Instagram Marketing For Businesses and E-Commerce

1. Introduction to instagram marketing: Hey there, welcome to this Instagram marketing course. I'm puja. And in this course, first of all, we will cover the mindset behind Instagram marketing. Then we will learn more about how we can create a winning page. A winning business pays on Instagram. And after that, we will learn more about different and advanced Instagram marketing is certain edges. Then we will learn more about story marketing, live streaming, and how we can use live streaming to grow our page. And finally, you will have highlights. This course is for beginners and intermediate. But still if you are advanced in insert your marketing, you will be able to learn a lot of different useful stuff along the way. I designed this course for people who want to use Instagram to grow their business, to create a page for their business, grow that Instagram page, and finally, be able to sell their product online. And finally, by the end, you will be able to start your own business page, grow your Instagram page using advanced Instagram marketing, assert disease. And hopefully you will be able to increase your sales using Instagram marketing. I'm puja, and this is my Instagram marketing, mass surplus. 2. Instagram Marketing mindset: Welcome to Instagram marketing. In this section, we'll mostly focus on the first fundamental steps of creating a very compelling, a successful Instagram page. Then we'll focus in at different marketing strategies and some other tactics. Beside that, the K. But right now before we begin, before we start to talk about anything fundamental about Instagram, I want to talk about some of the, some of the important mindset connected to Instagram marketing. And not only is the girl marketing, we can say it is mostly connected to social media marketing. So the thing is that most people, the thing that I'm telling you, I saw this mistake even done by some marketers out there. Day job is literally just doing Instagram marketing and they make this mistake. So do not forget that we are here to grow a business. It can be our business, it can be someone else's business, or we are working as an affiliate, which again, more or less it's our own business. But anyway, remember what the goal is here, okay, so here let's say we are in Instagram. Instagram marketing. The goal of doing Instagram marketing for any kind of business is that there is a traffic K. And you want to drive that from, for example, is you want to drive that to your source. And from here, you wanna make money. So this is the main goal here. Most people, most marketers, they're confuse k, They all the chairman is the number of life. This is wrong. Okay. I don't I'm not saying that it doesn't matter. But if this is all you're looking after, its not going to work for you, okay. Because our goal here is to drive traffic towards the store and make some money out of it. Now, I really do believe that. I really believe that if you have, for example, one hundred, ten hundred followers, but they're real targeted followers. And they're interested in your product or your service. That worth a hell of a lot more comparing to, let's say, having 100 thousand random followers who just from time to time may be they come and visit your page and maybe they give a light and so on k. So most people, especially when you want to start insecure marketing right at the beginning, you want to create a page and start your own business or someone else's business. The beginning is very tough, okay? You don't feel good about it, okay, that are only, for example, 20 followers, it's not good, it's not, it's not getting anywhere, okay. But don't worry about that. What I am going to teach you is going to help you in all of these situations. So k is going to help you get your, for example, first 101st, 101st, 10 thousand and much more followers. Ok, so don't worry about that. Focus on the goal here. If it is about business, we're talking about making money. So don't make mistakes at all, right? Oh, I have, for example, 100 likes. I get this message sometimes a somewhat send me a message on Instagram that alright, you're teaching Instagram marketing. Why your Instagram is not, for example, getting this much like, okay, I understand that. But first of all, the art different situations. And beside that, my focus, my goal of using Instagram is not just to have, for example, 2 thousand likes on my poster, gay. There are other things. I'm not saying that the number of likes or comments doesn't matter at all. It's matters, but it's not the goal here. Ok, so don't make this mistake that all right, my goal here is to just increase the number of life. I have seen this a lot in Marketers day. They want to convince someone, okay, luck. We get this much life, okay, we get this much engagement. That's good, but that's not the goal here. That's not the main thing. Okay, so before we begin, I just wanted to clear that out. So we start with the right mindset and learn more about Instagram marketing. Okay, so that was all. And if you're ready, let's start our first section on Instagram marketing. 3. Winning page intro: So as I said in the previous lecture, before we begin, before we sought to do Instagram marketing. Before we apply some marketing strategies, we need to have a good foundation. So right now, during this and the next couple of lectures, we are going to focus on the foundation of insulin marketing, which is your Instagram page. Say, this is important and there are different features here, which for each of them will have a separate lecture. For example, your name or your, let's say username matters a lot. Again, the image, the bio, most people's lack here. I'm going to tell you a lot about bio. How to Write derived biofuel you're pays that increase the number of followers, attract more people. So you can then target, drive that traffic toward another landing page, which is important. And the call to actions, gay, the analytics, and a lot of other things. So doing this, a couple of these couple of lectures, I think it's about 6-7 lectures. We're mostly focused just on building a great Instagram page j. So if in any of these areas listen, see if I missed anything. For example, page seem the landing page and call to action. This is important. If you are perfect at all of these areas, you can skip the next couple of lectures. But if in any of these areas you latch a little bit, you can just watch that lecture and continue with the rest of it, the case. So that was all for the introduction of having a winning Instagram page. And if you're ready, let's start with the first lecture in this topic, which is the name and the Droid name and the right username. Most people make mistakes selecting the name. Okay, so that was all. And let us start our first lecture here. 4. Name and username: Alright, so in this part we are going to talk about Name and username, how we can select the right name and username. So if it is about your business, there are different categories. You can create a page for your business or you can make yourself as a brand. And like what I did, and use your own page as a public page, as a business page. Okay. There are two. I am going to show it to you as we go forward. But anyway, when you want to select a, let's talk about username first, okay? So when you want to select a username, there are a couple of factors that you need to consider. Now selecting a username, it's, I understand that S like selecting a domain for your website. Again, it's if someone already took it, you cannot take that username again, k. So that will make our work a little bit more difficult, but still there are different ways to fix them. For example, Let's say you want a name, you want to select a name, for example, on my own Instagram page, my username is p, u, y, a, T, i, k. So one of the things that matters here, first of all, people know me in all different platforms with this same name. Okay? So right now I'm gonna tell you why I selected and how I decided that this is a good name, okay, so first of all, when you are selecting a username, pay attention that you, if you can select the same username on all other platforms on Facebook, on Pinterest, on YouTube. For example, my, my website is the same thing with.com. It's exactly the same thing with.com. So it will make them work for people easier to find me in different places. Gay, this is one of the part that you need to pay attention. So when you want to select a good username, select something that you can, more or less employees in all other areas, in all other platforms. Now I can understand that on some platforms, the name that you want is already taken. You can make some tweaks, but don't go further than that. Gave. For example, let's say that this name was taken already on Instagram. What I could do, for example, puja is my name and this is the short version of my last name. So I can use a dot or underlying here to fix these things. Okay, so you can play with the name a little bit to come up with some new names that works for you. But there are a couple of things that matters a lot and Enough. Write them down here. Number one is that it must be short. It must be short. I have seen a lot of different usernames. You cannot read that. First of all, it's, for example, 34 wars, one after each other, without any space or without any doubts or without any underlines. It make it so hard to understand what this username is a key people cannot remember that gay. So the shorter, the better. That's one of the rules that you have to follow. The next one is that it must be. It must be understandable. Gay, don't use confusing or complicated words, Gate or something that he came up with. Try to use, to try to come up with some words that are working together. For example, if it is for a business, if, for example, it's as if you search, you will see it. For example, an Instagram, we have nike dot for example, you or other areas, ok, so you can be innovative, come up with some, for example, this way. This is telling us that this is the page of Nike, but only for the United States again. So if the business is local, you can take advantage of adding a couple of letters at the end or at the beginning. Usually at the end is much better to your username to make it more understandable. Okay, so these are the two main things that you need to pay attention when you want to select a user name, OK. The name must be connected to your business. It must be the name of your brand or if it is your name, but it is very likely like mine, we can make it shorter. For example, my name as puja and my last name is et MOD rod. So it's much longer and if I want to write it as it will be, three wars have their each other. So I just simplified my lastName into three letters, ETI. Okay. Everybody can understand that. Everybody can remember that because in total it is, it doesn't have a lot of letters inside it people can remember anyway. So this was just an example, k. You have to be innovative and come up with a solution to fix the problem that the username that you want is already taken. That was for username. Now let's talk about Name. One. There are a couple of things that matter here. When people search on Instagram. There are different factors that will cause the search engine to show your page to them. One of them is username, the other one is name, and there are other factors as well. But let's right now just focus on these two. For example, my page, let's say it's about marketing, self-development, business courses and so on, k. So I cannot add all of these inside. A simple, a short using, Okay, so I used my brand, my own name, which is Pooja. At that I'm using everywhere else. I have used death. But for the name here, hands are open now. You have more space to play with it. There is no that this name is already taken. It doesn't exist a k, you can select anything that you want. So for example, in my situation, my names is I have separated my name and last name, but I also added two other words that somehow explain who am I and also have some effects on the search engine K. I have added marketing expert. I'm not sure if you can see it there, hope you can. But anyway, marketing experts, so if someone come to my page, first of all, they will understand that array. This is me and I'm, I'm a guy that do things about marketing, k-th marketing do marketing and so on. And the marketing keyword itself will have positive effect uncertainty. So if someone searches about marketing, I have some chances to show up, depending There are a lot of other factors as well. But if I don't have this, use this word here in my name, a 100% I, I won't be visible there K. So you have to pay attention to these things. So first, it must be short, is must be understandable both name and username, and also it has some search engine efforts. So pay attention to that, select some keywords and put it in your name that works in the favor of doing a successful marketing for your page. Okay, so more or less that was all I wanted to talk about. Instagram name and username. Just a second. Let me check if I see if I missed anything. And for those of you who are very new to Instagram, I just mentioned this very quickly. If you want to change your name and username, if you pay attention when you are in your own Instagram account. Under the biography part, you see there are a couple of buttons. Edit profile promotion inside emit. So click on edit profile. And here it is. You see this is my website, it has my name. The first thing is my name dense is user named and website then Bio and there are slough them. Okay, so this is how you can this is how you can change or select a new name or use n-m. Okay, so that was all for this part. And under next part, let's talk about the profile picture, which is important, but most people select the wrong image and it will have a negative effect on their marketing K. So that was all for this part. And if you're ready, let's go for the next one. 5. Profile picture rules: Alright, so we'll come to the next lecture where we are going to talk about our profile, picture or image. Okay, so there are a couple of factors that matters a lot when you want to select the right image for your profile. Now let's say if your business is, if your business is a brand as a company, K, if it is a if it is a company, now your image must be the logo of your company. Ok, so the image must be theirs, logos. Why I'm saying this? First of all, you should know that the image, the profile picture, is the identity of that, of that profile K. So people will see your profile picture very small gate. They will see that an immediately before they read the name and the username, they understand that this page is for that company or this company or that person or this person j. So it is very important to select the right profile picture, okay, so if there's a company, it should be a logo. Now, let's say this is the image K. Now a lot of people, for example, they have some shape like this as a logo lets say. And underneath it, three lines of text when they put something like this here. Now the thing is that they, people usually see the sign, they see their logo, but these tastes are not readable. Okay, so avoid writing small texts on your profile picture because nobody can see it. Your profile picture must be only an only your logo. Okay. Very simple, very clear, understandable. He same as before. And so don't forget, avoid. That takes small taste. Some people put others fluffier around it. I didn't know. Avoid details. Gay as as much as you can. Avoid details and only put the identity of your business located in a moment. We will take a look at couple of examples on Instagram as well. But if your Instagram page is a person's gay, now, the profile picture should be that person, but some people make mistakes. They put small images of themselves or they're doing something. The image, for example, is from their vase up. And it's hard to recognize these people on. For example, it's hard to recognize these pages by just looking at the image case, so you need to read about it in detail here. Who is this? Okay. For example, him okay. He changed and he put a photo like this and I don't recognize him again. So for person if it is a person just around the head, the face is important. So I'm going to write down Faith. So if it is the profile picture, this is the guy. And like this, okay, like that, if you pay attention to most successful pages out there, either it is a simple logo and removed through this bluff, or it's just a face k. If your image has a lot of details, it's not going to work. So let's take a look at couple of examples. On Instagram. I start the recording k, so as against it isn't my own page. Okay. So I have used color, that background. That color will remind people that already this is Priyanka. If they have seen this picture once, it will, sits in their mind. And it is also my face. Now you can focus more, you can, you can play with it a little, but don't put your software is smaller. So let's go to some other pages or other people that I follow here, for example, you see, this is Dan Locke, for example. It's only his face, as you can see here. You can see here it's only his face. Let's go for example, Gary Vee, You see, it's only his face. This one is more or less his face and I'm for lower, but that's same as mine. For example, grant cargo. You see now drag is also more because we'll want to parts of his identity is his buddy. But anyway, and Kevin Hart, more or less, for example, this is, I don't suggest it as a good image. It's not very easily recognizable. And for example, the background and the image itself, it's a little bit dark, it's hard to recognize. But if the background was a light color, it would be interviewed better. But anyway, I'm just pointing out, for example, these ones we see, the entrepreneur, you see it's just a logo symbol, logo without a lot of details. But for example, this one here, you see it's a logo and in the middle of the logo there is a text which is a bit hard to read, but it's there. Ok, so I suggest you to avoid these details. It's, it makes your work much easier. Mark Zuckerberg, Richard Branson, Russell Bronson, C, as this face. And Robert herds of it. It's his face, Gei Tai locals, my mentor as his face. And it goes on k. So all you need to do is to just pay attention to what I have mentioned, the features that I mentioned, and you will be good to go. Okay, so more or less that was all for this lecture and the next part, I'm going to talk about the biography there or how to write a compelling biography, what features we need to use and what steps we need to follow to write the right BIO. Okay, so that was all for this lecture. And if you are ready for the next one. 6. Compelling bio part 1: Alright, so welcome to the