Transcripts
1. Introduction to the course in ChatGPT for Search Engine Optimization (SEO): Hello everyone. This is a course about jet GPT, especially if you
want to improve your search
optimization rankings. Because as you probably
already know, Jesse petite can generate content for you and content marketing is
very important to get your reps at high up
the rankings in Google. But you want to do it in
the right way because just generic contexts
that is just MAY to trick Google to manipulate the search rankings is not
appreciated by Google. Devil detected they will
probably penalize you for it. So in this course,
I'm going to show you a few techniques that will help you to improve your search
optimization efforts. This jet GPT, but in an
ethical way, in the right way. So Google doesn't
penalize you for it, but so does Google
actually appreciate it and hopefully get you
higher up in the rankings? I'll show you a few things about content marketing and also
a few technical things. Even though you may not have
a technical background, you can still apply them to you. Now I'm Victor David. I
have over ten years of experience in marketing
or client side. On this side, I'm also public
speaker and discourse. I'm gonna show you exactly
how I use jet CPT for SEO optimization and you can benefit from two
for your website. I hope you please sign
up and get started.
2. Skillshare project for course ChatGPT for SEO: Now as part of this
course and GPT for SEO, I would like you to
do a project with me. Seo optimization is quite technical for some
or it could be quite intense for
others because it is a lot of writing
content marketing. I'm going to show you how
to make it more easier, how to get to count that fast in an ethical way
and authentic way. Hagan at backlinks from it. Also a few technical things like FAQ schema code that's
going to help you in generating like those
featured snippets and Google that really gets a lot of
traffic to your website. So as part of the
project, you can either choose to upload an article. Does SEO optimized, or show some of the code you
have generated that this jet GPT and
it will definitely improve your search rankings. I'm so excited that you've
part of the scores. I'm going to show you
all of the kidney, etc. Now about GPT for SEO
and let's get started.
3. Important: the Google Guidelines on use of Artificial Intelligence in SEO: Now in this class I would
like to touch base on a few important things
in regards to Google. Because you're probably
thinking on now with jet GPT, I can just create
endless content. There's so many keywords. I'm kinda go sky high in the Google rankings
wherever it is a catch. Because just using automation
to great content to get higher up in
the rankings is not really hard work straight away. Let's have a look
at a Google blog, what it says about AI
generated content. We see here to Google
block specifically reads using automation,
including AI, to generate content with
the primary purpose of manipulating ranking
in search results, a violation of our
spam policies. So that means if you just create a blog with many keywords, just because you're
gonna get higher in the ranking and have
something to sell. Google is not going
to appreciate that. It's going to even
penalize you for that. I have another look at the blog. Appropriate use of AI or automation is not
against our guidelines. This means that it is
not used to generate content primarily to
manipulate search rankings. So if you create AI
generated content, but it is still useful, interesting to your readers. So providing something new
then yes, it is allowed. So don't be worried about using jet GPT for
content creation, however, make it in such a way that it's really
engaging in new. Because if you look for
it on the same blog, we can read this. And this is the kicker. Ai has the ability to power new levels of
expression and creativity and to serve as a
critical tool to help people create great
content for the web. That is exactly what we're
doing in this course. We want to go from just average content or
content just generated as a filler up to a much higher level so that your content was really amazing. That as another part of Google services I would
like you to know about, that is called EPEAT. And what does this
acronym stand for? It stands for experience, expertise, assertiveness,
and trustworthiness. Now what does Google
mean with that? It means that Google values to contain not only on how
many keyboards it has, but also if the piece
of text that you create is based on
first-hand experience or something that you're
really relate to. It's something that you
have expertise about over, you know, a lot about
sort of assertiveness. That doesn't mean
that you need to be the boss or a newspaper, but at least you have some kind of authority in your field. And it's going to
also be assessed by back links from other
sites that have authority. They deem your side great
or your blog great, then it will rank higher than if nobody really
cares about your block. Back linking is something we'll touch base on
later in this course. But those are three
very important things. And together they form
a trustworthiness. Because if you are really an
expert in your field that is based on your experiences
that you will know about. You have a bit of an
authority in the field. And again, it doesn't
mean you need to be a big celebrity or something, but at least people
appreciate your blog. And then people start
to trust you and Google starts at
rest you wherever. If you have a website based
on just generate its facts that is not really from you and doesn't really resonate
with the audience, then yes, you may try to
express a lot of experience, expertise, authority, roughness, but it's not
really trustworthy. And then all the other
ones are falling apart. So what are we going to
try to do in this class? And of course, in the
rest of the course is using automation
in such a way that is really generating creativity and new content that is
interesting to read. And also the aligns with
your personal voice, with your expertise,
your experience, with your authentic self. So if people really
connect with you and that will build on
the trustworthiness. This is very important
and we'll come back multiple times
in this course. Just keep this one in mind.
