Social Media Marketing Agency : Digital Marketing + How to Start a Marketing Agency & business view

1. Introduction to Social Media Marketing Agency Course: Welcome to this social media marketing agency course. I'm Pooja, a Google certified digital marketer, and I have been doing marketing since 2010. During this course, we are going to focus on two major topics. First of all, we're going to learn how to do marketing and different platforms and different social media like Instagram, Facebook, YouTube. Then we are going to learn how to create a website, how to rank higher on Google, how to do e-mail marketing and much more. This was subject one, and subject to is how to create a marketing agency. A place where you can find clients and do marketing for them. So we're going to learn everything about these two topics. How to find clients and where to find Lyons, how to convince them, how to sign contract with them, how to write a contract. We will talk about all of these things besides learning more about marketing, marketing uncertainties and how to grab the attention of the people and convince them to become a customer. So, if you're ready, let's start our first lesson together. 2. Social media channels: Welcome to the first lecture on this chapter. And as I mentioned before, in this part, we are going to learn more about the different social media marketing platforms that you are going to learn in this course. So first of all, let me change the screen. Here we are. This is the place that I put all the documents for the social media marketing agency. And these are the topics that we have right now. And we're going to talk about building your agency part one. Now the thing is that before we go inside, I want to show you, you see here we have part one, then here we have part two, and here we have part three. The reason that I divided all this information into different parts is because first of all, you don't need to learn all of the information about all of the information tactics, strategies that you need for building your agency right at the beginning, for example, in some part you may think you will learn more about building your agency website. Here you will learn more about, for example, finding clients, getting clients, managing them, and so on. Now, you don't need to learn all of these right at the beginning. And also beside that, along the way, you have to improve your skills in marketing. Some of you may know a little bit about marketing. Some of you may be able to do more advanced or no, absolutely nothing, right? It doesn't matter. We are going to learn powerful strategies in each of these chapters. Alright, so come here and click on your agency part one. And here we are. So here we have some social media marketing channels. The thing is that we are not going to use all of them. All of these channels for all types of businesses, you may need it. You may need all of it for some time. But mostly, for example, several, several days ago I received a message from one of my students. And he said that I want to do social media marketing for doctors. And mostly for doctors. For example, you don't need the Snapchat, you don't need Pinterest. But learning them all will be very useful for you. And the next couple of sections we're going to talk about finding your niche. And after that, you will know more about which of these channels will be the most, will have the most use for your niche, right? The first one is YouTube. Youtube is the form of doing marketing. So what do I mean by line for? For example, you can upload long videos, one-hour video, ten minutes videos, five hours video, and everything about it is fine. People won't get annoyed. People expect to receive line format contents. But on Instagram, for example, people usually don't expect that. People usually expect to receive, for example, a short form like images or usually on videos on there one minute. Of course, right now we have IG, we have IGTV on Instagram. Using it is very helpful, but still mostly people are on Instagram to receive short format. So the next one is Instagram. And as you can see here, I wrote down showcase and highlights. You can mostly use it to show some showcases, some highlights about your business. For example, as I mentioned, the short format of content that you have available. The next one is Twitter. Twitter is that loud channel. And why, what do I mean by that? Is that you can use it a lot in a day. For example, if you pause ten times on Instagram, usually people will get annoyed. But if you pause, if you tweet ten times a day on Twitter, people expect something like that. And also there's another advantage here is that When you, you can tweet a lot, you can post a lot on Twitter in a day. You can test the stuff that you can test different poster and select the top ones. And then for example, use those top ones on Instagram or Facebook or other platforms, right? So the next one is Facebook. Facebook is the combination of YouTube, Instagram, and Twitter. So you can upload line format videos ten minutes with zeros, one-hour videos. And you can show some showcases like the ones that we have on Instagram. And also you can post a small sentences on Twitter, same as Twitter on Facebook. Now the next one is image. You may say email is not a social media marketing channel. Yes, it's not a social media marketing, but it is a very important part of any business these days. So you need to learn as much as you can about e-mail marketing. As you can see here, I wrote down, lifeblood of a business. Nobody wants to be alive without the blood inside it. And e-mail for a business is the same as that blood in our body. The next part we are going to have Google ads and Facebook ads. And these two are the engine of a business, the heart of every business, okay? So you need both of these. You can't avoid them, right? So as we go along in the course, you will learn more about Facebook ads in Google ads, and how you can use some specific powerful strategies to get real results for any business. The next one is Snapchat. Snapchat is mostly for niche markets and for some niche target. For example, you can use Snapchat and mostly for young people. And as I mentioned before, for example, for some kind of doctors, you cannot use a snapchats. There is no there's no benefit in it. And the next one is Pinterest. Pinterest, mostly people think that it is a social media which is not pinterest, is a search engine like Google. And it's, in fact, it's very useful. I know people who drive a huge amount of traffic every month to their website or their landing pages through Pinterest. So that was all about the different marketing platforms that you are going to learn more about in this course. And we're going to use them to get results for different businesses. 3. Business model: Alright, so welcome to the next part. In this lecture, we are going to learn more about the business model that you are going to follow in your social media marketing agency. So here we have some general tips. First of all, this is looked like a general picture of what you and your agency is going to do along the way. And here we have several tips, but we will go very deep in each of these tips along the way as we go forward. So don't worry if some of them is not very clear for you right now, I want to just show you the general image of what's going to happen. So the first is to have one to ten clients. So it may take a couple of months to get to ten clients. But after, after you get to ten kilo and some of the clients along the way may leave you. So you have to just try to do your best to keep up at ten clients, Alright? And you're going to charge them between one to $5 thousand per month. About pricing will go very deep. There are several packages that you have to set up. Then we will have cancel anytime policy. You will focus on local and online clients. It will depend on you. We'll talk about that later. Start the process of getting the clients will start with giving audits. Again, we will have there is a part we'll talk about all these. We will have several audits that the form or forms already you just need to fill them. So it's pretty much easier. I also introduced a lot of tools to do that will make this process easier. So what you have to do is to grow their business, bring more customers to their business, increase their sales. And when you do that, just try as many people as you can. Do your best to get as many clients as you can. So what you're going to help clients with, you are going to manage their social media accounts. You are going to optimize their website or event. Or if they don't have a left side, you are going to build a website. It's very easy. I will show you how you're going to do e-mail marketing for them. You are going to do search marketing for them, which is two part, paid and free. Which the paid version is the advertisement like Facebook ads, google ads, and the free version is SEO. You have to follow some instructions and bring traffic. So it's rank higher in the search engines like Google and so on. So this was a general image of what is going to happen next. Starting your social media marketing agency has three major steps. One of the first one is selecting the right name, cup company's structure and the website of your agency, which as we go forward, we'll learn more about them. So that was all about this lecture. If you have any question, don't forget to write it for me. And the next part we are going to learn more how you can select the right name for your agency. Well, it may sound a little bit simple, but there are a lot of important tips down there, which in the long run, it will play a major role in making your social media marketing agency successful. So if you're ready, let's go for it. 4. Name your company: Alright, so welcome to this part. On the previous lecture, we talked about a general idea of the business model that you are going to follow. And here in this part, in this lecture, we are going to focus on selecting the right name for your agency. Now you may say, Well, selecting a name is easy, but there are some elements that there are some instructions that if you follow, You are going to be more successful and safer along the ray, right? So when you want to create your age, build your agency. You want to register legally. There are two names that you can use for your business. One of them is a legal name of your company, which you will have it on all of your documents. And the other one is the DBA doing business as which you can select another name and use that name to do your business. Now there are a lot of benefits about using two names. So I strongly suggest you to use two names, one legal name and one dBA for your business. And there are some instructions that let's take a look at. Now. You can use your initial plus holding and ventures for your legal name. It I suggest you to select several names for your legal name to treat names at least because when you want to register your company, which we will talk about it in the next part. We're going to talk more about forming your company legally. They're, your work will be much easier because some of the names that you select may already exist and they won't accept it. Anyway. This is a way that you can select the name of your legal name of your company. Then do not name your company after yourself because later if you want to sell it, it really much harder. For example, the name that here I'm talking about is the name that people know the company. And the thing is that when you use two names later, you can change the dBA much easier since it doesn't have that much paperwork. So the next one is the name your DBA after your niche. So later on the next couple of me come down here. Alright? The next couple of lectures we are going to talk about. Right now we are here than we have Facebook marketing and as, and then we have finding your niche. So here we will talk more about how you should select the knee perfect niche for you, and using your niche inside your DBA, it has a lot of benefits. The main one is that when you want to speak with someone, when you want to convince a potential client. If they see that, for example, the name of your company is, for example, social media marketing agency in LA for example. If they see something like this, well, it is too broad social media marketing for what? But if you have, for example, for example, let's say you select your niche, be restaurants. And when you want to convince a client or potential client, and when they ask about the name of your company and you tell them right, it is, for example, social media marketing. For restaurants. They know that they will understand that you are focused on this topic. It will be another story. This will help you a lot there and your customers will understand much better what is your focus and how much more you can help them. The next point is that if you're dB point to what you do, you already won half the battle. These two are more or less connected to each other. So again, what you are doing or your niche is about restaurants or about doctors, what kind of directors you have to bring all of these interior name. It's gonna be very helpful. The next point is showing revolved in your DBA. Now Revolve is in business in marketing when we were talking about reward, if you have been in my other courses, I mentioned a lot because it's a very powerful element. So reward for your customer. Let's say again, you want to focus on restaurants, right? And what is the reward for restaurants? That if they use a social media marketing agency to help them, what are they looking to achieve their right? They are looking for more customers so they can make more money. Making more money or getting more customers are a reward for them. Now, if you can bring that to revert into your DBA, let's say for example, you want to name your company the DBA as customer flood for restaurants, for example, or customer flood restaurants. So anyone who hear this name, they will understand that your job is to bring a lot of customers to restaurants j, this will be more obvious, so they will trust you more. And generally your work will be much easier along the way. So these were some general tips that I wanted to point out. And there's another thing that when you want to select the name, you have to pay attention. And that is all the social media platforms that we have. So the thing is that you can use, there's a website here, I put the name here, can come here and click on it, or just write the URL yourself and name CH k.com. When you come here, you can search for a name and you can see in rich platforms, it is available there, you use it. For example, let's say, for example, the thing that we mentioned before. Customer lot. Right? Now, you see the customer flood.com is not available. Facebook is not available, twitter is not available, but YouTube, Instagram, Ready, blogger, these are available. So this way you can also check if the name that you are selecting is available on the platform that you need. Now, you don't need all of those platforms, mostly Instagram, Facebook, and YouTube. These are the main important ones for your agency. Alright, so these were the tips that I wanted to share with you about naming your company. Again, if any part of it wasn't so clear for you or you have more questions about it. Do not forget to contact me. And if you're ready, let's go for the next part, which is about forming your company. 5. Forming your company: So forming your company, there are a lot of benefits here, which you do if you register your company legally. And one of them is that when you register your company legally, you will stop procrastinating. You will push yourself forward. You will tell yourself, alright, This is real, this is getting real. I have to do this. I have to become successful for it. You start to pay some taxes for it, you start to pay, do some paperwork, right? This way it will this thing. It will push you forward. If you want to forecast in it, it will stop you, right? So this is one of the good benefits of starting your company, forming it legally, right? You will not second guess it. So when you want to form your company, there are a lot of different type of companies. But in most countries the, the common one is LLC. Now, there are lots of benefits about it. For example, if someone if any problem happened to your company, it won't touch you. If someone sue the company, your assets, the assets, which is in your name, you and your family will be protected. It would be separated from the company. So mostly in most countries, LLCs suggest that at this stage, but you can search more about it, learn more about LLC before or what is more common or more useful in the country that you are in right now. And again, in different countries there are different tools. For example, the place that I live. There are some websites, there are some companies that I can use them. They will help me to form, to register my company much easier. So for example, if you are in United States, here I've put two links here. One of them is Legal Zoom and rugged lawyers. You can come here and use these websites to register your company. Legally. They will help you, even if you need some consultation, they will give it to you, right? So the links are here if you want to have access to them. Now the next thing that I wrote down here is about the name, which we talked about it for the legal name. An example is that you can use your initials plus ventures or holdings. So the next part is a very common question that most people have in this stays and that is when you should bring a lawyer. Now, whenever you don't know something and you cannot find an answer for it, it's a time to meet a lawyer. Now, there are a lot of lawyers that you can just make an appointment and for the first session they usually won't charge. And again, in different countries it's different. But most of the time, if you cannot find something like this, you can find some lawyers and pay them by hour and just ask them the questions that you don't have. You don't need to go after very famous lawyers that they will charge. For example, two hundred, five hundred dollar per hour. Just a general lawyer will be able to help you to answer your questions regarding forming your company. Alright? So more or less that was all about forming the company. On the next part we are going to talk about selecting the right domain for your agency, which is a very important step. If you're ready, let's go for it. 6. Domain: The next step, which is also very important, is getting your domain. Let's have a look at the documents that we have here. There are some general tips that I want you to pay attention. First of all, you should know that your DBA and your domain can be the same or close to each other. So since you thought about your DBA before, now your work on selecting the domain would, will tell bit easier. Now, there are, as I said, there are some tips that I want you to pay attention. First of all, use reward or your profession inside your domain. For example. The bad version of it is social media marketing group, which you talked about it before. And the good one is, for example, dental digital marketing. For example, dental digital marketing.com. This way people will understand what you are doing. What is your niche? What topic are you? Are you, is your company focused on and so on. The next tip that I want you to pay attention is that the domain that you want to select should be simple and understandable. What do I mean by that? Some people go after some difficult names that not everyone will understand them, or some complicated names. Just make it hard to select the smallest, simplest words that you can use. For example, a way that you can test it if you say this name to a ten years old or a nine years old person, both of them will understand what are you talking about? So don't try to use some complicated names inside your domain. So the next one is one having one dictation. Now, some words have several dictations, for example, dear and near, right? You can write it down with Diabelli or EA. This way whenever you want to give you a domain to someone, they will ask you, alright, I have to write it with, for example, devil E or with EA. So this way, it will be much easier to remember for others. The next thing that I want you to pay attention is that ending and the beginning of each word. Inside your domain. For example. Here we have marketing and group. So if you use these tours inside your domain when they want, when people want to write it, they have to write marketing group after each other. And then there will be two G. So it will be, it will make it a little bit complicated. So it is better to avoid these kind of wars, for example, digital and for example legend, both of them, this one end with L and this one starts with an L. So people have to write double L here. So it's making it a little bit complicated. Another thing that is important when you want, when you selected your domain, you have to buy by the.com and beside that by dot orgy and dots. The reason is because there are lots of reasons. The main one is first of all, you don't want others to have it. And also later if you want to do other things connected to your business, connected to an agency, for example, you want to start a charity connected to your agency. You can use.org or.net as you see here. There is another useful tip that I wrote here at the last paragraph on this document. And that is when you want to purchase your domain on any website, they usually offer you privacy, which is not much. It's cheap, but I suggest you to have it, get it. Well, first of all, privacy is having it is much better. And display. People cannot find out who owns this domain. What are the contact information? For example, several weeks ago, my brother both domain. And he told me after I bought it, I received a lot of calls for several hours and people call me and they said, Well, we want to design, for example, design a website for you. And the thing is that my brother is not a famous person, is just a normal guy. So he just bought a domain and he received a lot of cars calls. So finally, he told me that I turned off my phone for a day to avoid all of these calls. In general, getting the privacy is much better. I suggested I do it myself all the time, right? So this was some general tips about getting your domain. If you forget each of them, you can come back here and have access to all these information. So that was all about this lecture. If you are ready for the next one, which is the takeaway of this section, then let's go for it. 7. Take away: Welcome to this part. So I am creating these takeaways for you to make your work much easier later if you want to review what we had talked about, allowing each section, you can come to the last part, last episode, which is the takeaway and review all the information together. Let's take a look at what we had learned during this section. So in the first part, we talked about the different marketing platforms that you are going to use. Youtube, Instagram, Twitter, Facebook, email, Google ads, Facebook ads, Snapchat, Pinterest, and each of them is specifically for some purpose. You can come back here and read them. Then. We talked about the business model, getting one to ten clients. What you have to do for your clients is to manage their social media accounts, optimizing and building their website, doing email marketing and search marketing, which is about bringing their website or their contents ranking higher insertions. The next topic that we talked about is about was about selecting the name of your agency. It had two parts. A legal name and doing doing DBA, which is doing business as, which is suggests, to select two names to go with this structure. It has a lot of benefits for you. One of them was that later if you want to change the name of your company, that if you have a DBA, you can change dBA. It is much easier considering the paperwork and also use named Chegg.com to check if the name that you are selecting is available on all mark on all social media platforms. And then we talked about forming legally or company, registering your company. You can use some websites. If you are in United States, you can use LegalZoom or rocket lawyers to register your company, if not, most countries, as service like this is available, right? Then we talked about selecting the right domain, which inside your domain, it is suggested to use the revolve or your profession, like for example, dental, digital marketing. Then it is very good to use simple words and understandable of words. The next tip is to use one dictation words and avoid using the word that the ending letter and the beginning, the first letter is the same like marketing group, both of them starts with G. One of them ends with the G and the other one starts with a G. That was all about this section. And let's go for the next part. 8. Facebook ad types: Facebook ads type, there are different types of Facebook ads that right now, for the beginning, let's take a look at them. Let's learn more about them. And the next upcoming lectures we'll focus on creating ads and using some specific powerful strategies for Facebook ads, right? So here we are. The Facebook ads types. And generally, first of all, Facebook will change this over the time a lot. Okay? So maybe right now that if you go to Facebook ads, you will see some other, these things will exist, but Facebook may add some other types too it, or also they may change, they may move these elements to other columns. But in general, the whole concept stays the same. So the first one is brand awareness, which is good for new businesses. Here it is. First of all, if you know all of these ads type, if you have used some of them, you can skip this lecture and go for the next one which will focus more on advanced strategies. But if this is new to you or you just want to review it, It's, the lecture will be very helpful for you. The next one is reached, which is here, which is also good for high budget. For massive companies, you need to have, for example, more than usually more than $100 thousand budget, it's more useful to reach. Then we have traffic and the next column. And it is for sending users to our websites for different purposes. Which along the way on the next, next couple of lectures, we'll talk more about traffic. Then we will have engagements, which is the post engagement. And also you have to know that the engagement on images on Facebook is much more and the more is the engagement on each post, the more organic traffic. Organic traffic, organic engagement it will have. So, for example, you can boost a post on your Facebook page. And beside that, we'll increase the engagement using the ads. It will increase the engagement with organic way. I will show you all these steps. So the next one is app installed, which we will not focus a lot on it. Then we have video views. We will learn a powerful marketing strategy. The name is 30 club, then we have lead generation. Here it is. As you can see, it is good for using in funnels. For example, grabbing the email of users, then do e-mail marketing, then try to convert them from users to customers and so on. The next column we have conversion, which is good for online surveys. You sell something on your website. This way you can understand if the user that you have sent to your website, to your store, did they buy the product you are offering or not? Or for example, the day till what states did they go? For example, the checkout page, Add to Cart page, this kind of things you will. The conversion is more useful for that area. The next one is store traffic sending, which is about directing people to a local store. We have catalog sales. Again, we will not talk about, we will not focus on it a lot. Alright, so in general, that was the different type of advertisements that we have on Facebook. Also, there are three strategies to connect Facebook advertising to in-store sales, right? To increase the ROI. We will talk about each of them along the way on the upcoming lectures, but very short, I will tell you the titles using Facebook offers for trackable deals. In the introduction we had it here, we will use Facebook offers to increase the sales of, for example, any businesses, especially you can use it for local stores. And we will talk about this there. I read, I wrote down some inform additional information if you want to know more about them right now, then we will have track actions to your clients websites and which it is about retargeting and pixel that we will talk about it, I think in the last section, last lecture of this section. And then finally we have using e-mail marketing offers, coupon code or password marketing. Again, we will talk about this later. So that was a general picture, a general image of Facebook ads right now. And on the next lecture we will talk more about the first steps that you have to take to create your ads. And then some strong and powerful strategies in Facebook ads. If you're ready, let's go for the next part. 9. Facebook ads steps: Alright, so Facebook ads, let's, let me just quickly switch the screen, and here we are. Now the thing is that in general, when you want to create an ad, maybe you have this experience before that. You want to create an ad just for your page. And what I want to tell you right now, you won't go there. But for this purpose, to create, to build a social media marketing agency, you need to create a Facebook business icon, right? So let me show you in general, when you are in Facebook and you are an admin of a fan page, you can, before it was like that you had to come here and click on this arrow to create an ad. But recently, Facebook chains it is here on Create. Click on it and you can create a page, you can create an ad group. And even so, you had to click on add and create yet. But now it's different since we are going to talk about social media marketing agency. Alright, so what you have to do is to click on this link here, business.facebook.com. You will come to a page like this. There are some information here if you want to look out, but in general, you have to create an account. So this way, we are creating a business account, you will be able to have, to use one icon to have access to multiple advertising accounts for different businesses. Alright? So when you create an account, you will come to a page like this, which all the information, all the icons that you have will be available here. And same as before. At the top left side, there is a menu. Right now we are on business manager in normal. When you are in phase, we can, we want to create an ad. You don't have a business manager here. So whatever we are going to use and we're going to learn in this section about Facebook. Ads on Facebook marketing will be within this menu that you see here. On the first part, we have planned Audience Insights and creative hop. Then we have Business Manager, Ads Manager, which as we go forward, we'll talk about them here. We have measure and report, which we have analytics. We have, for example, pixel, which is for retargeting. Then we will, again, we'll talk more about it in upcoming lectures. After that, we will have assets, which is audience's images, catalogs and so on. And we will learn more about them. And then we will have settings. So normally when you come here, you don't have any accounts, you don't have any add icons or fan pages and so on. So what you have to do, you have to connect your business manager to your fan pages and to your ad icons. So what you have to do, you have to come here and click on business settings. Another page will open. Here. You can add more people to this business account or have partners. On the left side we have this Menu then, for example, here you have pages. You can add more pages to this business account. And then we have add icons. This is the one that you are looking for. So you have to create an ad advertisement account. So you have to come here, click on Add icon, and then click on Add and select, Create a New Ad account. You have to add, follow the steps, add the information which Facebook needs, and then you will have your ad account and you're more or less ready to create your ad on Facebook. But before that, there are some other stuff here that you can go through them. For example, here you have Instagram icons. You can connect the Instagram icons that you want to this business ad, business Ad account. And there are other things here like payments, Security Center and so on. So the next thing that you have to do is add billing settings, okay, you can come here and click Select billing, or you can come here and select payments and add a payment method to your ad account. Alright, so these are the general steps that you have to take to be ready to create your first ad for any pages that you want to do marketing for, right? So I wanted to combine this two lectures at the beginning, but I have decided to separate them because the next one is going to be very long with it and it has a lot of details. So I decided to separate the first couple of steps you need to take before you create the ads with the one that we actually create them. And I will teach you the advertisement strategies that will change the game for you. Alright, so that was all about the first steps that you have to take to get ready to create your ad. And on the next part, we are going to learn how you can create a successful ad on Facebook with some powerful as a strategy. If you're ready, let's go for it. 10. Facebook offer: So the next thing that you are going to learn here is Facebook offer. Now, some people mix Facebook offers with contests. They're a little bit similar but unconscious. We are giving away something and for example, grabbing ME leads. But on Facebook offers, there is an event. For example, let's say you have 20 per cent sales on all of your products or on some of them. And for that, you have to create a Facebook offer. So let me switch screens. Right here we are. Facebook offer. And the place that you can have access to find the offers is go to your Facebook page. And when you want to write a pause here, you see it is written offer. Click on the offer. And it will open a special window for it and it will show you how it will look. So first of all, select the type of your Facebook offer. According to the event that you have. You have a discount amount, discount free shipping by X, get Y discount and things like this. According to this, you can edit some features. Now let's say we select discount person, right? How much per cent? You can show that here as well. Now, write down a headline for it like something, something between 34 words that explain what this contest is. About 20% of your product. For example, these type of shoes, right? And then select the time when it starts. When it ends, it starts, for example, from now and ends on the time that we selected. And also easier is it online or in a store or both? You can select that and you can add some promo code here if you have any. And also you can select a special call to action button. Right now it is unsafe, meaning people see this offer and they save it. And if they don't really meet, if they don't use this offer later, before it ends, Facebook will remind them that, Hey, you wanted this offer and it will end soon. So use this offer before it ends. There are some other steps like send the message, get direction called now and so on. Some of them are off. For example, let's say you want to activate shop now, here if you select online, then the call to action shop now will be available. So people would see this offer, they click on Shop Now and then they will do it, will direct them to the store right? Under it you can add the description, which I suggest you to add the description, it will have some additional information. For example, you can add that customers feedback about your product. The product direct was fantastic. Hi, there. Again. Now, don't use fake reviews. Obviously. Any business have some costumers and that caused those customers have good and bad reviews, selected good reviews for that and put it here. Or if there is another thing that come to your mind that you think it's gonna be more effective. You can use that the other sentence, alright, so generally, this is the Facebook offer and also use the same strategy to create the image for the Facebook offer. The strategy that we use on the previous lecture, we went to Canva, we selected our product, write down how much customers can save using this offer. And what is this offer about just in one to three words. Write it on the image and also don't forget to use where is it? The text overlay tool from the Facebook. Okay, don't write down, for example, to four lines on the image and then upload it because when Facebook see, okay, there is something wrong with this image when you upload it here, for example, there, the quality of your image ad is low. Facebook will show it too few amount of people, right? So be careful about that tested here before you upload your Facebook offer. Now the thing is that when you create your Facebook offer and you upload it, if you pay attention under the post that you create, there's a button introduced and boost do not use that button, right? The reason is because when you click on that button, it has some small settings for creating the ad and the rest of it, Facebook do it itself. And usually it doesn't do a good job, so the result won't be very good. So after you publish your offer, go to Ads Manager and create an ad for it, and select engagement type, right before we talked about it here under consideration, come down here. And it is engagement. It is doing the same thing as the Boost button on your Facebook feed page. But the difference is that here you will have access to all the settings. You will be able to select the placement, they create the right audience for it and so on. If your business is online, use audience insights to target the right audience. If it is local, you can target the people in some specific radius. And That's all this way. For example, let's say if you want to do marketing for a restaurant and you have a special launch offer, you can target people who are in the some specific radius and working for some specific companies. You can target them and show the add for example. And also you can select the time for it from what time to what time you want to show that it is at the scheduled part when you want to create your ad set, alright, at the last part of the ad set, you can show the add for example, during from morning till before lunch to the PR till evening until the workers are working. And this way you can attract those workers, those employees, to get to the restaurant and redeem that launch offer, right? So that was all about the Facebook offer. And the thing is that don't just spend your time listening to me here after each lecture. If it is, if you have a complicated lecture, something like this, spend some time to practice right now, go to Facebook, create an offer. Imagine in your mind and alright, I want to do marketing for this kind of company and go to canva, create a good image for it. Come back here, go to your Facebook page, create a good offer for a test everything, play with the tools there. This way. The things that I'm telling you want just vanished from your mind after a couple of hours. Alright, so the more you practice, the longer disinformation will stay in your mind. Right? On the next lecture, we are going to talk about viral video strategy. It's very powerful and it has a lot of benefit in attracting new users into the business. Alright, so that was all. Don't forget to practice. And let's go for the next lecture. 11. Viral video strategy: Alright, so welcome to the next lecture. In this part, we are going to learn viral video strategy, which is extremely powerful and useful. So the previous lecture, we talked about Facebook offers and here we are viral video strategy. Now the thing is that inside this strategy, there is another strategy which is called Three 0 club. And as we go forward, I will point out, what do I mean by that? In general, we have three steps that we have to take in order to receive benefits from this strategy. So here we are on the step number one pill per video connected to the business with a reward or offer, right? It depends on your goal. Now the thing is that here in this strategy, we are not talking about how you are going to create a video, right? We're not talking about the video quality, the mixing, or we're not going to practice things like that. But in your video, must follow some instructions. In a moment I will share with you. The first one is that this kind of videos that we are planning to make them viral, either they must be emotional or informational. Informational videos are, for example, things like how to do this, how to, for example, ten steps to accomplish this task. Three secrets about this, right? These are all information on videos and emotional videos are the ones that focus on the emotional part of each person. And after they watch it, they are touched and they want to just share the video with their friends and so on. In a moment, I will show you an example. It has to be connected to your business. So if your business is about, for example, it's about a bakery. Don't share an emotional video about giving cash to a homeless guy. Alright, you can change it this way that for example, this bakery cook some food, some cookies are some cakes. And give this to the people who are hungry and so on. You can create this kind of videos. But in general, it has to be connected. There must be a connection. Don't share just for example, your businesses about electronics and show videos about food, for example, don't need go that direction because the result that we are going to receive, you won't receive it that way. Then you must have the video file on your PC or your laptop. The thing is that what we are talking about, It's not sharing a link of a video on Facebook. You have to actually have to upload the video, the video files, and you can use some generic videos which don't have any license. Alright, so let's say the business that you're working with, they don't have the ability to create the video. They don't have the budget to create a video like this for this kind of add what you have to do. Online. You can find tons of videos that they don't have any license and you can, you can use them for free. All you need to do is to either do it yourself or find someone who makes the videos. Alright, so let's watch a great example from 1997. And in that time, even though that there was no marketing like exists today, Steve Jobs managed to do something like this. Alright, so I put the video here, you can watch it yourself. And let me turn on the sound here. So here's the video. Here's to the crazy ones. The misfits, the rebels, the troublemakers, the round pegs in the square holes. Now as you can see, the thing is that all of these videos are genetic videos. They don't have license. You can take it from, for example, news or somewhere else. Apple in that time created this ad. And as you can see, after all this time, it is very powerful. And if you can create something like this today, it's going to change any business. Now the thing is that you see it's just a couple of videos, some generic videos from without license from anywhere. And we'd just normal music and a voice-over. And I think most companies can accomplish something like this today. This is not something crazy or very expensive to create. Even you can do this yourself. There is a software that you can use. Which is very, very powerful for video editing, but it is not so professional or advanced. If you have absolutely 0 knowledge of video editing, this software is going to help you a lot. It's very easy to work with. You can watch a video, simple tutorial on YouTube for ten minutes and start using this software quickly. I also edit my videos of this course of these lectures. I edit them with Camtasia, right? So we just spend a couple of days learning and practicing how to use Camtasia. You can easily create some video like this that makes some generic videos at a music ovary. And we speak over someone who speak about something, something like that. It's very simple to do. Now, this was just an example. You can search for it, you can come up with other ideas. I just made a suggestion here to make your work a little bit easier, right? So that was all about the first step. Then what you have to do, you have to publish the video on Facebook. And if you have anything in your mind, write a caption, you can do it. If not, it doesn't matter. Later you can add add the caption. So that was all about the step one. Step two, create an ad for the video. Select video views as the type of your ad. Here we talked about it. Here it is. This is the video types, and here it is video views. Alright, so for this ad you have to select video views more or less. It is similar to engagement, but it has its own advantages for videos. Then select the countries that speaking and understanding the videos language. If the language of your video is English, don't advertise it in other countries which they're speaking other languages, alright. For that, I usually for English videos. This is for the time that you're competent that you are creating ads for is not just a local business, is online. They can have sales from all over the world. Use United States, United Kingdom, Canada, Australia, and New Zealand. These five countries I use it for creating ads from my businesses mostly because it is focused on a specific location. It is all over the world and we can have customers from any countries. Use these five countries for my ad. Now, write the keyword connected to the video and your business. Use suggestions until it reached the ten, up to 20 million people. So if you remember at the right side of your ad, it shows how many people you can read through this ad. It should be something between ten to 20 million. And then you want to select the keywords. You select. For example, write down 510 keywords and click on sign in front of it, there's a word is written suggestions, right? Click on suggestions and it will suggest you other keywords connected to what you have written down. Then after that you have to select feed pays for the placements. So don't go after the side columns or other marketplace or other things like that. So just show you a video on the feet page. Now the thing is that I don't think I wrote it down here. When you create an ad for the feed page and your ad is a video, the thing is that people when they are scrolling down, when they see your video, they don't hear any sound from it. Sorry. Take this out. They don't hear any sound from it. Okay. So the thing is that your video must have subtitle Under the case. So when they're scrolling down, they see, alright, they, they will, they should be able to read the first couple of seconds and if it attracts them, then, alright, I'm going to click on this video. And all. It is, a nice video, right? So try to add a caption subtitles for your video. The next thing is that select set the pricing, set the budget $5 a day, and let it run. Now, the result per view has to be less than $0.01. If you run your add an after one or two days, you see that it is more than this number. The price of one single view, stop your ad, change several things inside it. Maybe edit, maybe change the intro of your video, maybe change the way you created your ads. Change the keywords, change the location, worked with these things until it's go on there one sense, now, before I mentioned 30 o'clock, our goal here is to reach to this number, right. Paraview, we have to expand this number or less purview. Now, how we can get to this, the thing is that as you run the ad over the time, when people like your ad, when people like your video, they will share it. Let's say I see a video. You created an ad, you uploaded the video and I see it, and I like it. So I share it. I like it. I leave a comment maybe and I share it on my feet, on my profile. Then let's say I have 500 friends and from those 550 of them saw the video, right? So simply one single view, you added 50 other views tweet, right? So the way that you have to calculate, so you can be able to get this number, is that you have to consider organic views as well. Alright? So you have to calculate this and see, alright, the video had, for example, 100 thousand views till now. And we spend, for example, $60.50 dollar, right? You have to make the calculation yourself. Now, the third step is the part that we actually receive result. So when you see that your video is responding very good and the numbers are looking good, you can add a caption to your video. Write the post, right? For example, one or two lines above it and direct people to a landing page value capture leads. Alright, you can, for example, click here to join this contents. Click here to get a free, something like this. Click here to anything. You have to come up with an idea, right? Caption, write something and direct people to your website. Even if you direct people to your website, that's fantastic, right? There's another way that you can create a custom audience on Facebook and say, alright, I want to target the people who watched Seventy-five percent of this video. And I want to create another ad and just target them. These people who watched more than 75% of your video or more likely, into your business, alright, so you can start to work on them. You can show different ads to them to bring them into your business. So for example, you can create a contest, add, and target the people who watch seventy-five percent of your video or 100% off your video, these people are more likely to convert. So let me show you how you can create a custom audience for your video here, right? So all you have to do is to come to Facebook Ads Manager and click on the Menu right at the top and select audiences. Alright, we are here right now. When you do here at the top, it is written Create Audience, click on it. And it is written custom audience, select custom audience. And you don't have a lot of options. For example, you can select your Instagram page, let's say has 10 thousand followers you can select here and target those people who engage with your business with your Instagram page for the past 30 days, for the past three months. Alright? So remember this part in general. You can use it, but we are going to use right now is this one, video? Use Facebook sources. So select video. And here you can select a k, people who watched, for example, 95% of your video. And then click on Choose video, select the video that went viral. And you can select the days. People who watched it during the past three months, during the past two months, alright, write a name for it, and that's all. Click on Create Audience. And later when you want to create an ad at the place that you want to define who is your audience. You can use custom audience. You can just select this audience and your ad will go only for these people. Alright? So let me see if I miss anything here. We talked about almost everything, right? So that was all about about viral video strategy. And again, if part of it is not understandable for you or you have any question, you can contact me or you can go over the lecture again. And the next part, we are going to talk about retargeting, which is extremely useful. And every business out there must do retargeting k. It's very important, it's very powerful. And on the next lecture, we are going to learn how you can do it. If you're ready. Let's go for the next part. 12. Facebook retargeting and pixel: First of all, what is retargeting? Screens? So retargeting is when we target someone who already knows about your business and visited your website recently. So when people come to our website, when we direct people to traffic to our website, the moment that they come in, imagined that they named go into a list and later we can create an ad and target that list. You have seen this a lot on the internet, you visit a website, then you go, for example, in YouTube, boom, you see the ads of that website. You go to Facebook, you see the ads of that website. Alright, so this is called retargeting and how we are going to use it. Now, Facebook has a tool which is called pixel. Facebook pixel. Using Facebook pixel, you will be able to track who ever visit your website. Alright, so how we can create and use Facebook pixel. So all you have to do, It's very simple and all you have to do, you have to come here on, click on the menu above here, and go to pixel. Then on the next page. On the next page, now come here, click on add new source. If you don't have any pixel right now, I think right in the middle of the screen, there's a button written down, create a Facebook pixel, but it doesn't matter at the left side. Also, as you can see here, add new data source and Facebook pixel. Now, you all you have to do is to just follow these steps, write down the name of your website, and follow the steps. Alright, when you create your Facebook pixel, you have to install it on your website. Now there are several ways. Facebook will give you a code, several lines of code. You can copy, paste it on all pages of your website. Or for example, if you are using WordPress, same as me for your website, you can use official Facebook pixel plug-in. Click on it, I put the link here. You can use this plug-in and install it on your WordPress dashboard. And the thing is that after you install it, you have to go to settings. And then Facebook pixel. There, there's a part, there's a place that you can write down your Facebook pixel Id. Alright, there is a 1520 letter code, which is your Facebook, which is your pixel id. You put that there. Then Facebook start to track everyone who visits your website. And after that, when you created your Facebook pixel, when you installed it on your website, the thing is that you can create an audience based on that. So you can come here inside audience. Here, assets, audiences. And this time, again select custom audience, but this time select website traffic. So here, when you select website traffic, click on this arrow and select your Facebook pixel. And you can select all visit to all website visitors who came to your website for the past 30 days, for the past 90 days, right? You can create an audience here, select the name for it, and save it later. You can create an ad and on the audience part, select all your website visitors and show this ad over and over to them, right? This is how when you go to a website and then you come back to Facebook, you see their ad. They do the same thing which I explained to just now. Alright, so this is one thing, but there is another thing. Let's say someone come user come to your website. Let me make myself a little bit bigger. So a user come to your website, they go to a store, they see your products, and they click on one after they liked it a lot. They click on, for example, buying. Now they go to the checkout page, but then they close it. They don't go to the next page. They don't go, for example, let's say after they buy them product, you will direct them to another page, like for example, thank-you page. They go to the checkout but they don't visit. Thank You. Page what you have to do with them, right? These are the people who wanted to buy the product, but for some reason they didn't. You can create an audience, target exactly these people and show them the product that they wanted to buy it. But they didn't say create an ad, showed them this product over and over until they convert. Alright, so what you can do with them. Here we are in the audiences part and again, click on Create Audience, custom audience website traffic, right? So what do you have to do now before we selected all website visitors right? Now we don't want to target all website visits. We only want to target people who come to checkout page, but they didn't go to the Thank You page. So I'm going to write people who visited a specific VIP pages, right? And write down the URL.com slash checkout. So people who visited checkout page in the past 30 days. But also I have to add another route. People who didn't visit the checkout page, right? People who didn't visit it. Thank You page, meaning they didn't buy the product. So Priya.com slash. Thank you. Right here I define that. Target. The people who came to my website who visited this page, but they didn't visit this page. And I can select the name people who, for example, people who visited the checkout page. And I create another ad and select on the audience parts, select this one and target these people and show them another ad over and over until they get converted, right? So this is how you are going to retarget people in some specific way. And also there is something, for example, before we talked about it in the advertisement type on Facebook via, here we have convergence now con, conversion. You can say, I am going to pay if people get converted, if people buy something from me, right? If people sign up on my email list, alright, so how we can do that? You have to create a custom conversion on Facebook. Here we are on the Facebook pixel. On the left side has written custom conversions. So click on it, click on create customer conversion. And now you have to define what do you mean by conversion, right? So first of all, for those of you who don't know when a user do what you want them to do. If, for example, they sign up to our email list, if they buy the product, we call it in marketing, we call it that user is converted or conversion. For example, if 100 people visited your website, visited, for example, you're a store, but only ten of them buy your product. The conversion rate of your website is ten per cent. Okay? So here we have to create a custom conversion, meaning that, for example, here, select all traffic and say, for example, before you said that people who visited the thank-you page, they already bought a product. Alright, so I'm going to select equal and write down Priya, a t.com slash. Thank you, Right? It means that it will just target. It will just track the people who visited this page. If some use, if any user visit this page, it means they bought our product. You can add other rules as well. You can define a value for them. Let's say the minimum or let's say all of your products on the website is $10. Write down, for example, $10 and select a category what it is, for example, checkout and write a name for it. And then when you want to create your ad and want to select the type select conversion. And when you are creating your ad set, right at the down I showed before I mentioned it. Let me quickly show it to you. Right now. Come to as manager, Create. And here we are in as, let's select conversion, start over conversion. And we'll select a name for it will continue. And if you come down right at the end, k. Now, this is a conversion window. If you select, if you create a custom conversion, here it will appear and you can select it. People who follow these rules. Alright? And then you see optimized ad delivery is on conversion. It can be on landing page view, say people who view this page are converted to for me, right? So, or there are other options. But right now we're focusing on conversions. So select conversion, and the rest of it is going to be the same. Alright, let me see if I miss anything. We talked more or less, we talked about everything also in Facebook pixel. Where is it? Here? You see the NLTK of your website from Facebook pixel. Who visited your website? What did they do? And so on, right? All about retargeting and Facebook. Spend some time right now, practice the things we talked about. Goto, the Audiences section creates some cost custom audience. First of all, create a Facebook Pixel and install it on. If you have any website right now, use it Also if you use other platforms like for example, weeks or a Squarespace, they have, they should have a place for Facebook pixel, for Google ads to paste the code, right? So you can say, if you don't know where it is, search for it on YouTube. There should be videos that tell you where you have to paste the code for Facebook pixel or Google ads on your website using their platform, right? So practice what we've talked about, otherwise you will forget it in a day or two. And again, if you have any question, write it for me. On the next part. We are going to quickly review the important things we talked about during this section, the general takeaway. Alright, so if you're ready, let's go for the next part. 13. Introduction to find your niche: Welcome to the next important section which is about finding your niche. During this section, we are going to learn five steps to find what you like the most, what is the most suitable niche for you, then we are going to learn more about what is profitable, which is accessible while you, which is around you. And then finally, we are going to select the niche and how you can master it. So if you are ready, let's start our first lecture, five steps to find what you like the most. 14. Five steps to find your niche: Alright, so the five steps that will help you to find the suitable niche to according to your characteristics, according to what you like, right? Before we begin. First of all, why do you need to find your niche? Why you just can't focus on marketing on all topics. Why you need a specific topic, specific niche to focus on? Well, first of all, marketing, if you want to do marketing for other businesses, You cannot do, for example, marketing for restaurant and do it for a cafe, didn't do it for a store, then do it for closing a stored into it, for example, for some online business than do it for an educational, for example, school, something like this. You cannot do this because it is a very broad topic. And why I say you cannot do this because each of these topics has a lot of tips, techniques and strategies, insight them. And you have to figure out them. You have to learn more about that. You have to understand the business first, then you will be able to grow a business. So that is why when you select some specific niche, for example, dentists. And we have a lot of type of dentists. What kind of dentists? Dentists who is working on this topic or this field or that field that is also important. For example, let's say you select, you want to focus on some kind of dentists, alright? And along the way as you go forward, you have to learn more about their business. You have to learn more about what the customer wants, what the customer needs, okay? You have to learn more about what your clients can do and can't do. These are the things that when you focus on a niche, you get a master at them. And after sometime when you look at the business, when you look at it, for example, dentist, you can tell that person, Hey, your business has these problems and I can easily fix it for you in couple of months, right? This way, you will be more successful in your job doing social media marketing. And you will be able to grow your clients businesses much better, much faster. So in general, you will be more successful. And after that, maybe it takes a couple of years for you to get master at one topic. After that, if you wanted to work on another topic, you can start that as well. But my suggestion to you is that find a niche focused on it and learn everything about it and master it. And later, after you did all these and you became successful in that part, in that field, then if you want it to go after another niche, you can do it, right? So let's take a look at these five steps. Here we are in a finding your niche. Here. This is the third part, and this is what we are going to talk about right now. So several years ago, I learned this system, this five question from my mentor and helped me a lot to find what is really suitable for me, what I can grow in. And today in this lecture, I'm going to show these questions with you so you can think about them and find out what is mostly suitable for you according to your character, right? So there are five questions here that you have to think about and you have to find an answer. So the first one is, what did you grow up around when you were a child? What did you grow up around? What are you doing at that time? For example, if your parents were teachers and they were reading all the time and you saw them and you liked books a lot and you started to read at that time. You grow up around books. If you, for example, if your parents or someone close to you, a musician, they were playing guitar, piano or something like this and you learned it and you liked it so much. You grew up around music. So what I want from you right now, as we go forward, as we read each question, try to think about them. On the next part, you have to go very deep and find the answer exactly to this question and write them down. Alright, but right now, just try to think about them as we go forward. Alright? So the next question is that, what have you been doing over the past ten years? Okay. So maybe you grew up around music, but over the past ten years you were working as a salesman, right? You are working as the writer, you are working as an actor, you are working as a designer. It is important because you have experience in that field and you can use it to grow yourself. Alright, so the next question is that, what did you like to become when you were 15 till age? 18 years old. Okay. So when you were 15 till 18, but when you wanted to think about your future, what did you like to become? Okay. Did you like to become an actor? Did you like to become a salesman? Did you like to become millionaires? Like to become an investor? What did you like to become? Try to think back and remember exactly what the what was the most important thing that you wanted to do over the next 1020 years. Alright? For example, for me, I like a lot to create something new that has a positive effect on people. I just knew that. And I hate it to do other things. That it didn't have this feature inside it. I want it to do something which help people and help them with their life, help them with their business, create something from scratch. This was what I really loved at that time. Okay. So the next question is that what can you and like to talk about when you are not working? Imagine you went out with your friends, It's weekend with their friends, family, relatives. And they're all listening to and you want to speak about some topic. What is the most important topic for you that you can just stand there and speak for several hours and you're perfectly good at it and you can do it easily. What is the topic? For example, for me, I can talk about business a lot. I can talk about lifestyle a lot, right? What is that topic for you? So the next question is that what your enemies will complement you aren't people who hate you, people who are not your friends, people who don't like you. What if they want to talk about you, what they will complement? You aren't thinking about that. Maybe you heard this before from someone that alright, this guy is, I hate him, I hate her. He or she is like this. He or she is like that. But for example, he knows how to do this. She knows how to do this, okay? Try to find out about these answers. These are important and will help you to find something which is perfect for your character. So that was the five questions that you need to think about. If you're ready, let's go for the next part. 15. Assignment for niche: Alright, so welcome to this assignment for this section. And under purist later we have talked about five different questions and now it's the time for you to answer them, right? So I repeat the question one more time. The first question is that, what did you grow up around? Second one, what have you been doing over the past ten years? Third one, what did you like to become when you were at the age of 1518 years old, then what can you and like to talk about when you are not working? For example, at weekend with friends. What your enemies will compliments you on questions, and I will see you on the next step. 16. What is profitable: So the next important thing that we have to talk about is what is profitable. Now, there are a lot of topics around us, things that you may like, things that you are passionate about. But according to this business, according to creating a social media marketing agency, it is suggested to focus on topics which are more profitable because one of the goals here for you is to make money as well. So I have done this before that I was passionate about some topic and I created a product for it. Like for example, I created a course for it. I released it, and there wasn't that much demand. Alright, I spend a lot of time for five months on it. And finally after that, the result wasn't so good. And somehow it was Intel bit frustrating. And I don't want the same thing happen to you. So it is better for you that when you want to select a niche, select a topic, a field that when you want to look for clients, those clients are already making some money so they can hire you, pay you good money. In the long run, you can change your life, you can grow your business, you can get to your goals, and so on. Okay? So there are several things that will help you to find profitable topics, alright? So what businesses are around you that are successful? So I know that it may sound a little bit obvious, but it is not. A lot of people miss it. Look around you when you go out, when you're speaking with your friends, when you are, for example, somewhere with, for example, in a seminar, in a meeting, try to understand or their businesses try to gather more information, learn more about them when you are when you have free time, go online and search for it, okay? Try to find out how much people homeless, these businesses around you are making money. Are they making good money, bad money? Are they profitable or not? For example, here, I know some places, some, for example, binary, they are making huge amount of money each month. They are very profitable. Their business has a lot of space to grow. So when I come in, I can add a lot of value to their business. Alright? There are some other businesses that they think they are going to make money, but after some time you will see that they can and they will go out of the business. It is like investing. You have to find the fields that if you invest in it later on, you will receive the result that you want, okay? So try to pay attention more. It is not like before that you go out, you speak with others and you don't pay attention right now if we want to get result, if you want to create a successful social media marketing agency, you need to be careful. You need to learn more, you need to pay attention, gather more information from everywhere that you can. This is the first one. The next step is to ask people around you when you are speaking with your friends. I have done this a lot more enjoyable type for me is that when I see someone, someone knew some of my friends, we sit down, we start talking about business, we start talking about different ways, different strategies that he or she learned recently that I don't know about. We share these kind of things. You should do the same you should when you are spending time with your friend. If you didn't do this till now, it's a good time to begin. When you are speaking with your friends, with your family, with your relatives, especially with people who are successful in what they are doing. Try to gather more information, try to learn from them, then maybe no one or two strategies that will help you in your business. Okay, So this is the second step and the last one. You can do it online because part of the social media marketing agency is for you to find online businesses. Maybe you are living in Asia and you want to find client in North America, okay? You want to find clients in Europe, right? So you can search online to find out more about the top businesses that are making money in the world right now. This one is very easy. All you need to do is to spend some time and search online about it. Okay? So this way, you will be able to create a list of topics, lift a list of businesses that are making good money and they can pay you as their social media marketing agency. Okay, so create this list, keep it with you. And then the next part, we are going to select what is suitable for you. 17. Select your niche: Till now we worked on two different fields. The first part we talked about the things that you're passionate about that you like to do. According to answering those five questions, you can create some kind of list of 234 topics that alright, I like to do. At first, I like to do this. They can elect to do this. Third angle on another list of the businesses that are profitable, that are making money and you can help them to grow their business. Right? Now you have to look at these two lists, try to come up with an answer which both you are passionate about. And it is making money this way, you can go forward much faster. You are going to be way more successful and the journey will be enjoyable for you. The reason that you have to select a topic you may circuit. I will focus on a topic which is profitable and who cares about it if I like it or not, I like to make money. You may say that, but it is true somehow. But this way you will go forward and at some point you will stop. Because if you don't enjoy what you are doing, you cannot go very far. And also along the way, you will fail a lot. You will face a lot of problems that you have to solve. You will hear no, hundreds, thousands of times. And if you are not passionate about that topic, you will get discouraged. You will accept the failure and you will quit. I don't want this happen to you. It is important to select a niche which both you like it and both it is profitable. So that was all about this part. If you're ready, let's go for the next lecture, which is about mastering urine niche. 