Transcripts
1. Introduction: [MUSIC] Creating content is an amazing personal
development tool. It's not just about
the followers, It's not just about making
money, or becoming famous. For me, it's actually
a part of my routines. It's the very thing that
has taught me about myself. I'm Hindz. I'm a podcaster
on YouTube who creates content to support people in their self-love and
creative journeys. I'm on YouTube, TikTok, Instagram, and all
podcast platforms. Collectively, I have
1.5 million followers. On my YouTube channel,
we dive deep. We go on a journey
of self-discovery. We're going to be doing
the same thing here, but through the lens
of content creation. We're going to learn how we can overcome our limitations, learn more about ourselves, share our authentic energy and expression with the world, and build a community
no matter who you are. If you're shy, if
you're confident, if you're funny, no
matter the skill, no matter the personality, you have a story to tell. When I'm scrolling
on the Internet, I want to come across
you and be inspired by everything that
you have to offer. At the end of the class, I believe you will have
the inner tools and the practical tools
to get started or to continue your content
creation journey. I want you to sit
back, get comfortable, grab your cup of tea if your
are a tea lover like me, and let's get started.
2. Embrace Uncertainty: [MUSIC] Welcome to the class. I'm excited because
we're about to tap into your inner creator. I believe every single one of us has a gift that
was planted within our soul but it's
on all of us to discover that gift and
share it with the world. Some of us already know what
our gifts are or our talents and some of us are still in
the process of discovery. No matter where you are, I've learned in my life that
your presence has purpose. I found some of the
greatest meaning in my life when I didn't know what I was supposed to
do if I was on track or not. This section is all
about embracing the uncertainty and recognizing you are already a creator. If you're doubting
yourself. Do not worry. There is a place
for you on YouTube. There's a place for
you creating content. We need to lean into
these questions and these styles because on
the other side of that, you may discover some
of your greatest gifts. When I started out, I
had a lot of questions. I didn't feel like I
can get on camera. I grew up a very shy individual. One of my biggest fears was
always public speaking. Actually fainted in grade
2 when I did a speech. My whole life I had this
fear just right behind me. When I started to get on camera, I wasn't good but when I looked at myself in
the editing process, there would always be
something I liked, something I said that I
would hold onto and I'd focus on what I liked and
the things I didn't like. I told myself, I
could do that better. I'll just film again. The beautiful thing
about filming yourself on YouTube,
you're by yourself. Think about that.
You're by yourself. You get to do this
in secrecy and develop your style
and let me tell you, it's one of the most
liberating experiences. You don't have to be
the most skilled or talented person
to be on YouTube. I find that people
who have some of the most success are the
ones who are relatable. People who just show up as their authentic self and share
their ideas for the day, what they are doing. For me, doing this has completely changed the
way I create content. I use it to actually
learn more about myself. A lot of the times when
I'm making videos, I'm actually not
talking to anybody but I'm talking to myself. I'm venting, I'm learning. I'm releasing whatever
I'm holding onto for the day and I pour
it into my content. I want everyone to experience what I've experienced
creating content because it's been such a good
personal development tool. It's allowed me to overcome
some of my insecurities, my fears, I have more friends. I've created a tribe
online, a community. I built a new career for myself if that's
something that you're interested in and I don't
believe I was special. I leaned into that fear. I discovered more gifts. I realized that my
voice was unique, that my voice was
appreciated and now, I want the same for you. This class is an
invitation to do the work. I want you to tap
in and discover your authentic self and
share that with the world. A lot of the work
we will be doing is reflection. It's inner work. Cultivating our
inner tools plus, we have the practical
tools to figure out exactly what content
we want to make. How do we want to show up as our best version of ourselves? All you need for this class
is something to film with. A phone works great or a camera but I also created
a workbook for you. You can print it or you
can work on it digitally. I'll be working alongside
you so, don't worry. We'll be going through
the process together. On top of the workbook, we also have a seven day challenge. Now, challenges are beautiful. There was a time where I
procrastinated so much. I didn't create content
for six or eight months until I set up a
challenge for myself. This seven day
challenge will get you in motion and by the
[MUSIC] end of the week, you will have a creation. Download the workbook
on the Resources tab, have an open mind and I'll
meet you in the next lesson. [MUSIC]
3. Remove Your Blocks: [MUSIC] I'm going to assume either you've
thought about creating content and something
got in the way, or you have a channel and
something keeps on getting in the way of you being
consistent or growing. Blocks come in all
shapes and forms. They could be self-doubts,
