Instagram Marketing Course 2022: Reel, Carousel and Marketing Strategies

1. Instagram Marketing Course: Hi, I'm Priya. And together in this course we are going to learn powerful Instagram marketing strategies that will help you to grow your page, gets real loyal followers and convert them into customers. The course includes five chapters, and during each of them, we are going to learn everything that works today on Instagram and will help you to grow your page. We're going to learn about how to create viral and a strong rules that will bring you a lot of followers. We're going to learn storytelling, terror cells, and the foundational fundamental stuff about each of the post types that will help you to use them in the right way, in the right situation for the right purpose, I may discourse short so you can learn everything much faster and easier. So if you're ready to grow your Instagram page starting today, enroll in the course, and I will see you in the first lecture. 2. Introduction to the course: Welcome to this Instagram marketing course. I'm so happy to see you here. And during this lecture we are going to take a look at the sections and chapters that we have inside this course. And I'm going to provide some tips so you can have the best learning experience following this program. So the chapters that we have in this course, the first of them is Instagram fundamentals, where we're going to take a look at some of the fundamentals and important steps that you have to take to create professional, I can say, and convincing Instagram page, the second section that we have is about Instagram Reels. As we know, Instagram Reels are extremely important and effective in the marketing. So we have entire section about it. And I'm going to show you all of the tips and strategies, strategies about each part of it. The next part is about storytelling. In this section, you are going to learn how you can show a story like Instagram or really like carousel, like videos to have a better result. When you look at successful and viral videos out there, all of them follows in a specific structure that tells you a great story. I'm going to teach you all about that. During the next section, we are going to have some professional tips about creating content and different kinds of contents vary. You should use each type of content. We're going to talk all about that inside this section. And finally, in the last part, we're going to talk about marketing strategies that help you grow your Instagram to the next level and attract more and more followers. There's one thing about the course that you should know before we begin. You can skip each of these sections or each of the lectures that we have along the course and go for the next one. If you are really good at that section, are really good at that lecture. But I strongly suggest you to start from beginning and go to the end because I tried to keep this course short, but to the point and deliver the right information that you need. So it's not going to be a massive course with 1020 hours. I tried to make it short so you don't waste your time or get bored. But at the same time you learn the required techniques and strategies that you need to build and grow your Instagram page. So if you're ready, let's go for the next one. 3. Instagram fundamentals: Here we are in the first lecture of Instagram marketing fundamentals. Let's take a look at what we are going to learn during this lecture. I tried to compress all of it and put it inside one lecture so we can learn all of it in one place and also to make it faster for you to learn. So here are the topics that you are going to learn during this lecture. The first we're going to talk about username and its effect on Instagram marketing. We're going to talk about name and how you should select it based on the type of your page, the profile image, and how you should, again select the right profile picture, the right profile image for your page. And Mario and call to action, which is extremely important. And later on, Instagram marketing, if you don't do this part right, you are going to have issues. And finally, business and create or type of the page. So let's begin with the first one, username. The username should be short and understandable. This is really important because I've seen a lot of people who are doing Instagram marketing selecting extremely difficult and complicated usernames. When we say short and understandable, it means that you shouldn't, for example, put 23 wars after each other without any thing to separate it. And the thing about username is that it's unique. Meaning if I select a username, for example, Pooja, you cannot select the same username with the same dictation, Right? So I understand that many of the ideas that you may have in your mind to select the right username may not be possible because someone else already took that username. But you should be innovative if your username is not available, be innovative. Try to use other words in your username like for example, the location that you are in, or your store or your company is located. For example, if you have a company or a store in New York, you can write the name of your brand and dot or underlying. And then for example, NY as New York, right? And everybody understand that, alright, this is NY is for New York and it is searchable, meaning the words that you put in your username. If Somewhat is search for that word, they can find you. So try to use the words that are connected to your business. I'm not saying that you have to, but it's a bonus, right? So here is the place of the username shown on Instagram page. And one thing let me tell you. After a while, Instagram will change the place or the design, the look of elements, right? Don't panic. They may move it left or right, a little down, a little up, but it's there. Right? Right now it is at the top of the page on the left side. And the way to edit it is to come here, click on Edit Profile. And on the next page, the second line is username, the next one is name. So the name is not unique, similar to username, right? You can select any name you like. And the good news is that it is searchable as well. So try to use keywords that help people to find you easier and just connected to your business, right? So for example, here, this is my name. As you can see, it is shown under the profile image on the page. My name is Pooja, a T dash marketing experts. So I use marketing for the searchable reasons. So people who search for marketing, they have a chance to find me, right? So the way to edit it is to click on edit profile as shown at the bottom of the image. And on the next page, the first line is name. And as I said, it's not unique. So you have the opportunity to select any name that anyone else have selected before, right? So next is profile image. Your business, if your page is a business page is about a company, just use the logo. If it's a person similar to my page is a personal brand, use the face. Now, this is really important and a lot of people make mistakes. I don't know why, because it's so simple. But just follow this rule and it will have positive effect on your marketing. Avoid complicated images, meaning when you are putting the logo of your company, avoid a lot of side designs. Just put the logo look at Nike for example, how it is. It's just a logo in a background, right? It's so simple. Look at apple, look at Google. It's just simply their logo in an empty space, right? And then if it is a personal brand, like the one that I have, just tried to keep it simple. Just put the face of yourself and try not to use an image which is from far away, like the full body image, right? So as you can see here, this is the place that the profile image shown. For example, in my case, it's from chest above and my face is clear, my background is blue backgrounds, so it's not complicated. There are not a lot of us love or other people in my image. You should avoid all these things. And the way to edit it is to click on edit profile. And on the next part, on the next page, you can see here at the top it's written change profile photo in blue. And we can edit your profile photo this way. The next part is bio and call-to-action. This is really important and try to pay more attention. So try to keep it very simple. This simplicity. This simplicity matters a lot. So pay attention to it in all the steps of marketing. If you make something complicated, it will work against your goals. It's so simple and we're going to repeat it. Makes whatever you're doing in marketing, keep it simple and understandable. If you make it complicated, it will works, it will work against you. So why? I'm going to explain why the simplicity matters very fast. Back then. All ages, finding food and having energy matters a lot to our brain. It wasn't like today that we go to the refrigerator or pick up the phone and call and the food up here in our doorstep, Right? It wasn't like that back then. So saving energy matters a lot to our brain. Our brain still works the same way because it wants to survive. It wants to save as much as energy it can to survive. But today, when we have the food ready, anytime we want, the saving energy doesn't really matter, but our mind is working that way. The mind of your users are working that way as well. So when you make something complicated, for example, you write a bio which is very long, lots of different words without any visuals, without any emojis. It is complicated and the mind of your users, of your potential followers or followers, when they looked at this, they say that, Oh, it's so complicated, they might tell them that, alright, avoid reading this because it's complicated. It's requires energy. Avoid this, right? So that's why it is extremely important in marketing to keep everything simple and understandable. Explain what your page is about in the first one or two line. So immediately when someone come to your page, when they look at page when they read the first two line weight and they look at the first two lines, they must understand what your page is about is as a clothing page. Is it a marketing page? Is it a fun, a page about funnier stuff, for example? What is it about? Is it about science? Is it about traveling? Is it about the personal blogger who tries different food? It must explain that right at the beginning. Use emojis. Why? The same story about saving energy. Our mind. Understand the stuff much better when they see, when it sees an image, right? When you see any match or a video went is visual, you will learn it much better. You will understand it much better. And emojis will help your potential followers to understand what you wrote in the bio much faster and easier. The last line of the bio is call to actions. So whatever you right there, it should encourage and push the user to click on the link under the buyer. Here it is the bio of my page. As you can see, the first two lines are about me, who am I? I'm an entrepreneur, producer, marketer, and I have mod a 140 thousand students. Okay, so it's just telling you about who am I, who this person is, what this page is about. And you see I have used emojis, they're, so immediately, it's just for boards for five words and for five emojis, right? Immediately you can understand what this page is about without spending a lot of energy, so your mind will not reject it. The last line, as you can see here, want to learn how to grow a business with marketing. Click on the link below and learn, for example, you can use this as the call-to-action part. You can use anything. There. Encourage the user to click on the link. For example, download the free PDF and Landis. Get 20% off your first purchase using the link below, give users, give followers a reason why they should click on that link. You can give them a reward and push them to click on that link, right? This is all about you. This is all the things that you need to think and you need to do when you're writing your bio. And the way to edit it, click on Edit Profile. And the same way on the next page. As you can see under the, at the bottom of the image, there you can edit your buyer. One tip here about the bio is that if you want to write it in different lines, when you write it here on Instagram, it won't allow you, it will write all in front of each other. That way you have to do go to another app, like in a messaging app like WhatsApp or the messaging app on your phone, right? That bio that you want go to the next line. The second line, go to the third line. And when you're done, just copy and paste it here, right? The next and the last one is about business and create our page. So when you use, when you convert your page to a business or creator, you can run ads. This is one of the benefits of having a business or creator page. The second one is that you can add sharp to your page. If you have an online shop, you can add it to your Instagram and upload this stuff. Upload your product and the images of your products on your Instagram. And people can click and they can, from the image from the post, they can jump into your online store and buy your products. The next one is that you can view insights and analytics of your page, what's happening on your pace, for example, your upload, this Post, It was very successful. You can understand from where the traffic came, right? You can understand, is it our users came from, for example, the Explore page, the feed page, or the hashtags helped you to rank so high, right? So it's extremely important as we go forward, we'll go deep into each part of it. So the way to convert your pace of business or creator is to click on the three lines icon at the top of your page. Then select setting from the menu and the next part, select account. And after that, click on switch account type and then follow the steps. It's 23 steps. It's very simple. And then you can convert your page to a creator or business. Now what's the difference between business and creator? You should use a business account. Then your page. When your Instagram page is about a company, it's about a brand, it's about the business. And you have probably an online store. The other hand, you should use Creator. Then it's about an influencer. It's about someone, person mostly or a team or creating stuff. We're creating content and maybe later want to make money by sharing