18. Master it: Alright, so now that you have selected your niche, it is important for you to master it, okay? The thing is that when you become a master in your niche, when you are speaking with your clients, they will feel that, they will feel that, alright, this guy is a professional. This guy even know more about my business comparing to me. So they will trust you, they will rely on you. Beside that, along the way, you will get experience in this field, it is extremely important to learn as much as you can about that niche, about that field. Alright? So what you're going to do is to spend a lot of time on learning, learn how the businesses work in that niche. There, there should be a lot of successful businesses around you in that niche. Try to search more about them. Try to understand how they started their business, how they became successful, what they are doing, what they are not doing, usually by writing this down, for example, this business number one, they do this, they do this, they don't do these things. And they started with this situation after two years, three years they did that. Writing. You will learn more and it will remain on your brain much longer, right? The next thing is that read some books about them, okay? You are trying to, for example, do marketing for a restaurant, tried to find some books in restaurant marketing. Okay, I have done this before as well, and it has a huge effect in your success. For example, before I was doing marketing for video games, I went out there and I've bought all the books that I could that I could get my hands on. I bought all of them and I read them. And I learned a lot of new things that helped me a lot to become more successful in that field. Alright, the next thing is that make a research and find out why some of these businesses are more successful than the others they talked about it, or you can do it vice versa. Find why some businesses failed in these fields. There are, in both of these, you will learn a lot of new things. The next thing is to find the top ten companies in the world in your niche. Learn everything about them. You are doing, for example, you want to learn more about, you want to do marketing for dentists, find the top ten dentists and award you want to do, for example, marketing for a fast-food. Read more about the top ten fastest in the world. What did they do? How did they market? For example, sometimes you can find some good answers, even from 1020 years ago, companies that were doing very good at that time. So making your research and finding information, learning it will help you a lot. Okay? The next thing is that listen to podcasts about your niche. On your phone. You can sign up to some podcasts. It's very easy while you're driving by, for example, you are at the gym while you are doing so while you're jogging, for example, in the morning, you can listen to this podcast and learn new stuff. It is important for you to master your niche because this way you will bring more success to your clients and then they will pay you much, much more. I know I'm repeating this over and over because it is important. And even though that I'm repeating it allowed, a lot of people will miss it. A lot of people will forget to do these things. And they go forward after two years, three years, they sit down, okay, what we have to do, right? The next thing is to find professionals in your field, in your niche and follow them land what they are doing, what they did before, and what they will do. How are they planning the next strategies and so on. This is more or less, I can say, find a good mentor for yourself in your own niche. You're doing marketing, you're doing marketing, for example, restaurants for closing your source. Find. For example, you can find another agency who are doing the same thing in some other countries and pay attention to what they are doing. Follow them. For example, you know, for this huge company, this agency does marketing agency is working for them. They're doing their marketing. You can pay attention to their social media and look at their posts, how they are doing it, what they are doing. This way, you can learn a lot and master your niche. And there's another thing I have to pay. I have to tell you that is, as we go forward right now you're learning a lot of new things. You will practice, you will master them, and you will start your business. You will create your social media marketing agency, you will build it, you will grow, it, will come successful in it, right? But that's not all of it. As you go forward the next three months, the next year, the next three years, alright, doesn't matter. As you go forward, you must update yourself. You must update your brain. Right now you may learn a lot of things about, for example, Facebook marketing, facebook advertisement, but these are strategies may not work after five years. What are you going to do? Then? It is very important for you not to just rely on what you are learning right now. And as you go forward, try to update yourself, because things will change as you go forward and you have to learn them, you have to master them. Alright, so if you are ready, let's go for the next lecture. 19. Introduction to SMMA 2: Welcome to the next section which is about building your social media marketing agency part two. Here we are, and the things that we are going to learn in this section are setting up the pricing for your agency, the packages that you are going to have. Then we are going to learn how to build your agency website. And after that, we are going to learn more how you can do outsourcing. So if in case you need any help, you can hire someone with a cheap price to do your job and help you with the project. So if you're ready, let's begin this section. 20. Pricing packages: Welcome to the first lecture on how to build your social media marketing agency part two. So the first thing that you are going to talk about that we are going to learn is how you should set up the pricing packages for your marketing agency. Well, this is a very important topic because most people, either they overvalue what they do or they undervalue what they do. But here, I'm going to suggest a reasonable pricing packages and tell you how you can do the calculations and in each of them what you are going to deliver to your clients. So your work will be much easier and you will be more confident in what you are going to do. Alright? So we are going to have five different pricing. And each of them has different stuff inside the different features, different tasks that you have to accomplish and deliver to your client, right? So here we are. The first one. Well, it's $0 providing a free audit to potential clients. It may seem a little with a strange y is $0 package. And this is because if you have this package, your work to get clients is going to become much, much easier, right? There is a part here, I'm getting clients. In this section, we will talk more about what you have to do. But here shore in a very shortly I'm going to explain. So you are going to provide free audit, alright? This way they will understand, you know, what you are doing by giving them, by giving them something for free. And also, you will be more convincing when you want to sign a contract with them. Alright? So what are you going to create an audit for? Okay, you are going to create audit for their social media platforms, like for example, for the Facebook and inside it you will say this part of it is wrong and this is how you can fix it. If I want to do this, I will do it this way or I'm going to accomplish this task during the next, for example, a couple of weeks and so on. Some information like this, you can do it for their Instagram and other social media platforms. You can do this for their website. You can optimize their website. You can do this for their competitor. To do the competitor research that say, alright, your competitor is doing this while you are not doing these things, so you are leaving money on the table. The next thing that you can do, do it, create an audit for search engine optimization and say, Alright, you are doing these mistakes in your website or whatever platform that you are on. If you fix this, you will rank higher in the search engines. That is in your mind. And more. Now, you may say, okay, I don't know how to analyze a website. I don't know how to do a competitor research. Don't worry about it. As we go forward. There are a lot of lectures that we will go very deep in each of these topics and you will learn. And beside that, we have a complete form for creating an audit. We have a complete form in getting clients sections. So when we get there, I will show you the audit. It will be very easy for you to do that. And also, I'm going to suggest some different tools which will help you to find the mistakes much easier when you do something like this for a company. So first of all, they will know that this person knows his or her job. This person is a professional. Second, when you do something for free for them later, when you want to convince them that, alright, come and sign this contract with me. You, your work will be much easier because when you do something for someone later, they feel that it's unbalanced and they owe you more or less stay in their mind and try to balance the system, and they're more likely to accept your offer. About this balancing thing, the form of psychological view. Later we are going to learn more about the marketing cognitive biases and those strategies will be very helpful in convincing people. Alright, so having the $0 package for potential customers, for potential clients is gonna be very helpful. The next one is and $997, right? Depending on where you live, you may say this is an old k price or this is too much. Okay? Now I will tell you how you can calculate to understand this is a good price according to the place that you are living or not. Now, imagine that you want to do marketing for business. How much value or you think, are you sure that you are going to add to that company? Are you going to increase the revenue by $10 thousand monthly? If it is like this, then getting 1000-dollar, which is the 10% of what you are adding to their revenue is nothing, okay? They will be happy to do it. And it will be good for you as well. But if you want to, if you are, because in different countries the average revenue is different. That is why I'm saying, try to calculate this. But mostly in most countries like United States, Canada, Australia, mostly in Europe, these numbers that I'm suggesting are completely fine, alright? But if you are living in some other countries, and one thing I tell you, if you go after online clients, for example, let's say you live in, in India and you go after clients in the United States, then the cost of living in India is much less compared to United States, but you will get paid according to United States average revenue, Alright, according to what you are delivering. So that is an advantage for you here. So the next pack is, as we said, it is $997, which we call it the foot in the door. This is the first one. And you're going to provide basic marketing, social media marketing, website optimization, and email marketing, but with the limited time weekly. Alright, so you're not going to say, Alright, you are my only customer, Europe on my only clients and I'm going to work for eight hours a day. It's not going to be like that. So you have to prepare your offer and tell them, alright, weekly, I'm going to deliver, for example, this much hour. I'm going to deliver, for example, 20 hour, ten hour. And with these ten weekly hours, I'm going to deliver these elements to your business. They know what they are expecting and how much time or less you are going to spend on their business. And then the other thing about this package is that you must have canceled anytime, okay? So every month that they are not happy with the result that they are receiving, they can cancel the contract and if they want, they can look for another social media marketing agency. Alright, so you must have this. Why I'm saying it's as important. One of the main reasons that people at the beginning, they have a lot of doubt. Is this a good company? Is this a good agency for my company or not? But when you give them a cancel anytime, well, they will say, alright, we don't need to work with this company for several months. We worked with them for a month. If it wasn't good, then we will cancel. Alright, this is a good feature for getting clients signing contracts. Right now you may feel it's not good, but trust me, inside business, you need something like this. The next one is that it must have refund the last month policy. So what does it mean? You work with the company? You work for them for a month at the end of the month, if they don't like the result that they are receiving or if they have any other reason, they can refund only the last month. We can not all of it. For example, if you are working for a company for six months, they cannot send a refund requests for the past six months because it's not going to be fair for you. But they can only request a refund for the last 30 days. Alright, this feature is also very helpful to remove doubt in your client. They will tell themselves that, alright, if this agency is not going to bring any results for my company, then after a month that I saw their work, if the result wasn't good, I'm going to cancel the contract and also I'm going to refund whatever I paid them. But mostly it's not going to happen because what you are going to do, what we are going to learn here will deliver real results, okay, so don't worry about that. The next package is $1997. You are going to do everything that you did in the previous packet, but you're going to add the time. You are going to work more on it. If, for example, for the first package you are spending two hours a day. Here, you're going to spend, for example, four hours a day, three hours, and you are going to add that because the more you work on their marketing, the more money they are going to make. Again, you are going to have cancelling time policy and refund the previous month only. The next one is for $997, which is again, what we talked about it before with more hours. But here you are going to have only cancel anytime but not refund. So the reason that I'm saying this is because new clients to test you, we'll select one of these two packages. They won't jump into the third one. Usually write this way. When they want to upgrade, plan to this to the fourth package. They are sure that you are going to deliver results for them than they are investing in you to make more money for them, right? So we are going to cancel refund requests in this and forth package. And last one is $10 thousand and more, which is called the enterprise. The reason is because you mostly are going to use this one for mega company, for B, massive companies that they need a professional digital marketer or a team to help them with their business. And you're going to have whatever we talked about, you're going to have cancel anytime. And beside that, you are going to do planning and other professional marketing features, which as we go along, we'll learn more about them. Okay? So more or less, that was all the packages that you need to have right now here in your agency. If you have any questions about them, please contact me. And the next part, we are going to talk about how you are going to build a website for your agency. If you already know how to create a website, if you are good at it, or you already have a website, you can skip the next topic, which is about creating, building your website. But if you have a little doubt you need more knowledge or it is the first time yet that you want to do this. Go through the next part. You are going to learn a lot of amazing stuff. So if you're ready, let's begin the next part. 21. Build your website: How are you going to build a website for your social media marketing agency? Now these days, there are a lot of ways that you can use to build your website. And we're going to take a look at the top ones. And I'm going to show how you can accomplish each step, right? So here we are, and we are going to learn more about building your website. So there are two of the most famous platforms that we are that will help you to build your website. One of them is Vicks, as you can see here. The other one is a Squarespace. And later on we are going to have WordPress. And also there are some others alike for this landing pages like insert page and so on. But in this part, we are going to learn more about Wix, Squarespace, WordPress, right? So let's take a look at the first one which is weeks. Weeks and Squarespace. They try to remove any coding from the equation. So you will be able to build any kind of website that you need with 0 coding knowledge. So this is big, so you can come here, explore it, go around their website, and learn more about what they are going to deliver. But in general, they're going to provide a platform that easily you can add elements, you can drag and drop something. For example, drag and drop an image inside your website. You don't need to think about, alright, how it's going to look in desktop, how it's going to look on mobile while, and other places. They tried to make it very easy. Alright? They have a lot of samples, a lot of prepared themes that you can just select. For example, you want to do social media marketing agency. Right now, you will go and search for social media marketing agency and they will show you a lot of different themes. And the one that you like you will select. So you come here, click and get a start. You have to sign up and then select the theme that you want. So here we are. I'm going to click on, let's do it and then it will it will start to ask me, what do you want a website for myself, for client company I worked for, and so on. I wanted, for example, for myself, it should be a business side. It should be, they will ask a lot of different questions here to understand exactly what you need. And this way, they will be able to provide a better choices to you, okay? Right now they're asking that if I had experienced before or not, for example, I'm going to say build a few apps or let's select. Never did this before. So I'm going to here you can choose a template or start. Now, let's select, choose a template to see what they have. Alright, these are the themes. So you can come here and save marketing, right? These are their marketing themes. Some of them are free, some of them are paid. You have to take a look at each of them. For example, may be, let's say each of them looks nicer. For the purpose that we have. Let's say for example, this one. Let's take a look at it. It will look like this. And let's click on Edit website. So when you get inside, they will show you some tutorial that how it is working and you can learn more about it, but generally it is all about drag-and-drop. For example, if you want to edit anything, if you want to change anything, you can easily selected movies, change the size of whatever you have here, change the color and so on. Generally, whatever we are, all the tools that we are going to learn more or less they look the same, okay, more or less, all of them are drag-and-drop. So here on the left we have the menu, for example, menu and the pages. When you click on it, you see it's the menu that exists here. We can move them and you see these are moving, right? For example, contact offspring it first. And after that we have, we have more information about the background. And if you want to add anything at a button, at shape, for example, I want to add a button here. I'm going to select button and I'm going to select, for example, view more and I'm going to drag and drop it somewhere. Let's say here maybe I added this one. If I want to edit it. If I want to edit the design, I'm going to change the design here. If I want to change the text, I'm going to use it here, right? So in general, whatever you need exist here on the left side and right side also if you want to, for example, see how does it look on. You can select more while skip this. You can select Mobile right at the top, the mobile icon and so on. This is week's live weeks and come back here. And here I put some tutorial for the weeks. First of all, they have their own tutorial for it. So I put the link here, you can come here. And these are the documents that will help you learn more about their platform. If you have any question, for example, using editor menu, you can come here. They have shown how you can use these elements in their menu and so on. Also, I uploaded two different tutorial for weeks from YouTube here. So if you want to learn more about leaks, you can learn it. One thing I tell you before you select what you want, what tool you want to use, Let's learn more about all the tools that we have here. Wix, Squarespace and workers then decide which one are you going to use. Also, you should know that weeks is not for free and these are their plan. So you can upgrade your plan. You have 14 day money-back guarantee as well, Okay. If you want to refund your money after 14 days to weeks, you can do it. So they wrote what are the features for each different plan? So you can read them more and select the one that you need. Now the thing is that weeks and Squarespace, these to more or less are the same. Which I think is a little bit older. But most of them is more or less, are more or less the same. So this is a Squarespace. Squarespace has, I can say they have a little bit better design. There are more stylish if you are looking after some fancy website with very interesting loads, for example, online sales or other purposes, you can come here and use Squarespace. Using it is also more or less same as v. So you can come here, create an account, and then go to a templates, like the template for connected to your business, for example, marketing. Let's see what they have for marketing. These are the websites, websites that they have. Now there are some important features here that as we go forward you will learn more about them. And one of the most important one is that your reps, it doesn't matter how beautiful your website look, how a stylish It is. If the information that you are providing is not readable, it's not understandable. Some websites are very crowded, very complicated to understand that a lot of different animations. So you may feel that it is beautiful, but here we're not talking about beauty only, okay? Will you need to have a website that is functional, that is delivering the important information that you want to your target audiences. Alright, so these are the examples that they have for marketing. For example, again, I have added the tutorials that they have on their website for you if you want to learn how you can use Squarespace, for example, here it is, Let's come here, for example. This one. They have a video here and it will explain more about what they have on their platform. So the next thing that we're going to talk about is WordPress. Now, here, there is a very important difference between WordPress and the other two weeks and Squarespace, and that is on weeks and Squarespace here. If you want to change something, if you want to add something, first of all, they are more expensive. You have to pay them. For example, you sold the pricing for weeks, okay? For a simple website, normal without lots of different complicated features, you have to pay $20 per month, something like that. Squarespace is also the same, but on WordPress, all you need is a host, a place that you keep the information online. A domain, which for the other two, you need the domain as well. We talked about it before in the first part of building your agency. And besides all this, you don't need to pay for WordPress. Maybe one time if you want to have a professional WordPress theme for your website, otherwise, you don't need to pay for it monthly. Maybe if you want to use some professional plugin for your website, you have to pay once for it depending on your need. In my experience, WordPress will be more useful because as you go forward, for example, right now, maybe you don't need a lot of features in your website, but maybe after five months, after ten months, the next year, the next year after that. Each time that you think about, alright, I want to add something like this to my website. Even if there is no plug-in out there to do that, you can simply hire a developer and tell them what you want to do. And he or she or them, they will do. What you need on your website, the case. So you cannot do these kind of things on VIX or Squarespace, okay? You cannot add whatever you want in them. So there are two websites that I will introduce to you for buying your domain and your host. One of them is GoDaddy, which a lot of people use it. It's very good platform you can come here, says for domain. And by go to the hosting, for example, let's come here. Website hosting, they have, for example, WordPress hosting. These are much easier. For example, $6 per month. And these are the features that they're going to deliver. This is for one website, for example, if you come to hosting and web hosting in general, there are other offers, for example, as you can see, some of them, for example here the second one you have, you're going to have unlimited storage, unlimited websites, unlimited subdomains, and so on. They have a lot of different plants here. And this is a very good platform if you are interested to use. There are a lot of tutorials out there for GoDaddy as well. The next thing is named cheap. Now named Chip is I also suggested a lot. I have used it several times. And the thing is that if you are at the beginning and your concerning about your budget, a lot named chimp is a good platform. Also. They, first of all, they have a very good support. So variable, you need help. You can just, I think it was here somewhere, chat with a live person, just click on it and they immediately answer, you can solve your problem. So first of all, you can come here, select a domain. And let me show you about hosting as well. When you select a domain, for example, Puja 82, and search for it. So it will tell you that this is available or not. This is available, purity.com is available. And when you want to buy it, they will suggest you that, alright, Do you need a host or not? Okay, so let's go to hosting and also under hosting day, have WordPress host. Here it is managed. Managed WordPress hosting starts from $1, very cheap. So you can come here, get easy WordPress, and get your domain with something around $10. You can get your host and domain and begin working. And it is very, very easy to work with. They have a lot of tutorials inside it as you go from each step forward. So you can easily install WordPress on the host and start using it. Alright, so that was all about these different platforms. I just wanted to introduce them to you. And now on the next part, I'm going to show you how you can use WordPress to build your website, how you can select a theme for it. Because WordPress is a little bit more complicated comparing to the other platforms does. First of all, there are a lot of tutorials out there for them. And beside that, It's very simple. You just follow the steps and you can build your website. But here, inverters, you need to know where you should look for some important elements inside WordPress, how you can edit your website, how we can build your website. These are, there are some important features that I will tell you on the next lecture. So if you have any question, do not forget to ask me and let's go for the next part to learn more about WordPress. 22. Import WordPress theme: Welcome to the next lecture here we are going to focus more on WordPress and what are the important elements inside WordPress and how you can use it. Alright, so let me switch the screen. And the thing is that after you installed WordPress on your host, as I mentioned it before, follow the steps that they show inside. In GoDaddy, it is much more complicated. You have to watch a tutorial for it. You have to go to Applications search for WordPress, and then installed WordPress, but unnamed cheap, this one right here. It is extremely easy. You just follow the steps that they show you and you are going to have your WordPress ready to use, okay? When you install your WordPress, you will come to a page looks like this. This is the WordPress dashboard. First of all, at the top you have some general information and the left side, you have the main menu to control your WordPress website. Ok. So at the top we have dashboard which gives you the general information. You have posts, media, links, Page's comments, contacts, and some other features, plugins, appearance and so on. Now, here you can go in plugins installed, add new plug-ins, search for whatever is in your mind. For example, you want a security plugin, you can search, but you want a plugin that captures e-mails. You can search for it and solids. It is extremely easy, right? We will take a look in a moment. But the first thing that you have to do have to come on Appearance and go to themes. Now, this is the place that you are going to add a theme, upload a theme. For example, you can go online and search, for example, best free or paid WordPress themes for social media marketing agency, alright? For example, the first link that they came, it is not free, but they provide us some good themes for to build your website. And they are paid. For example, you can come here and I have used some of them before. You can come on the click on demo to see how it looks. Or you can come on a click on Download and it will take you to theme forest place. This is a website that includes a lot of different WordPress themes. Here it is, for example, let's come to WordPress. But they are paid. You have to pay for them. But right at the beginning I don't, I don't suggest it. You come here, search for themes if you need to. But right now, I think it's not necessary because WordPress itself, it has a lot of free, good, good, and faith themes. You have to come here, click on Add New. And if you have a file, if WordPress theme file on your website is zip file, click on Upload and uploaded. If not, here, under featured, you can. These are the featured themes that WordPress. They, they featured this teams and they offer them. You can click on popular and see the most popular ones that people are using, can select on latest favorites and so on. You see, for example, on latest they have 7,003 themes that you can come and select, right? But you can come here and search for, for example, marketing, right? We can search for marketing. And there are a lot of, a lot of themes free. Now, I tested this. Before I record this lecture, I have tested this one. It was pretty much good. So you can come here on each theme that you want, click on Install. It will take couple of seconds, and after that, an Activate button will appear. So you have to click on activate before that. This is how the website, this website that I'm working on looks like right now. You can click on activate. And it will take couple of seconds and it will activate. But generally when you active ethene, it will not bring all the documents. As you can see here. It has a lot of different, for example, images, colors, text inside it. If you want those, you have to import all those documents as well. So click here and get started with zeta, the name of this thing. And here, active importer plug-in and it will tell you that you can use it to import all the documents to your website and change the look and the pages that you have right now. Okay. Started it also it need a plugin called Elementor. So I have it installed, but it will tell you that you have to install it and when you click on it and it will install it itself. So if I refresh the page right now, as you can see, that they look changed. So now click on C library and it will go to the library that they have. Now, there are some pro version that if you want to use, you have to pay for them. And this is the one that they show it normally. So let's, for example, select this one and import this side. Click on it and it will import all of this information in your website. So as you can see, it is ready, it is written down, view the site, so click on it. And right now we should be able to see the new homepage for our website. Now you see there are a lot of details here. And you have the art several ways. Either we can start creating something from scratch or you can use these themes that exist here and create and edit them. Alright? So how you can do that? You can come here, you can come back first of all, here also it has different logs on tablet and mobile. You can go back, you can go to pages. And here it will select a page, for example, for me to selecting this one. And it is just in front page element or click on it and edit with Elementor. And when you go inside, you will be able to edit everything that exists in this page, same as before, same as VQ, same as a more or less. It's the same. I'm not saying exactly. They have everything that those other 2.5, but more or less everything is the same. For example, let's say you will click on this Download button and you want to change the text. You want to, for example, put it on the right side, put it on the left side. And you can change everything you want to, for example, change the color, you can do that. So during this part till now, we have learned how you can go to WordPress dashboard and import a WordPress theme either if you have it on your hard drive or you want to search online for it. And how you can import all the documents of debt WordPress theme into your WordPress dashboard and how you will get to the front page. Now the thing is that on the next part we want to go very deep in some of these details and how you can use Elementor editor to edit these pages. Now the thing is that there are some other editors out there like Gutenberg, like VP bakery like Beaver Builder. All of them more or less are good there. They have their differences. Some of them are older, some of them are newer. For example, Elementor looks really simple and you can use it easily because you see everything and you can touch everything, move everything around. It's more or less look like weeks and Squarespace. So it is very simple, but the things that I'm going to tell you on the next part is pretty common on all the platforms so you can change things and edit things there. Alright, so during next lecture, we are going to learn more how you can edit a page with Elementor. So if you're ready, let's go for the next part. 23. Elementor page builder: Welcome to the next part. During the previous lecture, we talked about how you can import a theme into a WordPress. And we did, we select a theme, we imported it into WordPress with all its files. And right now we are going to learn more how we can edit that theme using Elementor plug-in. Alright, so here we are. What we're going to learn here. You can use it on other platforms and other plug-ins as well. Okay, So first of all, here inside elements, at the top part there's two button, the left one. Well, there are some general settings like the style settings, going back to your dashboard and search and view page. And the right one is the one that you can, it has a lot of elements and you can drag and drop them. For example, here there's a button, right? Let's come down here. And let's say, I want to add a button under this, above this text. So I'm going to select it, drag and drop it here, right? You can let her move it, it doesn't matter. Then you can select each element and the settings of that element will appear. But let's go back here in the elements that exist here. So you can come down, there are lots of things. For example, a base or a video image. For example, let's try image. Maybe right here, right? We added an image. Go back to the elements. There are a lot of things inside is we will not go very deep in it if you want more. They have more elements, but you have to go on the paid version. One important thing if you want to import some specific codes, for example, the pixel code or some event code using for Google or for Facebook. Here there's the HTML tag. You can just take it and drop it somewhere. And later we can add your quotes here. And of course, if you want to delete any of them, just right-click on them and select Delete. So what you have to do now, how you can edit them. Let's remove this button and let's go up. For example, I want to delete the, I want to edit this button right now. So there are three tabs. The first one is content, which include the information about the bottom. For example, what do you want it to say? The text. Where do you want to direct people? And you want people when they click on it, do you want it open a new window or not? This kind of stuff exists here. The alignment left, center, right, the size of it, extra large, medium. And if you want an icon, you can select a font. And inside those fonts, select an icon at some point. If you know that about coding, for example, let's say you want to make this button, when you click on it, a page, a window pop up and it says something. You can do these kinds of things with button Id later. If you face something like this, you needed a button ID. Here is a place that you have to paste it. The next one is the style. Well, it's very obvious what you have to do here. You can change the color. It has two options, the normal look and the hover. For example, right now when you hover the mouse on it, the difference is not very visible. So I'm going to make it a little bit darker right? Now it is much better. For example, hover animation. Let's shrink it. For example, when I hover, it shrinks. It's very simple, very easy to work. Now there are, for the next one is border radius. You have the same expressions in other plug-ins as well. That's why I'm saying, if you learn this one, you can use the others as well. So for example, border radius is about the age of each elements. If you want to round it, for example, I put down ten and pay attention. Then here it is, everywhere it is linked. For example, I want this one to be, Let's do it this way. I will write down 100 and you see it will be completely rounded. But I'm going to put this one on 0, right? So you see how it looks. Maybe this one as well. It will look like something like this. Alright, so this is how you can use it also, besides pixel, as you can see here, it's very small. There's a percentage, you can add percentages, for example, 50 per cent. Alright? This is another way of editing the border radius. Then we have the box-shadow, which the shadow, which is the shadow under it. And also we have padding now. There's two expression here, padding and margin. Margin is in the next part. Margin is the space, is the distance between this element. And another element is the distance at the space between them. For example, here, if I write, for example, 50 pixel, you see it gave us a 50 pixel above 50 pixel down, left and right. But padding is the space inside each element. Inside each element you may have several elements. We may have, for example, let's say, let me remove this. We may have, for example, for example, here you see, here we have two containers. One of them is this one and the other one is the right one. And inside the right one again, we have images and so on here we have takes title buttons and other things. So this was margin. And let's take a look at padding, for example, 5200. You see how it will look. It's inside the elements. So you should know about what is the effect of padding and margin. And on the next one which is advance, we have a Z index. Index is about the layers. For example, you can name, for example, the background layer 0, this one, layer two. It means that this one would be above the background, right? This is about z-index, CSS ID. You don't need to use these. Then we have motion effects. Here. Again, you can select some animations that when we see this button, what animation it will have, for example, fade in, up, right? So when we come, it will, for the first time it will fade in up. It can be fast or normal. Fade down. The animations are, if you want to get them, there are here. And also you can see in front of it there is a monitor icon. If you click on it. It will show you the other icons for tablet and for mobile. Now you can set a different animations at different settings for each of them. For example, I wanted to load, come down on mobile and maybe fade upward in desktop. Okay, this is how you can edit them. Then we have background, which is about the background of this part. You can add a color or an image or even video at some point border the positioning that how do you want it to be? If you don't know a lot about these settings here, don't touch them, try to use them as they are. But as you go forward in general, step-by-step, when you practice, you will learn more about them. Then we have another option here which is written responsive. Now, for example, if you want to hide an element in tablet or mobile, or vice versa, you can use this option. For example, you can select mobile or tablet. And when the user go on mobile or tablet, they won't be able to see the button there, right. Then there's a custom CSS, which norm on free version it is closed. If you want to change some design by code, it will be here, which is not available right now. Okay, So that is the general way of editing of using Elementor to edit a page. Now, you have two choices. Either you select a theme that more or less what they are offering is close to what you want. And then you start to edit it. Change the tastes, change the images, and import things that is connected to your social media marketing agency or you're starting a new pace from scratch. In this case, because if, if you are a beginner, I suggest you to use a prepared one because you need to have a little practice to be able to create something look good from scratch. Now, there are some general principles that you have to follow. One of them is that whatever you are doing, first of all, do not make your web page crowded. It must be very simple and easy to understand. Okay? Don't write a lot of texts. Don't try several columns, okay? Don't do this kind of things and don't worry about it as we go forward. In the, for example, where do we have it? In website optimization, you will learn all about these things. But right now, because you want to build your website and maybe you are excited about it. Well, I was to at that time, the man I wanted to create my first website for my business. And you can play with things. But later on you may change several things. May maybe you need to change the text. Maybe you need to change some images. You need to work more on it. And as you practice, you will get better on these topics. Alright? So more or less that was all about this part. There are all elements is the same. If you select an image. For example, this is one image here we can change the size, you can change the alignment, you can change the style. If there is anything, for example, the size of it. Everything is more or less the same. You just need to come here and play with things around. And more or less, that was all about how you are going to use Elementor to edit web page. Now, I'm going to show you how it will look from outside when you come. Here we are in the you have to come to the pages and then select the one which is at the front page. This is the main page. This is your homepage. Click on it. And here you have installed element or the button will appear here when you install this theme. It will install element or as well, because it's one of the requirements of the thing. Otherwise you have to come to Plugins, Add New Search for Elementor, and install it. So general, that was all for this lecture and the next part, we'll focus more on some important topics inside WordPress dashboard, which will help you to create what you need. And also it is common between all of the themes out there. Alright, so the next part, we will spend our time on learning more about WordPress. If you're ready, let's go for the next part. 24. WordPress essentials: During this lecture, we are going to talk about some important topics inside workers, important tools that you need to use in order to create a better website, both for you and your clients. Alright, so I tried to speak about all of them right here in this lecture, but if it takes longer, I may separate it into two lectures. Alright, so here we are in our front page. Let me add a new page, but let's say you want to create a new page for your website. First of all, you write down the title here. New page, whatever it is. And if you wait a couple of seconds, if you click somewhere else beside the title and wait for a couple of seconds, then it will create a link for your web page. And here it is, and if you want to edit it, you can come here and write down whatever it is that you want. For example, new page, whatever it will, this will be the link. And when you are done, you have to click on publish. Alright? Each page has a template for itself. Normally when you create a new page, it is on default, but on different websites, it is different. If you want to create a web page and you want to have access to all sides. For example, here, all of the information is inside this part, as you can see. But maybe you want to, for example, put an image or an slider or something that it is full width. Full width from completely left side of the screen to right-side, right side of the screen. You have to come here and select, for example, food bit, alright. Different themes that are different templates here ready for you and more or less, that is all you need to know about pages later we'll talk more about them. But right now, there are some important topics that we have to get. One of them is customized. So when you import your theme, if you come on up periods under it, it is Customize, click on it and live this page. It will go to another page which you will see your website live. And there are some other information now, normally on most templates out there, most WordPress themes, there are four or five, but maybe you install some plugins or the theme itself have some additional information. Generally, you will here you will have the site identity, which when you click on it, it has your site title and a tagline. Now, for example, if someone's searched for your website, for example, let me show you, for example, here when my website com, this is the title of my website, and this is the tagline in front of it. Okay? So from very, you have to edit it from Customize. Here, you have to write it down. Now, the thing is that on this theme, they also lead you to edit the icon up here. And also this exists in other themes as well. You can edit the other icon, which is the top icon here. This, you can change it. You can, I suggest you to use PNG format for this one. Alright. This is one of the main important thing that you have to pay attention. Then you have color and background. I think in most themes you have it with different design. But here you can select the colors that you want. For example, if you hover your mouse on the link, what kind of what color do you want it to be? The title colored background color, the background image, for example, here, the background color is white, so you can set the color here as well. The next thing that we need to learn more about ease, menus. You can edit them. Menus that you have in your website from here, one of them is the main one here right at the top, which most people have struggled with. They don't know from where they have to edit it. You see, we have some elements here. Let's say for example, I'm here the theme that we imported, they have four menu. The five menu, the one that exists right at the top is this one. So if I select it and let's say the second one is features, I want the features to be the last. For example, I can just simply drag and drop it to the left. Or I don't want to have FAQ, I can open it and click on remove, and it will remove it. So this is how you will be able to edit menus. If you want to create a new menu, create new menu and add this later to wherever you want. Then we have widgets, which about widgets. We'll talk about it on another part. There are two places that you can edit widgets. Widgets are some elements that you can use in your website. Later on, another place we will talk more about it. Then. Mostly on most themes, you will have homepage settings that will let you. For example, sometimes I have, I have had this question before that people asked me that I started to build a WordPress website, but I cannot select a page. It is just showing the posts that I have, the blogs that I created, the K. And the reason is that you have to come here, There's two options here. Your last post and aesthetic page. If you select less post, it will show you if we work as a black, okay, it will show all the blogs that you had posts one by one after each other according to the time or other filters. But if you want to show something different, you have to select a static page. And here you have to select which page you want to show right here. Okay. So more or less this is all about customized tab. So let's close it and go back. So the next thing that we are going to talk about is it is the same option. It is important because all WordPress template out there have their own option. But it is more, there are more or less they have the same thing. But you have to know from where you have to select it and edit them. For example, for this theme, it is under Appearance. Zeta options. I have used other things that they bring. Button here. For example, optimizer options. They bring some texts, you click on it, it will go to your theme options. We have been here before. For example, you want to upload a logo. Click on upload a logo. This one will bring you to customize where you can upload your logo. There are other things, for example, footer sitting, sidebar option sharp, side buttons. The colors. I think in for this theme, they used customized as well. On other themes. When you click, the options will appear somewhere around here, for example, let's take a look at Heather option. Yeah. For this theme, it will direct you to customize for, I don't know if for some reason they build it that way, but you may see the option also here. So for example, you click on typography. Typography appear here, but this same, it will direct you to the customized page, which it is, okay, you can come here to typography and select the one that you select, for example, fonts. How you want it to be. For example, font family. You want it to be bigger, you want it to be smaller, and so on. You can change all of these settings through here. But if you, for example, you selected a theme and these options, it didn't exist here. Then you have to look for Theme Options somewhere in this menu. Alright? This was another option. Another thing that we had to talk about, which is very important, then if you want to create a blog post, you have to come to posts and same as the pages you have to create it. If you want to create a new page, innovate comes. If someone leave a comment on your webpages, you have to come here and answer them. And more or less I think that's all we are going to have here. Later. We are going to learn more about the plug-ins that will be very helpful for different purposes for marketing inside WordPress, like the one that I have here. This is Yoast plugin is helping. It will help you a lot in ranking higher in search engines like Google cake. This is an SEO search engine optimization plugin. Later we'll learn more about this. Alright, so generally that was all we needed to talk about here inside this lecture. If you have any question, write it down for me. I know maybe for the first time that you are seeing these things, it may sound a bit complicated. If it wasn't so clear for you, I suggest you to go back, watch these lectures one more time. So that was all for this part. The next part, we are going to learn more about outsourcing and how useful it will be for you and your business. So let's go for the next lecture. 25. Outsourcing: So what is outsourcing and why you may need it? First of all, along the way, you may, you may need some tasks done that you don't have the knowledge. And if you want to learn it yourself, it may take a long time for this. For these kinds of jobs, you need to hire someone for just some period of time for specific kinds of projects and give them the job. They will do it much faster and with higher-quality for you and you just pay them. And because you are outsourcing it, you are using people from all around the world. It may be very cheap for you. For example, here, let me switch screens. Here I have put, I've written two websites for you for this purpose. One of them is Upwork, which is this one. The other one is Freelancer.com. Both of them are very good websites. You can come here, click on post a job, and they have different plans depending on what you need. If you are a freelancer or if you have a job, you can read through their plans and learn more about it. But in general, it's very easy. You can come here, click on post a job, and then follow the steps. Write the title, the description of your job when you want it. How much are you willing to pay? And you want a professional person or just someone, you need someone to do it and so on, okay? The important thing is that you need to interview people when you post a job. A lot of people, maybe ten people, maybe 100 people, depending on the job title and that has a lot of people will come and they give you an offer. Someone will tell you that, alright, I will do this with, for example, $10 an hour or for example, you can make it fixed, for example, 500-dollar, the whole project. You have to interview them and spend some time reading their offers and contact them, ask them more questions and be sure that they can do the job. And this is the first one if you, especially if you need some help with your website development for your client's website, you can use freelancer, but be careful that because on websites you have to give username and password, be careful to select someone which is more trusted, bit more background on the website, alright? If you need some designs, for example, if you live in United States, if you need a logo, you may have to spend four hundred, five hundred dollar on a simple logo. But you can come here and hire someone from other countries and pay them, for example, $50.40 dollars for the same logo. Alright? So it is very useful to use these websites if you need something to be done that you don't know about it, and if you want to learn it yourself, it's going to take a long time. Also, don't push yourself to work this way that alright, whatever I don't know, I will outsource it. Don't go toward that direction. I just suggest that these two website for the time that you think, alright, if I want to learn, for example, you want to become a good professional person in marketing k, you cannot decide that you cannot become a professional developer as well or a professional designer as well. These things take time, you need experience. This way. You can just pay someone and do the job for you. Alright, so more or less that was all about outsourcing. If you have any question, write it down for me and if you are ready for the next part, then let's go for it. 26. Introduction to digital marketing mentality: Welcome to the next section, which is digital marketing mentality strategies that will help you to get real results for any business. So during this part, here it is, we are going to learn more about how to get results for the client, three steps. Then we're going to learn creating compelling content, which is extremely powerful in digital marketing. And after that, we are going to learn about tips to increase engagement, which is necessary in marketing. We have three steps here, the bonus. And finally, we are going to learn more storytelling, which is the core of digital marketing. So if you're ready, let's start this chapter. 27. Get results for clients: Welcome to the first lecture on this section, digital marketing mentality. And we're going to learn a lot of amazing stuff, a lot of powerful strategies. In this section, there are some instructions that if you follow, I can say more or less you will get the result that you are looking after for any businesses. Alright, so here we are inside digital marketing mentality section. This is the fifth one. So the first thing that we are going to talk about, we're going to learn more about three steps to get real results for our clients. So the thing is that the whole goal of a social media marketing agency is to get results for companies. Now, the third, the very first step for that is to note the goal, what your client really want. Most of the time, most of the time your client need more sales, but sometimes different clients may have different goals in their mind. And it is very important for you before you begin, know what that goal is. Knowing the goal will help you to get there by showing the wave. For example, let's look at it this way. You want to go to a friend's house. It will be much easier for you to know the address. You will get them much easier. You know exactly from where you have to go, from which you have to go, and how long it will take for you to get there when you know the exact target, the exact destination, the exact goal. But let's imagine that you want, you want to have an appointment with your friend and he or she will tell you that, alright, come to this place, not an exact address. For example, come to this big area and I will find you there. Alright? So this way, it will be much, much harder for you. First of all, you don't know when you will see that person, where you will find that person because you don't know exactly where he or she is, it will get much harder for you to find which ways you have to go and so on. So all the time, it doesn't matter. I'm not saying this just about digital marketing. Whatever you want to accomplish in your life, you need to know the destination. You need to know what is the goal here. When you know it, it will get much easier to get it to achieve it. That is the first step that you have to pay attention. The second one is to create a roadmap strategy for your clients. Digital marketing. Right? Now, doing social media marketing is not enough. You must have a plan, calculate everything, what comes next? How you are facing it, alright? So some people think that social media marketing is just about posting some images and videos on some company's account, Instagram or Facebook, or Twitter or YouTube, right? Some people think that way, but it is not. Social media marketing is about a general strategy, a general plan of how you're going to get to the goal, of how you are going to achieve the goal that you want. So here, as we go forward, as we learn more platforms, more or less, you will understand that, alright, first of all, for example, let's say we are going to bring traffic into the company's Instagram page. Then we're going to use, let's say Instagram Live. Instagram stories link in the bio and our posts to direct these traffic into one landing page. And on that landing page we are going to capture email leads. Alright, so what we're going to do next? Next we are going to send, for example, four or five emails to them every day. The first email is about this, the second email is about this, and so on. Finally, in the fourth, fifth, we are going to sell the product. If, for example, for the people who buy the product, they will be directed to displays. For the people who didn't buy the product. We will direct them to another place and do some other marketing strategies on them, right? So this way you, you must have a plan for every business. You must, first of all, look at the business, okay. Based on your business, based on what I have right now, we are going to apply this strategy. For example, you may say, alright, for according to your business, trying to bring traffic from Instagram will not work. If we do it, for example, through Pinterest, we're going to get a better result. Alright, that is why you must always create an, a strategy for every business, okay, Then the client must see that, alright, you, no, what are coming next? What task you have to accomplish next? And when you get more experienced, you will also know what problems will come next. For example, you say, we're going to accomplish these tasks. And beside them, maybe we face these two tree problems. And if we did, we are going to solve them this way or this way or this way, right? This isn't a strategy, this is a roadmap to the goal that your clients want. Alright, so this is number two and number three is to keep yourself updated all the time. Now, before I mentioned this in the previous sections, I think. This is one of the most important steps you must follow all the time. Spend some time every day or at least every week to learn. You may have knowledge about some topics, but after some time, you need to upgrade it, especially in digital marketing. So if I want to give you one golden, a strategy to become successful is to learn daily. Learn things connected to your business, lend things that will help you solve problems that you're going to have in the future or you have right now. Learn, the more you learn, the more knowledgeable you will become. It will become much harder for you to fail. Imagine when you know everything about a road. For example, you want to travel from one city to the other city. You have traveled this you read everything about this road. You know exactly how many, for example, gasoline station exists in the middle of the way where you should stop, where you shouldn't stop. You read all about this. You ask from people who have traveled this road many times before and you have enough knowledge about what you are going to do. So it will get very hard for you to fail. So that is why, again, I'm repeating myself. If I want to give you one golden rule to help you with all the problems that you have in your life is to learn daily, for example, in digital marketing, let's say you are really good at Facebook right now. But after some time, if you don't update yourself, if you don't upgrade your mind after sometime because these things change over the time. The Facebook that existed five years ago, it's not the same thing today. They change it a lot, they add a lot of things to eat. The first time that I used phase that they did face with marketing, it was, I think around ten years ago, 910 years ago. And that time, it was at the beginning of Facebook and successful fan pages on Facebook. They had, for example, 10 thousand likes and followers. And in that time, I could accomplish with marketing and advertisement, or could I get 10 thousand followers from my homepage, which it was about music. But today what we have on Facebook, we cannot compare it. It's not the same thing as it was 910 years ago. So my knowledge in that time about Facebook is not going to help me today. I must upgrade my brain. I must learn more about what exists today and the thing that we learned right now in this course, maybe next year won't help you. Maybe the next year after that won't help you. That's why you have to keep yourself updated all the time. So these were three major steps to get results for your clients. If you have any question about them, write it down for me. And on the next part, we're going to talk about a powerful structure to create posts for different social media platform. It's very good. It's very powerful and I strongly suggest you learn it and practice. Alright, so if you're ready, let's go for the next part. 28. VRIN Creating compiling content: How you can create compelling content for social media. Now there is a powerful a structure here that I learned it from my mentor. It's really helpful and using this structure, you can give a rate to the post that you have right now and to the post that you are going to make. So you can find out the weakest spot on your post, improve it so you get better results on different social media platforms. Alright, so here we are creating compelling content. Now, the mentality of how to create compelling content is very important. Yet so many people, so many professional marketers do not know about this strategy. As I said, I learned it from my mentor. And it has four major parts. So you can call it VRI n, or varying. So it stays in your mind when you convert all of these lecture into a single name, you will remember it much easier later, right? So the V stands for value. Ask your client if you're doing business, if you're doing marketing for your client or if you're doing for your self. Why people are buying the product that you are marketing it, okay? What is the main reason? You must know that? Find that reason, focus on it and build on the strength. Let's say, for example, why people buy my courses? Let's talk about the discourse that we are in right now as my product, why people buy it? Or why people listen to me. The reason, the main reason is that I gather a lot of information. It's my own experiences, my own knowledge, other people's knowledge. I gathered them all into one single place and I try to convert them in the easiest way possible to understand with a lot of high-quality features around it, how quality, for example, video, audio, all the document exists on my website and so on. This way, people will get all this information, will learn all this information much easier and much faster. So this is the main reason that, for example, people listened to me. So when I know something like this, then I can use it more in my mind. For example, Instagram post my Facebook posts and so on. Let's say you have, you want to do marketing for a fast-food. Why people come to that fast tool and what, first of all, which products they are ordering more? And what is the main reason that people come to that fast food? Is it because of the environment that they have? Is it because, for example, here there are some restaurants that they're very beautiful. It's inside the nature. You go for example, on the tree, there are some, they made some, for example, tables above the ground and the trees you can go there, sit there. It's very beautiful, right? So this is one of the reasons, one of the most reason that people go there. Beside that their food is also tasty and delicious. So when they want to do marketing, they have to focus on these two elements. Mostly the environment of their, of their restaurant, right? So you have to know, if you do marketing for this business, you must ask your client why? What is the main reason that people buy your product? So here, when you know it, your work will be much easier. Now, when we are talking about these four, you have to rate each post From one to ten for each of these VRI n, k. For example, look at the previous posts on Instagram and from one to ten, what is the value of that pulse? Is it five? Is it one? Is it ten? For example, I can upload a post about some movie, some movie that I saw and I liked it and upload a post about. This is not connected to why people buy from me. This is not built on my strength, right? So from one to ten, I have to give it the rate number one. But let's say if I talk about some powerful marketing strategy under one minute and I put it inside the pores in my Instagram. I have to give that pause, ten as their value. The next one is r, which stands for rare. How rare or your post can people create the same post or not? So what do I mean by that? For example, I upload some quotes on my Instagram. How rare is it? People can do the same. Can people sit behind their computers, create more or less the same post as I did, upload it on their Instagram or not. For example, several years ago there was a guy, he became very famous. He created some videos and he had a lot of visual effect inside it. For example, he holds image, image of something, then he, for example, smash it. And for example, in image of a chicken here, smash it and then the chicken appear, for example, something like the people. It was very rare. Can not, everyone could create something like this. It was very rare and not everyone could create a post like that. So from one to ten, he's paused. Get ten from being rare. For example, sharing a simple quote from, let's say, Steve Jobs, everybody did that. That gets what? Number one. So the next one is I, which stands for inimitable. How hard is it for others to copy your post K? Can they come to your page and just taking a screenshot and for example, remove your logo and put their logo instead of yours and just upload it as their own. If they can do something like this, then your post get a lower rate in this one. If for example, let's say This is the Gary V is page on Instagram. He upload mostly, mostly videos. You see a lot of his pulse is videos. Just a small number of them are images. So first of all, this is much harder to just download these videos and changes. First of all, he's inside all of his videos. He he's not going to share any video from someone else and it will make it much harder for you to copy it. Maybe you can just copy the idea. Maybe just maybe you can copy what he's talking about. You cannot copy the same pulse, you cannot download it and upload it on your own page. You can do it. But then you are doing marketing for this guy, right? So if your page, if you're paused, have something like this inside it. If it is very hard to copy and paste, then you are getting ten. And this one, right? The next one is n, which stands for non substitutable. It means that content that shows people cannot live without your product or your service in your post. Let's say you are doing marketing for a fast food. You can show the best meal that you have. Try to deliver this message to people that hey, you, as an audience. This food is so tasty and so delicious that you cannot just miss it. You must come here and tasted. Let's say, for example, for me, I want to do marketing for discourse. I'm going to tell you that the things that I'm going to share in this course are so valuable that if you don't know them, you will get fail 100 times more than before. For example, this is just an imaginary example, or the things that you are going to learn here is going to change the entire way you are doing marketing. In your brain. You will understand that if I don't have this, I'm not going to get successful. For example, if you try to deliver messages like this inside your posts, if you are, again, another example, let's say you want to do marketing for a dentist. And you can show this message that hey, deliver this message in your posts that hey, if you don't get this service, for example, if your teeth doesn't look like this, you are going to miss a lot on your life. Or if your teeth look like this, you are going to be much happier and have much better life, for example, things like that. You have to be innovative in this part. You have to come up with good strategies to deliver a message like this. So in general, you have to give rate to each of these and then get the average. And do your best to increase your average if you are between eight to nine. So the posts are perfect, amazing. And you are going to get real result for that business that you are doing marketing for. Alright? So this was very important. Beside that, I'm going to just share an important note here on any businesses audience are first, remember this. Your client want more customers and customers come from the audience that you have, the traffic that you have. And if you value the audience here, if you value the audience, then you will be able to convert them into clients, into customers. Alright? So you have to spend time and resources for the traffic that you have, for the audience that you have. Find what they really need, and how you can use this business that you are doing marketing for. How you can use this business to help them with their life with a problem that they have. This is really important. Some people misunderstand and they say, for example, alright, I'm not going to. So for example, I have a very huge Instagram page, I have very huge Facebook page, and it's really hard for me to answer people. And so the direct message for me is, it is hard as well for everybody, It is hard. But if you value them, if you do your best, or for example, get some help to respond to people, you have a better chance to convert them from being an audience into being a customer, right? So this was a side note, but it is very important for you to know about it. Alright, so that was all about this lecture. If you have any question, not forget to write it for me. And if some part of it, it was a little bit hard to go back again, review it, write it down for yourself. Sometimes by writing it down, taking notes, things will get much easier for you to learn and understand and remember, right? The next part, we are going to learn more about three tips to increase engagement. So if you're ready, let's go for the next lecture. 