Freelancing Essential: Client Management

1. Intro: If you're a freelancer and you have clients that you work with. Now one of the big problems with being a freelancer is that, you know, if this client is coming back or not. Now in this course, I want to talk about how to get your clients to continue to come back. And this is Lessons from me being a Director of Marketing, hired freelance talent, as well as the being a freelancer myself and important with clients. And having to figure out ways that they can keep coming back to heartbeat for more. We're also going to break down and dissect the parts of how a content creator can read content that continues to pull in value for their clients. And in this way, the clients within needs to hire them. For the next video, we're going to talk about the why behind the reason a client brings you back again. Ready to begin. I'll see you there. 2. Ramen Bowl Theory: We're gonna start with the Roman both theory. Now the robin bowl theory is something that I'm very passionate about it because I love Robin. This is a shot actually from today where I went out and got Robin. But essentially the concept of the robin bold theory is at Robin is made to be consumed all the way like a 100%. When you get robin, the broth is prepared overnight, the meat is prepared for hours. That's why it's so tender. The broth is supposed to be like fully extracted flavors from all the herbs and ******, the bone marrow. So everything is supposed to be meticulously made that you consume every part that Robin. So the theory behind that and how it translates to your creative side is that when you create content, it should be consumed all the way by whoever it is consuming. Now there's many different parts of video like the story. He imagery, the colors, the angles, the styling, all these different parts go into making your video good. And personally, what I think makes for good creative and good advertisement worth is something that can put as many different dimensions of elements into the piece as possible. But at the same time, do it in a way that's very balanced. So when you think about food, for example, there are many foods that have so many different complexities in its flavor, but somehow it just comes together and works out very well. For example, with Mexican food. And I can't remember now but you know, like when you dip it in the shrimps of each k, So it's a V-shape, is so complicated. There's spaces, there's tomatoes, There's onions, there's the fish or the protein that you're using. All of that goes into making this one really good product when you want to make something that people consume. And essentially it's the same thing, right? It's consumption when you make something that people are going to assume all the way it takes the work by getting needs your attention to put into every little part of it so that when the consumer gets to see it, they're like, Oh, there's so meetings going on at the same time. Like, I can't possibly take it all in at once, so I have to take it off. When you read a book and it's a good book. And you go back and you read it and there's more. You want to keep reading it. You want to get down every little part of it because there's just so much to gain and benefit from it. So with your content, if you want your clients to come back, you need to be able to make content that when your clients push out to whoever they're reaching, that those people consume your content all the way, interact with the content, lovely contents so much that they're like, This. Is it. I want to consume a 100% of it, just like I could just assume 100% of this robin bowl. 3. Delivering Value: The reason why clients come back is because you bring so much value to them. And value comes in many ways, but an easy way to quantify value is to be able to do deliverables that bring in results. Results like sales, results like views, results like a intention or feeling that is communicated across. You can have a great film that by the end of it, people are so moved that they, like Kony 2012, they changed their whole profile picture. They changed their identity. Like this becomes a movement that is a huge, huge deliverable. If you're a photographer who is doing family portraits, That's an easy one, right? Like if you have photos that gets displayed on their house all the time, boom, for sure they're coming back unless, you know, like if you do a bad job and they don't print it out or they're forced to print it out. I could see that not working out. But for the most part, I think if somebody frames or stuff, it's pretty good now for the business savvy type of creative upfront, more well-versed into because I never really did family stuff, was more of a corporate freelancer with the corporate stuff, it is more important to have the views, the impressions, and the common things that are a good measure of how the public is viewing the content as a measure of how good the content is working for your clients. And you want them to be able to see something that has hundreds of beats. And if you're not the one posting it, It's good to see on their page that whatever you're doing has tons of beads. So for example, an easy way to get views actually is to make Tiktok content. If they're not very well-versed in social media, if you make TikTok content that just gets a ton of views, that's gonna be so good for them. And the thing with TikTok and Instagram Reels is that it's a lot easier to get views on these types of content. Like these platforms are actively pushing out these types of content. But now if you do something native to the language of the platform, then that won't do too well. I could redo a very like feel like not like eight millimeter film but like cinematic film type stuff that is