Social Media Personal Branding in 2023

1. Trailer: Welcome to the class. I'm so happy that you're here, and I am so happy to welcome you to this amazing journey of personal branding. Now, what we're going to talk about in this class is why we should do personal branding. The steps to consider as we're going through different elements that compose or entire personal brand. And finally, we're going to look deep inside how a professional makes his personal brand. And then my favorite part of all, putting our personal brand together so that it's showcases something unique and brings up a really amazing value proposition. So when somebody sees you seize your brand, they're like, wow, I want to be in this ecosystem. That sounds good. Alright, let's begin. 2. Intro to Personal Branding: So let's start off by talking about branding. A long time ago when you talked about branding, it's having an RN brand branded into the butt of a cow. So what that did was that it showed whoever looks at that Cao, Cao belong to a certain person now hundreds of years later, but the fact remains the same. It's that to show who or what this is associated with. So as we're going through our personal brand and building all the different elements of our personal brand, we have to consider what makes for people's impression as they look at her brand and ask, they're like building this dot and this impression, this idea of us in their heads, how to curate that narrative as much as we can. Because at the end of the day, we're all trying to communicate something. And if you think about it, even our Facebook or Instagram, all of these social platforms are actually branding project, like the way your Instagram is put together when somebody first meets you and they go and look at your Instagram, they're going to scroll down and look at things that you're interested in, things you're posting about how you talk about yourself. All of this goes into their idea of view. They might have just met you for a few minutes and talk to you. And that is already an impression like that, definitely seals the impression. But after that, the follow up on that, when they go home, they look through your Instagram, check your social media. You're like, okay, this is what this person is like. So with dating as well, when you're checking their social media, you're looking at what their personality could be likened, whether it's a fit for you. So the same goes for anything professional as well as its art classes curated towards more of a professional side of things. I personally am more curating towards the advertisement side. So as we're going through our personal branding journey, we're going to look at it from an advertising standpoint. Alright, so let's go on to the next video and I'm going to go more in depth about it. 3. Look & feel: Okay, now let's jump into the look of your personal brand, which personally to me is the funnest part because this is where you get to control the colors, the content that you're putting out, the videos, the photos that you're taking, how everything looks in your brand ecosystem and look very important because this is what somebody is Frontline is when they come and see or interact with anything that you put out. So if you look at all my classes, I kind of have a uniform title cover, a kind of image on all of my classes. This is so that whoever sees me kind of understand that this is the clever way he uses. This is the feeling that he's trying to evoke. And also since it's so well put together, it has a professional field to it that this is going to be a professional quality video. And all of those have to be like they have to fit. Because otherwise, if they don't, if people are going to be thrown off and not going to like and continue consuming more of your content. So for example, think about my cover videos. Again, like the intro videos that cover image and how those went together and that made it look professional. I chose the most professional looking one versus all the other fun ones. I chose a very corporate educational type branded one and then I use that as cover, had the words and texts and thoughts that looks like it fit in with the top performers. And then when I moved on to the video, the introduction video that you saw before you sign up for this class, I made sure that it looks clean and cohesive with that cover image. So as I went through my video, I had things pop up in the colors be very similar, and I used a similar font as well. So that when you saw the two, it's connected. As I made that video and lead whoever was watching or whoever is watching this video until the next video. I tried to bridge that gap as much as possible. So your content has to be uniform, but it has to be a reason for why people want to come back. And like we said in branding, to one of the main important reasons and branding is because it creates a kind of expectation for people to know what to expect when they see this type of stuff or you're kind of stuff. So there's a few things that you have to know about personal branding and the image behind it. And the first one is right up front, your imagery. How do you put together your imagery? What things you considered? One of the most important things I think to consider is color, because that's the first thing that people interact with when they see, and it's subconscious at this point, they see your thing or whatever piece that you're putting out that they interact with. And their color senses are just gone off. So you have red or something that's like a aggressive color. If you have blue, that's gonna be more of a chill color. Green, more on the chill spectrum. There's a whole spectrum of colors that we can go through. And colors create how people feel when they go and see