29. 3 Tips to increase engagement: Three advanced tips to incidentally increase engagement on any page. So let's look at it together. Here we are tips to increase engagement. And we have three tips here. The first one is to have a good headline, why visitors should bother to read the page, okay, so first of all, we are talking about the landing pages that you have. You create a landing page for your audience. Want to direct traffic from Instagram, Facebook, Twitter, Pinterest, Google, so on, so on. Advertisement, YouTube to this landing page, what instructions you should follow here? The first one is to have a very powerful headline right at the beginning. So the headline must explain why people have to spend ten minutes, one minute, 1 second on your page to read more about it. Okay, so here, at the end of it we have an example. So three advanced tips to instantly increase engagement on any page, right? When people read something like this tree, advanced tips to increase engagement and any page, this has a reward inside it. So if I learn this, if I find out what the information inside this page, if I learn it, then I will be able to do something good for my own business or for other, if I, for example, doing marketing, I can do something like that for other businesses as well, right? So it's very good. So I must spend some time. It's been one minute, ten minutes, one hour to understand, read this page, right? So the next thing is that you must put it right at the top. For example, here we have a big topic right at the top. Let's look at the others that we have here. For example, these ones right at the top, very big. Whoever come to this page. Now, I didn't create these pages for marketing. These are just some documents for my students. So, but when they come here, the first thing that is very big right at the top, they see the title, right? They see the title. So it has to be this way. The next one is that people want cheaper and faster. So you can use some words inside your title that shows that, right? The thing that I'm going to show you, the thing that I'm going to tell you about will be much cheaper than what you are paying right now, or you will get results much faster. For example here, three advanced tips too, instantly increase engagement on any t, right? So if you learn these three tubes, immediately, we can increase engagement on your pages. So this word is for this tip. The next thing is that generally try to have five to 12 volts. And between them, do your best to use at least one or two numbers. So here we have three advanced tips, five steps to get there, ten rules to become, for example, to get this goal and so on and so on. So these numbers will be very helpful to attract people. Main words must start with big letters. Alright, so here, let's look. Let's have a look. Three, advanced with a big letter. Tips. Instantly increase engagement. Any pages, any page. Now the thing is that you have, you must have big letters on the main boards. But some other words, like for example, for on to off with this kind of words, you don't need to use big letters, but for the main words, use big letters in your title. Alright, so this was number one. You must have a good headline. Follow these instructions, then you will have a good headline next one. Also some other things I add to it. For example, when you want to write a title headline, don't use complicated words. Don't make it hard to understand. The more, If it is easier to understand, you are gonna get more results. So keep that in mind as a side note. The next one is AB testing. Don't let it fool you. Now, some people think that AB testing will give you the real answer right upfront, but it's not like that. First of all, for those of you who don't know, what do I mean by AB testing? It is for the time that you are not sure about a variant of something, the page and add something like this, you are not sure which one is going to bring more result. So you create two variants, three variance or more. For example, you want to send an e-mail and about the subject. You are not sure the same email, but with different subjects. So you create subject one and subject two, you will send the first one to 50% of your audience, the second one to the other 50 per cent. And you will see which one will have a better open rate. And then you think that, alright, this one. That had, for example, better open rates. So this one is a better headline, but sometimes it's not just like that. And also when you create a landing page on your website and you drive traffic, you can create two variant of landing pages. Landing page one, landing page two, and you can change something inside them. For example, the headline, the call-to-action, the information on them. You can change on this one, put variant number one to number one, and test it gets sent 50% of the traffic to the second 1, 750% of the traffic to the first one. And see how the result will be. Here, we're going to learn why it is not always reliable and how you can get to the real reliable answer, right? So you can use AB testing, but don't rely too much. It may give you the right data. Knowing nothing is better than knowing rank. For example, let's say you don't know which one is the better one. But if you believe, if you learn and believe that, alright, Number one, variant one is the better one. But actually if it is not, then as you go forward, you are going to create more problems. You're going to lose more on the business you are doing. You're using any strategy that is actually not working for your business and you think it is working. So this is more harmful than not knowing what is the solution. The solution is that create, instead of creating a variant a, variant B, create variant a and variant a, and create variant p and variance b. So what do I mean by that? You must have, from variant a, you must have two exact same thing. Let's say you have 100 people. You want to send an email to 100 people before you create a variant a and variant B. And you want to send veins a, 250 of them variant B to a, the other 50. But this way, the strategy that I'm telling you is that send variant a 225% of them, then create another variant, but exactly the same as first one. All of it send to the other 25, create another, and sent to the other 25, create another variant B and send it to the other 25. Now, this way, if the result of these two variant A's are exactly same as each other or very close to each other than the result that you are seeing is reliable. If not, for example, sometimes you send variant a. You get, for example, let's say 10% open rate. You send again the same thing. Again, you will send the variant a, you will get 5% open rate. You have to keep doing this until these numbers between variance and variance. And the numbers between variant B and variant B get close to each other when they get close to each other than the answer for your AB testing is reliable and you can rely on it and you can use it to grow your business. Alright, so this was the second tip to increase engagement. Now, the next one is that don't force visitors to make decisions. Now, you create a landing page for your product. Visitors come to your landing page, do not. People sometimes do things that visitors must make decisions. Shallow. Click on this or shallow click on that. Shallow. Read this one or shall I read this one? Should go down, should go up. What should I do? If you create the landing page somehow that people has to decide, it's gonna get harder. You are going to get lower result on that. So better to have 11 action on each page unless you have to. For example, if I want to sell this pen on that landing page, I only showed this pen. It that landing page will have one direction to go. I may put several call to actions, maybe 234 buttons. When the reader come up, they're reading, they're coming down or a scrolling down. At the beginning, they see one call to action, then they receive another than they will see another. I put this call to actions, but all of them will end up to one destination. But I see some people do marketing. For example, put ten products, okay? Now you have to look at it and make decisions which one I have to choose. And sometimes some of them are connected to each other. Okay, shallots select variant, for example, like a or product P or product C. All of them are in the same topic, but which one is, which one is better? For example, I want to, I want to sell Facebook courses, okay, Facebook marketing courses I will overcome and show you. We'll send you three Facebook courses of mine. And now you have to make a decision shallow body number one or number two, it will get harder for you to make a decision. That's why you may avoid even buying a product, okay, but if I just show you one, that's much easier, you don't need to make a decision, okay, puja is talking about this one product only, so I'm going to read more about it. These are the features, these are the benefits. These are what I'm going to get by the end of it, and so on and so on testimonials. Okay, so I'm going to buy it or I'm not going to buy, but making decisions will not force the audience to go out. So remove the work that visitors have to do the next one, avoid having two columns. Some people put 23 columns, different products columns title about it and it will, people have to decide shallow read number one, column one, or column two. So if you create a page like this, user must decide which 13, then making a decision and it's not going to bring good results for you, must be easy and available and understandable. They come one part, one. Read this part, part to this part, all of them is going to the same destination. So number four, which is a bonus tip, is that always have a bonus. So when you are, when you create a landing page, you want to sell something and you have a call to action above the call-to-action, put it right above the call to action above it. Write down, for example, if you get, if you buy this product, you will get these two monosaccharides. You will get this one bonus for it. You'll get these additional things. If you, for example, byte right now, you will get these additional things as well later on when we want to I think it is on various get clients, you want to convince someone to become your customer to sign contract with you. Later on. At that point, we will talk about in a strategy that will push people, that if they accept your offer right at that moment, they will get these other bonus tips. And if they don't accept it right away, they will lose these bones tube. So these bonus tips, these bonus rewards offers, whatever you want to call it, will push them towards accepting your offer. So you are going to have the same situation when you want to create a landing page, when you want to sell a product to huge amount of traffic, right? So bonus must be easiest, must be understandable, don't say alright, if you, for example, buy this product after, For example, this time, you will get something like this through this channel and so on. Don't make it so hard. Always, always, always make it as easy as you can. So that was all about the tips to increase engagement on your landing page. And the next part we are going to learn more about storytelling, which I can say storytelling is the core of a successful marketing. So if you're ready, let's go for the next lecture. 30. Storytelling: Welcome to the last lecture on this section, which is about storytelling. Storytelling is extremely important. The better you get at a storytelling, the higher will be the result of marketing that you are doing. Alright? So it's very important and you can almost use it everywhere in everything. You want to, for example, create landing page and bring people, drives traffic to that landing page. You can use a storytelling there. You want to create a single, a video post. You can use it there. You want to create an ad, you can use it there. You want to send a message to a client. You are living in Asia. You want to convince someone in a company in the United States to sign a contract with you to do digital marketing. You are going to use a storytelling in your message. So generally you can use it anywhere. And if you pay attention to the successful TV series movies, all of them are very good at storytelling. And when you see a movie and after that you tell yourself that, alright, this was a bad movie. They are bad at storytelling. Storytelling generally is the core of attracting people and convincing them and maybe selling them something. Can be entertainment in can, it can be a product or something else? Alright? So the fact that you become better and better and better every day at storytelling is going to help you to be more successful in whatever you are doing in your life and so on. Okay, so let's take a look at the documents that we have here. So storytelling. Now, here I create a prepared some structure for you to follow to make your work much easier. So the first one is the beginning, which must have a host element. It means that when people, for example, if it is a message, when people read the first sentence, they must be hooked. When people come to your landing page, when they read the title, it must grab their attention immediately when you are watching a movie right at the first 510 minutes. Because grab your attention how you can create a host element right at the beginning. First of all, it must have these features. It must be powerful, it must be strange. It's must show until the danger. For example, in successful movies and TV series right at the beginning, they tried to show you some mysterious thing that is also very dangerous. This way they're trying to grab your attention, which you right in front of the screen until you watch, till the end of that movie or that episode and so on. Okay, so if you want to create, for example, a landing page, try to make it more strange or tried to show some danger. For example, you want to send an email. The subject, it can be something like this, for example, to, that, if you don't know about, you are going to lose a lot on your business. For example, when you see something like this immediately in your mind, you'll tell yourself that, alright, do I know these rules are not? If I don't, maybe I get hurt on my business. So when you create something dangerous, which is powerful, which is also a strange, it will be a good host elements. Alright, so the next part, which is the middle part, which we call it plot. You can show more questions, more secretes, more mysteries, more how to more drama. As you go forward. You see in each TV series, in each movies, the best practice for becoming good at storytelling is to learn how successful movie told us this story. This is, I can say one of the best practices that you can do, not just to look at the movie or the TV series, just to get entertained, but pay attention to the elements that they use. How did they do it? For all, for example, on social media marketing, you can follow successful marketers on these different platforms and see how they are doing it. For example, successful YouTube channels, how they are creating the YouTube videos? Are they following these rules or not? And if they do how they are doing it, for example, on YouTube videos, the host element is their thumbnail. The thumbnail of the video. When you look at it, sometimes you will see someone very sharp looking at a product or what happened when you see something like this with a strange texts beside it. And you read the texts and immediately in your mind this image appear that, alright, what's happening? I know this product, for example, I know this phone, I noticed tablet. And what is it about? That this guy is so shocked. So you'll click on it and you will learn more about it in YouTube videos. This is the hook headline. Now, after that, the third part, which is the last part ending, which is the resolution. You have to give the answers to the questions, secrets, and mysteries that you have created on the previous parts. Alright? One thing which I recommend to you is that read the book, building a story brand by Donald Miller, it's very useful. I read it almost one or two years ago. I'm not sure, but it is a very good book. It will show you the steps. It will help you to understand how to become better at storytelling and how you can practice more, right? So generally that was all about storytelling. And again, if you have any questions about it, write it down for me and if you're ready, let's go for the next part. 31. Introduction to advanced Instagram marketing: Welcome to the next section, which is about four pillars of Instagram marketing to get instance result. So during this section, we are going to learn, first of all, we're going to learn the fundamental of Instagram marketing. What you have to do to make your page more convincing. So when a visitor come, they get convinced to follow you, then you are going to learn more about eight rules to have a successful Instagram posts. After that, we are going to learn more for advanced marketing strategies for Instagram to grow your page. And finally, after that, we will learn more about Instagram sales funnels to grow a business, to grow your cells using Instagram. So if you're ready, let's start our first lecture on this part. 32. Fundamentals of instagram marketing: The fundamental of Instagram marketing. There are some instructions that you have to follow before we go very deep in Instagram marketing and learning strategies that will make you successful on Instagram, there are these instructions will be more connected to building your page, to optimize your Instagram page, I can say, Alright, so first of all, if you want, you want to do marketing for a business that they still don't have an Instagram account, use their business e-mail or if they already have it, change their e-mail to business e-mail, for example, info at their business name.com. This will be more professional and later it will become useful, right? So the next important thing that you have to do, the page must be business. So if it is on personal converted into business, we are not going very deep in these basic stuff because converting a page from personal to business is very easy. You can just go to the setting of your Instagram page and look for Convert to business account and click on it. Follow the instructions, follow the steps. It is very clear and you can do it yourself in case if you, if he couldn't, you can just search for it in Google or YouTube. There are hundreds of videos about it and blogs about it that how you can convert your page from personal to business. Or finally, you can send a question to me and I will help you with it. So the next thing that you have to do, don't forget to connect your Instagram page to other social media accounts like the company's Facebook account, the company's Twitter account, the later, it will be easier for you to do marketing for it. Okay, so the next thing that we are going to learn more about the username of the companies Instagram icon. Now, a lot of people make mistakes here. They choose some complicated usernames, something that are not relevant to the business, and they lose a huge amount of traffic and followers and their pitch. So here are some instructor instructions that you can follow. For example, the username. First of all, it has a search engine effect on your page. If you use some names that is connected to your business, people will use that name to find your page, right? I'm going to tell you more about it in a minute. So first of all, it must be very simple, readable, and understandable. Avoid very long username. So I see a lot that people use on their personal or on their business icon. They use very long usernames, 345 words inside their username. This is a big mistakes. Imagine for example, here we are, and you want to read this line. Imagine that I just remove the space between these words and just try to read it. It's gonna be really hard to read it. And this is number one. Second is going to be very hard to remember. But instead, if you just select one name, one word, or two words, username, it's going to be much, much easier to understand, to read and to remember. Also you can use between different words. We can use dot or underline to make it more understandable. Alright, the next thing is that people will find the page by searching for the username. This is one of the ways that they find your page. But if, for example, your business is about selling shoes, use a username. That for example, let's say people search for shoes. Use in a username that it include your main keyword inside this or when people search for that thing, they find your page. If your page is about, for example, wedding photography, use that in your username because then people will find you much easier through that. Alright, so these were some instructions about selecting the right username for your Instagram handle their colleagues as well for your Instagram account. The next step is about biography, okay, so most people make a lot of mistakes writing the Instagram bio. But here I will tell you a good instructions that first of all, it has a good marketing effect and it will be more convincing for new visitors to. Alright, this page is good, so I'm going to follow this space, right? So first of all, in your Instagram bio, you must have three short sentences. Three short sentences. The first line, now I wrote down what you have to talk about yet. The first-line, it should be about why people should follow your page. In a couple of words mentioned a good reward that people will, may receive if they follow your page. So if your page is about close again, think why people should follow your page. For example, my page is about marketing. I can say right in the first line, I can say, learn one marketing strategy a day. For example, follow me to learn. One marketing strategy a day, right? This is a good reward for someone who wants to learn more about marketing, right? Okay, if I follow this space, then every day here is going to teach me something, something new in a very short time, in a very short post. So I'm going to follow this page. So you have to be innovative here. You have to think, what is a good reward for your customer and how you can manage it. To write down in a very short sentence with, for example, 567 volts maximum and convinced them to follow the pace. Alright, so this was about the first sentence, the second one, what is your page about? Right? So if your page is about yourself in several wars, 34 words, explain who you are. If your page is about a business, a company, explain what this company Do. We are closing brand, VR, fast-food, whatever it is, just several words explain what your business is about. This is very important. I see a lot of pages out there. You go inside the page, you read the bio, you don't understand anything, then you come down, you see the post more or less, you don't understand anything. You have to spend 1234 minutes on their page until you understand how this page is about something else. I don't think right now. I was looking, for example, for this one. So it is very important to explain what your pages about on the second line. Then finally, you must have a call to action. When you want to write your bio there, you can select, you can write down a link for it. Okay, so here you can use the last line as a call to action for debt by your link, right? For example, you can right click below to join our contest and get this reward. Click below to get this free gift online. There are many things you can come up with the right, but whatever you are writing here, don't write down complicated stuff, for example, don't ask too much from people. Don't write down, okay, Click here to buy our $200 product are $500 product. You cannot convince a user this way. Just by telling that person, Hey, buy my product, they won't do that. You have to go a step-by-step. You have to follow a strategy. So the best way that I can tell you here is to capture email lit. You can give something for free as a PDF or some product for free if it is connected to your business or you can get gift, for example, discount coupon if it is. And look, if it is a local store and grab their emails, write down your email and your name to get, for example, ten per cent discount for our restaurant. For example, being the coupon coordinate yourself. You can use these, you can be innovative here and create a very convincing bio on your page. Now there are some small points about it, which it has a huge effect on your bio. The first one is that before each sentence, use use an emoji that explain what that line is about. For example, on the first line, what is it about? Use. Look for the emojis that is connected to that sentence. Okay? On the second line you are explaining that what your page is about. Use an emoji. Emoji to explain what your pages about this way, people will understand it much faster and much easier. Because generally, we, as a human, we understand things better visually. For example, one of the reasons that in all of my lectures you will see my face is because we can easily create a connection here and you will understand what you are talking about much easier, alright, so try to do visual stuff much more. And you can also use emojis in your post captions. We will talk about post on the next part, right? So the next thing that you have to do is use the most simple and understandable as possible. Avoid using complicated words, some words that are hard to understand. I have some meanings that people has to search for it online to understand what you are talking about. Avoid those words. And the shorter, the better. Well, there is a limit of characters that you can write down in your bio, but the shorter you can do better if for example, you can explain what your page is about into words. It is much better than five volts. Alright? The less, the better because people want to find the answers that they need much faster and easier. Alright? So generally that was all about the fundamental stuff about Instagram marketing, the things that you have to follow in order to have a better page, more convincing page from marketing perspectives. Alright, so that was all about this lecture. And the next part we are going to learn more about eight rules to have a successful Instagram posts. So if you are ready, let's go for the next lecture. 33. 8 Rules for Instagram posts: So a truce to have a successful Instagram post. So here we are. And the first rule about having a successful Instagram post is about time. Now, most people have some questions that alright, how many times during a day we have to post on Instagram? At what time you have to post on Instagram. So first of all, let's talk about the time, right? If I'm just giving you some general instructions on different conditions and situations, it can be different, but generally, you can follow these steps. First of all, if your business is B2B business to business, your target or other businesses or other companies. The best time to upload the post is from 09:00 AM to 05:00 PM, right? You can upload to maximum three posts during that time. If but if your business is about business, B2C business to consumer. For example, you are doing marketing for fast food, which opens from 910 AM and closes at 12 at night. The best time to upload the post is from 09:00 AM to 09:00 PM. You can again, you can upload between two to four posts a day. And the other thing is that if your business is not local and you have customers from all around the world, your business is global. For example, for me, I have students from all around the world, I think from 190 countries, right? So what I can do is to upload posts, for example, every six hours, every four hours because someone from somewhere around the world will see the post and it will have the effect that I want. So that was number one about post. Number two is VRI n or rain. We talked about it inside digital marketing mentality part. Here. It was. These are the instructions to have a compelling content, especially on Instagram. You can analyze your pulse and improve your posts using this strategy. So if you skip this project, can go back to digital marketing mentality and learn more about it. So the next one is post topic. Now, this is very important in general to build a page. So let's say, for example, that consistent screens, Let's say you start to watch a movie. And after ten minutes watching it, you exactly know what is going to happen till the end of the movie. So will you watch the movie till the end or nuts, okay, the thing is that most people won't watch it because it will get boring when you know exactly what's going to happen. It would be boring, right? On the other hand, let's say for example, you're started a new TV series. You've watched the first episode. And it's about some topic, you wise, the second episode, it's completely something else about some other topic you've watched the third episode. It's again completely something else about some other topics they use. For example, let's say 100 per cent element of surprise. Both of these two are not very good, but the combination of them with the right amount of percentage will deliver the best content possible. So it's the same here. On creating a successful Instagram post. The best way is to create a successful Instagram post. In general, on all of your posts, it should be 70% expected and 30 per cent use the element of surprise. So I'm not saying to use this strategy in one post, but in all of the posts that you are uploading on your Instagram page, Let's say, for example, my page is about marketing, right? I can upload 70% post about marketing and 30% post about some other things about myself, about my life, about what I'm doing next. About something that people don't expect. If people expect to see exactly one main topic on my page than my page, we'll get a little bit boring. But if I add this 30% element of surprise, beside that, people will get what they want and what they expect to get. Decide that they will receive some other maybe information or some other entertaining stuff as well. Alright, so try to follow this strategy when you are building Instagram page, right? The next thing that you have to pay attention is that targeted hashtag. So most of you by now you must know what is a hashtag on Instagram or other platforms. But the thing is that when you upload a post, well, you can use different hashtags, but the smart way is to use some specific targeted hashtags to grow your business. So what you can do here is to target your competitors hashtag. For example, every company, every page. They mostly, they have their own hashtags. For example, Nike has their own hashtag. Mcdonalds, they have their own hashtag. Most businesses, they have at least one to ten to 20 hashtag for the business. So what you can do, first of all, find your competitors by searching in Instagram or using some other analytic platforms, which later we will talk more about them. You can find your competitors and then use the hashtag under your post. Let's say you sell cookies, right? There is another store that they are successful. They have a lot of, for example, followers, a lot of listeners, audiences, and you will use their hashtag under your post. Why? Because when people search for the hashtag, they see your post. And this way you can grab their attention because they're all really liked their business. They may be like your business as well, right? So this way you can attract them into your business. This was number for tip number five, post CTA. You should use call-to-action on all of your posts. It can be anything. For example, you upload a post, you can write down, click on the bio link to, for example, do this or do that. You can say, tag a friend, leave a comment, leave your feedback about this product, and so on. But always, always, always under all of your posts. Use a call to action. Rule number six, create and follow a main thing. Now this is very important because when new visitors come to your Instagram, they are looking at your Instagram page. If they see a general harmony, a general theme inside your page, they are more likely to follow you because it will look more professional and people want to receive higher-quality of stuff. So, for example, how you can create a main theme for your Instagram page. First of all, you can use some specific kind of filters, but use it on all of the posts. You can use some specific colors. For example, the business has, for example, these 34 colors. You can use some of those colors on all of the posts. You can use some kind of design on all of the post to make them, connect it, to make them that, alright, all of these posts are designed with a harmony and a general theme. Alright, It has a great effect on new users that visit your page. Rule number seven is one main place, so you have to do your best to direct all of your, all of your audiences to one place. It can be your website. It can be the company's website. You can write down that thing under all of your posts. For example, when I upload a post in my template, the thing that they designed from all of my posts on there, all of them. I have my own website and I receive a lot of traffic from that. And I share that post on Pinterest. I shamed the same post on Facebook, my Facebook groups, on Facebook, fan pages, and Twitter and so on. So this way, I drive all the traffic that they have in all the social media channels into one single place. And from there, while most often will sign up to my e-mail list, most often will buy my products right away. And so on. This way, I will have access to them through email marketing. Then we'll do the other, will follow the other strategies to increase our sales, right? So you can use the same thing. It is a smarter to use the web address, but also some people they use, for example, they Instagram username under their post. I don't suggest that, but it is better than nothing. So the next one, which is the last rule, is the tools that you may need to create a better or higher-quality contents for your Instagram. Well, these are some application that you can install on your mobile phone and create some posts using this. I'm going to open some of them. For example, Canva, you should be familiar with it. By now. You can use it online on the web page or use their mobile app. You can use these apps to create different kinds of, for example, a post with different type of topography, with different kinds of images and so on. And that was the eighth rule which will help you to upload a successful post on Instagram. Now, there is a bonus tip here for you, for Instagram marketing. Most people think that Instagram marketing is all about numbers, the number of likes, the number of likes, the number of followers, and so on. But if you are looking at Instagram from business perspective, looking for numbers, number of o, the number of likes of this page is increasing, so we are going to be more successful. That's not the main thing here. The main thing here is to find targeted followers. I mentioned it before. On the other sections. When we say targeted, we are talking about users who are very much interested in your business, in whatever you are talking about. So these people are more valuable than a huge number of followers that they, they may like your posts, right? So having 100 targeted followers worth much, much more than a 10 thousand random followers. Alright, so spend your time because we're talking about business, we're talking about selling a product, increasing sales and business right? Here, you must focus on targeted followers, not general random followers. Just use some, for example, apps to increase your followers. Creating some ads to just find some people who like your page and so on. Alright, so that was all about this lecture. If you have any question, write it down for me, or if some part of it, it wasn't clear for you, you can go back and review the lecture. And the next part we are going to talk about for Advanced Marketing Strategies for Instagram. So if you're ready for the next part, Let's go for it. 34. 4 Advanced Instagram marketing strategies: Welcome to the next lecture, which we are going to talk about for advanced Instagram marketing strategies. So here we are. And the first one that we are going to talk about is follower attention. Now the first time that I taught this topic, this is strategy. It was several years ago. And since then, still I receive a lot of messages from my students that they say this strategy was amazing. We are receiving a lot of followers, a lot of targeted followers for our business. And they are so happy about it. So again, today I'm going to share it with you with some additional stuff. During this strategy, all you have to do is, first of all, it includes two step. First step is to find where your potential follower hangout, okay? So for example, if your business is about some type of restaurant, you have to find the places that your potential followers are. On the previous lecture we talked about your competitors. So that is a great place because people who already are falling your competitors, they are interested in this topic. So if you just find them and grab their attention somehow and bring them into our web page. This way you can attract a lot of targeted followers to follow you and later on convert them into customers. So the first step is to find where they are and the second one is to grab their attention. So you can do this manually, but it will take some time. You have to go to your competitors Instagram pages. Click under recent posts and see who left a comment who liked their posts, go to their pages. And for example, you can send a follow request this way they will it will grab their attention. Oh, who followed me? They click on your page. They come to your page and see, oh, this is interesting. I like for example, this topic. So they don't know from where you found them, but when they come to your page, they see that, alright, this is an interesting topic for them. So they will follow your page beside that, you can like their posts. You can leave a comment on their posts if their page is public and try to create a connection so you can attract them and bring them into your web page. This is the first way that you can do it, which is this manually. But there are some other ways that will help you to do this process much easier, and that is using some kind of automation tools. Now, there are a lot of automation tools out there for Instagram. But there is one of them that I have been using it for the past two years and I suggested it to all of my students. And I think till now, thousands of my students are right now using this platform, this, I can say this extension. So one of the concerns of people about using automation tool is that first of all, well, if Instagram know about it, then they may block your page for some time. But about these two till now, for the past two years, for me it was safe and I can say I have used this tool for at least ten different Instagram pages. Alright, this is just only my experience. So I put the link here. The name of this tool is ever like here. You can click on it and it's a Chrome extension plugin. So you can come here and install it on your Chrome and start using it. As you can see, I already have it. It's right at the top here. And so first of all, what this tool does, this tool will use your Instagram account to like some specific kind of posts on Instagram. For example, I upload a lot of posts, a lot of quotes on business coats on my instagram page. So I create a task inside this extension. And I say, like the posts that have the hashtag code. So I can write down some specific hashtag and all the posts that you have this hashtag under them. Ever like, I will use my icons to life those posts. Alright, Some people make this mistake and they think that alright, if they use this extension, they will receive likes themselves on their own posts. But it is not like that. It will use your account to like other posts. So what will happen after that? This way? If you select the right hashtag or write down the right condition for it to grab, to find their potential followers. It will grab their attention. For example, they come into their Instagram account and they said, Oh, someone liked my post and they will be curious, Alright, who this is, who this person is, that they don't know me, they don't know. They don't follow me but they liked my post. They click on it and they jump into your Instagram. Profile and they see, and they see that the topic is intercept for them and they will follow you. How you can use this. First of all, simply, you can just come here, click on install it, it will add it to your Chrome. There are some steps that you have to follow to activate it. It's very simple and clear. I am not sure. I don't remember it exactly because I have done it a long time ago. But you can in a solid, you have to, I think you have to write down your email. They will send you a code and write down that code into the extension and it will assort working. I think it was like that. So in general, when you are done, the icon will appear here right at the top of top right side of your Chrome browser. Click on it. And here you have to create a task for it. So at the top left side is everything configured tasks. So click on it, and here you can click on Add task and set the conditions and the rest of it. So the first part, you have to select the type of this task. Alright, so if I click on it, there are lots of types. The free version only has, like by tags. So you write down a hashtag or several hashtags and it will go and like the posts that have that hashtag. But they have other things like, for example, like by location, you want to grab the attention of the people who uploaded a post in your area or in your city. This way you can select this one and tell her to like the post who that were uploaded in this specific area in Los Angeles, for example. The next one is like my feed. After that we have like users followers. It will, for example, you can follow your competitors. And this way, ever like here we go, and like the posts of your competitors. Alright, so this is a smart way to do to grab the attention of your potential followers. The next one is like users following and after that tycho from unsupported and so on. So we're going to talk about the first one right now, because it's the free version. If you are interested in the other versions, you have to buy the extension. So here you come and you write down some, one hashtag or more. And you will define how many likes per day you want. But in general, on the free version, it will not like more than 700 a day. And unpaid version. I think they like 1400. Alright. So there are some advanced it in here as well that you can change the settings as well, right? So that was all about the first strategy that we have here. The second strategy is to use featured page. Now in general, for example, when you want to do marketing for a company, you have a business page for that company. In this strategy, we are going to create one or more featured pages. So you have your business Instagram page and you will create another page. But the thing is that this feature page, the topic of this page, must be connected, must be the same as your own business space. Let's say here you sell cars. Here you must feature page. You must talk about cars. You sell, for example, your clothes. Here you must talk about clothes and fashion stuff, right? So the topic must be the same. But the difference is that on the feature page, you will not promote anything. You just deliver value. You just upload posts that people like to see. If you are uploading, for example, posts about car, you can just upload some, post some videos, some information about cars, right? If your business, let's say, for example, like me, if my business is about marketing and online courses, business courses, lifestyle courses, these kind of things. I will, I can create a feature page. And there I just share posts about marketing, about business, this kind of stuff. Alright? This way I will attract a huge amount of followers because I am just delivering value without asking anything. Alright, so this way, you can create a feature page, but how you can use it to grow a business right? After sometime that you get to a good number of audiences. On these feature pages, you can start promoting your own page. You may solve this before on Instagram that you follow a page, it looks like that they're just uploading some information on Instagram. They're just delivering value. And after some time you start to see, you start to pay attention that they are. For example, talking about some specific business. A lot. Those pages are called feature pages. So what you can do after you get to a good number of audience, you can promote the main business space. So let's say if you have three feature pays after sometime after reaching, for example, ten thousand, fifty thousand fall or whatever you like, you can start promoting your main business pays, direct people to that page. And from that page it will direct them to, for example, and other places like your email list or your website. Alright, so this was the second strategy. The third one is shout-outs, which is common and you may heard of it before, but it has several types. The first type of shoutout is shout out for shoutout. Now, in this type you have to go and find pages with the same topic as yours. And almost we can say more or less with the same amount of followers as yours. So if you have 10 thousand followers, go and find pages which has 10 thousand followers. If you have 100 thousand followers, go after pages which has 100 thousand followers, send a direct message to them and ask them if they are willing to do a shout out. For shout-out, you may hear no a lot here, but when you try several pages, someone will say yes. And all you have to do is to share a post from their page and ask your followers to follow them. And that pays also should do the same day which share a post from your page on their account and their followers to follow you. So this is the first version. The second version is the page shout outs. Now, in this way, you have to go and find pages with the same topic as yours. But for example, let's say if you have 10 thousand followers, you can go after 100 thousand followers, 500 thousand followers and send a message to them. These pages usually have pricing list, for example, they will tell you that, alright, I'm going to share a post on my page and I will let it be there for two days. And I'm going to charge you, for example, $100 for it. There are some specific point that you have to pay attention here. Because now that you are paying, it's important to take, to pay attention to some specific factors here. For example, when you are contacting these pages, ask them for their reach here and impression. Now. If you don't know these expressions on Instagram or on other social media channels. Reach is the amount of people who saw your post and impression is the number of times that your posts have been seen. For example, one user can see your post ten times it each time will be counted in impression, but under reach it will count as one view. Alright, so ask them about their top reach and top impression. Let's say if they have, for example, 100 thousand followers, if they reach is for example 1 thousand people and they're in Persian, 2 thousand people, It's not good and it shows that they have a lot of the active followers. So be sure that if you want to pay someone to do shout-outs for you, select the right page that bring a good amount of value to your page. The next type is inviting influencers. So in this way, you can look for people, influencers who are talking about the same topic as your business and just start a conversation with them and invite them to your business. Let's say you are doing marketing for a hair salon. You can find people in your local area that are talking about makeup or about hair, caught, these kinds of things, and invite them for a free session to your business. You can invite them that hey, for example, we like what you are doing on your Instagram page. And we would like to invite you to our hair salon for a free session of makeup and these kinds of things. And if you'd like to share it with your followers, alright? So this way you can easily, with doing some small thing for free, you can bring a lot of targeted followers to our web page. For example, for me, because I have a lot of business and marketing courses, people who have some product connected to what I'm talking about, they contact me and they tell me, alright, we have this product, we will give you this fear stuff. And if you liked our products, you can talk about it in your courses or in your webinars and live streams and so on. So I, sometimes I review their product and if they were good, I will talk about it and I will introduce it to my students. So there are a lot of influencers out there. And you can see some of them may be asked for money, not fear stuff. But you can find a lot of influences that we're just giving them some free stuff. They will come to your business, talking about your business and invite their followers to test whatever you are providing. The last one, which is number four on this list is contest. Contest are very powerful. So quickly I will go over the steps that it has. The first step is to set a valuable reward, a valuable prize for the contest we can, we can call it omega giveaway, right? It should be something. First of all, connect it to your business. If your business is about, let's say shoes, what you are, what you have to give away is shoes. If your business is about, for example, fast food, you can give free meals. Alright? Don't, some people do it this way that their business is about something else. But then they will give, for example, iPhone, they will give cash. This is not working much because this way you will attract people who are not interested in your business, your topic, your industry, but they are interested in their reward that you are giving. If the reward is not big and it is not connected to your business, that contest won't work on Instagram. Don't start any contests until you reach, for example, 34 thousand followers on there that it won't have a lot of benefit for the page is step number two is to design a good image for it. You can use Canva.com to create a good quality images. And there are some specific elements that you have to use, you have to add in your image. One of them is that the first thing that people see? They must see the reward. And the second thing is they have to see the value, the general value that you are delivering in this contest. For example, if you are giving away ten shoes and each of them costs $20. So the value of the giveaway will be $200. Alright? So be careful about these things. Try to apply them when you are creating the image for your context, then you can use, this is optional. You can use some platform. Here I suggested robotics. You can use some platforms that will help you to do the giveaway to do this contest, much easier. You can direct people, for example, you can upload a post and say, write down that this is the contest. And if you join, you can even something like this. So how you can join the contest, their steps, step one, for example, tag, like to pause and tag TV friends for example. Step two, Click on the link in the bio and sign up for the contents. So they come here in the blue bikes, they write down their name and their email and the register in your context. So this way, not only you are growing your page by asking them to like tag their friends under your post, but also you will grab their emails. And step number four is to write a good copy when you want to upload your post. The first part you have to talk about reward. The first thing that you write, it is better to write the reward between two stars, as you can see here. For example, ten, this kind of shoes. When this kind of shoes with the value of, for example, $200, something like this. Then under it right down, how to enter the contest? Step one, step two, step three, and so on. And finally, after you uploaded the post, you can run ads using Facebook manager on for your Instagram posts to grab more people and get more emails. And creating an ad in Facebook manager is exactly the same way that you create an ad for Facebook. Okay? But this time when you want to create an ad, the placement, in the placement you should select instagram and then select your Instagram posts. Alright? These are the main important thing is that you have to follow. There are some additional things that you can say on at this time when you're writing the caption of your posts at the end, you can write down that at this date we will announce the winners. And first of all, we will announce the winners through email. So what you can do, you can send an email to your people who signed up and tell them who won the prize. And beside that, you can add another, for example, 20% discount for the people who signed up, 10% discount for the people who signed up use this coupon code and so on. So this way, not only you grow your Instagram page, beside that, you get a lot, you grab a lot of emails. You create an email list from targeted customers. And beside that, at the end you push them, you direct them to your store, to your shop. If it is low cost, if it is unlikely to buy your product. So they will see it as a great opportunity. So there's another thing that I want to tell you, because here we talked about ads. I want to mention another thing. There's something that Facebook recently added to there. Ads Manager. And if this is business.facebook.com and we are here, we are in Ads Manager in the audience parts. So if I click on this menu on their assets, here we are in audiences. Now there's something interesting that recently Facebook added. So you can target people who were connected to our Instagram page. You can come here, click on Create, Audience, custom audience. And then here select Instagram business profile, but it must be business. So select it. And then here, select your Instagram page that is connected to your Facebook. For example, you can select everyone who engaged with your business, for example, over the past 90 days, over the past three months, whoever who had some engagement with your Instagram, here you can target. There are some other options. For example, people who send a message to your business profile. People who save any posts. For example, these people, people who saved any posts, they are more likely to be to convert and become your customer because they already saved one of your posts. They are very much interested in your business. And also same as other places on Facebook. You can narrow it down. For example, you can say people who are anyone who visited your profile or anyone who, for example, saved your post. Or you can exclude something. For example, you can say people who engage with your business account, but not the people who send you, for example, messages on instagram. Select a name for it and just create it. This way, you can create ads and target the people who were in, who were engaged with your Instagram icon. Alright, so these were four major marketing strategy for Instagram. And there is a bonus that I'm going to share it with you. I really had a good experience about the bonus that I'm telling you right now. And I saw a lot of people building a huge, massive pages. Much easier using these tools. Okay, so the thing is that when you upload a post on Instagram, instagram quickly for the first verse number 30 minutes, they run a quality tests on your post, meaning. In that period of time, if, for example, 100 people saw your post and 50 of them like your posts or leave a comment. They consider this post as a high-quality. So what will happen? They start to show it more to other people, for example, through the explore tab. Okay. But let's say if during the first 30 minutes from 100 people who saw it, only, you receive only two or three likes. They consider it as a low-quality and they tried not to show it to other people. So the thing is that how you can use this, how you can use this system to grow your page. Now some people create a group on Instagram, and for example, when they upload a pause, they go to that group and they ask the other members that, hey, go to my final course. For example, like heat and leave a comment and tag your friend, for example. They will do it all for each other. So this way they tried to help each other to grow their page. But here, several months ago, around 76 months ago, I found out a company. Again, these companies that I am introducing two, none of them are mine or I won't receive any benefit. I just use them. And I found them interesting and useful. And I think if you use them, it will make your work much easier. That is why I am introducing them to the tool that I found out here. It was exclusive mafia. It's the name and I put the link here so you can come and click and you can come here. You see this is some example of the people of the pages who are using their service. You see, I saw a lot of people beside that. You find a lot of, I can say, maybe friends, people who are managing other pages with the same topic as yours. Beside that, you will find a lot of people like this. You will receive a great service that has a huge effect. Does that have some videos that explain their business, but very short, quickly, I will tell you what this is about. So what they do when you sign up there? They first of all, they give you some PDF. They explain the instructions and how their system works. During the day. They have some events. First of all, when you sign up, they analyse your page and say, for example, previous page is about business and marketing and coats. So they put me in that list. Your page is about, for example, clothing store. You, they put you in another list. And the pages on these lists, all of them have the same topic. Then every day they have, for example, six times, six different events. Before, 30 minutes before each event, they will send you a message on Telegram. And they will ask you if you would like to join this contest or not. You say, for example, yes, I would like to join the contest. Then after 30 minutes, when the contents of the event starts, they send you a list of pages that you have to go. And they will tell you the instructions. For example, they will tell you go to these each of these pages, for example, 50 pages, the list of 50 pages, you have to go inside each of these pages, like their final pose, for example, leave a comment, tag, someone. You have to do the same thing for all of these 30, all of these lists. And also they do the same thing for you. So before an event, a start, you can upload a post. Then all of these people on these lists, they come to your page and they start to like your posts. They start to leave a comment and tag a friend on your post. And this way, immediately, Instagram consider your post as a high-quality posts. So what will happen? The chance of your posts showing up in Explore tab will go much higher, especially for example, when you select Finish, write down different hashtags. When people click on hashtags. In hashtag part, there are two columns. One of them is a top ones and the other one is the recent ones. So the top ones stay there for a long time. So this way you can go to the top ones as well and stay there for a long time and attract a lot more people. So in that time that I used their profile, I use this service for a month. It was really good. But the reason that I didn't continue to use it because I was very busy with my other stuff. For example, creating online courses. I couldn't, I didn't find the time to do this, but in that one month that they use it, it was really good and I really liked it. That was all about these marketing strategies. I know it took a long time, but it was important. So if you have any question about these strategies, write it down for me. And the next part we are going to talk about a very important topic, which is Instagram, sales finance. So if you're ready, let's go for the next layer. 