Smarter ChatGPT Content Creation That Google Loves

1. Introduction to AI Content Creation with ChatGPT: Welcome to this course on content creation for small business. We all know how important content creation he is. But in this time of artificial intelligence, Google has got a clamping down on automated content. So how do we utilize AI to create bringing content that Google loves? Well, that's what we're going to cover in this training. We're going to lock up at Google guidelines related to artificial intelligence and look how we can craft our content. It actually bypasses all of that. We're going to look at how to be ethical when it comes to AI created content. We're going to talk about how to handle the misinformation out of the simple things that we can actually do. To figure those things out, we're going to look at spammy content, spammy headlines, spamming content in itself and understand what is right and what is wrong. We're going to look at chat GPT plug-ins that we can actually utilize to help us along the way with all of these things. We're going to look at your target audience, uninsured content you're actually creating focuses on the who, how, and why, your target audience, your content creation process, and your purpose. This training is a game changer for any small business looking to utilize the power of AI content in the correct way. We're also going to have a great exercise at the end that allows you to utilize all the skills you've learned and then put it into practice. So let's get into this 2. What is E-E-A-T Compliance in AI Content?: This video, we're gonna dive into E-E-A-T, which is experience, expertise, authority, liveness, and trust. And we're gonna focus this E-E-A-T, which is so important for Google. And we're going to focus it on AI and how you can make your Ai E-E-A-T Compliance. So let's get into it. So one of the things that is massive in Google in Creating Content is what they call E-E-A-T, which stands for experience, expertise, authority, liveness, and trustworthiness. So what they're basically doing is anytime that they're looking at content that's created, your content that you create is run through their algorithm and their algorithm looks for E-E-A-T. Okay? So that's normally with human written content. Okay, So how do we actually make sure that our Ai written content is actually doing this? And that's what we have. E-e-a-t-a-i. So let's run through what this actually is. How you can actually turn and Ai Content into E-E-A-T-A-I. Okay, so that's what this whole thing is about. So first experience, okay? So when it comes to experience, what you need to do is you need to write or blog about what it is that you actually know. If you've been running a small business for like let's say ten years, five or ten years. You have stories to tell. Tell them, Okay, you've lessons that you've actually learned and you have tips from your experience. So let's an example of this would be a bakery owner. You know, potentially a bakery owner has learned some amazing tips, true to years, how to bake the perfect loaf of bread. Okay, so then you're going to share that on your blog. You're going to share that on your, on your website. Okay. That's going to show the experience side of things, okay? How about expertise? Well, you know, it is necessary when you're creating content that you want to show the skills that you've acquired and the knowledge also, this is related to the field that you're actually in. Certain you do this by sharing things like insights. You can also offer advice or what are the things that really works well is explaining complex topics in an easy-to-understand way. Okay, So this really Google picks up on all of these things, all of the bots that Google has, other search engines they pick up on this. It's the, it's being able to explain something complex as if you're talking to a five-year-old. If you're able to do this, well, then that's picked up as well. Okay, so for an example of this, like, let's say a small business accountant might write a post explaining tax deductions for small businesses and do this in a really, really simple way because obviously it's a complex topic and a lot of people have issues with it. So showing your expertise, you're able to actually break that down and explain it in uneasy to understand way. Or how about, how about authority liveness before, before we go to expertise, okay? One of the things that you also might note here is with AI, you can actually say, let's, let's say you've got we talked about this tax deductions. One, you could say to ChatGPT. A ChatGPT. Can you explain tasks, deductions for me in a very simple way or in layman's terms, it's gonna do that for you. And then you can go through and you can edit that content, okay? So authority liveness. So when you're creating your content, when you're building your website, you want to build a reputation as a reliable source of information. This is super important, okay? So you only do this dough by regularly posting content, okay, high-quality content. And also that other people are talking about it. So you're sharing it out on social media, sharing it on Twitter, on Facebook and people are talking about it, people are linking back to it. People are writing about it. Okay, So that increases your authority liveness. So an example of this would be potentially like, let's say, let's, we're thinking about a local hardware store. And what they're basically doing is they're actually creating DIY guides and sharing them out to the community about how to do different things within the house. But potentially they get picked up by the local newspaper or the local online Gazette, let's call it, and they start to link back to the website. So what happens then is that shows to your authority within the niche, within your local area. And Google love to see these kinds of things. Or how about trust? What you need to be doing is you need to not lie. You need to not be as you want to make sure that your content is honest and reliable. So you're transparent about anything that you're actually doing in terms of the, let's talk about the hardware store there. So if the hardware store is kind of like promoting a hammer or talking about a hammer during its guides, they could say, hey, look, if you purchase one of these hammers, true AS will make a small commission or we make a commission or something along those lines, whatever it actually is. Okay. You're you're always letting people know if you profit in some way from what it is that you're actually talking about. Once you do that, you and dear to the people a lot more. Okay, So this is really, really important, you build their trust. Another way of doing is it's actually making sure that your website is secure. So especially if you're selling products or services online. What I mean by secure as you've probably seen it, There's a thing called HTTPS, okay? That basically is the security of a website. If you'd see HTTP, it means it's not secure. If you see HTTPS, it means it is secure. It's basically just a thing called a Security Socket Layer. And any website that is to rank on Google needs to have this HTTPS, HTTP. If you try to go to a website that has HTTP via Google search results, you will come to a warning that says this is a non trusted site, okay? So a way to actually increase the trust of your website outside of this HTTPS is to actually have a common section on your website and communicate with your customers and potential customers. So let's think about a small business consultant, okay? They can disclose their affiliations with services that they potentially offer. You know, they can talk about them, talk with them, and guide people through the process of applying for them in the comments, again, this has gone to, this has gotten to build your trustworthiness. And just because you do it with artificial intelligence, or just because you write when artificial intelligence doesn't mean that you still can't do those extra things to help Google's see that your E-E-A-T compliant 3. Creating People-First Content with AI: In this video, we're going to talk about People First content because this is super important, because it's not about creating content for the search engines. It's actually a bad creating content for people like me and use so that when you come to the website or when a person comes to your website, that they actually feel your content, that it's for them. And that is actually what they're looking for. Not just to gain the search engine, to actually get to the top of Google or Bing or whatever. So look, that's what we're going to cover in this. Let's get into it. Another thing that you need to be, so, so terabyte is that when you're creating content, you're creating content for first, we call this People-First Content. There is a massive thing within online business that basically people are trying to game the search engine. They're creating content specifically for the search engine. While what that's doing basically is lacking