Transcripts
1. Class Introduction: How is it going, everybody, welcome it to this
Skillshare class. Just by way of introduction, my name is Ethan
bridge and I will be your instructor today. I am a social media
marketing specialist. I've immersed myself within this crazy social
media marketing world for over three years now, I'm host of the podcast Social
Media Marketing School, which is a podcast that consistently ranks
amongst the top ten in the marketing charts in countries such as
the United States, United Kingdom,
Canada, Australia, you name it, those
big name countries. There are over 250 episodes that have
been released where I explained pretty
much everything to do with social media marketing. But some of you may have
found me on Instagram where my handle is
the ethan bridge, a platform where I
have amassed over 47000 followers since building my personal brand
on that platform, starting just over a year ago. But today, you are here to learn a little bit more about
social media marketing. Specifically, how
to actually create high-quality content for
the social media platforms that you post on as
content creators, as social media marketers. The content that you post on these social media
platforms is one. If not, the key reason people actually follow you
on these platforms. Poor content would lead to
absolutely nothing or content. Nobody's going to
want to follow you, or content is going to
lead to bad reputation. And what does all of this
lead to reduce sales for your business if
that's what you're planning to use
social media for. Now, good content is going to cause the
complete opposite. Great content leads to unlimited potential
from social media. Who knows how big of an
audience you could build? Who knows how much of
that audience you can leverage and convert into paying customers
for your business. That is what having an effective social
media content strategy can do for you and
your business. And that is why today we are
going to go right into that. We are delving into
everything you need to know about creating
high-quality content on social media so that
you can come up with your own effective social
media content strategy. So we are going to
cover things such as creating that social
media content strategy. What actually makes good content by covering things
such as copywriting, call to actions
within your content. Caption writing so much
more along those lines. But we're also then
going to delve into analyzing the metrics that your content receive
so that you are, they're often going to
be able to opt I is your social media
content strategy to increase your reach, improve your engagement, and increased conversions
for your business. But we also cover so much more. So I hope to see you
in the first module.
2. Why You Need A Content Strategy: Something that really, really surprises me is that
a lot of people will just jump on social media with our plan whatsoever
and just go with the flow every single
day and just hope everything will eventually
fall into place. They're just posting
content every single day, picking ideas out the air. They've got no real strategy
behind anything they're doing and consequently,
they are just failing. And it's unlikely that
things will fall into place. And that's why today, I'm going to explain exactly why you need a content strategy when you are trying
to succeed in growing a brand on social media, there were four key points
as to why you need one. And they are what I'm
going to talk about in today's episode of social
media marketing score. So without any further ado, let's just dive straight
into the first. And that is the, a content strategy
gives you direction. If you don't know what
you want to achieve or what you're aiming to
achieve on social media, then you don't know what content you're going
to need to produce. In order to get there. You're at point a, you
want to be at point B, the content you
produce is going to bridge the gap between
those two points. But if you don't
have a strategy and a layout of the content that you need to produce to
bridge that gap. You're never going
to be able to. Because if you don't know
where you're going to get to and your content is
all over the place. How are you expecting
people to find you, follow you and help you to get to that point in
which you want to get to let's say you are
a personal trainer. I knew want to get
online clients to join your coaching program
firm that you know, that your outcome you
want to achieve is to, you want to get clients to join your online
coaching program. Now you need to think
to yourself, right? What content do I need
to produce in order to get those online
coaching kinds? Now you're getting there. And then it's a case of finding those content topics for the
content you are producing that is most likely to convert those clients to those online coaching
clients that you desire. It's very simple,
but you need to decide on an outcome that
you're aiming to get too. Don't just posted hope that
things will fall into place. Have an idea. Where are you aiming to get? You can then work backwards and work out the content
that you need to produce in order to get there. And now you have some form of direction with the content
you are producing. The next great thing
about a content strategy is that it gives you
brand consistency. If you're listening
to this podcast, it's likely that you've
heard of GAVI Wagner, Chuck, He's one of
the biggest guys when it comes to
entrepreneurship. And he produces a head of a lot of content
on social media. If he has a solid
content strategy and his brand consistency
is phenomenal. You will notice that he
talks about a lot of the same topics over and
over and over again. And that's not because
he's run out of ideas or he's being boring. It's strategic. He wants to be known for
something very specific. And therefore, that's
what he's talking about. It's highly likely that
he's going to repeat himself on a lot of the things
he's going to talk about. But that's going to make him known for that thing that he is talking about because people are going to continue to see
that over and over again. And it's worked perfectly
because I'm now telling you how well it's worked for him and given him
the credit for it. And now he may potentially gain some new
followers from that. And think how many
people he's influenced. I'm a very small
fish in a big pond. He's one of the biggest fist. But if you've got
all of these other smaller fish talking about you, that big fish, he's going
to get even bigger. So that brand consistency
is going to help really, really unify your
message over time, which in turn is
going to help people promote you more
as an individual because you will be known for that specific topic that
you are talking about. People will also become very familiar with your
values if you are very directional light we mentioned in the previous
point of where you want your content to get you people understand where you come from. People will buy into
your content for you as the individual
and follow you because of your
values and they like the content you produce
and how you say it. So if you are consistent over
an extended period of time, people will realize
what these values are. And they will potentially join that online coaching platform
because your values align with the people that are
most likely to buy from you or the ones that like
you as an individual, you may be the best
at what you do. But if people don't have the
same values as you or they don't like the certain way
you talk about things. Their chances of them buying
from you aren't as high. They may go with the person who has slightly less knowledge, but all of their values align. So if you want just consistent
with your brand message, you will have your values. They're out in the open for people to see
if they like them. Great. If they don't, it's not a lost to you because they probably weren't
going to buy from you. Anyway. You want the people who
are following you to align exactly to the people that
you want to work with. So by having those values
out there showcased consistently through
that brown consistency, which a content strategy
is going to give you, it will do just that. So from a content
strategy so far we've got direction of
where we want to go. We've got Brian, consistency. We're unifying our message
and showcasing our values. Next, a content
strategy is going to be able to give you a
efficiency in the content. You produce. You know what you
need to produce, because you know what
direction you need to head in. You know, therefore, the topics that you
need to talk about. And therefore this is
going to allow you to come up with high-quality ideas, which in turn will
help you produce high-quality content
efficiently on a regular basis. If you know what you need to do, you know what you
need to create. And when you know what
you need to create, you can be very
specific and create high-quality content
around those topics. You're able to tell
people that don't have any true direction in
what they're doing because the quality of
their content will lack. Because they aren't
specific enough. They don't know enough about
what they're talking about. And therefore the
quality of their content's going to lack. But if you know what
you need to create, you can learn about that
topic in great detail so that you are able to best
service your followers, your audience by producing
the highest quality content. So it's all becoming a
streamlined process now. And it all stems from the fact
you've got that structure. You know the direction
you need to head and you know the content you need to produce in order to get there. But having that
content strategies not just about knowing how
to get from a to B, it's knowing how to create that content effectively
and efficiently. So having that content
creation process that I spoken about
a lot before, knowing that you
should be posting five to seven times a week to really attract as much
attention as you want. And therefore, you need
to create those posts in advance and not rushed him
on the day of posting, having that solid content
creation strategy, I've spoken about backed
content creation. I create all of my content on the weekend so that I can
have full focus on it. So I don't have to
worry about it. I'm Russia in the week. I've created a week in advance. And therefore, I know that every single piece of content I create is of the quality
I want it to be. If I rushed it, it wouldn't. So having that strategic
direction have in that brown consistency
allows me to then efficiently create
high-quality content books. I know what I need to create. So now we have direction, we have brand consistency, and now we have efficiency. And these things
combined lead to the fourth I want to mention,
which is structure. All of these things need to come together to form a whole. The structure of your brand
needs to be consistent. It needs to be efficient, it needs to be high-quality. But when you've come to
terms with all of this, the aesthetics of your
grade are going to align. The message you
were trying to put across is going
to be consistent. And therefore the people that follow you are
going to understand the journey you are taking
them on is structured. You are taking them from point a to point B with your content. For example, let's
talk about what I do. I help individuals, business
owners, personal brands, grow on social media so
that they can then leverage the audience they build to
then grow their business. So the content I produce needs
to help them do just that. So if I'm consistent
with that message, consistent with the content I produce revolving around that. I then have that structure that is clear to
these individuals. When they visit my page, they know that is what
they are going to learn if they follow me. If you didn't have
that direction and your content was
all over the place. People going to follow you
and look your page and go, What the hell am
I learning here? Nothing's consistent. There's no consistent
brand message. The quality of the contents low because nothing's the same. I'm not really learning anything because it's
all really random. It's not taking me
in the direction. I want it to take me. But if you've got those other
three pillars combined, you now have this structure tes compelling to the
people visiting your page, which in turn makes them
want to follow you when you've got them as
that follow within now in your ecosystem, they are now in
your sales funnel. So if you now
continue to produce this high-quality
content over time, you will build that trust. You will show your authority, which will help them
funnel them down in to your sales funnel
Wiedemann further, you may potentially build
that relationship in the DMZ organized
that discovery call, or they may head to
the website link in your bio and multiply straight directly from you simply because you've built that
trust within your content. But without the effective
content strategy that you've created, none of that would
have happened. So having that structure, it makes your content
more compelling. It makes it more engaging. And when it's more engaging, much more likely to increase
your conversion rate. So that is why you need
a content strategy. If you don't, you have
no direction right now, your content is going to
lack brand consistency. And therefore, you won't produce high-quality content or be efficient with the
content you create. And therefore you
have no structure. So please, if you haven't already take a step back
from what you're doing now and come up with that
effective content strategy.
3. Creating Your Social Media Content Strategy: When I first started building my personal brand on Instagram, I was one of those people. I believed that I could simply pick content ideas
out of nowhere, start creating
content and think. All is just going to
randomly fall into place. It was only when I pecan
creating that content, not seeing the success
I thought I would have when I suddenly
started to realize, wow, I do need to have a
content strategy in place. How can I expect to get from point a to point B when I have no strategy to bridge that gap between
point a and point B, you need to know as
a content creator, as a brand, as a business, how you are going to get to that goal you have
on social media. And with content being the
main thing on social media, you need a content
strategy that's going to help you do just that. So that's why today I want to share some key points
that you need to be considering when
you are building your content strategy
for social media, because it isn't
as simple as just creating content and posting it. You need to have an idea
of what you need to do, what you have to do, and what you should do in order to get to the point
in which you desire. So without any further ado, let's just dive straight
into the first. And that is understanding
your end goal. Why are you on social media? What are you trying to
achieve on social media? Because that end goal, that desire is what drives that, how content strategy or at least should drive that
whole content strategy. Because if you don't
know your end goal, then you're constantly going
to be poking in the dark, hoping that you achieve what you think you want to achieve. So as a business, you might be on social media to simply build brand awareness. And therefore your content
should be created in a way that is going to
build brand awareness. But brand awareness
may not be your goal. Sales new clients
may be your goal. So if that's the case, you need to be creating content that is going to
increase those cells and brand awareness and reach may not matter because
as long as you are making sales and getting new clients, nothing
else matters. So understanding
what you actually want to achieve is crucial. And I can see it all the time, or sea birds and
individuals, just, their content strategy
is all over the place. One minute they're creating
a piece of content on something or next it's
the complete opposite. And it jumps back and
then it jumps into something that's
completely random again. And I'm sitting there thinking, what on earth are you actually trying to achieve
here from social media? And they're thinking that
it will just all fall into place because they are
producing content. You don't know as a
brand, as a business, where you want to get with social media or what
you're trying to achieve, your content will never perform because you aren't on that road to achieving what you're setting out to having a set strategy, knowing what content you
need to create to get to that outcome will form
that content strategy. So understanding what you actually want to
achieve is possibly the most important part about social media and building
that content strategy. So no, as a brand,
as a business, what you are on social
media for that will sculpt the rest of this
content strategy that we are actually
talking about. Next, we actually need
to understand who our ideal audience or potential
customers actually are. Because when we
understand who they are, we understand what problems these people are facing
and these problems, especially if you're in
a niche similar to mine. Dr, what content you
should be creating. For example, me, I create content on social media
marketing and on Instagram. I do have somewhat of a focus on Instagram marketing,
content creation. So therefore, I need to
understand as the creator, what problems people
currently face when it comes to Instagram
or content creation, because that drives
the content I produced because people want to have
their problems solved. When you solve a problem
that is seen as value. When you solve problems, you build credibility,
you build trust, you build that audience because
people want to follow you because you will solve
more of their problems. But if you don't know who that target audience
actually is. And what problems that target
audience actually has. You have no idea what content you
actually need to create. Because if you go
onto my page and look at the content I produce, the majority of that
content is solving a specific problem that my potential audience
member hats. And when I solve that problem, as I said, I increase
my own credibility. I increase that trust, I build that with that audience. And those things in tandem really help when it comes
to generating leads, generating sales, increasing
my credibility when I'm doing outreach myself because
it's growing my audience. But that came from understanding the needs and
the wants of my audience, which came from knowing
who my audience was in the first place. When you've actually began building your audience
is much easier to understand the problems of the audience because you
can simply ask them. So actually creating
content based on the needs and wants
of your audience is really, really important. You shouldn't be guessing, you shouldn't be just
hoping that the content you are creating does
solve a problem. Get down to the details
with these people. Genuinely ask them, what do you struggle with when
it comes to XYZ? What problems you currently facing in your business and when you understand and get direct responses
from your audience, take those and turn them
into a piece of content. Because if one person
has that problem, it's likely other people who
have that problem as well. So by knowing it
from one person, you're being able to solve
the problems of the rest. Now, if you go
through a problem, if you go through an experience
and you solve it and find a solution shared that because if you've gone
through a problem, it's very, very likely again, somebody else has been
through that problem. So sharing your experience can be turned into a
piece of content. But you can see here by understanding your
audience and knowing the problems they have really drives the content you produce. And therefore, that is why it's a key element of your
content strategy. Next, you need to decide
on a posting schedule. Consistency and
frequency is very, very important when it comes to posting content on social media. I posted daily content, I believe for around
270 days daily. And then I went down and I do take a day off
every now and again, but I make sure I post at least five times a week
and the days I do post on, I will be posting at the
same time every single day. Now if you are starting on
social media right now, I do recommend that you keep that frequency up as
much as possible. I do recommend daily posting. The more you post, the more people you're
going to reach, the more people you reach, the quicker you're going
to grow your audience. If you're posting
one time a week, then it's very unlikely
that you're going to grow your audience at
the rate you want to. Can you succeed posting
34 times a week? Of course you can. Nothing is impossible
and it will come down to the quality of that content
you're producing. If you make sure those three
to four posts of very, very, very high quality than people are still going
to want to consume them. But if you are posting more
frequently than you will, in my opinion, and from
my own experience, be able to grow that audience at a quicker rate because you
are reaching more people. But deciding on that
posting schedule, deciding when you want to
post every single day, I would stick to a
specific time yes. Experiment at first
because you want to understand when the best
time to post is for you and when your audience engaged most because
that's going to help increase the
engagement on your content, which increases the
chances of you having your piece of content pushed
out to that wider audience. But that comes through
experimentation at first, but deciding on how many
times you're going to post a week and when you
are going to post is very, very important because
consistency is what really, really helps with engagement
when your audience knows you're going to be
posting at a certain time, every single day or the days that you do decide
to post on day, we'll be ready to
engage with it. Some will even have post
notifications turned on that is going to help
with then coming back and engaging
with your content, which as I said, is
a key indicator to the algorithm on the performance of that piece of content, on whether it's keeping
people on the platform. When that piece of content
keeps people on the platform, the algorithm is going to want to push it to
a wider audience. Because the longer you keep
people on the platform, the more ads they can show
them more ads they can show, the more money they make. It's really that simple, but that all comes
from that frequency and consistency of your posting. So decide on how many
times you want to post and when you're
going to post each day. Now there is one final thing that I do want to mention that Yes, I understand that
I have kept this very, very simple when you're
creating content strategy, there are obviously
many other things that you need to consider, but I don't want to make this three hours
long, which is mod, it could potentially be if I
went into incredible detail, I just really wanted to
pick out the key points. Understanding why you are on social media is arguably
the most important point. Understanding who
your audience is. So that is going to be able to drive the content you create. Again, incredibly,
incredibly important. Those two points alone should be the two key pillars of
your content strategy. Understanding what
you want to achieve, understanding what
your audience wants. Pinning those two together is going to help you reach
that desired outcome. If I had to nail it down
to two specific points, they would be the ones. But then understanding how many times you're going to post, when you're going
to post picking brand and needle different
things you can think about. But one final thing I
did want to mention is experimenting and analyzing. When you create content. At first, it's likely
that it's going to suck. If you look back at
my original content, it was awful and it
didn't perform very well. But what that was doing
was giving me data. I began to understand and be able to hone in on
what might audience really wanted understood what had been ions grabbed attention, what kinds of postwar
in the most engagement. And when you start building
up this bank of data, you're able to analyze it and understand what
your audience wants and what types of content are bringing the greatest return. And when you can do that, that is really when
you begin to propel that content strategy and growth on the platforms
that you are using, you need to understand your analytics and
understand the numbers that those analytics or
showing understanding why your pieces of
content are performing. That way, you are able to do more of what works and
less of what doesn't. And this is a really,
really important part of that content strategy. Analyzing the content
that you have already produced so
that you can replicate the successful posts and really help pick
up speed when it comes to growing your
audience and getting a higher reach
with that content. But the majority of
it will come down to testing, try
different things. The definition of insanity is doing something over and
over and over again, yet expecting to achieve
different results. If something isn't working, don't expect it to fall into place and
suddenly start working. It doesn't work like that when it comes to social
media content, you're obviously doing
something wrong. Tweak something, see
if it makes a change. It might just be one word
within your headline or the imagery that you're using on your cover slides if
you're creating carousel. So those first three
seconds you're talking in the videos,
you are creating, tweak them, test them, try different things until you optimize that content
you are producing. Then it comes down to just
repeating what works, getting rid of what doesn't, and cycling that process. And that wraps up the final point that I did want to mention
when it comes to creating your social
media content strategy.
