Transcripts
1. Introduction: So there are other Squarespace
tutorials out there. But I wanted to
create one that was up-to-date with
the latest changes squarespace have rolled out. And one that helps
you first decide whether Squarespace is the
right platform for you. So we'll look at some of the
pros and cons of using it. And then lets you quickly
start building and cuts through a lot of the
unnecessary advanced options. We're not going to go through
every menu in detail, but I'm going to show you
the quickest possible way to start designing something that looks polished and professional. Squarespace is a fantastic
option for those wanting to dive into
professional web design. Minus the long learning curve
of options like WordPress, which I also used by the way, if you're great at
designing and creating, but you don't like the idea
of coding or developing, then this is a great option. You can really create very impressive results with a minimum investment of time. Hi, I'm Jason Miller, a graphic and web
designer based in London. I have over ten
years experience, and I've spent over
seven years working with both Squarespace and
WordPress as platforms. So this class is divided
into three parts. Firstly, I'll provide a
comprehensive overview and answer some frequently
asked questions, which I'm sure you have two. What is Squarespace? What are the pros and
cons of using it? How long will it take to become familiar enough to
build websites? And how much control
or freedom to Squarespace give you
over your design. After the first section, we should be in a
good position to decide whether this
is for you or not. In the second section, I'll give you a refined
streamline tutorial on designing using Squarespace. This section is really designed
to orient you and get you designing and creating using the platform as soon as
possible for best results, I'd recommend following
along and actually creating your own
sample website. As I guide you through this, I'll be creating my own sample
website for evoke brewery, fictional brand I created in
my last Skillshare class. Lastly, we have an understanding
of how Squarespace works and having now created
your own sample website. I'll share with you some tips, tricks and best practice. But I've picked up at during my time creating websites
with Squarespace. And that's it. The class project is to
follow along and create your own sample website using a free Squarespace
trial account. So I'm ready for this. When you're ready,
let's get started.
2. Is Squarespace for me? FAQs: So frequently asked questions, a good one to start with is, well, what is Squarespace? Squarespace is a
platform just as social media apps like
Facebook or Instagram, they allow you to present
and share content. Squarespace is a web platform, so it allows you to create, organize, layout, and then
share with the public. Content from a website of a web platforms
include WordPress, which is perhaps the
most widely used, Wix, Webflow, and others. So no web design in itself
isn't too advanced. Perhaps at first, you
have to have a knowledge of servers hosting, coding. So there was quite a
steep learning curve. But these days,
many of the items we designed for digital use, they end up being
shown on a website. Anyway, the difference between
web design and designing, say static pages on an app
is often the software, the interface that you're using. So SquareSpace for all
intents and purposes, it acts like an
AP, an interface. A platform is a technical
term that you login to, then you use to design
and create your layouts. It can be as simple as that, but it has the ability
to go a lot deeper and offer some advanced features if you need to take
advantage of them. I would say these days if
you're a graphic designer, it's well-worth branching
out into web design. And Squarespace is
a great place to start because it's
not too advanced. You can use the
principles you would use on static design and immediately translate them into creating
beautiful websites. Most, if not all of your clients are going
to need a website at some point and they'll love it as their preferred designer. You are able to take
care of this as well. So it doesn't take
very long at all. I would say, to become familiar
with all of the options, all of the advanced features will that can take weeks of use. But to create something
that's professional, that's fit for purpose, you could definitely aim
to do that within a day, if not a few days. Squarespace actually
market their platform as a tool that's so simple that individual
business owners can use it and create
something professional. Now that might be true
if someone's simply swapping content in and not
making any other changes. But I think to really
get to grips with it and to understand
best-practice, it does take a little more
investment of time than that. All of this said, my goal is that by the time
you finish this short class, you'll be in a position to create something
that's professional. You will understand the
essentials you need to create on the client's behalf
and you'll feel very familiar with Squarespace
on the whole. So for results can look
very professional indeed. In fact, if you looked
at my portfolio, I think you'd struggle to tell which websites were created
using which platform. I don't think it would be
obvious which sites have been created using WordPress and which sites using Squarespace. That said, we're awesome. Advanced features
about a platform like WordPress offers of at squarespace isn't really
designed to cater to. So e.g. if you had a client who was a real estate agent and
you needed to create essentially a database
that would list different properties
and serve results, answer search queries will then WordPress would
be your platform. But for the large majority of businesses who want a website to really showcase their
brands to provide information, Squarespace is an
excellent option. So there are a few limitations
and we'll go through some of those in the next lesson
with are pros and cons. But one of the key
differences is that WordPress is open
source software, so it welcomes contributions
by a larger community. And many people have created various plugins
that you bolt onto Wordpress and that enables you to solve specific problems
in a bespoke way, Squarespace does
allow you to add a few third party modifications, but there's nowhere near as
many as WordPress has to offer if you have a look through the sample templates,
but squarespace offers, you can generally tell
quite quickly if it has more features you're looking for or if there's
something more bespoke, but it won't be able to cover. Squarespace does allow a very wide range
of customization, but it doesn't allow you to customize beyond the
features for the preset. So while WordPress is
completely bespoke, you'd literally mock
something up in Photoshop and then go away, build it and create it. Squarespace has predefined
parameters and options, which are heavily tested
and work really well, which is great news for
smaller businesses that don't have a budget for
completely bespoke design. All in all, I would
compare Squarespace to buying a suit off the shelf, but then having it tailored, customized to fit your needs. Where WordPress, well,
it's the same as picking the individual
fabrics and materials, coming up with a style
from scratch and having a suit
completely tailor-made. So often the end result
is very similar, but the process is welds apart. Hopefully that answers
some of your questions. In the next lesson, we'll look at some
specific pros and cons to help you decide
if this is for you.
3. Squarespace Pros & Cons: In this lesson, we're
going to quickly overview some of the
pros and cons of using Squarespace compared to other platforms like
maybe Wix, WordPress. Now for first pro is for
squarespace is easy, I mean seriously easy to use. Now Squarespace
actually marketed this as a tool for individuals could use to build their own website themselves with no
prior experience. Now, from feedback I've
had from various clients, it is a little too tricky
for people to jump into and use themselves for
your average business owner, unless they've got
quite a bit of time to learn how to
use with software. But for creative professionals, it's really simple to
use and it's well-worth V initial investment of time
to learn how to use it, how to get it just right. For next Pro, it's fast. So fast tends to go
along with easy. But there really
are a lot of tools, templates and shortcuts
in Squarespace, all designed to help you put something together that
looks professional, but as quickly as possible. Now, again, we've
had some efforts. I've seen them pop
up on YouTube. I'm claiming someone
could build a website in 1 h. Maybe if that's possible. I don't think you could build a very professional and very comprehensive website
that quickly. But certainly in a day. That's possible,
Depends, I suppose, how high you're setting the bar, but it is fast, very fast. Now, this is a big
one for most people. There are no servers to manage. Now, that comes with
a few cons as well, which we'll consider later. But it means Squarespace
don't actually give you access to
the core website. Everything is left in
their hands to manage, to backup and to troubleshoot. So you don't have to have any knowledge of
managing servers. You don't have to put any of
our infrastructure in place. You can simply create a
Squarespace account and start creating websites and then pass them on to clients
when you're finished. So potentially, this
saves a massive headache. And templates, squarespace
have some fantastic templates. In my opinion, they're
much better than the templates that you're
given by a platform like Wix. Some of the best templates
for I've come across. Now, although I do tweak
and customize them, they're good enough that
the fundamentals of air, but it really does give you a great starting point when you're creating a new website. So the templates,
particularly if you're starting
out a great way to learn and get yourself
up to speed with what works and doesn't work
by reverse engineering. Some of the fantastic
starts we give you. So now we come onto
the cons and there are a few design limitations
to Squarespace, e.g. with the headers for navigation for a large
number of options. But if you want to go beyond the options that
are given to you, it's very difficult and potentially dangerous
to customize that. If you customize
beyond set limitation, squarespace has given you. Well, it means when
future updates rollout, something could potentially
break on your website. So if you are happy with the option Squarespace
gives you, it's fantastic and is a growing and growing
number of options. But if you want to do
something that's truly bespoke or if you're
working for clients. But you know a very
particular and meticulous and won't accept here or
maybe 20 or 30 options, but I can't go beyond that. Will then yes, you may
run into some issues. I would say for the vast
majority of clients, the options that you're
given are all best-practice. What works? Good enough that there's
always something for anyone. Now, this is the con, associated with not being able to host for website
on your own server. So for some of us, if you have a number
of WordPress websites, although you do have
a huge headache, you have to offer
help and support. You have to take care of
backups and so forth. You do charge your
clients for that service. It can form part of
your residual income. If you're using
Squarespace while you could host it on their
behalf and make a mock-up. I wouldn't suggest doing that
because anyone could Google what it costs to have a
plan with Squarespace. And they might not be happy if you're trying to
charge on top of that. So generally speaking,
you hand a website over to the client
at the end and you let them directly have Squarespace account
link to their website. That means Squarespace
and making money from their
yearly hosting plan. But you are not. So this is another con, a lack of revenue
from making changes. Now for me, I don't
really want to make a large portion of my income from just making
little changes and tweaks, but aren't creative in nature. It's simply that on the
site like WordPress, platform like
WordPress or client isn't comfortable to make
certain changes themselves, or to update or to implement changes that
come from new plug-ins. None of that needs to
happen on Squarespace. Once you hand this
over to a client, it's so easy for them to
change and update themselves. But quite likely
for most things, they won't be coming back to you to tweak this or fix that. They'll be able to do it. So that's potentially
a pro to your client, but it could be a con
if you're relying on getting an income from
making specialized changes. Squarespace is a platform
where your clients really will be able to make most of
those changes themselves. That said, I hate it when
I get emails asking me to make technical changes or updates to a website
I'm here to create. That's really what I like
to make my money doing. So for me, this is good news, but I know for some of you, this could be a con
and our final con, and this isn't a deal
breaker by any means. But while the SEO
on Squarespace is, it's decent, I would
say it's good. It's not as good as WordPress. So if you're pushing for really competitive
search terms on Google, you would notice a
WordPress website has, has an advantage. You're not going to
notice that difference or that advantage unless
you're really, really optimizing and going through extremely
competitive keywords. But even so, it's a factor
to consider is SEO is okay, but it's not outstanding. So hopefully that honest
overview of some of the pros and cons informs you to make a decision about whether this is a platform you'd
like to use or not. I use both Squarespace,
WordPress. I've had a quick try
with a few sites on Wix and Squarespace is one
of my favorite platforms. I use WordPress to for more bespoke or sometimes
more demanding jobs. And but Squarespace for many of my clients has been
absolutely fantastic. If you're convinced, join
me in the next lesson and we'll actually start
creating using Squarespace.
