connections on LinkedIn. And you can post it in grapes. And we've talked a bit about that earlier. Very importantly, via your e-mail list. So you can either send the entire blog via email if it's short enough, or a snippet of it, and then a link to your website. But it's really, really important that at the end of the e-mail there's some kind of call to action. So you have the blog about the angie say, if you find this blog helpful, if you find this e-mail helpful. I'm currently offering a package on one-to-one coaching where you can have four sessions for the price of three. And if you're interested, just reply to this email. So at the end of the blog, tell people what you're currently offering and high they can access that, give them a call to action, ask them to reply and ask them to leave comments on the blog. Ask them to engage in some way. Seo, it's really important for search engine optimization to create content that people are actually searching for anti used the words that people are using when they're searching for that content. So you can go onto Google AdWords and say which searches are very popular. And I create content that people are looking for on Google. Because sometimes we tend to want to write about things that interest us. But you have to ask yourself, what is my target client grape looking for what interests them? Because you could write a really great blog that you've put a lot of research and passionate benefits, not walk people are actually looking for. It's not really going to do your business any goods, so you have to come at it from that point of view, what are the man issues that my core client grape would like me to address? So the last factor on blogging that I would like to discuss is where you actually post your blog online. Obviously, I've posted mine to my own website, and that's what I recommend that you do a post it to your own website, on Share it on the web. Because you want to drive people to your own website where your products and services are and people can browse around those. There are other sites where you can post blogs. There's obviously a blogging facility of WordPress where people can follow your blog. And I actually use that my website as a wordpress.com rather than a WordPress.org website. So it's set up in a sort of blog style and people can follow me. There's also Tumblr, which is a place that people go to blog. And you could take posts from your own blog on your website and then re-post them to Tumblr and gain a following on Tumblr. If blogging is something that you're really passionate a byte. But mostly I think the best place to put your blog is onto your own website where you control the environment and then share it runs your social media. And that is a great way of growing your presence on social media and helping people to recognize your expertise. 13. Online Courses: A grant thing you can do is to offer online video courses. Well, you obviously, I believe this. And when you offer these courses, if you alive people to have question and answer sessions and to give you feedback and really interact with people. That's a great way of making relationships with potential clients. And you want to caulk those courses with as much useful information as you can, high-value information to really showcase that you know your stuff. Now, there's a lot of platforms on the web where you can offer online courses. Obviously you're on one die. You can also offer courses via YouTube, where you have maybe one video a day for seven days and have a week long course. And you can have that as a public thing or you can have private links where you get people to sign up via your website to your mailing list. And you e-mail them a private link to a different video every day on a topic that they're interested in. And then at the end of the course, ask them to sign up for some red regular coaching. If you are using U-shape. And to put your courses, I ask people to subscribe to your channel. I'm try, if possible, to link to your website where you have all your services presented and very importantly get emails because you want to be constantly growing your mailing list so that you have people to market your services take and to share your expertise with. So personally, I think online courses are a great way to go. Short courses are probably going to be the best because you wanna give the impression that there's still more to learn. But you've, you've put some really useful information there. But you, yourself are just a bank of information. You have a real wealth of information and people are going to want to connect with you because of that and find out what other gems you can share with them. 14. 7 Day Challenges: As well as short online courses and other really great then you could offer as challenges. I personally love seven day challenges because I think like 30 day challenges. You know, people lose interest halfway through. So you can have the seven day challenge of the topics such as say learn XL and seven days or learn to program and seven days and break it down to one achievable task every day in either a video or a blog. Explain to people what as you want them to do and unhide the data stack. And then at the end of the day, they feel that they've accomplished something. And then at the end of the seven days, you have a call to action and you can ask them to sign up to your mentoring and coaching services or to your online courses. So you say seven day challenges all the time, probably on your facebook F8, you can use Facebook ads to advertise them. You can put them on your own website or you can have them on YouTube for your YouTube followers. 