SEO for Beginners: SEO strategies to Rank on the First Page of Google

1. Welcome to the SEO course: Hey guys, welcome to the course and happy and excited to see you here inside the training. We have gray cotton here for you. Before we start a one, just to give you one suggestion, I recommend you to watch the lecture, the lessons, and apply everything that you are learning. That's the most important thing because the content is here, the company is great. I structured the content in order, so I recommend you to watch the course in order. And lesson after lesson, you will have the chance to apply what you learn. And that's the most important thing. Put things into practice. You are watching the lesson, you are learning something new, if you said, okay, let's pause this and let me try these on my website. Let me, let me experiment with these new idea that I just learned in the course. That's the key element. If you do that, you will see results coming even before you finish the course, when you are at the middle of the course or maybe the second half of the course, you will see that you resolve your websites ranking higher. You are having more visitors on your website using these techniques that we're working here with you during this training. Remember that with that being said in the next lesson, we will start defining a CEO. And after that, one of the most important lessons I really liked that lesson is about the key, the ten most important things on SEO, the ten key elements for SEO on your website, on your business. Ready to start, I hope you are. Let's start with the course in the next lesson. 2. An introduction to SEO and why it’s important for your brand: In this video, we'll talk about what is SEO and why it's important for you. Let's look at the official definition here. You see all means search engine optimization. It's the practice of increasing the search engine rankings of your website on your webpage so that they appear higher in the search result. Bringing more traffic to your website organically, basically is optimizing your website so people can find it easily when they go to the search engines, they search for specific keywords you will show up first are in the first places, and you will have more business, more people coming to you organically without paying for ads. That's the official definition of SEO. Let's take a look on why this is important for you. Sco will help you to understand what people are searching for online. The answers they are seeking, the words they're using and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect the people who are certain for online and the solutions you offer. Basically with SEO, you and I will learn together what your target audience is looking for. We will know the keywords. They are looking for, what answers they want, what products they are searching. And that will give you a chance to ideas, to create more content, to create new products, to serve your audience better, to serve your clients better. That's the goal. That's an advantage that we will have on SEO. And of course, ranking higher and optimizing your website will help you to avoid spending money on ads. The goal here is to optimize your website to a point where you capture these new, new clients, new audience organically on Google or other search engines. 3. Ten Crucial SEO ranking factors you need to know: Welcome to this video. Let's talk about the ten ranking factors that you need to know when we are talking about SEO. During the course, we will be talking in detail about each one of these. The first one is as secure and accessible website, it's important to have an HTTPS website as secure certificate installed. That's one of the first thing, the first ranking factors that Google looks when they are analyzing your website. The next one is the page speed. How fast is your website when somebody goes to your domain, how many seconds it takes to completely low the page, how is performing in mobile? Because they also analyze the mobile speed. Next, we have the mobile friendliness. We will check that for your website here in the course on these specific tool, we will see if your website is mobile friendly and if not, we will see what you can do to make sure it is from now on. The next one is the domain age URL. And domain authority will use a tool where you can just put your domain and the tool will analyze your domain authority. Also, we will learn and talk about some gray details, important information about this concept that you can keep in your mind. So every time you create content, you are optimizing your website more and more. Next, we have optimized content. Here is about keywords, how you can optimize your post, how you can optimize your pages on your website to make sure they contain the keywords that your target audience are searching on Google and in all the search engines. The next one is that technical SEO. Also in the course, we will use a free plugin that you can install on your WordPress website that will help you to put together the technical part of the SEO without you need to go to the programming or changing the code or anything like that, or with a few clicks, easy to do. The next factor that influence the ranking of your website is the user experience, and that's called the rank brain. Google uses an artificial intelligence system to rank the websites, to analyze the websites and the things that they look for in this specific artificial intelligence program is the click-through rate. That means when somebody goes to Google, they search for a phrase or for a keyword. The results come your pages there, that's good. They click on the link. And how many people are clicking on your link. That's a CLI, the click-through rate also they analyze the bounce rate. That means if somebody clicks on your link, they go to your page. How many people go back to the Google search results that is telling Google that they didn't find what they were looking for on your website. So that's the bounce rate that we want to keep it very low. We'll talk about that later on the course. The last one is how long people, how many homeless? Many minutes, how many hours? I don't know. Depending on the content you have, they spend on your website. That's a very important metric to, and all these together creates a ranking for your website on the Google Artificial Intelligent rank brain. The next one is links. When we talk about links, we talked about the backlinks, the inbound links, the outbound links, and the internal links you have on your pages, on your post. The next is social signals. Are you using social media? How your social media are helping with your SEO? Are they driving traffic to your website? Do you have your links? There? Are the working as a backlink for your website, all that is inside the social signals. And the last one is the real business information. If you have a formal business, is good to have the real business information on your page optimize in a way that Google can find it easily. We have an example here, I searched for a space x and you can search, you can do is test, go to Google and search for any company. You will see that the company information is here on the right side with all the betas of the company. And this is very important and you can also use this to get more traffic and rank better on the search engines. 4. What are keywords and why they are important?: Hey guys, Welcome to this video. Happy to see you here. Here we will talk about keywords. What are keywords and why they are important for you and for your business. This simple definition is that keywords are the words or the phrases that are used by your target audience, by your clients, people that may be interesting on your products or your service. These keywords are used by then when they go to any of the search engines and one to look for information. For example, let's say I have this course, the SCO course, that I want to optimize for SEO, I'd want to create a page and growing the rankings. What is the keyword that I need to look for when I ask this question, I need to think about my target audience and what is the word or the phrase that they will use on Google to find my content. That's the best way to put it. We don't need to go to difficult definitions here. You need to understand that keywords are only the worst and the phrases that people use on Google to find your products, your services, or to find what they are looking for right? Now. What, why this is important for you and for your business. Why you need to know the keywords that your target audience is using? Basically because that's the most important thing for SEO. The keyword is the base of the whole SEO system. We need to know exactly what are the keywords and phrases your audience is using to find content related with what you have to offer. If we know the keyword that your users that your clients are using to find your products, your content online. This is very powerful because we can use that to optimize your website and your social media on. Also, you can use that to attract more people to be discovered organically without paying for ads by millions of people that may be on your target out. So that's why keywords are very important for you. And I'll show you an example right now in this video, let's go to Google so we can have keywords that are only one word, or we can have keywords. Keyword phrases is the name, which are a combination of words that your user will use to find your products. So let's use an example here. Let's say you have a blog, you have a website where you teach people how to create, how to make a chocolate cake. For example, your keyword will be chocolate cake. We can come here and we can type checker flat cake recipe. That will be the phrase that your users will type on Google to find content that you are creating. Doesn't matter what your company does, doesn't matter what is your your topic, what is the niche that you working? In? All the cases, there are specific keywords that your customers are using to find content from you, from your company or from your competitors online. And we want to know, we need to know these keywords and we will use them efficiently applying the best strategies to make sure you rank higher using all these keywords. See you in the next video. 5. Using Google Keyword Planner: Welcome to this video here we will talk about one of the most powerful tools that are a 100% free and you can use to find the best keywords for your business with this tool, you can not only know how many people are searching for a specific keyword Every month, every day on Google. But you can also get inspire unless they're related keywords. And this is very important because you want, sometimes you have an idea of what your main keyword, but you don't, you don't have many keywords that are related with these tools that I will show you here in this video, you can find related keywords. So you can expand your SEO strategy. Not just ranking for one specific keyword, but ranking for the whole group of keywords that I related with your niche. To do that, we will use the Google Keyword Planner to find that the easiest way is to go to Google and search for Google Keyword Planner. And after the ad, the ad that we have here, the second option are the first option after the ad is the Google Ads.google.com to access these tools, the only requirement is that you create a Google Ads account. This is very important. These are great tool is a 100% free, but to use it, you need to create a Google Ads account. In order to create the goal Ads account, you need to enter your credit card. Doesn't mean that they will charge your credit card. They will charge the credit card only view create an ad on Google if you want to. Make Google ads to show in the results. But if not, you enter your credit card, you can use unlimited for free these tool, and I'll show you how. Here we are on ads.google.com. And we follow the Keyword Planner link here on Google. And I will click here and go to Keyword Planner. Excellent soap. And in here I already logged in with my account. That's why I see this right now. Let me hide this. And if you are in if you are not here for some reason, I can't give you different ways to access because sometimes Google changed the interface and it gets a little bit complicated to find the tool. What you need to do is go to Ads.google.com and you will be on this main page. And when you are here after you created your account, you can go to tools. In tools we have here. Let's see the Keyword Planner is here on planning. And you see the second option is Keyword Planner. Remember that google change these menu very often. So if you don't see the Keyword Planner here on the first column, just look around and you will find it for short. So click your planner. And now we have two options, discover new keywords, or get search volume and forecasts. You can use either of those. I recommend you to go with the first one, which is discover new keywords. Excellent, So now what do we need to do is enter the keyword here. It can be one word or it can be a phrase that is related with your business, with your topic. Remember that we need to enter here exactly what your future customer, what your target audience. We'll enter on the Google search when they are looking for keywords. Let's use again the example of the chocolate cake recipe I will use here. I will enter here chocolate cake. I'm below the keyword. You have the option to select the language. You have all the languages here, and also the country. So in this case, we are looking only two people that live in this specific location. You can change the location if you want. You can say that you want to search in the whole world or just, let's say I have a products in impart to this. So I can select only Brazil and portable and some small countries that speak Portuguese, which is different than selecting the whole world. You can customize this as U1. Let me cancel this. And also we have so far the keyword. You can add more keywords if you want. We will start with one, the language, the location, and you can also enter a domain, so you can search only inside that domain. This is a great way to spy on your competitors. If you have a competitor and you know their website, you can just enter here and see how many keywords and how they are working with a specific keywords for this case. But on this example, I will just leave it blank. I have only the keyword chocolate cake. That's our company. That's what we do here on this company. As an example, we have the English language and we will only look at results in the US search results. Now, you see that we have here on the left, on the center of the screen, we have the keywords by relevance. So this is the keyword we use, the chocolate cake here. The second column is how many people, how many searches we have monthly about these keywords. The competition we have, BC is the top page beat and the top page bit higher and lower rain range. This is only the amount that you will pay if you want to create a Google ad to show up in the Google results for this specific year. Let me give you an example here. If I go to Google here and I chuckle at cake, I searched for chocolate cake. Only. If you want to pay, do you want to create an ad and you want to show up in the first positions here of the Google result, you will pay this amount of money from $0.71 to $3.67. This is just an average and you see that change when you change the keyword. The most important thing for you here is these number is how many people are searching monthly or in this location, in this case, in this case only in the United States for these keywords, for the keyword chocolate cake. And they were really saying here, then from 100 thousand to 1 million people every month go to Google and type chocolate cake. And these are a great way also to see if you want to create a new product. You want to know if people are actually searching for that. You can come to the Google Keyword Planner as we are here. And you can see, let's say I want to create a recipe. I do recipes online for example, and I wanted to create a recipe may be on the chocolate cake. One option I see here then over that around 1 million people every month in the US are going to go and I are typing chocolate cake on the search box is a great opportunity because there is a demand for this specific topic. That's why you need to know. Also, we have below your keyword, we have the keyword ideas, and this is where things go really exciting because now google will find keywords that are related with the keyword that you just type here, but are also relevant for your topic that I related. And some people even that are looking, for example, for a chocolate cake, are also looking at also searching for all these other keywords. That's a great way to find new opportunities for your business. And also to find new keywords that you can use to rank your page is higher, your website higher to optimize all your content or thinking and using these specific keywords. On the keywords ideas we have German chocolate cake, we have are around 100 thousand people per month searching for that. Flourless chocolate cake, chocolate mac cake, and vegan chocolate cake. So this is also good if you, let say you are a vegan shop and you want to know if people really are looking for vegan chocolate cake. You see that we have in the United States only from ten to 100 thousand people every month searching for that, you have all the ds here. See how many keywords we have. The goal Keyword Planner is fantastic. It's the best way to inspire you and see, if you can expand and see other keywords. Discover new keywords that you can use to grow your business. Also in beta, we have heat on the right you see here refine the keywords. We can click on Expand All, and you can see more keyword ideas that could be related with what you tie, which I, chocolate cake. You see here, that they have a brand or brand they have flavor product. These are the main categories, diet, beverage and others. You can expand any of these. Let's go to flavor chocolate chips, white German chocolate. So you see specific keywords that are related with what you type here. But the most important thing is here on the center of the screen the keywords ideas. I hope you come here to the Google Keyword Planner. Create your account on ads.google.com. You will need to put your credit card. That's fine. You will be charged only if you create an ad on Google. You can use the keyword, the Google Keyword Planner, a 100% free, unlimited. You can search for all the keywords and use that to grow your business and to rank higher on to rank your website hire using the best SEO strategies. See you in the next video. 