Website SEO: How to Boost your Website Speed in minutes | Diego Davila | Skillshare

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Website SEO: How to Boost your Website Speed in minutes

teacher avatar Diego Davila, Entrepreneur and Social Media Innovator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome - Checking your Website Speed

      7:06

    • 2.

      Installing NitroPack on your Website

      11:38

    • 3.

      Enabling CloudFlare Advance for WordPress

      6:30

    • 4.

      Final Project

      1:32

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About This Class

Welcome to the Website SEO class, where you will learn the easiest way to optimize your website with SEO strategies to rank better in search engines like Google and Bing.


By the end of the class, you will have a website that it's faster and lighter, offering a great experience to your clients and followers.


Let's do it!
Diego Davila

Meet Your Teacher

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Diego Davila

Entrepreneur and Social Media Innovator

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Hi, I'm Diego. welcome to my SkillShare profile! 

My Mission is to help entrepreneurs and small business owners to spread their message all over the world and make a huge impact in the life of their fans, friends, and clients.

My goal is to produce the absolute best material, best courses to help you to bring your life to the next level, next level on your health, finances, relationship, and to help you to conquer your goals so you can live a more fulfilled life.

I want to thank you for taking the time to improve your life and learn more and more, take a look at my courses. I created each one of them thinking about YOU.

LET's STAY IN TOUCH  :) 

Step #1: Join our Private Facebook Group (for students only) > Click Here&nbs... See full profile