4. The 3 Content Types You Need To Be Creating: The three types of content
that you need to be creating. If you want to build a
following, establish authority, build trust with that following that you've
built and actually make some sales from your presence on social media and the content
that you are creating. Because it comes down to these three different
types of content. And you need to be
utilizing all of them, but you need to find a
balance between each of them which works best for
you and your business. So without any further ado, let's just dive straight into the first content type and that content type is nurturing. Now this is a type of
consent that you will see most often on Instagram. There the value providing
posts, the interesting posts, the eye-catching
posts or posts that actually teach people something, especially if you're in
the niche that I'm in. So for example, I am in the
social media marketing niche. If you go onto my page, you will see that
the majority of my content is value adding. I'm teaching people
different things. I'm making people aware of certain strategies,
tips, tricks. All of these things are
going to help benefit authors that is
nurturing content. And this is the core pillar of the content
that I'm creating. Because what this
does is it builds my following and it
establishes my authority. One, it builds a following because it reaches more people. And when people see
content that they value and that benefits them, they're going to want to consume more content just like that. So it encourages
those page visits, encourages those follows,
and grows that audience. But what it's also doing is it's establishing my authority. Because I am teaching
these things. I'm establishing my name in the social media marketing space because I am
providing this value in teaching these
people these tips, which therefore reinforces my knowledge within that niche, so establishes
that or authority. So this is the core pillar. This is the content you want
to be creating the most of. Because if you don't create
any of this content, you're not going to
attract anybody to your page if all of your
content is very salesy, which we're going to talk
a little bit about later. Nobody's going to want to follow your content because they
don't want to just see a sounds post every other day or every day in some
people's cases, you need to be nurturing
that audience. You need to be bringing in
new people and keeping people around that have already
followed you into do that. You have to keep
providing them value. And I know value is this very
cliched piece of advice, but you should understand what value means
to your audience. For example, value
to my audience is how to grow on social media, how to leverage an
audience on social media, how to monetize that audience
that you have built. That is the value that
I am providing to my audience and that they
see valuable to them. Value's going to be
different for everyone. But as long as you
want nurturing your audience with this
value, adding content, you are going to be doing just fine because you will
attract new people and you'll keep people
sticking around that have already followed you. So that is the core pillar. That is the content you need
to be creating the most of. But the next content
type that you need to be thinking of is the
personable content. Content about you. Content that's going
to show people behind the scenes
into your daily life. People need to
understand who you are, especially if you are
a personal brand, if your business,
your employees. So personable content is
going to build that trust. You're never going to
sell anything if you don't have trust
with your audience. But to build trust, they need to understand
who you are. And especially as
a personal brand. Because people trust people, people don't trust
content per se. People do business with people. If you want to create
a coaching business, people aren't going to hire
you as a coach if they've never seen who you
actually are before. So having that
personable content gives people are
behind the scenes, allows them to understand
what you're like as a person, your mannerisms, your
enthusiasm, get on camera. The personable content for me comes from my Instagram stories. Instagram stories are a very, very good way to just be
personal with your audience. It's a much less
polished content format. You want having to edit things so that they're perfect and look nice and create this
lovely anesthetic feed. It's none of that. Go on your stories. Hold the camera, say
what you're thinking. Show people what you're doing
and they will enjoy it. It's personable. People want an inside
look into your life. Trust me, people were nosey. If you could see your
favorite creators. Livelihood and what they
do on a day-to-day basis. Great. And even though you
don't know these people one-to-one or on
a personal level. In real life, they're going
to feel as if they do because they see your everyday
life every single day. And that's from the fact
that you are posting personable content
on your stories. I see the most interaction
or people actually damning me from my stories
opposed to my feed content. So they're a great
conversation starter because let's say you
like going down the gym, might I think in relation
to your content. But you will have
audience members who also like going
down the gym. So if you post a picture of
you in the gym or showing your workout or eating a certain type of food
or going somewhere. And somebody else
within your audience enjoys that same thing
they're going to reach out to you and relate to you on another level that you
didn't know beforehand, which in turn helps build that trust, build
that relationship, and consequently could
potentially lead to that sale, which is what you
are looking for. But without that personable
content is going to be very, very difficult to actually build that trust with your audience because it's very difficult to trust somebody who
isn't a person. It's very difficult
to trust a logo when you don't know who's
behind that logo. So Get your face out there, get on video, show people
what you're doing. Be personable, be you. Because that is going to build
trust with your audience, which is going to really,
really help close that cell should it come to it. So we have nurturing content, we have personable content. Now the final type
of content that you need to be producing is
call-to-action content. Content that actually sells. Because you've provided
that nurture in content, you've continued
to add benefits, to add value to your audience
and new audience members. You've built that trust with
your personable content. And now it's time to
leverage that audience that you've bill with some
call to action content. Content, whereby you're
actually selling a product, promoting your service, telling people about
your coaching, because if you don't do this, then you're never going to sell anything because people won't understand you've actually
has something to sell. If people don't know you
have a coaching service, then they're never going to ask you for coaching
because you haven't told them about it
in the first place. So that final content
pillar of call to action, sellable content is key because if you actually
want to make some money, which I assume if you're listening to this
podcast, you do. Without this type of content,
you're never go into. So you could also do
this on your stories. You could be personable, be building that trust within
your stories and then throw in a little call to action story telling people that if they do want to
sign up for your coaching, they can and give them a call to action of how they can do so. If you want to put it
on the final slide of your carousel,
That's value-adding. Find by all means if
you want to have a soul dedicated call to
action post, do it. But the one thing I
want you to be wary of is that this has
to be balanced. All of these content pillars
have to be balanced. Yeah, you can pose
personable content on your story whenever you want. Please do. And did
the majority of your content needs to be
nurturing, value-adding. You can't just post a
call to action post every single day because
you will annoy people, people will unfollow
you because people don't like to be sold
to all the time. You need to give
more than you take. So find a balance,
find what's right, find what your audience is okay with test different things. But don't post every single day a call to action
piece of content. Every now and
again, once a week, maybe pick out that
call to action. Because then that's a
good balance between the fact that you are
providing or this value. But then only asking very little in comparison for
something in return. And that's it. They are the three
content pillars that you need to be focusing on. Nurturing contents and
value adding content, personable content, and
call-to-action content. Because that nurturing
content builds your audience, it builds your authority, the personable
content builds trust, and then the call to action
content actually cells. But those call-to-action content won't sell if you haven't posted the other content
beforehand to build their authority and the
trust with the audience. So you need to be
doing all three, but find a good
balance between how much you should be
posting of each.
5. Should You Post On Social Media Daily?: Now I am a huge advocate for
posting daily on Instagram. I posted daily for
roughly 270 days. And it's something
that I've promoted for people to do if possible. But today, I want to
cover the pros and cons of posting daily
on the platform so that you can come to your own conclusion as to
whether you should do the same. So without any further ado, let's dive into the pros. So let's start off. This one is pretty simple. The more you post, the more people you
are going to reach. I think this one is
more mathematical, pretty simple and
straightforward to understand. Let's say you post a
piece of content and you get a 1000 people seeing it. Now if you were to post
one piece of content or weak humid reach 1000
people who are weak. Now if on average that
stayed the same with every piece of content you
created that you posted daily, you would reach 7
thousand people a week. 7 thousand versus 100. I know which one I would prefer. Now, the more people you reach, the more people that
will visit your profile, the more people that
visit your profile, the more people that are
actually going to follow you. Assuming your content
is good, of course. So if you want to grow
your page faster, post more often, I think it's a pretty simple
concept to understand. But there are also
indirect things. Prose that come from creating content
every single day that I personally think are much more important than
increasing breach. The first one being the
fact that you actually become a better content creator. The more you create, the more you practice, the more you practice, the better you're
going to become. You only force
yourself to create one or two pieces
of content a week. That's not enough to improve. But if you were posting
content every single day, creating at least seven
pieces of content are weak. That is far more opportunity to hone in and
improve your skills, especially with regards to
design and copywriting. Copywriting is one of the hardest skills in my opinion to master when it
comes to content creation. And if you're only writing
once or twice a week, you're never gonna
get anywhere very fast when it comes
to copywriting. But if you're writing
seven times a week, mastering the way you
engage attention, keep people hooked, provide the value that
you want to provide. If you're doing this
every single day, you're gonna get better, far, far, quicker. Also, design. Design isn't easy,
especially if you're using things like
Photoshop or Illustrator. They're incredibly
difficult platforms to get to grips with. When I first started creating my content using Illustrator, which I still do now, I had
no idea how to use that app. But now, after creating content
daily and consistently, I know it like the
back of my hand. Well, not the back of my hand. I'm not that good at it, but I am better than
when I first started. But if I hadn't been practicing every single
day and using that app, then I'd been nowhere near
the level I am today. So by creating more, not only do you get
more reach from your content so that
your page grows faster, you're going to become a
far better content creator. And the better
content you create, that's also going to feed back
into the increased reach, which gets your page
growing faster again, because more people are
seeing high-quality content, and because your content is becoming higher and
higher quality, people are far more
likely to follow you. So you get the increased
reach coupled with the increased likelihood that people are actually going
to want to follow you, which is going to go full
circle to your page growing faster than if you were only to post once or twice a week. And because I just don't want
to ramble on forever about all the pros from
daily content creation because there are a lot. The final thing I want to
talk about is the algorithm. The algorithm has to
understand the content you create and the people that actually like to
consume your content. If it's going to push your
content to a wider audience, you will notice that
when you follow people up comes that
suggested for you tab, which associates certain
content creators with the person that
you have just followed. So if you followed
someone that gave design tips when
you follow them, the suggested for you tab is likely to show other creators that post similar content to the one you have just followed. Now if you are posting
once or twice a week, the algorithm's going
to be faster or slower understanding the content
you actually produce. So you're going to hinder your organic growth through the suggested for
you tab through the explore page because it's
going to take the algorithm longer to understand
the content you create. And it's going to
take the algorithm longer to associate you with other creators who creates similar content because of that. So if you want the algorithm to understand your content quicker. And the value you
provide quicker and associate you with
other content creators quicker and other
content being produced on the platform through
hashtags in the Explore page, then you need to
post more often. And that's again why I did
post daily for 270 days. Because if I didn't, the organic growth would nowhere
near have been the same. So they are three key good prose that I wanted to talk about when it came
to posting daily. But now I have to talk
about the other side. I have to talk about the cons. Number one, being posting
daily isn't easy. And for some, it just
won't be sustainable. I got to a point where I had such a refined content
creation process that creating seven posts a
week wasn't difficult for me. If you don't have that
in place and you're taking so much time out of your day to create
all this content, it's likely that you're
going to become burned out and you will stop enjoy
creating the content. And that means you
won't keep posting content for a long
period of time. There's no point in posting
content every single day for 30 days and then stopping from that point onwards
because you're burned out, it's much better to reduce the number of posts
you are creating to, let's say four to five times a week having those two days off. But then continuing posting
on Instagram three years. Simply because you now have a sustainable content
strategy that you can keep up for a long period of time because you won't see
the results in 30 days. So even if you are
posting daily, the chances of you succeeding
in that 30-day period of very slim content creation
is a long term strategy. You have to keep it going. And if you can't keep that daily posting
schedule up, Don't Bother. You need to help yourself. You need to take
care of yourself. You need to make
sure that you can continue to produce content for a long time to come
if you want to succeed. So if you can't post daily
because of that reason, cut it down to 45 posts a week. Now the other point I
want to mention that is closely related
is that for some, even if you are posting and managed to post
seven days a week, you don't want the quality of
your content to take a hit because you're simply trying to put out those seven
pieces of content. You want to ensure
that you hold yourself to a certain quality level. If you're having to rush your content in
order to post daily, that's going to actually
hurt your reputation. And people won't want to consume your content because they were expecting a certain level of quality and you gave
them something else. So you're actually
doing more harm than good in that sense. So you need to find
a good balance. If you can't post 7 quality
pieces of content a week, it's far better to cut that down to four to
five posts a week and ensure that
the posts you are creating are of high-quality. Do hold to that certain standard you set to yourself because it's far better to post four to five high-quality posts a week, then seven average posts a week. And that's just my opinion.
So I might disagree, but I see that as the
best combination, high-quality content that
can be posted consistently. If you can post seven pieces of high-quality content
a week, perfect. But if you can't, don't stress yourself
out about it, cut it to four to
five times a week, but ensure the quality
level is there. But I would make sure you do stick to at least four
to five posts a week. Posting once or twice a
week isn't good enough. It will not get you to the point you want to be quick enough. So you still need
to post frequently, but at a quality
standard that is high. So think about it that way. So now we've gone over
the pros and cons. I just want to summarize. Wife said, yes,
posting daily is very, very helpful and I do
encourage you to do so. If you can keep the level of quality of the content
you are posting high, that is a key point
and it needs to be sustainable for a
long period of time. I was able to do it for 270 days straight
without stopping, known as single day was missed. The only reason I
stopped posting daily is because I
ran out of time. I had other obligations to
fulfill such as client work, outreach, actually
focusing on the business. So content creation
kinda took her back for by still post
four to five times a week like I also promote if you can't post high-quality
content seven days a week. And I just want to
point out as well, if you want to succeed is not essential that you post daily. It helps. And for all the
reasons I mentioned, it helps. But don't stress
yourself out about it. If you can't at least post
four to five times a week, but should you be posting
every day if you can? Yes. That's all I wanted to say.