4. Introduction to ChatGPT for SEO: Get started with ChatGPT. You need to create an
account on OpenAI, and this is the website
way you do that. You can just sign up
email address and a password and you're going
to exit straightaway. It is free at this stage is also a premium version
that you could use. But for this course,
I'll show you how to use it in a free version
just to make it easy. I would like to show
you a few ways how to use this software
here on the platform. And to make it easy, I'm just going to switch off my camera for a second and show you
a few of the features. So when you login to ChatGPT, this is what you will see. It is quite an empty canvas. I can just start typing with any questions that you may have. For example, then you
Meet blog post on, let's say, healthy living. And we're probably
start generating a great post for me,
unhealthy living, very structured
introduction with all kinds of tips and ideas on healthy living you could use for personal blog or maybe if you have in nutrition brand,
those kind of things. It does quite a bit of
content, as you can see, it has like opening
middle, end, conclusion, and it will save your
blocks here on the left. You can upgrade to a plus. But for the purpose
of this course, you do not need to do that. Free plan will be enough for averaging has the
need for this course. I'm, you can also
choose to go into the dark mode if you'd like it more than it will look
like this on a mine. It just as good for every new compensation
you start and it will start a new that be on the left. You can always click new Chat
if you have one idea about healthy living and maybe
another about astrophysics. You can ask a degenerate
code that for you, but you can also
ask it to teach you something or explain
something to you. I need to know the ChatGPT
is not connected or the Internet so that it's
only knowledge up to 2021. And it cannot guarantee
that all the acid gives to you are accurate or
correct or appropriate. So always use common
sense human knowledge and only write about things that you actually
have some knowledge about if you just write
blogs on a topic? Yep, absolutely no clue
about you actually do need some subject matter
experts to get it right. Now, here we have our path to healthy living and
I'm just going to switch back to my
normal light mode. As you can see, it is
a pretty good blog, but it does write a few things
that are fairly generic, like Goldenfeld, mental
and emotional well-being, post healthy relationship
practice, self-care. It is right, but it
is a bit generic, maybe a bit bland, maybe things
that people already know. So if you're looking to get better into the Search rankings, you may not score very highly with this because to
contradict, degenerate, it is not that
special compared to all the other candidates already out there
on the Internet. So what you're
probably better off is to focus on one part of healthy living that
your audience good resonate with so that you
have more smaller corner. But, uh, you know, more about, let's say if we say cultivated mental health
and emotional well-being, I could say, can you write me? Can you write me Then, topics related to
mental well-being. So now it gives me ten topics
about mental well-being. And what I could do for my SEO optimization is to
pick the ones that are relevant that my audience
appreciates that is not as competitive as other keywords within
the Search rankings. You can use some SEO
comparison tools for that. And I'm out of these topics, I could probably pick one
that I think is really good. For example, I'm going to say
to Rolf, physical exercise. So I'm just going
to pick this topic. I'm gonna copy that
and I'm going to say, can you write them? Can you read me an outline
on the topic of this? I'm at first only
asking for an outline. And once I got an outline right, then I'm going to ask ChatGPT to go through all these topics
that they just gave me all these outline items
and ask it to fill it up instead of
writing it all at once because they have
a very generic post. In this way, you
have more control of where the machine
is going to. So I'm just going
to review this. I could I think it's
probably a bit long, so I'm just going to
take a few things out. I may chocolate JC few things. And then I can fill up the little pieces so
I can just work with a separate word document
to save deposit alike. And I'm just going to
go through it saying, Okay, this is way too much, but I want a fairly substantial
post, maybe 2000 words. So I'm just gonna say, okay, we're going
to start with this. I'm going to copy that and say, now I'm asking you to
write to introduction. And as you can see here, it will start writing the introduction for me
in a moment. There we go. I think that's pretty good. And then I'm going to copy
paste what is generated here. Then I'm gonna go to a Word
document or text editor, or directly into
my WordPress blog or whichever CMS
system you may use. Then I'm going to change
the buck the next bit, like for example, this bit
I liked it to write about. So I'm going to say, can you expand on this? And now it will expand
on that part of it. So in this way, I have more control or where the ChatGPT is going
with my directions. If just of just saying,
ride me a blog on topic X, I'm just asking you to
generate the topics and based on topics and then jotting to generate
the content for me, I'll save that
externally in dead way. I know that I have more
control on what's about. Now, late in the
course, we'll look more into keywords later, Semantic Indexing,
few other things, but I will just wanted to
let you know what it is. A very good approach
for working with ChatGPT when you take control
where it's going to go. But also used to
machine as a source of inspiration for the topics you
would like to write about. To have a look
around on just Gpt. That'd be a few things
just for the front of it. If there's something that
you feel like, okay, this is not really
right for me as you can always delete it
and then it's gone. You can just always start
over Redis things here. There are few limitations, but it can actually write
on almost everything. So half a bit of Fun With, play around with it and dairy, go to the next class
5. Optimising your title and headings with relevant keywords: Okay, so now we have an initial
version of this article. It's already quite good and I taught you how to whisk up and re-frame it just as often until you're
really happy with it. Now the next thing we wanna
do is to add a good title it. So I'm just going
to ask it again. And there we go. It just starts generating
that for me it straight away. Now have a look here. What does it do for me? Busy beef and out,
That's pretty cool. I like it. Yeah. That's not bad. Let's say. Okay, that
looks pretty good. I like most of them, unlike the second one best. So I'm just going
to ask you, right, to know enough to know you
can do more than that. Then for Asians on two. And there we go. Just in the same way how
they sculpted the content. And now it's going to sculpt
the article title just to ensure that it
has the right thing and the right tone of voice
for my target audience. This looks pretty good.