6. Performing optimized keyword research for SEO : Okay guys, In this video we'll talk about how you can perform super optimize keyword research for SEO, let's say you have a website, you have a business, and you want to make sure you are targeting the right keywords. You want to make sure that you are using the opportunity of reach more people with specific keywords. You will also discover new keywords with this tool, the window window now, which is the, the Google Keyword Planner. And I'll show you right now a case study. We will go ahead, jump into the tool and we will start doing keyword research so you know exactly how to do it. If you know how to do keyword research, you can jump to the next video and continue with the course. If you are still here with me, Let's start right now. Here we are on ads.google.com and we are right now inside the Keyword Planner. If you are not here, of course you can come to tools and settings. And under planning you have the Keyword Planner option. These guys is by far the absolute best solution that we have available right now in the market to do keyword research. Why? Because Google is the biggest, the biggest search engine in the warp, and they have data about all these keywords about all these searches, the people in your city, in your country, and all over the world. I are doing every single second here on Google.com. So people come here to Google to search for a specific, specific keywords and keyword phrases. And right now in this tool, we can access this information. We can know how many people are searching for a specific keywords. For example, how do we use these? These, we see here that we can discover new keywords. This is the first option and the second box is saying get search volume and forecasts. We're going right now to discover new keywords. And remember that these interface that you are seeing right now changes all the time. So probably if you are right now in the Keyword Planner, you are seeing a different interface, and that's totally fine. You can choose the options you have available right now the process is the same. Let's go right now to discover new keywords. Here, we have the option to start with keywords or a star with a website. So if you have a website, I can click here and I can just enter my URL. And Google will go to my website and it will search for the keywords that are relevant for this specific website. This is good if you have a comparator, let's say I have a competitor and I know his website. I can just come here and enter his website and Google will go to my competitors website, which is great for us. Scan the website, it identify what are the keywords that they are targeting on this website, how many people are searching for these keywords and how they are serving, how they are ranking for specific keywords, which is fantastic. So if you want to discover what to work in for your competitors, you can come here and take a look. But for now, let's start with keywords, which is the ECS and fastest way to do it. Let's say that we need to use an example here. So let's use an example that I have a website that I wanted to rank for SEO. And it's a website about in prayer. Intrapreneurs about companies, about working online is starting your online business or topics around that area. On my website I cover, let's say that I cover all these specific subjects so we can hear and we start brainstorming. We're gonna start with one keyword. Or if you know by the, by the fact that you have more than one keyword on your mind, you can put all the keywords here. You can keep adding the keywords before we do that. Below that we have the language. So you can choose the language where in which you can search and you have the location. So if I want to search only for English within the United States, I can choose this if my business work only in the United States. If my website is in English and I have students, which is true all over the world. We'd have students in over 200 countries. I can just remove the location here. Google will search worldwide all these keywords and these will resolve to meet. It is up to you to decide if you want to sort the data, the keywords within your city, your country, or all over the world, or you can choose different countries if you want to. So in my case, I'll ongoing worldwide, you see here or location in English. Now I can start adding my keywords. I can add here first, start business. I hit Enter, I can add a second keyword. For example, let's say entrepeneur. I can add a third key or if I want, let's say on line business, I will go with these three. For now. You can start with one or you're going to start with multiple. That's up to you. Excellent. I can also add a domain here to filter as a domain. So if I know that my main keywords are startup business, intrapreneur, an online business. For example, I have my website, I can add my website URL here, and Google will assert these keywords within my website. I am doing keyword research now. Right now, my goal, and your goal is to discover new keywords that maybe we don't know right now, but we don't have in our mind, but keywords that are related with what we have and people all over the world are certain for these keywords. We want to discover this keyword and started using. I will demonstrate that to you hitting this video. So let's click on Get Results to start seeing data. Excellent. You see here we have a spreadsheet with some results. Let me show 50 results, so we have more information to work with. We have the first column is the key words. These are the keywords that we just search that we enter manually here in the tool. We have the second colonies, how many searches are about this specific keywords every month, monthly searches. For this keyword, we have the three month changes, percentages, we have the competition. This is more, the other columns are more. If you wanted to create ads on Google, in YouTube that will be interested for you like the top beat or the top page bead, the higher and the lower range. This is all information that is relevant if you want to create ads. In this case, we're not, we're not growing at, for this example, we are just doing keyword research for SEO. You're going, you don't need to worry about this right now. The only columns we want to look here is the first one, which is the keyword itself. And how many searches are for each keywords. That's what we want. We see here that we enter, start a business and we have up to 1 million people every month going to Google and type in the phrase start business. So people go there and they type star business. Over 1 million people are doing that every month. This is great. We have an acute potential here. Entrepeneur, we have up to 10 million people go into every month and type in the war and entrepeneurs. So this is another keyword that is relevant to my business. And these examples, and I see that we have a good number of people searching for that. If I come here and I see that only maybe a 100 people or 1000 people are searching for these every month. This may be not made. This is maybe not a good keyword because it's too niche. Just a few number of people every month coming to Google and search for that. So we want a large volume of people searching for this specific keywords. Now, let's say I'm starting this website. I have these three main keywords in mind and I don't know of any other keywords, so I wanted to search for opportunities here. I want to discover new keywords. What do I do? I go down here and you see that we have the keywords, ideas in these aria and all these keywords below our specific keywords that people are going uncertain on Google every month. And I related with a keyword that I enter in the first place. So you see here startup, up to 10 million people are searching for a startup on Google every month. Maybe if I have an intrapreneur and online business website and I are not targeting the startup keyword. This is one clear example of how powerful DC skies, because right now I know that people all over the world, up to 10 million people every month are coming uncertain for a startup. So I can start staggering these specific keywords. Also a small business ideas up to 1 million people every month or certain. For this, maybe I can create an article on my website thinking on SEO about how you can have ideas a small business, because people are searching for a small business ideas, that's the phrase they are typing on Google search. If I have an article about that, I can put my article within the Facebook, Facebook, not the Google results, and I can attract more people to my website organically. That's the end goal of the SEO. Also online business ideas. This is another great phrase. Up to 100 k, 100 thousand people every month come to all and search for that. We have here intrapreneur, we have best business ideas. We have the startup commerce business. We have a startup ideas. This is another one that I can use up to 100 k people every month type of intrapreneurs. I can create an article about the type of intrepreneurship on my website. And we see that up to a 100 thousand people, every model searching for that. Another great opportunity for SEO. Let's look more women entrepeneur. We can do an article about that or a video about that. Great ideas here. Home business ideas are to a 100 thousand people every month searching for that. Online selling. Maybe I can do something like that because we are talking also about only in business here on this website, social entrepreneur, another great topic. You'll see that and capturing great keyword ideas here. Just from this first search, I can copy these keywords. I can paste that, I can use that on my search. I can perform new search about these keywords. So Google will provide more, are more and more data. So the best way to do this is just to select the ideas that you want. The keyword, yes, you can just copy this clicking here on Copy, you can open like a text node. Let's see here, open new document. I can just paste. You'll see that I have all the keywords that I selected here from the list here on these notepad. So right now, all the keywords are here. For me. This is keyword research. This is the easiest way to discover new subjects that you can create topic in new keywords that you can use for SEO, I hope you can hear and you perform. The search is powerful and this is, as I told you, is the best that we have so far to perform these kind of research. Because we are talking about Google here and goal is the biggest assert ending in a war. Please come here to the gold queue or ideas. Perform your ideas, just use one keyword if you are not sure on how to do on the keywords you are using, copy at least 102050 keyword ideas that you can start using for your SEO. And with that, you have everything you need to continue here in the course. See you in the next video. 7. The best keyword research tools: In this video, I will show you top free keyword research tools that you can start using today without creating an account in most of them. And you will have similar resources that you have on the Google Keyword Planner, a 100% free. So let me show here. Here we have at least of my favorite keyword research tools that are free. Let's take a look on the first one just to have an idea. And I invite you to access this document and visit each one of these to see which one do you like better? Which one do you think fits better for your business? Which one is bringing you better results? Will explore the word tracker, which is the first option. Here. I open this link, just clicking on the document on this specific link we have here. And I search for chocolate cake, as you can see when I started, you can choose also where do you want to search? This is different than the Google Keyword Planner, because here you have the option to search on Google, Amazon, YouTube, and eBay if you are, for example, ranking for you to maybe you can just go to YouTube and search for the specific keyword. See how many videos are there, how many if there is competition, how many people are looking for? These are searching for this specific keyword and all these great data. Let's go to Google, which is the main source of the biggest search engine. I recommend you to use for the keyword research. So I searched for chocolate cake. You see here all the results. We have 50 keywords, these free plan. And you'll see that the first one is chocolate cake is the one that we just search form. And you'll see that the average amount of the monthly amount is around 6,363 thousand. Searches every month. 633 thousand people go to Google and they search for chocolate cake. Exactly that exact keyword. We have the keywords suggestions are saying the same that we did with the Google Keyword Planner. You see here chocolate cake recipe, German chocolate cake, flourless chocolate cake, vegan chocolate cake. So this is even in the same order we saw in the Google Keyword Planner tool. This is another great tool, is a 100% free, you don't need to create an account. I invite you again to come to this document and explore all these options. And I hope this is useful for you and I hope US invest time right now to find the best keyword for your business, just get a pen and paper and write down ten keywords. Ideas may colleagues at least of at least ten ideas, ten keywords that are related to your topic, to your business. And then you can use the court here to rank your website higher for SEO. See you in the next video. 8. Domain authority and trustworthiness: Welcome to this video and happy to see you here in this video we will talk about domain authority. This is an important concept that you need to know and you need to especially know what is the ranking on the domain authority for your website. I'll show you how you can check that. By the end of this video, you will know exactly what's the number, what's the ranking on domain authority for your specific URL? First, let's talk about the concept. What is domain authority? Here we have the definition. Domain authority is a way of predicting how well a website will rank on search engines. And it's calculated taking in consideration multiple factors including linking root domains, number of total links on the strength of stops links. With that we'll have a number or ranking between 1100. So your domain authority could be anywhere from one 100. A higher score means the stronger the website ease and the more chances to rank higher on the search engines. On the opposite is for lower scores. Let me show you how you can check your domain authority right now, if you want to send rash.com, here is the, the the company logos SEMrush.com. You create an account there and it's free. You can start for free and you can come here on the menu to SEO tutorial link and go to domain overview, domain overview. And here we can type your URL, so I will just use Amazon as an example, Amazon.com, of course here on the right, you can choose the country where you want to search. And I will just do a quick search here. You see that the SEM rush is collecting all data from Amazon. The first information we have here is the domain authority is 94, which is super high on this case for Amazon, if I click here, I can have more information. Of course, these tool is showing also the organic search traffic, the paid search traffic backlinks and all great information that we can use for SEO. But the main thing for this video is specifically the domain authority. Let's check another one. Let's go to CNN.com. Let's see how what's the number you see that it's a little bit lower than Amazon. We have 87 is they're ranking for this specific case. If I click on the domain authority, you see here the backlinks for CNN, you see the 8070 is the domain authority. They're referring links to a domain. Backlinks that they have. The monthly visit is 1.3 billion visits, which is outstanding. The keywords that they are ranking for. So all these information is available here. Let's go back the prior image and let's look for one other one which could be, let's think about a small one. We can search for eBay.com. Let's see. I'm not sure if it's actually small noise actually hire 94 is the ranking for this one. For for eBay.com. I hope you come here, you check the score of your website. And later we will talk about how you can optimize your website authority, how you can optimize the links, the backlinks, and all these details to make sure your website start ranking higher. See you in the next video. 9. Optimizing your WordPress website: Welcome to this website. I'm happy to see you here. I am this model we will talk about very important points to prepare your website for a CEO to make sure you have all the elements in place to rank higher, to tell Google, to tell the search engines that your website is optimize. And we will do that step-by-step inside these lectures. First, we will start with the security certificate. Installing the security certificate on your website to make sure all the connection between your website and the customers East encrypted Google likes that, all the search engine loved that and that will help you to increase their ranking of your website. Also, we will talk about the mobile friendly option, will test your website on this model to make sure is optimized for mobile people that connect to you on smart devices or tablets. We will check the speed, will do a speed test on your page, how fast your website loads when somebody goes to your URL. That's very important. This is one of the biggest things we need to optimize to make sure you're, you are good with SEO to make sure you rank higher, faster. Also, we'll talk about a plugin, free plugin that you can install on your WordPress website to optimize all the content that you have, all the articles, all the blocks to make sure people find that easily when they go to the search engines and they search for a specific keyword or that is coming. I hope to see you in the next lecture. 10. Migrating your website from Http to Https: Welcome to this video here we will talk about converting your website from HTTP to HTTPS. You may be asking, what is that exactly? Basically, he's just installing a security certificate on your website. Your website is more secure. That means that all the connection between your website, your server, your hosting, or anyone that VC2 or website will have their information encrypted. So all the communication between your website and anyone that visits your site will be encrypted a 100% so protected, and that's important for Google for all the search engines, they give more SEO ranking is an advantage and you will have an SEO if you have the HTTPS certificate on your website, they're good thing what it is is that is usually free, I say usually because depends on your host in I'll show you how you can figure that out is easy to install. I'll show you right now in this video. I have an example here for you. Let's say that we have our website in a hosting called dream hosts for example. Of course you can have it on Host Gator or Bluehost. Go daddy, doesn't matter. All the hosting providers, We'll give you a secure certificate for your website on during hosts, for example, and login here on my account, I go to domains and I see here that I have the options to create SSL certificates. Let's say I have it in another one, for example, Host Gator. So I will search on Google how to install SSL certificate on Host Gator for example. I searched for that. You see here at least of steps I can go to the official website from Host Gator to get help. So you see here how to style the SSL certificate. You see all the steps that you need to do in this specific hosting. And you need to follow these steps. If you have another host which is not Host Gator is not greenhouse, just come to Google and insert on how to install SSL certificate and put the name of your hosting. That's the first step on your hosting. You will generate that certificate. That's the first step. The second step is to go to your WordPress website as we are here on Plato Diego W.com, which is a test website that we use in the course. Just for demonstration. You go to plugins and we need to download a plugin that will help us to make an easier integration between the installation of the certificate on your WordPress website and make sure that everything works fine. How do we do that? We come to Plugins. Let's add a new plugin here. And we will search for HTTP, HTTPS. Here we have the results, we have a good amount of plug-ins that will help us do that. They want that I like and I use in all my website. Is this the really simple SSL by Roger Lang hertz. You see that they have over 4 thousand reviews, five-stars, more than 4 million active installations. You will install these, click on style and click on Activate. Once this is active, we go back to proteins here. We will see the plugin here on the list. You see really simple SSL. I will click on Settings here. And I see here all the checks marks saying that I, the SSL certificate once installed successfully on this website. But you are, you may be asking Okay, The ago, but in which moment you is you actually install the certificate. I didn't catch that. Basically the certificate installation is done by your hosting, By Host Gator, by the, by GoDaddy blade, by Bluehost or any hosting that you have. These plugin that we just start is to tell WordPress, which is your website here, that we have an SSL certificate and deploying will help connecting war pressed with the certificate that is already installed on your hosting is a little bit complicated, but if you think about it, is not basically what we did is we went to your hosting, we are requested to install the certificate following the steps that you have, the help section of your, of your hosting. Number one. And the second thing we did is we came here install a really simple SSL certificate plugin. And that's it. Everything should work fine if you have problems after doing that, my suggestion is to go to your hosting, call them or get in the chat window with them and asked for their help. They are usually very helpful. They have all the tools to help you with the certificate. After that, you will have an SSL certificate. You will see these locker. You see here this connection is secure. So before the domain name here, you will see the lock, the lock icon saying that the certificate is valid, the cookies and all that. This will tell Google that your website is secure. Your customers will be happier because all the information is encrypted and you can move forward and grow in SEO. 11. Making your website mobile-friendly: How to make your WordPress website mobile friendly. This is very important for the SEO, is fundamental that you have a website that is mobile friendly. This is one of the criteria is that Google analysis, when they are decided in which website will rank higher. So you need to make sure your website is mobile friendly. So anyone that has a smartphone or a tablet could see, you could load your website and see all the details imperfection. I'll show you here in this video how you can make sure your website is optimized for mobile. We will use a tool from Google to test your website right now you can do it in this lecture and also I'll show you some beams. So some free WordPress themes that you can use to, if for some reason your website is not mobile friendly, you can use these themes to convert your website to a better version of it that is mobile optimized. So let's go to the computer here. Here we are on google.com first, we will test your website right now. So to do that, there is a tool from Google that we can use. You can