limiting beliefs, a lack of technical
skills or knowledge. Whatever it may be,
we all have them, but these don't have to stop us from doing the very
thing we want to do. I had many blocks, a lot of them being
self-limiting beliefs. The first one, I told myself
that my voice wasn't good. I don't know where
this came from, but I believed it. I remember when I first had the desire to start a podcast, that limiting belief came
in, and I stopped myself. It took me two
years to muster up the courage again until I said, maybe my blocks, maybe my
insecurities are invitations, pathways into new discoveries. Now, my voice is the number one thing my
community says that they love. Second limiting
belief was I told myself I'm not good
enough to get on camera. I didn't believe I was the
most charismatic person or people would be
interested in my story. I didn't overcome
this limiting belief by first gaining the confidence, I overcame this limiting
belief by getting in motion. You overcome these blocks
through the process. If you're scared, I always say, do it scared, the
magic will unfold. One of our blocks may be
technical challenges, but the beautiful
thing is we live in the golden age of information. Anything you want to learn, you can figure it out, you can take a class, or it's free on YouTube. For me, I took my technical challenges
as an opportunity. I got excited about them. How to get that
beautiful lighting, I fell in love
with that process. When I started making videos, I only used window lighting. I didn't know how
to light a video, but I got excited about it. Don't allow gear to stop
you from getting started. Whatever you have is perfect. When I actually started making
videos for the first time, I had no tripod, so I used my rollerblades to get smooth shots when I was outside. If you don't know where
to start technically, I set up a doc in the workbook
with all my resources. I'm talking about my equipment, where I go for inspiration, the apps I use, my favorite YouTubers that have
amazing tutorials. This doc will get you ready
and feeling confident how to get your content
creation looking amazing. Now, we're going to dive into the workbook and
become real with the challenges we have
been experiencing and remove these
emotional blocks. Here, we have five spaces
to identify our challenges. The first one for me
was not enough time. I had a full-time job, plus I'm a father. I have a lot of
responsibilities. The second one was
the perfect idea. I would procrastinate
every single week if my idea was good enough or
if this was the right idea. My third challenge
was perfectionism. I would make something, but it wasn't perfect, so I never clicked Publish. After you identify
your challenges, I want you to go through
this list and ask yourself, where did this story come from? Think about the reasons why
you have these challenges, and we're going to figure
out how we can solve them. Let's go back to my
first challenge, time. Where did this story come from? Well, it was my reality. I was short on time, but I also realized a lot of my time was going
away to distractions, and I realized my
expectations were too big. I was expecting myself to put 40 hours a
week into a video, when realistically,
I had about five. So I decided to work with
the little time that I had, and that's when I
discovered podcast videos. They took not a lot
of hours in editing. I could set it up,
and I could come up with an idea pretty quick. This challenge changed my life. I called it dailies, and it allow me to go from creating nothing
to a year later, blowing up on YouTube. If time is a real challenge
for you, don't worry. In a future lesson, we're going to be building
a schedule based on our values to identify where we have time to create and shift our expectations so
we get in motion. If one of your challenges have been if you have the right idea, I know we stress ideas a lot, I always say waiting
for motivation or inspiration is like waiting
for it to snow a Florida. I used to rely on
inspiration to find me, but I realized I had to put myself in the space to create. So what I did, the first
idea that came to mind, I acted on it. What I found was even the
ideas that I thought were bad, through that process, they actually became
some of my best ideas. For me, my audience
tells me a lot. One of my biggest videos today
is a video I told myself, this video isn't that great, but it's good enough. My audience has loved it. Right now to this day, it's sitting at almost
two million views. You don't have all the answers, you have to understand that. Get in motion and just start
to exercise those ideas. I would say the
biggest challenge I have was perfectionism. I'm one of those prude artists cell everything
has to be perfect. But the problem was I would
go six months, eight months, almost a year not
publishing everything, until I learned
progress is perfection. Instead of my Instagram
and my YouTube being like a final museum on my
most brilliant work, I treated it as my moodboard. Here's an idea for the day, here's a video for the day. Instead, I realized I was being perfect because I was
making progression. We set up a seven-day challenge for you to get in motion, to combat those limiting beliefs and all that procrastination. In these seven days, you
will come up with an idea, write the idea, schedule it, plan it, and execute. The most important task
of them all, publish. All I need from you is
commitment, be open. I will be with you
the whole way. I will guide you
through the process. Trust me, you got this. We got this. We're
