Transcripts
1. Course Introduction: Hi there, landing zone K here, the author of self publishing
secrets from South Africa. Welcome to the self-publishing
secrets course. And in this course, I'm going to show you exactly how to self publish your own
book from scratch. So I'm going to show you
exactly how to search for demand so that you publish
a book with this demand. Because the goal is to
create a book that people want rather than us
creating a demand. Going to show you how
to get a cos writer. How do we hire cosine
Theta and how do you create a good quality cover? Okay, See you in this course.
2. How To Find Profitable Book Niches: How to find profitable book, Nietzsche's how to find it profitable book niches. So one of the platforms that we use to do our research on which niches are profitable is Amazon.com. So if you want to publish your own book, but you don't yet know, or you don't have ideas on which needs to publish, which needs to go for, or what to write about, then that's absolutely fine. Because there's nothing abnormal about that. Because we really want to write and publish your book that already has a market. We want to write a book that people will buy. So we don't really want to spend a lot of time and money creating a book that no one will be interested in. So one of the platforms that we use to do our research to see which books and which Nietzsche is a selling is Amazon.com. So once we get to Amazon.com, amazon is a marketplace for Amazon customers. So people would come to Amazon to buy a lot of different products and items. But in this case, we will see how because Amazon, the most important thing, Amazon is also a search engine. And in this case, we will see how to find profitable book nature. So once we are on Amazon, we go to our top-left click here. And we are more interested in Kindle e-readers and books. It's where we click. That's what we click. Now depending on what, what form it or what book you going to win. He wants you to this page for now. Let's go with Kindle books. Kindle books. So Kindle is a platform for ebooks on Amazon. Then once you click there will come to bestsellers anymore because he went to see the books that are best, Sally, care. So and the platform I'd probably be different depending on when you go through this course. But you'll probably find what I'm seeing more or less in the same places. Then once you click on bestsellers in more, you use audible bestsellers, print bestsellers, kindled bestsellers, New York Times, best sellers. So at this point that saying you want to do our research on Kindle best-sellers. So that's really going to click. Then here. We're going to get bestsellers in the Kindle store kit. Now we have the top 100 Pete Best Sellers. Then we've got top 100, three bestsellers. These are books that are not being sold for money, but rather offered for free. So we want to narrow our search or first aid as much as we possibly can. So on the left-hand side here, as you can see, we've got Kindle, new stand, kingdom LEN field, nonfiction, Kindle, short reads, Kindle, singles, kindled, Villa. Let's click on Kindle e-books. Then there's different categories. On e-books, different categories, images that you can go through. And you really want to choose something that you can resonate with. What social industry or professional groups have you been part off in the past? Or what topics or group that she can see here that most exciting is it arts and photography? Is it by biographies and remorse? Is it business and minuses, children's books, comics, computer technology that is different categories, as you can see here, that we can do our research on. Say for instance, you are interested in health, fitness and dieting. And once we click on that, this subcategories as well here. Under health fitness and dieting does addiction and recovery. Alternative medicine. They say aquatic counseling and say quality, death in grief, exercise and fitness and nutrition. Okay. So you went to fool to this even down. Let's go with diet and weight loss. Can I want you to go to diet and weight loss? There's also some continuous what that diet would counter special conditions kept, but we'll leave it there for now. Now, as you can see here on diet and weight loss, these are the top 100 bed bestsellers in this niche market. Rather. As you can see, this book, Dan and GOT paradox is rent one here on this category. It for life, the breakthrough nutrient rich program for longevity, disease reversal, and sustained weight-loss. Okay? Now what you want to do is you want to see the type of both paracellular. You've got a kiddo, Quito Bourdieu ketogenic book. Quito after 50, a complete plan for staying healthy, eating well and losing weight. So you really want to see the covers, the colors, the titles that they have used. So to have an idea of what books are really selling. Here, there's a fascinating book here, the complete guide to fasting, heal your body through intermittent, alternative day and extended. Can. Healthy at last, is a ketogenic diet for beginners here as well. There's a fast book here as well. So diabetes care. And this one is habits for weight loss. So you really want to see what book, what books are selling, the covers to some sort of have an idea how you would like to design your Canada's. How is your title going to be, et cetera. And on this course we do have a lesson. We will cover how to actually create a book title that sells. So make sure that you go through all the videos in this course. So these are the books that are selling in the diet and weight loss. Can, if we can try and go back here and check and another niche. Kindle e-books. Maybe you more sort of for that. Maybe you more resonate with. Let's scroll down here to see more. Maybe you resonate more with business and money. And there's some sort of subcategories here as well. Finance. Maybe you want to write and publish a book on finance. We first want to go through the top selling books to have an idea on what to write about and what to publish cap. Now these even here we can further narrow this down. Financing, budgeting or corporate finance, financial engineering, et cetera. These are the best selling books within this niche. Yeah. So really go through this, go through different categories in niches to really see what type of books or selling the colors, the titles the Foreign Studies used to have an idea and make a list of maybe five to 10 that most, that you most resonate with grabs your attention. And then from here, we'll take our research even further. Thank you for going through this lesson. See you on the next video.
