Content Marketing: Generate Endless Social Media Content Ideas

1. Class Introduction: Now if your creator on social media, you would understand the importance of posting frequently. Posting daily is arguably the best way to actually grow your social platforms in the quickest way possible. However, if you post daily at the moment, you would understand that actually the content ideas for posting daily is the most time consuming thing in the content creation process. Can speak firsthand from this, I posted daily on Instagram for 270 days straight, not a single day missed. However, until I came up with a content idea generation strategy, why we're spending more time coming up with content ideas that I was actually creating the content itself. That is not what you want. So I needed to find a way to solve this. Hi guys. My name is Ethan bridge. I am host with the social media marketing school podcast and the guy behind the Instagram page at the marketing Ethan. And today I want to teach you how to come up with endless social media content ideas that you are able to produce a vast amount of social media content and compile that content frequently so that you are able to grow your social platforms in the most efficient way possible, because that's what it is. As I said, the amount of content you put out has a direct proportion as to the amount of red cube will receive. It's not a hard statistics to understand. The more content you put out, the more eyeballs you get, the more eyeballs you've got, the more reach you receive. Pretty simple concept, however, the most time-consuming thing when it comes to content creation, what I found anyway is actually finding all of the ideas to keep up with that frequent posting schedule. So over my time of creating content on social media, I have come up with a few key ways as to how I am able to generate endless social media content ideas so that I never run out of a topic to postdoc. And it's those strategies that I'm going to share with you today. So stick around if you want to learn how to come up with endless content ideas for all of your social media accounts. 2. Quora: Today specifically, I'm going to be talking about how I personally generate my own content ideas. Because when it comes to creating content, specifically daily content, I promote posting daily or at least five to seven times a week. When it comes down to actually posting that amount of content. Coming up with the idea is to create the amount of content can be incredibly difficult. It's probably the hardest part in the content creation process. You spend so much time among Aryan in that content idea. Good enough. Have I spoken about that before? I speak about this again, will buy audience be interested. So you end up spending far too much time thinking about ideas and not enough time actually creating content. I'm going to be sharing where I actually come up with my content ideas. I'm going to be sharing four different ways with how I've pretty much been able to come up with endless content ideas for the past nine months, both with my podcast and both with my posting on Instagram. So without any further ado, let's just dive straight into the first one. And that is Quora. Now if you haven't heard of core before, it's a question and answer platform whereby you can pretty much find questions and answers on any topic. It's like a Google search bar. You type in a topic and you can find questions related to whatever that search term is. Or if you've got a genuine question, you can ask that question and then people can leave their responses. Or if you want to search up for a question that could have potentially been answered before, search the question, you find the answer. It's that simple. But you can actually turn this into content idea generation. So what you can do is you can type in specific keywords for your niche. So for example, I could type in social media marketing. And IT all of the questions that have that key word in them, social media marketing. So what is social media marketing? How can I get into social media marketing? Where can I learn social media marketing? All of these questions that have social media marketing in them when you filter the search by questions. So you'll search the search term. And then on the left there'll be a side column. And there is a questions tab. If you click on questions that will filter all of the search for that key word by all the questions to include that keyword. So now you've got all of these potential headlines for your content ideas because these are questions that people have are asking. So you know that they are things people want to find out. And therefore, you know, that they are great content ideas because people are struggling with those points, hence why they're asking a question. But the good thing, the even better thing, is that people are pretty much providing you with the copy for your text through the answers they give to the questions that have been asked. So the question that's been asked becomes your headline. What is social media marketing, for example? And then people have answered that question. So they've done the hard work for you. The answer to that question becomes your post. Yes. You can't copy it word for word. Yes, you're going to have to make it fit into your style of content and add whatever you do with regards to design and copywriting. But you've got your cold piece of content pretty much made up for you there. And then simply by the fact people are already asking the question. So you know that it's something people were worrying about. So you know that if you post a piece of content on that topic is likely to perform well because if one person has a problem, it's likely many others are also going to have that problem. But then you don't have to come up with all the hard work of actually finding out what you're actually gonna have to talk about in response to that question because it's already been done for you and people can leave multiple wanted. So you're gonna get answers left by various amount of people. And people have the ability to up vote certain responses with regards to how helpful it was to solving their case. You can look at the answers that have the most upvotes and were