your stuff. So the first part color. And then the next part is how your things are put together and how the words are like. Font choice, very important. Certain demographics vibe a lot better with font choice and certain word choice as well. So the font choice, and especially also font size like that makes a huge difference as well. If you've ever looked at minimal branding and you thought, oh, I can do that too. And he'd go and types of the null and it doesn't look good. There's a reason behind that. And that's because font choice makes a huge difference where they're like, the way it works is when it sits on a surface or it sits on somewhere that is being displayed, the font size is affected by the negative space around it. Now that space can either highlight the font or make it balanced, balanced visually, or just make it like pop out and look very good, or make it even subtle. So this all needs to go into consideration on how you brand yourself. And once you choose your font choice and your font color, you should have a design kind of idea that goes on. Now this is a bit simpler. It could be as complex as you want, or it could be as minimal as you want. And, and modern days, fortunately, it's easy and acceptable to have just flat colors. So you might see brands that just have flat colors in a urban city and very contemporary, neutral type of color palette. So if you just want something safe and you want to be modern, neutral color palette, very flat, just flat background color, no gradients, nothing crazy, and minimal font choices. So with minimal font choice, what I mean by that is just like board and some very safe fonts like the dura or any sans-serif, all caps is like a third of the way, very minimal and very easy to do and acceptable at this current time that this video is coming out. And then once you have the outside appearance of your brand and go and your personal brand, you can start moving onto the inside part, which is where we have to go deep and dig into your beliefs, your perspective, what you want to communicate, what you value. And very importantly, the mission statement that we were talking about. So once you put all of that together and you deliver this package to people, that feeling that people aren't going to get when they see your package is going to be whatever you want to communicate with them. So this is gonna be so much more convincing to help you communicate cellular point, or just even bring people into your ecosystem, which is ultimately the most important part, is bringing people into the ecosystem so they believe in you and so that they are able to want to consume your stuff in the future. Now in the next videos, we're going to go more in depth. 4. Define your position: Alright, let's describe defining your position. Now this is a very important part of the journey because it's essentially where you split yourself apart from the competition. And first of all, the way you do that is to understand where your position is and what your competitive advantage lies. Everybody is good at something that they do. No matter what their experiences. Every single person is good at one thing, at least one thing. And that is being yourself. Now being herself is the accumulation of all your different experiences, life experiences, education, things that you've learned, you're living, life experiences, people that you've met that have inspired you, influenced you. All of these come together to make you into the best you. Nobody else could be you better than you can be. There in lies, your competitive advantage. You have something that you know this better than someone else. Now the beauty of all of this is that when you have a competitive advantage, all you need is a little bit to be able to teach someone else to guide someone else, or to enlighten someone else to either subscribe to what you're selling, subscribe to what you're teaching. It's essentially just a very good skill that you can have two onward more people into your ecosystem. That's very important because onboarding more people to your ecosystem is what makes people become loyal supporters of followers of your top. We're going to try our best together to help you figure out what your competitive edge is through a series of questions and activities and exercises. But it is up to you to spend the time. Think about where your competitive edge is and think about where that advantage, Locke's like how you can provide a one-up for someone else. Because all of this is a value transfer. You need to be able to invite in some way. We're after their interaction with you, they have a plus or positive experience. So having a competitive advantage, knowing how to tap into that and communicating that, bring that out to share with other people. That's where you're going to bring in a net positive on your interactions. Now, in our worksheet, we're going to be going through some things that will help you figure it out. Your competitive edge. Your competitive edge is actually very deep down into a certain niche. Many of her top athletes, top performers are able to know which world that they excel in. Their lucky because they got to find it when your earlier maybe or maybe they spent a lot of time to figure that out. Like, I know people who excelled at their careers after 25, like after they went through college, after they did their whole professional working nine to five for a few years, they realized that actually they're better at something else. So they've completely shift their career to be what they're good at. A lot of these top performers who are able to figure out what they're good at doing at a young age are at an earlier stage in their life. They're able to channel all of that talent and skill and get better and better and