This is pretty good. And you can keep on
doing this again and again until you
got it right now. But you can also do is to say, okay, I want to include
a few keywords. Then we get to keyword targeting in a moment later
in this course. But let's say these lines
then more with the, I wanted to write den, more, but I want to have these
keywords into my title. There we go. It knows exactly
what it's doing. It knows what keywords are. And there we go. It has it
all into all the titles. Just pick one that you think
is right for your audience. And at least she got the
keyword into your title. Now the next thing you
could do is say, okay, f, the keywords right into theta, but I also wanted
into subheadings. So now I'm going to
say, Can you read, let's say, add three things. So that's quite specific
on how I want it to be. I wanted to rewrite the same article that
already sculpted before. It is using the keywords
that I want to use. Of course, it helps
me for Google. And I don't want to
overdo it, eat it. Like if you just use keywords over and over again to
Google's going to say, I just tried to trick
the algorithm there and you're gonna get penalized
instead of rewarded. But now used in a healthy way, I can use the keywords in the article and also
in the subheadings, but not too much. I'm not overdoing it here.
This is already pretty good. But now I'm just going to change one more thing in that is I want to have two subheadings
and the bold text into one. Can you avoid? Now can you? And thanks to one. There we go. And now it does have
that as well for me. So now it looks like I'm getting a pretty good article with all the subheadings
in the right way. Like here does use
example using two. That was a little bit weird, but now I'm just
teaching you a teaching. I'm teaching you, but
I'm also teaching the AI machine and how to
do it in the right way. And the other thing that's
really good is not it remembers how I wanted
to write for me. So the next time I'm doing this, it already knows my style. It knows I wanted to
conduct to be done. And look, this class is
only a few minutes long, but that already, that
time has already saved. Next time, you use just CPD for generating that you're
using the bat and boom, they're chosen keywords as well. By the way, we'll get
back into that later in the course when we look into SEO optimization and
some tools for that. So it's good to keep
track of that of the keywords that you're using. But for now I think we
have a pretty good article that you could use for your blog
6. Use Latent Semantic Indexing with ChatGPT: Now in this class I
would like to show you a few more things
about keywords. As we already have noticed, it is very essential to write for the right keywords that
you can rank in Google. But you also want to do too
much like if you block is about healthy living and every second line has the
word healthy living in it. Then it was going to say,
you're just trying to trick me. Use trying to ride his blog
so that you get high up in the search rankings that will actually have the
opposite effect. Google will penalize
you for it because it knows it's trying
to gain the machine and unfortunately it don't try
to be smarter than Google. Their algorithms are so
good and so advanced. Don't think that you can
do just some kind of trickery to get higher up
in the search rankings. However, there are
a few ways to get around that problem and
still rank highly on the keywords that you
want by not only writing about the keywords that you
have or if you want to rank, but also about the
keywords that are actually listen to
it or keywords that are related to it as people also search for
like for example, we have our imaginary
healthy living blog. And I'm going to ask you to
write about topics that are related and it is called
Latent Semantic Indexing, LSI. Now you don't need to remember
Latent Semantic Indexing, just LSI will do. Now we get into the software and I'm just going
to ask it again. You find out as words
on boom, there it goes. Sure has ls and it knows
what as I stands for. And here it lists up
a whole lot of words that are related to my blog now, but you can do next when you start creating and
crafting your blog, is going to ask, can you use
these keywords into my blog? Now this is again quite generic, but as we have seen in
the previous class, you can be quite specific
on the top of safety, want it within those topics. You want to create
LSI's on that. So it's more, it's a
rich experience within a narrower field that
you write about. So for example,
I'm going to ask, can you write unless I, for example, healthy living? And because earlier we looked into healthy
living in our doors. Now so I want to
expand that blog with more relevant keywords
that people also look for when around about my
how to get in the outdoors, how to get healthy
living when I have a busy life and hairy goal, they're more LSI
with that as well. So now I'm going to
ask the machine, can you write log on topics, living and doors with all these? Well, and now it's going
to do that exactly for me. So now I'm not only gravity will be able to look
for keywords that are healthy living because
I'm not actually sure how many people
died within exactly. But if you blog is
about healthy living, then you can find a
related keywords that people look for and that are out there that's kind
of related to it. Googles or indexes that. And then it starts
right at based on that. Now of course now I need
to do the same process. The third is showing you
on content sculpting. So that becomes more
authentic and more something that's really
Good my readers appreciate, but this is LSI keywords. Keep it in mind when you
generate your next block.