35. Instagram sales funnel: So welcome to the next lecture on Instagram marketing. And here in this part we are going to talk about Instagram sales finance. Now, if we generally use sales funnels to bring people into a system and little by little rework on them until they become customer, until we convert them. Okay, So here how we can use a sales funnel for Instagram. Now about sales funnels, we are going to talk more in this chapter. But here, right now, I'm going to pay, I'm going to point out to some specific elements that you can use that will be effective. So the general idea of sales funnels for Instagram is that you have to create some landing page and connect it to Instagram, for example, to create a landing page and put the link in bio part by your section of your Instagram page. Create a landing page and share it on your stories. For example, swipe up to get this free gift and then people come to your landing page. They write down there, for example, email and name, and then they get the free gift. There are some important things that you have to pay attention. First of all, the landing page that you will direct people to must be optimized for mobile. It means that when, because people use Instagram or on phone, when they click on your link, they will see your landing page on their mobiles. And your landing page must look perfect without any mistake on mobile. So if, for example someone come to your landing page and the button is so big or half of the button is outside of the screen or the texts are so big, or some part of it, it is cut. There's some card, it is not good. You cannot convert people, you can not bring people into that sales funnel. That is rule number one. The second one is that it is better to capture leads instead of selling products right away. You can use leads to prepare them to buy your product. For example, some people write down, write a link, for example, we have just launched a new product, swipe up to see you come to the landing page and you will see that you are right inside their store. Okay, this may work, but the result won't be that much. It is much better. Instead of directing people to a store, direct people to a landing page to grab their emails, right? The next one is that gives something for free to create an incentive to. So people give them, write down their email and their name. It can be a PDF, it can be some discount or things that you consider reward regarding the business that you are doing marketing, you may be surprised, but for a lot of people, you can create some fantastic PDFs that people really value and they will, right away, they will write the image to get that PDF. Okay, I have seen it a lot. I've seen people giving PDFs about, for example, bodybuilding and Jim. People give PDF for a lot of different things. So just try to be innovative and find a good reward fee thing to give to people. In general, you can use also discount coupon codes as well. The next one is that use that email to convert followers into customers. So when they give their email, they will go into a system which around for four or five days, they will receive e-mail and each email has a specific purpose. So on day 45, they are ready to be converted and then you can send them to another landing page so they can buy your product. So this is some general concepts on general image of a sales funnel for Instagram. But as we go forward in the next couple of sections like email marketing and sales funnels. In these two parts, we will talk a lot about the system and how you can accomplish it. You will learn tools, will learn the system. It's really useful. Bonus tip that I can give you. I, I wrote down for different platforms here for you to get an L takes for your YouTube, for your Instagram, you can sign up here and they will give you a lot of analytics about your Instagram page. You can, first of all, you can use this and I'll taste to grow the page. But besides that, you can use these analytics to provide them to your clients to make them more happy, right? So that was all about Instagram marketing. We talked about a lot of things. So anywhere during this section, if you have a question or if something is not clear for you, you can write a question for me and I will answer it as soon as I can. So that was all. If you are ready, let's go for the next part. 36. Introduction to find clients: Welcome to the next section, which we'll learn more about how to find clients for your social media marketing agency. During this section, we are going to learn more about five ways to find local clients. Then we will learn how to find online clients. Psychological or strategies that will help you along the way to become successful at your social media marketing agency. How to motivate yourself to go forward. And finally, finding qualified business owners. So if you're ready, let's us start this chapter. 37. 5 ways to find local clients: Welcome to the first lecture. Here we are going to learn more about five ways to find local clients. So first of all, we are here in find clients, and this is the first topic that we are going to talk about, that there are several ways to do that. The first way to find local clients is to create a local business alliance. It means that you have to find connection between you and your target. For example, if your niche is restaurant, instead of directly go to the business owner, that restaurant owner yet in touch with companies that are already working with that restaurant. Okay, so the thing here is that you may have a lot of friends. You may have some connections around you and these people around you. All of them, they may know some other companies, some other businesses. For example, several days ago I was speaking with one of my colleagues and she said that she started working as an accountant in some medical center. It was a big medical center. And when I looked through that business, that medical center, I saw that there are very good business, but there are very weak in marketing. So right now I don't do social media marketing for other businesses. But if I was, I could simply ask my friend to set up a meeting and introduced me to her boss. And we can speak about marketing, for example. This is a great way to get in touch with local clients. Now the thing is that offer ten per cent commission to them for offering each client. This way, not only you will motivate them, but also they will do their best to help you get that client and declines after that. Okay, this is a great way to find clients. For example, let's say if you have 1020 friends and people connections around you, you can speak with them, Hey, I started to do this business and I'm focused, for example, in this niche, in this topic. And in case if you have any connection in this business or if later you find someone in this business. If you refer me to them and we signed the contract, I will give you ten per cent of whatever I make until we have the contract. This way, you will guarantee that the people who are around you, they will help you to make more money, right? So this was the first way, the second way, Meetup. You can go to meetup.com and find meetings connected to our business. Meetings that you know, your targeted clients will be there. For example, I'm focused on restaurants, so J here, I do not need to go to meetings about marketing, about my own profession. Have to go to meetings about restaurants. There, there will be a lot of, for example, restaurant owners, a lot of people who want to start a business in that niche, and others who will help you to get more clients. So the thing is that you can go there, give them your business card, started speaking, and for example, tell them what you did for other companies like them, other restaurants like them, and try to set up a meeting, Alright, so all you have to do is to go to meetup.com, select your location and search for the topic. For example, I want meetings about restaurants in London, right? You will find, for example, 100 meetings during the next month in London and you can attend as much as you can and get in touch with people. Alright, so that was number two. The next one, business owners group. Go to Facebook and LinkedIn and search for business owners plus location. For example, you are living in London, go to Facebook and search for business owners. London, right? You are living in Frankfurt, says for business owners Frankfurt to cave in most places, a group like this exists and you can join in and get in touch with a lot of business owners. Find the ones that are in your niche, start to speak with them. You can share some information about marketing, about your niche. And this way, even you will attract those business owners who are active in that niche. They may send a message to and you will start chatting and setting up a meeting. Alright? And one thing, if you search for it and it didn't exist, It's a great opportunity for you create a group. This way, not only you will start a group and you can invite your friends who are a business owner. Ask them to invite their friends who are a business owner. And this way it will grow and grow and grow. And the thing is that not only you are in group like this, but also you will be the admin. So you will have a lot more opportunities here. The next one is do public speaking. So again, I can go to meetup or other. I can search online and find meeting conferences in my area, in my niche and in my location, and I can just contact them. Hey, I saw that you are setting up a conference about marketing. I am experienced in this area with this background and I, I would like to speak at your conference. So when you do something like this, then you go up there when you speak for five minutes, ten minutes, 20 minutes about a topic in marketing. And if you do it right, if you speak about, speak about something interesting. When you come down, a lot of people come to you, they will ask questions from you. They want to get in touch with you. And this way you will be able to find a lot of different clients. And the last one is to pay attention when you are outside. Now normally when you go outside, most people are like this. For example, you want to go out for dinner, you will go there, you will come back. But the thing here is that after now, if you didn't pay attention to what exists around you, you must do when you're walking in the street, when you're driving to work, wherever you want to go, you have to pay attention to whatever exists around you. Okay? There's a story about, for example, there's a clothing store here, there is a restaurant here, there's a cafe here days. And just pay attention as much as you can this way you will find a lot of different companies, which most of them can become your clients later, right? So a general tip here, create a list of potential clients. Later we will learn how you can sign, how we can convert them and sign contract with them. So what you have to do right now, you can just start searching, speak with your friends. Go to meetup.com and search for meetings, and search for business groups and so on. Do all these things we talked about and start to make a list. Alright, I found this business, for example, the name of the business, the business owner, the contact information, and how you find it, okay, You can create a note and put all these information inside it. Alright, the next part we are going to talk about how to, how you can find clients online. It's going to be interesting. So if you're ready, let's go for the next lecture. 38. Find online clients: How you can find clients online. Here we're just going to make a research. If you are good at making research online here, it will help you a lot. So all you have to do, we are going to use two tools here. One of them is Google and the other one is Yelp. For example, you can come to Yelp and search for your niche, whatever your niche is about. If you are, for example, focus on restaurants, cafe, things like that, you can come here and search for it, select your location and find a lot of businesses in that area. You can come, for example, to click here, if you're using Yelp and here are the information about that business, you can click on their website, go to their website, and learn more about them. Also, you can go to LinkedIn search for the business. And you may find someone in charge. The owner may be in LinkedIn, and this way you can get in touch with them easier. The other way, which is to use Google to search, for example, for, let's say, clothing store in London. This way you can search for closing your stores. A lot of them will come out. All you have to do is to just try to find some contact information. If they have a website, click on it, go to their website, read more about it. Even if they don't have a website, it is much more interesting because a business, a clothing store, for example, at this stage, if they don't have a website, it's a great opportunity here for you to get into their business, help them grow their business and increase their sales. Alright? So generally these were the two ways that you can search for an online business and find and gather the information, the contact information, same as the previous part. You can create a node for online clients, people who can't access locally. For example, you are living in this city. You want to find clients in the other city or in another country. Create a list, write down the name of the company, their contact information, and how you found them. Alright, so later we are going to talk more about strategies that how you can contact these people. For example, for online, how you can send a message to them to convince them to have an online meeting video. So you can convince them to become your client. Or if they are local, how you can contact them, set up a meeting, and what you have to do in that meeting to convince, summarize, later, we are going to learn more about these strategies. So that was all about this part. The next part we should title is also pretty interesting. It's a numbers game. We are going to learn a lot of important psychological strategies which will help you become more successful at your social media marketing agency. So if you're ready, let's go for the next part. 39. Numbers game: It is a numbers game. During this lecture, we are going to learn a lot of interesting psychological perspective about building your social media marketing agency and the problems you may face along the way, right? So here we are. The first topic that we're going to talk about is to be a gold miner, right? Some people may not be able to work with you. You will hear no a lot, and that's part of the game. So as you go forward, as you find try to find clients, get in touch with them, contact them. A lot of them they will tell you, this is normal. This is something that exists in this business. You may speak with a 100 people and all of them, they tell you no. But all you have to do, you have to first of all, you have to prepare for this k you have to expect to hear no, I don't say just expect to hear no all the time as a pessimist, don't look at it that way, but it is something that exists. There may be a lot of reasons. Maybe the business the business owner wants to work with you, but they don't have the budget for that. Maybe they don't believe in marketing, maybe they don't trust in marketing. Maybe they see you as a person who is not fit for their business. There may be a lot of reasons. But first of all, remember something. They may say no right now, but it doesn't mean that later they won't become your client. There will be, another strategy is how you can little by little convert these people who said no into a yes. This is one thing. So all you have to do is to expect something like this and don't get discouraged. Don't take it personally. Alright, this, this thing exists in this business you will hear a lot of norm. There is a good sentence from Elon Musk. He says that an entrepreneur must have the ability to accept a huge amount of pain because something like this is painful. You go forward, use pen time, you find a client, you go there, you speak with them and they tell you, no, we don't need you right now or maybe never, right? This is painful, but you have to accept it. First of all, it is hard. Second, it exist in most businesses. What you have to know that this is the way for you to become successful. There is no other shortcut to it. So don't fight it, don't get discouraged. If you, for example, went to ten businesses and all of them said, No, this is completely okay. The next thing that we're going to talk about is that you are gold as well. So respect yourself and work with clients who value you and your service. So besides the thing that you are, you and you are awesome beside that, after you learn things that we are going to talk about, insight discourse. After you learn them, after you practice them, you will become very good at marketing. You can get real results for different businesses. You can get real customers for different businesses. So trust yourself, believe in yourself, treat yourself as someone who is bringing something valuable to business because that's the reality. So the next thing is that for every 1020 know, you will get, for example, one yes. So the more you get, the more yes, you will have a some people are meant to become your client later. Several months ago, I think it was I found out a book at the name was good for now. And in that book, it was just working on this psychological perspective that when you go for now, first of all, it will be much easier right? After you hear no, you will not have any hard feelings about it. This is number one. Number two, it was, the book was saying that, for example, you may get in touch with tank lions and all of them they gave, they tell you no. But if you get in touch with, for example, 100 clients, at least among them, you may get, for example, 12 or three yeses. If you get in touch with 1 thousand clients, you may get 506070 years along the way. Alright, so this way, the book was saying the more no you get, you have a better chance to receive the answer. Yes. Alright, so try to push yourself into this mentality that NO is part of the game. This is one thing. And the other thing is that some people are not meant to be your clients right now. They may come back to you after several months or couple of years. They may contact you. You may contact them that, hey, before we talked about, for example, this thing. Um, for example, these are the results that I have done for other businesses. If you are interested, we can do the same thing with your business if you want to make more money, right? So you can get back to those clients who said no, that's okay. So the next thing that we're going to talk about here is to get the email of everybody. You talk to. You go to a meeting and the owner said, Alright, thank you for this meeting and your presentation. But right now, we are not interested for any reason. What you have to say. That's okay. Alright, thank you for your time, but I can I have your email. For example, I have a weekly newsletter. I send information, updates, heaps about marketing. You can take a look at these tips and if you are interested in, you can apply it for your on your business, yourself and gets real result. And I will share a lot of information. If Is it okay with you, give me your email so weakly, I will send you an update or a newsletter this way. Put them in the weekly newsletters, send them updates, tips, and show them statistics. And little by little, you can start to convince them that, hey, for example, this week we did this work for this business. And these are the results. They get. For example, ten per cent increase in the revenue, right? When people see these statistics little by little, they start to get convinced. Now, if you remember before we talked about it that, for example, in Instagram marketing, when you want to direct people to your landing page, don't send them directly to restore, send them to a landing page and capture their emails. And little by little, send them some emails and after four or five star to convince them to become your customer, this is the same thing here. You may add the first attempt, you may get. No. But little by little, as you go forward, this gets easier for you. They will start to trust you more and you can start signing contracts with them, right? So that was all about the numbers game. And on the next part, we are going to learn more about how you can motivate yourself because along the way you need something to push you forward. The game is hard, the business is hard. You need more energy to push yourself forward. And then the next part, we are going to talk about that. So if you're ready, let's go for the next lecture. 40. Motivate yourself: So motivating yourself, you may think that this lecture is okay, so, so maybe not necessary, but it is really important. So if you can pay more attention because we are going to learn something that will help you a lot along the way, right? So here we are. And the first topic that we are going to talk about is that brain understand what it sees, rewire your brain. Now the thing is that several years ago, I'm not sure, 78 years ago In that time, when I was making nothing per month and the people who were around me, they were also making nothing per month. Me. The meaning of the definition of becoming successful in a business was different with what it is in my mind right now. For example, in that time I thought that if one day I make $5 thousand per month, then I will be successful. Because I saw that I was making a thing. People around you are not making nothing. Of course in that time I was studying, but anyway, it was what I saw around me. But after that, when I met my mentor, I started to see other things. I started to see other people. I started to see how much more they are making. I saw that people are making one million, ten million dollar a year. And these changes things for me. And the important thing here was that those people were same as me. Okay? They rent a genius. They rent, for example, 20 years older than me. They more or less, they had the same age, younger LTL with older couple of years. But when I saw when I looked at them, I saw this person who is more or less same as me, accomplish this task, okay? How am I different? So I can do the same as well, right? So what you see around you, it is very important if you have a lot of friends around you who are making nothing and you want to become successful. You want to make millions of dollars each year if you want to get to displace, while I suggest you to try to find new friends with different standards this time, the thing is that the more you see, the more you see that, alright, This guy did the same thing, the same thing that I want to do. He or she is exactly like me. So if he did it, I can do it the same, right? So what you can do right now is to see documentaries, read biographies, speak with people who did it before you write. The more you see it, the more you will be sure to be that you will be, you will become successful and get to your goals here. Also, I have this experience that before when I started some of my businesses right at the beginning or even after a couple of years, people around me, they told me that you are not going to get anywhere, this is not going to work. You are, for example, wasting your time and so on. But the different here it was that I was watching the other people who did it and they get to their goals and they became successful. But those people around me they were looking at themselves may be or people around them. They saw that, okay, it is hard to make money, it is hard to become successful. It is hard to build a business from scratch. And no one around us could do this. So if, for example, puja is trying, then he's going to fail probably. So it's not going to work, right? You have to forget this mentality. It is possible. So the more you see, the more your brain will accept it. And when your brain is rewired for a success like this, then little by little, you will get there, right? So that was the first thing. And the other one is the power of verbally reprogramming your brain. So whatever you think, whatever you tell yourself during the day matters, if you speak negatively, that matters. If you speak positively, that matters. And the matter is not on the environment around you. For example, if you sit down and say, Hey, I will be a millionaire, I will be a millionaire. It doesn't have any effect on the environment around you, but it has an effect on your brain. Now, there is one thing here that you have to be careful. I'm not saying to be overoptimistic. For example, let's say right now you are making nothing. Then making $1 thousand per month is some reasonable goal. If today, right now you're making 1000-dollar at month. Making $10 thousand is a reasonable goal. If you're making 10 thousand, making 50 thousand is a reasonable goal. And little by little, Don't jump from 0 to, for example, $1 million a month. This the goals that you're setting in your brain. Must be reasonable. Your brain must be able to understand it and believe that this thing can happen. But when you select over-optimistic goals, your brain itself long believe it. Puja is just repeating this, but I know that it's not going to happen. So don't go after over-optimistic goals. The thing is that you have to try to tell yourself 30 times a day. But again, it must be realistic according to the step that you are in right now. Set a reasonable goal and try to remind yourself over and over it is positive affirmation and it takes between two to four months. So if you did this, use this strategy for three days, don't expect the things change, but after 234 months, you start to see Alright, things are really changing. This thing that I'm telling you happen for me before. There was a time I mentioned that there was a time that that I was making nothing and even making, for example, $5 thousand a month. It was so interesting for me that, hey, if I make this much money per month, I'm going to be successful. But now things have changed. I saw a lot of other things. I believe in myself more and I know I can get to the upper levels as I go forward. And every couple of months that pass, I see that I am jumping ahead over and over and over and over again. It should be the same for you. So, practical task. Tell you herself a sentence about your business that starts with, I love that. Say 30 times a day, at least five times a week. So let's say you are making $1 thousand a month. And you want to hit. It depends on your goal. The money example is just something that I'm making it up. It can be about anything you can say. For example, I love that I have ten clients right now. You have, for example, one client or you have no clients can say, I love that. I have tanked lines. You have to tell it. Tell yourself over and over you are making 1000-dollar per month. You can tell yourself that I love that I am making $10 thousand a month. Okay? So the statements should be about It should be about now, but a goal that you would like to get to in the future, right? So I love that. I have something like this, but you literally don't have it right now, but later you want to get there, okay? So this is a practical task. Do this, this will help you. I know it may sound not important, but trust me, it is important. As I said before, as you go forward, it is, it will get painful, it will get harder. And unit something to push you forward in this thing will help you there later, right? So more or less that was all about how you can motivate yourself. And if you have any question, right, a question for me and I tried to answer it as fast as I can. And that was all under next part, we are going to talk about qualifying business owner. So if you're ready for that, Let's go for the next lecture. 41. Qualifying business owner: So the next thing that we're going to talk about in this lecture is qualifying business owners. So it is not just like this that people the business owners select. You also have to be able to select them. You have to pay attention that are they good or not? In my working experience, I've worked with a lot of people with different companies. And I had good clients and bad clients and knowing clients. And for some of them it didn't really worth my time. I spend a lot of time. And but the downside of it, it was too much for me. So there are several elements that you have that you have to pay attention. First of all, they must have a normal or above average revenue so they can pay you. If they can't. For example, if they don't have enough revenue, they cannot pay you. So whatever you do, maybe after one or two months, they cannot keep working with you. But there is some exception, hear them out there. There are some businesses. They need the help of marketing, but there is a problem. They don't know they're going to the wrong direction and they have they don't have a lot of revenue down there. The thing is that you can sign up another agreements and instead of day, for example, paying you, you can get some percentage of equity from them. For example, you can sign a contract and say, alright, I will do marketing for you, for the, for example, for this business, but I'm taking 30% of the business, 20% of the business depending on what it is, right? And also you can mention this that after, for example, we get to the positive revenue. The company must pay me, for example, two thousand and three thousand dollar according to what you are doing for the company, right? So there are some exceptions that down there, but you have to be careful, right? The nice thing is that the number of employees that they have, minimum, they must have ten employees. But it is better for the business that you select to have 20 up to 75 employees. The thing is that why I'm saying this is because when they have this much employees, there is room to grow and it will be much easier for you to help their business and grow their cells, right? The next thing that you have to pay attention is the equity owner speak with someone in charge who can make decisions. Now I have seen this a lot, that people start speaking with someone in the business and they spent time, they set up a meeting, they go there, they pick, for example, for over an hour or two. And then finally that guy who's sitting behind the desk tell them that, alright, I heard you and I will speak with my boss about it and let them know this way. All the work that you do will be useless and you have to do it again with this person who is in charge, because those are the ones who make the decisions and you must work on them to convince those people. Alright, so these were some important notes that you have to pay attention when you want to select a business owner to work with. And if you have any more questions about it, write it down for me. That was all for this lecture. And if you are ready, let's go for the next part. 42. Introduction to social media copywriting: Welcome to the next section, which is about copywriting for social media platforms. During this part, we are going to learn, seeks social media copywriting tips to help you to write a better copy, more effective copies. And after that, we are going to have how to get fans to help you with writing your copies. Alright, so if you're ready, let's begin our first lecture. 43. 6 Social media copywriting tips: The first lecture that we have here is about six social media copywriting tips. And here we are in the operating section. And the first tip that we have here is to use active language. Use verbs that end up inviting your audience to take an action. For example, verbs like yet, take, click, download all of them. Our inviting your user to just take an action. It must push the audience to make the action. So here we have a bad example and a good example. The bad one is, for example, our store is great. Come visit us, write the verb here is come visitor is this part, but it is not pushing the audience to take the right action. First of all, if someone read this sentence, why they should come and visit our store. Okay, So it is not a very good example, but on the other hand, we have get cheap prices with high-value at our store. First of all, it is inviting the audience to take an action, get to prices at our store, inviting them to visit the store. But here is it, it is providing a reason for it. Cheap prices with high value, right? So these things need some practice. You have to think about the business that you want to work on. You want to do marketing and try to come up with some examples, practice them. You can also send your examples to me and I can take a look at them and together we can improve it, right? So this was the first tip. Use active language. The second one. Keep it simple. Use one or two-syllable words. It is much better for B2C business to consumer. The reason is because people want everything faster and easier. And writing complicated sentences will somehow stop them to continue to read whatever you have written, right? So if you use simple words, simple words that have one or two syllables, this will help you a lot to be more convincing and somehow it will push your audience to keep reading. Alright? The next one is to ask questions from people that end up getting to your business. Now, this is a little bit tricky. You have to pay attention. How, what do I mean by that? Some examples. Would you do this? If, for example, it happens to you? Would you trust this product in these situations? These are some examples that you have to add your own variant to it. So the question is must look, you are really asking something from people and this will push them to think and want to know more about what you're talking about, right? So the thing is that, for example, let's say you are doing marketing for for a hair salon. And you upload a pause, or you upload an image from someone who's working there and you can write this down. For example, would you trust, for example, this person to work on your hair and then continue with your pulse rate, for example, showing you a video of how she's working on, for example, on some what is hairs? And this way, this question equation like this will push people to think about it. Alright? If I wasn't in this situation, would I do it or not? For example, you are doing marketing for fast food. They have a new product avenue sandwich. And for example, you show the image of the sandwich or a short video about how they created. And you can ask this question, alright? For example, will you try this sandwich? If you get the chance, for example? And even though that maybe most people don't write an answer for it in their mind, they think about it and if they like what you are delivering, what you are showing to them in their mind, something it will push them towards your store that alright, if I were, if I were in that situation, I would try this product. So maybe next time that I see this, for example, fast food, I'm going to try that, or maybe I will order it online. So you can practice more on these questions. They have a great effect on the audience. The next one is that be a specific, right? Some people, when they write something, they write it so complicated or they create a lot of questions inside it. When you read it, you literally don't understand what the writer meant. Get to the point. Don't confuse the listener, right? The bad example here is that let's say there is an event, there is a sales in our store k. This is a bad example. We are, for example, at the end of This is a street, whatever it is, ask us about ourselves, right? This can be a copy for an ad, but a bad version of that. Now how we can be more specific in this sentence, we are at this address. Explain this tree, the exact number. For example, we are at this street and number, building number, for example, 25 beside this fast food, for example. Very specific. So everybody who read this sentence easily, they can find you. Ask, for example, our manager as Jim, about our special offer, right? This way, whoever come to the store, for example, they know that, alright, We saw your ad and we wanted to ask, for example, your manager or your salesperson or Jim about your special offer, right? This is more specific. When you tell people something like this, it will be much easier for them to do what you ask them to the right. The next thing is the call-to-action CTA, direct people to the next step, what they should do next, both on local and online, even on your website. Steps must be, must be clear about online part. We're going to talk more about it on the web optimization section. But in general, whatever you're asking people, just make sure that at the end of each part, at the end of each section, have a clear call to action. Click here to do this. Download. Click here to download your file. And at the end of the file you can, for example, send us this according to what strategy you have in your mind to do the marketing. Just make sure that when you want to write a copy, the call-to-action, be very clear, right? And show exactly what the listener has to do next. The next thing that we have here is the formulas for social media copywriting, right? One of them is PAS paths, which is not very popular, but it's very interesting and very effective. And the other one is aida, which most people know about it. Most people use this one because they know more about this one, but both of them are very effective. So the first one, PAS or pass, it, starts with the problem. A stands for agitation and S stands for solution. So let's have an example. The first part is the problem, your leaky sink. This is the problem. The second part is draining your wallet. Agitation part. You have to make another statement to make the problem much, much more worse, right? So you are leaky, sink is draining your wallet. Now the solution, We will fix it for you, Carlos, at this k. Remember, on the previous parts, we said we mentioned a clear call-to-action, Carlos, at this number, right? It's very clear. You have a problem. The agitation part that made it much more wars. And this is a solution. And here we have a clear call to action what the listener should do next. The next thing is that the aida version, which is about a, is that tension. I is the interest, D is the desire, and a is the action. So let's have an example here. The first part is attention, got dirty laundry. Now remember that always questions bring attention when, for example, imagine that someone is walking in the street and you're passing by that person, and then you are passing, just ask that person in question, immediately grab their attention. Hey, do you know what time is it? For example, immediately grabbed the attention. Try this on social media when you want to leave a comments for someone. Live. Question, You will grab their attention, right? So glad, dirty laundry. The second part is the interests. We will clean it for you. Now. It's a solution part as you had here, but it's here, we call it in the second version, we call it the interests, or you can call it the solution. We will clean it for you right now You have been something else, something that increased the desire, right? You said, for example, you ask the question about the problem. Now, you offered a solution which is the interest part, and now you have to add some more value to it, some reward, additional reward to increase the desire, right? So, okay, I want you to fix my problem. But when you say something like this, I really wanted now enjoy free coffee and wifi while you waiting. Right? Now, this increase the desire or chase. So for example, most of the time waiting for the laundry to finish, to clean up, it will take time. It really boring, but now it will not be worrying. They have coffee free coffee and Wi-Fi so we can spend time there. Then action, visit us at this, for example, league or call us at this, this number, and so on, right? So both of these to both paths and either they are both very effective and very powerful. Try to practice. And if you have more questions about it, you can write it for me. Alright, so that was all about this lecture and the next part we are going to have an assignment. But after that, we are going to learn more how we can use the help of our audience to write a better copy, right? So if you're ready, let's go for the next part, which is our assignment. 44. Copywriting assignment: Welcome to this assignment. Right now, this is a time for doing, alright. We have learned several strategies during the previous lecture, and now I want you to practice on some of them, right? So here we are. Years later we've talked about these strategies. Now I want you to, first of all review them and finally come to the final section, the last part here. And I want you to think about, for example, your business, alright? Right now, maybe you are thinking about marketing. Alright? That's a business, that's a service that you are providing to other people. Inside it, there is a problem, there's something that you are delivering some desires exists in, and so on. So what I want from you is to think about your own business. If you have other businesses in your mind other than marketing, it is okay, but what I want from you is to think about these two examples, and at least right, one example for each. Think about your business and try to write down a sentence using formula number one, pass and another sentence for formula number two for aida. Okay, so that's all for this exercise. Write them down and I will see you in the next lecture. 45. Use feedbacks to write copy: So during this part we are going to talk more about how we can get help from our audience to write a better copy, right? So here we are in the second part of our social media copywriting. And the thing is that when you write a copy, when you upload post on different social media platforms, people will have some respond to you. People will have some feedback too. So it is important to understand what they think about it. What is their feedback about our product or the service that we are delivering? Do they like you today, hated, maybe they like the general idea but hate some small part of it. It is important for you to understand that from marketing perspective. So here, the first, we have some steps. The first step is to identify what people want. Now, it's important if you fail at this part, you're going to have a lot of problem. You're going to deliver something that first of all, people don't even need. You will talk about some things that people don't care about. You will write copies that no one will read, right? So it is important to identify what people want. It is important to provide what they really need. I have seen a lot yeah, I have seen a lot of businesses that they fail at this part. And after some time, they really went to the right duration and the face of wall in front of them. So after you identify it, now, first of all, how you can identify it, listen to them. They will give you feedback. If they don't give their feedback, normally, asked for their feedback. Hey, for example, what was your idea about this product? What was your idea about this serious? Did you like it? Do you think everything about it as fine? Nowadays, a lot of businesses are looking after reviews, after feedback themselves. Alright, so this is important for you as well. Digital marketer understand this part very well. So now that you identified it, give them what they want. So they may say, alright, we want you to, for example, speak about this. We want you to deliver this service or this kind of provide this kind of product to us. And as a person who wants to write copy, you can try to add what people need you to talk about in your posts, in your copies that you are writing. Alright? The next part is to pay attention to the feedback. Now the thing is that not all feedbacks are valuable. Some people just write something. Some people just, they have some idea, but it's not going to be very effective on the business or under marketing. But some people really give good feedback. And if you use it to improve the product, to improve the posts that you are uploading, to improve the marketing system. It will, it will change things for you. This happen for me before, whenever I launch a new product, I tried to listen to people, not to everybody because some people just speak about their own taste which may not be relevant. But some people really point out two major problems. And I have faced these situations. I saw the problem that people were mentioning. I fixed it and then I saw a huge change in my audiences. They started to like it more, they started to buy more and so on. Okay. Use the feedback to create more content. Now that you have their feedback, they said, alright, they talked about something. They point out to some special elements in your business, in your marketing, your product that you are providing your services. Now, start to talk about those feedbacks, okay, It's really makes your work easier. Speak about what people want. And beside that, fix the problems that they mentioned in negative feedback, which I talked about it right now. So in general, try to identify what people want, give them what they want, and wait for their feedback. When you hear the feedback, use that feedback to create more content. Use that feedback to write better copies. Alright, so that was all for this lecture. If you have any questions, do not forget to contact me, write a question for me and I will see you in the next one. 46. Introduction to get clients: Welcome to the next section where we are going to learn how to get clients for your social media marketing agency. During this part, we are going to learn more about the four main steps to get clients for your strategy. What's important is that you have to take before contacting your potential clients, creating an audit and contacting your potential client, how to begin the meeting with potential clients. And after that, we will have how to get clients without any experience or having weaker spots setting the kickoff meeting. And finally, after that, we are going to learn more how to get a big client for your agency. So if you're ready, let's begin our first lecture in this part. 47. Pre contact: Welcome to our first lecture, which we are going to learn more about the main steps that we have to take before contacting our clients, right? So here we are. First of all, we are in this part get clients. And well, during this section we will focus on four major steps which are pre-contact, contacting the potential client, presenting them, and signing the deal, right? So we're going to learn each of these topics. There are lots of strategies that you have two instructions that you have to follow in each of these steps. Alright? But right now, we're only will focus on pre-contact or what we have to do before contacting our potential clients. So the thing is that by now you must have a list of people or companies or potential clients. You must have something like that ready. And for them we have to prepare some stuff and get ready to contact them. Alright, so what important steps you have to take before contacting a potential client? Now, there are two majors. There are two steps that it is general and you have to do a, you'll do it once, but you will apply it for all of your clients. And one of them is that you must look like a company. Create a PDF about your agency, creates something, a short PDF that explain what you are, what is your company about, what you are focusing on? And for example, if you have any background in this area, if you had some other major, for example, clients, you can write more about them. Alright? The next thing is that P per the offer sheet, the pricing list, pew period, but the packages that we talked about, right? Everything about them. For example, this package with this price. It include for example, these four things, these ten things and so on. But start from $1 thousand per month. The 0, the first one that we spoke before, the $0 package, we will use it in. Along the way. You do not need to present it, okay. You can have it on your website, for example. But in this PDF, just put the four major packages that we've talked about. So after you did all this is a very important step here that it's mostly do half the half of the job for you that is preparing an audit. Now, here, when you want to prepare an audit, we will analyze a business, everything about it, about their Facebook, about their ads, if we can find them about their social medias, how they are doing, how they're acting. We will analyze them and we'll prepare a PDF for it. So let's take a look at how we can prepare this audit. So first of all, we're going to analyse their website. On the next couple of sections here we have web optimization. And in web optimization, you will learn how a website should be to look, optimize everything inside it should be good. So you will learn how a good website is. But here, also, besides using our own knowledge and our own experience, we are going to use some other tools here that I put them for you. This is the first tool, so you can come here and open it. Now, the job of this tool is to analyse any website and in different categories. Tell us, for example, in this category, this website is good. In this category, it is poor. It has these problems. How you can fix it, you have to do it this way, right? So for example, let's say we want to do marketing for restaurant, right? So let me search for London. Restaurants in London. This is the list. Let me open it. So let's say for example, you found a lot of clients like this. For example, the first one, here it is, and I'm going to here they wrote down for reservation. They wrote down two websites. One of them, this open table is a website just for reservations, so it's not for them. But this one, bright restaurant.co UK. The UK is the website of this restaurant. Okay. So I'm going to open it. It it is on reservations, so I'm going to remove this link and go back to their main page, right? So here we are in their homepage, let's say someone, they search for it and they come to this page. And first of all, when you see something like this, this is the first thing that you see from this website. Can you understand immediately under one or two seconds that this is a website for restaurant, right? This is showing this is telling us that this website is not good. It has some good features inside this, for example, the things that you see immediately, this, you see something about some small information about the restaurant. If you know it's a restaurant, you have to read it. Then you see the location j. So Forrest run generally the location and reservation are the main points, but there are more to it, right? So if we come down here, they wrote down reservation, so you have to look at it and it's I'm not sure the design is. Somehow, in my experience, it is not good for, for example, an image like this. It shows what they tried to show down, for example, their table. But you see the lighting is the person who did the photography. He didn't have the knowledge of industrial photography. Now, industrial photography is completely different. Someone who is professionally, for example, pour straight photography cannot get good majors in, for example, from marketing. That is completely another story. There are a lot of elements inside. There are lots of instructions that they have to follow. Now, the main one is that what, what is the main goal of, for example, this image? What do you want to show to people? From marketing perspective, from a sales perspective, what is the main goal? According to that goal, the photographer must create the image. Why I'm saying that? Because before I had this experience in photography and design, 3D design for products, for industrial objects. From that experience, I learned a lot of things in that time. So I can tell that this image is not a good picture for this website, for a restaurant website. So the next part, they wrote down the hours and you come to their website, you analyze it yourself. You look at, you look around, you try to learn more about it. And as you can see, this website is not good, okay? There are huge room here that you can work on if you want to, for example, work on this restaurant, right? So what we're going to do, we're going to just copy and paste the link into this tool and click on audit. Now, it will start to analyze their website and try to tell us where they have weaknesses and there they have a strength, right? So as you can see, it is done. You have 12 improvements recommendation. So the thing is that they analyze it from SEO perspective, search engine optimization. We didn't get there yet. We will learn more about it here. Seo. And we're very usability is UX user experience, how your website will look on desktop or iPad, or a phone or a tablet. And is it usable or not? Performance the speed of your website, social, connecting it to all social medias and having interaction with them and also security. Let's come down. You can download it as a PDF is it's completely ready. And you can download it as a PDF. And I think they put their logo and stuff like that so we can remove something or did something, add new stuff to it, and so on. So here their first, their first topic is SEO results and they get B. So first of all, it tells you all of the good and bad things. For example, the length of their title is good. For example, here they have 17 characters. It should be between ten till 70. Now the thing that needs improvement here is that, is there meta description tag, right? So let me for example, show you what is meta-description for those of you who don't know? For example, if I search for my name here, you see this is a title. This is the thing that it should be between ten to 70 words, and this is the meta-description. They didn't write anything for the meta-description, right? If you install Yoast later in, I think in SEO we'll talk about it. When you install Yoast plugin for WordPress. If you use WordPress, you can use There's a place that for every page you can write a meta-description and it will make your work much easier, right? So they don't have this. This is one problem here. So the next thing is about the header tags, H1, H2, H3, H4. For those of you who don't know what these are when you work more on websites. Each title, for example, we have, let me show you here. For example, this is a title. I think this is image here. This is the image, but this is a title, right? This is where this can be a paragraph, right? This is a title. This is a paragraph, right? So they used title and title. We have H1, H2, H3, H4, and H1 is the biggest one and the most important one from SEO perspective, it has also a value, right? So you must, on each page you must have one or two H1, one or two H12 and LTL bit less or more H3 and H4, right? But here if you pay attention, they don't have any H1. They have five, H2 and H3. This is important. This is one of the things that if they apply on their web pages, they may rank higher in search engines like Google. But the important problem that they have here is the keyword consistency. Now, the awards, if you come here, then close this one. So they, they want to use their web page to rank higher in, for example, Google, right? When you search, for example, for restaurant in London or some specific area of London, you want this website's rank higher, right? But the thing is that this web page won't strength higher because it has the problem of keywords. Now, these are the words that mostly written in this web page. Friday, six PM, dinner, Lunch. These are the four most written words. As you can see, each of them is written two times, but none of them is connected to the web page, right? None of them is connected to what their website is about. For example, it should be about restaurant, for example. They must have, for example, ten restaurants to restaurants. For example, five London. And about the dishes, for example, their favor, the best-selling dishes, dishes. They can have four or five of those keywords that people may search for, right? But they don't have, so they have a keyword problem here, they have phrases problem as well. Here. All of the images have alt attributes, so it's fine. You have to go through them. I'm not going to talk about each of them one by one because as we go forward, for example, about friendly URLs will learn more in SEO section about a robot, robots.txt XML sitemap. We will learn more in SEO. Again, we will learn more in SEO. Analytics will learn more in the Google Analytic parts. So for example, one of the other problem here is that they don't have any analytic tool connected to their website, so they cannot analyze what is happening on their website, meaning that they have a poor marketing. If we come down here, is the usability. So as you can see, it's got a plus, so everything looks perfect on a tablet and phone. As you can see, they don't have any problem there. Well, their website doesn't have much, right? Performance. They got C plus. It's the time that it loads everything. But if you come down, it will tell you what they need. If they use G zip compression is a plugin that they can use that will compress the five-day the codes that they have on their websites so it will load faster. Also, you can optimize images. For example, there are some images that you don't need to show maximum quality. You want to just make it smaller and decrease the size so it loads faster. For example, one of them is tiny PNG. If you search for it, you can come here, just dropped, drag-and-drop your image here, and this will compress it for you. It will optimize the image. After that we have social result. Their website is connected to Facebook, Instagram, but there's no Twitter, YouTube, LinkedIn, and other social. And for example, you have, you must have seen it that in some blog when you go or some other web pages, there is a sharing button, right? There is a sharing button, for example, show this page on Facebook, share this page on Pinterest, LinkedIn and so on. They don't have it on their website. That is where all of them is 0. That also has a value. After that they have security, they have SSL enabled and redirects and so on. Okay, So everything, they don't have a problem with e-mail privacy somewhere in their website. For example, here, it is telling us that e-mail address have been found in plaintiffs, usually from security purposes. You do not need to show any e-mail. You can put a contact form so they can come down there, write down their email, write down their subject and their message, whatever it is and click Send and it would come to her mailbox as an email, but they don't see what's is your email, right? So when you get to a problem like this, if you click on show details, it will tell you on line 250 for this email up here. So how you can find it out if you don't know, for example, how to find two hundred two hundred fifty four, you have to come to their website, click on, Inspect. And the codes of their websites appear this way. And here, somewhere here, that thing exists, but it is not showing us the line, right? So how I'm going to find it? I'm going to just copy and paste them. Copy the e-mail, come here and click Control F or Command F if you're on Mac and paste it, and there it is, okay. Also you can come here, again, Control F or Command F. And here it is under location, they have written down the URL. This way you can find the image, right, If they have written it down. And also at the end of the page, these are the 12 recommendations that they give. And according to priority, right? This one has the high priority. It is about SEO is the Meta description which we've talked about before and other stuff, okay, So this way, you get to analyse their website right now, the next step is to analyze their other social media like Facebook and other platforms like Instagram, YouTube, Pinterest, Snapchat. Now, we're not going to focus on all of them right now. But for Facebook, I'm just going to introduce this tool to use. So let me close this one. And about this company, let me search on Facebook, right? Facebook.com. Let's see if we can find their web page. Flows. It is it that one? Let me open this to find out if these pages are connected to their website, right? So this one obviously is not what you are looking after. This one, maybe two. Let's check their logo. If they have any luxury, see, it's hard to find anything here. It's hard to find their social media accounts here they must have those social media icons, but you cannot find them, right? Frankel, I think this was it, right? This is it Franco and novel, fine, right? Yep. That's it. This is their Facebook page and you can see how poor it is. 63 people just following their web page, right? So a company like that, a restaurant like that, you can, these are opportunities right? Now. How to find is there are a lot of money here and you can bring a lot of customer for these restaurants and make money. Hear yourself. So since this page has nothing, I'm not going to analyse this one. But let's just search for a restaurant in London. Let's find something, for example, this one looks not bad, 20 thousand followers, right? So this is a page, we are going to analyze, this one, right? Let me close this. And this is a tool for analyzing Facebook. And here we have to paste that Facebook, the Facebook URL, right? You can also search for the name just, but the URL will directly take you to where. It's ease. So this is the overview. They're doing quite well, not bad at all. Well, we selected, for example, front-page 100-percent about is, these are, for example, this is showing us that their Facebook page is optimized right? Now on find page for example, profile picture and cover photo is missing, which there is, I think this tool made a mistake because they have a video, they don't have a cover image, they have a cover video, so that should be about it. You can go through this information and find the problems. Now about this page, almost everything about it is looks normal. For example, around 500 people are talking about this page. They have to 20 thousand lights, but they have only 3% engagement rate. Okay? So this is a place that you can come in and work on. This is a weakness on their Facebook. And some similar pages you can go through and learn more about them as well, right? So you can use this tool to analyse their Facebook. You can do the same search for some other tools for Instagram, YouTube, Pinterest, Snapchat. But beside all of these, I have paper. I have some questions for you that you can answer them on your audit. Alright, so the first one is Facebook. As it appears, this lecture is getting a little bit line, but we will finish it. So the first part is Facebook. Now, you can, for example, when you want to analyze a business, you can go to the Facebook page and just look at their Facebook page and read this question. So do they have a good cover photo, right? Do they have complete About section with their website listed? So these are the things that you have to pay attention. Are they posting helpful content? Ninja tip at some funny content, for example, do they have, do they have a spam or unanswered posts? Are people engage with them. So there are lots of different questions here. The next one, Google for business. Now, this is very important. This is another part that you have to analyze for your audit. So Google My Business. Alright. So Google My Business is another product from Google. So when you read, you can come here, go to google.com, slash business and register a business. Alright, For example, let me again search for my own name. And then you come here. You see this thing that you see on the right side. This is this is coming from Google, My Business. Alright, so it shows the direction, the address, all the information about the business, the product, the product that they have, the profile. So from here, if you just search my name, you can learn everything about my business, the business that I have creating online courses, Facebook, instagram, Pinterest, all of these channels, YouTube videos, right? But the important one here that we are talking about, Google, My Business is this window on the right side. So this is important for every business that you want to work on. If you want to analyze it, pay attention to Google My Business as well. These are the questions that you can ask. For example, have they claim they Google for business listing or not? So you search for their name. Let me see. For example, let's take a look at the restaurant that we just analyze. What was it? It was bright, something strong in London. It's this one. So this is their name. And I'm going to search in Google about their name. Sorry. As you can see, there is no Google My Business here, right. If they had, it would have, we could have seen it, but there isn't another weakest spot, right? So if you know what you should look for, everything gets easy. Then we have Instagram. Do they have a branded profile or they're using keywords? Are they using local hashtags in their posts and so on Twitter, Pinterest, LinkedIn, YouTube, and so on. There are lots of questions here that you can use to analyze a website. Now how are you going to start your audience? You can start your audit with the business name. For example, bright restaurant, the date that you are analyzing it, Peter paid by you or your company. And for example, the sites, Facebook, instagram, Twitter and so on. The URL there, profile name, the amount of the followers that they have, and the posting frequency. And under it you can start analyzing, for example, for Facebook, this is the observation, what you have paid, what you saw on their pages, right? For example, cover art is distorted. Profile, photo or icon isn't clear. For example, posting, posting in frequency. I have noticed only two posts a week, right? So these are the problems that you have found on their whatever channel it is. And under it is the recommendation. So post minimum onetime per day, right? Don't just boost posts. Make sure to use Facebook Ads Manager and create an ad, right? So these are the recommendation that you can give them. We can write it in their audits, right? Let's have a recap. Till now we have learned that first of all, you must prepare a PDF about your business and pricing list, right? And after that, you must create an audit. So you have to analyze a business and create a PDF for it right down every problems that you find and different channels, you don't need to write everything, but you can write enough. 34 problems about each platforms is enough. You don't need to go very deep on each section on the channels. You can, for example, write down there are more, but these are some examples with some example recommendation. This is Part one. We have created this audit now and we need to prepare a free gift. Now, all of these will increase your chance signing a contract with your potential client and making a lot of money. The free gift. Now, three gift must be something that people normally have to pay for it, alright? Something you will give it to them as a gift. And it, it must have a value. You cannot give something that it is not valuable. It is not valuable for your client, right? So what I can suggest you here. Is to come here and click on this link Video Hive. Now, you need to learn more about, for example, the files that exist here. First of all, using these files in this page, you can create a footage or an animation from a logo of a company. So you come here on video and for example, search for logo, right? So these are all different animations. For example, let's look at this one, right? You can open it. They have, they have also sound. So for example, let's say you want to create a logo, a video for an IT company, right? So you can use something like this. Now you can go deeper. Let's say your niche is dentists, right? Logo dentists. They have found, for example, 1212 files here, for example, this one. You see. And all you have to do, you have to buy this, for example, packet. And you need to learn a little about After Effects, Adobe After Effects. This way you just open also these files have their own tutorials. So all you have to do, all you have to do is to download this file and look at the tutorial how you can use this file, install Adobe After Effects, and just put this open this file. And for example, for the logo, usually there is a PNG file of the logo and you have to change it, upload something else instead of the file that exists in these animations. And then it will itself, it will calculate and it will create the video that you want. Now, this is just a suggestion. I'm not telling you that exactly. You must go here and by this kind of stuff, right? This is my suggestion to you. You can think outside of the bytes and try to come up with other valuable gifts for your clients and something for their business. As I mentioned, it should be something that they normally have to pay for, right? Let's, for example, look for Cafe at the beginning if you want. If you have no experience using this stuff, it will be a little bit hard and challenging. You need to, for example, go on YouTube and watch several Adobe After Effects tutorials until you understand the environment there. But in general, after you learned it, you can easily and very fast create a lot of videos like this and give it to your clients. And you didn't know, you don't need to buy, for example, for each client, one of these, you need to buy, for example, one or two or three, for example, maximum, and use these three versions to create different logos. 