Short Form Content Masterclass: From 0 to Viral

1. 00 The Intro Video: Short form content is here to change the world, and those who understand it will lock the door to unlimited leverage and potential through the Internet. My name is ambers. I'm here to guide you through the transformative world of short form content. Today's most impactful media lasts just seconds, but its effects can be monumental. Do you know that 68% of consumers actually prefer videos that are under 1 minute or that short clips are shared 2.5 times more than longer ones. This is the power of short form content, and this is what we're going to be mastering together. This course isn't just about learning to make videos. It's about becoming a pivotal player in digital storytelling. We're going to dive deep into theories and techniques that make content stick. You learn the psychology behind what makes people click and share and how you can use this knowledge to craft, engage in memorable content that stands out in a crowded digital world. In the second segment of the scores, buzz, a season expert in post production will take you through the detailed editing techniques to set your content apart from the rest. Thus will show you how to refine your visuals and sound, turning good content into great content that resonates and remains relevant. This course is your stepping stone to not just participating in the digital content revolution, but leading it. So if you're going to unlock your full potential in the realm of short form content creation, click on the next video, and I invite you to dive in this journey together. 2. Welcome - The Class Project: So, ladies and gentlemen, I would like to congratulate you for enrolling in the scores, and I promise you that you're going to be unlocking a huge range of information that is going to help you unlock the fulest potential of your short form content creation. Right? Now, the class project of this course right here is going to be obviously you creating your first short form content clip. Right? So I want you to use the shooting principles that we're going to be discussing about in the next lessons. I want you to also use the editing principles that are of key importance that we're going to be talking about in the second segment of the scores to construct, suit, edit, and upload your first short form content clip. Once you create your first short form content clip, I want you to link it down in the class project description of the scores, and both me and Baz are going to be giving you feedback Again, this is just an amazing way to connect with me and baz personally instructors of this course. Again, I really encourage you to submit class projects. This is an amazing way to connect with us. I'm very happy to have you inside the course. I'm going to see you in the first lesson. 3. The Origin of Short Form Content: Okay. So, ladies gentlemen, welcome to the scores. I'm very excited to have you here. I thank you very much for enrolling, and I actually wanted to make this course for a prolonged period of time now as I was studying sort form content right now I was mastering sort form content for a big amount of time before I created this course right here. So in general, in the first lessons of the scores in the first two lessons of the scurse we're discussing about some general principles that you just need to understand regarding sort form content in order to master it layer down the line, obviously, with this course right here. Then in the second lesson of the course. So in the lesson right after the one that you're consuming right now, talking about the two types of short form content. And I help those two types have some common things we need to focus on and we need to understand, some terms, in general, some strategic approaches that will enable just your rapid growth in the short form content space. Again, I'm very excited to have you here, and I know that you're going to find big amounts of value in this scores right here. So again, thank you very much for enrolling, and let's dive into analyzing everything you need to know regarding short form content. Ladies Gentlemen, short form content, as we discussed, we're going to be talking about how it started, why you should produce short form content, the pros versus the cones of producing sort form content, and finally, the different types of short form content. That's going to be the introductory part of this course. And later down the line, we're going to be talking about gear, we're going to be talking about editing all of that stuff. You have a circular experience in a circular approach on what sort form content is and how to produce it. Let's start by analyzing how short form content started. Everything started with those early YouTube days, those early days of content creation. In these days, we're talking about 2005 to 2010. Now, During these days on YouTube, it's very interesting because we need to do a historic, if you will, historic approach, if we want to understand what the attention economy is and how we're going to be capitalizing on the attention economy with our short term content, right? So back in the day on YouTube and in general, on all of those content creation websites, pretty much YouTube, there was a low amount of channels, right? So not that many YouTubers back in 2010, I mean, compared to now, right? And there was also a very low competition for attention. So again, low channels, low competition for attention. This means that we had longer videos because again, The weren't that many videos to consume on YouTube. There was usually no editing or some very, very basic cuts on those videos, which make it even easier to produce videos. And again, those videos were homemade, and they were kind of wholesome, right? So the users generated these videos just with their camera. So they grabbed the camera, they showed a video. It could be 10 minutes, it could be 15 minutes. Like no scripts, no editing, no nothing, and the videos gained actually huge amounts of use and lots of attention because back in the day, again, no one was a YouTube. This whole thing that we're discussing now wasn't there. All right. So these people started to gain attention. And everyone knows that and of course, you're going to be taught that attention is very, very valuable nowadays. It's one of the most important things to know how to grab attention. Now, what happened later in 2005 to 2019 is that people understood the power of attention and people started to compete for it, right? So we had more channels. Everyone was starting a YouTube channel, probably, you know, I don't know your age, but people in high school, nowadays, and even earlier, they all had YouTube channels. It was the dream of everyone to be a YouTube and have a YouTube channel. So this increased the competition for attention because the consumers remained the same, the channels increased exponentially exponentially. Everyone had a channel. So there was a competition for the attention of the viewers, right? This meant that the videos had to become shorter because the viewers, you know, didn't have the patience to consume all of those big videos that were unedited. Videos became heavily edited, right? And the content itself became flashy and edgy because this was the only way to grab attention of viewers compared to this era, right where the videos were long, there was no editing. There were homemade, no edgy stuff, just normal videos. But then, you know, in 2015, 2019, everything just became louder, faster. The editing became crazier. And this, of course, increased the engagement, right? All of the name of increasing the engagement and just grabbing attention. It was more clear than ever that eyeballs and views directly translated to money, and money wasn't even the biggest price that you would get with gaining eyeballs and views to your content, to your work, was more clear than ever that views equal with power and money. Now, then, The gods of YouTube or if you will, the emperors of YouTube and social media, the people that control these algorithms realized this, and they were like, Okay, we need a way to capture more attention. Without having creators though increase their production quality and always compete with each other. Who's going to have the better videos? Who's going to have the crazier videos? Who's going to have the best editing. Again, we need to capture more attention without having creators to increase their production quality, so we convert more ills into more money. Because again, eyeballs meant money. Okay? So what did they do? They needed a way to democratize attention. They needed a way for everyone to be able to take a piece of the cake, which is attention. Because, again, if you had, if you needed to have ten editors and a crazy script and 50 million subscribers to gain views, then this isn't like democracy, right? So what happened? This is how short form content pretty much was born. This right here are, for example, two viral channels. In the one channel, we have put. Put Backend was the best tuber, the number one most subscribed tuber, right? And check this out for 1 million views in his videos. He needed an audience of 50 million people, right? He needed ten minute highly edited videos. He needed expensive cameras that literally cost thousands of dollars and expensive gears. He needed ten years of experience in the field of YouTube, right? So he was very experienced and he also needed one or two editors just to gain 1 million views per video. And on the other hand, we've got Chi demo, which literally with just an iPhone. I guess she might not even have an iPhone. Gained 1 million views, 1.6 million views, 1.4 million views, 1.7 million views and those are the exact same eyeballs in those two cases, that would translate into money. But check this out. These eyeballs were way cheaper to obtain rather than these eyeballs right here. So the return on investment was way higher in the case of Charlie Mel, which could create like ten videos, 100 videos per day with zero cost whereas Put by needed all of these things, right? So this is the second segment of this lesson, which is why you should produce sort form content. And I think it's more clear than ever why you should produce sort form content, right? Is the answer to this question are those three points right here. First of all, the ease of production, right. Second of all, the fact that you get an opportunity to get the chance to build a following, something that wasn't heard of back in the day, you needed to be a professional videographer or at least have huge experience in the field in order to build a following back in the day. And this is, ladies and gentlemen, your ticket to enter the attention economy, something that just wasn't possible back in the day. And I'm going to give you a very small example, right? When I was in high school, I was very experienced in videography. So I had cameras, I had microphones. I knew how to talk to a camera. I knew how to edit my videos. This was my ticket to become a content creator. Back in the day, I could become a content creator, and I was a content creator. But all of my friends were like, damn, you're so lucky because you have the cameras, you have the knowledge, you have the expertise, you have the video editing skills to become a concreator and I wish I also was a concreator B back in the day, wasn't it wasn't so accessible to enter the attention economy. So these people, all of these people just didn't do it and they lost on this huge opportunity. But nowadays, everyone can become a congregator. Everyone can create content, and especially with short form content, with just your phone, it's your free ticket to the detention economy, right? And what is really though? What is really attention in 2024? What is attention nowadays. Attention equals with influence. Of course, as we talked about views being correlated with money, but this isn't everything. Attention equals influence of people. You can influence their purchases. You can influence their political options, opinions, and you can influence their lifestyle. You can influence their purchasing decisions, and in general, attention equals with power if you're able to use it correctly. Check this out. You now have power in your cell phone which just sits in your pocket, and access to power has never been so easy in history. I cannot think of any other era in history where every ban had direct access to everybody else, direct access to power through their phones. And this is truly amazing. Check this out. It is still very, very, very early to hop in this train to capitalize on the fact that you can produce content and it's so easy nowadays to influence people with your sayings, and trust me every single one of us has something to tell. So, Legan we're done with this first introductory lesson of the scores, it is time to dive even deeper in short form content and analyze the different types of short form content, how you will actually get this ticket of yours to the attention economy, and how will you enter this new market. Pretty much, there are two different types of short form content, and this what we're analyzing in the next lesson of the scores, right? Thank you very much for being here, and I'm going to see you in the next lesson. 4. Understanding the Types and Categories: Okay. So Letterman, welcome to the second lesson of the scores. In this second lesson right here, we're discussing about the two ways to source clips to use in your sort form content journey. And then we're also discussing about the four different categories, the four different ses in general of sort form video clips and short form video in general. Of course, those are not the only four categories that are because we can also combine many of those categories together as we're going to be elaborating on in this Tson right here. So again, welcome to this Tson. I hope you have. So, in general, as we said there are four types of sort form content. We have educational content, entertaining content, inspirational content, and personal content. So every single video that you see on TikTok on Instagram on YouTube sorts, anywhere is in any one of those categories right here. But here's the thing. There are not only these four categories available because you can also combine some categories. For example, educational content that is also entertaining, it's called infotainment. Content, right? And of course, we can also have inspirational content that is both inspirational and personal. Or we can have inspirational content that is also entertaining. Or we can have entertaining content that is also personal. So obviously, yes, we have those four categories of short form content. This doesn't mean that a clip a video can be part of all of these categories together. So we can have educational content with entertaining content, educational and inspirational, personal and educational, all that stuff in all of the different combinations, you have free to do whatever you want in short form content, right? That being said, all of those different types of videos, the videos themselves can be sourced from two different ways. And this is very important for you to understand. The first type, the first way to source videos is UGC or user generated content, right? The second type is LCF. So long form content clipping. In user generated content, and we're going to be discussing about the differences and the similarities between these two. In general, in user generated content, we're talking about original content, that has been created specifically for short form platforms. For example, me taking my phone and shooting a sort right now recording from my phone directly to upload this video in short form content platforms. This is user generated content. All of the people that you see, again, grabbing their phones and recording videos just to be uploaded on Instagram on YouTube shorts on Tectok. This is user generated content. It can be scripted, soot and uploaded as a sort. There are pros, obviously, and cons when it comes to user generated content. Usually what I advise people, to always start by creating user generated content. The pros of UGC is that these videos can be optimized for varity. This means that, of course, we can take a video and we can script it from the beginning, we can suit it, we can upload it, and we can strategically approach this to optimize this video for variety because we can do whatever we want as we're creating this video because this video is created specifically to be uploaded as short. Of course, it has higher chances to succeed rather than long form content clips, which we're going to be discussing about what long form content clips are. Of course, It's just easier to nurture a following around your brand if you have user generated content because again, you can navigate the audience wherever you want, and you can create clips, then you can create videos to tweak your preferences again to create a bigger following. These videos are original and they work. The cones is that, of course, they cannot be created in bulk, so you can't really bulk create user generated content. Again, you just need some time and energy to create these videos. Because again, you know, it's not that easy to create like 100 sorts if they're user generated by your phone and original. On the other hand, long form content clips are sorts that have been trimmed out of long form videos, right? And again, before TikTok before Instagram reels before YouTube sorts, we had many thousands if not millions of videos on YouTube already uploaded as long form content. So what we can do is that we can take these videos and clip them, so cut short versions of these videos, to upload them as sorts. So we got These long form videos are scripted, shot and uploaded on YouTube and now they're repurposed on short form platforms. And many channels, many accounts on Tektok Instagram reels, and YouTube shorts have seen great success by repurposing long form content clips. What are the pros of long form content clips. They're easy to create with AI, and also they're virtually free, and the cones is that they cannot be optimized because again, they have been shot, they have been edited for YouTube as long form videos. Again, if they're not st, it might be harder to build the following rather than just using user generated content from TikTok. Again, it's very easy while using AI software to clip again, sort form videos from long form videos on YouTube and again, you don't need any time and energy to create as many sorts as you want by sourcing them from long form. Clips. That being said, those are the two ways to source the clips to be used in your sort form content. So again, let's analyze some examples of videos that have been very, very successful in all of those different categories we talked about earlier. So we're talking about, again, educational content entertaining conent inspirational content, and personal content. I have examples of videos that have been very, very successful in all of these categories, and let's check them out. This idea, for example, it is an example of a video that has been very, very successful in the educational space of TikTok. So you can see that this guy just shows some advanced editing principles in final CAT P. Again, this video has been very successful because people are interested in understanding what is this editing software and how to use this editing software. And it's also very seamless the way it is edited, which we're going to be analyzing in lex lessons why this video went viral. Regarding this, this is pure entertainment, supports like GD two RS, I think. Very cool. Amazing visuals. Again, this video went absolutely viral, and we're going to talk about why this video and this video right here went viral in the next lesson. Again, entertaining content, the music is also amazing. We're going to talk about music in the next lesson. Again, inspirational content. You got David oggins talking about some inspirational stuff. Again, this video also went viral. The common determinator in all these videos is that they went viral and we're going to be analyzing why they went viral in the next lesson because we're going to be breaking everything down. Again, regarding personal content, this man Gazi talking about how much money he made a 23 year old dude. Again, personal stuff. There is a difference between inspirational stuff and personal stuff. But of course we can combine both of those two categories to have an insane amount of use. Again, we can combine as many categories of these as we want to win. What's going to be happening in the next on is that we're going to talk about the mechanism behind short form content clips. What is the common thing of magazi David Goggins, a post three RS, this that teaches editing that made all of these videos go viral because all of these videos have more than 5 million views. So there is something to be analyzed here and we're going to be analyzing it in the next lesson of the scores. 