just search for Google mobile friendly test. The first result you see is search on google.com and you have the link here, I will click on it. And here is very simple. If you are watching this video in the future, this interface may be at the allele a bit different, but the idea is the same. All you need to do here is enter your URL on this box and click on the Test Test URL button here. Let's test a CNN, for example, cnn.com. And let's see how they perform on the mobile version. Excellent. It will take a few minutes maybe to get the result that's normal, don't worry. And here we have the result from CNN. In the right side we see the render page. This is how the page will look like on a smart phone or a tablet. On this case is a smartphone. And you see that Google is saying officially here, and I hope you see these for your website, is saying the page is mobile friendly. These pages easy to use in a mobile device. This is what you want to see on your website if you do the test and you don't see these green texts here, you need to make changes that I will show you now to make sure your page, your website ease mobile optimized. Google also detect some problems here on the top left-hand side You see page loading issues. If you click on View Details, you can see 69 pages resources couldn't load. This is normal. I mean, we are talking about CNN here. They have a team of, I don't know, maybe hundreds of people working on their website every day and they are having problems lowering the website mobile. So if you see some issues here, you don't need to worry much. I think that doesn't affect the ranking as these specific texts that you see here from Google saying that your page is mobile optimized. That's the most important thing. Let's go now to WordPress.org. Here we are on wordpress.org. If you deem WordPress is not mobile friendly, you can choose any of these deems here. Most of them are mobile, optimized and these are all a 100% free. So you'll come here to wordpress.org slash deems. And you can start here. You see that right now they have more than 7 thousand deems that you can just download and use it. In here you can, you can click on More Info to see a preview of how it looks like. You can see how many reviews, how many downloads, and all the details for the team. Once you have the DMM is tall on your website. Here we are on the, on the dashboard of the WordPress website. You can check the mobile version here very easily. Some beams have the options to create a specific way to customize the page for only for mobile. Other themes. They don't have that option, but you have the option to visualize how the website will look like on a mobile device. To do that, you can, to the dashboard, let's go to Appearance and go to deems. You see here all the beams I have installed here on this test page and we have, and you will click on the Customize on the one that is active. So I will go to customize. Other way to do it is just coming to deem. Let me show you here really quick. Let me go back. So you see appearance and customize. You do the same here. You will customize the active teams. This is what we see and this is played on the Agoda.com is a test page that we use in the course just for demonstrations. You'll see in the left, we have the left menu of the DMM. Some deems you in some things you will see here the option for mobile. If you see that you can come and you can explore these medium if not at the bottom here you see three devices. The computer, UCL, a tablet, and a smartphone. If I click on the smartphone now, this is the view that I will have on the smartphone. You see that it's not very optimized. The sidebar is on top of the content for some reason here. So you see that? And we need to fix that this website specifically is not mobile optimized, so I need to already reorganize my content to make sharp looks great on mobile. Also, you can preview the tablet versus the tablet view here with all the details. This is how you do it is easy to do it just go to the goal, test, mobile tests right now, enter your URL and I hope you are mobile optimized. After that, I see you in the next video. 12. Optimizing your website with the Yoast SEO plugin: Welcome to this video here we'll talk about how you can optimize the content on your page, on your articles, on your homepage to make sure they are super optimized for SEO. When they Google Roberts come to your website and they analyze your content, they analyze what you have there. They will be surprise, let's say, and they will say, wow, these website, the content here is fantastic, is super organized. And we'll put this website, this page on the top of the results when somebody comes to Google or 20 search engine to search for these keywords. In this video, I will show you that in a plugin that you can use on WordPress to organize your content and to make sure it's super optimized for SEO, this plugin is 100% free and it's the most popular plugin we have on Wordpress right now to improve your website to make sure you rank higher. The plug-in we are using is called Yoast SEO. Let me show you how you can find it. Here we are on wordpress.org. And here we can go to the search bar and we can search for SEO, search engine optimization. You see that the first result is the Yoast SEO purlins. So I click on that and you see here information about the plug-in DC's the one that I'm talking about and you will want to style it on your website, heat on this video. And also I'll show you how you can use it efficiently to improve everything that you have there. You can download here, but don't worry about it right now. I just wanted to show you how the website looks like. It's available in several languages that you can choose if English is not your main language. On the website, you see here that the last updated, this is important, meaning that the deployment is very updated. They update it every, every, every week or every month very frequently, you'll see they add the constellation. They have more than 5 million installation. This is fantastic and the most important thing, the reviews, you'll see that they have almost all five-star reviews. Let's go right now to play the diego Avila.com, which is the test website we have here. And we will install this plugin and I'll show you how you can start using it right now, by the end of this video, you will know what to do. Here we are on the dashboard. Let's go right now to plug-ins here on the left. In plugins, we will click on Add New. Let's see, it's loading the page at knew the top so we can add a new plugin, will search here for SEO. Again. Wonderful is showing the first result on my case. If he's not the first four, you take a look on other and the other items here. You need to look for Yoast SEO by the team. Yoast, as you can see here, again, more than 27 thousand reviews, almost all of them five stars. If it's, if it's not installed on your website, you will see here the button saying is tall now as you can see here on the next item. So you click on this tile now here on Yoast SEO. And after that, you click on active to make sure the plugin is active. Once you complete that, we can click on plugins here on the left. And you can see the Yoast SEO here on your list, and you'll see that it's active as mine. This is active and it's working. To start. You can go to the settings here and you can explore the more advanced options they have. Also a premium package that if you want, you can do it. I don't use the premium package. You can run your website higher with the free plan, that's totally fine. You can take a look on the options here. But the thing that I want to show you is how you can optimize your pages and your posts here with the Yoast SEO, let's go to Pages here. Let's create, let's open one page. Let the sample page, for example, I will click on Edit so you can open any page that you have or even poles. So if you go to posts and you have content there, you can open any posts and we'll do the editing with the Yoast SEO. You see here, this is the page is a sample page. Excellent. Below the content of the page, you can see the Yoast SEO area here with all these information and you need to fill this information right now, as I'll show you that, the thing is that we need to tell you all about your content here we are talking about these pages, about these posts. What's the debate about? What is the posts about? Are you writing about a specific subjects? What is the keyword that you want to use to rank these specific page? Let's say I'm writing about a space X, which is a company that send rockets to the Space Station. I could use that keyword, specifically space, SpaceX rockets. I can identify that. The thing for you here is a unit to see, read your article radial page, and decide which is the specific keyword that you want to use so you can run higher for that keyword. How do you know that? Basically you need to put yourself on your customer's shoes and think how they, what would they type on Google? Which keywords they will use. To find my page, to find these specific content. With that, you will know exactly what's the keyword or the keyword phrase. This case, because there's sample page, I will use the keyword page or sample page even Let's see here, I can come to Yoast SEO. And here in the first one we have three tabs. In the SEO tab, you'll see the focus key phrase. Here you type the specific keyword you want to target. In this case, let's say we want to target sample page. You see a face here that is not very happy. That means that my article is not super optimized for these keywords. We need to do some modifications. Below that you see here the Google preview. This is the mobile preview, how it will show on Google when we searched for something, let's say we go here and we say search for space x. You see here this is the way it's short in Google, we see the website here, we see the title, and we see some texts which is the description of the post. This is how shows in Google each result. So these preview that we have here is exactly what people will see on Google when they searched for your keyword and they find your website. We have the mobile results and also the desktop result. We have two versions and you can edit this. This is the good thing. You can add it this very easily to make sure it matches what you want to show to these people. This is the first thing. The second one is the analysis. And this is one of the most important thing that you need to look here in order to optimize your page for SEO. You can hear and you see all the problems that the Yoast SEO plug-in found on your article. And you need to read, I recommended to read, click on these links and take a look on what's this suggestion? I implement this suggestion on your website. For example, let's see here the text length. They say that the texts contains a 154 words. This is far below the recommended minimum of 300 works in words in order to rank higher. So they are saying us that we need to add at least 300 words here to make sure I have the minimum length on the text to qualify. To say to all, hey, this is a great article, disagreed page. Let's rank it higher. Just go through the prevalence that you find here. And here are the unimplemented solutions. And here the good result, you see all the good things that you are doing good on the article here. For example, internal links. We have enough internal, internal links. So this is pointing from this article to another page. It's like a net that you will create on your website. Short, sending people to more and more articles from one page to another. You see here five more good results. This is fantastic. You can also add a second key phrase, as you can see here, but you will need the S, the Premium SEO, let's say I have the article here and one of the key, the key phrases or the keyword is a sample page. Let's say I have a second keyword which is space x for example. And I want to rank, I want to analyze and optimize these articles for both one or more keywords. You can do that, but in that case you will need the premium package. Here we have more advanced options. We're not going to that right now. The second tab is the readability. You see that it's green and it's happy, this is good. It found only one problem that we could solve. And this is great. Look at this. If I want to see they are saying the transition words. Only 15.4% of the sentences contain transition words, which is not enough. They said, I can click on the iPad here and they will show me on the texts. They will highlight exactly what they are talking about. So I click here. And if I go up to my tag, you will see the aria that they are talking about and you can make corrections easily. This is the readability and in social Also you can configure, Let's see here for Facebook and Twitter, how the poles will look like. So if you weren't shared these pages article on social media, you can pre-configured here that the Facebook title, for example, the description and the Facebook image. So this is good because sometimes when we share articles, let's say on Facebook or any social media, you see that the image, Facebook gets any image for your website or even the main image of this article, they will try to pull that from your website. The image is not optimized, usually for Facebook. So it looks a little bit out of place. In here, you can guarantee that you have the most optimized image and the most optimistic optimist title and description for Facebook and Twitter at this moment. This is the Yoast SEO and you are ready with this. You can save and update your posts, your page. And I invite you now, they are in the idea of war. What you could do is go to all your posts or your most important posts and analyze with the Yoast SEO idea of where you will analyze all your content to make sure all your website is optimized. You can hire somebody to do this or you can do it yourself. But my challenge for you now is to go and try to optimize your two most popular pages or posts. So the two most popular pieces of content that you have on your website, go there and optimize it right now with Yoast SEO before we move forward in the course. And you practice these and you fix these on your mind. And actually not just that, you will have your content optimize and Gould, starting now when you save these and these are optimized, Google will come here, analyze your content and you'll start ranking higher. 13. SEO strategy to establish your business and brand online: Now that we know how to optimize your website for SEO, we need to stop for a minute and build a strategy that you will use every day, every month consistently to make sure that you are growing all the time on your ranking is a continuous world and we need a strategy. I prepared for you five steps. Easy step over this strategy that is super simple, that you can just apply every time you sit down to improve your website, to think about SEO, and to grow your business. Number one is identified and make a list of at least ten keywords that are related to your business. This is very important. We talk in details about keyword, keyword research, how to find the best keywords for your business. We talk about the tools that you can use, free tools that you can start using right now. I invite you that you settled on your calendar at least once a month to sit down and do apply this strategy, these five steps and the number one is to write down ten keywords that are related to your business. If you already have the ten keywords, next time you sit down to apply this, I recommend you to analyze these keywords. As yourself is, these keywords are still relevant and go to the tools are weights off in the course. So you can see there are new keywords. See how many people are actually searching for that keyword. And see if you can discover more ways, more keywords to serve your audience. That's number one. Number two is to optimize your website. That means the optimize with the secure certificate is totally HTTPS. Check the website speed and the mobile friendliness. This is important to do in a regular basis too, because we constantly create pages and posts and content on your website. And we wanted to make sure that these always optimize. And that's actually number three, is related, which is that every time you create new content on your website, optimizing. That means, let's say that once a week I write an article, I wrote it, I write a post on my website, I create new content. I do a YouTube video. I will embed the YouTube video on my website and I will write a small article as small description below the video. Always optimize it using the Yoast SEO plug-in or any, or, or any other tool that you prefer. But the main key point in number three here is that when you create new content at that time, optimize it before. Sometimes we don't have time and we say, okay, I will just publish these and I will come back later to optimize. Don't do that because it won't happen. The best way to optimize for SEO is when you are creating the article, when you are creating content on your website. Number four, keep building backlinks. We'll talk later in this module about backlinks and the best strategies to get there, to get more backlinks for your website. But it's a good idea to keep thinking about that in ways to create more backlinks, pointing to your website. The last one is to share your new content that you created on your website or on your channel on social media to drive organic traffic to your website. This is the formula for SEO that I recommend you to apply at least once a month, sit down and see all these five points. Very easy to do. And make sure you have the ten keywords. Analyze the keywords. Make sure your website still optimize testing the speed of the page if it's a steel mobile friendly, sometimes we create content that is not very friendly for mobile. Also, every time Ukrainian content of course optimize it, keep building the backlinks and every time you create new content, also share it on social media, pointing back to your website. So we are driving people from everywhere, you to Facebook, Twitter, any social media back to your website, which is the main point. We will have more organic traffic and we will grow your presence and your followers will keep coming back for more and more. I hope you apply this. I hope you liked this idea. I see you in the next video. 14. The importance of backlinks: Okay, Now is the time, let's talk about backlinks. What are backlinks and why they are important for you. Let's go right now to most.com, which is a very great page for a CEO. So if you want to learn more about SEO, this is a great source. And here we have the definition of backlinks saying a battling Eastern link created when one website links to another backlink, our SOC also create, also called inbound links are incoming links. Backlinks are very, very important for SEO. And we have a graphic here showing website a half as a link to a website B. So this is the buckling, Let's say you are the owner of websites and somebody on website a is pointing to your website. He's saying, Hey, this website has great resources. Take a look on this link and the link is there on website a. When people, when the user click on the link that is here on the website, they will forward. It will be forward to website B12, your website that is consider a backlink. Now, why backlinks are important here we have the definition saying that but backlink are especially valuable for SEO because they represent a vote of confidence from one site to another. That's it. Basically, if I'm the owner of if I have my website, I have a link pointing to your website and S2 or my visitors to all my clients. I saying this website which is yours, is great, check this link or the website have great content about this subject that we're talking about. These you will like this. So I am basically sending undoing a vote of confidence from my website two years before we continue, let me show you all. So let me explain to you that there is a small difference between the backlinks. Not all the backlinks are the same. Not all the backlinks have the same weight on Google's eyes. Some backlinks are more powerful than other. Let's say, let's go back to the graphic here. If you are the owner of website B and website a is sending people, is pointing to your website. And website. A, small website is moral community is good that they are pointing to you is a vote of confidence, but it's not as powerful as if website a is a big website, labor Forbes or CNN or any of these big website. So the bigger the website on the way, the more, the more trustful is the website on Google eyes. And if they have a backlink to you, that's more powerful for SEO. So your goal will be to have your link, to have websites that are powerful, pointing to you. You can do that by Dubai, different ways, different strategies, and we will discuss that in the next video. 