next part where we are going to talk about writing a good biography for our Instagram page. Okay, so I'm going to go to the next page. So what are the factors that make good biography for our page, for our Instagram? Now, this, these biographies are different. On Instagram, you should follow some other strategies on Facebook, on LinkedIn, on Pinterest, you should follow others so they can be closed, but you need to make some changes. Anyway, let's talk about the factors so same as before. Usually these titles matters almost a river, but I'm going to repeat it because I have been teaching Instagram marketing for couple of years now and is still, I see a lot of people from my law students that make this mistake. So I need to repeat this because it is important. So the biography must be short and the notice of it, understandable, K, short and understandable. Now I have seen this a lot that people send Sama students send me there, for example, Instagram. And they asked me if you get a chance, take a look at it and let me know what's wrong with it. Now I cannot do this for everybody, but sometimes I get the chance I have short time to spend and I take a look at these Instagram pages on some, most of the time I see that. This is for example, let's say day. This is a profile, is, is the name. And here at the top they have the username and here is the part that they have to write about the biography and this is their website. And so the biography part is like this. Ok. Couple of lines. Yes, there is a limit here, but line after line after line. Okay. And all of them, right until the end. This is not writing short and understandable. This is writing little hind and not understandable. Kay? So pay attention to this part. Now, after I'm ice mentioned these features or these factors that you need to follow. Then we'll take a look at couple of pages on Instagram and, and together we will analyze them, kay? So anyway, the first one is, it should be short and understandable. Let's go for the next one is this first. Second, the page must explain what the biomass explained, what this page is about. It is extremely important. When someone looks at your biography and read those couple of wars. They must immediately understand that your page is about, for example, food, or it's about dogs, or it's about marketing, or it's about such development or et cetera. Ok, they must immediately understand it. And it will tell you how you can design a better biography to deliver this message. Okay, so let's take a look at the rest of them and talked about them altogether. So what this page is about, it should explain why user's shoes follow the page day, why users should follow. And finally, the calls to actions. The call-to-action gate, you have to design a biography that follows all of these things k. So the second one is that it should explain this one and this one and desktop, okay? And the last thing that they need to follow is to use emojis. Why? Because people understand better when they see something visual. Now let's talk about, we talked about the first of all, let's talk about the rest of So what this page is about. So you should use couple of words right at the beginning. So before we had something like this changes. So right at the beginning, mentioned couple of wars. It can be a sentence but not lying sentence, maybe four or five word sentence, that when someone reads this, immediately understand that this page is about marketing. This phase is about business, this space is about food. Kay? So that's about this one. Okay, let's talk about the next why users should follow you. Now. The next line, it's better to mention something that include a reward for your followers, K. So this is the next line. One or two or three words, short sentence or a couple of words that explain that. For example, if you follow this page, it should deliver this message. If you follow this page, you will learn this or you may get this, or we have a lot of giveaways, you may when something like this again. So I will show some examples to you in a moment. So it should give a reason to people why they should follow you. Okay? Yeah, the page is good, okay, to have a nice posts. Good images your active, but they need more push here, ok, now you may say that, All right, I have seen a lot of biographies. They don't have anything like this here. Yes. A lot of people don't put something like this as a reward. There is something that pushed them toward following. But imagine if they had something like this. They were, they could grab more attention. Okay, they could, they could have had more followers, right? So you may see a lot of pages out there that they're not following the same stuff here. And they are a little bit successful. But notice that if they did, they would have been more successful. So let's talk about the next one which is call-to-action. Now, as I said here, there is the website, the link, the place that you want to drive the traffic to. Now, here the last line, you should talk about something that push people to our clicking on this link j. Now this is the part that we need to be powerful. You need to put your strength PER unit to talk about something valuable for people. It needs to be something valuable. For example, how I made this much money. You see these kind of messages a lot, okay, but how I made this much money using Instagram for foreign Instagram marketing page. It's interesting, right? Okay, how does government this much money using Instagram, I'm going to want to learn it. Or how I lost, for example, ten kilogram in, let's say ten weeks for example. Okay? Okay, that's interesting. I like to do that as well. For example, Boom, clicking on the link, ok, so you need the call to action. And finally, emojis case. And I suggest you put the emojis right at the beginning of each sentence. Or if you have different wars like mine, which I'm going to show you in a moment with images at the beginning of it. Each of them. Why? As I said, people understand better visually from their eyes. Okay, yes, reading is visual too, but this is like an image. Okay. They understand the image much better, much faster. Okay? So if your pages about cooking right at the beginning, if you just put a k here or some type of food, people immediately understand that this phases are both food gay in seconds. Now some people make this mistake instead of one at the beginning of each line days. Like this, emojis k, a line of emojis. Don't do this as well. K, It makes it complicated. It's like the same thing here, j in each of these images, you see at the beginning of each line, I said Put one emoji, meaning that this emoji has this much wards to talk about. But when you put a lot of images like this right at the beginning or anywhere else. It's that each of them has a line. It's like a paragraph right at the beginning. Gaze. So pay attention to these things as well. Let's take a look at Instagram itself and see what we can find there. So. 7. Compelling bio part 2: Go back to Instagram and then they started recording. Alright, so here we are in my Instagram and let's just quickly take a look at my own buyer and then go to some other pages. So entrepreneur, author, marketer. So the first line, If someone take a look at it, they understand who am I and usually what I am doing k. So I'm, I create some stuff. I marketer, I'm an entrepreneur, okay. It's completely clear and at the beginning of each of them there is an emoji. It's short, understandable. Then on the next line, I have removed the revoir hearth gay. Later I will add it. Or Usually when I have a marketing strategy for some specific product, I will add that. And when I don't have that marketing is searches yet, for example, at the moment I don't have it, I take it down, but anyway, you should consider it a will go to different pages. We may find some there. Okay. So the next line, which is my call to action, is that join 230 thousand other students on my marketing courses K, which means that 230 thousand students are already on my courses. And you can join them by clicking on this, for example, link. And as you can see here, I have put the images of clicking here k, pointing out these matters. Okay? This, these images make it easier to understand. So use them correctly. And then I had, and then I have my link. So let's go to my followers and let's take a look at some of them. For example, Tai Lopez. Now the ties. And you see if you write a lot, not all of them will be visible. So if you write a lot of things, you see there is a More button here. If you write, a lot of parts of your BIO will be hidden and people must click on it. And the less clique, the better. So I'm going to click on it. So the first line, I give away cash cars, laptops, 4751, so far, ten cars and so on. So this is the reward that I was talking about right at the beginning. You don't easily understand what this guy does, but you can, under, you can see the revived again, this is the reward. Or why should follow this guy, get this cool guy? Maybe I can learn a lot of things. There are a lot of posterior. But besides that, I may Vin something here. This is the additional reward that he's talking about right at the beginning. Then he started to talk about himself, investor philanthropies, men's. Okay. So immediately when you read these three letters, you understand that? Then? And the next line, read one book a day. Okay, it's impressive. Reading one book a day, it's very difficult. And then 10 million predicts that these are different cognitive biases. If you know, for example, co-marketing cognitive biases, these, this one, for example, the ten million, ten Hz is social proof, meaning that I am a popular guy, that 10 million people watched my TEDx talk medium. Ok. So then he has a call-to-action click here. But the contraction is not very clear that why I should click here, what is it about? But anyway, Tai Lopez.com slash books. When you see the URL yourself, you will more or less understand that he's directing you to a page that probably includes some books. Anyway. This is one example. Let's go to Russell Brunson. So helping over 100 thousand plus build their business online. New York Times best-seller, author, co-founder of click funnels. So immediately you understand that this page j, it's about the guy who created this product and it's about online businesses. Gay, you, when you read it more or less you understand it. There aren't enough emojis. And I suggest you put the images right at the beginning of each line. Because the first thing that the IC is, the beginning of the sentence, not the ending of the sentence again. So it makes it easier anyway, this is one example, but in this example, as you can see, there is no call to action and there is no revolved why I should follow this page. But mostly it's a biography. It has only one of the things which we talked about. Let's go to for example, Dan Lok and Gary we gain. So Dan like right at the beginning, CEO, investor, mentor, immediately you understand who is this guy? Then? 1.7 plus billion Social Media views gay. So it's taught, again, it's social proof that I'm a popular guy and trust the Bible that 1.7 billion social UI had on different platforms. Grab your free copy of unlucky by clicking down k. It is very clear, very understandable. And it doesn't have the revolved part, but it has the bio, Who am I and what this page is about and also the call to action part. And the call to action is very clear and it's a great example. Grab your fre, freezing caps. Cap, capital letters, copy of unlucky. You can now you may not know that what is unlike it. Is it a book is as the program is, it's something. But anyway, when you click on that link, you will understand. So there's a little bit curiosity there. It's not bad to have the curiosity anyway. It's, it was a great example. Let's go to guarantee. And that would be all. So on Gary Vee page, we have the first line is investor on Facebook or Snapchat, Twitter and so on. The next line is CEO of vein or media. So I can click on it and go to Rainer media. And the next one, winner sports. So he's the CEO of these two companies. It's good. He's driving, you see, he's driving traffic from his page to his businesses gates. So is a smart you can do that as well. Then there is another call to action takes me. Of course, probably he will not respond himself because he has 8 million followers. If you want to respond himself, he couldn't do that. He has a lot of team members who can help him. And then the final call to action tune into my daily podcasts. Okay, so it's just a great call to action and there are a lot of rewards here. For example, I can learn from this guy every single day he has a daily podcasts. Okay. And I understand who this guy who is, he is the CEO, he's an entrepreneur and he's an investor in a lot of great companies. So he has, he must have a lot of good things to talk about, right? So immediately by taking a look at couple of words, short biography and ISI, the, the icons there, emojis are right at the beginning of each line is very clear, understandable K. So this is how you should do it. So let me turn us off. This is how you should do it. Hey, it's not that complicated. All you need to do is to go out there, take a look at couple of pages. It takes how long it took for us to take a look at four or five pages, right? I spent some time practice and design something good that works for your business. So that was all for this lecture. Let me see what do we have next? And the next part we have, I'm going to explain more about call-to-action and the landing page after that. So when people click on the call-to-action, what's going to happen after that? Okay. So I'm gonna talk about that. And if you're ready, let's go for the next one. 8. CTA and landing linktree: So as I mentioned in a previous part in this lecture, we are going to talk about the call to action and the landing page a little bit. I'm not going to get very deep into it because in the whole system of e-commerce, we will learn more about it. But right now I just want to pay. I just want to mention couple of stuff. Okay, so well, when you put a call to action, for example, this is the bios. And in here, there is the landing page, the address, the website address that you want to put here. Now, you can put one landing page here and direct people to it, for example, like the one that I'm not sure it was Gary V, or it was, for example, Gary we said joined my podcasts and arrow to the link. Dan Locke mentioned that get your free e-book, okay, there is a link, you click on it from here you will go to a website's probably that it may take your emails and then give you the, for example, the both k and so on. But couple of years ago when I was teaching Instagram, not everybody had the ability to create a good landing page back then. So there was a great tool that could give you this ability to drive your traffic toward multiple sources. So there is a website you can do this yourself. If you know how to design a landing page, how to design a website, you can do it yourself or you can use these kind of tools. There's a tool name, link trees, just search system on Google or as you can see, the address below. And then you go there, you can sign up, you can create your own a landing page with different designs and they're in the landing page, for example, you can have the page like this. This is your emails that you are. For example here j, not very nice. So here you can have, for example, Facebook. You can have YouTube. You can have, are the links as well. And people can go and click on each of them where they want to go. So I suggest this for when you do not have any specific call to action king in your mind and all right. I want to drive this traffic from Instagram to specifically to this page. Don't have something in your mind like this. It's not bad, okay? It's okay. You can create this yourself if you know how to use WordPress. You can create or how to design a website. You can create something like this. Very easy in couple of minutes, okay? Anyway, it's not a bad idea. If you don't, again, I'm repeating myself. If you don't have any strategy right now in your mind that the write from here, I want to drive traffic to somewhere else and then what I want to do with them, I don't know if you don't have this strategy in your mind, this is not a bad idea, okay? So you can go to this website, create your profile, and then have multiple links on your bio page. For example, it's not having multiple links on the bio pays people still have to click on this link, then they will see these different links. Anyway, it's useful. It is working very good, especially on, let's say, tiktaalik. It's the same thing. Usually people can click on a link and then people have, for example, length three. There are lots of other softer. So it's not that bad to use it. But anyway, if you haven't a strategy, for example, like download, get your free e-book foot and downloaded. Click here, go to a page captured they emails, direct them to another phenyl and so on. That one is a 100 times, much better. But if you don't have it, this is okay as well. Okay. So I wanted to mention this right here before we go for war. And, and the next part I'm going to talk about the page theme, which if you don't have it, it's not that bad, but having it, it's effective and it has a lot of positive effect on followers and viewers. Okay, so that was all for this lecture. And if you're ready, let's go for the next one. 9. Page theme: All right, so in this part I want to talk about something that can be helpful. Now I'm going to talk about it with details where and when it will be helpful. So it is page themes, k cell. What? First of all, what do I mean by page themes? So when you're designing your pays, let's say this is your Instagram. You have a lot of images, and so on. And here you have your own image. So when the users come to this pace for the first time, when they see this page. If there is a harmony, if there is some theme that connects all of these designs, all of these post, all of these images together. It's much, much better. It's a better feeling. Again, usually users like it more. But remember the not sacrifice, do not sacrifice uploading posts do not sacrifice consistency of having a lot of posts and stories on your page because of having the harmony and they seem gate, Having a theme, it's good. But when you can, when you have the chance, if it is very hard for you, if it is tough for you, if you can't do it, if you don't have the time to design the pages with the theme, forget about it. But if you have the time, design all of these posts, stories, profile, picture with the same thing. Now what do we mean by theme? The theme. The elements that play a major role in having a connected theme are, for example, color, gay. Are, for