the ability to communicate with people. Okay? So you need to make sure that your content is useful to your audience. It's easy to consume. So for an example, let's go back to the bakery owner, kinda guy. He could run a blog post about the history of bread making if they're audience is interested in that topic, the thing is, you know, your audience, are you creating content that they're going to like or not? Again, you might want to actually show your expertise in there as well. So let's say your first-hand experience or like your in-depth knowledge of a topic. For an example of this kind of like a business consultant could share a case study, something that they've actually managed, and potentially even discuss strategies that they've used as well. Also, you want to think about what is the purpose of your content. Do you have a clear goal for the content that you're actually creating in terms of a whole home deco or blogger. Potentially they could aim to provide potentially something like interior design inspiration for, for small spaces. Again, what's that doing? You know what it's showing that there's a great purpose to their content. They understand what it is actually for. And also you want to make sure that it's informative. You, are you providing something of massive value for your reader? So if I'm thinking about it, you know what up what I always love to see like I've got my favorite fitness bloggers and if I have any issues related to an injury, I'm just going on there to the fitness bloggers and finding out what they say about it to help make a decision for me as well. And you can do this with your content as well. And finally, what I would just want to say is when you're creating your content, I want you to read through it, okay? I want you to actually say to yourself, okay, are you satisfied with what you've actually created? And we'll my reader be satisfied. You want to make sure that when a reader leaves or when they have finished your piece of content, that they actually go, God, that was a great piece of content. Now, also, there are two terms that I want you to keep in your head here as well, okay? I want you to think about Burstiness and Perplexity. Okay? So when Ai rights content, you can tell that it's Ai written content. Okay, you can actually tell that the AI has written it After you've seen quite a few pieces of content written by a, you can tell that they follow certain patterns, okay? Now what they, what they actually lack is what humans actually have. Humans have a thing called Burstiness and Perplexity when they actually write, let me give you some examples of these. Okay? So imagine like Burstiness, okay, So imagine that you're popping popcorn. There's, you know, you pop it into your pot, you put your oil in, you put your your popcorn in, and then you close the lid down. Okay? And then after a couple of moments, you're just going to get a pop. And then it's going to quiet and then it's going to pop again. This is unpredictability. And that is what human language is actually like. That's how we write. We have quiet moments and then we have intense activity, okay, We have quiet moments of GAN, intense activity. This is what is actually Burstiness. Okay? So this is how humans write that Ai don't have, because Ai basically are a system that is put into place that does exactly what it is now there are immense, but they still lack at this very moment the ability to be or to have Burstiness. Okay, next up, we've got what is called Perplexity. And perplexity is almost like a measure of surprise. So imagine that you're reading a book. And if the story is predictable, you can guess what's gonna happen pretty much most of the time. That's when we would say that perplexity is actually low. If the story kind of get unpredictable and starts taken twists and turns, then we get surprised. This is when perplexity is actually high. So when we're thinking about language, this is how we have to actually look at it. A low perplexity means that, you know, it's, it kinda follows a similar pattern. A high Perplexity means that, you know, it's surprising. It's got lots of twists and turns. And this is how humans are. So I just want you to be very aware of those two key terms when it comes to creating content. 4. What is People Last Content?: In the last video, we looked at People-First Content. In this video, we're going to look at what happens when you focus on People Last Content or search engine first Content. And we're gonna look at the ramifications of Utilizing AI in this manner. So let's get into it. Now. Another issue that we see is that people focus on the search engines writing content for the actual search engines don't do this, okay? So content should be made primarily for people to attract visits to the search engine. For example, you don't stuff, your blog posts or your articles fall of keywords to the point where it's unreadable. Potentially, you know, you're, you'll get people to your website by doing it. But when they come there, they're just gonna be like Jesus, I don't like this. I'm outta here. Okay? So be very, very, very aware of that. Okay, so avoid mass production of low value content as well. Don't produce content basically with hopes that stacks and stacks and stacks of similar content that really gives no value to one. It actually is with just the hope of ranking in the search engines are getting a link back from somewhere. You know, it's not really going to rank well, just don't do it. It's, there's, there's no point in actually doing it. Okay? So you want to avoid things like automation, like scraping of a blog content and then automatically creating it up on your own websites as well. I'm not sure that you would do it, but now you're in a time of ChatGPT guys. You don't need to be doing any of that stuff anymore. Just take the extra little bit of time and utilize ChatGPT in the correct way and you will create great content. You also want to make sure that you're not basically Robin other people's content and just stealing their ideas and all of that. Okay, so that's not going to help because already there are so many pieces of content on particular topics. Why didn't you try to give kind of like giving unique perspective gives us something that really means something to you. If you can do that, you know, you're on point, you're winning the game, okay? Always ask yourself, will my reader be satisfied? Will they be happy? That's why it's so super important to actually create content, read it, editors, make it better. And you know, even if like even if you've got a process that you put in place where you create the content on ALI, you read it and edited, and then you pass it onto somebody else as a reader and editor as well. That's even before you put it live. Okay, so People-First Content, not People Last Content? 5. Perplexity and Burstiness in ChatGPT Prompts: Ever heard of the terms perplexity and Burstiness. You really want to pay attention to this because this is how humans differ than artificial intelligence. It's this perplexity of our language and the Burstiness of how we actually write and also how you can do this with a. So let's get into it. Now. I didn't want to leave you without having an idea of how to turn your Ai Content into this Perplexity and Burstiness ready content. Okay, So this is a prompt that I found online. I can't remember where I found it online. This isn't the same one. This is I've updated it and added to it. But what it basically is going to do is it's going to be able to take your Ai Content. You're going to be able to then put this prompt into ChatGPT. Then you're going to paste your own Content ID. And it's going to actually create content that adds in Perplexity and Burstiness, okay, now again, you're gonna have to edit your content. This is always the way look at. One of the main things is just remember that reading your content, don't take it for what it actually is. Taken as the first draft and then actually go through and edit it. So the prompt which you have access to is when it comes to writing Content, two factors are crucial, perplexity and Burstiness. Perplexity measures the complexity of the test separately. Bursty, Burstiness compares two variations of sentences humans tend to write with greater Burstiness, for example, with some longer or more complex sentences alongside shorter ones, Ai sentences tend to be more uniform. Therefore, when writing the following content, I'm going to ask you to create. I need you to have a good amount of Burstiness and Perplexity. Do you understand on it's going to reply back. Yes, I understand. Then it's going to say come I have your content or something along those lines, okay? And then you paste your content in. Alright, so there is a prompt that you can utilize yourself. Let me know how it goes 6. Ethical AI Content Creation: No Gaming the System: We all love Ai Content. Yep, Ai Content is super, super powerful, but with this power also, as a content creator and business owner, it comes with