in this together. Maybe you need to write it down, I can do this. Make it an affirmation. If you're ready, let's head
over to the next lesson where we will realize
the value in your story. [MUSIC]
4. Pave Your Path: [MUSIC] On my journey, I've met so many
people that don't see the value in their story, people assume they need to live some extravagant life or have some groundbreaking
information to come on YouTube and share. That's not true. There
is something special about you and there's a
uniqueness to your story. We often think social
media is this place where we need to post
our perfect self. We need to post all of our wins. But what makes a good story? It's the good chapters
and the bad chapters. It's the wins and the losses. In my story, I realized where I was
experiencing struggles, this is where my character
was being developed, my resilience, my
compassion, my strength, all those inner
treasures within myself, your community wants to hear all sides of your story and it doesn't matter if other
people are talking about the same thing
you want to talk about. Nobody has heard it
through your lens, nobody has heard
it in your voice. A lot of people have commented
on my videos and said, 'I've heard this before, but for some reason, I'm finally getting it.' That's the power in sharing
our unique experiences. Remember, you don't have
to share everything. You can select what
you want to give your fans and your followers
through your story. So if you've never
created content before or you've
been struggling with ideas and the direction this
next exercise will help fine tune that process and discover more of what you want to
bring into this world. So let's dive right into it. First, we're going to write down four things we are
obsessed with. For me, it was tea, I love my tea clearly, videography, creativity, spirituality, and
interior design. I love decor. So why is it important to write down
what you are obsessed with? Because if you are obsessed
with it, trust me, there's a community of people that are obsessed
with it as well. Next, four things you
know a lot about. For me, it was videography, spirituality, sound design,
and human emotions. Listing four things we know a
lot about will help us find the direction we want to bring our channel in and
create our niche. YouTube is a place where people
come to receive knowledge so it's key that we understand what we know about and trust me, there are a lot of
people out there waiting to hear what
you have to say. Next, we're going
to list a few of our most pivotal memories. Mine was becoming a father, also, the first time
I expressed myself, the first time I made a B I realized there's a little
bit of creativity within me, and also my first trip
outside of Canada, I went to Jamaica, was a pivotal moment for
me developing my style. These pivotal memories
are important because this is who we are. Each one is an ingredient
in our recipe. A lot of people ask me, Heinz, how did you become the
person you became? So people want to know those
pivotal moments that allowed us to learn more
about ourselves and changed the course of our life. Next, we're going to list a few things that
nobody knows about you. For me, nobody knew I
had social anxiety. I was actually pretty good at
hiding that my whole life. Next, not a lot of
people knew that I come from two completely
different backgrounds. My dad is Jamaican, my mom is from Newfoundland. This can spark a lot of
interest for your community. The things that people
don't know about you. You may think no
one's interested but guaranteed if you
release one of these, there's going to be somebody out there excited to hear this. Next, we're going to
write down what is missing in the world
that you can offer. Four years ago, I
said to myself, I want to bring balance
into this world because I feel like
the algorithm is a little bit chaotic
and this could actually be what your YouTube
channel becomes. For me again, mine was balanced. I wanted to create a safe space on the Internet and that gave me the inspiration to move
forward and find my niche. So now that we wrote
out this list, one or two things may stick out and you might
be like, that's it. That's what I want to
make my videos about. For me, it was a
collection of things. Tea became a big part of my videos that's why
people come to my channel, I offer them a cup of tea. Also, something people
didn't know about me, my social anxiety, I've talked
about a lot on my channel. Things I knew a lot about spirituality and my
pivotal memories. Jamaica is in there
and my aesthetic, my inspiration, my flavor
all comes from that. So you can see I
paved my path and I actually pick something from
every single one of these. Ultimately it created
my own niche. So when you look at your list, realize this is what
makes you unique. This is what you have
to offer to the world. Every single person that
does this exercise, no one's going to
have the same list. So go through this, ask yourself what resonates, what you want to create
videos on and you may find all of this comes
into your content. So we're going to use all
these to come up with our first idea for our seven-day challenge
but before we do that, we're going to move into
the next lesson so we can define our values and
become clear on our why. [MUSIC]
5. Define Your Values: [MUSIC] We're going to define our values and
become clear on our why. Understanding our
why will give us the foundation and the
direction we need to go in. There was a time where
I was creating content and I wasn't happy with it. I wasn't feeling like
I was in alignment, although people were