400 clients. For the beginning, you can just buy one of these and create ten logos, different logos for ten different clients and give it to them. They will be very happy about it and it will push them towards signing that DL video, right? So this is just my such as seen with my own experience. You can think outside of the box and come up with something more valuable or useful from this, something that maybe you have experienced in. And later on, there is a part that you have to provide. The audit, you have to provide the gift to a client, will talk about them for now. You just need to prepare all this stuff. Okay, so that was all for this lecture. And we talked about the audit, and we talked about the free gift here. And on the next part, we are going to talk about the steps that we have to take to contact the client and how you can contact them, and what you have to say on each step, what you have to mention, right. So that was all about this part. If you have any questions, if anything, it wasn't clear for you can go back and review the lecture again. If you have any question, you can write it down for me. And if not, if you are ready for the next lecture, then let's go for it. 48. Contacting the client: Welcome to the next lecture on getting clients. So during this lecture, we will talk about contacting our potential clients. Now, one thing I mentioned is I'm not sure if I mentioned it before. The thing that the reason that I'm seeing potential client is that you have to consider the clients that you think they're more likely to tell you yes. First. Okay. So from the list that you have selected, good ones that for example, you see a lot there. Good companies are making money, but there are also living a lot of money on the table. And with what I'm going to teach you, you will be more likely to convince them so we can put them at the top of your list, right? Those are the potential clients. Now, there are many different ways to a project lions. Maybe you see a client in a meeting, maybe you contact them online. But in general, you have to follow these instructions, follow these steps here. The first step, we are here, we have three steps. The first one is catch attention by a statement. Now, you have to use an a statement that immediately when they see it very quickly, for example, one or two seconds when they see it grabbed your attention. Now, everyday I receive a lot of messages on different platforms, are on Instagram, on Udemy, on Facebook. But most of them don't grab my attention. The reason is because they are not following these instructions. People just send me a message and they say, for example, Hey, how are you? For example, I have an offer and this offer is about debt and so on. I read hundreds of these kinds of messages from some point after It's not going to grab the attention. So you have to be one, step, two, step three, step ahead of the other people who are sending messages to your target. You have to your message, your statement must be created called Mission, scary, and pointing out to something which is wrong, right? So let's talk about an example. For example, you can contact me and you want to grab my attention. You can tell me that, Hey, for example, let's talk about this. This happened before for me, someone contacted me, one of my students and told me, Hey, I saw your course in a website that they put it just with a free download. It's a pirate website, for example, steal your product and they put it there, right? So this is something critical and dangerous for me and for my business. So I have to find what websites stole my product and they're selling it for themselves. Or for example, there are giving it every four feet. So I immediately take a look at, alright, Hi, What is the Recite? He told me their website. I went there and I saw it. And I take action. I contacted the owner, asked them to take it down because they had no permission. And so on. This statement, it had something wrong in it. It had it was critical. I had to act fast and it was scary, it was dangerous dangerous for my business. Now, you can, for example, before we created an audit, we find, we found maybe for example, 203100 problems, mistakes in a business, right? You can select the top one, the best one, this curious one, the most dangerous one. Come here, write it down. Hey, have noticed that on your website you have this problem and it may cause these problems. For example, you wrote down, for example, you have a security problem and hackers can do this on your website and so on, right? Immediately if you send a message like this to a person, it will grab their attention because they care about their business. When you var1 them, they will start to speak with you. They want to know more about it, they will respond. Now step two, you must build trust about the problem. First of all, the problem, Don't forget that. You can not just say anything that comes to our mind. It must be true, right? There. Business must have a problem, for example. And when they contact you and they respond to you, you have to first of all, delivers solution a value, okay? So I noticed that you have this problem and they respond to what is the problem. I see it. So they start speaking with you. And you can say, alright, In my opinion, you can fix it this way. This is a solution and we doing this stuff, you can easily fix it, right? Then what you do next, you will provide the audit. Also analyze your business. I also analyze your website, your Facebook page, and so on. And this is the result of my Analyze about your website. You can take a look at it. I wrote down all the problems that I found and also my recommendation in how we can fix those problems, provide the audit. The next step is the additional information, right? So they will start talking with you. They want to know more about you. So you, you will provide the PDF about your agency, not the author, not the package pricing list. Just the PDF about your agency. This is why I'm saying this is because they need more information about you, that you are professional, you are a business, not just random person. And they don't need to see the offer right now because right now you are not on closing the contract. You are just grabbing the attention and pay attention here. You are building the trust. This is important. After that. Do not provide the free gift yet we will use it later. And also you can use social proof. Social proof is, it's very common. Most people know about it these days, but it is one of the marketing cognitive biases. If you don't know anything about it later on the upcoming sections, we will learn more about cognitive marketing, cognitive biases. But here, when you make an example, for example, I have done, for example, this marketing. I have used these strategies on, for example, these two tree ten businesses and all of them, they get this result. Then you make an example, something like this. This is called social proof. You're showing to your target. You are showing to your audience to client that, hey, look the same thing that I'm offering to offer to these 1020 other companies. And all of them are happy. So if all of these people are happy, all of these companies that are same as you, if all of them are happy with the result. So you will be happy with the result as well. This is called social proof. You can say, I have, I have built this for example, X for Y company. And I can do the same for your business, right? And all you have to do after this is to set up a meeting, Alright, so if you have time, for example, tomorrow, the day after tomorrow, on Monday, on Wednesday, for example, evening at this time, if you are free, we can have a meeting and speak more about it, right? Or if you're doing it online, you can use some tools. For example, here I read that written down calendar.com and you can send an invitation. For example, select four or five different time. And they will send the invitation of having a live call here, right? So you can use this. They will receive the invitation in their email. They will select one of the time which is most suitable for them. At that moment. At that time, you can contact them, you can use some other, For example, video call conference for contacting your clients. You can use. There are lots of tools out there. I'm not I don't remember all of them right now. But you can search for video call websites. You can use tools that also share the screen so you can call them, speak with them face-to-face and also, for example, a pooper, a PDF and present them. Share your screen. They look at your screen and present it to them, right? So these are the three main steps that you have to follow to set up a meeting. This is a second part in what we have to do contacting potential client. By the end of this part, you must have your meetings setup, right? So that was all about this lecture. And again, if you have any question, write down for me. On the next part. We will talk more about the next step, which is how to win the meeting with a potential clients. Now there are lots of strategies, a lot of instructions that you have to follow that will help you to convince your clients to sign that important deal, right? So that was all for this lecture. If you're ready, let's go for the next one. 49. Meeting the client and sign the deal: Welcome to the next lecture on this section which is about getting clients. And during this lecture we are going to talk about how to win the meeting with a potential client. Now, there are some general steps that you have to take, some of which inside each of them there are lots of instructions to follow. We'll add the beginning. It may sound a little bit complicated, but we add as we go forward. And as you practice, you will get better at this, right? So the first step, first of all, there are three, there are four steps generally, we can look at it as three steps. The first step, let's say you started the meeting, okay. Either you went to their office or you are going to do it online. So the meeting starts. Now, the first thing that will happen is you must, first of all, in all of the meeting, you must be in charge. You are the person who is going to present. So you must be in charge. Now, the first step is to find out why they agreed to meet with you. All. The first step is about your client talking, okay. You are not going to speak, you are not going to explain anything. Only you will push them to speak, to talk about different elements that you need, right? So the first thing is that, alright, hey there. The first thing that I wanted to ask you, why did you agree to meet with me, right? You can ask them a question like this. So there are some, these are some examples here. What motivated you to agree to meet with me today? Why did you agree to meet with me today? Tell me more about this. That song can get them talking. The next thing, understand their current situation and their pain points. What problems do they have that they need you to solve? This is important, your job is to get them to admit this. That first of all, some businesses may not understand this, may not admit that they have problems, okay? So try to get them talking about the problems that they have in their business, especially from marketing perspective. So ask them that. Alright, so what do you think are the problems in your business? First of all, your business is fantastic. You have done a great job. But as we talked before, there are some weak points, but I want you, I want to know your idea on this. What do you think is your weakest spot on your business or on your marketing? Let them talk. Then. Where do they want to take their business? Where do they want to grow this business during the next 12 months? This is important. This will tell you that what their goal is, which direction they want to go. Each business, they can grow in many different directions. And it's your, you must know it before you want to help them. So ask them. They might have some opinions, some imagination, some, for example, picture about the future of their business. The next thing is that if they ask about you and they wanted you to talk first, you have to control it. You can tell them. Okay. I will tell about me and my business in a moment. But before that, to be able to help you to be able to grow your business and solve the problems. I need to know more, for example, go back to your question. I need to know more about, for example, where do you see your business in 12 months? I need to know more, for example, about your current situation. What are the problems that you know about your business? So you can display with a statement like this. You can change this situation that they want you to speak. You can change it. And again, put them in the position of speaking. The next thing is that when they are done talking, asked for permission to share what you do. I can definitely help you with whatever is there problem. For example, I can definitely help you with your online marketing, your social media marketing. Would you like me to tell you about what I can do here? Of course. What is your opinion declined may say, then we will go to the next phase. So don't overthink it and try to be yourself, right? This is extremely important. Some people tried to play, some people tried to act as someone else or something else or some other situation or some other character, it's not going to work. The thing is that if people think that you are not what you are looking or what you are presenting, they will have problem getting convinced. So try to be whoever you are. Beer. So if you are fungi, fungi, if you are whatever characteristics that you have, follow these instructions but try to be yourself same as me. I am like this. I'm always like this, right? If I speak with my friend, I speak like this. If I speak with a family member, I speak like this. I am like this. And I tried to be everywhere the same. Right? So after they are done talking, we'll go to the next step, which is step two, is peak, about how you are going to help them know you are. The first thing that you have to do is that you are going to compare their poor marketing campaigns that you haven't done before. Which it was, it was so successful. This way you can show the difference. Now, first of all, the fact that they accepted to meet with you and the fact that you are there right now, it shows that they have a poor marketing because you have found a lot of problems on their audit. And they also they accept to meet with you so they know they have problems, you know, they have problems. So marketing is poor. So you have to, you have to compare their poor marketing with the successful campaigns that you had before, right? For example, in your business, even though that you have done a great job in, for example, production in this part, in this part and this part, but in your marketing you have some weaker spots, for example, in that company. In a situation like this, we did, for example, XYZ. And the result was that, for example, 20%, 40 percent increase in the revenue, right? And we can do the same here. As you can see, we did somethings that you are not doing in your marketing. So these are the differences between a successful campaign and the marketing that you have right now. This way they will start to think more about the situation that they have wiped them the next one, walk them through the examples of successful campaigns. This is more or less connected to each other when you are comparing their poor marketing and examples that you have done before, you can work through this, walk them through the steps of your successful campaigns and so on. They don't know how to do it and we'll want the same for their business. So walking them through the successful example is more effective than saying any other thing, right? The next one, when you can prove to your client that you can help them, there won't be any objection when they understand, right? First of all, they accept that there is a problem, and second, you can help them. They won't decline it, right? They accepted these two parts, then the rest of it will get easier. After that. Go back to the audit and speak about the problems that they have in their business. Meanwhile, after that, you can, for example, give them the gift idea. For example, if you are meeting in person, you can give them on a flash. You can say send them right away at that time. Have it prepared on your email and just send it to their email. Or if you are speaking with them online just immediately, you can send it to them and giving them a gift and giving them the audits. This is also another marketing cognitive bias. Psychologically, it has huge effect on your target, on your client. First of all, two things happened here. One of them it is called reciprocation tendency and the other one is contained fairness tendency. Now the thing is that reciprocation, when you give something valuable to someone, they feel that they have to reciprocate, they have to give something back to, right? They feel that it's not, okay, It's not balanced, right? And also contain furnace will tell you that. Alright. We'll tell your client that, okay. This person came to my business and gave me these to these one or two or three good things that I value. So it is not fair for me to not reciprocate. It is not fair for me not to give anything back. Right? So this way, you will use the gift and you'll use the audit not only to get into their business, but to push them to convince them to sign the deal. Another thing that you have to pay attention is to stay in charge. Now there is a tip here I'm presenting is, I can say it's an art. You have to get better ideas, you have to practice. And there are, there are a lot of rules and instructions inside it about some of them we typed here. But if you want to get better, There's a good book here that you can search for it. Let me the name was pitch anything by Oren cloth. This is the book pitch anything. You can buy the book and read it. It's really, really, really helpful in understanding how you should present. Also orange glove has It has to almost to our video on YouTube, some other videos. It's an interview. He speaking lot of speak about a lot of useful tip for presenting. So you can take a look at these videos as well to get better at presenting. Now, when you are done with step two, step three, you need to finish it. So you have your speaking for the last 1020 minutes. And now it's time to have a recap. So show them the big reward. Alright, so if I do the marketing for you in one or two or ten months, for example, we can get to these stages, stages, we can fix these parts. And probably according to my previous experiences, you are going to have, for example, 50 per cent increase in your revenue. And this is the big reward for it. Then tell them how you are going to. So if I want to do it, first of all, we will do this, for example, we will work on your social media. We will fix all of the problems that you have. Then you will create a major plan for your, for example, marketing. The first phase, we will, for example, this kind of marketing than we do, for example, email marketing than you would do this and death, right? So the next step was how you are going to do this. Now, at this stage, most people, let's say they are. For example, your client is, your potential client is perfectly ready to sign the deal, but, well, there are some doubts. Now. Here you can show them the pricing packages, okay? So we have these packages, packages, pricing package number 1234, right? And the important part which will remove their doubt is the two elements. One of them is was cancel anytime and refund the last 30 days. You can tell them we have these packages, I think for your business, for the stage that you have, you need to get packaged number one or package number two. And the good elements about this, the good features about these packages is that not only will do all the other stuff, but also you can cancel the contract anytime you want. And beside that, you can refund the last 30 days, So we'll work for you for the next 30 days. If you didn't like the result, you can just refunded and we will give you 100% off your money back, right? This way you will remove data, but it may not be enough to push them to sign the deal, right? At that moment. You are very close, but you need to work more for that. The thing is that if you let it go, they may say, alright, thank you. If that was all, I will think about it and I will let you know. If you let it go like this, they start to sink. They may speak with some other people who change their minds. So you cannot do such thing. You have to do your best to convince them right at that moment. So the next important thing that you have to do is to offer them a bonus. For example, you can tell them that, alright, I'm going to do these three things for you. Number one, number two, and number three for free, which normally if you want someone to do it or if you want us to do it. Besides this contract, it will cost you, for example, $700. But if you accept the contract, if you sign the contract right now, I can do these three things for you for free, right? But this is just for now. If you want to sign the contract later, tomorrow morning next week, we cannot have these bonuses. These bonuses is just for now. So when you tell them something like this, you are using all the power that you have to convince them to sign the deal right away with you. And it will work on most of your clients, most of your potential clients. And that's all. And you're going to close your client and go for the kickoff meeting, right? So more or less that was all about this part, how to win the meeting. Now, there is some other information here that we want to share with you. How to get clients if you have no experience or if you have some weaker spot now for you. If you are just right at the beginning and you haven't, you didn't have any experience. This is your first project, for example, how you can make it look much better. Now there's a formula here. Several years ago. I use this formula when I was studying at university, it was I was presenting my bachelor project. And lots of people were sitting and someone asked me a question and I didn't know about this formula, but suddenly I just answered it using this formula and later or learn more about it. And right now I'm going to show you how you can change a weakness into a strength. For example, let's say you don't have experienced before on doing marketing for any companies. So this is a weakness. Before the client asks you, you can mention it yourself. Mentioned that weakness plus how you are going to overcome it even and even make it ten times better. So you can tell your client, alright, I am very good at digital marketing, but I started my business recently and I don't have any other projects that I have done before. So I know that this may look bad, but the upside of it is that I have more free time and I can spend most of my time on your company. This is one. Number two is that, for example, social media is so new that actually it is hard to find experienced people, experienced agencies in this topic. So these two statements, you can change a weakness into a strength. He may say it right. Your client may say, okay, he's not experienced, he or she is not experienced, but he can spend more time on my business, which is also helpful. So this is more convincing. So in general, if you have a viciousness, just mentioned a weakness and bring one or three or two reasons that why even it is better, for example, to have this weakness. Bring some other examples that I have this weakness. But I can do this, this, and this which will overcome that problem. Okay? So this is another strategy that you can use if you don't have, if this is your first project and, or you have other weaknesses. Alright, So till now, during this lecture, we learned the three major steps of meeting the clients and convincing them to sign the deal. And some other small parts remain after they say yes to you. You are in the meeting online or look or one-on-one. And after they say yes, there are some other steps that we will talk about it in the next part. So that was all about this lecture. And the next lecture we will talk more about setting the kick-off meeting, right? So that was all. Let's go for the next one. 50. Kick off meeting: Welcome to the next lecture on this part. Here we're going to talk about set the kick-off meeting now. In a moment, I will explain what kickoff meeting is. But right now, till now we talked about how you are going to do in a kickoff meeting, in your first meeting with your potential client and how you are going to convince them and we get to a point that they tell you, Yes, I'm going to sign the deal with you. So there's something that I forgot to tell you before you go to the meeting, you must prepare a contract. You must have a general contract. For example, with different pricing. Or you can lift the pricing empty. And whenever you want to go to a meeting, you can more or less have the agreements ready with you. So if they're yes, you just give them and sign so you can start the project. And also you can get them into your client's list, right? So till now we are at the point that they said yes. So the important thing is that have them sign your agreement and you should talk about the billings. Alright? If you are, for example, living in a country like United States, Canada, this kind of countries, you can take their credit card information and charge them, explain them how the billing will work. You will charge them for two things. One of them is your service, which is your salary that you will receive each month. And the other one is the if you are going to do advertising for them, the advertising expenses is going to be different. Because later, maybe at the beginning, you may spend $5,150.1, $100.2, $100 on an ad in a month. Maybe as you go forward, maybe this number increased to higher amounts like ten thousand, twenty thousand dollars and you cannot pay the advertising expenses from your own chart, from your own money off your service. Then besides all of these, you have to set up another minute at another meeting, one-hour meeting, which we call it kick-off meeting. We can you can speak with them that, hey, we need to have another meeting. We can have is, for example, in doing the next 23 days, so speak with them, set up a date on the calendar, and also let them know that you will e-mail them client profile kickoff for. Okay. So it's a form that they have to fill in and add right down lots of information about their business, information that you are going to need in your marketing. That's done. The meeting is over. You come out. And right now we're between the clothes the clothes meeting, closing meeting, the first meeting that we had, and also the kick-off meeting. Right. You have to prepare a form and email them to your client. So there are a lot of tools out there, but the one that I suggest is Google form. So here's the link. You can click on it. And you can come here, create a blank form or use the samples and create something from, from the samples are from scratch. But also there's the samples here that I provided for marketing agencies. So you can come here and you can use the same questions as is written here. Also pay attention to your own niche. According to your own niche, maybe you need to change some of these questions, okay, So this is the client kickoff form, name of their company. They roll their website URL and so on. Preferred method of communication, e-mail, phone, mail. They can fill them out. What are their goals? Information about brand marketing. For example, on which channels they are doing marketing right now. And do you use email marketing? Yes, no. If you're using, explain more about it and questions like this. Also, you are going to get access to their platforms. For example, their Instagram login, username and password, the YouTube username, their website username and password, Pinterest and so on. They have to write the username and password for each of these. Alright, so you are going to send it to them, they are going to fill it. 51. Get big clients: Welcome to the next lecture here we're going to talk about how we can get the clients. Now, there are some features, some important tips that I want to share with you. First of all, before we take a look at the documents, why a big company may hire you or hire your agency to do marketing for them. In general, they may have two reasons. One of them is that they want some, for example, marketing strategy. For example, they may have a product and they need a huge marketing, but very fast, so they cannot do it. And also you should know, big companies, they have their own marketing team, but why they will hire you? They may have a project that the time matters and they need you to help them. Or they want to do something which needs someone with some specific skills in marketing, for example. Some skills in Snapchat marketing. Not everyone know how to do a Snapchat marketing. So maybe on their team, they don't know how to do it. They will hire professional for example, in this field, someone like you or your company to do the project for them. So it may have these two reasons. They need something done fast or they don't know how to do something in marketing. In these two ways, they will, They may need your help. What you have to do when you have the meeting or you're speaking with them, listen to what they say exactly. Because these big companies, they don't need you to look for problems. They need you to do something. Specifically. The company may say, alright, we have a product launch. And when someone to do, for example, marketing for Snapchat. What is going to be your proposal? Exactly what they said. I'm an expert in Snapchat and I'm going to deliver, for example, what you need in 15 days. So it is important lesson exactly to what they are saying. And put it in a sentence as a proposal and tell it back to them. So how you are going to find big clients? You can, you cannot go after, for example, because big clients, they have a lot of employees and lot of managers and their systems. So we cannot contact anyone. The best way is to contact their marketing vice-president or their community management Vice President and on LinkedIn for their business, on their LinkedIn and try to find these two position and you can contact these positions and tell them, for example, you can again use the same strategies. But to set up a meeting. But when you go there, they may have some specific goal for some specific task for you to get to their goal. If it is same as before, they may have problems that they don't know about and they may hire you to fix them. But in general, it is about the two things we talked about. And if it was like that, you should follow these strategies and how to contact them and never go after saying, okay, Hi, hello. I'm for example, Priya from this company and I have done this, and I have done that. Alright, so don't go for a small topic. You are an expert. You will help them in. For example, some specific goal. Offer them some tips that will help them for free, same as before, okay? But this one, you must. The more professional you are an expert in this topic. And you will be to the point and give them powerful tips. And after that, you will say, I also have another idea for your business. You can, for example, my idea is this, this, this, and it will help you in these areas and so on until we get you, for example, to these goals. And if you have free time for ten minutes, we can talk more about it on the phone and get to the bottom of this game. It is much, Of course, this is much, much harder to get big clients. You must have some amount of experience in this area. You must be more professional, had more, have more practice. But the thing about big clients is that you can charge them a lot more. Remember that we had different packages. The last one, enterprise, it starts from $10 thousand and more. So when you are experienced in some niche marketing platform, you can charge them a lot. We can charge them, for example, $100 thousand for projects, you can charge them $500,500 thousand for a project. So this is why getting big clients can be helpful, but also it is very challenging and difficult. And if you don't have the knowledge that is necessary to take the job, you may not be able to get them. Right. So in general, that was all we needed to get clients. So we had four steps, pre-contact, contacting the potential client, presenting them in signing the deal, right? If any part of it It's not as understandable. You can contact me and write down the question and I will answer it as soon as I can. So if you're ready, let's go for the next part. 52. Introduction to email marketing: Welcome to email marketing. During this part, we are going to learn more about the four stages of email marketing. After that, we are going to have the cheapest way to capture email leads. And then we are going to learn two different platforms for marketing. One of them is male chimp. We are going to learn everything that exist inside mentioned, everything that will help you to grow your business. And after that, we're going to learn another platform which name is gets response. So if you're ready, let's start our first lecture. 53. 4 Stages of email marketing: Alright, so here we are in the first lecture of email marketing and about him and marketing. I can say even though that right now there are a lot of social media platforms out there, but still even marketing is the most brutal way to sell something online or local. As we mentioned it in the, during the introduction, we are going to learn several strategies about email marketing. And after that, we are going to focus on learning the platform itself, learning the tool how you can use it. And there are a lot tons of information inside those parts. So right now we will focus on the four stages of email marketing, right? So first of all, there are four questions that we have to ask ourselves are four important questions. And somehow we have to either be careful about them or solve them. The first question is that, are you collecting e-mails, read permission or not? There are a lot of different ways to grab emails. You can find it. You can find it from different platforms. You can use lots of tools out there which helps you to the e-mails from Facebook, from other social medias. But these days, it is important for you to capture emails with the permission because of many reasons. One of them is that if a lot of people report you, whatever you are going to do, it's not, it won't matter because most of your emails will go into spam. Most of your work will be for nothing. So it is important to collect e-mail yourself to. People, must opt-in themselves. Alright, so the next thing is that when you send email, do they receive it? Or it goes to span, right? The next question is that if they receive it, if your customers, your audience receive it, will they open it? After they opened it? Will they take action? So these are the four stages of email marketing that we are going to discuss right now. So let's talk about the first one, right? So how we can fix it, how we can. There are many ways to collect emails, but in general, the most public one is two. Create a good reward. Like, for example, an e-book, PDF, something valuable, something valuable for your audience. And ask people to subscribe so they can receive that reward, right? So for example, let's say I'm teaching marketing. I create a very good PDF about marketing vary. For example, short but very valuable PDF about marketing, something that has a huge demand. And what do I do? I can, for example, start some campaigns, share it on my, share a campaign on my social medias and ask people that, alright, I have a great PDF about, for example, marketing. And if you want to click on this link and sign up to receive it. So we'll go to a landing page and they start to, they write down their email and name and they receive their reward. So people must opt-in themselves. The reward must be connected to your business. I'm, I mentioned again, do not use rewards which are not connected. For example, people do this in contests. Their business is about, for example, books. They give iPhones. Their businesses about clothes, they give cash, right? Don't do this kind of things. If my business is about, for example, marketing courses, I have to give marketing advice, marketing reversed. If your business is about clothing store, you have to give clothes. If your businesses is about food, you have to give food as a reward, right? So share the sign-up for every word that you have audience. If you have Instagram, share it there. If you have, for example, members on your website share it there. If you have YouTube subscribers, show it there. So every place that you have some number of audience, just share this so you can bring a huge traffic into your landing page and capture image, right? So this was about the first stage. The second stage, when you send email to the resilient or it goes to spam. So if you send spam emails, you will lose your reputation. Email services have a list of spammy words like for example, free. And if they see a lot, they will suppress it. You have to be careful. Don't go after shortcuts because. Generally there is no shortcut in business. In being an entrepreneur, in having a social media marketing agency, there is no shortcut. You have to go the way. You can go Smarter, but you have to go the way that exists. So don't try to spam people, don't try to trick it. Do your best to deliver value. Don't look for shortcuts. Deliver value, right? The next one was about if they received your e-mail, will they open it? Now, these two parts are extremely important. So you can push people to open your email with the subject. The subject line must be intriguing. Usually, it should be between five to ten volts. Pay attention to the image preview. It is important, it will push people to open your email. Now, the thing is that when you want to send an e-mail, generally, normally when you go, for example, if you have a Gmail or if you have your homemade, when you want to send that e-mail to a friend at something like this doesn't exist, you cannot change it. You have a subject line, you write down your subject and then you write down your copy. Hey, there, I wanted to see how you're doing. How's everything. For example, let me know when you get this massive. Now the thing is that the image preview, if you don't add it yourself, e-mail services will show the first, for example, 20 words of your e-mail itself. Okay? So when people receive your e-mail, they see a subject line and in front of it there is another texts that is the preview. So if you don't write anything exactly for the preview, it will take it from your copy. But in human services like for example, Mailchimp or other services, there is a place that you can write down a preview, different preview, something to increase the curiosity of your readers and push them. Push them toward opening your email, right? This is about debt. We will show it too when we get to matching part from is also important. They must know the sender better to be friendly. Now, for example, you are doing marketing for company. You can use the name that will appear. For example, Puja, send you this e-mail, subject line, preview. The name is important from whom they'd received it. Now, when some people, when they are doing marketing for other companies, they use the company name. But this is really important. Do not use a company name, use a person name. The more friendly or e-mail is, the more results you will receive from sending those emails. Okay? So you can say, for example, when I send email, I don't use name of any company. I used my own name, Priya, because people know me as Pooja, right? It's friendly. And but I see some other companies, even though that even if they want to use the company name, they use a name beside it. For example, Jim from this company, okay, Mary from this company, right? This way. They try to make it more friendly and also help you to recognize from this email is coming. The next thing is that after pupil open, it will take action. Now, this is important. As we go forward, you'll learn more about these strategies. So give, then, ask. Now, most people, when they want to do marketing using different channels like e-mail marketing, immediately they start asking, alright, buy this product, do this. Click here, go there, right? It doesn't work that way. You have to create trust. You have to work on your audience and give them deliver value. After that, you can ask for something. Click here, buy this product, and so give a tip inside your email, something that they value, right? If you want to do all this inside one email. Because as we go forward in the next upcoming lecture, we will learn how to build a sequence of emails, sales, finance, things like that. There we are going to apply all of these into several emails. But for, let's say we are not going to create a sequence of emails. We're going to have only one email right inside it during the first three sentence. Deliver value, give something to your audience. Then we can say, for example, by the way, if you want this click here, right? First of all, you gave something and then you're asking them to do something for you. Have at least two up to four call to actions all over your email from top to bottom. Now the thing is that when people start to read, even, especially if the email is lying, when they start to read, they miss the call to action. That is why it is important to have one call to action right at the top, not the first thing in your e-mail, but for example, you can write the subject, you can write 23 lines, one or two paragraph, small short paragraphs, and then have a call to action, right? Something have an image, for example, another call to action, right? Another thing, come down to the end of the e-mail, I have another call to action. Alright, so these were the four stages of email marketing that you have to pay attention. And as we go forward, we are going to practice. We're going to learn more about these stages and how we can use some strategies to rank better in each of these areas, especially in the subject line and they're taking actions. Alright, so that was all about this lecture. If you have any question, do not forget to ask me and I will see you in the next one. 54. Cheapest way to capture email leads: Welcome to the next lecture here we are going to learn the cheapest way to capture email lists, right? So here we are. The cheapest way to capture email ids. Now, in this strategy, we are going to use live streaming because during live streaming, you will have a lot of effect on your audience. Little by little. You can push them, you can direct them toward your email. Toward your landing page should capture e-mail leads and from there to buy your product. And beside that, while you're doing live streaming, you create a good connection with your audience. There are a lot of benefits there. One of them is to create a good connection. You have a lot of time to convince them that, Hey, what I'm giving you as valuable, right? And a lot more benefits inside that live stream about a topic connected to your business, right? So you want to do marketing for business. It's, for example, a dental cleaning, right? You can go there, have a meeting with one of the, for example, doctors, they're having a meeting with, for example, one of the dentist there and go live speakers people. Then one important tip before we go very deep inside these strategies. Before going live, informed people, for example, in one hour and ten minutes, in, for example, tomorrow at this time, we are going to be live with this person. And beside that, we are going to talk about these important topics. We are going to have, for example, some valuable rewards by the end, right? You can use Facebook, Live, Instagram, YouTube, premier scope, and there are lots of other platforms. So prepare a show with a valuable information. Now, the valuable information part is important. It's same as when you want to ask people to sign up on your email list and you want to give them a valuable reward. These, this information here is the same, right? It's like that we have two steps. We are giving something valuable to them and ask them to go to the landing page, sign up to receive another value will revolve, right? So speaking about something useful connected to your business, and you can bring your call to action right at the beginning. Alright, at the end, I suggested to do it at the end because you can let people that already at the end of this live call, we are going to have a great report for you. So they know that something is coming. But the difference between the beginning and the end at the end is that at the end, people who stayed on your call, people who were watching you for the last 1020 minutes. They are interested in what you're offering. They like your topic, they like they like your product, your company, and things like that. That is why the state, for example, 20 minutes watching you speaking about something, right? So it is much easier to convert them right at the beginning, then right at the end, comparing to the beginning. And at the beginning, it will sound a little bit too easy. So people won't value It's much, right? So give people free of stuff like free template, PDF, tenant strategy is to do something like that, discount coupon and so on, right? Then send them to a landing page and from there capture their emails. So create a landing page to capture email lists provide the reward. You can create your landing page with many different platforms like Mailchimp, mailchimp itself as a tool to create landing page, your own website. Which for me it is more suitable to create a landing page on my own website. You can use different platforms like Instagram, Squarespace, and so on. There are many other platforms which helps you do this, which help you to create a landing page without any coding knowledge. Alright? That was one strategy to capture email. It can do it as much as you can. You don't need to pay for it. You don't need to run ads on it. You can get real results from live streaming. But on the other hand, live streaming can seem a little bit difficult for some people because you have to speak in front of camera. And speaking in front of camera. Or sometimes it can be challenging, especially if you never tried that, especially if you didn't have any practice, write the thing. The very good tip that I can give you regarding live streaming is to feel completely relaxed. And the more you do it, you will get better at that. Try to imagine that you sit down and you're talking with your friend. You are drinking a cup of coffee, you're having fun. You are yourself. You are not trying to accomplish something massive here. You are just trying to create a connection with one person, ten per cent, 1 thousand people who are watching you. Be yourself, be relaxed and speak about your topic. Ask questions. Ask people, for example, from where they are. The more questions you ask from people, the more engaged they will get and they will enjoy your live streaming and they will stay to the end. Mentioned the reward that you will give by the end of the live streaming. So they saw you can create an incentive for them to stay online watching your stream. And more or less, that was all about, about this strategy and live streaming. As I said, it's not just the tips that I gave you right now, but these were the main ones. And the more you practice, the better you'll get at it. Right beside that. Building a sales funnel with e-mail marketing. This is a side note. The process of selling your product is not one step. Some people think, alright, I'm going to create an ad on Facebook. I'm going to send an email to this 1 thousand people and I'm going to sell my product. It's not like that. If you go that duration, your result will be more or less very bad, right? You need to build a sequence of five to ten steps to convince your potential customer to buy from you. During the next upcoming lectures, we are going to learn more about how you can build a sequence of emails and how which direction your customers can go according to the decisions that they make. This is really important and generally how you should build your sales funnel. So at the end of this funnel, at the end of this sequence, you convert most of your audience into your customers. Alright, so that was all about this lecture. Again, do not forget to ask me if you have any question on the next part, we are going to start Mailchimp. So if you're ready, let's go for the next one. 55. Setup mailchimp: So Mailchimp. Mailchimp is one of the most successful e-mail marketing platforms out there. A lot of people use it, and that is why I selected as the first platform to learn here, right? So here we are. First of all, I have written down some documents about MailChimp for if anytime you forget something or you wanted to review it, can come back here and read these. I written down mostly as bullet points. So the learning process become easier for you. Right? There you can go to your browser and write down MailChimp, or you can come here and click on it, open it, and you will see something like this when first of all, they will change some interfaces. The luck may change. For example, before it wasn't looked like this, the logo was a little bit different, the colors were a little bit different. But in general, the whole structure, the whole concept remains the same. So if you come to male gym and you see something else or different, for example, user-interface, do not afraid. So the first thing that you have to do, you have to create an account. I'm going to create an account as well because I want to show you exactly what you will face. So creating an account is very easy. There are four or five steps you have to follow, and I'm going to do it as well. So when you want to create your account, on the second step, they will send you an email and you have to just simply confirm that e-mail that you received it. So I'm going to do that in a moment. Confirm that you are not a robot obviously. And it will take couple of seconds to verify, and it will take you to the next couple of steps. So as I mentioned it before, there are four or five steps, just follow the steps. It's very easy. So this is surgically connected to your social media icons, but don't worry, we'll do it later, right? And that's all your account is ready. I'm going to click on No. And let's go. So first of all, when your account is new because recently, while doing the past 34 months, Mailchimp change their platform So they may add some new tutorials about that. If you know about it, it's okay, you can close it or you can pay attention to what new changes they have made, right? So here we are, because our account is new, it is giving us some tips about how we are going to use Mailchimp and what we have to do next, but you can forget about it. We're going to take other steps as well, right? So Fan Mail Chimp, there are some general important categories that we have to focus on and we have to learn. One of them is campaigns, the other one is audience. And more or less we can talk about reports. So here we are going to learn all of them, but these two are the major ones, okay? We are going to spend a lot of time on audience and campaigns, right? If you complete, if you, for example, send emails and complete all the steps, it will show you some general analytics about what is happening on your Mailchimp account. Alright, so before we begin talking about these tabs, we're going to set up our account, right? I have written down some steps here. For example, you have to set up your billing integration and read more about the plants. So here we are. You can come here and click on Account. So this is a general information about at what stage your account is right now. So when you create a new account on Mailchimp, first of all, it is free up to some point. You can have up to 2 thousand subscribers and sent 12 thousand emails per month. And after that, you have to change it to paid version. So let's take a look at the pricing. These are the paid plans that are different. Plans that you can select, you can pay monthly and it is written what you are going to receive by that you can pay as you go. If for example, you can buy credit and as much as you send emails, you are going to use, for example, your credits. And there are some other, for example, managing unmentioned. There are some features that it is only available to pro users and some other features like mandrill or social profiles. Later we are going to talk about them that if you want to active them, for example, social profiles is only available to pay the icons, but for this one you have to activate another way. Alright, so this is more about the planning, the pricing, and here we have some general information about our account. For example, it can come on billing and set up your billing if you want to go on paid. But I don't suggest it right now because you can use Mailchimp for quite some time until you reach these limits. Alright, so under setting we have details, user security and so on, contact information. What I suggest to you is to take a look at each of these tabs to learn more about what is there. So later if you need something, you immediately remember it, right? It was under settings, it was under extras, right? So we saw billing extra. We have Rewards, API key, you don't need these. For example, APA here is for people who know how to do programming. So we're not going there, but the thing we are going to talk about is integrations. So on integrations you will have the ability to connect male chimp to other platforms, right? For example, Facebook, Twitter, and so on. Now, the good thing about that, if, is that when you connect it to Facebook, for example, there are many things that you can do. This is my Facebook fan page, and as you can see here, I have a new tab which is about my e-mail marketing, daily entrepreneur tip, tips. And if people click on it, they get my email sign-up form and they have to write down their name and image. Click Join now receive for example, some reward. And they will be in my email is alright, so we're going to learn more about it. Right now. You can just connect your mainstream accounts into Facebook, Twitter and some more. Alright, so let me take a look to see if we have missed anything. So the next part, because audience part is very deep and it has a lot of different parts. I'm going to talk about it in a separate lecture, right? So that was all about this one. We set up our emails, are managing background, and you are ready to learn more about audience and building a list. So if you are ready, let's go for the next lecture. 56. Mailchimp audience: Alright, so here we are. And in this lecture we are going to talk about audience. So before, if you have been a member on Mailchimp, the name of audience before it was list. But several months ago they decided to change it to audience. So I'm going to click on audience. Here is the part that you have the ability to create different lists. For example, one list to capture emails for people who just want to subscribe you one list to capture image, who just bought your product. One list to capture image for this purpose, that purpose and so on. This is a place that you have to do it if you come here. First of all, this is showing you if you have some, for example, e-mail list ready, maybe you have a website that capture emails. Maybe the business that you want to do marketing, they already have an email list. If you want to import it, you can come here. But before all that, Let's create our first list. So I'm going to click on View contacts. And since we don't have any, it's just me. Let me remove myself. You can stay here. So when you send an e-mail, you receive it yourself and see how it looks. But in general, I wanted to look completely empty. So the thing is that it is not showing if you want to create a new list or if you want to use it by default, you have a list ready to use, but it is better to start from scratch because when you are creating a new list, there are some settings that you can set up. So I'm going back to audience. And here I'm going to click on Manage audience. And I'm going to click on View audience, right? So right now it is showing us how many do we have? We have one. It is, for example, Puja course that I mentioned it when I was creating this matching by count. I can select it, I can delete it and create a new one. So again, I'm going to delete this one and create a new one. You can skip these steps. I'm just doing it so you can start from scratch. So Create, click on Create Audience. And here selected name. Test, for example, course. The next one is the email that you are going to use. So people receive your emails if they want to respond from, they will respond to what email you have to write it down, for example, who? I'm going to write this email marketing at. The next one is the name that will appear in their emails. For example, your audience will receive an email. It is showing from whom they received it before we talked about it, it was here. Where is it on the subject line from is also important. Your audience must know who is the sender. We've talked about it to use your name. You can use for example, Puja, that's it, or Priya from this company. Then you have to write a text here, small sentence, right? Remind people how they signed up to your audience. Under it, as you can see, there is an example. You are receiving this image because you are receiving this email. Because you are amazing, right? Some reason because you're opting into our email list or something like that, something that more or less they remember, Oh, I'm receiving the center because before I have done that, some more information. And also here you have enabled double opt-in and enable GDPR fields. So I suggest you to at least enabled this one because sometimes you will receive a lot of spam e-mails. You come to your email list. For example, you see suddenly you have 100 email subscribers and all of them are fake, but this way, they can, fake emails won't appear in your email list. And you can set up to receive notification if someone subscribes, I'm going to click on Save. And that's it. We created our first list. Now by default when we came in, something like this exists, but right now we had the ability to change some settings. Also. If later you want it to change. Other stuff here you can come back in, for example, audience Name and default. You can change the name of your audience, enable or disable something, change some information that we just wrote down, right? So first of all, here we have overview that if you have some subscribers, it will show you, if you send emails, it will show you some analytics about it and so on. Some overview about your audience. Then we have social profile. Now by default it is not active, but if you go into a paid plan, it will be active. Now, what social profiles we do? First of all, this tool is provided by another company. So if you wanted to use it for another purpose, you can just click here and go to their website and sign up there as well. But in general, when someone opting into your e-mail list, social proof, social profile will check online to gather more information about that person. Their birthday, maybe their last name, maybe their company, some more information. They will gather it here and later when you want to do marketing, you can use it. If you are interested, you can take it out. It's a very useful tool. Alright, so the next part is about managing contacts. So the first step is view contexts. Because we don't have any subscribers right now. We don't see anyone here in a moment as you go forward. When we get to the forums, I'm going to subscribe, sign up myself. So we will, I will show you how it will look here. Then we will see archive contexts. You can archive some contacts inside it on Subscribe addresses. Groups. Now, groups is for your audience. When they want to sign up on your email list. You can create a group, for example, let me show you. You can come here, for example, cited as on checkboxes, radio buttons and so on, or drop-down. And you can write down and interests, for example, food, right? Depending on the topic of your business. And let's say taco, right? I'm going to add this group. I'm going to save it. So I created a group. In a moment. I will show you how it will look inside the forms. Let me just quickly open it. I will we will go deeper into this. But quickly, I just want to show you how it will look. These things will launch on your email list. So if someone wants to sign up here, for example, they see something like this, right? And they write down their email, their FirstName, LastName, and they can, for example, take these things. So you will, with groups, you will give this ability to your audience to select some different interests for themselves. And later when you want to do marketing, for example, you can do, you can send emails to the pupil who only are interested in pizza, right? So you, let's say you are doing marketing for restaurants, for maybe a fast-food. And they are, They created a new product and new, for example, style of pizza. So you want to do marketing and want to inform people. You can inform people who are only in interested in pizza. So the next thing is segments tags. We're going to talk more about these as we go forward. Important, important history, audience exports and some more, right? The next thing is to add a subscriber or important contexts. So at the subscriber we can add someone just manually one-person yourself. So I'm going to just fill this. And we created a group. I'm going to put myself into food. Now, you can add different tags inside is, for example, I'm going to say this person is, for example, signed up through our website. You can create different categories for your, for your subscribers. And this way, later you can do a better marketing, can target these people or that people into different categories or different tags. So this person gave me permission. If this person is already on my list, update the profile, right? So we're going to click on Subscribe, and that's it. Now we have one user. So if I go to contacts, I will see in your user here address, phone number, food, pizza, and the tags that has a website, right? It will give you more information load. But also, let's say you have a file that includes, for example, 500 emails and you get it from your, for example, client. You want to do marketing for a company. You can come here, click on select one of these. And on the right side, under my talking head video, here, there is a button where you can continue to set up. You can click here and you can select the file and upload it here, right? I'm not gonna do that now. You can upload it and then you can select, for example, important names, import the e-mails and so on. So if you have a file and you want to import it, you have to do it from here. Then we have sign-up forms, which is extremely important. And we're going to spend a lot of time here learning about all this. So that was all about this lecture. And the next part we are going to focus on sign-up forms. We are going to learn how we can build them and how we can use them in different places on social media, on our website and so on. So if you're ready, let's go for the next lesson. 