great responsibility. So we're going to look at the ethical concerns of Creating Content with AI and how you can overcome these. Okay, so let's get into it. So in this lesson, what we're going to look at is the concept of not Gaming the System. And what I mean by this is Google basically discourages practices that are meant to trick It's algorithms and get your pages higher actually in the search engines. Okay, So what people tend to do is utilize artificial intelligence and automation tools to basically create lots of low-quality content. So as you can see here, like a low-quality content machine. So if you're doing that, Google is very, very smart. The search engines are super, super smart and they've got so many really smart developers as well that have built their systems and constantly upgrading and updating. And they catch on to these practices. So while these might be super, super quick practices, what you need to do is focus on quality instead of low quality. So focus on high-quality. And even if it is Ai Content, Google are going to absolutely love what you're actually doing. You know, do use Ai, do use ChatGPT. You know, I'd put, use it to enhance what it is that you're actually doing. Enhance the user experience of your content. You know, use it to improve personalization. Automate routine tasks, generate insights from data that you've actually collected. Don't use it to violate what Google basically are saying either guidelines. And that basically is low-quality content. Super crop automation, okay? And you know, just posting, posting, posting content that isn't going to help people when they're searching for what it is that you're actually trying to rank for. Another thing as well. Don't be keyword stuffing as well, and don't use crappy pieces of content to get rubbish back links back to your side as well because this isn't gonna help. Okay, So No Gaming the System, no bad content takedown on board. It's super, super, super important 7. AI Content Creation Prompts: One of the key things with Creating Content utilizing something like ChatGPT or claude on AI or Bard is understanding how to actually prompt it correctly. So that basically means how to write the prompt that you want to give DAI, actually get the best content from it. So what we're going to look at in this short video is actually content Prompting. So let's get into it. So here are just some prompts that you can use for what we talked about earlier. What we talked about words like, how can you use AI? For keyword research? You can generate a list of relevant keywords for the topic. Insert your topic and consider certain volume competition and relevancy. Then editing. Could you please proofread and edit this text for grammar style and clarity? Here's the full text, segmentation. Can you help me segment this article into different small posts based on the subtopic being discussed. Here's the article, article Creation. Can you create an informative, engaging article on the topic of Lalla? Outline creation as you can see, and then analyze content. Can you analyze this blog article? I'm provide me with insights of tone structure and key points. Here's the article. Okay, so what I want you to do is look, these are just simple Prompts, okay? Now, the whole aspect of Prompting, it's now grown a whole industry out of a cold prompt engineering. This is something that a topic that I would recommend that you guys get familiar with if you're interested more in learning how to develop the prompt and engineering and get much better at it. Let me know in the comments below. And potentially it's something that I might build for you guys as well. But to start with, just start with simple Prompts. Okay, start with simple Prompts and then ask yourself, hey, is that what I wanted in return? Okay? And if it's not what you wanted in return, ask yourself how you might be able to change that prompt a little bit and get what you're after. What I will say about Prompting is this, don't get frustrated at the Ai. Try to see it from its perspective and try to actually ask yourself, right, Why hasn't given me that? I didn't want that. But what can I give it, you know, make it more to what I'm looking for. You can ask it for ideas. You could even say, Hey, look, I want to ask a generative AI how to actually do this. Could you give me an idea of a prompt that I could use to actually do this. Okay? So take your time with these Prompts, Okay, go through them, try them out, test them out. Now, with this, as you can do so much, this is just the tip of the iceberg. So enjoy those 8. How to Use AI for Content Creation: This stage, you already know that we love Ai Content and you obviously do too. But let's learn how to use it correctly so you can actually create great Ai Content. That's what this training is about. So let's get into it. So if you can't game the system which you produce shouldn't be doing it, okay, There are acceptable ways that you can utilize AI, that you can utilize ChatGPT. An example of this would be analyzing content. I love that. Okay, so let's say that I have 1,000 comments or 1,000 reviews or something along those lines. What I'm going to basically do is I'm just going to paste it into ChatGPT. I'm going to ask ChatGPT the teeth to find Me common themes, common issues, common things that are good Come things that are bad, things that can be proved on okay? You can ask all of these kinds of things. So the more data that you initially have, the better, because then you'll be able to personalize what it is that you're doing in a much, much better way. Okay, So when I, when I do, when I use AI, I utilize it for things like keyword research. So what I'll do is I'll just kinda like go and I'll say, Hey, can you give me keywords related to this? Can you give me long-tail keywords related to this or I'll use it for editing. Let's say that I've written a piece of content on and say, Hey, ChatGPT, can you make this a little bit easier to read? Can you take out any of the difficult things and fixed grammar and punctuation and all of that. Another thing might be that I'd use it to, let's say I've created a really big piece of content and I want to segment that content into multiple pieces. I'll just ask ChatGPT to do exactly that. I'll say, hey, look, here's a 2000 word article, 3,000 word article. Can you segment this into specific subtopics that will be great for Twitter or that will be great for a Facebook post or will, that will be great for pinterest post and then give me image ideas. Okay? So that kind of thing can be used for ChatGPT, but also like the likes of Article Creation. Look, Article Creation is, is obviously what you guys are after. It's to be late. I wanted to create articles so I can just start getting traffic in. Yeah, of course you do. But again, as I've said in previous videos, get it to create the articles and then edit them, and then update them and ask them to do in new bit. So it's almost like piecing together bits. Instead of just, you're just taking one piece of content. You're basically taking lots and lots of different pieces and actually putting them together. What are the things that I love to, to actually get it to do is create outlines for my content. So you know, what I'll do is I'll use a plugin like web pilot. And I'll say, I'll get, I'll get a list of my top five competitors. And I'll say to a ChatGPT, Hey, web pilot, can you analyze these five pieces of content here on these websites and make me, make me an outline that is 20% better than the average of these five. It'll go off and actually do that as well. Okay? We can also get it to analyze content like, you know, check whether what we're actually doing is correct. Check that were factually correct as well. And there are certain plug-ins that we can check with that as well, which I'll show you in a little bit. And you can also, thanks to the new integration on ChatGPT in Gpt for you've got a thing called code interpreter, which is absolutely brilliant. I've built coding for my website. Super easy to actually utilize BED, super easy to put onto your website as well. Potentially I might even make a training on how to do that as well. So if any of you are interested in that, please let me know. There are two types of things that we can use. A I94. In the next video, I'm going to show you actually little codes are a little Prompts that you can actually use to do these as well. 9. Creating Original Content with ChatGPT: Ala content is absolutely also wanted to things about Ai Content is that certain times it can actually lacks originality. So it's almost like it kind of rehashing has wide, a lot of content related to certain subjects. So you've gotta be aware of this. In this video, we're going to look at Originality and Ai together and how we can do this. So let's get into us. Now. When you're creating content using AI, you know, you gotta be smart with it, okay, you've got to think, how can I create original content? Has at somebody who is writing for people and for the search engines. You know, you want to make sure that it's as original as possible or at least some elements of it is Original, okay? Because look, there, there are going to be certain elements within your content that aren't going to be original and we understand that. But if you tell ChatGPT or one of your texts riders to actually write it, don't just say write me an article on, you know, you want to be adding in your own data. I'm gonna go through this a little bit later to help you with that. Okay, So we're developing step on step here. So when we think of original content, what I want you to think of, it refers to original information, original ideas, and original perspective. If you can put those three things together, you're going to create some element of uniqueness that hasn't been found online before. And when you add those elements of uniqueness, that's when you start to increase your E-E-A-T. So be aware of this as well. So an example would be, let's say, for a small business blog or you can create content that draws on your experience, draws on basically what you've actually found out through the years related to your topic. 