other products from other companies and stuff like that are showing ads and so on. Okay? So if you are a brand or a company, your business, if you are an influencer or a creator like me, you can use the creator. Alright, so that was all about this part. Let's go for the next one. 4. IG post types: This lecture we are going to learn more about Instagram post types, different post, the different types of posts that we can have on our Instagram page and there we have to use them, how we should use them, how we should benefit them. That works much better from the marketing perspective, I can say. So let's take a look at what we have here. Instagram post types. The first one is single post or video. You have seen it a lot. It's just one image or one single video. And you can, it's for weekly content during the week you want to upload one or two post images or videos like to 34 five-minute video. Or depending on your business, you can do it longer, but you shouldn't do it match. For example, I'm not going to suggest you based on what Instagram is today, to offload, for example, 20 images every week or ten videos every week, right? Ten long videos. I'm not going to suggest that to you because it's not going to be helpful and there are better ways to grow your page. The next one is carousel post. You have seen it, you can just swipe to the right and left. And there are different images or different videos in a row. And usually people use carousel to tell any story depending on the type of the page, of course. So it's good, as I said, it's great. Carousels are great for storytelling. Next one is a story. Story for daily content, daily news, what's happening? For example, you can upload 102030 stories during the day, right? I do it the same. For example, I'm working on a project. I talked about it. I asked my followers a question. I share funnier stuff, I share tips, quick tips, or I share a quiz and try to engage my followers in my content. I will talk about each of these specifically later on the course. So the next one is live. And the good thing about live is that it will send notification almost all of your followers. So when you go live, your followers that are, that have been engaged with your pace, they will receive a notification that hey, for example, puja is live and you'll want to check it out. That's great. That's great for engaging people, bringing the followers that are interested in your content back and connect with them right? Then the next one is Instagram Reels. It's short videos. It's a starts from couple of seconds up to 90 seconds video. The format is vertical and the use of it, it's a great tool to get new followers. So as you can see, I put all of these content types into two main group. The first group includes single posts, video, carousel, post, story and live. And the second group is Instagram Reels. Why I did that? Why separate these into two section into two category? The reason is because the first category, the first group, is mostly going to help you to engage the followers that you already have. I'm not saying that if you upload a good post and it got, for example, you get viral or if it goes into Explore page, or if its ranks in a specific hashtags or location. It will not bring, for example, new followers, it will. But Instagram Reels are extremely strong in getting new followers. That's why we are going to focus on Instagram Reels, get new followers and use the other type of post to engage the followers that we have. And as we go forward and as you're page grows, you can also get new followers using the other types as well. But trust me, the main source of your new followers will be Instagram lives. So that was all for this part. Let's go for the next one. 5. Instagram reel fundamentals: So during this part, we are going to learn more about Instagram Reels, as it is one of the main keys, one of the main keys of getting new followers and growing a page. So let's learn more about what is Instagram, real instagram Reels, or as I said in the previous lecture, is short form of videos and there are vertical. And there are four category based on the time. Instagram will put them in. And it is 15 seconds. Timing for the videos, 306090. Now, it doesn't mean that your videos can not be, for example, ten seconds or 25 seconds, right? It can be, but Instagram will put it in the category of 15 seconds, in the category of 1330 seconds and so on. And one thing I didn't tell you that the shorter your video, the higher will be your chance to go viral. The reason is what we talked about it in the first lecture. To save energy, most people would be interested to see a good real, that it is short, for example, this eight or ten seconds, right? They try to avoid lying form of videos like we're spending one minute, one minute and a half, right? So try to keep it short. As I said, shorter and simpler is better. You can record and edit all of these Instagram reels inside the Instagram. So there is a tool for it that I will show you in a minute that it will help you to record at the same time and edit all the videos in inside Instagram itself. But there are some tips and tricks that I'm going to tell you as well. You can record videos at any time. For example, you go out. There's a great idea for recording your reel. You don't need to create the real at the same time. You can record the videos and later come back. And in Instagram or any editing app, edit the video and then post it. The first three seconds of your reel is extremely important. It's extremely important because it's what attracts people to keep watching. Now there are different tools and different tricks that can help you to grab the attention. The first three seconds I will show you as we go for a walk. One of them is to, for example, visually what you're doing. One of them is to increase the curiosity, make the user curious, Oh, what's going to happen next? And I have to watch it, what's going to happen next? We will learn more about it in the storytelling section. And when we are creating reels together. So the next point is, the reals can get featured even weeks after you published it. So I had this experience that I published a real and after 23 weeks, I saw that boom, it's rocking. For example, the first two weeks it got 2 thousand views. Then suddenly after that, after 23, this boom in a day, it jumped on ten thousand, fifteen thousand views. Okay, So it is possible that software rails that you upload it today, they may go viral after a week or ten days or even a month, right? Don't be picky on that. Alright, I have done my job, why it's not working. It may happen in the future. So how we should create a real, there are different ways, but right now, as I'm recording this lecture, you can create a real this way as I'm going to show you. But later, as I said, Instagram was changing everything every single week. And even at the same time, some people, for example, I have this experience because I have different pages at the same time. And when I go to one page, the look is, for example, another thing comparing to my other pages, the place that I can, for example, create real, it will change. But anyway, you can figure it out as simple. They just move it around, put it somewhere else during the time. And the way you can create an Instagram real is to click on the plus sign, as you can see in the image. Then at the bottom of the screen you see there are four options. Post a story, real life, so can click on real and on the next page, you can start recording or upload videos. I will show you on the next upcoming lectures how you can record, how you should record and how you edit a video that delivers a better result. So let's go for the next one. 6. Reels basics: Alright, so during this lecture I'm going to show you how you can create a real, I'm going to be very fast. Because at the end of this section, again, we're going to take a look at the real tool on Instagram much deeper with a lot of details so quickly I want to show you. So if you're not familiar with how it works, you be able to create something or start playing with it. Alright, so here we are on my Instagram. And the way to create reels, either I can just swipe, right? And here I am. At the bottom of the screen. You can see it's written real. I can click on it. And either the left side at the bottom of the screen you see it's a plus sign. I can upload videos or images from my phone. Or I can start recording or just press one time on it to take an take an image, right? This is one. And I'm going to record another video. I'm going to just move it around so you can feel the difference between the three videos that I am recording. Right? So let me just decrease the sound. Alright, so this is real that we have. You see there are three videos here. You can come here at the bottom left side of the screens written edit clips. You can click on it. And these are the different clips that I have. You can crop and cut part of it and go to the next one. Do the same for example, as well. I'm, when I'm done, I can click and click on all clips. And this is the video that I have. I'm going to click on Done. And at the top there are some other tools. For example, the first one will download the video that you just mixed on your phone without the music, if you had, if you add an, added any music to the second one as music, or you can just change the level of the sound. So for example, you can decrease the volume of the videos that I have created and click on music. For example, add music to it. Or either voiceover depend on what you need. And the next one is about the filters. You can add different filters to your video. If you don't like to have a filter, this is something a little bit tricky. Some people don't know about it. Just if you want to deselect the filter that you have and you don't want to have any filter, just click on the filter that it was active. You see it will deselect it, right. The next one, you can add some other stuff. You'd like quiz, polls and stuff like that. And you can draw something on the screen with the next tool. And finally, you can add some texts. For example, some text, right? You can move it around and put it in the screen. When you're done with editing your videos and clips, click on Next. You can select a cover for it. Different frames from different phrases that you have or add from your camera roll. And also you can edit the way it looks on your profile grid. And you can write a caption, add hashtags to it, type people, add locations, and so on. Okay, I'm gonna go back. One other thing I want to show you, the scapula video. Yeah, go back here. You see, for example, let's come to one of my reels. For example, this 13 websites for him and marketing, right? You see there's a text here. Then on the next video that takes changes. The third video again, we have another takes at the top of the screen. And on the third video we have another tastes. So how I did that? In order for you to be able to do something like this, all you need to do is to come here in the story tap, Upload. You should record the video separately before on your phone. Then upload the videos here. Add the text on each video. At that takes on each video. And when you're done, click on these three dots here, save it to camera roll. Then in the reals, you should use these videos that already have it takes on each of them. This way you can have different takes on different clips on your video. Alright? So that was all about how you can create reels and how you can work with the real tool on Instagram. I just wanted to show you real quickly and if you're ready, let's go for the next one. 7. Reels planner: Welcome to the next lecture. During this part, I'm going to teach you how to use Rails planner. It's something that I made using Google Sheets and it helped me a lot to organize my work, to organize my rays and store the ideas that they have. And during the month I spent, I put one day for example, or two days for it and record several real at the same time. Later I edit them and publish them in different days, right? So let's take a look at what we have. There is planner, this is the look of it. And in a moment I'm going to explain every single element here what they are, what it is, the way to access it either you can come here, click on this green text, or go to this URL. As you can see, priority.com slash, real planner slash, go to this URL and it will redirect you to the Google sheet that we have. So here we are in the Google Sheet, and in order for you to use it, first of all, you must have a Google account, which is very simple. Second, Come here, click on file. And the fourth option, as you can see here, is make a copy. This way, you create a copy of this Google Sheets for yourself and you can do whatever you want with it, right? But this one that you see here, you cannot edit it because it's stored on my account and it's not editable. All you can do is to make a copy for yourself so you can edit your own version. So the first tab, as you can see at the bottom of the screen, if you have three tabs, the first one is a sample, I put it for you. So you can more or less understand what's going on here. And there are different columns. You can see. For example, the first one is a status, which you see, some of them are raw, some of them are in progress and some of them are published. The second one is the type of the reals. So in a moment I'm going to explain what types you should use based on the page that you have, the base on your page topic. And for example, if you can use mine or how I get to these topics as well, I'm going to explain it in a moment. The next column is about the ideas that I have for my real. And the next part are the requirements that they need to record that read what topics they need to talk about or show, or what I have to prepare before I started recording the real. And finally, the final tab is about the published date. So let's go back to our route planner, the explanation here. So what is the next step? Let's talk about the ideas. So how I get to these, for example, the type of books, shortcuts versus three top something viral audios. How to, How did I get to these topics? So what you have to do is to go on Instagram and find similar pages and check their real idea. What did they make rules about? That's really important to check what your competitors