example, fantasize the composition of your page, of your post design, for example. It is mostly about design, for example, filter. Okay? So let's talk about the four colors, okay, you can use one or two specific colors in all of your posts and all of your, for example, your profile picture, all of your stories and so on. For example, on my page I have, I have some main colors from my business that I use it almost everywhere on my website, on my profile picture, on my highlights and so on. Some kind of between red and purple and blue combination of these colors. And the font usually select one or two main font and just work with them. The composition. For example, a couple of years ago, I gave a PDF file to my students that it was a theme. It was a composition prepared for Photoshop, for designing a poster. Now, it was something like this, I'm sorry. Something like this. And here it was the website or the logo or the name of the business. Here it was the name post, whatever it was. It was, for example, in white and black. So you can upload it the way you want it and the filters will Instagram has a lot of filters. You can just select one of the filters and upload all of your posts through that filter. When you do something like this, when people come to see your page for the first time, they feel much better, okay? For example, Fishers is something simple. You can do it all at time k, It's easy, right? You can do this all the time. For example, let me just quickly show you this page here. So let me just turn on the recording here. So here we are. Let's go to my follower followings. Okay, this guy here, okay? So he has more or less some kind of blue collar, gay, blue and pink colour. But in most of his, For example, posts you see it's black wife, that blue color. Most of his posts to see that, that theme j. So when you come to a page like this, more or less, you will understand that there is a connection, there is a harmony between all of these posts. And it feels much better to follow a, a page which all of this works together rather than follow a page which has many builder, you don't understand everything. It's so crowded, it's so complicated and you cannot understand it again, so turn it off. So this is what I wanted to mention here as a page thing. If you can follow this rule is great. But if he cannot follow it, if you don't have the resources, so skip it, but it's for later. But keep it in your mind that having a theme, it's much better case. So that was also at this part and the next part. Let's talk about the business page. For those of you who don't know what is a face, what is an Instagram business pays? Why we need to have an Instagram business page and how important it is, what are the features and so on. If you know these things, you can skip the next lecture. If you don't know how to convert your page to business and what are the benefits. Then watch the next lecture. 10. Professional account: Alright, so here we are on the next lecture. And in this part we are going to talk about Instagram business space. Now, some of you may are familiar with business pages in a moment, I'm going to show it to you. So let me just start there according. So here I am in my Instagram page. And as you can see, comparing to e1, for example, personal page, it has a lot of other stuff. For example, right in the middle of the screen I have promotion, I have insights. Okay? So when your page is business, then you have a lot of room to play with the slough. You can create ads. If it's not business, you cannot create ads. It will give you insights about your pace. For example, I can click on insights here. And it will tell me how, for example, my stories are going on, how many people saw them and how was the reaction, for example, there are a lot of stuff here, okay, a lot of esophageal which later about insights we will talk more about. But for example, promotions. We have it here. So it is something important and necessary. Okay, I'm not gonna get into how exactly you should do. It is pretty simple. All you need to go to the settings, for example, this is one of my other pages here, and this one is not a business page. And as you can see, I don't have anything here. There is no I only have edit profile. There is no insights, there is no promotions. And let's say if I want to make this one a business space, I have to go to settings and let's go to account. And here at the bottom of the screen is Cs is written switch to professional account, okay, before it was business account. Now they changed the name to professional icons. Later maybe right now that you are watching the put some other name for it and it will explain what's going to happen and what you will get. For example, get a free professional icons. Learn about your followers, which is the analogies. Then reach more people with running ads and gets a new contact options like for example, e-mail you saw on my pays you had email, you can have direction if their Instagram page is for local businesses, is if it is for a restaurant or a coffee shop, something like that, which has an address and people can come there. You can give the direction the address there and so on. So you can click on continue and just follow up with this step. It's pretty easy. I'm not gonna get into it because from time to time they change it, but it is obvious what you have to do here. Okay, so that was all I wanted to share about the having professional in second and paste, they changed the name, they usually do that. So remember this, what we learn here, the concept is the same as this structure is the same, but from time to time, instagram, facebook, or other platforms D change some names. They move, for example, right now this here, then they move it, they put it somewhere else. For example, the insight button you saw it was right in the middle of the screen before it was in the setting, sometime before that it was somewhere else. They move this to find the right, the good spots for either k. So if right now you go to your Instagram instead of professional icon day roads, for example, you're not hero icons. Don't don't panic. It's the same thing usually. Okay. So they just from time to time, they changed the name, they changed the place. Place, but the main thing remains the same. Okay, so that was a whole for this part. And we talked about the theme, we talked about the business page and more or less that was all about creating good and successful business Instagram page. Okay, so that was all about building the PE. And the next part, let's a little talk about the followers. Let's know them a little bit better. And then we will start with marketing strategies for Instagram. Okay, so that was all I wanted to share in this part. And if you're ready, let's go for the next lecture. 11. Know your PF: All right, everybody, welcome to the next lecture. I'm so happy to see you here. And in this part, this one is finished. So let's go for the next one. And this part we are going to talk about knowing our potential Father's Day. Next paper. So before we do any kind of marketing in any type of platforms, it is very important to know who is our potential targets, okay? Who are the potential users, customers, subscribers, and so on, okay, you need to have an idea about them and it starts with your self. You need to start to think about it and make a Research Gate. So let's talk about that here. So the potential followers liberated here. Know your potential followers, Okay? This has important potential followers. Now how we can know them? How, what's we need to know about them, okay, so the first thing which matters a lot is age. Now, how old they are? Are they young? Are they between this age range? Are they are they, for example, older for example, let's say usually for my, in my case from Maya students, usually they are from 18 till more or less. 36. I had the, this is the most percentage of Maori students. I have students from, for example, with 14 years old up to 6070 years old j. So we are not talking about all, we're talking about the majority. So you need to have some information about the new you need to for the beginning, you need to do it with a guess. Okay? I'm going to sell, for example, I don't know. I'm going to sell something that only this age range of people usually use. Okay? I'm going to solve this kind of close K. So what kind of, what type of people usually use it? Mostly made majority. So the first thing is the age. Think about that. You can also make a research about it, but at this level it's a little bit difficult. Anyway. This is the age. Now. Very good. They leave. So this location, this is the next things that matters a lot. Some businesses are global like mine, okay? I have students from more than 192 countries out there. So it's global, but most of them, for example, the top countries, I think the first one is United States bit, not sure something round 14 percentage, then it's India with I think 13 or 12 percentage. So you should have, you should, as you go forward in the business and marketing and you should get these information. But anyway, the location matters where they are. Then the next thing is, for example, it can be language. This matters also. Then the next thing which is important is interests, okay? So what do they like? What did they hate? So based on interests, you can find them and you can get to know this that very day are hanging out in Instagram what kind of pages they will follow, okay, which we will talk more about it and the next lecture. So right now, for this part, just bring a piece of paper like me, right down 8's location language, interests, what they like, what they hate. Okay. And another thing that matters a lot you can come up with is that the number five, it's mostly committed to your business and your product. What is their problem? For? What do they need k. So what is this problem? So I'm going to help them to solve. For example, in my case, I am creating marketing courses, meaning people who come to me, people who try to find me and get to my courses are the people who want to learn marketing, OK? So their interests is marketing and I'm going to help them with doing social media marketing, digital marketing, email marketing, and a lot of other things around this area. Ok, so you should know what is the main problem, what that concerns you pay a lot of people have a lot of problems. We are not going to fix all of that, but what is their problem? Connects it. It's connected to your business. Saves connected to your business. This is what I'm talking about here. Okay? So right now, get a piece of paper and write these things. Think about it. If you have other sources. If you have, for example, a Facebook pays with, for example, 11000 followers go there and take a look at the insights there. If you have your Instagram right now, go there, take a look at the insights. Third, it will tell you the agents of people to will tell you from where they are, which countries and which cities, the language, and the interests. Usually it's not going to tell me you have to come up yourself. Okay. So that was all for now, do this task. Then I will see you on the next lecture, which I'm going to tell you what you have to do next, which is related to what you write here. Okay? So that was all about this part. After you write this, I will see you in the next lecture. 12. The list: Alright, so I'm happy to see you here again, and I hope you have done this. You have found the answers of the questions that I wrote here, k. So in this part, I'm going to talk about the list. Now what at least I am referring to? This is important. This is one of the parts that can, that can help you a lot in Instagram marketing. Instagram marketing and Instagram ads. So when you're answering these questions, the interest part, what do they like, Okay? And what kind of pages these people will follow usually. Okay? So when you know something about it, when you have some basic information about your followers, then you can come on Instagram, Go to the search bar to explore part and search for the pages that you think your potential followers will follow them. Ok, so what you have to do now is to, what generally we are going to do in this lecture is to create the list, ok? Now, the first step is to search and find pages connected to your business, okay, the pages that, for example, I'm teaching marketing, there are a lot of marketers out there again. So people who like those pages, probably they may like my page as well. K Probably, for example, people who follow, let's say Gary Vee, Jay, he's posting about what? He's posting about self-development, about starting a business, about making money, about making your life a little bit bitter. It, these things are connected to what I am talking about. So probably people who is following Gary V can be interested in what I am doing and and what I have to offer to them as well. K, This is the part that I want you to pay attention. So right now, what you have to do is to go on Instagram and search for the terms that will, that is connected to your business. For example, for my case, as a said, marketing, let's say you have a cooking business, okay? You, for example, if it's about, let's say cooking food, different recipes and so on. Okay, so what you can do, you can go on Instagram and when you want to search, I think, and the search for when you search about a term, there are a couple of categories. One of them is tough, the other one are accounts. Okay. So next one is, I think if I'm not mistaken, tags or hashtags and location, smart Solomon. Anyway, when you come here, for example, I want to find the different pages about cooking, a common rights cooking. And it starts to guess gay number 123. Then I can, for example, click hashtags, go there from there, find different pages, or a third or ISDA annex, find different pages about it. And what I want to do when I say create the list, create the least of the pages which are doing are more or less the same thing that you want to do. Okay? So create that list when you go to these pages, if they are what you are looking for, follow them. Okay. Why I'm telling you this? Because later you are going to learn a lot from them. Every move that they make can help you. For example, you can take a look at how these designs they post, what type of posts they are, they are uploading. You can learn from that. They're uploading the post like this. They're recording their videos like this. They're using these types of fonts on their designs. Ok? So all of these together can solve a lot of questions that you may face along the way, okay? So why you have to do it yourself? Why you have to face these problems yourself alone, while you can just find the answers with a little research, right? So this is what I'm talking about here. And with the spending maybe one hour, you can find more than 200 pages, 100 pages that are, that they have your potential followers. Later when you keep this list later on, the marketing is certainly is part. We are going to talk about some softer surfaces will require you to have this list, okay, so I keep it short. Create this list, follow these pages. And under next part we are going to start the marketing section, the Instagram marketing strategy section. And then we will get to each section, separate, each marketing services separately. And I'm sure you're going to love it gate, so that was all for this bar. If you're ready, let's go for the next lecture. 13. Intro to IG marketing: So welcome to the next lecture. In this section, we are going to start to talk about marketing strategies. Before we begin with each strategy itself. On the next lecture, I want to show you exactly from which from very you can get traffic to your page. So you can drive that traffic from your pace to your landing page. Okay, so on the next part we're gonna talk about each channels. Then after that, we have around a mature 1011 marketing strategies that will help you to grow your page, drive a lot of traffic to your page, convert them to followers, from them, convert them to subscribers and customers. Okay, so this was just about the introduction to Instagram marketing strategies. See you on and X1. 