Social Media Masterclass For Beginners: Plan, Script, Film & Edit Engaging Videos

1. Introduction: Creating content for social media is one of the biggest challenges for creators. Most people think the hard part is filming, but in reality, a great content starts long before you ever press record. The creators who grow on social media aren't just better with cameras. They have a system. They know how to generate ideas, plan their content, write engaging script, film efficiently, edit intentionally, and analyze what works. And in this master class, I'll take you through my complete content creation workflow. The exact process I use to market my videography business, grow my online classes, build my YouTube channel and help clients expand their presence on social media. This class isn't just about making videos. It's building a repeatable system that helps you create better content consistently. Whether you're creating content to grow your personal brand, attract clients, promote your business, sell product, or simply share your passion online. This class will give you a practical step by step framework that you can start using immediately. So if you're ready to take your content creation to the next level, then let's get started. 2. Class Project: Before we start the class, I want to discuss about class project, because that is where you actually put everything into practice what you have learned in this class. So towards the end, once you're done with the class, I want you to create a small reel or a TikTok, which is 30 to 40 seconds long, and you should be using the same techniques what I have taught in this class. Or if you're using something different, you can explain in the captions of the reel, as well. You can find more information about the class project in the description. 3. Goal Settings: So first thing, what you should be thinking about before making any sort of content for yourself, for your business, for your personal brand is why you're making content. Is it something that you see online everybody's doing and you want to do just because everybody's doing? Is it something because everybody's getting so many likes, some videos are getting so many likes. You also want to get that, or is it something different that you really want to promote your business or your services or grow your personal brand? Again, if you want to grow your personal brand, why is that? What is your goal behind it? Do you want to sell some products? Do you want to sell some membership? Do you want to sell some services? Or do you just want to promote your message and have more like minded people follow you and grow a community? So you really should determine why you should be posting on social media. Once you have a clear goal, from then, we can move forward. So I'll give you an example. So especially with my social media, have no interest in growing my personal brand. I have no interest in telling my audience, what am I eating today, how long I did my Run for today, or what am I doing today? So that's why I don't really post stories regularly on Instagram. I don't really want to share my personal life, and that's why I could never build a proper personal brand because I'm also just not interested in that. But if you're interested in that, that's not a problem, then you should be posting more about yourself, more about your personality, more about what you're doing throughout the day, because a lot of people can relate to it. I'll give you my example. So my main goal usually is to be more independent work wise, to work from anywhere, work on my own time and on my own terms. And so that's my goal. That has nothing to do with Instagram. I'm not even talking about that. So that's my goal. How can I achieve that by doing something online? So if I'm doing something online, which is something as making courses, because I'm a videographer, I can sell lots. I can sell some overlays. I can sell some courses from what I know, or I can sell some editing services online to clients from all over the world. So these are some of the things that would help me to be more independent with my time. So all these things I already did five years back just writing down, What do I want how can I achieve that and what would help me to achieve that? How do I achieve that is by selling my services as a videographer, as a video editor online, or even if it's in person, if it's not too hectic, I'm okay with that. So that's how I can achieve my goal. And what would help me to get there is by promoting what I do. And how do I promote what I do is by social media. So, of course, these courses, these classes, what I make online, that also generates a decent revenue for me. But then I also sell my services in person, as well as a videographer, as a video editor, and all those things I promote on social media because people should know what am I doing then if they like my work, if they connect with me, then they can go to my classes, then they can ask for my services. So that's why I basically use social media is to just promote my services, let people know what do I do? And either they can be my students, the people who like my work, and who want to do the same, or they can be my clients. Like my work and they want similar videos for their business. So let me tell you a story. So I have been I'm also a YouTuber. I've been posting YouTube content for last five, six years. I have also been posting on Instagram and TikTok for the last few years. And then one CEO of a company in the Netherlands, he saw my work, and then he told that, Hey, I really like what you do with your YouTube, with your company. Like, I really love all these reels. Some are really professional, some are really personal. So I really like that, and I want similar things to be done for my business. So since then since last two years, I have taken care of their social media, and I'm doing the exact same thing what I do for my social media as well. And this is working out really good. Like, I have grown their platforms really good. And we also have some really strong audience, really strong community for my client as well. So that was in the beginning, that was not my goal when I started doing all this because I just wanted to have, you know, to promote I just wanted to promote my classes. I just wanted to, you know, promote my YouTube videos, promote my services. Then someone saw, how am I doing on social media and they wanted the exact same thing for their brand. So since then, I'm doing that as well, and that has also given me a lot of flexibility because now I have a client with whom I'm filming consistently every month, and I just go there once or twice a month. So I've been really lucky to have that, and all this happened because of social media because I had this go few years ago, that this is what I want to do. And then I made a strategy of, This is how I'm going to show my brand online, so that would attract other people who want to either learn from me or if they want my services. And, of course, I have another goal which I haven't really had a lot of success in yet is to have more brand collaboration in terms of my videography, social media. We have a lot of brand collaboration when it comes to our YouTube. But I also want the videography, the brands who are experts in photography, videography, anything related to content creation to work with them. So sometimes when I make some content when I do the planning, that is also in my head that I have to make content to attract those kind of opportunities as well. So that is my goal. And according to that, I am making videos to attract the similar audience. Yes, the first step I would recommend you is to just write down what is your goal? Why you want to have social media at the first place anyways? Because I can understand that a lot of people they just want to be on social media because everybody else is doing, everybody else is getting views. And you also want that. Of course, views and the success is not going to come soon, so you need to have a really strong reason to stick to it. And that strong reason would come if you just write down your goal and then write down how social media would be helping you to achieve that goal. So I hope this whole goal setting makes sense. So now let's move on to the next chapter. 4. Content Pillers: What is content Pillar is if you have three content pillars, which means that there would be three types of content you would be making to promote your business or to promote yourself online. And those three types of content would kind of promote each other. So I know it would get really confusing, so let me explain you. Maybe I can give you, again, my example that what are my content pillars, and then you can write down your content pillars as well. So I have three content pillars. You can have two it's really important to have more than one so that you have different different types of content, and then you also know which type of content is working for you and in which type of content you can connect with the audience better. So I have three types of content pillar. The first one are the content which I want to use to promote my classes directly. So that kind of content would be like a promo video or promo reel 30 to 40 seconds promo reel of one of my classes online. That could be, Hey, if you're struggling to do this, this, this, I've just put up a class online. You can go and check out with my Link in Mabo or DME or comment below or share this post, those kind of things to promote my classes directly. So I'm directly pitching to the audience. I'm directly telling them, I am this guy who's making online videography courses. If you're interested, go check that out. If you want to learn the winters or properly, not from a random 32nd clip, then watch this. Learning editing from random reels can be even YouTube tutorials can feel the same. Well, let's fix that. Hi. I'm Adi, a top teacher on Skillshare. I've recently created a complete beginners the Winter Resolve 20 Master Class, which has nearly 8,000 students. All you need is a laptop and the motivation to learn. I've even provided all the rough footage, so you can follow along step by step. And if you want to start learning the intersol today, then check out the captions. So that is one of my content pillars. In that content pillar, I can also do some of those posts. You might have seen that there is just one shot in the video and then there is a text. If you're struggling to do this, read captions. Or this is how I figured out easy video editing tips. All those would be in the category of promoting my classes directly because in the captions I would say, if you're struggling to do this, I have just released a class which is exactly for beginners, blah, blah. If you're interested, DME or check the caption or check the link in the bio, this that. So that would still come in the class promotion content pillar. There can be other contents like the carousels, which are kind of really trending now that I can have five, six slides that if you're struggling to do this, this is how I fix it, and it took me seven years, and I can teach you this is this in 30 minutes, go check out my class. So all these things would be on a different slide. And then in the end, there would be a call to action for the people to go and check out my classes directly. So that is one type of content pillar where directly pitching to the people online, and I'm directly telling them, This is who I am. This is what I'm selling or what am I doing? And this is how you can learn from me. That's one. The second type of content pillar is to just attract any beginner videographer. So these are the content which are just gathering more videographers. How do I do that is by sharing really simple videography tips. So the tips can be that if you want a light like this, instead of putting the light on your side, you can hang it up here, use a C stand, or if you want to fake a sunlight in your office, you can just put a light outside, change the white balance of the light to warmer light, and it looks like a sunlight. Like, these kind of really easy tips like easy camera settings, how to make your photos look better, some new features in the winter resolve, the video editing software. While making this content, I would think that, Oh, it is really simple and everybody should know this. But a lot of times, beginners who are just starting or just getting into videography, they don't know these stuff. So that's why I make some really simple, easy, helpful videography tips videos. And those videos are usually 30 to 40 seconds. And they help me to reach out to more people who are learning videography. And a lot of times people just like that post or they save it, the saving is really important because once they save it, then the social media algorithm, they think that this post is really valuable to the audience, and then they show it to more people. So that is also my goal that I want people to save my post because when they go out and film, then they can rewatch it again. That would give me more views. So a lot of times people engage with that that they would save, they would like, they would comment, this is helpful tip. But there are maybe I think five to 10% of the time, they convert into my followers. So if they convert into my followers, then Instagram or TikTok is showing more videos to them. And one of the videos could be the videos from pillar one, where I'm directly pitching to them that I'm this course creator. So you see what's happening is that the Pillar two is supporting or it's also promoting the pillar one. But here in Pillar two, I didn't discuss anything about me being a course creator, because sometimes if I just post content about selling, selling, selling, it just turns of the audience and it just look like I am just this guy who doesn't really care or who's not really giving any value unless they pay me money. So that's why I make content, too, as well. And it's also really nice to just share some tips to people which I have figured out after ten years, and it is just so simple and it's going to make their life so much easier. So that's the second type of content pillar, what I'm doing. So first one was to directly promote my classes. Second one is to just reach out to anybody who's interested in videography. And the third type of content pillar is to attract any brands or any clients. Or it's also to just attract or just to show my work. So this kind of content, I say it as show reel. So in that show reel, I would put clips from my latest YouTube videos, or if I film something nice and cinematic in my studio or outside, I would put that without any tips or without promoting any classes. So this is just to show people that I'm not just teaching classes online or I'm not just giving some videography tips. I also make really cool and beautiful videos, which they might want to make. Like, this kind of content is also attracting my potential clients that I can also make this kind of videos for your business. Or for a brand, if they release like a new mic or something, that, Hey, I can also make this kind of professional video for your business. So reach out to me. Sometimes they get a lot of views, sometimes not because a lot of people they don't really save it or they don't really interact with it because it's not really giving them any value. But if someone comes to my account, then it would give them a good idea that what my work is capable yes. So just to revise my content pillars, the first one was to promote my classes. Second one was just to attract a lot of beginner videographers. And third one is to attract more people who would want to learn to make shots like these, or who would want to work with me. So third one was just a show reel. So you can also write down these kind of contents for yourself as well that the first content could be promoting your services directly. Second content could be making content in your niche, which is for really, really beginners. And then, for example, if you are a fitness instructor, the first kind of content can be about your services. Hey, you have this fitness app or you have this 30 days challenge going on, or you have this gym somewhere where you want to attract people to come and train. That can be the first type of content. Second type of content could be just the basic tips, two easy exercises for runners, three easy glued exercises, or two exercises or