6. How To Post Daily Content On Social Media: I understand how difficult
posting daily content can be. So today, I wanted to share a few tips as to
how you can create daily content so that
you can also set yourself on that journey to
posting every single day. So without any further ado, let's just dive straight
into tip number 1. And that is simply that you
need to have a solid, sound, efficient content
creation strategy. When I first started, even though I set out on this
90-day content challenge, I had no idea what I was doing. I had no content
strategy whatsoever. And it was stressful. I would wake up every single day not knowing what I needed
to create are used to create every single post
I was going to create on the day that I was
supposed to post it. It was stressful. Do not do that. I do not
recommend that what? So ever instead, you need to have something
that is streamlined. I now create all of my
content on the weekends. And this is something
that is called batch content creation. So I don't create content every single day and post it
on the day that I create it. Instead, let say a Saturday, I'll sit down and create
every single piece of content I need
to post that week. That way, it's all done. It's there. It's ready to post on the days
that I need to post them. I'm not having to wake up, stress Russia piece of content and post it on
time for that day. There is created, I just export it and upload it on the day
that I want to post it. It's simple. I also have a sorted
way that I go from start to finish with regards to creating each part
of the content, I have my idea or do the copywriting in a
separate word document. I then copy and paste
that copy writing into pre-made templates I already
have in Illustrator. And because my
content is so simple, It's just copy and
pasting the text. Because every single design for every single post I
create is the same. Suit. So streamlined. I've got the ideas
already because I'm record ideas throughout
the weekend. Just keep a massive
bank of content ideas. So I can just plug an
idea, do the copywriting, copy and paste the over
arching into the templates, export, ready to post, done. And I do this every single Saturday so that it's
ready for the next week. And I'm not stressed every
single day of the week wondering what piece of content I need to create and post. I just post it. And that gives me
so much more time to do much more important tasks, such as actually trying to grow a business, which
you might be in. It's far more important
than stressing for three hours a day
creating content. And once you have
this streamlined content creation
strategy and process, you can create far more content in a much shorter
period of time. I can now create a
week's worth of content in the time it used to take
me to create just one. So please, if you haven't
already come up with a content creation strategy that's efficient and effective. Point number two that I
want you to consider. And I did kind of touched
on this in the last point. I want you to keep an idea bank. I want you to have a Word
document, an Excel spreadsheet, a note section on your phone, or even just an old
classic pen and paper. But I want you to have one of
these so that you can keep an idea bank for all the
content ideas you have. One of the most
frustrating things when it comes to
creating content. Sitting down, ready
to create and going, Damn, What was that piece of content I thought
I wanted to create, but now I forgot an idea is
so annoying in the week you may have come up with
this amazing content idea that you knew was
going to go viral. But when you come to create it, you've completely forgotten
about that content idea. What would've solved that? Writing it down. And that's why having an idea
bank is so, so valuable. Because let's say you come
up with 30 ideas in a week. You only have to pick seven those if you're posting
daily, one a day. So when it comes to the day that you actually create
this content, it now gives you the chance
to pick out the seven best. You can. Just push aside the ones that you don't
actually think of that great that you can now compare with the
others you've come up with and go write
these seven are killer. The seven are going
to do so, so well. And then you can take those
ideas and plug them into the content creation
strategy that you come up with and come up
with all the content. If you haven't got
the content ideas, you're going to
waste so much time. In my opinion,
it's the most time consuming part of the
content creation process, actually coming up
with the ideas, especially if you're
creating daily because you have to come up
with seven or week, It's not easy if you have to
think of them on the spot, but if you haven't already, if you've been recording
them throughout the week, if you know what you need to create codon the time you
actually need to create it, because it's already there. It's so much more efficient. So it's a very, very
simple tip to follow, but please have a
content idea bank. It can be on the note
section of your phone, Excel spreadsheet,
pen and paper, you name it, just 1.5. Now, tip number 3, and this one is arguably my favorite of all the
tips I'm going to mention. And that is that you need to be thinking of ways that you can actually repurpose your content. And this is something
I do all the time. And I'm going to give you
an example of how I do it. When I record my podcast, I'm not actually
recording just the audio. I'm actually also recording a video with a camera as well. So this now gives me a YouTube video because
I can also upload the podcast episode
as a YouTube video. It gives me the podcast
recording because I can strip the audio is an MP3 and use
it as the podcast episode. But what I can also do
is pick out the clips from each podcast episode and turn them into
social media posts, whether that be a TikTok
and Instagram, real, a classic YouTube video
and IGTV, you name it. And now that one podcast
episode that I simply recorded as a video so that one piece of
content can become 10, 15 depends how many clips are confined within the
content I've recorded. But it's now not just a podcast, is so many more
forms of content. And you need to
be thinking about the ways you can do
this with your content. If you write a blog, shorten it down, condense
it into a carousel, a video if you
want to record it, you can even make it
a podcast episode by recording blog post as speech. There are so many different ways that you can actually
repurpose content, but it saves so much time because the content
is already created. You just have to repurpose it specific for the platform you're going to
be posting it on. So like I say with the podcast, I can't just put
the video because podcasts on video on all the
apps that it goes out on, you have to strip the audio
and have it as an mp3. The formatting for an Instagram real change the dimensions of the video because
a YouTube video won't go into an Instagram
real because one, it's too long and it's not in the dimensions it
needs to be in, so you just have to crop it. But the majority of the
content's already done. The core value of the content
has already been recorded. You just have to crop it into the right dimensions so
that you can upload it as a real is so simple
to repurpose content. But from recording 3
podcast episodes a week, I can come up with a month's
worth of content from the clips I can produce
for my Instagram page. So please, if you
create YouTube videos, if you create blog posts, dink of ways that you can
actually repurpose them. Because it's going to
allow you to create so many more pieces of content for your other
social media platforms, because you just have
to make them specific to the platform you're actually
going to be posting on. So you've got those and
then you may come up with the separate ideas for content
specific to the platform, such as a carousel, which come up with an
Instagram carousel to post on Instagram
and Instagram only. You just bring this all
together and then you have a solid content
strategy to be able to post daily far more frequently, maybe even multiple times a day. Who knows depends how well you can actually repurpose
the content you create. But I would strongly
recommend doing what I do, having a podcast, YouTube channel, and the news
and all the clips to upload as a video or Instagram
Reels and TikToks. You name it all of those
different things because it is so, so effective. Now, the final point
I wanted to mention, and this one is a bonus
because I don't actually specifically do it myself
and I'm gonna explain why, but it's scheduling
your content. I hear a lot of people
giving me an excuse of, Oh, I didn't post
yesterday because I didn't have time to post. You will always
have five minutes a day to post a piece of
social media content, especially if it's on
something like Instagram. And you've already created the piece of content
because it was a part of your batch content
creation on the weekend, we've got to do is
export it, upload it. There are a lot of people
will give me that excuse of I didn't have time or you
didn't have those five, 10 minutes yesterday where I actually uploaded that
piece of content. So I always say, well, on the Saturday when you did all this batch content creation, and why didn't you
just schedule it using the Instagram Creator
Studio is free, is actually offered
by Instagram to assist you so that you can post that content
every single day. And you know it's going to post every single day
without fail because you've told Instagram
to do it for you. It's very simple to do and then eliminates
the excuse of Oh, I didn't have time
to post yesterday. Now I don't actually
do this because I like to be able to
respond to comments straight away and had that initial engagement and go on to previous content
or like comments to get people to come back onto the new piece of
content so I can be present when this new
piece of content is posted. That's something I like to do. So that's why I don't
personally schedule posts. But if you weren't
too worried about the initial engagement
and you simply just want to be able to
post every single day, get a post scheduler. Instagram Creator Studio,
it's there for you to use. So use it eliminates
that risk of missing a day because
you forgot when you didn't have time, because
you've already done it. Just do it straight after you've created all the
pieces of content on whatever day you choose
to do your batch creation. And then you'd have to worry about it for the
rest of the week. You can just check in
on Instagram every now and again to respond
to comments DMZ, and engage with others
to bring them to your content so that you can
increase your engagement. It's a very simple tip. However, it can really
help you stick to that daily posting
schedule because you just upload everything
and forget about it. But they do wrap up some very simple tips I wanted to share with
you to help you actually post daily and whatever social media platform
you may be posting on.
7. Generating Content Ideas: Quora: Today specifically, I'm going
to be talking about how I personally generate
my own content ideas. Because when it comes
to creating content, specifically daily
content, I promote posting daily or at least
five to seven times a week. When it comes down
to actually posting that amount of content. Coming up with the
idea is to create the amount of content can
be incredibly difficult. It's probably the hardest part in the content creation process. You spend so much time among
Aryan in that content idea. Good enough. Have I spoken about that before? I speak about this again, will buy audience be interested. So you end up spending far
too much time thinking about ideas and not enough time
actually creating content. I'm going to be sharing where I actually come up with
my content ideas. I'm going to be sharing
four different ways with how I've pretty much been able to come up with
endless content ideas for the past nine months, both with my podcast and both with my
posting on Instagram. So without any further ado, let's just dive straight
into the first one. And that is Quora. Now if you haven't
heard of core before, it's a question and answer platform whereby
you can pretty much find questions and
answers on any topic. It's like a Google search bar. You type in a topic
and you can find questions related to whatever
that search term is. Or if you've got a
genuine question, you can ask that
question and then people can leave
their responses. Or if you want to search
up for a question that could have potentially
been answered before, search the question,
you find the answer. It's that simple. But you can actually turn this into content idea generation. So what you can do
is you can type in specific keywords
for your niche. So for example, I could type
in social media marketing. And IT all of the
questions that have that key word in them,
social media marketing. So what is social
media marketing? How can I get into
social media marketing? Where can I learn
social media marketing? All of these questions that have social media marketing in them when you filter the
search by questions. So you'll search
the search term. And then on the left
there'll be a side column. And there is a questions tab. If you click on questions that will filter all
of the search for that key word by all the questions to
include that keyword. So now you've got all of
these potential headlines for your content ideas because these are questions that
people have are asking. So you know that they are
things people want to find out. And therefore, you know, that they are great
content ideas because people are struggling
with those points, hence why they're
asking a question. But the good thing, the even better thing, is that people are pretty much providing you with the copy for your text through
the answers they give to the questions
that have been asked. So the question that's been
asked becomes your headline. What is social media
marketing, for example? And then people have
answered that question. So they've done the
hard work for you. The answer to that question
becomes your post. Yes. You can't copy it word for word. Yes, you're going to have to make it fit into your style of content and add
whatever you do with regards to design
and copywriting. But you've got
your cold piece of content pretty much
made up for you there. And then simply by the fact people are already
asking the question. So you know that it's something people
were worrying about. So you know that if you
post a piece of content on that topic is likely to perform well because if one
person has a problem, it's likely many others are also going to
have that problem. But then you don't
have to come up with all the hard work of actually
finding out what you're actually gonna have
to talk about in response to that question
because it's already been done for you and people
can leave multiple wanted. So you're gonna get
answers left by various amount of people. And people have the
ability to up vote certain responses
with regards to how helpful it was to
solving their case. You can look at the
answers that have the most upvotes and
were the most helpful. Take all the best ideas from the most helpful answers
and consolidate them in to your copy of your texts so that you have the highest
quality post possible. But you can find content ideas for pretty much any niche
whatsoever on Quora. So just type in your niche or a certain search
term that you want to find content ideas on,
filter by questions. And you have a ton of ideas
right there in front of you. So core is number
one and it's very, very popular amongst my
community on Instagram. A lot of people will
go to Quora for their content ideas and I don't blame them because there are so, so many to choose from.
8. Generating Content Ideas: Answerthepublic.com: To number two, and this one is something that I found quite
early on in my journey. And I'm really, really
glad I did because it gave me a huge bank of
content to start with. And it's a website called
answered the public. Now if you haven't
heard of it before, please please check it out. Head over to answer
the public.com and you will be presented with what looks like just
another Google search bar. And it gives you the ability
to then type in a keyword, just like we did with Quora. But answer the public is quite
literally an ID generator. It's exactly the platform
that you need full, the solution you will
divide is generating new ideas simply by typing in certain keywords that
are related to your niche. So let's say you create
content on Instagram growth. You can type in
content marketing. You can type in
social media ideas, you can type in idea generation. This podcast episode is me speaking from personal
experience and I've found all of these
ways of generating ideas through own, my
own trial and error. But I'm sure if you type
something into this website, it's going to come up
with loads of ideas. If you type in
content generation with regards to
something you could create a piece of content on. It's quite literally
that simple. So I've got my phone in
my hand right now if you'll listen and audio
so you can't see it. If you're watching on
video, you will be able to. But I'm going to type in social media marketing
and I'm going to tell you what it comes up with when I actually search it. So when you type in
social media marketing, it comes up with a
whole range of ideas. So you've got social
media marketing that's in the middle of your
spider diagram. And then it comes out
into different sections. You've got a how or why
or what, uh, which, uh, will, uh, can aware of
when a WHO, and an R. So for example, if we
go into the y section, we've got why social media
marketing is important. That's a phenomenon
content idea. You could create a whole series on why social media
marketing is important. You've got why social
media marketing is important for business. That niche is down. Content, idea. And again, there you go. You can make a whole
post about that. If we move on to the House
action, for example, we've got how social media
marketing increases sales. This is another
perfect Content ID. If you are struggling, you
can just see right here, this spider diagram
that I'm reading from right now has around 80 to 90 of these various
questions and content ideas. And that's just from one
simple keyword search of social media marketing
that can be diversified in so many different ways that I've always giving examples for. But then we can scroll down and there's even
more to choose from. You've got social
media marketing in the middle of the diagram again. And then out from
that you've got two. Without, with EGN 4 is a near. So social media
marketing without ads, social media marketing
without Facebook, it can get really niche and
it knows what it's talking about with regards to
the idea generation, it's not random. It associates these words with other topics that are similar
to the ones that you have just searched for and
associates them and then creates this really
niche content idea. Just check it out for yourself, head over to answer the public.com type in a
keyword for whatever your niche may be or a keyword associated with that niche that you want to
create content on. And you will find so many
content ideas is incredible. It's really, really good. One.
9. Generating Content Ideas: Other Creators: Now the next place I
find content ideas are simply from other creators, but I won't specifically
look on just Instagram. People forget that. Yes, we are creating
Instagram content, but there are so many other amazing social media platforms out there that you can take inspiration from with
regards to content. Linkedin is a incredibly
underrated platform when it comes to
content creation. And my opinion is taken a
massive shift recently from sort of a job seeking platform to a more content-focused
platform. And it is beginning to get
even closer and closer and closer to being solely
content-based platform. So if you head over to
LinkedIn and you find some incredible
names and creators within the industry that you're within social
media marketing. Again, for example, there will be some phenomenal content, but is a lot more
industry-specific and technical simply because it is focused at other people
within that industry. So if you can go into LinkedIn, you can find some incredibly in depth detailed nominal content on specific niches. So you can then take
inspiration from that, adapt it so that
you can then create a better piece of content
for your Instagram audience. It's not a case of looking at someone's
post and stealing it. You should never
steal a piece of content because something works for someone else doesn't mean
it's going to work for you. The reason it works for these other people is because they have
their own message, they have their own style, they have their own voice, I have them or an audience. And because they have
all of those things, it performs well with their
audience because they know and like the
content they create. So if you just still
this piece of content, word for word and the exact style and then
share it with your audience. That doesn't mean it's going
to work because it's not got you associated with
that piece of content. It's got other creator
associated with it. So the good creators who steal inspiration from
other pieces of content, adapt it at their own, twist on it, at their own
style, their own messaging, add their own value,
make it better, and then share it
with their audience. But some incredible platforms
to look out on YouTube. If you can take inspiration from YuJa videos and turn them into carousels or
text or image posts. Amazing. Tiktok for Instagram rules
are phenomenal place to look. Linkedin burka said phenomena, and then you've got club
house as well now if, but they're also incredible
uses on that platform. Sometimes billionaires, even Elon Musk has participated in
Miriam's on club house. You can take inspiration from
the advice these people are giving and then turn that
into an Instagram post. But that is another place.
10. Generating Content Ideas: Your Own Exeriences: But the final place for content inspiration
and content ideas that I want to talk about are
your own experiences. This one is heavily,
heavily undirected, but is one of the most
effective from what I've seen. When I talk about
my experiences, when I talk about the tools I use or what I've
done to do things. That is where my content tends to perform
really, really well. And let's say I'm talking about a certain problem
that I've overcome. I would be noting down every single time I was going
through a problem. I'll be noting down
what that problem is. This is all me thinking
about content ideas in the moment because we go
through problems all the time. Yet we don't think I'll, how can we turn this
into a content idea? But this is where you,
as a content creator, you need to be thinking
on your toes and thinking about doing this,
going for a problem. Don't just see it as a
problem in your business. Think about all this is something I can turn
into a piece of content because if you
are going for a problem, it's likely that
somebody else is also going through that problem. So if you can create a piece
of content on that problem, you are going to be
helping your audience. Should they be going through
it at that point in time, or should they come across
that problem in the future? So think about it, write down the problem as
you go through it, and then write down the
solution when you find it. Turn the problem into the
headline and the solution into the content within what
you actually talk about. And there you go, You've got amazing piece of
content right there. And because you've
experienced it firsthand, you can go really in depth
of how you overcame it, how you felt at the time, the problems you
had to overcome, the solutions that
you brought in, any tools that you used. And then you've got this
really phenomenal piece of content from your
own experience. That, that wraps up wherever
I get the majority of my content ideas from and a
little bonus towards the end. If you've really, really
stuck for content ideas, just ask because
it's likely that the majority of your audience
have questions to ask, yet they're too afraid
to direct message you. But if you outright ask them, what do you want to see
a piece of content on, it's likely that
they are going to respond because they need
to help them something. So just ask your audience as
a final little bonus tip. So just to recap where I
get my content ideas from. First we had core and we
announced to the public. Then we had other creators on various different platforms,
not just Instagram. And then finally, we
have my own experiences. And the bonus tip is to
simply ask your audience.