14. Instagram Traffic sources: So in this part, let's talk about the Instagram traffic sources gate. This is important. Not only in Instagram, in other platforms you must know from very can get the traffic. Then you will work on those channels that have the traffic. Kay, so Let's begin with this diagram. You have this diagram also on the website for the Instagram section. I have put it there you can later, if you don't want to write it now later, you can go there. Go there and take notes from there, or just say the image for yourself on your computer. So Instagram's traffic source. So in general there are five traffic sources. Okay, so let's start with first of them. The first one is your owns. The user's sorry. Page feet was talking about feed and I was writing cage. So the page feed, the first phase that for example, when you open Instagram, the page that the first homepage that you see, the posts from people you have followed. And under tab at the top of the screen you see Instagram stories that pays, that is one of the traffic sources. But there's one thing he then here, if you have, let's say 100 followers, when you upload the posts, it doesn't mean that all of those 100 people will see your posts. Let's say all 100 of them go to Instagram, opened their Instagram app and take a look. I spent some time on their feet page when you uploaded the post, but there is something tricky here, and this is one of the problems with social media marketing. And that is, the application itself will not show the post to 100% of your followers. So if you have, for example, in my case I have 25 thousand follows right now. But when I upload a post, about 203 thousand of them, we'll see the posts. Why? So the reason behind it is because these apps like Instagram, they will show your posts to the people who like what you upload the k. So for example, I may follow you, but every time that you upload a post, I may not look at it. I mean, not leave a comment or a like or when you upload a story, I see her story there, but I'm not going to click on it. I'm going to let it go. When I do such thing for a couple of times. When I after that, when you upload a post incision will not show that post to me because they think I don't like it. So not to annoy me, they don't show it to me Even though that I follow you. Ok, so this is one of the problems. And what marketers do is that they asked their followers to turn on post notifications, ten on post no, t, the station. So to turn on post notifications and amended taken a screenshot to show you where it is. So when there is a post, for example, from a page, again, come down for example here. For example, here there's a pause from Gary Vee and at the top of every post that our tree dots, I'm not gonna, I'm gonna write it here. For example, there is a post. And sorry, here, there are three dots when you click on that tree dots as I'm showing you in this image and just take a screenshot as you can see here. There are, for example, report, Copy, link, share to turn on post notifications. So you should ask or mute. Some people mute you k, not to receive your post or your stories even though that they follow you. So one of the searches here, and I don't want to talk about searches right now, but I'm gonna just talk mentioned it. You should ask followers to turn on post notifications. Okay, so the next part, the next place that can receive traffic is the second one is x floor page. And in Explore page again, I'm going to take an a sequential for you. This secant, This is the Explore page j. You see there are a lot of posterior. These posts show up based on my own taste, the case. So if I go to, for example, 1020 pages in sojourn, we'll analyze that and say, alright, Puja like these kind of posts. So let's show this posterior and usually how you can appear in these Explore page by the taste of people and also having more in gauge meant, okay, so if you post up more engagement, you have better higher chance to appear in the Explore page. Okay, so that was the traffic source number two. Let's go for number three, which is search states under Explorer at the top, you can click and you can search. And there are three areas here. The first one is for the next one is for tags. And the last one is four place. So your post can appear in place on the tags and honor icons K about tags we are gonna talk about in the next couple of lectures because it's very complicated and the, we have some amazing marketing strategy is about this. So I'm gonna go very deep into debt. So let's talk about the next traffic source, which is a name tag. Name tag is usually for local businesses, the k, so you will have a local business. You can, or if, for example, you have a product, you can put this name tag on the box design. Or if you have a local business, you can you can make this and put or printed and put it in your store and so on. Let me just quickly show you can get this when you are on your own Instagram page. Just click on the tree lines at the top. And as you can see here, in this screenshot that I took just now, one of them is QR code. Just click on QR code. And here you can, as you can see, for example, this is from me. As you can see, you can just get this QR code and put it printed or designed it and put it at the places that you want when you have a local business usually helpful there. And today I went to a salon to cut my hair and That's the law, had something like this, but it wasn't a QR code. They designed something like that. As you can see this image here, you see on the table they have some something like a board that this design of their Instagram account, but it wasn't a QR code. Okay. So you can, instead of this, you can put this QR code, which I just show it, show it to you, which we can also usually before Q or could it was it was called name tag. Anyway, it was this is a traffic source number four and the last one is the third party follower. If the third party follower, so this is the last traffic source, which here is also itself. It divide into four different parts, which the first one is Page. Thank gain, K, shout outs, contests, and and certainly follow and fall escape. Don't worry about this. I will talk about all of them in a separate lecture. But anyway, this is the main traffic source in Instagram from very, you can receive these traffic and bring them to your website, your Instagram page, and convert them into followers, sold, feed page, Explore page, search in that counts tags and places, name tag or QR code. Then you write it here. Qr code, okay? And the third party followers, meaning from other pages, you would drive day followers to your page, okay, so you can tag pages, shoutouts, contests and following, followed, and there are some other strategies I will mention as we get them. Okay, so in general, that was all about the diagram of the traffic source. And you can write it down yourself. You can go to the Instagram page, this link, as you can see here, to the page of the documents for Instagram. There are a lot of other things that they wrote here for you guys. If you prefer reading, you can go there, there are some additional information there. So we can take a look at them. And also you can save this diagonal for yourself, just not loaded, right-click on it and save as image on your computer. So that was all for this lecture. And the next part we are going to start with hashtags, which are very important. And one of the major traffic sources, free traffic sources that you can have, which is really helpful if you know how you can, if you know how you should use them. Okay. So that was all for this part. And if you're ready, let's go for the next one. 15. IG hashtags: Welcome to the next lecture where we are going to talk about hashtags. So in this lecture, I'm just going to talk about what hashtags, what we call hashtags, what they are, how we can use them, okay, so we are not going to get deep into it. If you know already how to use hashtags on Instagram marketing, you can skip this lecture. This is for you generally for beginners, i'm just going to explain a little what hashtags are if you are very new to you, to this, this is for you get, so hashtags is assign like this, followed by a text's days, sex, and social media's use this system, the search engine. So you can go in the search part on Instagram and go to the type's part and write down whatever you want. For example, let's say I stayed markets. Then it will jump into another page, which show you a lot of different posts with this tags. So what do I mean a lot of post with this tag, meaning when those pages were uploading those posts, each of them can be from different pages. Okay. For example, when I was uploading one of these posts under E, for example, this is a post. So as you know, when you upload a post, you can write caption about it. Gay, under here, I have written down hashtags, marketing, okay? With writing this keyword, this hashtag, instagram will take this post and put it in the categories of hashtags. Okay, this is how people can come and search, for example, for our sake marketing than they even jump into some, a page like this. And somehow they will find your posterior gay if you have added this tag under it. Now, this happens. This hashtags works on different platforms. It was on YouTube, enforced on Facebook, but it has some small differences. But anyway, on Instagram, this is how it works and this is the main use of its. So one thing under each post, when you are right, uploading a post, under each posts, you can write maximum of 230 hashtags. Okay? But my suggestion is to you is usually don't cross much Simone 29 ski don't cross 291 reason is because when you have a lot of high-stakes like 30 hashtags, Instagram will value your post as low-quality, and usually sometimes they will not allow you to run advertisement on it or it gets lower score later, I will tell you about more about these scores. But anyway, it's hidden, you don't see it. Instagram will analyze your posts and given a score it anyway. You can use my suggestion to you is to use maximum 29 hashtags under your post. One other thing about high-stakes, when you upload the posts are usually do this. I uploaded posts. I write a couple of things about it and maybe call to action and so on. And a close, I upload this and immediately as a comment. Okay, then I upload my hash days, 29 hashtags here. Ok, so y i, y, i suggested to do this as well. The reason is because the caption part would be more clean because a lot of high-stakes you see how it will look gay. There will be a lot. I stays one after each other and it will look a bit spammy. So when users come here, they see your post, they click on view more for the hash, for the caption. They want to read more about the caption. They see the text itself. They don't need to see the hashtags, okay? But you can use mostly you can put it under the post as a caption or commented there, k. So generally this is how you should use hashtags. But the important question here, first of all, is that how this structure works on Instagram, you should know how Instagram will put this post based on the hash stays on the tag section. And then you learn that you should understand how you should select your hashtags to get the most out of it. Now most people think right, it's easy. So my image is black and white. I write hashtag, black-and-white. My images about marketing. I'm going to write hashtag marketing. And they are wondering why the marketing strategies that they're using is not working, why they're not getting any traffic from hashtags, okay? The reason is because there are a lot of tricks and tips hidden there, which you most people have no idea about. If you right there, if you do this right way, if you right there, good setup hashtags according to the page that you have at the moment, according to the number of engagement, according to the number of followers that you have, you get the most out of it. I have uploaded a lot of posts and usually most of them, for example, I get over, sometimes I get over 90% new traffic to my post just from HashSets. Gay, meaning, for example, if 10 thousand people see my post, for example, about 9 thousand of them are not my followers. They're seeing my post for the first time through hashtags and I can convert them if my posture is good, if my pages ready, I can convert some of them, they can convert, for example, from 9 thousand people for I can convert, for example, 500 people to new followers. That's amazing, right? So this is how the system works. And the next lecture I'm going to talk more about the structure of hashtags. So how Instagram will put these posts into the tank section? And when you learn that, on the next lecture after that, we'll talk more about how you should make a research and find the right hashtag for your posts. Okay, so that was all for this lecture, and I will see you in the next one. 16. Hashtag marketing structure: So as I said in the previous lecture in this part, we're gonna talk about the structure of hashtags or tags on Instagram. So let's go for the experience. Okay, so right now I'm going to just show it to you here. Then it will jump on Instagram and take a look at it real time. Okay, so at the beginning I want you to get an idea of how it loads and what is what. And then we'll go there. So when you go to the Explore page at the bottom of the bottom menu of your instagram at the explorer page. Then at the top you can search for something there or we can write the term and search for different words. For example, for example, you can write them award and you can search for accounts, tags and places. Now we're gonna talk about tags and what you will have after that. So when you search for a tag and then click on it and want to see the posts that hashtag. It will get you to a page like this. And right at the top here, we have something like a profile picture. It has some image on it. Later I'm going to tell you what, what images there and how Instagram was selected image. Here, there is the names, names of that tank. For example, when you search for hashtag marketing here to write marketing under it, it will write down the volume of that tag. For example, how many posts uploaded an Instagram with this hashtag? For example, one million, ten million, one hundred and twenty thousand. Okay, it will write down the volume there. Before. Instagram here would suggest some other tags connected. For example, when you search for hashtag marketing here to write down hashtag, digital marketing, social media marketing hashtag, blah, blah, k. So you can click here and jump into those spaces. But right now day to get down. And one thing let me tell you, Instagram will test different things. For example, what I'm showing, what I'm talking about right now. Maybe when you go to insert and we see it's a bit different. It can be different based on your location. For example, when Instagram want to test something, you, they wouldn't just upload. They wouldn't just update the app worldwide. Okay, they just updated, add those new features in some countries they tested and when they are Sure it's okay, then they will upload updated in all other areas. Anyway. The next part here we have two tabs. I think it's taught and then recent. Top and recent. Ok. So when you come normally you are on top. And then here. These are now the first one, which is, for example, like this size is Instagram's. Now their Instagram reels added some time ago to Instagram. And it's more or less something like short, short portrait videos, which are, for example, ten to 12 or 15 seconds videos. And usually most of the time at the top of each tag page, there is one real, so you can upload a lot of wheels tags and you have a good chance heat this part. Depending on the traffic of the volume, depending on the traffic of the tag. Okay. Anyway, when we get there, we'll talking about so it's like this, it's this areas. It's not just one square. So then there are soft m can be videos and or posts. It is very important. Our goal here when you use hashtag is to get to the top part. And in the first nine posts, why I'm saying this? Because when you get here, you may stay here for a couple of months, even years. For example, I uploaded posts or write down high-stake marketing and I have a lot of engagement, how you get there based on the engagement and the time, okay? And for example, you may have 100 comments and all people write down yes, for example, it is good, but it is not considered as high-quality comments. If you have, for example, if your followers write down one sentence like or two sentence like 51020 wars as comments that have some meaning that is more valuable and Instagram value that more. It will bring your post higher, India, the top section. And here it's like a competition. The more engagement, the more high-quality engagement your post has, the higher the you will have more chance to get here, k. So for example, it depends on your other, other competitors, for example, and hashtag marketing. I'm not sure how many. Maybe for example, there are 10 million posts on high-stake marketing. So when I upload a post, I am competing with a lot of pages who? It has a lot of followers more than me, more engagements. So usually when you select these kinds of hashtags, you have less chance to heat here. And in a moment I'm going to show you on the Instagram app itself. The next step is recent. So when you click on recent, you will see the postdoc upload just recently using research today and, and beak hashtags like hashtag marketing. When you upload a post immediately in couple of seconds, just go down. Okay, there are a lot of posts uploads using those high-stakes in each second. So when you upload, for example, oppose with hashtag, I don't know, love. In one or two seconds you are your possible go so much down like for example, number 15, number 200, number 2, thousand K. So usually the Recent tab, depending on the size, the volume of the hashtag. It's not useful, but the top part, it's amazing. So this is the structure that Instagram have built during this, these years for the Type section. And right now we're gonna jump into it and take a look at it. So let me just turn on the recording. So here we are in the Explore page, and at the top I'm going to click on search. And I'm going to write, go to tags and I'm going to write down marketing. So you see under each tag on the each hashtag, it is written down the number of posts it has for exam, high-tech marketing, it wasn't 10 million, it was 45 million posts. Marketing is 32.9 million. Marketing digital, 19 million. Okay, so I'm going to click on hashtag marketing. So as you can see here, top-left side we have the image and inside that we have the stories with that hashtag or forgot to say that we have the stories that include that, that hash segment we get, we have after marketing assertions have Stories section there. I'm going to mention this as well. So you see we have a top section, we have recent section. And as you can see, the first post on the left side is a reals. Then we have different kinds of posts, which not all of them are connected to marketing. But anyway, it exists here. And you see, for example, the first, this one, it has 101,800 light with 16-18 comments. This 1500 likes and was uploaded three hours ago. Ago. Okay. So time also matters this 11 hour ago, this 117 hours ago, this 12 hours ago. 12 hours ago with 5 thousand lives and 19 comments. Trees out 3,700 lives 19 hours ago. Okay, so big, massive or what I usually call it mega hashtags. It is difficult to get there and stay there for a lifetime. And let's go to recent. So this is the look of the recent as you can see right now. Okay, you see that? Just take a look at the posts right now I'm gonna go back and count and you'll see none of these posterior escape. So I'm gonna go back in marketing and resent. Here you see the first one was this red posterior, would read back ground. And in just couple of seconds, you see five other new posts appear here. Now this is actually marketing. If you go to something more competitive, we will upload the postman will be much faster. Okay. So yeah, recent. You see there are guys here, you see it went so down in couple of seconds. So this is why the Recent tab, it's difficult to get benefits from it. But anyway, this is one of the base. So this is how you can use, this is how people will find your post in hashtags. And you see there are some changes in the top part as well. Anyway, this is how it works. Ok, So this is the structure. Then turn off the recording. This is the structure of tags on Instagram. Under next cart, I'm going to explain the structure that we need to use on Tags, how we should design the tags on our post, and what tools we can use to make this process much easier for us, okay, for ourselves. Alright, so that was all for this lecture. And if you, I hope you take some notes, because as we go forward, it gets a little bit complicated. It's better to write some of these tips down. And anyway, if you're already a school for the next lecture. 