better. Now, let's bring him to the example of Gary vantage, who is a person who, when you go through history, he talks a lot about being the bad student in school, like the student that wouldn't get very good grades. And as he went through school, he actually continued getting very bad grades and I believe that he ended up getting a GED. Nowadays, he's known as an entrepreneur, known as somebody that works very hard on line. And this social media is probably one of the biggest, biggest channels in the world. Like if anyone is in the business space, entrepreneurship space, or even the cryptocurrency space gave me the inertia is huge there. And the thing that I want to bring out what the history is, the fact that he started off in school from the system and not being good at it, but he had to tap into another side of him that he was good at and take that competitive edge and continue to improve and make the most out of that. So he found that he was very good at learning and adapting to different types of social media. And this actually it was a slow process. But like if you follow his journey, it actually took many different years and he would often bring up that when he started making videos, he would spend a whole year making videos that nobody watched. And finally after that was when they started to be more traction. So these were videos for his family's wind business. And after one year was when they started seeing a bit more traction in that video. In those videos. So as he kept making those videos though, he was improving them step by step by step along the way. And once that business they didn't work out anymore or they changed, or he moved on to another venture. He took all those skills and moved it to the other venture. So there are other times that you talked about different social media platforms that have came up and disappeared. For example, vine. For example, vine, which was very popular at 1, but have now postpartum disappeared. I don't even, I don't think they're still around anymore. But he took a lot of those lessons, brought it to Vine, did a lot of stuff on Vine 21 spine disappeared. He learned a lot. And during that time on Vine and also brought those lessons to TikTok. And as he's doing TikTok, He's bringing some of those lessons to Instagram and making engaging, raw type of videos that people are very engaged a watch. So I give you looking at videos. They're very much stuff that is following his day itself, that is very raw and scripted, uncensored. And this is just what he's figured out to work in his competitive advantage. Like he knows how to make videos. He's been doing it for years now. He knows how to be good in front of the camera. He's been practicing on many different platforms now. Finally, he knows how to make it engaging. So he's putting all of that together and all these different platforms and taking experiences from one after the other, building on top of his competitive edge. And now finally, you have this really amazing product work. When he puts out a video, he knows what to say already, that it's engaging. He has to editing teams and edit it in a way that's very engaging. And finally, he hosted and captions it and mix it in a way that when people see it, they're going to be engaged. His old brand is that he is doing that as an entrepreneur and on top of it. And so as you're falling in that ecosystem, you're already knowing what to expect from him. Being able to tap into his competitive advantage helps him use that and leverage it as a competitive advantage to help separate them out from the crowd. Now, going back to us, when we figured out what our competitive advantage is, we are able to separate ourselves out from the crowd as well and continue to build and build and build on that. So that by the time that we've been working on it for awhile now, we are going to be steps ahead of our competition because there's nobody else who can do you like you can. 5. Mission statement: Alright, now let's talk about the mission statement, which is a very important part of your personal branding. Because once you have your mission statement, you can basically use that as a template or a guideline for you to get to wherever you want to do and have something to follow along so that you're always going to be on track. And mission statements generally have three key elements to it. The first one is, what do you do? So, what do you do? Do you help people de-stress? Do you help them be more physically in shape? Do you help them have a better diet and healthier? You help them cook better meals. What do you do? There's a huge, infinite amount of what. So it's important for you to figure out what your wet is. So that when somebody is coming across your brand and they're thinking about the, what does this person do, then you have an answer to that. And the second element that's very important is the, How'd you do it? So do you teach people the yoga poses? You run them through many different Yoga programs. Do you help people make food recipes? How video lessons on how to make better foods? Do you guide people through meditations and speaking seminars, whatever it is, how you do it, you got to figure out what it is that you do and how you're going to do it. So when people see it, they're communicated. These two things at least. And finally, there's your wife there. Why is probably one of the most important parts because uy drives into continuing to do what you do. So the Y helps answer a lot of the marketing aspects. People, for the most part, by products or support products because of the, Why not so much the what people die because of y. And the reason behind that is because people support missions. They don't just buy things. They buy the image, the brand, the feeling behind