4. Lets Create - Pick a Starting Point: To get started, the
first thing we need to do is visit squarespace.com. Now I've done that
without being logged in. And this is the
screen you will see. You're looking for v
gets started by them. Pin the top right here. I'm going to walk you
through this as if I've not created other
Squarespace accounts. I actually have a
different screen. I would visit to do this
because as you can see, I've created quite a few
squarespace websites before. In fact, they don't
all fit on this page. There's 32 of them. So I'm going to walk
through this with you. I will jump over to my account. But you will see a page like
this and click get started. There's a, I guess
you used to call this a wizard that guides
you through the steps. If you wanted, you
could skip this wizard, which is just
designed to show you templates and ideas that
are relevant to you. So I'm actually going to
click skip, skip, skip. And this is the page I
want to arrive at here, where I just get
to look and choose which templates that
are of interest to me. So I'll close this. And for my purposes,
I'm going to create it. So this is linked to my account. As I'm teaching this class, I can log back in and I can
take you through the stages. So here we are at this screen. Bear in mind, you won't yet
have a Squarespace account, so you'll need to create one once you've
selected your template. Now about the templates
and this is one of the best features
of Squarespace. You can find something
that comes as close to what you're looking
to create as possible. And then rather than try to envision and create
everything from scratch, you can begin by tweaking and customizing and
swapping your content in. Now as a professional designer, you'll probably want to swap
a lot more of a new leaf. You'll be playing
with layout too. You're not likely to accept a template exactly as it
comes from Squarespace. And if you're doing
this professionally, that's what others
will be hiring you to do to really put your
own creative take on it. But this is a great
place to start and you can see
there's a wide range of templates available. So if you wanted, you can explore the
various categories. I'm obviously creating
my sample website for the fictional evoke brewery. So I could look on the foods, see what templates people have tagged under that category. I could perhaps also
look on the restaurants. Might have for kind of look
and feel I'm going for. But you get the idea. There's lots and lots of
templates to choose from. And if you're really sure of the template
you want to use, you click start with, but I would recommend
clicking the preview first rather than judging
it from the thumbnail. And click the preview
and have a look, scroll through, see what
you think of a template. Now, if you wanted
to, you could click, get started without
a template and just start from scratch and create a website
from blank pages. That's an option. But I think reverse
engineering some of these templates is really going to help you initially to understand what can be done. And it's much easier to tweak than create from scratch when you're not yet familiar
with Squarespace. So perhaps pause the video here. If you're following along
with your own project, have a good look through
the templates and pick one that you feel is
relevant for you. Um, you of course, don't have to pick the same template as me. Now it's worth saying
this isn't like platforms such as WordPress, where the template you pick, it means you have
certain limitations. In Squarespace. Template is just
a starting point. So I could, if I went through the style settings
and made changes, I could turn this
template in the center here into this template here I could make it
look exactly the same. There's nothing
I'm going to come across which because
of a template, I won't be able to do. So. You still have full access, customize all of the settings. So what are you looking for
in the starting templates? Well, it doesn't have to
necessarily be fonts. Those are very easy to change. The colors are easy to change. Sometimes I look for
just for general layout, the look and feel they've
used which template is going to give me
less work to do, and which template
as I scroll through, Do I see layouts, but I think this would
work well for my brand. This one looked good, but as I scroll down, I'm not sure these kind
of offset headings, the images from
those Denver left. I'm not sure of that. That's really the
right fit for me. Okay. Here's one. I quite like not sure
how you pronounce this. Kolyma maybe. But I'm definitely going to
have quite a dark theme. I think a matte
black background. I quite like the large text. Like some of the layout ideas, plenty of full bleed images. So yeah, for me, I think this would be
a good starting point. So you can click to view a full demo sites up
here if you want, but would open in a new
tab if you wanted to compare a few side-by-side.
But I'm happy. So I'm going to click
Start with this design. Do the same with your
preferred template, and then join me
in this next step. So squarespace will now, for me, it's adding
this to my account. And I straightaway arrive at a page where I can fill in details specific
to this website. For yourself, you
would just have to create a Squarespace account. So the usual things
you'd expect, enter an email address, choose a password,
things like that. So once you arrive at this page, I'm going to name the
site evoke brewery. Do the same, give v, cite the title relevant
to your brand. And these pages are just letting us know
what we can do now with a new and improved
Squarespace and where we are. So let's orient you with what we have in
front of us here. The sidebar to the left. This is essentially
your way of navigating the back-end of Squarespace. So the front-end,
what the visitor sees once we're site goes live will be everything to
the right of that sidebar, which I can pop-up to go full screen by clicking that
button in the top right. So this is the front-end
your visitors would see. This sidebar helps us
navigate in V backend. At squarespace gives you
a certain amount of time, which has varied over the years. It's usually around two months because I have a Pro account, a circle account, I
get a little longer, so I actually have 182 days, which is quite generous. You can always contact
them if you are working on behalf of a client and
you need a little longer, but that's the amount of
time you can build a site without needing any
paid plan in place. Where does this website exist? For the time being? While you can pop a domain name, domain name you've
purchased either from Squarespace or elsewhere. You can pop that in
place quite easily. But for the time being, Squarespace assigns a
temporary domain main name. So it's worth
bookmarking this page. This is what you'll revisit in order to access
with back-end. And this can be customized. It's given me a random string of words here,
alligator Cat seven. So if I go to
Settings and domains, you can see that
as well as having the option to buy or connect. A proper domain, Squarespace gives us
subdomains for free. Which means while
we're developing this, if I click here on this
randomly assigned domain name, I could actually pick one that's more relevant to the brand, which I think is a nice
professional touch. So I'll use, assuming it's free, evoke brewery and click Rename. And just like that, you'll see that's changed. And this is now via dress I visit to access the
backend of a website. We'll talk, although we're
going to come back to this when we're looking at what you do to launch the website, we will look at the
site visibility and permissions that Squarespace
sets up by default. So if you go to Settings, Site availability, you can see by default this
is set to private. So only yourself or
someone that you provide that specific link to. And you don't need v, the
bits on the end here, it's just fess up to.com. If you provide someone that link and they're not logged in, they won't see anything. So you could change that. You could select a
password protected option and select a password. That way if you send your prospective clients or someone you wanted to
view of a website. If you send them via
URL at the top here, together with a password you've
selected Bell actually be able to save a
website right now. Any changes you make will
be reflected in real time. So that's quite a
nice touch when it comes to working with
clients and sending them. Maybe you send them updates
of your progress or you send the website stages to
get some feedback from them. Quite nice to be able
to do that and have a nice professional looking URL. So this is one of the things I must say I love
about Squarespace. If you're working with
WordPress or other platforms, there can be quite a bit of admin work behind getting
a domain name in place, setting something
up on the server, just getting ready
to start designing. With Squarespace. You can literally do it
with just a few clicks. So here we are. We've selected our template. We have a temporary domain in place and we're ready to start
customizing and designing. So we'll do that together
in the next lesson.