17. Hashtag research: All right, so welcome to this part. I am so happy that he came all this way here. And I hope you have learned useful ISAF for Instagram marketing. So let's talk about the hashtag structure that can help you a lot in Instagram marketing. The it can, if you follow this structured the right way, you can receive a lot of traffic using these hashtags. So most people, let me tell you what you shouldn't do first, most people, when they want to write hashtags for the post, they just said hashtag, black and white hashtag, love hashtag, blue hashtag, MIT, they select big mega high-stakes for the posts. And they have what like, for example, 11000 followers J. And they're wondering why these tags are not working. You receive no followers or us from these tags K. So the reason is because you should select the tags based on the engagement that you have, based on the number of followers that you have. What I am trying to say here is that, for example, let's say you have, let's make an imaginary case and talking about it. Let's say you have, for example, 1000000 followers. And when you upload a post, let's say you get, for example, usually you get 100 lives. And like, for example, five comments. So this is more or less the status of your page and your engagement, K, the common engagement that you have on your post. So what will happen when you use a hashtag? Let me just show it to you here. Go back to that same page. Yeah, top we have recent image, name and so on. And here we have this one is like this. We have the posts like this. So when you come to this tag, let's say hashtag. And let us just write it here. Hashtag social media. Mar, getting for example, course, hashtag, social media marketing courses. It's a big hashtag probably. Then just quickly take a look at how many, how many posts it has. Social social media marketing course. Even though that it is so line, it has around. 7,200 posts. Okay, so when you use a hashtag like this under your post, which has 7,200 posts inside it. Here, the rest of the posts here has low engagement. For example, this May 1 have, for example, 50 likes getting an upgrade heart here. This May 1 have, for example, 80 lines j. This May 1 have 20 lives, and so on. Okay? When you use a hashtag like this based on this engagement here. And you have this engagement on your own posts, you have a good chance to get to the top part in this hashtag, meaning later. If someone use, if someone searches for social media marketing course hashtag and come to this page. If you have hits here, you are possibly dare, and they click on your post, they come to your page, okay, so you have a good shot here. If you use the right hashtags based on the status of your page, based on the average engagement that you have on your post, okay? And you need to make a research to come up with these hashtag. But there is a tool that is very useful and I'm, in a moment, I'm going to show it to you. But anyway, this is how you should use high-stakes, but this is not all game. So you can use, let's say 29 hydrostatics. And usually you should use, for example, 15 hashtags with, let us just put it here. Low. Competition for you, meaning you have a good chance sitting there gay. Then you should go for five hashtags or had been more, maybe eight or ten. That depends on yourself, but I'm going to just divide it this way with a little bit higher. For example, when you have 100, you can go for, for example, 120 light, 150 likes again, site K lights. Okay, so let's write down medium competition. And five, usually five for higher high competition, okay? And this is 25 by now. And you can go, for example, for four lifestyle. We much higher, not very advanced, big, massive competition like for example, you have 100 likes on average on their posts and you go after hashtags, which has, for example, 20 thousand likes on them. You shouldn't go even after. So you should design the hashtags this way. 15 with low competition, which you have a, you have a very good chance heating them. These will help you to maybe heat here, maybe a little bit hit here. And if you have a very good chance eating all of them, you can this fork and you can heat the higher competition. Hashtags and being a lot of traffic. So the structure should be like this. Now, the tool that I'm going to suggest you to use, I found a couple of days ago by accident actually, but it is a really good I have used it several times, is it was really good. And right now that I am recording, this tool is okay, working fine. But usually after some time, these two either they go out of business day, just stop working. They got buggy with the new Instagram updates. But anyway, if you get to this lecture, depending on when you're watching it. And then you went to this website and you saw it's not working. That's okay. Just on go on Google and search for example, for a term hashtag. For example, a stack or analyzer or generator for Instagram and so on. And there are a lot of tools out there. But anyway, as you can see, this is the address or you can go to my go to the documents for Instagram page. And as you can see here, this is the image of, you can just click on this button or you can go to this link below. And the name of the tool is hashtag stack. Alright, so here we are. As you can see him, you're in high cigarette sec.com. And as you can see it, it gave some explanation here you can go through it. But anyway, here, this is the part that you need to talk about the topic. So for example, right now I can write marketing. And Andre, there's another thing that you need to pay attention. Insert the average number of likes your post receives. So if on average my processive 2000, like I should write 2 thousand, if I get, for example, that's a 150 likes, I should write down 150 likes and when you're ready, when you are done. And also, for example, here at the topics, you can add different topics as well, but you can separate it with a comma. So marketing, online courses train in training. So you can do it this way or you can just go with one topic. And when you're ready, just click on Generate. It will take couple of seconds. And underwrite side, as you can see here, we have a list of about 30 hashtags. And all I have to do is to Click on copy and it will be Click, It will be copied on the clipboard. But if you're not sure with the, for example, if you want to make some changes, you can come down here and here as you consider different columns. So let's look at the first one, for example, the first one at the top you see then 0 to 50 thousand. And I think it's the number of followers, 0 to 50 thousand and excellence 50 to 100, then 100 thousand to 250 thousand and so on. So if my postcard, on average 150 likes, I should start with low competition hashtags, for example, marketing digital. And here as you can see, we have name, we have amount of posts. And the last one, actually, I'm not sure what it is, but anyway, and their amount of plasticity, for example, this one has marketing digitals, has 43 thousand posts inside this. There are strategic and go through them anyway, because my pays, for example, here I wrote down the average likes on my posts or 160. So it means I don't have a lot of engagement, most of the hashtags or selected from the first column, and I can go to the next page by clicking on this arrow. So as you can see the rest of it, some other hashtags or from the second column and little, Only four from the third column and only one. For example, marketing plan is from the fourth column and fifth sixth column. Or a didn't target any hashtags because my posters and have enough engagement to go there. So you can go through it if you don't want a hash, say here, for example, this one, maybe I don't want it to Kansas deselected or you want an, a want to isolate here, you can just select it and it will be added to this list here. For example, if I deselect this one nows is 29 as you can see here. And when you're ready, just click and copy and then you can just paste it under your post as a caption or as a comment. So you can use this tool is pretty easy. And maybe later they just add some new features street. But right now that I'm recording its look like this and it's pretty much easy to use. Okay, so I hope that you have learned the structure and the system behind hashtag marketing and Instagram. I hope that you have learned all of these tips and strategies that will help you too, a rank higher in the tag section and gets, hopefully get to the top part. Okay, so that was all. And right now you can just go to hashtag stack.com and just write some topics there and see how they were such as hashtags to again, I'm repeating myself because this happened over years a lot. I have mentioned tool or a website that it was working at the time, but after three months or after a couple of years, the website is stopped working because of many reasons and the students just send me some messages. Alright, this tool is not working. Do you have any other tool in mind? Usually, if I have any into any new tool, I will update the lecture. If not, just spend some time, go to Google right down. For example, hashtag generator for Instagram. And you will get a lot of tools. You can go through them and test them and see if the works good for you. Okay, so that was all for this lecture. And under next what we're going to talk about another marketing strategy that you can use on Instagram. Okay, so that was all. I hope you have enjoyed it and I will see you on the next one. 18. Follow unfollow: All right, welcome to the next lecture where we are going to talk about the next marketing is certainty that we'll use to grab the attention of our potential follower. The drive them to our page and hopefully if they like our page, they may follow it. It's a common common marketing strategy, is usable in most social media platform out there. And probably you have seen this a lot that, for example, out of nowhere. Suddenly you will see that a page, a big page, starts to follow you. Okay, this strategy, I have written them down laid before in their Instagram traffic sources. The name of this strategy is, write it again. Follows on, follow k. This is the name of this strategy. Think this marker is dying. Following follow-up. Meaning you will go out there finding the potential followers. You will follow them. What will happen is that those people, they will receive a follow requests from you and they will wondering what is this page? Why these page who followed me and K, they will click they come to your page and if they like what they see, they will follow you. Now, the challenging part is the part that you need to spend some time and find the right potential follower for your page. Now, before we talked about, there was a section and there was a lecture. We talked about our potential followers. We wanted to know the more you remember. So there was a part that I told you, create a list of pages, k. Pages, who are doing more or less the same thing that you want to do. For example, if you want to talk about cooking, followed 102300 pages about cooking, okay? And what you can do, you can go to those pages, go today, for example, followers. And well, this is not okay. I usually don't suggest it. But anyway, you can do it from top to bottom again, start following them, but insert_one will get you animal. They will warn you, they will ban you, they will block you if you do it as a spam. So don't spam people, but you can, for example, this is the list of the followers that they have. You can click on each of them. I suggest you to follow private pages. One reason is that they will receive a request and later they have to take a look at that request and understand who you are. We'll click on your page and calm. When you follow public pages, they don't receive the request is received the follower, so it will not grab the attention enough. So the first thing that you need to consider is to follow private pages. Gay. This is number one. Number two, follow pages that have less followers than following, follow, follow pages with less. Let's say followers. Then. Following. I explain it now. So let's say, for example, this is an imaginary page. This page has 100 followers. But on the other hand, for example, they have 300 falling. Meaning. They tend to follow pages rather than receive if it is vice versa. For example, they have a lot more followers than following these pages. They are looking for people to follow them, ok. They are not usually looking for pages to follow. So when faced some pages like this that they have less followers than the number of following it. You have a higher chance to convince them to follow you. Ok, so this is the next 11 of the other things that you need to pay attention is to not do this. These markets, you have to pursue them until the ink. So do not It's much better now. Do not span. Okay, meaning don't open the histogram, the list and just start to follow everybody there. You have to do it very slowly. Maybe follow 1020 people every day, every more. Defend ours for example, every five, every, for example, our you can follow. For example, 4-5 people. Instagram will notify you will warn you before they take action. So if you get a warning from Instagram, stop. Do not do this strategy for some time. Slowed down and you will be more or less, okay? Right, so that was all I wanted to share about follow on, follow strategy. And you can try it now, you will see some result immediately. I have done this a lot over the past couple of years. I've seen a lot of results from that. But the thing is that you must have a good page. If you don't have a good page, you won't, you won't be able to keep these followers. Case sold us after, after sometime we will start losing followers. Ok, if you don't have a good page, if your page is not active, if you don't upload high-quality content, it's not going to work at k. So the next and one thing that we tell you that this strategy works at anytime, if you have, for example, but I usually suggest using this strategy then you have less than, for example, 5 thousand followers, K. It's better for the beginning when you want to start your page, gay, when you have obviously, for example, when you have 1 million followers, you don't need these strategies. These strategies, there are other services that can help you better. The next topic that we are gonna talk about is credit marketing. It's interesting. It works sometimes depending on the topic and depending how you do it. Okay, so that's all for this lecture. If you're ready, let's jump into the next one. 19. Credit marketing: All right, everybody, welcome to the next lecture. I'm so happy to see here. And in this part we're gonna talk about credit market. So I'm just going to write down here, read it. Marketing. Now the thing is that this strategy, you do this, you follow this several times and out of, for example, ten times you try, out of 20 times you try one or two time it will work ok, but when it works, it's good. So what is this strategy about and how you can use it? Credit marketing is when you give credit to some other page for their content, for their product, okay, for example, right now my page has around 20 thousand followers and I can upload a post about a product, for example, here, let's say I haven't book from Russell Brunson experts secrets. And I can take an Noyce amazing picture from this book and just put it uploaded on my Instagram. And then what they have to do is to tag the target, that page. Car, get the page which is rustled. Brownstone and his company, for example, click funnels, tag that person and mention that person in caption. And use their hashtag as well. And you can also, if the product is good, for example, if this book is good, I can write about it that already is what an amazing book. I have learned a lot from it and write a good caption about it. Anyway. You have to try to grab that page. Owners attention, the admins attention. So by tagging, by mentioning that person, you can do that. And the thing that happens if that person like what you have done, the image, the posts that I uploaded, either they will repost it or they will share it as a story. But anyway, they will tag you and you can receive a lot of traffic from there. As I said, you may do this ten times, 20 times without any result, but one time, two times, you may get the result and a huge traffic. For example, the thing that I do, usually people give me credit. And for example, some students come and they shared their, for example, certificate of completion of the course. Or they take an image or the afloat and a story from that. For example, they are listening to one of my lectures and they uploaded on Instagram. The thing that I usually do, I share these posts or these usually a Stories as well. And they're giving me credit, so I want to thank them and I just repay the favor. So, and I can see that for example, I can see how many people click and go today pays, for example, yesterday, I uploaded and a story from one of my students. And let me just show you. I'm not sure if you can see it from there. But anyway, it's a story like this. So during the time that it was on, for example, this guy got 14 users. 