11. The Best Tools For Content Creation: The tools I use to create my content on Instagram
from start to finish. So from the idea
generation all the way through to actually posting and analyzing my content so that I can improve
on it in the future. So I will give both
paid and free options. So if you guys do
have a budget to invest and you want to
invest in some paid tools. Great. Because a lot of the
tools I use are paid, but I will make
sure that I do give free alternatives where they are possible and where
I feel as if they are worth the free versions
opposed to the paid ones. Because at the end
of the day you do get what you pay for. If you pay for a product,
most of the time is going to be better than
that of a free product. But for example here,
content creation products, Canva is phenomenal and you
can use Canva for free. You don't necessarily need Photoshop or Illustrator
bargains that later on, but that's just a quick example. So without any further ado, let's just dive
straight into where I generate my content ideas, the tools I use. Number one, core, core
is a Q and a platform whereby you can search for specific topics and
then sort by questions. So then pretty much the questions that are
being asked become your content topics
and the answer to those questions become
your content copy. Question equals
headline on answer equals the bulk of the
post. Pretty simple. So just go onto Quora
search your niche, for example, mine would be
social media marketing. Sort the results by questions. And then every single
question related to social media marketing
is going to come up. Every single question asked. I know is a targeted content to my specific audience
because I know it is related to social
media marketing. And because I know
lots of people are asking these questions, I know that it is
a common problem that people need solving. And therefore, a piece
of content related to that question is
going to perform relatively well
over on Instagram. Now, I do also loved to use other social media platforms
for content ideas. So for example, Instagram rows, you can find some phenomenal
content ideas for rails on tiktok is exactly the
same content format. But content on tiktok
is, in my opinion, a much higher quality at
the moment because the app has been around for far longer. So people have established what works well and
what doesn't wear. A lot of people who are still experimenting with
rails at the moment. And a fill is if the
barrier to entry is still relatively low because the quality of
content on embryos in comparison to
Tiktok is very low. So do some research on
tiktok for your Instagram, real ideas, for other carousels to have a look on LinkedIn, have a look on Facebook. You can find so many
content ideas on other social media
platforms that you can then adapt to your audience
keyword being adapt, please don't just copy. Don't copy. People will
realize people will catch on. Just take inspiration from these other pieces of content and adapt them to your niche, your style, and your messaging. Another website that I actually like to use
for content ideas is answered the public.com
head over here. Trust me, it is incredibly,
incredibly helpful. It's more or less
just a Google search. So it will come up
with this search bar. You can type in your niche
social media marketing, for example, click Search
and then up, poop up. So many content ideas is unreal. How many potential
headlines it comes up with? And this is just in a matter of seconds by typing in
a single keyword. So you can do this for
multiple keywords, relate to your niche. And then it's going to
populate a bunch of headlines, a bunch of questions, a bunch of how's, what's 2x's, when's, where's all of these different
question examples and headline examples so that
you can instantly just pick out a few and
create content on them. Is that simple? And another very obvious one. I know this isn't a tool specifically or these content
generation ideas other than a quarter and
onto the public on tools is down to
your own intuition, is just looking at other Instagram creators
taking inspiration. What is working well for other creators
within your niche? How can you take to best
performing pieces of content and innovate upon
them and improve them. You don't have to
reinvent the wheel, find out what's working well. Take that as inspiration, innovate, make it
better, make it yours. And then you can
go on from there. And then finally,
my favorite one is just own experiences. Not at all at all, but I just thought I'd want to
add it in at the end here. Your own experiences,
they are unique to you. They are very applicable
to others because if you've been through a
problem and you've overcome, it's likely that other
people will come to that problem or are currently
going through that problem. And therefore your piece
of content solving that problem will be
very helpful to them. But that rounds up
pretty much where I get all of my content ideas from. So now I've got all my ideas. I need to plan my content and I plan my content into
different places. I either do it in a markers
of Word document or just on the notes
section of my phone. I've got the idea we're
ready because I've got that, So that's my headline done. Now I need to write the copy. So in the Word
document or the notes, when I'm creating carousels, I will write down
bullet points for one to eight because my
content fills up eight slides. Eight slides because the
first one is actually the headline cover
and the final slide is my call to action covers. So you get 10 slides
of the carousel, but two of them are taken up by the headline and
the call to action. So that leaves you
with eight slides for your piece of content. And then I will just
write out line by line my copy for my text. But we use different structures. Back to a previous episode I've recorded about structuring
your carousels. And then you will
work out from that how I actually start
to my carousels. I knew how you can do so as well to make sure
that it flows nicely. And NASW has some aspect of storytelling to it
because that's gonna keep people engaged by
use Microsoft Word, which is a paid tool, but you could also
use notes as well, which is completely free. I'm not sure what the
Android version is of notes, but I know on
iPhone is very good because you may write in
your notes on your phone, the slides, and then you can, if you've got a MacBook as well, just head over to
your MacBook and then the notes that
you've made on your phone actually go through to your MacBooks and then it's
just a case of heading over to note copying pasting as such when we go into
the design stage. Now, for the design,
with my content, I personally use
Adobe Illustrator. Yes, this is a paid tool, but it is incredibly, incredibly powerful, very
complicated to begin with. Don't get me wrong. But as soon as you begin to get the hang of it and understand what you need to know to create a good post, you can really, really make this content creation
process seamless and very quite efficient. I can create a week's worth of content in three to four hours by doing this content
creation process that I'm talking through right
now and using these tools, because I will have
my template set up. And then I will
simply copy and paste my text copy that
I've just written, either in notes or Word
straight into my templates I've already pre-made
in Adobe Illustrator, but you could do the
same with Canva. You can have Canva templates already set up so
that you can just simply copy and paste the
texts that you've written for the copy straight
into the templates. So pick either one of those two. In my opinion, if you
don't wanna use Canva, I personally started
using Keynote, Apple's version of PowerPoint, but it's already
pre-installed on max where it costs
absolutely nothing as well. And believe it or
not, if you actually look into PowerPoint and you find out all of the different tools that
you can actually utilize, and especially on Kino as well, is really quite powerful. People don't realize some of the stuff that you can
actually do on the platform. So when you properly learn it and find out all of
these little tips and tricks you can actually do. You can create phenomenal,
phenomenal content. You may have heard of a
creator called Dave towers. All of his carousels
are created on Keynote. But if you look at
them, the quality looks like they've been created in Photoshop or Illustrator. It's quite incredible and fair
play to him that he's been able to use a free platform and really work out how
to get the most out of it to create the quality
of content he does. And he's got well over a
100 thousand followers and incredibly, incredibly
engaged community. So he's definitely
someone that you should check out for content
creation, ideas, inspiration, or just if you want to
learn Instagram growth and the content topics he talks about his
adapted over time. So I'm not sure exactly what
he's talking about now, but he's an incredible creator
to consume content from. But it just goes to show
that you don't need Photoshop or Illustrator
to create your content. You can simply do it in
Keynote or Canva and have equally high-quality
content that will still perform incredibly,
incredibly well. So we've got our ideas now. We've written our content copy, will copy and pasted our
text into our templates or however you may want
to create your post is good to have some imagery. Now, if you look at my
content, I actually, on every single cover slide, make sure I have some visuals. I just feel as if on
a headline slide. This is really, really going
to help grab that attention. Having a complementing image to the headline that
you have chosen really just helps
draw that attention in a makes people want
to continue reading. It can really compliment
well and get people excited for something that
they're about to learn. But now you might be
thinking, I don't want to pay for images and I don't want to
have the copyright striked and have my
content taken down. There are two websites
you can use for phenomenal images that
are copyright free. One being Pexels and the
other beam free pick. I use both of them and
they are brilliant. So just head over
there completely free. There are pitches for
pretty much anything, thousands upon
hundreds of thousands, millions of images uploaded
to these websites. So if you are looking
for a certain image, you will be able to find one on either Paxos or free pick if
you're looking for icons. Another one as well
is Icon Finder. Just simply Google it, search for a type of icon you want. Click Download. You can
choose what size you want it. You can choose what
color you want to, and then just simply
import it into your design. It's not difficult. You don't have to over-complicate these
things and you can still achieve remarkable,
remarkable results. I did also want to
touch quickly on video because you will see
if you go onto my page, I do actually create
some video content. And some of you might
be thinking, Oh, what tools to use to create
your video contents. I'll quickly run through these. For the editing process, I will record obviously
the audio and video audio separate video audio be recorded on Audacity through a professional
microphone and Blue Yeti record the video
separately on my Canon camera. Are we then take the two. Into Premiere Pro, Adobe Premiere Pro synchronize the video with the audio
so that it matches up so that I then have
high quality sound matched up with the video that has been recorded
on my camera. Are we then add backgrounds in, but this is all done
within Premiere Pro. For the background music, I use a paid website
assigned out to a subscription on a paid
website called Epidemic. Sound is 10 pounds a month, but you get access to
millions of songs, millions of
royalty-free music that are not charged, music, not music that you're hearing by Dre or whatever music
artist you may listen to. They are individually submitted by artists onto the platform. So you can also find sound
effects on there as well. But the library of audio on Epidemic Sounds is phenomenal. So if you're looking
for that royalty free music, I strongly, strongly suggest you do sign
up to Epidemic Sound and that way you will never run
out of royalty-free music. But they are, the tools are
used for video editing, Premiere Pro epidemic sounds. And then I will just take in separate images and stuff
from free peck and peck. So it was just to spice it
up and make it a little bit more fancy and interesting. So now we've created the
content, but it's really, really important to
make sure that you're analyzing your content
so that you can adapt, improve, innovate, make
it better so that you are continually improving your
content marketing strategy. Now, for analyzing analytics, I use the app ninja lipsticks completely free
on the App Store. And it is brilliant. You can search by any account. To be honest, you can
search up anyone's account and look into their analytics. But I would strongly
suggest that you download it and
make sure that you start tracking
your own accounts. It tracks your engagement rate, attracts your average
comments or average likes. It tracks your
follower growth pretty much everything even
tracks what hashtags you've used recently
in the rankings of your posts over a
certain period of time that you can look and
you can compare and make sure that you can then pick
out which posts perform well, which ones didn't
perform so well, so that you can take that and
make sure you are always, always, always improving
and it's free. And obviously the
other simple one to use as your Instagram insights. But to be honest, I find that the ninja
lipsticks analytics are far, far more interesting
and easier to read. There's a much more
user-friendly layout for you to actually look at. So download and analytics and have a look at your
analytics over there. But that rounds up pretty
much all of the tools that I use for creating
content on Instagram. It's not that complicated. I didn't use any
post schedulers. I don't use any hashtag
analytics tools. None of that. I just use the very
simple, basic, common apps that most
people can use or that are accessible
to everybody. Content idea generation,
completely free, paid apps. Yes, I use Premiere
Pro and I use Adobe Illustrator and
Photoshop to edit some images, but they are the only paid
apps that I would recommend. You don't need anything else, you don't even need them. Use Canva, use Keynote,
use PowerPoint. You don't have to
overcomplicate things. That's all I am saying.
12. Copywriting Tips For Engaging Content: I want to talk about
copywriting and specifically some copywriting
tips that is going to make your social media content
more engaging and actually increase the engagement you
receive on that content. So without any further ado, let's just dive straight
to tip number 1. Tip number 1, being keeping
your language simple, this is something I
talk about a lot. Bye, need to hammer
this point home as much as I possibly can. As a reason for me doing this, please do not over-complicate
your language in an attempt to make
yourself sound clever. You may sound clever, but you're actually doing
yourself a disservice. In my opinion, the
best content creators, the highest quality
content creators, the most intelligent content
creators are able to take an incredibly
complicated subject and actually make it seem
as simple as possible. They didn't need to use all of this industry jargon and
really complicated words to make themselves sound clever and prove just how
complicated the topic they are talking about. Maybe they want to make that topic as simple to understand for
everybody as possible. And that means simplifying the language that they are
using within that content. And there's a reason for this. You want your content to apply to as many people as possible. These copywriting tips are to help you make your content more engaging and increase
the amount of engagement you receive
on that content. And easy way to
increase the amount of engagement you
receive on that content is to make it applicable to more people,
increase that reach. So if you're somebody who is making your
content as simple as possible so that
anyone reading it can understand no matter
their experience level. If they are a beginner in
the subject you're teaching, there'll be able
to understand it. If they're an intermediate, there'll be able
to understand it. Even if they're an expert. They will also be able
to understand it. So no matter what
experience level somewhere, maybe they will be able to understand your
piece of content. But if you were to be that created that used the
industry jargon and complicated words to
make this topic seem more complicated than it is to make yourself sound clever. You're ruling out everybody who doesn't understand those
words that you're using. So you'll probably ruling out both the beginners
and the intermediate, only leaving the experts
being the ones able to consume and understand
the content you produce. So you're instantly writing
off a huge chunk of your potential audience
there and limiting the reach that that piece of
content is going to receive, consequently,
reducing the amount of engagement that
you're going to get. So by simply simplifying the language you use
within your content, you can increase your
reach dramatically, which is going to
help you increase your content engagement. That is tip number 1. Moving on to tip number two, keep your sentences short. There's a reason I do this
on my Instagram content. If you follow me and
consume my carousels, you will know that
I like to keep my sentences very short. Every single slide or my carousel is just
one line of text. There's a reason for this. It doesn't take away from the value of the
post is providing. I just want to
keep my listeners, my audience, engaged as
much as I possibly can. You need to remember that
as a content creator on whatever social media platform
you may be posting on, there is so much competition
when it comes to content. If somebody doesn't like it, they are scrolling on to the next person
because they happen to endless feed of
content to consume. So if you can't fully engage
that audience member, if you can't get them
engrossed with him, what you're talking about, that net going to scroll on to that next piece of content. So innocently, let's
say for example, when I'm on Instagram and I see a Caruso and I swipe on
to that first slide. And it looks like
there is half a book written on that first
slide of the carousel. I am instantly taken aback and just don't want to consume
that piece of content. It's too much. On social media. I don't
want to read a book. If I wanted to read a book, I would go and read one. I want to consume
quick, engaging, snappy pieces of content and keep my engagement
high on the platform. And that's why I use only one
line of text on each slide. I want people to come
across my content and go. This is easy to read. I don't mind reading that. I'm going to keep reading it. So keeping your
sentences short and simple allows you to do that. You do not want to
have too much text. If you're writing too much
texts and you know you're writing too much
text, proofread it. Nine times out of ten
you're going to be using so much filler
content that simply isn't needed within
what you are writing. You can get the same point
across in just one sentence, even though you may have been
using five or six before, try to cut out all of
this fluff that you are currently including
within your copywriting because it's not needed. You don't need that to
reinforce your point. Just get what needs to be said. Down on that page and
put it out there. Keep your sentences shore is going to make your content
far more engaging. People are going to
look at it and go, I don't mind reading this. I want to read this. It's only Sure and I'm
going to consume a lot of value within it,
keeps them engaged. And if you can keep
people engaged, you're going to increase the amount of engagement
we receive on that content because people enjoy it and they actually
consume all of it. So what's not to
love about that? So tip number 2, try and keep your
sentences sweet, short, straight to the point. Tip number 3,
audience Association. And what I mean by this
is the human to almost be talking to your audience when
you are writing your copy. So for example, if
somebody is reading it, it always needs to be like
you're telling them something. Almost like you're giving
them instructions. You as the audience member. I want you to do this. When you do this, this should happen when
you use these words. Somebody is going to be
reading that and going okay, is created, is actually
talking to me. They tell me what I need
to do is not this broad, overarching copywriting strategy that's
applying to everyone. They're talking to
me as an individual. It's very psychological. But because you're doing it, is keeping these viewers, these audience members,
engaged because they feel as if you're talking
to them specifically. And when you're talking
to them specifically, they have far more appreciation for what you're telling them. It's not just like you've picked this person amongst a group of thousands and 1000 people reading this piece of content, which there might be, because you might have an
audience of that size, but you want that
audience association. You want that audience member to think that you
were talking to them specifically so that
they are completely engaged with the piece of content that
they are consuming. When they do that, because
they are more engaged, formal, likely to read
through the whole thing. There are far more likely
to engage with it. But more importantly, they're far more likely
to actually take action upon what you
have taught them because you have
spoken to them and there might be them specifically and they like that so they can read it and go. Right. This person is giving
me a step-by-step process of why I need to do. They've told me specifically. So now I'm going to do it. If they thought it
was a post that was talking to a hundreds
and thousands of people. From this broader sense, then it's not as likely that they're
going to go and do it because you spoke to them specifically FOR more likely to. So this is a very simple
point and it's more on the psychological
side, the place. Make sure you are specifically
talking to your audience, having that audience
association with your content. Now, the final point
I want to talk about this one is very simple. It's very straight to the
point 1 you might expect, but it's to have a call to action within
your copywriting. You have just if you've implemented all the points
that I mentioned in the past, produced a fantastic piece of
content for your audience. You've kept them engaged. They've read through all of it. They've enjoyed that
they've learned something. They feel appreciative of you as the creator because you've just provided them with
this knowledge. If it's a knowledge-base,
post this entertaining there
now entertained. She now you've got
their attention. You need to use it. Call-to-action. Having a call-to-action telling people what they need to do next after they have
consumed your piece of content is one of the biggest things when
it comes to copywriting. Having a call to action within that copywriting can instantly increase the likelihood of
what you want them to do next. You've got their attention. You don't want to lose that now you don't want them
to just simply go onto the next piece of social media content in their feed. You want them to take action. Diaoyu, something. You've provided them with
all this information now. You have every right to ask
for something in return. If you want somebody
to engage with your content, tell them. Call to action. Please. If you enjoyed this, like this post for more social media
content, just like this. Head over to my
page and follow me. What did you think of
this post comment below? You are increasing your
engagement because you are simply asking people to do it. You have a call to action that's telling them what
they need to do next. And because like I said, they've enjoyed that piece of content that you've produced. It's far more likely
that they're going to do it because they feel as if they have to
because you've just provided them with
everything they need. So final copywriting tip, make sure the most of if not all of the
content you produce, whether it be a blog, post, a carousel, or a
video, you name it. It doesn't have to be
a buy my product now. It doesn't have to be
something that they can have to pay to do. Simply like this post, give me a follow
up comment below. Something as simple as that doesn't have to cost anything, can be free, simple, easy to do. Make sure they did it. Tell them to do it, have
that call to action. And they do wrap up some of the copywriting tips
that I wanted to talk about to make your
content more engaging, but also increase
the engagement that your content receives
on social media.