7. Rank High on Low-Competition Keywords: Now so far we have looked
into topic generation and keywords that you're interested in and that your readers
are interested in. I've also looked into
actress and keywords that are relevant
to your main topic. But if people also look for, now, you probably
also wondering, do people actually look forward to things
so they're right about that I actually will appear in Google search results. Now, that is the thing
about key word planning. There are many different
ways in how you can find out what is
trending and how you can write for relevant topics that people actually search for. Like I'm going to show
you a few ones here. I'm here, for example,
this is SEMrush. You can just type in demand
keyword that you have. And we'll show you all the other irrelevant
keywords that could be relevant
for your audience. Will also show you what is the volume of the keywords
that you typed in. For example, here to
have custom T-shirts. And you want to see, okay, what is the volume and how
difficult is it to rank on it? Now you can polish
really quickly. Imagine if you have a very competitive field like here it is
Consumer apparel. It is very difficult to
rank and because there are many businesses that want
to be in that space. Whereas if you have
more of a niche field like healthy living
and then even further specified on how to relate to mental health or how to
relate to regular exercise, or if it's more of
a business blog, if you have log that's about sales while there are many organizations
had right about it. But if your sales
block is specifically about a certain industry
than it already gets much easier to rank and because they are less
people that write about it and it's called underutilized keywords. You can use this tool. I mean, this is
not the only one. There is also the age
ref, keyword regenerate, or you can go to
Mars, by the way, are not affiliated with
any of these sites. I do not take
commission from them. I wanted to provide you
with objective advice. But what I want you
to do is to look for keywords online or even
on Google Insights to see what is happening
in the real-world and see what people look
for and see if you can write to those topics. Now another thing
that I want you to know about is that of course, some topics are really difficult to compete with because
there's so many organizations, but it means there's
also a longer tail of keywords that not that many people write about
now and then in the past, it used to be very
difficult to, uh, utilized and because it
wasn't really worth it, like getting a content
writer, getting a website up. It was a lot of cost
involved to get up to speed. But now if a jet GPT, you can actually cater
for those audiences. I mean, yes, it is low volume so you don't get tons of traffic, but it's much easier to get
it into the top position of Google because not many
people wrote about it so far. And now with this tool jet GPT, you can actually write
a lot of content, of course in the right way. Do not do it in a spammy way, do it in a really authentic
tone of voice way. But if you look for
those keywords, it's much easier to rank higher. And you could even start at
a sub theme on your site on more low ranking keywords get really good conduct,
good traffic on that. And in that way, also
bump up probably your main topic for
your site as well.