just one exercises to build bigger chest. Or one exercise to have a bulletproof knees for people in their 50s. So all these kind of small, small tips, you can put it in that. And the third could be showing off their body or showing of their fitness so that people know that, oh, my trainer is actually really fit, like insane fit, even if he's in 40s and I'm in my 30s, he is moving so much better than so you see that you also have to show yourself what you are capable of to inspire other people to come to you to learn from them. And this works a lot for me, as well, because a lot of times people watch my videos, and they also want to learn that, Hey, I want to learn that as well. So these are the content pillars. Of the things where people go wrong while making their own content pillar is they think too broad. So sometimes, for example, my niche is just to attract beginner videographers, the second type of content pillar, just to attract beginner videographers. But if I just start making content about photography, about music or about some traveling, something completely different, that whole pillar is getting too saturated. So that's what people do big mistake is that their pillars are not super niche, and they keep it super broad, and then they get confused, and then they also lose direction. So it's really important to be really precise with what your content pillar is and what is the goal of that content pillar. If you cannot find a goal, then either remove that content pillar or really find some other topic or some other pillar. Because if you have a wrong idea or if you have a wrong goal, that would confuse you and your audience more because the more precise you are, the easier it is for you to find out what to film about and more importantly, what not to film about. Because when you go online and if I go online and search videography, there are thousand different types of videos, and all those videos, the thousands what I see, they all have millions and millions of views. And then I might be confused that, Hey, should I follow my content pillar or should I follow this thing? Because that is getting more views, even if it's not related to course crees and it is still getting views. So should I chase that the views or should I chase to promote my services? Because a lot of times, if I make content about promoting my classes, they don't really get a lot of views. But I get a lot of comments about people interested in the class, and that is already a win for me. So even if I get, say, 50,000 views, out of that 50,000, I get 1,000 comments for people who are interested in watching my classes. So that's cool, right? And even out of the thousand comments, even if 100 sign up for my classes, that's crazy. So that's why it's really important for you to not just choose views, views, views, something funny or something trending is working. It is nice to do it here and there. But if you're just doing that, then people would like the trend because you follow it. They won't really feel that it's something different than others. And then they would just like or save or interact, and they would forget because a lot of there is some stat that throughout the day, people watch so many hours of content, and your content is just maybe five or 0.01% of that. So how can you expect people to remember that? So that's why it's really important to not just chase views and really stuck to your content pillar and stick to that for a few months and then see if it's working or not. And then if it's not, or if your goal changes, then you go back to the writing board and start from the beginning that what is your goal? What are your content pillars? And then in the next chapter, we'll be talking about how to generate ideas to fulfill your content pillars. 5. Reels/Tiktok Ideas: Now let's talk about how to find content ideas. The first step or the most basic step, what I do is that I wouldn't even open my laptop or my phone. What I do, I would just have a notebook, and I would just write down the pillars, pillar one, Pillar two, Pillar three. And under the pillar, I would just write down roughly the topics, what all topics I can use for those pillars. Even if they're right, they're wrong, they might get views. They might don't think about that. I just write down really roughly the ideas. Those ideas, they might sound really stupid tomorrow, but that's okay. Just write down a rough idea because nobody has to watch it. There are your personal ideas. You are not getting influenced by any real online yet. So that's why it's really important. And that is a time when you really generate authentic ideas or authentic messages which you want to share to people. Give you my example. So a lot of times when I have to think about the videography tips, then I wouldn't go online and search for videography tips because those tips they already exist online. So I don't think there is a need to do that. So what I think is that what are things I really struggled with when I started videography. So if you're a gym owner or gym instructor, you can say, What are things what I struggled with when I started doing this exercise? What are injuries I had, and how did I dealt with that? Because what are the things I struggled with might be chance that a lot of people might not struggle with the same thing, or there might be a chance that a lot of beginners are struggling with that. So that is a time when you can fix their problem. And that is also a time when they can relate to you. So, for example, when I started videography or YouTube, especially, a lot of times I had this not self doubt, but I had this fear of people making fun of me that, Oh, look at this guy vlogging or because that time the blogging was not really common. So I had this fear. So if I make content about that, that when I started this and how did I overcome that? So that would help a lot of people. I'm sure there might be videos about this online. This thing I genuinely struggle with, so I should just share it. Even if that video has, like, a few hundred or few thousand views, that's still good because that was your original story. So that's really important. I know, when we want to generate ideas, the first thing what we do is go on Instagram, go on TikTok, go on YouTube and just watch what others are doing. That we're going to be doing later, but first step, just write down all your ideas or maybe just like for today, just think about the niche or just think about the pillar one. Then tomorrow, think about pillar two. Or maybe some idea comes about pillar three, write it down in pillar three so that you don't forget it. So yes, first step is to write down what you think you want to share. And then second thing while you're writing this down is that you should also really keep in mind is that, so what are things what is really easy to forget to people and then they would save that thing, and then they would rewatch your reel, you know, when they're filming or editing. So a lot of times, especially with videographers, a lot of these editing tips or something in the video editing software, which is, like, so difficult to find if someone makes a real about that. Of course, if someone is in a train watching a real Instagram re not going to remember when they're editing where was that video editing tip in the video editing software. Of course, they're going to save that reel. So when they're editing, they would rewatch it later. So that's why these are things you need to keep in mind is that what are things what people would save? So make content about that, as well. What are the things where you are kind of having an open ended question so people can reply to your real or your TikTok and then they start commenting or then or you can do in the call to action, just open a discussion. So what do you think? If this camera is better or this camera is better. So that is actually helping people to, you know, interact in the comments. Another one can be relatable content. So this is something which I should also do is that if you make a relatable content, then people actually share with their friends. So if I make a relatable content that the videographer who went to his first shoot and forgot his memory card, that could be relatable to a lot of people. I don't do it because these contents, they already exist, and some of them I also find a little bit cringe, and it's also a lot that if someone makes a funny content, there are thousands of people just copying the exact same thing, which I really, really dislike. So I don't do that. But if you can come up with something what you struggle with, and then then make like a comedy skit, then people would be likely most likely they would share it with their friends who are videographers, who are something what you made content about. So the relatable content is also really nice because that gets a lot of shares, especially, like, obviously, if I want to promote my classes, it's not going to be shared as much because people want to learn themselves. They don't want to share it to other people that they can also learn. I wouldn't come in their mind. If you, you know, make something funny or make something relatable, then people would actually share with others. So these things you need to keep in mind that what content would give you shares, what content would give you comments? What content would give you, of course, likes, but saves as well. And now it's time to research. So, of course, you have written everything down, or sometimes it could also be one of those days that nothing is coming in your mind. You go to social media and then you start researching, and then you are lost, and then you're scrolling for 2 hours just wasting your time. It happens with me. That can actually be a good content idea, but that happens with me, but you should be really stuck to this is my research time. I'm not on social media for entertainment because it would just waste so much of your time. So that's why it's really important to find creators in your niche and then just see what they're doing. A lot of times I do research, not to search for topics, but to search for those beautiful shots what creators are using in the vertical video. Then I save their reels or save their screenshot and I try to replicate that or some lighting effects someone use, and I think it could be really cool in my reel, as well. So I kind of save that, and then I replicate that when I'm making my reels. So those things you can research or also how people are talking. What was their hook? How did they start talking? How people are promoting their lots or how people are promoting their courses, how people are promoting their memberships. So these kind of things you can research, but just coping to cut, everything is just a no go. It's really bad. I feel like it's just really bad, and there is no creativity in that, and you would be just one of the person talking the same thing. And then there is no way people would be able to relate to you and there's no way people would be able to follow you. So that's why you do your research just to see what is going on, what kind of videos they get views, what is in demand. When I was making the course about the nt resolve, the video editing software, then I would see the reels of the Vint Resolve. Just see what kind of tips what people are interested in. Even though I already knew those techniques, then I would know, Okay, this is what people are interested in, so maybe I should make a course about that, or maybe I should include this chapter in my class, or maybe I should make a real about that. So by researching, you also know what kind of topics are in demand, and then you make videos about that topic in your own way, of course. So these are few ways by which you can generate a lot of ideas. And the last thing I would recommend is to ask AI. You can a lot of ideas, but most of the time they are just the same repeatable ideas everybody's doing. So you should be prompting the AI a lot. Just don't say, Okay, I'm a videographer, generate 50 ideas about this, this, this. What I did when hATIPIT came out or, you know, when I started using haTIPIT was I told Cha Ji Pit my entire life story, how I got into videography, my struggles. What am I doing now? What is my income looking now? Where do I want to reach? Like, what am I doing? My classes, my education, and my struggles, everything I told them, I told him or her. Then then I asked him that I want to make reels or content about this, this, this. These are my content pillars. Can he give me 100 topics from each content? So he gave me 100 topics, and then I asked him, can you choose out of 100 topic, top 30 ones? So then he chose the top 30 ones, and from those 30 ones, you can see if you like one or two. A lot of times I see it, and then I see that, Oh, these are super generic, it's not really personal topics because AI only knows what is already there online. So he cannot think like a human. He cannot be creative. Or he cannot be innovative. He cannot innovate something new. So yeah, those are the few ways by which I research the content ideas for my socials. 6. Script Writing: So here I'm going to be giving you some tips of how to write a content. Sometimes I would write in the notebook, but it's not really handy, so I just write in Google Docs because later I can just copy and paste it anywhere. So if you can see, this is the text. So first step of writing a content is that I would just write down what comes in my mind about that topic. So I just made a class called cinematic cheat codes where I'm teaching people how to achieve cinematic look super easily. So it's just like I'm giving them simple tips. Especially for beginners. I'm just giving them simple tips of how to achieve cinematic look easily. If you want that cinematic look. This is how you get cinematic look. This tip will make your videos cinematic. Today, I'm going to teach you how to make cinematic. Making a cinematic video is not a rocket science. There are a few simple things you can do to turn a boring shot into something that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding the lighting. But where most people get stuck is trying to learn all of this from random videos with no structure. So it just feels overwhelming. And that's exactly why I created this new class, the cinematic cheat codes, where I walk you step by step through how to turn any normal shot into something cinema. And right now you can access the class for free. Yes, free. Check out the caption. This is a text to create a reel from that. So this is just a text. Some of this I would be saying as a voice over, some of this. I would be saying to the camera. So the first three sentence is a hook, so don't worry about that. After that, I write down making sematic videos knock knock. It's not a rocket science. There are some super easy. Like, this is what I wrote. This is what came in my mind and I wrote. So I'm not really thinking about having a crazy hook or, you know, having a crazy middle part, a call to action in the end, nothing. I'm just writing down a brief idea about the video, brief things or just random jumbled words of what am I going to say in that reel or in that TikTok? Once I have it, then I read it again, then I have more clarity, then I would refine it myself to have a bit of structure so that if someone reads it just on my phone, they would have a bit of idea of what am I talking about. But now it's time to take help from AI. So now what do I do is that I put this content in ChatGPT. You can use any AI software you want. Until now, my ChatGPT, he already knows about me, about me, making content, about all the things that I do I told you previously. According to all the information he has, he knows I am also making content for my Instagram or my TikTok. Then I tell him, Hey, this is a Instagram content. Some of it, I would be saying face to face with camera. Some of it would be a voiceover. My main goal is to attract more people to go and check out the captions. And this is what I have come up with. Can you reorganize it or can you make it sound better? But don't make it too poetic. Keep it human like, keep the whole structure as if I'm talking to the camera, not a robot. And then he doesn't really do much. He just organizes it better. He takes care of the grammar. So just he would organize it in a which is way better than how I explain what I wanted to say, if that makes sense. Because