3. Keyword Research: Hi there again. No analyzer here and
welcome to this lesson. And in this lesson,
what we're going to cover is keyword research. So now that you have done your research on finding
profitable book niches. And you have come up with ideas on which niche or
topic to publish on. We are going to take our
research a little bit further. So now what we want to see is what keywords are
people searching for? The topics that we are
mostly interested in. Okay? I hope that you
did make a list of all the niches and topics
that you're interested in. So for this lesson, we are going to take
the meditation example. It's a, you are interested in meditation in
cookbooks and recipes, as well as in
health and fitness. So we want to Amazon. What you need to know
is that Amazon is a search engine just like
how Google or Yahoo is. So Amazon is also a
search engines or people. We'll go to Google,
for instance, to search for free information. So whatever information
that they want, people on to YouTube
to search for, whatever videos that they want. People also come to
Amazon and search for the products or the
books that they want. Now, the difference
between Amazon and all those other search engines
is that Google, you know, people go there for free information as well as
unusual for this Amazon, people are able to purchase care people
are ready to spend. So when people come to Amazon, they will come to
the search bar here. And usage for what ever it is
that they are looking for. Same applies with books. That's why we want to
position our book in a way that or in accordance to what
people are searching for. So if we can come here and go to the books category
or the Kindle Store. And the books of
the Kindle Store. Okay? So what people would
do is if people, they need a book on meditation, they would type in
here, the cation. Okay? Now what happens is the moment you type
in meditation here, amazon will auto suggest. Ok. Now, this is called a
short tail keyword. Short tail keyword is general. A short tail keyword is usually
one or maybe two heads. Then meditation is a
short tail keywords. But if you can see here, this is a long-tail keyword
meditation for beginners. A long-tail keyword
is more specific. Camp meditation for dummies. Okay. Okay. You've got different here. Meditation books, mutation
free books, care. So, but for now, let's do our research on
the short tail keywords. Okay? And usually the short
tail keywords will get an, a high search volume compared to a long-tail keyword because a long-tail
keyword like I said, is specific and mortality. Ok? Now, if meditation was one of the niches or topics that
you are interested in. So you came up with or one
that you resonate with. Let's search for
meditation there. Okay. And also this suggestion
that amazon gives us, It's a good indication. It shows us that
people are searching for meditation for beginners. People are searching
for books on meditation for families,
et cetera, okay. Okay. Care. So there are also products
here that are being sponsored on this niche gave
these products are asleep, a device meditational box. Maybe these products are
also selling on this niche, but went to scroll down
because you are more interested on the books care. So Gesso, I'm going to pull
up this book, meditation. Meditation in
nutrients they share. So I want to open
up these books. We want to see how
well they're doing can practice
mindfulness, meditation. And what you see also
here is that these books, but the keyword in
the title as well. And on the next lessons, on the lessons about how to
create a title that cells, we're going to cover
why you should have a keyword in your title. Saw that. You know, you're boom, connect
the ranks on Amazon care. Numerics for meditation. Okay, and it's open this one. Meditation's, okay. You want to open as much
as you possibly can. Not only on this first page, but you also want to go to
maybe the next page as well. At the second page, there's a literal products
you on meditation. Meditation for beginners,
a practical guide to quieting the mind using stress
and improve your focus. Okay? Now, once we have
opened these books, we want to analyze
them a bit further. Okay, let's open the first one. Once you open this book, as you can see here, there's like 6 thousand reviews. Again, meditations care. You want to scroll down and
go to the product details. Okay? Once you get to the
product details, you want to come to their
best sellers and rank. And ideally, we want the
bestsellers rank to be at least 50 thousand or
less, 50000 or less. As you can see, this book is
95,279 in the Kindle Store, which is above 50000. So this book maybe
selling once in a while. But if it's above 50000, it's some sort of
give us indication that people are not that interested on this
book or not a lot of people are purchasing
books on this, on this niche. Get. As you can see, it's
55 in the philosophy, care, 3000 in the philosophy. Okay. So this one is outside
that 50000 range. So let's close this one, go to the next one. Meditation's in
nutrients lesion. Scroll down to the
product details section. This one is ranking 5,420
torque in the Kindle Store. This one is doing quite well. So it's selling quite well. People are purchasing
this book, okay? As you can see, it's within
the 50000 unless the range, it's doing extremely well. So this one, and obviously some books may do better than others because of the COVID, because of the title, etc. But we still going to get
into those lessons as to how to optimize your
book to a bit higher. On Amazon, kept
practicing mindfulness. 75 essential medications
to reduce stress, improved mental health, and
find peace in everyday. In the aggregate K. Let's scroll down to the products details. This one is ranking 7,970
and the Kindle Store. So it's doing
extremely well. Okay. Close this one. Numerics for meditation K. Okay, so this one, the BSR for this one, the bestsellers rank for
this one doesn't show. Can close this one. Meditation's adapted for
contemporary reader. 55000. It's a bit just slightly
above that 50000, but it's still doing
quite good care. So people are
purchasing this book. People are buying this book. And one thing that
you also need to, to know is that
there's a lot that really please pot or plays a role in ranking
your book higher. So that your book is
within our desired range. So things such as your cover and obviously having the
keyword in your title, as well as reviews. Okay. Then let's also we can
switch this because what happens is meditation may
not be doing well, vet well. But obviously you will go through most books and
see how they're doing. Okay, if they are within 50000, one to 50 thousand BSR range. Okay? What you find is
you should also do your research on
the books category. And the books category is for paperbacks
in hardcover books. So what happens is booths
may not sell that well. Some books or in some niches may not sell that well
in the Kindle Store. But you'll find that they're
doing well in the books. Okay, So let's search
for cook or recipe. A recipe. Okay. Recipe notebook, recipe
journals or these are no content
books and logbook. But we're not focusing on this particular one
for this course. Let's say, let's search
for weight loss. Maybe. Maybe it's one of the things
that you're also came up with a weight-loss journal. These are no content books, people that are publishing logo. So this can also give you an indication that
a lot of people are searching for
weight-loss journey so that you can position your, your book or you can publish and weight-loss general
weight-loss general for a woman gave weight loss trapped our
weight-loss cookbook, can say cook book. Cookbook for beginners. Cookbook 2020 to Coupa for kids, cuckoo, Jennifer,
recipe to cook, book, to write in
recipes, etcetera. Okay, but let's be
general with this one. These keywords that have just
had the dog breed give us an indication of what
people are searching for. But for our research purposes, let's just go to cook book. Okay. This is in the book.