15. Great ideas to unlock the power of backlinks: Now we understand what our backlinks and why they are important for you. But now you may be asking, Okay, Diego, that's good. But how do I get more people pointing to my website? How do I gave my get my link in powerful websites, pointing, sending people from their website, their clients to my website. How do I do that? That's a great question. I'm glad you're asking that. That depends. I will give you some ideas here, but that depends mainly on the business you have, on the niche you have of the type of clients you have, the type of business you have. I will give you some generic example, but at the end of this video, I want you to stop and think how you could have more backlinks, how you can influence how you can partner with these websites. So they are pointing to you, they are recommending you. They are sending people from their website to yours. I want you to think that after the video, some ideas, our guest pose. Let's say you have, we use here in the course, the chocolate cake example. Let's say I worked with chocolate cakes. I am a master on that. I sell that. I do classes on that. I have recipes and I sought products about chocolate cake, let's say that's the case. So I had an exponent chocolate cake. So I will search for the top four powerful websites that could be, that could benefit with my content about chocolate cake. I can do a guest posts so I can contact these websites, recipes.com or any of these big websites. And I can say, hey, I'm an expert in chocolate cake. I could create a guest posts for you so I can create content totally free for your audience to serve them. And of course, the big advantage is that you will be promoting yourself. You are as an expert showing up in these other websites. And also they usually put links to your website so you are building backlinks that way. That's one option. Another option which is very popular is growing right now is podcasting. So you can start a podcast yourself about your products, about your service, about your industry. And the good thing is that if you have a podcast, you have the link, the URL of your website, you have the chance to add that on Spotify, which is a huge website and will be pointing to yours that count as a backlink, which is great. Also, you can be guessed in podcast episodes, Let's say you don't, you don't have a podcast or you don't want to start one. Let's use again the example of the chocolate cake and an exponent chocolate cake. I can search on, on the podcast directory for podcasts about food, about suites, about chocolate cake, maybe an absolute expert. So I can contact these podcasts creator and I can say, Hey, if you want, I can be a guest on your podcasts. They will say Yes, we will do an episode together. And they usually could put your link. They could insert your link not only on Spotify but also on their website when they create the nodes for the episodes and content like that. So that's another idea to create your podcasts or B, I guess in one, in people's other companies, podcasts, also, any type of collaboration, think, I think right now, what are the types of collaborations that you could do for your business? Probably you are doing some collaborations. Maybe you can ask these people to put your link on their website. Maybe you can add some content there and they will point to you, these are more and more backlinks. I'll also, you can contact the bid website like business insiders, Forbes, or any big website that is related with your industry and offer to create content for them. Usually they are open to that because that's the business model of some of these websites. And you can serve their audience and they will put a link back to you. And you can also get new clients, which is fantastic. These are some ideas now I want you to stop and think about you, your case, your topic, the business that you have, how you could create more backlinks to your website. See you in the next video. 16. The importance of video: In this lecture, we will talk about the importance of video on your marketing. The first advantage of using video is that video boost your conversions and sales. The best way to sell a product, the best way to increase the desire for your products on your customers heart is by using video. Video is very powerful. We capture more than one sense when we're using video, we have movement, we have music. Do you have demonstration of your products is the best selling tool that you will find. And lots of companies are using video today on their marketing because of that. That's the first advantage. The second one is that video build trust. If you want to, the customer to trust you. If you want to show your company's show the backstage, show your products, your services, how they work. You can train the customers on how to use your products in why the products are important. Video is a great tool, is the best tool we have today to build trust with your out in width your customers. The next one is that Google love videos. Google is honor of YouTube. As you probably know. Youtube. Youtube is the second biggest search engine in the world. We are talking here about SEO, how you can improve your website, how you can rank better on Google and other search engines. But remember that the second biggest search engine in the world is YouTube. And YouTube works only with video. So that's why I always tell my clients that if you want to invest in digital marketing, the first thing you need to do is start investing on video. Start creating videos, started using video as your marketing strategy. Very important also, when you have videos on YouTube or in other platforms. When people go to Google, we're talking about SEO, hear people go to Google and search for keywords. Most of the times the first results are videos from YouTube showing the answers that these people are looking for. Google love videos, the more videos you have on your website, on your YouTube channel, and you use that for SEO, the better. The next one is that video marketing. You can explain things easily. You can explain anything with video that works if you have a product or a service that require explanation, video is the best tool you have because on a video and a one-minute video, two-minute video, you can do a great editing and you can show your future customers how to use your product or why your company, why you your products, your services are the best for what they are looking for. Videos can explain almost everything. Median court also social shares. If you have videos on YouTube or on any social media. And that links with the last point here, which is videos are perfect for social media. Because the consumption of video and social media is higher than anything that we are seeing lately. People on social media or watching videos, especially on YouTube, on Instagram. So think about that. Think about the importance of video and think about how you can start using video on your marketing. 17. 5.3 Optimizing SEO for Facebook, Instagram and Twitter: Optimizing Facebook, Twitter, and Instagram for SEO. This is a great topic, is very important that you do it because these social networks are also driving traffic to your website and it's a great channel. What millions and billions of users were probably your target audience also leave. You want to attract these people ranking higher and driving these new customers to your website, to your social networks. How do we optimize Facebook, Twitter, and Instagram for a CEO, here we have a slide. First, I recommend you to give your profile a consistent image, a relevant bio, and where possible to link to your website. This first guys is very important. Having the same profile, having the same image on all these platforms. And I also invite you to match these with your website. The colors that you use for your brand, for your website, use the same on these social networks. That's double help you know with SEO, but we trust the people will know that these are official social networks for your company, for your brand, because you are matching their senior colors, your logo over there. That's very important for SEO, is important to have a bio, a description of your profile that is relevant to your brand. Remember that we did that on the video with YouTube, you need to think about the specific keyword that define your business and write a description that write a bio that capture the attention of your customer, of your target audience. Also with a specific keywords that they are looking for. This is great because also when people go to Google and they search for specific keys, Google may suggest on the result, your social network, so that's more traffic for your networks and for your website. Also I mentioned here that is important when possible to add the link to your website. This is very important dice we talked about backlinks about links pointing to your website. The more links we have pointing to your website, especially from big sites like Facebook, Instagram, and Twitter, the better. That's, that's simple, but it's the true. And is this influence a lot in the results we have with SEO? The second is here to post regular social media updates. Your account are always active on these posts that you create, of course, is not just promotional. Sometimes you deliver education to these customers. You deliver value, not only asking for the sale. And when you deliver value, you can drive people from these social networks to your website. Let's say you have an article about something that they are looking for on your website, you post that on social media on these channels, and you drive people from these channels to your website. Very important. The next point is to improve your posts with catchy titles and attractive image. Very important to remember the specific keyword that your target audience is looking for. Think about these keywords and use that on your title, not only on your videos as we did with YouTube, but also on the posts that you create on social media, on Facebook and Instagram, and also on Twitter, use this keyword. Use images that are captivating, that call the attention of your customer. And this will help you to perform better and drive more traffic to your website. The next point is to ask people to share for more amplification. So when people share your content and we have another point which is related with these. More people will have access to your content, to your website, to your articles, your posts, and that's fantastic. The more people than that share your social media posts, the better and the good thing is that social media are very friendly. We have billions of users in these channels and they know how to share things. So it's important that you ask people to share your content. Sometimes we forget to ask. We say, okay, I don't want to be pushy, I don't want to ask them to share. They will share if they like it. That's a good way to think, but it's not the right way for marketing. It's important that you give call to actions to your audience, asking them to share, please, if you like this, share with your friends, share with your family, share with your colleagues, with other companies that will help you to reach more people and grow on SEO. The next point is to use hashtags, which one is appropriate? This is very powerful, especially on Instagram, because Instagram have a way to search for content using hashtags. I can go to the instrument app right now you can go to, and you can search for any hashtags and people are used to use hashtags on Instagram is one of the main pillars of these social media platform. Billions of people every day using hashtag to search for content. If you use your keywords on the hashtags or and also other words that are related with the content you are posting if you have the chance to grow because on SEO, because people will start that on Instagram and it will show up, your content will show in the relevant searches and reaching new people that don't know about your business, about your products, your services. So they will start discovering you organically without paying for ads. That's fantastic. The last one is to make your content easy to share. Sometimes we on social media or we create ec2 share. But when we are talking about your website, you have an article on your website. How do they share that? You can add social media buttons to your website, to your posts, to your homepage. Every time somebody's reading, that doesn't matter if they came from social media or they went directly to your website. They can share that in any of these social media with the social media buttons. This is important if you don't know how to do it, but worries, ECU can search on Google how to add social media buttons to my website. And you will see that they are free plugins that you can just install and add these very quickly and easily. This is how we optimize SEO for Facebook, Instagram and Twitter. I hope you implement this and I see you in the next video. 18. Setting up social media post scheduling: In this video, we will talk about scheduling your posts for social media. What is that and why this is important. Scaling your posts is you will use a software where you can pre-program all your posts for Facebook, YouTube, Twitter, Instagram for any social media that you use. And why this is important. It's important because it's the best way to be consistent and to work, to do a batch work. So you sit down for an hour, a week or something like that, and you prepare all the posts for the week or for the month. And after that, you forget about it. It will automatically for you. You may be asking, Okay, Diego, but how is this related with SEO? This is related with a CEO because the strategy that we are doing here is we are posting on social media, pointing people to your website. That means that more people will visit your website, more people will discover the website. You will, you will have backlinks on these social media posts pointing to your website, to your article, so the content you create. And that's very powerful for SEO. Also, another thing that I really love and customers love all over the world is to be consistent. The best way to create a base of fans on any social media or people that are waiting for your content, that are looking forward with the new article that you are launching, the new video that you are posting is to be consistent. I recommend you to post at least two times a week in all the social medias. If we are talking about YouTube, I know that making two videos a week is maybe a little bit too much. So if we're talking about YouTube, my suggestion will be at least one video a week if we're talking about all the other social medias, two posts per week will be ideal. Of course, you can post everyday, and I recommend you to point these, these people to your website on every pose if possible. So you create articles on your website and you just post it on social media. And you will say Diego, but how will I create that many articles? So this is a technique that I use. I recommend my clients. I asked them, instead of going to Facebook and type their post saying, Hey, today, blah, blah, blah, blah, blah. And this is the link. Instead of doing that on Facebook, do that on your website as a page as opposed, create a post on your website. Grab the link of the post and post that, publish that on your own, Facebook, on your social networks. So by doing that, you are sending people back to your website and that's very powerful. The best way to schedule posts is not on the social media itself because you can go right now to Facebook and scheduled posts for your Facebook page. That's totally fine. But you can go to all these social networks and scaled by, one by one, and that takes forever. So the tool that I use and I recommend you to check it if you want. It's called Buffer.com. You can see it on the screen right now. Buffer.com, this is a great tool and here you can schedule posts and you can distribute this pose to any social media that you want. So instead of going to Facebook to Twitter onto Instagram, you can just pose here once on Buffer.com. And buffer will distribute that on all these social networks. So this is the best way to do it. Also, you can schedule I usually what I do is I sit down once a month for an hour or two and I create a content for the whole month. So that is the date. Let's say it's the first Monday of the month. I sit down and I create all the content after that, I forget about it. I just worry about content just the next in the next month. So this is the best tool will save you time, will help your website to get lots of new visits. People will share what you are, what you are posting. And this will help you also with SEO, generating more engagement on your website, more tiny that people are spending their reading what you are creating. I hope you tried and I see you in the next video. 19. Welcome to Google My Business: Hey guys, welcome to this course and happy and excited to see you here. I'm ready to start heating this course. We will build your super optimized Google, My Business listing, I'll show you right now a real case of a Google My Business listing. And by the end of the course, you will have your list in ready to go in front of millions of people all over the world. So let me show you what we're doing here. If I come to Google and I searched, for example, for a business called deja blue. It can be your business that uncertain. We see here, this is our restaurant on this case that is close to my home, to my house. We see here on the right we have the Google My Business listing. This is what we will build for you for your business. So if you have a local business by the end of the course, you will have something like this. This is fantastic. Let me show you how white people can't discover your business. We have the business name here, we have pictures and photos, and also your business here on the map, which is great. We have the option to add your website directions to your business, your business, they can save and they can call your business with one click if they are open here on the cell phone, let me go here on the cell phone and search for digital bloom. And you see here in the cellphone we have a little bit different interface. You see the I have the call button. If I click on call, I see the number here. So if I click call, I'm calling the business right now. Is that easy? I can also press directions. So Google Maps will open on my phone. And I, as a client, will have directions to your business right away just with one click and you will do that here. Also in the course, I can save this for later or I can click and go to their website if I want with one-click. Also, if you have a business that is a restaurant or something similar looked at, we can do here, we can reserve a table, so I can click on Reserve table. We can add this button here and we can add the bottom of order online. So if you sell anything online, but they can order online like food or anything like that. We have these options here to all these we are building together here in the course. You may be asking Okay, The ago, but why do I need this? What do I need to start with? Google My Business today first, because you will get a free listing on the homepage of Google. For free, your business will be there on Google in the first page when they search for something similar for keywords and you will understand exactly what I mean in the next video, I'll show you all the steps and the keywords that people use, how to rank your business, your business show up first on the results, which is what we want. We are getting a free listing on Google search results. We also are putting your business on Google Maps. So if I go here and I open Google Maps, here we are. I searched for the business, I see the business here and I also have all this information. I have pictures, photos, I have reviews. I can reserve a table right there in the Google Maps application. Also as a bonus, by goal, you will get a free government business website and we'll show you also how to do that. This is powerful, this is fantastic. This simple strategy that will take you half an hour to implement can bring you lots and lots of new clients and funds to your business. And I'll help you to do that here. See you in the next video. 