8. Create Featured Snippets: Now we get into a very
exciting part of jet GPT, those we can really help your website rank
much, much better. This feature is called
featured snippets. And I'm just going to look into, but it is like, for example, if you're asked a
question into Google, for example, why
is the sky blue? Well, you will get the
answer immediately. You don't even need to go to the website where it's actually written why
the sky is blue, because we've already
fetches it for you. And then of course, people could also ask, why is the sky blue? Short answer, why does
this guy have to be blue? What is the real color
of the sky, etc. etc. Now, these are called
features, snippets. And what you of course
want is that the answer to a question from your website
also appears in Google. How we're going to do that? I'll show you how. First of all, we need
to note that most of these questions on feature
snippets or based on who, what, why, when, where, and how. So think of all the questions
that could relate to your topic that start with those kind of
immediate questions. Like if it's a very
complicated question is probably harder to rank
and featured snippets. But if you start with
those starting phrases, then they have much better chance at
Google will pick it up. So now I'm gonna go into jet
GPT and I'm going to ask, can you write feed snippets
starting with who, what, where, when, why, how on
my healthy living block. Now, let's see what it says. Sure. Welcome benefit,
all these things. And it also gives you straight away the answer
that he could give. Now, it starts already well-off with the different starting prompts like who, what, where. It only gives me
two at the moment. I mean, that's not bad. But you could essentially
expand on these forevermore, like anything that is
relevant to your blog. And it's very topic. You could ask multiple
questions that start with why, how, what, and why
is it important? Now one note of caution, of course, as you already know, a Google appreciates
relevant content that people want to read about, but does not want stuff that is just generated for
a search rankings. And of course we want to get
high in the search rankings. So what we wanna do is really check that
all the assets that the software gave me here are really relevant to my readers. And also do Google like if it looks a little bit
spammy a little bit to auto-generate it or just not relevant, just
kicked them out. But you don't need
to copy it all in. So you need to reduce
your human brain again to select which ones are relevant and also immense on that you feel could be written
in a more eloquent way. And of course, you
can also utilize all the prompt engineering
that we covered earlier. Like if you wanted
to be written in a more scientific way or just
more in a more casual way. You can definitely do that
before you have done that now, let's say I have already
made all the changes. You could do it in a separate
word document and then paste it back into jet CPT. The next thing I'm going to ask jet GPT is to write a
featured snippet into an FAQ schema coat
because that is the code at Google
appreciates so that it can create a featured snippets. So here's an example
I just asked it, boom, and there it
goes, it writes, it goes straight for me to have all this
beautiful code here that I have no knowledge about because I'm not a web
developer myself. And it also explains
to me why it took place it and how it exactly works here in the
bottom part of it. Now, if you want
to know more about web development and where
to put these kind of codes. You can also ask Jesse Beatty how to do that
and we'll help you as well. It's a bit of a guide as well. So we copy the code. We go into the
rich results desk. There's just a tool from
Google you can use for free. Here's the URL search.google.com slash test slash
rich dash results. And it says Does your
pasteboard which results. But of course we want
that because we want Google to show our page. So I'm just going to paste
this code in here is exactly what I just
got from jet CBT. And now I'm just going
to test the code. And it will just test
for me if it indeed has to reach its features
that I thought it would have. Now it takes about 2 min for the website and check if it
has any derived snippet code. And now boom, we have it. It does detect what
I wanted to ride. Isn't that beautiful? Isn't that great? So the main key takeaway
here is fine to write snippets for your site that are relevant to your topic, created with the relevant
questions that are named. Select which one are
actually useful. I mean, you don't want to spread spam on the
Internet of all, a decrease your search rankings. You want to really be ranking high with very good content. I want you to determine that, then go into the coding mode, asked to write FAQ schema code for you and then test it
if it is indeed right. And then there are numerous
tools that you can use to add it to your workers website or different kind of
website dq behalf
9. Create Backlinks to your Website: Now in this class
I want to delve a little bit deeper into
backlinks because so far we have really
focused a lot about how to make your content grade on your website or on your blog. But of course, what
really helps in Google search rankings if
other websites link to your website and it's much
harder to achieve because you need to have the favor of the website owner that
has that other blog. Whilst it is relatively easy or efficient to create
relevant content on your website that
you can learn and really generate with the way that I've taught
you in this course. It is much harder to get
favor and authority from someone else that has
another website that is willing to link
to your website. And of course, Google
will track all of this. It will track how
many websites points, your websites, your website points through to someone else. And in that way it
determines what the authority is off your side. I mean, there are many
more things to it, but having many backlinks
is a good thing in general, there are only two caveats here. One is that what does not really work if I
have a website and your friend is website
and I'll link to my friend and my friend
links back to me. And they're like, Oh, I have
a great link building here, but Google finds that by now. So if it just like back-and-forth
between dual websites and that just older is it's not really going to help that much. I mean, if there's a few cross-references,
that's all fine. But if that's your sole
strategy itself kind of work. The second thing is that you
should really watch out for is link wheels and link farms, which is basically a
website that's only built to just get links. And that is actually
a very bad technique. Google knows about it. Google knows you're
trying to just drink the search engine to rank you and it'll
penalize you for it. So do not do that. So what should you do to get
good relevant backlinks? Well, first of all, look into the things that people
already reading. What are the relevant blogs