something. So when you understand your why, your reason to be able to provide this service for somebody. And they see that you're genuine, and they see that you're passionate. And they see that because your why is so inlined with creating a better product, a better experience for them, they're going to support you because it makes so much sense. If somebody is actually passionate about working on cars, they're going to put emphasis on making better repairs, making better fixes to cart. Now, if you're just gone out to hire somebody who is fixing a car because they have to, you might not feel as confident that they're going to do the best job. Now if you know somebody is very and loving and caring, you're probably going to pay that person more. And you're a 100% more likely going to hire that person. And you're probably going to be willing to pay them more money. That's the beauty of it. So you might have heard of the brand Yeti. You've probably seen their coolers around. They're super expensive. And their mission statement is to build a cooler that we use every day. That's so beautiful. So let, let's just break it down. So first of all, we're going to build a cooler. That's what they're doing as they're wet. So there What is that? They're going to supply you with a cooler and then there's their house. So there how is they're going to build these coolers? And then finally, there's there, why there, why is something that we can use every day? The beauty of this is that they're out there to build the best cooler, or at least the impression that I'm getting is that they're out there to build the best coolers so that they can use it every day. And because they want to build something for themselves, they're probably going to make the best product and they can. And it seems to be that way because people pay good money for Yeti rulers. Amorite with the Coleman, that's $20. And it seems like they're doing well because people pay good money for those cooler. I'm okay with my $20 crude, but if you're fancy, go ahead. I'm actually okay with my $20. But if you're fancy, definitely supported. 6. Intro to brand hero: Okay, Let's talk about the concept of the brand hero. Now as you're putting your brand together, it's very important to have a brand hero, actually somebody that you can look at their page or model after and just kinda have them as a frame of reference. Now the reason why this is so important is because there are people who are already in that industry, already have a huge audience. And all of these people are also the same people that would seem unlikely. You're stuck with this audience. You can see and understand and in some ways measure what kind of stuff is successful, what kind of materials colors, look. Videos are successful in this type of demographic. So in the next few videos, we're going to go through a couple of different brand heroes that somebody might have. These are people who are very successful in the industry of being a personal branded person. And they have very well curated websites, social media channels that help them distribute their content and the things that they are talking about sharing, about selling. So it's good to have a brand hero because this really built out the structure and makes it a lot easier for you to know where to go forward with your project on personal branding. 7. Case study (gary vee): Okay, Welcome. So we're gonna go and dig into a personal branded page that I think is very, very well done. So we're going to talk about Gary vein or Chuck who, if you are on social media, probably know him as the person that is pushing entrepreneurship. He does many things like LFTs talk about is wine businesses, media business, and talk about hustling. So you probably have come across his content. We're going to dive into it and why I think the branding is so well done. We're going to start off by going on his web page, Gary vanish at.com. And this is what I see. First impression. It's, this color scheme is black, yellow, and black and yellow is kinda like that sporty modern kind of like feel like black and yellow, black and yellow, like that. So black and yellow, it looks super modern. He has all these sans-serif fonts that are also very modern looking to like they are very well done, very well chosen. Something about them. This works very well. It's not extremely bigs and extremely small. It just works. So here's something to take a look at. Now, if you look at these three on top right here, check out my latest NFT collection, Gary vanish off the logo and the navigation spot. You can notice some very interesting things about the font sizes. So the podcasts blog, like the navigation side, is about half of the Gary van or truck logo. Now that's probably perfect because having this a little smaller than the main logo brings attention to the logo while at the same time balances it out to have the navigation be not the main part, but fair to look clean enough to fit with the logo. And if you look up the top, look at the checkout, my latest NFT collection, this is a little bigger than the navigation right here. But at the same time, you notice that is not bolted out like this is the thing to to notice that the top part right here, how the letters are spaced, it's spaced out a little bit more than the letters for the logo here. The kerning, that's the term for it, is little more than here, which is perfect for the logo like logos having tight letters pushed together, actually compacts it and makes it fit in a lot of spots. So I like I like logos that are like that. So as we scroll down, we also see this is also very tightly packed in a posterior banner type of look. And right here there's a video. If you click it. It's how Gary got to where he is today. We're not going