sometimes how I'm writing is whatever first thing comes in my mind, not enough structure for people to understand it easily. But how the AI, they organize it, in my opinion, is really good. Sometimes, if I don't like it, I'll ask them, Hey, can you give me another version of this? I didn't like this, this is this. But most of the time, it does a really good job. So you see this text it doesn't have a but I already have a hook which I planned myself. But you can also ask, Okay, now we have the main structure of this text, of this reel. Can you give me some hooks which would actually work? Or maybe you can write down the hooks what you think would be nice? And then the AI can also give you some hooks according to what you're thinking. So this is how basically I write my content, but a lot of times I'll talk more about hooks, as well, but this is how I write the basic structure that I would just write down whatever comes in my mind, and then later, the AI would help me to just restructure it so that it's easy for people to understand what am I trying to one thing what I also really use when making content is the curiosity gap. So this is the video which did really, really good. Maybe I can show you and then we'll talk about it. So this is a real what I made to promote my class, the Winter Resolve, which did extremely good. So the hook, I love the hook, but we're going to be talking about the hook in the next chapter, but let's watch it, and then we can see and then I'll explain you a little bit more. If you want to learn the winter resolve properly, not from a random 32nd clip, then watch this. Learning editing from random reels can be overwhelming. Even YouTube tutorials can feel the same. Well, let's fix that. Hi. I'm Adi, a top teacher on Skillshare. I've recently created a complete beginners the Winter Resolve 20 Master Class, which has nearly 8,000 students. All you need is a laptop and the motivation to learn. I've even provided all the raw footage, so you can follow along step by step. And if you want to start learning the winter Resolve today, then check out the captions. So what am I doing here? Of course, the hook is really good. Then I tell people the problem that if you want to learn the winter resolve properly, not from a random 32nd clip. So then I'm already attracting the audience that, Okay, this is the audience. And then I'm not quickly giving them the solution. Hey, I recently released a class, this this. Go check out. I could have done that, and that would have made the real event smaller. Do it. I use something called a curiosity gap. So I've already made people curious in the beginning that, hey, if you want to learn the winter resolve not from a random reel, something a bit more long form, then listen up. And then I'm telling them the problems. What happens when you're learning from these reels or online TikToks. Then you feel overwhelmed. So they are still wondering, Okay, but where is it going? So this could be a bit risky, the curiosity gap. What happens is that you start with a hook, and then you make them curious, curious, curious. And then in the end, you give them bomb. This is a solution. For the first ten, 15 seconds, I'm still talking about the problem. And then I start that, Hey, I am a teacher online and I'm doing this, this, and I recently released that the winter is off class. If you're interested, then check this out. So, you see, I didn't already give them the solution, and that's what is called the curiosity gap, and that would help people to kind of stick to the video and kind of wonder where is this going? Let me give you another example. Film indoors, this tip will save your videos from looking rubbish. Filming indoors is actually really hard, especially in small places. Most beginners try different cameras, different lenses, and still the shot doesn't look cinematic. But here's a magic pill. The foreground effect place something close to the lens on the side, like a plant, lamp, or an object, and let it blur. The blur instantly adds depth to your shot and make it look cinematic. And if you want more cinematic tips, then check out the captions. Here, I'm telling that if you want to save your videos from looking rubbish, then keep watching this reel. And then I'm talking about the difficulties of filming indoors. Sometimes people change their cameras, they change their lenses, but here is the magic pill when you're filming indoors. So I'm giving this solution after 15, 16 seconds, almost halfway through the video. And then I'm showing what the solution is and why I think it would make the video look cinematic. So this is where I'm using this curiosity gap as well that I told the problem in the beginning and I'm kind of explaining a little bit more about the problem so that people can relate to it, and then I'm giving the solution. So I already told the problem and people are like, Oh, that's exactly what I'm struggling with. Tell me more. And then that would help the social media algorithm to know that people are actually watching your videos for a little bit longer. And that would eventually help you to get more views because then the social media platform thinks that this video is actually getting more views for longer duration of time. And that's when curiosity gap is really handy. So this is a technique what I learned from creator as well. I don't really remember his name, but this is what I learned from him, and I'm sure he must have learned from, like, film school or also from some other creator. So, yes, that's what I use to write my content as well. A lot of times, but quite some time. And every time when I've done it, the content it performs better than me just telling people straight up the solutions of their problems. So this is how I write my content. Let me just revise. First step, I just write down whatever comes in my mind. Then I structure it myself just to make myself understand a little bit. Then I put it into the AI app, and then I just give them more information, give the prompt more information. This is who I am. This is what my goal is from this reel. Can you structure it properly and keep it human like, keep it as if I'm saying it to my audience? And then the AI does it. Then I have the whole body. And once I have the whole body, then I think if it's good, if it's good, if it's not good, then I ask for more revisions. One thing I keep in mind is that in some videos, I use something as the curiosity gap, and the curiosity gap is something which is delaying the time in which people get the solutions from the video. So that's when the curiosity gap also comes in handy. So yeah, this is how I write my videos. In the next section, let's talk about hooks. 7. The Hook: Now let's talk about the hook of the video. You might have heard it thousands and thousands of times that a hook is really important for any video, especially the short form, how you should do it. Hook is, of course, the first two, 3 seconds. Either you can hook the audience visually, or you can hook the audience by saying something in the video, or you can hook the audience with some sound effects or some sort of effects. The first one let's talk about is by saying something in the video. So, of course, people are just scrawling endlessly and you want to capture their attention. So what I do is that if I write down everything, and, of course, Jay falls or if he also gives me the hook, then I really see that what the content is about. Is it being said in the first sentence? If not, then I'll try to say. For example, the video editing class of the Winter is all real. You want to learn the winter resolve properly, not from a random 32nd clip. So, you see, I'm already saying in the first few sentences, if you want to learn the winter resolve. So that is just there's no rocket science behind hook. Just say what your real is about. I remember when all these hook thing they were, like, new to social media, a lot of creators would make videos about ten hooks that would make you go viral, ten things what you should say in the first 3 seconds. I have also copied that and that time, all these videos, they almost sounded the same. Like, I don't know who wants to hear this. These are the this, this this. If you're not doing this, all these things, they were just like these techniques to hack the audience. And now that people have seen a lot, like almost everything. Now, if you use them all those like trendy hooks, your video will sound exact same as thousand other videos online. So that's why it's really important to make the hook yourself, as well. Of course, you have to brainstorm or maybe start with something negative so that can trigger people. So you have to be more smart about what hook you want. Fill my indoors, this tip will save your videos from looking rubbish. You don't want your videos to look rubbish. So of course, nobody wants their video to look rubbish, and there is some negative word. So then people get attracted to it, that, Oh, I don't want my videos to be rubbish. Let's watch this. So, yes, you have to be really mindful and spend a lot of time just thinking about what would be the hook of the video because that is really important. Some of the things you can talk about is the curiosity hook that I don't know why anybody's not talking about it, but when I started videography, I struggle with this, this, this. So that's already a curiosity hook that why is nobody talking about it? So if you're a beginner videographer, if you're a beginner videographer, say you see, it took 2 seconds then if someone is crolling if they're beginner videographer, they already know that, Oh, this reel is for the beginner videographer. So let's just watch it. So yes, hooks, you have to be really careful of what you say. That's what the hook, what you can talk to the camera. Second type of hook what I use a lot are the visual hooks. Some of the visual hooks can be as easy as just coming and sitting on the chair. A lot of times we creators focus so much on lighting ourselves. Or just walking to the camera. A lot of you have been asking me, what camera setup do I use to film these videos? Or kind of turning on the camera and sitting down. This right here is a $10 lighting setup or kind of doing something curious or cutting the vegetable, setting up the light, and then talking to the camera. Then there is something different happening in the camera. The first shot is not just face to face. It started from somewhere, and that kind of disruption of just people to see the face to face videos, that creates a bit of curiosity because now they just watch something which was not really usual or which had a bit of pattern disruption that I use a lot in my reels because I also really like it. And then I also do this Zoom out effect. So in the beginning, the frame would be here, and then it kind of zooms out. If you film anything solo, then this little thing is a lifesaver. So there is some pattern interruption in there, as well. Another kind of hook what I use in my reels or TikTok is to put the text a bit bigger in the video. So when I do that, what happens is that a lot of times people are watching content or consuming content when they're on mute. So then they see this DaVinci Resolve master class. They already know, Oh, this is something what I wanted to learn. What is this about? So you have to also make sure that whatever you are saying in the hook, can it be easily put in the text. Because if you have a lot of, like, is this the right way to do this, this this, it's a bit weird to put that in the text, but learning DaVinci Resolve for beginners. So learning DaVinci Resolve for beginners, that can be put really easy in the text. So that's why that is also really important write your hooks or to say your hooks in a way that it could be easily transcribed in a text so that that text can be on your head or on the scene. Like the first few shot, you have the text, and you're also saying something. So that would give a really solid information to the audience that what this video is about. That's why it's really important to have the hook, which is kind of a mixture of everything. That's what I do. I use the visual hooks as well that I'm walking to the camera. And I'm also saying something exactly what the video is about. And then I'm also putting the text. So people are kind of getting three new information at the same time. So I'm putting my videos in the best chance for them to get more views. So that's how I use hooks, as well. So good versus bad hooks, the good hooks, I told you, the bad ones do not copy the trendy hooks. They are just super crunch also just never start the video as talking like this because it's just too boring now. A lot of people have seen so many people just talking. So always use those pattern interruption, whether it's visual or the text hooks. So yes, that was hooks, and of course, you would do a lot of trial or error. You would make a lot of content, and then you would realize, Oh, some things are working, some things are not. And whatever things is working, stick to that. Do not go quickly into innovating something else. If something is working, really, really stick to that. So that was hooks for you. 8. The Shotlist: The now let's talk about storyboarding. What storyboarding is that? This is where you find the shotlist. This is where you kind of relate what is being said? What have you written, and what shots would be good for that. This is the mistake what I did in the beginning is that I just filmed everything just like sitting like this, talking, talking, talking, which worked, I think, two, three years back. But now the videos, they have to be a bit more interactive. They have to be shot from different angles, from different perspective. And this is really handy when you do storyboarding. And that's what I have been doing since last year, and the videos, I'm really proud of the reels what I'm making. Even if sometimes they don't get a lot of views, but I'm really proud of that and that my work also resonates with that. And so, yeah, let's talk about storyboarding. So what I do is that the first thing, what I decide when I'm doing storyboarding is what shot would be in the hook of the video? Because that shot is the most important shot of the entire real. Even if after the hook, I'm just doing the sitting and talking head shot, the hook should be really important. If you see my the Winter Resolve MasterClass promo video. If you want to learn the winter resolve properly, I'm using a top angle shot and I'm turning towards the camera. Top angle shot already gives a different perspective to the audience because this is what we see whole day, like eye to eye level shot. If it's a top level shot or bottom level shot, that gives a bit of different direction to the audience, and that's what it does, the top level shot, and then I turned as well, so that also gave a different perspective to the audience. So that's why it looks good, and I planned that shot. I think I took me 15 minutes just to prepare that shot because I never prepared that shot in that angle with that lighting before. Now I know it works, so I would do that again. Sometimes I use a top down shot with my C stand. Sometimes I'm just sitting on the couch and that is already hook. So those things should be really thoughtful. If I'm talking about the winter resolve, I make sure that I have the winter resolve open on my computer. I make sure people see that I'm editing. If I'm talking about lighting, I make sure people see the effect of the lighting or they see the light in my hands or something like that. So they know this is real about lighting. So hook should be really mindful, and the shot what you should be relating to the hook should be also really, really thoughtful. So that's what you should do. Hook, shot, decide already in the beginning. Once we have that, then what I do is that, you know, you saw the script what I had, I would show you again. If I have the script, then next to the script, I start writing every shot in detail so that after every sentence, I know what shot would go there. So if you see this home studio shot, so first shot is, of course, top down shot. If you told me years ago, this will be my home studio. That is a top down shot, that is a hook. Second shot, probably you won't believe. So second line is already changing, and then I'm walking to the camera, and then here we are Zoom out. So you see if you see the script, I am sort