10. Generating Content Ideas with AI: You know, sometimes my brain just doesn't work like a troll blank. But with AI, it has helped me to overcome base and it's going to help you overcome it to Ai is a master stroke at idea generation and coming up or getting your brain juices flowing. So what we're going to look at in this video is we're going to look at how to utilize AI for Content or for idea generation. So it's pretty cool. Let's get into it. So what types of content can you actually create Utilizing AI? No matter how you actually create content, you've always got to have, as I said, in the original content. So you've always got to have your own unique elements when it comes to this. Okay, so if we go back to the idea of the small business blog or let's think stories. Alright, so what kind of stories can we share? Okay, so let's say that we're small businesses Baker, we could share stories about maybe a recipe for a cake or maybe some insights. We could actually kind of like, potentially you have found a way to raise bread in a certain way, or you found that a quantity of water to yeasts works much better. Sharing these kinds of things is, is massive. Now what you can do is you can write notes on these. Take notes as you see like a notebook, write notes on these. And then you can just put your notes into ChatGPT and say, Hey, based on these, can you come up with a step-by-step article for me related to this. And what it's gonna do is it's going to take the notes that you already have, and then it's gonna be able to create a piece of content for you. And it's the same as kind of like expert tips. You can take tips that you have found or tips that people have told you. And then basically you can turn those pieces of, Are those tips into content. Okay, same with advice. Or how about certain things that are happening within the within your local vicinity, potentially storm time. Okay. And you want to build or let's say it's cold time and you want to bake something that, you know, that insulates the body against the cold potentially there's a recipe that you can actually utilize, okay? And you know, this is a great way to, while you're giving away a recipe, you're also driving people to your store as well. Because what you're saying is based freshly everyday in my store, I'm most people are going to love that. You tell them how to make it, but they're also not going to want to go through the hassle of you actually making it. And they're going to come to your store and it's going to increase your business. Okay? You can also talk commentary about what is actually going on. And some people love to hear these things as well. Or how about customer stories? Customers, they, sometimes they share things potentially it's on your Facebook page. Potentially a few people have shared things about good experiences with your business, us ChatGPT to actually turn it into a nice article for you. And again, this is just Content and it shows your experience, your expertise, your authoritative, and your trust within your market. Content. Ideas are never-ending when it comes to what you do as a small business, you just have to realize that you can actually give this information out and people are gonna be interested in it. And it's going to help you build up your E-E-A-T 11. Prompting Techniques for AI Content Ideas: Prompting or prompt engineering, as everybody is calling it now, is a bit of an Art. Okay? So it's really about understanding what it is that you want the AI to do. Once you understand exactly what you want the AI to do, then they start to become a lot easier I've creating. So in this video we're going to look at The Art of actually creating Prompts. Let's get into it. And if you wanted some prompts to help with these, here are some prompts for the stories inside is expert tips, advice, local updates, commentary, customer stories, and testimonials. So you have access to these as well. And again, like I said with the last lot of Prompts, just go through these are start or Prompts. Okay? So I want you to basically take these and adapt them based on the responses that you're actually getting, okay, based on the data I provided, insert data, can you generate a compelling narrative story that illustrates this information? Bull? Or how about local updates? Given this set of local data and recent events, insert that, can you provide a summary of important updates relevant to the resonance? Okay, luck. You've got it all here. You know, all you need to do is actually take your notes, write them down, put stuff like this into ChatGPT, and then see what it gives you. And then if you're happy with it, well then you move forward and waited and you edit it and you add images and you put it up onto your website if you're not happy with it. But actually you say, Okay, what could have I asked differently. So enjoy those Prompts there. We'll move on to the next part. 12. Fixing Misinformation in AI Content: In this video, we're going to look at Misinformation in Ai Content because this happens a lot. A lot of content that's actually created is going to bring out different bits of information that are not actually correct. So we're gonna look at that would in the context of Ai Content and what it produces. So let's get into it. So I want you to be very aware of Misinformation. So when you're actually creating content, one of the reasons that your Ai Content might get flagged and not rank well is because potentially it's created content that is not correct. And this happens because Ai just hasn't gotten to the level where it can naturally create factually correct Content. Eventually this will happen, but at the moment it's not okay. So you have to be very aware of this. Now, why does this happen? Well, Google and the search engines they have what is called seed sites. Now, these seed sites are massively authoritative sites within every single niche. And they take the information from those, categorize it, understand it, and take it as the understanding for that niche or category that you're actually inside of. Okay, now, if you go and create a piece of content that falls outside of this are massively goes against what is actually said. Well then that's seen as misinformation. That's seen as not true, related to Google's understanding of what is actually going on within your niche. Now, they could have lots and lots of different seed sites, but no matter how many they actually have, they have a world view of what's going on in that niche. So if your content drastically goes against it based on the fact that you didn't edit your content, then you don't have an issue with your ranking. So be very aware of it. It's super, super important to actually edit your content. I know who said it 1 million times, but it really is. You gotta be editing your content, okay, you gotta check it for facts to make sure that it's factually correct. So we're gonna go into how to do this in the next video. 