Books get tabular. So we see from kingdom
to the books category, because what we want
to do is you want to not only limit
your search on, I'm going to open these
books have you don't want to limit your
search on Kindle Store, but also on the boot camp. So I'm going to
open these books. So I'm just going to open a few. Okay, Now let's
analyze these books. This one, this one,
it's got black, 4320 1909, reviews K. Scroll down. We want to get to the
product detail, section. 40 in the books extremely were 1740 in the books category. It's doing extremely well. The pay near woman
cooks will be easy. 120 shortcut recipes for
dinners, deserts, and more. 1609 in the books, it's doing extremely well. 305 in the books, it's doing extremely well. So people are getting
themselves these books. People are enjoying these books, people are looking
for these books. People are buying new 707, these ones that doing extremely well on the bookstore, 752. So, and another thing that
you want to do is you want to scroll down to two,
to the reviews. You want to scroll down
to the reviews and see what people are
saying about these books. Reviews will also
give you an, a deer. Reviews will also give you an idea of what
people are saying, what they like about the book, what they don't like
about the book kept. So you can take people's
complaints and improve on that on these books,
on your book. So whatever people
are complaining about on the books in unit
within your niche, you can improve on that. You can also get ideas
on what to publish on, what people like,
what people want. So go through the reviews. I was led to believe these meals could be prepared
in ten minutes. I have a hard time
believing most of these recipes only
take 10 minutes. Please. Also be aware that the
majority of these recipes are fancy recipes rather than what most people would normally
serve for family dinners. It's not it's just
not what I expected, especially since this is so different than his
YouTube series. We She's which this was apparently supposed
to be based on. This one is one that happy. So take all the reviews in that abuse that you
really want to focus on a nod five-star reviews if you make it toward
the re-review, risk, towards risk reviews. Because those are honest and
transparent or views gamma. So that's what you
should do right now. So search for keywords and see how those
keywords are performing. And unrelated stage, we're going to position those keywords
in the pay around them. With creating and coming up with a book title
that will sell. Thank you so much for going through this
lesson until this one. See you on the next one.
4. KDSpy keyword Research Tool: Hi again, no Mondelez on K here. And our previous lesson, we looked for keyword research. But there is an alternative
way on how you can actually find keywords, profitable
keywords quicker. So there is an
alternative that is a tool that you
can use that gives you a more detailed data on the niche that you
are looking into, the keywords as well. The first way that we did in
our previous lesson is okay. So it's a K, especially if
you have limited budget, it's okay if you
do have the time, but if you don't really
have the time to spend on just searching
for keywords, researching keywords
one-by-one manually. There is a tool
that allows you to just do it within
a few minutes and, and probably get most data. Okay? So the keyword is a tool that we use for
this is a paid tool, but a once off payment. So if you're interested in that, you can get that
it's Katie space. But if not, if you don't
need it, then it's okay. You can do the manual
when a freeway. So once you are on Amazon. So on this lesson, we're just going to go
through how you can actually do your keyword
research to faster. So let's just come to Kindle e-books here and in the Kindle
Store, Kindle books. Okay. We are first going
to bestsellers and more. We are first going to
search in the categories. Before we do this surge on our keywords can Kindle e-books. Okay, let's go to how
fitness and dieting. Okay, so you can narrow
this even further down. We're not going to
do that for now. So here is a more
top right here. This is the torque case bias. I'm just going to click on. The tool is KD is fine. Okay. Then it opens up. Okay? So it's really
going to give us a more detailed data so that when we make an
informed decision before we even start with
our publishing procedure. Okay, So this is the
data that we get. This is the torque
K despite it gives us a list of the book titles on this page
that we are on on Amazon. So here the book titles or you can click the other book titles. In this category or
niche for health, fitness and dieting, staggering. These are all the
titles on this page. You can pull up more tighter. We can pull up more
results here, okay? And you can even
do so if you like. So this is a book
title and the length, these are the page numbers. So this, these books. So they can also disk and also the length of the page numbers
can also give you an idea. If you want to publish in this
category or in this niche, know how long your book should be or how many
patients should be. This is the price that
gives me a price, the price of this bookstore. This is how much these
books are costing. And also this tool gives us an estimation of
the monthly sale and an estimate of
monthly revenue as well. Obviously, if we if
we do know how much each book is and the estimate
of the monthly sale, then take that,
multiply by that you get the estimated
monthly revenue. And also we have the number of reviews for these
books and cells. They're cells. So you can, you can also see how they are. What is the bank? Okay? So if you can remember, if you're eating again,
remember our goal, or the gallbladder should be a book should rank at
least 150 thousand. So that's that you can click on the title here to some sort of get the overall
picture off of that book. So, yeah, so as you can see, let's maybe the day beat debate. Bt is called preventing,
prevent, and reverse. Type 2 diabetes naturally. So this is the series
and this book, it, it has like 327 pages
and it's $11, 49. And remember this
is a Kindle e-book. Okay? They are selling
at least 12,157 copies. And the author is making at least a hundred
and thirty nine thousand, six hundred and eighty
four hundred dollars. And they've got 8,825 reviewers. And this book is ranking
11048 in the health, fitness and dieting niche. Okay. You can go to the top
here the results, these are that allows
for one to 40. We can pull more results by
coming down here, lower here. Now we're going
to, it's going to load the results are 218. And this is the
average sales rank, which is quite
good for the 2630. Okay, because it's pulling
more results here. That's why that number
keeps on changing edits. Wait for it to finish
loading perhaps. So it's going to
load up until 80. But you get the average
sales rank ear. And ideally, we'd want this
to be at least below 50000, the average monthly revenue. So this is the average amount that these books are making, the average price of this book, and the average
number of reviews. Okay? Now, if you
can look down here, there are three buttons here. Came the green, green, and red. So if you're going to hover
over to the first one, okay? This category is very popular and books have good
sales volume absorbed. It's telling you that the health fitness intensity
category is popular. And books have good
sales volumes here. So posa salient,
write code here. And the second one
is telling us that the revenue potential in this category is
better, good, Okay? So people are making
good money as well. Then the last one is warning us that the competition