15. Introductory Offers: A great thing to do when you're launching your business on you're trying to build your client numbers, is to have some introductory course. So these could include 50 percent off Skype mentoring for a limited periods, are free out of email support facility. Again, you don't want to get to the point though, where people are emailing you five times a day, he would have to be very specific about what you could offer like say three emails awake. A referral program where if people refer a friend, them may get a discount on their own mentoring. Or a free 20 minute taster sessions so that people can meet you and get chatting to you and get an idea of how you can help them. So you can get these offers out there in several ways. A Facebook ad, which as we've talked about before, needs to be really targeted at people via their interests, their gender, their age, their location. But it needs to be created with your ideal clients in mind via LinkedIn on grapes and posts, via your e-mail list. And it's such an important thing, I keep talking about it to Kate, building your email list, growing your email list. You could actually offer a discounted session to people who refer their friends to your email list. Very important that you time limit offers that you want to be able to say, take advantage of this because it's only running this week and give people a sense of urgency. Otherwise, they might like, yeah, I might do that, but I'm quite busy at the moment or or I'll take up that offer maybe next month or the month after that, you want to put a time limit on that. People know that you're only offering this for a short time. 16. What Makes a Good Session: So what makes a really good coaching session or a really good series of coaching sessions? Well, it's where our relationship as built. A relationship that is trusting enough that the client is able to confide in you what their problems are. They may be coming to you because they have a problem that needs solved or what their needs are. If there's some kind of neat that you can fulfill or what their goals and aspirations are. And then you make a plan to help them fix that problem, meet that need, a 10, that goal. So we're going to have to put a plan in place collaboratively. Were you and the client are working together and the client has to understand and agree to be part of the process. So then you're going to want to break about planned down into manageable steps so that the client can measure attainment. They can save that they're making progress on that they're working towards meeting their goal. You're of course going to want to stuff every session that you have with clients full of useful information on advice on your knowledge of your field and where you can't do that, where you yourself don't have the knowledge, then you need to be signposting the client on to someone who can help them or an organization you can't help them. And that is in itself a useful service that you can provide some really to boil all died. The core of what makes a good coaching session or a good consultation is about relationships and working together with the client to meet their goals. So you're going to have to gain the client's trust. Hopefully you've already gained a fair amount of trust, but because before they've booked and with you, they've managed to see your credentials. They've managed to read articles that you've written. They've managed to see videos of you online. They know that you're knowledgeable. They know that you're friendly, they know that you're approachable, and they know that you're willing to help them, that you're going to work hard at helping them. So this is very important that you get all this across. Every Nian Ban. You may get a client who goals or aspirations, or it's just not realistic, but those be met or you are not the right person to meet those needs. And if that is the case, it's much better to just tell the client about maybe refer them on to somewhere else rather than to waste their time and willful out them because people know whenever you don't know what you're talking about, you know, if you just make something up off the top of your head because you don't know the answer, That's not going to come across well, and everyone then you may get some of that you need to pass on to somebody else. But if you've done your marketing right, if you've shown what your area of knowledge is. And here are the kind of people that you are able to help, then that should actually be a very rare occurrence. Actually, that is what is so amazing about working in this field. That is all about relationships that you're really helping people. So as well as the client being able to see that they've may approve set progress and starting to feel more and more confident. You also have that knowledge that you're really helping people with their problems, with their needs and with their goals on. That's a very fulfilling thing. 17. Skype: So now we're going to look at methods of coaching and the ways that you're going to interact with their clients. And I think the number one way that people are going to expect you to interact with them is via Skype. I know when I've booked coaching sessions in the past as a client rather than as a coach? I I've usually expected that it would be via Skype and you normally expect that that will be a video call and not just assigned call other sometimes if there's issues with the broadband, we really can't the video call then just continue with signed. So quite often you're going to want to have the person on their computer or tablet rather than a phone because it's very federally. And also if there's something technological, You need to show them. If you need to talk them through something, it's much easier if they're on their computer. And as we've mentioned before, at the start, both parties need to have a good, stable abroad, bad connection because what is disastrous and a Skype session is if it starts to buffer all over the place. I think that an R session as the band's best length of time to offer. Some people to offer shorter session. She could offer taste your session that was 20 or 25 minutes. But I'm, people want to really feel that they're getting value for their money. And an R does give you that. And it, it allows people enough time to really talk about the issues, their experience, I got to describe the help that they need. I would