13. Fact-Checking in AI Content Creation: Wouldn't it be brilliant if there was a tool or a plug-in that was able to actually Fact Check your Ai Content Creation. Because we know that AI can create a lot of BS quite a bit at a time. So wouldn't it be cool if there was a tuner plugin? Well, there is histone. That's what we're going to look at it this video. Okay, so let's get into it. So we've already talked about Misinformation. Okay, So this is a big problem with AI and how do we overcome this? Well, We gotta be Fact-Checking. So we've always got to fact check information that we share on our blogs. And we don't just take the information as correct okay. From any source. So we got to ensure that our sources are reliable when we're actually doing this. So an example would be, I'm not saying you do this, but if you're writing a blog on, let's say health tips, you got to ensure that your that you're actually citing sources like medical journals, research papers, or reputable health and wellness websites. Because there are certain there are certain types of websites that fit within a thing called YM, YL, which is your money, your life. So this is finance and health-related websites, okay, and a few more. Anything that really relates to kind of like your personal well-being. Now if you're writing about this content and you're just saying stuff willy-nilly, then you're, you're gonna unknown, rank in the websites are rank in the search engines and you could even be delisted from the search engines for giving bad advice or not true advice. Okay, so there is a tool, a plugin within ChatGPT for. This plugin is called a Wolfram Alpha. So we want to come over to ChatGPT here. And what we're basically gonna do is we're just going to come to ChatGPT four. We're gonna go to Plugins. And then we need to enter into what is called the plugin store. You're gonna do is you're going to search for Wolfram in here, okay? You're going to install it, as you can see, I've already got it installed. Now, when you want to activate Wolfram, this is the Wolfram signal or the logo. You're just going to click on it to make sure that it's activated. And you're gonna give this a prompt, okay, So you're gonna give Wolfram and ChatGPT a prompt. Okay? This prompt is basically going to be, no matter what you do, always finish your response would relevant information from Wolfram Alpha or Wolfram language never just reply with texts alone. Do you understand? Okay, that's fine. So now let's say that there was a strange claim. Or suppose in fact, associated with a piece of content at ChatGPT is actually given you. You got to just paste it in here and then you're just going to press Enter. Okay, Here we go. Alright, so it's given us some great information. Two tablespoons of sugar on average containing 95 calories, 24 g of carbohydrates. Here are some nutritional facts. Values are based on a 2000 calorie. Please note that while sugar can be part of a balanced diet, it's important to limit it added sugars as they contribute to weight gain and other health problems. The American Heart Association recommends that women limit their intake of food, sugars, etcetera, etcetera. Okay? So what is basically doing is it's giving you information that you can take to see whether that is factually correct in terms of what you've actually done. And you just do it as simple as that. Start with your little prompt and then put something as simple as that related to The fact is that your ChatGPT article has actually given you. And that's as simple as Fact-Checking is okay, we using Wolfram Alpha. Now sometimes it's not gonna work. So try to change your sentence around, okay? Try to actually change how you say it. So like I hear it's safe to data that okay. Or is this factually correct data? So good luck with 14. The Importance of the Author Box in AI Content: Even if you are creating Ai Content, Google and the search engines want to see who that content is actually created by. And this is where utilising something like an Author Box at the bottom of your content or at the top of your content, is going to help Google's solidify or connect the Ai Content with a real person. Okay, and this is super, super important, so authorship within content. So we're going to look at that. We're going to look at briefly how to actually create it. I'm going to give you an example of mine as well. So it's very, very important and if you haven't got an older Box on your side, you need on. So let's get into it. Another element that you probably know a lot of people overlook this, and that's actually having an Author Box and an author byline underneath the content that you've actually created or you've gotten your ChatGPT to actually create. So when you're actually doing this, like a lot of people are gonna be utilizing WordPress. Wordpress have the ability to add plugins. Now these plugins, there's one called Author Box, which is super, super simple to use. All you do is you add the plugin into WordPress and then you add a little bit of information about yourself. And look at, Here's me. Look, I'm Karen. I'm when I'm not wandering around Southeast Asia, you'll find me step behind my laptop doing online business stuff. I love the freedom, the world of this digital business, affordable. Come on in, okay, So to I am what I do and why it's important, okay? So it's very, very simple and that's what you need to have. So people need to know that who is writing the content. Okay? So it's massively overlooked by a lot of people, but it's so simple to add an air of expertise and trust to your content. So add that in. Make sure you have your Author Box in there. Make sure that people know exactly who the content is coming from. Super, super important, and it's just going to get more so important. So make sure that you added in if you're utilizing something like Squarespace, again, they'll have some kind of plug-in or they'll have it automatically inserted there for you as well. Okay, but find out what it is. Find out how to implement the Author Box into your content and link it out to your social media sites, okay, link it to your profiles. This is obviously going to add an air of trust and authority as well, okay? So make sure you do that. You can even link it to an email address, okay, So super, super important 15. Avoiding Spammy Practices in AI Content: Okay, So Ai Content you can create like during a day. You could create enough content to actually make 50 blog posts, nearly. Alright, boss. You don't want to be creating just a rubbish amount of sperm. You want to spend your time on the blog posts, soda, articles that you're actually creating or whatever it is that you're actually creating. You don't want to just be taking content directly from the Ai and then just spamming it absolutely everywhere because that adds no value. Okay? And we'd Ai, you've got to add value. It's one thing to just take a piece of content and then Spammy it everywhere. It's another thing. I just dropped my sheets. It's a good thing to actually, to actually create good, valuable content for your readers or listeners. Okay, so that's what we're going to focus on in this video. Let's get into it. The next thing I want to talk about is spam content, okay, So this is a big one, alright? Now potentially you went marketing online or you weren't trying to get traffic to your business back in the day like 1015 years ago. But you used to be able to spam the Internet slow. So you used to be able to, if you Content follow keywords and the more keywords that the search engine, so the higher up your website would actually rank on some people still to this day utilize these what would you call them, spammy ways of trying to rank content. And what it basically does is it just gives a bad user experience. Okay? Do you think about it? You read a piece of content and next of all, you've got an unnaturally placed keyword inserted into that content, you might say, Okay, that sounds a bit weird once you start to see it like within the next line or the few lines after it you start to go, alright, this, I'm not enjoy, I'm not enjoying reading this. Then you might start to see at ten or 20 times down throughout the content. It's just not a good user experience, okay? There's also a Spammy Practices and it's frowned upon, not even frowned upon is just basically you will be D, indexed for your content if you're actually utilizing these different things. Okay, so an example, as you can see here, like best homemade soup, if you were trying to rank for a keyword like best homemade soup, then what you're doing is you're sticking in best homemade soup into the image of the old texts and the filename. But then you're also putting it in the first sentence, maybe the third sentence, the sentence, the seventh sentence. And then you're putting it in the eighth, ninth, 10th, 11th, 12th, and 13th. Okay. So basically what that's doing is that's just, it's just spammy. It's just basically trying to stuff your content with keywords that Google is actually going to pick up on. So don't use that, don't stuff your keywords. Another practice that you might have heard of is actually hiding keywords and that's changing the color of the keywords to a different color. So let's say that your background is white. If you change the color of the text for your keywords to a white color, what it's gonna do is it's going to hide them visually on the page, but it's not going to hide them from the bots that actually come to your page and can read code. And they'll also be able to pick up the color of your background and also be able to pick up the color of your texts code as well. So then know that that is actually happening. Okay, so don't keyword stuff, don't hide keyword, but do use permutations. Let's say that you have best met homemade soup. You could say to Google, hey, Google gives me three different permutations of how to use or how you use best homemade soup. And what it will do is