5. Lets Create - Customising the Template: In a previous lesson, we prepared our starting point and we now have this in place. This is our chosen template, some sample content, and we're ready to
start customizing. So what I'd suggest, again, this course is not
to show you what every single menu and
button an option does, is to walk you through a streamlined process to
just get creating and to learn the essentials to
creating something that looks professional as
quickly as possible. So I recommend starting
from the homepage. And if you want to check
what page you're currently viewing in V
Squarespace sidebar. If you click Pages, you'll see grayed out in capitals next to each
of our sections. It has the word demo. That's to let you know this is just demo content
that you're using. We're currently looking at the homepage which
is highlighted. And when it comes
to doing styling, I think this can be quite
a good page to look at because it's got a
mixture of content. So all of this is going to make a little more sense
as we dive in. Personally, I start
with the header. So you enter edit mode. First of all. And you've got a little
button in the top left. Butt takes you into
edit mode or you can double-click anywhere
on the page. So I'm going to click the
button to enter edit mode. And you see this now loads up the page minus our
Squarespace sidebar. And as you hover over
different elements, you can see the
blocks that make up these elements on Squarespace. They're also divided
into sections. And you have a little bit of control over settings
for each section, for each block and
for each entire page. So we'll go in a
little more detail into that once we start
customizing the content. But let's start by
just looking at the style and keep this demo
content in place for now. So the header, if I hover
up towards the site header, and as long as I'm in edit mode, you will see this Edit Site
header option appears. So I'm going to click that. And as I said, we
template you choose. It doesn't lock options. It just gives you
certain settings to start with uncertain
demo content. So I could achieve
any type of header I like just by altering the
settings that we have here. So on the site title and logo, we've got the choice to
add our own custom logo, which I'll definitely be doing. But first I'm just
going to go back. And I'm going to
look using this tab here at the desktop view. I want to select a layout that I'm happy with, the header. So I'm going to
click Header Layout. And I'd quite like to
see how things look. I think we have our
logo in the center. That little box represents
your social links. And then the navigation
would be on the left. I might change that. It's quite easy to change
that reverted in future. I'm going to click that
for now and head back. Something else I'd like to do. I don't want this
to be transparent. I'd quite like to be able to see a solid
color behind the header. So for that, I'm
going to go back to these globally
applied settings, which is this little globe
tab at the top here. And if I click style, you can see if a moment,
etcetera dynamic. I would like to select
theme as we style. And that will let me
choose one of the colors, but it's present in my theme. The other option, solid, that lets you choose any color
you like from right here. But I'd quite like to tie
that to my theme colors. So I'm going to select V dark option has actually quite close to what I'm looking for, for my brand. But I'll run through customizing these colors with you. Next. If I go back into site
title and logo now, I'm ready to swap my logo in. So I'll navigate to that. Or you can simply drag and drop. And I have a file prepared,
but it's just right. So you wouldn't want any
negative space around the logo. You want it cropped
nice and tightly. And for my purposes I need
a light version of my logo. I'm not going to
use for full logo, which I can show you if
I pop it up just here, this would be my full logo. I'm instead going to use this, which is just for logo type. So I'll drag that on to vet
logo section. And that's it. It's put it in place. So that's a little
smaller than I'd like it. And you can see you've
got some options here to adjust the size. It only gives you the option
to adjust for height, but for WIP for then
follow accordingly. So let's increase for height 80 pixels, That's looking good. And then a mobile height. I'll move this slider so
it's kind of matching. You can toggle, by the way, between the desktop
and mobile view using the two buttons
at the top here, which is quite helpful. So if I do that, that's how it's looking on
the mobile view. So I'm quite happy
with those settings. It's worth mentioning any
changes you make to V content, even the style you
need to save them, they won't
automatically go live. In the top-left over
where it says Done. If you hover over that, you've got two options to either save or discard your changes. So I'm going to click Save. And that's now saved V
style for this new header. But I've set up now all of the other style changes
are actually made, not live on the page, but then a special section. So if we navigate back to the home part of our
Squarespace sidebar, you'll see there's
a design heading. And this is where the rest of our style changes
will take place. If you click the first
option, site styles, you can see you've got a
number of categories here, fonts, colors, animations. That's a new feature which
I'm really pleased with. Squarespace have added and
spacing, global spacing. You can also customize
buttons, an image blocks. So I would recommend
running through these headings is
quiet, intuitive, quite self-explanatory, but just customizing and changing
this to suit your needs, to suit your brand. So I'm going to begin with
fonts and have a moment. The font doesn't quite reflect what I had in
mind for the brewery. This is quite a
generic, bold font. It's legible, it's easy to read, but I want to use
something that's maybe a little lighter,
a little sleeker. And for my main headings, I might try to
choose something a little closer to the
wording for evoke. A serif typeface. Squarespace gives you
some starting points. It always tries to almost
give you an easier option and then you can dive in
deeper if you'd like to. So if you liked the fonts that have already been
suggested by the template, you could keep those in place. You've got a few options like
adjusting the base size, which you can see in real time. It shows you a preview globally. But again, until you go
to Save in the top left, nothing, nothing
is set in stone. So you could click through
these headings, paragraphs, and you can choose from
a range of options here. If you wanted to
keep the same font or if you click on font family, you could swap a
different font him. If I click on back. Before you come to that, if you wanted to
change for fonts, if you click on this section
here, we have a moment. It says Acumen Pro. You'll see it says font pack and it's got the
option to switch. So if we click to
switch the font pack, it actually gives
you a combination of pairing of pre-configured fonts. So I'd recommend having a
go with a few of these. You're not saving anything. So it's quite easy to just click them and have a
look and try to get something that's in
a general direction you are looking for before you then fine-tune and you go through and you make them
more minute changes. So this is quite a
useful feature to use. Acumen Pro. I think that's the
font pack that came pre-loaded with this template. Future. That's one I often
use, and so on. There's lots of options there. It also divides them
into sans-serif. Serif, a mixed sans serif, without the little serifs at
the edges of the characters. Serif includes those edges, so it has a more traditional,
more classic look. And if I click some
of these options, you'll see it makes
quite a big difference to the overall style. Now, for screen reading, I'm sans serif is definitely better for
your smaller text, your body texts, it's
less likely to break up. And if someone doesn't have
the latest retina screen. So that's where there's
mixed option is quite good and not always,
but generally, these mixed options may combine a serif font for
your headings for the larger text with san-serif
for v, smaller text. It's done it in the preview, hasn't actually done it to
this piece of text here. I wonder if maybe, okay, so it's classing
this as body text. This I suppose, is
still a small heading. So again, you can have come out or via
the Font Pack options. But again, you could click through and have
a look at some of the options here at select something that you think
works for your brand. Now, for this brand, I know what I'm looking for. So I'm going to go through and pick something
more specific. So for my paragraphs, definitely don't
want to use Arielle. If you go to Browse all fonts, you'll see there's
a wide library. And I believe at the moment, this is pulling fonts
from Google fonts, from Adobe Typekit, and from a few other
foundries as well. So there's a huge selection
and it would take you quite a long time to scroll
through all of the options. So there's this handy
search function. If you're working on
a brand where you've already picked out
fonts and colors. Or you could just
type the name of a font you're looking
for straight in there. I'm going to use Lato, which is my preferred
font for body text. And we've locked
in as the option. I could then choose to customizable weight,
which I will do. I'm gonna make that
just a touch lighter. Letter spacing. I'm happy with. You can see visa, quite
self-explanatory options for fine tuning. Squarespace manages
fonts by giving them one of a few
different style types. So there are several
different types of heading and there are three
different types of paragraph. So if I save my changes for now, and the speed is
pretty good on this, but sometimes you will
select a function. It takes us a few seconds
to load and refresh. If I double-click to
go into edit mode, we'll focus just on this
portion of text here. You can see as I highlight
that text of a moment, it's assigned
heading for prayers, also heading 32.11
being the largest, for being the smallest. And then you have
your paragraphs, 1, again being the largest, free being the smallest. So now we know what it
is that's affecting. It's going to be these
portions of texts, but you can give one
of these presets. If we go back to save, we wouldn't have
that text fat small. But just as a demonstration, we'll go back into style, into fonts, into paragraphs. Now, if you look at the bottom where we've got this slider to choose the size for each
of these paragraph types. Because I've assigned paragraph free to this portion of text. As I move the slider, you can see that's
what it's affecting. So it's quite nice to
stack those Soviet. You've got some
options when it comes to design some
larger paragraphs, but then perhaps some
smaller text as well. Now for my heading
texts and bear in mind, while I'm taking you
through my example. Please work through
this yourself. You won't have to use each of
the options I'm selecting. This is just what I
feel would be best for the brand that I'm working with. So in my case, for my headings, I don't think I'll be able
to find a font that matches this custom font for
evoke closely enough. If I can't match it exactly, I'd rather use something
that compliments it. The font I've used
here for Brewery, the tagline is Futura. So I'm going to
click into headings, select family, browse all. Search for Futura
PT, that's perfect. That will now swap bed
in as a heading font. Now, that's quite a far cry from what I'm hoping to
achieve for the headings. For one thing I want that to be a much lighter font weight. So I'm going to
change the weight, will go over it down to 300. About looks nice and
light and an elegant. I also want it to only
appear as uppercase. And that's a little tip, but sometimes works
quite nicely. Uppercase only headings. So we do that under
this section here. Text transform uppercase. And now that's only going to display in uppercase like that. And then while I'm not
going to space it quite as dramatically as I have
in the logo for brewery. I'm definitely going to
increase V, lesser spacing. So let's try. That's maybe a little too much. Let's try. Nought 0.15 EM. That looks pretty good. But I can see I'm
going to run in to a few problems if I have
it that spaced out, we can see this
little bit of texts. It's taking up three lines. I think that's the
largest heading size. So I'm going to scale
this back a little. I use free as v, largest size scale this
back a little bit. If I wanted to find
examples of texts with those particular sizes,
you can look through. But generally the
templates on the homepage, you should be able to find
one example of everything. So there's my heading two, I'm not sure if I'll
have a heading free, but we might yeah, there's some texts moving. They're heading free. Will go a little smaller. Again. Heading free, really I would use for a sizable amount of texts, maybe a paragraph, but something I want to call out to highlight. I think that looks
quite nice there. And then heading for personally, I'll use fat for texts, but maybe just going to
introduce a paragraph. So I'd have that one being the same size
as paragraph text. I would put that just at 1.1. So it's almost the same size. It just has a different style. So that's it. Once I click Back
and then click Save. That's massively transformed
the look and feel. A template already making
those font changes. And that's it. We can fine tune as you
go through designing. But as a starting point, That's it, my fonts
are in place. Now. You can also customize for
fonts for your buttons, which I haven't done yet. I might not take you through
each of those settings step-by-step because it's
repeating the same process. You choose your fonts. And then you just go and
you're tweaking each of these sliders
to customize it. So that's pretty
self-explanatory. I won't take you
through each of those, but I'm going to run through
off camera and just adjust the style for the buttons and where we are if
you're interested, these are the settings
I arrived that again, I quite like uppercase
for the buttons. Some nice, generous spacing. So to me, that's looking,
looking really good. Quite a nice feature I will mention as I clicked on
the secondary button tab, we actually have
a little warning now to tell you this page doesn't have a then
whatever the element is. So that's quite useful
as you're styling. If you come to an element
that's not present on the page, that's quite a nice touch. There's a little
warning for you there. So again, you've got three
different types of buttons. You configure the preset, and then you're ready to use
but across the template. So the next big
customisation is color. I'm not going to be changing the color that much because in my brand we're actually
using grayscale colors, which are very close to what
we have in the template. But I'll walk you through
that process anyway. So again, we're
under Site Styles. And this time instead of fonts, we want to click colors. And you can see this is
the current color palette. So you have a few options. I'll explain how these
are applied first. So each of the colors in
the palette in your theme, it will apply it to a preset, and it starts by giving
you light presets, bright presets, dark
presets, and then darkest. I'm actually using a cocktail of the colors that
you've given it. Now, that gets you to a
really fast starting point. But again, if you need to
customize and fine-tune, there's a lot of
customization you can do. If you were to click the
little edit icon for any one of these,
these preset options. You will see that it takes
you to each and every element of your website. And you can completely customize
the color that's used. So if I clicked e.g. this one here for
small paragraphs by wanted them to have
a different color. I could pick any color I like. Or if I click the palette tab, I could click one
of the colors that I've programmed into
the color palette. So lots of customization, but you don't have to go
through every option. You only use this to find, tune and tweak which I love. And you can actually
see at the top right of each page section which color combination has been
applied from your palette. So you can see this section. It has dark one applied to it, which matches up
with this one here. And this section has bright to, this matches up here. So before we actually
tweak the colors, but should give you
some idea of how Squarespace is using and applying them and
the kind of level of control that you have. So I won't save my changes, but I'll make some fairly
dramatic tweaks here, just so you can see this. Being used. So they have presets that
you can select from. I'm using one of the
presets at the moment. If I choose a preset like that, by just clicking
this one button, every color throughout
your entire website will change just like that. So it's quite a powerful way of previewing different
color combinations without making any
destructive changes. Now, if you're like me, particularly if you're
working for a brand, if you've come to this stage, you've already created a logo. You've likely established
the color palette, if not in its entirety, likely at least got the core colors that
you'll be planning to use. So one option, and I don't use this because
I'm not sure it's 100 per cent at
Korea is you have a from Image tab and
you can actually drag an image in and Squarespace will identify the colors that
appear in that image. So that could be useful
if you're looking for ideas or if you
look along the top, you can ignore the
presets and you can actually select each
of these colors yourself. Squarespace
implements this going from lightest to darkest. And I guess you have your, your saturated colors seemed to work best if you place them
in the middle of a palate. So when we go to Edit palette, if you try to give it at least
one light and dark color. And for free in the center, you're a little more free
to tweak and play with. That tends to ensure that when these colors are
thrown into the template, it works as intended. So e.g. I. Could pick a dusty
version of a turquoise. I could then pick a strong
version of a turquoise. Could pick something like that for this
fourth option here. So it's heading towards
a really dark color, but there's still the
potential for it to have some, some saturation to it
that still works well. And then for your dark color, you really even want that to be black or maybe an
off black gray. Now if I scroll through, you can see that
that combination, as it's thrown
into the template, it works as intended. There's good contrast and we're getting the
results we'd expect. I'm actually going to discard
this because I was happy with the palette I've
been given to begin with. Even quite like this dusty
brown shade that we have here. So I'm very happy to just begin
using this color palette. And that happens
sometimes in Squarespace. It's one of the advantages. Sometimes you are
pleasantly surprised and a template gets you close enough to what
you're looking for, that you don't have to scroll
through pages of options. And you don't need to
fine-tune if you're happy with what is presented
you to begin with. So we've now input some of the core facets of a
brand look and feel, the fonts, the colors, and we can see those are coming through into our demo content. But I'm sure you're quite
keen to start putting your own content in place. But there's one
more step will take before we begin
swapping content in, which is to just look at
our pages and navigation. And now that we've got a
good idea of a look and feel we're getting
from our female style, will start deciding which
pages were keeping. And we'll spend a little time
explaining the navigation. So we'll do that together
in the next lesson.