20. Why Google My Business is important to you: So why you need to start investing right now on Google, My Business? Why you need to spend the time here with me to create your Google, My Business profile. First, I'll give you four reasons here. First, there are billions and billions of searches every day, every minute, every second on Google, people go to Google to find new information. And if we have your business there when they search for keywords and I'll give you an example here. Or for phrases to look for services, to look for specific products for companies, your business will be there organically, so people will discover your business will have thousands and thousands of new people learning about your business, about your services, people that are around you, that are close to you or they can go there, they are looking for what you offer and if we are there, they will become your clients. They will be interested on you, your company, your products. They will call your company to learn more about you. Also, we will put your business on Google Maps. Very powerful millions of people all over the world. They use Google Maps on your city, on your neighborhood, probably there are also hundreds and thousands of people that use Google Maps. And how do your business there is great because when they are passing by your business, they will see your business there when they are searching for specific things for the type of products you have on Google Maps for businesses like yours, your business will show there. That's very powerful. Also, one thing that I will absolutely love is that you can also sell products directly on your Google My Business account, and we will learn how to do that here step-by-step. Let me show you an example here I searched for paradise parallels, for example, this is a florist on Coral Springs, Florida. So if I come here to their profile, I see the reviews. Everything is great, wonderful. And I can see at the bottom here they have products, so I see flowers here that I can purchase right here on their website or on their website, on Google's website, which is fantastic. They don't need to even go to your website to purchase some products. Let's say I want this one. They always on my mind option. Here I see the flower. If I like, it looks good. I can with one-click call the company. You see here. I can just call them or I can click on order online in this button. By clicking there, I'll be sent to their website where I can just complete the purchase. So this is very powerful. Why? Because you will be able also to sell your products organically without paying for ads right there on Google is powerful, also your business in front of millions of new people. And we will do that step-by-step is an easy and from process. So stay with me here in the next video. We'll start doing that. And I see you there right now. 21. Creating your Google My Business listing: Hey guys, it's time to create your Google My Business listing right now and we're doing these together, you and me here on these videos. So stay with me to the end. We're going through the process step-by-step. This is EC is fun, and by the end of this video, you will have your listing created here on Google, My Business. Here we are in Google and using the browser, google Chrome, you'll see that I'm already logged in with my e-mail. You see here in the top right-hand side that my photo is here, my picture, that means an array log in with my Google account. If you don't have it, remember that you can create one very easily by going into Gmail and create an a Gmail account for example. One thing that is important to remember guys, this account you are creating now these Google My Business listing under these accounts. So make sure this is the right account you want to use for your Google account. For your Google My Business listing. Now we are ready. We can just go insert here for Google My Business or go to google.com slash. Let's go here. Google.com slash business. Now we are in the official Google My Business business profile. You see here all information about the business profile. This interface changes very frequently. So if you see something different here is totally normal. Google updates these every week, every month. That's totally fine. And you can see here all the advantages will have by creating these Google, my business account, it's free, it's easy to do is personalize. And you will be amazed of the results of these I'll show you later here in this course, real case studies. So you can see how many people are finding the business by just adding these listing on Google, super amazing and super simple. You can add essential info, logos, photos were doing all these together here in the cars. Right now, what do you have two options here at the top, you can click on sign-in or manage, doesn't matter which one you click the same. So I'll go to sign-in, for example, open a new window. And Anna already here on my business, so I already created this and I'll show you how you can create one. But this is what you will see after you have your business created. Uc San Diego's bakery. This is the business we are using here on this specific example in this course. I'm going down to business. You don't have these right now, so don't worry, stay with me here. I create an ad, a single business. This is what you see when you click on Manage or sign-in and you didn't have a business yet on Google, this is what you will see and this is very easy and fun to do. You will see you all we need to just fill the fields here. You see phi and manage your business, type, their business name. So I'll type here, Diego's bakery. Google is showing me all the Diego's bakeries that exists all over the war. You see we have one, Puerto Rico and other ones in Puerto Rico and order in us in Houston, Texas. And this is the one that we have, which is in Brazil in for anomalies, for an opera is a beautiful island in Brazil with 42 beaches around the island is amazing. Here is the bakery, the ego's bakery. But let's say we want to, we don't have the business profile yet. So if I have it already, I can just click here and claim these business, in which case you clean the business. Sometimes Google creates great out automatically your business listing when your business is popular and people are looking for it. Google could create this list in automatically. So you can be surprised sometimes when you come here and you say, Hey, this is my B, so what is this going here if I didn't create it? So you can climb that, just claim that just by clicking here and following the steps, but we're creating one from scratch. Let's say that we are businesses, Diego's bakery, Miami, for example. You see if Google didn't find this one, is saying create a business with this name, yes, that's what we want. So now we go to the next step and this interface guys changes also frequently. So maybe you will see different images here are different title, but all you need to do is just follow the steps adding your business information. So now we need to start build the profile. We have the business name Diego's bakery Miami. And we can choose a category. Category is important because depending on the category you choose, we will have different tools later here to play with, to manage and to use on your Google, My Business profile to attract more people to your business. But for now we're adding one category. And later we can, I'll show you how to change these categories so you don't worry about picking the right category right now. And also I show you how to add multiple categories so you have more tools on your Google, My Business profile. So I'll click here and I can type, I can start typing the kind of business I have if I have like education, business so I can type education and UC, all educational center, consultant institution. All these options we have for education, let's say I have groceries, grocery store, grocery delivery, Korean grocery store, Indian grocery store. And you see all the options here. Let's say we have a bakery, which is what we have, right? Let's go bakery. Perfect. We have the perfect category for us, which is bakery also we have a wholesale bakery, Chinese bakery, wedding bakery, and all these options. One important point, guys. If you come here and you say DAY, don't find my category here. It's not showing is not exactly what I do. Don't worry about it. I recommend to pick the closest category you can find to your business, to what you do. And later we will explore that with more details. Google is always adding more and more categories. Sometimes we don't find the exactly the one that is perfect for your business on this case, yes, we are a bakery, so this is the perfect for us. Next. Wonderful now is saying, do you want to add a location? Customers can visit like a store on office? Yes, we want that if you have a local business, if you have a store, if you have an address, this is the most important thing. You don't Google My Business because people will search millions of times over the, over the weeks and the days and the month for your keywords and millions of people can find your address, can find your business right away here if you have your address. So if you have allocation, you can say yes I do. Let's go next. This will be, we'll add also your business to Google Maps, which is very powerful. So you choose your country here and you start typing your address and you will see recommendations by Google. Google is recommending some addresses here. Let's say that this is our address, 300 Northwest 36 street and Miami, Florida. Let's say this is the one this is just for tests. I'll go next here. Excellent. Easier. Is this year business in this location, in these address that we add, there are other bakeries that are saying, Hey, we are in the same street you see here. Choose 78, Norway's 36197, three hundred three hundred Northwest, 36. So this is exactly the address we just added as a test. I'll, I'll say here, none of these are my businesses. Click on Next. Do you provide the liver is on home offices for your customers. So for example, if you visit or deliver for your customers, if you deliver food, you deliver goods, or you visit your customer's home to provide the services to a service, you can say yes here. If no, you can say no, I'll say no for now, but yes, we can add deliveries to your business. This is powerful so they can order their food or they can other order products for your business right there on the app and you can deliver that the products to the customer's house. That we will talk about that in details later here in the cars. Go next now, we can add the contact info. So you add your phone number here and the current URL of your website. So I'll add my number. These needs to be a valid number. We cannot add like a generic invalid number because Google will verify the number. We need to make sure it's right right there. Let's say our number is 5035348638, for example, this is just a number that I just make up. These not a real number, but probably it's a valid number on you. If you have a website, you can argue either website here. So unlike case, we add or website. And if you don't have a website, you can say, Hey, I don't have a website. And again, this is important for you that are watching the course. If you don't have a website or if you have a website that is not optimize, if you have a business website that is that you don't like or it's not attractive, is not professional. At the end of this course, I will add a bonus section where I will teach you step-by-step how you can create your own website. You a professional website for your business that will show your products, your services, your about us page, and everything you have in a professional way. So this is very important to, let us say that we don't have a website for now, but if you do, please enter your URL here, I'll go next. Excellent. And now we have a way to verify they will, they will give a call to these numbers. So in order to create this, they need to verify your information, the phone number that you just enter. You can choose the language and you can choose to receive a call if you want, or a tax if you prefer, I can go to more options which I don't have any right now. And after this verification, you will complete your Google, My Business profile. Sometimes they, they can add more steps after this conformation. They sometimes for some categories. Because you saw that we have hundreds and hundreds of categories of business categories here, which is bakery for this course, for this example. So depending of your category, Google may ask you more questions after these verification. But for most people, for most businesses, for most categories, this is the last step to create your Google My Business profile. So after verifying these, Google's will say, Hey, good, this is verify, everything looks good. Now let's move forward to confirm the list team. So you will have confirmed button and that's it. I hope you complete this. After this, you have your business on Google. Congratulations, I need the next video. We are continuing with the course and we are continuing managing everything that you create here step-by-step. See you there. 22. Getting to know the Google My Business interface: Let's take a look at the page at the interface here on Google, My Business. This is where you will manage everything about your listing, about your business, about the pictures are reviews, all of it about a business. Here we manage on the Google My Business interface. You can come here to business.google.com or if you want, you are locked. You login with your Google account. On this case, here I am, this is my picture and I click on the menu here to open the apps and I see all the apps I have, and I have the Google might be is this option here. I can, of course, of course. Reposition these as, as I want. So if I click, click here on Google, My Business, my basis will open right here. In the left we have the menu. This is the main menu that we will use here. On the course. We have your company name, we have the address, the city, the country, everything is here. And here on the right, center right side, we have all information about each item. If we go here, we can create posts, we can change the information of your business and we will do that in the next video. We can add menu food ordering weekend. We can see the inside of your account. What is the one of the statistic, the data that Google is collecting about your visitors, about your listing on Google, My Business, we can see and reply to all the reviews messages for us, booking if you meet book in for your business, I will have a complete model on booking that applies if your business requires booking for any thing that you do. For example, if you are a cleaning, you are a lawyer, URL and a coupon trees or any kind of business that requires that the customers need to book an appointment with you will have this option here and we will do it together here later in the course. We can add your products. We also have a model to that where we can sell your products directly right there on the homepage of Google, on Google My Business Services, same thing. We will have a small website of Google, My Business. And we can add users to your Google might be just to help you manage all these information. Somebody from your team or something like that. Come here to the interface business.google.com, familiarize yourself with all these options. Just explore here. Click on the options. Don't be afraid. Nothing will break. Just explore. And later he died from now on in the course, we will start customizing, customizing each one of these items to make sure you're listening is super optimized and it's ready to attract millions of new clients to your business. 23. Understanding Google Ranking My Business: Hey guys, let's talk about the SEO and the rankings of your listing on Google might be says, We are very created your listing, ace dare, we will optimize here in this model. But first let me tell you, let me share with you, what are the requirements to rank higher? What are the things that Google look to? To say, Hey, your business will go first here on the results or even I will show your business or not here on the results for this user. There are three main elements and I'll give you a real examples here in this lesson. So stay with me to the end because this is important concept for you to know. So you can optimize, you know, what to optimize, to make sure you have the best results and the best rankings here on Google, My Business. The first element number one, is keywords. What are keywords? Keyword is basically the phrase or the word that anyone uses and Google to find information. If I go to Google and I typed something and I hit Enter, if it search, that's the keyword, the thing that I type, it can be award or it can be a phrase. For example, I come here to Google.com and I search for Flores. Let's say I went to I went to buy flowers and I see the results here. Google is showing me the map and all these business have the Google My Business listing. That. That's why they are showing here. So the first requirement, requirement is the keyword. Let's use an example. If I come here and I type Flores, what happened behind the scenes is this Google say, Hey, there are millions of companies here around me, close to my house that are half a Google. My Business listing, some of them are coffee shops, florist, mechanical office, lawyers, Kleenex, or kind of business around me. There are hundreds and hundreds of business here around me, and all of them, Let's say for this example that everybody have Google My Business listing, So everybody's ready to show up. You don't go with somebody. Jump, come into here to go and hit types, Flores, one job, type florist. We are talking about the first requirement to rank here on Google, My Business. Google is saying, Hey guys, to all these hundreds, tells us of companies that haven't listing saying Hey, the keyword is Flores. So only the people, only the businesses that are Flores, the half the keywords that are relevant to the keyword that this guy is typing. The Johnny's he searched him, will keep here on the possibility. They will keep here on the group that probably will show up in the result from these companies. Let's say that we have 50 Flores around my house, around my area here. Jump came. He he starts for Flores, going to have 50 possible Flores. He can show up here on the map. But how do we decide that? We are going to the second, the second requirement for ranking and that's distance. So the first one is keyword, needs to be irrelevant to what this person is certain, of course. And the second is distance. So I'm locating here and let's say I'm John, I'm here. I tie Flores. Go, we'll have 50 companies that have the Flores keywords around my area. Now with the distance, Google will see, okay guys from this 50 companies we have here, what is the distance that you are from the front John's location for the location of the client that is searching. I'm here right now in the map and Google knows where I am. I searched for Flores. Goal is saying, okay, from this 50 Florida is that we have here Let's see who is closer? You are one mile away, you are three miles, you are four miles. You are 20 miles to fire you or seven miles. Okay. So go Cs, which one are closest to my location, to your location? To your location, to the client's location when he's searching. And he said, Okay, from this 50, we have now ten Flores that are right around these clients location that are close enough. What is close enough? We don't know. This is an algorithm that is private and nobody knows actually random. So it can be one kilometer, ten kilometers, or miles, depending on your business, depending on your location, depending on the city, depending of how many business you have around. If somebody's lose certain four fluorines and we have only two fluorines around. Maybe, cool, we'll say, okay, these florals that is 20 miles away, or let's say 15 miles away. Let's show this guy too, because we have to we don't have many, many options here. We have just a few florist. First one is keyword, needs to be irrelevant. The second one is distance from the client's location, your business distance around. The third one is the digital assets. What are the digital assets? These assets are the things that you have online your online presence. Do you have a website? How is your website or rank? What is the Google a quality score of your website? You do have presence on social media. Do you have a YouTube channel which is Google's company to what we'll notice everything that happens on YouTube because they own YouTube. Do you have a YouTube channel? How many subscribers, how active are you are there? They analyze your digital assets and that's another factor that will influence in the rankings. Also the reviews of course, goes here on the digital assets category. So if you have good reviews on Google, My Business and we will talk in details about reviews. I'll share the best strategy for you to get five-star reviews for most of your clients. And this is the terawatt. Every time somebody said something on Google, Google will analyze first the keyword or the phrase they are tapping, is this relevant to the business that we will show here on the homepage? Second, what is the distance from all these business that they are relevant? They have the keyword, they are Flores, they are coffee shop, they are restaurants which the clients are looking for. How far and are these business from the client's location? This is the second factor. The third factor is the digital assets. What business have better quality of digital assets is the third one. So keep that in mind. This is very important. Now, another we know this, we will start optimizing your business, optimizing your business name, your address, hours of working, and everything that is related with your business and with your Google, My Business listing to make sure what do we want here, guys, is to make sure that you rank higher, but your customers, when they see you are listening. They loved the pictures. You see the photos, they see the videos that are the reviews they see and they click, they call you, they book with you and they buy your products and services. That's what we want that sago, and let's, let's make that happen here with the optimization. See you there. 