suggest before you Skype, though, we send a questionnaire on try and get as much information about the client as you can before you launch into the session so that then little time is wasted. End the session. You already know what their goals are, you already know what their level of knowledge is and what their needs are. And you can start addressing those from the beginning of the session. So that adds value to the session. And I do think that via Skype, there are different ways of offering services. But via Skype, you really feel that you've met someone. You feel that you've communicated with them because you can't see them face to face. And that is another thing. Remember that you're a business meeting. So if you're using Skype from your own kitchen, well and good. But do try and M the camera so it looks like you've got a professional space. Could you do want to come across as professional and you want to be dressed quite professionally. I'm treated as a business meeting, even if you're setting in your own home. 18. Email Support: So another service you might want to offer, either as a service on its own or as a supplementary service is email support. And I definitely offer e-mail support. It's a great way for people to actually send you documents and sand you things that they'd been working on for you then to call mental. The only thing I'd have to say as you do, you have to set some boundaries to it and say 28 days of email support. And there are some people like I have some clients who had maybe email about five or six times a day, which becomes very time consuming if they're asking quite involved questions every time I'm sanding a lot of documents for review, or in my case, MP3s for review. So be realistic. What you can offer, you know, three emails awake and tell people what you will actually do. Like in my case, I will review your MP3s of the songs that you've written and give you feedback so you know, something along those lines that's suitable to your Failed where you review documents, are you review our Curry, you provide them an actual service via e-mail. It's also a little bit less personal than Skyping and actually chatting to people. But I think that clients, do you find that useful service and that by half your response in writing, they can keep those emails and they can refer to them again, if the FFA need to remind themselves of the advice that you've given them. 19. Closed Facebook Groups and Forums: A great service that you can have as an exclusive service for your existing clients or else for prospective clients, is a closed Facebook group. So what is posted in the group is only visible to people that you have added to that, great, but you can decide whether or not you're going to live members of the grape to add other members. So you can use that to post weekly relevant information to your fail for that, you know, is going to be helpful and beneficial to the clients that you have there. And it creates a safe environment where the clients can talk to each other and also where they can ask questions of us. So it's another method of interacting with people. 20. Live Q&As: Another great service that you can offer as regular question and answer sessions, almost like a clinic where you out. So questions in your field. And you can either ask people to e-mail you the questions in advance or message them to you in advance and then broadcast live and answer those questions. Or you can ask people to San Jie questions live, which I think works little bit better. It's a little bit more interactive and it builds up participation between the people who are present. Now, you can go live on several online platforms to do this at the moment. And you can go live on Facebook. You could also go live on YouTube. And I think there are advantages to going live on YouTube and it builds your YouTube following. You will get more subscribers on YouTube. And if you're posting information that you use regularly to signpost people to your coaching business. And YouTube is a great platform for the ops than having a live event on uj. Maybe once every two weeks. Some people do weekly, but there is an awful lot of work involved in that. So it's up to you how frequently you want to do it. But it's a great place to build your professional reputation on for people who really have an issue that they feel needs sorted quickly and then a question they're desperate ask or else they just want to see what your liking Parson, what you're like to interact with KMB, they imagine spending some time being coached by you, going live in a live Q and a session is a great way to show those people that you are a person to be their coach. 21. Offline Events: Another thing that you could do is offer talks or advice, connects at local community events that really depends on your own failed but say my field is music. So if there was a Music Conference in my time, I might want to offer one-to-one advice clinics all and say music publishing or ask can I perhaps do your presentation of music publishing? So maybe you are able to do the same thing and your own fields, but you could address colleges and students. You could address local community grapes. You could look for professional conferences anywhere where you can get your professional expertise out there. So giving talks and lectures as grid. But if you could also add an element of a Q and a session, all that so that people can interact with you more of a one-on-one and have you address their specific questions. That's a really important thing to do and perhaps offer a sort of advice, clinic service out events where people can book in for 15 minutes slot with you or a half hour slot with you. And you can have a little chops them about their goals and how you can help them meet their goals. 