6. Lets Create - Page Types and Navigation: In this lesson, we're going
to look at our pages are page types and v. V navigation
works in Squarespace. Now, the page types
is something that could be potentially
a little confusing. I think that's because
squarespace have progressively rolled out updates one
on top of the other. So it's not the most intuitive
part of Squarespace, but I promise you
it does make sense. So let's begin with
the navigation. Now. If you look at the sidebar, I visited v Pages section. And this is divided
up into two parts. The first part we have a
heading main navigation, and you'll notice any content
that we place up here. It also appears in our navigation in the
header of a website. There's another section
called not linked. And our homepage is one of
these pages at the moment. And anything in
this section here, while it's a page, can be visited,
can be linked to, it won't appear in the
navigation along the top. So to demonstrate
for wave that works, if I drag our home section up to the top of our
main navigation, you'll see that now appears in the navigation
in our header. It's underlined to highlight that that's the page
we're currently viewing and it's no longer
in are not linked section. Now, I didn't have to click
save to make that happen. So this is something
that actually happens in real time when you're dragging pages
around in the navigation. So that's a little scary. At the same time,
it's really easy to undo and to simply drag it back. If I wasn't happy
with what I had done. I think I will place home up at the start of
our navigation. By default, V logo
acts as a home button. I think a lot of visitors
are familiar with that now, but some still like to see
home in the navigation. So I'm going to
keep it there for the sake of keeping them happy. So some of this demo content, you will decide to keep, some of it you won't need. So I would suggest
clicking through. I'm going to click on about and just see if I like
this demo content. If I'd rather create
something from scratch. So v About page. Yeah, Maybe there's
something I could work with. There might change the theme of this from something light
to something a bit darker. But I can keep v about if
I click on instructors. And you'll notice once
I've clicked a page, that little demo
icon disappears. That's because if you click
on a page and you decide not to click this little trash
can to the left to delete it. I think Squarespace assumes you might want to
keep that content, so it removes that
little demo reminder. Our instructors, I
don't love that. I think we could do better. I'm going to click the trash
can to the left and delete. Once you click Confirm,
then that's it. The page is gone. But you will notice on
deleting my first page, this little section appears
here, deleted pages. And if you click that, you do actually have 30 days before those are
permanently deleted. So a little bit of a safety net for any deleted content there. I'll click Classes next. It's quite a simple layout. I don't think I need
to keep that location. I might keep something
like that for location, but delete that for now. There's some other good options for contacts and location pages. And then a blog. The blog comes with usually the first few
posts as demo content. And the blog is the first of our page types for
the different. If I go back for a moment, the home and the about page, they have the same icon. And these are
regular page types. What that means is if
I click on edit modes, these are what Squarespace
cause irregular pages. They're divided into sections. Each section can have
blocks floating on it. Each section can be given
its own color theme. So that's what it defines
as a regular page. If I go to the blog, you'll see this has its
own unique sidebar. It doesn't work. If I enter Edit
mode in sections. It's a single section, and it gives you options
to manage your blog posts. So I'm not going to dive
in any real detail into V, the blog feature of Squarespace I think
is very intuitive. You can probably fiddle
your way through. Configuring that. And as I said, it gives you
a few posts to start with, so you can have a look at the
way those have been set up. But for blog will
reflect any site style changes you've made
to the rest of the website. And as you make your way
through customizing it, you'll see that you can choose a few options that will apply, either to over blog posts or two each of
them individually, such as the colors, the fonts that are used
for different sections. But have a go. You don't need my input to help you through
setting the blog pages up. So we'll focus on
things that are a little more design-oriented. So if I wanted to
add a new page, page type, now
we've deleted down, we've got just for
home via bout. And I'm actually going
to delete for blog. My brewery is not going to
have any kind of blog feed. If you click the Plus button, even next two main
navigation to add it so that it will start out
up here or not linked. You'll see there are a quite
a large number of options. So under pages, this
is what I mentioned. Squarespace cause a
irregular page type. But you then have these
different page types which it categorizes
as collections. You've also got
folders and links. So we'll start with
the options on the collections and the store. Again, I think that's a little beyond the scope
of this tutorial, but you can very easily create and customize your
own e-commerce store. Super intuitive, easy to use. So that's not a regular page, That's a special page type. And that's for the purposes
of setting that store up, being able to categorize products and lots
of other features. It has portfolio that's a special page type and it's comprised of portfolio items. So if that's something
that's really useful for photographers, I guess for designers as well. And you select from
a few templates. And this serves almost as
an index page of salts. So very similar to the blog
functionality in Squarespace, each of your projects, but it's nested here, is effectively its own page, which you can
completely customize. But when you come back
to that portfolio page, you see a thumbnail and a heading representing
each of them. You can drag and drop
to change the order. So you can imagine for
photographers or designers, if you wanted to present
your different projects. This is a really nice feature, rather than manually
trying to create and link to different
pages for each of them. So I'll brewery certainly
doesn't need a portfolio. So I'm going to delete
that page type. I'll click the Plus again. Events. Again, that's a little beyond the scope of this class, but that's a very
useful feature. So they've got some options
there for scheduling events. If you are creating a
website for a band, e.g. wanted to include tour dates. There's quiet, nice
features that enable you to do that and videos. This is a new one that
actually allows you to sell on-demand content. So if you wanted to hide
some tutorial videos, e.g. behind a paywall. You are able to do that here. But two special page types
for I more frequently used, RV folder and the link option. So if I start by
adding a folder, this literally it just helps you to organize
your site navigation. Now annoyingly at the
moment in Squarespace, you can't nest one-page inside another without
using a folder. So what I mean by that, if I give this a title, gallery, I can drag
the about page. So it sits under the gallery. And if I use the
navigation at the top, you'll see when I
hover over gallery, it now shows about page
as sitting within that. I could also grab
this little demo page here and put that inside. So now under our
gallery section, we have two pages. But I couldn't place if I remove about I remove Booker class. I couldn't place Booker class as a page which
sits under about, this is quite irritating. It's something I hope
we update in future. The moment if you
want to nest pages, you've got to use
this folder function. So that's what the folded does, enables you to organize your pages to sit
within a section. And lastly, you
have a link option. So this is useful for
something we will come to as a more advanced feature towards the end of the class. Anchor links. The link you would click
and it would wish you down to a certain
spot on the page. It's very useful for that. Or you could create a link to something external to
your Squarespace site. So it could link to an external. I'm a calendar app you use. It could link to, I don't know why you
would place them in your main navigation could be a link to one of your
social media channels. Although I think there's a
better way of doing that. So that's for the link option. And once you click link, you literally give it a title which will be
shown in the navigation. And when you enter the
location of that link. Now you can use this
to link internally. To do that, if you
just begin with a forward slash and underneath the pages you have comprising your websites so far
they pop up in the list. So it's quite easy to select one of those if you wanted to, or you can enter a
full external URL. Now, before we
finish this lesson, speaking about URLs, how do you determine the URL
for your pages? This again, isn't
the most intuitive. You might think it's
simply uses the page name. It doesn't. There's a
separate setting for this. So if you click on the little cogwheel icon
for any of your pages, you'll see the page
settings appears. And some of the first
options are a page title. And that's what's
going to appear at the top of the browser window. Navigation title. That's what will appear
in V site navigation. And finally the URL. That's where you're
able to customize that. So you could e.g. change that to About Us, will have updated via URL. So if I put About
Us and hit Enter, you'll see that would take
us to that specific page. So that's quite useful. Quite often you'd want
to enter a specific URL, maybe for marketing
purposes or out of a client's requests
if you want to link to certain pages externally. So that covers with pages, the page types and
the navigation. Next, we're going to really dive into customizing the content. But we have on the website. So we're fairly happy
with the style. There is still some
tweaks and changes we might make to that later on. But the next lesson, we'll begin customizing
that content.