is very strong as well. So this is something
that you want to take into consideration as well. Because in as much as books here are selling goods
and the revenue is good. But what about the competition? Because if the competition
is very strong, then it can become
quite difficult for you to actually
put your book in front of the eyes off a lot
of people because you must be very unique and your book
must be very different. So that gets people's
attention as, as there are a lot of, there's a lot of competition. So a lot of people
are trying to rank, a lot of people
are trying to get their book in front
of people's eyes. So this is something that
you should not even know. The competition is very strong. So it's always good to look
for something that has good sales volumes and obviously
good potential revenue, but not too strong competition. Okay? If we can go up
here on our top right, there's bestsellers in
this word cloud for kids, icon for Click on Word Cloud. This will give us
the wording that's mostly use care
for this category. There are people in
India in their titles. There's your people use
your is commonly used year. How is commonly used? The love is commonly used. Self. Okay, new sample,
body and power. And there are other keywords
that are also used. The airline beings, we're
live, adults, et cetera. Okay, let's go back
to their sellers. If you hover over, if you come to the top
left in this tool. The bestsellers in
health fitness and okay, so this will give
you an indication on the seals that you should make to become
a bear center. So you are acquired
within 24 hours, you are required to
sell at least 16, 96,900 density six copies within 24 hours to hit
the number one person. So if you want to become
the number one best seller in their health fitness
and dieting category. Within 24 hours, you
should sell ethnicity, thousand men and 66
books. That's only when. Become the number one best
seller to hit the number 22, rank number 20 in this
category, become a bestseller. But at number 20, within
24 hours you must sell. It needs 191. Okay, So this is quite
a number of books that you need to sell to
become a best seller. So there's, this, competition
is quite tough on this. And remember, this is, we give this edge on Kindle. Okay? We can also go to
the books category. Okay? Maybe let's change now the category on the Kindle
maybe we can now go to, maybe let's go to computers. Maybe finance, business
and money, okay, Let's take business and money investing. Okay? So I'm not going to narrow this down because there's analysis
and trading strategies, these bonds, commodities, etc. So I'm just going to pull up, all right, Katie, okay. And I'm going to go to
the bookstore here. I'm changing it
from kindle books. Okay. Then I'm going to open up our Kindle spade top k. Then the results from
one to 20 is shown. And these books, they
give us the land for the number of pages that these
books have, their pricing. But these are now
this, remember this. We are now in the book, okay? Okay. So this is the pricing, the estimated monthly
sales estimate, that estimated monthly revenue. These are the reviews
and the sales rank k. And as you can see, these books like doing
quite well here. They see it. This one is
linking to a 182100003824,207. They are below. If you can pull more
results here, below, there are below 50000. Below 50000. You can go down here, we can see that the
contiguity is very popular. Books have good sales volumes. That revenue potential in
this category is very good. Is some healthy competition. So this is good. This is good. This, this can indicate that, okay, this is the niche. Maybe if this is one of
the ideas that you came, although they just came
with one of the ideas. Or rather than the
niches that you're interested in that mostly
resonate with you. You can look into this sketch if you
can go to Word Cloud. Okay? The commonly used
keywords or words in potatoes or how guide invest in creating
market, et cetera. To see here, can't, you need to sell it this 18
books within 24 hours to hit the number 20 bestseller. Okay, to rank them a 20
in the bass and out. To rank number one, you need to sell at least
512 books within 24 hours. Get. So that's how we can do the
session, the categories. If now we can do this
search for keywords, let's maybe type in weight loss. Weight loss. Then you open up Katie's by 2. Now we're doing the search for the keyword rather than end, not the end and not the category. Okay? Okay, let's see. And let's say it's put up our BI tool. Now we are in the
books category, as you can see here. And the cookbooks, the kidneys by two will give us results for the cookbooks. As you can see, the cells rank, they are doing extremely well. Here you get the reviews, the estimated monthly revenue, estimated monthly sales,
the price, et cetera. And don't forget
to look for this. Sales are good,
that revenues good. Competition is extremely
strong as well. So do take this
into consideration. But this is for the
keyword cook book, okay? Keyword cookbook. If you
can go to Word Cloud. These are commonly used to
care. Keywords as well. Recipes, food with
Coke, easy, okay, So these will give
you an idea on how to title your book as well. So that did ranks, you know, for this keyword, so
in this category gap. So that's how you do the search quite quick
and to get more data. So I hope that you have
enjoyed this lesson. See you on the next one.
5. The Publishing Procedure Explained: Hi there. In this lesson, I'm
going to take you through the steps of publishing. So once you take you
through the entire process, white is that you should go through in order for you to successfully publish your book. Now the first step is for you to actually get the
content of your book. Now, this can be either writing, if you do want to
write your own book, or you can even
outsource your book and high ghostwriter to
write the book for you. Or you can even do a
recording, transcribed, and get someone to transcribe
the audio for you. Okay. Then after you've written down
your book or after you've gathered the information or
the quantity of your book, you'll want to edit. Getting editor, someone
has gone to edit your manuscript and makes sure that it's grammatically correct. And obviously after
editing the book, you want to get it takes center. Okay. Typeset is responsible
for margin size, for fonts, for section breaks. And just to make sure that the layout is proper
for the reader. Okay. And after you've,
you've gotten a, a typesetter, someone
to typeset your book. And obviously you want
to proofread your book. You want to get someone
who's going to proofread to make sure that
the editor didn't leave any mistakes or there
are no errors or mistakes. So after the proof
reader has been done, then you want the book
is ready for printing. And obviously, only if you'll be publishing a
hardcover, paperback. But if you are only
doing an e-book, then your book is done. Let's go to the first
step of writing, okay? So if you've got time, if you've got time or
you're limited on budget, or maybe you're good
with literature, then writing would
be best for you. But if you don't have time and you've got a bit of money
to get yourself, of course, writer, then getting a ghostwriter heritage goes
like that right there, 44, you would best suit you. And on this course, we are going to go through
each and every one of those, hiring a ghostwriter, how to get a free lance to transcribe
your audio for you. So that's essentially the
whole publishing procedure. Thank you for watching this
session up until the SFA. See you on the next video.