22. Face to Face Meetings: So even though we're talking about starting at online coaching business, if it's something you want to do, There's really no reason why you couldn't be coaching people face to face in person. So you can have a day and your diary that's like a drop-in day where people could come into your office and chat to you and have a 20 minute consultation for free where they bring to you the issue that they are having problems with and you talk to them about how you can help them to resolve that issue, but don't give them the whole of the answer that day. You probably can't and 20 minutes anyway. And just highlight the different things that you can do to help address there as she and to help build their knowledge in your field. So you can have that in your own office. If you're working from home, you could meet people in a coffee shop. The important thing is there has to be a time limit on it that you say that this is a 20 minute consultation or a half our consultation. Otherwise, she could potentially be there all day. And it's the same as the Skype sessions really. If you are meeting people in person, it's time limited and an appropriate venue. So an R, I think if you're meeting people face to face him as a Skype session is quite a good to time and that you're face-to-face clients would obviously have all the benefits that your online clients would have things like access to close Facebook groups and forums. And if you have a blog or a vlog for your clients, that they would have access to all of those things as well. 23. Admin: So we're gonna take a little minute nod to talk about everybody's favorite part of their job. Admin. There are a few items of software that can come in really handy when you're running an online coaching business. Google Calendar for booking is really great. You can embed on your website or you can email it, rhyme people. And people can click on the slot that best suits them. So I had a drop-in day one day where people had a free 20 minute consultation with me and I just put up a Google Calendar and people were able to click on the slot that suited them and book themselves and that was really handy. Google Docs for sharing documents is really, really handy. Of course, you can't do that via Skype. If you're Skyping people, you can send an attachment via Skype and you can do it via email. There's several different ways of doing that. But if you have a Google Drive and you're working on a document with your client and you're adding bets, narrowed, adding bits. That's a handy little bit of software to use. Mathematic. Nih. Mathematic is great if you're trying to get more than two people together at once. Because what it allows you to do, It's a website. What allows you to do is to put on the website, I'm free on Thursdays, between 25 on Wednesdays, between 11 and 2. And everybody that you're inviting to the Mayday and clicks on the time that suits them. And then you pick the time that suits most people. Exile for income and expenses. There are more in-depth bits of software that you can buy for running a business. But I think in the beginning XL is fine. And it may not be software, it may be hardware, old fashioned diary, a paper thing that you write details. And it's actually really handy because, you know, once I have something happened where a glass fell out of a cupboard and my kitchen and hit my phone and that was all my contacts gone. The screen smashed and the thing was was damaged. And yes, I have them in my email, but when something has just written down an old fashion paper, so long as you don't lose the diary, it's harder for things to go wrong. Paypal for financial records. So if people are paying you via PayPal, you've got all that information in your PayPal account. So there's some useful items that you might find handy or I do anyway, old-fashioned paper diary, just discussed that. A wall planner so that you can look at a month and say what are the main events of your month. I find that quite handy. Portfolio books and files, which are basically notebooks that are divided up into sections. So you can have portfolio mix and have a section for each of your clients to keep records of what you've been discussing with them and what work you need to do with them. And if you don't keep some kind of records of your clients and what you've been chatting about. Once you get enough clients and it's very easy to get confused between clients. Forget where you are going with the start and parson. Let you really do need to keep up with the admin. 24. Existing Client Offers: So let's talk about little offers and promotions you can run for your existing clients to encourage repeat customer. So as you can see from this picture, really the best thing that you can do to encourage repeat customer is to provide an excellent service to return emails promptly, to respond to queries promptly, to be parsable, to be polite, and most of all, to provide really useful information that helps people to meet their goals. But if you would like to run some offers and promotions aimed at your existing clients, here's a few ideas. You could give them access to an exclusive Blogger, blog. We talked about that earlier, which is only for people who are already signed up to your service, where you cover the topics that are current and your failed on give advice. You can give them access to a closed, unsafe, secret Facebook group where they can discuss problems that they've been having or the ways in which you've helped them. And they can not only chapter you that can chat to other of your clients as well. You can give them offers on courses and resources and maybe discounted courses and resources or resources that are only for your existing clients. You could offer them free email support. You might want to time them at that and don't make not just an ongoing thing, but you can offer them free AIML support, say for one month or three months. Or maybe you do want to make it non time limited just to maintain your relationship with that client. So these are just a few ideas. 