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Transcripts

1. Welcome - Checking your Website Speed: Hey guys, Welcome to this section, to this model and happy to see you here. Here we will talk about how you can speed up your website with simple tools, without programming, without changing anything on your website, just with two specific tools that I will share with you. We will do at a real life tests. We will get my website.com and we will test the speed of the website right now before we implement the tools, We will go ahead together. Uri will implement the tools and we will see the results if it's improved. This is not why and how you can achieve the same results. You may be asking, Okay, Diego, that's cool, but why we need to do that? What is this really necessary? If we are talking about SEO and if we want to rank your website higher on Google and any other search engine platform, we need to make sure you, one of the main ingredients that they look at is the speed of your website. So if your website is fast, if the loading speed is fast, the Google and assert engines, they will see that as a potential ranking increase factors. So they will see that your website is fast, the performance is good on mobile and desktop, your website will start ranking higher. Also, forgetting about Google will talk about boil, think about your clients, the people that go to your website, people that your client, your fans, your followers, they go to your website if they didn't have a good experience. If the website doesn't load fast with good-quality, They usually you will lose some visitors. That's normal. People don't want to wait today for the website too low. If he's taken a few seconds, you already lost that client. We will go ahead right now, test the speed of the website. I hope you do this right now with your website too, and we will start implementing these in the next video in this section here guys is a technical session. You will see me going to a computer, you know about applying these strategies are installing plugins and you can do exactly the same. I'll show you step-by-step what you need to do exactly. Here we are in Google. The first step is to test the speed of your website. How do we do that? We come to Google and we search for website speed test, for example. Here we are website speed, speed test. And I recommend to use two tools. You can use more if you want, but these are the main ones that I like. The first one is tools dot pin down.com. This one is one of the most popular one for speed test, and I already have it open here for you. We will do the test here together. The next one is from Google. So if you, let's see if we can find it here. Let's see if this one works. This is not actually the one. You can go right now to page speed dot web dot depth, or even better, you can come back to Google and you can just search for google developer speed tests. See Google Developers speed test, and this is the one that we want to use. So basically, how do we test? We come here and we enter here your website. Let me enter my website here. You click on Analyze. Google will start analyzing your website for two specific platforms, mobile and desktop. It will test the speed of your website, the performance for people that are connecting, that are using your website through a mobile device. And also for people that are using on the computer, on the desktop. Let's go to the desktop. Let's see. Here we have some results. And the one that I want to check right now is the performance. So I scroll down to the performance. I see here we have the website URL. We have the performance of my website, which is not great as you see, it's 81 is the number that they give me. You see we have here from 0 to 49, the next category. Then the next step is from 50 to 89. And the top one which is the recommended, the green one is 90 to 100. So the goal that we have here in this section, I'm not sure if we will accomplish this with this website is to get to a green light, 90 to a 100. This is what we have on Google also, we have other information. You see the matrix here, we see the view of the TreeMap, the website loading over time. You see the images showing up here and some suggestions from Google opportunities about how to improve this qualification. This number to 90 to a 100, which is the goal. Let's go to the next one. Let's use pink Dong website test, speed test. Let's go to diego.com. You can choose here where, where you will perform the test from. So in this case, I'll pick here Washington DC. You can choose any servers you can choose. You can test on different servers. Servers is if you want, I just click on Analyze and you see that it's analyzing here. There is running the tests, we're almost done. This usually takes a few seconds, sometimes up to one or two minutes, depending on your website. And we see the results coming on the screen right now. See, look at that. Here we are. We see the website image here. On this website. In this tool, we have the performance grade of 73. On Google tool we have 81, which is a little bit better in this one is still the yellow, sorry, the orange one which is C, It's not good enough, is 73. You see the page size is 2.1.1 megabytes. The low time, the time that takes your website to low completely is 4.3 seconds, which is a lot. I mean, if people go to my website, they wait four seconds to see what's going on. That's a lot, right? So we need to optimize this. You have several ways to optimize. One way is to hire a developer, pay them thousands of dollars, and hope that they will figure it out how to optimize. Or you can just use the tools that we recommend in here. And you will have it right away. And of course, if you have time and money, you can do both, which will be the ideal scenario. This is the speed that we have right now, 7381 on Google. Right now in the next video, we are going and we'll, we'll start working with the first tool that we have here on this system. See you there. 2. Installing NitroPack on your Website: The first tool we're going to start on your website is called a nitrile pack. Here is the link you can use to go to their website and create a free account. Here we are on their website. This is a service that we can see and you can start with the service for free. You can test it and see how your website performs. If we go to the pricing area, you see all the prices. They have. These prices changes frequently, but they have a free plan that you can use on one website, up to 5 thousand pageviews, and up to one gig of bad. If you don't have huge traffic every day, every month, your website, you can always leave with a free option, but it's recommended to upgrade because when we're upgrading, that means that we're having more and more visitors and your website, your business is growing, which is what we want here. So before we sign, I recommend to come here and do a test. Before you go and install these, do a test on your website. We are doing this same test on the old Avila.com. I come here and you see the button which is saying here, test my website with nitrile pack. With this, I will enter my website here. Nitroprusside, we'll do a simulation of how this my website will perform with their service. They will show me a comparative between now and after we install the service. So let's wait for this, this take a few seconds to perform. And while