cheering me on, I was making money and
I was becoming popular, they didn't reflect my morals. I actually said to myself, because I have a daughter, "If my daughter watches
this video in 10 years, will she be proud?" Once I realized that
the answer was no, I realized I had to
shift my direction. Understanding this why will let us become clear on the type of content we want to make and will keep us in
alignment in the future, because sometimes we may
sway away from our values, but when we write it down
and we understand it, we can come back to our center. Takes time to
define your values, for me, it took a few years, but what I realized
was anything I do, I want it to have
a positive effect. That is the blueprint, that is the foundation
to my content. Every single piece
of content I make, I ask myself, "Will
this benefit someone?" I don't want to take
anybody's attention or time only for my
own monetary gain. The work that we do now is going to give us
a starting point, but our values will
evolve over time. In this lesson, we're going to be going
over four sections. We have the self, our
friends and family, creative projects, and work. Each section has a few
key questions like, what quality in yourself
do you want to develop? What habit do you want to build? List an obstacle you'd
like to overcome. And what boundaries do
you want to establish? These questions are
important because again, we are using content creation as a personal development tool, to learn more about ourselves
and to connect with others. Make sure you become
clear on these questions and spend as much
time as you need. For example, let me
show you, myself. In our personal section, what quality in yourself
do you want to develop? For me, I wanted to
develop my confidence. I wanted to be a more
confident individual. For habits, what habit
do you want to build? I wanted to instill
discipline and structure into my
life: my mindfulness, my routines, my meditation, my qigong, my fitness,
the way I eat. Every single week
I need to do this. Again, our content is a
reflection of who we are, of our energy, not
the other way around. I take care of
these things first, so they can feed and
nourish my content. And list an obstacle
you'd like to overcome. I had a fear of public speaking, so I wanted my content to help me overcome that fear and
become a better speaker. What boundaries did I want to
establish? No distractions. I wanted healthy boundaries
around my creativity, healthy boundaries around
my family and friends. I wanted to be present
in whatever I was doing. I'll be honest, in the beginning
of my content journey, I sacrificed my family and friends because I felt
like I had to get to it, I had to just make
content and grind. But I found that I was losing that emotional foundation
from my friends, that connection so my
friends and family are key. I want you to do the work, meditate on these questions
and reflect on your values. I want you to become very
clear on your non-negotiables, the things that leave
you feeling rooted, inspired, grounded. In the next lesson, we're
going to build a calendar that works for your life and
aligns with your values. [MUSIC]
6. Build Your Calendar: [MUSIC] So we're going to
build a calendar for our week. I've found that creating
structure actually allows my creativity to be free
within those boundaries. In the past I would wait for creativity or time to just
sweep me off my feet, but using time blocking it
actually allows us to create a healthy balanced
schedule and actually implement creativity and
expression into our life. So every Sunday I sit
down with my iPad and set the intention and look ahead at my week to see
what's coming up. The first thing
I'd like to do is schedule everything that
makes me feel good. First, mind, body, and spirit. My workout, my meditation, when I meet up with my friends instead of trying to squeeze these things on top of
my busy work schedule. I do this because I find when I feel good my content
is at its best. The first thing I do is
schedule then my day of rest, if I don't do this, I
know I simply won't rest. Friday till 6:00 PM on Saturday, that's my non-negotiable
time every single week. I never shoot a
video on Saturday, I never accept a
job on Saturday. This is a commitment
I've made to myself. As soon as I started to do this I found balance within my weeks. Before I did this my weeks
will bleed into each other and I would lose sight
of my values and my goals. My meditation time is
around 7:00 AM to 8:00 AM, [NOISE] I'll drop that in. Next every Friday I have a
dinner date with a friend, this is non-negotiable as well. Usually do this around
6:00 PM till 9:00 PM. Next I schedule in my work, let's say I'm working every
day 9:00 AM to 3:00 PM, I'll put that in right
here, Monday to Friday. I'm actually going to
jot down my sleep. I like to get six to seven hours of sleep and to be honest, I was one of those
individuals in the past where I just felt like
I had a grind 24\7, sleep four to five
hours a night. For me, actually time blocking my sleep
allows me to remember, hey, you got to get
to bed by 11 or 10. So these are non-negotiable, I have to get this done. By the time I get to
the content I know my foundation and
my base is rock solid and then next
we schedule out how we're actually going
to create this content. So when I'm looking
at my week you can tell we have a lot going on. So I already know
I'm a little bit limited on what
content I can make. In the past my ideal video
would take 30 to 40 hours. I definitely don't have 30