6. Structure Of A Non Fiction Book: Hi there. In this lesson, we are going to go through the structure of a
nonfiction book. So some books may not really
have this exact structure. But in most cases, this is how a non-fiction
book is structured. And obviously, the first
page will have the title of the book and the name of
the author at the bottom, or even at the top. In some cases, followed
by a copyright page. Okay? Now, a copyright page is a page that states
that the writer, the author to be identified as the author
of the work has been asserted by him in
accordance with the Copyright Designs
and Patents Act. Okay. So you want to stay there. All rights reserved
under the author's name. You know, by a payment
of the required fees, the reader had been
granted the nonexclusive, non transferable rights to access and read the
text of the book, but no part of the book may
be reproduced, transmitted, reverse engineer was stored in, introduced to any information
storage or retrieval system in any form or by any means where the electronic
or mechanical. So that's what you want to
state on your copyright page. Okay? And obviously you're
going to have your folder will be followed
by a contents page. Now, contents page will
have a list of the content. And on what page
is that content? Okay. As you can see on the book dry
that I have on the screen, you know, very first thing on the contents is
acknowledgements. Okay. Now, on the
acknowledgments page, that's where you want to
acknowledge each and everyone, hopefully the huge role in assisting you with the
production of flip book. Okay? Now, what you need to know
is that you have knowledge. Mints shouldn't be limited
to the people who are directly involved in
the publishing process. You can, you can also include people who those
people were inspired. You encouraged you to start and even finish off with
the publishing process. Okay? Then, as we can see here, acknowledgments are
followed by Dedication. So on the dedication page is where you want to stay to whom you are dedicating your book to. Who is the book for? White indicating two. Can be your spouse. It can be a target audience, or family, or friends or deaths. Will you stay who the
parties dedicated to k. Then we've got a prefix. A prefix is basically
a story about how you came to write your book. How did it come about?
In other words, it's a short introductory
narrative in which the author explains the motives for telling a particular story. Care that's really
where you tell. Then explain how you came
to write this book, okay? Then we have an introduction
and then in this book, well, it does not have an
introduction and some books may not
have a prefix, but introduction, some
introduction with no prefix. And there's really not much of a difference
between the top was, I believe the deserve
the same purpose. But the introduction
basically tells the reader what the rest
of the book is about. So what should the
reader expect? Care? And that's really a chance
to actually sell your book. Because an introduction, that's where it's one of the first few pages that people
or your readers will see. Okay, now that's that, that is really where though determined whether
they should purchase the book or read the
rest of your book, okay? The first few pages will
convince them or not. Then an introduction or a professor Rhonda would
be followed by a forward. Now, a foreward introduces
the book and is usually, It's usually written by someone other than
the book's author. Okay. Now, this someone is
usually a prominent feeder, like an expert on the subject matter that
you are writing about. Okay? They can't be
another author or critique or a critique. Now, after you've
done with a forward and obviously you want to
start with your chapter. You want to start
with your chapters from Chapter 1 up until what? Ever? Maybe if your book is seven chapters long
or ten chapters law, that's where you want to finish off and start and finish
off with the chapters. But the end of your book, you want to have
a resource page. And that's really
where you're going to put in your contact details. And if there are tools that you want your readers to
access or make use of, then you can have that on your resource page at the
very end of your book. So that is how a structure of a
nonfiction book should be. Thank you so much, I hope
that you have gained value. You found value on this lesson. See you on the next lesson.
7. How Many Words Should Your Book Have: Hi again. Welcome to this lesson. And in this lesson, I just want to share with you the word count of your book. How many words should
your book contain? A lot of people make a
big deal out of this? And that shouldn't be
the case to be honest. It's really not about how many
words does your book have. But the most important thing is the content within your book. That's why platforms
such as Amazon, they've got categories
for short reads. So your book can be 4
thousand words long, can be 10000, or it
can even be 30000, which is what I recommend. Okay? But obviously there
are disadvantages and advantages with having
a short word count or a longer one. So if you are on
limited on budget, then you can write a 10
thousand word book, camp. But if you can't afford to get her ghost writer
would write the book for you, that you would book, then you may do so because
having a 30 thousand word book will also help you when you want to change your book
into an audio format. Okay, so I've got a
hardcover book here with me, which is plus, minus 30 words. And this is how thick your book is going to be if it's 25, Twenty, 8 thousand
or to 30000 words. And the font that I used, a font size that
I use here is 12. Spacing is 1.25. Okay, So the length
is five by eight. So that's it for this lesson. Thank you so much for
watching up until the SFA. See you on the next one.
8. How To Come Up With A Great Book Title: When coming up with
a great book cover, if there's one thing that
you should not forget, that there's one thing that
can make or break your book, then that would be
your book title. So you really want to come
up with a great book title. Digital potential
readers would love. They should target
audience, would laugh. Now, what makes up
a great book title? A great book title contains
a title and a subtitle. So you want to have
a subtitle as well. And a lot of people, they tend to forget this. They just have a
title for the book. So it contains a
title and a subtitle. A great book titled looks clean, and it is well-written and
grammatically correct. The moment your book title
is grammatically incorrect, or these are spelling errors, so it doesn't, even the fonts, they don't look nice. People will automatically
assume that the content inside the book
has a lot of errors as well. So you want to make sure
that it looks clean. It is well-written,
grammatically correct. A great book title evokes curiosity the moment
people read your book. Curious on a wonder. What is inside the book. A great book title provides the benefit that
the market, once. A great book title, help solve a problem. It helps achieve
a goal or desire. A great book title contains the primary keyword you are
trying to rainfall on Amazon. So if there is a keyword that you're trying to
reinforce Amazon, it's always a great deal to contain that keyword
within your book title. Now, to rank on Amazon the primary keyword
you want to run for. Like I said, it must
be in your book title. Ideally, you want
this keyword to be as early in the
title as possible. Okay? Example, if you're
trying to rank for investing in the
investment needs, you can say The Ultimate
Guide to investing, but that title can be better. Remember, ideally
we said ideally, we want the keyword that
went to reinforce to be as early as
possible in our title. So we can improve the
title by saying Investing. The Ultimate Guide to investing. Okay. Now, let us go through different examples
of good book titles. Can bread, baking for beginners? Gets a title, subtitle. The Essential Guide to
baking needed brands, no need breads and
enriched breads. Okay, So this person is
trying to rank for the keyword bread number 2, soup cookbook, delicious home recipes
anyone can make tonight. And that's a subtitle. Title number three. How squats can change
your life in this, they're trying to
rank for squats here. The keyword squats. Subtitle, supercharge
your energy, health, strength, and
happiness with squats. Okay, now those are the
examples of good book title. Now let's go to the examples of bad book titles, addictions. Only a title, no subtitles, meditation techniques
to be inspired. And this title is quite vague. Okay, it doesn't really
meet our criterion that we discussed,
that we mentioned. That makes up the grade
book titled Investing. Title and subtitle secrets, benefits and practical advice
on investing to Vegas one. So these, these book
titles are not as good. So you really want
to come up with a book title that will evoke curiosity and meet all
the other criterion that we have mentioned. Hope that you have found
value on this course. On this video. See you on the next lesson.