24. Optimizing your Business information: Let's optimize your website information also you how to do that here in this video, and how you can change any information on how you can update any information here on your listing of Google, My Business. Here we are on data on Google and I search for a restaurant close by. My house here, which is called Beta blue, is a great restaurant. It has only four star reviews, but this way we like it that the environment there is good. And this is their Google, My Business listing. This is what they see, what I see as a client when I come here to go and I searched for this restaurant information, I see the photos, I see the name of the restaurant. I see their website directions, I can call it and I can reserve a table there, address hours of service, all these informations, their reviews, everything about this restaurant is here. How do they if they let's say I manage this listing, this Google, My Business listing, I want to update that. How do we do that? We can hear to business.google.com and all you can come, of course, to your Google Apps in here, when you log in and you click on the apps, and here is Google, My Business. If you don't see it here, you can look around in the list and you will find it. So click on that. Your business will open here something like this. This is the interface, this change very frequently. If for you is a little bit different, that's normal. You will still find the same options on showing you here. So here on the left menu, as we saw, we have all the options to customize and the one that we're using right now you or me hitting this lesson is info. So if I click on infant, you see that here we have all the information about your listing here on Google, My Business I have the business name. I can change that. Remember that when we create it, this this listing, we said that we need to use the legal name of your business to have better chances to be approved by Google. Now let's say we wanted to change that. So Diego's bakeries, my company, I want to change that so I can come here to the pencil to edit. And I can just make a change here because bakery 102, for example, let's say that's the name of my business I can apply, and this will change the name. Remember that every time we edit anything here on Google, My Business, we have review process. So you see here the button says, edits may be reviewed. It can take up to three days before your edits are visible, are visible on Google Search, Google Maps, and Google services. So that's normal. They take up to three days, but it's usually faster than that. I will cancel this for now. Here we can also change, we can update the category and this is a big one. This is important. You see, the category I choose for this one is bakery. Why? Because it's a baker is Diego's baker. But depending of the category you have, you will, your menu here on the left will change. If I choose a different category may be I won't have bookings or maybe I won't have products and services. If I choose a restaurant or something that requires booking and requires food delivery, you see here food ordering. It will have this option. If I change this from Bakery to, for example, let us say massage clinic or something like that. I won't have the option of food ordering here. So keep that in mind. If your menu is different is because if you don't have a category available here, the menu is probably because your, your main category of the business is not qualified for that option. If I click here, I can edit this category at anytime. Also this is important. I can add extra category, additional categories. I come here and I click on Add Another category. Let's say we want restaurants. Restaurant. And click Apply. Now, let's see. I will have two categories. I have the bakery and the restaurant category, and this is under review. And that's why we talked about every time we made a change, Google will have to review these. Usually the review is an automatic, an automatic, automated system. But sometimes it takes longer because a human needs to take a look at the changes you made. Excellent. Next, we have the address. You can change the address here. You can change the service area. Most people ask, what's the difference between the address and the service RS. The other sees exactly where your business is located. And this is important to be very accurate because we want people to find that on the map. When they go to the map, they type your address, they find your business, or when they find new business on Google, you're addresses there, they can just click and calf navigation. Directions to from their way from where they are to your location, to your address, the service areas. This is different because this is where you serve as a business. For example, I can have a business here in, let's say in Miami, Florida. My BC is located here in downtown Miami, but I surf cities around my business. I surf for louder Dale, I serve Key West different areas around my business I can serve and I can change that by clicking here on the pencil so I can add these locations. I add different cities here, maybe this is located on this example in Brazil. You'll see that I add the main city, what the business is located, and also I add two more cities where we serve. So this is the areas where you serve. Even if you are located here in Miami, you can travel and you can take care of clients around these other areas, these other cities. This is very important because will help Google to show your results as relevant way even if somebody is not in your same location. So if I'm here in Miami and I have somebody in for Lau of a certain for my service over Diego's bakery or for something that I do real a keyword that is related with my business, I have a chance, I have good chances to show in the results because why? Because this is one of the RSI serve. Also we have the time here we can define. Let's see, we click on the pencil. You define the hours that you are open or close or close. You can, this is optional. I recommend you to have that if you in your case, this is necessary. Let's say you open for the public from a two to ten PN or something like that. You can add hours here for different days. So I can add Wednesday for example, let's say Wednesday we open ten AM instead of eight to ten PM, for example. And of course you have the option to do 24 hours. And if you have a break for lunch, you can add hours here. You can say, okay, open from ten to 12. I open from two PM to ten AM. Pm. Actually. If you have a break for lunch, let's say you apply this. Of course this will be under review again. You see how it is right now. Also, you can add special hours. That is if you have like a holiday or something like that, or you'd have different hours, one day or another day. You can add that here. You can select the holidays, unconfirmed the hours for these dates. This is very important because some people may look for your business, for your services during holidays or during the weekend, and it's good to have these special hours already. This is the full number. Of course, you can add a website here at the end of this is important. At the end of this course, we have a bottom of section where I will share with you how you can build a professional website for your business if you don't have one yet. I'll show you using WordPress. You don't need to have any knowledge on WordPress, on programming or anything like that, is just clicking and dragging things around. And by the end of the process is amazing. You'll have a super professional website. I'll show you how to do a step-by-step. Even if you have never created a website, even if you have no idea on how to do it, we will have that ready for you and the bonus section at the end. Also later here in this model, we'll talk about adding a menu, other links, products and services, all these information we have also already for you, what I wanted to talk to you in the next video is this area here, which is the description. This is important and let's talk about it in the next section. 25. Optimizing your business description: Okay guys, let's talk about the description of your business, which is important because the description is a way that you have to tell your clients more about your business. And I will share strategies that will help you to write an irresistible description here let me show you an example. Here we have on the viewer on Google, we were here, it's still on the Deja vu example. This is a restaurant. If I scroll down, I see here this is their description. So you see, we invite you to experience the culinary flavors and vibrant cultures of the countries of the Mediterranean Deja vu is expire on the robust flavors of Italy, France, Spain, Greece, or Africa. You get the idea, this description is good, is optimized. So what do we need to do to create a super optimized description for your business. The main thing I want to invite you to keep in mind that your, your clients or people that maybe are not your clients yet, most people are in this category. People that are looking for services, for products that you offer. They will find your list in here on Google, My Business, and they will scroll down and read more about your business. So you need to get there on that description. You need to get to their heart. Do you need to touch your customers hard with these descriptions? So how do you do that? First, you put yourself in their shoes and you think what is the thing that they are looking for when they are looking for a business like yours, for example, if I'm looking for a restaurant, this case Deja vu, I'm looking to experience flavors. I want different food. I am talking about me personally. I want to try different scenes from different countries. I liked die by variety. And that's exactly what they are showing here as you see on their description. That's what they are saying. So I recommend you to think about that. Put yourself in your customers shoes. And first thing is what they are looking for. The second thing which is the most important, that this will make the difference on your discreet, on your description is what is the transformation that your business is calcium on these customers life? What is the transformation that you, your products, your services are doing and producing on your customer's life. You said you I don't know. I'm not sure what transformation undoing. I'm just a restaurant. Yeah, You are just a restaurant, just a bakery, but maybe on my bakery, I produce the best, the absolute best organic and healthy bakery products for you to enjoy with your family and a half. Magic moments with that. So the idea here is to get a little bit sentimental and carry your customer in a trip with you. What is the idea? This is another tip to think about it. What is the ideal experience that you could have in a business like yours? For example, if I have a restaurant, let's say I have a restaurant and I offer these kind of, let's say Italian for what is the idea? The best, the top experienced that anyone can have a my, at my restaurant, that they can feel just making things up here. Let's say they can have the best food, they can have the best flavors. They can experience different flavors. They can enjoy wine. They can feel at home in the environment. They can be so happy with the service that you offer new restaurant that they want to come over and over and over. So think about that. What is the best experience that somebody that you make up on your head could have on your business and use that as your description. Remember, what is the transformation you, your product or services are doing or your business life on your client's life, that's the best way to think about it. When you come with that description it on the panel, we come to the info information menu. Here at the bottom we have the description. So I click here and I just start typing. Welcome. Diego's bakery. Here, we make the best bakery. Bread, let's say, for you and your family. Organic ingredients. Always made with love. We hope to see you here. Or you can say, this is a call to action at the end is important to you can add a call to action. We hope to see you here. Or I can say, come here to the bakery and experience this, all these flavor yourself, come hidden half this experience. Think about that when I'm ready, I click on Apply here. This is saving, is ready is under review right now. And that's how you add your business description. Think about that. Invests 1520 minutes, thinking optimizing your description. Save it here and I see you in the next video. 26. Products to Google My Business: In this section, in this video, we will add your products here on Google, My Business. And the good thing is that now when we have your products here, your customers on people that follow you, people that find you on Google. They can purchase your products directly on the Google homepage. And this is super powerful. I'll show you how easy is to that to do that and these can increase your sales. You can start selling your products even without paying for ads, without promotion. You can sell your products organically on Google. And this will be in front of millions of people all over the world on your CD or, and data on the neighborhood you have your local business. Let me show you how this works in practice. So here we are on paradise petals. This is the, this is a Flores here close to my home. And this is the Google My Business pose the listing that we see. We see here all the elements and below we see products, these Cs, What do we want? Look at this. They have all the products are some of them list here so I can browse the products. I can see the flower that I lie. Let's say I like this one, the sunshine. And let's say assumption and clear skies. When I click on the product picture like this, you see that a popup window opens here and we are still on Google homepage. Here. We are Google homepage steel here. We just have a pop-up. And of course here we have the phone numbers are right there. If I have any problems or if I want just to order with the company, I can click here and make a font really powerful. Or I can see the product image, the description, the price. And I can click here to order online. So if I click here, I will be forward to this website, their website, paradise Parallels website, and I can complete the purchase. They're adding my credit card or paying with Apple Pay or anywhere that they offer PayPal and other payment options thus depths up to you. From here, when we click here, you need to have an online store where you offer your products and services. Or if you don't have I'm assuming I say Diego, I don't have my online store yet. In this case, you can add here the URL to your homepage. You can do that too. So when they click here, they go to your homepage where they see more information about your company, about the products and they can just call you to complete the purchase. This is what we are doing here on this section, this lecture specifically, let's go back here to the Google, My Business administration panel. And here in the menu we have the option products. And remember, if you don't have products here, that's normal. That is because you have a different category. If you don't see products, you can go here. Let's see. We go here to info. And you can see the categories you have. In this case, we have bakery and restaurant, because we have these categories, we have products. If you have a different category, you may not have that. And that's how Google works. We have, we cannot change that. Click and products. Now, here we click on Get Started. And this is super, super simple. Look at this. We need to add a photo of your product, the product name, choose the category, we set up a price, and we have an optional bottom if you want to order online by Learn More, get an offer and we save, That's it. That's all we need to do. We are talking here about the ego's bakery. I don't have a photo actually because this is just accompany that we are using as an example on the course. So I can pick up some photos here on Paxos.com if you don't know, pixels.com is a powerful website where you can get unlimited, 100% free, royalty-free images to use on your marketing, on your company, on your ads, or as products. So it's up to you. Of course, I recommend you to use the actual photo of your products, like in this case, paradise petals. They have the real photos of their flowers here to choose. So it's always good to have your own photos. But of course, because we are talking about Diego's bakery, Let's start here. For bakery. We can choose just a sample. Let's say we use this one. Let's see, let's see, let's take this one here. I will download this. Excellent. Here we are. And now I go back to the Google, My Business, I will drag and drop the photo here. You see it's uploading. This is how the photo looks like. You can re-size using this button if you want or you can delete and upload a new one if you prefer. Let's use these, let's say vegan hall. We bred. This is a vegan whole wheat bread. We can, we can have categories if u1, so we don't have any categories now, because it's the first product I can create a new category in here. Let's say this is breaths. I can charge a price. Let's say this is $19. The product description we can use this is optional to and we have a call to action at the end, which is the bottom right. If I click here, you see these bottom here or there online. This is a call to action, a weekend add at the end. So you can have none, which I don't recommend or their online by learn more or get an offer. So let's say order online and when they click on that button where they are going. In this case, I will send them to my website, of course, and just typing on my homepage here, which is not recommended. I recommend it to send them to your product page, in this case will be delta beta.com slash flowers or let's say bread. For example. Let's suppose that this is the final URL where they can actually buy my product. So that's where we want to send them. Save. Excellent is saving here. Now we have the products. So if I spent the mecca, of course they are reviewing. If I click here, I can view these old information, I can edit if I want, that's up to you. See it on Google. Let's see how it looks on Google. I open these. This is Diego's bakery. We have all the information here when it's after the review because it's under review right now, as you see here pending. It will see here on my post. If I want to add more products, all I need to do is click on Add Product, do the same process and I can add more and more product. Do you see that now we have the category already created. If I want a new category now I can say, okay, now we want suites. Let's say it's a new category so you can add different categories for your products. This is how you add your products here on Google, My Business, I hope you do this and I see you in the next video. 27. Services on Google My Business: Now that we added the products here on your Google My Business listing, we can add the services. You see that next option here is services. And remember again that this option, these services option is not available for all the categories. Depending on the category you have for your business. You may not have the services option here. So keep that in mind. Click on Services. Let's take a look. This is what we have. Remember that the primary category that I have for my business is bakery, right? Because we have that category, we Google is suggesting some some services that we may provide on the business. And we all we need to do here is just click on the options that apply for us. And we will start seeing these on the list and how it shows on the list. And so let's take a look on part on paradise parallel. That is the example we're using here. You see here the service option. This is what we are adding here with the service menu. In-store shopping, in-store pickup and delivery on this case. These are the services that these companies selected here on Google, My Business. On Diego's bakery. We can select, for example, bakery bread deliver, let's say we do delivery, we do breakfast, we do online sales, and we have vegan diets to and wedding cakes for example. If I save this, we see all the categories here. I also add a second category which is something that you can do if you want. The second category is Restaurant. And I can add different services for that second category too. So I can add here, and I will say, for example, dinner. We can say vegan food. Let's save these. Excellent. And when we have all the categories here, I can click on them if I want. Let's say we have delivery. Delivery, we have free, let's say free delivery. We can say, okay, enjoy free delivery in all purchases. For example, save this. And we see now that these is showing up here. So this is powerful because you're adding more information to your list in there on Google, My Business, or if I wanted to charge, let's say it's a fixed price of $5 per delivery. And let's say we save, and this is showing up here. Of course. Let's go back to free. Excellent. This is how you can add the services here on Google, My Business. I hope you do that and I see you in the next video. 