13. How To Make Your Content More Engaging: How to make your
content more engaging. Because when you're
a consumer of content on social media, you're actually only
going to want to read and consume content you're
actually interested in. Therefore, that engagement
as a consumer if the content is really,
really important. So today, I'm just going to be sharing some
of my top tips as to how you can make your
content more engaging. So without any further ado, let's just dive straight
into the first tip that being simplify everything, your copywriting, your design, your concepts, you name it. The most simple your content is, the more people
that are going to be able to understand it. Over complicating content
is one of the mistakes that so many different content
creators actually make. They think over-complication
makes them sound clever, especially when it
comes to copy writing these long words and
industry jargon, they had not impress anyone. In fact, the confusing
the majority of people, unless they are an
expert in that niche, only experts are
going to understand that specific industry language you start using
within your content. So you instantly right
off everyone who is an expert from being able
to consume your content. Whereas if you were to
simplify that language, then both the beginning and
the experts can consume it. Yet it still brings the
same conclusion and value as if you were to make it as if it were
over complicated. Now with regards to design, I feel as if people
overcompensate with their design. If the copywriting,
which in my opinion, if you're creating
educational content, is the most important thing. If you are over
complicating it with design because you're
copywriting isn't great. You taking away from what is truly valuable within that post. You don't want to distract
people from the text, the written words
that are supposed to be teaching these individuals. When you look at my content, I don't have any
design whatsoever. Could that be an issue? May be, but it works
for me and I don't have the design skills to make
things look more complicated. So I'm not gonna do that
because if I tried to, it look even worse. So I like to keep things
super, super simple, just plain text on
a plain background. That is, it couldn't
get more simple. But don't over-complicate
your design just to compensate
for poor copywriting. Work on the copywriting and use your design skills to
assist that copywriting. Because when you use too much
design with copyrighting, you distract from what the
post is actually about. So you can see how keeping
your contents simple actually makes it easier to read from a
language perspective, but to easier to consume from a design perspective
because people are focused on what truly matters
and when that's the case, they are more engaged with it. So tip number 1
simplify everything. Tip number two. And this is something that
is called pattern interrupt. Essentially for those
of you that don't know, pattern interrupt is
where you have something of the same over and
over and over again. Then suddenly it changes. She might be using short
sentences, seven words, maximum on slide one, slide to slide 3, slide 4 of a carousel. Slide five, you may have an image or you may have
a longer paragraph, something that is different
to those previous slides. Or this could be done with text sizes on the first three or four
slides of a carrier. So you may have the same font size over
and over and over that. Then on that fifth slide, you increase the font size to emphasize what you
are talking about. But this is also acting as pattern interrupt
because people have been used to that previous
size of text and then suddenly increase text
sizes thrown in their face. And I think, whoa, okay, this must be important. I need to read it. Another
thing people like to do is move the text
around the page, the positioning of
the text itself. So like most creators
would do on most slides, your tech should be centered or left aligned and centered
in the middle of the page. When you get further
down the line, if you want to
emphasize a point, just switch up the
positioning of it and that keeps
people engaged. It's not the monotonous
repeating of that same text positioning
you're going right now. I want you to look over here.
You're making them search. You're not making them just simply scroll over
and over again. You're going, oh,
okay, I want you to actually take
note of this point. So I'm gonna make you look
for that point, bang, done. Now they're going to
keep that slide in mind or that point in mind where however you do it because you've made
them work to find it. And that's what you
want. That's how pattern interrupt can actually
be incredibly powerful. You're not just having the same thing over
and over again, which can get boring. In some cases, you're
switching it up. But this doesn't want to be
done on every single slide. You don't want to keep changing
font sizes because then the pattern interrupt actually becomes the pattern itself. The whole point is you do one
thing over and over again, and then you have that
piece of pattern interrupt. Which is going to be
on a slide that you specifically want to emphasize or a point you
want to emphasize. We're in a video,
you want to increase the caption size is it's the point you want
them to remember. So that key, but a value, that thing you want
them to take away. And remember from your
piece of content, that is where you introduce that pattern throughout
because that's going to bring back that engagement to your piece of content and
make people remember it. So if you haven't
tried it before, I strongly recommend it. Pattern interrupt. It doesn't have to
be complicated. Like I said, just the same
font size over and over again. And then bang, increased
font size or bold font, moving the text around
the page or an image, switching it up if
you are just using text and all the other slides is something that keeps
people entertained and engaged with your content. Moving on to tip number three, and I briefly did mention it when I was talking
about pattern interrupt, but it's actually swapping
visuals for words. A lot of people, myself
included a visual learners. If you can explain
something in a diagram, if you can explain
something in a char, you name it, overusing text, which may normally make
it more complicated. That's going to be more
engaging for the person actually consuming
the piece of content. Whenever you can
create something as a visual rather than over
complicating it with text. Do so, displaying data,
explaining a concept, if you can explain
it in a visual, which is going to be
more entertaining than explaining it in words, tried to do so if your design
capabilities allow for it, don't try to create it as a visual if you're not
confident in doing so, which in turn is actually
going to make it a poor representation than if you were to just explain it in text in the first place. Don't do it if you have the
design capabilities to do so. Most things like pie
charts or graphs, you can do them
on Excel and then export them in to
whatever you're doing, or just go into a
creator on Google. Or if it's a Venn
diagram for example, it's just simple circles
with text within it. But it's entertaining. It's something different
if it's always been texts on those previous slides, like I said with
password interrupt, if you're then going to
bring in that key point of value with a diagram, then it makes it more
entertaining a member buf, the person consuming
the content. Something that I've
also done in the past, where I've previously had plain backgrounds
over and over again. If I can find an image that actually compliments
the words to, I'm writing on the page to the
points I want to remember. Then I'll use that image as
the background opposed to that standard black or white colored block background,
I normally have. It just emphasizes different
points you want people to consume and keeps them engaged when it really, really matters. So when you can exchange
that text for some visuals. Now the final point
I want to mention, and this is probably one you
may have been thinking of, but it's actually talking
about controversial topics. Now when I say
controversial topics, I don't mean things that
are going to offend anybody or things the politically
correct, Don't go there. You don't want to
be that person. You don't want to divide
your audience in that way. And it's actually going
to give you a poor reputation as a creator. When I say controversial
topics, will I mean, and I'm going to give
an education or example here is the YouGov against war. The majority talk
about, let's say, an Instagram growth strategy that most people who
love him follow. And you come in and say, I don't actually like this. Here's why. I don't actually like this. Here's another strategy
that you can do instead. Or if there's a common topic that everybody talks about
over and over again, but you know, it's wrong
because you've tested it. If you're going to say
something's wrong, I'm going to jump in
here and say this. Now if you're going to
say something's wrong, please have the
evidence to back it up because if you don't
have the evidence, you're going to damage
your reputation. And again, so if you're
gonna go against the norm, please back up with evidence
because if you've got evidence that nobody can
say anything against you, if you haven't got
evidence, don't go there because
you can't prove it. Wash people believe you. So if you've got some
evidence, maybe start talking about some myths
within the industry. What people normally believe, what you've actually found. These are some
good content ideas for you to actually use. So that was just a quick
bonus tip at the end there. I don't need to go into
much detail on it because I think it's a pretty
self explanatory point. But if you can talk about a few different
controversial topics, because to be honest, That's what people
really love consuming. As humans, we are
very opinionated and that's going to
bring in a lot of engagement on your
content itself. People are going to give their
own opinion on the topic, their findings if they've
tried this before, some people may agree of you, some people may go against you. Then you're going to get people
talking in the comments. And that's good for
you because that's good engagement on your content, which is going to indicate to the algorithm that people are enjoying it and it's
going to push it to that wider audience, which could get you
some more followers. So controversial topics
definitely keep people engaged because
it's something that they could end up giving
their opinion on. And that does wrap up
some of my top tips as to how you can actually make
your content more engaging.
14. Writing Great Post Captions: Captions, Instagram captions because some people love them. When you read the captions, it's almost like an essay. It's just packed full of
value and they're great. But then again, some people hate them and they will just simply put an emoji or a song lyric. Today, I want to teach
you how to write the perfect Instagram
captions so that your audience begin
reading them, loving them. I'm wanting to learn more
so without any further ado, let's just dive straight
into some tips. Tip number 1. People always ask me, how
long should my caption be? Should it be sure? Shouldn't be long because
I'm seeing all of these different
people and they have various different
caption strategies. In my opinion, go long, it's there, you've got
the character count. Use it to your advantage. You've got to remember the
people who actually read your captions are the
ones that will be the most interested
in your content. Let's say you create carousels
like me, for example, value-based posts that people have read through 10 slides. Not many people
are going to want to go and read that capture. But those that do are expecting good things from
that caption because I've just consumed a value-based post that took them 10
slides to read through. So you've gotta deliver
for these people. It doesn't matter if
people don't read it. What you're doing
is you're providing this fervor value for
those that actually do. So, don't just have an emoji. They use it to your advantage. To tell a story, to tell people how
it applied to you. Go long. You've got the character
count there to do that. So in my opinion, you need to. But the second tip, I
do want to swiftly move onto compliments this first. Sure. Have a long caption. It will work great. But this caption has to complement the post that you
have just made them consume. It baffles me when I
consume a piece of content, going read the caption, and there's no relation between that caption and the post
I've just read confuses me. And now almost stops me read in that caption because
it makes no sense. So your caption must complement. Well, these people have just
consumed in the post itself. For example, when I create
a value-based post, what I'd like to do
in my caption is say how it's applied
to me in the past, relate it to something. So people can then get that emotional
connection or understand the context in which this
value needs to be used. Or it could even be an extension from what
you have already written. But the thing you need to
avoid repeating yourself. People have just read your post. If you're talking about
Instagram growth and you've mentioned that they
need to engage a law. You don't need to
tell them again in the caption that they
need to engage again. Instead, what you could
do is provide them with an applicable
engagement strategy. Because it leaves
them wanting more. And this solves another problem. If you've told them in your post that engagement is the
key solution to growth, then that leaves them on
a bit of a cliffhanger. They think in Kuwait know
that I need to engage, but how do I do that? What's the best strategy? How should I be engaging? Who should I be engaging with? Use your cat Michigan
to solve that problem. So now you'll post
has not only become enlightening in the fact that you've told them
they need to engage, but you've also solve
their problem on how they actually engage. But that wouldn't have been
possible if you hadn't used the caption to your
advantage to do so. So the captions that
you are writing, please make sure they complement
what you have written. Add further value. Tell a story, make it
relatable, add some context, whatever you wanna do,
just make sure it relates back and write something that people actually want to read. But don't repeat what you've
just written in your post. So the next thing we
wanna talk about, if we're writing long captions. If we're writing
multiple sentences, we don't want this to just
be one big block of text. The human mind is going
to look at that and go, I don't want to forget that. I can't be OS to read what looks like a chapter from a
Harry Potter novel. Instead, you want to
break it up and make it look as easy as
possible to read. So what I love to do is I actually use an app
called flocked. It helps you wrote
your captions and it formats to them in a way that
when you copy and paste it, the caption will
appear exactly as it does on my app because
I know that on Instagram some people have
some trouble where you may hit Return and it goes
down a couple of lines, but when you actually post it, it doesn't have that
same formatting. So you've just spent all this
time writing your caption. To post it. And then it look all our form, which is very frustrating
because it takes time and then you have to go in and you have to edit it again. But this app called flocked. Once you go onto it, whatever way you see it on the app when you
copy and paste it, that's how it appears on
your Instagram caption. So what I love to do is I'd
love to go into this app. Now when I'm writing out, after every full stop, I will have a line break. So it breaks it up
very, very nicely. So there's no long
paragraph looking text. It's simple, it's broken
up. Easy to read. And when you've just
got one sentence broken up every single time, it's much easier for
someone to look at that and go easier to read. There's not as much texts there. Because even though you've
got the same amount of text, just because it's not bunched
up into one big paragraph. People look at that and go, oh, there's not much, there's
not as much sex there. When in reality there's
exactly the same, but because you've formatted
it in a better way, it's easier to consume. So if you're writing
long captions, break it up every full
stop out a line break. Just easier to read and you'll actually get more people to
read in the first place. Now the final thing that
I wanted to mention, and it relates back to a point I made earlier because I said that those that
read your caption, the most interested in your
content out of anyone else. Because if consumed
everything within the post itself and
then they've gone on and consumed even more within the caption because I sold a value in the
post you provided. So these people were primed. So you need to have
a call to action at the end of your caption. Give these people are next step. Send them in the direction
you want to send them, because they will
most likely do so because you have just provided
them with all this valley, you may have solved the problem, provided a solution to something that they've been looking for for a while that
could potentially revolutionize their business. If you create content
like mine, of course. However, if you don't, then tell them where
they need to go next, they're just gonna go on to
the next post in their feet. And we don't want that.
We want to retain the attention and have
a call to action, send them to your website, get them to book in a cool, direct them to another
social platform you may use. For example, I sometimes
send people to the podcast, get them into my Facebook
group, you name it, but make sure that there
is a call to action there for those that want to
take that next step. And another example is something
that I do quite often. At the end of some of
the carousels I create, I ask my audience a question, a simple call to action
of your thoughts below. Now, if these people
read my post, see that comment
below, call to action. But then they read my caption. It's likely that by the time they get to the
end of my caption, they would have
forgot the question that I ask them in the post. So I like to do is repeat
that question again at the bottom of my caption to remind people of the
question I was asking. And again mentioned that
same call to action. So it refreshes and sends
them to the comment section. Now that could be the
same with anything you do at the end on the
final slideshow carousel, you may send them to
your Facebook group. Make sure you repeat that
call to action at the end of your caption for
those that read it so that they own reminded
of what they need to do. But use that caption. Use it as a chance to direct people to that next step and
have that call to action. That does just that. Now you might be thinking,
Oh, this is a lot of texts, this is a lot of writing. Well, if you get to that call to action point, you
can break it up. What I'd like to do is just have a few dashes which breaks up with a caption itself
from the call to action. And then I have a
few more dashes and then I have my hashtags. So it just separates everything so that people can
read each Paul and understand what each part is in more detail and more clearly. So break it up, make it look as
neat as possible. Use the app flocked to help you format that caption
exactly the way you want it so that when you post it up is in exactly the same way. And that wraps up
my caption tips. So number 1, we had go long running as much as
you want to write it all off your chest because
those that read it will number to make sure that
the caption you write actually
compliments the post. But don't repeat what the piece
of content has just said. Number 3, line breaks. We don't want one big
paragraph of text. We want something
that's easy to read, something that is going to entice people to read in the
first place because they're going to look at
it and go about it simple or read that now rather than vassal lot of text,
I don't want to touch it. So break it up, makes it look
far, far easier to read. And then final
point, make sure you have a call to action. Give people that
next step they need to take because
those that do read your caption or the most likely
people to take that step. And that's it. That's how you write the
perfect Instagram caption.