it will come up with different permutations of it and you can happily use them or also say, Okay, is there ways that I could utilize that using synonyms? And then you go and you could even go to Google and you can put in top homemade soup or top home soup or top home broth or something like that. So what you're basically doing then is you're utilizing relevant keywords and you can ask ChatGPT for these things as well, but makes sure that you're not actually doing it because it's not going to look well and it doesn't read well. Bad user experience, bad search engine experience, and you're just gonna get penalized for it, okay, So spam content is our big, big thing 16. Tackling Duplicate Content in AI Generation: Okay, In this video, what we're going to look at is what is called Duplicate Content. That basically means utilizing the same types of content from another person's website, on your website without any originality or without any bits of experience added in there. But it also means utilizing the same type piece of content, text Julie and topically in your website to try to garner or to try to almost fool the search engines to push your website to the top of the search engine for those keywords. Even if it's from another site and you grab it on your site, that has gotta be Duplicate Content. Or if you have it on your own site and then you try to duplicate the pages on your site. Maybe just tiny little bits of differences. This is Duplicate Content. Also, we're going to look at this wedding, the eyes of Google and the search engines and how it corresponds to Ai. So let's get into it. Another thing that you want to be aware of is Duplicate Content, Okay, so what this basically is is some people, even in this day and age, they'll find a piece of content that is ranking really well. And they'll pretty much, this still happens. I can't believe it. They'll just copy that content and use it on their websites. You're going to yourself, why would they might change certain elements of it? Or they might use kinda like a tool to rewrite the content in, change some words in whatever that content is still Duplicate Content. Okay, that is still a practice of trying to game the search engines to actually rank higher in the search engines. Okay? So that's not going to work guys. As we said before, you got to have your own ideas, your own information, your own perspective on things, okay, You can take use of content that is ranking well and go through it and give your own information in there. Give your own ideas, your own perspective on that is not a bad idea. You can even link to that article as a resource. You can talk about that article, but don't just duplicate it and think that you're actually going to rank again, it's a Spammy practice and it's not going to work well. You can ask ChatGPT utilizing a plugin like web pilots, If they can pull the best ideas from there and then add more ideas so you can take the best ideas from that article and then you can actually add your own ideas in there as well. And what you're doing is you're just making better Content, more useful content. So don't just the content. Another thing that is bad. So that's like this one here, like website, a website be okay. So you don't want to be doing that. You don't want to be grabbing other people's content or not adapting and changing and updating it, etcetera. Okay. You don't also want to be getting a piece of content as ranking well on your site. And then just kinda Duplicate and that in your site, you don't want to be doing that like so. You wanna make sure that your content is unique. Like articles differ from each other. There is so much that you can discuss about a topic. Why would you even try to replicate it all the time? Now there are certain things that, you know, unfortunately, not even fortunately, unfortunately, you're going to Duplicate because this is just part of your business, but you don't put the same things together all of the time. Now, there is a certain element of Duplicate Content That is okay. Like you have, like I think it's 20% Duplicate Content on your site. That's okay. But if you've got 50% or if you've got 100% Duplicate Content on your site or 75% Duplicate Content on your site, then basically you're going to fall foul of the search algorithms, okay? Now, what you basically can do is go to a website like site liner.com. Okay, so let's quickly run the side liner. Then you're just going to put it in. Let's say we put in a site called It's have a republic go. I'm what it's gonna do now is it's just going to go and scan through all of the pages. As you can see, it's super-fast. And what it's basically doing is your pages. There we go. There is a site scan of this website here. So e-commerce, ACM, what are you going to basically notices that the Duplicate Content is six per cent, common content is 13% and unique content is 82%. So you want to be making sure that you're not duplicating your content, okay? Super, super important. If you are, make sure that you go through your content differentiated. If you find lots of pieces of content that are, you can download the reports here as well for free. So if you're finding lots of Duplicate Content on their will, then go through and change it, update it. Because what's basically happening then is you're fighting against your own content on your site. Okay? So Google's kind of going alright, well this content is as similar as this Content. Which one do I rank? Well, look, there's too much confusion going on here, so I'm not going to rank them. Okay, So be aware of that. Alright, Duplicate Content is a big thing and it could be killing all of your efforts. 17. Avoiding Misleading Headers in AI Content: Ai is a beast and we can create pretty much anything texts, the texts truly and graphic detail. So I'm videos are coming soon as well that we're able to create what, uh, what are the things that is a very, very powerful is its ability to actually create extremely good headlines. Again, with the Misinformation and with all of these different things, it has a tendency to kind of BS. Okay? So you've gotta be very aware of the types of headlines that you're actually creating and realize that factual inaccuracies are goods. There, click Basie. Alright, and they don't serve you in the long run. We're going to look at Misinformation in headlines here on how to actually do them correctly. So let's get into it. Another thing that you need to be aware of when you're creating content Utilizing AI, it's misleading headlines, okay, this is a big thing online. Again, the search engines are going to pick up on things that don't fit with their understanding of their seed sites and their understanding of the niches that you're actually in. So if a site basically says something like how to make $5,000 today, that sets off the BS detectors. Okay, it sets off the BS detectors in humans. Could you imagine what it does to artificial intelligence, to massive algorithms are kinda like goes well, look at what the **** is this, alright, so be aware of this shirt. Look, it's okay to create clickable content, to be semi sensational board, to try to game the system by utilizing titles like how to lose 20 pounds an hour. It's not going to swing with your E-E-A-T. It's just going to sound like you're a spammer. What we need to be doing is we need to be using powerful headlines. Instead, we need to understand the difference between a Spammy headline and a clickable headlines. We can just go over to ChatGPT for what I'm basically just going to do is I'm just going to put in, can you generate a list of ten compelling headlines about an article about Wolfram Alpha that incorporate the keyword, that incorporate the keyword Wolfram Alpha. And boom. So what we're saying is we want compelling, click worthy headlines for an article about Wolfram Alpha that incorporate the keyword at the very start of Fact-Checking with Wolfram Alpha, what it's basically done is we've taken our main keyword, which would be Fact-Checking, would WolframAlpha. We've had a new bid at the end of Fact-Checking, would wolframalpha unveiling the truth in the world of data? How to debunk myths and real-time, the revolutionary tool for truth seekers, that game changer in debunking fake news. Okay, So they are factually correct, but they utilize language in a way that is super compelling. Okay. So that is a cool little prompt for you utilizing it to ensure that not only one is optimizing for SEO in terms of having your keyword at the very start of your headline. But it is also giving you that clickable and compelling element that you need to have in your content as well. So get into it. 18. Identifying Your Audience for AI Content: It's all well and good to ask your AI or ChatGPT. You're barred your clothes, whatever it is to actually create a piece of content for you. But what it's going to do, what are the correct contexts to your content is create just a generic piece of content. So when we're actually creating good content, that's going