to 40 hours for one video, so I'm most likely
going to create a podcast video this week. I know I can achieve this
in tops 10 to 15 hours. So looking at my week
I can tell Sunday is going to be the perfect day
for me to do some writing. I'm going to put two to three hours to write
out my idea for the week, so let's say 10:00
AM to 1:00 PM, for me I like to
listen to music, I like to burn incense. It doesn't mean I'm just
sitting down and writing, I could go for a walk. It's really just a
time where I'm going to develop my ideas. I'm going to schedule
my filming day on Tuesday because I want this video to be
out by next Sunday. This is a seven-day challenge. I like to leave around
one or two days for filming just in case I have
to re-shoot something, so I'll put in here, after work 4:00 PM till 8:00 PM since we have nothing else in
the evening scheduled. Film day [NOISE] Then Monday, that is when I'll find some of the music that I want
to use for the video. So right after work, I'll just
write here sound session. [NOISE] So by the time I get to filming I
know I have my ideas, I have my assets for my sound. Now my goal is to upload
this video by Sunday, so I want to be completely
done by Friday. I still have a lot of
time to edit this video. I have two days and since
it's a podcast video, it's only going to take me
around two to three hours. Right here I have a time
block of four hours on Wednesday and Thursday between work and working out,
that's eight hours. So I have a lot of time
to edit this video and enough time to come up with
my idea for a thumbnail. Video is due on Friday, but the video will be
uploaded on Sunday. I gave myself a little
bit of leg room, Saturday is a non-negotiable day that's why I have
it due on Friday. If anything, I could still
do some revisions on Friday or early Sunday
morning before I upload, but right now I know my
work is taken care of. Every single day there's a
little bit of mindful time. I'm working out three days a week so my body is feeling good, Friday I have a dinner
date with one of my best friends so
I have connection, by the end of the
week I'm looking here in mind, body, and spirit. I have a great foundation. So I want you to do
exactly what I just did. Write down your non-negotiables, your day rests, your meditation
if you love meditation, when you want to work out, your friends and family, all the things that are going to fill you and have
you feeling great. Then I want you to assess how much time do I have
to create content. If you only have five hours, don't worry that's enough
time you are going to be working with our limitations
and restrictions. So we're going to take all this information and then the next lesson we're going to create a plan for this
seven-day challenge, how we can work through
these limitations and create the content
that you want to make. [MUSIC]
7. Choose Your Topic & Format: [MUSIC] By the end
of this lesson, you're going to have
a very good sense on what you want to create. Often when you think
about creating content, people tell you pick your niche, pick your niche,
pick your niche, and I find it can be
very restricting. I think what we need
to do is get emotion. Don't think about
the analytics too much or if it's
going to blow up, we just want to express
ourselves first. Once we develop our style
and once we get comfortable, we can start to apply
the rules to YouTube. I didn't apply these rules until three years later
and when I did, it only took me three months to actually blow up on YouTube. Once I got consistent, changed my thumbnails, and used trending titles, it took me three months but
I had a foundation there. So if you're just
starting out on YouTube, what I recommend
is an 80-20 rule. This is what I did, 80
percent of the time, do what you want to do because you're trying to learn
what your niche is, you're trying to
express your ideas. Once you develop a bunch
of different ideas, you will be able to
double down and know which direction you want
to take your channel in. The beginning of my
channel I did everything. I experimented, I created
food videos, music videos, short little films,
vlogs, podcast videos. I would watch creators
like Casey Neistat and try his style of
going through the city, vlogging myself for the day. I would look at people like Peter McKinnon and
copy his style a little bit of just
sitting down on the camera and giving a
little bit of a tutorial. Whatever it was, I watched a lot of creators
and asked myself, what do I like about them? What do I think I can do? How do I make this mine? So now on my channel, my favorite type
of videos are just sitting down and talking
with my viewers. [MUSIC] [NOISE] Wow. I'm so glad to see my friends today and everybody
that's new here, welcome. My second one, podcast videos where I do voice-overs and show people a little bit of my
life through a storyline. So people always ask me, how are you so calm? I think about it and then I say, I don't know, aren't
we all calm like? After receiving this
question so much, I see it in the
comments section, I hear it on live stream; Hindz, how are you so
calm all the time? I decided to reverse engineer
my day and see if there's a valid reason to why
I'm always so calm. My last format are
my passion videos. These are the wildcard videos. These are the ones
that may take me 30 to 40 to 50 to100 hours, I work on these behind the scenes with no
strict schedule. These are the videos
that I want to get out, but they're impossible to
get out on a weekly basis. Anytime a negative thought
will come in, one, it wouldn't feel good because