15. Writing Effective Call-To-Actions: I want to talk about
call to actions. Call to actions can
dramatically change the outcome of your piece of content that you are posting. It can drive more engagement, it can drive more followers. It could even drive
sales for your business. And many people fail to
realize that there is a right and a wrong way to
write a call to action. Many people's call
to actions will simply be sloppy
because they think they can simply tell
somebody to just do something in any form and
they'll do it when in reality, you do have to think
about many things. When you're writing your
call to action if you actually want it to
perform successfully. So today, I'm going
to be talking about a few things that
you must consider when you are writing
your call to actions if you want
them to perform well. So without any further ado, let's just dive straight
into the first. So the first mistake that I
actually see people making is that their call to
actions are far too long. They're almost like
reading an essay. And your call to actions. They need to be short and
straight to the point. If they're short and
straight to the point, they're going to think, right, that's what I need to do now, because with your
piece of content, you've already
provided the value. Let's say you've created an Instagram
Carousel, 10 slides. So you can recover slide on
the first uv then provided eight slides of value from
which they've learned from. So now they are grateful. They're thankful for
what they've learned. And now they're in a
different mindset. They think in, right? Okay, this creator has just
provided me lots of value. So having a call to action on your last slide is
what you need to do. But because they've already
read eight slides of content, they don't want to read
what feels like an essay of a call to action on
that final slide, because they are written
the right mindset. So an effective call
to action could turn them to do what
you ask them to do. If what you're asking them to
do is written effectively. So keeping it short and straight to the point is what you need to be doing no longer
than seven words. But the point I'm trying
to make here is that it needs to have a clear next step. Just a simple action
that they need to take. Because if you're
asking them to jump through five or six
different hoops, head over to my page, head to the link in my bio. Do this, do that, fill in this form. Then they're not going
to want to do it because it's going to
sound too complicated. Whereas if you break it down
into just one simple step, head to the link in my bio. Done. That's fine. They're gonna think
right, That's not hard. I can do that. There's
a clear next step. They're showing me
what I need to do. But something I actually like to do is ask a question and then simply comment below to drive more engagement
on my piece of content. It's very, very simple. Asking the question,
call-to-action of two words comment below. Simple. And that entices
people to comment below because they've
already consumed that piece of content
and learn the value. And then I asked him a question and then they just simply
comment their thoughts. People love to share their opinions and because
it's a very simple next step. Since doing this, I have seen far more comments
than I was used to. I went from 10, 15 comments per post, and now I get upwards of 60, 70 comments on every single
piece of content I create. So keep your call to action short and straits
the point I'm making sure it has a clear
but simple next step, because if it's complicated, nobody's going to want to do it. One step, two steps, maximum. Head over to my profile. Click the link in my
bio comment below, head to the link in my bio, fill out the form done. One step, keep it simple. People are far more likely
to take action upon it. Tip number two, make it
relatable to the piece of content that these
people have just consumed. Because if you create
a piece of content on how to grow a following on
Instagram, for example. But then your call
to action is telling them to go to Twitter, roll something along these lines that is just
completely different. Or a call to action that says, what are your thoughts on
Twitter comment below, this going to confuse people. They've just consumed a piece of content about Instagram growth. And now you're talking
about a different platform in your call to action. It makes no. Since then needs to be some coherence between the piece of content that
you've just posted, the value within that post and the call to action
that you are asking. So that's why I like
to ask a question. I will write a piece of content
about Instagram growth. And then my call to
action might be, what are you struggling with when it comes to
Instagram growth? Comment below, I'd lost a question that relates
to the piece of content. Instagram growth. It's a very, very hot topic. And because I'm asking a
question whereby people, Phyllis is they're also
going to get a solution from me because they're
telling me their struggles, then they are much more
likely to comment. Whereas if I create
a piece of content on Instagram growth and
then my call to action is, what are you struggling
with when it comes to getting subscribers
on YouTube? There is no relationship between the piece of content created and
the call to action. So people are going to
be instantly confused and then they probably weren't followed
that call to action. So make sure that your piece of content and call
to action relate. Don't make it random. Don't confuse people. Make it simple,
straight to the point. Clear. Next step, I'm related
to the piece of content that you
have just created. Now the final thing that you want to be doing is
making that call to action personal
to the individual that is going to be reading it. And again, this just
closely explains why I'd like to ask questions
as my crew to action. So yes, I'm going to use
this as an example again, I will give another
example afterwards. But if I am making it
personal to this individual, they are far more
likely to engage and do that because they feel as if it closely relates to them. If I'm not making it personal and it could be about anyone, they're not going to look at
that call to action and go. That applies to me. They're going to
look at that call to action and go, well, that applies to someone else, so I don't need to do it. But if you're
making it personal, they're going to read it. Negative thing, right? This relates to me. And therefore, if I do this
and outcome will happen. So asking a question about them, what are your struggles? What do you struggle with
having night you having that language that instantly when somebody reads it goes all they're asking me a question, not everyone, there
was a mere question, then they are much more likely
to interact because now is associated and
personal to them. Now you might be
thinking, how can I do this when there's
not a question? For example, let's say you've written again a piece of
content about Instagram growth. You know that I have my
Instagram mastery bundle. So if my piece of content
is about Instagram growth, my Instagram mastery bundle
also helps people to grow on Instagram and
succeed on Instagram. How can I make that
a call to action? How can I drive people
to this product while still keeping it personal
to this individual? Look. The call-to-action could now be if you are struggling
with Instagram growth. Again, you see that you in there check out the Instagram
mastery bundle. Head to the link in my bio. You can see how just a
simple line they're relating the call-to-action that's
going to follow to that individual by
telling them, Look, if you struggle or if you're currently
struggling with this, if you are in this position, people that are in that position
will instantly relate to that call to action
and follow through with it because it
was personal to them. So by making it personal, people connect with that call to action on a more
emotional level. They can see that
it applies to them. And because they think that it applies to them and them only, they won't be far more
likely to take action on it. So when it comes down to
it, it's actually very, very simple with three simple
things to think about on, of course, there
are other things that apply, but in my opinion, these are the ones that will make your call to
action more effective. It needs to be sure
and simple and have a clear next action step. If it's not clear
what these people need to be doing next, they aren't going to do it as clear as possible
and as simple as can be number to make it relatable to the piece of content that these
people have consumed. That needs to be a
smooth transition between the value that you've just provided and then what
you're sending them to do. Because if it's
completely random, one minute you're
talking about Instagram and then in a call to action, you're talking about
YouTube or Twitter. It's not gonna make sense
that this individual, so they're probably not going
to follow through with it. So make sure that
your call to action relates to the piece of content that they
have just consumed. And finally, make sure that that call to action is personal, that it relates to the person that's going to be reading it. When somebody thinks
something relates to them, they connect with it on
a more emotional level. On when somebody connects with something on a more
emotional level, they're much more likely
to follow through with it. So that's three very, very simple tips that you
need to be following to improve your call to
actions on your content.
16. Tips For Maximising Your Post Reach: I've philosophe, I want
to go back to the basics. I want to talk about
increasingly amount of reach you get with the content you
post on social media. I felt as if as
content creators, her main goal is to reach as many people on the
platform as possible. It shows that your content
is well reciprocated. People are seeing value from it. And what you're doing
is actually working. And there's a lot
of benefits from increased reach is more
eyeballs on your content. It means you grow your audience. It increases the
chance of you getting new clients and getting
more product sells. So if we can increase the
reach of the content, we are posting a win-win. So today I wanted to share some quick tips as to
how you can actually increase the reach you are
seeing on your content. So without any further ado, let's just dive straight
into tip number one. Tip number one being that you
need to keep your audience engaged for the duration
of the content. And by that I mean, you want them to be engaged for the whole piece of content. If it's an Instagram carousel, you want them to get to the end. If it's a video, you want
them to watch all of it. Video content be in an
easy one to explain. With video content, the
algorithm is going to look at the average watch time of the
video that you have posted. Now let's say for
simplicity sake that it is a 10 second video. Now if people are only watching the first two seconds
of that video, that's an average 20
percent watch time. That's not great. But if
you could get almost all of these people to watch nine or ten seconds
of your video. That's a 90 to 100% watch time. Now the algorithm's going
to compare these numbers. If it's seeing a
video getting on average a 20% watch time, it can gauge the video. Clearly isn't that interesting
people on enjoying it and scrolling on because
they're getting on average 20 percent of
the way into that video. And then moving on to the
next piece of content. So it's going to look at that
information and go, well, we're not going to
push this content out to a wider audience because the people that
we've shown it to already clearly didn't enjoy it. However, if you had a 90
percent average watch time, that is a green light
for the algorithm. The algorithm is
going to look at that number and go, wow, almost everybody who is watching this video is watching it
the whole way through. So it's almost a guarantee
for the algorithm that if they push this content
out to a wider audience, people outside of
your follower base, the likelihood of
them enjoying it, it's very, very high. So you need to be
doing this with all the content you create. You need to be engaging
that attention throughout for as longer
period as you possibly can. So think about this when you are creating your content itself. Think about the structure. Think about the story. Think how you're
grabbing the attention, building up the intrigue, and then providing
all that value. At the end, you want to think
about all the ways that you can maximize the average
consumption time of your content because
it's a good indicates to the algorithm that your piece
of content performs well, moving swiftly on
to tip number 2. And that is that you should keep your language in
your content simple. This is one that I consistently
have to remind myself of. The, I feel as if
a lot of people need to take a strong note of, especially when you get later on into your journey
and you've provided all the information
on the basics in you are thinking about your
audience. You're going 08. People have consumed all
of my content in the past. They should know
that these terms, they should be clued up. They should have a solid
knowledge on what I'm teaching. However, you need to
remember that not all of these people followed you 245678 months ago when you first started
and have consumed your content the
whole way through, Some people may have followed
you yesterday or last week, and therefore their knowledge is going to be much, much lower. So you need to remember as a creator that you need to cater your content for all
experience levels. And if you do that, you need to make sure that
the language you use is simple enough to be
understood by everyone. So you don't want to be
using these long words and industry jargon that only
the experts can understand. You may think that using these long words make
you sound smart. However, what they're
doing is actually reducing the number of people that your piece of content
can apply to, which is suppressing the
amount of reach you can get. You want your content
to be consumable by everybody no matter
their experience level. So by actually dumbing
down your content and using language that can be
understood by everyone, you're actually doing
yourself a favor. The experts, the best
creators can turn a really, really complex subject
into this simple, short form, easy to
understand piece of content. They are the experts. They are the people that are
great at creating content. People that make themselves
sound clever by using long fancy words and industry
jargon like I was saying. So take it from that
simple perspective. Use language that can be
understood by everyone. Because by doing so, your piece of content is going
to apply to more people. And that's what you want
because that is what is going to increase the reach. You actually see tip number three and this one is
pretty self-explanatory. You have to create
content that's actually worth
consuming and sharing. Shares are one of
the easiest ways to increase your reach on
any social media platform. It's free promotion. People sharing an
Instagram post on today's story that then gets shown to all
of their followers, people simply sharing the video among their friends
that could then be passed on and have that
snowball effect and go viral. Sharable content is an easy
way to increase your reach. So you need to be thinking
about the content you are creating and creating it in a way that does
make it sharable. Value providing content is
always a great one to follow. If you are solving
somebody's problem, it's likely that other people are going to have
that problem also. And people think like this if they read your
piece of content and go, Oh, that really helped me await. A lot of other people are going to have this problem as well. Let me share it with my
audience that again, we'll have that snowball effect. So think about that or
provide a new piece of value. Unlike anybody else before, I see a lot of content coming
up nowadays that are simply repeats of what everybody is saying on original content
and that's boring. Nobody wants to
consume that anymore. Uniqueness is something that
really does go a long way. Providing your own perspective
is a really simple one. If you have a unique perspective
on something, share it, because people might begin
to agree with you if you back it up with evidence
and if you can do that, people are going
to share that with their audience because
this is a new perspective, this is a new idea,
a new concept, a new piece of content, unlike something anybody
has ever seen before. And that is what is going to
make that piece of content shareable because it is unique. It's something new that
they haven't seen, something that's
actually interesting. And that's what you need
when it comes to content. Something unique, something
fun, something exciting. Because when people come
across content like that, they are far, far, far more likely to share it. Then if it is a piece
of content that is based on a concept that
they've seen before. Pretty simple to understand, but it's something
every single creator needs to consider because
shares are an easy, easy way to get more reach
and your content and attract more people to your
social media profiles. Now the final tip I
want to mention is based around the time you
actually post your content. And this can be tested. You can test this
with your audience. It may work for some, it may not work for others, but this is what
does work for me. So if I were to look at my analytics on any
social media platform, I post and I look at the
active times of my audience. Most people would think
that you want to post at that peak time when your
audience is most active. However, what I have tested
and what works for me is to post just before that peak time. Because if you
post smack bang in the middle of when all your
for your audience's active, you're probably going
to miss a few people because they may have come on, be inactive and gone off because you've posted
in the middle, so you're gonna get 5050 split. However, if you post just before this active
time, just before, Let's talk just a 30
minutes to an hour, you're going to catch everyone during that most active period. So when you're thinking
about posting times, take a look at the active
time of your audience, see when that peak time is. Clock it back an hour
and post at that time. That way you're going
to reach everyone in that peak period rather
than just half of them, because you are
hedging a bet as to when it was going
to be most active. So give it a test. It might
not work for everyone. It does work for me,
but it is a really, really simple tip to actually increasing your reach
because you are catching more people during those
most active times. And that's it. Those are my four very,
very simple tips. You actually
increasing the amount of reach that your content is getting on your social
media platforms.
17. Creating Memorable Instagram Carousels: Instagram carousels ever since I started posting on Instagram, Carousels have been my go-to medium of content
on the platform. Carousels allow me to be more elaborate with
the points I'm making. They allow me to tell a story. They keep people
hooked for longer, but creating torsos isn't easy. Creating carousels to a memorable
is extremely difficult. So today I'm going to be sharing some of my top tips on how to make instagram
carousels memorable, specifically focusing
on one key concept. So without any further ado, let's just dive straight
into that concept, the concept being pattern. Interrupt. Now if you haven't
heard of this before, that may seem like a
strange couple of words. But essentially what
that means is that you are shocking your audience. There is a sudden change in
what you were doing within your carousel that
grabs the attention of the person reading
your carousel, which then makes that carousel memorable
because it's something that instantly grabbed
their attention or drew their attention
to some point. When you do that, the brain is far more likely
to remember it rather than just if the
carousel with vanilla. Same thing over and
over and over again. The added no real shock
to what you were saying. So having that
pattern interrupt at some point throughout
your carousel is essential, in my opinion. And it's something that
I've always tried to do. But there are some key
ways that you can actually introduce this pattern interrupt
within your carousels. I'm going to talk through today specifically for key points. Now you shouldn't
be using all of these points in every
single carousel you create. I would say just pick one and sometimes you can
merge two together. The one is enough, do not use all of them because then it simply won't
work as effectively. So let's just dive straight into the first pattern
interrupt example, and that is the change of
slide back ground color. You will notice that when
you consume my carousels, I used the background
colors of black or white. Some courses may start
with a black background. You may scroll to the next
slide. It'll be black again. Next background will
be black again. Next background black again, and then suddenly it
changes to white. Now there's a reason I do this. It's not just me trying
to be clever with my design is pattern. Interrupt. I will change the color
of my background slide as soon as I want someone to remember the point
that I am making, I want that point to
stand out to them. And because something design wise within the
carousel has changed, the audience member is
going to notice that on, when they noticed
that design change, it shocks them at literate and
draws them into that piece of content even more
than they were before. Which then reinforces the point, makes that point Member
Boo and I'm changing the background color off
your slide is so simple. Yet doing so can be incredibly, incredibly effective
at adding that pattern interrupt concept
within that carousel. So it's something I do
on most carousels is the most common form of pattern
interrupt I actually use. Now with the change
of background color, you could introduce a second
form of pattern interrupt. And that's why I said
at the beginning, pick one or two, but I only have to
if you are using the background change of
color as one of them, do not merge the next few that
I'm going to introduce to you because it won't work as effectively as
previously mentioned. So number 1, we had changed
the background color to change that attention
to drawer in the focus. Next, we are simply going to
have a change in text size. This will add an element of
shock to your carousel when somebody is consistently
read in the same font size. And they come on to the next
slide of your carousel. And suddenly it's
five times the size. That will tell that Bua, that carousel point that
they are now reading is incredibly important relative to the other points being
made on that carousel. Why? Because it's bigger, because it needs to
draw them in more. It could just be one key word, that key word that will change everything
for that person. The key point that
you want to be making in that carousel itself, the value based slide. So if you can do that, it will draw that
attention because it will be an incredibly powerful
element of pattern interrupt. Now if you couple this with
a background color change, also, that's going to grab
the attention even more. So this is something that you
could also be introducing. Change in size of your text. The next point I want
to talk about is the positioning of the
text on your page. When you read my content, I left align my text by center, the text that is written. So this text that is written, no matter how long
the copy may be, how wide the copy
maybe it will always be centered in the
middle of the page. I don't send to my text. So the text goes all centered, is always left aligned. But the textbooks itself as a whole is centered in
the middle of the page. Now if you're scrolling
through that, the trained eye is going
to just keep expecting the same position of text
over and over again. Now if you want to
grab the attention on the specific point
that you want to make, move that text to a
different point on the page. Because what that's gonna do is the person reading
it is going to expect that point to be in the same position on the
page as the previous slides. But when they get
to this new point, they're gonna have to find it
there if the search for it, which is consequently going to make them pay more
attention to them, what they are reading
because you have drawn their focus away to
draw it back in again. And because you've drawn
that focus back in again, you regain all of that focus, all of that attention
from a fresh perspective. So again, it's something you
may not have tried before. But if there's a key point
you want to be mentioning, don't put it in the same
place as you normally would, position it somewhere
else on the page. So there's a slight pattern interrupt and someone
has to find that point, draws the attention to that
new point in the page, which then causes
them to consume that point in more detail. So, so far we've had a
change in background color, we've had a change
in text size itself, and we've had a change in positioning of the
text on the page. Now the final point
I want to mention is a change in your copy length. When you read my
carousels again, I'm going to give
another example of how I use it within my carousels. For me, I only tend to have one line of text
per carousel slide. Now there's reasoning
behind this and I'm just gonna go into that
in a little more detail. Microsoft did a study whereby
they established that the average human attention
span is just seven seconds. So we have implemented this
since my carousel structure. If it takes somebody
more than seven seconds to read a slide with them, my carousel, I risk losing the attention of
the audience member. So what I've done to
counteract that is only use one line of
text on each slide. That way I'm keeping it
under that seven seconds and making sure I keep the
attention of my audience. Nobody wants to read
what fills like a book when they are
consuming a carousel. However, when you get to a key point slide or one of the slides that is going
to provide the most value. I don't always
stick to that rule. And this is where the
pattern interrupt comes in. And the final point
of pattern interrupt, I want to mention the
difference in copy length relative steady are the slides you are using within
that carousel. So whereby if
previously I've only used one line of
text on each slide. On this value slide, I may use three or four. And that's purposeful. Again. I could have made that point amongst the next four slides. But when somebody's
only been consuming one line of text per slide, and then on the next slide
they see four lines. They're going to know
that on that slide alone, there is a lot of value and they need to
consume that value. So a slight change in the norm of what they've
been consuming draws the attention that pattern interrupt makes that
individual where what they're about to consume is of greater value relative
to the other slides. So adds that element
of shock and grabs the attention once again. Now I'm just wanted to
say you shouldn't use these elements of
pattern interrupt on every single slide
within your carousel. It just needs to happen
at a point or two max. I would recommend
you only use it at 1 within that carousel. Because if you are using all of these different elements of pattern interrupt on every
single slide you create, the pattern interrupt
becomes the pattern itself. So it doesn't even work at all. The whole point in patent
interrupted that you haven't norm and
then it changes. If you don't have a norm, then there's no opportunity
for it to change. So you have to be
really careful there. Create a norm,
pattern interrupt, continue because
it's that pattern interrupts that we
really want to focus on. And that is exactly how you're going to make your
carousels more memorable. And consequently,
because people are consuming your content
in more detail, they're far more
likely to engage with. It also says just another
little positive side effects that you get from making your
carousels more engaging.