are doing. That's how I did it. For example, let me show you in a second. For example, I got some of the real idea that I have from this page. Let's take a look at the last video. Top three websites animations to try out top three something, right? Let's go for the next one. A roadmap to learn modern JavaScript. Not bad, right? When I find 3D icon. So this is something else. It's about how she react, for example, doesn't matter. How to learn JavaScript visually. Top for tutorials for new developers. So you see, you can learn what others are doing, how they are creating real, and what are the topics that they are using. So what you have to do in this step, you can go and find similar pages to yours that are doing successful Instagram marketing and take a look at what topics are working on. And also, you can use the topics that I have here. This is from my page. For example, I have books and the idea for ideas that I have for the books. This first of all, each sheet that you see here is for one month. For example, here I put for you August, September, you can just click on duplicate and again, rename it October, for example. You can do it this way. And for each month we can store some idea. Sometimes you cannot, you don't get the chance to record all the ideas that you have. For example, for August, you can put some of them for September. Anyway. For example, for the books type, I have six ideas here. Three books for marketing that I published it. Three books, four books to improve your mindset. Three books too, that help you to make more money and etc, right? The next one is about shortcuts. For example, when you're using a tool, these are the shortcuts that you can use, for example, for Photoshop, for Google, for stuff like that. I'm going to share these as a real on Instagram. This is from my page. If it is. Related to what you're doing, you can use it as well. I have versus here for example, weeks versus WordPress show immediately the goods, the good things and bad things about them, named Chip versus AWS, for example, three top something, three websites for email marketing with solid here, right? I got the idea from that page. Three top video editing softwares, three step to grow your YouTube channel, for example, then I have viral audio. This is something that you can use for any kind of pages with any different topics. All you need to do is to just go on Instagram, take a look at different reals. For example, we can spend 2030 minutes during the day and it goes through different reels. And when you find something that went viral is something that people liked a lot. You can think about the audio that it has and just try to imagine how you can use that audio to create a real connected to what you are doing. I'm going to show one of my rails that I created with the same strategy. Here we are in my reels and think it was this one. Let me just increase the audio. So you see this was one of the reasons that I created using a viral audience. So I listened to the audio and I talk, awesome, okay, I can create something like this that is connected to my business and connected to my page and share it, right? The last one is how to, how to increase productivity, how to increase or decrease the stress level, how to select the right color. For text and background and stuff like that. You get the idea, right? So what you have to do is to find similar pages, check what the reals, what are the rules that they have created? What are the topics that they have used? What are their ideas? And you can come here, for example, you don't want books, you can change it to something else, right? You can change it to something that you have found and you think it's connected to your page, then add the ideas to the Google Sheets. So the next step is to come here. And for example, if thought with myself, alright, Books mode, what books, what kind of books I can talk about? Marketing, for example. What are the top three books about marketing that I read? I wrote them here. You see, these are the requirements that, for example, influenced contagious. Building a brand is 30 or three books about two books that improve your mindset. The name of the book is mindset. The Four Agreements, carriages calling from Ryan Holiday grade book anyway, you get the idea where I'm going with this. So the next step is to write the ideas. And when it's ready, the way to use this real planner is that, for example, at the end of each month, you can spend a couple of hours or one day maximum. To fill this form, fill this Google Sheet for the next month and just select a couple of day, for example, one day or two days to record all of these ideas. For example, I can Record ten reels in two hours, 23 hours I can spend and record ten rails, right? And this will make my work much easier. So I spent, for example, 67 hours and they record all the reals that they need for the rest of the month. So that's really great. So this is how we can use this tool. And that would be all for this lecture. Let's go for the next one. 8. Reels production tips: In this lecture, I'm going to provide several tips that will help you to produce your Rails much easier and more professional. So the reals production plan, the story for each rule before you even want to sit down and record it. Okay, So we have talked about the rails planner that you write your ideas there, you write the requirements for that. So before you want to start recording pure pair everything, okay, I'm going to record the real about this topic. Think about the topic that you have prepared, whatever you need if you want to show something, if it needs lighting, just plan everything right before beginning the recordings, right? The next step, the next thing that you must always remember, keep the ideas simple and understandable. Now, do not create rules about complicated topics. For example, Megan, quickly show you. So here we are on my page. And when you make rules about complicated topic, people will struggle more to understand it. And you sold the time of the reals is not much if you want to grab the attention. So it is much better too. Talking about the stuff that are much simpler and easier. So here, for example, here I have, for example, about three books that you must read for marketing. About three thousand, four thousand views. How to increase productivity is C2 2 thousand years, for example. Now this one was a little bit complicated for people, for example, 15 seconds video, right? So I made another video about this topic. And I spent, for example, 678 minutes as a YouTube video. So you can do this kind of thing. If it is something more complicated, you can, you use it in another place like YouTube? But for Instagram, try to keep the idea itself and the things that you want to show. Something simple, not too simple that everybody knows that, but something simple that it's easy to understand for people, right? Next one, prepare the requirements. I mentioned that. Record each video shot on your phone, not on Instagram. So I point out to this, keep in couple of lectures before. It is very useful that for example, I want to record, take some shots from the microphone and move my camera around it, right? So what I can do instead of going on Instagram and directly record it there. I can go on my phone and record here. I can do several recordings, 235 recordings from one for one idea, for one part. Later, I can come on my phone and go through them. Okay. Clip number one is not good. Clip number two is not. Okay. Clip number three is great. Clip number four is not good. Then I'm going to remove them. Keep the best one of them right? Now. This is one of the benefits. The second benefit is that you have the ability to write, text or edit each of these shots differently. For example, I have talked about this idea, for example, three books to increase your productivity. For example, on the first video, I can write down my title and the second video I can write the name of the second, the first book. And the third video, I can write the name of the second book, book, the first week, so I can look third week and so on. You get the idea. So it is much better to record the videos on your phone rather than on Instagram. Real itself. Select the best shot caught and add text overlay to your clips and prepare the real and save it as a draft. So we talked about the real plan, right? We have it here. So let's say that I have recorded all of these six videos and I'm going to prepare them now. And I'm going to post each of them during the next week, okay, every day I'm going to upload one real to make it much easier. All I need to do is to just create the real on my Instagram at caption selected cover photo, et cetera, et cetera. And then you want the last step. Instead of clicking on Publish, you can click and save as a draft. And when you go to your real on your page, you see at the left bottom part of this image your draft, the reals that you have saved as a draft will be there. And all you need to do when you want to publish them, click on it. It will go back to the settings of that real and you can publish it. One thing, the last point here that you have to remember is that sometimes when you edit a real complete, do everything that you want with it and you save it as a draft later when you come back and you want to publish that real, some of the elements will change. For example, the music may go away. The cover photo that you have selected may go away as well. So before you publish any draft, reals, just check if the music is right, if it was dense, okay, if it's not selected the yen and fix the cover photo as well. Again, it may be okay. It may be changed. Right. So just pay attention to this tip. And that would be all about the tips that you need to remember when you want to produce rails. 9. Making the reel in action: What do you think? Should we make a real together? Let's try it. In this video, I'm going to show you how I create one of my reels. And I'm going to share every step of the way, but very quickly, not to take your time. Let's take a look at the reals planner. The third idea here, three books that help you make more money. The Way to Wealth, financial independence, and thinking Grow Rich. I have prepared them here, the images of each of them so I can show them on my real and you see all of them are ready. And one other thing I forgot to mention about the reals planner, if you use Google Sheet, I made it in a way that when you change the text here, the colors also will change just to make it a little bit better. So if it is draw, it will be read. If it is, for example, this one. We're going to work on it. And I'm going to write down in progress, it will become orange. And if you write down published, it will become green. So we're going to work on this. It becomes in progress. So let's begin. Alright, so the first thing that I'm going to do, I'm going to prepare myself for the first shot. And for that I need this tool here, so amy, to cut down the sound. So hopefully you got my voice here. I'm going to record the next shots on my computer to show the different books, right? So here we go. Alright, so I have recorded several videos. You saw me probably doing one thing several times. So here I have just record it on my phone as well. So here I have different videos as you can see. For example, for example, the final video, which is about call to action. It took me, for example, it's 552nd, 51 second video. The rest of them you see each of the videos are each of the shots. I took it 34 times, and then I'm going to select the best Laughter. Let's edit the videos. I'm going to save video as new clip as well. You see, I got my beginning and my God, I got my final shot. And let's edit the rest of them. For example, this one. I think I was happier with this. Now, I have edited my videos and cut down the part that I want. Now I'm going to add text. So I'm going to jump on Instagram and go to the stories in here. I'm going to upload them and bring them here and add texts. For example, this is the first shot, right? 32 books that will help you to learn more about what was the topic. Three books that help you make more money. So that's the title here. Three books that I'm going to add the book icon as well. Three books that help you make more money, for example, right? Now I'm going to put a white background and alignment to center and the position of it is skipped, right? I'm going to bring it a little bit lower. Three books that help you make more money. And I can add the filters that I want to eat. And when I'm done with this clip, I'm going to save it right here. Let's go for the next one. Final video. Follow for more. I'm going to put four more on the next line, so it's okay. Anyway, I'm going to put it here. So I pointed out to it, right? And add the style and save it. Alright, now I have all my videos ready to mix them in the real. Okay, so here we go. I'm going to click on real. And at the bottom of the screen I have my videos. So the first one will be three books that help you make more money. I'm going to add that. And the next one will be number one, Benjamin Franklin, the way to Wealth. And number two will be the financial independence by Jim Rhone is a great book. And you see at the top, it will show me how much time I have left. So this book is taking a lot of time. I'm going to decrease it. Start for example from here and cut the last part later. We can edit it as well, but I want to show you how it's been done here. Again, I'm going to decrease the length of it a bit more, add a call-to-action, follow for more, right? I'm going to just let it be the way it is. Maybe till here it's fine. Now we're done. We can go on the next part. So this is a real that we have made. Boom. When I pointed out we go, I think I have to plot a bit more. So we have six seconds to show all the books. 