57. Signup forms: Alright, so sign-up forms, sign-up forms is very important and for some people is the hard part. Here we are. I clicked on sign-up forms and we have formula, we have embedded forms, we have subscriber pop up and integrations. Now, form builder, we are going to, it is written some description about the build design and translate sign-up forms and the response inmates, for example, someone's sign up for your email list and then you want to send a thank you e-mail. You can edit it here, you can add different tabs, sign-up forms here and much more. So the first thing we are going to learn more is formed below. So I'm going to click here. And what do we have here? So first of all, we have deforms and responses, e-mails. We are right now and sign up form. So whatever we want to do, if we want to edit something, it will be here, right? If you want to, for example, let's say final welcome email. We have to select it and then edited here. Let's click sign up form. And this is the URL of sign-up form that may simply gave us. So before quickly, on the previous lecture, I came here and came to this page to show you how it will look. So let's design it. There are three tabs here. Design it, translated, unbuild it. You can add a message here. Hey, welcome to our email list. For example, whatever is in your mind, you can add image here by uploading an image. Or you can, for example, make it bigger or maybe a smaller, maybe bold, and so on, right? Then we have our tabs. Now, let's say we just want to have e-mail address and FirstName. I'm going to click on lastName. I'm going to click, I'm going to select delete. Then just click address. I'm gonna delete that as well. Phone number, delete. And we have our group. So if I don't want to have a group, I have to go back to here and groups. And let's delete this group. So those clauses come back here, refresh. And right now we shouldn't be able to see groups. If I refresh this page, it will change to this. So every menu select each tabs here. The settings on the right side will appear that it has a name. You can change it to whatever you want. For example, we can write what you like and save it and it will change. Then there's a field tags do not change field ties, let it be as they are. And for example, let's go to FirstName. You can change the type, but don't do it. You can make this line, this tab as required and visible hidden help texts, for example, let's say write your name here. And I'm going to save it. And if I refresh here, when I come here, when I click, you see there is a description about it. Write your name here, right? So this is how you are going to edit each field. There is also another option here which you can add different fields. Do it. You can add text number, radio buttons, checkboxes, drop-down dates, and so on, website image. So these are the information that people have to fill in. For example, if I add birthday, people can come here and write down about their birthday. You can change some information about it here as well. I'm going to delete it again. What else do we have? We have address, we have date drop-down. For example, let's take a look at dropdown. And usually it has, sometimes it has a bug, you have to refresh your page. So I'm going to select this drop-down. I can change the title, tell, for example, itself. It has some examples, for example, for gender, right? I'm going to save it. And sorry, here I'm going to write down gender. And I'm going to put it as required, save. It depends on your business, how important this information is for you. If I refresh it, you'll see it here. Okay? So this is how you will edit each field. Now, let's design it. Under design, we have paged body forms and monkey rewards. When you go on paid version, you won't have this logo here. You see this logo on their page. We have background, header and outer wrapper. So on, on background you can select the color of background. As you can see here, it says Grey, I'm I prefer white most of the time. So it is white. And if I change here, if I refresh, it, does much better. And you can change the design of header, this title here you can increase the font size and margin to the bottom, margin to the top and line height and so on. Right now it is fine. I'm not going to change it. Outer wrapper if you want some border around it, you can change, you can select some color for it. But again, I don't suggest it. The next one is body. So under body we have again background, which is the background of this form here, I'm going to let it be as it is. The default takes the spacing, the font color. Let me change it. So you see which takes it is, you see the text that is written here or under it, that this is about death. Okay. So I'm going to put it back on gray. And the next one, the next one is linker style, which if you have any link here for people to click on, you can change the color from here. Then after that we have formed the button. You may want to change it to something more attractive. For example, red, and then you hover the most on it. You can change the color from here, buttons hover. So I'm going to select a red, but for example, darker red. Something like this. It's too much dark. It's much better. Now next one is filled labels is the topic here you see draw a red rectangle around the target that we are going to edit. So if I change the color to change the color of this field takes that it is about the text inside these fields, the color, the font, and so on. The required icon, I'm going to change this one to read as well. And this one is high. We can put it on Show, you see it to show that these, for example, the ones that have a star in front of them are required. Generally it's unnecessary. We have the help text, the text that will come, that will appear under it. And the error, right, the texts color and if you want it bolt or not. And the last one here is monkey reward that there are, for example, you can select where you want to show it in the Centre, for example, and maybe this one. So if I refresh this, these are the changes that happened under design. So the next one is translated. Now, I received this question a lot that alright, How I want, I can change the button, subscribe here, I want to change the text. So the place that we can change the text here is on the Translate. Other times they can change different things. You can add other languages to it if you want. You can come here, select for example, normals is on English. You can go on other languages and change this. But here it is, written subscribe, I'm gonna, I'm gonna write down something else. For example, click to receive your reward. For example, save it, refresh, and click to receive your reward. Receive is with small r k. So that was it for the form builder. Now, if you want to edit other things, for example, opt-in confirmation e-mail, you can come here and go to build it. And if you want to edit something, it is a text here or a link, you can do it. I suggest you to take all of these. For example, the confirmation thank you. Page. Edit these things, write down other texts, or add images according to the business. For once, just go through all of these e-mails that exists here. For example, Profile, profile update. If they update their profile, if they want to unsubscribe what they will see, the goodbye email and so on. For onetime It's enough, just go through them and set them up. It will take, for example, 30 minutes to one hour to set all of them up the way you want it to be, and that's it. You don't need to do it again. And as you saw, it was the same way that we did. Sign-up form, right? So that is all about the formula now where we can use this form. First of all, you can, for example, share this link on the link that existing sign-up form. This link, you can share it, for example, on your Facebook. You can send it to someone, get to a friend, and so on. When they click on it, they will come to a page like this and they can sign up to your email is this is the first place. The second place when you use integration here under sign-up forms from integrations and you want to, for example, show your form under, for example, in your Facebook page or in other places. It will show the one that you created informed. Also, if you want to show your form inside your website, for example, you want to show something like this. Inside your website, you create a landing page. You just want to bring it into your website, the fields that will be shown there, you have to select it in the form builder. So that was number one. Number two is embedded forms. Now we're going to spend some time here. So let's go to ambulate form. And here under ML form, first of all, you must have some basic knowledge about programming. You need basic knowledge about CSS. But even if you don't have, I give you some tips on how you can use embedded forms, how you can show it into your website without any knowledge of coding. First of all, you can change some settings here, for example, you can add a title to it or you can remove the title. I'm going to remove it. You can show all fields or show only required field. Since all of them are required, it will show all of them. Let me just go back into various let it be, I wanted to remove gender, but let it be. So you can, for example, show interest group or don't show it since we don't have it, doesn't matter. More or less. That is all. There are different tabs here. This is a classic one which will be like this. This is another one which only be e-mail and the subscribe button. The next one is horizontal. Embolus form and style, which is like this and advanced, which we're not going to talk about is so we're going to focus on classy. These, this is the form that you want to import into your website or any other landing page. This is the code that makes him gave you so you can just copy and paste it into your website. So I'm going to show it how you can do it on WordPress to be too different. One of them is Elementor here and the other one is Beaver Builder, but it's the same on all other page builders. Also, if you're using some other platforms like Squarespace or Wix, you have, there should be a place that you can paste the code, HTML code. When you paste that HTML code, this formula up here. So let's do it first with Elementor. This is our page. For example, let's say I want to add this form. Let's say here. What I have to find is the HTML code. It is HTML. So I'm going to drag and drop it here. And I'm going to paste that code. As you can see, the farm appeared here and is working fine. But maybe you want to say, for example, how I can it is feeling all the space that it has, right? How I can change it, what you should do is to click on this menu, go to intersect, drag-and-drop an intersection here. And this way, if I clear, if you click on it, you can edit it. For example. How do you want these to look? Maybe full width, you want it to be, maybe you want, for example, this way or this way. And after that you have to drag and drop this HTML here. So as you can see, it is showing our form this way here. So let me quickly show you how it will look. This is before we change it. As you can see, nothing exists. And if I click on update, it should add the form here. So here it is. You can write something and select and click on Subscribe, and it will subscribe you into the list. Alright? So the part that makes it more difficult is to design it. That's why I told you you need to know, you need to have some basic coding knowledge so how we can design it. If we come down, first of all, let's learn how we can change the subscribe text here. At the end of this code here. Let me see if I can make it bigger right? At the end of this code. There is a part that is written value is equal to subscribe. So let's find that somewhere around here at the last lines. So, alright, here it is, value equal to subscribe. So I'm going to change this to click to join. For example, click to join, right. That's it. This way you can changed again, you can pay attention here. It's on the last couple of lines and this is earthen value equal to subscribe. And you can just change the takes, the subscribe takes to something else, whatever you want. Now, how you can change the way it looks. Now. I'm not going to explain why. I'm going to do this stuff. You can just follow it and apply it on your form as well. Because if I want to explain how, why we are using these elements here, I have to talk about programming and I don't want to go there. Before value. I'm going to write down a style is equal to and quotations, right? So the first thing that I'm going to do, I'm going to change the color here. So I'm going to write down background color. I'm gonna write down two dots. And I'm going to write down the code of a color, for example, I'm going to use this color. And then I'm going to write same color. You have to follow exactly step-by-step. Other way, otherwise, it won't work. I'm going to put it on the next line so it will be easier to edit and read. So as you can see, the color changed. Now, let's make it, for example, a little bit bolder, right? I'm gonna write down font. Font. Weight, two dots. For example, 500, semicolon, or it is on 500, let's put it on 600, Simcoe. Okay. You see the font weight change. So more or less this way we can edit it. If you want to make, for example, your button longer, you can change the width this way. You can, for example, write 100 pixel or 100s and nothing of 300. For example, 3302030, looks fine. And let's say it is too close to the hour. Don't forget the semicolon here. Let's say it is too close to our fields. So I'm going to write down margin. Dash top is two points, let's say ten pixel. Or if you want to do it more, you can do it, right? So generally we wrote down some words to change the way it looks. Now, don't worry about this part. If you don't know anything about coding, I'm going to the line that we wrote here. I'm going to paste it as an article after this lecture. So you can just copy and paste it on your code. And if you want to select another color, for example, we can come to Google and say, write down red color code, right? So you can come here. And for example, this is a red color code. Where are we? Here? Let's change this color to a red color. Here it is, right? So it changed to red. So you can simply change these things through the code here. So again, don't worry, I'm going to put it on the next article. I just clicked on update. And if I come here and refresh it, we should see the new version here. Also. Always check this. Come on, Inspect. And here you can select, for example, this tablet or mobile view. Check if what you created looks fine on, for example, phone or tablet. So this is the way it looks on iPhone X, on galaxies five, for example, on, for example, iPad, it looks like this. If they rotated, it will look like this. You can check these things. So now that you learn how you can do this on Elementor, it is very easy to do it on other platforms, so just copy and paste the code. Let's do it in beaver. And I'm going to just, this is a text for example, let me add here it has a CML. So drag-and-drop HTML here and paste it, right? So save it. And as you can see, it looks the same way, right? And again, if you want to change some things, you can click on it and change the code here as well. Okay, so generally this is how you are going to use embedded forms on your website. So anyone can come here and click right down the image, firstName, and for example, whatever fields that you made and click to subscribe, right? So if they do, then they will appear into our contexts. The next form is subscriber pop up. Now, this is also a very interesting you, I think you have seen this a lot in different websites. So here you have to again build your form. First of all, at the top side, top left side, we have designed field contents. If you want to add a photo, you can add. If not, for example, you can use just a form and you can, there are different templates here. I'm going to just use the four here. There is a condition of how you want to show this for. So it's right. On default is on display immediately. You can change it after five seconds, 20 seconds squared, the middle scroll to the bottom or on exit, for example, let's put it on exit. You can select the font, you can change the color. You can change the color of your Subscribe button to whatever you want. You can change the text. Click to join for example. You can put it on the center of it, full width. And here at the bottom of the page you have the opacity of this dark background. Let's put it, for example, on 80 per cent or you can put it on 20%. But around 60 to 88 is, it is good k. Then what do we have? We have our fields, we can add firstName, the agenda, and so on. Let's add them. We can, for example, make them required or not. And here we have contents. You can change the title, for example, your title here. And you can edit it the way you want it, right? So when you are done, and this is how it will look on mobile and then you are done. Generate code. Copy this code, close it. Come back to, let's say, let's do it here. I'm going to add another HTML here. Where is it? Drag-and-drop the same on this part, and I'm going to paste this code here. Update. Let's let me, we were on the mobile view and I'm going to close this so we see it normally. So I'm going to refresh it. Now the thing is that this pop-up will appear only if you want to exit this page. It will show us once because it don't want to spam the audience. So pay attention. If I want to take this mouse point out of this page, it will, It must show that pop-up form, right? Let's do it. See immediately when a cross this line, the pop-up appear here. And I can write down the information here and click to join and so on. But if I refresh the page again and try it again, this will not happen. It won't show the pop-up because as I mentioned, it made him don't want to spam your target. So if I want, if we want to, when you want to build, when you are building it, if you want to practice, if you want to test, if it is working on your browser, if you have Chrome, Opera or other browsers, if you hold Control Shift in on Windows or Command Shift N on Mac, it will open a page which will not track, which will not track your moves. So you can try your web page and test how it is working. So this time I'm going to try at the bottom of the screen. See it up here. Again. If I want to see it as a closet, hold Control, Shift and N to open a new page that wants to track what I do so I can test my pop-up, right? So very this is how you can build a pop-up form. And the next one is integration. This is easy. Just click on Select. You can come here. There are two places that you can connect your form. Right now, there are two places that you can connect your form. As you can see, woo hoo and Squarespace, you can click on, Learn more, read more about it and connect a Squarespace with Mailchimp and use the forums. They're very easy, right? So that was all about sign-up forms. On the next page, on the next lecture, we are going to talk about how you can, during the sign-up form into your Facebook tab is very easy, but I'm going to show it to you how you can do it. Alright? So that was all about this lecture. If you have any question, can write it for me. You can also go back to the beginning of the lecture. Try to do the things that we did together step-by-step with me to learn more and more or less. That's all. So if you're ready, let's go for the next lecture to learn how you can import your sign-up form into your Facebook page. 58. Import signup forms into Facebook: So how you can import your sign-up form into a Facebook page. It is really helpful to do something like this because you can gather more emails into your images. Alright, so here we are. This is my Facebook page. And here at sign-up form, before we created the way that we want our form look like. It is like this. So all you have to do, click on Account. And here, go to integration. Integrations. Here click on Login. And when you do it, it will ask you, it will ask you to connect to your Facebook. You have to go to Facebook, you have to authorize it and authorized Mailchimp. And here you have to select your Facebook fan page and select the list that you want, you want. Use the sign-up form type years. Then you want the theme that you created in Facebook, in MailChimp or the Facebook way. I usually put it on default and write down the name and save it. So also we can test the connection here. I'm not going to save it. I'm going to click on disconnect because I don't want it to connect over my other form. But when you do, it happened like this will appear at the end of this list here on your Facebook page. And all you have to do, the name here is the name that we selected on Mailchimp. We just select it. All you have to do come to settings. And under settings. Here, go to templates and tabs. So here, this is the one that I have right now, but yours will appear at the end of this list. So just drag and drop it to the top. Bring it to the top, and that's it. You can come back here to your page, refresh it, and you will see your main, your sign-up form here. And this way you can gather more email leads into your e-mail list. Alright, so that was all about importing a sign-up form into your Facebook page. Now, one thing is that when you connect it to your Facebook, if you have a lot of Facebook fan pages, sometimes It's changed a fan page and it will go to another fan page that you have. So you always have to check that it is the right page that you want. So that was all about this lecture and the next part. Let's see what do we have. Let me check. So we talked about audiences. We talked about sign-up forms. And the next part we are going to talk about content and templates tab. So if you're ready, let's go for the next lecture. 59. Content report template: The next thing that you are going to talk about in this lecture is the contents Studio. Let me show you here. So here we are under inside our Mailchimp and we're going to talk about content as CDO and templates. So under content as Studio, you can add, you can upload the files, the images, gifts that you want to use. You can upload them all here and use it on your, for example, on different emails later. If you connect your vet, your website to your mail chimp, if you have any products on your website here, for example, let's say on your WordPress, you have, you're using, let's say WooCommerce. And WooCommerce you created your products. And if you connect your website with Mail Chimp, all your products appear here. So later when you want to do e-mail marketing, you can, for example, do marketing on one or more of your products. So you can select the products. You can put this product here, put that product there, and so on. The next step, there are some suggested gifts. You can search for them. You can also connect your, you can sync your Instagram posts here and all the posts that you have on your Instagram will appear here. So to make your work much easier, you can use those images inside your emails as well. The next step is about your logo. You can upload a logo, genital logo here you can go to your profile and upload a logo here. And later you can use this logo on there. For example, all of your e-mails as well. So in general, in this tab, you can add some images to make your work much easier on the next part that you want to create campaigns and the emails, right? So before we go to templates that, let's take a look at reports. So every e-mail that you send the report about it will appear here under your campaigns, automation landing pages or so on. Okay, how many people visited it? How many people clicked on your links? And for example, how many people bought your product and so on. All the analytics you will see here, for example, 2020, people from United States, ten people from, for example, UK and saw. All the information will appear here. So since reading it, it is easy and everybody can read that. We are not going to talk about it. And the next thing is templates. And template is useful for creating e-mails and campaigns. We'll go deeper in it on the campaign part, but quickly I'm going to show what you can find under templates. So you can click here, go to content, a studio to upload some images. Or you can create a template. So they have some Layout Themes and you can code from scratch. These are, for example, the featured ones, Seller products, make announcements, tell a story follow up and so on. You can select one of these and start building your email. They have some basic layouts. You see the differences here and simple, very simple e-mails, same as, for example, you want to just send three line e-mail to your friend. This is this one. But the thing is that I use most often, but the simple texts was the one that I receive the most result. The reason is because it's not complicated. It doesn't look fancy, it looks very friendly. And when people receive an email like this, they usually feel much better. I'm not saying that this works better on all different companies in all different categories. You have to test it. But in my experience from my businesses, this one was more successful. So you can select the template and it will load it, and it's very easy. Same as for example, how to use how to build a website with Elementor is drag-and-drop. You can, for example, click on the image here at the image of your product, it will tell you the size, how much it will be. And the texts here, you want to write something else. You can, you want to add. For example, change the button here, change the style of the button, change the color. For example, let's do red, light red. And all of the elements that you need exist here takes that line, for example, on the right, the center fit to the width, right? So everything you need exists here. And you can just change them, drag-and-drop and, or click on them and add your information in them, right? So for example, let's say you want to add this social media thing, you can just drag and drop it here. It added the social medias that exists here. It's very easy if you just spend several minutes practicing. You will learn everything about it. This is under Contents part. You can go to the design, the page design, the header design, body footer, and so on. You can edit your template this way. But let's go back. Let's click on Save. If it goes back as much. But right here we were on layouts. You can go to themes as well, right? So you see these are some e-commerce theme. You can select some even theme, holiday theme there already. You can just select the one that you like and change the color, change the images, change the texts, and so on. And if you are a programmer, you can design your own template connected to your business. Okay, that's all about this lecture and the next part, we are going to campaigns, which is one of the most important part on May team. So again, if you have any question, write it down for me and if you are ready to learn more about campaigns, Let's go for the next lecture. 60. Camppaigns: Alright, so campaigns, let me share screen. Here we are under campaigns. And well, here you can see a general look of what's happening, what happened before on your campaigns. On the left side we have recent tab, ongoing, draft and completed. You can also create a folder and for example, put some of your campaigns according to some specific products or some specific event inside a folder, alright, so you can see also some general analytics about them as well here. But what we have to do here is to click on Create Campaign. And here there are lots of different options. We're not going to use all of them and also some of them in general. There are other better ways to use. For example, we have e-mail ads, we have landing page postcards, social posts, sign-up forms. Now, if you click on sign-up form, for example, ambulate from papa for signing signup landing pages. If you click on them and select the list and click on Begin, it will, for example, jump into ambulate form or it will jump into papa. Since we already did that, there is no reason to create them. Again, the one before that is social posts. For example, you can click on social posts, select a name for it, and click on Begin. And here you can upload a post on Facebook or Instagram using the content that you have unmatched him. So again, there is no need to do that because you can do it through Instagram or Facebook much easier. So I don't suggest this. And the one before that was postcards. If you want to send postcards, you can come here and create a postcard and male chimp will prepare them and send it to your targets. There are some features about it, which if you want to use it, you can go after them and it's pretty much easy, but you can use it if you really need to send postcards. So the things that remain is landing page as an e-mail, we are going to use image and landing page ads also, if you create an ad. Here we have Facebook ads, instagram ad, and also Google remarketing. Now, the thing is that if you want to create a campaign here, what it does, you can write down a name. Let's, let me just show you, for example, for Facebook or Instagram ad. Then accept the terms here. You have to connect it to your Facebook or your Instagram so they can create the ad for your page. You have to select the audience. Now, the good, the only good thing that you can do here is to, for example, show your ad to the people who are already on your list, or show the add to the people who are looked like to your audience on your list. Which you can do this as well. Without Mailchimp. If you have the list of your audiences, you can simply go to audience and click on View audience, then click on Export. Let me show you. If you come to Audience, View audience and click on Export audience here. And it will export all this export as CSV file. And it will export all the lists that you have on a file and later on, for example, Facebook. When you want to create an ad for Facebook or Instagram Ads Manager, you can upload this file and target these people the same way. But the good thing about it is that if you do it on Facebook, you are in control of everything. But if you want to do it here, it's so limited. Your budget is limited and your content is a little bit limited. It's really hard to work from here to create an ad from here. And also, when you want to create an ad, for example, you select a budget, right? For one day, you select the budgets, for example, five-dollar immediately when you finish the ad and submitted. First of all, it will be under review for several days. And also immediately they will take out the money from your bank account. But on Facebook, you, for example, set up $100 per day. It will run for, for example, to three hours and you spend, for example, $20 and you see it's not working out well. You can pause it, you can cancel it, you can do other things, but this way here, it is extremely limited and I do not suggest it. So I'm gonna click on Finish later. And I'm going to come back here, Create Campaign. So forget about ad. Right now we have landing page, an e-mail. Let's take a look at landing page. Select a name for it. And the audience, the list that you want. So this landing page, except the terms. Here again, you can create a landing page to capture emails, to capture email lists. By mistake, I clicked on one of these templates. So what you should do here is same as what we did on templates. So you can edit everything, can add the logo, edit text for it. You can add your products. You can, for example, add your sign-up forms here to capture email leads for some FirstName Gender as well, and edit everything you want about it and so on. So it is pretty much easy. We practiced it before. You can try it again as well. Practice. And if you get stuck somewhere, you can send me a message and I will help you. Okay? So I'm going to click on save and close and go back to our campaigns. Is this takings is loading. Again one more time. So I'm going to click on Finish later. And again I'm going to click on Create campaign. So the main ones are landing page, which we talked about right now, and email. Now under e-mail, we have different type of email, regular or automated plane takes an a and B test, right? So select a name for it. To, for example, if I select regular, Let's, these two are almost the same. I will tell you what plane takes 0s in regular email. So I'm gonna click Begin. Here. I have to, first of all, I have to select to whom I want to send. So I'm going to select my list here. And you can, for example, these are some important things which you need to do. You can personalize the two fields. For example, when you send an email, for example, to Bob Smith, instead of showing two, for example, Bob at example.com, we'll see to Bob Smith, they will see their name so it has a good effect on them. So I always check this one and I select, for example, f named tuple yet to you. Alright, so select fname. And here you can select, for example, to send it to all of your subscribers, to send it to the people who have the tags website. Remember before we created the tag, we created, for example, group. Here. After that, I deleted the group. If we had it, we could use it here. And you can send it to the people which has some specific tags with them. You can send it to new subscribers, to archives, subscribers, to potential customers. Now, the thing is that when you send emails, let me show you here. When you send different email to your subscribers. The thing is that if according to the reaction that they have, if they open the email, how many times they open the mail? Do they take actions? They click on some links are not. Mailchimp will give some ratings. If they're not interested, they will decrease their eating or increase the rating. According to this rating matrix will tell that these persons, for example, these 20 people, a potential customer, if they buy something for are you from you? They are a recent customers. There are first-time customers and so on. You can select different categories here. But right now we will put it on all audiences. And that's all for the two-part. Click on Save. And that's it. Before we edited, when we created our list, we created the from section. You can edit it again here you can change the name, we can change the e-mail you want to send, but that's okay as it is. So here we are going to select subjects. For example, test subjects, right? You can write whatever you want. You have 150 characters space here. You can also use emojis, which are really, really useful. And it will grab lots of attention. So it is a great tip to use emojis inside your subjects. Now, before I mentioned when we were talking about email marketing at the beginning of this section, wherever it was here, pay attention to email preview. It is important. So I said that later on we'll talk about email preview. Here it is. This is snippet will appear in the inbox after the subject line. So when people receive email, they see the subject line and another texts in front of it. So if you don't write anything, it will take it from your e-mail, the copy of your e-mail. But why not? You can write 150 characters here and you can write something to attract more people to push your target. To open the e-mail, you can make them more curious. You can add more rewards here as well. Alright, so this is a great opportunity for you to be more successful in email marketing. When you're done, click on Save. Here right now we have to design our email. So click on Design Email. And again we come to Layout Themes, save templates, which here we have a sample campaigns, things that we've done before, we did before, and code your own soap under templates before. Let me show you under templates before we had a chance to look at these examples. This is the same thing. When I wanted to create campaign. You can come here again and click on this Create button. It will do the same thing here we had plain texts. This plane takes is the same thing here is a simple texts. So if you want to avoid all of these things and immediately, directly go to simple texts. Here when you want to create, you can click on plain text and go to a simple text email. Alright? So you can come here, edit your email as you want it to be. For example, let's say social sharing here. The top, whatever it is, the way you want it. We have done this before. So you know how you can edit your e-mail the way you want it to be, right? When you are done editing your email, click on Save and Close. You'll come back here. There are some information. If there are some errors about your email, it will tell you so you can go back and edit them. So here it is said that enables social cars. Okay, So the problem with the image is that we have to edit the default texts there. So again, I'm going to change some of this information. So sample text here. You can, for example, remove footer. That's it. I'm going to also remove social sharing as a way to avoid having errors. Also, I'm going to edit the title. This is my title here, right? I'm going to save it. And more or less that's it. I think. Let me add more information here so we can avoid problems later. Hi. I wanted to let you. No, you can your e-mails here. Save, Save and Close. Hopefully we will have no errors here. And it will give you some more suggestions. For example, add the footer and so on. You can send a test image to see if everything about it is fine. You can write down an e-mail, send a test, and take a look at it. If it is fine, you can schedule it for later or send it. Also here you can share your campaign. This is the link you can share it on, for example, Facebook or other platforms that you have. You can also connect your campaign to Facebook and Twitter. So your followers on Facebook and twitter be able to see this campaign, alright, when you are done, click on send and it will be ready to send. Now, this is all about creating a campaign, sending a normal email. Now, if you pay attention, there are other things here, AB testing and ultimate. Let's take a look at automated. Now, this part is important later on the course, we are going to learn more about sales funnel. So on sales funnel we are going to have a sequence of emails. Let's say, let me go back here. Let's say someone, for example, subscribe to our email list on the first day we want to send this email on the second day, we want to send this email on the third day, want to send another e-mail, and so on. So here on automated, we can create a sequence of email and also there are some other types as well. So email, your tag contacts, welcome new subscribers, say happy birthday for example, when you are building your sign-up forms, we can add birth date. So when people are signing up, they write down their birth date and whenever they birthday is coming. Automatically matching will send a birthday email to them, right? So you can set these things up here. Here is about tags, subscribers activity welcome, respond to subscribers. Update. Thank you. Pop up about e-commerce. First-time customer, reward your best customer and so on. You can, depending on your business, you can edit some of these, create a good automated e-mail about them. But let's say we want to create a sequence of e-mail for new subscribers. Okay, so I'm going to click on welcome new subscribers. And it can be a name of the campaign, but it won't be single. So I'm going to remove that. I'm going to select the list also if you pay attention at the top we have single image. So you send one email onboarding series, which you can send different emails over the time. And also education says use an education series to manage an online course, for example, and so on. Let's say you subscribe to one of my email list, for example. And I build a course with, for example, ten lectures. Every day. I will send you the link for the next lecture after you sign up. So you can use it for these purposes as well. But here we are going to use onboarding series and click on Begin. So it may look a little bit complicated, but in general, it's not. With a little practice. You will get good at this. So here the trigger is immediately after the person subscribed they receive this email. Okay, Welcome to our community. So you can schedule it for when you want it to be. You can send it every day or some specific day as soon as possible, sent at, for example, this time of the day or only send between, for example, this time or that time for exam of working hours. Alright? But we suggest it to let it be on every day, all day. K filter by segment or tags. So you can send, for example, a different image to a person who subscribe to your email list from your website or subscribe to your email list, for example, from your Facebook page or from ad somewhere and so on. You can select different segments or different tags too dark to target different people. The next thing is post send action. So click on Add. Here we can select, Choose post sending, least action. And that is after the subscriber receive this email, something can happen. So you can update merged field, you can delete the subscriber from the list. You can unsubscribe them from the list. You can, for example, add a tag or remove a tag or a job or joint interests or live interests. But right now these two are off on a normal account. You can, for example, add other, change, other things, it is on updates. So it is showing us these two fields. For example, I can go on at tag and we only have website tag, so it will only show us this one. But if we create, for example, 1020 tags here, we can select the one that you need. I'm going to click on cancel. And here you can click on Design Email and same as before, design your welcome email as well. The next trigger is one day after subscribers are sent previous image. So you can edit this. You can put it, for example, ten days or one hour, or one week, right? According to you, according the way you want it to be. Also, you can change the trigger and not to be a time. For example, you can change the trigger. For example, on previous email open, if they open the previous image, send them this email. If not, for example, PVS e-mail not open. If they didn't open the previous email, send them another email. You can do this kind of things here to change the trigger, to select something else. It will go the same way. You can keep doing it for several days for examples and then different image. But Mailchimp automation for building a sequence of emails is not. In my experience, it's not very professional. They are more tweet. There are, are there things that you can do with other platforms that sadly Mailchimp don't have it yet on its automation. So this way you can create this automation and then you are done. Click on Next and submitted. So whoever, whoever sign up to your email list, these things will happen to them. Alright, so let me go back. I'm going to completely close this one here. Let's talk about AB testing as well. I'm going to select a sample name, begin AB testing. Now, this is for the time that you have, for example, first of all, don't try this. If you have less than 5 thousand subscribers. And this is for the time that you want to test something. You want to test, for example, this title or that title, you want to test this copy or debt copy this call to action or death call to action. You can do it here to find which one is better, which one is more effective on your customers. So in future, you can do a better marketing, alright? And the first step, it will ask you how you want to divide your audience. You can select entire audience, so you select all of your audience and send, for example, version one of your email to 50 per cent and then version two on the other 50 per cent, we can select a segment or tag. For example, send this image to the people who have this tag or our new subscribers or active subscribers and so on. You can go through all of these under 25, male, female and so on. Group that we don't have right now, group or new segment of people. If you have a group, you can use it here, send it to some specific groups, tests, some specific groups. Okay, but let's click on entire audience. And I'm going to click on Next. So here you will select 5050, for example, send 10%, for example, this new e-mail that I want to test to ten per cent. And the one that I'm sure it's working just fine too. The other 90%, you can set it up here. And to be able to do the analytics, you can put a time for it, for example, by open rate after four hours or some other conditions as you can see here. Here you can select what you want to test. You want to test a subject line, or you want to test a from name or content or send time, alright? You can try different time. For example, if I select some time later, you have to schedule your posts and send version a, for example, in the morning and version B in the evening, right? Maximum you can try three different variance. I'm going to put it on two and click on Next. But there is a problem because we only have one subscriber. It will not work out because at least we need to subscribers. So I'm going to go back to my list and add someone else to my least as a subscribers. So on the next page, as you can see, this is the name of our campaign. And there are some other features like, for example, use convergence to manage replies, which is only for paid accounts. Use, for example, personalized option, same as before, but the thing that's different here is that you have to subject lines, for example, subject one and subject to subject to write. This way you can test different subjects and go next. And it's the same as before. Send your email, test your campaign, right? So more or less, debt is all about campaigns. If you have any questions about them, just let me know. Let me see if we talked about all of them. Yeah. More or less we talked about all of them. If you have any question about them, don't forget to ask me. If something wasn't clear for you can go back and review the lecture again. That was all for this part. And on the next lecture we are going to start another tool for email marketing, which the name is get response. So if you're ready, let's go for the next lecture. 61. Get response: Welcome to the next lecture. During this part, we are going to learn more about another marketing platform, which will, I cannot say that it is better on every angle from Mail Chimp, but it has its own benefits comparing to match him. So here is GetResponse. I've written down some information about it, but you can come here and click and get response. And you can come here, sign up for free. You have 30 days free trial. And after that, the lowest version of pricing is $15 per month, okay? So you can select it and use it, but there are some good benefits using GetResponse. You can, in my experience, it's better to use both of them at the same time. For, you can use GetResponse for some complicated sales finance. I will show it to you. What is those features? I will show. What are what are those features? This is inside my GetResponse account. And here on the menu you see they have email marketing, auto responders, automation, webinars, simple CRM, auto funnel, which is new landing pages, forms and surveys and Facebook ads, which it will come soon. The good topics here are auto funnel and automation and webinar. Let's talk about automation here. And here they have some tutorials, some more information that what you can do with their automation. But using it is really easy and helpful. So what you can do here, if you remember on MailChimp, what we did, there was a sequence of e-mail, E-mail number one, number two, number three, send emit to one day after email once and imagery one day after M82 for example. But that was all tweet. You cannot, you couldn't do more things. For example, you couldn't say, for example, I send email number one, if people opened it, then send them. For example, it may be if they didn't open email number one, then send them e-mail a, for example, couldn't do something like that. An amazing but here on GetResponse, It's very smart. You can do something like this. First of all, they have a lot of paper templates according to your situation. So you can go through them, read the titles, and you can take a look at what they have inside each of these image sequences. For example, let's take a look at, let me see, uh, webinar promotion. You can come here. These are a little bit complicated, but if you practice, it will get easier. They're very simple. For example, whenever any message is sent, an e-mail is sent to your subscriber, assign or remove a tag, give them a tag to the people who received this e-mail. Newsletter link is clicked. So people receive the e-mail and some of them clicked on a link, some of them didn't. If they clicked on a link, then send them to this part. For example, select how to filter contacts, and then after that, assign or remove another tag to them and so on, wait for one day and send them, for example, another message for the people who didn't click, send them. Another message that you can see. You can apply this step on this part or the previous part, direct them to another way. Select a message to send. If they, for example, clicked on the link, bring them back to displace. If they didn't assign them or remove it, assign them a new tag or remove the tag. So you see it's a very helpful and very smart to create image sequence like this. So let's practice ourselves from scratch. Start now itself, when you come here for the first time, they have they have their tutorial. So I'm going to Start. And under tutorial, it will tell you what you should do. Normally if you are on free version at the score and visited, visits URL are close. But for now, let's for example, collect subscribers. So as I mentioned, for the first time when you come here you can, it will show you a tutorial of how you can do it. They have another video here. If later you want to, for example, turn off the tutorial. The button is right at the top here. As you can see. What you can, for example, say send a message to our subscribers. You can connect them this way. And when you click on each of them, you can edits how you want it to be, edit the settings. I'm not going to go very deep in each of them. Then you can, for example, we can add a condition. For example, people who opened your message. Let's put it here and check if people opened our message. And if they did, for example, where is it? Wait, one way to your event rate for one day. Let's put another rate here. Connect this, this way. And after one day, send them another message. Again, you can, for example, you can say if they clicked on a link, you can take this one here. If they clicked on a link. Again, for example, wait for one day. And after that, send them another message. And through this message, for example, send them to another landing page if they didn't wait for one day and again, send them this message and so on. So as you can see, it's very simple to design an image sequence here. And I really encourage you to try to practice with get response platform as well. It's really interesting and you can create amazing image sequence with sales funnels. You are gonna get really good result for your, for your business and your customers as well. Okay, so I'm going to close it. And here we are in the main page under menu, you have Webinar and auto funnel. They're very easy since we went very deep in Mailchimp, I'm not going to talk a lot about these features. They're very easy, same as, most of them are same as Mailchimp. You can come here right down the features as well done, No, Not many different tricks comparing two main streams or strategies that I want to tell you. In general, you need to just practice. They have a lot of tutorials as well themselves. You can come here, create your first webinar. And through the webinar, you can, for example, catcher image before, if you remember, we talked about one of the easiest way to capture, easiest and cheapest way to capture email leads is to set up live stream. And here you can, for example, set up a webinar talking about some topic and after that, capture emails. Alright, you can do it here using GetResponse, but features like this. Mailchimp don't have them. You can also go to auto funnel. Again, I think they have some tutorials here or not. It is very easy. You can come here and create your campaign, create your product. For example, GetResponse feet, for example, PayPal, import your product into it. And with e-mail marketing, sell a product using GetResponse as well. The rest of it is more or less the same as what we had. Amazing. So that was all about GetResponse. If you have any questions, do not forget to write it for me. And I suggest before you go to the next lecture, take a look at these two platforms. Try to practice as much as we can. I know sometimes at some point it may get a little bit difficult, but until you don't practice, you will not learn them. Alright, so that was all. And after you practice, if you're ready, let's go for the next lecture. 62. Introduction to sales funnels: Welcome to the next section. During this part, we are going to learn more about a sales funnel. First of all, what is a sales funnel? And how you can create a successful sales funnel depending according to the business that you want to do marketing. Alright, so if you're ready, let's start our first lecture on sales funnel. 63. Sales funnel: So what is a sales funnel? First of all, when you want to sell a product online or local, this strategy is not just spamming people and ask them, Hey, come and buy my product. There are some other smarter ways. So in sales funnel, you should build a sequence, several steps. You should start from scratch until Little by little, work on your audience. And as you go forward, you will have more chance to convince your costs, your audience to become your customer. So in general, sales funnel is called to the process of convincing an audience to become your customer. But it has several steps. Differences from us have different steps. But here the one that we are going to learn has four major steps. So here we are in building a six-figure sales funnel. And these are the steps that we have. Social media channels, lead page, email sequence, and say it's page. So let's start with the first step, which is about social media channels. Now, what you have to do, the first step that you have to take here is to try to direct all of your audiences in all the, all of the platforms that you are on, direct them into one landing page. If you have Instagram or Facebook, if you have Twitter, YouTube, your own website, podcasts, live stream, prayer, scope, snapchat. Everywhere that you have an audience, direct all of them into one landing page. So the first step that you have to take is to set up this direction. Set up, for example, on Instagram, you can write down your email and you can write down your landing page URL in the bio Lynch and write a good reward for it. On the next step we'll talk about the rebar, right? Something above it. Click below to get, for example, this reward and direct people to the landing page. So the next step is the lead page. During this step, we will direct people to a landing page where we are going to capture email it. Alright, so lipase is a place where you have to convince the user that you will deliver value and push them to take action. So your lipid in general, you can practice, you can try other structures. But this is some general practical. A structure that I'm going to suggest. You are on your list page, you are going to have a big title, for example, a free guide to this tool, secrets of something. Depending on the business, what it is, and have a big title. And under deliver value, educate people, speak about what you are going to give them or how valuable it can be for their life, for their business, for whatever. All the things that I'm telling you, it depends on the business that you want to do marketing for. Okay. So based on that, after your title, have two or three short paragraph and explain what it is about under it. Put the email sign-up form. During the previous section, we learned how you can create a landing page and import your sign-up form from mailchimp. You can do the same with other platforms if you don't want to use matching. But in any way in general, these are the three elements that you must have inside your lead page. From here, when people write down their name and email, when they click on Sign up or whatever is written as the button, they will go to the Thank You page. Now, if you use, for example, Mailchimp, when you go to form builder, there, if you remember, there's a part that you click and there's a drop-down list. First of all, the default version, the first of them is sign up for there you can also find thank-you page. You can click on Thank You page and edit it the way you want it to be. So people will click and they will go to the Thank You page and they will download whatever you promised them, the reward that you promised them. It can be an e-book, it can be a PDF or whatever it is connecting to your business so they download it. Happy. And you also get captured the email, so you are happy. And one thing is that, again, I'm repeating this, I said it before earlier. The reward that you are giving must be connected to your business. You cannot give iPhone if your business is about clothing, you cannot, for example, give cash if your business is about food or other stuff. So your reward must be connected to your business. Why? Because this way you will attract people who come here to get the reward. They are interested in that regard. And because your reward is connected to your business, there are close to each other. So they will be interested in your business as well. And you can, later you can sell other products that you have to them, right? So after you capture their emails, we will go to the next step, which is the image sequence. So you have to send five e-mails, one every day, which each of them has a great purpose in this sequence. So let's talk about the first email that you will send. First of all, you can create the sequence using Mailchimp or get response. I suggest you to use GetResponse because you have more options. For example, if they didn't open your second email, you can send them to some other place, maybe send them another email. And you can design it the way you think it's right. So during the first day, the topic is about knowing, speak about the user. I know your problem. Try to connect with them on the problem that they have, connecting to your business. For example, by create online courses about marketing, business, entrepreneurship, startups and so on. So I can relate to these problems. Speaking about them to say, alright, For example, you have marketing problem. You cannot, for example, sell a product. Don't worry, I was there. This thing happened to me. I struggled with it a lot. You can try to show that you understand them, Okay? I know your problem. So you can work around that and try to connect with your user. The second day is about liking. Share a story is the same as users. Cases studies connect with them, try to do it more so they can like you. The third day, the topic is building trust. So talking about reviews, testimonials, what you have done for others. Speak about, alright, I have done this. I have helped, for example, for example, really, if I want to say, I have, I'm not sure how many students are more than, I think right now, more than 7080 thousand students. But I receive a lot of messages every day that people are so happy. You change my life. Who helped me with my business? I'm making more money, etc, etc. I can talk about these in real in the third e-mail about reviews, testimonials, and so on. The next part, which is the fourth day, is a challenge part. You have to challenge your audience. Most people think, blah, blah. This is, for example, rolling. But then give the right answer about what is your topic. Then give the right info, bring reasons for your weaknesses. This is the part that, as the title says, you have to challenge your audience to think. For example, most people think making money is extremely difficult. It's not possible to become breach, and so on and so on. It's not possible to start a business from scratch. That is why a lot of people try to find jobs in different companies and will work as an employee their entire life. But the truth is that everybody who started the business are saying, as you, there is no differences. Everybody in the world who build something amazing that 100 thousands of people are buying that product and using it. Those people are same as you. If they did it, you can do it as well. So this is a way to create a challenge for your audience. I just did it for my own audience. Also bring reason for your weaknesses. So let's say I have a weakness in my product or in my business. And people more or less can find it out, okay? So if it is something that people want find out, you can skip it. But if it is something obvious, people may say, Okay, Why should I buy you when, for example, there is another product much better and I can trust that product. I have used it before, for example, why should I come and buy your product? So bring a reason for that. Any reason, this is called Reason respecting tendency in marketing cognitive biases. Bringing any reason is much, much better than saying nothing. This way. You can bring a good reason. You can be very persuasive and convincing to push your audience for what? The day four. Day five is the part that you have to put the link to the next part, which is your sales page. So in this e-mail, E-mail, day 45, put the try to direct your audience. The sales page, okay, challenge them. And also we can click here to read more about, for example, this product and so on. But day five is just about selling. So you should talk about selling, you should push them forward. Use cognitive bias as everything that you have to push them. To click on the link and go to the next, next part, which is a safe space. Here. There is a book that I suggest. It's a really good book for selling and convincing audiences to become your customer. The name is the Challenger Sale by Brent Adamson. So you can read it. There are lots of good tips inside. So the next step, which is our fourth step, is the sales page, okay? So after four or five emails, you direct your audience to the sales page. And here you have to follow some instruction to be as persuasive as you can and push your target to buy the product. So this is the structure, the way that you have to build that landing page. First of all, you are going to have a headline. It must be H1. Remember when you're building it with whatever tools you're using, the title must be at one. It must have been between five to ten words. And very simple and understandable. Do not use confusing words. Do not use three syllable or more words. Try to use simple words as much as you can. After the title, you are going to have a VSL video sales letter. So there is a video. The video, the quality itself doesn't matter that much. Of course, if you can record a better, higher-quality video, it's much better. But if you can't, don't push yourself too hard, just record yourself with a phone. That's enough. Record yourself or whoever want to give the pH, whoever wants to convince the user. But in this case, because you are the marketer, I assume that you are going to do that. So speak about the rewards of your product. Use cognitive biases to persuade people to buy from you. So during, prepare a short video, 34, five-minutes video, and speak about the product. These are the good things about the product. These are the rewards that people receive and try to use social proof and urgency and whatever you can. We will talk about cognitive biases later as well. So after the VSL, you must have CTA or call to action. So this is your first call to action. Put the button, for example, click to sign up, click to join the program, or other stuff that it is a good fit for your business. After your first call to action, you are going to have benefits which are reversed right down the rewards that people will receive if they use your product. So if you use my course, if you join my program mine courses and learn them, what you're going to receive. For example, you are going to make more money, right? This is one reward after you wrote down the reward of using your product. Now, let me make something clear here. People mostly make mistakes between reward and features of the product. So for example, this pen. The features of this pen is that it is, for example black and it made of, for example, this material. It is made in this country and so on. These are the features of this product. But the reward of this product is that, for example, if you write with this pen, your handwriting will look amazing. Everybody will love your handwriting. This is a reward for the user, which is me right now. Okay? So don't mix these two features are elements about your product, but the reward is something that the customer will receive after using your product. So these two don't mix them up. So you're going to talk about benefits. After that, you're going to talk about benefits of benefits. This is also important. This is one step ahead. So I said that the reward of using, of joining my program is that you will make more money, okay? So this is the reward. The reward of reward is going to be. So you're going to buy a house, for example, you are going to buy a nice car that you liked for, for a long time. You are going to travel. These are benefits of the benefits of my product. Okay? So write down benefits, benefits of benefits. After that, use social proof. Here between benefits of benefits and social proof. You can also use this being the second call to action. Click here being the same button. Or you can change the text to make it look different. You can put the second call to action here if you like. Then after that we're going to have social proof, showcases studies, testimonials, reviews, feedback of people using your product and try to put a lot of them. Not so much, but if someone want to read more, for example, if you put three reviews and someone was it that page and want to read, for example, 20 views. If you put the option, for example to see more, it would be really helpful. After social proof, you have to talk about features. This is the part that you have to talk about the product itself. So this product is, for example, mate with this material is made in this country, and so on and so on. Talking about the features of your product, everything about your product, all the elements that it has. After this, we are going to have our last call to action, which here I wrote down second because we don't have the second one between the benefits of benefits and social proof. So this is the structure of your, I'm off your sales page. And I have used this structure for a long time and I received a lot of result from this structure. You can do the same, but according to our business, we can test other things. You can change some of these elements to see maybe for your business, it works better if, for example, you change the place of one or two things, or maybe you add some other elements to it. But in general, this structure is very good. This is more or less like a diagram of what is going to happen during this sales funnel. So let's say you have a $200 product and you drive traffic from all channels, all social medias. It will drive traffic for around 10 thousand people. You will derive this traffic to your lead page. From those 10 thousand people, 2 thousand of them register on your subscribe to your email list. And you start the image sequence from those 2 thousand people, 500 of them, get through your email list, your image sequence, and get to the sales page. 500 people will see your sales page. And from those 550 of them, buy your product. So 5200 will be 10 thousand. This way, with this diagram, with this sales funnel, you just made $10,000.2, $100 product. So it works like this. Some people are worried that, alright, What if I just send this 10 thousand directly to the sales page? Maybe I can sell more. It looks like that, but it doesn't work that way because people, first of all, don't trust people. Don't maybe like your business, maybe they don't like your product. But during the image sequences here, you start to do all debts. So maybe you think if I send 10 thousand people directly to save space, I will make more money. But in my experience it doesn't work. Okay, so that is why we use sales funnel. Alright, so more or less that was all about sales funnel. If you have any question about it, write it down for me. And if you want to review it again, you can go back to the lecture and try to practice. Try to build, for example, a start to build your lead page. Start to build your image sequence for practice, it will take some time, but if you don't do it, you will forget it and you won't get good at it, at least right now for onetime, try to quickly practice this. For example, create an image sequence in medium. It is very easy. You can do it in one hour, right? Create a landing page with these three elements. For example, title and 12 or three paragraph and sign-up form. It will take maximum one hour. Try to practice. Practicing part is the way you are going to learn and remember all this stuff. Also, if you can prepare this book, read it, it will help you a lot in the, in this, in convincing your audience during the image sequences. Alright, so that was all about this part. If you're ready, let's go for the next lecture. 64. Intro to building your agency part 3: Welcome to the next section which is about building your agency part three. So during this part we are going to learn more about when you should build your team, how to hire people, and going from 0 to 1 million. The biggest mistakes, new and entrepreneurs make some suggestions about books that will help you if you read them, right? So if you're ready, let's start our first lecture on building your agency, part three. 65. When you should build your team: During this part, we are going to talk about when you should start to build your team. So here we are. Building your agency, your social media marketing agency part three. And the thing is that some people rush into it and immediately after they start to make some money, they hire a lot. Several people more than they can handle and more than those people can help him or her with the marketing agency. The thing is that you should hire someone when you have worked for them to do. According. For example, if you want to hire someone, not freelancer, hire someone, for example, in your office. You should hire them when you have enough work for them during the day. And also from those work, you are going to make money, right? So here we have two topics. One of them is to hire someone locally for your office. And the second one is hiring a freelancer to work for you on different projects. So first of all, if you want to hire someone, the war that your employee does must bring to at least two times or three times more money than the salary that they receive. So for example, if they receive a 1000-dollar salary, they must at least make two to $3 thousand for your agency. So from that money that they made, you give them their salary. This is one of the things that you can understand when you should hire someone. If you hire someone and you pay them 1000-dollar and the work that they do, just bring $500 to your agency. You are doing it the wrong way, right? This is number one. So there are some benefits and some ups and downs about hiring a freelancer or hiring an employee, local employee. The benefits of hiring a freelance. First of all, they will stay for project. So we can test. This person is good, this person is bad. If I hire someone to help me with this part, is it going to be helpful for my business or not? So we can test things here. The next part is that you do not need to take care of their taxes. It's completely separated. The only thing that you do according to the contract that you write, if it is hourly or my project, you will pay them, which I strongly suggest do it by project, not hourly because especially if you don't have face-to-face contact with them. And maybe that freelancer is living in some other country. It is extremely hard to track what they do, how many hours they work for you. So if they say I worked ten hours for you today and maybe they are working very fast. Okay. Maybe they do the job that is think it is done in ten hours. Maybe they did it in four hours. Okay. But you have to pay for that. So because of these things, I suggest you to sign contract based on a project. I will, for example, if you do this project for me, I will give you this much money, right? The next thing is that you can hire much cheaper from other countries. Let's say if you are living in United States, if you want to hire a developer their hourly, you have to pay, for example, 50 to $100 minimum. But in other countries, even you can find a lot of good developers. The $20 per hour with $15 per hour. This is an advantage here. Now the downside, the downside of it is that freelancers, they work on their own time and their own rules. So you cannot tell them that, Hey, for example, you should work for me five hours a day. They will work maybe for two or three days. They don't work for you. And suddenly in one day, one day or two, they start to do the projects that they had to do every day came. So they work on their own time. And again, I mentioned it before. Monitoring them will be really hard. So, but on the other hand, if you hire an employee, they will stay longer. You can sign a contract for two or three months. You can sign a contract for a year. Depending on the contract, you have to take care of the taxes and paperwork. And the salary will be based on where you leave the country that you are in. And, but on the other hand, you can control them. You can say, alright, I'm paying you this salary for eight hours working each day. So if they did they work on that project, you can give them another project if they have more time. These are the ups and downs about hiring a freelancer or hiring an employee locally. Okay. So if you hire an employee to make sure that all paperwork is working just fine with their tags. There's no problem there. You can speak about it with the accounting firm or sign a contract with an accounting firm and start working with them. They do all the work. And I did that before. It is much easier if instead you handle all these paperwork and stuff. So generally that was all about when you should hire, when you should build your team. And the next lecture we are going to talk about how to hire someone for your business. So if you're ready, let's go for the next lecture. 66. How to hire: If you have never tried it before, how you should hire someone. Let me switch the screen. Alright, here we are. So there are several things that you have two papers, there are several things that you have to pay attention along the way. So the first thing that you have to do is to create a job description. Write several lines or a paragraph about the job that you want people to sign up for. It includes the duties and responsibilities that you are expecting. So if I want to hire, for example, you, you have to do this stuff. You will have these responsibilities. And the next part, what skills you need them to have. For example, you must know how to use Photoshop. You must know, for example, how to do video editing and so on. Tangible skills. And third, experience that you need them to have. For example, people who want to sign up for this job must have at least, For example, two years experience of marketing, to years of experience of video editing, two years experience according to what you need, right? So this is the first step, creating the job description. Second, you should pause this job offer. If you are in United States, you can try Craigslist. You can try it on local colleges. Linkedin is a very good place to find someone to work with. Network meeting. If you go to some webinars, to some meetings before we talked about it, I mentioned meet up so you can go there, find places that your potential employee will be there. So we can let them know about the job offer and see how many people will sign up for. And after that, you are going to have interview. But before interview, ask you to speak with them and asked about the salary that they are looking for? Some people it happened for me before that. You are looking for someone to do simple job for you and you are willing, for example, to give them $500 per month. But in their mind, they expect, for example, $5 thousand and you have to spend time, you have to interview them, you have to write information about them. And when you want to compare, then you see that these candidate, it doesn't work for you and you've wasted your time. So before going to interview, ask you about the salary that they want. In your interview. Prepare 15 questions about them. About, for example, questions about the experience that they had, the skills that they have, general information about them. Things that you need to know in order to hire them. Take notes because don't tell yourself that I remember. Take notes. Especially if you want to interview 102030 people, you will forget them. Bring them back. The top one, we can bring them back to spend more time with them. Someone once told me if I want to hire people, the top candidates, before I hire them, I invite them to dinner. So I never tried it, but you can try it. Maybe it's a good idea. But in general, spending more time will give you the ability to know those people more to select wisely. Asked for reference from the previous bosses, from Teachers College and so on. Also, do not rush. Building a team is really important if you bring bad people to your team. Let's say if you have five employees and you bring a number six and that person is not good, your whole team will have a problem. So make sure to hire the right person for your team and your business. Alright, so that was all about how you can hire someone for your business. And then the next part, we are going to talk about going from 0 to 1 million, how you can grow your business and make much more money if you are ready. Let's go for the next lecture. 