18. How To Analyse Your Post Metrics: Analyzing your metrics. Are you looking at the right metrics when
you are analyzing your post and then
consequently adjusting and refining them to
increase their performance. Because the metrics
you look at depend on your overarching go of what you want to achieve
from social media. And this will comes down
to actually setting up your social media marketing
strategy in the first place. Why are you using social media? Are using it to
increase exposure? Are you using it
to increase sales? Are you using it to
grow your following? Or are you simply using it to provide value to a
certain audience? Now, each of these
individual goes has its own set of metrics that
you need to be analyzing. If you want to
improve on achieving that outcome that you are setting out to achieve
in the first place, you need to make sure you are
looking at the right ones. Because if you are looking at the wrong ones and then focusing on those metrics in order
to improve your posts, then you're going to end up
achieving a different goal opposed to what you actually are aiming to achieve
in the first place. So that is why in
today's episode, I wanted to just go
over the metrics you need to be looking
at for each of those different goals
you may have set yourself as to what you want to achieve with your
social media page. So without any further ado, let's dive into
the first goal you possibly want to achieve and the metrics you
need to be looking at. So that first goal is exposure. Just simply brand awareness. What do you need to
be looking at if you want to improve
brand awareness? Well, number 1 is obviously, you'll reach how many people is each of your posts for each, What are the impressions? How many people are
you reaching uniquely? And this is a really
important one. Now, know all of these
people will follow you. Not all of these people
will buy from you, but that wasn't your goal. You'll go was simply exposure. So it comes down
to how many people actually saw your piece of
content, simple as that. So you'll reach
your impressions. They are your two key things
you need to be looking at, but then you can
also think about, okay, well also applies to
breach as an overarching goal. Your hashtag performance, how many people are you
reaching with your hashtags? If it's a poor hashtag strategy and it's not reaching
many people. You know, you need
to refine that area. Well, if your
content so that you can reach more
people. What else? How many shares are you getting? Shares have a direct
correlation to how many people
actually see your post. So if your post isn't
getting many shares, you can see that. And you can think,
okay, what can I implement into each
piece of my content so that it gets more shares and my relating to people on
an emotional level, am I talking about
current trends? I'm I talking about
things that people want to share with their audience. Because if you want, then you weren't going
to get many shares. And with exposure is your goal. You want as many people
sharing your post as possible. So you need to be looking
at that if you're not getting any shares,
thinking right, what can I do now so
that I get more shares? It's as simple as that. But you can sort of gauge from this first example of why
you need to be doing this. You need to be analyzing, because if you are analyzing, you are never going to improve. And you need to be consistently
improving over time. There's no point in staying stagnant with the
quality of your content. Because when you stay stagnant, you fall behind because
everyone else is moving forwards, moving
upwards, improving. So if you aren't improving,
you're constantly losing. So you may think you're
a head at the moment, but all the time
you don't improve. People are catching
up and overtaking. So analyzing your metrics is incredibly important
because you always want to stay on top or be the person that is
striving to be on top. So let's move on
to the next goal. Now we're going
to look at sales. Sales is my Angola social media is going to be a
lot of people as angle of social media because Instagram is essentially
a traffic generator. It's not your
business is grabbing people's attention
so that you can direct them further
down your funnel. So there are certain
metrics that you need to be looking at with
regards to sales, how many website clicks
you are getting. So that little link in your bio, you can actually
look each piece of content and look at the
insights and C, right? Many people have gone from
this post directly to my website link and
clicked it because there is a metric
exactly for that. So this could be influenced by certain things
you have in your post. Do you have a call to action? Are you telling people
to go and visit that website link or
you having that call to action in your
caption as well, where you doubling
up so people would know exactly what
they need to do. Telling people exactly
what they need to do after your posts with a call
to action is essential. Otherwise, you're
just going to lose the attention immediately you've grabbed and retained
that attention with the piece of
content you've posted. Now it's your duty
to make sure you do something with
that attention. If you want. Using the attention to your advantage,
you're wasting it. So half that call to action and direct them to your website, link, direct them to that
next part of your funnel. If you want people to email you, this is another thing that could directly relate to a sale. Tell people when
your call to action, drop me an email. If you want to apply
for one-to-one coaching something
along those lines. And then you can easily look at your analytics within
Instagram to see how many people have tapped your e-mail link on your
profile to send you an email. So email links is another one
you need to be looking at. And finally, DMZ,
a direct message. This is where you sell
things to people. You don't need 10000
followers on a swipe up linked to get
people to your website in order to sell them. You can sell them in the DMZ
and redirect them that way. It's the biggest myth that
you need 10 K followers before you can start
monetizing your Instagram. It's as simple as
getting someone to the DMZ, building
that relationship, telling them that you've got
that product or service, getting them on that
discovery call and selling them that
product or service. So website link clicks,
e-mail link clicks, and DMs are the things you should be looking
at if you were trying to generate sales with
your page, simple as that. So let's move on to
the third goal, value. If your page is simply
there because you want to provide value
to your audience, you need to be looking
at the amount of engagement your post is getting. How many likes are you getting? How many comments you getting, how many shares you getting, and how many saves
are you getting? These are the things
that the algorithm deems as engagement factors that is going to influence
how many people were at, pushes your content to, and it indicates how valuable your post is to your
current audience. If people enjoy consuming your post, they're
going to like it. If it brings some curiosity and you ask a question
they need to answer within your post itself or if they've got
questions or they simply want to compliment you
on how good your post is. They're going to leave a comment if they found it so valuable that they think their
audience is going to enjoy consuming it as well. They're going to
share it if it's something that is trendy or new release that everyone needs to know about
least a shares. Or if you're providing
so much value that they want to refer
back to it in the future. They're going to save
it so they can't, they don't want to
forget about your post. So these are all things
you need to be looking at. If you are looking at providing
value as your key goal, because the amount of
engagement you're getting is a direct indicator as to
whether that is the case. The more value you provide, the better and higher your
engagement is going to be. And obviously, they will increase as you
grow your audience, but it's still down to you to continuously provide that value. Because the more
value you provide, the more people you're going
to attract to your page, which in turn, which in turn does lead to that
higher engagement. So it does all come full circle. But looking at each of
those engagement factors and making sure they're
all increasing at the same rate is
incredibly important if you're seeing that you're getting a decent
amount of likes, you're getting a decent
amount of comments, but no shares. You need to be looking at
that and go in, right? Okay, I'm blacking in
this area on my content. How can we improve that
to what my shares? So if you're getting new saves, how can I add certain value, maybe add some lists. People will save your content
because you add a list because they want to
refer back to that list and implement everything
you have mentioned. Maybe add that to
your post if you talk about a certain process or teach people how to do
something step-by-step. They are going to want to save that post because
they to want to refer back to it to make sure that when they
do implement it, they are doing it the right way. So looking at each
engagement factor individually and if
one is slacking, look at it and go right, okay, what can I do to my content to improve that certain
engagement factor? That's incredibly
important and you need to be doing this with
all of your content. You need to be tweaking,
adjusting the finding, improving so that
you are increasing every aspect with regards
to your engagement. So now moving on
to the final goal, goal number four,
and this is growth. You may want to just grow your
audience is not exposure, because exposure people might
not directly follow you and increase your audience
number, your follower number. But your goal might be at this moment in time to
grow your followers. And therefore, you need to be looking at those
metrics only. But it's not just as simple as your follower growth
week on week. That is obviously a metric that you are going
to be consistently looking at, is
exponentially increasing. Is it increasing gradually? Are you going up and
down every single day? You obviously want that gradual
or exponential increase. That's what we all want. But if you're going up and down, that is not good. One day you might
lose followers. You want to be consistently
increasing it. So that is a metric
you need to be looking at because if you are
going up and down, you're obviously not focusing
on follower retention. Are you building a
relationship with your audience so that
they don't unfollow you. These are all things you
need to be looking at. But another thing with
regard to follow a growth, you need to be looking at your
follow a conversion rate. How many people
visiting your page are actually clicking
the Follow button. And you can work this out. You can look at your
amount of followers for the week and your amount of
page visits for the week. And then work out the conversion
rate between the two. Now you want this to be as
high as you possibly can, and mine used to be
around 20 percent, but then I made some
tweaks to my page and now I'm currently
sitting around of 45 percent conversion rate and I'm very, very
happy with that. But that came down to
refining my content, refining my bio refining, the way I portrayed myself as an individual
and a personal brand. These are all things
that are going to influence your follower
conversion rate, your bio, and the content
itself being the two key ones. In my opinion, your bio needs to be structured
incredibly well. I've made an episode
on that in the past, so I'm not gonna go into
it in too much detail, but I'll go into
it very briefly. It needs to say who you
are and what you do. It needs to have
some social proof. It needs to give people that reason as to why
they should follow you. How would they benefit
from following you? People are very self-centered when it comes to social media. They will only follow people
for their own personal gain. So you need to tell them
why they should follow you. What are they going to get
from you if they follow you? So all of those different things need to be within your biotech, give yourself the
best opportunity to convert that person
into a follower. So we're looking at our
follower growth week on week, we are looking at our
follower conversion rate. But another thing
we can look at is, are we appearing on the
suggested for you tabs? Obviously, you'll
need another account to actually see with this
is happening for you. You can login on
your other account, go on the upper
big created within your niche and see whether
you are showing up on needs. Because showing up on a suggested For You
page is going to obviously increase the amount of followers you gain organically. You want having to
gain these followers by reaching out to them and engaging with their
content or showing up on hashtags are showing
up on the Explore page. You are just showing up
in the suggested for you tab because you are related
to other influences, are the creators
within your niche. And therefore people just follow you because
they want to follow more people who are similar to the account they
have just followed. So you need to look
at these things. How can you begin to show up on this suggested for
you tap it again. I have made an episode in the past about showing up on
the suggested for you tab. If you want to learn
how to do that, make sure you go back
and listen to it. I'm not going to talk about
it now because I've created a whole episode dedicated
solely to that, That's another thing you
should be looking at. Are you showing up on the
suggested for you type? Because all of these
different things are going to lead
to that growth. That can then lead
to that angle. So when it really
comes down to it, you just need to be considering what your overarching
goal of social media is. Why are you want social media? Because that goal is going to
influence the metrics that you analyze and continue to look at so that you can
refine your page, improve your content,
so that those metrics increase as
you want them to.
19. Fixing Your Underperforming Content: As content creators
on social media, underperforming content is
the last thing we want. But also as content creators, the ability to be
able to look at content and understand why it's under-performing so
that we can improve in the future is
incredibly important. So today, I just
want to talk through a few things as to what you need to do as a content creator if your content is
under-performing. So without any further ado, let's just dive into
point number 1. As a content creator, we need to understand what the main goal of our
content actually is, because I've had so many
people come to me and go, Ethan, what do I do? My contents underperforming. When in reality they just don't know the angle of their content. Sure. They might not be getting
any likes or any comments for the content they are producing is driving
sales for their business. And if the main goal
of the content they create is to drive sales
for their business, Then in my opinion, their content isn't
underperforming. In fact, it's doing exactly
what you need it to do, and therefore, it's
performing perfectly fine. But many people were so
focused on the vanity metrics of engagement that they believe that their content is
actually underperforming. So first thing you
need to do is actually understand what is
the main goal of your content isn't engagement. Do you simply want to reach the maximum amount of
people on social media? Do you want to embed
a brand message? Do you want to drive
sales for your business? Do you want to get more DMs? Do you want to start
more conversations? And dependent on
what that goal is, that is how you determine whether a piece of content is
underperforming or not. You don't just look at the vanity metric
with how many likes, comments, shares, and
saves you're getting. Because if you only look
at those when in reality the goal of your content
is completely different, then you're always going to
be looking at it and go, Hey, this might not be performing
the way I want it to. It's underperforming if you
aren't getting many likes. But as long as you are
achieving the goal of what we're setting out to
achieve with your content. Trust me, that's all
you need to look at. The other things are
just an added bonus. And obviously, if you
are going for cells, if you are targeting
the right people with the right people are
consuming your content, the better the reach. Potentially you could
make more cells. So these are things that you
can consider on the side. But if you are achieving
the actual goal, then the content is
performing well. And that's the thing
you need to determine. So if your content isn't getting the engagement
you are expected in, don't just consider that
as under-performing because it might actually be doing what you want it to do. So point number one, actually determine what you want to achieve with your content. Now, moving on to
tip number two, and this one depends
on that first, because once you understand what you actually want
your content to do, this is where you can assess the key analytics as to what
your content is showing. So if you want to simply
reach more people, you need to be looking at the impressions your
content receives, the amount of shares
your contempt receives, the metrics that directly relate to the outcome you
were hoping for. And that's when you then compare your content to other pieces
of content you've created, you may compare one and go
decimal got shared a lot. This one given gets
shared nearly as much. Why is that? Why did this one performed
better than the other? What did I do differently? Did I change anything here? Did I have a different
call to action? Did I have a different design? Did I use a different
style or copyrighting? And this is something that many content
creators fail to do. They'll just create,
post and forget. And if they don't do that, if they don't analyze, then how are they ever going to learn from what they've
already created? They're not going
to. So your ability to assess your key metrics relative to the
outcome you are hoping to achieve is very,
very important. And then you compare that to other content that
you've created. Work out what's changed, work out what
you've done better, work out what you
haven't done as well. And then combine all the things
that work really well to come up with that optimum
content strategy. So you need to understand your most important
metrics relative to the go you are looking
to achieve if it's reach, obviously, the amount of
impressions you're getting, the amount of shares
you're getting. If it's whether
people are actually enjoying the content
you produce, obviously, then you want to look at the likes
you're getting. Manners Saves, you're getting
the amount of shares, you're getting those
engagement factors. But let's say you were
focusing on the sales. Then obviously you want to
make focus on the amount of DMZ or getting any amount of conversations
you're starting, or the amount of
website clicks you are getting from that
piece of content. So you need to
know as a creator, the most important metrics relative to that
goal that you know, you want your
content to achieve, like I mentioned in that first, and then have the
ability to compare and evaluate why content
is performed well relative to content
you've created in the past, Watch change what
you can do better, what you can take out
from the next post and therefore improve the
content strategy. Tip number three. Ask your audience
for honest feedback. This is one of the easiest
ways to improve your content. At the end of the day, you are creating content
for your audience. If your audience don't like your content than not going
to want to consume it. So who better to ask
for advice as to how you can improve your
content than your audience. You need to be empathetic, you need to be honest with
yourself and you need to be humble in your approach to
the way you create content. If you aren't willing to take constructive feedback from
those that support your work, then you'll never go
into be the creator that stands out amongst the rest
posts on your stories. Hey, what content do you
want to see from me? Hey, how could I have improved
the previous post I made? Did you like what I did here? And then obviously, that gives the opportunity
for your audience to go, Oh, we really like this. We didn't like this. You should improve on this. Maybe don't try this next time, but you should try something
else and it's going to give you a lot of ideas as well. And if you can't take on board that
constructive feedback, you are going to become such an incredible content creator because now the content you are producing is exactly what
your audience wants to see. And that is what
you really want. Because then they're
going to love it. They're going to like it. They're gonna share where
they're gonna save it. They're gonna do what you
tell them to do that. Can it go and buy
your product and service because you
build that trust, you build that authority. You build the expertise. And they understand that
you are recreated that's willing to take on board the advice that their
audience Gibbs. And that's going to further
build that trust because you are building a relationship
with your audience then, because you're
catering your content exactly to what
they want to see. So if you want the best
feedback you can possibly get, just ask your audience. But be that person that
takes on board that advice. Don't be cocky, don't
be arrogant and go, Oh, they're wrong.