5. The Mechanism Behind SFC: So in the third installment of the course, ladies gentlemen, we're going to be talking about the mechanism behind sort form content, right? Regardless of the category of your video, regardless of if the clips were sourced from long form content or were originally sought by you, there is a mechanism and a reasoning behind a video going viral in the sort form content platforms, right? And this is exactly what we're discussing in this third lesson of the scores. In the fourth lesson of the scores after this lesson, we're diving, even deeper in the mechanism of short form content. I'm going to be explaining to you how you can reach those requirements that a video needs to have in order to unlock, if you will, the scalability and its variability, if you wish. All right? So, welcome to the third stment of this course, and I'm going to see you in the presentation. So, the mechanism behind short form content, all right? Everything boils down to attention. And what attention really is is eyeballs. So again, catching the eyeballs of the viewer, stopping the viewer from scrolling because in sort from content, they don't click on a thumbnail right on a video. They just continuously scroll, and then they need to stop on your video in order to consume it and time, right? So if we manage to hook attention, and again, retain attention, this is the recipe of vialty. There are many tricks to hook attention. There are many tricks to catch attention and many tricks to retain attention, right? But I want to remember this We live in the attention economy, and the ultimate thing we need to do is that we need people to get hooked from our videos and watch throughout. This is a four step process we're going to be following in this course in order to again enable the scalability of our content. Step one is to catch attention. Make people stop scrolling. After that, we need to hook them. We need them to be interested in the video, so they keep consuming it. And all of this obviously is effortless. After hooking them, we need to retain their attention. So we need them to watch the video throughout. And finally, extra points if we convert this attention to an audience, and of course, we can also convert this attention to money as we discussed in the first lesson of this course. Let's go ahead and analyze each and every single one of these steps with examples. I'm going to try cooking this brisket like a state. So, this was his way to catch attention. And catching attention pretty much refers to the first 3 seconds of the short, right? The first 3 seconds must be very, very interesting. All right. I want you to know that top creators in any field will literally do anything, anything to catch attention to stop you from scrolling more. Now, some people by themselves, are able to catch attention, for example, top athletes, top actors, celebrities. Just by viewing their face, you stop scrawling because, okay, there's something that Leonardo Di Cap is doing or something that Kennel Jenner is doing or something that LeBron James is doing. So you stop, right? Now, if you are a normal person like me, for example, you a celebrity, you need to do something like this guy right here, you need to do something to catch people's attention. All right, you need to do something to stop them from scrolling. All right? And in this case, for example, what this guy does, let's go ahead and check it out more. I'm going to try cooking this brisket like a steak. What he said is that he literally solves this huge slice of meat, and he catches attention by saying, we're going to try to cook this brisket as a steak and immediately you're hooked, why you're hooked. Because you've never seen a brisket, this huge, you've never seen a brisket being cooked as a steak. So immediately, just like that, your attention is cut. So what is the next step here. I'm going to try cooking this. The next step after catching attention is to hook attention. After stopping someone from scrolling, you need to hook them. Okay, great, he stopped scrolling. He's intrigued. Now he needs to get hooked. He needs to be cultivated in a way in which he won't leave the video. How do we hook people? We hook people with interesting stories with cool visual stimuli, with good auditory stimula. We need the camera quality to be good, the video quality to be good. Again, the more of the above we have, the better. The better storytelling, the better visual stimula, the better auditory stimula we have, we can better intrigue people and wing them throughout the video. Let's watch this video and check out If a story is good, if a visual stimulate is good, if they if the auditory stimulate is good. It's brisket like a steak. The issue with cooking brisket like a steak is that when cooked to medium rare, the tough fibers don't break down, and it's extremely te When cooked to well done, those fibers contract too quickly, and it turns kind of dry. So up until this point, the storytelling is actually great because he talks about what's the issue with cooking a brisket, like a steak, with the problem with the fibers. We have background music. We have amazing like audio, amazing sound, amazing image. Chance of success. I focused on the brisket point. It's more fatty, which should help with juice to help with tenderness. I'll be using an Asian pair based Korean me. Asian Again, this video has continuity. And this is why we're hooked. This is why it has millions and millions of you. In the case of this video right here, again, we have an amazing flow of story. We have amazing camera quality. We have great audio. We have interesting visuals, music in the background, and also captions that were added in post production. So let's check it out one more time. The issue with cooking brisket like a steak is that Check out the variety of salts, the variety of audio, the interesting visuals. The medium rare. The tough fibers don't break down. Also, the captions in the screen, right? All of these just add into hook. Now, check this out. I try cooking. Consistency of all of these elements. So consistency of a flow in the story, consistency of great camera quality of great audio. Again, the visuals, the music in the background. All of these is used to retain attention. So I want you to take a screens of this slide, remember the importance of having a great story, remember the importance of great com quality. Remember the importance of great audio quality, right? And I want you to understand that this is the recipe of success on TikTok. Now, check out something very, very interesting. This is another video with 10 million views. And this video, let's go ahead and actually watch it. Let's go. Scratching. That's prey much it. Nothing else happens in this video. It's just an ASMR video. But I put the speed in the presentation to show you that there are exceptions in this. For example, in this case, we do not have a story, we do not have grave camera quality. We do not have interesting visuals. We do not have music in the background. We do not have captions added in post production. All we have is interesting audio. So we don't always need to have a combination of all of these elements. What we need to have at least in this case, is just some of these elements being exceptional. For example, imagine I showed you on a TikTok a video of me holding a real human heart and rotating it in the camera. It would be crazy, right? No one has ever seen this. It wouldn't have a story. It wouldn't have audio. It wouldn't have music in the background. It wouldn't have captions, but it would have very interesting visuals. So at least having one of these at 100, level 100 will work. In this case, this lady got millions of views just by scratching a microphone with her artificial nails, right? Check this out. How crazy is how absolutely crazy this, right? So again, difference between the brisket video and video of this lady right here. This guy has everything. This lady, nothing, great audio, but they both went viral. So I want you to know that they are exceptions. Now, The take home message of this doesn't right here is that you can do whatever you want, right? Literally, in short form content, there are no rules. You can do whatever you want. All you need to achieve is to have people watch the whole video, right? And extra points if people watch throughout. So not only they're intrigued hooked and we throughout the video, but they watch it multiple times. Extra points if you achieve this, this a home message, this is what I want to remember. Now, for us, normal mutants that we're not celebrities and we're not I don't know, crazy people that manage to go viral every time. There are specific things that you can do to help people watch throughout the video and watch it multiple times, right? This is having a great flow of story, having great camera quality, having great audio quality, having interesting visuals and having music in the background. And this is exactly what we're analyzing in the next lesson. In the next lesson, we're diving deeper in the mechanics and the mechanisms of short form content and analyzing how to have a flow of story, how to have better camera quality for free, how to have better audio for free, how to have interesting visuals for free and how to add music in the background. All of these, we're going to be tackling in the next lesson of the scores. Thank you very much and we're going to see you there. 6. The Mechanism Part 02: Deep Dive: So, Lady German, welcome to the fourth installment of this course and arguably the most important lesson and the lesson that if you understand, it will have the biggest impact in your short form content creation. In this lesson right here or more specifically in the previous lesson, we discussed about and we analyzed some short form content that went viral and we talked about why they went viral, right? So let's actually dive diver. Let me show you exactly how you can implement the same things that these people implemented in their short form content in your sorts, right? So it all comes down and it all boils down to these three aspects right here, the visuals, the story, right, and the audio. So let me tell you exactly what are pretty much the things that you should care about in your short term content. So both the visuals and the audio, we're going to leave the story outside of the equation for now, are subdivided into two categories. Pretty much you can improve your visuals and you can improve your audio in pre production and post production. Pre production is as you are suiting the sort, as you're having your phone, and you're suiting the sort, right? This is pre production. So or production, if you will. Post production is while editing the video. In the post production part, we're going to have a complete the half of the s course right here, half of the course, the second half of the course is focused on post production, because in post production with modern editing software from your phone, you can do miracles. You can take the most useless video and just make it go viral if you focus on post production. And this is why I want you to really pay attention to the second half of the scurse, right? In the first half though, we're also going to be talking about pre production. So how can we increase the quality of our visuals, which will statistically increase the chances of our videos to go viral in pre production. The first thing is, of course, by increasing our camera quality. And in most cases, especially if we're shooting organic short form content and we're not clipping short form content from long form content. We're going to be shooting shorts with our phones and our phones have camera. It's very simple, really. How can you increase the camera quality of your phone? The best thing you can do is, well, first of all, do not use the front camera, but use the back camera, which is of higher image quality. Or you can also use another camera. So you can buy a separate camera. You can buy a DSLR mirrorless camera and use this camera to shoot your videos. Now, in 99.9% of cases people choose to shoot their shorts with their phone, or with the iPhones. So in order to increase the camera quality, we actually need to become better at lighting and composition. Lighting and composition are two factors that we talked about, we go to huge extents in videography. Because by perfecting lighting and perfecting composition, you can take the most useless camera, the worst camera and make it just look good. A by tweaking lighting and by tweaking composition. How do you tweak lighting? The best way the best way to immediately increase the quality of lighting in your video is to go and shoot the video next to the window in which you have direct natural sunlight. In my case, in my room because I want to control lighting environment. I have two lights, one light right there in a 45 degree angle from my face and one light in the background that just pluses light in the background, but trust me, the easiest way to increase the visuals, how good the visuals of your video are is by focusing on lighting and composition. I have a complete smartphone videography master class in this channel right here, in my profile, which you can check out. It's going to just solve every question you have regarding shooting visuals with your camera and making the most out of your smartphone camera. One of the most one of the most valuable courses that I've ever created, you can check it out in my profile right here. Now, in post production. We can also increase the visuals by color grading them. So you can change. We can change the color of our clips in post production. So with an editing software. This again, after we've shot the video, we've imported it in editing software, and we're going to show you how to do this in the second half of the course. Color grading is also a way to increase the visual aspect of your video. And we can also add captions, which I guess it is the best of both worlds regarding visual and audio, but by adding caption, we just increase engagement because people understand what you're saying in an easier way. Adding caption is a very common thing in short form content. Many people do this. It is done completely automatically nowadays with modern video editing software, and it's just something that especially if you have a great storytelling video, you need to add captions. It will help you with your video. But again, more information regarding post production in the second half of the scores. So we're done by discussing the visual part of short form content. Let's talk about audio. In audio, again, there's pre production and post production just as we had in the visual part. The reproduction of audio is pretty much using a microphone. In order to increase the reproduction value of your audio, you can use a microphone rather than just have the building microphone of your phone, you can use a external microphone. You can buy them relatively cheaply, and even buying $120 external microphone will give you better audio quality than again, the microphone in your phone. Buying an external microphone is worth it. That being said, another very cool principle that you can try to apply to your sort from congregation is doing a voiceover. As you're sting the video, you get the clips, you can edit the clips. You can also edit the clips in the building editor of TikTok and you can also do a voice over to just explain what's happening after you've shot. This is I guess the best of both worlds regarding both production and pre production when it comes to audio. Doing a voice over and using an external microphone is just two ways to increase your audio with $0. I mean, if you buy a microphone, it's going to be $0, but it's just good ways to increase the audio quality of your sort, which will obviously increase the chance of your sort going viral. Right? Regarding post production, we have two things that you can apply. The first one is, as you can see here, audio enhancing in post production. Audio enhancing enhancing your audio in post production is a very common thing that we do in post production editing. And again, modern video editing software, it's very easy to do that. You just press a button, and The voice is automatically enhanced. Another very, very common principle that people do regarding editing the sound of short form content is adding sound effects. Adding sound effects, all of these principles we're discussing here, pretty much, we just help in the engagement of the audience. After we've caught their attention, after we've hooked their attention, we need to retain them and we do this by again, grabbing their attention in every way that we can. Again, by having a great camera by having great lighting, msition color grading, adding captions, all that stuff, we need to make them watch the whole video. This is exactly how we do that, how we make people watch the whole video. Now, Above visuals, in my opinion, and above audio rests this part right here, which is the story. All right. If you ask any filmmaker, any videographer. Again, I personally, I have experience in content creation for more than five years, I can guarantee you that story is king. This is why everyone says and I really, really believe this. Story is king. The story rests above audio and above video. You can have the best video quality, the best audio quality. If you don't have something to say, if you don't have a message to communicate, people will not resonate with you, right? I have a complete masterclass in storytelling, by the way, in my condenation masterclass in my profile right here. But I want you to know regarding story that a story needs to have a beginning, middle, a middle part, and an end. Despite the fact that of course, a story needs to have a middle part and the end, extra points if the main character in your story is relatable to the audience, and if the audience can somewhat relate to your story, or at least if the story resonates with these people, especially if you're creating entertainment, and purpose videos or educational videos. Again, personal videos, all of these videos have something, you have a story behind them that resonates with the audience. The most important thing that I can't stress enough and it's written right here. Successful stories in anywhere. This could be the cinema. This could be long form content. This could be short form content. This could be a story, you tell your friends at a bar. Successful stories unlock a big emotional spectrum in the viewers. The more emotions you can make people feel, the more successful you're going to be as a storyteller. This is storytelling one on one. Again, after being all these years in the content creation space, I can guarantee you that this is the best way to retain audience, emotional spectrum, lock man emotions to your audience from your stories. If you manage to do this while having decent visuals and decent audio, I'm not asking you to shoot with four k cameras that cost $5,000, and I'm not asking you to shoot with professional microphones. All of these can be compensated by an amazing story. Try anything. And some people co and say that, hey, okay the short go create isn't really story related, and it's more practical. That's wrong. Every single video has a beginning, and middle part, and the end, right? And the need to have a continuity. Again, the more emotions we unlock the better. Now, we're almost done with the pre production part of sort form content, but we need to address some final things in the next two lessons. In the next two lessons, we're talking about something very, very cool to me, which is gear, right? In the next lesson, we're talking about hardware, some hardware solutions, again, to solve these problems right here. And then we're talking about software, some software solutions that you might want to consider, if you want to take things to the next defol before we move to the post production part of the scores. Thank you very much. I'm going to see you in the next lesson. 7. The Gear that you may need: So let's talk about gear. In front of me, I have some gear options that are designed to make your content creation life a bit easier, and I can personally suggest you that are worth the investment if you're serious about short form content, right? Now, a small side note. Sort form content is designed to be and edited in your phone. You don't need anything else rather than an iPhone or an Android phone in order to produce and successful upload shortf content. Again, this is all you need to go viral. Now, if you want to make your life easier, if you want to make your life more seamless and if you want to increase the quality of the audio of the video again, of your sort, there are some things that you can buy gear related. Again, in this session, we're talking about hardware, not software. In the next esson' talking about software that can make your life a bit easier. The first thing is again a camera. Now, spoiler, if you purchase a camera, in general, I'm a big advocate and I love cameras, and I always just people to buy cameras. Yes, if you're shooting loan from content. But in short form content, I wouldn't actually just you to buy a camera. Why? Or at least if you don't have a background in video editing and you just want to just create shorts for fun. Don't buy a camera. If you're serious about it and you have an agency, for example, if you want to help other people create sort from content, and you want to produce a huge volume of short f content, then yes, go ahead and buy a camera. If you buy a camera, yes, the image quality will increase. You will have better looking video, but it will be a hassle for you to create more shorts. Why? Because you need to record the videos externally in your camera. You need to import them in a computer. You need to edit them in a computer, you need to export them from the computer and transfer them in your phone just Whereas if you have your phone, you just press record, record, stop, you're done. So it's a bigger process, and it's up to you to measure if it's worth the time and energy investment to have a bit of a better quality of video. So again, regarding buying an expensive by camera, I don't think that it's that important in short form content. What is important, again, is lighting. If you want the free version of amazing lighting, it's the sun. Just go besides a window, have natural light fill up your room. This will, first of all, increase your mood. By the way, but it also will produce amazing video quality. Next time you actually consume short form content, I want you to keep in mind and check out the lighting of the videos that are successful. You will see that most of the videos that perform great in these algorithms have amazing lighting. That being said, there are some alternatives of light you can purchase online that can recreate this natural effect of light coming from windows, and those are soft lights. Amazon soft lights in general is my personal preference. They're very cheap. They're easy to find, and again, they're just worth the investment. Another thing that many short fog creators do, in my opinion, it's absolutely trash. They buy those ring lights, and those ring lights don't produce diffused light. That's my problem. That's my issue with it. Please buy a soft box light. If you want to recreate, again, the natural light that comes out from the sun in your bedroom regardless of the timing. A soft box light is something that I personally choose and I have bought again to recreate the natural effect of lighting in my room 2047 regardless of what time it is. Another investment that you can make is actually one of these tripods right here. These