the negative thought would be pushing something onto me
that I don't want to think. Then two, I don't feel good because I'm having
a negative thought. Because I'd rather be
positive thinking, because I know the power
of positive thinking. No matter how many
times I've meditated, no matter what I was doing, it seemed like that
negative thought would just creep right
in and I was like, why am I still having negative
cycles within my own mind? When I look at my
week and I say, okay this week Hindz, we have 20 hours. I may work on a storyline video because I know I have the time. But if I only have 7-10 hours, I'm going to do a sit down, have tea, and simply
talk with my viewers. What I find is, often my simplest videos are
the ones that do the best. My biggest video today which has almost two million views, that video only took me five hours to make
with no preparation. I actually just sat down on camera and allowed
my thoughts to flow. So don't think if you only have five hours this week that that video is not
going to be good. That video may be the one that resonates with
millions of people. I have a video that I'm going to be working on this week called, Why I Gave Up On My
Morning Routine. I came up with this idea mainly
because there's a lot of videos on YouTube glorifying the perfect morning routine, and I realized there is no
perfect morning routine. It's going to change
every single day, sometimes every
week, every month, and I want to show
that flexibility and grace that we can bring
into our routines. So I want you to do exactly
what I just did right here. We're going to
flush out an idea, any idea that comes
to mind I want you to pick that one if you struggle
with procrastination. Often what I find is that idea will evolve in the process. If you need inspiration,
go on YouTube. I often like to check out
Pinterest or I go on Vimeo, the goal is to express
yourself and get emotion. I recommend an 80-20 rule until you can figure
out what your niche is. [MUSIC]
8. Plan Your Content: [MUSIC] We've gone through so many restraints,
our emotional blocks. What makes us unique things
that we know a lot about. I want to take all
this information and make this into a video. I like to use Notion as my
favorite app at the moment. I have a template
that allows me to jot down my information quick. I have this for you as a
download in the resources tab. If you look in your workbook, you can also follow along and some key questions are there to guide you along the process. What I'll do is come into Notion here and drop down
the title real quick. I have a couple of key
questions that are important. What is the aim for this video? I want to show people
my struggles with my morning routine and
how I'm overcoming it. Next, what is the message? The message is I've learned that you don't have
to be married to such a routine that
your routines can evolve and change
as the seasons go. I want this to be a visual testimony of how
I came to this conclusion. The best way for me to
deliver this is going to be a visual podcast and video. I need B-roll. I'll
need sound design. I want to sit in
front of the camera and really connect
with my viewers, especially at the
end of the video when I'm driving
the main message. Next, what's my hook/intro? For my hook and intro, I find it's very important to hook your audience within
the first five seconds. There's a million
videos on the platform, so you'd have to give
them a reason to commit. What I found creates
a good hook is when the viewer is
left with a question, they're curious,
they want to know more of what's going to happen. I think for this video, quick loose idea, I'm
not married to it, but I think I'll recreate a traumatic situation where I'm just struggling with
my morning routine. Hopefully, I'm thinking
there's going to be people out there that resonate and
say, hey, that's me. They'll be interested
in seeing how I overcome this challenge. Now we're going to dive into the structure. This
is just a guide. I'm not completely
married to it. This is just to allow me
to know where I'm going. We're going to have our intro, a dramatic sequence,
that's the hook. Next, I'm going to have
the supporting footage for B-roll and my voice-over. I'll type in VO and B-roll. After that, we will
have a sit down with the viewers to really
deliver the message. Before I start any video, there's a handful of questions
that I'd like to answer. The first question
is it doesn't align with my spiritual values? Remember, there was a
time where I was making videos and I felt like
things were in alignment. This is something I
check off right away. Next one, Can I make this video interesting
or entertaining? This is key for the viewer, but also for me. I don't want to make videos
and not enjoy the process. Next, will I enjoy
watching this? Very important, I want
to love my own work. Does it excite me? Check. Is it the first time
it's being done and if not, can it be improved? Again, your idea doesn't
have to be groundbreaking. A lot of people have made
morning routine videos, but I know with my uniqueness, I'll bring a
different flavor and message to this so
I check the box. Can it be described
in 45 characters? This is really important
when you're trying to grow on YouTube and
you need a good title. This one I definitely
can because the title is why I gave up on
my morning routine. It's simple. It says a lot but leaves a lot of
mystery as well. Can it be made in one week? Well, yes, because that is the goal. We have enough time. We already did our schedule. Is it relatable or