of scripting this real sentence by sentence. So I exactly know on the filming day what shot where it would be. So then on the filming day, I'm not really looking for some creative shots. I already have this shotlist. That's why it's really important the storyboarding. And it's also really important that you change this setup consistently. Sometimes you can say one sentence by standing by walking to the camera. The next shot can be you just sitting down. The next shot can be you on your computer. The next shot can be you looking at your phone and then talking to the camera. So that's why it's really important to have variety of shots. But what you say and what shot it is, they should also make sense. Sometimes you can make shots while you're outside while you're cycling, while you are doing something else. That's why it's really important to do storyboard. And as I said before, I make short for every sentence by sentence. Sometimes I'm talking like this in the camera as well. That is not for the entire wheel, but then I know that during those sentences, I have to talk like this in front of camera. So, yes, that's how I do storyboarding. And one more thing what is really important is that if I'm making content, I try to film five to ten reels TikToks in one day. So of course, I'm not starting from scratch that day. That is just filming day. Say, for example, this shot, I have to say something, I would mark this whole segment as red in all the reels. So then I know that when I have this setup, which took me 10 minutes to set up the lights, set up the outside lights, set up the camera here, I would deliver all the lines what I need to be saying in the shot. Same with if I have the top down shot. I'll try to make all the shots which needs the top down shot. So then I don't have to set up everything again and again. And for the top down shot, I can make everything, say, blue. If I have to film something outdoors and I can make it green. So then I can film everything outdoors. So I don't film everything real by reel that, Okay, let's film all the shots from reel one Vadone, then let's film all the shots from reel two. Then Vadone that would take so much time because then I have to do this setup like 78 times, and that would take me so long time. So that's why it's really important to have the storyboarding for all the reels. What you would be filming throughout the day is just a bit more efficient. And if you want to learn more about how to make a shot cinematic or how to make some nicer shots, how to, you know, have a good setting from your camera to film nicely, how to nicely from your smartphone, I have made classes about all of this. So go check out my profile after this. Or I can also link everything down in the description. So those classes would help you to enhance your videography, and that would also give you a bit more idea of when to use a wide angle shot, when to use a close up shot, when to use a top down shot, when to use a sitting shot. Then you would learn a lot about different kind of shots, and those learning would help you to make better reels because that time when you're doing the shotlist, then you would remember, Oh, this is what I learned in A's class. Oh, let's put this shot here because this would make more sense. Let's put this shot here because that would make more sense. So yes, writing down the script, a really powerful script is important, but how you present that script visually, that is also really important. That's why you should know different types of shots. So, yes, that was storyboarding. Now let's go to filming. 9. Pre-Plan Filming: So after I've discussed the importance of storyboarding, let me give you an example. So remember, I was editing the text of a reel. This is the reel right here. So this is a real about or TikTok about one of my classes that I want to promote on my social media, and the class was about the cinematic tips, you know, how to make cinematic videos. Easily. So I made a text about it, you know, also by myself with the help of AI. So the first step was, of course, to just write down whatever I want and then refine it by myself and then refine it with ChatGPT or any AI software you use. After that, even before I touch the camera, I'm doing the storyboard. So I have everything written down here on a paper. I don't really like to look at the phone when I'm filming because then it gets too confusing and everything is just so small. So I really like to print everything out, so then I have this in front of me. So as you can see here, in the hook, I am kind of doing a visual hook. I'm not really saying something crazy to the camera. I'm just doing a visual hook because the class is about cinematic videos. So in the hook, my goal is to show people that I am kind of this guy who's trying to learn how to make cinematic videos by just watching some online videos, the short-form videos. And I want to do four shots. The first shot, I'm just sitting on the couch, and it says, from the speaker of my phone, cinematic video. Second shot can be top down shot just lying on the carpet, and I'm then again watching on my phone, cinematic video. And then the third shot should be, I am eating cereals, and I'm again watching on my phone. Someone is saying cinematic video or something related to making cinematic videos. And then the last shot would be me at the desk, watching the video again, and then in the end, I'm getting frustrated and walking away. So if it doesn't make sense, this is how it looks. If you want that cinematic look this is how you get cinematic look This tip will make your videos cinematic today, I'm going to teach you how to make cinematic. Mm hm. So that was the hook part that I have four shots back to back, and the shots were as you saw 1 second or even less than that. So that's a really nice hook because then audience can clearly see that this guy is kind of getting frustrated and he's trying to watch this cinematic video reel. And then the voice over starts. So you can see that every shot what I want to do here, I have put in blue font that I'm opening the wardrobe picking up the camera so that I can really see it easily here that this is a shot what I want to take. So when I'm doing the voice over, cinematic making cinematic videos not a rocket science, then I'm kind of showing the shot of opening the wardrobe, picking up the camera. There are a few simple things that you can do turn your boarding showing something actually look cinematic. During this time, I'm putting the memory card and attaching the lens. So you kind of get the point that you can see in this document that I'm really exactly storyboarding every sentence. Then when you see these bold letters, that's where every time when I'm using these bold letters, which means that I have to say that shot in front of the camera. But where most people get stuck would be me, just saying in the camera. But where most people get stuck, and then I can just stop at stuck, and then I can read out these following sentences because there there would be B roll what I have filmed in the beginning, where I put the four shots. So this is how the reel actually looks. Want that cinematic look? This is how you get cinematic look. This tip will make your videos cinematic. Today, I'm going to teach you how to make a cinematic. Making a cinematic video is not a rocket science. There are a few simple things you can do to turn a boring shot into something that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding the lighting. But where most people get stuck is trying to learn all of this from random videos with no structure. And then when it is bold letters, I'm reading it again to the camera. So, you see, in the end, these are my words. But I'm also kind of reading it out to the camera. But I'm reading it out with some emotion. I'm not just like reading so I'm not just reading like a robot, so it just feels overwhelming, and this is why I've created this new class. No, I read one sentence, and then I say, so this is why I've created this new class. Of course, how I'm saying it sounds may be good, but this has come from years and years of practice. In the beginning, I was really bad at talking to the camera and when I see those videos now, it just looks super cringe. But yeah, this is how I storyboard and then I also write everything down what all things I have to say say in front of the camera. If some of the shots, if they are left, if I haven't filmed it today, or if the weather was not good or if something went wrong, then I would just mark it in the page in the paper itself. Then when I'm filming next day, then I can film that shot as well. Or when I'm filming later throughout the day, then I can film that shot as well. For example, there is a top down shot here, so you can see that the top down shot, I have made it as purple. So if I have to film more reels on that day when I'm filming this reel and if there are more top down shots, I will mark all of them as purple so that I don't have to set up this big C stand. So yes, this is how I storyboard in real life. And, yeah, like, I read it again and again, and then I see, Is this shot what I've thought? Would it be nice or can I do something more creative? Because, I'm a videographer, so my main goal is to impress people with my videography skills. But you are not a professional videographer. Most of you might not be. You're just here to promote your business, whether it could be embroidery, it could be any sports. It could be if you're a fitness trainer, if you're a therapist, it could be anything. So your talent, how you show off your talent would be something completely different. So that you have to really ask yourself that how can I, of course, make the real? But how can I also impress people with my talent? So, anyway, storyboarding. Now let's move on to the next section. 10. How To Film Content: Now we have brainstormed everything. We have written down the script. We have written down the storyboard, and now it's time to talk about filming. First, let's talk about the filming gear. So most of the time I'm filming on my main videography camera, so I'm using the Sony a 74, which is like a 4-years-old camera, but it works perfectly when it comes to making reels. And I'm using the Sony 16 to 35 G master F 2.8 lens. So what 16 35 means is that this is 16 millimeter, so it's like a super wide angle shot, and this is the 35 millimeter. So it's like a super kind of zoomed in shot. And this lens is enough for me to film vertical content because I can film wide angle shots, close up shots, everything. I just use this camera and this lens most of the time to film my reels. A lot of times, when I don't have access to my camera, I am using the iPhone 16 Pro. It was released two years back. It works perfect when it comes to making reels. A lot of times I've also just filmed an entire reel with my iPhone and people don't even care. And yes, in the end, whatever camera gear you use or some smartphones or action camera, if you have a really strong story or if you have a really strong hook and how you are storytelling the whole thing, that matters so much more than these expensive cameras. But that's what I use. And if you have access to DSLR or Mir less camera, use that if you know how to use it because the quality it comes out better than any smartphone, so that's really nice. But if you still have to learn using a camera, I would say just practice making reels from your smartphone. The biggest and the biggest creators, not biggest videographers, but the biggest creators are using their smartphone to film the reels. Use my videography camera because I am promoting quality content. I am promoting myself teaching how to use camera, how to color grade, how to get that professional film look. So that's why I also want the visual quality to be top notch. More than using smartphones and cameras, the most important part of any video is audio. A lot of times you can get away with the audio from your iPhone or audio from any other smartphone. But sometimes if it's too windy or if you're too far away from the camera or your phone, the audio is just really bad. And nowadays there are tons of external mics in the market. So I would really, really recommend to invest in external mic. A lot of times, you can use something like this. This is from DJI. I can show you. So this is like this little transmitter. Which I have, and then I have this thing which is on the camera, which is like a receiver. Or you can also use the lav mic, which I also have a here. So these kind of I have used sometimes. I've used these mics as well, so they kind of clip onto your clothes. And then you can film, and it's really nice because now you can just set up the camera and Have this mic close to your face and just talk or do whatever you want, and the mic is stuck to your clothes or whatever you're wearing. And the audio quality is just really, really good. So an external mic is a must, doesn't matter if you're filming from your smartphone or your camera. Next one is video settings. So if you're filming for social media, film at either 24 frames per second or 30 frames per second. Those settings are in your iPhone or any other Android phones as well. And those settings are also on your mirror less camera. So this is really, really important. Film at 24 or 30 frames per second and make sure that all the videos, whether it's be rolls, hooks, everything is filmed in the same frame rate. So if you have filmed something by mistake with 30 frame rates per second, then film everything at 30 frame rate per second. And also, while editing, keep the timeline frame rate also 30 frames per second. But that we're going to be talking in the editing section, but that is really important. Already decide in the beginning what is the frame rate of your smartphone or of your camera? What is the default one? And just stick to that. If you don't know much about frame races, just stick to that and keep filming everything in that frame rate, don't change anything. A lot of you might not know the manual video settings, you know, like filming some videos in particular video settings. I do because I'm a videographer, and some of you might do, so it is also really handy that you can film in manual video settings. But if you don't know don't worry. Don't stress about it because this class is not about how to film the best quality from your camera or from your smartphone. But if you want to learn that I have a class about how to film really great videos from your iPhone, how to film amazing videos from your mirrorless camera, so that you can watch after watching this class. But yeah, don't worry too much about settings, the frame rates are really important. So yeah, and then you are good to go with filming. Next one we're going to be talking about is lighting. So I am using a light here, which is a studio light. But if you don't have any studio light, make sure that you're not filming against the light. So I'll show you an example with my smartphone. So if the light is coming from behind me, so if the light is coming from behind me, don't film like that. So you see how my phone is trying to over light, overcompensate my face brightness as compared to the background because now the background is kind of overexposed. Always face the window and then film like so. So always be really mindful about where the light is coming from and always make sure that the light should be consistent. Or if you are really, really serious about making content, then invest in one of studio lights, they are the best. Even just one light can transform your videos so much and give that professional look. I actually have a cinematic lighting master class where I show people how to light up a subject to, of course, get that film look, but also to how to light up yourself when you are just doing the talking head shot and make everything just look super professional. The most important rule of lighting is to make sure that one side of your face is good lit the other side is a little bit dark. There are a little bit of shadows. So that gives that dynamic look on your face. A lot of times what beginners they do is that they would just place the light on top of the camera, and then the image looks really, really flat. So you should really, really avoid it that never put the light on top of the camera. Otherwise, your image looks like this, which is super flat. Always make sure that light is