25. Mailing List: A really important way of maintaining clients and ensuring return custom is to manage your mailing list well, and we've talked a little bit about that earlier. Your mailing list as your ultimate marketing till we've talked about that before. High, It's a much more personal way of contacting people than social media is. So collect e-mails everywhere you go on Facebook and parson everywhere. But if someone has been using your coaching service, it's quite likely that you've been in conversation with them via email. Just be sure that you get their permission to add them to your mailing list. You count export e-mail contacts from LinkedIn, but be careful to remove inappropriate contacts because not everyone you've added on LinkedIn is a prospective client obviously. So. And have a sign-up box before the folder on your website to encourage people to sign up. So arrived who failed of using your mailing list to maintain clients and to maintain those relationships with people who have used your services, subdivide your mailing list and to entrusted, participating and former clients. So when you're sending out an email, you can tailor it to those grapes. Email once a month and any more frequently annoys people on your email too infrequently, they forget that they've used your services. So a byte once a month is a great way of maintaining that contact with people. And you can include news articles, blogs, and videos, especially high two videos, people love those. And include offers, promotions and new services so that people who've already used your services will see that you have something new to offer. Maybe they used your coaching services, but the moment you've got an online course that they might be interested in. And maybe they were thinking of going back to your GAN, there's something they think you could help them weapon if you happen to be running an offer and the guy, but they might just have that little nudge to Beck again, a call to action at the end of the email. So at the end of the e-mail you can say to people, if you have any questions, please respond to this email. To make use of our new offer, please respond to this email or you can include a link where they can go on and purchase your new course. But always have some kind of call to action to your former on existing clients to encourage them to take you up on what you're offering them. 26. Exclusive Facebook Group: Something else that you can do to maintain relationships with your clients is to have an exclusive Facebook group for them. A sacred, perhaps closed grape that is only for people that you've worked with. So the kind of things that could be included in this grape and good conversations on common problems or goals. That's your clients may have in common. Blogs are these don't just have to be blogs written by yay That could be interesting articles from anywhere on the web that you think are going to be of interest to your client's industry news. It's great if you can be the first person to point diets. Some bit of information to your clients that really shows that you know your stuff within your industry. Updates on services because they've used your services before. So they might be interested in knowing if you have anything new to offer. The grip really needs to fail exclusive. And by that, I mean, it needs to feel like a safe space where people can discuss their problems and their needs and their goals. And that it's not sort of a public space. And and it needs to feel like all your other services that in this space clients will get quite a lot of attention. So this is a great way of maintaining relationships with your clients. It does take some time though, if you're the administrator and you've got to maintain this grape and keep posting in this group. But it is a great way of securing that ongoing relationship. 27. Online Safety: Now we're going to look at the vitally important topic of online safety. Because unfortunately, there online there are certain risks for yourself and for your clients, especially more vulnerable clients. So here are some principles to follow. Never share personal details. For example, your address. You may feel that you know someone because you've been chatting to them via e-mail or via Skype. But they are in essence a stranger. Don't engage in online coaching with people aged under 16. Different rules apply in different parts of the world. In the UK where I'm best for child protection reasons, you wouldn't really want to offer an online service to people under 16 except perhaps if a parent or adult walls present. So that's what I'm saying next to the minor is present. They should be accompanied by an adult. If your client is vulnerable, for example, they might have a learning disability or an acquired brain injury. That's no reason a person can't have online coaching. But it might be helpful for that person on for you if there are support worker was present a person who knows them well to help explain things to them or give them whatever specialists support they need. And also just around the whole area of online safety, it's best that another adult be present. Observed data protection laws. So don't share people's personal information, their email, their address, their phone. Don't share that with anyone. And you should lock away forums that contain that information and a safe place. So if you store it, your computer, it should be stored in a place where other people don't have access to it. And be sure to get people's permission before you add them to mailing lists. Set boundaries with your clients, gave respect am expect respect. If someone is disrespectful or abusive to you, then you have every right to withdraw your services. So someone's behavior makes you feel uncomfortable. Stop the session. Just say I'm really sorry, but your behavior is making me feel uncomfortable. And I would like to stop this session and then terminate the agreement and don't have further contact with that person. That's if their behaviors very obese. If if someone's just a little bit and appropriate, and then just point that out to them and asked to be spoken to you with a bit more respect. If you do anything online, you can expect a certain amount of trolling. People will post negative