tripods are actually made to host a phone, so you can take your iPhone right here, put it in the triple like this. Now you can suit just like this many creators have this, and you can actually do this, make it better, smaller, you can take it wherever you want. The next level of this tripod right here is actually the so called gorila bold. This gorilla that I had for many many years and actually mount my camera in there, my DSLR camera, so it can take a lot of weight. It can be used to stabilize your eclipse for many different reasons, and it's absolutely amazing. It's worth the money. Like purchasing one of these and purchasing one of these, is actually going to be worth your money because usually we want to stabilize our phone somewhere and we don't want to just having our phone always holding our phone or stabilizing our phone in furniture and all that stuff. So again, having one of those tripods will make a difference. In general, there is not much talk to be done around gear. It is much more worth it investing your time and investing your energy, and analyzing the principles that will make a video successful in learning storytelling, right, learning composition, learning, lighting, learning how to Again, produce better audio quality with audio quality with a microphone. These are some skills that are worth learning rather than just spending money on buying stuff that at the end of the day are not going to make a difference if you're not educated enough, knowledge and how you operate your cameras, how you operate your gear are more important than just buying expensive stuff. Trust me, regarding short form content, you can recreate everything just with the power of your phone. Now, when you create those videos, when you shoot these videos and when you use all the gear we discussed about regardless of if you buy these things or not. Once we have the clips ready, a very, very helpful thing that we can do in order to maximize the chances of our videos going viral and our videos actually grabbing attention from people and us entering this extention economy is by tweaking them in post production, and there are many, many software that we can use in post production to edit the videos. I'm making a small introduction right now to the next lesson of the scores. In the next lesson or to better stated in the next lessons of the scores, we're going to be talking about post production editing of short form content. This includes editing with our phones, editing the videos that come out of our phones inside the editing software of our phone, which can be again, loaded in any phone you have, so it could be an iPhone, it could be an Android, I'm going to show you how to edit videos in any phone. I'm also we're also going to be showing you how to edit videos in your PC. In the next segment of the scores, we're going to be discussing about post production editing and post production editing, again, both in the phone and in the computer. This concludes the first theoretical part of the scores. This last includes the first theoretical part of the scores. And again, After this lesson, we're going to be focusing about some editing principles that are absolutely essential for you to understand if you want to unlock again, the fulest potential of your short form content creation journey, right? Thank you very much for being here, and I'm giving the microphone to Buzz. 8. Introduction to Post Production: Let's go over two giants of YouTube. The first one is Mr. Wu DeVos and the second one is Alex rmozi. What they will use these channels for is their shorts. So we'll now compare the shorts between Mr. Wu DeVos and Alex armozi. They use two completely different approaches to short term content, which gets two different results. Now, keep in mind that Mr. Wu DeVos has a complete focus on YouTube and he has been doing YouTube for the past 12 years. Meanwhile, he has started exactly three years ago, as you can see. And as you can see, their main difference is quality versus quantity. I want to be really clear. When I say quality versus quantity, I don't mean quality of information versus quantity of information because they both provide good quality information. The difference is in quality and quantity of the content, the packaging of the content. So as you can see, Alex has 2.4 k videos in three years, which is around 800 videos per year. Meanwhile, Mr. Bust Bos has 1.6 K 12 years which is slightly above 100 videos per year. So it's clear that Alex is posting eight times as much as Mr. Busta Bos and the results are both excellent. So let's go ahead and talk about the difference in quality, especially in shorts. Let's look at that short from Alex. This is the last one that co released. Someone the other day who had an outbound business. They do cold calls, call e mails, whatever to get customers. And they were like, Okay, we think we need to increase lifetime gross profit. I was like, Well what else to be CAC ratio. He's like, ten to one. I was like, Okay. Why? Do we need to do that? Why can't we just ten x your team? I don't know. It's like, Okay, well, that's the constraint. So you not knowing how to recruit onboard, manage salespeople for your outbound system. The fact that you have no training infrastructure is the problem. As soon as you get that, you can ten x your outbound team, you ten X everything in the company. Everything that you're spending your time on that is not that thing, is a waste. And as you can see it is the short. It's not edited. It has just cut the boring parts of the shorts, added some subtitles, and nothing more. This is just taken from his long form and got three purposed here. And as you can see it as around ten K views. It's a really niche topic. He's not talking about something appliable to a lot of people. He's talking about outbound leads for a specific company that he worked with. He talks about LTV, to CAC ratio. Most people don't even know what that is. So it's something pretty advanced, and that's why I didn't get many views. And most of the shorts from Alex are the same way. So if I look for example at this video, it got released on April inthen. And then if I go for example at this one, which is one, two, three, four, and five pieces of content, I'm going to see that it got released on April inthen. Which means that Alex posts on average five pieces of short form content a day. Now, if I look at his TikTok as well, as you can see he's posting a lot of content as well. We have this video that got posted 8 hours ago, and then we have this one that got posted 11 hours ago, and then we have 14 hours ago. And right here, we have 19, as you can see he's posting extremely frequently. And Alex also repurposes stick talk on stogram reels. And this allows him even without top notch quality to have a lot of views. As you can see, his views are like three, two, six, 18 k, something like that with some small editing. I can guarantee that you could watch all of this scores and you could make better videos than his editors. And if you want to take this approach and get two K views per real and that the start baby is going to be 500, but then you're going to get better, you're going to grow an audience, and the views are going to be 1,000, 2000, the thousand dollars per video. If you post five or ten times a day, you're going to have 15 to 30 k views per day on your pages. And you can do this to TikTok reels, YouTube, you can cross upload them, and maybe one of them goes viral. You know, just because the editing isn't that crazy, doesn't mean that Alex has not had any viewed videos like lots of millions of views, as you can see. He has had them. He just posts a lot, and it eventually happens. Because sometimes the clip was really, really good. And until then, he gets ten to 30 k views per video, as you can see, sometimes it tops at 100 K, 200 K, 300 K. It's still a lot of views to your brand. Instead, if you go, you know, Mr. Woz the Bos style, he posts way less. So let's look at this video, for example. It's posted on April 17, and if you look at the video before that, it's posted on April 15, and if you look at this one, April 5, So today, it's April 20, which means that in 15 days, he has posted three shorts. No. Meanwhile, they got around 10 million views in total. These videos are editing intensive, and there's a lot of budget spent on these videos. So let's look at this one, for example. In cases, you didn't know you wanted. This is the die case, which is great for board games that require five That's actually really cool. But just imagine the sound every single time you take a step. The aroma therapy case, though, is even more curious. Why does this look exactly like an Apple Mac pro? And then this is the Aroma diffuser A. That's like nice cologne. Is the astronaut case. So this visor over here. It's two things. When it's closed, shields the cameras. When it's open horizontal stand for the phone. The supercar case. Not only looks like a car but also has a built in spoiler with a retractable stand on the inside. And then it's got this lenticular image of a car that looks like it's driving through East x. So this is the anti drop case. So you place your phone inside it goes on top. All right. So when you want to use it, you slide it up and then you lock it in place. And then anytime you're not, you basically have an unbreakable device. Subscribe and I'll use this for a week. As you just saw this video is really intense with editing without even talking about all of the sound effects. As you can see, there are a lot of subtitles, which are normal. But then there is also the circle, which are going to explain in a later lesson. And then we have this bureau, the stuff appearing, the flashes, and then you can see that there is, for example, right here, everything was background removed and everything is in space, and then there is this log that is motion tracked to the to the cover of the phone. And then there is, as you can see the highlight with the globe. We have, as you can see right here, the neon outline once again, which is motion track and then we have once again this neon outline. And this kind of editing takes a lot of time to make. And it's really really time consuming. And I don't think it's suitable at all for a beginner. As you can see, also re post on Instagram, sometimes, the same moles that he has on YouTube, however, it doesn't get quite the same results that you get on YouTube. So what's going to be the best approach for you? Well, the approach it would take is the rmsytyle So not to edited shorts. I'll show you how to edit them a bit more than our Mozi does, and probably post something like two, three times a day. I wouldn't do five because especially if your YouTube account or whatever social media is really, really new, you might get banned for SPM. Instead after one to two weeks, that you've posted one or two shorts a day, and you have established with YouTube or whatever social media platform that you're not spamming. You can ramp up how much you post. Just keep in mind, the more you post, especially in the beginning, the more you're going to improve, and the more you're also going to get a reality check, from the platform, because if one of your videos gets pushed, you're going to know that your editing was good, the storytelling was good and all of that stuff. Because let me be clear, YouTube and every social media platform is extremely competitive. Let me show you an example. Right here, we have a video with 20 seconds of average V duration and 90% of the video watched because the video was 23 seconds long. If you look at the retention graph, it's really, really good. Over 60% of people sticked until the end. And at the start, we had 157% of people watching. Yet, the video got ten K views, which means that a 90% watch time does not guarantee you more than ten k views. And if you look at the viewed versus wiped away ratio, we had over 50% of people that got fed our video in the short speed, as you can see, it's 95% of the watch time. And Over 50% watched it, which is a decent start, and the algorithm doesn't think that these results are that good, and you just gave it around 20 k impressions, which is not that much. If you look at this video, 24 second average federation, 90% of the video got watched, around 56% of people got until the end. There was a lot of people that three watched it. And as you can see, we haven't got that many shining feed impressions, however you want to call them. So keep in mind that you need to average some really, really good results to get your video viral. And just because you create a top tier short, it is only going to feed your short to a small portion of people. And if it doesn't catch the right audience, it's not going to get promoted and it's going to die. When it comes to Mr. Wooster Boss, He short is going to get fed to around 100 K or maybe even more people that are subscribed to him and that enjoys content. So the probabilities of him getting lots of views are extremely high because his viewers are going to enjoy his content and watch all of it. Meanwhile, you that you're probably not known by anyone, you're not going to have a target audience, and you're only going to have an initial pool of people of around 1,000 showing feet. And if YouTube doesn't find your target audience, the video is just going to die. So it's really useful at the start to post more and try and make YouTube understand who your target audience actually is. So I'm sure this lesson was helpful to make you understand how shorts work and which kind of approach you should take. So I'll see you in the next lesson where we'll talk about which editing software you should use, and then we'll get straight into editing. 9. Choosing your Editing Software: Now, we need to choose the editing software which we're going to use for this course. And I want to guide you in 5 minutes on how to choose the best software for you. There are only two variables to take into consideration when choosing your editing software, which are how much money are you willing to spend for the software? For example, for a monthly subscription or for a lifetime purchase, and how powerful is your PC, because some editing software are more powerful and allow you to do more stuff, but they require more of your artware poware. So if you do not even have a PC and you're just on your phone or you have a used laptop that has 4 gigabytes of ram, that's what I consider no hardware or not well performing artware. And your main goal if you have an hardware like that, is to reinvest in better hardware as soon as you get some money from your short form content, whether you're editing for a client or for your personal brand, and you sign up some clients or your coaching or whatever you're doing. That should be your first priority. So let's go over the worst case scenario. We have no hardware and no money. So we only have our phone and we have $0 in our bank account. What's the best up to use? It's cap cut from mobile. So what you would do in this case is go ahead and download cap cut on your phone and I'll show you how to use it. That's your best choice. Even though it's free, it allows you to have a lot of features and you can level up your edits a lot with this software. That's exactly what I've done. Because I had a terrible PC. I could not run any other editing software. So I used PCA, I made some money with frency and then I reinvested everything in a new PC to upgrade. That's the best way to go about it. Now, let's go over the second scenario. Let's say I'm willing to invest around $50 a month for a subscription. For anything software, which is better, but I have no hardware once again. So we have no hardware, which is either a phone or a bad PC, and we have some money that we're willing to spend. Not much. Let's say $60 a month, which is $2 a day, right? It's not much. Well, in that case, you should use TCAT once again. Why should you use TCAT. Because even if you would buy something like premier pro or Adobe software in general, you wouldn't be able to run it to its full potential, and you would only be limited to the features that are available on TCAT, because the more advanced features would require you more computing power and you would struggle and crash, and it would be a terrible experience. And just because TCAT is free, it doesn't mean that it's bad. It's actually a really good editing software. I do not want you to underestimate the power of PCA. But now let's go over the third scenario. So I have no money. Maybe I'm a 16 year old that doesn't have a credit card, but I have hardware because maybe my parents have bought me a gaming PC and I have some good hardware, but I have no credit card. I can't even spend $1 a month. This can happen. So what do you do in this case? You use DVsold. Davin resolve is the most resourceful editing software which is free. It allows you to do some really cool stuff. There is a panel called fusion in the venture resolve, and it allows you to do some really, really cool and amazing effects. However, if you do not have the hardware to support it, it's not worth it. You need at least 8 gigabytes of ram and an e57 processor, something like that. You can ask GPT to give you some specifics. But if you're going to use fusion with a bad PC, I have tried personally, you're going to get a bad output because your computer cannot export your clips properly. So once again, if you have the hardware and you have zero money, like in the 16 year old case that I've mentioned, feel free to go ahead and use Da vinci. Otherwise, if you do not have the hardware, go CCA. And then we get into the last case, which is, I have $50 spend and I have a good PC. So let's say you have a credit card and a good gaming PC. What should you use is Premier Pro. Premier Pro is the industry standard. You can also share timelines with Premier Pro with other editors once you're going to launch a team. So it's going to be way easier and you're going to thank yourself. For learning Premier Pro advance. I didn't, and I suffered from it. So keep this in mind. And once you have learned Premier Pro, you can also go as far as creating more advanced stuff in after effects. But I haven't included it in this list because aftereffects is the most advanced software out of them. You can do some really cool tree D camera stuff, really advanced But if you're just starting out, which you probably are if you're watching this master class, you should not go ahead and use after effects because it's going to be a really complicated software, which is going to take you around three to four weeks to learn how to do the basics. So I highly suggest you not to use after effects, but to stick to the primary profile now. Now that you've chosen your specific software, here's what you're going to do in this course. I'm going to use PCAT throughout the whole way. You can apply the same principles on Da vinci and Premier Pro. The tools are there. I am just using the worst software so that even people with no hardware and no money can follow along. The next two lessons will be one, a breakdown of PCAT in your phone and the basic tools, and one will be a breakdown of the tools in PCAT PC. You only need to watch one of them. So let's say, for example, you have a decent laptop, watch the interaction on desktop. Let's say you want to use your phone, go ahead and watch that lesson on phone. The rest of the course will be taught in desktop because it's going to be 16 by nine, and I will be able to show you in wide screen, so it's going to be more clear. But keep in mind that all of the features that I'll use will be presented in the first lesson where I break down the interface from the phone. So make sure to watch the introductory lesson of the version of the software that you'll use, and then you'll be able to find all of the functions that I highlight in the desktop version also in the mobile version. So now that you've chosen your editing software, I'll see you in the next lesson. 