28. Because reviews are important to your business: Let's talk about the reviews and why they are important. This is a great gray section. I invite you to watch every single lesson here on this section because we're not just talking about reviews, what they are important, but we will share with you that a good strategy that you're going to start implementing right now on your business. And we will show you that step-by-step, so you understand and you can implement these right away. So by the end of this model, you will have an a, an, a strategy running that will help you to get five-star reviews on your Google listing. Why the reviews are important here, because the reviews are the main thing that we use to find services. Let's say I just moved here to this and I want to find a dental care service. I come to a wall and I started for dental. And I see here all the dentist We have on my aria Here we are. This is my era where I'm located right now. If I click here, we can see all the businesses they have around my house, let's say around where I am located. And I can find here on the list and I can see the reviews. The first two are at, on the first one at the top we have a five-star reviews, a 128 reviews. This is fantastic. Next we have at 4.9, we have a five. Star Wars again, 4.2, let's see four. We have 4.3, so 3.9. So when i and here we're looking for a service, what are the things that will make me personally? And you can ask these questions to yourself, to one of the things that will help you, the will help you decide which service to get. Mainly the reviews. I come here and I said maybe I don't want these that have 4.2. I don't know, maybe they are good and just looking at the reviews here, this is how I choose services myself personally, maybe you do these, you do the same. I think Millions of people are all over the world. They see their reviews. That's why they are important, and that's where our way Amazon is so successful because one of the main things is that they have millions of products and they have millions of reviews where real buyers are saying, hey, this product is great or this product is not great. So don't buy it or yes, bite. You read the reviews, you take a look on the reviews to the side if you will bite or not. So looking at this, what I choose, this is a real example. I looked at this and I choose this one somatic soma till they enter care white because they have 128 right now, five-star reviews and this is outstanding. And when we are talking about digital marketing, why? Because they have amazing reviews and that's why they are here first, also on the results. One of the reasons we see here a picture of the company. We have all the reviews. This is my review I and actually a patient there. So you see here? Here I am. And we can read the reviews. We see all the information about the company and this is what we want for your company. I'll share with you a case study what this company is doing and did with me. I'll show you what they send me to get my five-star review. So you can be inspired by this and you can use these if you want. This strategy on your business too. This is why this is important. In the next video, I'll show you exactly how they got this exact company got my five-star review here, as you see me here, and I'll show you that in the next video. See you there. 29. Case Study- Tomalty Dental Care: Let's look at these case study of this company that is getting 100, more than 125 star reviews, a 100% of them are five-star reviews, how they are doing that, and how you can use a similar strategy to do the same. Let me show you here. Here we are. This is one of the real clinics where I go for my dental care and I went there. You can see on myself in here, this is a text message I got from there. I went there for a cleaning on September 16 in the morning. And you see here these texts, It's attempt is one September 16th at 844 PM. He's saying How was your appointment with Tommy denture care reply from one to 55 being the best. They send me just that message. I just click F5. I said, Okay, I text five because I text and five, they reply to me, wow, we are trivial. You are happy. It will be great if you help us with our review. They send me a link here. So if I click on this link and look what happened. I click on this link and I, my soul phone opens right there in the, in the reviews area where I can select the number of stars I want to give to these company. I already, you'll see that I already gave, gave them five-stars and I can click post at the top. So this is super easy and they are using this strategy to get lots and lots of five-star reviews, which is fantastic what they are doing here, guys. They are basically going to their clients. They are asking every time after a visit, Hey, how would you qualify the visit today, the experience that you have with us today? From one to five. And if you say five, they send you the link for the review. That's it. How did they get the link? You can, let me show you an example here. If we go to paradise petals, which is another company, we come here to reviews. And I can write a review. So I click on Write Review and you see the stars here. The link, the URL at the top is the URL that I will copy. And I'll show you how you can do this step-by-step in the next video, how you can do the whole system. If I open a new window, let me close these, let me open a new window here and paste the link. You'll see that we open right there on the on the reviews window. This is very powerful. They are identifying their clients that the law of their products that love their services. And they are saying, hey, you like it, you love it, Okay, Your reply five-star. Leave a review. Let people know about the experience that you have. Fantastic strategy. You can do these also, not only and you say, I am not sure how to send these text messages, how do I create that short link that you send there? I'll show you that in the next video. You can do this not only as a text message, you can do this as an email reply. Instead, if you don't have their phone number, if you just have their e-mail, you can reply with an email every time they they have an interaction with your company or maybe the first time they have interaction, you can replace saying, hey, how was your interaction with us? Why do you like the service? Do you like the products you got? If they reply five, you can shoot another email with the link saying, Hey, this is the link. Please leave us a review. You can add the link also on your outer responder when you are sending our automatic emails, you can add the link for a review, asking people for reviews. You can add them to your receive and to other places on your business, your website, maybe there are lots and lots of options that you can do. This is a simple, simple strategy of identified what are the clients that really loved the service and asked him for a review? I don't I'm not sure about what is data strategy when people qualify with a lower number. But one thing that you can do, you can do is schedule a phone call with dinner. You can follow up with a phone call saying, Hey, what happened, why you qualify AS which to or with one was what's the reason? How can we improve? And you can tell that they're on the phone and maybe later asked him for a five-star review if they agree with you. This is some case study of a company that is getting a 100% five-star reviews. I hope you like it. I hope you think on how you can implement this on your business. This is the main thing guys is not just to learn what others are doing is learn what is working, but also thin and think on how you can implement this on your basis, on your marketing strategy. Let's do that and we continue with the course in the next video. 30. Creating a short link to get more reviews: Okay, let me show you the strategy that you can use to generate more reviews on your Google, My Business profile, I'll show you step-by-step the example that I showed you in the last case study, in the last video that you watch on these chords and the prior video to this one, we will do the exact same strategy here on this video, you're going to start using these right away and shared this link with your customers via email, via text message or as you wish came. So the first thing we need to do is to find your business here on Google or on Google Maps. I recommend to come hit on Google. You'll have more options if you cannot find your business on Google for some reason, you can come here to your business, a profile and scroll down to business. Here is your business and click on see your profile. Excellent. And here we see the profile if you don't have any reviews yet, this is for everybody that don't have any reviews. If you have a review already, I'll show you in a minute here how you can get the link. If you don't have any reviews here we have the ego's bakery, excellent. And we scroll down here on the posts and we see under reviews, get your first review or get reviews, you can click here, get your first review. Here we have the URL, this is the URL we are copying. And this if we just paste this URL, if we take a look on it, we see that is a URL that when somebody clicks on it, it automatically opens review window so people can login already here with my account. You can see that people are right here. They can give you the stars from one-to-five. They can write the details, they can post photos if they want, and they can click on Post. I won't do this right now because I am the owner of the company. I mean, doesn't make any sense. And putting a review on my own company, I just canceled for now. But this is how the link that we just got is the way that you can share with your customers. But if we take a look on that lane, you see that it's a long link, is g dot page slash ours last CC KM is a long link is not and looks spammy. To make it look better, we can use a service which is a short link service like beta L0. If you are on Google, you can search for beat dot L-Y, BIT dot SLI. You, you see that this is a URL shortener. I open this, I create an account. I already logged in with my account here. And I click on Create here at the top. I'm ready to create a new short link here. The long link is the link that we have for reviews, which is this link I just got from Google. Maybe he says, I'm getting this link. I will transfer, I will ask bitly, which is the service to transform it in a small link, in a short link. So I will click Create here. And u is asking for title. This is optional. And you see that the new link is this. Bitly is last three fm, and we can also customize this. So I'll add here Diego's bakery, for example. This is a unique link. So if somebody already created the ego's bakery here, I won't be able to do it. So let's see if he's available. Okay. It is the new link for reviews is bit.ly slash Diego's bakery. Way easier than sharing the whole original link. I will copy this. Let's test this to make sure it works. Paste. It's opening yet the ego's bakery is here. Wonderful. Now, I can share that link with my customers via text message, via e-mail, or in any way, I can even put it on my business card. Hey, if you want to leave a review, just type, just go to beat dot slash Diego bakery. Way easier. They can even remember this link because it's easy to remember it's the name of the business. And Bitly. Now if you have a business that already have some reviews, you can always go here to the business and see your profile and do the same process we did. Or you can go to Google and search for your business. Let's say here restaurant around me. Let me grab any restaurants so I can show you exactly how to do. Let's say we grabbed here these costs are the key law. For example, just as an example, I see the posts and I go scroll down and you'll see write a review. I click here, the window opens and I copy the URL here at the top. So I'll copy this. Excellent. So let me try and test if this works, I will paste the same link to make sure that window opens. Let's see. Yet, we got it. This is the link that I can come back here to Bitly and create a new one, create, I will paste the original link. Look how big is the link. Create. Excellent, So we have this shortly now, I can write now reviews for Diego's Baker DB for example, create, excellent is created so I can copy. Now let's test this. Paste is here, we got it. This is how you create a short link. And now you can start the short link with your customers anywhere all the time to make sure we increase your reviews and we have more people coming into your business. 31. Insights on Google My Business: In other, we have the business profile ready and people started looking and interacting with your business, with your listing on Google Maps, on Google search. Google will start collecting this information of how many people are acting, interacting, and engaging with your listing. And they will share that information with you and with me, I'm here in the profile. So this is very powerful because now in the insights and that's what we're doing hidden this video. We can finally see if this is actually working. You may be asking Diego, we created the profile, everything looks good, but are actually people looking from a business? Are they actually finding me on Google Maps, on Google search when they search for my business name or for the products I have people who are actually discovering my business with this or not, That's a question that everybody has. The answer for. This is here on insights. The insights are the statistics of your profile. So we have here insights. If I click here, we can see all the stats for your Google, My Business profile, of course, if you just created your profile here with me in the course, you need to allow Google at least a few weeks to publish these and to let people discover these organically without paying for ads or anything. So people will just discover your business because they, in my case, I have a bakery, let's say people wanted to buy bread, they will start, hey, bakeries and my bakery will show up if they are close by. So that's how people will discover and look at diseases. Fantastic guys in the last month, and I can select here, we quarter month in the last month, we have 735 searches, 700, and more than 700 customers actually found my business here on Google, my business just with this simple strategy that we are doing here. So imagine if you have, you can have like 700 or even, even more, maybe 1, one thousand, two thousand more clients on your store every day, every month. How that may change your business. This is This is like the next step because you are in front of people right now and people can discover you right there on Google Maps, on Google Search. This is a statistic, we see a 199%, Let's see here 99.6% of the interactions we have in the last month where on discovery. So people find the business profile, searching for a category, product or service solid. They probably started for bakery or something like that and they found my business. So you will probably see different colors here, probably gray, green. If you have people that actually know you returning customers, they already went to the ego's bakery and they want to go back. They go to Google Maps and they tied the ego's bakery. They go back there. So I will see a percentage here on the pie on the graphic that will be a direct traffic. So people that find my business by searching or my business name or address or an also there is the brand that customers will find the listing, searching on brands and related businesses. So if people are searching for other bakeries, for example, and they found WHO the accused equals bakery. So let's click on that and check. Take a look. These are branded surface. This is fantastic. This is also changing. You see here Google is saying, hey, there is a new way to see the performance profile. We will explore these intermediate here. Also, where customers view you in Google, where people see me on Google in the last month. You see here that 289 people saw me on Google search. They searched for my business and 600 people, over 600 on Google Maps. Very powerful guys. Also the actions they had, you see, two of them requested directions to my business or two of these people in the last month, they say, Hey, let Dr. me there they were in Google Maps and they say, Hey, directions to here. And I also, I don't have a phone number here, so that's why I have a 0 cost. And we'd visit to the website 0 because I didn't set up a website for this specific profile yet. We see the business on the map. Everything looks good. We see popular times, photo views, how many photo abuse? We have over 1414 thousand views of pictures of my business here on Google, My Business profile. Excellent. Let's explore really quick the new interface and this is similar. You select the period here. We have October, November 29th, 2021 on this example. And you can see an overview. You can see just calls, messages, bookings, directions or website clicks. That's up to you. You see that we have 55 interactions on these cases, on the overview, 360 people view their profile on this period. You see here how the percentage, 52% of gold insert 24% on Google search on desktop. Most people on mobile, on a smartphone. Google Maps, 23%, and Google Maps on desktop 1%. Excellent. What are the keywords that they use to find my business? This is very important for you. Why? Because you can optimize your profile if they would these keywords. So I can go to see more and I'll show you how you can optimize. You see here, but urea is bakery in part two is my bakeries in Brazil. So that's why this is in part to his closest bakeries saying here, Donald's. So 18 people type Donald's. I don't have Donald here on my menu or either on my business profile or let's say I have, I have done it on my business or I sell downloads, but I don't have it here on my business profile and Google My Business so I can add these because I will add, I will reach more people all over the internet are searching by Donald's or I clocked are closer to my bakery. Also, you see, we saw that is already this is how you can explore all these options here. You can check also the costs, MSN directions. We have 55 people actually asked for directions to my business in this period, which is great. And you can see the performance, you can see the impact that people are, that you are doing on the life of people, the ISI that is now to find you and you are not paying anything for this set over 700 people that find me in the last month. This is 100% free. It's just adding my business on Google Maps and Google Search, that's it. I hope you have amazing results to check your insights, come here and check weekly to have an idea. In the beginning again, if you just create your profile, probably you won't have any data here because it's a brand new profile. So you need to allow Google a few weeks, maybe a couple of months, to collect all these data before you can go and see all this information. Okay, see you in the next video. 