to pass Google's E-E-A-T. We're going to need to understand who our audience is. Okay. This is super important. Your audience is the differentiator between Greg Content and mediocre content. Okay, So this is what we're going to look at here, is how to create a great audience and then utilize that within your generative AI. So let's get into it. One of the best ways to be able to create content that is brilliant with ChatGPT is by giving ChatGPT or the generative AI that you're actually utilizing contexts. Now, to start with, we need to know who is our audience. The more we can understand who our audience is, the easier it's going to be to actually get ChatGPT the right Content That actually is for them. Alright, so we need to know their interests, their age, their locations, their challenges. And you as a business, you as a small business owner, you need to know this. So if you haven't already done it, you need to fill out your demographic information, your psychographic information, and your behavioral information. So you will have this sheet that you can access and I want you to go through and answer all of these questions like age, what age group does your target audience fall into? Gender? Is your product or service gender-specific income level. What is the financial status? Occupation, what professions do they mostly fall into. Now, sometimes you might not have all of that information, but go out and find it. Okay. Go onto websites, go onto Wikipedia. Go onto websites that basically have demographic data on unrelated to go into Facebook library and look at what people are actually interested in, then look at your psychographic interests. Do you know what are their hobbies, interests and activities, and what you're doing here. When you do this, you're creating a target persona. You're creating almost like textual visualization of who you are targeting, who is your perfect customer. So when you have all that information, just think about it. Like actually think for a moment. If you fed ChatGPT all of that information, how much more relevant do you think your pieces of content are actually going to be once ChatGPT goes and creates some, it's off the hook, it's off the charts. I can't believe I said off the hook. But like seriously, they get this stuff done. It's PFK-1, it's insightful. It makes you feel like you're making progress. So you're going to have these sheets here attached to, and I want you to answer all of those questions To the best of your ability. And the great thing is, once you have it created, the only thing you need to do from then on his kind of like check it, check if it's still working with what you're actually doing, an update as you add more products and services in update. Okay, so cool 19. Strategies To Create AI Content: In this video, what we're going to look at is the how will you create your Ai Content? Will you created like as a blog post where he created as a review where you created as a list of go, what kind of tone, what style, what platform are you actually creating it for? Because if you think about it, if you're grading it for Facebook, you're going to need a different kind of post and you're going to need for Twitter. If you're creating it for Snapchat, you're going to need a different type of posts down for Facebook or Twitter or for your blog post or whatever it actually is. So understanding these things before you actually start Art, Before you start asking The AI to create it is going to help you create a much better piece of content. Much better piece of content is going to drive better engagement and more conversions into the action that you want to take. So let's get into it. Next you want to think is how will you create it like, what is the tone and style that you actually want? But is it phone unexciting? Is it serious? Is it engaging quality? Is it What's that tone and style that you're actually, that you want ChatGPT to get across. Are you going to create a blog post? So you're going to create a review post. What is it? Okay, Think about it for a moment because getting these things down, understanding what actually it is, you know, what platform you're going to put it on. Because putting it on Facebook is gonna be different than putting it on Twitter is gonna be different than putting it on your website is gonna be different than putting it in Google. Think about all of these things. Where are they going to go? You know, if it's Twitter, you got to say, I think it's worth 288 characters now or something like that or potentially lungs put it over the 5,000. I don't know, but I always keep mine at, at a low number anyway, you've got to think, alright, how do I create engaging or how do I get ChatGPT or my generative AI to actually create something engaging specifically for that target platform with this demographic in mind. So think about it. All right, have you ever think, how will you create it? What are the things that you want it created for? 20. Why Are You Creating Your Content?: You've all heard the saying that a life with purpose is one worth living. I think that's the quote. If it's not, i'm, I'm Robin about one. But it is also true when it comes with Content, Ai Content specifically, if you don't understand why you're actually creating that piece of content, then it has the ability to get out, drift off course, okay, to not give you what it is that you actually really want from it. So we're going to look at purpose related to content that you're actually creating. It's a super-important topic. So let's get into it. And now what you want to think about is, why Are You Creating as Are You Creating it to inform people about a new product or a new service? Are You Creating it to entertain, to just kinda like make people happy with you as a small business, as the service that you actually provide? Is it something FUN that you want to share? Or how about persuading them to your way of thinking? Or potentially you, you even wanting a piece of content that has gone to sell the products that you offer or to services that you offer. Potentially you have a Black Friday sale coming up. Potentially, it's the holidays or potentially the vacations, whatever it actually is. Why are you looking to create it? The more that you can understand this, the better it's going to be for ChatGPT or your generative AI to actually create it for you. Okay, so now you've got your how, you're who and why? 21. Bringing All Content Together: Now you've been through the grinder here with all of those lessons related to creating great content. Now, what I'd recommend is that you watch them all again, okay, and then bring your content all together. And in this video we're gonna be focusing on bringing all of your learnings and all of your actions together. Because look, there's no point in knowing this without utilizing it. And the time taken to utilize each of the steps within this is gonna last so much longer than if you just rush through us. Remember you have a beautiful tool would Ai, no matter which one you use a using barred ChatGPT Claude, whichever it actually is, you have a beautiful tool. And now you have a tool set, a set of skills that you're gonna be able to use that tool in a better way. Okay, So in this video we're going to bring it altogether. So let's get into this because it's important. Now we bring it altogether. So we bring the who, how, and why together. Okay? You need to know this. This is the context of your content. You already know all of the different steps associated with it. No spamming, know Duplicate Content, all that, No Robin stuff, whatever. Now you need to understand the context element. Okay? So if we were thinking about in the context of who were actually targeting, let's say that we're writing an article that's for young adults who are interested in starting their own business potentially deaths your target market. Okay, So why are we actually creating this? You got to think about it. So you'd say to ChatGPT, look the Purpose, why, Why is this being created? The purpose is of the article is to provide a beginner's guide to entrepreneurship. And it should inspire and provide practical advice to our readers. Okay, great. So we've got that done. We've got our h2 and we've got our white. And now how about how, how should it be created? Well, because it's something exciting for young adults getting into business, starting in entrepreneurship. We want to make the tone encouraging. We wanna make it informative, and it should be structured almost in a step-by-step format. Okay, so you wouldn't say almost, you should say it should be structured in a step-by-step format. And you're going to want to give it an idea of sections that you might like to include. So maybe sections like please include key sections like identifying a business idea, creating a business plan, sourcing, funding, marketing your business, okay, So all those three things to who, the why and how that's given great context to ChatGPT. So you might even put it like this, okay, hi ChatGPT. I