14 users clicked on this story and they went to the page of this guy. Ok, so when you do this the right way with the right pages connected to what you do. You can get some traffic, which later you can convert this traffic to follow. Okay, so that was all about this strategy. And under next part I'm going to talk about the next and the next marketing strategy, which I call it Fan promotion. Ok, so that was all. If you're ready, let's go for the next one. 20. Fan promotion: Okay, so let's begin fan promotion. What is it? Now? Find promotion is a time, is a kind of a strategy that you somehow motivate your fans, your followers to upload posts or stories about you and about your product and so on. There are many different ways you can do that. You need to be innovative in this area, okay? You can come up with good places that you can tell them that you can share about our product. For example, some restaurant do this. When you're eating on the menu. They write down that, okay, take an image from the food and uploaded on your Instagram and tag us, and we will pick a winner, for example, every week and we give this reward to them. Ok? So this is one of the ways later we have some other marketing strategy connected to this one, but you can do this much broader. For example, as I said, a lot of my students, while they are learning wider, for example, when they get their certificate, they upload a post about my page and about me and about the course that they just completed, and they just put it there. And what I do, as I said in the previous lecture, I will just share that story this way they get motivated to do this over and over. And other followers of mind will get motivated to do this again, or to do this as well. Okay? So this way what will happen is that that guy, for example, has 100 followers. And when they talk about me, they are introducing me today 100 followers now, not all of them, we'll see that, but from that 100 follower, maybe five or ten people come to my page. Ok, if I do this the right way with, for example, 200 people or let's say 100 people from each, I get too many people. It will be, it will be around 2 thousand new followers, right? So if you do it the right way, again, it's not exactly clear and I'm not gonna give you some specific step-by-step strategy. It's on you to come up with a system to motivate your followers, to talk about you, okay? You need to be innovative in here. You need to think about it. You need to come up with some, Alright. For example, on Amazon and lots of people sell their product. When, for example, when I received my product, I usually get a card with dedicate that they talk about. For example, if you like it rated, If you don't like it, Contact Us and so on. You can do the same thing with your product when you are delivering your product somewhere where you think it's the right place talking about that, ok, take an image and put it on your Instagram page and tablets, for example, will give, for example, 1 $1000 to a vendor every month. Okay? So you need to be innovative here. K. Sometimes this happens with the students that they introduced an a strategy and a contact me, okay, my business is this. What should they do about it? How I can apply these strategies? I don't know how you can apply these strategies for every topic, for every niche. That part is on you to think about it and come up with a good solution, okay, that's part of the marketing and the mindset. You must have K problem in the dissolve. If I just show you the VA. Then you need to take the way go to are the goal that you have. Okay, so that was all for this one. And the next lecture, let's talk about shoutouts. You may have seen this strategy. It works both free and paid. I'm going to talk about it in the next lecture. So if you're ready, let's go for it. 21. Shoutout: Alright, so shout-outs, let's write about it here. Shoutouts. So what do I mean when I say shout out? It means that other pages promote each other, for example, or one page promote another page. For example. Let's say you have a good page about marketing connected to my topic. And I send a message to you. And there are different surfaces here. For example, shout out for chateau, K, S, for S. And I can send a message to you and I tell you, right, we more or less have the same kind of followers with the same topic. Are you okay for a shout-out, for shoutout or not? And if you are ok, I will share a post or a story from your page and you do the same. From my page. Envy both asked our followers to follow the other page. This is called shout-out for shelter gate. Greatest strategy. Very quickly can grow your page, sometimes some pages that, for example, again, let's say you have a page about marketing with, let's say 200 thousand followers. They think this works when your pages are equal. When I have 50 thousand followers and you have 50 thousand followers, and I have 20 thousand followers and you have 20 thousand followers, okay? But when, for example, I have 50 thousand followers and you have 500 thousand followers, when I tell you shout outs foreshadow 100%, you will decline my offer because it's not fair, right? It's not equal. But you may say that, All right, I will do this, but I will charge, for example, let's say $50. So this is the paid version of shoutout. Gather a lot of pages and I know a lot of people grow de page rapidly using this. They just spend, for example, one hundred, ten hundred dollar giving it to, for example, ten pages. And in one night they get to 100,200 thousand followers, okay? But, uh, you need to know, and those pages select the right page. And a couple of things that you need to pay attention, especially when it is paid. It means that those pages usually they do this for money. They increased the number of followers to just sell ads like this, okay? And you need to make sure that the followers are. I'm going to write it here. Are targeted, meaning there are real people and they really liked this topic. Okay, so what you should ask them, ask for engagement of different posts or defendant stories k, As for the insights of death. And pay attention if it is right or if it is right, if it is true, they're not lying to you. Just sometimes the Photoshop Some of these insights to just increase the number of like I have, for example, on this history I had 20 thousand impressions or reach. It quickly. I explained reach and inflation. Reach and impression. Ok. So reach is called to the number of people, unique people, number of people who saw your posts, for example. For example, let's say 100 people can see my posts. But impression is called to the number of times, number of times that my post was seen. Meaning these 100 people may see my post 150 times. Some of them may see my post two or three times k. So as check the reach and impression, tried to see if the numbers are working and tried to see if there is some mistakes there, make sure it is true. Then worked with them, then pay them or and go for shout-out for shoutouts. Okay, so that was all about this strategy. It works very well. If you have a budget, you can just target couple of pages, tend 20 pages, which have over 1 million followers, pay $105 thousand. And immediacy in couple of nights, you get, for example, to 0.5 million followers. And if you have a good product, Rayleigh call-to-action, a good page, Brady, You get a lot of followers and from those folders you can, for example, let's say let's practices as good, right? I excited that these moments. So let's say and you have a product. And your product costs, for example, $27. Okay? You have your product really, your pages ready, highlights, stories, it's active, you have a lot of good posts are high quality and you spend, let's say, for example, 5 thousand, $5 thousand. Giving it, for example, to couple of pages to share your posts. You can create a good posts and give them the post which you can design that posts away that pushes people to come to your page and view your page. Okay. Let's say each of them, for example, to ten-page. Oh, maybe 20 pages, for example, to n pages. And you have a budget of $5 thousand, you divide it to 20 pages each pays, let's say, or have over 1 million followers. Meaning in average, let's say they have, for example, let's say if it is, if those 1 million are targeted and real people, usually they have, for example, something around 50 thousand active users. K. So 20 pages, 50 thousand active users, okay? And from these CFC, thousands, let's say you get, let's get the bad number, something. Let's say you get, for example, 200 or 100 or 200 thousand new follows 200 thousand followers. From this 200 thousand around, for example, 20 thousand of them. Will click your call-to-action. Ok. We'll click on your call to action. And from this 20 thousand, maybe if you do every step Rye, let's say for example, 500 of them buy your product, okay? 500 times $27, it will be, how much? It will be 13, $13,500. Okay. So you spend $5 thousand a customer acquisition and you made 30 thousand, meaning you made how much? $8,500 money with this simple strategy cake. But it's, it works in different times. You cannot go to these pages and give them 5 thousand and make a $1 thousand more. You have to target other pages. But anyway, you see how it works regarding making money using Instagram. Most people look at Instagram or other platform like okay, let's have some followers, get some likes and so on. But in general, if you're smart, if you know the strategies, if you know what he should do from very short, drive that traffic. If you do it the right way, your product is yet ready. Your call to action is really the funnels already, okay? If everything is prepared when you do such things, you start to make money. Gay doesn't make sense. I hope it does. So that was all for this lecture. And the next part. I get excited when I talk about these strategies and how to convert users to followers and making money, it's excited, right? So I hope it's exciting for you to, anyway, and the next part, OK, there's another good strategy. It will help you a lot to grow your page much faster. Under next part, we will talk about data strategy, okay, so that was all for this one. If you're ready, let's go for the next lecture. 22. Like and cm contest: All right, everybody, welcome to the next lecture. We are going to talk about another Instagram marketing strategy. Okay, so this assert as it works well when you have a lot of followers, at least, at least, at least 10 thousand followers, it's very useful then. So if you have, if you don't have a lot of followers, don't go after visit strategy and put it for late. So this started is called Like and comment contest. Now you need to think and come up with some motivational or rewards that push people toward leaving more comments and more like and comment on your post. Why you need to do that? Because the more engagement you have, you can rank higher in hashtags you can write, you can get to explore page and drive more traffic to your page. Okay, so this is important. Now I'm gonna give you some examples. Again, this is on you. You have to think about it. You have to be innovative. How I can push people to leave a comment or like my post. Okay, so I'm gonna give you some examples of other pages doing that. For example, what Gary Vee does, GAVI has I think he has a hashtag. If if I'm not mistaken, it is called 60 seconds. Plot gave and he asked his followers that or I turn on the post notification. Every time that I upload the posts, you have 60 seconds to come to, for example, my post and write down this hashtag with some other stuff. And like my posts for k from those people who did such thing under 60 seconds, I will select one and I will give them, For example, one of my book, signed J. So this is a motivation. This is a reward here. And telling people to do this as the most fish. Oh, it's cool to have a book signed. One of the Gary's books signed by him. Okay. It's interesting, right? So f for every post he does that, it's great. Gate. This is one of the ways. Now again, I'm telling you you need to be innovative and come up with a good strategy here, another thing which for example, Tai Lopez does. He says that right to the people randomly to one of the people who live and live left a comment on my post. I'm going to give it, for example, $100. Okay? These are not big contexts. These are contests that you can do on, for example, every post or you can mention that posts that are a discourse has this contest on it anyway. And after why, for example, you select vineyards on the comments. Then he circled one of them as you get today's winner. For example, $100 goes to this guy. He uploaded, he posited on the story on other platforms or on, for example, Instagram. This way mostly he motivate people to do it. And I think this one is the smarter because under 60 seconds, the faster you get the engagement. Instagram will value your post more. And for example, as I said before, Instagram, whoo, I'm losing my voice. I'm talking for hours here right now for Instagram marketing, just quickly drink something. Insulin will rate your posts when you upload a post, sorry. Menu uploaded posts in Saigon will analyze it and give you a number k. For example, your flow, the post. And during the past one hour, the first one, our Instagram and analyze it and they will say, Alright, you got this much like this much comments. And the comments are good-quality and this way and that way. So we'll give this post-war good branch or score and we will put it, for example, in different places like tags like explore page and so on. Ok, so the faster you get the engagement, the better. Anyway, that was all about this strategy. And the next part, we're gonna talk about bigger contest, which is much better. And I'm going to talk about it. Okay, so that was all for this part. Let's get to the next lecture. If you're ready. 23. contest: Welcome to the next part in this lecture, I'm gonna talk about contests, okay, now you have seen this a lot and we write it down here. Qantas. Now, for example, you may have seen it untied. Lowpass pays. For example, I have gave ten cars, for example, 400 laptops to any iPhones, I don't know. Okay. Some numbers. So you can come up with good rewards and mentioned it to people, to your followers that alright, if you do these things, I'm going to select a winner and I'm going to give one of these robots, for example. I'm going to mention some of the common ones, but you can be innovative. Again. They, these are annuity can be innovative and design a good structure for good context. For example. A common one is that like our post and tag three of your friends under our posts, gay, we will select the winner and that will give, for example, $100 will give an iPhone, will give a tablet, right? So let's say when you have 100 thousand followers, but for example, 10 thousand active followers, 10 thousand people, let's say, for example, if, let's say for example, 5 thousand of them Tag three people, it would be 15 thousand people. And that the problem is that they usually don't Tang real people they tag for. They don't take their friends, they tag for example, some pages that you cannot verify that it is a real person is or the company or something else. Anyway, this is one of the strategies you can, for example, you can do it this way that here's a contest. We're gonna give, for example, a laptop microwave, for example, to a winner wheat for example, to iPhone, two other winners. And take this post and upload it on your own Instagram page with this tag and make your page public so we can verify that. And we will select, for example, three winners and we give disregard By the end of the week. So what will happen this way is that if I have, for example, 5 thousand active followers who comment and like my posts, when they upload the same post that I told that on their Instagram, most of the followers will see that posts, ok. For example, if each of them have 100 followers, and from that 100 followers, for example, as a 50 of them, see that pose. It is what? 5,050. K it so you can reach more people. Hey, so you have to think about it and come up with a good contests. And also you can do it this way. You can say there is a Kansas like this, like this, and we will announce the winner on our Twitter account. So what will happen is that people who take part in a contest to see the result, If the early winner or not, they will jump on your Twitter icon to K or on your YouTube or Facebook. This way you can do cross-promotion. You can drive your traffic to other platforms and ask them to follow you there, right? So it's common for when you have a lot of followers, less than 10,009 suggested. Okay, so that was all for this strategy. And under next part, let me see if I don't emit if I have missed anything or not. We have talked about marketing is that this isn't true. Say, hey, one thing I forgot to mention is again going to quickly say, here, you want to upload a post? I wanted to talk about this in a separate lecture at the beginning of the marketing section, but I forgot about it anyway, when you upload a POS, always consider this, this is your post. You can tag people to do that, at least tiger, so you can write about your location. This is how you get to locations and use hashtags under a gay. This is how you get to high-stakes. Ok, so don't forget to mention the location k. This is how people can find you from when they search about a place. Again, I always do it and you can try it. For example, you are living in this country, but your customers are in another country. You can tag that country as a location k. So this way you can target them, it's a little bit smart. I have done this a lot that for example, I uploaded posts, I tagged other cities or some specific places in those cities that I know. For example, maybe my potential followers search for these location a lot. So if I accurate there, I can grab their attention. And usually some people send me at this. Oh, you came to this, for example, you came to our city. If you're here, let's meet OK. Do you have any, for example, events here or not? And so on. Anyway, take advantage from this. All right, what else? Follow, follow curated marketing, promotion. It thought about that as well. All right, that's all. And that will be all for the marketing section, Instagram marketing section. And the next part we will start talking about stories. Okay, so that was all for this part. If you're ready, let's go for the next lecture. 24. Story intro: Welcome to this part. During the next couple of lectures, we are going to focus on stories on Instagram. I'm gonna give you some tips about marketing and how you can benefit, how you can use Instagram stories to get the most advantage from regarding marketing perspective. Okay, so if you're ready, let's get started with the story marketing on Instagram. 