at about 45 degrees about here. Or a little bit, say, 60 degrees. So if this was 45, this is 60, this is 90. So it should be never at 90, should be somewhere 60-45, and it should be a little bit higher. So then you have this really nice look on your face where yeah one side is a little bit lit up, and the other side has a bit of shadows. These things I've also discussed in my cinematic lighting master class. So if you're interested, then go check that out after watching this class. Now let's talk about framing yourself in vertical videos. So before even filming yourself, you should kind of know that where you would be putting the subtitles, where you would putting the text, you know, the bold text in the beginning. A lot of times people put the bol text on top of their head. A lot of times they put it here on top of their boy. Really have to decide that already in the beginning because that plays a big role when it comes to performance of the entire video. What I usually do, especially in the hooks is that in this video, I'm not doing it. But if you see some of my reels, what I do is that I make sure that there is kind of a bit of room on top of my head, and in that room, I put the text. Or sometimes I do the text behind myself, so that also gives a really cool look, but the entire text is not behind myself. I still make sure that I have enough room on top of me. So those are the things you should really keep in mind. And you should also keep in mind is that, where do you put subtitles? So if subtitles are here, then you should kind of wear a little bit of dark clothes, or you should know what color the subtitle would be, because if I'm talking in these clothes, of course, I can put the subtitle white. But if I had a white t shirt on, then I should already decide that the subtitles would be black or just wear the clothes, wear the subtitles or the captions of the video, they are not going to blend in because the whole point of the caption is to stand out so that people can read easily. Those things you should really decide beforehand, and those things you should also keep in mind when you're framing the subject. Also, one more important thing while filming vertical videos is do not leave, so I told that leave some room for the text, but do not leave too much room between your head and the top. Otherwise, the frame looks really empty. Do not just frame yourself towards the bottom half of the video. A lot of times I make sure that my face is kind of towards the center but still a little bit it's not exactly in the center, otherwise, there's so much room in between. It's always a little bit towards the upper half of the frame. And that's really, really important. Another tip with framing vertical videos is keep some things in the foreground. How does it look if you see the frame here, you can see that the foreground is a little bit empty in the beginning, but if we put something, you know, in the foreground, that looks a bit nicer And the emptiness is a little bit gone. So that's why it's really important to fill the frames really, really intentionally. And also one more thing that if you see these four shots, what I played back to back to back. In all the four shots, I am kind of making sure that I, the main subject in that video, is at the same position. So I am not moving in the first shot. I'm on the top half of the frame in the second shot, I'm on the second half of the frame. Not doing that. I'm making sure that I'm at the same place in different different shots so that my audience, they are not distracted and they don't have to move their eyeballs all over because the shots are already a bit quick, and if everything goes super quick, then they don't really have the time to digest what happened. So that's why it's really important to place yourself, or even if you do this zoom in cut, you see something like this, make sure that your eyes are at the same place in the frame as it is when you're zooming. Next one, let's talk about the energy and delivery. So the reason why I tell people to script down their reels or TikTok is because you have really limited time to talk to the camera, to grab people's attention and to transfer or to deliver your message. People don't have patience to go through one to two minute video. So that's why you have to be really intentional with how you speak, what you speak, and in what structure you speak. So that is one thing, but then how you deliver that speech to the audience in a short amount of time. That is also really important. So you have to kind of over exaggerate how you talk because if I'm talking like how I talk to a friend right now, what am I saying might not be that impactful to you. So this is how I will talk to my friend. So, for example, if I'm doing a cal, Hey, so I'm making this class, can we catch up after lunch or so? Okay, that sounds good. So you see how my energy is a little bit low, but when I'm talking to the camera, it is a little bit higher. It's almost like I'm giving a presentation, but it still feels like I'm talking to a person. So that's why you have to elevate your energy a little bit, especially in the hooks. But you don't really have to scream in front of the camera, like that is so 2022, so you don't have to scream in front of the camera. But still keep your energy high. Even with filming this class, I filmed in parts because I did the first half yesterday, and then I was feeling that my energy was getting low. So I thought, Let's pause this class and let's film again tomorrow. So that's what I did. And then, yeah, always try to keep your energy as high as possible. Speak not too quick, but speak with an authority because if you don't speak with an authority, then people might see that, Oh, whatever he's saying or she's saying, they're not really confident enough. They don't really believe in themselves of whatever they're saying. So speak with an authority and don't go too quick. What did when I started in the beginning was is that I thought, if I speak too quick, then the video is a bit shorter. It would have more retention rate, that's not the case. And if you just speak normally with a normal speed, but with a good tone, that would help more so that people can actually believe in what you are saying. So yes, delivery is really, really important, especially for the hooks of the video. After you were done filming in the next chapter, I would be actually making the reel that we were talking about, so we'll go through the behind the scenes and everything. So don't worry about that. Let's talk about filming B roll. So we're going to be taking care of that later, but let's talk about B roll now. B roll are some things what you put on top of a video on the A roll. A roll is this when I'm talking to you to the camera, and then B roll you can put anything whatever I'm talking about on top of the video to give more information to the audience and also to make the video not too boring. So what I do is that when I have this list of the content that I have to film, I also make a list of B roll that I have to film, and that I film towards the end because I start with filming the hook because that needs the most energy, most creativity. Then I film these talking head shots, and then towards the end, I film the B roll. And the B roll could be anything depending on what kind of reels I'm filming, but there is something really important what I do. Times, even if I'm not filming any talking head shots or if I'm not filming any sort of hooks or any sort of reels, I would just dedicate some days to just filming be roll. Those be roll can be me working in the computer, me going out for a bicycle ride, me making a coffee in my house, me just sitting on the couch on my phone. And those kind of shots are really useful when I am making these talking head shots. Or if I'm talking about, say, working, I can put that shot of me working on the computer. If I'm talking about doing some outdoor activities or relaxing, or if I'm talking about watching TikTok, watching Instagram reels, then I can film, then I can show to people myself watching my phone. So all these reels are also really important and handy if you have a collection of them. So this is what I learned from a client like two years back. I was handling her was filming a lot of content for social media, and she also had a lot of content from her from previously. And then she shared me her drive, and then I saw in her drive that she just had a folder called B rolls, and she would have a folder called working, a folder called working with clients, a folder called dancing, a folder called chilling. And in all those folders, she would have tons of videos of just working, just chilling, just dancing, just hanging out with friends, just smiling, looking at the camera. And all this really nice catalog can be really handy you are actually doing these talking head shots and you don't want to film B rolls every time, then you already have these collections of a lot of B rolls. So that's why if you can dedicate, not in the beginning, but if you can dedicate some days of just filming be rolls, that can be really, really nice. So, yes, that was some of the filming tips from my side. Now let's go and film actual content. 11. Behind The Scenes Of Filming: Okay, so now it's time to actually film some reels. So I have the script with me, and I also have the shotlist. So this is how we're going to be doing it. So I would be filming the reels in my little studio, and then I'll show you the behind the scenes of my entire process, and then we would be editing it. So in my script, the first shot is me just sitting on this couch, and I'm kind of watching my phone looking for some nice tips for the cinematic videos as how we showed before. So let's film that. So we're doing all of this for just 1 second of the shot. And because my camera has the flip screens, that actually helps me too, you know, just to see how the shot looks. So this is how it's gonna be, and I would be taking the shot, or maybe I can do something. This. But here, what I'm seeing right now is that the frame is a little too close up because there's no room for the text. So let me reframe it again. So maybe I can go a little bit wide, like so, and then what I can do is that the frame can be I'm just going to come. So I hope this shot looks good, but then I'll just check it again. So I tried that shot. I looked it up in the camera. It didn't look good, so I'm just going to try something else and here it goes. So this is the second shot here. So what am I doing is that I wanted to take a top down shot of me just lying down on the carpet and the camera would take the shot, but I was too lazy to set up a C stand, and so I've just put the camera here with trip with the tripod. And there are some sandbags on my desk that is kind of acting as the weight so that the camera doesn't falls on my head. And, yeah, that's it. And I have a standing test so you can go up and down. And now I'm going to take the second shot. So you can see that like, these are half a second shots, and you have to make a lot of effort to make these half a second shots. So, yeah, that's what is called cinematic effort when you're filming something. So I will just try to lie down the carpet and film and just use my phone. And the next shot here would be me just eating the cereal and watching the phone. And again, I'm searching for some tips for cinematic videos. So here it goes. Mm hmm. So the first shot is that when the voiceover says or just understanding lighting, then this light starts. So I have to turn on and off the light by looking at the camera. Yeah. So we've got this shot, and now what are we going to be doing is I would start saying everything from the beginning. So here it goes. Making a cinematic making a cinematic video is not a rocket science. Making a cinematic video is not a rocket science. There are a few simple things you can do to turn a boring shot into something that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding light or just understanding the lighting. So this, I have to say in the camera, but where most people get stuck, just this part. But where most people get stuck. But where most people where most people get stuck is but where most people get stuck is trying to learn all of this from random videos, trying to learn all of this from random videos with no structure. So it just feels overwhelming. That's why I created this new class. Cinematic. And that's exactly why I created this new class, the cinematic cheat codes. And that's exactly why I created, and that's exactly why I created this new class, the cinematic cheat codes. So when I say cinematic hit coos or thumb lens popper, where I walk you step by step through, so I can just say where I walk you step by step through. Where I walk you step by step through, how to turn any normal shot into something cinematic. And right now right now you can access that class for free. Yes, free. Check out the captions. So you see how easy it is if you plan everything that you just have to say maybe five or six words in front of the camera. You don't have to memorize it, then look at the script, whatever is in the voice over, just read it out, and then look at the camera, talk again. That also saves a lot of energy because what I used to do back in the day was I'll try to speak everything in the camera in one go. And then if nothing works out, I will try to repeat again and start from the beginning. It would work for first five to six takes, but then I would be so exhausted and so frustrated that the whole talking head part would be a nightmare for me. By this method, it's just really easy. But few things what you should be keeping in mind while talking to the camera is talk really calmly and talk in different different tones because audience, even if you're reading it out, and if you are talking as if you're reading it out, that's really a turn off for the audience. So that's why it's really important that take your time, emphasize on each word, pause where there is full stop, where there is commas and start the sentence with a new energy, new tone but also it shouldn't sound too fake. So that like, for me, it just came with a lot of practice. So, yes, I think practice is the key to talking good in front of the camera. But for some people, it's really natural. It comes really naturally for me not. But, yeah, that's how you can just talk to the camera super easy. So, what do we do now? We have filmed the roll of this reel. Of course, I have to film more reels because I want to I have set up this whole thing, so I don't want to you know, just take everything out and film again tomorrow. So then I will film maybe more other reels, especially the talking head shot because now it's all set up, and then we'll go on the computer and start editing the real what we just film now. 12. Editing - Cut, Trim Clips: Now that we have filmed everything, now it's time to edit the real, what we filmed. But here's the thing. I've already edited the reel, and this is already on my social media. But if you haven't watched it, this is how the actual exported reel it looks. If you want that cinematic look, this is how you get cinematic look. This tip will make your videos cinematic today, I'm going to teach you how to make cinematic. Making a cinematic video is not a rocket science. There are a few simple things you can do to turn a boring shot into something that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding the lighting. But where most people get stuck is trying to learn all of this from random videos with no structure. So it just feels overwhelming. And that's exactly why I created this new class, the cinematic cheat codes, where I walk you step by step through how to turn any normal shot into something cinema. And right now you can access the class for free. Yes, free. Check out the captions. For editing the videos or for editing the reads or editing videos, my YouTube client work, everything, I'm using DaVinci Resolve. And if you want to learn DaVinci Resolve from scratch, I actually have made a master class of video editing the Vint Resolve for absolute beginners. The class has over 8,000 students until now. And I would highly, highly recommend you to check it out if you want to learn Dwenurs all because it is a software which can look really overwhelming, but it's super easy if you have a bit of a hang of the software. And once you know even like the