7. Lets Create - Building Blocks: In this lesson, we come
to working with blocks, which is what squarespace uses to make up all
of our content. And essentially
now is when we're going to start
customizing our content. So my brewery has got lots
of images of a yoga studio. Once we swap those out, it's really going to
start taking shape. Working with blocks. If we enter edit mode, I'm working from the
homepage first of all. And as you hover and scroll, you'll see a little blue outline around different bits
of your content. And V's are what's
referred to as blocks. So you've got full control
to move or to edit these. To edit the content itself. In a textblock,
you simply click, double-click and type
over what's here. So this could say,
welcome to fluorine. And this is just
a demonstration. So I'm not going to
swap over content out, but just to give
you a general idea of how I would feel this way, I put this together
if it were to be a website for the Climb. Now, the size and
the positioning, you can see at the moment, I have this text at my heading, one size and all this kind of desktop view where it's going to depend on the size
of someone's screen. I think I'd quite
like to be able to run across a little bit further. So this is where
this grid feature, but Squarespace of now
implemented comes in. There was a time when this
was a lot more complicated. So if I hover and just drag
on the edge of that block, you will see Squarespace
is aligning this to a grid which is invisible. As soon as you release, you click off of that item. So there's a little
invisible grid at work and dragging to re-size or grabbing something and actually moving its
physical position. You can see a little
yellow guideline pops up there to tell me
that that would be centered. In fact, I think I will
send to this text. So I'm going to
Control a to select all that content and use this
paragraph alignment tool. This is quite intuitive. Kind of icons and features I'm sure you'll be
familiar with here. Class. I won't need that,
but I'm just going to keep welcome to our brewery. So when I deleted some
of the content there, which removes the need for
a block of the size we had. You see it automatically
closed up. If I wanted, I could drag I could enlarge that
by dragging down. And this page is
actually aligning vet grid to the bottom. So before we make
any more changes, Let's just talk about wave. That tool works and
the options you have to play with a grid. As I hover over this section. If I click Edit section
up in the top right, you'll see the
grid then appears. And you can see
there's a row count for the grid of a moment. It's got four cells, which is enough for the
content we have at the moment. I can manually increase
that or decrease it. You can't go below
the minimum you need to fit the content that you
currently have in place. And if I look down at alignment, you can see it for a moment. This grid is being aligned
to the very bottom. I could center align
it on this section, or I could align it to the top. So really intuitive,
easy to use. Let's move it back
to the bottom. And then you have options
here as well for heights. This is the height
of the section. Nothing to do with a grid. So this section, if I
change the height to small, we've got just the
smallest little sliver. To show our image
in the background, there is enough space
to fit the content. But if I choose
with large option, that's aiming for full screen, allowing for a little
navbar header at the top. If you want to enter
a specific height, if you click the three dots, you can then enter a value. It will always allow
room for your grid. But a value that's, I think this is supposed
to be a percentage. So 100 per cent as much space as you can
fit on with the header. And then 15%, 1%. All it's doing is
allowing space for our grid and the little
padding which you can alter under this
spacing settings that we looked at earlier
in the site styles. So I'm just going to put that
back to the large precept. What I like about
full-page impact when someone lands on this. But gives you a little
idea of the options you have to work with this grid, which is really useful for
laying out your content. Now you can also change V gap that's present between
the cells in the grid. So you can click that first option if you
want to have no gap at all. And that could be useful
if you're trying to tile images on the grid. But I'm gonna go back
to default setting. Now, if I click
Background, bear in mind, this is the background for
just this section here. This is where we can configure
our background image. And there is also an
overlay on the top of this, which makes the text a
little more readable. So if a bottom here
overlay opacity, if I move this slider up, that gives you a better
idea what that's doing. So it's just as if it's
overlaying a film of a solid color on
top of the image. And then the opacity
controls well capacity, how much is it showing through? So that's quite a
useful setting. The color that it's
pulling on that is related to the grid colors
under the Color tab. So before we change
our background image, we'll just click the Color tab. And you can see
it at the moment. It's using this darkest option
from our color palette. Now if I chose one of
the lighter options we overlay would use, would use white. In this case. If I chose one of the
kind of center options, if you had something
vivid in your theme, like a bright orange, well, it would overlay that
bright orange and so forth. Hopefully you get the idea. So I'm going to
put that back to, let's use darkest, dark,
dark, darkest one. You can see the difference
here between darkest, 1.2. It's making the headings
this accent color. When I use option two. And when it's on top
of an image as well, it's not quite, not quite clear enough,
not quite legible. So I'm going to use dark is one. And just make sure
that text is nice and clear in this situation. So let's change the background. I've edited my text, but let's click the
background tab. You can click Replace
or hit the trash can, and then drag and drop
an image in place there. So I have something in mind. I've picked out from a
royalty-free stock website. Even if you do use
royalty-free stock, sometimes they want you to
give him some attribution. So it's always worth checking if you're working for clients. Just make sure
you're using stock that you don't need to include, maybe a little credit or a
note somewhere on the page. Squarespace actually has
its own stock library, which you don't need to
attribute on the page. And you access that. If I go back to Edit
section background, and I'll just
temporarily delete that. Click, add an image. And instead of
dragging and dropping, when you click this plus
button to add an image, you have a few options. You can upload a file locally. You can select
from your library. So that will be any
imagery you've already used on this Squarespace site. So that's where you
would find that. And finally, Browse
stock images. And under the free image tab, this is powered by Unsplash, is quite a wide selection of images that you can freely use. Now, these won't be
the most unique. Let's try Brewery. These won't be the
most unique options. Climb, but it is going to save them if they don't have a budget for
photography or imagery. So some decent options here. Some of her photography's
have quite a high standard. Really nice touch for that is now integrated with Squarespace. So you can see the
results there. That would be maybe a good
approach if I wanted to have his brand come across as a
large scale modern brewery, I think I'm going for a more
and more classic approach. A little more. What's the word boutique? Boutique brewery? So if I click the Plus again and this time
select from library, we should see the SVG image
I had uploaded earlier, and I'll swap that back in. You have some positioning
options when placing images. On top of a fun. Now, there's a little focal point circle. And you can click and drag. And that will change
for focal point. Now because this
image is filling the screen nicely of a moment. But it doesn't seem
to do anything. But if I save my
changes and when I click and just drag
to resize the screen, you'll see that it's centering
the crop on the portion. Um, but I highlighted
using that tool. So quite useful. And it's worth checking
the focal point in case your background is going
to get cropped off. So that's already looking
a lot more on theme. As I scroll through, just going to look
for other sections. Sometimes on my first pass, I'm just looking
for some easy wins to start throwing my
content in there and, and shaping things up. So designing on Squarespace
is very different to the process you would use on
a platform like WordPress, where you would actually
mock everything up in theory first, you can do that for Squarespace, then recreate from a mock-up. But I think most of
us will actually just designed freely
because it's so easy to move into
play of elements you're designing live on the go. So I'm looking for a
section I can use. I've got my homepage. This is the kind
of landing area. A visitor might look
at them navigation, but they might scroll down. And if I do think the
next section I want to include would be just a little something about the brewery. So if we have a standalone About page, which at the moment, I have been perhaps just a short excerpt about February and then a button so someone could click
to find out more. I need to add a section. I don't want to use this one with this upcoming
classes template. So I'm going to enter edit mode. And you can see as I hover
between the two sections, There's a button here
for ads section. If I click that, it comes up with quite a wide range
of options we can use. And these are starting points, again to help us start
throwing our content in. So if I click on the About
heading for some options that Squarespace designers feel are appropriate for
an About section. And you can click on people, products, services, lots
of different options. You don't have to use an about template for
the About section. You might spot something
on the example quotes that you think works better in that section so
you can mix and match them. But generally speaking,
it's quite good. Some of the suggestions
work really nicely. For our section
about the brewery. You can see you've got some FAQs included toward the bottom
of this about category. I think something that combines a bit of text
with some more imagery. So this looks like
an interesting one. And then I could
swap my content in. So I'm going to show you
an additional option. I click Add section, and I instead go to
add a blank section. You can add blocks and
create from the ground up. If you choose to do that, if you click the
Add block button, come up with a list of all
the different block elements there are in Squarespace. You'll most commonly
going to use texts, buttons in images. I'm sure it's no
coincidence Vose, or right towards the top. There's other little
elements like lines you could use
to divide the layout. You can add galleries, and there was some quite
advanced gallery controls. Under galleries, you can
also create a slide show. So lots of options to play with. Let's choose text. And again, once you
start dragging, you see a grid appear. Because I began with
a blank section. This includes defaults. If I click Add, Edit section, change the colors to
one of the dark themes. I could use a background
image if I chose to. I could edit the number of
rows of I think there's no need to do that until you've
positioned your content. So I could create
an about heading. Make fat large. I could maybe create
the text alongside fat, but there's lots of
different things I could do, but this is something I would use if you're better
at thinking from scratch, if you prefer to work
with a blank page. Personally in Squarespace,
I've actually found it's an advantage to work from a starting point and then
tweak it from there. I'm going to remove
that for now. I'll change the color scheme to this one which I quite like. Double-click to change
our heading to about. Notice when I did that because
I removed all the text, I can just hit Undo. Because I selected all
the texts before typing, actually change this from
H1 to paragraph two. So that's an annoying little
thing that can happen. You could either just start typing after
the first letter. I'm going to remove
the first letter. Or you could manually
change but at the end, once you're done with it. And then on the
right-hand side here. And this time, this isn't a background image
for this section. Which means we can
click and drag. You see this image actually
lives on the grid. And likewise our text, it's not strictly the H1 size, is actually using a feature that will ensure this
text fills this box. It will go as large as it
needs to fill the box. And that option, if I select
a portion of the text, you can find here in
the toolbar scale text. So if I de-select scale text, that will now revert to that H1 size and it
won't go above that. That's actually going to
be my preferred option. I think it will allow me more consistency in the sizing as someone scrolls
through the website. I don't mind this dividing line. I might just want to bring
it up a little higher. And then enlarge the
size of my text. Paragraph one. Close that space up so you
can see it's really easy, particularly when you
become familiar with this, to just drag and drop
and tweak things. And just design. Not worry about coding, not worry about anything to
do with web development. Just enjoying using the
platform to design, which is why many of us love it. So I'm going to choose to select from the
stock images available here. Let's have a look at brewery. Again. There's quite a nice one. Using those barrels. Once that's in place. And Squarespace