32. Checking your website page speed: Hey guys, Welcome to this section, to this model and happy to see you here. Here we will talk about how you can speed up your website with simple tools, without programming, without changing anything on your website, just with two specific tools. And I will share with you, we will do a real-life test. We will get my website.com and we will test the speed of the website right now before we implement the tools, We will go ahead together. Uri will implement the tools and we'll see the results if it's improved. This is not why and how you can achieve the same results. You may be asking, Okay, there you go, that's cool, but why we need to do that? What is this really necessary? If we are talking about SEO and if we want to rank your website higher on Google and any other search engine platform, we need to make sure one of the main ingredients that they look at is the speed of your website. So if your website is fast, if the loading speed is fast, the Google and the search engines, they will see that a potential ranking increase factor. So they will see that your website is fast, the performance is good on mobile and desktop, your website will start ranking higher. Also, forgetting about Google, we'll talk, we'll think about your clients, the people that go to your website, people that your client, your fans, your followers, they bought your website. If they didn't have a good experience, if the website doesn't load fast with good-quality, They usually you will lose some visitors. That's normal. People don't want to wait today for the website too low is taken a few seconds. You already lost that client. We will go ahead right now, test the speed of the website. I hope you do this right now with your website too, and we will start implementing these in the next videos. This section here guys, is a technical session. You will see me going to a computer, you know about applying these strategies are installing plugins and you can do exactly the same. I'll show you step-by-step what you need to do exactly. Here we are in Google. The first step is to test the speed of your website. How do we do that? We come to Google and we search for website speed test, for example. Here we are website speed, speed test. And I recommend to use two tools. You can use more if you want, but these are the main ones that I like. The first one is tools dot pin down.com. This one is one of the most popular one for speed test, and I already have it open here for you. We will do the test here together. The next one is from Google. So if you, let's see if we can find it here. Let's see if this one works. This is not actually the one. You can go right now to page speed, dot webaim, dot depth, or even better, you can come back to Google and you can just search for google developer speed tests. See Google Developer speed test, and this is the one that we want to use. So basically, how do we test? We come here and we enter here your website. Let me enter my website here. You click on Analyze. Google will start analyzing your website for two specific platforms, mobile and desktop. It will test the speed of your website performance for people that are connecting, that are using your website through a mobile device. And also for people that are using on the computer, on the desktop. Let's go to the desktop. Let's see. Here we have some results. The one that I want to check right now is the performance. So I scroll down to the performance. I see here we have the website URL. We have the performance of my website, which is not great as you see, it's 81 is the number that they give me. You see we have here from 0 to 49, the next category. Then the next step is from 50 to 89. And the top one which is the recommended, the green one is 90 to 100. The goal that we have here in this section, I'm not sure if we will accomplish this with this website is to get to a green light, 90 to a 100. This is what we have on Google also, we have other information. You see the metrics here. We see the view of the TreeMap, the website loading over time. You see the images showing up here and some suggestions from Google opportunities about how to improve these qualification. This number to 90 to a 100, which is the goal. Let's go to the next one. Let's use pink Dong website test, speed test. So let's go to diego.com. You can choose here where, where you will perform the test from. So in this case, I'll pick here Washington DC. You can choose any servers you can choose. You can test on different servers. Servers is if you want, I just click on Analyze and you see that it's analyzing here. There is running the tests, we are almost done. This usually takes a few seconds, sometimes up to one or two minutes, depending on your website. And we see the results coming on the screen right now. See, look at that. Here we are. We see the website image here. On this website. In this tool, we have the performance grade of 73. On Google tool we have 81, which is a little bit better in this one is still the yellow, sorry, the orange one which is C, is not good enough, is 73. You see the page size is 2.1.1 megabytes. The low time, the time that takes your website to low completely is 4.3 seconds, which is a lot. I mean, if people go to our website, they wait four seconds to see what's going on that's allowed. So we need to optimize this. And you have several ways to optimize. One way is to hire a developer, pay then thousands of dollars and hope that they will figured out how to optimize or you can just use the tools that we recommend in here. And you will have it right away. And of course, if you have time and money, you can do both, which will be the ideal scenario. This is the speed that we have right now, 7381 on Google. Right now in the next video, we're going and we'll start working with the first tool that we have here on these systems. See you there. 33. Installing NitroPack on your website: The first tool we're going to start on your website is called a nitrile pack. And to go to their website, you can go to my affiliate link, which is Diego the VLR.com slash nitro pack. Or you can go directly to their website, which is nitro pack DOT.io. Here we are on their website. This is a service that we can see and you can start with the service for free. You can test it and see how your website performs. If we go to the pricing area, you see all the prices. They have. These prices changes frequently, but they have a free plan that you can use on one website, up to 5 thousand pageviews, and up to one gig of bands. If you don't have a huge traffic every day, every month, your website, you can always leave with a free option, but it's recommended to upgrade because when we're upgrading, that means that we're having more and more visitors on your website. Your business is growing, which is what we want here. So before we sign, I recommend to come here and do a test. Before you go and install at least do a test on your website. We are doing this same test on the old Avila.com. So I come here and you see the button which is saying here, test my website with nitrile pack. With this, I will enter my website here. Nitro pack will do a simulation of how this my website will perform with their service. They will show me a comparative between now and after we install the service. So let's wait for this does take a few seconds to perform. And while that, we will see that they have a few modes. So nitro pack you can install on your website. You can use different modes. You can use a regular mode and normal mode. A strong mode or a ludicrous mode. Mode is faster than the other one. You can see which one you can test on your website so you how to do that? Which one performs better on these tests? They just finished a test that is finished. Let's see the results. We see here that we have desktop and mobile and we have before and after. Look at this, before. Great is 74. Let's see what this one, this was the great also on pink tones 73. They calculated a grade of 74. And they are saying here, and this is Greg guys. They are saying that if waste all this, the gray will go up up to 94, will be on the green area. Remember when we were here on Google page insights, you see the numbers here, the grades. We have, the red, orange, and green. And the green starts on night for 90 to a 100. They are saying here that we are going to 90 for my website. That's fantastic if I just do this without applying the next tool that I'll show you, we will have a huge increase. We will be already great on Google's eyes, which is what we want. We will have a faster website for our visitors. You'll see here the estimated loss of visitors 10% right now after that will be 0. And you see other details, the page, the speed index, you see the difference from 3.8 seconds to 071, which is a huge difference when you are talking about users waiting for your content to load in front of them. On mobile, we are with a score of 39, which is super low. And they are saying that we then we are going to 68, which is great. So let's test this. I hope you do these tests with your website and see your numbers analyze to see if you want to go ahead and use nitro back. If you don't want to, you if you should do the test and you said, Hey, I don't want to do it. Wait for the, you can jump to the next video where we're doing the next tool with Cloudflare. I'll show you that in the next video, but stay with me here because this is great. What are we doing here? We are going to sign up or getting started. Or if you have an account, you can just sign in. Let's go sign out. I will I will start with a free option here. One thing that we need to mention is that they are saying here, if you use the free option, the free plan, they will add a batch about nitrile pack on the footer of your website, which is not a big deal depending on your business. But of course, you can always upgrade to the paid plans and you will remove that branding for sure. So let's click on getting started. I will now enter my information here and I'll be back in 1 second. Excellent, I just completed my information. Hit submit, and here we are checkout successful when it up to a minute to apply for your subscription. So I go to my dashboard now, we will start applying and installing these on your website. The next step is to connect these tool nitrile pack with your WordPress website or if you have other website that is not wordpress. Same process. We connect that using a plug-in or they call it a connector. Let's see at the top, on the top menu we have here, the dashboard. The second one is connect your website. Let's click on that. Here we have my website name, the website URL, the site ID that is unique for each one, and the side secret key that is also unique for this one. And I recommend it to don't share. But you don't share these key with anyone because it, because it can compromise the data. To connect the website with the tool nitrile pack, we use a connector. You see here download a connector. They are saying that they have a few options. We have naturopathic for WordPress, for WooCommerce and all these options here, the one that we are using is this one the nitric pack for WordPress because I have a WordPress website on this case. We go to the website. I hope you go right now to your WordPress website. If you don't have a WordPress website, I recommend you to contact nitrile PAC support and they can give you the right tool to connect your non WordPress website with nitro biotic. In here. Here we are in WordPress, we click on plugins and we click on add new to add a new plugin, which is the nitro pack plug-in. So I'll type here. Nitro pack. Excellent. We see the results here. The first result is the nitrile pack official plugging, which is this one. You see nitro pack by naturopathic LLC. I'll install this is installing right now. Excellent. Once it's installed, we will activate. So click on Activate. Now, let's see. Now is active and installed. So we look for that on the tool here. Let's see here, nitro pack here we are. We go to Settings, hearing settings. We say that we're reading here. Welcome to naturopathic for WordPress, we are connecting nitrile back with your WordPress website. We click here on connector naturopathic, or you can enter the details manually if you want. You can enter the site ID and the secret, the site secret which are here on your dashboard. If you go to connect your website, you just copy this information. Let's do that right now. Copy this side. Let's copy also the secret. That's all I need to do. You see we are in the dashboard now is optimizing its processing the pages right now we see the plan that we have, the limits, the number of page views, the bandwidth, and we see the optimization mode right now is under the ludicrous mode. And you can change these if you want. I recommended to just leave the default 11 important message that we have here that you could also have. This message is here at the top is seen. They are saying that I have active WP Super Cache, a nitrile pack. With that plugin, I have overlapping functionality, so they are recommending me to disable the WP Super Cache because that's a cash app, a cash at plug-in and is irrelevant once we have the nitro nitrobenzene. That's what I am doing right now. I'm going back here to Plugins. Let's disable the WP Super Cache. Let's see WP Super Cache. The activate. Working on that. Excellent. So now you see that that one is deactivated. I can activate it again if I want, I just leave it there for now. Let's go back to settings and nitro back to take a look on the dashboard. Now we need to do the test. We need to make sure that we just style for minutes ago. And that is working on over or not. Sometimes take a few minutes up to an hour to build the cache of your website. You have a large website especially. But let's test right now to see if we have optimized results are ready, um, to do that. Let's go right now to make sure that the website is connected. Let's see. Yes, it's connected, Wonderful. We see the optimization that we can do. I click on optimization. There are some suggestions here. We have the settings that you can change if you want. All your tools are here right now. Let's do the test. I'm not sure if this will work right away because we just installed the tool. Remember we have, let me open here. We have a node that performance grades. Here you see an screen of 73. We have a C note, orange wire me notes saying, Hey, the website is slow, is taken 4.32 seconds too low, and we give you a C nodes, a C grade. Let's test again on the same website to take a look. Let's go to pin down. Let me type here, Diego the viola.com. I choose the server and I click on Start test. Let's see how it goes. Hopefully we have great results right now. Let's see, let's see, let's see. Is testing. We are waiting hopefully, hopefully, hopefully, let's see, 73 was the node before the great. Now we have looked at these guys, 93, we have an a plus grade right now with 93, we are loading the page in 2.75 seconds, 50 around 50% faster than the last time. And with just this wonderful tool, which is nitro pack, we are growing. We are super-fast right now. So guys, this is how you can upgrade the speed of your website right away with nitrile. Back in the next video, we will apply a second tool called Cloudflare. I hope to see you there. Let's start with that right now. 34. Enabling Cloudflare Advance WordPress optimization: Our next tool is Cloudflare. Cloudflare is a platform that is used by many website, many companies all over the world that helps the website to be more secure, protects them for attacks, and thus also the DNS translation for the website. Given the website the advantage of being faster to load everywhere in the world. See if you have a WordPress website, probably you have Cloudflare. And if you do, if you use the service of Cloudflare, you can use these tools that I will recommend to you right now. If you have never heard about Cloudflare, you can ask the developer of your website if you are using that and it not, don't worry, you can use just nitro pack that we use in the last video. And that will already, as you saw in the test we did, we jumped from B a C category to a C grade to an a grade. So we are right now loading way, way faster. If you are in Cloudflare, what do you need to do is just login here on your account. I have all these websites here on cloudflare.com is the one that we're using. I click on that. And in the left menu we see the option of speed. So if I click Speed, I see that just by using Cloudflare and already 11% faster that if not, you see with Cloudflare. And without Cloudflare, you see the comparison of how fast is charged in. Here is loading the website. You see the difference here on the images. This is fantastic. The service that they are recommending. Here you see a recommended optimization is called automatic platform optimization, and this is the one that we are signing up today to test how it performs. They are promising here that this website specifically changed from website to website, but they know this website because they are doing the DNS translation for this website. They are saying here that we will experience 21.8% faster loading on desktop, which is amazing. Twenty-five percent, one percent is great. So let's do sine for that. All we need to do is click on Purchase. This is a paid service. The price for this service changes depending on location. I think on my location is around $6 a month, which is not expensive for a service and for something that will speed up the website up to 21% of my case. What I will do now is I will fill my credit card information and I'll be back in one minute. Excellent. I just completed my credit card information on you see that on my area here is $5 per month. Probably that's the same amount you are paying. This is a good service, so let's see, right now, we are ready with this. I will confirm payment here. Let's see confirming. Excellent. Now, automatic platform optimization for WordPress is ready for me. All I need to do is to, is to connect this service with my website. So I need to go there and install the WordPress website. If I click here on install WordPress website, sorry, WordPress plugin. Here we have the plugin. So let's go right now to your website. This is the same process we did in the last video with nitro pack. We will install Cloudflare plugin first to make sure we connect these two services. I click on add new plugin. Wordpress. Excellent is load in here. Now we will start for Cloud flare. The first result is the first node. The second result in my case, is the one that we are installing. You see the low here from Cloud-first Cloudflare, I will install these and I will click also on Activate once it is tall. Let's see, he's installing is downloading the files, installing all that on the system or my website is running style. Let's click on Activate. Excellent is activated. Now. Wonderful. Let's go to settings right now on Cloudflare. And see if we can connect these two. We see speed up and I will I already have an account, so I will sign up here. I enter my e-mail and my global API key. Excellent guys, now that I already logged in here we are in the plug-in homepage and all we need to do here is activate the automatic platform optimization. So I activate that. Wonderful, that's what we are assigning here. This is the main goal. And if you want, you can also apply the recommended Cloudflare settings for WordPress. On these case. This is active now is building the cash. We will wait a few minutes, maybe an hour, maybe two hours. I recommended to wait a little bit. And after that, you can test the speed of your website again to see if it's improved or not. And why we don't test that right now. Let's go back to pink.com to test the speed. Remember the last speed we test was 93 grade the number was 93, which is fantastic because we were on 8073, we weren't 73 on this website. We start nitro pack. We jumped up to 93 and now let's see where we are. Diego de Villa.com. Now that when you style the Cloudflare, so we were at 93, hopefully is Heider Now higher now? Testing for us. Wonderful. Let's see. Wow, look at this. Now we are at 97, almost a 100. This is fantastic. The page side reduced to 1.9. The low time it was almost 5 second initially, we are right now on 1.9 seconds. This is amazing. Everything is green now, which is what we want. And this we accomplish these just by using these two tools, nitro back and Cloudflare. I hope you try this. Let me know in the comments. If you are having these results, please take a screenshot of your before and you're after to compare and share with me and with the community. See you in the next video. 35. Final Project: Hey guys, welcome to the final lesson, heat on the SEO for beginners course and happy and excited to see you here at the end. That means you are completing all the lessons and by now probably you already on applying the best SEO strategies on your website, you are probably a ranking higher already saw an excited to see you here. If you are not yet seen improvement on your rankings. Remember that these process takes time. Google and assert engines. They take sometimes days, sometimes weeks, sometimes a month to update the factors that influence their ranking. So it may take longer than just a week to start seeing your website ranking higher, but you are doing the right thing. You are taking the right steps right now. So before we finish the course, I want to invite you to submit a project here. By doing that, you can come here to the course page, scroll down and here you have the projects and resources tab. You click here and you click on Create project. The project that you are creating is you need to share with me and with the community, the website that you have where you implemented the optimization that we recommend. So by doing that, you are sharing that with the community we have here on Skillshare. And you are also opening your website for to receive positive feedback and you can share not only your website. We are talking here in the class about SEO for social media, SEO for video, for your YouTube channel and also for your website. So depending on which asset you are implementing this strategy, for example, let's say you are optimizing the SEO for your YouTube channel. That case, you can share the YouTube channel here if you optimize your Facebook page or your Twitter account for SEO or your website, you can share either of these asset here with the community. And again, by doing that, you are opening to receive positive feedback. We have very smart people here in the community, and this is the best way to also keep accountability of all the strategies that you are applying. Remember that this is very important. It's not enough just to watch the videos and learn the strategies, the real results we see only when we take action. So I invite you to create these projects on Skillshare now shared that with me and with the community. And after that, I hope to see you in the next class and really honor for an unhappy because you decided to invest your time, which is your most valuable asset here with me on the class and with the students. So I'm thank you so much and I see you in the next class.