1.82. Yeah. For the first clip and for our call to action to 0.3 seconds, right? That would bill. So I have mixed it. My video is ready and all I need is a good sound. So I'm, what I'm going to do now is to look for a good sound, right? I'm going to increase the sound here and also turn off my own sound here. So the videos that we recorded, we don't, we don't need the sounder. And why you one thing is that while you are just watching different rules on Instagram, you can save the audio and later here you see it is written safe. I can click on saved and come to the audience that I have saved people don't like, Let's see if this sound. So one thing I can do here, I'm not sure if you point, I feel solid. So let me just come here. Yeah, Well, that's it's ready. So now, now we have the music, we have mixed our clips, we have texts on each slide, it's shot and it's ready. I'm going to add all of the information that I need. And the next part here. First of all, let's select a cover for it. Usually, if you can create a cover before, for example, your computer with Photoshop or stuff like that, that's good. If not, you can just select one of the good shots or good frames from your videos and just fix it the case. So for example, this one is not so bad. I have the title, three books that help you make more money, right? So the cover is good. I'm going to quickly write a caption for it. Alright, so as you saw, I have created the real and added all the information that I need and I just saved it as a draft, I didn't publish it. And when I go to my page and go to the reals, you see here. Here it is. It is saved as a draft. So if I click on it and I can select it, I'm going to check the cover, video, cover, images, CD, profile grid have changed. I need to bring it down again, so title will be visible. I can click on edit to make sure the audio is right. Yeah, The audio's fine. Next, sometimes when you go back and come again, the cover photo will change. It's okay. And it's ready. I have my caption here. And all I'm going to do now is to share it. And it's sharing it. And I'm going to refresh it here. And you see, now the draft is gone. And I have my video ready here. Here it is. Okay, so that was all for this lecture. And I wanted you to see in real life how it is to create a real and what are all the challenges and the steps that I took to create this real. So you get familiar with all the stuff and all the things that you saw. And it took me about 2030 minutes to create this real edited and write everything and mixing all the stuff. So if you spend, for example, 51 day on creating reals, you can create, for example, ten or a little bit more great reels for your Instagram page. And two days every month, we'll provide all the reals that you need during the whole month. That would be all. Let's go for the next one. 10. Storytelling structure: So in this lecture we are going to learn how we can tell a story through reels and carousels and what the structure should be. So let's take a look at it. So here we are in our PDF and every story on, we can say Instagram or generally on social media, it usually includes three parts that we consider it from marketing perspective. So the first part is the intro. And the intro itself, it usually divided into two sections. The first section usually offer a reward to the listener, to the viewer that if you've watched this, you are going to get this reward. It's not only this structure, it's not only applying to social media. Even in some successful TV series and movies, you can find more or less the similar structure. This is the first part of the intro. The first type of the intro that we can have, the second type is curiosity or question. We see this a lot, especially in successful TV series and movies. That the first 23 minutes, they show some shots. They show some shots that create strange questions. In the viewer's mind. We have the same thing on Instagram and other social media channels that the first 23 seconds, for example, regarding reals, the first 23 seconds either offer you a great reward if you've watched the whole real or create some questions and make you more curious that, Oh, what's going to happen? I have to see this real bye till the end or I have to go through this carousel till the end. So I understand what's going on here to find the answers for the questions that have been created. After the intro. What do we have is a story itself and the way we tell our stories on Instagram usually divide into three types. The first type usually point out two different points. For example, three things to do this, three ways to do this, for things to achieve this. So there are different points in a moment. In the next lecture, I'm going to show you a specific examples so you understand it. But the next one or a steps, three steps, for example, to decrease stress, three steps to decrease back pain, right? So the difference between these two, in the second one, there is an order, there is an order 123. First, you must do this. They can humans do this, 30 months do this. And the final type is the process. It shows a process of doing something of going somewhere. We see this a lot on Instagram. But usually for pages that are doing marketing in the purpose of converting viewers into followers and converting followers into customers. Usually they follow the first two ways. The process usually lies on the rest of the type of the pages that are doing some kind of marketing. For example, influencer marketing on Instagram or other channels. So the process is showing, doing something or growing somewhere. It's a process of something that's clear. And the final part is the ending, which for us as a marketer, it's really important because we somehow point out what we want from our viewers, from our followers to do, right? And it's called call-to-action. So then hold the structure of a storytelling in social media, especially on Instagram Reels and Carousel lies into this system. Now, one of the most successful, I'm a storyteller that became very viral and became very successful in this field, just by telling a good story, started using more or less the same structure. So I'm going to show you, you probably know this guy. So he started, I think one or two years ago. I think about two years ago on TikTok. And right now you see he has almost 80 million followers on Instagram. And what he does is to use his greatest storyteller. He used some videos that others upload on social media or somewhere else. And he create a funny story out of it, right? And entertainment is one of the things that attracts people. So let's together watch the last video that he has. For example, you see he got this video on the Internet that there are some firefighters and there are, for example, dancing and singing. And he converted this to a funniest story by adding the second part of the story himself that he, his house is on fire and he's calling the firefighters and their dancing and singing, right? So if we want to look at it from this structure that we talked about, the beginning when shows that there are a couple of people, a couple of firefighters, and they want to sing and dance it create curiosity. What's going, what's going on here? If you know this guy, you know, something funny is going to come, right? So immediately when you see something like this, you are waiting for the funny thing. So you're curious that, alright, what is it going to do with this video this time, right? So more or less he used this structure. This was a great example of a storytelling and how important it is to attract and grab the attention of the crowd, right? So in the next lecture I'm going to show more examples. And then we're going to take a look at the similar structures on social media and see how it is. So let's go for the next one. 11. Storytelling examples: Together, let's take a look at some examples about this structure that we have learned during the previous lecture. So here we are. And the first type of the Internet we had is about what about reward, right? So these are some examples how to decrease stress. So you know that when you see this title, that alright, I'm going to learn something that helped me decrease my stress. So decreasing the stress for me works as a reward, right? How I never get sick, for example, right? So these works as a reward. We had the similar examples in the previous lectures, three books that helps you make more money. Making more money works and reward for me, okay? Alright, three books that teaches me something like that. I really wanted to know this, right? So it pushes the listeners or viewers to keep watching. Next, curiosity or creating questions. I wish I knew this ten years ago. So when you hear something like this or see a sentence like this, first of all, what is this? Right? When you're reading, you're saying, I wish I knew these ten years ago. First of all, it should be something very important that you are wishing that you knew this ten years ago. And you get curious that learn more about this thing that is very important for the guy who's talking about it, right? So it creates questions, it creates curiosity. Another common, another common sample that we have all the time. Wait for the end, right? And these things that we talked about till now are like titles. But we can create the same, almost the same effect using other stuff like a video or for example, gifts or some images can more or less demonstrate the same thing. I'm going to show you a page on TikTok that uses a video that it's really common, really comment on social media and more or less, everybody knows that when this video exist, something funny is coming. So let's go on TikTok. Okay. So here's the page. I was just going through TikTok and I found this page. And here's the video you see. There is, for example, you see this guy at the bottom of the screen with a cap. So immediately when you see this image, because this guy is going to laugh at something funny in three or four seconds. So immediately when you see this guy, you know that something funny is coming. So you get curious that what's going to happen. So for example, in this video, something like this going to happen. It may not even be funny, but let me just show you the views. For example, this video that we watched, almost 60 thousand views, right? So you see, he's just using the same strategy is just adding this video at the bottom of every video, for example, this 1300 thousand views. So it's just some guy probably mixing funny videos with this video. And this video is going to help him to have a positive intro. And that's how he's grabbing the attention. He has about 30 thousand followers. And most of his videos are very successful, right? So let's go for the next, which was a story. The first type of story was talking about three points, three habits to stay healthy, right? 12 tree. You can start from the third one, you can start from the second one. There is no order, right? The next one, we are talking about a step. So there is an order three steps to decrease lycopene. First do this, then do this, then do this, right? And then next one. And the last one it is, show a process of doing something or going somewhere. In the next lecture, I'm going to show you some examples on Instagram for each of these. And the last one was call-to-action, which can be, for example, follow for more, which I use it a lot and a lot of other people are using like and share, for example, which back then in Facebook time it was used a lot. And for example, click on the bio link. It's very common on Instagram, right? So that was all for this part. And the next lecture, I'm going to show you some examples with the same structure on Instagram, both carousel and reads. So let's go for the next one. 12. Storytelling on Instagram: Let's take a look at some examples on Instagram. And let me turn on the recordings. So here we go. The first thing that we talked about was for the intro was the revolt, right? So let's, for example, most of the readings that I have is connected to the reward. For example, we completed this reals, we made this real insight discourse. And you solve for exam three books to do this, right? And for example, let's come here. She websites for email marketing. How to increase productivity. All of them are offering rewards. And let's come lower. For example, three websites to get graphic contents, right? All of them offer rewards. Now, let's take a look at curiosity and creating questions. For example, here, I use the wait for it takes that we talked about it, what's going to happen. And usually the weight for it takes the weight for each title comes with an emoji, right? If you, for example, put funny, put laughter emoji here. It tells the listener, tells the viewers that, alright, something funny is coming, right? If you, for example, put sad thing here. They expecting something emotional to come. For example. This one, How I Built, for example, this website that I talked a lot about it, this can create questions and curiosity for the users, right? And there are some audios, for example, this audio for this video. You see it's also very common sound on Instagram. And there are a lot of viral videos on Instagram that use the same sound and then you hear it, you expect something. We are curious that, alright, for example, this is daylight. What's going to happen next? What kind of light is going to come? So again, create curiosity. Let's go for the next 13 habits we talked about it. I have shown the examples here are three steps to do this. For example, forest steps, let's talk about, let's take a look at a carousel here. Eight steps to remove bad habits, right? So we have 12345678, right? And the final slide goes to call to action, right? For example, this one goes in the first type, five button, mistakes. It's like tree, healthy, happy. There's no, there is no order, right? But here there was an order first you have to do this again, you have to do this, and so on. The next was showing your process and showing your process. It's so common. It's so common on Instagram, for example, this video. It's showing your process. It's showing a cat on an airplane ride. And it's very common on Instagram, for example, this video is showing you, I'm unboxing neon lights, right? And this was on my page. We can even look at other pages. For example, let's go to Tai Lopez page. And let's look at some of, let's go to raise so we can see how was the view. For example, here in the middle of the screen, my biggest pain in life, right? 