10. Introduction to CapCut: Let's go ahead and talk about the main features of PCT from desktop. First things first, this is the interface that you're going to find once you download the app. You can go right here and click on Join Pro. And by clicking on Join Pro, you're not actually going to pay. You're just going to log in. I did it in my Google account, but you can also use email and password. Once you've done that, you're going to be able to access your spaces and you can upload projects with your timeline and you can re download them from, for example, your phone, Or also you can make them download from another team member if you have a team member, for example, another editor. And this is really useful and free, so I suggested to do this. Anyway, we're not going to go back in the home, and we're going to click on Create Project. By doing so, we are going to be greeted with this interface. Now, cat cut interface is really, really simple. To import your first footage, you just need to click right here on import, and you're going to choose your footage, for example, this stock market, and I'll drag it in, and I'll just double click it. And as you can see, I'll find myself here, and I have my stock footage imported right here. If I want to import more footage, I'll go right here on import. And for example, bring this red one now, as you can see, have two pieces of footage. You can simply browse through your device files until you find what you're looking for. Once you have your material here, you can go ahead and click on this plus to add it to your timeline. Or if you do not want to add it to your timeline like this, you can also drag it in just like so, so that you can also instead of adding the plus and it's going to be, for example, here, I can just drag it wherever I want, for example, here in this exact spot. And this is the basics on to import footage in a timeline. And as you can see right here in the player panel, you can see what's actually happening. So for example, right here, there is going to be a transition between the red and the green one because as you can see the clip changes right here. So this is how to import footage into a timeline, and then now you can see in your player panel. You can delete your footage just by highlighting it and clicking back space, or if you want to cut it at a certain point, you can go for example right here. You highlight and you either go in the split tool and you split it exactly here, which I do not recommend, or you can just go for example here and it control B. That's a shortcut to cut your footage. And as you can see, you can do this pretty quickly just by going over with your player panel and then clicking Control B. You can cut your footage as much as you'd like. Now, let's go over and delete this stock footage and let's import this one. Now, let's go quickly over these tools of the timeline because they're extremely important. So let's, for example, Go ahead and drag in this guy talking, as you can see, it's a vertical clip, which is what we're going to use to make shorts. And let's go ahead and use this clip as an example to show some of the timeline features. So the first important thing about PCAT is that as you stock layers on top of each other, there is one truck which is the most important out of the male, which is this one below the lowest one. This is the main truck, and the main truck is the one that is below every other truck. And this truck has some special features. For example, if I go ahead and drag this footage like so, I can do it freely. Meanwhile, in the main track, I can't do this because I have what's called track magnet on. This is a safety measure to make sure that you do not leave any empty spaces in your main track. However, you can disable this if you want, and you can move your time line freely in the main truck. Also, if I go ahead and remove this from the main truck, as you can see, there is this small thing which signals that this is the main truck. Now, if I drag this back and I turn on the truck magnet, as you can see, it's going to snap back to the start. This is really useful when you're cutting a lot. So for example, I want to cut this, and I delete it. As you can see it's going to snap right back at its place, instead of let's say I cut this small bit right here, I delete it, and as you can see there is an empty space here. So keep that in mind while you're cutting. And then there is this other feature, which is auto snapping. So let's say I have auto snapping turned on, and I'm trying to join these clips together. As you can see, if I do this now, it looks like they're together, but there is a small space in between. So I would have to zoom in every time and then close them manually like. So Meanwhile, with auto snapping, I can simply just go close, and as you can see a blue line is going to create, which signals that the clips have been snapped together. As you can see, I just need to get a bit close and it's going to snap, which is perfect. I always suggest to have this on, and then there is turnoff linkage, which is going to be useful once we drug effects and subtitles. So I'll show you how this works later. And then there is preview axis which allows you to as you can see this yellow line, which previews in the player panel, what's happening. This is down to personal preference. I personally don't use this because I like to see what's exactly in my frame where I stop the player panel right here, and I don't like it to change as I move, but it's completely up to you. Try and play with it and see what works better for you. And then there is the zoom in and zoom out of the timeline, which you can use the shortcut of control and your scroll wheel, as you can see, which is going to zoom in and zoom out. Also, something to keep in mind is that if you click on a layer and then you right click, you're going to have a bunch of features. So the first five features are almost all of them are the same. They're just copy cut, delete, split. You can just do them with commands as I showed you earlier, so you control cut, and then to delete, you just click backspace, and then to copy, just click Control C and to copy Control V so that you can copy your clips as many times as you want. And then there is edit, which actually does some cool stuff. So the first one is freeze, as you can see, and this allows you to create a frozen frame. So as you can see the videos playing, then it stops on this frame for 3 seconds, and then it goes forward once again. You can reduce this, increase this. And then there is also reverse, which reverses the clip from the last frame to the first one. There is mirror, which flips it horizontally, as you can see, And then we have crop ratio, which allows you to crop a certain part of the clip, as you can see, which is usually more useful for images than actual videos. And then there are also some other features. The main one that I want to show you is extract audio. This allows you to, as you can see extract the audio, and it divides the timeline in two parts, as you can see. So there is the video part where all of the videos are going to go, which is above, and then there is the audio truck, which is where all of the audios are going to go. As you can see it's below. And this is an important concept which goes to any editing software. You can mute your clips right here as you can see, so muting the audio. You can hide clips so that they are not seen, and then you can lock trucks so that as you can see, you cannot do anything to this truck. I'm clicking, but nothing happens. And same here, which basically doesn't allow me to do anything on that. That's basically all of it for the basic features are the timeline, the player panel, and the import. Now let's talk about the inspector a bit. I'm not going to go too in depth because we're going to talk about this later when we are actually in action recreating shorts. But basically, this tool allows you to have some transform settings, so you can scale up and scale down as you can see. You can move your clip to the right or to the left. As you can see, you can do it either with on screen controls or by typing a number here, for example, 1,000, as you can see. And you can do the same with height, as you can see, move it upwards. And then you can rotate this clip by whatever degrees you want. And then we have plan which allows you to control the opacity as you can see. So how much of the clip is actually showing. Then we have stabilize, which is going to stabilize your camera movement. However, it's not that effective. I don't suggest you to use it. And then we have some pro features, which I'm not going to go into, and then we have motion blur. So let's quickly compare two trucks with motion blur and without. So let's take a look at this one without motion blur, as you can see, this is how it looks like. Meanwhile, if I hide it and I show the one with mushroom blur, as you can see, there is a bit of blur on the ends because they're just moving, as you can see, and as you can see, there is mushroom blur all over the place, even right here. As you can see, there is mushroom blur on the ends. Meanwhile, if I look right here, there isn't. And you can, of course, control how much mushroom blur you want. That's up to you. And then there is the Canvas, which is only available for the clips on the main track. And you can go right here, for example, click on Blur and choose this one. And if you now, as you can see, scale down this clip, you're going to have that blurred version in the background like so. It's useful when you have Some wider clips that you put in the middle, and then use a canvas to cover the black screen in the background. So that's how it looks like. And I'll now scale it back and remove the canvas. And if you have some other clips, for example, I've imported two frames. One is yellow, one is blue, as you can see. If I go on the yellow one, as you can see, I'm going to have this layer function instead of the Canvas. And if I click one, it's going to go below the blue layer because the blue layer goes on two. And if I put the blue layer on one, as you can see, the yellow is going to go on two, and that's how layers work. So if I now put a red clip as well, as you can see this is going to be layer three, and if I put it on layer one, Now, the third layer is the yellow one, as you can see, because it's the one above. So that's something to keep in mind when it comes to layer eclipse. And these are all of the basic functions that you're going to find here. You also have this removed background. If you click on auto removal, you're going to remove the background from your video so that you can put stuff behind the guy that is talking, as you can see. It's not 100% perfect, but it works really, really well. You can also add strokes, as you can see, Maybe like this one. If you like, you can change the size, the color, all of this cool stuff. And then there is also Cromaky which allows you to remove a certain color from an image. So for example, if I don't want this white, as you can see, I can remove it from my frame. And it works really well with green screens. That's how you remove green screens, and that's what this feature is good for. Green screens, mainly, And then we have the mask feature which allows you to cut certain parts of the clip in certain ways that you may like, as you can see. It's a really powerful feature. And then we have a part about color grading and retouching the skin tones. I'm not going to go into that. I'll do it maybe once we talk about color grading. And then once you are done with the video part, we have the audio part. I'll click on recover audio so that they get my audio back. And as you can see, I can lower the volume, make the volume higher. I can fade the audio in so that as you can see this black thing appears. I can fade it out as you can see. I can normalize the loudness so that the voice talks at the same volume throughout the whole clip, and then I can reduce the round noise. There is also a section on speed, which allows you to create, as you can see faster or slower eclipse, and there is also the curve, as you can see, which we are not going to really go into. And then we have animation, which allows you to add animations to your clip. For example, I could add this shake effect, and as you can see this is what happens. Which is pretty cool. There are also some smoother effects such as a fade in, for example. As you can see, it slowly fades in. You can do it for the out as well. And without anything further to do, now you know the basics, let's go ahead and start editing the first video. You'll learn everything else that is required me while we edit. 11. Editing Shorts on your Smartphone: Welcome to Cap cat Mobile. This is the interface that you're going to find once you download the app. So to get started, you simply click on new project. The blue thing right in the middle. You just click it. Then as you can see, you can go ahead and choose your files, and you're going to click on Add. Don't worry. You can always add files later if you need to. Now that we have our files imported, we can use both of our times to zoom out or zoom into our timeline. I'll zoom out for now and as you can see we have our clips and we have a bunch of features on the bottom. What I will do is I will go ahead and explain the main ones that we're going to use in the ending of our actual project. Before doing that, keep in mind that these are not all of the features, and some features are locked if you click, for example, on a clip. As you can see, you're going to find multiple features that you can use that weren't available before. And sometimes if you go further, for example, you click on speed, you're going to find even more features to customize your video further. Once you have done, you go ahead and click on the double dash on the bottom left, and you're going to click it once again and you get back to your original screen so that you can now see all of the features. Let's go ahead and start from the start. The first one is edit. If you click it, it's basically going to select the clip on which your player panel is, which is that white line in the middle of the screen. When you use edit, you unlock a bunch of features that you can use to modify your clip. The first one is split, which simply allows you to split your clip, as you can see, then you can go ahead and use speed, and you can, for example, speed up your clip if you go on normal, or you can also go ahead and do speed ramps by going on curve, which as you can see is going to allow you to choose some different stylizations of speed ramps. We're not going to mess with this, so let's click non and go back to Normal. Then we have animations, which are really useful if you want to add fades in, as you can see for our clip, just like so, you can make it longer, something like this. You can make it out, fade out, and you can use some combo animations. Then we have delete, which simply deletes the clip, as you can see. Then we have enhanced voice, which reduces the noise of the voice. Although it's not that good, I suggest you to use Adobe podcast, which is going to give you far greater results. And then we have Isolate voice, which is going to keep the vocals, for example, from a song or from video or remove them, although this feature is pro so no point in explaining this. Then we have retouch, which retouches the color grading of the face, not that useful. We have camera tracking, which is a feature that theoretically allows you to track A object, for example, a text to any moving object in the frame. Maybe it's a car, maybe it's a hand moving, a finger. However, it's not a good and if you're going to use motion tracking, I suggest to do it manually with key frames. Then we have volume which reduces or enhances the volume of the clip. Then we have transform which allows you to rotate the clip, or you can mirror it, so flip it horizontally. Or you can crop it by clicking or size. As you can see, you can also choose some aspectracos. For example, you can go with nine by 16 because that's what you're going to use in this short. Then you can go on adjust, which is going to allow you to adjust the color grading. As you can see, you have multiple values that you can choose from. You can also go ahead and go on filters and choose a filter of your liking. Then there is removed background, which is pretty self explanatory nucleicon auto removal, and as you can see the background is going to be removed. This is going to be extremely useful to add stuff beyond ambrose. What we're going to do is we're going to remove background from one layer and then duplicate the background basically, so that we can have stuff in between ambrose and the background. For example, icons or text. You can also click on Cromaky which is going to allow you to remove green screens from your screen. However, here we do not have any green screens, so we can't reuse this. Then we have overlay which allows you to overlay this clip on top of all of the other ones. This can be useful for icons, PNGs, memes, whatever you want to do. You can go in basic and change the position, as you can see of your clip. A really key feature with this is the keyframe button. If I click a keyframe right here, as you can see, it's going to create on top of the clip. Then I can go forward in time by scrubbing and then moving the position of this clip. The second keyframe is going to automatically generate. Now if I play this, as you can see, it's going to move downwards, just like This is really important if you want to add movement To our clips, icons, beer roll, whatever. We're going to use this a lot. We can also click on scale and add keyframes on scale, and we can rotate stuff. Then we can go mask and create some masks on our clip. The main ones that we're going to use are rectangle and horizontal. We're going to use the horizontal to create this feather as you can see, and the rectangle to round corners of stuff. Then we can go ahead and duplicate to duplicate the clip as you can see, We can also extract the audio, which is going to simply put the audio below so that you can remove it if you want. Then you can also add motion blur to your image, and then there is stabilized which helps you stabilize shaky footage. We have opacity, which allows you to as you can see, reduce the opacity of the clip. Then we have reverse which simply reverse the clip. We have freeze which creates a steel frame of the same as you can see image that we have frozen. Then we have audio f then we have beads which allows you to add beads on your music. So you can either do that manually, if you have a music or you can auto generate. These are all the features that you can use while editing clips. If we go back to the first interface, we have audio where we can choose sounds, which is going to choose, as you can see, TikTok sounds from a library, and then we have brand music, which is music that you can upload to your space on CPCt and you can download it both from your phone and your PC, as you can see my space, which is called buzz space. I can upload all the music that I want, and I can download it from wherever. And then there is copyright, which is going to run copyright checks on your video. Sound effects, which as you can see, is a library of sound effects included in CPC. Then we have extract, which is going to extract the audio from a video in your gallery. And then there is record which can be used to record the voice over directly in cap cut. Then we have text which simply allows you to as you can see add text, which you can modify and call however you want. As you can see, you can move it, do all that kind of stuff. You can stylize it, of course, whatever you want. You can also choose some effects which are pre made from cap cut, you can animate it, all of that stuff. And then you can also go ahead and it on auto captions, and that's going to allow you to create auto captions from what the speaker is saying. This is extremely useful and there is a completely dedicated lesson on captions later on. Then you can go on overlay. Overlay allows you to add an overlay, which is basically another video that you can add on top of your current arrow. The video could be a me, an icon, a PNG, an example from what you're going to do later, we're going to add books, which are going to move on top of lambras and they're going to explain what's happening. Then we have effects, which allows you to add video effects. For example, there might be a camera shake, a neon outline, a flash, a blur, an edge glow, a film frame, whatever it is, there's a lot of sections that you can navigate here. Then there is body effects, which are effects made for body. For example, there are effects that create an outline around the body and stuff like that. Then if we go back, we have captions, which we have already talked about in the auto caption, And then we can find aspect ratio, which is extremely important. Always go here and click nine by 16 if you want to create a nine by 16 video, and now you're going to be able to have a nine by 16 video. Proceeding, we have filters and adjust, which as you can see, close to each other. They both are useful for color grading as I've shown you earlier. Although if you adjust from here, as you can see, if I now increase the contrast and click, there is going to be an adjustment layer. You can now drag this adjustment layer to the start and also the first clip is going to have the color grading. These are really useful way to add the color grading only to certain parts of the image by using these adjustment layers. And lastly, there is background which allows you to create a background. As you can see, if I now reduce the skill on my video by using my Tums. I can go on the tool bar below, click on color and create a background color as I'd like. And I can also add a blur. This is called Canvas in CCAT PC. I'm going to show you the next lesson. It is basically the background of as you can see the role, but blurred and bigger. You can choose how much you want it blurred. Then if you want to add a transition, what we need to do is go right here in between clips and click the white thing and click the white square. As you can see, we can now add transitions in between our clips. So now if I go ahead and play this, as you can see, there is lumbros and then there is transition right in between, and that's what happens. As you can see, you're going to have that little symbol which symbolizes that there is a transition here. And that we finished the main features. Let's go over a couple more of commands and not to export. First, on the right side, as you can see, there is undo and redo. For example, let's say that I delete this clip. I can click no and it's going to show once again. If I actually wanted to deleted, I can just click on redo, and then I can go ahead and, of course, the play button in the middle. I can also go full screen by clicking this button right here. Then right here on the top, you can click on seven 20 P and increase the resolution of your video as much as you'd like. I'll go with four k, and for the frame rate, I could go with 60, but I'll just stick to 30, and the code rate always leave this recommended. As you can see, you're going to receive the estimated file size. You can go ahead and click on the top right button, and that's going to allow you to export. Keep in mind that if you export in four, is going to take way longer than a standard ten eightP. Now, you know everything about PCAT mobile. I'll see you in the next lesson where we're going to talk about PCAT on desktop. I suggest you to watch it so that you can also understand the interface from desktop and you're going to be able to follow along from your phone because you already know where the key features are. I'll see you there. 