basics, then you can just edit anything, and it's free. The software is free, as well. So I'll put in the description the link of my Dwenter All Master Class. So this is how the Winter looks, and I have, of course, imported all the clips here. So I'm not going to go in super detail of every step of how I edit in the winter. Is all real, but I'll give you some really, really cool techniques that you can use in any video editing software to, you know, make your reels pop out, make it look nicer. So if you see these clips, this was the clip where I'm sitting on the couch, you know, looking at my phone. This was the clip where I was on the carpet. This was when I was, you know, eating cereals. This was when I was on the desk, looking frustrated. What I did was this shot, what you're seeing right now, I've replaced it with another shot where I am actually filming when the sunlight was falling from outside, so it looks a little bit better. Other than that, they're all the same. This is the moment where I turned on the lights. I think, it was dark in the beginning. I turned it on and off, and then I'm talking, as well. And because I'm using this DGI mic, I can also record everything in rock in the mic itself. So then here are the mic audio. So first thing what I do usually is I just bring down the talking head part, and then I'm going to increase the audio. And what I do usually is I'll just, you don't have to do this, but the first step of everything, what I do is put the audio and the talking head part together and just cut out everything which is not necessary. So if we watch this clip here. And now, what are we going to be doing is I would start saying everything. Making a cinematic making a cinematic video is not a rocket science. Making a cinematic video is not a rocket science. So here, what am I doing is I'm just putting, you know, taking out all the wrong things and just putting everything together. Making a cinematic video is not a rocket science. Making a cinematic video is not. So obviously, I take 100 takes while talking, so you usually listen everything, and then you put them together. So obviously, I'm not going to bore you with this. And if you are editing from the MinchRsolve, I have some keyboard shortcuts that you can use to edit really easily, like with just one button click, you have the cropping effect with just one button click, you can trim the entire clip with just one button click. You can take out all the mistakes. But yeah, all those things I've taught in the winter is all master class in details. So yes, the first step is to just put all the clips together. And once I do that, then this is how it looks. So I've actually made different different timelines of different different steps, so it is clear. So, you know, this is how it looks. So I'll just disable it because I've also done color grading, so this is how the clips looked. So obviously, the video would start with me watching some reel on the Internet on my phone. And then as we discussed before, we would have four shots, and in the fourth shot, I would be a little bit frustrated and go away. First shot, second shot. There's the third shot and the fourth shot. So here I'm frustrated and I'm going away. And then this is how the video starts with my voiceover coming as well. Making a cinematic video is not So you remember when I was talking like this, I had my face like this. Not a rocket science. So I was actually talking in front of the camera, so I have deleted the video from this, but I've kept the audio. And that's how the audio looks. Rocket. So here, because I did the storyboarding really good, what am I saying is really matching the Bro. Remember, we took these shots as well that I'm taking out the camera is not rocket science. You know, I'm putting the memory card, setting it up on the tripod. There are a few simple things you can do to turn a boring shot into something that actually look. So this is a shot within film. And when I was, you know, putting the clips together, then I had a little bit of gap that the video looked kind of like this. Turn a boring shot into something that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding the lighting. So you see once you storyboard, everything just falls really good. But I did some mistake in storyboard. I thought that when I'm saying all these audio, when I'm saying all these vocals, these clips would be enough to cover everything. Of course, I can make it long, but it's a little bit boring because here people saw the action. Yeah, you're setting the camera on a tripod. I already know what's what the action is. But if I keep the video for a little bit longer, it's not really giving more new information to my audience. And with reels or TikToks, you have to constantly give new information to the audience in terms of vocals, in terms of visuals. So that's why I thought that there is a little bit of gap here. So then I actually copied this clip, which kind of looks a little bit similar from my previous reels. So that's why, as I mentioned before, it's really important to have some catalog of the clips or everything really organized when you are filming. So if everything is really organized in your computer, you can just pull the clip from wherever it was, or you can pull the clip from your project files and just put it in the real what you're editing now. And once I put this, then everything fits really good. Thing that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding the lighting. But where most people. So before I start the talking edge shot, I also want to tell you that all this, you know, syncing with the voice over, with the clips, it doesn't go in one go. I rewatch that clip again. Then I try to adjust the audio, like, just one micromllimeter towards where it should be what I think would be a perfect fit for the audio and the visual. So it's not just in one go. I watch rewatch a lot of times, and then I'm kind of moving the clips little bit here, a little bit there. I'm cropping a bit. Sometimes I'm doing really quick cuts. Sometimes I doing a little bit longer cuts just to see what fits good. But here's the thing. What I think what fits good, you might not think it that way. So it's really about experimenting and seeing what is your style. But this is what my process is. And after putting all the audios, then I have the talking head shot, the lighting. But where most people get stuck is trying to learn all of this from random videos with no structure. Op, it just feels overwhelming. And that's exactly why I created this new class, the cinematic cheat codes, where I walk you step by step through how to turn any normal shot into something cinematic. And right now you can access the class for free. Yes. Free. Check out the captions. 13. Sound Effects And Transitions: So what I did in the first step was, of course, take out all the mistakes and just put them together and see how the video looks. Of course, it's like, really the beginning phase, so it's not going to really look that attractive, the whole video. But the next step, what I usually do is, hang on. I have a timeline for that. So next step is I put some soundbtes and I put some B roll. So here, I also did one more thing because I'm here watching on my phone. So now it's time to, you know, put some audio from what am I watching and some sound effects, some overlays and stuff just to make this re look a bit more how do you say, a bit more impactful. So in the first clip, obviously, when I'm doing this, I'm not really playing anything on my phone. It was just an act. So what I did was, if I click on this, I just recorded some videos from TikTok, like, did a screen record from my phone. I just typed cinematic video and did a screen record from my phone. And then I put the audio in the video. But here what I did was the first frame, it looked good. The first shot. Let me play. If you want a cinematic look? So if you want the cinematic look, this is what I want people to hear that I'm watching it on my phone, someone else's video. And in that video, they're saying, If you want the cinematic look. But in the next frames, I wanted to play some words, which I couldn't find on Instagram or TikTok. So what I did was I have this membership from this AI app called 11 Labs, and I just typed something and they spoke in some words. So this is how it sounds. You get cinematic look. So you see it really sounds like I'm watching something and someone is saying, This is how you get cinematic look. So this is all AI generated audio. This tip will make your videos cinematic. Today, I am going to teach you how to make it. So you see the first clip was an original video from TikTok from someone. Second, third and fourth, you can see here, it says 11 laps. That is generated from 11 laps. But to make it more real, what I did was, you see if you hear the first clip. You want a cinematic. It almost sounds like there is some music in the background, but when I generated the audio from the AI app, this one, if I just play this, how you get cinematic look. So it just sounds like someone talking, or it could even sound like an AI voice. What I did was, I also added some music underneath that. So it looks like it is actually from a creator who is playing a music on their TikTok or on their reels. This is how you get cinematic look. So you see these little little things, it makes so much difference that even if you fake some things, you can actually make it look and sound real. I did the same thing in the next clip. So I'm changing the music because, of course, according to the audience, from the audience point of view, the reels are changing. I'm kind of swiping up, and I'm at different position in my house. Today, Hey, I am. So here I have this clip, as well. Today, I'm going to teach you how to make cinematic. So you see different different clips. I have different different Audio bytes. I produce everything. One more thing, what am I doing is that as I'm moving from one clip to another, what I'm doing is I'm kind of slowly zooming in in the video. This you can do it using keyframes. So this can be done in any video editing software, Capcut, Final Cut Pro premiere pro, everything. So here, my Zoom level is at one, and if I go further on a cinematic loop. There's just a slide Zoom, and that same Zoom continues in the next clip. How you get cinematic look. This tip will make your videos cinematic. Today, I'm going in. So you see, I'm zooming in, but here what happens is really pay attention. So just when I put the phone down, I stopped the Zoom. Cinematic. So what am I showing to the audience here is that, Hey, there is something important going on. So you kind of focus towards me or whoever the subject is. And then focus goes, goes, goes. And then here, I'm just done with watching the reels. So that's when the focus of the audient it should stop. So these little techniques, I think it's really, really important when you are filming even a YouTube video that kind of zoom in, zoom out, little things that makes a lot of difference. So, of course, we did zoom in until here. Makes cinematic. Mm hm. And it's also nice to have these zoom in shots because most of the time I'm filming myself, and it's nice to kind of put the Zoom in zoom out to have a bit of movement in the video. Sometimes, if it's just a static, boring tripod shot, it doesn't really look that great. So that's why I also do zoom in, but the zoom in purpose here was to grab audiences' attention. And then what am I also doing is I am kind of putting these overlays. So you see, as I go from one clip to another, I'm putting these overlays. All these overlays I would be providing in the description. So these overlays, they look like this. So I have this whole clip of, you know, just light leak from somewhere, and I kind of put it on my clip. So I put it on my clip usually. And then in the composite mode, it is Naci. It's in all other video software as well. In composite mode, I put the composite to screen because if I do it normal, this is how it looks. But if I put it to a screen, it kind of overlays slowly, and it helps me move from one shot to another without any abruptness. This is how you. So that's what I did from the transition. And what is also helping in this transition is having some sound effects. So all the sound effects I would also provide in the description to really download them and use them in your reels. So first sound effect is wooh. So if I go here, you see, first one is wooh. Second one I did was some mouse clicks. So let's play Wooh and mouse clicks. And the third one I did was this metallic riser. So what happens with metallic riser is, let's play. So when I do that, when I mix all of these three things together, this is how the transition looks. You see how nice it looks that it's kind of build up and then go to the next shot. But I'm not repeating that every time. Of course, I'm repeating the light leak, but here, the transition is some gas lighter transition. So this is how it sounds. If I do solo here, it almost sounds like, you know, someone has set up the lighter. Do you know the cigarette lighter? And that makes it more impactful. And the same thing I did here, I did the riser again. So I'm not repeating all of this back to back to back. I'm kind of giving some space in between the transitions, also for the audience to make it not look so boring that oh, it's the same sound effect over and over again. So here it looks sounds like this. And then here, as I'm putting the phone down, there is something building up, building up. Hang on. So, you see, just when I put the phone down, nomadic. There was this reverse hit that stopped when it came here. So you see how just in 7 seconds, I have used different different clips, different different sound effects. And that according to me, it makes the reels or the TikTok super impressive because obviously, as a videographer, I also try to impress the audience with my creativity. And you don't have to be a professional videographer to use this because they are just super easy to use. But one thing what I would also mention is do not overuse them just because you have this whole gallery of sound effects. Do not use them too much. I have just used them until here. After this, there is a really just casual sound of the music, my voice, and whatever is going on in the video. There's not crazy sound effects because sound effects like all these crazy sound effects are nice and transitions are nice. But if they are too quick throughout the entire video, that also makes it a little bit overwhelming to the audience and also a little bit overwhelming for them to digest what is going on. So that's why I try to keep the whole video a bit more impactful in the beginning. And then when the real story comes, then I slow it down a little bit, keep the talking head shot and keep the B rolls on top. So let's continue and see. So just when I kind of moved away from the scenario being frustrated, then the music starts and then the act changes. So the first act was me just looking at some reels or TikToks and getting frustrated. And then I was like, I'm done. And then a refreshing music starts because the act is very different now. Making a cinematic video is not rocket science. There are a few simple things you can do to turn a boring shot into something that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding the lighting. But we're So you see here is just the voice over what I talked in front of the camera. And these are all the shots which I filmed. But I also do something really important in reels, not all the time, but sometimes that when I'm playing the audio, sometimes what I do, it's also a lot of creators they do is that even before they finish the last word, of a sentence. They already start with the first word of the upcoming sentence. So there's barely any gap, and this way, you are really hooking the audience into the story. So you can see here that just even before this sound bite was finished, you can see, I have already started the second sound, and even before this sound is over, you see this clip. It should be over here, like there is some S or something left in the end. Even before that's over, I'm already starting the next sound bite. So let's hear it again. Like using foreground elements, framing your shots properly or just understanding the lighting. But where most people Face? Understanding the lighting. But where most people get stuck