94 thousand views. So it creates question, what is the biggest pain in his life, right? So this one, it shows a one-year old, one year and a half. Okay. You get curious that alright, what's, what is he, what is this kid going to do when it gets a little bit older? So you keep watching what's happening. So you see it follows and it shows how the processing is going and how he's improving. So it goes the same way, right? The process showing the process is so common. And for example, here, there was a real that I uploaded long ago. I want to give you another example of something else here. Alright, so here it is. It shows a mother that this baby inside metro wagon. And then it starts going and then someone comes and take care of the baby and get out in the next station. There's a guy would be, right? So the thing that I want you to understand here is that emotional videos are extremely effective. Emotional videos are extremely effective if you can use it the right way. And for example, let's go back to ties page. He's using emotional videos a lot lately. For example, this video you see. Just take a look at the views that he had. For example, my biggest pain had almost 100 thousand views, but this one had 600 thousand views, right? So what's happening in the first three seconds, you almost see some guy in an army suit is just fighting with a little boy that is blindfolded, right? So you expect something emotional is going to happen and you're waiting. You keep watching this video till the end to see the reaction of the boy when he sees his father, right? So it creates curiosity, is side that it has a strong feeling and strong emotions in the video, write. These were some of the examples that I wanted you to see and get better at storytelling, right? That was all. Let's go for the next one. 13. Single image and videos: At the beginning of this course, we talked about the different post types that we can have on Instagram. Then we went very deep into Instagram reels and we learned all about that. Right now we're going to spend more time on the other types of posts and how we can benefit them, where we have to use them, how we have to use them to get the most results possible out of it. So here we are. And in this lecture we are going to talk about single image and videos. It's very simple. I'm just going to point out to some common tips that you need to know before you use them. So single images and single videos focused more on existing followers, especially if you've just started your page. If you have less than usually 10 thousand followers, these type of posts, single post and single videos, usually focus on existing followers. But as you pays, as you grow your page and you get to higher engagements, you can also get new users, new followers from single image and single videos. The way that Instagram works today, to up to three posts per day. It's enough in general for most of the pages, but there are some exceptions to it. For example, if you have an Instagram page about news, even if you upload 50 single post or single, single image or single video parent day, it's okay because it's about news. And people accept that people are okay with that. But if for example, I have a page about marketing or I have a page about some, for example, educational content. If I upload, for example, 20 single images are single videos per day, I will have a huge number of unfollow because people get mad, right? The huge amount of information one day, it's not going to help write a news because it's so simple. For example, immediately you read something and you understand that, alright, this thing happened today, right? So keep it simple. We talked about this a lot. I cannot stress this more as it is so important in marketing. Making things complicated, you lose your results. Check your competitors for idea. So if you don't have any idea that, alright, about what I should create a post and my pages about, for example, clothing or it's about electronic gauges. Just take a look at some other pages with the same topic and let's see what they are doing. Write about what they are posting and which of those posts have more engagements? Yes, there may be. For example, when you look at other pages, you see there are more engagement on some of their posts. Yes, they may run ads on some of their posts, post STEMI run promotions on some of their posts. But in general, when you go through, for example, 100 posts, you more or less get the idea that these types of posts are delivering a better result. And finally, asked people to engage in the caption of the post. You can read the first sentence is really important. The first, for example, five or six words, it's very important. You should try to do your best to ask people to do something. For example, ask them a question. Have you seen this thing before? What do you think? What's your opinion about this video? If it was He would you do this? Right? Asked them a question. So this type of, these type of questions will encourage followers to leave a comment and then you get more comments. You will have a higher chance to grow your page more people. Instagram will show your post to more people and so on. This is a sample of single image. I'm sure you have seen this type of posts and this is a sample of videos. The way they look today. Instagram changes these things every week. I can say more or less. So right now that I'm recording, they look this way later. Maybe if I don't know, when you're watching this course, you may see something a little bit different. They wouldn't change it much, but a little bit different. So that was all about single image and single videos. And on the next part we're going to talk about carousel and there are some great tips about it that I'm going to share. 14. Carousel: During this lecture, we are going to focus on carousel type of posts. It has a lot of details that can help you over the time to be more successful at carousels and grab a lot of attention. So let's take a look at what we have here. Carousels, as we talked about it, as I mentioned it in the first couple of lectures of this course, are very good for storytelling. You can use the same structure of a storytelling that we talked about it in the previous section. For carousels, I'm going to show you some examples so you get the idea better. You can upload because creating carousels, good carousels is taking time. You can upload one, maximum two carousels per week, right? Because if you want to upload more, probably you have to, you have to spend a lot more time. And somehow more or less, you will decrease the quality of your carousels and it won't be good. Next follows the same rules for storytelling as rails that we talked about it during your previous section. Keep it simple, avoid confusing slide. So right now we are going to take a look at an example For a slide from a carousel. And I'm going to mention some points as well. So here is the first slide. When you look at it, it's very simple. You see there are lots of empty spaces here. And the work of these empty spaces is to drive your attention to these texts. They're not useless. Most people think that this is empty spaces. These white spaces are useless. But no, they have a purpose. They drive your attention toward the texts. And you see that texts are not so complicated. It used a simple language, plus there aren't many words. 1012 words, tops. In total. I want to be good at something. Then second guy says, then be bad at it. First, it's very simple and it also creates curiosity, right? Okay, I want, I want to be good at something, then be bad at it first. So why I should be better at something? Why should it start to be bad at something? Let's go for the next one. Be bad first. Yeah. So you see, it's very simple. It is avoiding confusing slides and it doesn't take a lot of energy from me. If it had, for example, a long sentence here, maybe I would stop going further, right? Let's go for the next one. So you see, it's getting a little bit more complicated to sentence is getting longer, right? And there are two things, two major things connected to our mind, the way it works that I'm going to point out one of them I told you before. You see the fourth, the slides is more or less the same. It has a longer text. So what would happen? Pay attention to this question. What would happen if the guy who created this carousel put these two slides at the beginning? I will tell you what would happen. Probably he would, he would lose 80 per cent of the views that he had, right? Why? Because when people see that there's something complicated and energy taking here, they wouldn't even start it. So let's get back to this sentence that I mentioned that before about our mind. The human mind rejects energy taking and difficult tasks to save more energy. If you haven't wrote this sentence yet, write it down. Because it's really important. The human mind rejects energy taking and difficult tasks to save more energy. This is really important, especially in marketing. Whatever you do in marketing that doesn't follow this rule, you are going to waste your time. Now, there is the second thing connected to our mind here. I talked about this in the cognitive biases in my other videos, in my other courses. So the reason that the person who created this, these are slides. He made the first two very simple and less energy taking is because of this rule. The human mind tends to continue the tasks. It already started. It called inconsistency, avoidance, cognitive bias. For example, you started the process, you start doing something, you started cooking your food, right? You spend two hours cooking something. And after two hours you burn the food. Usually most people try to eat that food. Even it tastes bad, even it's unhealthy. The main reason is this rule because they started the process and they want to finish it. Now I'm not talking about some tests that alright. You say, I want to lose weight and I want to go to the gym every day for the next 200 days that comes. And you start day one, day two, and then you stop. I'm not talking about those stuff, those processes. I'm talking about simpler process. That for some reason you started, for example, cooking your food. Some process that doesn't take longer time. And as you go forward, your power to say no to that process will decrease marketers. Successful marketers know about this rule and use this, use this rule in their marketing. That's why when you see, for example, a guy, successful guys doing marketing. For example, there was a person, he was running ads on Instagram showing a system that will tell you your body type. And it shows he was trying to help you to build your body to have a better body, healthier body. So he was saying that you just take this quiz and you will learn more about your body type. You don't need to pay, you don't need to even give me your email. It's just all free. What do you say? Most people say, okay, let's find out what is my buddy type. I'm not gonna lose anything. I'm not going to pay. I'm not going to even give my email, right? So you continue your answer several questions and you learn more about your body type. Then he shows another video. There. He tries to get you inside the program. For example, three days program. It's free. Write, for example, or watch this 20-minute free video to learn more how you can fix or improve these body types, right? So you say, Alright, I'm not going to lose anything and keep watching that. And after that, he tries to sell you the product. I have seen this thousands of times on intranet or even locally when I go outside, when I see successful marketers, they're selling something, some product. They know about these strategies, they know about these cognitive biases about our brain. That's why they're successful. So remember these two nodes as there are very important. And let's take a look at two carousel examples. I'm going to be quick. Icons, design, do's and don'ts. Very clear, very simple. You see there are lots of empty spaces, are very big elements. Big test, four or five versus texts. It's simple, right? Then you start the process. You see, for example, these are the points. Don't do this, do this, don't do this, do this, don't do this to the right. The couple of points here, as you can see, all of them are very simple. And here in the slide, the person asked you a question interested in this icon package, right? So if you're interested, do this and you get 20% off if you click on the link in the bile, right? So this is the call to it. He, more or less, he divided the call to action into three slides here. Asking question, give you some instructions, and then boom, revert, click on the link. You'll get 20% off. Let's go for the next one. This is from my own page. Read this. If you feel confused, you see there again, a lot of empty spaces and your eyes can easily follow the process. This is really important if I just do these texts, vice versa, for example, in this text up and bring this text down. Because our minds, our eyes, try to read from left to right, from top to bottom. I'm just breaking this rule. The user get confused, right? So you should pay attention to these smaller stuff as well. You see very simple. Now, the guy, the person, the user already read three slides of my carousel. Then I go a little bit complicated and goes this way. And finally, the call to action. So this was how pterosaurs work. I tried to point out to the major things quickly. So you get the idea. So you get how it works. And the next part we're going to talk about the next post time. See you on the next one. 15. Story: The other type of posts that we are going to talk about in this lecture, our stories. Stories is usually used to stay in touch with your followers daily, right? So you can share about daily news that it's happening during the day for you. Daily process that your company, for example, have to go through, share all these stuff with your followers. It's just stay in touch with your existing followers. One of the things that is really important on the stories, try to be yourself. When I say be yourself, is avoid making fake stuff. Avoid making fake stuff. Don't think that alright, I want to grab the attention of the new users or my own users on my own followers. So I'm going to show them a fancy car yourself, for example, this is my room. This is the room that I'm creating these courses and working and creating web applications and stuff. It's all happening in this row. And every single time that I'm showing you a story, I'm just showing this room. I'm not going somewhere fancy to show some stories, right? If you do that, then people understand that it's not you. They will stop following. Be