12. Editing the A-Roll with Basic Pronciples: We currently have our short. I've set the project frame rate to 30 PS, because that's what co use for this video. And what we will go ahead and do is go ahead and start by cutting the dead space because whenever you're creating content, what you should do is go ahead and optimize the maximum amount of value that you're giving to someone in the minimum amount of time. And for example, if I assume right here, as you can see, there is this dead space, which is just not giving anything to the viewer and also Ambrose is looking off. So what we want to do is go right here right where the audio wave ends and click Control B so that we can't. And then I just remove it. And as you can see, we now have pander flow here. I will go at the start as well and remove a couple of frames, and then we will remove them right here as well. Here, there is a dead space, and then I'll do the same here also here, here, and basically all across the tide line, as you can see, where you see a bit of a space like this, you just cut, and the video is going to flow better and without weird poses. And I usually just listen to the audio once, remove the double take and then remove the poses right away because this is going to allow the video flow better. And then if you have to cut something even more because maybe he's repeating himself or maybe there is a double take time and see in the first time I cut. It's completely fine. We'll do that. But basically, we've moved around 4 seconds of silence, which is really really good. I've actually realized that I had cut as little piece that I should have kept in dad. Let's go ahead and give you this list. Here are three books I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics and it is a book that dives deep into reprogramming your subconscious elevate your self image, to use your past wins in your favor, in general, to use your subconsciousness as an automatic mechanism that will drive you towards success. The second book is $100 million offers. In this book, at most elaborates on how to create a grand slam offer or an offer so good that people cannot say no. Based on the offer that you will create from $100 million offers, which is by the way, a very small book. You can move to the third book in this category, which is $100 million leads. $100 million leads the same offer Alex Mosey elaborates on how to find customers that will buy your offers that we enroll in your services and you will provide massive value to. As you just heard, this is the shot that we have. I found a couple of things that we can remove and The things that we should cut rate down is stuff that does not add anything to the short. For example, right here, amber says, which is by the way, very small book. And the fact that $100 million is a small book does not actually add anything to the viewer. You can clearly see that right here, it's not that thick. So if they're really interested in knowing how long this book is they can just check it here on the number of pages on Amazon. So go ahead and Cut In this specific part, it talks about the three benefits of this book, which they are elevate your self image to use your past wins in your favor. Which are the first two benefits, and then he says and in general to use your subconscious mind, right here, we can simply remove in general and pretend that this is simply the third point that he's making. Let's give it a listen again. To elevate your self image, to use your past wins in your favor to use your subconsciousness as an automatic mechanism that will drive you towards success. Right here at the start where he says, To elevate your self image to use your past wins in your favor and in general, to use your subconsciousness as an automatic mechanism that will drive you toward success. This is a small part here. We can go right here where he says S, which starts around here. As an auto We can cut and then cut this part. Then we can go right here where he says the 2.2 main points of this book and cut right here, then we should have our strip flowing. Elevate your self image to use your past winds as an automatic mechanism that will drive you towards success. Perfect. Right here when we have the presentation of $100 million leads as you can here. You can move to the third book in this category, which is $100 million leads. As you can see right here where Lambros talks about $100 million leads. He repeats the name of the book twice in a row, as you can hear. You can move to the third book in this category, which is $100 million leads in $100 million leads. And we can simply cut this because people do not want repetitions. And the reason is when you're watching a video and you hear someone repeat himself, It gives you the vide that you already know what the other person is talking about, even if it's new content for you. So, let's say, for example, I told you that retention is important in YouTube shorts. You've probably heard this 1 million times that the more people watch your short, the more YouTube is going to push it. So if I created a YouTube short where I say, retention is the most important metric for YouTube shorts, no one would ever watch it because everyone knows what I'm talking about. Everyone knows that if you create shorts and they get pushed a lot, you get tons of views, the algorithm is going to push it more. So if you hear a shot like that, you're going to just keep it because you know what's going to come in short. You're not curious at all. You can easily predict what the speaker is going to say about wire attention is good. And when you repeat yourself twice, like in this case, you're going to create the illusion on the viewer's mind that they already know what you're talking about, because they have already heard it before, even though it was from you 2 seconds ago. When you say the name of the book, people want to actually know what's inside the book, and they don't want to simply repeat the name of the book once again. They want to get straight to the content right away. That's why we'll cut this part until here and cut it. $100 million leads. The same author Alex Moz elaborates on that's perfect. So now we have our entire short, and what we're going to do now is go ahead and speed it up even further by using JCTs. There are two techniques which are used in editing to make the video more interesting, and they're called the JCTs and LCATs. So here's how they work. Let's go ahead and disable the track magnet, let's go ahead and drag this video on top of this one. As you can see, there is a small part where the audio overlaps. I'll make it a bit less. If you don't go ahead and play this, as you can see the pace is going to be faster and the audio is going to overlap. Here are three books. I wish we can do the same right here. I wish I knew. Here are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. Now we can go ahead and do the same here and I'll do the same Okay. And I'll do the same here. Now, this is what we have. Here are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics, and it is a book that dives deep into reprogramming your conscious mind to elevate your self image to use your past winds as an automatic mechanism. Drive you towards success. The second book is $100 million off this book Alex Mozi elaborates on how to create a grand slam offer or an offer so good that you cannot say no. Based on the offer that you will create from $100 million offers. You can move to the third book in this category, which is $100 million. The same offer Alex Moz elaborates on how to find customers that will buy your offers that we're enrolling your services and you will provide massive value to. So this flows way better. The only issue that they found is exactly here. The reprogramming your subconscious. When it says subconscious, it cuts off the sentence. So what I will do is I will highlight all of this, like so, and then I will just add it like this. And now, what I will do is I will extract all of the audio from all of the trucks. So I will extract the audio. And then I will highlight all of the trucks and I will make it a compound clip, by clicking G. As you can see, we have a compound audio clip. And now I can go ahead and trim these clips off so that as you can see, I can have the clips like so all on a truck. Otherwise, I'll have 11 trucks already from the start, and it's going to be ard later to a barrel, as I will go really far above, and it's going to be hard as well to add captions and all of that stuff. So I keep doing this. And you can see, we don't have a truck, and we don't have one audio truck. And as you can see right now, we have successfully cut one mid and line of footage into 49 seconds while keeping the same content. So we have shortened it by 20 seconds so that the viewer is going to be able to go through this way faster and without wasting 20 seconds of his time. You can also see that we've done a good job because in the audio track, there aren't any poses. If you see some drops in the audio, like you would have right here, you can see on the road footage, there are a lot of poses. You should not find them here in the final truck. And that's because we have cut everything and then JCs to make sure that everything flows better. Ms go ahead and completed the audio and set it up properly with JCTs and all of that stuff. What we are now going to do is go ahead and fix the actual arrow so that the face is centered is a bit higher so that people can see better. It's a bit bigger. So I'll zoom in to something like 1305, and then I will move it upwards to around 600, maybe even something more. And then what I will do, as you can see, it didn't apply for all of the clips. So I'll go ahead and copy the position here, then highlight all of the clips and paste it, and then I'll go ahead and copy the scale right here and paste it for each clip. And now let's go ahead and add a fade. So the reason I'm adding a fade is because we are going to have more space to play with. So I'll go in stock material, drag in a black screen, go ahead and freeze it. Then I'll remove the other parts. I'll drag it all the way to the start and the end, then I'll make it bigger, and I'll go mask, horizontal, turn it and create this fade, like so, which is perfect. The bottom part, we don't want it to be seen. And the reason for that is that people might get distracted, but what is down here shouldn't matter because there is the title and the name of your channel anyway. Whether you're on Instagram TikTok, YouTube shorts. There is a bunch of stuff here. So there should be no graphics, no subtitles right here. So we will add this pad to cover this up and to keep the focus point on his head. Now what I'm going to do is go ahead and add some key frames to his movement. Because as you can see if I go forward, it goes a bit to the left. So what I want to do is go ahead and move him like so, so that is in the center of the frame. I'll do that for all of the keyframes. Now they tend down for all of the key frames. As you can see, we have a bunch of key frames. Let's go ahead and play this before moving on to the next lesson. Here are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics, and it is a book that dives into reprogramming your subconscious mind to elevate your self image to use your past wins as an automatic mechanism. Drive you towards success. The second book is $100 million offer. Book Alex Mozi elaborates on how to create a grand slam offer or an offer so good that you cannot say no. Based on the offer that you will create from $100 million offers. You can move to the third book in this category, which is $100 million. The same offer Alex Mozi elaborates on how to find customers that will buy your offers that we're enrolling your services and you will provide massive value to. As you saw, it was in the middle of the screen for the whole duration of the video, which is perfect. So our role both video and sound is complete. We have the small fade right here. And what we want to do now is go ahead and add some videos and graphics to spice up this video and make it more clear. And the reason for that is because you should always try to show and not tell. But I'll tell you more on why this is important in the next lesson. 13. Editing B-Roll and Structuring the Short: Now, we have finished the roll editing. We have our fade, we have our camera movement and our audio with JCT. So what we will do in this specific lesson is edit all the role in the whole video except the hook, which are going to do in a different part because it's going to take a bit to actually do the hook. So I'll go ahead and highlight everything here. And then by holding Alt, I'll drag it above so that I can as you can see, duplicate, right? So now, what I have is two sets of the same clip. So what I will do is click Alt G so that as you can see, I have created a compound clip right here, and now I have my role altogether. This is extremely important because now what I will do is I will go ahead and click it, go on remove background, and I will click on auto removal. The reason I'm doing this right now is because I want to have a background free video, as you can see. If I click on V, I basically disable the main error. And as you can see, I now have my errorle right here, which is background free, and I will be able to add as you can see stuff behind it, and that's what I'll do. It doesn't need to be perfect. As you can see, for example, here, it's not perfect because of the book, it doesn't matter. So as you can see now, we will be able to add stuff in the background, as you can see. So let's go ahead and re enable the error real quick by clicking V. And let's go ahead and drag the fade above our background removed clip and clicking on the third layer so that we have the fade once again. And now I'll actually go ahead and change this so that the fade is above everything, and the coound clip is here. Now, keep in mind that the order of the layers isn't given by what's above and what's below. It's given by the number right here. If you want to make it so that the layer order is given by what's above and what's below, you can dis select everything, go right here and modify and click on arrange layers. Once you click this, you will not be able to go back to your layers before. I'll go ahead and cancel so that we can have this layer order right here. Let's go ahead and start editing here. As you can here, Lambs talks about income. Generating income online. Since he talks about income, I'm going ahead and took a green screen of money. I'll go ahead and scale it up, as you can see, it's right behind him, and then I'll actually make it so I'll go ahead and click our remove background, chroma key color picker, and I will click the green, then I will add a bit of intensity, and let's see how this looks. Business and start generating As you can see, still a bunch of grains. I'll go ahead and remove it even more, and then add a bit of shadow, remove a bit of intensity. And now we should have some good results. I'll search a place where there isn't a big bill. So something like this. I'll cut it so it starts right here, and then it ends something like this. Let's go ahead and look at this. You want to start a creative business and start generating income online. That's perfect. There's a couple of things to fix. First, I want to change the position so that it's a bit more to the left. So that all of the pills are more centered. Then I want to go on adjustment, curves and increase this green curve right here so that as you can see the bells are more green. I'll do something like this. And now let's see how this looks and start generating income online. That's perfect. Although it appears from nowhere, So to fix that, we are going to go on animation, and we're going to look for the fade in animation. And we'll also add fade out. I will reduce third duration to 0.4. Now let's go ahead and see how this looks and start generating income online. So the first one. Perfect. Now what we want to do is make this book appear above umbras To do that. I'll go ahead and click on the third layer so that it's above everything. Then I'll actually make it at 100% scale, so it's original. I'll go mask rectangle, and then I'll scale the mask so that it's full screen, and then I'll go ahead and round the corners so that I can have this, as you can see, rounded corners book. And then I'll go back and scale it down to something like 40, and as you can see, we now have our rounded book. So we'll make sure now that it appears from the bottom. I'll go right here in and I'll search for this slide up animation, and then I'll go on out and search for this slide down. There we go. This is how it looks like. The first one isn't actually a business book. It is called cycle cybernetics and it is a book that dives deep, which is not bad, but I want it to appear from here. So I'll cut it, remove the old part, and add another slide up animation because the old one Lited. So from exactly here, it says psycho cybernetics. So what I will do, I will go ahead and add in this yellow screen. I will resize it so that it's something like this. I'll click on multiply so that we can create this eye light effect, as you can see. And I'll actually go ahead and edit and crop the clip so that it's a bit smaller. I'll do it even more, actually a bit less. And there we go, we now have our ylight I'll go on mask, horizontal. I will put it like so, put it at the start, a keyframe, a keyframe, and I will put it right where this slide up ends around here. And then I will go and put a couple of feathers, go forward when this slide up finishes, and go ahead and drug the mask like so, and let's see how this looks like. Called pycocybernetic, and it's way too slow. I'll go ahead and drag it like this. It's called psycho cybernetic. Still too slow. Let's try like this. It's called psycho cyber. That's perfect. Now I'll go ahead and by holding old, I'll drag this upwards, and I will go on basic, eat this and drag it below. Then I also want to make sure that it's a bit bigger, something like this, maybe even a bit more. Then I'll drag the key frames a bit forward. When this ends, basically, something like this. Let's go ahead and give it this a look. Actually a business book. It is called psycho cybernetics. It's perfect. And now I want to make sure that I trim both of the clips right here, and then I add slide down animation right here as well so that they go down at the same time. So let's go ahead and give this animation a look. So the first one isn't actually a business book. It is called Psychocybernetic, and it is a book that dives D. That's perfect. So now I'll go ahead and go right here where Lambros talks about success. Mm that will drive you towards success. And since he talks about success, I'll scale this up, I'll make sure that this is in the background. I will choose another blending mode, which is not default. I usually go for a screen or even Brighton can be good. The main difference is that in Brighton, there isn't the grid showing meanwhile in screen, there is the grid. This is a random overlay that I found on YouTube completely free. I think I'll stick to Brighton and let's see how this looks. A mechanism that will drive you towards success. The second It's not bad, but I want to make sure that it starts earlier. I'll do something like this, and this. Let's go ahead and give this a look. Mechanism that will drive you towards success. It's not bad. However, I want to add a couple of fade animations, fade out and fade in. I will make them 0.2. Then we'll also move the position to something like this so that we can actually see the arrow going upwards. Let's go ahead and give this a look that will drive you towards success. The second book that's perfect. Now we have $100 million offer. So let's go ahead and do the same thing that we have done here. So what do we have here, here, he says 100 million. And then here he says offers. So what I will do is I will copy this and drag it like so, make it 100%. And then I will put it above everything. I will choose the mask, rectangle, and then I'll drag it like this and put a 20 as I've done before so that I have rounded corners. I'll go on basic and shrink this until 40%, like the other book. I'll put it in the middle around here. Now we'll go ahead and drag this both by holding old. Now I want to make sure to position them properly. I'll zoom in by using the control and scroll wheel. I'll go ahead and highlight like so and actually scale this up a bit more. This is what we have now. The second book is $100 million off. It's not bad. I just want to make sure that here I cut the book. Book The second book is $100 million offer. Go ahead and drag 100 million a bit more and drag the offers like so so that now it should be better time. Success. The second book is $100 million off books elaborates on hundred gate graph. That's perfect. What I will do, as you can see, there is some purple behind. That's because I need to remove this book, and now I only have this, which is perfect. Then we have $100,000,000 leads. Let's go ahead and put this on top. Let's make this 100 of scale, mask, rectangle, make it full size, and then go on 20 round corners, put it at the same position as the other ones and make it the same scale. As you can see, we now have all of the books in the same position, just like so. I'll go ahead and make sure it's synced. I actually made it a bit longer and here's what we have. Offers. You can move to the third book in this category, which is $100 million lead the same author. It's not bad at all. I just need to resize quickly. First, the 100 million should be a bit higher, then the leads should be a bit higher and a bit smaller. Something like this and something like this. Ski it a look. This category, which is $100 million, the same author Alex M, which is perfect. And now we just need to add the value equation right here in the background. To do that, I will drag it somewhere here, and then I want to make sure that Lambros moves down. So to do that, I'll go ahead and as you can see, if I only move is cut out, as you can see, he's behind. So I need to apply some key frames to this layer and apply it to this one as well. So right here, I'll add a keyframe on position, and then I'll go forward a bit and add another key frame right here. And then I'll copy both of these, and then I'll go below a keyframe right here, and then go at the old keyframe and check by how much I moved this. It's -791. So this one is 660. So if I move it by -791, it's going to be -131, as you can see, I've just calculated with the calculator, and then I'll go ahead and dit, so -131. Then you can see, they're both going to be there. I'll also a keyframe here on position and then go backwards and put it right here. Then you can see this is what we have. Massive value two. It's not too bad. However, I want to make sure that the animation is moo. I'll go ahead and click on Alt K so that I can open my keyframe animation settings. I'll go on the y, and I'll click right here on the auto curve. I is going to go ahead and smooth out the movement. I'll do it for this one as well. I'll go on the y, and then Go right here and auto curve, and I'll do the same here, AK, in, use this one, click Auto curve, click Auto curve. This is what we have now. To provide massive value to, which is way smoother. Go ahead and disable the clips of the ok, which we haven't created yet. Let's go ahead and go on full screen and see what we have for now. There are three books I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics, and it is a book that dives de into reprogramming your subconscious mind to elevate your self image to use your past wind as an automatic mechanism. Drive you towards success. The second book is $100 million off this book Alex Moz elaborates on how to create a grand slam offer or an offer so good that p cannot say no, based on the offer that you will create $100 million offers. You can move to the third book in this category, which is $100 million. The same offer Alex Moz elaborates on how to find customers that will buy your offers that were enrolling your services and you will provide massive value to. This is perfect. So we have completed the body of our short. We're now going to go ahead and in the x we're going to create cap sons, which are extremely important. We're going to animate them using the free templates in cap cut. We're going to customize them, use custom phones, and all of that stuff. We have almost completed this short, so I'll see you there. 