25. Story tags: All right, so in this part, as I mentioned before, we are going to focus on Instagram stories. But before we begin, before we talked about some of the main features and Instagram stories that you need to use to get a better results regarding marketing. Before we go deep into this topic, let's just pay attention to Instagram stories and why do we need to use it? The K aren't just, the posts are not enough. So Instagram stories usually connects the page to the followers on daily basis. Wiki what's happening right now, for example, I do eat a lot. I'm here, I'm recording a course. I'm recording a video about, I'm talking about the topic. I just record a story and just tried to connect with my followers on my Instagram page. Okay, so you can do the same thing on daily basis to keep the business connected to, connected to the followers as you go forward and let them know about what's happening. Now this thing is that, yes, you can do the same thing with Instagram posts, but posts are more or less like a showcase, ok, something that you want to use to deliver value to your audiences. But on Instagram stories, since they are only there for one day, you can share anything, okay, any just backstage detail about the production of, for example, products that you have in the business, the goals that you have, and a lot of other things, ok, so the topics that are available for you on Instagram Stories is much broader. But let's jump on Instagram. And I'm going to talk about, in this part, I'm going to talk you about tags, Okay, dark tree tags that I suggest you to use these tags on almost all of your stories. So let me just turn on the recording here. So here we are in my Instagram and I'm just going to swipe to the left. And so I'm just going to take a picture and let's play with it. Okay, so this is the image that we have. And at the top, if you pay attention, there are several elements there. For example, some effects for the face. I can add links. And the fourth one from left is something like a sticker. So I'm gonna click on it to the marker down. And here as you see the first three things, these are the tags that I was talking about. The first one is location. So you can use the location that you are in or you can use other locations to target the people who later may search for that location. And you want to show them your stories. So always use a location because from locations you receive some traffic's again. And that traffic can help. You, can convert some of them into followers and later into customers. So this is why it's important to use it. And the next one is mentioned. Now, when you use location or other, for example, a hashtag on your Instagram story. Not everybody know how they can find you where they should click to come to your page, okay, so this is why I suggest you to always tag yourself. Okay? This will make the work for the users who come from location, who comes from hashtag, easier to find your page, just click on the tag and they will see. And the next one is hashtag, as you can see here. And hashtag, it same as before. Ok. You remember that we had a part when we go to the tag section, the search part, at the top left side, there is a circle with a, with some image. And there you can see a stories with that hashtag. Okay, so again, it's very useful thing I use it a lot almost on most of my stories that are effective. That is delivering some value or use these tags to convert people to follow us. Okay? So I'm just, I'm going to click on it. For example, this is the location and I can move it, put it anywhere you want. And when you click on these tags, the colors change. And you can two-finger, You can just resize them. Let's go for the next day. And mentioned for example, this is me, K entry, color and hashtag. I can write something, insert Grom marketing course. Jay, done. And again, I can click on it and change the color. For example, for high-stakes, you don't need to be. I usually make it smaller and put it somewhere else. Location is the same. But for your own page, because people need to click on it and find you. I usually put it a little bit bigger. Okay, so as you saw, it was pretty easy, but it has a very good and positive effect on marketing. Ok, so let us stop the recording. And the thing is that unlike Post Lynn just draw it again here. Unlike posts that when we go to them, tax section on Explore product and search part. Here we have the stories. Here we have the name, then we have these two tabs, top and $0.03. And well here we have our hosts. So the thing is that for posts, you need to work hard to bring it up here. The top section, but a story is, doesn't matter. Ok, stories are just available there anyone here they can see a list of stories at the top of the screen. They can just go to the next one and next one, and they will see yours. Okay. So far, so you don't need to work hard to bring them high in tags and they will be there only for one day. So it doesn't matter much, but only in that period. For example, when I use a location tag, are usually receive, for example, 50 to 100 views from location tag when they also depend on your location. Now when I mentioned that you can use other locations, for example, you have a product k, and you know, some of your potential followers and potential customers are looking for. This product may be, for example, in this location somewhere, I don't know, somewhere in a country, in a city. I don't know. Maybe it's a library, maybe it's a store, maybe the Business Center. I am not sure that depends on the product that you have. But anyway, you more or less know that your potential followers will look for this product here. So what you can do when you are uploading a story and anyone not only stories but also posts when you want to write down the location instead of the location that you are in right now, right? Dislocation. So when people are looking for it, there, they see your story and get converted the K. So this is one of the smart things that you can do. I mentioned there's a certainty before short, But I wanted to point it out here as well to make it more clear for you. Okay? So that was also this part. On the next lecture, we are going to talk about how we can increase the engagement, how we can attract followers to get engaged with our page and keep them warm and finally, convert them to subscribers. Ok, so that was all for this lecture. And if you're ready, let's jump into the next one. 26. Story engagement: Welcome to the next lecture. In this part, we are going to talk about how we can increase engagement using Instagram stories. Now, the goal of increasing engagement is to get connected with our followers, keep them warmer, and then convert them, drive them to some funnels and convert them into followers or subscribers anyway. So let me turn on the recording. So here we were in the previous lecture and there are different tools that will help you to increase the engagement game. So let me just drag and drop these into the trash can. And again, let's click on this a security here. And in the third row, as you can see, the first item is pole k. So we can ask a question. We two answers, okay? For example, this is just a question. And here I can change, can be on yes or no, or I can change them to answer one. Answer to. So this way you can ask a question from your followers, keep them engaged, and later on you can share the answer as honest story as well. Okay, so this is one of the ways, one of the tools that will help you to increase the engagement. Let's go for the next one. Again on the third row. The second item is questions. Now, in this part, you can mention some topic and your followers can ask you a question. You can see the questions and you can respond to them k publicly or private. So ask me anything, right? And I can just put it here. And well, the followers will see that our aid, for example, ask me anything about marketing. So if we are as asks is telling us to ask him something about marketing and Aki, what do I have in my k? This way you can engage them this way. You can make them more active. You can make sure they will remember your name, right? This is the second tool. There are pretty easy, I'm just going over them now. The third one here in the third row is challenged. Sometimes you can use it, but not always the rest of the tools you can use it all the time. But here you should, you should have a challenge. This is for the time that it's not for engaging followers, but to start something, to start some process. For example, here, there are different challenges or you can search for a challenge. And when you select one and then you can nominate someone. Okay? Yeah, I nominate somebody. But again, it's not about mostly it's not about engaging. Follows. Let's go for the next one, which is the call-to-action DM or direct message me. So again. You can type a title, right? The title here. And followers can click here and direct message you about something. And this way you can engage in, for example, this is our new products coming out. Do you have any question about it? Or about, for example, where you want, where you can buy the product if you have any question, direct message me, okay, so you need to be innovative here, how and find good ways to use these tools to increase engagement. The next tool here is countdown. It's usually when you want to release something, do something that want, you want people to know. And later on the next upcoming lectures, we're gonna talk about live streaming as well. This is one of the tools that you can use on before going live to show people to mentioned that, right, for example, in one hour, let me just write a title for it. For example, live call. Or let's do this, live Q and a, j. Then I need to select a time for it. For example, for example, 2920. And I can set a time for it. For example, you see, for example, right now 20 hours, 58 minutes remain K, so you can play with it. And then when you're done, you can just put it here. A lot of you have, you should have seen these securities, these elements before. On the fifth row, there's another thing is, this one is very interesting and I like it a lot. It's really engaged followers. So it's quiz. So you can write a question about something that, for example, how you can see this, want to help you to increase engage ment. Like RAM. Ram, stories and question mark for example, I can write down location, hashtag. Lets say crease. And what else? Let's say, for example, rails. And you should select the right answer. And I can post this. And this way, this is a question that I'm going to ask, for example, my followers and write what to. We are going to help us to increase engagement on Instagram. Okay, is this location, knows that hashtag now, but queasy Rails now. Okay, so if you're innovative, you can find a lot of different ways to use this stuff to increase engagement, ok? And more or less that was all about the tools that will help you to increase engagement. Video followers. I strongly suggest you when you want to use Instagram stories, when you want to create these stories, at least use one of these engagement tools everyday. Again, the more connected you are with your followers, the higher chance you have to convert them. Before in the classic way, I, there was a sentence I don't remember from whom I heard this phrase. But he was saying that batch them when they wanted to make money, they need to make a call, phone call and convinced someone and make them pay for some product or something. So that go was saying that if you're going if you're afraid from the telephone and calling and calling people, you're not gonna make money gay. So in today's world, if you're afraid to get in touch with followers, with customers, with potential customers. If you are afraid, if you are not doing that, then it's going to be tough for you to make some money. But the moment that you start to contact and engage with people, while the process of making money is gonna get easier. Alright, so that was all about this lecture and the next part we are going to talk a little about call-to-action and swipe up. It's interesting, you need to have some information about it that I think it will be helpful. Okay, so that was all, and I will see you in the next lecture. 27. Story CTA: Alright, so one of the most challenges that new people have with Instagram, when they want to work with Instagram stories, they tried to add a link to it, but they can't. Now, if you want to be able to add URL, External URL to your Instagram's stories. Like for example, you have a page landing page that is going to capture email leads. And you want to upload a story and asked people to swipe off. It's not working for such thing. For having external link you need to have, right now, you need to have at least 10 thousand followers. Ok? Now this route, these roots may change later, but right now that I'm recording this lecture, you must have at least 10 thousand followers to be able to do that, kay? And for Instagram stories, you need to be short. And to the point, ok. You cannot talk about something, for example, two minutes and then ask people to swipe up k. It must be very clear. You have only 15 seconds. So during the first 23 second, their attention use powerful hooks to make them ever that you are talking about something. And then during the next 67 seconds, explained what it is about and then call to action. Swipe replicates. Very easy, but you need to practice the gay. So I just wanted to mention the rule here because I receive a lot of questions about this that I have. For example, I started my Instagram last week, but I cannot afloat. For example, Story, which has an external URL like you. Okay, so that was all I wanted to share in this lecture and the next part we are going to talk about live streaming, which is very important. So that was all. Let's go for the next one. 28. Intro to Live streaming: All right, welcome to the next lecture. In this part, we're going to start talking about live streaming. Now. This can be a cushion to you that why even do we need to go live? Why should we learn more about it? Can't be due in cigarette marketing without live streaming. Yes, you can, but live streaming has its own benefits, especially for a time that you want to convert followers into customers or subscribers. And live as seeming will help you a lot in that case. Now, there are several things, some structures and some tips about live streaming today I'm gonna share during the next couple of lectures. But right now, let's just talk about why livestream is, is important on Instagram. Now when you want to go live on Instagram, when, for example, let's say you have, I'm not sure exactly about this, but it happens usually. So let's say you have, for example, 10 thousand followers. And when you go live, Instagram will send notification to your followers. Now, I'm not sure that if Instagram will send notification to all 10 thousand followers or the ones that like humor. But it's a notification. Again, you can take advantage from this system that, alright, and notification will come that or a peer is going live. We can join and watch what he's talking about, for example, k. So when you do such thing, you are going to engage your followers more. And you can push them toward becoming a customer, toward becoming a subscriber and so on. Ok, so that was all for the introduction of live streaming for Instagram. On the next part, I'm going to talk about the planning, the structure for live streaming that you should use in general. And then I'm going to share some tips about it. Okay, so that was all. Let's go for the next one. 29. Live streaming structure: Alright, so let's talk about the live streaming, the plan and the structure of it. Now before you go live, always do your best to do this. Always announce it again that for example, by will be live in, for example, some time k, announce it, you can announce it as a post-hoc analysis, doesn't Sorry. Do you remember in the story part, there was there was a tool that you can, There was a countdown tools. So you can use that countdown to announce that already. For example, in two hours I will be live again. I'm going to talk about this topic, okay, mentioned this, these things will increase the number of followers, the number of viewers that's your, that you are going to have on live streaming. And when you are, when you go live, there are a couple of things that you need to pay attention. First of all, before that, plans. Your Topic. K, what do you want to talk about? And what is it about? You can also mention it to your followers that today in this lifestyle we are gonna talk about this. We are going to show you this plan that out, right? For example, a bullet point, for example, 1234. For example, right now that I'm recording these lectures, I have some bullet points in front of me behind the camera on the wall. For example, lecture one, lecture two, lecture three in this bullet talks about this, talked about that. This helps you not to miss anything and follow the main structure that you need to talking about, okay, so create this plan before you go live. And when you go live. Well, at the beginning, let's say this is a timeline that you are on. For example, the first two minutes usually takes some time for others to come and visit your live. So you need to spend some time and wait for them to join you. And one thing that some people don't pay attention to this, when you, for example, when you say something until your followers seat, it usually takes 20 up to 30 seconds for them. So right now that I'm saying, for example, number one, it will take 20 seconds, 30 seconds until my followers here, this k. So there is a delay here. And you need to consider that some people, for example, if you ask a question from your followers, they cannot respond to you immediately. And some of the questions that you see there, probably they wrote it, for example, 20 seconds, 30 seconds, 40 seconds ago. Anyway, you need to consider, so they're beginning unit to weight. Then after 2-3 minutes you can start. But one thing that I want to tell you to mention is. A reward. If you want people to view your livestreaming, usually put a reward. This is mostly for business, right? We're talking about businesses. If your celebrity and people just love to see you, that's another case. But here, when you want to talk about a business, when you want to do marketing for a business and you want to use live streaming, mentioned every bar, okay, at the end of this live code, we are going to select, for example, a winner and for example, give, I don't know, $20 or some other result, some other gifts connected to your business. Okay. And mentioned this right at the beginning. And when you're alive, here are some comments. For example, you can write something and you can pin it. So everybody see your message all the time. You can pin this reward as well there. So all the people who come there, if, for example, when you mentioned it here, some people, some of the, for example, followers may come after that. And this way they will see your message that are either at the end of this live Goldberg gonna select one winner and we're gonna give disregard. Okay? So these are the things that will help you to keep people attracted to your lifestyle and then begin talking about some staff. But do not remember. If you just start to touch and forget about your followers, it's going to be boring and people and are just going to leave, okay? So try to get in touch with them, ask them questions, okay? So from you guys are watching this live girl who knows this, ok, or who leaves here, for example. Anyway, pay attention to this fact that you need to engage them. And there's another thing on live calls that you can people can request a call and you can respond to them and you can start talking together K. So this is very helpful in some cases that you want to just, for example, answer some questions or take some calls and talking about some topics. This is really interesting and people will have the chance to get in touch with you and speak about that topic. And again by the end, finally, when you want, when you are done, give us your VD. And then you can mention, for example, later in stories, you can mention that Turkey, for example, the winner of, for example, today's live Chrome was this guy, Kay? So later for those people who missed the call, they know that, alright, for example, this page will give everyone's like this and next time I can, I may have a chance to win. So I'm going to, for example, pay more attention to this space, to the live calls and salt. Always put an incentive. Therefore, people always pushed them toward the direction that you want them to go. Kay, so this was this more or less a plan or a general structure of the live call? And the next part I want to talk about some of the other features that you need to follow on the live call to make your life more interesting. Okay, so that was all. And if you are ready for the next lecture. 