yourself, be who you are. If my face look this way, this is why I don't have to go and do hundreds of makeup on my face to be to look a little better in front of camera, right? Be yourself. Short process. This really helps on Instagram stories show the process of doing something. For example, I'm creating a course. I showed the process, I'm writing the PDF, I'm recording now, I'm editing now. This is the way how I edit the videos, etc, etc. You get the idea. Next, use paul quiz question to increase engagement. This really helped a lot. It really helps a lot. So you can use polls to, for example, what do you think? Do you think this is better or that is better? Ask a question from your followers, give them one or two choices. Ask your followers a question and give them several choices. So they can tell you if I use this a lot, not only to increase the engagement of my page, but also to learn more about what my followers thing, right? It can help me to produce a better product for my followers. Quiz is the same. When you are creating quiz, try simple and easy questions. Why? Because when it is difficult question, most people don't know the answer. When they don't know the answer, they want, take part in the quiz, right? But when it is simple, a lot more people click on one of those choices. This way, you get higher engagement, right? So try using simple questions. Simple questions that you, more or less, almost 60%, 70, 80% per cent of your followers know the answer, right. Next, share your new post as an a story. This really works. I'm going to tell you how you should share it in a moment. So this is the first sample of stories that I use daily news. I'm doing this in an hour. Wish me luck. For example, I have an exam, I have to do this, I have a project I haven't presentation, etc, right? Daily News quiz that I mentioned are usually, for example, when I ask, when I create a quiz, I ask a simple question. I put two choices that are close to each other and one of them is the correct answer, then I put a very far choice that it's not really connected. And finally, I usually put something that is absolutely not related, right? For example, the question is that, for example, what kind of camera I used to record this video. And I have several choices at Dell has choice I usually put, for example, I don't even use a camera. You see something not related and a lot of people click on that because first, it's funny. Second, if they don't know it, if they don't know the answer, that 2030, 40% of the followers that they don't know the answer. They go usually for that funny choice, right? And this will increase their engagement. This is how you should share your posts. For example, here you see a height. The post itself, I drew on it and I wrote new reel and I put a countdown even before I published area. For example, in five hours, I'm going to upload their new real about this, right? I put the countdown and then the five-hour finished and then upload it. Then again, I upload another story. Again, I hide the story itself and I encourage people to view it. Have you seen this? I'm going to share, I have shared a great thing in this real, for example, I push them or give them a reason to click on the new real or New Paltz or whatever it is and see through stories. Finally, we have promotions type for stories that you, for example, produce a new, publishing, new product releases a new product, whatever it is. Or for example, in this exam, in this story that you see, I published a new video on YouTube. And I'm asking people that if you want to, for example, learn more about this stuff, click on the link below and jump into my YouTube channel, right? So that was all about the story and the different types. So sweet and tips that you need to follow to have a successful story. Let's go for the next one. 16. Highlight: The next post type that we're going to learn here are highlights, and highlights are very similar to the previous type stories. Let's see why. So here we are and our PDF and highlights our stories, but they just remain for longer. So the structure of highlights are exactly similar as a storage. In fact, they are stories that you can store them somewhere in a category in another folder, for example, and show it to paper for as long as you want. Stories will go away after 24 hours, but highlights remain for years. So it's similar as post regarding the time. So you can organize them. You can organize the highlights in different categories. And we'll show you in a moment how they look and how we can do that. You can add the stories to each highlights over time. So for example, you create different folders. Let's look at Highlands as foreigners. For example, I create online courses. I, for example, offload the stories about my family. I upload the stories about coats, for example, about funnier stuff. So I create different folders, work for example, family traveled three, but I don't know, quotes and stuff like that. Then I put each of these different stories that are uploaded over time to each of these categories. And a lot of people like it. A lot of people enjoyed watching highlights in this specific category. Highlights will jump up in front when you add a new story, I will tell you what, what do I mean by that? So this is, these are the look of a storeys above your posts, normal post, they will look like this. And the last sentence that I said, the highlights will jump up in front when adding a new study. So you see the way my highlights are displayed. For example, if I add a new story to, for example, code, the code will jump in front, right? For example, this is, I think from Ty. And if he add in your story to fitness for example, this fitness jump in front, right. So you can add a title to it, you can add image to it. And the way you can add create highlights, there are two ways. Usually, you can click on this plus sign on your page, and then it will jump to another page, which is called archive of your stories. There you have access to all the stories that you uploaded over time. And you can select, for example, for example, I can select the ones that is connected to behind the scene of my production, to the behind the scene category. Or I can select several of these stories that are connected and have the same category. Then on the next page, I can create the title for it, whatever the title is. Either I can select the highlight thumbnail, either from the stories that exist or I can upload it from my phone so I can create thumbnail for this specific category. And then I upload it here. The second way is to click on this three lines at the top right side of your phone. And then after that on the menu that comes up, select archive. And again, you can select the stories and create highlights from there or add an a story to an existing highlights, right? So that was all about highlights. And if you're ready, let's jump into the next lecture. 17. Live: So this is the final post type and that is, live. Lives are really important and it can help you increase the engagement with the existing followers. And also there are some specific ways, the specific marketing strategies that I will share with you in the marketing strategies section regarding lives that can help you bring new followers to your page. So let's take a look at what we have. When you go live. Instagram will send notification to some of your followers, to the ones that are more engaged with your page. So for example, if you have 1 thousand followers and only, for example, 50 of them are engaged or have been engaged with your page over the past couple of weeks or tap past couple of days, they will receive a notification that Puja went live or U-bend life and click to watch it. Some people don't click event, but the ones who are interested, they can do it in this way. You can increase engagement of your page, get in touch with your followers, have a chat with them, respond to their questions, or even bring them up in a one-to-one call and others can see it. It's really interesting. The next thing is that it's good for existing followers that I pointed out. Next, go live with other pages. Now you can find some other pages that are connected with that. They have the same topic as your page. More or less they have the similar amount of followers. You can go live and talk about a topic that both of the followers like their followers will follow you, your followers will follow them. And not all of them. Of course, there's a small percentage, but it's another way that you can increase your followers. Share count down for lives from one day before as an a story. So in the stories we have, we have an estimator. Let me show you in a moment. We have in a sticker that shows countdown. So let me come here then we record it first. So here we are. I'm going to take a shot. Okay. I'm going to add countdown sticker. I'm going to click on the stickers here. And here's a countdown. And let me write it down the title, for example, coming live in, for example, shifting minutes, right? And then you can add the top of the screen you see you can change the color and the way it looks. Okay? And of course at the time, and if it is all days, one day, for example, you can select the date or you can turn off this all day. For example, today, after ten minutes, it will be, for example, where was it? Here? And we are, What time is it now? It's too old. For example, in 1215, I'm gonna go live, right? We see 15 minutes. And I can share this. Of course I can move it and put it somewhere around just fine pseudo spot. And you can share this. And of course I'm going to share it. And 15 minutes I'm going to be live. And of course it's better to do it, as I said one day before to get the best result. But I wanted to show you how it works, right? So I made sure to have a good internet connection. This is really important. If you have a poor connection, it won't be good. Your followers won't like, right? Also after you've finished your life, you can save it as a post. So the way to do it, you saw it. I thought this was just a story. You can go to the place that you take a stories. The third, you see at the bottom it's written life. You can click the third option or later, depending on what Instagram add to it. You can select Live. As you can see here, and click on that icon and go live. So that was all about live streaming. It's very effective and very helpful to get your followers, to make your followers engaged with your page. So let's go for the next one. 18. DM and VM: Alright, so let's start Instagram marketing strategies. During this section, we will focus on different marketing strategies that will help you to grow your page, attract new followers, bring new engagement your page. And hopefully later you can convert these followers into customers. So let's take a look at the first marketing strategy that we are going to learn during this lecture, d M and V M, which is the short form of direct message and voice message. So Instagram is a social media. Instagram is a social media. It's social. And what you need to do is to be social, right? So one of the things that most people mix, especially the Instagram, is that, alright, I want to have a lot of followers and they just upload posts and they just jump in and get engaged in my pause and do all the work, right? This is one of the things that I met when I met people that want to grow their Instagram page have in their mind. But as I said, Instagram or social media and you need to be social there. That's requires to be in touch with people. Avoid automate messages. I see this a lot that people set automate messages that when they receive a message, an alternate message will go for them or they just write something and save it somewhere. And they just, when someone asks a question from them, they just reply with an ultimate message. Avoid those things. Try to be social, tried to be yourself. Look at it as a person who is chatting, who's talking with you, a costumer who is in your store and is talking with you and asking questions, for example, the more social UBA on Instagram, the better will be for your page, right? Voice messages. When you're chatting with someone on Instagram, voice messages works much better than text messages. And the reason is that you cannot automate a voice message. And Instagram knows that an Instagram value it more. Increase your engagement by chatting with followers. We talked about it now, right here you will see three slides, three shots from my, from the chats that they have from with my followers, my students on my Instagram and you see, they sent me some messages and they reply with a voice message sometime and meet some of them are sometimes right. Then I send them voice message and you see, I tried to be active. You see how I reply to the followers. I tried to be active and I don't do this just to, for example, grow my page. For the purpose of growing my page, I do this because I want to be in touch with people and have engagement. And one of the things, one of the good benefits of this is that you will convert followers into loyal, loyal followers. And what that does when you upload posts, when you upload the story. They are first there to like comment, share unsaved. That will help you in the next upcoming strategies to grow your page into a higher level, right? So let's go for the next one. 19. CM on top posts: The next strategy that we are going to learn here is commenting on the post of top pages. So most people underestimate the value and the result that this strategy can deliver. Let's take a look at what it is and how it works. So the first step that you should follow is to follow top Instagram pages in your niche. So you create a list of pages and people who are doing more or less the same thing that you are doing, who are active in your area, right? You follow them. This is a step, one step to turn on post notifications on their pages. So you go to their page, click on the three dots there somewhere there, and turn on the post notifications. So when they upload a post or anything, you receive a notification. Now, why do we need to do that? Step three, comment on their posts when they upload one. So immediately when you receive a notification that someone that you follow, and it's important to you uploaded a post, just jump on their posts. If you do it in the first one or two-minute