automatically scales sizes, creates copies that will be served depending on the
device someone's using. So all that happens
in the background, you can just focus
on the front end. Even though it was using
the field tab by default, it wasn't actually filling. It was set to fit, so it's clicking between
them, sometimes revert it. And that is now
filling our space. Quite happy for focal
point to be the center. I'll click Save, to save
my work as I go along. And that's looking really good. Perhaps we're overusing
barrels a little bit. But that is the kind of look and feel I want to
get across initially. Now, one feature I said I
would add, I haven't yet. I'm going to open
edit mode again, was a button to read
more about the company. So this would be just a
short excerpt in fats. Let's remove a bit of that. I'm just using this as
placeholder copy for now. And I'll click to add a block. We use V button block. Drag that down as we want
it to be positioned. And this is where we can
choose from our primary, secondary or tertiary
button type. So tertiary, generally smaller, secondary a little larger. And primary is usually
even larger size. But it depends on the
settings that you've used in the site styles that
we ran through earlier. Now, despite these
different settings, you are still free to drag
and drop for button so that it exists on this grid
size you are happy with. So you could have a huge button that spans the full width. Or you can line it
up a little smaller. It's completely up to you in terms of the
colors at the moment, and I'll just scroll up. So you've got a
clear view of this. Apologies, I forget
sometimes my my image, my thumbnail is there on
the screen for a moment, is drawing on a color that
we've used for this section. If I click Edit section
and then colors, you'll see that if I
toggled between these, our button color would
actually change. So I want to keep the rest
of this section as it was, which was this dark to option. But I'd actually like the
button to be different. So this is where we can make those fine tuning
Customizations I mentioned. And on dark too, if I click the Edit button, then takes us into. I'm the site styles
in the sidebar. And it's trying to give us different colors that are present on this
page at the moment. Now to save us some time scrolling through
all these options, if I hover and select, you see a little blue
selection appears around this, or it can appear around
different blocks on the page. If I click on the
button that selects it, and it automatically takes us to the irrelevant options
in our sidebar. So we've got an option here for the primary button
black background. If we're using the
dark to palette. I appreciate at first this is probably a little bit to get your head around and feels
maybe unnecessarily fiddly. But it really lets you fine-tune
and customize this site. You're not always
going to want to use the defaults
that are in place. So it's really
useful to be able to dig a bit deeper here and
pick some custom colors. I want to change the background. One of the colors
in our palette, but I want to use a
white background. So it's really prominent. And then for the text, because that's now
invisible, again, I'll use a color
from the palette, and I'll use this off black. Save my changes. Now something I've noticed
that has either reverted or perhaps I didn't save initially is the
styling for the button. I wanted that to be all caps. And here it's showing
is lowercase. So to change that
quickly and easily, if I go to Design Site Styles, buttons, I wanted
this to be future. I wanted it to be uppercase. I gave it a fair bit
of letter spacing. I think the weight needs to
be just a tad higher so it's legible when it's
reversed from white light that and rather than
go into primary, secondary and
tertiary, if I want to apply this to all of
those button types, I can click the button here, apply to all button types. And that will match for
style across all of them. Now going to make
sure I save for changes and the page refreshes. And that's done,
that's now in place. So work through the website, throwing sections out
if you don't need them. Here's a section. I think I'll actually delete upcoming classes to
delete a section. If you just click
the trash can icon in the top right to remove that. And just a few tips, some section types that
I find quite effective. Way. You have an image in the background with
some text over the top. This is actually a
newsletter sign-up form, but if I remove that
and place a block, and this is quite
an effective way of changing the tempo of a website as someone
scrolls through, instead of it being lots
of texts or lots of hard, full color images can be quite nice to break up
sections by just including maybe a tagline within the image as
softly in the background. For our brewery, I could include saying credible,
refreshing taste. That's not going
to win any awards, but just to demonstrate
for waivers could work. If I wanted, I could use that scale option
to make that text. Always fill that
space on the page. But I'm quite happy with that. Then if I click Edit
section colors, happy to use darkest, but on the background tab, I'm going to increase
the overlay opacity. A little less of the
image is showing through. And it makes for texts that
bit easier to call out. Of course, I'm going
to change the image from this yoga studio. Search for library,
stock library for beer. And something that
looks refreshing. Csv, dark, moody aesthetic. Maybe that little
hops on the table. Quite like that. It's got
quite refreshing vibe to it. Let's see how that looks. That looks really good. And then we're going
to go to format. And I don't think this section
needs to be this high. On the height. The moment is trying to take up 80% of the available
space on the page. So let's have that. Let's give it. Actually then we lose
too many of our hops. Here, let's split
the difference. 60 per cent, that's quite nice. Section like that to
me is really useful, as I say, to kind of
break up the tempo. So as I scroll through the site, if I feel there's too much
of one thing or another, I like to put something like that in-between just
to slow things down. To break it up and to edit the order of sections
you can't drag and drop. But if you hover over a section, you can use the arrows to move that section up or down
in the page order. I'm going to click to move up. And as easily as
that it's swaps with V section but was above it. I can move it up
again if I wanted. A website would flow like this, but I'm going to use that. Sit between our About section. And then I could come up with some text to give some
further information here, maybe about contacts in a
brewery ranging at all. Lots of options. So I
don't want to bore you. The idea wasn't to walk you through every possible option, but the most common ones
you'd use and hopefully teaching you some of the tools and the principles you can use. You are then free to start
building your own pages. So remember when you
click Add section, you've got access to
a wide library of templated sections to
get you started and even swap your content in
all of these sections, they're made up from
various blocks. Some special sections. They have preconfigured content. And I'll show you
what that means. Again, this is something
Squarespace is, has been adding
to incrementally. So not everything falls
under the same umbrella. But if we click on images and we pick one of
these image sections, it has very little
eye icon here. And the tooltip says V sections. Let you quickly add
content items and switch between layouts without having to manually rearrange them. That's the reason for
this distinction. And it applies to quite a
lot of these image template. So I'll show you the difference. First of all, we'll add one, which uses this
swappable content style. So as I hover on the page, these images aren't blocks. They are controlled using this edit button
here, Edit gallery. And this gallery configuration
tool lives within here. You can reorder V images, but you're not able
to edit for grid. Bit advantage of that, if I click Edit gallery, but edit section is, you can swap between the
available gallery types. A moment we have simple. I could swap to masonry. And you've then
got these tools to customize the number of
columns for spacing. I won't bore you by running through a few options available. But I'm sure you get
the general idea. So that's another example of
a special page types that I mentioned and it
makes it easy to try out a few different options. You've got slideshows, reals, lots of things to play
with and experiment with. But I'm going to delete
this section type for now. And I'll show you
the alternative. We go again to images and
we select one of these but doesn't have the little I,
little information icon. So one of these
regular image pages. So if I selected this template, will this time you can see
as I hover over the images, a blue selection
comes up around them. And I can drag and drop
these around the grid. But what it means is
I can't go to Edit section and change
presets seamlessly. This is 100 per
cent custom layout. So I hope that gives you a
good overview of the basics. Certainly enough tools to start customizing and
creating some layouts, but look really effective, swapping your relevant
content into them. So have a play experiment, see what some of
the options are. Is quite easy to
try something out, but then to scrap it or to
change it to something else. So spend some time
doing that and when you feel nice and
happy and familiar with it. Join me in the next lesson
where we'll look at a few extra features that
Squarespace has to offer.
8. Lets Create - Misc Features: In this lesson, we're going to cover a few features
that are fairly essential that we haven't
implemented in our website yet. And I'll just scroll through
so you can get a sense of how my demo site is looking. So I've been taking
various sections, throwing some content into them. We have now swapped
our images out. The footer, which
we'll come to further. Here it is. The footer That's definitely an
essential feature that we're going to look at
customizing in this lesson. I've added a little
context section down here. We're going to create an anchor link that
takes us to that. So vote lives at the
bottom of the homepage, will have that appear
in our menu at the top. So I'll show you how to do that. I've changed our
button to book at all, but we will be adding social
links at the top here. And I added some content to, I've just got two sub pages
for this sample site. So simple About page,
but quite effective. And again, visa just customizing the elements
that Squarespace gives us in the templates
and a brewing process page. So this just gives you a
little idea what can be done. And it's very quick, very easy to achieve. It's really designed
first, web design. So let's start by maybe working on the header and
then we'll go to the footer. So we want to add our
social media links. And I'll show you how I've
included this button, which takes us to a, a book, a tour page which isn't linked in my navigation
heading to the left. So let's enter edit mode
by double-clicking. Then I hover up and select
Edit Site header elements. You will see that I
have a button enabled. If I disabled were button, then that would disappear. And if we go back, the layout we've chosen
for our desktop view. The header layout that dictates how each of these
elements will be positioned. So I could just as easily positioned with
logo to the left, have a navigation in the center, and then any buttons or
social elements to the right. But I'm going to stick
with this layout. And we'll go back to elements. Enable our button, which takes
me to my Booker tall page. Again, to link pages, you can either type
the exact URL. If you start with
a forward slash, that will always take you to the first directory
after your website. Probably don't
want to look at it that way to make it easier, Squarespace enables you to just begin typing with
a forward slash. And you see a list of
your pages appear below. And there's my
book, a tour page. So we also have a toggle
for social links. I'm going to turn that on. And you can see as placeholders, we have Instagram,
Facebook, Twitter. We click on Edit social links. When you begin typing. Squarespace automatically
assigns the correct icon for that social platform. So if I begin typing
twitch in there, you can see the
twitch icon appears. For the purposes
of this demo site. I'll just leave these links actually pointing to Squarespace is social media profiles
for those platforms. So that's fine. We've got our social
links in there. The head is looking good. We'll use the navigation
to add an anchor link, which will take us down to our contact form at the
bottom of the homepage. But first let's just
style the footer. So I've decided to
keep this website with a dark theme and you can alternate
quite effectively. You could swap from
dark sections to light sections to
break up the design. But throughout the
rest of the site, I've kept the dark theme
going all the way through. So I'm going to, the exception to that is
this little context strip, which I don't mind standing out. But I am going to change
this for the footer. So again, if I
double-click anywhere on the page to enter edit mode, and the move to hover over the footer section
comes up with Edit. Footer works in much the
same way as the header, but this time the fitter
functions much more like a regular page with blocks. So if a moment, we've
got this layout here which actually
uses a grid system. And you can move these texts blocks they
started us off with around. I'm going to go for something
a little more simple. So this section here, I'm not going to include, you can choose to discretely, which I often do put
designed and developed by your name when you're