realistic? I think so. I think a lot of people
struggle with this, trying to find the
perfect routine. Then we have one, we
get married to it, not realizing we need to
pivot, we need to shift. After I check all these boxes, I know I'm ready to
make this video. I am in alignment. I have intention,
and I'm excited. Next, we'll go to the script. This is where I'll flush out
all my ideas a rough draft. After I flush out these ideas, I normally go and I'll put
it into bullet form so I can simplify it when I'm speaking
on camera through my video. The last one, a call to action at the end of every
single video, I asked my viewers to get
in the comments section. Tell me what they're
struggling with. I always do that. Tell
me what you think. Tell me if you have any
information for me. I always ask people, hey, give me some tips as well. Engage the audience. Don't just close off the video, give them a reason to comment. This is key, so I'll
literally write down, ask the viewers what
their morning routine is. Do they relate and how did they change or how did
they fix the problem? Before we film, we're
going to become very clear on our logistics. Where are you going
to film? What kind of props do you need? These questions are
in your workbook. For me, I'm filming at home, don't need that many props. This will allow us
to become clear on how we can get
this video done. If you have a lot
of scenes to film, make sure you have the time
on your schedule to do so. Me, I have a good
amount of time, but I know not a lot
of time to leave my house and film
other locations. My idea fits into my
schedule and these logistics will make sure that we're in
alignment and on schedule. I want you to do the work, go through these questions, set the intention. [MUSIC]
Have fun with this. There's a lot here that
you can flush out. In the next section, we're going to figure
out our on-camera style and exactly how we're
going to film this. [MUSIC]
9. Find Your On Camera Style: [MUSIC] In this lesson, we're going to find out
your on-camera style. When I first came
to the platform, I thought you needed the
biggest personality because the biggest YouTubers I
saw were quite chaotic. They ran around, they did a
lot of pranks, and I said, "That's not me," until I found a community
on YouTube where people were reflecting their content with
their personality. There's people like Casey
Neistat who obviously is very animated,
great at storytelling. There's people like
the Kaddish very who I think she's a little bit of an introvert, you can tell. She doesn't show her face, but her videos are beautiful,
amazing cinematography. She speaks with a voice-over, and her content is
reflection of her spirit. You don't even need to show your face if you don't want to. It's up to you. Your content should reflect what you want to do or
if you're like me, I want to challenge
myself, I want to grow, I want to become more
confident so I said, "Hey, I want to be on camera. Getting comfortable on
camera, it's a process. The first time I got on camera, let me tell you I hated
it. I wore sunglasses. In the beginning of
my YouTube channel, I always wore glasses because
I was afraid of the camera. On my journey, I went
from wearing glasses to finally taking my glasses
off then now it's clean. I look all over the place. Until one day I
was locked in with the viewer having fun connected. I found my style,
I found my lens, and I found a way I like
to deliver my message. But that took me three years of experimenting and that's
what I love about this. This is a process, it's a journey and all you
have to do is simply honor it. When it comes to filming,
progress is perfection. For me filming as much as
possible helped me so much. I would film every single
day or just record my voice, I could get used to my own tone. Then I got into the editing process and I think that is where the magic happens. That's where you could
see yourself back and fall in love or
parts of yourself, but also see where
you need to improve. The next time you film, you doubled down on
what you love and you improve and you work
on those challenges. For me, I like to honor
the mood that I am in. If I'm feeling a little
bit gloomy one day, I'll create from that place. If I'm feeling sad, I'll
create from that place. This is where you
get to connect with your audience on a real level. One time I had a
video planned out. It was a mental health
spiritual video, one that was going to
be very uplifting, and then my day went
completely wrong. My car broke down in the middle of the day while I was
going to get some supplies. Instead of being frustrated
that my video was ruined, I said I'm going to
create from this place. Now vlogging normally
isn't my style. But today I said, you know what, these are the cards
that I've been dealt, and I created a video, I showed how chaotic my day
was and my audience loved it. They said, yeah, this is
normally not your energy, but I'm so glad to see
all areas of your life, I'm glad to see that you
have bad days as well. That was probably one of my favorite videos
I made as well because it was different
and it was spontaneous. I had no plan, I
didn't script it, I just allowed the
process to flow. That's why I think
experimentation is so important. You're not going
to know exactly in the beginning what your style
is or what you want to do. Try everything out, use these
constraints, and overall, you will find your style, it will come together if you
simply honor the process. What I want you to do is go on YouTube and search up some of your favorite creators and maybe mimic their styles.