30. Successful Live streaming: Now, what I want to talk about here in this lecture is extremely important if you want to become successful at live streaming. So for most people, speaking in front of camera, it's tough, gates, difficult. It's not easy to come. Stand in front of camera and tried to speak with people. Okay. It's just a monitor is just a camera. It's difficult, right? I understand that. But you need to practice gay. This is the first thing that I want to write it here for you. And you can take notes. One practice. Now some people say that, all right, I have only, for example, 200 followers when I'd go live, almost no one will come and see my live calls. So I somehow feel embarrassed and I don't want to do that anymore. That's good. That's a perfect time to practice when nobody's watching, OK. Go Live and try to pretend that, for example, 200 people's listening to you. Okay. Pretend that and tried to act and do your best. I remember it was couple of years ago. I was new to this and I was practicing. I wasn't good at speaking in front of camera, especially live calls. So it was in the morning. I'm not sure around for example, 67 in the morning I was walking in the street and I thought to myself, okay, let's go live. And I went live and okay, let's talk about a topic like this. And I started talking. Then there was one person watching and that person wrote down, okay, dude, it's you and I Why are you taking it so seriously? I understand that, but I was practicing I wasn't just talking for with that one person. I was practicing from myself to get better at this game. The moment that you look at it this way, you will not feel embarrassed the K, and also, for example, maybe you go like maybe only five people see death, but later you can post that live call and it will be there for a day, I think. And other people can come and see your lifestyle. For example, at that moment it was only five people, but till the end of the day, maybe, for example, 50 people see that life go ok. So don't beat yourself too hard that or I, nobody is watching my life call, maybe I shouldn't do it. Hey, that's the perfect time to practice. The second thing is that when you want to go live and you want to speak with people, some people take it so seriously, take it so hard that I need to be ready. I need to be prepared to hear what should I say? What he, for example, right now as I'm talking, I make some mistake ski, I have some mistakes in the dictation or write something wrong. Or I want to say something, I'm thinking about war, okay, I don't find it in my head. It's tough. I understand that, but you shouldn't take it so seriously that right? I miss I must be perfect game right now I wanted to say I must, I said I missed K. That doesn't matter. It happens for all of us. There is no perfection. Gay, even for me. After all these years, speaking in front of cameras, teaching in English, I make mistakes right now, and I will make mistakes after 2310 years as well. So just forget it. Be yourself. Try to act normally as you do during the day. Try to imagine that you went out, it's you and your friend. You're sitting down, you're drinking a cup of coffee, you are enjoying your time having a chat with your friend and feel the same thing when you are in front of camera, when you're talking to people k, that will change everything. It will make it more interesting for people to look at you and hear you, okay? So try to be natural. Don't try to follow some script. For example, for creating online courses, I know lots of people, they just, they write the script and they put the text beside the camera or the use some tools to read from that takes while the camera is recording and they read exactly from the sentences. That's not that bad, but I don't prefer it. Why? Because it's not real. Okay, right now that I'm talking, I don't write any script. I never write a script. Okay. I just have some titles. Okay, in this lecture talking about that, for example, let me just take an image for you to see. I'm going to just take an image from my, For example, my bullet point behind the camera. Ok. This is the image that you see right now. So I just put the titles there. That's all right. At this point you're going to need to talk about this topic. That's all I never write on a script k. I just know that I need to talk about these three things. And I was and I will just go for it. Ok. I make mistakes along the way. That's okay. And people will understand that I am a human being. I make mistakes. So do you, so don't beat yourself too hard. Just be be yourself. This is one of the most important tips that I can give you about live streaming. Now there are a couple of other factors that are mostly technical about live streaming. And the first one is the audio. It's important. If people can, can't hear you, they will not continue watching your live streaming. Did the video is also important, but the audio is more important. For example, don't record yourself, don't speak when there are a lot of noise out there right now, about 20 minutes ago, I was talking and in the corridor outside of my office, some people cleaning using some cleaning machines and there was noise. I didn't record was sitting here and my chair waiting for them. You see this sharing backgrounds? I was sitting in this chair and I was waiting for them to finish and then I came back K. So when there isn't background noise, it's annoying for people. Avoid death, okay? Another thing, when you want to go live, check your internet, makes sure that you have enough internet speed to go live. So you can deliver higher quality to people and also when you want to speak, Usually we because we want to use our phone, we use it like this. Don't record yourself this way. K people will see you by this k Just be the camera and the camera must be on the same line as your eyes. Okay, so record not too high, not too low. Okay, record yourself this way. Everybody, for example, today in this live column we are going to talk about this, that we ourselves be nested thing. That's so simple, right? So if you have a good microphone, for example, sometimes I connect my microphone that I have up here to my phone. Some tools here for death. This is my I forgot the name. It's a tool gimble. Yeah. It's just decrease the shaking and making more smooth. Anyway, for example, I have a cable to connect my microphone, my professional microphone, to my phone, and deliver a higher quality audio to my followers and my audiences K. So you can keep these things in mind later when you want to do it more proficiently K. So that was offered this lecture and the tips that they wanted to share about live streaming. And the next part, let's talk about highlights. It's very interesting. Okay, so that was all the scope for the next lecture. 31. Highlights: Alright, so in this part, in this lecture, we are going to focus on Highlights for those of you who don't know what our highlights, you can convert your stories into highlights and put them right on your page. Let's just jump into Instagram and take a look at it together. So just go to my page and start the recording. So here we are in my Instagram pays and these circles with images inside them are my highlights right now. So as you go forward and you upload different stories, and later you can, because the stories will only remain for 24 hours, okay, for one day if you want to keep them. And so you can show it to other people who later may come to your profile and visit your profile. You can store them as highlights. Okay, you can come here on your page, click on new, and you can select the one of the posts that you have. For example, one of the stories that you have. Let's say for example, for example, this one. Click on Next. For example, you can select at least one a stories, but you can do it more. For example, 102100. Select a name for it. You can select the cover photo for it. Usually it will take one of the photos from your stories, but you can also upload a photo from your own, for example, photos on your phone. And then click on add and it will add it to your highlights here. Now there are a couple of things that is important for highlights. And I want to mention that. The first thing, let me just show you, for example, take a look at my highlights. You see there are different topics, but all of them has a theme K. You see all of them. They have the same ring around them with the same color, with the same design. And you should do this connected to a business and connected to your pulse little channels, the recordings. So you should do this based on based on the theme that you have on your Instagram page, the theme, the colors that you have on your business, for example, for my business, my colors are usually red, purple, and blue indicates between these colors, k, with white or black. Anyway. So you should have at least four or five main colors for your business and then you can use them in different places. So one of the things that you need to pay attention, I wanted to talk about this in a separate lecture, but let's just talk about it here. Okay, so keep the same theme. And as your page k, why it's important to keep the theme. Again. It's make, it creates a nice harmony. It shows that everything here in this space is connect that isn't just randomly putting their K and different things. For example, for, in my case, I had a design for the circle and inside it, it was an image. Okay. A lot of people did this way. They have, for example, their design and here they have an icon. Okay? So for example, this one is about products gain. And they're icon is about product like for example, a website menu. You can use it that way. You can use it the same way I did put some images and with the same design, usually, that's up to you, but I suggest you to make it clear and understandable. The next thing that I want you to pay attention is to sit down and think about. You need to create categories. Create they create categories, different categories for your highlights. And know it for example, in my case, let me see what do I have right now? I have behind scene codes, book tapes, social media's again. And you can have different categories and talking about them. For example, once the categories that you can talk about same as me, especially when you are using your product. It's behind the scene. Hey, it's interesting for people to see, to know how you create this product, okay, for some students, it's interesting for them to CLK VR I am recording, how is my studio, for example, what tools I'm using to create these videos in these courses, Kay? So you can share, but we can talk about that. There are other categories that can use. Like for example, if you have, if you are using contest marketing to give rewards to people, you can talk about the rewards there. You can talk about the products that you have. You can talk about other, For example, I had social media Darrell, I'm introducing other platforms that other channels that they have on different platforms. Okay. So you can do cross Ansari, cross promotion. On your Instagram, can talk about your Twitter, put the link there so they can swipe up and jump into your Twitter, for example, your pins rests your facebook. Of course, you need to have 10 thousand followers, K. So you need to be innovative here. Create a good category for it. Create a good design that you can use on all but change, for example, the icon or the image there. And you can go out there what some of the other pages that are doing the same thing to come up with a good solution for your own business page. Okay, so I actually, I talked about all the things that I wanted to mention different lectures. So anyway, that was all I wanted to mention about highlights, but they are important. You must have them. It makes your page more valuable. It's makes it more reliable, especially for new people who want to come and follow you. When they say, okay, you have, for example, 1020 highlights different topics, good topics, and each of them you are delivering value. They like it, they enjoy it, they will follow your k d will become a varName traffic for you. And under next lecture I want to talk about some of the main features, main mindset that you must have, an in-store marketing that will help you. Probably you will know it, but again, I'm gonna repeat that because it's important without that you are not going to get results. Okay, so that was all for this lecture. I hope that you have enjoyed till now and learn new things. And if you're ready, let's start our next lecture. 32. Instagram success strategy: All right, welcome to the next lecture where we are going to talk about some of the main mindsets that you must have a moat, insecure marketing, K, Instagram marketing, its smallest similar as other channels to do marketing on. But in this case, it channels will they have their own defenses and you need to pay attention how you should use that channel to become successful. Now, there are a couple of things that you need to consider all the time if you want to become successful on Instagram marketing. Now till now, we have talked about a lot of different strategies, a lot of different factors. But these three things that I want to talk to you about are the main things that make Instagram profitable for you, okay, so let's have a chat about it. The first thing that I want to talk about is consistency. Ok? We have it on marketing, cognitive biases, avoiding inconsistency. So if you want to persuade someone, if you want to convince someone to do something for you or drive them towards the direction that you want must be consistent. You must ask them, you must show them, you must keep doing that over and over and over again. There was a company several years ago. They were they had a product which was a good product. There is showing ads. I was every time that I went to Instagram, I was seeing the there as over and over and over. And I didn't bought the product for a year. J, I didn't buy it after a year, I changed my mind and I'm bought that product and I bought all of their packages. So I spend a lot of money and death. But this happened because they were consistent almost every week. I saw their ads ok. And even I try to avoid their ads, but they find another way to hits me k. So David consistent bloom, show it, show it to Puja, show it to Puja. Now, puja is just an example here, K, you need to target your audience and just do your best. Be consistent. Now don't be annoying. Some people mix this with, for example, being consistent with spamming, okay? So do not spend, not be annoying. Tell yourself that every day I'm going to upload, for example, five posts or six posts on Instagram. And let's say 20 stories. And weekly, for example, every day we are going to have one real Instagram rails. And every week we can have, for example, two or three IGT vk. Now you need to keep this over and over all the time happening. Because if you just do it for one or two or ten days, they'll leave it. Be it's not going to help you not gonna get anywhere, okay? Marketing needs time. Hey, if you want to have influence over people, if you want to convince them, you need to be patient and keep doing what you are doing. Okay. I had students that, for example, they would contact him and said, OK, we're doing my Instagram marketing. We were following your strategies and we were getting very good results and then suddenly It's stopped working. Or what happened? How we can do this? What's the problem? And I didn't know, I thought, for example, they were doing marketing, for example, for six months and then it changed. And during the next, for example, 2-3 months, it wasn't working for them anymore. And I was curious, I started to talk with them and I wanted to find a problem. And when I talked with them, I understood that they were using these assert this is for a week. They were getting good resolve and then after that and the second week they were getting bad results and they were worried, oh, what's happening? One week, two week. It's nothing. It's nothing. You need to be consistent. You need to do this. I told you, though, that company was showing ads to me for over a year and after a year I got converted from followers to subscribe to customer. Okay. I'm losing my voice as I was talking over and over for the past couple of hours recording lectures anyway. You need to be consistent. He needed to keep doing that for just close your eyes on likes close your eyes on comments. If nobody is paying attention, just do your best to increase the quality of your pause, but follow that structure that you planned. Do that every day k. And some people at the beginning, they are so excited again, going up look 20 posts every day, 50 Instagram stories every day. They do the first one or two days and then they get tired and they stop. It. Don't be like that. Don't start very heavy in Dennis slowed down after 2-3 days. Start a slow. Do your best design and structure to stick to that structure as long as you can. And the more you read, the better result you are going to get. Okay, trust me, I have done this a lot on different pages, different time over the past couple of years. And the main thing that works and marketing is consistency. Ok, this is number one. Let's talk about the next thing which is engagements. Ok, so k engagement. During this section about Instagram market and we talked about different strategies to increase engagement. The closer you get to your followers, the higher chance you have to convince them to buy your product. Ok, so this is important, do not escape it, do not when someone leave comments on your posts, tried to respond to, then try to get in touch with them, have a chat with them, account or comments. This is really good. This is, these are the things that help you to grow a page. And finally, you need to create a system that end up To call to action. Do not forget that. Ok, what's it is a goal here, why you are being consistent, uploading a lot of posts, a lot of content, then you keep people engaged. What do you want to do? I want to direct them to this place. I want to direct into my store. So do not miss, do not forget the call to action. Most people, they just do the marketing. And the final step which is call-to-action, they just forget it. Okay? I have been, for example, doing Instagram marketing for ten months and I made nothing. Okay, you need to drive that traffic. Okay. So don't forget that, don't miss it. So these were the three things that I wanted to talk about right now. In this final lecture about Instagram marketing, I hope you have enjoyed till now. And that was all for this lecture. And I will see you soon.