9. Book Cover Design: Hi again, Luanda lasagna here. So on this lesson, we are going to go through
book cover design. Now that you have
done your research on what niche you are going
to publish your book on. And you've came up with a book title is
selling book title. Now we want to focus on
your cover design because that's really something
that very first thing that's going to
grab people's attention. And that's going to influence
the buying decision. Whether they should read your
book on, not really sure. Get your bowl from the shelves. Where they should download
your book from Amazon, where they should purchase
your book from Amazon. So your book cover design
is the very first thing. That's really going to
grab people's attention. That's really going to be a determining factor
of whether they should get your book on not. So you want to click aid, a professional
looking book cover that's going to attract
people's attention. Because really people
judge a book by its cover. People judge a
book by its cover. So if your, if your
camera is not good, it chances are high that people won't be
interested in your book. But if your cover is leaking created so amazing
and professional, then there's a higher chances
because if it does not look good and people will assume that the entire
book is that good. But if the cover is good
and you've put a lot of work on your cover and you've
invested on your cover. That really that
alone will say a lot about your book and the content
that's within your book. So people judge a
book by its cover. The book covers should be
your book cover should be eye-catching so that when
people are scrolling down on Amazon, they stop. Come across your book. Okay? So if people are looking for whatever book that
they are looking for, maybe how to stop smoking. You know, those scroll down, up until they find a book cover that it
grabs the attention. So your book cover should
attract leaders care. Now, to create an
eye-catching book cover, you should use big fonts or bold colors and
compelling stock images. So what's required for if you're going to publish
the Kindle e-book, can you only need
a cover for that? Okay. And then can be
in the JPEG format. But if you'll be
also be publishing a paper bell book or
a hardcover book, which I'm assuming and
recommend that you do. You will need a front cover. This is a front cover. You will need a back
cover and you will need a spine or spine
is this middle, kay? The piece in the middle? So that's what you're going
to need for your paper back. So, and obviously, you can
ask the graphics designer to give these piece by piece and
also to give you these leg, leg, leg glad, glad. The picture shown on this slide. So for Kindle e-book, you just continue
to cover, okay? But for your paper bag, you'll need a spine, a bag, as well as a front power. And also make sure
that they give you a PDF file for
your paper bed, but for your e-book
JPEG file is okay. So let's head over to Amazon. And C. Book covers that are
professional looking. Okay. And another thing, when
you publish it on Amazon, avoid using a white cover
because as you can see, the platforms
background is white. So for this one example, in 1D, look nice, like it won't be
eye catching you. You can just see the wedding, but this is not very
great book cover. This is an example of a book
cover that's not that great. Even the second one. So try and avoid using
white backgrounds. Can okay. These, these, they
don't look good. Another thing to test whether
a book cover looks good, just take a few steps, maybe one or two steps
away from your computer. And look at the computer
and ask yourself, what grabs your attention
that can you see the words? Can you see the color? Okay. So let me just
move back here. Let's go to the cookbook niche. Okay. These, these book
covers, they look great. They meet our criteria
is you can see here a lovely colors. Bold. Bold titles and board
words are used. And wonderful stock images. Okay? So wonderful
solid colors and bold titles are used as well as wonderful,
great stock image. So these are examples of professional looking
book covers case. So make sure that
you browse through the bestsellers on
Amazon to some sort of see what grabs
people's attention. What book covers grabs
people's attention. What books people were actually downloading
and purchasing. So if you have an idea of what books of how to
design your covers one. On the next lesson, we are going to
show you how to get a graphics designer that will design a professional
nutrient book cover for you. Thank you so much for
going through this lesson. See you on the next one.