creating a website for a client. I'm going to delete
that for now. It's a stretch with text. And I'll try to center this. Here we are. Across the bottom. Center the contents. I'll place the
address on one line, a contact number
on the other line. Be named for brewery. I'm quite happy to keep
your social links, but I think are
positioned them centered. If I click the Edit button, the Design tab, I can
choose center alignment. I could also change the size, but I'm quite happy with that. And then I'm going to click
Edit section and change the colors for the
entire footer too. I think I'll go for a
dark black to finish it off with some nice
strong contrast. If I wanted, a nice little
touch can be to add, if not the full
logo at the bottom. I could add maybe the sub marks, so I think I'll do that. So this works the same
as our regular pages or add a block, drag an image. Allow quite a small
area for this. It means I'm just
going to have to drag the rest of
my content down. So to do that, start with the social links. And if you drag and
you drag below V, bottom of the grid, it will
just extend the grid for you. It will create extra rows. At the moment the grid is configured to a
line from the top. So your extra blocks
will go down. So let's drag our
image placeholder. Just there. I think I'll give it
about that much room. So quite a small space
for our sub mark. I'll move the text up. I'll move the social
links back up. And then I'll click Edit
Content and upload. My sub mark. Very
are a little touch, but I think that
looks really smart. And now you'll notice a grid. It's still giving us more
lines when we needed. So you don't have to
go into Edit section. You can, as you hover,
there's this little, it looks like a paragraph icon, but this indicates what
you can drag the grid up. So I'll click and
drag that until we've closed up the unneeded space. Save my changes. And very nice, simple, clean footer, which is the
way I like to keep it. So next, let's create
an anchor link, but it's going to take us down
to our Contact Us section. So this isn't as
straightforward as it could be. I'm hoping it's something
Squarespace might change, but I'll show you the
colorant method to do this. So first of all, I need to edit, enter edit mode by
double-clicking. And I have to add a
special type of block, and it's the code block. So ideally, I want
this block to be positioned as high up as
I can within the section. So to enable that, going to move these existing
sections down a little bit, you can actually overlap one
section on top of another. And I'm just going to
position my bit of code. Now, the code won't
show anything, it's going to be hidden. We're not going to have
this Hello Word showing. So it's actually okay if it's overlapping as I've done there, but I just wanted to
move things down so that it's easy for me to
click and access. So if I click, Edit
the code we need to use to create the destination
for our anchor link. The code we need to use is, and of course you can copy this. You don't need to memorize it. And open and triangular
bracket p space id equals. Then we open quotation marks. And between those
quotation marks we put the name of the anchor link. The anchor link name, that's for the name we'll use when we create
a link for it, jumps to it, and it will
appear in the URL bar. At the very end. There'll be a hashtag and then whichever anchor
tag we choose. So I'm going to use contact. Close off those open brackets. And then we need to close this
off another open bracket, forward slash p and
close with brackets. So that's as much coding as
hopefully you will need to do to create a basic
Squarespace site. But there's lots more
code that you can add an unused to tweak and to
customize things forever. But that's going to be beyond
the scope of this class. So without code for
our destination. Anchor tag created. So remember its contact. You can even copy that to make sure that
it's exactly right. I'm going to click
off, save that page. And now we need to add a
link to our navigation. In the sidebar. Makes
sure you're under pages. You're looking at the
main navigation and click the plus button to add what is currently the
final option and link. And the title we choose
is the link name as it will appear in the navigation Along
the top in our header, but it's not the
anchor tag, Not yet. So e.g. this could say contact us, but our actual anchor
link could just use contact which we had, had copied from earlier. If a way to create this anchor link is
to use a hash symbol. And then the link name
that we've chosen. As simple as that. But because this link might be clicked from different
pages in the website, we also have to add
a forward slash to indicate that we
want Squarespace to go back to the home directory. So we're indicating
this anchor link is placed on the
first forward slash, that's the root directory. If that doesn't make sense
to you, don't worry. But trust me, it works. If your anchor link or on
a different page, e.g. if it were on the about page, you would type the link out
as it's showing you here. So it would be forward
slash about us. Then the hashtag van contact
that would take us to that same anchor link position if it were placed on
one of those sub pages. So we've placed it
on the homepage. We're using this
forward slash hashtag. And then our link
will click Save. I'm going to drag that so it appears as a last item
in our navigation. And then even though we're in the back-end of Squarespace, if I click that link, you should see it jumps
us down to the page. And it's taken us directly to that target link
that we created. So that's a very
long-winded way of doing what in some other platforms
is quite straightforward. So this is a feature I'm hoping
Squarespace will update, but at the same time it's not too much headache to implement. So you could add as
many anchor targets and anchor links as you wanted. You could use that same I'm
forward slash hashtag and your target name to
create a link from a button from highlighted
portion of text. That would be the
process for doing it. Now one final essential feature that we need to consider
is where mobile view. Now, if you click the top right, you can toggle between the
desktop and mobile view. And most of the time, if you design on desktop first, Squarespace does
a really good job of converting the
content responsively. And everything
lines up just fine. But we're going to
click this now. And I haven't reviewed
this yet for my website. And as we scroll down, we're just going to have to
look for any areas where perhaps for spacing
the alignment, something hasn't lined up just
right on the mobile view. And here I've spotted
the first one. I don't like the fact
this button fools directly onto v
section below it. So again, to enter edit mode, you just double-click
anywhere on the page. And what's nice is
any adjustments I make to this mobile view. It's not going to
reflect them on the desktop view if fair
layout and grid changes. So I'm going to drag just to create an extracellular
space below that button. And I'll save that change. So that fixes that
issue for mobile view. And if I go back to
the desktop view, our layout remains the same. It's designed in such
a way that if you begin with your desktop layout, you go through and
you can fine-tune and make adjustments
non-destructively. If I were to edit
and change text will obviously change would be
reflected on both views. So this is just for grids. Any changes you make to the fine tuning their positioning
on the mobile grid. Squarespace has a way
of preserving that, not changing it, not spoiling
your desktop layout. Rest of that page
is looking good as perhaps a little bit too much negative space
at the bottom here. That has been
caused by our code. The anchor link, which
on the mobile view, interestingly, it's
placed at the bottom. So I'm going to need to
shift things down and oversee want my code
to appear at the top. Now, a handy feature
you can use. And I think to my knowledge, this only applies on
the mobile view is there's this little arrow
here that says move up. And you can move an element
up the mobile grid. So I'm going to click
that once, twice. And very overt now
starts with our code. When a visitor views
about from the front-end. Remember we're in the back-end. That code shouldn't create any space that can be ignored in terms of a
layout and this spacing. So again, I'm going
to save that change. Also noticed on the
mobile view for footer isn't working.
As I'd like. I'm glad I'm running
into a few of these little issues to tweak because this is showing
you what you might need to do for your website. So again, double-click
to enter edit mode. Click Edit footer,
hovering over it. And I think the issue here
is just that it's tried to add some negative
space to the side. So I'm going to drag and just make sure my
elements go across for full width of the screen. And then my image, I think, can afford to be
a little smaller. So I'll give it less
space to work within our position it in the
center of the grid. And then I'll use my
handy move up feature to just shift it to the top as we want
it to be positioned. So it only takes a few seconds to iron out some of the creases. But well-worth running through
your website once you've finished and just checking that. Nothing like that has
happened for the mobile view. So I won't run
through every page, but please run through
each of the pages on your website and just
make little tweaks, little adjustments to make sure the mobile layout is
looking as it should. So I'm quite happy with
my sample website. Hopefully you are happy with
what you've created so far. In the next lesson, we'll look at some pro
tips that can help you to put that finishing
touch on your website.
9. Pro Tips: So although I've called
this lesson pro tips, these are things I look out for. Having done this for
over ten years now, ten years of experience
in web design. These aren't difficult
tips to implement, so they'll create a
professional field and finished to your website, but very easy to put in place. So our first tip
is a browser icon, and you can find that
by navigating to the design section from the sidebar and
then browser icon. And this is technically
called a favicon. It's a tiny little icon. So you can't include something with a high level of detail. But it appears if you look
up at the top left of my, my browser window,
It's a little icon. And on mobile devices that's used when you bookmark websites, it appears as about tiny
little icon in the top corner. Quite nice if it's not of
a fault Squarespace block. So I have something
perfectly suited for this. I've got a very
simple crown icon, takes just for central portion of one of my logo elements. So I'm going to use
that as my favicon. So simply drag and drop. So it needs to be a PNG file, but otherwise Squarespace
resize it for you. So I'm going to save over. It doesn't appear here. If I copy this and open
a new incognito window, you can see it appears now
that looks really smart. Really does have to
be a simple icon. In some places. It's an absolutely
miniscule space, but it's a nice
professional touch. Something else while
we're on this tab. So this is the Design
tab, the lock screen. So you probably noticed as I visited that incognito window, if you sent a prospective
client to view of a website, perhaps once you're
ready to reveal it. This is the page they would
see if you've password locked in and enter in the
password, gain access. Well, this is quite generic. This isn't going to win
any design rewards. So we can actually
create something better without too much trouble. So just a nice
professional touch. If we visit the Design
tab lock screen, we have a few different
layouts we can choose from. So perhaps this one. Just to demonstrate this to you. I'll click Save. I'll go back. And then if you work your
way through these headings, you can customize
and style this. So on the branding and
texts, if we wanted, I could include my logo, which I'm going to do. So that's nice. Evoke Brewery. You can add a headline if
you wanted or body texts, but I don't think that's
needed for me. I'll save. Go back into the next
menu which has media. Here really is where
we can choose for this particular layout,
a background image. So again, you're able to
search through Squarespace is stock images or the library of images you've
uploaded so far. And I quite like
this abstract one. It's showing beer swirling
around in a glass. I think that creates
quite a nice effect when bats uploaded
and done its thing. So a much more professional
lock screen only took us a minute or so
to put that together. If I now visit and refresh
my Incognito window, that's going to create a
much better first impression when a client comes to login and excitedly
visit their new website. So another pro tip and perhaps Squarespace won't be very happy. I'm saying this,
but the tip is to avoid certain design features have been added to
the latest version. If I click Edit mode and
I go to add a section. Unfortunately, some of
the latest options with latest template
Squarespace add seem to appear at the
top of this page. They've become obsessed with
this slowly moving text, which I think looks awful
from a design standpoint. You can see there's
more of them here. What's happening here? It's to me, it's
really off-putting. Maybe you'd like it, but my pro tip is to avoid
those gimmicky features. I mean, look at this one. Maybe, maybe there's
someone out there that appreciates
that. But to me. Although it's
clever technically, they've been able to program
the capacity to do that. I would avoid this
gimmicky moving texts. Keep the text, keep
the layout static. But if you do want to
add a little bit of micro animation is a
better way to do it. And that's my next pro tip. So if I close that and we'll