14. Adding Captions: Let's now go ahead and create captions. Before starting, a quick thing to talk about is that there is now this new feature called captions, which allows you to generate captions. However, your version may not be as updated as mine, so you can go on text, auto captions, and generate. And this works on every version. The interface might look a bit different because you might have an older version, but it's somewhat the same everywhere. So once we have our captions, we're going to go ahead and customize. So make sure that you've written apply to all. We're going to choose a fund. So there is this font which is called energy. I'll try and use this one. Everything is caps, as you can see, regardless if it's lowercase or uppercase, because this font is only uppercase apparently. I will go ahead and increase the fund to something like 15, and the change is applied, as you can see to all of the captions. Then I'll go ahead and change some stuff. So firstly, the placement, I'll make them a bit higher. I'll copy the position and then paste it. So by pasting the value of the position, as you can see, each caption is now at -881. If I only drag the first one, it's not going to change, so you have to paste the value. So once you have that, we can go ahead and choose for some stuff that we want. We may want a stroke or a background or some glow or maybe even some shadow or some curve. I don't suggest you use curve, and what I'll go with is some shadow, I'll remove the stroke. So some shadow, I'll make it bit less blurry, a bit more transparency or opacity, however you want to call it, I'll distance it a bit more and something like this, and we are going to have this shadow, which is perfect. So now what we want to do is go ahead and make sure that in each line there is only one, two, or three words at max. And also, we want to make sure that they fit in only one line. So before starting, I actually realized that bold, the captions look better, as you can see, so I'll keep them bold. Now let's go ahead and go on the captions feature, and I'll go at three and then enter. I'll do the same here, here, then I'll keep going just like so. Entrepreneurial is a long board, so it's going to have hiswn space, and there we go. What I will do now is I've watched the whole video. There's a couple of stuff to fix. Entrepreneurial, as you can see, isn't correct. I have to remove this space so that it goes back in line with the other captions. Then there is some stuff that is not in two lines. I'll go ahead and do this, and I'll actually make sure that it ends in the end and then like this, this is going to apply to all of the captions. We have this one, which is divided into two parts, but we can delete it because the name is already written there. Then as you can see, we have all of the captions in one single line, which is perfect. Now that we have all of our captions in one single line, we can go ahead and animate them. So we can go on animation. We can look for in animation and we can choose something like a fade in. R three. We can try something like flatter. R three. One I think I'll use is spring. As you can see, it's this kind of zoom in, and I'll go ahead and use it right here. Let's see how this looks. R three. As you can see it zooms and then it goes back to normal, so it has the subtle pop I'll go ahead and click it on each single caption. So now we have our captions with the animation. Let's take a look. Here are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics and it is a book that dives de into reprogramming your subconscious mind to elevate your self image to use your past wind as an automatic mechanism that will drive you towards success. The second book is $100 million off this book actually most elaborates on how to create a grand slam offer or an offer so good that cannot say no, based on the offer that you will create from $100 million. Can move to the third book in this category, which is $100 million, the same author Alex Mozi elaborates on how to find customers that will buy your offers that we enroll in your services, and you will provide massive value to. That's perfect. To take these captions even further, we should now go ahead and color them. Let's look at, for example, the start, we have books I'll go ahead and highlight the word books, and I can choose a color, let's say I want to make it Aqua. I'll click on Aqua and then I'll go forward, and there is for example, starting out. Starting out, I can go ahead and make it orange. And then I can go forward entrepreneurial journey, and you should definitely read. We can make read red. So go ahead and actually, I cannot click red now because if I click red, here's what's going to happen. Since read is the whole caption, click red, all of the captions have turned red. So click Control T. I'll go and read. And then I will disable, apply to all, and now I'll make it tread. And then if you want to start a creative business and start generating income. So I'll color income with green because that's color of money. First one isn't actually a business. I'll go ahead and color book. Let's say yellow, and then it is called Here we have dives deep. I will color dives of Aqua because dives kind of reminds me of the sea, aqua color, and then I'll go ahead and color mind of pink, I'll color wings of yellow because usually trophies are yellow. I'll color success of green. Here we have cran slam offer. I'll go ahead and duplicate this text three times. Then on the first one, I'll color grand of let's say red. On the second one, I'll color slam of red. And on the third one, I'll go ahead and color offer of red. And what I will do is I will make sure that here it says grand. Here it starts to say slam. So I'll go ahead and start the slam from here, and I'll put offer later. So now we have grand slam, and then we'll have offer right here. And now I'll shrink that. I will put everything close like so, and then I will remove the animation from the last two. And as you can see, we now have a moving color. P a grand slam offer. Which is perfect. And then I'll go ahead and color offer of orange this time. I'll go forward. And here I elaborates. I'll go ahead and color this of purple, and then I'll go forward. Customers. I'll make it Aqua. Then I'll put offers green, and then I'll color value of a bluish color, something like this. Now we have our captions completed. Let's give a look at what we actually have right now with the colored captions. Here are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics, and it is a book that dives de into reprogramming your subconscious mind to elevate your self image to use your past winds as an automatic mechanism. Drive you towards success. The second book is $100 million offer. Book Alex Mozi elaborates on how to create a grand slam offer or an offer so good that you cannot say no, based on the offer that you will create $100 million offers. You can move to the third book in this category, which is $100 million. The same offer Alex Mozi elaborates on how to find customers that will buy your offers that were enroll in your services and you will provide massive value to. That's perfect. And so now that we have our captions, we're going to move in the next lesson where we're going to almost finish the graphic side by creating the hook. This is the last step before moving on to the audio editing of the short. 15. Editing the Hook of the Short: Before starting with the hook, let's go ahead and describe what's a good hook made of. And mainly, what you want to recreate in the hook are two things. The first one is a visual reference, either a motion graphic or in our case, we will use books. So something tangible graphic. If you have space on the screen, you can also use text. The main thing you should try and achieve with your hook is to recreate curiosity in your viewer. And we're going to achieve this in our hook. By blurring the books so that the viewer is not going to know what are the top three books that are going to benefit his life massively unless he watches this video. And those three books are going to be uncovered slowly throughout the video. That's how you create curiosity in a hook. So what I want to do is I want all of these three books to come in in a rotation way and all of them be kind of in a row and make their titles blurred so that I create a sort of curiosity in the mind of the viewer, and then I want them to rotate once again and fade out. And then I want to add this barrel from lumbers, make it full screen at the narrow that points at him and says me four years ago. So let's go ahead and do that. First, let's start with this part, which is also the artist. So go ahead and put the scale of the books on 100% so that I can select the first one, go on mask, rectangle, make it full screen. And around the corner to 20. And then I'll do the same here mask. I'll make it full screen and make it to 20. And once again here, rectangle and full screen 20. Once I have all of my boats rounded, I'll go ahead and reduce their scale. So I'll go ahead 35, 35 and 35, and then I'll move them. I'll put this one here under $1,000,000 leads on the right and offers in the middle because that's the chronological order, and then I'll actually make them even smaller. Let's try with 27. I think this is good. So I'll apply to everything except actually I'll make this one a bit bigger and this one as well because the images are just smaller. I'll zoom in to check what's their size. I think we are good now. I just need to make This one a bit bigger. I'll click here and make it something like 31, and I think we have it now. And what I'll do is I'll rotate them to let's say, 45 degrees, and then I'll do the same for offers and cybernetics. And I'll eat a keyframe on all of the rotation positions. I'll it a keyframe on all of the rotations, and then I'll go forward to let's say here, and I'll bring it to zero. On all of them so that they are straight, and then I'll go ahead and go on blend, it's a keyframe on one under opacity on each and every single one of the layers and then go back and put it to zero so that we're going to have a slow fade in. Let's have a look. There are three Okay, it's not bad, but it's not that good either. We can make it better. So let's go ahead and scale this down, let's say by 5%. So it's going to be 26 key frame, and then 22 key frame, 23 key frame. And then I'll go forward when the animation ends, and I'll do 28 27 and 31. And now we should have something better. Let's have another look. Three As you can see, it's not looking too bad. However, we can do better, and I'll go ahead and look at them somewhere around here. And what I'll do is I'll actually add some keyframes on the position. I'll go ahead and change the position to around zero, and actually, it's a bit too much. Let's do like 300, and then I'll go ahead to start, a keyframe, go at the end, and put a keyframe back to 500. And then I'll actually go onto the offers book. I'll add a keyframe here, then go to the first keyframe and do 47 -200, which is 1503. And now this is what we have. Three. As you can see, they are moving just like so, however, I don't like our offers is moving because I've made the wrong calculations, I think, and it should be actually 2407 because I have to add them. So now, this is what we have. Here three I like this way more now. It looks way more realistic. I also want to add some movement to leads. So I'll go like this, then go forward, another key frame, go backwards, and I will do, let's say 700. So this is how it looks like now. Let's go full screen. Three. Yeah, I really like this animation. So I actually want to move everything a bit to the left. So I'll go ahead and go on each key frame and move everything to the left by 100. So I'll do so. I'll do it here as well, and then I'll do it Here, once again, I'll go forward, do it here, and then I'll do the same once again here. And this is how it looks like. There are three books. And this is perfect. They're really centered. I like it. However, I don't like how the text goes over it, so we need to fix this. So I'll actually just remove the first two subtitles. So this is what we have. Here are three books I wish I knew That's perfect. So as you can see, we have the books rotating like so, which I really like. So let's go ahead and blur everything now. So I have it in my favorites. If I blur right now, I'll have this. Although you can clearly read through this. So if I increase it, you can still read. I could Go ahead and effects blur. And I mean, just add another blurre honestly. But you can't steal read. I'll go ahead and do it. So I'll go ahead and drug blurs on the cybernetic as well. I'll drag it to 100 and I'll do the same with offers. So I'll drag 100. This is our final book. Here are three books. I wish I knew what I was starting out in my. Perfect. And now we need to fix this. I wish I was starting out. So we want to put Lam's full screen just like so. And then let's go on import at the arrow that I got on KanvaFre software. I'll track it like so. Here we go, and then I'll rotate this, and then actually I'll move mbros I'll make it a bit bigger and move it lower, even more so that I have more space to add some text here. So I'll reduce the scale to 80 or something, and here I'll type my text. So I'll go ahead and copy the subtitle and paste it, and then I'll go ahead and remove the animation. I'll go on text and reframe it to me. I'll make it white. I'll scale it out, and then I'll put it above. So. Let's see how this looks. When I was starting out in my entrepreneurial. It's actually not synced. So let's go ahead and sync everything right here. There we go. When I was starting out in my entrepreneurial journey and. Now, let's go ahead and add some movement to this arrow. I'll go on effects, and there is this effect called shake. I'll drag it. I'll reduce the strength to like one and the speed to one, and let's look at it when I was starting out in my entrepreneurial. I think I can increase it a bit more. Let's go right here and put this to three and put this. When I was starting out in my entrepreneurial journey, and I like it. So now I can go ahead and sing the beer right here so that everything ends. So let's go ahead and give this video look. There are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative beer. That's perfect. I really like how this hook turned out. So I'll now see you in the next lesson where we will add sound design, so sound effects and music to all of these things that we have right here. 16. Introduction to Color Grading and Upscaling: This lesson is going to be divided into two different parts. In the first one, we're going to talk about how to upscale our footage by using TPAs AI. And in the second one, we will go ahead and color grade it. When it comes to TPAs, TPAs is another editing software, which isn't that cheap. It's $300. You buy it once and you love it forever. However, it's not necessary. And what TPAs does is it allows you to make your image more crisp and upscale to a four k resolution regardless of what the image is. Regardless, it's not a necessary software at all. It's just a nice to have. And there are two reasons because I say this. The first one is you could simply record a four k, and you will not have any problems in exporting a four k. And the second one is four k is not mandatory when you're creating videos. Mr. Bast uploads in ten ADP. Therefore, it's not necessary to have four k videos at all. So to upscale, I will go ahead and highlight everything that we have. I will click V so that I disable everything. Then you can see, we'll have my erral right here, this one, and I will go ahead and mutate and export. It's not necessary to mutate. I just do it. I'll go ahead and call it upscale this, and I'll leave all of the settings recommended, and I'll export my error. And then I'll go on tops, I'll go on browse and import my file. And as you can see, I'll find this interface. What I will do is I will go on preset and I will click up scale to four k, and then right here, I should have an output resolution, which is the same as this one, but multiplied by two. But I do not have it because this one is a 16 by nine as straco meanwhile I want a nine by 16. I'll go ahead and click on custom resolution, and right here, I'll type this number 21 60. Now here, 38 40 should appear. In fact, it does. I'll leave the frame rate on 30, although I could upscale this to 60 if I wanted to. And as you can see now, we have our scale by 200%, which is perfect. Now, there is the stabilization to reduce the camera shakes from venous, but we do not want this. We don't need this. There is motion deblur which is suggest to activate if there's a lot of blur in image, which isn't in our case. Then there is frame interpolation, which is useful if you want to create a slow motion. In our case, we just want the enhancement. So we'll go right here. We'll leave the video type on progressive. The model on proteus. If you want a more subtle up scale, you can go right here and go on GIA or Artemis. They both work pretty well. And then you go on parameters and you click manual. And here we're going to tweak some settings. So first, I'll flix the compreson to around 80. Then I'll improve the detail to around 80 as well. I will not add any sharp en because we'll do this in cap cut if you want to. Then I'll reduce the noise to 100 because as you can see, the image is really noisy, especially right here below. And then I will add a bit of the blur around 50. And then I will add no noise, of course, and I will add some recover detail. I'll go with 80 as well, and I will not add any grain and kyliic export. And topa will do it stay. Just keep in mind that where your color correcting, you want to use your color correction after you have upscaled your footage. Otherwise, you might have to recolor, correct your footage once again because of the upscale. So keep that in mind if you're upscaling your footage. So go ahead and bring my upscaled footage. I'll drag it right here. Let's go, for example, right here. Let's click it. Let's go full screen. And now let's click V to see what we had before and what we have now. As you can see, the comparison is pretty big. There is no longer the noise on the T shirt, as you can see, but also on the rest of the image, everything feels way smoother, and the noise is almost completely gone. As you can see. So this is perfect. What I will do now is I will place this right here and then bring all of this here and all of this here. And now I have my upscale a role here. I'll also by holding old copy it and then click on remove background so that I have basically compound clip that I don't need anymore. I'll close it. And now we will re enable all of this stuff and this thing right here. I will also have to set up the layer. So in this case, it's going to be two, and this one needs to be five. And then I'll go here and put the layer of the fade behind, and then go right here, put the layer here. And then here, everything looks good. And here, actually, as you can see, there is the cutout that is above. So I'll go ahead and bake it below. And then we go forward, and we have once again, the cutout that is above. I'll go ahead and click on one. And now we have also the valley equation here. So this looks perfect now, and we have everything in order and upscaled. So let's go ahead and compare the upscaled version with the normal version so that we can see the difference. Here are three books I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics, and it is a book that dives det to reprogramming your subconscious mind to elevate your self image to use your past wind as an automatic mechanism. Drive you towards success. The second book is $100 million off this book Alex Moz elaborates on how to create a grand slam offer or an offer so good that you cannot say no, based on the offer that you will create from $100 million offers. You can move to the third book in this category, which is $100 million. The same author Alex Moz elaborates on how to find customers that will buy your offers that were enrolling your services and you will provide massive value to. That's perfect. Let's now go ahead and talk about color grading. The color grade. What I will do is I will go ahead and go on adjustment and start tweaking some values. Now, there is also HSL, which we can go into, but it's more specific per each color. So I'm not really going to go into that. Either in curves because the only one that might be a bit useful is this one for the brightness, as you can see, but we don't really need this because we can just use the exposure value right here and get similar results, as you can see. So we'll just do some basic color corrections. So let's start with the temperature. Here we can choose if we want to add a bit more of a yellow warm vibe, as you can see to our video. Or a more colder blue vibe. And I think I'll go with this one because we are showing a purple book, a blue book, therefore, a more colder vibe, I think is going to fit better. And then we have the tint, which I'm not really going to use. We have the saturation. We could increase this a bit to around five, and then we can increase the brightness a bit and the contrast. And this is really important because as you can see, creates this contrast and kind of removes some noise and makes the image more defined. As you can see. And then we have highlights which I lower down a bit so that as you can see, the image is less highlighted and it looks more balanced. And then we have shadow. I won't really touch that, and either I will do it white. I will lower the blacks a bit, but not too much. And then we have the brilliant, and I don't really want to touch this. So we can go now in the effects. We could use a bit of sharpness. And I think we will go with around 25, something like this because it's going to sharpen the edges a bit more and I like this. And then we have clarity, which improves the clarity of our image. I'm going to go with ten, and then particles just add particles. I don't want to really use it. And then we have fade, which fades the image. I go to use this, and then vignette, I'll try and go with something like three and see if it fits. Yeah, I think I like this having a bit of black on the top, just like so. This is the color correction that we're going to use. And I'm going to go ahead and copy all of these values into the cutout, as you can see. And what I will do, will remove the sharpen from the cutout. Otherwise, if I have the sharpen of the edges on the cutout as you can see, I will have the cutout right here, so ambrose face with this sharpen. So go ahead and remove it from the cutout. And then we'll remove the vignette from my cutout layer because otherwise, I will have basically a double vignette. As you can see there is going to be more black here and here, then if I control, which removes it. I'll go ahead and disable it because I already have it in the layer below. Now let's go ahead and play what we have. Here are three books I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. Actually, I think the situation is a bit too much. Trade C instead of enhance. Now I think ambers looks way more natural skin color, especially, go back and replay from the start. Here are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics, and it is a book that dives de into reprogramming your subconscious mind to elevate your self image to use your past winds as an automatic mechanism. Drive you towards success. The second book is $100 million off this book Alex Mozi elaborates on how to create a grand slam offer or an offer so good that you cannot say no, based on the offer that you will create $100 million offers. You can move to the third book in this category, which is $100 million. The same offer Alex Mozi elaborates on how to find customers that will buy your offers that were enroll in your services and you will provide massive value to. We have now done the color correction, and we have almost completed everything regarding video, but we need also to now go ahead and curate our audio because right now we only have umbra talking. So in the next lesson, we're going to talk about music and sound effects. 