10. Where And How To Get Professional Looking Cover Design: Where in how do you get freelancers? That will design a professional-looking will cover for you inexpensively. So one of my favorite platforms to get freelancers to design a book cover for me is Fiverr.com. So phi.com. So Fiverr, a marketplace where buyers and sellers. So if you are looking for a freelancer to complete a project for you, this is where you can get a freelancer to create, design, digital marketing services, right? Len Translation, video, animation, video, audio, et cetera. So you'll come to find services. And in this case we are looking for a book cover search. And you'll get results for book cover. But obviously you get anything and everything. So you want to be as specific as possible so that the results they meet our or what we are looking for. Okay, so you want to filter this even further by Clicking on category and choosing book design. Next, go to service options and design style. So what is it that you want? Do you want a photographic design, a typographic illustrator for others? So in this case, let's say for two graphic as well as tuple graphene, then we'll just go with what we like. The genera. Is it a children's book? Is it a fantasy book? Is in a Roman spoke cithara, is it acid businesses, cook book or recipes? So let's say, for instance, we want a cook book or a recipe design. And obviously there's a lot of options and depending on you going to choose what you want, file format, you want it in JPEG or PDF, et cetera. For your Kindle e-book, would you want a J peg? But for your paper bag, a hardcover book, you'll want a PDF. So in this case, let's click on both JPEG as well as PDF. Okay, and scroll down a bit. Service include what should the service improved? So we want to back and spine what the source file as n. We want a 3D mock up and apply. Then we go to sell at details. Click on that. On what level do you want this freelancer you wanted top-rated seller is you guys can see there's only one available top-rated seller to anti-liberal to set up the level 1 or a new center in as much as we want. A cheaper or cheap freelancer. I would also want something that's quantity. So let's go for a level 2 seller. Kel, scroll down a bit. What language do you want them to speak? Came in this case, we will want, Let's choose English. One thing to speak English, but you can choose whatever language of your choice can be French, Spanish, or Italian, care, etc. Where do you want this center to be based? Do you want them from the 1960s, Algeria, United Kingdom, Nigeria, or South Africa. So I won't be specific in this case, so they can be from anywhere. Applying can then go to budget. The nice thing about this is that you can sort of give a range on how much you can afford in a how much are you willing to pay. So the minimum amount in this case, I'm going to say handled 1050. So I'm willing to spend it this enter 1050 runs minimum and maximum are moving to go 315 apply. So you don't have to choose these amounts. This is just an example for illustration purposes. Okay. And delivery time. How long do you want them to take to complete the project? So do you want them to take 24 hours? Do you want them to take up to three days, up to seven days or any time. So if you are in a hurry for this project, you can say 24 hours. But I'm going to choose a model to choose up in plead this for now. One thing, I want to give them enough time to create a quality. Kelvin. Okay? So once you've done that, you're going to get results that suits what you are looking for. Camp. Okay, so these are the results. So you can scroll down here if you like. Okay, these are the results. So for instance, we'll cover, okay, this person is saying this illegal to sell. As you guys can see, I will design a book cover, book cover, Kindle cover, KTB, kVp cover. And they're charging to a 140. Yeah, starting at 240, Iran's with US, which is within our range of a 150 to 350 friends. You can also swipe here to see what the previous work that they've done. That then if you're interested in checking or checking them even further, or if you want more information on the seller, then you can click on them. Okay? So if you look on the top right, this basic, standard and premium, and the prices will differ depending on what they're offering for basic, what they're offering for standard and what they're offering for premium. Can see, yes, can see here for standard, they're charging too 40 and their delivery time is the team. Today's care. What's included here is a back and spine design, a source file in a 3D mock up. Okay. It will cover people, they cover front and back and spine plus 3D mock up camp. So you can either subscribe for three months or you can audit just once in many cases you'd want to order once again. And going back to the left-hand side of the screen. Okay, you can swipe to see the book covers that then K, just to look if it's something that you like. Okay, this looks pretty good. Okay? Another thing. So you want to look at their previous work to see if you like their work. Another thing that you want to consider, another important thing is you also want to look at the reviews of the pupil that div worked for before. K you're going to scroll down. Okay, then you can go through the reviews. We have tested. Let's hear what Hennessy, we have tested several graphic designers. And we can see one thing. This graphic designer is the best and most reliable of them all. He designed an outstanding ebook cover. So don't waste your money with him now. We are already big fans of his work and will hire him again and again. As you can see, DNAs is happy. Okay. Okay. Let's look at the second person is saying here, use this seller, a new author, add besides could AT and amazing cover. And besides formatting the book exactly is needed to publish. Tim captivating helped me through this for a process. He was so he was completely patient with my many questions and was quick to change everything needed. I would absolutely using my gain for my next book covers and suggests that you do the same. Again, you guys can see people are happy here for this freelance work. Can you scroll down? You can sort of see the R packages. There are basic standard and premium. And obviously the price for differ because they are offering different things on different options here. Can, you guys can see that this cell is from Pakistan and it's been a member of this platform since February 2020. Came. His last delivery was about 22 hours, is average. Response time is one hour, which is not bad. Okay? Then it tells you here I'm a graphic designer focused in covered design, vector graphics, and typography. I started as a young girl to create the first covers, then encourage communication. And now I turned my passion for design in my job. Can then though, so sort of give you the services that they provide his or a book cover, book cover design, Amazon Kindle creates, base Kindle book cover, et cetera. So you essentially get each and every info that you want. So if you're not happy with this center, you can go back and look for and browse through because you don't want to use the very famous person that you come across. You want to browse through other freelancers and see what you like. That's it. For this module. I hope that you found value in this video. See you guys on the next video.