to watch it now. If you're interested, you can watch it on your own time, but It's about history on where he is and it's the cell, the whole brain. So this is the front, the front page of the whole brand. Like they're not doing multiple pages. They are, but not like as much as we did back in the day, like in the 90s and 2000s. A lot of stuff is on the main homepage now it's just so much easier to scroll. So this first part, like a poster, boom, right in your face. And as we scroll down, we see a little bit here about his information, where it talks about how Gary van or truck builds business, what he does, the chairman and vein are x and all the other things that he's involved in. And then here's another thing you can watch, which is Gary talking about hard work and patience and all the things that he's gone through in his life. Like this is more brand selling, like selling the brand. We go down a little bit more and then we see this interesting part that says, Gary has been featured in The New York Times, Forbes Fortune 4048, entrepreneur Fast Company, Mashable, Wall Street Journal success. These are huge magazines like huge publication companies. That if you see this, you're like, Hey, it seems like he's a pretty reputable guy if he's being featured by some of the most notable companies in publishing, this is also something that I recommend doing too. If you are doing something that wants to show that you are a reputable person, it's good to have brands. Or if this show who you've worked with, who you've collaborated with so that people get an idea of why to trust this person. So going down here, this is some of the blogs stuff that he has, which will take you to another page. And finally, the contact section. Now, this is the website. There's a couple of other things to the podcast will show a block tougher and the bit and the blog. Then some other things, events and that's what he has gone on like currently at the time that I'm recording this, he has a thing called V Khan, which is about his v friends NFT and the whole cryptocurrency scenes. So he's doing that right now. And yeah, that's just things that he's doing. This is his main hub to get to all of his other stuff. And here's my story page, which I personally really like my story pages because it gives people a chance to go through the story of who they're trying to find out about and read through all of these history, what he's done right here. He's build businesses and work with all these people. It really gives an insight of what someone's life is like. So even here too, he talks about his whole story from his upbringing, grown up in Soviet Russia or not Russia, but growing up in the Soviet Union, being an immigrant as a 14-year-old and how he's grown, how that influenced him and making him into who he is today. So all of this goes into the narrative of Gary Vee as a person to ultimately this is amazing personal branding that he's selling you on this brand. And I say selling in a neutral way, selling itself is not a bad thing. Like people always say selling is sleazy and whatnot. Selling is just trying to convince you he's persuading you with this beautiful personal branding. So there's a ton of other resources that you can have access to by going through his links. And yeah, here's some more media stuff. So here's a website. Let's jump onto his Instagram and see what's on there. So Instagram is a more younger platform. It's for everyone for the most part, but the website is for completely everyone. Old people, like people who are 50 plus, up until people who are very young, still in their teenage years. So Instagram is more of an in-between where it's like teenagers, the millennials. So we're on his Instagram and we see 9.9 million followers. That is huge, right? And his bio says, CEO, chairman of intermediate, the endospores, creator of V friends, early investor in Coinbase, Venmo, Twitter. This is just to give them some credibility. And here is some of the stuff that he's doing, tickets to V icon that I was just talking about. And so we go down here and we see his highlights, which is V friends, some drawings. This is the drawings for the V friends. That is the NFT collection that he's he's really promoting right now? Yes. It would be kind of cool. Yeah. So that's the highlights on his page. So there's the Discord where you can go and check out his Discord and talk and interact with the community, which is all generally pretty friendly. I have been on the Discord and looked at and here are some of the other stuff that he's involved in, Q and A's, things that he wants to highlight, things that you want to consider as you put on your highlight is things that when people go on your page for the first time, they don t know who you are. You want to give them an impression or a taste of who you are as a person or as a brand. So we'll go down and it will see some his pose, see a lot of these posts are actually so well done to be just completely viral, stuff like this. This is done in a 16 by nine format, is most likely on, you're gonna be in reals. And this to the way he's done it is so, so well executed that there's a couple interesting things to note here is that the top text is, you have so much time to execute your dream. So how this is placed is that this is going to be in a square. And when it's in the square like that, see how when you look at the video on the feed, you can see that text. So here's the video. I'm guessing it was a wide video and they cut it down and fit it into this very good way to make the most of all the content that you have actually. So next, we'll go onto seeing something else that's just like that similar format text on top of video on the bottom sits on the feed. This one, I guess they didn't show the, the