in your field or industry? Now here I'm going into Google. I have just searched top hundred
healthy living blogs and lifestyle format because that is the imaginary blog I'm trying to optimize with Jesse Beatty. Now, why did they write top
hundreds and not top ten? Well, unfortunately, the top ten is already so high
up in the rankings. And if you just started
out with your website or if you're already
working with a little bit, but it's not yet high ranking, dead highly getting to the favor from the top
website in your fields. I mean, if you get
there, It's amazing, but it's probably
gonna be a little bit hard to get their
faith or because they are tons of people that want to get it back
link from that website. So you'll want to go for the mid section on even
the lowest section. Because what you're going
to ask you said like, Hey, I have my blog, you have a blog. Our themes are related. Do you mind if I
write a blog for you that is going to be
interesting to your readers. And of course, you're
not going to just generate it in jet
GTP straight up. You're going to use all
the techniques that I've taught you like the
topic generation, the generation, the
content, sculpting, writing it the right way for the audience that
you have in mind. So now I'm here looking into
Google and I'm asking for the 100 best healthy
lifestyle blogs and websites. And I'm just going to go
through them one by one by one and see which ones are
relevant to my audience. And which ones are maybe
not the number one, but also not the
very bottom or to the mid range because we want this website
owners to think, Okay, Hey, that's really great. Thank you so much for daddy. I'm happy to place your
blog because let's face it, many website owners are
always needing new content. You have GTP, but as you know, it takes a bit of time to
get to content, right? And they're very appreciative if someone else goes to them. So like, Hey, I have
this great blog I interested in placing
into your website. I'm not asking for
any money for it. All I want is just a
backlink back to my website. And that's a bit of a
manual process because you need to reach out to all
these reps at owners. It could take weeks for
them to respond to, may have many inquiries and you will get here no, many times. Unfortunately, however many
people do appreciate it. And I mean, if you don't ask, you don't get just
get out there. Look at which websites are
relevant to your industry. And asked the owners if they're interested in
a blog from you offer, you can just find it on
the bottom of the page and see like the contact fields
and just maybe start with then or maybe
100 websites that are relevant to your industry and keeps track of it
in an Excel sheet. Maybe send them a reminder
every now and then. Do not span them, but just reach out in a
very friendly way. Now another way that you could check this restless or relevant, it just got into
back link analytics. Like you could type in a
domain that you deem very good in your fields and see which website is
linked to that domain. And look if another website links to your
competitors domain. Well, maybe they're
also interested in linking to your domain. Also, while asking for a backlink with a
relevant article, there are many tools
and how you can check the back lengths
of sides at you, the very relevant to your field. They are SEMrush to
here, this H ref. So here's Neil Patel. They have all similar tool
where you can check, okay, What other website's rank
Holly into my domain. So what I encourage
you to do to check out the right websites that are relevant to your industry. The abdomen to backlink
checker and see which link to that website and
then reach out to dose. That's one way. The other
way is just Google, which are the relevant websites in my fields and
reach out or does website owners see if they're open to guest blog
and happy blogging, of course, is quality content that is really written
to the audience. It's purposeful
10. Optimize your Content: Okay, so now we have created a blog post that I personally
like. It is varied. It has a few options
there for my readers and things that I think are more relevant than just
generic content. Now the next time
I'm going to do, I'm going to put it into my
blog post here on my website. I added the title
that I selected out of the GPT has generated for me. And I see that automatically WordPress will give me like
a generic number title. That's not really
good as a slugs. I'm just going to add
some keywords here like so now net sales. Okay? Now to slug already looks a lot better than what it was before. And now I'm going to use a
plugin called Yoast SEO. You may have heard
of it. Again, I'm not affiliated with these guys. It's just a free plug-in that
I could really recommend. Because now it will
tell me where I could improve on my text here. Here I put in defocus key phrase goes like
the keywords that I'm using. It is a little bit
on the higher end. Like it's probably more blocks
are writing about that. So it's not really a
underutilized keyword, but it's also not like if
it was only like sales, it would be much
harder to rank on. So that's probably
mid-range roughly. Now, I will add the
Meta description. And again, I'm gonna go
to Jets ATP to do that. And I want to add
a different title, like I can keep this title. I mean, that's not bad, but
I could also say sample. So now I've changed
the SEO title. I could also ask
to TBD for that. Now I'm going to ask
it and you create. Now what does the M
meta-description do? It helps Google to
index your page. If you dump in a
lot of keywords, Google would probably
think I was just trying to trick me to get you high
up in the rankings. So if you just do a lot of
keywords that it's boring, it's gonna do Dead much,
but it definitely helps. And sometimes the
featured snippets are also based on Meta. So I think, okay,
this is pretty good. It uses all the words
and also the LSI said, I acid to include. I'm going back to my blog,
kinda included here. And again, jet GPT
does the work for me. Now I can see it
is still not 100%. And there's one really
interesting thing here. Like a few things
are easy to fix, like I need to add a link,
I need to add an image. We'll get to that
later in this course. I can add some internal links
that I want, I can fix. But there's one thing I
really wanted to show you, and that is how readable it is. Because if I look
here on the top, it shows me credibility and
it still has a bit of orange, so something is not
quite right there. Just checking, what does Joe's
think of my writing here? Separately distribution,
as I said, thanks. Oh, it did not include
that. Why is that? So I thought I did
or did not come out. Okay. Now what I'm going to do,
it's not a problem at all. I'm just going to copy
paste the text back into dTTP and ask it to
add the subheadings. Isn't it easier, otherwise
had to do it myself. And now I have this bot for me. Well, there does it for me. Yeah. You can insert the insert them. There we go. Reduction. Yeah.