the most helpful. Take all the best ideas from the most helpful answers and consolidate them in to your copy of your texts so that you have the highest quality post possible. But you can find content ideas for pretty much any niche whatsoever on Quora. So just type in your niche or a certain search term that you want to find content ideas on, filter by questions. And you have a ton of ideas right there in front of you. So core is number one and it's very, very popular amongst my community on Instagram. A lot of people will go to Quora for their content ideas and I don't blame them because there are so, so many to choose from. 3. Answerthepublic.com: To number two, and this one is something that I found quite early on in my journey. And I'm really, really glad I did because it gave me a huge bank of content to start with. And it's a website called answered the public. Now if you haven't heard of it before, please please check it out. Head over to answer the public.com and you will be presented with what looks like just another Google search bar. And it gives you the ability to then type in a keyword, just like we did with Quora. But answer the public is quite literally an ID generator. It's exactly the platform that you need full, the solution you will divide is generating new ideas simply by typing in certain keywords that are related to your niche. So let's say you create content on Instagram growth. You can type in content marketing. You can type in social media ideas, you can type in idea generation. This podcast episode is me speaking from personal experience and I've found all of these ways of generating ideas through own, my own trial and error. But I'm sure if you type something into this website, it's going to come up with loads of ideas. If you type in content generation with regards to something you could create a piece of content on. It's quite literally that simple. So I've got my phone in my hand right now if you'll listen and audio so you can't see it. If you're watching on video, you will be able to. But I'm going to type in social media marketing and I'm going to tell you what it comes up with when I actually search it. So when you type in social media marketing, it comes up with a whole range of ideas. So you've got social media marketing that's in the middle of your spider diagram. And then it comes out into different sections. You've got a how or why or what, uh, which, uh, will, uh, can aware of when a WHO, and an R. So for example, if we go into the y section, we've got why social media marketing is important. That's a phenomenon content idea. You could create a whole series on why social media marketing is important. You've got why social media marketing is important for business. That niche is down. Content, idea. And again, there you go. You can make a whole post about that. If we move on to the House action, for example, we've got how social media marketing increases sales. This is another perfect Content ID. If you are struggling, you can just see right here, this spider diagram that I'm reading from right now has around 80 to 90 of these various questions and content ideas. And that's just from one simple keyword search of social media marketing that can be diversified in so many different ways that I've always giving examples for. But then we can scroll down and there's even more to choose from. You've got social media marketing in the middle of the diagram again. And then out from that you've got two. Without, with EGN 4 is a near. So social media marketing without ads, social media marketing without Facebook, it can get really niche and it knows what it's talking about with regards to the idea generation, it's not random. It associates these words with other topics that are similar to the ones that you have just searched for and associates them and then creates this really niche content idea. Just check it out for yourself, head over to answer the public.com type in a keyword for whatever your niche may be or a keyword associated with that niche that you want to create content on. And you will find so many content ideas is incredible. It's really, really good. One. 4. Analysing Other Creators: Now the next place I find content ideas are simply from other creators, but I won't specifically look on just Instagram. People forget that. Yes, we are creating Instagram content, but there are so many other amazing social media platforms out there that you can take inspiration from with regards to content. Linkedin is a incredibly underrated platform when it comes to content creation. And my opinion is taken a massive shift recently from sort of a job seeking platform to a more content-focused platform. And it is beginning to get even closer and closer and closer to being solely content-based platform. So if you head over to LinkedIn and you find some incredible names and creators within the industry that you're within social media marketing. Again, for example, there will be some phenomenal content, but is a lot more industry-specific and technical simply because it is focused at other people within that industry. So if you can go into LinkedIn, you can find some incredibly in depth detailed nominal content on specific niches. So you can then take inspiration from that, adapt it so that you can then create a better piece of content for your Instagram audience. It's not a case of looking at someone's post and stealing it. You should never steal a piece of content because something works for someone else doesn't mean it's going to work for you. The reason it works for these other people is because they have their own message, they have their own style, they have their own voice, I have them or an audience. And because they have all of those things, it performs well with their audience because they know and like the content they create. So if you just still this piece of content, word for word and the exact style and then share it with your audience. That doesn't mean it's going to work because it's not got you associated with that piece of content. It's got other creator associated with it. So the good creators who still inspiration from other pieces of content, adapt it at their own twist on it, at their own style, their own messaging, add their own value, make it better, and then share it with their audience. But some incredible platforms to look out on YouTube. If you can take inspiration from YuJa videos and turn them into carousels or text or image posts. Amazing. Tiktok for Instagram rules are phenomenal place to look. Linkedin burka said phenomena, and then you've got club house as well now if, but they're also incredible uses on that platform. Sometimes billionaires, even Elon Musk has participated in Miriam's on club house. You can take inspiration from the advice these people are giving and then turn that into an Instagram post. But that is another place. 