that, we will see that they have a few mode. So nitro pack you can install on your website. You can use different modes. You can use a regular mode and normal mode, a strong mode, or a ludicrous mode. Each mode is faster than the R1 and you can see which one you can test on your website so you how to do that? Which one performs better on these tests? They just finished a test that is finished. Let's see the results. We see here that we have desktop and mobile and we have before and after. Look at this, before. Great is 74. Let's see what this one, this was the great also on pink bone 73. They calculated a grade of 74. And they are saying here, and this is Greg guys. They are saying that if we install this degree will go up, up to 94, will be on the green area. Remember when we were here on Google page insights, you'll see the numbers here, the grades. We have, the red, orange, and green. And the green starts on night for 90 to a 100. So they are saying here that we are going to 90 for my website. That's fantastic if I just do this without applying the next tool that I'll show you will have a huge increase. We will, we are ready, great on Google's eyes, which is what we want. We will have a faster website for our visitors. So you see here the estimated loss of visitors 10% right now, after that will be 0. You see other details. The page, the speed index. You see the difference from 3.8 seconds to 071, which is a huge difference when you are talking about users waiting for your content to load in front of them. On mobile, we are with a score of 39, which is super low. And they are saying that we then we are going to 68, which is great. So let's test this. I hope you do these tests with your website and see your numbers analyze to see if you want to go ahead and use a nitro pack. If you don't want to, you if you do the test and you said, Hey, I don't want to do it. Wait for the, you can jump to the next video where we are doing the next tool with Cloudflare. I'll show you that in the next video, but stay with me here because this is great. Why are we doing here? We are going to sign up or get started, or if you have an account, you can just sign in. Let's go sign out. I will I will start with a free option here. One thing that we need to mention is that they are saying here, if you use the free option, the free plan, they will add a batch about nitrile pack on the footer of your website, which is not a big deal depending on your business. But of course, you can always upgrade to the paid plans and you will remove that branding for sure. Let's click on getting started. I will now enter my information here. I'd be back in 1 second. Excellent, I just completed my information. Hit submit, and here we are checkout successful when it up to a minute to apply for your subscription. So I go to my dashboard now, we will start applying and installing these on your website. The next step is to connect these tool nitro pack with your WordPress website or if you have other website that is not wordpress. Same process. We connect that using a plug-in or they call it a connector. Let's see at the top, on the top menu we have here, the dashboard. The second one is connect your website. Let's click on that. Here we have my website name, the website URL, the site ID that is unique for each one, and the side secret key that is also unique for this one. And I recommended to don't share that you don't share these key with anyone because it, because it can compromise the data. To connect the website with the tool nitro pack, we use a connector. You see here download a connector. They are saying that they have a few options. We have naturopathic for WordPress, for WooCommerce and all these options here, the one that we are using is this one the nitrile pack for WordPress because I have a WordPress website on this case. We go to the website. I hope you go right now to your WordPress website. If you don't have a WordPress website, I recommend you to go to Contact nitrile PAC support and they can give you the right tool to connect your non WordPress website with nitro panic. In here. Here we are in WordPress, we click on plugins and we click on add new to add a new plugin, which is the nitro pack plug-in. So I'll type here. Nitro pack. Excellent. We see the results here. The first result is the nitrile pack official plugging, which is this one. You see nitro pack by naturopathic LLC. I'll install this is installing right now. Excellent. Once this style we will activate. So click on Activate. Now, let's see. Now is active and installed. So we look for that on the tool here. Let's see here. Naturopathic here we are. We go to Settings. Here in Settings we say that we're reading here. Welcome to naturopathic for WordPress, we are connecting nitrile back with your WordPress website. We click here on connector nitro back, or you can enter the details manually if you want. You can enter the site ID and the secret, the side secret which are here on your a dashboard. If you want to connect your website, you just copy this information. Let's do that right now. Copy this side. Let's copy also the secret. That's all I need to do. You see we are in the dashboard now is optimizing its processing the pages right now we see the plan that we have, the limits, the number of page views, the bandwidth, and we see the optimization mode right now is under diluted crows mode. And you can change these if you want. I recommend it to just lift the default 11 important message that we have here that you could also have. This message is here at the top is seen. They are saying that I have active WP Super Cache, a nitrile pack. With that plugin, I have overlapping functionality, so they are recommending me to disable the WP Super Cache because that's a cash app, a Cash plugin, and it's irrelevant once we have the nitro nitrobenzene. That's what I am doing right now. I'm going back here to plumes. Let's disable the WP Super Cache. Let's see WP Super Cache. The activate. Working on that. Excellent. So now you see that that one is deactivated. I can activate it again if I want, I just leave it there for now. Let's go back to settings and nitro pack to take a look on the dashboard. Now we need to do the test. We need to make sure that we just style four minutes ago. And that is working on over or not. Sometimes take a few minutes up to an hour to build the cache of your website. You have a large website especially. But let's test right now to see if we have optimize results, are ready to do that. Let's go right now to make sure that the website is connected. Let's see. Yes, it's connected, Wonderful. We see the optimization that we can do. I click on optimization that are sorted, some suggestions here. We have the settings that you can change if you want. So all your tools are here right now. Let's do the test. I'm not sure if this will work right away because we just installed the tool. Remember we have, let me open here. We have a node, a performance grades. Here you see on the screen of 73, we have a c node, an orange warning note saying, Hey, the website is slow, is taken 4.32 seconds too low, and we give you a C Node, a C grade. Let's test again on the same website. To take a look. Let's go to Pingdom. Let me type here, Diego, the VLR.com. I choose the server and I click on Start test. Let's see how it goes. Hopefully we have great results right now. Let's