There's makes more sense. So first it tells me which
subheadings it's going to use. And now it's actually rewriting the article for
me based on that. Now of course I want
to really check that it's still the article
that they're like. And if there's not
something slipped in debt is not really good. So what I'm now going
to ask to do is to rewrite the same article, but in a way that it uses
the H1 and H2 tags or H3. So as basically rewriting it in HTML code and why
I'm doing that, because it makes your
website Smart readable. Because not only the human wants to have a period of view, Google would like to
index it in a better way. And so the H1, H2
tags and all that, it just does it all for you and it makes
it more readable. So it is the same article
but just in HTML. And when I go to WordPress
it back and asked to look into putting
it in that way. Here we go. And that's the visual
version and here's the text version. Okay. So what are they now is use all these make up for WordPress. I put it back into the text editor and see
what we have here at irritability as improve.
Isn't that great? Now, a few other things
I'd like you to pay attention to hear the
good results already. Passive voice use a sentence super distribution,
paragraph length. But I can also give
you feedback like your lines are too
long or too short, or you need to change
your tone of voice. So this tool is really good
to make it more readable, both for the human eye and for Google for the SEO
side of things, I still see the
orange head here. I'm going to fix
that in a moment. It's not gonna be that hard. I'm just going to
look at all the tips that have gifts here too for me. But most of it is
just adding an image, adding links, and
adding the key phrase. Now again, with the key phrase, I don't wanna get
too crazy on it because Google's or
penalize model that. So don't get too fixated on it. But it definitely will
help if add a bit more of the key phrase into
this little bit. And again, I can use jet GPD
for that. It's that easy
11. Content Creation with ChatGPT: So now we're going to
bring it all together. Let's say I have a blog post about personal networking and sales and how you
can do that better. First going to start with, can you come up few topics on Okay, and that machine is starting
to generate for me. I think these are fairly good, develop and maintaining
relationships with potential clients
through network. I think that's a topic I
would like to continue on. So I'm just going to copy this one in or actually
I'm just going to say, Can you expand on? I'm going to select the
net one. Let's see. There is a few topics here. Let me see. That makes sense. Myosin stopping generating
decimals, it does that. It just stopped generating and
then it needs to continue. Oh, there we go.
Well, I'm Philip. Yeah, that makes sense. I liked this post. Now I'm going to say, can you find analyses for can you find LSI is for sales and
personal networking. So I'm just adding
a few keywords that I would like to
block to be focusing on. I think I'm just using my human brain now to
see if this makes sense. Yeah, that makes sense. Yeah, that makes sense. Okay. There's nothing
I would like to skip, but if I wanted to
skip something, I could always say
leave one out. So just just for the sake of it, I'm just going to say again, you use all of
these key words to to log the one on. Sure. Okay. There we go. So I'm just asking
you to leave for now. I'm not saying it's bad,
but just as an example, I want to show that
as can leave one out. Because sometimes it gets it wrong and you need
to work with that. It's now setting
a good strategies for successful networking. It looks like a
pretty good article. It is already in giving me headlines that I
would like to use. I think that is pretty decent. I'm just seeing what
it's coming up with. Yeah. That makes a lot of sense. Conclusion. Okay, Fair enough. Now, when I look into
it, it looks good. It's still looks a bit,
a little bit generic. I'm saying, okay, can you
write it in two more? I'm just using these prompt
engineering to give it a bit more human touch to it, even though it's not a human, but then people get connected
with it much better than if it was very
generic or top-down. So, okay, this looks
not bad at all. And what I'm now gonna do, I think this is pretty decent. And now we're going
to get this out. Put it into words. Now I'm going to add a few of my personal
experiences with it. Now I added more
of the intro text. I can of course add a lot more. I'm just looking through it. I can add maybe it's changed. A few things may be
in short is a bit too conclusive or a bit a bit
of it is a good format, but has also been standard. So I'm going to
change that as well. And there we go. Of course I can add
lots more copper to it, but for now, I'm just
going to keep it as this. Now I'm going to ask Jeff GPT to ride maybe a
different can you and let's see what happens there just to make sure it's not to stand at that. That's my main thing. And just a few different
twists. Conclusion. Yeah, that's actually
pretty good. And it also makes
it a lot longer. I think this is better
than what I had before. So I'm just keeping I
don't like in conclusion, I just sounds too formal to
me, but that's personal, so I'm just going to get this
one out based at one end. And now it's already
like I'm sculpting the data SIF daughter
earlier in the course. Now there's one more thing I
want to do is I'm going to select everything copied out. What I asked you
to do is to create some headings for the post. And I'm just thinking, okay, Yeah, that