Most of the time. They're probably
going to be right because that's what they like. If you get one rogue
request from one follower, that just doesn't fit with
what anybody else is saying, then you can probably look
at that one and go, Hey, that's just one person's
opinion accompanies everyone. If you are seeing the same
thing come up over and over again that people don't like
or that people want to see. You need to be considering that and taken on board that advice. Because when you take
on a board that advice, that's going to
instantly improve your content and help it
start performing well again. So tip number 3, just take on board feedback
that your audience gives you. Now. The final point that
I want to mention, and it's incredibly,
incredibly cliche, but it's very simple. You need to practice. You cannot expect as a content creator to
create incredible content. From day one. You can go back to the
beginning of my Instagram page and steed the content I created at the star,
I leave it up there. For that purpose. I leave it up there so
that people can see the journey I've been on
through my content creation. My content wasn't great at 0. By practiced, I posted
content every single day. And through that process, learn what worked,
what didn't work. I developed a style. I improved my copywriting, I improved my design. I improve my efficiency with
regards to content creation. I improve my messaging,
you name it, everything about my content
creation process improved. And because we practiced
and I continue to practice, and I still continue
to practice, my content is still improving. But if you don't practice
and you don't create, you cannot expect
your content to perform because practice
does help you improve. That's just a
commonly known fact amongst anything in life. So if you aren't putting
in the practice, if you aren't learning, if you weren't working
on your skills, if you want reading to
improve your knowledge, then you can't expect
your content to perform. You have to learn,
you have to practice. You have to create. And when you do practice, your content is going to
get better and better, and better, and
better and better. So a very simple
point to round off, but just keep practicing. And those do wrap up some of my key points as to what you need to do as a content creator, if the content you're
producing is underperforming.
20. Bonus: How The Instagram Algorithm Works: I want to talk about exactly how the Instagram
algorithm work. Because in the social
media marketing space, no matter what the
platform may be, whenever the word
algorithm is mentioned, there's uproar,
there's confusion, and people don't
really understand how the algorithms on all of these different
platforms actually work. They get confused,
they get frustrated, and then they complain when their content doesn't
perform well. But today, I want to teach you exactly how the Instagram
algorithm works. And this is information that has come from Instagram themselves. They split it into three
different pillars. And I'm going to talk about those three different pillars
one by one to help you gain a greater understanding of
how the algorithm works so that you can work alongside it to help grow your account. You're following your audience, your influence at a faster rate. So without any further ado, let's just dive straight
into pillar number one. Pillar number one being
interest, interest. Now you might be
thinking what on earth interest is
such a broad word. But when I say interest, the algorithm will only
show your content to people that are actually
interested in it. So this myth, the
algorithm shows your content to a random 10
percent of your followers, is a myth for a reason because it's
not true if you've got people who are following you or just doing follow on follow. And they aren't
actually interested in the style of
content you create. The algorithm knows that. So it's not going to
push that content to a random 10 percent with
people who are monks that 10 percent B and people who have no interest in your
content whatsoever, it's going to be pushed to
people that are genuinely interested in the
content you create and the topic you
create content on. So for example, it's going to show it to
people that frequently engage with your content
because that highlights to the algorithm that they are interested in the
content you create. Or for example, if your piece of content is being shown on the Explore page to people
that don't follow you. It's going to be
shown to people that interact with other content in your niche because it displays to the
algorithm that they are interested in that
type of content. So interest is the first thing that the algorithm is
going to look for. It wants to keep people on the platform at the
end of the day. So it's not going to show them
content that they aren't. I'm actually interested in. If they aren't interested in the content that they are
being shown on their feed, the chances of then coming
off the app are high. And the reason the algorithm
wants to keep people on the platform is because
the longer people stay on, the more ads they can show, and the more ads they can show, the more money they can make. So by showing
content that people are actually interested in, it's going to keep them on
the platform for longer. So it's going to show them content from creators
that they have interacted with before or content that is similar
to the content they normally interact with because then they are going to
be interested in it. So interest is paler. Number one, pillar number
two is relationships. So the algorithm is going
to push your content to people that you have built
a good relationship with. If you talk to
people in the DMs, it's going to show
your content to the people that you frequently
talk to in the DMZ. If there are creators that you follow on Instagram and you frequently engage with
each other's content, then the algorithm is
going to see that as a relationship between you
and the other creator. And because you have
that relationship, It's going to show you
each other's content. So now you might be
thinking, oh Bert, I don't really have
a relationship with anyone on Instagram. Technically, you might do. You may not realize it, but if you do have a solid
engagement strategy and you are frequently engaging
with other creators, the same creators
over and over again, and they are reciprocating
that engagement. The algorithm will see that as a relationship because you two are frequently commenting and engaging with each
other this content. But this will teach you a very simple rule
about social media. The clue is in the name. You have to be social. You have to build
relationships on these platforms in order to
work with the algorithm. Because when the
algorithm knows that you have built relationships
with people, then it's going to understand that you want to see content from these creators that you are frequently
engaging with, talking to, showing
an interest in. Because the algorithms
not going to want to show you content from someone that you've probably
never heard of or two that you just
genuinely interested in. That's why when you go onto your feed and when you
first go on to the app, those posts that
appear at the top of the feed tend to be from people. You talk to you the most, your closest friends, your
closest common creators, because the algorithm
understands that you have built rapport with this person and therefore probably want to
consume their content. So your tip here, start talking to people
on social media. If you don't give,
on social media, if you don't start building
these relationships, the algorithm isn't
going to be able to understand who you have
these relationships with. And therefore it won't show your content to other people
dependent on that pillar. So start engaging
more frequently, start DM and people start
building those relationships. And the DMZ, the more people that you do build
relationships with, the more people that
your content is going to be shown to in the feet. It's quite simple when
you think about it. So we have interest,
we have relationships. Now the final pillar
is timeliness, and this is quite a simple one. The algorithm will favor
new content overrode. So it's not going to show
you a piece of content that was uploaded two weeks ago. It's going to favor content that was posted two hours ago. So that's why I recommend people have a frequent
posting schedule. And it's why I posted daily
for a very, very long time. I will never go more than days without posting
because then I'm not going to be appearing
in people's feeds as much you want to be at the
forefront of people's minds. So if you are
uploading frequently, let's say for example, you post once every week or
once every four to five days. You are only going
to appear near the top of people's
feeds for probably the first one or two days that you have uploaded
that piece of content is going to drop
off very, very quickly. After that, it's
going to want to show all of the people
that are scrolling through their Instagram feeds. Far more recent content from other creators
that they have built relationships with
because they are more timely, they are newer stuff people
haven't seen before. If you want a chance to keep popping up on people's feeds, you do need that consistent
posting schedule where you are posting every day, every other day, at least
four to five times a week. And if you are
uploading once a week, you aren't going to be at the
forefront of people's minds met very often because after
that first day or two, you will simply just drop off. And when you drop off, that then doesn't help with the other two pillars either
because you aren't building relationships with people and people will probably
aren't as interested in your content because you
don't post nearly as often. So that sort of explains why people do recommend posting quite frequently
on social media. Because the, when you do, the algorithm's going to
favor new content. So the more you post them, more of a chance that you have for your piece of
content to come to the top of the feed and for
people to actually see it. And that's essentially
how the algorithm works. It's not that complicated when you actually
think about it. It just looks at
those three things. And they all have a very, very similar goal of wanting
people to stay on the app. The longer that people
stay on the app, the more ads instagram
can show them more ads. Instagram can show
the more money they have in their pocket. But that is how the
Instagram algorithm works.
21. Bonus: Viral Content Analysis - Introduction: We would all love
to post a piece of content on whatever social
media platform it may be. Let's talk about
Instagram and you get thousands upon thousands
of likes and go viral. Viral content is this plane the o content creators
aspire towards. But I want to preface
this by saying, viral content isn't everything. It's not going to
change the whole of your social media journey
and make you this big shot. Success is only going to make a small difference
in the short term. You'll bring in the
attention that you desire. It will increase your follower
count in the short-term, but it will die off eventually. It's not something that's
going to keep progressing and Maine that every piece of
content you produce goes viral. But yeah, pretty good
in the short term, you'll see a lot of increased metrics that you
didn't see before that point. And it could build some sort of momentum
that carries forward. So it's something that we
should all aspire towards. Today, I wanted to
talk particularly about tips for creating
viral content. Now you could implement all of these different tips and still not get that viral piece of content that you've
been searching for. But these things are
going to give you the best opportunity
who go viral. So these are all
things you should be considering when you're
actually creating your content. So without any further ado, let's just dive straight
into the first tip.
22. Bonus: Viral Content Analysis - Keep It Simple: Tip number 1. We want to make our content as simple to consume as possible. As a content creator, your expertise
needs to be making any topic no matter how
complicated it may be, seem simple when you
can make a really, really difficult
topics seem simple. So it can be pretty much
understood by a child. It's going to be
much more applicable to a wider range people. And when your content
is applicable to a wide range of people and
reachable by more people, then it increases the
likelihood of it going viral. So don't try and make
yourself seem clever by using super long words
or industry jargon. Because then by using
those, you've niches, that piece of content down
to people that will only understand those complicated
terms that you are using. If you pull back on
those words and use language that anyone
can understand. And you are applying
that piece of content to a much
larger audience. And when you have that
much larger audience able to consume your content, then it's much more
likely that you will reach that larger audience. And you're also doing
yourself a favor by making that content
easy to consume. Because people
don't want to read a book or novel was worth of content when they are consuming
a postal social media, their attention span is
incredibly, incredibly short. If they wanted to read
a book, they would govern read a book. But the social media
attention span is very slim. So if you are able to break
down that piece of content, make it very simplistic, break it down into very,
very simple sentences. You're making it very
easy to consume. And when it's something
that's very easy to consume, people will consume it. If they had to read what feels like a chapter
from a book, then it's much less likely
that they are going to finish consuming that piece of content and engage with it, then interact with it and
share it with their friends because they didn't want to consume it in
the first place. Why would anyone else? So there's a rule that I have when I create my pieces content. I say, Look, if I was
scrolling through social media when I actually consume this
piece of content myself, if the answer is yes, then it gets the
go-ahead and I post it. If the answer is
no, I am back to the drawing board and I'm making that piece of
content as simple as it can possibly be until it's at a point
where I would personally consume it because I don't have the largest attention span when I'm scrolling
through social media. If I'm reading through
and just scrolling through my feed and
there's too much text, I ignore it, amounts
to the next one. I'm like I'm free of
the person even now I'm a content creator myself,
is just how it is. So you need to be
looking at your piece of content and asking
yourself that question. Would I actually consume this
piece of content myself? Because then you are being
honest and giving yourself a true opinion of whether that piece of content is
actually going to perform. And that's what you've
got to start with. Because if you haven't got
that foundation in place, then you're not really setting
yourself up for success with the other features that you could potentially implement. I'm going to go and
talk about now.
23. Bonus: Viral Content Analysis - Grabbing Attention: So tip number two, and this one is
Instagram specific, particularly carousel specific. I'm a content
creator who utilize his carousels more than any other form of
content on Instagram. It's just, I feel as if they're a way that I can
get my message across much easier and they are
much more enjoyable to consume by someone that
is calling the Theta. But there were two key
slides that you need to consider when creating
carousels, your headline slides. So the first slide and slide number two,
and I'll go on to Y. Slide number 2 is also
pretty important, but your headline slide is going to be the thing that
grabs the attention. It needs to be visual. It needs to have that catchy headline
that's going to draw people in five ways to do this. Do you struggle with whatever this is going to make your
piece of content relatable. And people can instantly made that decision as to whether they want to continue to consume
that piece of content. You may couple
that headline with a very eye-catching
image visualization. Something that really
compliments the headline well, is gonna make people stop when they're scrolling
through their feet and that's what you want. There is so much content
out there on social media, there is so much competition
that you need to stand out. So that first slide
is essential. But the good thing
about carousels is that if somebody doesn't scroll
on to that second slide, when they're consuming your
carousel and they just go past it because they weren't interested by your headline. You get a second chance. When they refresh their feed. You will go back to the
top and your second slide, your carousel will be shown. Now this is something
that you really need to consider because
this also means that your second slide
needs to be equally as appealing as the first needs to continue to
grab their attention. So if you look at my carousels, the majority of my
second slides either add something where my audience can associate with
the piece of content. Do you currently
struggled to whatever? Do you want to learn something
about whatever topic? Because again, this is
similar to the headline, but it's gone a little
bit more detail. And people can again make that assumption of
whether they want to consume the rest of
my piece of content. And then from that point, I will continue to build the interest. And then I'll have my action
slides at the very end. But it's all about
building that interests, making people want to read. So when you are creating
carousels on Instagram, the first two slides your most
important because they are the ones that you grab
the tension with, which it consequently leads to people consuming the rest of
the piece of the content. So you get the first chance
for slide number one. But the best thing about capsules is you get
a second chance. So make sure those
slides are perfect.
24. Bonus: Viral Content Analysis - Encouraging Engagement: Tip number three, you
need to be nudging your audience to actually engage with your
piece of content, your engagement
count, your light, your comments or
shares yourselves. This is how the algorithm deems wherever your content
is successful, the algorithm wants
to keep people on the platform at the end
of the data is its job. The more people we can
keep on the platform, the more people it
can show adds to, the more ads it can show them more money in Instagram make. So it's going to look at
your piece of content. How much engagement
is it getting? Are people enjoying this? Are they interacting with it? Are they coming
back to it to have a conversation within
the comment section? Because if they are,
that's going to tell the algorithm that your
piece of content is keeping people on the platform the exact thing it
needs you to do. But if you want nudging
people to engage, then they're not going to. That's why on the final
slide of all my carousels, slide number 10 is a
call-to-action slide. I will ask my audience a specific question that relates to the piece of
content I have just produced. So if it's a carousel about Instagram
growth, for example, I'll ask the question of, what do you currently struggle with when it comes
to Instagram growth? Or let's say for example, I've spoken about an
engagement strategy. What is your current
engagement strategy? How do you engage
with your audience? Starts the conversation. People want reading through the piece of content and going, well, what do I comment? How do I come in?
You're prompting them to respond to
a certain question. And when you prompt someone to respond to a
certain question, it's much more
likely that they're going to do so because they already have in their mind
something they want to share. Humans are very opinionated way wanted to share their opinions. So if you give them the chance
to do so by asking them a specific question followed by a comment below, then
they're going to. And they will also
repeat that question. At the bottom of the
caption I write, because people may read
through how carousel, but they then may go and
read through the caption and forget about the question
you asked in the last slide. So if you just repeat that question at the
bottom of the caption is much more likely
that they would then remember that and
then go and comment. But the key is to
write a comment below. You could ask them a question and they may just
think about it. But if you explicitly
telling them comment below, then they go into, so you need
to prompt that engagement. Or if you would prefer
to get some likes. Drop a like on this post
is as simple as that. We also want to be
encouraging saves. Something I do is
I would just have a little like tab in the
bottom right-hand corner where the Save button
would be on the app saying safer later with the
same symbol next to it. If you can't visualize
one talking about, just head over to my page
and have a look at it. Scroll to the very
final slide or one of my carousels and you'll see
what I'm talking about. But this is prompting
engagement. And when people do engage, that indicates that the
algorithm that your piece of content is doing
what it wants do. And then consequently
it's going to push that piece of content
to a wider audience, your rank on the Explore page, your vanco and hashtags. And when you do that, That's what leads to that
viral piece of content.
25. Bonus: Viral Content Analysis - Delivering On Your Promise: Now the final point
I want to mention is the structure of your carousels or the structure of
your piece of content. If you tell somebody within your headline that you're going to provide a solution, or you're going to provide whatever value you're
talking about, you better provide what you've told them you're
going to you can't build up all of this interest
and then have a lackluster response at
the end with a piece of value that's not really
implementable or doesn't really deliver on what you say you were going to deliver on. Because then people are going to be incredibly underwhelmed. Once I finished consuming
your piece of content. And when they're underwhelmed, they're not going to like it. They're not going
to comment on it. They're not going to share
it. I'm not going to save it. They're not going to
engage with it at 0. So consequently, that piece of content will just under-perform. So it's all about
building that interests, making people really want
to know the solution, really want to know the value. And then over-delivering with
the value that you provide. Because if you aren't
over-delivering on a promise, then people will just
be left disappointed. You want people to finish
reading your posts and feel excited that
they've read it, ready to implement the action that you've
just given them. Because when they are
excited about something, that is when they do share, that's when they
want their followers to see what they
have just learned. And when you get the shares, when you get these
excited comments, thanking you for your
piece of content. People telling you just how successful that piece of
content is made them. That is when other people will latch on and share it and save it, and
share it and save it. And then eventually it goes
viral because you reach a ton of other people
through the shares you rankled the Explore page
you rank on the hashtags. But that's all come
from the fact that you overdeliver it on
your piece of content, you really build up
that interests you made people want to continue
scrolling through that carousel. If it's a carousel, or continue reading
through that caption. And then you provide
it and delivered on that value that you promised
in the first place. So make sure that with your piece of content,
you don't underdeliver, you don't promise people
something and then just not provide what
you promised on you. And people excited,
you want people to leave, feeling fulfilled, ready to implement
what you've learned, because only then will
they engage with it.
Ethan Bridge, Social Media Marketing Coach