debts grade. If you do it in the first one or two minutes after they upload a post. That's great. And leave comments. Leave a comment or several comments. And the step number four, you can respond to others, comment that other people wrote and engage with them. Now, let's look at how it will be. So this is a screenshot from one of the posts done by Jordan Peterson. Some of you may know him. And look at the first comment here. He wrote something and he got 500 likes and seven comments. It means that about 500 people paid attention to what he wrote and got engaged with this page. And imagine from this 500 people, let's say 2030 of them just visit the page, visit his page, and they like it. And for example, half of them like ten or 15 of them follow that page, how it's built an Imagine if you do this 1020 times per day. For the rest of the mouth, you will see how it works, right? If you just follow this strategy is just this single strategy. It will help you to get something around 2000s, up to 8 thousand followers per month, just using this single strategy, right? So look at the rest of the comments you see, for example, this one. What you see when it is complicated, the reaction of people get less. You see this one is like 76 words. This one is 34 sentence. And you see the difference. Look at the third comments. You see it's very short Internet that very short and funny also. You see four, even though that is the third comment, 400 likes. This one, again, short. The fourth comment and lots of likes. So this is another example from Tai Lopez. And again, you see the result. All you need to do, go there, live, comments or comments. Respond to other other people's comments. And just like them, get in touch with them, chat with them, make conversation there, that will help a lot. So that was all for this strategy. Practice this, and let's go for the next one. 20. Remix: The next strategy that we are going to learn here is Remix. Now, some of you may know this, but you have the ability to use other people's reels and create new ones. How using rubrics. So let's take a look at it. Remix is mixing others reals, videos and publish it as a new one. So you can go on Instagram, find different reels that you are interested and you think you can create something good or something interested with it, or you can go after rails that became viral. A lot of people react to them. You can use those wheels and create a remix and uploaded on your page as a new rule. So the way it works is that your video that you record your real can come after the first video. First in your Remix, you show the first video that became viral or whatever it is that it's from other pages, then your video comes. Or it can be side-by-side as an square. Both of them play at the same time. Also, there's a good strategy that you can use. You can ask your followers to create remix video or video, video reels. This way, a lot of people, you can, for example, create a good real is a good idea for creating a remix and ask your followers, followers to create a remix. This way, if they do it, they will introduce you to their followers this way, k and imagine if you have, for example, 10 thousand to 20 thousand followers and just 100 people, does this. Imagine how many people will see you? So let's look at how it is and how you can create a remix. You go on a real create on the three dots, as you can see on the image here. Then a pop-up will come, will appear and then click on remix this real. Then on the next page and the next pop-up will ask you if you want your video to be side-by-side or comes after each other. There was a guy that I showed his profile, and here it is. He used Remix to become so famous and he created his fortune over this. So he found videos or reveals that there was a guy or a person, someone doing something idiotic. And after that, he showed his own video, his own real, that. Why are you doing this? You should do it this way. And he became famous just by using Rails, but he did it first on TikTok and the name of remix and TikTok, it's something else, but the structure is the same thing, right? So it's a great strategy. You can use it, you can, as I said, you can find popular reels on Instagram, create a remix and uploaded on your page. Or you can create a real and ask your followers to create a remix for it. Okay, so that was all for this strategy. And let's go for the next one. 21. Shoutout: What we're going to learn during this lecture is shoutout. Now, this is one of the strategies that I have been teaching you for the past four years. And still it is effective, very effective. During the past four years, I think every year I have created a new Instagram marketing course. And every time that I was developing the content of my course, shout-out was there in the marketing strategy section. So let's take a look at it and see what it is. So one of the old and Instagram marketing strategies and the way it works is that you have to convince a page to share your content or your page. A page. You have to convince that person that page to share your content and how you and somehow asked their followers to visit your page and follow you. This is called shout out. Now there are two ways to do that. The first way is with money. So you can find any page on Instagram that they are willing to do ads to share, for example, shout-outs. And usually they have a price list. For example, a page with one million, two million, three million followers. They usually charge you one hundred, two hundred dollars for a single post, or sometimes a bit more, a bit less for a pause for real. And you pay, for example, $200 to a page and then you receive a lot of traffic. This is number one. And the way, the second way is to share each other's content. For example, you have 50 thousand followers. You find another page who has 50 thousand, close to that amount. And you have more or less the same topic. So you can, you can convince that pays at halos do a shout-out. You share my content, I share your contents and we asked our followers to follow each other. It doesn't matter that 50 thousand wasn't example. You can, for example, have one folder and do this, right? This way. You can attract some of the followers that you have to the other page and drove both of the pages at the same time. So you have to make sure, especially for the time that you want to pay with cash j, you want to pay money to someone to do a shout out for you, you have to make sure that their engagement is correct based on the followers that they have. Because it's, you know, it's easy to, for example, offload couple of posts and just with some cheats, with some hacks, grow the number of likes on your post and then show it to people that look, I have, for example, 1 million followers. I have in my postcard, for example, 100 thousand lives. So my engagement is high. So give me, for example, $200.3, $100, and I will do a shout out. Make sure that the number of engagement is right. You can ask them to send your analytics of their page and it'll take you off there, um, posts that how it did. And this way you can make sure that the number of likes, comments, engagements in general is related to the number of the followers that they have. Usually, it's between three to five per cent. For example, a patient who has 1 million followers, 1 million followers, usually they must have something around 30 to 50 thousand likes, okay, usually if they have a number like this, it's a good page and it will award, giving them one hundred, two hundred dollar. But sometimes you see a check this that they have uploaded posts regularly, everyday. For example, some pages they just upload, for example, 20 posts. And they cheat, they hack the number of likes on each of those posts and you still write all of the posts. That good engagement, that good, Nice, So it's working right? But they can't do it, for example, for 500 posts, right? Check that they are active. They have been active over the past month k. So here are some examples of the shout-outs that I was just going through my Instagram and I saw them. And you see, as I said, the reals are so effective. Even shout out these days become as real as before. For example, the last year it was just, for example, single images are single videos mostly. You see it's a page. It's it's an image as a form, but in a form of real. And you see it's, for example, showing how much that person made using YouTube. And there's a tag, you click on it, You saw their page. This one the same. It shows before and after becoming successful. The success these days have different meanings, especially on social media. Anyway, before and after of becoming successful. It's funny every time I look at it and you read something about it and you click and you jump into their page and you look, for example, when I took this image, I think this one was, this one was uploaded recently, like a couple of minutes. But this one was uploaded a couple of days. And you see about 70 thousand views it had. From those 70 thousand views, only just 501 thousand people go to their page and follow this guy. He's running, right? He can convert those 1 thousand followers into 45, $6 thousand, easy, right? And it will work 23 $400 that they gave to the page to shout out. So this is how a shout-out work. And there are many different ways you can do this. You can form groups with your friends and do this. And there are even some tools, some paid tools, that they form these kinds of groups based on their topic and based on their number of followers and engagement. They put all of you in a group and you run shoutouts Every week. There are a lot of things like that. You can just search for it and internet and you can find, right? So that was all for this strategy. Let's go for the next one. 22. IG post quality check: The next strategy is about Instagram posts quality check. How we can benefit this term, how we can benefit this event, and use it as a marketing strategy to grow our page. So let's look at what it is. Instagram post quality change. Instagram run tests. After you upload a post. After you upload a post, instagram will analyze your post to see how is your post based on the followers perspective, okay, so Instagram is listening to your followers. If they like it, if they enjoy your post, instagram will show your poster more people. Let's look at it based on the engagement you receive during a specific time. Instagram will, for example, give you a March to these tests. For example, from one to ten, your postcard, for example, this much engagement, you got six K, for example, these numbers are just an example. It's not happening like this. Of course. It's more complicated, but I'm just simplifying the process so you can understand it. Then if your post get a good mark, Instagram will start to show it to more people. For example, let's say you have 1 thousand followers, right? And you upload the post. And during the first hour you get, for example, 100 likes and for example five comments. Instagram, we'll look at this and say, alright, this is a good post. People liked it, right? People enjoyed this post. So what do we do? We showed this post to more people. Then what will happen, for example, then they show it to 10 thousand people and they see that, alright, 500 people liked it, right? 30 people live, left comments, for example, to any people, 40 people, 60 people saved it. 20 people, 30 people have shared this post. This post is really good. People liked it. So let's show it this time to for example, 50 thousand people, 100 thousand people, 1 million people. And this is the process of becoming why Raul on Instagram, uploading your posts and going why Raul, I will show you an example in a moment. How you can do this. How you can get a highest score, increase your score. You should put all the focus that you have to deliver to increase the engagement of your posts at the first, especially at the first hour. Upload the post, share it as a story. This is one of the ways that you can do it to grab more attention. Tag top connected pages. For example, you can take 1020 top pages on your host. This way, there are different ways that by tagging, you can receive some engagement to your post, engage on related hashtags. So for example, your post is about cooking. You can go on hashtag cooking and take a look at the recent posts and engage with those recent posts, lift comments like their posts. And for example, if you do this on 100 posts, for example, 20 of those pages may come to your page and take a look at your final post and maybe likes and comments. Okay, so this can help as well. I will talk about engaged in related hashtags in the next upcoming lectures as well. Go live and mentioned, for example, we can Monday before you can set a count down for your life, before you go live, couple of minutes before you go live, upload a post. And when you are alive, you can, during that live call, you can ask several times from your followers to just leave a comment. Or for example, if you want to, if they know the answer of this question, leave a comment there and you give a prize. For example, there are many different ways that you can play with this and increase the engagement. So in general, what you should do, you should drive as much as traffic as you can. I want to show you a page here. It's cooking page. Alright. So here is the page that I mentioned. And you see she is uploading a lot of different videos while cooking about different foods. And there is a video you see most of his reals got four isn't one hundred thousand, one hundred thousand and about one million, nine million views, right? So look at this one. It got almost, almost 40 million views. And this one, and you see it just has the Instagram post quality check several times and it became viral. This is how video becomes viral. And a video and post general becomes viral on Instagram, you, all you need to do is to get a good mark on this quality checks that Instagram runs. And it can, for example, there is no specific time for it. You should do your best to do it at the first hour. But I have, I had posted, for example, after 23 weeks, boom, suddenly it jumped and Instagram. Instagram found that, alright, this is a good post. Let's show it to more people. So this may happen, It's not very irregular, but it may happen. That was all for this strategy. And