makes a lot of sense. Experiences. I think this is probably better my experience
and maybe add a bit more experienced where
it says More comes from me for Sales. Actually, there's
actually also a good one. Anyway, God, as the
headings and those are the yeah, That make sense. Okay. Now I'm going to ask it. Can you And now it's going to use
the ones that are just checked into the post
that we created. I think that's pretty,
pretty decent. This is pretty good, is again, starting to summarize it more. So I'm going to sculpt
it a little bit further. Can you write it more? Lowing way? Now it's really
what I'm asking and now I just kinda do that for me. Now. I can keep on sculpting and changing it as
often as I want. I think this is
really pretty decent. This is pretty good one. So now as a final piece, I'm going to ask it
for some top tips. A bit of punchy headlines are. But if bunch of tips that people appreciate reading, can you? Seven tips. Now it's going to write
for me some top tips. It is really easy
to read because in a web page you want to have
some long-form content, some bullet points, ideally
some imagery noted, it's kinda breaks up the betas. I'd like a wolf text. So when we're looking at
okay, that looks pretty good. The seven tips and
I'm going to ask it. You make them one-third. Mom, do it shorter because
otherwise it'll be too long. Let's just my ID because otherwise becomes
headings again. Okay. Okay, that looks pretty good. So I'm copying this to my posts. Maybe just not at the very
end, but just in-between. My top tips. Can see I misspelled a word
but it doesn't matter. I'm just having word for that. So what are nowadays is adding the top tips into the article. Now, it is just an
example so that they can have some
long-form content, some bullet points, contents and other forms as you can
generate with jet GDP. Okay, so I can go
back and forth a few times to sculpted
more into aversion. And I'd like to vary a little
bit with long-form content, with bullet points
or shorter form and different headings
that I would like to use and also use the
different LSI's. Now when I look at the very top, it says tips for successful
sales networking. I'm not bad, but also maybe
not the most original title. I'm just going to say, Okay, can you maybe can
you create new? And now it starts to generate new varieties for me on
this blog post title. Let me have a look. This looks already much better
than we had originally. I think it's pretty decent. So I'm probably
gonna do this one. But just before I use it, I'm just going to say, Can you write More? So just wanted to
check if I really got the very best one. So now jet GTP is trying
to do that for me and now I have another five that are also
actually pretty good. I could just keep on doing
that until jet GPT acids, right, in exactly the way
that I would like it to be. And what I'm going to
select like that one. Okay. That's the one I'm going
to use for my blog. Thank you.
12. Future of AI and thank you: Now you're probably wondering,
where does this all had to get GTP got released
in December 2022. This video course was
created in February 2023, and it was based on very
latest developments were in Google allowed
for a icon that is quite a massive change from how it was before when
it's prohibited that I probably will know what's gonna hit ahead
of us are first of all, Jesse pretty it's knowledge and September 2021 in
its current form. Now, I'm very sure
that eventually the developers of the
software will create an updated with can also have real-world events from a
much later date or maybe evoke advance so
much as it can breed website and it's
really up-to-date what's happening now
in the real-world. Now we're also seeing
that big tech giants like Google and Microsoft
are catching up on the same craze like
being already has a feature for AI
generated searches. And Google is trying to create
something very similar. So I would not be surprised
if in the future it was like a search function that is also a bit of a now
I function as well. So you can, instead of changing the way that
you search in Google, you will just have
a conversation with an AI bot that tells you exactly what kind of information
you are looking for. This is such an exciting
space now I haven't even touched on all the technical applications like a discourse, talked a little bit about how you can generate code
for your website, but that will expand and expand. If you look on the
website of OpenAI, you see a number of
other applications that you could utilize
for web development. It can create code for you
and so many different ways. Again, you need to be a
professional web developer to check if it's actually right, like it's not like
you can create a whole new website out of
nothing out from scratch, just with Deci pretty, that's unfortunately
not possible yet. You will always
need a human eye. And I hope that it's
also the future that as cumulus and not diminished, just typing something up. But as we really use
our knowledge and expertise to create valuable content that
is really great. It's great for the world's
great for your readers, great for social media
and grade for Google. I hope you enjoyed this course. Please watch this space. I keep on updating this course over time
as things develop a, please follow me
on social media. Here are some of my URLs
that you could utilize. It was really a pleasure
taken discourse with you and hope you enjoyed
it and thanks a lot
Victor David, Business coach and public speaker