long form on Tiktok, That's not going to perform as well. I mean, it could, if you speak in the language that is very Tiktok appropriate. Like you could still have the production value be super high as long as you have your language, the way that the stories told perfectly matched with how the platform is like good language of the platform. They don't so do well. But if you just use something that we would do well on Instagram and put it on tiktok. That's not gonna do too well unless you're doing real. But I think reals is also slightly different from tiktok. Where tiktok, you can have a video that you go out, you film thirty-seconds, filmed and edited and published online, hits, hundreds of thousands, millions of ease. Whereas Instagram, that could also happen. But I feel like the trend on Instagram is more towards stuff that is catered, more towards stuff that hasn't. Betty, like it looks a certain way. And that's just how the platform has been built. Like when the time instagram came into popularity, things weren't very nice in the media scene, like it wasn't that well catered. A camera like an average DSLR camera to get at the time, like maybe 2010 is probably like 250 to $500. And at that time, personally, for me in high school, I thought that was not very doable. Like not like it's like it's doable. If you work in, you save up for it, but it's not like something I would just go out and buy. Whereas today if you wanted to buy a DSLR camera, 100 bucks $150, you have a great camera. You can buy a 50 millimeter lens for $50 US. And you could buy like a T3. I can replicate your BI which shoots videos and photos and put the lens on it. If the dollar setup, which if you watch some of my other courses here on Skillshare or you could make a living selling a professional looking photos. They will be professional if you deliver them exactly like lessons for teaching you. But yeah, with the setup like that, you can have a professional setup for only $150. So the scene was a lot different on Instagram backward days and anyone that had good-looking photos automatically had to step up over the competition. And as the years built on, Instagram was built in a way where all the photos were very catered, specific, professionally done. It looks clean. And I think what we're seeing is that social media, it has gotten tired of the completely curated life and people want to see more raw and real stuff. So now that that's happening, we see more raw and real videos on TikTok, on reals. If you scroll through Facebook too, you'll see that there is a lot of these videos that are more just straight up off the iPhone that it shows thing apart of life that is captured more real. And I think ultimately people like that because it is more of a connection between sales is also very important for applying to your content directly leads to them making a sale that is obviously such a powerful, powerful piece of content that they're gonna come back to you for. For example, I went and did a GoFundMe video for this brand. They ended up making about six figures. Actually, yeah, they ended up making six figures on their fundraising. It was like a high ACK last I checked or last I was thinking of, but actually I remember recently checking and it was over six figures. Okay, So I went and shot for this brand and meet the video for their GoFundMe campaign. And they ended up raising over six figures, which is amazing. I'm very happy for them. And because they were able to raise six figures, became back to me. And also it had to do with how I worked with them to it a good fit. But because the result that that video was able to bring in, there was so much more likely to work with me again. And they did even recently, like last month. Actually, the founder hit me up again and was like, Hey, can you help edit these videos? So I edited some videos from and then, yeah. So the thing is you have to be able to deliver a brand efficient and to work with somebody. I think ultimately those are very important factors and how a client comes back to you. 4. 3 Ways to Stand out from the Competition: Now that we've discussed the concept behind the client retention and the reason why they do that. This discuss how to stand out from competition because you need to be able to make yourself the clear choice when people are looking through their potential people to work with, you want to be the clear choice above all your other competitions. So I'll break it down into three different things. And the first one is being confident, understanding, and knowing where you belong and average the amount of assurance stat when your client sees and hears what you're talking about, what we have planned, what you're going to do to the delivery of them, the product. They feel assured, they're very much more likely to hire you. The net doesn't. Confident in what they do. Think about it for a second. Everyone to calculators. And you're talking to someone and the person who is selling you the car is uninformed, doesn't sound very confidently, doesn't really know what's going on with the car that you're interested in. You're not very likely to buy from them. Now, think about going to a Tesla cooler, where everyone is confident and knows everything about the car. And Tesla does make it easier for them to learn because they only have a few cars and all the specs are very much the same and it's pretty uniform throughout the whole word processing. Imagine those two experiences that to taste, the dealership is going have a less desirable experience while Tesla passes well-informed, very confident, and very understanding salesperson, that helps you understand what you need to, what is lined up like that and the choices office, everyone's obviously going to choose the Tesla. Now