text. Most of the other ones do. But here would be the same thing. Text on top, video on the bottom and he has some captions to that keeps people engaged. They captions have this like Boom, boom, boom factor that is so dynamic that when people are watching it, it's, it keeps the attention going. So here's another one, more videos. So he's probably getting a lot, lot, lot more interaction on the videos. So he's pushing out more video content. And he has an advantage of being sealed loud, and outspoken. That video content is actually going to help them more than just the photo posts. So that seems to be the structure on his Instagram. And here he hasn't videos where people talk first. It's kinda like the duet concept on TikTok where somebody's talking first and then after they're talking to you, this count down, after the countdown is then he chimes in and gives his opinion. Very good concept. So also captions on the bottom and the main caption on top. So similar stuff, we go down, we just see more videos with some text. Same concept. So let's move on to the Facebook. So I was just scrolling through his Facebook just to see what's going on. And here, it's not as active as the other platforms, but here he's talking about v friends, the star of his v icon festival that's going on right now. So this is most active. And then he has some more videos just like on Instagram. A quote here, since Facebook is kind of a, an older demographic, they do like these simpler posts without all the things moving around that us younger people like. So keep in mind, this is why he does this. It's very fitting for the platform of Facebook. We scroll down, see a lot of interaction and discussion. Here's another video and some more discussion and some more video. So he's probably doing better on videos. Just like Instagram and Facebook is also probably pushing more videos these days since it's just proven to be so like with the rise of TikTok, it's proven that these short-form videos are just doing a lot, lot better. So, yeah, very similar stuff to Instagram, but just with a bit more quotes in it. And then finally, I'll circle back to this part, the podcast part, which is very interesting because the podcast gives you an intimate kind of experience of Gary Vee, like he talks very raw and real in this and it has kind of a long form discussion. Versus on Instagram, we're only seeing snippets of his life while on here the podcast. So you have all these different projects that you can listen to, ask Gary Vee, interviews, conversations from his inbox, many different things. This all adds to your personal branding in the way that anyone that listens to this nose you intimately and people are going to connect so much more with the intimate like bonding of just long-form audio versus just a 30-second video on Instagram. And finally, we're gonna go on one last one. And finally we're gonna go on one last one, which is the Gary Vee YouTube channel. This is, as you see again, a black and yellow color way with this photo in black and white. And he has 3.8 million subscribers. So he's doing very well. Has YouTube was actually how I found them in the first place. So right here we see a ton of shorts which are already done on TikTok and Instagram. So he's definitely going to be doing these as well. It's already made. So might as well push them onto the YouTube shorts as well. So on his videos though, he has some more long-form videos, it's kinda like his podcast, but some of these ones go even longer. So if we watch here, there's a 20-minute talk of him doing at Puerto Rico keynote. Other short right here, and then some more wisdom. Here's another short, three keys to happiness. So very similar lessons, just like shorts and well produced videos that are long form like this one is a whole hour-long of him just doing a speech. So all of this is contributing to you connecting with his brand. And also before I forget too, he's a huge proponent of using TikTok because TikTok is able to push your content out there so many different people who don't already follow you. Tiktok probably not going to be so much different from everywhere else since it's a video platform and he's already making this video content. So on here we see entrepreneur, investor in Uber, snap, Venmo, Twitter, so kinda like Instagram. And then we go down, we can see these videos again. Words on top, video on the bottom. They're still very content to reals and the Facebook videos and the YouTube shorts. So similar stuff, he does do some of the trends which is like the wedding with people and do anything with other videos. Very much in line with the voice of TikTok and the way that TikTok is done. So he has a lot of these titles that are in the TikTok color. This in the fonts that TikTok uses. Very much native to the language on TikTok, which he has a whole social media agency. So I don't doubt that he's gonna do something that's very, very on-brand. So this is Gary vanish Chuck, looking at his brand. I hope you get some inspiration behind what's going on there. I know he's a multi-million dollar business. So of course this stuff is going to be a lot more polished. But from for us and for a smaller person, we can see what kind of elements are working and draw some inspiration to make your brand be the best representation of yourself. 8. Final Video: Congratulations on finishing the course. Now if you could do me a big favor and spend 30 seconds to write me a review about what you thought was helpful so that I can continue doing more content like that. That would be so, so, so helpful and also helping this course be seen by other people as well. And if you enjoyed the topic, I do have many other courses that cover a similar discussion. So I'll see you in the next course.