17. Adding Music and Sound Effects: So let's go ahead and talk about sound design. Now, when it comes to sound design, there's a really simple rule to follow why you are adding sound design to any videos. Whatever happens in the video track must be reflected in the audio track. So let's say there is cache fooling, there must be a sound effect. There is a book coming up sound effect. Something being highlighted, sound effect. The graph going up, sound effect. You get the point, right? Every time a movement or something appears from anywhere in the frame, what you need to do is go ahead and out some sound effects so that the ears can understand what's happening as well. So I'll start by dragging some mushes and I'll drag them all in the timeline, and let's see which one fits better, for example, for the start where we have the movement right here of the books, as you can see, rotating. Three books. I wish I knew when I was starting out in my entrepreneurial journey, and you definitely read if you want to start a creative business and start. I think the first one fits pretty well. Ahead and move the ones, and I'll so in reduce the start and put this right at the start. Let's go ahead and play this. R three. I think it fits pretty well, but the audio should be raised by around 3 decibels, let's go ahead and do that. R three. I think it's good now. Here we have this barrel and we have an arrow. For the arrow, I'll use a ding sound effects. Starting out in my entrepreneurial journey. And I will change it to around -5 decibels. When I was starting out in my entrepreneurial journey, and I actually wanted to make it smaller and add this fade out effect all the way to the start. When I was starting out in my entrepreneurial journey, and I like this. So let's go ahead and add some paper sound effect for the money folding. That's usually a good way to represent the money fooling with some paper effects. So I think I found it, it's called paper crumble. So go ahead and reduce this by minus eight, and then I'll go ahead and reduce this part and this part. Let's go ahead and play this. Start generating online. The volume is too high and so I want to fade out and the fade I'll go with something like 11 start generating online. So. Still too low. CD 16, start generating income online. Let's try 20 and start generating income on line. Maybe even something less 21 business and start generating income online. The first I think I like 21. I'll leave it there. Here we have this book sliding up. Let's start with a fast bush sound effect. Books called psycho cybernetics. I think I like it. Let's go ahead and reduce it by minus five. Books called psycho cybernetics it is a book that dives I'll actually go with minus seven and here we have it. Book It is called psycho cybernetics also copy and paste it once the slide down happens. Business book. It is called psycho cybernetics, and it is a book that dives Perfect. Now we have to represent the highlight pending here. I got a sound effect here of a marker. I got this in epidemic sound. All of the other effects, by the way, are completely free in my asset pack. So let's go ahead and go to the first keyframe, which is right here. Let's cut this right here. Then let's go to the second key frame. Cut the, the second key frame. Cut this. I will remove everything in. Which I don't need. Then we add fade in on 0.3, fade out 0.3, 0.2 and 0.2. And then I will also probably reduce the audio to -14, and let's go ahead and hear this. B is called cycle cybernetics. I. Perfect. So I'll copy this. Go forward, go right here, paste, and then go here, here, here, make this longer. This one is long enough. Perfect. Let's frame place. But it is $100 million. It's perfect. Now I'll also go ahead and add the bushes here. There should be something like this, actually a bit more to left. I want to make this pen like success. The second book is $100 million book elaborate. That's perfect. Then I'll go forward and I'll actually copy all of this and paste right tire because the sound design is going to be similar. I'll just need to modify everything slightly. I'll go the first keyframe and drag the marker sound effect until the end, and I'll do the same here. And here. Gory which $100 million is the same offer. Alex Mo elaborates Perfect. Now what I need is a woh sound effect for this value coming down, I'll try this one. I'll reduce its volume by eight. I'll actually make sure that it appears a bit earlier, something like this. I also a bit of a fade. You will provide massive value to perfect. And now the only thing that we're missing is this one. I will now go ahead and use this riser sound effect and I'll lower the volume, and I'll actually make it like so because I don't really care about the ending. I just want to make it basically the rising sound effect, but I don't want it to actually make the metallic end that's usually risers f. I'll let you hear it. Automatic mechanism that will drive you towards success. The second Actually, I want it to be a bit higher in volume. Drive you towards 60. I'll reduce the fades, something like this and increase the voluma bit. That will drive you towards 60. Second. I really like that, and now I also want to add riser to the start of the video because usually riser makes the video performance better at the start. I'll go ahead and reduce the voluma bit, make it like so. So let's go ahead and start free playing this. Three books. I wish I knew what I was starting out in my entrepreneurial. Actually, I don't really like this thing. I just realized. I'll go ahead and remove it and I'll leave the transition as it is for now. Let's go ahead and play this from the start now. Here are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics and it is a book that dives D into reprogramming your subconscious mind to elevate your self image to use your past wind as an automatic mechanism. Drive you towards success. The second book is $100 million off this book Alex Mozi elaborates on how to create a grand slam offer or an offer so good that you cannot say no. Based on the offer that you will create from $100 million offers. You can move to the third book in this category, which is $100 million the same offer Alex Mozi elaborates on how to find customers that will buy your offers that we're enrolling your services and you will provide massive value to. Now that we have added sound effects. What we need to add is go ahead and add some music. Music is one of the best ways to add emotions, and you should always try to add a music which enhances the emotion that the video is trying to portray. So in this case, the vibe is positive. We're talking about books, getting knowledge, making money. Therefore, I found two tracks that we could use, and I found them on epidemic sound, which is what I use for music. I'll go ahead and drag. The first one. I'll reduce the volume to around -20. I will cut it right here, what I'll do is I will add a fade at the end, and I think we have gotten a really good music. Let's go ahead and listen to this. Here are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics and it is a book that dives D into reprogramming your subconscious mind to elevate your self image to use your past wind as an automatic mechanism. Drive you towards success. The second book is $100 million this book Alex Moz elaborates on how to create a grand slam offer or an offer so good that you cannot say no. Based on the offer that you will create $100 million offers. You can move to the third book in this category, which is $100 million the same offer. Alex Moz elaborates on how to find customers that will buy your offers that we're enrolling your services and you will provide massive value. Let's try also and add this song, and let's see if this fits as well. So the actual song starts around here. So I'll reduce the volume to -20, and then I'll drag it to the start. I'll cut it towards the end, and I'll add a simple fade out. Before exporting this, as you can see, there are two places, one here and one here where the music is lower in volume, and I'll quickly go there, and I will go on audio add a key frame and then go one frame forward and increase the volume here, and then go when this small thing ends at the key frame and then go backwards, one frame, another key frame, go forward again. And here I want it to get low to 24 as it was before once again. As you can see, we're not going to have our normal truck, and then it raises for a bit and then it goes down, and then going to do the same Here, where as you can see, there is another spot where the music is really low. So I'll go backwards, keyframe forward. Let's go at something like 13, and then go right here. Go one frame backwards, keyframe one frame forward, 24. And now we are going to have as you can see a balance track even here. And now let's go ahead and give this a listen once again. There are three books I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. So the first one isn't actually a business book. It is called psycho cybernetics, and it is a book that dives D to reprogramming your subconscious mind to elevate your self image to use your past win as an automatic mechanism. Drive you towards. The second book is $100 million off this book Alex Moz elaborates on how to create a grand slam offer or an offer so good that you cannot say no, based on the offer that you will create $100 million offers. You can move to the third book in this category, which is $100 million the same offer. Alex Mozi elaborates on how to find customers that will buy your offers that we're enrolling your services and you will provide massive valuue. I think I like the So more. Therefore, we're going to use this one. The sound effects all sounded really balanced and saying goes for the audio right here. So I'll go ahead and leave the audio like this, and I think we're done now regarding the audio. So it's about making some final touches and applying some retention tricks. So right now to completely finish this short. In the next lesson, we're going to talk about a couple of retention tricks used by the top players, and now we can implement them and making some final touches to the edit. 18. Final Touches and Retention Tricks: Before going into the retention tricks, there are a couple of small things that I want to fix. So here as you can see 100 isn't being highlighted properly. So I'll scale this up a bit so that it's better. And also, at the start, you can see. You can read the titles of the book. So that we'll do go on lens and I'll drag in some more blurs so that we will not be able to read the name of the book properly. You can still kind of read the names of the books when I export, and that's because even if I stack up blurs, they're not going to be too effective. So what I will do is I will create effects which are actual blur effects, and I will go ahead and create a lot of them by holding old and then I will highlight them all and then by holding control, I'll highlight my stuff as well, and I'll click Alt G so that as you can see, I'm creating a compound clip. And now, as you can see, it's perfect, And now what I will do now is I will go ahead and explain one of the best retention tricks possible, especially in this kind of videos where you have a top tree or a list or something numbered. So that's used by Mr. Wood Boss, where he uses circles that are put on the top right of the screen with a number inside. Showing when what is actually showing is going to end. So, for example, in this case, we have books showcase. So what they would do is right here I would add a one, and then a circle that slowly ends and the circle is going to complete as the review of the book ends and the next one starts. So there is going to be a two and the circle is going to continue. And that's going to tell the viewer that there is not much time until that specific book review is over, Therefore, they can go ahead and keep watching because there's going to be something new soon. The way you do this is by creating some circles and keyframe masking. So I've created two circles in Canva, one white and one purple. You can also just drag in a purple screen directly in cap cut and create a circle. However, I prefer just to use these ones that I've created on Kanva because first, it was easier. Second, I don't have to mess up with double masking, which I would have. If I'm going to create the circles in cap cut. And third, I can always use the same size. So go ahead and track them here and here. I'll check that the position is the same, so I'll copy the x and then copy the y just like so. And as I can see they are both in the same x t spot. So what I will do now is I will resize the white one and I will actually put it above so that I can see it. I'll zoom in so I can see better. Then I'll also duplicate the purple one and reduce its scale to like 70. Actually, maybe a bit more so that as you can see, I have this outline. So now what I will do is I will actually track this above, so that I'm more organized, and I will go on mask, click on horizontal, drag it like S and it a keyframe. And then go forward and then another key frame like so. And once, as you can see, the first alpha of the circle is complete, I will go ahead and duplicate this layer, and this time, I'm going to have some different keyframes here, which are going to be from here to around here, which is perfect. So what I will do is I will go one frame backwards and a keyframe on zero opacity and one frame forward and a keyframe on 100 opacity. So as you can see, we have our complete movement now. This one is moving perfectly, and then it continues perfectly. However, there is a small thing to change, which is the start. As you can see, there is this part that we don't want. And to avoid that, I'll go ahead and take the full parple layer. I will duplicate above everything. I will make sure that it's on the last layer so that it's covering everything. I will mask it horizontally, just like so, actually invert it. And I'll go right here where the first rotation ends, and I will eat a keyframe on lander opacity, one frame forward, and it a keyframe on zero. So as you can see this is what's going to happen. The circle is going to go and then complete. However, I want to slightly move this mask to the left. Something like this. Let's go ahead and give it a look again. We have this and then it continues just like so, which is perfect. So now, the only thing that is left to do is go ahead and re enable all of the hoodio and go ahead and check when does the first book review start? Line. So the first one isn't actually business book. It's called cycle cybernetics. It's exactly here when the first review starts, as you can see. So I'll go ahead and drug everything like so. I'll check when it ends, which is exactly here. And I will make sure that the keyframe, this one is going to end exactly there. As you can see, I've gone a bit too far. I'll drag it like so. And now as you can see the first book review ends right when the second one is going to start. So I will cut all of my layers right here. Perfect. And as you can see, this is what we have now. We have a fast circle at the start and then a really slow one at the end. And we don't like this. We want to make the duration, of course, uniform. So what I'll do is I will go at this one right here. I will copy the keyframes by holding control. And then eating C. And then, as you can see, this thing is 12 seconds and four long. So I'll go at 6 seconds, which is going to be around here. I can check by cutting, as you can see, I can see how long is it. So I'll go two frame forward and the alpha is exactly here. I'll eat control C, and then I'll copy my key frames actually. And then I'll remove this ones, and then I'll drag this keyframe where it actually is right here. So I'll actually just copy, go right here, and paste and delete this one. And I'll do the same here. So old control, light both of them, C, delete them, and then go right here. And then just paste it. And now, as you can see, we have a uniform circle which is going at the same pace for the whole duration of the snippet of the book review, basically. So I'll have this. Now I'll go ahead and add a number, which is text, default text, and I'll call it one, and then I'll make sure to drag it above just right here. I'll choose the phone that we have used for our animation, and there we have it. I'll so in even more to make sure it's centered. Now what I will do is I will repeat this process. So I'll control C and paste it here, control V, and now I'll also copy and paste a number and make it two, and then I'll have to move this by a bit. So I think the exact split is going to be around here, maybe a bit more. So this is where the exact Alpha is. So I'll go ahead and mark it by clicking M so that I create this marker, as you can see. I'll go ahead and copy both of the keyframes, go at the marker and paste them, remove the old ones. And then do the same here. So copy, delete them, go at the marker, and paste them, and then I'll do the same once again, copy, delete, paste. Now, as you can see, once again, we have our circle going and for the whole duration of our edit, just like so, which is perfect. I actually want to make the two a bit more centered. Something like this. Now I'll do this once again. So I'll go ahead and copy everything, paste it here. It's going to end exactly here at the end. I'll copy paste the number, call it three, and then I'll remove the marker by right clicking and clicking delete marker. Now I'll check when the exact lp is exactly here as you can see, five 18, five 18. Now I'll a marker here. Control C on both the keyframes, delete, paste, control C, delete and I paste, and then control C, delete control V. As you can see, once again, we have recreated this, although I actually want to make everything a bit longer. A quick thing to fix in both the circles, the two and the tree is that we need to drag this keyframe exactly at the end. As you can see, the two is going to end exactly when the tree starts, and I'll actually copy this keyframe and paste it also right here because we have actually cut it when I've cut all of the aces in the clip. And now we should have a perfect tree circle, as you can see. So now we're going to replay the whole edit with the audio from the start, And I'll let you judge, what do you think about it? There are three books. I wish I knew when I was starting out in my entrepreneurial journey, and you should definitely read if you want to start a creative business and start generating income online. The first one isn't actually a business book. It is called psycho cybernetics, and it is a book that dives D to reprogramming your subconscious mind to elevate your self image to use your past wind as an automatic mechanism. Drive you towards success. The second book is $100 million of book Alex Mozi elaborates on how to create a grand slam offer or an offer so good that you cannot say no. Based on the offer that you will create $100 million offers. You can move to the third book in this category, which is $100 million the same offer. Alex Mozi elaborates on how to find customers that will buy your offers that we're enrolling your services, and you will provide massive value. 