see, let's see, let's see testing. We are waiting hopefully, hopefully, hopefully. Let's see, 73 was the node before the grade. Now, we have looked at these guys, 93, we have an a plus grade right now with 93, we are loading the page in 2.75 seconds, 50 around 50% faster than the last time. And with just this wonderful tool, which is naturopathic, we are growing. We are super-fast right now. Guys, this is how you can upgrade the speed of your website right away with nitro. Back in the next video, we will apply a second tool called Cloudflare. I hope to see you there. Let's start with that right now. 3. Enabling CloudFlare Advance for WordPress: Our next tool is Cloudflare. Cloudflare is a platform that is used by many website, many companies all over the world that helps the website to be more secure, protects them for attacks, and thus also the DNS translation for the website. Given the website the advantage of being faster to load everywhere in the world. See if you have a WordPress website, probably you have Cloudflare. And if you do, if you use the service of Cloudflare, you can use these tools that I will recommend to you right now. If you have never heard about Cloudflare, you can ask the developer of your website if you are using that, and if not, don't worry, you can use just nitro pack that we use in the last video. And that will already, as you saw in the test we did, we jumped from B a C category to a C grade to an a grade. So we are right now loading way, way faster. If you are in Cloudflare, what do you need to do is just login here on your account. I have all these websites here on Cloudflare. Dow.com is the one that we're using. I click on that. And in the left menu we see the option of speed. So if I click Speed, I see that just by using Cloudflare and already 11% faster that if not, you see with Cloudflare. Without Cloudflare, you see the comparison of how fast is charging here is loading the website. You see the difference here on the images. And this is fantastic. And the service that they are recommending here, you see a recommended optimization is called automatic platform optimization, and this is the one that we are signing up today to test how it performs. They are promising here that this website specifically changed from website to website, but they know this website because they are doing the DNS translation for this website. Are saying here that we will experience 21.8% faster loading on desktop, which is amazing. Twenty-five percent, one percent is great. Let's sign for that. All we need to do is click on Purchase. This is a paid service. The price for the service changes depending on location. I think on my location is around $6 a month, which is not expensive for a service and for something that will speed up the website up to 21% of my case. What I will do now is I will fill my credit card information and I'll be back in one minute. Excellent. I just completed my credit card information on you see that on my area here is $5 per month. Probably that's the same amount you are paying. This is a good service, so let's see, right now, we are ready with this. I will confirm payment here. Let's see confirming. Excellent. Now, automatic platform optimization for WordPress is ready for me. All I need to do is to, is to connect this service with my website. So I need to go there and install the WordPress website. If I click here on install WordPress website, sorry, WordPress plugin. Here we have the plugin. So let's go right now to your website. This is the same process we did in the last video with nitrile pack, we will install Cloudflare plugin first to make sure we connect these two services. I click on add new plugin. Wordpress. Excellent is load in here. Now we will start for Cloud flare. The first result is the first node. The second result in my case, is the one that we are installing. You see the low here from Cloudflare. Cloudflare, I will install these and I will click also on Activate once x is tall, Let's see, he's installing is downloading the files, installing all that on the system or my website is already installed. Let's click on Activate. Excellent, is activated now. Wonderful. Let's go to settings right now on Cloudflare. And see if we can connect these two. We see speed up and I will I already have an account, so I will sign up here. I enter my e-mail and my global API key. Excellent guys, now that I already logged in here we are in the plug-in homepage and all we need to do here is activate the automatic platform optimization. So I activate that. Wonderful, that's what we are assigning here. This is the main goal. And if you want, you can also apply the recommended Cloudflare settings for WordPress. On these case. This is active now is building the cash. We will wait a few minutes, maybe an hour, maybe two hours. I recommended to wait a little bit. And after that, you can test the speed of your website again to see if it's improved or not. And why we don't test that right now. Let's go back to pink.com to test the speed. Remember the last bit we test was 93 grade the number was 93, which is fantastic because we were on 8073, we weren't 73 on this website. We start nitro pack. We jumped up to 93 and now let's see where we are Diego to villa.com. Now that when you style the Cloudflare, so we were at 93, hopefully is higher and higher now is testing for us. Wonderful. Let's see. Wow, look at this. Now we are at 97, almost a 100. This is fantastic. The page side reduced to 1.9. The low time, it was almost five seconds. Initially, we are right now on 1.9 seconds. This is amazing. Everything is green now, which is what we want. And this we accomplish these just by using these two tools, nitro back and Cloudflare. I hope you try this. Let me know in the comments. If you are having these results, please take a screenshot of your before and you're after to compare and share with me and with the community. See you in the next video. 4. Final Project: Hey guys, Welcome to this assignment at the end of this section and excited to see you here because you will have amazing results to, with these two tools. To get your website faster, to speed up your website, to have better ranking on Google, and to improve significantly the SEO of your website and everything you create inside of it. So in this assignment, what you need to do is you need to apply two of these, these two tools that we discussed on this section, you can use a nitrile pack and also cloudflare, or you can choose one or the other. I recommended to use both to have the best result possible. And you will see, what are you need to do is actually just follow the steps that we follow in this section. You need to first number one, measure the speed of your website. You can choose pink.com or any website that we use during the lessons. Take a screenshot, take a photo with your cell phone of that result of the grade that you are getting. And after that, you are ready to go it simple with a few clicks, you can have your website right away. Jump from a C grade two or a plus grade and half. Amazing results on ranking on Google. Share the results with me. Take a picture of before and after and shared here in the resources area so I can see it and other students in the community can see two, I am excited and looking forward to see how much you are improving your grade. And I see you after that in the next video.