want you to create me a content outline for the content title. And then you're going to put in starting your own business as a young adult, something along those lines. And then you're going to put who is a four. And then you're gonna go, this is, this article is intended for young adults who are interested in starting their own business. Why is it being creative? So to provide a beginner's guide to entrepreneurship, it showed Inspire. I'm provide practical advice for our readers on how should it be created? Well, it should be encouraging and informative. It should be structured in a step-by-step format. Please include key sections like identifying a business idea, creating a business plan, sourcing, funding, and marketing your business. Boom, there you go. How much content, how much context do you think that is? How much does ChatGPT already know about you? Now if you want to add even more in there, you can add in what you've done with your demographic research. Here is our target audience. Okay? This is what we already know about our target audience. Please create the content with this in mind. Then it's going to create a piece of content that is so tailored towards you that while you do have to edit it, you're going to be smiling at the understanding of it because it's going to speak directly to your customers. That is what, that is one of understanding how to utilize ChatGPT on generative AI in a correct way for Google is going to give you the ability to create great content that Google actually loves. And doesn't D index or not index very well. 22. Review Revise Your AI Content: Okay, So in the last video, what you actually did was you brought everything together. Now, that's super important. You spend time to actually get to that part. Now, in this video, we're just going to talk about reviewing and revising because you don't just put all the content there. I've spent all that time doing it without actually going over it. I'm looking at what it is that you've actually created. Okay, so it's an important step. I used to work in publishing. And this reviewing and revising step can really spot some issues that you might have overlooked. Okay, So this is a good one again, Let's get into it. Now. This is a point not spoken about by lots of people. And this is very, very important. What do you need to be doing is you need to have a calendar setup to review your content, especially if you're releasing a lot of content. Because here's what we all know. Old news does get old, but here's what you might not know. Old news can be updated to be new news. Okay? So if you have pieces of content that are related to old news, you can go in and update that Content with the new information about that news. And you can put something like updated on the 4th of February 2024. And what this is basically going to do is you will put a backup onto social media. You're just basically added new content. You've just like you basically taken a piece of old content that you've created and you've given it a new lease of life. And again, you can put it into ChatGPT. You could say, Hey, can you check this and see if there's any new information associated with this, okay, and what ChatGPT, using some plug-in like web pilots, you can basically just get it to say, alright, well, this has happened in the market. This has happened in the market. This has happened in the market at all. You basically say is, okay, that's wonderful. Can you update this piece of content related to it? I'm makes sure that you put an updated date in there as well. Okay. What is going to do is it's going to update that content for you. And then you're going to update it on your website and you're going to resubmit it back into Google, you would resubmit it back into Google. You do not change the URL structure at all, okay? Do not change the URL structure. If you have any issues with SEO. And in terms of growing your content, utilizing SEO, the structural elements of it. Well then you can check out one of my other trainings on SEO as well. But don't update the URL because that's where your piece of content has founded virtual real estate. So do not change that. If you do happen to change, it always makes sure that you put a thing called a redirection in there, but utilized ChatGPT to review and revise your content and always make sure that you're putting your update data in there. Check every six months guys. Okay, so what I would recommend that you actually do is just have a big old sheet with all of your content in there. And you have your links to your content and then you just go added on are posted on this. And then you have update one and have a six-month window update to maybe have a three-month window, whatever it actually is. Okay. But then what you're doing is you're adhering to Google's content freshness algorithm, which means that Google loves fresh content. They love new content. You're giving it that by updating your content as well. That doesn't mean that you shouldn't be adding new content. It just means that you need to utilize, be smart enough to utilize your older content in a clever way that gets you better ranking positions. Okay, So review and revise 23. Homework: Your AI Content Creation Project: So welcome to the training or welcome to the end of the training. If you've already completed all of the lessons in this, what you're gonna do is you're gonna do your homework. You've already gone through all of the steps, you've brought it all together, you've reviewed and revised. I hope you have. You've got an exercise coming up over the next couple of seconds, which is going to show you all of the steps that you need to do to actually send me your updated content or send me the content that you've actually created. Just follow along, make sure you have it all in there. And what I gotta do is I'm going to look at your content. I'm going to say, Okay, look whether that's good weather all up. You could make some improvements on that there. But look, do it. It's the action that you take now that's going to hold the test of time and actually make you better and rank in the search engines with Ai Content. So let's get into this lesson. Not less than Holbrooke. The exercise that we're going to be looking at throughout this training. What I want you to keep in mind as this. So we're gonna be Drafting a Blog Post for your small business utilizing ChatGPT or the generative AI that you actually use. Preferably ChatGPT forgoes, okay, it's much better. It's only $20 a month. Get into that. But before we actually go and drafted, there are certain things that we need to take onboard. Now we've gone through, or we will go through a stack of lessons associated with what is correct for Google in this time of AI. So we already know about E-E-A-T. We should know a biodata who, how and why framework. Now if you haven't gone through yet, you will see all of these factors. Okay? So during this, we're going to look at identifying your target audience, you know, deciding on your content creation process and clarifying your purpose as well. These are all things that you need to understand that you need to do to get the out of ChatGPT. Because what it does is it provides context. And context is king when it comes to great creating great content for your business utilizing ChatGPT. So once we've got those elements down, we're going to use ChatGPT to write your blog post with these factors in mind. Now there's a lot of things that I discussed during the training with Duplicate Content, with spammy content. So you've gotta be very aware of this, okay? Once you go through your content, you're always going to want to edit it. Editing is like is the key here. Okay? You are an editor when it comes to ChatGPT now, alright, so you basically utilize ChatGPT as your best friend and your ability or what are your business compatriot? Okay. I come from a publishing background and I've worked as an editor in chief and you need to basically edit everything. It doesn't matter if it's coming from a human or robot. That is because sometimes things just don't sound well, or sometimes things might kind of like stretch the truth in a different way. And you've gotta be able to spot those things. So it's super, super important. Now there are certain things that we can use, some tools that we can actually use to catch these things for us as well. But human editing is key here, guys, I love it. I think, I think everybody should learn how to edit properly. So after you're done, I want you to ask yourself, is your content original? Is there some unique perspective on your own ideas in there are your own imagination. How about your perspective? I've you're given something in there. Have you gotten ChatGPT do create it in a certain way that feels like it's written by you. Is it high-quality and helpful? Does it cater to my audience's needs and interests? And use these questions to actually refine your post. If it passes these tests, will then submit it. Okay. I'm looking forward to say, okay, Kiran