Have fun with it. This will help you
double down and create your own recipe. You could take a little bit from five different creators
and you will have a completely new style that you resonate with and allows
you to tell your story. In this next lesson,
we're going to talk about how to build a community, how to engage with
our community, and how to mobilize
the audience. [MUSIC]
10. Connect With Community: [MUSIC] In this lesson, we're going to be talking about
how to build a community, how to engage with a community. Right now, I have over
570,000 followers, but it took me three
years to get 3,000. When it comes to the numbers, in the beginning, I always
say, don't worry about it. Don't focus on your views
or your subscriber count. This is an opportunity right
now to develop your style. You get to get better in secrecy and engage with
the community you do have. Even if it's five
people, that's amazing. This is where you develop
your 1000 true fans. Remember their names,
shout them out in videos. I had a few like Eric. Eric was my number 1
follower since day 1, all the way up till I blew up. Anytime I saw him
in the live stream or in my comments, I
would shout him out. Make sure to reply to your audience and engage,
ask them questions. This is the opportunity in the beginning to learn
how to engage with them, talk with them, and when you
finally have your blowup, you have a beautiful foundation. My goal for my videos is to
bring people into my world. I always say it's better to
be felt and not just seen. I want people to feel like
they are there with me. There's little things I
do, like offer the viewer a cup of tea and I actually
say here, have a cup of tea. For me, I learned
simple switches in our language can do wonders. Instead of talking on my
community, I talk with them. Instead of saying,
you need to have a good morning routine, I say, we need to have a
good morning routine so we can be focused, so we can be present and we can take control over our lives. I want you to think
about what you can do to connect with your
audience through that screen. That's where the magic happens. That's where you will create that real connection and
build your community. When it comes to feedback, I'm very open and I ask myself, is this feedback constructive? Can this make my content better? Can I challenge myself? If yes, I do it. But if the feedback is taken
away from my authentic self. People ask me sometimes, I don't like it when
you slip your tea. I'm like, I'm sorry. That's a non-negotiable. That is something I like to do. That is how I express my
comedic side in my content. I just had to say, I have
to be me. You understand? Everybody isn't going to
like everything about you. Don't change
everything about you, but be open to the feedback because at the end of the day, we are here to grow and connect. This week while you're shooting your video and
planning your content, think about who
you're talking to. Even if you have
zero subscribers, they will come one day. I always say we might as well be ourselves so the ones that
love us can come a lot closer, but the ones that don't can
simply move out the way. By doing the work that we just did and getting in motion, we are going to attract a community that resonates
with their true self. Let me tell you,
you're going to have so many neat friends
around the world. I've connected with
so many people from different cultures, ages, and I am amazed at how
I've been able to create such a diverse community by
just showing up as myself. I want to invite you to do
the work, set the intention, and build the content that
you truly want to make that reflects your honest
self and trust me, you will build a community. [MUSIC]
11. Final Thoughts: [MUSIC] We've reached
the end of the class. I'm so excited. Now it's time to get started
on our seven-day challenge. This seven-day challenge is the very thing that's going
to get you in motion. Like I told you, my
challenge helped me get over an eight-month creator
block where I was procrastinating so I want you to commit to the
seven-day challenge. No excuses. Use your limitations,
use your restrictions. These will help us actually
carve our lane and find out what kind of content we can
afford to make right now. I'm excited for your
journey because I know what YouTube and creating
content has done for mine. It's completely changed my life. I didn't think I could do
this but here I am now, it's changed my life on a
personal development level, it's given me a new career, I have new friends, and I have so many more inspirations and opportunities
to look forward to, and that's exactly
what I want for you. Now's the time to
start. Have fun. Head on over to the
project gallery, upload a screenshot,
upload your videos, or go to the forum
and we can chat, we can build
community right here. Thank you for taking this class, being open, and going on
this journey with me. I'm so honored that I was
able to guide you through this process and now you
are getting in motion. I am excited to see
all that you create, and most importantly,
enjoy yourself. See you next time. [MUSIC]
Hindz, YouTuber & Podcaster