is trying to learn all of this from random videos with no structure. So Face what did I do right? It makes sense. And here, if I disable this clip, I'm just reading it from the script. And to hide that, I just put a roll. It's that easy. Trying to learn all of this from random videos with no structure. So it just feels overwhelming. And that's exactly why I created this new class, the cinematic cheat. So here I had it in my script that as soon as I say this, I would bring the logo of the class with a banner. So here, I have this just a screenshot of my class, which looks like this. And here I have this paper overlay. If I disable it, this is how it looks. Here I have And if I enable it, this is how it looks. So I have this paper overlay as well. I'll put it in the description. Heat codes. And you can see that with the paper overlay, it's just a JPEG image. It looks like this. I have added some camera moves cinematic, which is an effect in the winter resolve. The camera movement, it's also available in all the other software. Cheat codes where I walk you step by step. So here I'm actually showing the people what the actual class looks like. Step through, how to turn any no. So you see, I did the same thing here. Step through. As soon as I finish this, I'm already starting with the second sentence. Even before I finish this, I'm already starting with the third sentence. Walk you step by step through how to turn any normal shot into something cinema. And right now you can access the class for free. Yes, free. Check out the captions. To see what I did here. When I said free, I wanted to emphasize that. And this thing I already thought when I was writing the script that when I said, you can watch this class for free. Yes, free. So when I say yes, free, then I kind of zoomed in here. The class for free. Yes, free. So when I zoom in, then it also grabs the audience's attention a little bit more. And I did one more thing. So you see throughout the entire video, this audio track is playing in the bottom. Any normal shot into something cinema. And right now you can access the class for free. Yes, free. And what happens is that the audio track stops when I say yes, free. So that is telling the audience that nothing was important until now. But what am I saying right now is the most important because I want to say yes, free. Check out the captions without any distraction. And that's when I pause the audio. And that's why it's also really important that every time if you say something important, cut down the music during that part and then play the music again or change the music. I use it in all the reels. I also use it in YouTube videos that if I say something important or if I say something funny, or if something funny happens, we stop the music for just that point, and then we start again when other normal things start. This is how our real looks. Let's play it again, and let's see how what do you think? If you want that cinematic look, this is how you get cinematic look. This tip will make your videos cinematic. Today, I am going to teach you how to make cinematic. Making a cinematic video is not a rocket science. There are a few simple things you can do to turn a boring shot into something that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding the lighting. But where most people get stuck is trying to learn all of this from random videos with no structure. So it just feels overwhelming. And that's exactly why I created this new class. Cinematic cheat codes, where I walk you step by step through how to turn any normal shot into something cinematic. And right now you can access the class for free. Yes, free. Check out the captions. 14. Text Animation: So here, what am I doing is I would be adding some text in the beginning because it has been kind of proven by all the creators and what I see online with the trends and everything that if you kind of put a text, it could be even a simple text of how to edit cinematic video here. If you put a text that also helps the audience to stop and watch your content. Why that is because a lot of times people are just swiping up and they are muted on their phone, even if they're in public transport or even if they're at home, they're just swiping without listening anything. And if you have the text already in the first 3 seconds, that kind of grabs the audience's attention. And we added text, and it looks like this. If you want that cinematic look, this is how you get. So you see it happened really quick, but let me play again. That cinematic look. So I remember when I played that video, when I said that if you want that cinematic look. So this was the screen record from some creator. I knew that it's really catchy because it is a screen record from other creator, and that reel did really good. So I reuse that audio. You don't have to use it every time. Sometimes I can also just say the same thing in my own voice. But I use that audio, and I knew that if I use this audio, this is the kind of text, what I want. So what's happening here, let's go step by step. Every word I say, the text appears. Like, if you want that cinematic look, cinematic look is the hook for this because everybody wants a cinematic look, and that's my target audience that I'm looking for. I'm looking for people who want cinematic look in their video. So that's why I've also highlighted the cinematic look in different font, different colors, a bit more bold than if you want that. And what am I also doing is that every time a new word comes, I'm using this mouse click, that also gives a bit more impact to the audio. Let's play it again. Want that cinematic look. And yeah, so the mouse click is coming. And what I also do is that I'm using different font for this. If you want that. I'm also keeping the text a little bit small. And then for cinematic, I am using this impact font, which is also which is Google font, you can download it. For Look, I have, Ty font, and this color. Oh, I could have used the color to red or green, but I chose blue because I thought it just matches really good with yellow and blue. Yes. There's nothing really crazy about it. One thing what I did was sometimes if your text is not really popping out, you can increase the shadows, like you can do the drop shadow, so then it looks nice. I don't know if it's really needed here, but I put it under the look. So here we have the drop shadow. So remember, you see if I reduce the drop shadow, it just looks like the text is really weirdly overlaying on cinematic, the but if I do the drop shadow, it almost looks like cinematic is kind of here and look is a little bit further in the front, and I am looking from here. So it kind of gives that three D effect. But that's really subjective. So this is how I did the text. Like Also in my experience, I believe that putting the text is really impactful. And that's why also with every reel, I make sure that whatever I'm saying in the first yeah, first few words, what's coming out of my whether it's voice over, whether it's me talking to the camera or whether it's a shot like this, I want to be really, really precise of what the real is about, because if I just say a lot of different types of words, the message wouldn't go to get to the audience really quickly. That's why I keep it really concise and really to the point. And those to the point sentences, which is, like, five, six words, the sentences, it's really easy to put them in the text. For example, if you say, you're not going to believe until you watch this video, how to get cinematic look. Like, sentence doesn't make sense, but you see, there's a lot of just random filler words in the beginning without coming to the cinematic look pad. So that's why I kind of try to come as quickly as possible on the important topic so that it's also really easy to put them frame them in a word in a picture like this. And then what I would also do is that especially for Instagram, I make a screen grab here. In the winter resolve, you can do like this, file, go, export the current frame still, and this can be my thumbnail for Instagram. So if you see my Instagram page, I would have thumbnails with the text so that whoever comes on my page, if they watch my content, if they get impressed by one content, then they can go to my Reels page, and they would have these words in the thumbnails that they know what is the real about. So that's also really helpful when you put the text in the beginning. Yeah, I believe that you should really, really add text in the first 3 seconds about what the video is about or about just the topic of the video. And of course, I used these mouse clicks, but you can use anything. You can use a gas lighter, you can use some keyboard typing, whatever you like. But it's really important to put some let's say, if I don't put if I don't use any of the audio, then let's see how boring the text looks. If you want that cinematic look. So you see that something is missing, but if you use the clicks, then you see. Want that cinematic look. And it's also really important to match the clicks when the word comes. If you want that cinematic look, this is how you. So, yeah, that's how I added text. And now let's move on to the next timeline. 15. Adding Extra Clips: So what happened was I was, you know, I went back to the previous timeline, and when I was watching this reel, this was not decided in the beginning. But when I was watching this reel, let's watch it. If you want that cinematic look, this is how you get cinematic This tip will make your videos cinema. Today, I'm going to teach you how to make cinema. So when I was watching this, I thought that there is something missing. What if people don't get the point that I'm watching a real on my phone? Because, of course, there are some audio playing that kind of makes sense to the audience that yeah, I'm watching the audio is coming from somewhere, but I wanted it to be a little bit more clear to the audience that I'm watching something on my phone and that's where the audio is coming from. And I'm watching these tutorials on my phone. So to make it more real, what I did was, I actually put some screen recording. So you see here, there is a screen recording of not even this real, just from some creator. And because these clips, they go so quickly that people are not going to look for some fault or some lip sync here. So here what I did was, I have put actually a clip you so if I enable it disable it, this is just a screen record on my phone. And what I did was, I have kind of changed the you can see, I have zoomed it out, I have changed the position. I also did o. So you see, normally it looks like this. I have changed it to this angle. I've also rotated it at this angle. So normally it would look like this, you know, the overlay. I have put it at an angle of my phone, so it really looks like it's kind of that hologram effect that it's coming from my phone. And that really gives that real look. So this is the first one. In the second one, I am actually, keeping at the same angle as my phone, and I'm putting it behind me so that I'm not overlapping. This is super easy to do in the winter resolve. All you need to do is just cut out this effect, so you go to fusion and you cut out yourself like this. This is really easy to do. I think it's also really easy to do in all the dirty editing software. And these audios, I told you, right, that the audio is generated from the AI app, but if you watch it, you cannot really tell that the audio is not from the clip what I'm playing on the phone. You want that cinematic look. This is how you get cinematic Look This tip will make your videos a cinematic day. So, you see, these are all the creators what I watch online. Some of them I don't really know. And what I've also done is that with the screen record, I've changed the opacity. If I put it 100%, it looks okay, but I changed it a little bit because it's not really important for people to know clearly what is going on in that video. They should just know that I'm watching the video. And here I've done the cutout effect, as well. Videos cinema today, I'm going to teach you how to make cinema. Oh, and here I did something really cool. So, of course, I have this Yo effect here. If I do the screen recording, I have this yo effect. Normally it looks like this. But because my phone is facing like that, I have put the clip, you know, you know, you get the point, right? Put the clip like this. And what am I doing is that when I'm kind of shutting down the phone, I am changing the size of the clip. Small, small, small, and it is going the motion and the clip is going with the phone down on my couch and down. And now that I'm watching this video, I feel that something is missing. You see that when I'm moving my hand down, there is a motion blur in the video. I want the same motion blur in the clip. Of course, I mean, like, people wouldn't really catch it, but it's not really looking that real. So you see, it looks nice that I'm having the same size. What am I doing? I'm just key framing the size of the reel. You can see here the Zoom and the position. As we go further, the position and the Zoom changes and it almost looks like the clip kind of goes in the phone. It's super easy to do. You just have to have the key frame of the size of the video here, keyframe it, and then here, change the size again, keyframe it, change the size again. Framing is super easy to do any video editing software. But here I would add some blur. Yeah. We have the motion blur. So motion blur would be going here on this clip. So here I would see that here the movement starts. So before this, I want the motion blur to be zero because until here, I'm watching the video really clearly. And then from here, I can increase the motion blur. Nothing too crazy. Maybe when the movement is happening a lot, I will change the motion blur a bit more. You see, here is with the blur without the blur. I'm going to teach you how to medicine. So now you can see that there is also a bit of blur in this video as well. This was This was the foe. You can see there's a bit of blur. I think I should increase the blur here. So yeah, these little things you can do cinema to make your videos look good. So what we did in this chapter is that we did that text. If you want that cinematic look. And what I also did was you see this look that is behind my head. So I use this cutout effect that is, super easy to do in DaVinci. If you're using DaVinci, what you can do is that you copy this clip. You know, the main clip two on the topmost point, and then you go to fusion tab, fusion here, and then you have a magic mask effect. You put a magic mask effect, and then you kind of just track it here. I've explained all of this in my master class, so don't worry. But I also want this class to be for everyone who is using any other video editing software. That's why I don't want to go in depth about some video specific video editing tips just in the winter resolve. But you can check out my classes. So yeah, this is where all the screenshots went. So you see just the first 7 seconds, I think it took me more than 1 hour to edit this. But what I've done here, that counts. That would want the audience to watch the entire video. And after this, I have no effects, nothing. It's all the same. So I've just made the hook a bit more interesting, a bit more impactful. Here we have the same thing what I did. I did the I'm playing just screen recording again. And nothing. After that, there's nothing, no changes. 