comments on your YouTube videos. You'll get the old joke or on Facebook, reply to comments. So if someone posts a trolling comment on your UGA video, you could say, well, thank you for taking the time to post. Or you could just ignore it, you know, depending on the content of the comment. But don't get into drama ICT arguments. That's what trolls won't. They are basically spending their time entertaining themselves by trying to harass other people into getting upset. So don't give them that satisfaction. So these are just a few rules of thumb for a stag safe online. There's an awful lot of information online and Facebook provides some grant permission on online safety. And it really is something that if you're thinking of setting up a coaching business, that you should have thought about it. 28. Business Plan Template: Every new business requires a business plan. And we're going to look at what should go into a business plan. And I've actually attached to this lecture a business plan templates from a great organization in the UK called the Prince's Trust. And it will take you through all of the steps that are described in this video. So why should your business plan include? It should include what you actually plan to do or what services you plan to provide. So your products and services should be listed buried near the start of your business plan. Very important to have a timeframe and your business plan when you will do it, to break it down into the activities you're going to need to carry out to provide these products and services and to put dates to them. How much is it going to cost to set up these products and services? It's important to have a budget. And how much are you going to earn? Well, I know that you can't sort of look into your crystal ball and say with any certainty what you're going to earn. But it's important to have financial projections with timescales. So what are you going to earn in the first three months? What are you going to earn in the first six months? What would you like to have earned after the first year against your expenses? So what were your profit be? How are you going to market your business? How are you going to let people know about these great products and services that you have available. And hi, will you get edge the need for your services? So that's market research. And you're going to have to carry out a little bit of research into what needs right there before you launch your coaching business. Why it's likely because you're an expert in your own field, but you already know a little bit about the needs that are right there and the kind of questions that people are asking. But it's just formalizing that into a document in writing to help you to decide what direction you're going to go with your business. So you need to monitor the success of your business. And for that, we're going to use what's called KPIs, key performance indicators. These are your measures of success. So if you wanted to fill out the following sentence, My Business will be a success when? So what is the goal of your business? What is the end of that sentence? And only you really know that There's kind of possible measures like sex as possible. Kpis could be financial. My business will be a success when I'm making 2000 pounds a month, could be the number of clients. My business will be a success when I have 25 clients nowadays, numbers are just, for example, your own goals could be very different from that. My business will be a success when I have, say, 10 online courses. So those are the kind of things that might make up your KPIs. So you want to monitor against your KPIs monthly. So say your goal is to make 2000 pounds a month. And in one month you've Mattathias and 500. While you're getting there, you're getting towards your KPI. The next month you might fall to your thighs and 200 and then go up to a 1800 and you've got fat baseline of what they aim is to measure your success against. Also, you need to update your business plan quarterly. This is not something that's set in stone. Your business plan may change. For example, when you start running your services, you may find that the actual need that site there is different than you thought it was going to be on your clients. Don't want our long Skype meetings. They would actually rather have half our Skype meetings and some emails, sports, you know, it could be that the plan changes so you have to apply for a little bit of flexibility. But it is important to have real workable document that applies to your real life business. That isn't just something that's sitting on your computer in case you need a loan. Now, speaking of loans and online coaching business is actually a very low cost business to setup. But say you wanted to borrow some money to buy MacBook. In order to carry out your business, you would need to have a business plan in place in order to approach a bank. So as I said earlier, I have attached a template business plan. It might be a good idea for you to work through that on the issues that, that raises. And if it brings up any questions, feel free to post questions in the Q and a section of this course are to send me a message. 29. Now You're Ready to Start Coaching: No, I have come to the end of the course. I hope you're excited to get starting with your own line coaching business. On that, you have a little bit of information of what resources and technology you're going to have to have in place on high defined students. Maybe have a little idea already off the best ways you can think off interacting with those genes on here, the students you want to interact with. So if you have any more questions, if there's anything this course hasn't covered that you'd like to chat a bite or you have any comments and anything that's being part of course, please feel free to post them in the Q and a section of the course, or to send me a private message because I really love to hear from you. And I hope that your business is a big success. I'm not. You're really excited to get going with it.