of course, budget aside, we're not talking about budget here, but your budgets were the same obviously with Tesla. Okay, next one is time and duration, like understanding how long it takes to keep certain things. Now when you make promises to people, you definitely have to be more on the Quick side. If you think about it as somebody who's buying something from someone who you want them to ship, you put up a few days it away. I remember shipping on me and my mom would tell me that. Make sure you ship right away because if you drew the person on the other Annie thinking about receiving this product which you want to get it right away, or would you want them to wait? Obviously, you would want them to ship right away. Like you would probably is the ship. Right when the option Angie run out to the post office and shipping. Ideally, that's what people do, but people don't do that. And it's the same with doing client work. Sometimes we take our time and it's good to make sure that we are on top of it as fast as we can. And then when we tell our clients and let them know our deadline or timeframe timeline, that it is very fast compared to our competition, it's above theirs. Now of course, if that jeopardizes the quality of your content and then definitely increase the time that you're going to spin on it. But if it is something that you've just being lazy, but make sure you do SDS, cancel them. What's the delivery? It's my hand. And he gave very fast product. There, are going to love it. And imagine going on a photo shoot. And at the end of that photo shoot, no, like they're already looking through their photos and then when you go out to dinner afterwards, so we split, split from your photographer and they're going their own way. You're getting your own way. You're at the restaurant or eating and they're like, Hey, photos are ready. We're not completely edit it, but it's some previews are here for you. I remember one time I went to do a certain suit or somebody was photographing me. I was in the water. I served. I wasn't sure what they stopped shooting, but after I finished my shop, after I finished my surf or that my car and I saw them and they're like, I already send you photos. So I was so impressive and I'm like Dad, I didn't even know there was an opposite that you can Bluetooth the photos to your phone and then it sends an overview text. Time is very important. The fats in your position, how is definitely going to help you? If I don't want. The last one is make sure you focus on getting good results for your client. Like that isn't the most important thing. You want them to when you don't want to just do a job, just to do a job like that is only going to put you at a certain level. There's a pizza that, but if you're going in, they're looking to help your client reach the next level. That's also going to help you reach next level because you're constantly the bar for each other. If you've helped refine, get onto a international level, for example, now you're playing on an international level. All your work this displayed on inventory after level. And if you are getting your clients, all these results in on these links and click different people interacting with the brand and their business blows up. You're also going to get to follow along for tailwind of that. They're going to grow and do all these different things and they're gonna take you along with it because you're delivering all this constant value all the time and making sure that they are getting the results that they want. A lot of my friends are business owners and they taught the time I get messages from people saying that they can handle it, the social media marketing. Now, social media marketing has been a trend like there's so many courses and people selling SMA's like the marketing agencies for social media and saying that's how big a ton of money. But people take those courses and then they reaching out to my friends saying that they are doing social media marketing. So they reached out to my friends saying reviews, which media marketing? Now the problem with a lot of these people is that they evolved, watched one course. They don't have experience. We go and work and it's bad word like they don't get any results at all. And my friends are like, why would I pay for this? That in that situation, those people are not going to get a retainer business. They're probably not gonna get business. And a lot of them actually end up feeling right away or stopped doing it because doing social media marketing agencies are a lot harder than it sounds. So the contrast, if you were to hire someone that's actually good at social media, that gets your results, get to be used, gets tagged as we're interested in your brand. And you're going to want to hire that person for. Like I remember meeting the person that ran social media for very big same year started. And she was also getting hard, but other San Diego based and startups as well, a category was being dashing and do an accessory. There are so many different startups are all the areas where did similar stuff. So they all reached out to her and they all work together with her because she brought in results. So if you keep these three things in mind and you've worked towards them and deliver it to your client. And it's definitely going to set you above the competition and help you stand out whenever we've gone through their options, were. 5. Ending: Congratulations, you've finished the class now I appreciate you so much for making it all the way to the end. If you can help me out, I would love to hear what you thought about the class in the review section. And if you're interested in the subject, I do have a range of other classes on Skillshare as well, and I look forward to seeing you there.