67. The biggest mistake: The biggest mistakes that new entrepreneurs make. This is about social media marketing agency. So some people, after they find, for example, 5610 clients, they stop hunting, that is a mistake. Do not do that. People think that the right, I have six clients right now. That's enough for me. I'm making enough money. I'm happy with it. And I have mine, my clients. But it's not going to be like that. You may lose some of them, some clients, even if they are happy with you, even if they are receiving results working with you, they may stop working with you for many, many different reasons. So if today you have, for example, ten clients and you're making $20 thousand per month tomorrow, the next month, the next month after that, you may not have this opportunity. So what you should do is to spend your time on Hunting. Grow the moment that you have enough clients to hire employees, do that, grow your team and start spending your time on finding new clients. The next mistake is that spending time, attention, energy, and capital. For those of you who don't know what is capital, it is the money that is used for your business. Spending all of these time, attention and energy and capital on things such as setting up your office, designing website, designing logos, printing business cards, filing forms, things like that, things that in general, it doesn't matter that much. For example, for a business card, if you have a simple business card to just give to people and make a connection that will work. You did not need to find a perfect designer and spent, for example, $1 thousand on designing a business card. You don't need that. For example, the day that I started this business creating online courses, I started from 0 K i for video recordings. I borrow a camera from my parents. I still have it here. This is the camera that I used for some of my courses. And I think I used this camera for two years, at least two or three years I use this camera. So I bought a very cheap microphone, small microphone that you put on your shirt. And even I didn't buy lights. I bought some cheap buckets with Lampe and I just put them inside. And still after four years, I am using these lights and they are working just fine for me. They may not look very fancy, but you see the light is very good here. It's enough for what I want to do. So I didn't spend energy or attention or money on this stuff because they're just working fine. But one day, if I really need them, that's the time that I will spend money or my energy on this kind of stuff. So I suggest you do the same thing. Do not waste your time or energy or your money on, for example, designing a new office. Don't try to look fancier. Think about practical steps. Think about the important things that will bring results for your agency first, okay? After that, they sing valuable resources and secondary and tertiary and diverse secondary refining the packages and establishing client services are standards, legal accounting, operational, image building activities and so on. Okay, So forget about all these. Do not spend a lot of resources on these stuff as well. Alright, so these were some biggest mistakes that new entrepreneurs make. And at the beginning of the road, they are so happy that I'm going to have a great office. I'm going to have a great website for our office. It doesn't need to be looked fantastic or fancy, just understandable and do the job that you want it to. Okay, that's enough. After this, there are some books that I want to suggest to you to read. It will help you a lot along the way in this business. The first one is baseline selling. I added more information about them here. Smart, calling peach, anything by Oren cloth. I mentioned this one before. It's amazing also about orange cloth. You can find some YouTube videos. He explains some of his tactics on pitching. It's perfect. It will help you a lot in your business. Anything cell or be sold by Grant Kardon, again, a great book, How to Win Friends and Influence People by Dale Carnegie. This is amazing. You must read this one. How I raised myself from failure to success in selling. This is also a very good book, right? So these are some suggested books that will help you in your social media marketing agency. So that was all for this section. If you have any questions, do not forget to write it for me and I will see you on the next part. 68. Intro to Twitter marketing: Welcome to the next section which is about Twitter marketing. So during this part, we are going to learn the fundamentals of Twitter marketing. Using Twitter to get local PR for your agency and your clients. And finally, general tips for Twitter marketing. So if you're ready to learn more about Twitter and how to use it to grow a business. Let's go for the next lecture. 69. Twitter fundamentals: Here we are the first lecture about Twitter marketing. Before we begin, before we go deeper into eater, there are some fundamental stuffs that you need to know about Twitter. And more or less I can say optimize your tutor icons. So the thing is that first of all, the, the important thing about Twitter is that Twitter is loud. I mentioned it before. I think in the first couple of lectures, you can use it a lot and no one gets mad about it. So for example, if you upload 1015 posts on Instagram a day, people more or less get mad. A lot of people unsubscribe, a lot of people will unfollow your account. But here on Twitter, this is just fine. People. Even sometimes love to see something like that. On average, you can tweet a times a day. Now, Twitter is very good for testing different posts. On Instagram or Facebook or YouTube, testing some posts. If you're not sure this poster is good or bad tasting, it can sometimes hurt the business. But in general, if you use Twitter, it's very good for testing different posts because you can tweet a lot, so it will go away and people even want to notice it if your post is not good. The next thing is that it is very good for ranking. The good Twitter account will help you a lot in ranking higher in search engines, which will bring credit to your business. So when someone searches for your business, your or your client's business, and they see the tutor right up there. They take it and they see it as active account. For example, there are tweets every day that business, this will give some credit. They understand that this company is active. They are in touch with people, they are connected with people. Okay? So looks more entrustable, as I mentioned it, having an active Twitter account will make people trust in the business a page which don't post, for example, over several months or over the past year, doesn't look good. So these were some general fundamental tips about Twitter. Now, I'm not going to talk about every angle of Twitter because, well, first of all, most people know the fundamental stuff about Twitter. How to optimize your Twitter icon, how to add cover photo for it. How to add profile picture is same as Facebook and so on. So I'm not gonna go very deep in it. There are some general tips about it that almost everybody knows use the high-stakes unrelated to your post. And also some trend hashtags will help you to grow your page, to grow the business page much easier. Alright, so the next thing that we're going to talk about is how to use Twitter to get local PR for your agency or your clients. Alright? So if you have any question, write it down for me and if you're ready, let's go for the next part. 70. Get influencers with Twitter: So if you want to do marketing for a company and you want to focus on PR, public relations. And Twitter is a very good tool to find local influencers, local PR to help you to grow a business. Now, let's say, for example, sometimes I look at myself as an influencer because a lot of time I didn't start my business as an influencer. But as I grow my audience, lot of companies, a lot of people contact me and want me to help them as an influencer. So you can find some influencers, contact them and let them know about what you have, the product of the company and some information. And if everything about it as good, if what you are delivering to an influencer is good, they will talk about it most of the time, even for free, right? So this way, you can grow a business simply by just contacting 51020 people who have a huge market under their nose. So let's look at the steps that we have here. Here we are using twitter to get local PR for your agency and your clients. So it has several steps. Let's talk about them. Let's start by following all the local media writers and influencers in your area. Now, you must know, you must search for influencers and local media writers that are close to you, that are in your city and for example, their focus on your topic. For example, these days you can find a lot of influencers about restaurants, people who just go to different restaurant and taste food. Simply, you can search them in Twitter. You can search for them in instagram, and you can just contact them. I mentioned it before in the Instagram section. I think you can invite them to your business or some other chapter. You can invite them to your business and speak with them and ask them to write about your topic. So the first thing that you have to do, the first step here is to search, search for local writers and influences. Then the next step is to create a Twitter list of local influencers and writers in your own niche. For example, here I have one list you can come here and create new list. So write the list name description. You can put it on a private or public and add all those people whom you want to be in touch, whom you want to contact. Publish a blog or social media friendly content, and share it with local media influencers. They are always looking for a great story. So what you have to do, you know how to upload a, how to create a blog on, for example, on a company's website. How to create content, good content about product accompany something like this. And the thing is that local influencers, they are always looking for some good material because they have a huge number of audience and they have to provide something valuable to them. And if you create that valuable content and just give it to influencers, they will be happy about it. They will share it with their audience. So the thing is that if I want to make an example, it happened for me a lot. That for example, I have many different courses on marketing. But let's say Instagram marketing. I'm saying Instagram because on Instagram, there are tons of bots that are tons of websites, do automation and this kind of stuff, I can say during the past one year, I received something like two or three invitation every month from different companies, different businesses that, hey, for example, this is our business is about Instagram. And we are providing, for example, this tool or this software. And if you have time, just review it and if you liked it, please share it with your audience. So I did, I didn't do it all the time, but sometimes I really found their tool valuable and even I created good content. I created several lectures about their product, not to just talk about their products so they can make money because I have this responsibility to deliver good, valuable information to my students. So I found a great tool that helped me in my own, for example, Instagram. And I shared. It is the same for other influencers. If you give them good material, if you give them good information about a business, something that will be valuable for data audience, alright? If you do something like this in from the influencers will accept it and they will share it with their audience. Alright, so the next step is to direct outreach to local media writers and influencers about an angle for a story based on an article. When the local media sees you as an expert or authority, they will reach out to you for article comments and more information about, for example, your company, about your product and so on. If you really show them that you are an expert in this topic, they will come after you. Alright, so the next step is to show these stories as much as you can with your influencers that you are in touch. Another thing that you can do is to add a PR person to your business alliance network group. We talked about Business Alliance Network Group before. It will help you along the way, not only, for example, for your own business, but since you are going to do social media marketing for other businesses, is going to help you a lot. Local media writers at some of them into your business alliance network group. Okay, So these are the tips that I wanted to share with you. Now here, there are two tools that I want you to pay attention. One of them is help reporter.com. So you can come here, sign up and share your stories. You can, if you are not a journalist, you are a source. Share your stories. And writers and journalists may look at your story and if they like it, they will share it. The only thing that you have to try to do the best way possible is to create something valuable. It creates a valuable content for people, for the audience of influencers, for the audience of medias and so on. This is one website can come here and click on it and sign up. The other one is tutor analytics, which also will help you too, have a better understanding from your Twitter icon. This is the website and you can come here, sign up for free. I think you can use this for some time or some of the features should be paid. I don't remember actually, but it's a great tool for analyzing a Twitter icon. Okay, So more or less that was all about using two-thirds to get local PR for your agency. And then the next part, we are going to spend some time on some general tips about Twitter marketing. So that was all about this part. If you have any questions, do not forget to write it down for me. And if you're ready, let's go for the next part. 71. Twitter marketing advanced tips: General tips about Twitter marketing. Let us use this screen and here we are, right? So there are three common tips that I wanted to share. One of them, we call it on marketing reverse engineer. Usually, when you want to do marketing, you will start from top. You start, for example, you create some content, you share it with people, and people leave a comment, leave their feedback about it. Now, if you want to reverse this system, is that you have to pay attention to what people want. Pay attention to the feedback about connecting to a product or connecting to a niche. Pay attention to the feedback, then start, for example, the contents and again, share it and test it. So listen to people, learn what they want, provide what they want. One thing I tell you, if you want to do marketing for a company or a business that they don't have a product already in the market yet? Because I'm saying this because I received this question a lot. If you don't have the product yet and you want to do, for example, this kind of strategies. You want to do market research. Be sure that there are other products similar to the product that you want to market, and they already have some feedback. So you can search for them online, search for the similar products online, similar niche online, and just find people's feedback. This is important, it will help you a lot. The next part on Twitter is communication. Now, this is important because Twitter is a place that people just come and live. Small comments. You can get in touch with people easily with spending couple of seconds or even a couple of minutes. And this will build a good relationship between a company and their customers or their potential customers. Engage with people. You can even use Twitter as a custom support. So when you are, for example, providing your product to people when you are doing marketing, you can mentioned that for customer support, for example, mentioned our Twitter icon and we will get back to, you can do these kinds of things with Twitter. As I mentioned before, it will create a good connection between the company and people. Will, people will feel that the company is very close to them. So the next thing is to direct people to your site for tracking. This is important not only for Twitter, for all other accounts that you have on all other social media platforms on Instagram, Facebook, YouTube, variable that you have audience, direct them into your website because the moment that they get to your website, you can track them with Facebook Pixel and with Google ads, you can track them and later target then show ads to them. This is important. So every while, share a post or a tweet, for example, and ask people to click on the link and jump into your website. Alright. You can upload this asserted to all social media platforms, then run ads on Google and Facebook, right? So more or less that was all about some general tips about Twitter marketing. So if you have any questions, contact me, write down the question for me and I will answer them as soon as I can. So if you are ready, let's go for the next part. 72. Introduction to YouTube marketing: Welcome to this section which is about some general marketing tips for YouTube. So during this part, we are going to learn more about YouTube fundamentals, steps that you have to take before you start publishing new videos on your YouTube channel. And after that, we are going to learn advanced YouTube marketing strategies. So if you're ready, let's start our first lecture on YouTube, marketing. 73. YouTube fundamentals: There are some general steps that you have to take to optimize your YouTube channel. So let's take a look at those tips. So the first thing, you may know some of them, but I'm going to mention, so you start working on them and piu Per the YouTube channel for any business that you are working on. The first thing is covered for now, it is very important that it looks good on all different devices you can go on, for example, YouTube, go on Google and search for YouTube car for the size. It will tell you. On different devices, it shows different sizes, but you should select the biggest size and put all of the main information right in the center. I will show it to you now. So on different devices, it looks fine, right? So let me go to images here. Okay, this is if you search on Google images, you see a lot of different templates that will help you to design a good cover photo for YouTube. So if you pay attention, for example, here, it is written the size that you need. As you can see, this is a safe area. This is the place that you should put all of your main information here. And for example, for PC, we will see this rectangle. For tablets, we will see this rectangle. For TV will see this rectangle. So you have to make sure of this. I will add these, for example, this image. This is another one. I will add these majors on the resources of this lecture. Alright, so this was about the size. And now let's talk about the instructions that you have to follow to create a better cover photo. The first thing is that it must show what your channel is about immediately. Anyone who see your cover photo on there, one or two seconds, they must, they must understand what your channel is about. So it is important to use some texts or to use some kind of some images that shows exactly the topic of this channel. It's must indicate when you will upload the next video. Usually people do it for example, they write down new episode every day, new episode every, for example, Friday, new episode. For example, every, at the beginning of each month. Okay? So this way when people come to your channel and they see your cover photo, they will understand that first of all, your channel is active and they will know when they have to expect the next video to come out. Now about different businesses. You have to, you have to be innovative. You have to come up with some good ideas and create good content, good videos for different kinds of businesses. For example, for dentist, you can record different videos simply, you can do it even with mobile, but it should be land landscape. If you don't have a professional camera and you don't want to go there. You can record, for example, different services that a dentist will provide the k and show it how amazing it is this way you can do YouTube marketing for dentists, for a bakery shop. You can do something like that. Generally this part is on, you have to think about it. You have to be innovative. You can talk with your client and discuss about it. And you can come up with good ideas to create very good videos. And for example, uploaded every week on the YouTube channel. A simple loss and optimize for all devices. We talked about the size and there is another important thing is to not make the cover photo look so crowded and busier. It should look very simple, very understandable. One big title maybe with, for example, between two up to 56 volts and a couple of images that exactly sure what the channels about. The next thing is the channel picture, which it's a small square. And if it is about a business, it should be the main logo that people recognize as that business. Or if it is a person, it should be the face of that person. For example, my YouTube channel, the image that I have on my YouTube channel, I have the exact image on my Instagram, on my Twitter, on my website, on my all channels, everywhere on different platforms. So if you want to do marketing for your business, you can set up all of their profile pictures the same so people can easily recognize them. The next thing is channel settings. So there are three things that you have to pay attention, which we will take a look right now. So there's something here. First of all, YouTube. Sometime ago they created a new creator studio for YouTube. This is the old version. This is the show, this is the new version. So if you see something like this, or if you see something that is relaxed, it's the same. This is the old one, that is the new one. You can apply whatever we want to talk about in both of them. And if you are most comfortable with the classic version, the old one, you can come here to settings. On general, you can select Creator Studio classic or YouTube Studio Beta. So I'm going to show you what you should do in both of them. Upload defaults. Come here. And the third one is upload defaults. So this is for the time that every time that you upload a new video. If you feel these forms here, all of your videos by default will have this information. So for example, for description, I added a title and a link to my website and links to all of my other channels on different platforms. So by default, every time that I upload the video, it will have this description plus what I add, especially according to that video. So these things will make your work much easier. You can also do it on for the title, which I don't recommend it, because I think every title should be exactly optimized for every video. You have extras that for every video you can, for example, select different tags. Tags that are connected to your business. For example, for me you see is Pooja, ATP Reality, digital marketing courses, this kind of stuff. And every time that you upload a video, it will have these tags by default, this just make, make your work easier and you can set up some settings for your video when you want to upload a new one, right? The next one is branding. So go to the channel here. And under. The last one is branding. So you can choose a PNG image. And this will put a logo like a watermark on all on your videos when you want to upload them. Okay, this is good, but my videos, if you pay attention, for example, somewhere, where is it? Let me show it this way. Somewhere. Somewhere around here. I have my logo all the time when I recorded, so I don't add another watermark to my YouTube channel, but you can do it as well. The next thing is advanced the channels keyword, connect to AdWords, website and Google Analytics. So you can come to advance here. So here you can add your Google Ads account. You can link to an account. So later when you want to do marketing, you can easily go to your Google Ads and create a new campaign for a YouTube video and so on. The next thing that you have to do go to basics. And here, add some more keywords. This is for your channels. So add keywords connected to what your channel is about, alright? And write down the location. There is another thing that you have to do, go on other settings, advanced channel setting. Click on it, and here you can connect it, connect your YouTube channel to your website because later you can use it for marketing and also you can go to Google and LT create a property and add the ID of that property here so you can track your YouTube as well. These are the steps that you have to take in the new version of, um, YouTube Creator Studio. On the classic version, if you come under channel, you have upload device, branding and advanced and all the things that we talked about exists here. Beside that, here we have a status and features. So you can come and see what you can do with your YouTube account. For example, there are three things here for me that it is off and I can do it. And if you need something, for example, if you want to have a custom URL for your YouTube channel and it is off for you. Click on Learn More and it will tell you how you can get it, what steps you have to take. More or less, that was all about YouTube fundamentals right now I suggest you to, if you don't have any YouTube channel right now for yourself, go to Youtube, create a new one and practice. Set these things up. And this way it will talk about, will remain in your mind much longer. Okay, the next part we are going to talk about some advanced YouTube marketing strategies. So if you have any question, don't forget to write it down for me and let's go for the next one. 74. YouTube marketing strategies: During this part, we are going to talk about some marketing strategies for YouTube. So first of all, there's two important thing that you have to know about YouTube. On YouTube, you are going to make two different type of videos. One of them is called viral videos. We see is somehow about storytelling. And the other one is content video. Now, there are some differences here. On viral video, you cannot do promotions. You can run ads from promotion. I mean, it cannot Use the video to mention a business that alright, this is, for example, have a story inside your video and the result of data story be your business. You cannot do it for viral videos because if you do it, it won't become a viral video. Now the thing is that it is better to be emotional because it will push people to share it over and over with their friends. When people watch a YouTube video and that YouTube video hit their emotions and they feel bad or they feel good, or they feel, for example, excited, happy. These kinds of emotions. They start to share it with their friends. They will send it to their, for example, friends list. And this way you will get more views and a lot more people will be attracted to your business. But on the other hand, content videos are about, for example, how to videos, entertainment videos. And these videos, you can do promotion. You can, for example, talk about a pen. And at the end of it, asked people to click on the link below to visit, for example, our website that we sell, for example, this pen. You can do this kind of things on how to videos, and generally it is called content video. So according to these two types, you have to think about how you want to create content for any type of business. You want to focus. It should be both, but how you want to do it, for example, I'm going to mostly focus on viral videos or I'm going to mostly focus on content with your boss often will work. But if you select one of them and only work on that, it will work. But in general, if you have both of them, you are going to get much more results. This is one of the strategies that most people don't know about it and most people don't apply. For example, for a person who just reviewed different gadgets. They won't usually create viral videos. But if you try to create both of this type for a business, it's gonna be great. So the next thing that I want you to pay attention is about using a focus keyword. Now a focus keyword, let's say for example, I will create a video about marketing. Now it can have a lot of different keywords inside, inside it. Like for example, 4050 keywords. But it must have one main focus keyword or phrase made with two or three words. And that is called focus keywords. We have it on when you want to create a web page, we have that. And you have to use this focus keyword on the title of the video and the description of the video. On videos filename. For example, you want to upload the video file on YouTube. Before you upload it changed the name. Add that focus keyword, the name of the video as well. Okay. You must have it on the video tags. We talked about the tags before here. We added some default tags somewhere around here. And when you want to upload a new video, you can add more tags to it. So don't forget about the focus keyword here. And also, if you think about the focus keyword before you build the video, it is much better because this way you have, if you mentioned it inside the video, it will also have effects on the SEO inside YouTube. Let's say I create a video and I talked about YouTube marketing strategies. This, these three words are my focus keyword inside my video. I have it all in all of these places. And inside my video, I mentioned YouTube marketing strategies, for example, five times in 67 minutes. Okay? Also I create caption for my video. And in that caption, this focus keyword will appear as well. This way, it will help a lot to rank higher in YouTube search. So these were the two strategies that I wanted you to pay attention. And also there is a tool here, rapid tags.io. You can click on the link that I mentioned or come here and on the URL part of your browser and write rapid tags.io. And here you can use a tool for free. And you can write down the name of your video, the title of your video, for example. Advanced YouTube marketing strategies. You can write down the name and it will suggest you a list of tags. This will make your work much easier. It will suggest more tags and it will give you some ideas about what kind of tags you can use on your video, right? So generally that was all about YouTube marketing strategies. If you have any question, don't forget to write it for me and if you're ready, let's start the next section. 75. Introduction to managing clients: Welcome to the next section, which is about how you can manage your clients after signing the deal. So during this part, we are going to learn about billing form and payment methods. Three rules of clients retention. And finally, we are going to have how to increase the client's ROI. So if you're ready, let's start our first lecture on this topic. 76. Billing and payment methods: Welcome to the first lecture on this topic on how to manage your client's after signing deal. And the first thing that we are going to focus on because it is important, is the billing form and payment methods. Now, either you can include it on your contract or you can make it separately about the billing authorization for this will make you authorized to charge your client to charge their credit card every month based on this contract. Okay. So you and your client both must have a copy of this. You must mention the billing date and billing amount. And also the form must be no tries. Okay. It must have the notorious stamp on it, right? So this is the first thing that I wanted you to pay attention, as I mentioned it before, you can have it. You can combine it with the contract or you can separate it from contract. I suggest you to do it separately because as you go forward, the client May want to change the billing authorization form. For example, this month they may want to use the 1000-dollar package, but the next month they may want to use the $5 thousand package. This way you don't need to change your contract only you will change the billing authorization form, right? So the next thing is that you should pay attention to take the business card, not a personal car when you want to get the information about the card so you can charge it. Makes sure that it is a business card because if it is a personal card later, you will, you may face some problems along the way. These are some websites that will help you with the billing process. And I wrote down some information about them. For example, if you use propane.com, they will every month, for example, when you charge your client, they will take three per cent, almost 3% plus $0.30 from each transactions. You can use PayPal. It they used three per cent, but they have some hidden fees. You have to read more about their conditions and be sure about these systems. Select the one which is best for you. You can use banks, but you have to go there, you have to speak with them. If you use banks at the beginning, it is a little bit difficult comparing to the other platforms, but along the way, it will be much easier and also the numbers may decrease. It depends on the bank obviously. But I suggest you to go there and speak with different banks to know more about their conditions. The other one is pioneer. You can use Pioneer to charge people, to charge your clients. But before that you have to go on pioneer.com and provide some information about your business and they have to approve it. Approved this way. Way for you to make money. It is easy, but you have to do it. It doesn't take that much time. The next one is a stripe, which is also famous. You can use it. I didn't remember the fees for these two, so I didn't write them. Not always. Send a reminder before and after each transaction to your client. So every time that you want, let's say you are going to charge your client at, for example, 20 of every month, several days before, for example, two days, three days before the billing date, for example, on 17, send them a reminder that hey, in three days you have, for example, this payment. And after you receive the payment, send another notification that, hey, we receive the payment. Thank you. Okay. This will help you a lot in keeping everything clean with your clients, right? So these were some general information about billing form and payment methods. On the next part, we are going to talk about three rules of client retention. So if you have any questions, do not forget to write it for me. And if you're ready, let's jump into the next lecture. 77. 3 Rules to keep clients: The next thing that we're going to talk about in this lecture is three rules of client retention. Now, signing the deal with your client is half of the way. The other half is to do your best to keep them as your client as long as you can. So here we are going to learn more about three rules that will help you to keep your clients longer. So the first rule is to set expectations right at the beginning. Now, this is important. Usually most people have problem at this stage. But if you use this rule, it will help you a lot to make your clients happier, right? So how are you? You should set the expectations? First of all, for example, you can come and say, I'm going to deliver one pen by the end of this, for example, month, right? So they start to expect one pen from you. By the end of the month, you can come and deliver three pens. They will be so happy about it. They will be surprised and they will like you more. They think. They start to think that, alright, this guy really is a professional. But if you come and say at the beginning that I'm going to deliver £6 by the end of the month. At the end of the month, you just delivered three pens. They will be mad about it and they will think you didn't do your job the right way. So this way most people come very big. At the beginning. I'm going to deliver £6 by the end of month k. But at the end of the month, they get a star. So act wisely and set the expectations right at the beginning. Okay, explain the process. This is the next one. Explain what are you going to do. So you can tell them that, alright, during the first week we're going to work on this topic. During the second week we are going to work on this topic. And finally, by the end of the month, we'll get to these steps. Explain the process, how you are going to do it when things are going to happen. The next rule, the second rule, is that looked like an authority. You must look like a person in charge. Contact them every one week, two weeks, one month depending on their pace. This will help you to look more like a professional. You can contact them every, for example, every two weeks and let them know that, Hey, during the past two weeks we did these things. These steps are done. And I also send the result charts for the work that we did during the past two weeks to you. It's on your email, you can check it, you can contact them and give them a general information about the process, about the work that you did. Okay, this will help you to look more like an authority. The third rule is to build a relationship. Building a business relationship is okay. But building a friendship is completely another story. My mentor used to tell me that people don't sign deals in the conference room. Sign deals in the golf course. The reason is because people are willing to work with their friends comparing than some strangers. So along the way, I suggest you to build a friendship with your clients, okay? You can take them out to dinner. You can spend more time with them. You can have seen it a lot. You can, for example, travel, invite them on a business trip to a conference. And this spending time, this building your relationship will help you to keep them as our client much longer. And also it will lead to making a lot more money. I've seen it a lot in different businesses that people who made friendship in their business, they made more money from their clients. Okay. This is my suggestion to you follow this rule. I can say it is the most important one in these three rules. Alright? Send gifts. It will help you to make a relationship. The first year that we worked with our accounting firm, we send them some gifts to send them some wines. And after that, I think it was last year they send us, for example, wine, but they design a very beautiful wooden case and they hacked our company's name on it, and I still kept it as very beautiful. So sending gifts also will help you to build a relationship. This is a story that I said it was an example. Okay. So include them in your e-mail list since social media updates, educate them regarding your profession which is marketing, and let them know that you are the expert in this topic. So these were the three rules that will help you to keep your client's lung year on your list. So under next part, we are going to talk about how to increase the ROI of your clients. So if you're ready, let's jump into the next lecture. 78. Increase the ROI of clients: How you can increase the ROI of your clients. First of all, for those of you who don't know what is ROI, it is called to return on investment. Now, when client, your client sign a deal with you, they are investing in UK. For example, they are investing $2 thousand per month in you. And the return must be higher than that. The return, for example, you have to increase their sales by, for example, four thousand, six thousand dollar. So they look at it and they say, alright, it worth it. The investment that we made in this social media marketing agency is working. So how you can do that? In general? You have to, your main job here is to deliver, is to bring more customers, okay? And by bringing more customers, you will increase the set. Now, you must have, you must build a 30 day game plan. Marketing is not just like for example, you can, you cannot come and say that, alright, for this business, we are going to create an ad on Facebook. And we're going to run this ad and direct people to the sales page and we are going to generate money. It's not gonna be as simple as that. If it was that simple, nobody needs a digital marketing agency, okay, So you must build an strategy again, plan. First of all, we are going to do these, these strategies from here. We're going to do this. If for example, these two didn't work, we are going to, for example, go for the next plan. We're going to apply these strategies. We're going to use, for example, YouTube platform. We are going to use Instagram platform if it didn't work, we are going to use, for example, Pinterest and so on. You should make and strategy step-by-step. You should know in general what steps you are going to have ahead of you and what is the goal by the end of this strategy? So create a 30 day game plan. So how you can understand this plan is working or not? In general, it is obvious, but you can use this formula to have the right calculations. So the purchase frequently multiplied by purchase quantity will be the result of your game plan. So let's say on average, how much a customer will spend in the store. Let's say for example, they spent $50 in average when a customer visit the store, multiply it by the purchase quantity, for example, 50, purchase in a day. And this will be, this will be the result of your game plan. So you can do this for every day, you can do this for every week or every month and track and make it a chart for it and see if it is rising or if it is decreasing. This way you can understand that your business plan is working or not. If it is good, if it is working, double down on it. Invest more on this plan. If not, redesign it, and try to come up with another marketing strategy that increase the sales for your client. Alright, so that was all about increasing the ROI of your clients and in general about managing your clients. So at the beginning we talked about billing form and the payment methods. And then we'll learn more about three rules that will help you keep your clients and what you should do to increase the return of investment for your client. So if you have any question regarding these topics, write it down for me and if you're ready, let's go for the next part. 79. Introduction to SEO: Welcome to the next section which is about search engine optimization or the short form SEO. So during this part, we are going to learn more about SEO fundamentals. And after that, we will learn more about different plugins and different types of keywords. And on the next part we are going to learn more about back linking and its types. And anchor text categories, which is important to know how you have to use them. And finally, tiered link building, which is very helpful for SEO. So if you're ready, let's start our first lecture on this topic. 80. SEO fundamentals: Welcome to the first lecture on SEO. And during this part we are going to learn more about the fundamentals and some important plug-ins that will help you to be more successful at this heel right here we are in the SEO documents. And this is a diagram of how generally we are going to drive traffic to our website. And the thing about SEO, search engine optimization is that the more traffic you have on your website, the higher you will rank in search engines like Google. So always you have to do your best to drive the most traffic from every channel to your website before we talked about it. So the channels that we have here, the first one is SEO. And when you rank higher on search engines, for example, someone go to Google Summer, go to Yahoo or other search engines, and they search for a keyword and then they find your name through there. They come to your website. If you create ads on Facebook, on Google, YouTube, or other platforms, you can direct them, we can add it the URL and direct to our website. You can do e-mail marketing and direct people to your website or vice versa. From, for example, from website, you can have sign-up forms and direct people into your email list. And the same goes with social media channels, Instagram, Facebook, YouTube, Pinterest, Snapchat, and so on. You can derive all the traffic to your website. This way. As I mentioned, the more traffic you have on your website, you will rank higher on SEO. So there are some general rules you have to follow. And the main one, the fundamental one, is that you must create the best page title and Meta description according to your focus keyword. Now, depending on what tool you are going to use, for example, are you going to build your website with WordPress, Wix, squarespace, or maybe develop it from scratch. But in all of them you will have access to these four. So let me show you what do I mean by page title, a slug, meta description and focus keyword on WordPress. So this is one of one-page on one of my tests websites. And here at the top of the page, let me close this, make it look nicer. So at the top of the page, this is the page title, mega digital marketing course. Alright? And the URL is called the slug. So on WordPress, to be able to handle this part much better, you can use a plugin name used on the upcoming lectures. We'll talk more about it. And yours will give you the ability to write down your headline, your page title, your slide, let me click on it so you can see your page title and Meta description. And also you will be able to select a focus keyword. Now, for example, here the focus keyword is digital marketing course. Alright? I must have this digital marketing course in both my title, my URL, and also my meta-description. Of course, for meta-description, you have to write a line or two. If you use yours, it will. It will give you a lot of tips. For example, how long your title or your meta-description should be, how you have to use it. And if it is good, it will tell you that this icon will turn to green and it will tell you that it is okay or not. Here, for example, it is giving me some information that's alright, you can improve it. Here you have problems and so on. If you want to use WordPress plugin will help you a lot. So I suggest you to work with it, but don't worry about it later on upcoming lectures, we will talk more about yours, right? So the important part is the title, the title URL, method description, and the focus keyword, whatever tool you are using, be careful, make sure that in all of these three parts, you have the same focus keyword. Alright, so there's another thing here that will have effect on ranking higher in certain genes and debt is the connection between your domain and your focus keyword, let's say your website is about marketing. Your website is about food, your website is about T-shirts. Your website is about anything. The connection you will select a keyword. Again on the upcoming lectures, we will talk more about keywords and how you should make your research about them and how you should select a good keyword, alright, but let's say you select something, let's say for your website, the main keyword for your website will be, for example, digital marketing agency, okay? And if your domain here we have three different types. If your domain is exactly, for example, digital marketing agency.com. If it is like this, it is called EMT or exact match domain. If for example, the name, the domain of your website is online digital marketing.com. Because it is not exactly the same. It will be PMT, partial match domain. And if it is not connected to each other, maybe it's a name. Same as my website. My website is clear AT.com and it is about marketing. This is called branded. Now the thing is that if you go after these two, especially the first one, you will have a little more advantages in ranking higher, alright? But you can go as branded same as me, and still rank good in the keywords that you want. Alright, so this was a general look of what we are going to do in SEO. And there's one thing that I have to tell you, the keyword that you select here, the focus keyword. You must use it everywhere in your web page. This is my web page. These are, for example, different texts that are used, images that I use. I must use this keyword In the name of all of these images. In the Alt of all these images, I will show it to you later. I have to mention several times in my text as well. Alright, so these are some general tips about SEO, which again, as we go forward, we'll learn more about them. But right now I just wanted you to have a general image of what SEO is. Alright, so the next part we are going to talk about back linking and its type. So if you have any question, do not forget to write it for me. And if you're ready, let's jump into the next one. 81. Backlinking: So first of all, what is back linking? Let's imagine there are two websites. Let me show you here with this image. So here we have two websites. Website a, website v, alright? And on website a, or we have a text with a URL inside it. For example, website B.com, okay? And people will click on that link. They will go to the next website. This is the SIP to that link. We call it back thinking it's a backlink to the next website, right? For example, here let me see if I have this page. I think I don't have any, but if I come here, for example, on Facebook documents and look through the text here, I have back links to different websites. For example, here I have backlinks to canva.com. I have backlinks to their tutorials. I have backlink to blue box. Okay? So this, using these texts, when I use this tastes in my website, these URLs on my website, I am giving credit to these websites. So these websites will rank higher in Google because me and other people use the URL in our website. But there is an important thing that you have to pay attention if for example, I create a backlink to my friends website and my friend create a backlink to my website. It means we both have a backlink from each other. It's not going to work. A search engine like Google will find it out and it will not give you credit for that. Alright, so first of all, this is backlinks. So how are we going to create backlinks you can use? First of all, if you have a good website with good documents on it, with the valuable information on it. When you contact with people. They will talk about you on their own platforms as well, on their website as well, for example, before I talked about it on, I think on Twitter section, that you should contact influencers and media writers. So when you contact these people, if what you're offering it is good, they start to write about you, okay? Then they will direct their users, their audiences to your website. They can use, for example, a URL of your website, on their website, on their blog. Can this way gives you a website credit, but using a backlink for that, we have to write the texts, right? And we have different anchor text categories here, which you should know more about them. And if you want to create backlinks for yourself, for example, how you can do it. You can create a backlink from your Instagram to your website. You can create a backlink from another website that you control to your website from other social medias, other platforms to your website. All of these are backings. Alright? So here we have six different anchor text type, right? So first of all, let me show you how it looks. For example, here we are. And let me just add a text here, somewhere around here, k. So let's say here I have a text. Let me delete it and make an example for each of them, right? So I'm gonna write something, for example, a t, k. And I'm going to select the text, and I'm going to click on Insert or edit link. And here I'm going to write down, for example, if we IoT.com Inter and this way, this now this is an anchor text and it is clickable. You can click on it and it will go to the link to the URL that we wrote down. Now, let's look at the different types that we have here. And I'm going to make examples here. So the first one is e m k exact match keyword. So let's say this is the keyword of my web page, of this webpage. And it is digital marketing course. So the first one is e m k exact match keyword. So I'm going to come here, write down digital marketing course and I'm going to highlight it. And what is the URL of this web page? It's this one. And I'm going to direct people, for example, to this link. If you pay attention here that takes that we wrote down, if we direct people to this link and our texts is exactly same as the focus keyword of this web page. Alright, so this is called exact, exact match keyword. Now the next one is partial match keyword. So if I want to make an example here, would be more or less same as this one. But instead of, for example, digital marketing, and we're going to remove a part of the marketing course, for example. So people see marketing course, they click on it, they go to the space, for example. The next one is branded, which is completely. It can be something that's alright. For example, it can be, let's say it can be award that it doesn't exist in the focus keyword. For example, social media, right? We don't have any war, any of these words inside our inside our focus keyword, right? So the next one is generic like click here, visit here. So if I want to make an example, I'm going to write down click here. This is an example for the generic one. The next one is a URL of a web page. For example, you can come here, copy and paste this URL exactly on your website. And also add this URL into here. Because normally on some texts, areas that you want to write takes when you just paste a URL. It doesn't consider it as a URL, it will look at it as text. So the last one is LSI, latent semantic indexing. It is synonym of the keyword that we have. For example, here we have digital marketing course as our focus keyword. And I can write Internet marketing tutorial, right? It has a same Award in the middle, but doesn't matter much. So this is the synonym of our keyword is called LSI, right? So these were the different types of anchor text for to create a backlink. And there's a note here, do not over-optimized a web page with the focus keyword, meaning do not use the keyword many times because search engines will suppress it. So what do I mean by this note is that, for example, don't write the text. And for example, a line like this and inside it use four times your focus keyword. Before several years ago, people tried. People wanted to rank higher, so they made a text full of keywords. For example, digital marketing, digital marketing course, digital marketing course. And they put it, for example, behind the elements like this, or select the same color as the background. So generally you won't see it as a user, but the search engine could find those keywords inside the URL. But these days, the strategies is not working, especially if you want to over-optimized your page. Use the focus keyword a lot. You will get negative results, right? So more or less that was all about back linking. Again, we'll learn more about it in the upcoming lectures. And on the next part, we are going to talk about tiered link building, which is connected to back link. And it's a great strategy. If you are ready for the next lecture, then let's go for it. 82. Tiered link building: So the next thing that we're going to learn here is tiered link building, right? So let's strategy connected with back linking. And let's look at the example that we have here. The third one is to backlink. Create a backlink, for example, from Pinterest or Instagram. So your audience, from your Pinterest page, they will click on one of your posts and they will jump into your Instagram page, for example. And the next one is that you should put, for example, the link of log on medium on your medium in your, let's say Instagram bio link. So the person who came from Pinterest to your Instagram page, he or she will look at your Instagram bio link and they will click on it and they will go to your medium, one of your blogs, for example, on medium, and they're inside your medium. They will, for example, see a link to your website. Now, this is 23 backlink. It is very valuable. So instead of directing, all of this is another strategy. I suggest both of them. But if you want to rank higher in search engines, you can try this one for some time and see how it works. I mostly suggests that on all of your platforms, everywhere that you have an audience, direct all of them to her website. But if you want to rank higher in search engines, you can try this from, for example, from year two to direct people to your Instagram, from Instagram direct them to Snapchat and from Snapchat direct them to your website, for example. You can try to do these kind of things. And also you can use different, for example, different anchor text type. For example, for the first link, the tier-1, you can use a generic takes. Therefore the second one you can use LSI. And for the next one you can select, for example, partial match keyword PMK. Alright, so in general to this strategy, we call tiered link building. And to search engines, it is very valuable. Okay? So my suggestion to you is that practice and test this for your business for some time for at least a month and see how are the result. And on the upcoming lectures we will take a look at, for example, Google search console. And you will learn how to analyze your website through, for example, Google's view and see if it is bringing any good result for ranking higher or not. We will talk more about this on the upcoming lectures. So in general, that was all about this strategy. Again, if you have any question about what we talked by now, write it down for me and if you're ready, let's go for the next lecture on SEO. 83. Introduction to website optimization: Welcome to the next section which is about website optimization. It is very important topic and very effective in marketing. So during this lecture, we are going to learn more about some fundamental steps in website optimization. And after that, we are going to practice on different topics for different websites. You are going to spend time analyzing different websites, finding their mistakes. And I will suggest to you how you can improve the website. If, for example, you, as a digital marketer, want to work on that website, alright, so if you're ready for this section, website optimization, let's begin our first lecture. 