5. Your Own Experiences: But the final place for content inspiration and content ideas that I want to talk about are your own experiences. This one is heavily, heavily undirected, but is one of the most effective from what I've seen. When I talk about my experiences, when I talk about the tools I use or what I've done to do things. That is where my content tends to perform really, really well. And let's say I'm talking about a certain problem that I've overcome. I would be noting down every single time I was going through a problem. I'll be noting down what that problem is. This is all me thinking about content ideas in the moment because we go through problems all the time. Yet we don't think I'll, how can we turn this into a content idea? But this is where you, as a content creator, you need to be thinking on your toes and thinking about doing this, going for a problem. Don't just see it as a problem in your business. Think about all this is something I can turn into a piece of content because if you are going for a problem, it's likely that somebody else is also going through that problem. So if you can create a piece of content on that problem, you are going to be helping your audience. Should they be going through it at that point in time, or should they come across that problem in the future? So think about it, write down the problem as you go through it, and then write down the solution when you find it. Turn the problem into the headline and the solution into the content within what you actually talk about. And there you go, You've got amazing piece of content right there. And because you've experienced it firsthand, you can go really in depth of how you overcame it, how you felt at the time, the problems you had to overcome, the solutions that you brought in, any tools that you used. And then you've got this really phenomenal piece of content from your own experience. That, that wraps up wherever I get the majority of my content ideas from and a little bonus towards the end. If you've really, really stuck for content ideas, just ask because it's likely that the majority of your audience have questions to ask, yet they're too afraid to direct message you. But if you outright ask them, what do you want to see a piece of content on, it's likely that they are going to respond because they need to help them something. So just ask your audience as a final little bonus tip. So just to recap where I get my content ideas from. First we had core and we announced to the public. Then we had other creators on various different platforms, not just Instagram. And then finally, we have my own experiences. And the bonus tip is to simply ask your audience. 6. Conclusion & Class Project: So that does wrap up today's Skillshare class. I really do hope you enjoy it. I hope now you understand how you can implement certain strategies so that you are able to also come up with endless content ideas like myself, the strategies that I taught today are ones that I have been using for over a year now and will continue to do so in the years to come. They are evergreen. Cora. There's always going to be questions being asked and answered answered. The public just type a different word in, is going to come up with so many different options are the creators. They're always putting out new content. So you can always put out new content and your own experiences. As you grow and learn at whatever you do, you're going to come across so many different things. And as you grow, these ideas and problems you come across are going to grow also. So that's gonna consequently allow you to provide even more value to your audience because you are experiencing more things. So these are evergreen. You're never going to run out of content ideas if you use what I have told you. So for your class project, I want you to come up with content ideas for the next 30 days. I want you to try and post daily for the next 30 days. There's no excuse if you've got the idea is there and you've got a good content creation strategy in place. You've got the ideas. Just get creating. So what I want you to do is create a Word document, google document. You name it with 30 content ideas that you are going to post over the next month. And I want you to share that document with the rest of the students so that they could also get some ideas as to what they could post on social media or so. So this project is essentially another huge content idea bank that all of you guys can use as a resource. So help each other out and actually complete this Skillshare class if you do want to follow the strategies that I've mentioned, but that is it. I do really hope you enjoyed if you did. I did just want to mention that I am the host of a podcast called Social Media Marketing School. As of recording this, there are over 180 podcast episodes to listen to about all things social media marketing. And the podcasts can be found on pretty much any podcast platform. Just type in that social media marketing school and you should be able to find it. Alternatively, you can head over to my Skillshare profile and find a link to it there. So if you want to listen and learn two more things about social media marketing, droplet or follow. Now if you've got any questions with regards to anything I've mentioned, just reach out to me on Instagram. My handle is the marketing. Ethan, just send me a DM and I'll make sure I get back to you no matter what. Now if you have made it to this point in the class, I do just want to finish off by saying, thank you so, so much for tuning in. And I hope to see you in my other classes.