come out of edit mode, you absolutely should
use micro animation, but use it for the right way. I wouldn't have text moving around when someone's
trying to read it. So if we go to the Home
section of our sidebar, visit v Design
heading, site styles. And you may have
noticed this before, but if you haven't
tucked away in here, the third option
down is animations. And this applies, in my opinion, are quite tasteful
micro animations to all your elements
throughout the website. And the difference is, if I click on the fade option. Once we animation has played, your content is when static. So it can be red,
it can be enjoyed. It doesn't continue to move. And for me, I think that's quite an important
differentiation. So I'm going to change
with speed to slow. It fades in nice and slowly. And you can see, as I begin
to scroll down the page, our text fades in. And that's just perfect. Nice subtle animation. If we scroll back up, it doesn't loop again. There are other options
to scale is quite good. If you want it to have
a little more impact. Some of the images
actually scale into place, so that creates a
little more movement. Will go backup slides. It's another tasteful option. So that creates a
really nice premium feel as you're
navigating the website. And you can experiment
with these for yourself, but clip and flex are also
quite nice options as well. So what I like about this is all of those options
are tasteful. They're not distracting,
and they just add a nice professional
finished to your website. So my last pro tip is
to do with balancing. And when it comes to layouts as a visitor scrolling
through a website, if there's lots
of busy sections, too much texts, not enough
negative space in-between. It can feel very cramped
and claustrophobic. So try to create
a certain tempo. Although Squarespace gives you sections and breaks your
content down into sections, try to space out your images. Try to include plenty of negative space around any
text section as you have, and try to create a nice
gentle flows so that at any point in a
visitor scrolling down, there's maybe just
one or two things to catch their eye at a time. Try not to have too
many different elements competing for attention. So you can see if that's the
case with this sample site. Any given section we're
scrolling through, there's usually just
one main heading. They're going to notice there's one element fighting
for their attention. On pages where you have a few more elements may be shown together like
this process page. It's really important to
include enough negative space, but this doesn't
feel overwhelming. You can imagine if this was pressed right
up to the edges. If a text to cut
more of a space, it would feel very, very busy. And where you have a section
like this, a busier section, it's nice to either precede it or follow it with
some nice calm, perhaps image rich sections. Just so that again, you create
in a nice gentle tempo. And lastly, just wanted
to share with you an example of this is a site I created for
a client of mine, a very talented photographer. And because she's
a photographer for a few features that
I've implemented, but when appropriate
for the brewery, but definitely for
certain types of clients, you'd want to put
these in place. So you'll notice there's
a nice effective semi full screen because it takes for header into
consideration slideshow as you land on the homepage. So that's a really nice effect. And then as you scroll through
tons of negative space, that tempo that we spoke about, to make sure you go
from image rich to maybe texts rich and
break things up nicely. We've also alternated
from dark to light with a sections
which is quite effective. Again, thinking about the tempo. As a visitor scrolls
through this site. Testimonials, Squarespace, There's quite a few
nice templates and options to display
reviews or testimonials. If your client has a
business where that's going to be important and
a little touch, I like to include it for clients on Google or trust pilot. It will be to actually include a button that says more reviews on intakes with visitor to
that platform in a new window. So they can see these
aren't just made up. These are actual
verified reviews that they can browse
free for themselves. If your client has
a website where they offer a range of
different services, that won't all be of
interest to a visitor. I'm try to, perhaps before they get to the
end of our homepage, press a visitor to
make a decision and funnel them towards V content
that's relevant for them. And a nice way of doing this, it can be a grid. If you had just free options, that would work too. In this case was six
different options. And this grid, It's just
enticing a visitor to choose, showing them what they might be looking for. A click through. There'll be taken to
relevant section. And that way the content
they come across on this page is completely
irrelevant to them. If that's quite unnecessary
technique in web design, I'm trying to think about the flow your
visitors might take Froogle website and making sure they come across what they're looking for as soon as possible. And understanding not everyone will straight away look
at the navigation bar. When they land on a website. Some people, they'll
just naturally begin to scroll down when
he first visit a website is catering to
either type of visitor and just making sure you've
got something to funnel them to show them what
they're looking for.
10. Launching Your Website: So one last important step. If a website you've
followed along and created is something you are
planning to actually launch. Or just if you'd like to know the process for doing
that in future, we're going to look at and run free together
in this lesson. So at the moment, I have a
attractive looking website, but it exists using this
Squarespace sub-domain. And it's also locked
to the public. So unless I provide access, no one else is
able to view this. So the first stage
before you make your website live is picking
a plan with Squarespace. You can do that by
visiting settings in the sidebar and then billing. Now at the moment,
as you can see here, it says there's no active subscription link
to this account. And at the moment I'm using
a trial subscription, which is Squarespace,
just giving you time to create and
design a website. To put a plan in place, I need to click this link here. And then click the
Upgrade button. And it tells me here
how many days I have left in the free trials. So I'm going to click upgrade. And then it's simply a
case of selecting a plan. And when it comes to deciding
which plan is best for you. My advice would be to
look down the list of features and features
that are untyped. Check if error at any
of these that you need. And obviously make
sure the plan you select includes those features. So you'll notice many of these features fall under
this commerce heading. So if you're building
an e-commerce website, if you're using those
features, well, you've definitely
got to go for at least for business plan. And then perhaps even one
of the commerce plans. Soviet, you're benefiting
from things like zero transaction fees
and other features. There are a few marketing
features, but generally, I found that the personal plan for your average website that
just wants a web presence, wants to serve information
to its, its visitors. This plan is more than enough. When you've made your selection, just click select on
the relevant plan. And then you'll have
the opportunity to enter your
billing information, which I'm not going to do
with you at the moment. So I'm going to close this. But we'll assume you now have a Squarespace plan in place When you're ready
for the next step, which is to pick a domain name. Now, if you wanted, you could use the sub-domain that Squarespace offer you that it's included in your plan. But the fact it's
dot squarespace.com, to me it's a bit unnecessary, a little bit of free advertising
for Squarespace of air. For a professional website. I don't think there's
any need to broadcast the fact you've used
Squarespace to create it. Keep it short and sweet. So we visit settings
again from our sidebar. And this time we're looking
at the domains heading. If you click domains, you have two different options. One is to get a domain. And if you click that option, Squarespace will actually act
as your domain registrar. So you can make a search. It's already
recommending based on the sub-domain that
I have in place. And you're able to get any of the usual range of domains
from here, so.com, your local domain
names like.co.uk, which is what we use here, and even a few of
V niche domains. So dark beer dot Pub, you can get a full range here. But it means your domain name
is tied in to Squarespace. So thinking ahead,
if you want it to move away from
Squarespace and future, as your brand grew, it would be a little
more hassle to transfer the domain away from
Squarespace, but not impossible. So this is by far
the easiest option. If you purchase
your domain here, then squarespace takes
care of that for you. I'll go back and we'll have
a look at the other options. So use a domain I own. This means basically you've purchased the domain using
a different website. So maybe an independent
domain registrar. So GoDaddy, one-two-three, red. Those are popular ones. I'm not going to recommend
one in particular. But any domain registrar
you choose to use, once you've set
something up with them and you have your
preferred domain name, you would enter that in here. And just as an example, I'm going to put in
the web address of my. Own website. I hit Enter. And Squarespace
will actually look up the current details
for that website. Once it finds those details, it will give you the
option to transfer that again into
Squarespace is control. I think that defeats the
purpose of using this method. Likely you'll use
connect domain. If I select that option, it will ask you just
for ease of use, if you can identify
the provider. Sometimes that means while you're logged into
both services, you can just click a
button and it will do the transfer for you. I
know that that's the case. We would go daddy. I'll leave
it as other connect domain. So these are the DNS settings. But Squarespace needs
my domain name to have in order to get control and to be able to make use
of that domain name. For a moment, you can see the current records
I have in red. Some of those are privileged, so that's not going
to appear here. But this is the IP
address I'm using e.g. so I won't run through
the process for changing these DNS details on
with every registrar. But generally there'll
be a page that invites you to manage
your DNS settings. And all you need
to do is copy and paste the values
from these columns. So the host value into that host column
with your registrar. Ensure that the type
there's usually a drop-down and a few options. So ensure if it's a CNAME
entry and the type is C name. And for required data, sometimes this will be
referred to as the destination or target on your
registrar's website. So that's where you would
enter this information. So once you run through and
you update these records, if a record doesn't exist. So e.g. there are quite a few
a type records to add here. You may have to
add a new record. Then just enter these details. So if once you've entered all of those records on your
registrar's website, you click Refresh on this page. And if you've done
that correctly, you have to allow
a few minutes for that to propagate, to update. But you'll begin to see the
matching values appear in the current data
field and they'll be green if that's correct. So once you get all
of those records to appear as green,
then that's it. Your domain will be in place
and that stage is complete. So that's a little technical. You can see why
squarespace have included the option to let them
manage this on your behalf. So if this feels a little more than you're comfortable
to work through, and then just get Squarespace
to manage that for you. So the final step, and this, I promise, is much, much easier than working
with DNS settings, is to make your site
visible to the public. So once you have
a plan in place, once your domain
name is in place, you can go under settings
to site availability. And provided you have
a plan in place, this option, public
will not be grayed out. You simply click
the checkbox for public and click Publish. And that's it. Your site will
officially be live. The link to send people to will, that will be the domain name
that you've put in place. And that's what you would
enter in the URL bar. That's what you would
send for people to visit your new website. However, to enter the
backend and get access to the sidebar and v
Squarespace editing tools. You would still need to visit this Squarespace
sub-domain. So it's worth keeping
a record of the two.
11. Conclusion: Well done. If you're watching this, it probably means
you liked what you saw and you decided to
give Squarespace and try. And hopefully you
followed along. You've got a good idea of what Squarespace enables
you to create. And hopefully you've
been able to create your own sample
website along the way. I hope following
along and seeing my process for creating
the brewery website has also given you a viable
workflow that you can use to create websites
for future clients. We've really focused on an overview and the
essentials you need, but it's possible to
dive in a lot deeper. There are many
resources out there. If you want to expand your
knowledge using Squarespace. If you followed along
with the class project, please be sure to
share a link to your creation in V
Class Projects area. I'd love to see what you've
been able to put together. Feel free to leave
a review if you've enjoyed the class and don't forget to follow
my profile so that hopefully I can see
you in the next one.