if you're ready, let's go for the next one. 23. Hashtags: We get to the next marketing strategy which concerns hashtags. Let's take a look at how we can benefit hashtags. How we should use hashtags to get a better result and drive more traffic to our page. Here we are. And hashtags are one of the main ways to search for a topic on Instagram. So people can, for example, go to the Explore page, click on the Search bar, and for example, search for hashtag, cookie, hashtag, shoes, hashtag marketing for example. They can find different posts, different topics, different videos about that. I'm sure you have seen this under a post in the caption. You can write up to 30 hashtags, and then you write hashtags there, your posts will appear in those search results. So if you don't have much followers, you should start with low competition hashtags. What do I mean by that? When you search for hashtag on Instagram, for example, and show you when you go on Instagram and search for the hashtag, for example, let's say marketing. Search for it. And I'm going to come on Tags. And you see hashtag marketing itself. It has 68 million posts inside it. So this is very competitive. Every second that you searched for this hashtag, you will see new posts and we come lower. So for example, if my page is getting, for example, 100 likes, I'm not going to go after hashtag that it has over 1 million. I should go after hashtags that have, for example, one hundred fifty thousand, one hundred thousand, two hundred thousand posts maximum, right? So I'm gonna come down and I'm gonna go lower. And you see some of these hashtags are getting close to what, for example, this one. You should read the hashtag and see if it is connected to what you are doing. Let's say for example, this one is connected. I'm gonna go and select this hashtags. You see it is, it has 113 thousand posts inside it. So if I use this hashtag, I have a chance to appear here. For example, this one was uploaded 13 of October 2021. Today is August 2022 is almost ten months after it. And still this post is ranking on this hashtag. So you see how valuable it is if you can rank high in a hashtag. Let's go for the next ones. This one was uploaded four days ago with 45 likes. Its ranking here. If you don't have a lot of engagement on your posts, you can use low competition hashtags. And now you know what I mean by that. As you grow your, as you get more followers, as you grow your page, you can use more competitive hashtags. The way I use it, I usually under each post that they have, I used 20 low competence and high stakes than, for example, five or six more competitive and then very high competitive cup, for example, three for high-stakes, very highly competent, like for example, five-minutes, 6 million engaged posts in them. So your posts may rank high in different hashtags for months. You saw the example, right? So if you just think, get up there, you have a chance to stay there for a long time. Not always, but you have a chance. So for example, several days ago I uploaded this video, this real, and you see with 1600s views, I'm ranking in one of the hashtags that are used. And the great thing about real is that each hashtag has three category, top recent and reals. And this is why the real matter so much, because it has many different benefits on different places. On Instagram, you see, if you search for a high-stake reels have a separate place to show the content. You see carousel, single video, single post, all of them in the top and recent tab. But in real, you see reals. So that's why it matters a lot. So that was all about how hashtags word. And the next lecture I'm going to teach you another strategy that is connected with hashtags and you can use it to grow your page. Let's go for the next one. 24. Hashtag engagement: So to this strategy, I call hashtag engagement. So let's learn how it works and how you can benefit from it. So here we are. And the way that it works, I'm going to explain the steps that you have to follow. Step number one, you have to create a list, create a list of hashtags that your potential followers may use. So let's look at it deeper. You have potential followers, people who are not following right? You, right now. But if they find your page, if they look at your content, they are interested and they will follow you. So what hashtags they may use, you should put yourself in their shoes and think about what hashtags I would use if I was a potential follower of my own page, right? So this is the first step here. Think about your followers. What your followers may do on Instagram and show you in action as well. And you should understand what hashtags they may use. I talked about this. So let's go on Instagram. And then I started recording. So here I am on my page and I'm going to just select one of the posts and go to the people who have liked it, right? So this way, I can more or less, for example, get to different pages and for example, see what high-stakes they may use, right? So I'm gonna come here and take a look at the caption and see if they have hashtag k, x here, x here. Alright, for example, here we have hashtags, right? Support the small business owners. Okay, So this is a good hashtag that my potential follower may use. I teach marketing. I have a course about, I have a page about marketing and business and all this kind of stuff. So it's a great fit to use this hashtag based on the pace topic that I have. So I'm going to click on this hashtag. And for the next step I'm going to select recent right here. I'm going to come and I'm going to take a look at this content here and when alike, I'm going to read the post or go to their page and learn more about what they are doing. What is the product, what they value a lot that I can write and grab their attention. And I may leave a comment here, for example. I can do this with the next one. For example, we're going to like it. I'm going to go to their page, learn more about, for example, you see immediately you can understand what they care most, it's their product. And I'm going to write, for example, it's a very interesting pro, pro, okay? And I'm going to ask always a question will give you more engagement. Where can I find the online store? So their product is valuable to them and one of their goals is to sell their products. So when I ask where can I find the online store? It's immediate. This comment will immediately grab their attention. If I just leave this comment here, they will definitely answer me, right? So if I do this for 100 posts during the day, for two hundred, three hundred posts, for example, during the day. For example, 50 of them, 80 of them may come to my page. And I have a small business, in this case, digital marketing. So I can follow this guy and learn more about marketing, right? You get the idea here. So it works this way. It's a great strategy. Most people underestimated. So here are the steps that I just showed you. Visit the hashtags and go to the recent tab, engage with them on the recent posts. Like leave comments and ask questions. All the things that I did, right? So that was all for this lecture. If you're ready, let's go for the next one. 25. Audio and effects: Alright, so here we are on the next lecture in Instagram marketing strategies. And let's learn what you are going to talk about in this lecture. So here we are using audio and effect. Now. This is strategy is connected to reals. So let's take a look at it. When you are creating reals, you can use different audio or music or visual effects. And the good news is that those audio and effects are also searchable and you can rank high in those searchable items in, for example, audio, you can rank high in visual effects. You can rank high in this way. A lot of people can see your video if you rank high in these categories and drive more traffic to your page, right? So this is a real, Let's look at this example. This is a real. And at the bottom of the screen, you see this is the audio music or whatever it is that they have used on this real. So if you click on it, you see this page. On this page you see there are a lot of different, about 230 thousand reels that have used this audio. You can take a look at them and you see how many views they have. Two million, one million, one million again, it's a bit lower. For example, four hundred, five hundred, right? So if you can rank high in the audio that you use, you can drive more traffic. Same goes with the visual effect. Here is a visual effect as you can see, if you click on it, you see the reals that they have used this visual effect. And if you use this visual effect and if you can rank high, you can be there. Now, my point here is that try to use audio and visual effects that you can rank in and do your best to use both of them at all the time, right? I know that not always you can use visual effects, but audio mostly it's common, you can use it, but do your best to use both of them. This way you have more chances to rank high in these categories and drive more traffic to your pace, right? One other thing that I have to tell you is that if you get a lot of engagement, grow your pays. You, for example, have one hundred thousand, two hundred thousand followers. Then you can start having your original audio. For example, in this image in the center that you can see, it's showing the rails that uses audio. The first video that you see, it will be always here because the audio that we are talking about is the original sound of this real, this page. Use this audio on this rule, and the rest of them are using this audio. So when you have a lot of engagement, when you draw your page, you can use your original audios. And if you push people to use to create a Rails or remix your reals, you can create a new category for that song, for that music, for that audio. And you will be always ranking number one in that place. As you can see, for this one, it has 20 million views, right? So that was all for audio and effects on rails. If you're ready, let's go for the next one. 26. 7 Rules of content: So as a final lecture in this chapter, I want to point out to seven rules, seven characteristics that you have to follow, that you have to pay attention when you're creating posts or content on Instagram. So this lecture is called seven rules of content. On Instagram. Your product is, your content is your post, K. So when you upload the postal, look at it as something that alright, it's just something, I'm just putting it out there. That's your product here. And you have to take care about it. You have to more climate, you have to improve it. You have to do your best to create the best content possible that that content will represent you and who you are. So the first characteristics, the first rule that you have to follow, the content must provide value and the value that we talked about. You have to look at your followers and see what is value to them. For example, if my page is about cooking, when I share a video about it, tasty and delicious food that's valuable to my followers, right? If my page is about marketing, when I share some tip about marketing that helped my followers to do something amazing. That's valuable to my followers. That is value that I have to bring into my contents. So you have to take a look at what kind of pays you have and what consider as value to your followers and put it in your, in your contents. The second one is that it should be simple and easy to understand. I think during this course I have talked about this for five times. And that shows how important this rule is. How important this rule is. Keep it simple and understandable. Avoid complications. It's a little bit unrelated. Avoid complication, avoid details that they're useless. Now, it can make examples, for example, in a single image, you can avoid a lot of details there that they just make things complicated. And if you just remove them, the image works the same way. Avoid those of stuff. In a video. For example, in a real, you put, for example, 56 shots, 56 clips. There are some, there can be some shots or some clips there that if you just remove them, still, the real is delivering the message. So remove them if it is useless, if it's just there and there is no reason for it to be there, just remove it, right? It makes it less complicated. The content should be engaged in for your user's mind, meaning that the content must create question in your followers mine is must engage them, it must push them to leave a comment is must push them to like it or not. It must push them to save it, okay? Especially when you are sharing content that has some valuable information inside it, it will push people to save it. I'm going to show you an example here. Let's come on Instagram again. So here I am on my page. And for example, let's come in and let's go to reals. Think it was somewhere around here. For example, here I shared three websites, websites to get graphical content. And let's look at the insights of this. You see 85 saved, 82 shared, right? So this means that I shared something of value inside this real, that people valued a lot and they saved it, right? So this is, this consider for Instagram as engagement, it can be like comment, share, save. Each of these can be very helpful. Okay, Next one, make users curious. Okay, so we talked about the curious curiosity before. It should create question. The first resemble to three seconds of real. The first one or two slides of a carousel, it should create question in your followers mind that pushes them that they want to keep watching or go to the next slide and learn more about the next one. It should be interactive. It is a little bit close number for being engaging for your user's mind. But this one is focused more on the mind. It should push people to think about your content. But this one is the interactive one that relates to the interactions on Instagram. And finally, it should be entertaining. People should enjoy spending time watching your, for example, rails, right? For example, the video about cooking that I just showed you in the previous couple of lectures. I have seen it myself. I don't know, 1020 times. And every time I enjoyed it, right, it should deliver a good feeling. When your content is entertaining. People will value it a lot, right? So that was all about the seven rules. And that would be all for this section.