19. Deep Dive into Viral Analytics: If I could tell you right now that there is a recipe that is going to guarantee you to get tons of views on your videos, I would be lying because there are so many factors that come into place, such as your personality, if you're showing your face or not, your energy, your branding, your niche, what your viewers want, all of that stuff. I cannot give you a perfect recipe for views. I can tell you what are the top players making, how to recreate that and the fundamentals. But the point is, that once you will start applauding, you will get some days where you're getting some views and some days where you're flopping completely. They are going to be highs and lows. Like this is two weeks of content which didn't perform. And when you have these kind of low days, you have to sit and analyze, what am I doing Brown? Because the thing is, that YouTube is going to try and push your content, and you have to analyze which one of your content does better. So, for example, what we have started with in the early days of the channel, we have started by posting clips with stock footage in the background, just basic subtitles, some music and an AI voice over. But the problem is that as you can see, we had some spikes of views and some spikes of, you know, getting no views, all of that stuff. And then we started trying to change the content to gather some more consistency. So instead of only posting these AI voice videos, we tried to post some podcast clips, with subtitles, same editing style, let's say, but the clips were different. So it wasn't an AI voice over with stock footage, but it was actual people, for example, Chris Williamson, or Andrew Guberman on podcast, you know, talking about a certain topic. And the reason we did that is because in these two weeks, we basically got no views. And we had to somehow changed that. So we started trying this new content out while keeping the old content as well. When they would post the AI voice over content and when they would post podcast content. Same style with black and white, subtitles in the middle and all of that stuff. But the clips were from podcast. And we started getting more traction with the podcast clips than with the AI voiceover clips, which was around here. I cannot tell you which specific views came from the podcast and which one came from the AI voiceover. But basically, just by analyzing how much our videos were getting pushed, we realized that Podcast clips were getting pushed more. So we decided to stick with Podcast clips. And as you can see, we started getting some views. Now, the thing with the views is, yes, we were getting some views, but the retention of our videos, wasn't too good. So as you can see, if I look at this one, for example, we have 78% retention with 28% of the people getting at the end of the video. Now, this is not good retention. Usually, you should aim for around 100% retention 80-100 is wet spot for getting some views. Now, these are not good views because the video is short. The video was 24 seconds long, as you can see. And a video like this, you should have 80 to 100% retention 20-24, Those should be the numbers you should be achieving. And the fact that we didn't achieve them, as you can see, brought to this graph, which basically got no views. And that's when we started trying some new editing stuff. So instead of having completely black and white video with white subtitles, we started to add some more customization to the subtitles. And the changes to. First, a bit of shadow to the subtitles, so that people could read them better. And the second one was using yellow to highlight keywords, and our tential graphs improved. This is, for example, two videos later, as you can see, we have a 100% retention. Now, 100% retention on a video like this is not that good because as you can see, we have 11 seconds of video. Although, getting alf of the people to the end and an average of 100% of people watching was already better than before. That's why we stick to this style. We kept using yellow keywords. And as you can see the video got pushed a bit more to 800 views instead of 200, and that's where we took it even further. And then what we did afterwards was animating the subtitles. So instead of having, let's say we have a sentence that is I am a champion. And before we would just highlight the word champion because it's the most important one. What we would do afterwards, would be weight the word M. And then once the speaker has said the word, we're going to highlight the word champion so that we are animating the color and it moves on the subtitle so that it keeps the viewer engaged and it keeps moving and reading with the subtitle changing. So basically, it's a subtitle changing color over and over. And that increased the attention even more. To a point where three or four videos later, we got our first good breakthrough. As you can see this video as 16 seconds of average federation on a 17 second video which is a 94.5 retention on a fairly long video, which is really, really good. And in fact, we got ten views, and then he kept pushing, Again and again and again, because we got a lot of comments as well. People were emotionally triggered by what the speaker was saying. So they kept commenting, he's wrong, is wrong, I am right, and all of that stuff, which gave the algorithm a good reason to push this video. Just a couple of days ago, we posted this video, and as you can see, it has an amazing retention of 90% and an AVD of 23 seconds, which is extremely good because the video is 27 seconds long. Also, retention was 95%, but now we got pushed a lot and increased a bit. Regardless, as you can see, it has gone up, and then it has been constantly raising for some days. As you can see, we posted it six days ago, and it's still getting views. Doesn't plan on stopping anytime soon. And the main lesson that I want you to take from this is that you should constantly try new things. If you see something that works, redo it. If you try something and the views get lower, remove that. Keep testing new stuff, keep animating more, adding more stuff to your video. Try and make your viewers engaged. You're only going to learn what works for you if you keep testing new stuff and you keep what works for you. The reason I've shown you how to create a circle on the top right why you're making least videos. So let's say the top three smartphones of 2024, and you put a little circle there. That's because in those kind of videos, it works an editor from Mr. Bud Bos at the idea to try it. They saw that the retention got higher, so they kept it, and they're now using it in every single video. And the reason for that is because someone at the idea, he tried. I worked, they kept it. That's how you keep improving your content. You need to look at your analytics and try and fix your statistics. Now, retention is not the only statistic that is important, but I want to break a common belief right now. You should not aim for 100% retention. You should aim for more, okay? If you see at the start of this video, the retention is 146%. So keep in mind to make sure that your content is so good that people want to rewatch it once again. Maybe because you have talked about so much important that people want to rewatch it. And if they rewatch it, they give you 200% of average federation. And that adds up. Now, in this video that we've seen before with 14 k views, if I go on the reach, as you can see, I can see the viewed versus wiped ratio. And the way you improve this is by adding visual hooks so that your viewers try to stay because the hardest part about making a video watched by a lot of people is making people stay in the first 3 seconds. That's the hardest part of them all. Try not the hook because it's extremely important. If I go back to the video from before, actually, you're going to see that the viewed wasn't actually that good, and this caused the video to not get as many views as we could have. Because as you can see, it got 50 k impressions. On the short feet, 50 k, and we only converted 37 of them. And one of the other reasons because it got pushed a lot is because as you can see, there's gotten tons of s. There's gotten 1.5 k s and only ten dislikes, which means that the algorithm clearly show that this video was good. We got a lot of likes engagement. And the way you get lies it's not by asking for a lie. It's just by making a video that people like. That's what a lie is supposed to mean, right? People watch your content, they enjoy it, and they like it. You shouldn't ask for likes ever even in long form videos. That's not how likes work. I'm not going to like the video just because you told me so. And if you make good content, you're going to get likes. That's how simple it is. Just try and make a piece of content that provides value, whether it's in the form of information or entertainment. It doesn't matter. Maybe you're a video editor and you give information about how to edit on a certain software. Cool. Just try to make it as informative as possible so that people are going to actually like your video because they enjoy it as a sign of thank you for giving so much information to them. So this is what I wanted to talk about in this analytics lesson. Make sure to iterate as much as possible. Try things. If they work, keep them, if they don't, it's fine, teach them and try some figels. Try and take inspirations from the best in your niche. Stein once said, insanity is doing the same thing over and over. And expecting a different result. If you keep making the same videos, don't expect to get different results to what you're getting right now. That's not how it works. You should always try and constantly improve. If you see that you're viewed versus Y ratio was good, check what happens in the first 3 seconds. Maybe your speaker screamed and called their attention, or maybe you scream and you call their attention. Maybe in a video that got 10% viewed ratio. You are just simply boring in the first 3 seconds. Try and never do that again and improve. If you see that a lot of people dropped at second ten, check what's a second ten. Maybe there's a boring second where you didn't cut a pose and next time, make sure that you cut that pose if it happens again. Keep this in mind. And in the next ison we are going to talk about covers for reals. It's not the most important topic, but especially if you want to post on Instagram or you want to keep a cohesive brand, there's something that should really be considered. I'll see you in the next son and I wish you a good learning. 20. Creating and Addign Covers: This is Canva. Let's go ahead and create a custom cover. So to create a custom cover, we go on custom size, and we want to make it nine by 16. So we're going to go one 80 by 1920, as you can see, we're going to create a new design. And as you can see, we will have our cover. Now, let's go ahead and rename this to Lamb's cover, as you can see, what we'll do is now recreate a cover. How should a cover look like? Let me give you two examples of covers. The first one is as you can see the Vose style. This is a faceless style. They're going to create one logo, and then two animal heads or a charter head, if for example, in this case, messy stalking and then maybe there is Ronaldo speaking, they're going to Ronaldo, all of that stuff. But as you can see, it's mainly animals. And this works really well for Vos because once you log in, as you can see, you look at the page, you can see that it's really clean with all of the logos piled and then all of the animals with the glittering eyes. Three, these images. It's really, really simple. You just go into D if you have CCPD tree, and if you don't, you just go into Bing image creator. You can go ahead and type being image creator online, and you're going to find this website created by Bing. It's powered by Dali tree as you can read. You can go ahead and type something like on head, only head like a white. As you can see, we've gotten a couple of images that we can use. I'll choose this one. I'll click it and download. And then I'll simply import it into my editing software, canva in this case. I'll make it something like this, and then I'll go and edit photo and I'll look for the adjust and reduce the brightness, increase the contrast a bit so that it's more black, and then I'll zoom in, make sure that it's in the middle, and then put the background to black. Now I'll simply go ahead and background remove. And as you can see, there are no longer particles on the side. And now we have this image which is highly defined, and then we just need to add a text. So we add the text box, and we can type it vosen and the font, I'll make it z because that's what's used by Vosen then I'll just highlight everything, make the spacing of the letters more, increase the size, make it bold, and then just make it white. So I'll go on color. Put it on white. And as you can see right now we have this, which is amazing. You can also make the image of the lion even less bright and with more contrast so that the text stands out better. You can also if you want a small lift, which is going to highlight the text a bit more. You can make it more intense or less, but as you can see, there is quite a bit difference. It's like a subtle glow. So you just put it like this. You retype your name here, of course. You can also make it lower if you want to make sure that you can see the lion's eyes, and that's it. You're going to have your template that you can use every time you just need to swap out lion with something else. And also, quick thing, you can also add a circle, which is what's used by ozen. So you make it white, you make it small, and then you zoom in, you make it smaller, and you put it in this high. This is a small detail that is used by both. There we go. There you copy paste, and then we just bring it here. Zoom in, there we go, and we just put it here. As you can see, we have the clittering eye as well, which is used by Both which is perfect. But this may not resonate with you in your specific style because maybe what you have, isn't a faceless page but a page with your face. The inspiration I take when it comes to tomb nails from videos with a face is Houston cold. Houston code as you can see, is always the same text for consistency, same font, same colors, and there are a couple of images that you have taken once, and then you uses them for each tm enail. For example, this image and this image are the same one. This one is just slightly bigger and mirrored. Same here. This image is the same one, just mirrored, also here. And then we can find this image, which is also here, mirrored, it's here. And then we have this one, which we have found here, here, here. You just take this picture once, and then you can apply them to each tonail and just flip them over and over. You can also go ahead and do like Nza Nexa takes A frame from the actual video and uses it for the thumbnail, as you can see. And that makes the viewer instantly understand what's going to be in the video. That's also another way to do it. This looks slightly less clean than Euston Cold. As you can see, stan page looks more organized and consistent. But to be honest, covers are not that important when it comes to short term content. The content itself is going to drive 99.999% of the success, and the thumbnail is just a nice to have and something that you can use to mainly keep your page organized. So I've go ahead and brought a screenshot that I've taken from a Tum nail from ambrose, and as you can see, there is lumbers. So as you can see here, you can flip your image horizontally if you want to. You just click like so and choose how you want it to be. I'll put it like this. And then let's go ahead and choose the text. I'll add simply a text box and I'll type in three books that changed my life. I'll put it like this. In the center. Now what I'll do is I will go ahead and highlight everything and choose the font Monsa I'll go on bold, and I'll change actually the caption to these three books changed everything so that it's shorter. What I'll do I will go ahead and divide this text box by copy and pasting it, and then in this one, I'll only have everything on this one, I'll remove everything. Now I can make this bigger, just like so, and then I'll color this of purple because that's the color ambrose usually uses so that now we have these three books changed everything, and then I'll go ahead and drag in my books. So I have leads, I have offers, and I have psychocybernetics. I'll organize them like this because that's there that they are taught in the video. I'll make them some what the same size. I'll shrink them a bit so that it looks like the same size, as you can see, same here. Actually a bit more perfect. Now I have the books. I'll go ahead and put lumbers on the top layer so that it's covering the books. And now, actually, I'll move it down real quick because I want to blur this. So I'll go on edit photo and search for blur and whole image, and then let's do something like this should be good. Maybe a bit less. Let's go with a bit more. So I'll click on edit photo once again and change the blur to 80 I copy this and use it for here. So I'll go on edit blur 80. And that's perfect. I'll drag lumbers above once again. And now I want to add a background. So to a background that simply searched background. And there is this one that I really like, which creates these particles. So I'll color them of white, and then I'll go ahead and put them in the back. And then I will also go ahead and reduce their transparency to something like this. That's perfect. Now let's go ahead and actually put lumbers all the way back really quickly because I want to round the corners to around ten. Actually, let's go with 30. Maybe it's better. 30 looks better. So I'll put 30 on every single one. And that's perfect. So I'll search for a new question mark, and this is exactly what I was looking for. I'll make it like this. There we go. Actually, it's not really centered, and then I'll just copy and paste. Just like so so that you can't really see what's the book? And now and I'll go ahead and drag this a bit lower, and I'll click on layer, show layers, umbros and dragging above everything so that you can now be on top. And actually, I'll go on layers once again because I want to modify this. I want to make it grayer something like this, something like this should be good. And I really like how this turned out. I'll also just lumbers a bit. I'll reduce the brightness a bit and highlights because I think it's too bright. Now, I think we're looking good. Although I'll go on layers, show layers, and I want to actually change this and this and move down to the left so that they're more centered. Now it's perfect. These three books changed everything. I'll try this a bit higher, and we have our text now. Perfect. I'll actually try these all caps. I think it really looks better. I'll go ahead and next part is And if you want to add your cover to Tube, a thumbnail, you theoretically can't because Tube doesn't allow you, but there is a work around that and I'll show you how to. So what I'll do if I want to add the cover is limporting my cap cut project, and I'll go ahead and highlight everything right here, everything that I have, and then move all of this by a bit. Doesn't really matter how much, just a bit. Just make sure that you have highlighted everything, and then you drag the ambers cover. You drag it into the main timeline. So let's go down, there we go, and I'll make it exactly 1 second long. It doesn't matter how long it is. It can also be a frame if you want to. I just make it 1 second because then we will have to trim this section from the video. And if it's an even number like 1 second, it's going to be easier later. But now I'll go ahead and highlight everything right here. If you have your main timeline snap, you can just drag it right here and it's going to snap automatically. So that everything starts at the same time at the 1 second mark. If you don't have the timelines nap on and maybe you don't want to use the main timeline for whatever reason. You can just zum in and then make sure that it's naps, just like that. And everything is going to start at 1 second, and that's perfect. So now what I will do is I export it. As you can see, there is this cover right here. So I'll call it lumber short with cover for YouTube, and I always call it for YouTube because the only reason you need to do this is for YouTube. For any other platform, you can just import your PNG later, like TikTok and Instagram. They just allow you to import it later on YouTube, they don't. So you just export like this. Go right here. You click on plus, and then you're going to be able to pick your video from your library. You go ahead and click Next. Next. And here you left the details. You're going to click on Ast and then you're going to change the Tum nail. And you're going to make sure that you're choosing it. As you can see, you click at the start. Click on Down. And once you click down, you click on Upload shot Once you've uploaded your video, you're going to login from your computer. You're going to modify your short, as you can see, this is the short that we have uploaded. You go on the editor. You click on trim and CT and then you zoom in all the way, and here you're going to trim until 1 second. That's why we've chosen 1 second because it's really easy to spot, and now you're simply going to save. Save. And if you go in details, as you can see the edit is processing in around 15 minutes, it's going to be done, and they're going to have R short with a Tum nail pot without the Tm nail in the actual short, and then you can go ahead and name this however you want and publish. So this concludes the last lesson on covers how to upload them to on YouTube shorts, how to create faceless styles, styles with images, to quickly create professional looking tumnails and that's it for this course. Now, you know, everything about short form, all of the basics, audio editing, video editing, retention tricks, what the top players do, how to study your analytics, to improve and how to keep your page organized. So there's only one thing left to do. I wish you a good creating.