16. Subtitles: So, yeah, that's what I did until now. And in the next step, what we're going to be doing is adding subtitles. So in the winter it's adding subtitles is really, really easy. You just go here. You go press O. So it's in and out point of the project. So here you press I. So we tell D in G, this is in and out points, and then you go to file, sorry, timeline. AI tools create subtitles from audio. And here you can see how many characters or how many words you want to use per line. I usually do 24. You can do it to whatever, and then the subtitle comes. So let's go to the timeline and oh, yeah. So this was the last step adding subtitles. So what I did was, I don't do subtitles in the first few seconds because in this second there's already so much going on. There's already so many texts. And if there is another subtitle here, so that's additional, it's not really adding any value. And whatever I'm saying here is said in terms of this big text anyways. So it doesn't really need the subtitle. But here, I'm using a subtitle. And I have this preset. Let's go to Track. This is my preset for the subtitle. I don't really use any drop shadow. If you want, you can use it. It's really up to you. But I always make sure that wherever my subtitle is, the background is clear. And in the winter resolve, if I change the, you know, for example, if my subtitle was here on the milk of the cereal, it's not really clear. And if I wanted to move it here, what would happen in the winter resolve is that the location of all the subtitles would change. I'll just do Control Z. But if you just put one setting on a specific subtitle, there is a way to do it. I'll show you in a bit. So this is just a normal subtitle. What I usually do with the subtitles is that What the winter resolve does, I don't know about the other video taping software, but what the winter resolve does is that. It would also introduce the semicolon commas, full stops in the video. I don't want that, so I just delete, I go subtitles by subtitles. Let me show you. We are here if we generate the subtitle. AI. If the subtitle is generated, it's already choosing my preset because I've already used it. You can see here is that there is a lot of commas, full stops on other full stops. So I don't really keep them in the video because I just feel that it's a bit distracting, but it's really up to you. You can do how you want. I just delete all the extras. I just keep the words as how it is. But here, I've done something different. If you look at it here, t into something that actually looks cinematic. Actually it looks cinematic. So looks cinematic. You see, there is a bit of click, and I've also increased the size of the when I say cinematic, just to add more impact when I say cinematic. So what I did was super easy, I used the classic clicks again, sound effects. And then here, I have the cinematic text on for one frame. I I I press the right arrow on the keyboard, it's one frame, and then I delete it for another frame and then it comes back again. So it has this, you know, the flicker effect. That gives a really nice look. And what I've also done is that because if you change the text of this word, it would change the size for everything. If I do like this, it would change the size for everything. But we don't want that. Just for this cinematic in the winter Resolve, how you can do is that you go to captions, select this, and then you go to customize captions. And whatever you customize the text effect, the size, everything, that would be just for this. And also, yeah, that's why I think it's really important that whatever the important words are, you can make them a little bit bigger. To make it look a bit more impactful properly or just understanding the lighting. But where most people get stuck is trying to learn all of this from random videos with no structure. See, no structure, so I came back again with that. So it just feels But you don't have to do the same flickering effect. You can do your own effect. I'm just telling you what works and how can you make your wheels or TikToks impactful. Overwhelming. And that's exactly why You can also just do some sort of whoosh motion like slide in or slide out or, you know, just zoom in or zoom out with the specific words. Created this new class, the cinematic cheat codes. I watch here, what happened was originally, if I had, say, for example, the subtitles here, here you can see that subtitle is here. Originally, the subtitles were here and they were coming on these text. So what I did was I selected all of this until the screen recording, and then I changed the position of just this subtitle. So that just at my screen recording, it's not really interfering with other text so that people can see the subtitles here, you can access the class for free. Yes, free. So you see when I say free, it becomes big. Check out the captions. So, yeah, that was adding subtitles. And now, if we watch the Reel again, if you want that cinematic look this is how you get cinematic look. This tip will make your videos cinematic. Today, I'm going to teach you how to make cinematic. Making a cinematic video is not a rocket science. Tracy, I'm doing a slide zoom in these videos as well. If you see the edges, there's a bit of zoom. There are a few simple things you can do to turn a boring shot into something that actually looks cinematic. Something like using foreground elements, framing your shots properly, or just understanding the lighting. But where most people get stuck is trying to learn all of this from random videos with no structure. So it just feels overwhelming. And that's exactly why I created this new class, the cinematic cheat codes where I So when I did the cinematic cheat codes, you know? Cinematic the class banner comes in. I, I just added those classic wooh. I haven't increased the volume of it so much, but we can do it again in class. The cinematic cheat. Yeah. So you see the woosh is there, but it's not really distracting the audience too much. It's not like crazy. It's not going really crazy. So all these sound effects, all these effects, they should be there. They should support the video. They shouldn't distract anything. So that's a mistake what I also did when I started video editing was. Just because I knew an effect or just because I knew a sound which would fit perfectly a sound effect, I would increase the volume the same as my voice. And that would just really make the whole video chaotic. So with all these sound effects, all these video effects, keep them in the screen, keep them in the video. But make sure that they are not super distracting. Keep the volume a little bit low. Cinematic cheat codes, the cinematic cheat codes, where I walk you step by step through how to turn any normal shot into something. So these are just a screen recording from my actual class. And right now you can access the class for free. Yes, free. Check out the captions. So this reel was 49 seconds. It can be nice if it was, say, 35 seconds. But because there is so much information in the video, I also had some 7 seconds act in the beginning. It has become long, but I've also experienced that if the reel is really impactful and really good, even if it's 60 seconds, it performs really good. But, yeah, this is how I edit the reels. First step was really to just put everything together and see if something makes sense. If it makes sense, good. If it doesn't, then I do the voice over again, or then I do my talking head shot again. Once we are done with that, then I start putting B roll. And once I have put the B rolls, then the whole story it comes more to life. And then I do the music, the sound effects, the texts. So text I always do in the end just before the subtitles, the text, and then I do the subtitles in the end. And in this process, I'm watching the same reel at least 20, 30 times again and again, just to see how can I make it better? How can I make it a bit more impactful, a bit more interesting? How can I make it something like I want to watch it on my phone again and again. Because I've edited this reel, I've exported it on my phone, and every few minutes, I just watch it because I think that it looks really cool. So you should be really proud of your work. You should really like it. It doesn't matter if the whole world is liking or not. First step is, you should really like it, and then you show it to the world. So, yeah, that's how I edit my reels. I hope you got some good value from it. Now let's move on to the next chapter. 17. Monthly Content Planning: So here what I do is that while uploading the video, I have all the videos, you know, I put them in separate folder, and then I do something like this. So what I usually do is that I would make I can also share this with you, the One Drive link, and then you can just copy and paste the structure. So what I do for my monthly content, I'll just write something here, write something here. I know that in this week, I'm going to post two. In this week, I'm going to post two. Another one, I'm going to post two, this this this. So that kind of gives me a bit more clarity that these are the content that I'll be posting, say, in the month of March, videos. Here comes the videos. I made a video about Pro Display XDR. What would be the thumbnail? This would be the thumbnail. So I put it here. Then what I usually do is that I just go to Google Docs and type everything because this video it didn't have any voice over. I didn't have any story. Here I did my story. I do the exact same thing. I just write whatever I want, put that in ChatGPT, ask him or her to make it human like. Sometimes they do, sometimes they don't, so then I kind of do it again and again. And towards the end, I have to correct a lot of things because it just sounds too robotic still. Sometimes in one go, it gets the best caption ever. So you have to really be careful because now if I just scroll and see the captions of people, is so it's so ChatGPT. So you have to be really careful not let your audience feel that way. Even if you say something just by typing yourself, and even if there's a spelling mistake, that's better than having an AI caption. But what you need to do is that you need to make sure that whatever you're writing in the caption, you have to be a bit more smart about it. For example, let's see this reel. This is a real or let's say this is the winter reel. What am I doing here is that I'm already saying, you can learn the Winters all for free. So because I told people to go to my captions. So yeah, first sentence, they know they can learn the winters all for free. And what am I also doing that I'm seeing the Winter 20, which tells Instagram or TikTok that this reel is about the winters all 20. Already know by the audio of the video, but I'm also confirming that by saying it in the captions, then I say, comment DaVinci, it goes again in the SO to Instagram that, Okay, this is, this is about the inter resolve. During those 30 days, then I'm saying the n resolve again. Of course, you don't have to spam it, but put your captions in a way that the main word, the main topic comes back again and again. Example, if I wanted to do the cinematic shots or cinematic cheat code video, I would say, two, three times, at least cinematic shots, cinematic shots, cinematic filmmaking, cinematic look. These kind of things, I would say two or three times in the caption. But of course, the first sentence, I already want people to know that this is a free course, go like comment below or do this. So, yeah, you have to be really careful with writing the captions. Of course, write it how you want. But ask also the AI app, whatever you're using to optimize it for a good SEO as well. And that would kind of explain you when did they use what word. So then you know if I should keep that word there or not. If not, then yeah, sometimes it can also sound too much spam. So yeah, just revise it again again because captions are also really important. Sometimes what happens is that I will make a reel and I've said everything in the real but in the captions, the story can be a little bit different, a bit more personal, as well. So yeah, captions are not really a rocket science. You really should make the captions what you feel like. But keep in mind the SEO side of the social media apps as well. 18. Analyse Content: So, yeah, these are the few ways that would help you to get a bit more exposure. Now it's time to analyze your content. What I would say is that if you're just starting out, do not focus too much on the numbers, and do not focus too much on how many of your family and friends are liking your post. Because one thing I learned the hard way is when you're making a content, especially if you're a business, your family and friends are not your ideal customer. So even if they like it, they don't like it. You shouldn't be too offended. You shouldn't expect it too much because in a long term, you don't need them. It might sound rude, but you don't need them to grow your business. You need authentic, unique customers that are really interested in your niche. So 95, 97% of the time people's content don't work already in the beginning. The only people you see online who say that, Oh, I blew up my Instagram after five Post are the people who actually blew you would never see an account which is growing slowly because they are not going to come in your feet. 95% to 97% of the accounts, even 99% of the accounts come in those categories. Some people either they have cracked the code or either they got lucky, their videos, they get into the algorithm, and it does pretty good. So yes, chances are your content wouldn't work in the beginning, but you have to keep doing it. You should be focusing on quality, storytelling. Not focused on going viral and not really focus on copying others because, for example, if you copied something from other people, and that goes viral, and then you have a lot of followers, then what will happen is that if you post next content, which is not a copycat of others, which is authentic Q, but then the post by which you got viral that was not you, then people, your followers, wouldn't interact with your content. And then the social media apps, they might think that, Oh, this content is not really valuable because he has so many followers, and still only two people have commented with a thumbs up, and that's probably a spam account. So that time, the social media apps might think that your content is not good. So that's why going viral is good, but it's not always beneficial in long term. For me, I have small audience, but whatever posts I do, the next day, I see crazy increase or next few days. I see crazy increase in the numbers of the views of my classes online. Touch wood. It's working out that way until now. But yeah, I didn't get early success, and I'm still not the biggest creator, but it is fulfilling the purpose of what am I doing right now? So, yes, you should be analyzing your content that what is working, what is not working, but do not be too harsh on yourself already in the beginning. Beginning is more about learning, more about learning to talk to the camera, more about learning about editing, about brainstorming, how to what topics you want to talk about, what topics you enjoy talking about, what topics you enjoy editing. You know what topics you enjoy just writing down, putting it together, what topics you enjoy even watching your own reels. So in the beginning, like, first, six, seven months is just figuring out what do you want to do with this content and what kind of content you would be making that it's also sustainable with your lifestyle. Most of us are adults. We have maybe full time jobs, and this is our side also. So we have to see most of us might have kids. So yeah, you have to see what fits in your lifestyle and how you can make it sustainable. Yes, you should be analyzing, but do not over analyze too much and really, really reply to people. As soon as you post something and if someone comments, really reply as quickly as possible because that tells the social media apps that your content is engaging. And if you reply something, do not reply with one liner. You can ask more questions so that they can reply more, and then these apps might think that, Oh, your content is actually really engaging, so let's show it to more people. So yes, that's how you analyze your content by not analyzing too much, but just being a little bit smart about analyzing it. Yes. That was it for my master class. So I hope you enjoyed the class. And yes, please give a review. That would help me a lot. Yeah, it works the exact same way. If you comment below, if you found something useful or if you have any problems with the class, comment below. So, of course, I'm happy to help you with whatever problems you have. And yeah, that would also give my classes more exposure. And please, please, please check out D resolve class, check out my lighting class that how I light up myself. And there are so many classes. If you're interested in filmmaking, if you're interested in making your videos were better, I have so many classes about filmmaking. So go check those out after watching this, and please check out the project section. I'm really curious to see what you come up with after watching this class. So until next time, thank you for watching and take care.