84. Website optimization fundamentals: During this part, we are going to take a look at some fundamental steps about the website optimization. But in general, will learn optimizing your website better on testing and practicing with different websites. So here I wrote down some tips that you have to pay attention about the first page of every website. And later on we will practice. I have prepared some other website here to take a look and work on. Alright, so in general, the web page, especially the first page of every website, must be responsive. Meaning it must work and look very good on desktop or laptop, on tablet, and on phone. It is very important. We will learn more about it as we practiced in the examples that I prepared. The next thing is that usually it is better to have a video at the top. We talked about some of these strategies before. We call this VSL video sales letter. So having a video right at the top, introducing the business and showing the reward to the costumers will be very helpful. We will see how many people, how many companies use these strategies in their website? A video, it should explain exactly what the company does and what is the reward for clients. And it should be very short, one to three minutes. In general, you can go higher depending, you know, these are not some golden rules, okay? These are some general structure. But as you go forward according to your topic, you have to pay attention that alright, in this topic may be having three minutes. Video is very short. Maybe you must have 30 minutes video, okay, that depends on the business and the topic, but these are some general structures that will help you. The next one is having the call to action right after the video. Ask people to buy or ask people to do whatever you want to do. For example, if it is a restaurant, ask people to make a reservation and so on. No, what people want? Why people come to your website? What do they need? K, This is important. Every web page on a website must have a goal and a person who built a web page must always, in every step of the way, remember that the goal is this. Because most people, they start to build a web page and as they go forward, because for example, it will take several hours to build a good web page or maybe days. And as they go forward, they start to forget, okay, the goal was to direct people to that part. But I'm going down deeper, deeper, deeper and I am doing other things. I'm adding other call to actions to the button, to the page. So remember, first of all, what is the goal and why people are there, okay, This is a very basic step, but most people miss it. I will show you in a moment. I, I open this web pages. I made the research about it. I wanted to paper some example for you. I open these different websites, top websites on these topics, on restaurants and some other topics. And you will see that they don't even know what is the goal of their webpage and why the costumer visit their website. They add things like crazy. This is very basic, but a lot of people miss it. A lot of people don't know about it. So your job here is to remove clicks K, meaning that if, for example, most of people, let's take the restaurant example. Let's say 80 per cent of the people who visit the website, they come to make a reservation. If they have to click on a button and then go to another page, and then go to another page and then they make a reservation. This is bad. Your job here is to remove all of these buttons and bring the reservation right in the front page. The less clicks you have, the more successful you will be in marketing. Why? Because more clicks will push people not to continue. People want things easier, faster. And clicking, clicking, clicking, you may, Sarah, It's nothing. People come and click on this button. But in general, psychologically it has a bad effect on people, right? So keep that in your mind. Give something for free for e-mail leads. We talked about it in the e-mail marketing and sales finance lot. So in any business, if you want to capture image leads, you should give something for free. It will help you a lot. It should look like a funnel, asked people more in every step. So if you want to direct people to a place and you want it to look like a funnel step-by-step. Every step you have. More from people, so less people get in. Okay, I understand that you may think, alright, if we bring more people to the last step, it may sound better, but it is not because people who get through these funnels and get to the last step they are perfectly ready for to buy your product. But if you don't do it, if you make it very easy every step, the same way, it won't work. This last step is for funnels. So maybe you don't have any funnel on your front page or on your website. So consider this. If you want to create a funnel right Here, website or a web optimization main goal, the main goal of optimizing a website is to make it more understandable and answer to the primary needs of the users. So it is very important that the website is understandable. Now, most people who are good at designing, most designers, web designers, they don't usually understand this fact. They look at the website as a piece of art. But people who come and want to visit the website, they don't care that, for example, the color on the right side and the color on the left side, Derek, good match or the design looks good. People who visit a restaurant website, they want to make a reservation, or they want to know what is the menu, or they want to find the address. They don't care if the design is this style or data science. But mostly designers because they don't know about marketing. Day, knowledge about user experience is not enough. They make a lot of mistakes like this. And as we go forward, I will show it to you. So in general, that was all about the fundamentals of website optimization. And on the next part, we are going to talk about travel agencies. For example, in Los Angeles, I made that, I just search it, searches on Google and open the third three websites. And we're going to talk about these websites. I'm going to show you what are the mistakes and how they, how they have to fix it. So this way you will understand better when we make an example, then we practice on an example. And when you want to apply it for any other businesses that you want to do marketing, you will do a better job. And I suggest you to watch all of these lectures even if the topic is different, let's say you want to work on, you want to do marketing for cafes. And the next lecture is about travel agencies. Take a look at it. You will learn a lot of new things. Alright, so that was all about this lecture. If you're ready, let's go for the next one. 85. Travel agencies in Los Angeles: Alright, so we are going to have a lot of fun during the next couple of lectures. We're going to practice a lot and learn a lot of new things. The things that you are going to practice. Some of them I learned before when I was doing creating video games on iOS. I, I learned some of them from Apple webinars. They're very, very useful. And in different words, in different projects, I have used those information and right now I will pass on this information to you. Not only the ones that I learned on creating video games, but also whatever I have learned on marketing. So if you're ready, let's start this lecture, which is about travel agencies on Los Angeles. So the first question that we have to ask ourselves, why people go to a travel agencies website? Why? In general, there are two main reasons. One, they want to take a flight. Do they have a flight to this location at this time or not? How much is the price and so on. Or they want, they're looking for different offers and different maybe packages to travel somewhere for vacation, for business and so on. So these are the two main goal of a visitor going to travel agency websites. So I opened the first two websites here. This is the first one. I'm happy to tourists travel agency. And this is the second one. And this is the third one. As you can see, these are the top three in this list. And of course they're making good money, but they not, some of them, they did an okay job, but we're going to learn more about them. So let's analyse the first website that we have here. So the first thing that you see in this website, it shows you a form which is good. You can select various your origin point. Where is your destination, which state you want to do go? And for example, when you want to come back, how many passengers? So this is good. This is what people are looking after. They have an air, they have hotel, they have both or excess. So this is very good, but there are some weaknesses in this website as well. So first of all, it is showing us different images on the background. Isn't it isn't a slider, the woman in the background, but it is not moving. I don't know why they put it and it's not moving. You have to click on this arrow. And to see different images. And it is different images for different locations, different cities, but it is somehow distracting. The main focus of the visitor must be on this list, right? But if it was me designing this website, I would remove this. Remove this slideshow, and maybe add a big title here with a subtitle and directly after that have this form. Okay. Another thing is that I understand that in Los Angeles, well, the second language is Spanish. But still when you select English, even though that I just clicked on English, these are their packages and you see the name, the title of their packages. And here also, these are in Spanish. So this is wrong. If I'm a person who have absolutely 0 idea about the Spanish. When I come here, I don't understand what these packages is about. For example, I can open this one, let's open the first one and see what we will have the next page. So you see, first of all, this is very bad. The text is a completely on the same line with the border, with the other background, which is very bad. And there are some images. Well, the texts, at least here. The title, for example, is in Spanish. But there are sloughed that text is in English. It's somehow distracting. And the offer is not very obvious. It's hard to understand. Silk. They could bring some of the information in the middle. Instead of putting images like this, they can have a slideshow here to put the images and show, for example, where they want to take you as now offer and so on. Let's go to the, for example, to the contact page and name, email, phone, topic, messages, etc. It's more or less okay. They could do a better job on designing, but still it's not that bad. And the other thing here is that I told you that every page must have one single goal. Okay? So, but here, because this is the front page, usually you can add some mangoes and Prime and secondary goals, but you shouldn't bring the same focus for all of them. Here we have this form is one call to action. At the top left side here we have one call to action. Follow us on these channels. Then we have subscribe to our newsletter. They should put a reward here. If it was me, I would remove this one. Come down here, put a big title. For example, if you want us to inform you about the cheapest packages and cheapest packages to the, for example, best Citizen Award. Click here to sign up and we will inform you, will contact you. So they can at least offer something like this to push people, give, give people a reason to, for example, sign up to your email list. If you just write down, subscribe to our newsletter, it's not going to work. You cannot, for example, I cannot come and tell you, okay, by this pen, I have to give you a reason why this poem, because this pen is amazing, this pen will help you to have a better handwriting and so on. Having your reason is much better. So in general, this website is not bad. It's okay. Right. So it's almost respond to the two questions that I asked at the beginning, booking and checking flights and also see different packages. So let's go for the next one. Let me close or I will keep it on. So this is an expat. I'm going to refresh the page to make sure here, There's no problem. These are first Katie's. So you come to this website, travel agencies in Los Angeles. This is the second website. And this, the first thing that you see is a big empty white space. Why? This is a mistake? Alright? They vase that and the thing is that let me show you inspect element. Also we can check the previous website for to make sure it is responsible. Now, I'm going to click on this tab here. First of all, let me add it to, for example, right side. Okay? So this is the way we will see this website. If we take a look at it from galaxies five or from iPhone six, we see something like this. From iPhone easily see something like this. So they are losing. They could use this space, but instead of that, they decided to waste it. Alright, so this is a big mistake. Let's go to the previous Website and see how it will look on mobile, for example, on iPhone X is not bad. You see the slide show now it is above, okay, This is Ryan before it was behind it. Now it is above the form while being showing the slideshow above the form in general, it is better not to put these two on over each other, but I'm not sure that this was their goal to put them on each other or it happened by mistake. It's more or less looks good on other platforms as well, other devices. So it is good. But here we have this problem, so I'm going to close it. This is the first problem. The second problem. There's the form. Is the form. I want to check some flights. There's none. There's none here, right? And also also I want to see the package is where your packages here they wrote, don't get the Internet lose called LNB for your flight, hotel packages or crews. Alright? So if I come here and I want to do something, I have to contact you. I cannot check it for myself. And when you hover your mouse on these images, you see movement. There is a movement. And usually these things happen. You should use this kind of stuff for clip, clickable and important elements on a web page. For example, you should, if you want, people, mostly see this Contact Us button. You shouldn't use a movement. Now, let me make it more clear. So let's say on your webpage you have different elements, but you want people, you want your users to click on this button. Use animations, use movement on that button, because movements will grab more attention. But here in this website they use movement on some useless stuff. You hover your mouse on this image and the logo of their company, their agency appear. It is so useless right under it. What do we have here? What we do, they explain again, they wrote down the same title, customize multidisciplinary packages, group travel, honeymoons. So general, there's more, okay, So holiday and last-minute travel, destination weddings, discounted international business class. So most of the work that they do is very common. If you go to any flight agencies, they have customized multi destination peg is is they have group traveled. They have well, I think most of them have honeymoons. Okay. So they're not doing something special here. If you want to mention something, you must speak about something special. And also people don't read these things. People don't come to a travel agency website and read this stuff. This is wrong. So let's go for the next part. And for alright, the next part, who we are. And they put seven images here and they wrote down some biography about the people who work, for example, born in southwest Germany and live in the United States since 1999. So the thing is that who cares, right? Put yourself in the position of some person who wants to come to, want to visit a travel agency and is looking for flight or looking for travel packages. And they come here and they see who we are. Who cares who you are? No one cares who you are here, right? People are looking for something else and you are delivering something else. These are the, these are the things that will hurt the business and people don't pay attention. People don't know about these things. Alright, I want to talk about my cell phone website, on my website. But people don't care about who you are. People care about what reward you're going to give them. I had psychologists, mentor. He always used to say that when you go to parties, people come to parties not to see you. People come to parties to show themselves because people, everyone's thinking about themselves first. They don't. For example, I, as a customer, don't come to this website to know more about who are the owners, are, who are the people who work in this travel agency? I come here from myself. I want a flight, right? I want a travel package. This is a big mistake. Do not talk about who you are, right? If it is connected. If, for example, on some topic, people want to know more about who you are then talking about it. But if there is no question about it, when people don't care why you should waste the space that you have, this loose customers and talking about these kind of things. I guarantee you no one but themselves read these things. I guarantee. And finally at the end they have a form that Where to you have to contact them. So this is a very bad example for travel agency. And I'm not going to waste our time going through these parts because here I just mentioned the mistakes, lots of mistakes that they made. So also let me show you something. I think I opened it somewhere around here. Right. You can go to Google and search for website worth. And there are some websites that according to the visitors that website has, they will put a value on it. So where is it? Here it is. Find, this is for example, this one. I use this one mostly because it gives the more accurate information. So find your website value. And let's just check how many visitors they have. Copy paste, copy paste the URL here, and it will take couple of seconds to analyze it. 29 visitors daily. This is a big disaster for this company I. These are opportunities for you. You can simply send messages to these companies and give them an offer. I'm going to fix this for you. I'm going to bring this to, for example, 1 thousand visitors per day. But I'm going to charge you, for example, two thousand and three thousand dollars per month. And they will do it if you follow what we have talked till now to convince them, you can easily make money here, right? So let's go for the last website for travel agency. So here we are again. And this is a third page in this ranking. And let's look at it. First of all, the first big mistake is that everything is so compact and so pressed. It is very hard to understand. When you want to design a website, you have to design it somehow to make me move my eye and follow the way you want. Here. Everything is so compact. I don't know where I should look first here. When you come, you know that the first thing that you have to look is this area at the middle. Then you have to look at these because there are some empty spaces, some white space, it is called white spaces. I will talk more about it later. White spaces are not useless. These spaces here are not useless. Let me, so here they use white spaces the best way possible. So when you come here, these, there are a lot of empty places in Apple website, but these are not useless. They put these empty spaces here to grab your attention to the main element here. They want you, when you come to this page, they want you to see this, not all hundreds of elements around it. And look at the text. It's so clear, readable, understandable call to actions, or learn more by very clear, right? He calmed down here. A lot of empty spaces. This is a one package. This is another package. This is another thing, another thing you can easily understand it. It is not the only compact part is the last part, which is a menu, right? But the rest of it, it's completely fine. It's perfect, right? If I were you, I would visit Apple website more often to learn more from them. Okay, let's come back here. So this is the first mistake is so compact. Second, award winning travel advisors, who cares? How many hours are, what awards you want? I am here to get answers for those two questions. I came here. The first one, there is no place to book a flight or check your flight. Here they put some business travel management and some packages. Let me open one of them. Let's see what we'll find inside. So they read me customized travels solutions for how you do business. Okay. With our duty of care, we have got your back cover. So these titles, I can say again, they are useless. So here they should write about the revert, what I'm going to receive. These are not clear. How you got my back, how you are going to help me. It's not clear though, just some random texts, advanced travel technology in the palm of your hand. You don't have a form to make flights, right? And you want, and you are offering advanced travel technology. These are all, they don't make sense. And here they have different topics. And a form here. Alright, that's enough. And let's go down. We talked about general stuff. And they have a lot of call to action here. They have search in the middle, they have a logo on the left side, very big contrast and on the right side contact us. And again above it, a lot of call to actions. This is one underneath menu. You see very it's a very crowded page. So that was all for travel agencies. And the next part, we are going to talk about restaurants in New York. And if you have any question regarding what we talked about during this lecture, write it down for me, contact me and I will be happy to help you to explain more, give you more information. And if you think it is a little bit hard to understand the things that we talked about. I suggest you to go back again and watch this lecture one more time. Okay? Because what you are going to learn during these couple of lectures, what we're going to practice will help you a lot to be more successful in marketing and making good money and convince people, convince companies that they have a horrible website. Okay, that was all about this lecture. And if you're ready, let's go for the next one, which is about restaurants in New York. 86. Restaurants in New York: Alright, so during this part we are going to speak about restaurants. Restaurants in New York. I went on Google and search for it. And these are the results. And I opened the first three page and pay attention. These are expensive restaurants, as you can see here. And if you find problem with their website and if you can convince them to sign a contract with you, you can make lots of money because you can bring a lot of new customers for them, right? So this is the first websites, second one and the third one, right? So this is the first one. When we come here we see slideshow with their logo and a button to show us the many. Now the thing is that this button is mostly used on mobile version and mobile and iPad. And people usually don't expect to see a menu like this on desktop or laptop. So this is important even though that their website looks nice and they have good looking food. But still, if it wasn't me, I wouldn't use this icon here. So why people may change this now to this vacuum. So why people visit a restaurant website? And what do they want in general? First of all, they may want to make a reservation. They may want to know more about the menu that they have and the special event that they have, and their location, their address. These are the main 34 things that people want to know more about when they visit a restaurant websites. So let's take a look and see what we can find here. So first of all, they have their phone and they address right at the bottom of the page. But it's so little that I noticed because I am going to analyze this web page. Otherwise, put the menu right at the button. I made this test before. I, one time I designed a website and I told myself because I have this characteristic in me that everyone who's come and tell me that the rule is to use the menu at the top. Once someone tell me something like this without any good reason. And if I think about it, and if I don't agree with that person, I will try to do other ways. So I have tested to bring a menu to the bottom of the page. But trust me, it's not working why it works on mobile. And the reason is because when people hold their phone, the bottom of the screen on their mobile is more closer to the eyes, to their eyes so they see things first there. That's why if you pay attention on, on Instagram, the menu is at the bottom. But on websites, on desktop and laptop, they use the menu at the top because the top part is more closer to our eyes. So let's look at it here. Let's say that for example, if you want reservation, you click on the reservation and it will go to the reservation part. But if it was me, I would put it right at the front page. So there are some texts about written here and it looks a little bit complicated. You have to go through these things, you have to read them. And for example, check availability. This is a call to action button which is not clear. This must be with a different color, standing out, separate from all other elements. So this is one problem here. But let's say, okay, let's go to the first part. Whereas it, this is the first one. I'm going to scroll with my mask point. I'm going to scroll down to get to the next steps. Let's see. Let's say, I don't see this reservation button here because it is very small. They put it there like it's not valuable. This is one of the main things. If it wasn't me, I put a big right in the middle. Anyway, let me scroll down. So I come down. The next thing I see about, you see, again, they start to talk about themselves. Nobody care. When you open your restaurant, nobody care how hard it was for you to build a restaurant. If I want to eat dinner here, I want to know more about food. I want to know more about what you are going to give me, my rewards, right? So you come down again. I'm not sure who this person is, but it's about someone, maybe the purse, the chef, that person who the team who build this restaurant. And I'm just scrolling down, you see, it's not going down, it's just going to show pictures which I cannot go there. And even if I want to press the middle point on my mouse to go up and down, I can not only have to scroll down, scroll down down. And it will go to the next. They have a lot of titles here. Go down, down, down, down, down C. And finally, after a lot of scrolling, I get to the reservation part. It's very complicated and very bad. You see, it looks nice. But if you want to look at it from the questions that the user may ask regarding their needs is extremely bad, right? So no one read all of the information that they write here, k, no one come here about books. Okay. No-one come here, read maybe a small number of people, but I told you you have to ask yourself, why people come to our website, why they come here to visit our website? There are some primary needs. If it was me, I wouldn't do it this way because in my opinion, they're losing customers this way or they won't get any new customers from their website, even though that they're ranking first here. Okay, So let's go for the next one. There is a practice that you can do when you want to look at a web page and understand and find out the important things this website is designed, ready, and try to look at it and close your eyes. Try to look at it. Make your vision a little bit blurry. Look at it this way. When you look at it this way, the things that are important will stand out. When you do your eyes like this. Just pause the video and practice it with me. When you close your eyes more or less and try to blurry, make your vision blurry. The main things that you see here is the title, the name of the restaurant at the top, and the logo here at the left side, which both of these are not the important things. And the problem with this design is that there is no contrast here. Everything is more or less the same. Gift certificates. What is it about? Gift certificates for a restaurant? Friday, May 17th, they put the date here, which is not important press. And you see the font is very slim. It's same as this design in the background. Everything is the same more or less, and it is hard to find what is the main thing that you have to look here? He can not find that out. Then you come down. It's facts. What what what is the facts here? Okay. Is it important? And I think it's about the restaurant open in 2 thousand and see everybody, everybody wanted to talk about themselves. This is a mistake. When you talk about yourself, not the reward for your customer, you are going to lose customers. So this is their logo, their address, maybe here, right? And if you want to here you can click to take direction, maybe some more information, and so on. Okay, So in general, the previous website, at least it was more clean and a little bit more understandable, but this one, it's very hard to understand. Hey, you have to come here and the design of this website won't show you where you must look. You have to find it for yourself. Alright. So let's go for the next one. This is a third restaurant website on our list. And when you come here, first of all, again, this is a little bit complicated and hard to figure out what it is here. What, what is, what you see. For example, the font, the lines here, the distance between each line is solid. All this makes it hard to read. These are the important things that you have to pay attention to. We have the don't have here let me show you again. If you pay attention to the text here, you see the difference between two lines. Is it enough to make it, first of all, look nice and understandable, readable, right? But here is a, here. We have the problem. So you come here at the bottom, you see make the reservation so it's not that bad. At least they have the reservation right in the front page. They have some images about the restaurant with the way that they're presenting it, it's not good. Okay. And these are some Instagram posts. But again, this is a little bit hard to understand. If you want their location, you have to click on location. They have many different locations. So my suggestion is, first of all, again, this is very compact in the middle. They can use the space and they can make the reservation part more separated so people can look at it right at the beginning. Because when you come here at the beginning, first of all, you see these images and they have fading animation from this minus is going to that one. So it will create that, it will make that problem. It will grab our attention to the images, but not the reservation. So the address, let's say I want to find the address in California. And they have a lot. You see when you click on it. Alright, here it brings the address, but it's also open the menu. The menu probably is different from the places that they have. Anyway. It, somehow it is providing, it is providing answers to the questions that a person might ask when they come here and we'll visit this website, but it is the design of this website. It is very old. I think it was ten years ago or 15 year, more than 1518 years ago that the websites look something like this. Okay. It's not for today, right. So more or less that was all about these three websites. And let's, let me just for example, check the value of one of these websites. Websites here. This was the first, you see 300, almost 400 visitors daily. It is not much, it is very, very low. Working on this website for math, you can easily bring it up to one thousand, two thousand, and after six months, it easily gets to 10 thousand or more. And you will see how much of value you can bring to this restaurant as a digital marketer. Alright, so that was all about this, this lecture. And on the next part, we are going to talk about dentists in London. We are going to take a look at the first three websites. So again, if you have any question, do not forget to write it for me. And if you're ready for the next part, then let's go for it. 87. Dentists in London: So welcome to the next lecture. Doing this part, we are going to take and practice on dental clinics, on their websites and analyse what they have done there. Okay, So these are the first three websites for dental clinics in London. And let's take a look at them. This is the first one, this is the second one, and the third one. So what are the questions that customers may have when they visit a dental clinic? Websites? Now? Professional in dental marketing or restaurant marketing. Okay. It's my general experience and my my view as a costumer. Okay. So if you want to do marketing for dental clinic, you have to go deeper in it. You have to make connection with the customers that they have and ask them, gather information, make a research to find the exact questions. But in my view, I think people visit dental clinics website to first of all know what they do, what are the services, and also what are the costs, and if they can book online. So for example, I have a paint, I want a checkup. I wanted to take up, where should I go to book online or how I should contact them? Or for example, I heard this clinic is good. I want to know what they do, what are the services that they provide? So you come here, you see this website. First of all, they are using the area, the space that they have very bad. They miss the first part. Why they use they missing it. They missed the second part. Why this space here, why it's not understandable. Then they put a logo which you look at it. It should work this way. When a person look at the logo, they must understand what this company is about. So when you look at this logo, you cannot understand it is about dent. It's about it's a dental clinic. You cannot understand that. You have to read it and here you see, you must see dental. And maybe after that you understand it. There is another test that when you visit a website under two, maximum three seconds, you must find out what this website is about. So when you look at here, you see a logo, purple color, and an image. But the image here is showing that it is a dental clinic. They could use other measures. For example, a dentist working on a patient in the room with their special tools and they could use something like that. So when I come here and when I see this website, I understand that this is about dental clinic. So they don't have they have a call to action here. Click to book online. But it is very hard to see the call to actions must stand out. So let me click on this call to action and see where we go. Okay, It will take us to another website to book online. And it is better to do this process inside their website. But if they can't, it is the minimum, It's all k. Okay, so let's go back here. Their logo is, there's a problem here. Why there's a circle here, why there is a line? It's hard to understand. Maybe it's the mirror that dentists use to see inside the mouth. Maybe here it's mirrored, but this is very hard to understand this. And a mirror that dentists use, it's not very famous and very familiar. The main icon is teeth, right? So after that we have some more information and here, hello, there We are. Family-friendly private dental practice established in, again, they started talking about themselves. Stop talking about yourself, talking about what you are going to provide. So they have some services here. But if it was me, instead of all these texts and all these buttons, orthodontics, dental implants then plan and so on. Instead of all of these, put some are designed, some icons, for example, 67 icons here that those icons shows or those images shows exactly what each topic is about. So let's click on or so then takes. Here you come to explain the little, find out more. And again they have the same menu and find out more. It will go to another website, y or no, it's maybe it's a PDF. It's a PDF. They have a PDF about dentists, but where is the price? How long it will take for me to, for example, use the service, right? It's hard to find. These are some, some important stuff that you have to sit right at the beginning. Let's go to fees. Where the fees private guy can you see it's very hard to see these buttons because they are almost faded. You more or less you think that there are titles, but they are call-to-action private fee Guide. For example. Again, they take you to a PDF. These are problems, okay? Pay attention. They put their prices here. This is wrong, but they're doing their best with the help of person who knows marketing, they can make more money. Obviously. This is a second side, confused about cosmetic dentistry options. Take the test here. Well, I'm not sure if it is helpful book online and they have their numbers. So I'm going to click on book online to see what we will see here. Again, click here to book online onetime you have to click here, book online, second-time book online. This is the part that I mentioned before, removed clicks. Why? I have to click two times till I get to the book online. Why you can easily remove one of them. Again, I get to this website which is not showing broken twos are not available times, okay? Anyway, it's not usable. So it is this is a problem. Remove all of these if you can put the booking part right in the center of the screen. If not, remove one of them, they don t need the space. Book online. Go to the book online page. That's all. Okay. Let's get back to the main page and see what else do they have? They have a form here. If you wanted to contact them. There's another thing. Another thing here, dental, excellence at competitive and transparent fixed pricing. So using the font, a font like this, it is not good. And they have to have a phone and email here. So I'm gonna go, you see there is a problem. You cannot come here and just combine different font size, k. This is problem. You must have the knowledge of topography and fonts. And this way you just make it more confusing and complicated. Why not just use one font right? Here? You see they have one font. Maximum two, but it's understandable. It's, for example, they don't write the first towards v-shape with another font and the rest of the sentence. But another form, even if you find different fonts here, is for separate locations right here. But in these websites, you see they have a big problem about the fonts. And the next lecture we're going to talk about fonts and typography. I'm gonna give you a very powerful tips. But do not you use, make it simple. You do not need to make it, for example, look very beautiful, which is not. So you ruin the website, come down, they have some general information, some logos, and so on. So in general, the call to action at least you see somehow this is the main thing and the rest of it finding the services. Do they have a place for services? I didn't see it. Maybe these are these are not missing that. Okay, this is the third one. Extremely complex, complicated. So they have a logo here. I think you already know it. You already know how bad this is. Why so many elements, so many things. K2 or testimonials book online. Let's click on become line. And when is the time? Maybe I want to see the time first, for example. It's not. Okay. Anyway, let's go back. Lots of information here. I'm going to skip this part. The don't like the look. Instead of showing him bad images, at least show the bedroom has good image, for example, before and after this way, you can push people, you can make, what is this here? So what Google has to do with we have a five-star Google rating from most of our patients. For cubic, you can show the testimonials. You can put, for example, images of your users or people. For example, James said this about this website, about this business. And look at here at the top, they put five stars, but the color of these sources, so it's hard to understand anyway, more or less, you know, how what are the problems here? So crowded, no empty space. It's not directing my eye to find the important stuff here, Skype or ask a question. And they have, they have a lot of call to actions, a lot of information they, topography is bad. The next lecture we are going to talk about fonts and typography because it is important and you must know about it, right? So in general, that was all about this lecture. Again, if you have any question or if it was complicated for you, go back again and review the lecture again. And well, that was all. So if you're ready, let's jump into the next one. 88. Typography: The next important thing that you are going to talk about here is font and typographic. Now, this is very important. And I suggest you to take some look at some videos to learn more about it. Because it is important. It will help you to understand how you can help a website, how you can design a website to work better from a marketing perspective. So here I am on Google. So what you can do go on Google search for Google fonts. Okay? The first link is some fonts from Google. They are free. You can use them as much as you want and they're good. Let me give you a tour about, about fonts. So I'm gonna unmarked all of these. So the monospace are these kinds of fonts which like for example, typewriter. Typewriter is kind of a style. I'm not going to suggest you to use them on a website. So my suggestion for you is to forget it. The next one is handwriting. It's hard to read, It's hard to understand. It's not for a website, so forget about it. The next one is display. Well, some of them are readable, but still I don't suggest it because what everything that make it harder to understand you should avoid. For example, maybe on some website, this font here, look nice, look beautiful, but we don't need it to be beautiful here. We need it to be understandable. We need it to do the job. So forget about display as well. So remains serif and sans serif. Here. My suggestion to you is always use san-serif fonts. Roboto is a default fonts for Google. When you search on Google here. All these fonts, they are robot, okay? So you see it's readable. Millions of people everyday search in Google. They are comfortable with this font. Everything about it as clear. So I suggest you to use Roboto. There are some other funds like this one. People use it a lot. But in some places maybe on some, for example, images, maybe you can use it on some, let's say call to actions. There is, there are some other funds like Poppins. This one also looks very good and readable. I use it sometimes on slideshow, on some big titles or use Poppins. Barlow is also another font for the places that you don't have enough space. For example, you can use this one, you can use this one Barlow, it's compressed and also readable, right? So the difference between Serif and Sans Serif is that series. They don't have. Well, serif fonts are the ones that have, they have small handle on each letter. You see on t They have it, an SD habit and p They have it. I'm not saying that they are not looking good day. It is a little bit harder to read them. Sans serif fonts are much better. And the story behind safe and sensitive is that to this little handle. I think in Greek language, it is called serif and sans. Serif. Sans in that language means without, so we handle or without handle. Then the meaning of these two, I suggest you to forget about safe and just go for san-serif fonts. And even if you want to combine these two together somewhere, you must have the knowledge. You must know how, not. Always it look nice, beautiful, and understandable. So if you don't know about it, Just use san-serif fonts. It's much easier. And there is another thing that I want to share with you. There is a guy. If you go on YouTube, this channel is great for type, for learning design and typography. And it's this guy, he's very knowledgeable in this topic. So you can learn a lot from the sky. You can come here and find the video that he has about typography who also teaches other stuff like business, but he's most successful about from his time. He's a skills that they have on design and typographic. But I strongly suggest for you to take a look at some of his videos on design and typographic. For example, if let's make us calm down, he has a lot of videos and he put a lot of live streams. So alright, so we're right at the bottom and I'm going to just search for typo. Okay. They found 18 type. So here is one of them. Let's go for the next. Okay, the last one. Let's go for the second one. The second one is this one. Typography video. The next one is this one. You can learn a lot in these videos. Some of them are short. You see three minutes video. And let's go down. For example, this one you see its explain what these are and with the spending one or two hour, you can learn a lot about typography and it will help you a lot in designing a website to make it more understandable. And this way you can grow a business much faster from marketing perspective, right? So in general, that was all about fonts and typography. And again, I'm repeating myself. Spend some time on it with a couple of hours, 234 hours, spending one day. You can learn a lot of things from typography that will help you in the future. Again, if you have any question, don't forget to write it for me and if you're ready, let's go for the next part. 89. Intro to Google Ads: Welcome to this section, which we are going to talk about Google ads and how we can use it to grow our business. Advanced Google Ads, heart of every business. So during this part, you are going to learn more about setting up your Google account, Google Ads account, and the fundamentals, Keyword Planner, finding new keywords, get search volume and forecasts. Link accounts, five tips to write a good text ad. Common mistakes that people make while creating a takes that URL mistakes and how to create a responsive. So if you're ready, let's start our first lecture on this topic. 90. Google ads environment: So welcome to the first lecture on Google ads. And doing this part, we are going to learn more about this platform, getting familiar with this stuff, with the environment of Google ads and the fundamental stuff. Alright, so here we are. The first thing that you have to do if you haven't done it before, is to go to Ads.google.com and put the link here. And here we are. I already created a new icon for this course. So if you don't have any accounts for on Google ads, it will take you to another page to create a new account. And the thing is that you have to take 23 steps. And along those steps you have to create an ad. It is very simple, just follow the steps. And at the last page it asks for your credit card. So just write something, don't worry, it will not charge you. You can, after we created your ad, you can come back here and pause the ad. So don't worry about it. Just create the ad at the information at your credit card and when you're done, you will come to a page look like this. Alright, so here we are. The first thing that you can do. On the left side, this is the menu. This is a list of the campaigns and ads sets that we have here. And I just created this icon and allowing that creates creation process. When I wanted to open the second, I made a campaign and made an ad. This is that campaign. So same as you must have it as well. Click on it, come here. It is enabled. Select Path, alright, that's all you have to do. It will not charge you when you pause it, it will not run the ad. On the left side, you have all the list of your campaigns and add groups so you can select each of them. Inside. For example, campaign you see we have overview recommendations at groups as an extension, landing pages, keywords, audience, demographic, placement, settings, location, and so on. If we select At group, we have more settings here. So there are some general stuff here. As you can see, for example, my campaign is off, is paused, but my ad group is enabled. You can pause it as well if you want. It doesn't matter. You just need to turn off one of them. So you come here under Overview, you see some general information about what is happening on this ad, for example, on this ad group. Or if you select campaign, what is happening in this campaign? It will give you some analytics of what happened, the keywords, the ad, how it looks like, and so on, right? If there is any recommendation, it will tell you on the recommendation page. After that we have ads and extensions, which as we go forward, I'm going to talk about these. Here we have responsive search ad and responsive display ad, very powerful. And Google made them recently. As you can see, it is still, for example, this one is still on beta version, so they're amazing. We are going to learn more about it on the next couple of lectures here, right? So then we have landing pages, which right now is empty here. We have keywords, keywords that you have selected when you wanted to create the ad. Audiences, whom do you want to target? And after that, because it is new, it is still giving me some tutorials and tips. Demographics. For example, let's say you want to remove these demographics, these ages. Just select them and exclude excludes from ad group. I'm just doing this so we can understand how you can use this platform, how you can control a stuff, okay? Then we have placement, for example, see where your ads appear. Because our ad is not running, it is not showing us anything. Then we have settings. So under Settings we have the name, the status of the ad group. For example, the bidding system. Standard. Ad group type is a standard and so on. We'll talk about some of these and then devices and changes. Now, let's say you want to remove this campaign completely. Now we're just pause it. Let's say you want to remove it. Click the campaign, come on Settings. Here, campaigns status, click on it. Click on pause, remove safe, remove the campaign. And that's it. It's removed. So here, right now I see all of them. I can say, for example, show all enabled or all but removed. So if I select all but removed, I don't see anything else here. I have known campaign. So this is the first part of using Google ads. The other part that is important on the top-right side here you have your account and if you want to chase change something, you can do it there. If you have notifications will appear here. At the top we have search Reports and Tools. Now, this one tools is important because it's the part that it's a menu that include everything. On the right side we have Billings, Billings summary, billing documents, meeting settings. So if you want some documents of what you have paid by now, you can come here. If you want some summary, you can come here and if you wanted to change something, change, add a credit card or change some settings under billing, you can come here. Then we have set up, we have business data. I can't access linked accounts, preferences and Google Merchant Center. Now, I suggest you to take a look at these at least one for one time, for example, account access, if you select it. On the next page, here, it is showing that which e-mail have access to this account. And if I want to add more accounts, we can add more e-mails here, right? Suggest you to take a look at one of these, to add these elements, at least for once linked accounts. This is one of the important one which I mentioned it here to take a look. A thing I wrote down somewhere around here, linked accounts. We will talk about it in upcoming lectures as well. So sorry, vary. The next part is about measurements, conversion, google Analytics, and search attribute. We'll go through some of these later. Then we have actions, rules, script uploads, shared library, Audience Manager. We will spend some time here. It's important BD strategies, we'll learn more about it. Negative keywords list. It's about the keywords that you don't want to target. You can add them to this list here, showed by just placement, exclusions list. And finally, at the last part, we are planning performance planet, Keyword Planner and AD Preview and diagnosis. Now, Keyword Planner, we will spend a lot of time here because it's important and we need to learn more about it. So in general, that was overview of what you have here and how you can control this system, this Google ads platform. And under next part, we are going to talk about Keyword Planner, which is the first step. Before you build an ad on Google ads, you need to make research about keywords. And after you made the research and found the keywords that you want, you have to analyse them, right? So in the next lecture, we will learn more about Keyword Planner and how to analyze keywords. So if you are ready, let's go for the next lecture. 91. Keyword planner: During this part, we are going to learn more about Keyword Planner. So here we are. And I wrote some information about it. The first thing that we have to select is find new keywords. So let me go back to my Google Ads Keyword Planner. And here I have to select, it will give you some information that what you, how you can use a general tutorial. So I suggest you to take a look at these information as well, maybe learn something that I miss, right? And also, if you have any more questions about Keyword Planner, you can come here, click on how to use Keyword Planner and window will appear here and you can search about the questions that you have. It's pretty much obvious how you can use it and what you can use it for. So here, click on find new keywords and for example, whatever is in your mind as a keyword, write it down here. Let's say for example, here they have an example, meal delivery, okay, leather boots. So I'm going to make a research about, for example, cafe, right? I'm going to add this keyboard. I'm going to add, for example, coffee. I'm going to add. I'm going to add restaurant. I'm going to add, for example, t, This kind of staff meal, right? So add several keywords, one or more keywords which you have in your mind and click on Get Started. Now, Google Ads Keyword Planner will start to sink and find connected keywords to what you have offered and also give you more information on all of these suggestions. Here at the first tab here, as you can see on the left side, keyword ideas. First of all, it gave us a general information about the keywords that we have selected. For example, coffee, cafe, tea, meal, restaurant, and so on. So here, over the last month, these are the search result that will appear for coffee. This is the volume of it, for example, for restaurants, 7,000,600 thousand results, it will show up. This is CPC Cost Per Click. If you want to run ads on these keyword, every click, it will more or less costs you $1.43. And the rest you can see here, then we have competition. Now, this is a number that Google gave us as how competitive a keyword can be. For example, 0.04 it is, as you can see here, it says If the competition, it is very low, but high. For example, you see 0.1 is high, k is 0.08 is medium. Then we have average monthly searches. That for example, for coffee, google will have 1 thousand to 10 thousand, mostly searches in average. And they're on some additional information that you can go through them. This is the first part, keywords that you provided. Keywords idea, right? So you can come here, restaurants in London. You can search, you can use this keyword, have a meal, daily food, Coffee Workshop, London coffee, brown bar. Google. Keyword Planner will suggest you some other keywords based on what you provide it. So you can go through these and you can check them, for example, the ones that you, the keywords that you want, you can mark them and add to a plan, add to existing campaign or ad to a plan. You can click on add to a plan, adding two new ad group. Because we don't have any ad group, right? We have to create a new ad groups. So let's say for example, cafe. You should name it something that later you remember what you have in this At group, okay? So created. I'm going to add these as well. And add keywords. Added. These, for example, as well, added k. Now, this was about keyword ideas. Let's go to Group ideas. So here it will give us suggestions on group of keywords which are connected to each other. For example, Grande coffee, it has six keywords inside it. If I open it, ground coffee, best, ground coffee, coffee grounds, and so on, you see. Let's take a look at another one. For example, breakfast, English breakfast, the Irish breakfast, eat breakfast, tea, breakfast menu. So you see it. This is a group of keywords, and as you can see, some of them are, have a low competition. Some of them have very low monthly search. But together, it's a good combination because it is both targeting very low and average keywords from monthly searches perspective. Okay, So if you want a group you can market and add it to your list. Or if you want one or two of these, you can do it as well. Here is the plan overview. We have some keywords here. These are the keywords that we added some more. This is just an overview. Here. If you want to see the whole list of the keywords that you have, you have to come here. So this is the plan overview. We are planning our ad and it is going to tell us how much it costs. For example, for 85 clicks, we have to more or less for these keywords, we have to spend $67. We get, for example, 2 thousand impressions and so on, right? So which one it will guess which one will be, for example, more expensive, which will bring us more traffic. And how many visitors will have from different devices and different locations. Okay? So these are some general information that keyword planner will provide us. This is a plan or a U. Let's go to each of these. This is ad group, the same information as ad group. It will show us keywords that you have and locations, okay? So if you are ready, if you think these keywords are perfect for your campaign, can click on Create Campaign and start. I'm going to go for the next step. Also. If you remember here, when we click on Keyword Planner, we had two parts. The first part was fine keywords and the second one was yet search volume and forecasts. And this the second part we already talked about it. It's about the plan overview. Okay, so here let me just quickly show you what you will see. If you come here, get here, you have to pace, for example, your keywords and when you click on get start, it will go to keywords and tell you how much it will cost you and so on. This is the forecast negative keywords. If you want, you can add it and much more. Alright? So in this part, all you have to do is to make a research about keywords. Find those keywords which is perfect for your ad, perfect for your product and your business. And also take a look at how much you have to pay according to get a good result. Create a list of good keywords based on the budget that you have and just play with it. Maybe we have to remove some of those keywords and balanced this situation according to the resources that you have. And when you are ready, click on Create Campaign, and it will take you to the next step to create the campaign. So if you're ready, let's go for the next lecture to create our first campaign on Google ads. 92. Create campaigns: So together let's create our first campaign on Google ads, and let's continue where we left off in the previous lecture. We came here, we created a research about, for example, the, the keywords that you wanted to target. We get to plan. We created a plan, how much it will cost loss. And to get these results for this month, this amount of clicks. When you are ready with the result that you see here, click on Create Campaign and select a name for it. Test campaign, right? So the recommended budget is $3, but you can put it on costume, for example, $10. And let's click on Save later. If you want to change, it can change its right. So it's not something that you cannot control later. After that, it will give us that, alright, you created your campaign. So let's create the ad. So click on create ads. So here what you have to do, you have to create your ad, as you can see here. But the thing is that we actually didn't select what, how we want to create this app. As you can see, we already have this ad group under test campaign, cafe dash takes test1. This is the one that we selected. So the thing is that maybe we don't want to create a search ad. You see this is the result of our ad and how it will look on desktop and on mobile, right? So quickly I will explain this page. And again, we will go back and select our other types. So here you have to put the URL, the destination landing page that you want to send people. First headlines, second headline, and third headline. You can write it more about it. You see this is the headline one, headlined to test. This is headline three. You see between each headline there is another line to separate them. So this is by default how Google is showing it to us. The next one is display pass, the URL, maybe the URL of the landing page, the destination page is so long, it has, for example, many boards inside it. So you can hear, try to write something that has the same definition. For example, let's say I want you, I want to create an ad to send people to our shoe store. Okay? So what can I do? Let's say the link, the URL is very long. And here I will write down, for example, store shoes, for example, example.com, store shoes, right? Then we're going to have description, description one. And after that description to you see, it will show the description this way. There's a dot between them. So you can do this. And also at the bottom of the screen there is a URL option, which right now you don't need to take care of it. That's all. You have to click on Save and Add Another add or save and create extensions or canceled. So if you want justice, click on save and create extensions. Okay, So let me, I forgot to add this stuff, so I'm not going to click on Save, I'm going to click on cancel. But the process is the way that I just showed to you. I'm going to click on Yes live. Here. I have the test campaign and I have, for example, cafe test1. But inside this, we don't have anything actually, we don't have any. For example, we can add a text ad, we can add Another takes, add the responsive at the bottom. Responsive add, as I mentioned it before, we are going to talk about it soon. But let's say you don't want to create a text. So first of all, here, as you can see, this test campaign that we just created is a search at it. When we create an ad, it will show it in Google search, okay, but let's say you want to create an ad for YouTube. You want to create a display ad and show it in other websites that has Google Ads, places. How you can do it. Click on All Campaigns here, right at the top. And go to campaigns. And click on this plus here, and click on new campaign. Here. Google will give us this opportunity to select what kind of ad that you want. You want to sail on a lead, website traffic and more, app promotion and so on. Let's say you want website traffic, for example. On website traffic, then you have to select U1 search, reach customers interested in your product or service with a text ad with, this is the same as that we were just trying to create. Then you have display. Then we have shopping. We have video display are the ads. For example, you go to some website On the right side, on the left side somewhere you see different ads. This is the display ad for shopping when you have products and you want to sell them, it will show it on some websites as an ad. And when people click on it, it will take them to the store and they can bite. The next one is videos, which you can create ads for YouTube, right? In general, creating an ad in each of these is more or less the same. But since this account is nu, same as your icons if you haven't used Google Ads account before. Since this is, this is new, you have to add some stuff to eat to be able to create, for example, a video ad. If you pay attention when I click on video, as you can see here, it is returned to continue creating your campaign, set up conversion tracking. And the problem is in conversions. So I have what I have to do, I have to create a conversion, either come here or click on this link. So on the next lecture we are going to take care of these important stuff that you have to add to optimize and prepare your icon to create every kind of ad that you want. Alright, so that was all about this lecture. If you have any question about it, don't forget to write it for me and I will see you on the next part. 93. Link your account: Welcome to the next lecture. In this part, we are going to talk about the important elements that we have to add, the important information that you have to add to our Google Ads account to prepare it for all types of campaigns and add groups. Alright, so till now, during the previous lectures, we created a sample campaign and we tried to learn more about how you can create different kinds of campaign, different kinds of ad groups, and we get here. So the problem, for example, creating a video campaign was that we need to set up a conversion. So before we get here, I'm going to tell you which places you have to take a look at first and add documents as well. So I'm going to click on this tools here. First of all, the places that you have to take a look at, one of them is linked accounts. Here. This linked accounts you have to connect your Google Ads account with, for example, Google Analytic with. If you have an app, for example, you can connect it with Google Play. You can connect it with YouTube. For example. For YouTube, you need this one into connected to Search Console. If you don't know about Search Console, when you have a website and you want your website up here on Google, you have to come on Search Console, search.google.com slash search, dash console. Click here and create an account. And then connect the Search Console with your with your Google Ads account so you can click on Details and it will take you to the place that you can. For example, add the channel. Here I clicked on YouTube. I'm going to click on Add channel and I have to, for example, write down the name. It will search about my channel. And for example, I'm going to select it. I can say I own this channel or someone else is going to give me permission to me so I can create ads for this channel. And when I send a request, a person who has access to this YouTube channel must accept this request so I can create ads for it, right? So what you have to do right now, I suggest you to come here. It's went to the page before that. Come here to the linked accounts and link everything that you have. For example, if you have a Google Merchant Center account connected here, if you have, let's say, Google Analytics is very important, connected for conversion, you will need it. So if, for example, you don't have a Google Analytics account, click on Sign up. Also on the next section we will talk about Google Analytics and learn everything about it. But for now, this is how you can create these connections between Google Ads account and other places. Okay, So let me check out our document here. Youtube, Google My Business, Google Analytics. I read, I wrote down the information that you need here and so on. So right now, pause this video and try to connect your Google Ads account with the other icons that you have. If you don't have those icons, the important ones are YouTube, Google, My Business, and Google Analytics. These are the three important ones. Let me take a look if there is some thing else. Google Analytics, YouTube, and also Search Console. Connect your Google Ads account to this account. So later if you want to create a YouTube, for example, ads, video ads are displayed as you will be able to do that, right? So that was all about this lecture. On the next part, we are going to talk about five tips for writing a text ad and the common mistakes that people make while creating a tech side. So if you are ready, let's go for the next lecture. 94. Tips to write a better ad: Alright, so during this lecture we are going to learn more about some important tips about writing a good takes a good, For example, title, URL and so on. So let me switch screens. Here we are in our documents, five tips for writing a text ad. So first of all, let me go back to the takes ad campaign. Here. This is a test campaign that we create. Click on the Add Group which you created before, go to Add and extensions. And here, click on text set. Here we are, we have been here before, but let's practice with these tips. So it takes ad include three general part which include the headline, URL and description. So here we have the headlines URL and descriptions. So the five tips highlight what makes you unique. K, this is inside the headline, right? So what is so unique about your business? What is so unique about your ad? K highlighted, show it in your headline in here. In the first part. Highlight the burst feature k. What is the best thing about your business, okay, that makes you completely separated from other companies. Use call-to-action in the description. So here, for example, click here to click here to get, for example, 50 per cent discount coupon code. This is a call to action. Includes sales term like 20% of which we use it here, and match your ad to your keywords. Now, for example, before we selected the keywords and the awards that we are using in this ad must be connected. We can use, for example, some of those keyword in these texts here in our headline, in our description and so on in our URL. For example, before we practice on some keywords like cafe, restaurant, tea, coffee, Meal, this kind of stuff. So here, for example, I can change it and write down get 20% off for your next meal in our restaurant. So I tried to use me and restaurant, which is from our keywords. Okay. The next one is to match the add to your landing page. So from here we want to send people to the landing page, to another pays to give them, for example, coupon codes, sell them something and so on. The URL that we are using here, for example, if you are sending people to ever write it down, for example, here in the description, if you are sending people to, for example, priority.com slash Monday coffee sale. If I'm sending people to a URL like this, here, I have to create, I have to use almost the same word. Why? This is important because people, when they see your ad, they look at your URL. For example, here they see mon, Monday and coffee. They see something like this. They see a URL like this. Alright? Then when they click on it, they go to a page which more or less has the same URL. But let's say you click here and you go to, for example, store. And let's say something else. For example, shoes. This is just an example. I want to show you how wrong it can be. People see something like this. They click on it and then when they go to the next landing page, they cease completely something else, not the content of the page, but the URL. It's about some other topic maybe, or there is, for example, no discount inside it. So what you have to do match your, match your landing page, the URL with a URL that you have here. Okay, So these are the five tips about writing it takes add. Now let's talk about the common mistakes that people make while they are creating it takes add, so avoid capitalization. All caps, you see I made the examples here as well. Random letter caps. You see some letters here are in a big case letter and some of them in a small case letter. The next one, avoid symbols, symbols like these, three in a row. Exclamation in headlines, avoid that repeating symbols, for example, something like this. To just show something, avoid this kind of stuff. Using at-home to mean at home. Avoid these kinds of things. When you want to say something, just write it down. So these are the examples I wrote them down here. So later when you want to create your ad, you can come back here and just check it with the one that you created. Make sure everything is fine. No extra spacing between letters. You see here at the, I think 123 a space. Okay. So this is extra spacing between let me towards no phone number in headline or description. If you want, if your ad need a phone number, later you will. When you want to create an ad for it, you can select another type of ad and there is a place for phone number. I will show it to you later. Now the common mistakes about URL do not miss a spell. Try to use the same thing. Do not HTTP or HTTPS inside your URL. Let it be as it is. Don't use non-standard characters like exclamation points. Better to match the display URL to the final, final URL to your landing page URL. What I just explained to you here, it is better to match these two together, right? So these were some general tips about writing it takes add. And if you have any question, don't forget to write it for me. And then the next part we are going to talk about responsive ads. 95. Responsive ads and audience: Welcome to the next lecture. And here we're going to talk about responsive ads, which is a new feature on Google ads. And it is very smart and very helpful. So I added the documents here. So if you want to learn more about it or if you want to review what we have learned, you can come back here and read this. And let's just go back sleeve. Go back to our Google Ads account and come here, click on your campaign. And here select ads and extensions. Click on this plus and then select responsive search ad. Now here it is written responsive search ad because Vivre in a search campaign. So if you want to, for example, create a responsive display ad, it is exactly the same, but the campaign type must be a display ad. Alright, so first of all, what is a responsive at Google ads will give us this opportunity using machine learning to create the best possible combination of headlines description for our ad. So first of all, write down the URL and the display URL that you have here. But here, the next part we have, we don't have only one or two or three headlines. We have a lot of them. Okay? So write down the one that you want. For example, let's say we want to create an ad for clothing store and they have 50% discount on their t-shirts. So for example, I'm going to write down, let's say I'm going to write down vest, t-shirt, sale as the first campaign, the next one as the first headline. On the next slide, I'm going to write down all sizes. For example, it doesn't, you don't need to, for example, fill all the space here, K, it can be different. That's the whole point. All sizes, for example, more than, for example, 15 colors. Then let's talk about, talk about things that make it more unique, alright? Make it more different from other companies or other events or rather campaigns. And let's say, for example, created with best quality. Then let's say, for example, this gift for loved ones. And keep going. K crit, try to do your best to create as much as you can see here. It will give you some kind of rating that how good these responsive at ease for you, okay, so I'm gonna keep trying adding new headlines to it. For example, fast delivery. Features that will help us stand out in the market. Fast delivery. What else we can write here? Best selling product. Then let's go to the next headline. Surprise your family. Something like that. These are just some random things according to this situation that comes to my mind. Surprise her family. And the point here is that you have to write headlines that all of them work together, okay? For example, this one will work with all of this, this one, for example, this one will work with all of these, okay? Because Google ads will try to mix them and see which one will deliver a better result. And let's say, for example, this past summer gift, more than, for example, 500 sales This month, for example, something like this, something different. And as you can see, now, it is marking it as good headline k. So for example, this is enough, but I suggest you go as much as you can. It will give you, for example, I'm not sure, but there is a limit for it, right up to that limit. Then we have description, description one for example, description too. And let's add more description, description three. For description for example, you can add up to four descriptions, only k. But because I didn't write description, you see it's not. Marking it as very good. And also as you can see here, it is showing us the example, how it will look. For example, at line one, create this high-quality stuff and so on. This is on mobile view and on desktop, and that's it. We just created a responsive add and then you are done. Let me just add a URL. For example, PAT.com and store t-shirts. Save the ad. So as you can see here it is, It is ready and when you run this ad, it will start to use machine learning to show different types of ads, different type of combinations. And later in the overview, it will show you, for example, which one is the best one from this group. This way, not only you can create the best possible AD, but also you will learn a lot of different tips along the way when you are creating a responsive at, okay. As I mentioned it before, it is exactly the same for other types like display ad. And you, all you have to do is to select a campaign, go to ads extensions, and click on this plus create responsive advocate. That's all you have to do. So again, if you have any question about it, write it down for me and quickly Let's take a look at the audience part before we go to the next lecture. So here we are. Let me see. Audience Manager. I forgot to mention it before. So let's say you want to do marketing, show ads to people who already visited your website. You have to come here, audience lists, create, click on this Plus, for example, here they have, there are different versions. Website visitors, app users, YouTube users costs, customer list. If you have at least you can upload it here. And the combination. So for example, I'm going to click on website visitors. So here write down the name, for example, 80 visitors. This is just for yourself to remember. Visitors of a page match any rule group here. A visited page must match every rule in this group URL contains that. For example, let me take this URL here and write it down J. And then initial size include people from the past 30 days, membership, duration 30 days and direct and description. You can add a description for it. And when you're done, click on Create Audience, and that's it. So now you have created the audience. But when you click on it, as you can see, there is no information. That is why it is not connected to our websites. So how you can do it? Here, we have Audience Insights and Source click. If you click on Audience Insights, again, it will show you that you need to add a source tweets. So you can either click here or click on Audience source. So from someplace you have to target and track people. The first one is Google Ads tag, Google Analytics, google Play, and so on YouTube. So the first one, I'm going to set it up google ads tag. So setup the tag. And here we have two option only collect general website visits. So I'm going to click on this one. The other one is about some specific page of our website. Here, there are some advanced options which we will not talk about it right now I'm going to click on Save and Continue. And here there are several options. For example, e-mail the tag, install the tag yourself, or use Google Tag Manager. So if you have access to your codes or if it is a WordPress, you can just click on this one and select the tag, select the code that is written here, and paste it on every page of your website, for example, you can put it in the head tag of every page or in the header or footer, so you can have it on all of your pages. This way. Google ads will track all the people who visited your website. And again later you can target these people and show them different kinds of ads. So that was all about this lecture. If you have any question, don't forget to write it for me. And if you're ready, let's go for the next part.