11. Ghost Writing Companies: Hi again, London is okay here. So in this lesson, we are going to go through three different
ghostwriting companies. So now that you've completed your research and you've
got your book cover, your title of your book, and the content that you would like your book and to contain. Now, what you need to do is
to, if you have decided, well, I'm going to get a
post-survey to, to, to, to write my book, which is something
that recommend, especially if you do have the budget to hire ghost writer. Because when you
get a ghostwriter, not only are you
leveraging their time, but you are getting competent professionals that are going to do quality
work for you. But if you don't, if you are limited on budget, then it's also okay to gather information yourself
and write it yourself. But chances are, you
are not going to write the book as how a professional
goals writer would do. But for starters,
you can start free. Amine is going to take
a bit of your time. And yeah, but for you, you can start, you
can you can start by writing your own book. That is something that I also did when I started because
I was low and budget. But obviously, as you
get a bit of money, then you can decide whether you want to
get a ghostwriter from both writing companies
or you just going to hire an individual
posts that later. So there are advantages
and disadvantages of both. I mean, with
ghostwriting companies, they may be a little bit
expensive compared to if you were to get a individual
ghost writer. But from ghostwriting companies, these pupil I experienced, these people are experienced. And with individual
ghost writers, it depends, it depends on you. You really need to you
really need to go through that particular ghost
writers portfolio to see the work that you've done and to make sure that they are the suitable candidate
for this job. So the three goes rating
companies that you can make use of for the chicken check out and obviously decide which
one is the best for you. The first one is, is
hot ghost writer. Okay? So you can come to the, to the society and, and, and browse through, sort of see what they are seeing here. Highest quality writers, your
project is in good hands. If you are after quality, you are in the right place, your project will be returned by a high-quality native
English writer with experienced in
your niche topic, whether it's fiction
or nonfiction, which is what we are really focusing on our
technical writing, okay? Producing a book that
you read as for love. And that will skyrocket. Your reality. Can see they tell you here,
it's plagiarism free. Unlimited revisions can also
do audio book narrating gap. So you're going
to come to store. But you go to browse
through this. I was just telling you the the first one is
hot ghost writer. Okay. The second one. Okay. And non-fiction
type select time. Standard. Non-fiction. Okay. The second one is
the urban writers. Can, the urban writers. So once you get to the site
as well, you want to view, we first want to go through
the assignments and sort of see why it is that they are offering high-quality
manuscript proofreading and editing or management
tracking, etc. So you want to come to order. So not only do they
provide books services, but they also do
things such as ESI S, articles and blogs,
editing and proofreading, content translation, et cetera. So you come to
services and check out the pricing packages, okay. You can see here the
book descriptions as well covered
designs, et cetera. So you want to come
to writing packages. There's some sort of
see here what it is that they offer that different packages. Yes, you can see this
premium package, package, urban package,
rising package. So and they'll give you
costs a 100 words k. And you will order depending on the package that you
want to go with. Here. Again, that's the second
one, the urban rightist. Okay? Then we want to go
to the third one, which is the writing summit. Okay? They say, Yeah, we're
right, your profit. Even here, they've got
like different packages. So the first package, the delivery times
approximately 15 days and expected the 1000
words book to take, at least they tell
you to expect it 30 thousand will go to 35 days. They proofread on this package. They edit the format
so that it's ready for upload and revisions are provided for errors
and omissions. Okay. So the charged
toward dollars and 50 cents per a 100 words care. Second package can do some sort of telling
you here as well, what do they offer
the second package? And they also have
packaged number three. So these are the
three cos writing companies that you
can have a look at. And by the way, make sure
that you already have or know the content that you
want your book to contain by doing research. So that you are
specific when you tell the ghostwriter
what to do so that the ghostwriting delivers
or the blue what you, what, you don't want to
just tell them, hey, I want you to write a
health and fitness book. Be specific based on
your research from your competitors
and what you'll be improving from those
books, et cetera. Okay. But I'll give you
an outline on what to exactly see the ghost writer so that they give you
what you require. But in the next lesson, I'm going to show
you how to hire ghost writer and individual
goals writer from one of the platforms that you can make that you can
check out if you rather want to go for an
individual goals writer. Thank you for watching
up until thus far. See you on the next lesson.
12. How To Hire A Ghostwriter: Welcome to another lesson. In this lesson we're
going to cover how to hire a ghost writer. So what are some platforms
that you can make use of to get a
ghostwriter to write. The quality book for
you is upwork.com. So you first go into
sign up with Upwork. And once you're done with that, obviously going to
sign up as a client, wanting to hire a freelancer. And once you've
completed that process, you're going to
want to post a job. Okay, so let's click
on posting job. Okay, then create
a new job posts. So you have an option of creating a short-term or
part-time work or a longer-term? Well, so for this one, we're going to choose short-term or part-time work. Continue. Okay. Write a title for
your job posting. So I'm going to say here, quality will write needed. Then, as you can see here, the job is a job categories, ghostwriting, content
writing, creative writing. So yes, ghost writing. K, Next, skills. Can now search for
skills or add your own. Okay? So you want to search
for skills here. So I'm going to
add ghost writing, one Writing, going to
add that e-book writing. I also want to add e-book. Okay. Maybe English as one. Okay. I think that's fine. Okay. So those are the skills
that I'm looking for. Okay. Then those are the
popular scales. Then go to ghost
writing services. Kay? Kay, nothing here. Goes writing, deliver
deliverables. And do you want an
auto biography, a biography, a blog
content, article, novel, more, scrim, play, lyrics, poems, crib,
speech website. Okay. So you can sort of
choose here when is that most what you require? Writing genre. So I'm going to take
nonfiction here, going to take non fiction, writing topics, education. Let me expand this case. You've got a variety of different options that you
can choose from. Yeah. Okay. Education, COVID-19,
business writing, fashion, food and beverages, health and fitness, et cetera. So choose one that most resonate with you or
the one that you want. Yes. So for this one, I'm going to go with education, writing
language. Okay? And obviously, you can choose the language
of your choice. You can choose a
language of your choice. So I'm going to
do nothing there. Then next scope. Once you've completed
all the 21, estimate the scope of your work. And this is we
estimate the scope of your work longer term. So input nudge here, medium and small knowledge and more complex
initiatives example. Create an execute your
content strategy. So well-defined projects. So I want to go with media. Okay. How long will your work take? One to three months, three to six months. More than six
months. I'm going to go with one to three months. Yeah. Okay. And you have to also
state what level of When it need. This won't
restrict any proposal, but it will help to match
expertise to your budget. So I'm going to go
with intermediate. Okay? You want to go with intermediate the next budget
because 32 budget. You're going to pay
them an hourly rate or you want to project
a fixed amount. So I'm going to
project a budget here. So I want to pay them with
what they've completed her. Not sometimes it's to me, it's not really easy to track what they've
done in an hour. So it's better for me to pay for the work that
they've actually done. Okay? Then here you can
project your budget. So maximum project budgets. So you can state
whatever amount you had, a $100.2, $100.3, $100. But remember, in many cases, the less the amount can
probably be, the less quality. So for this one I'm
just going to say $200. Okay, then let's click
on Review job post. Okay. So now just finishing the job post care the title is qualitative
book writer needed. Can then describe your job
now this is how telling figures out what you
need and why you are, you are great to work with. So here, I'm just going
to copy and paste. In the next lesson, we're
going to cover this, the message for
your ghostwriter. This is actually your outline. And you want to
be as specific as possible with what it
is that you require, what it is that you want for
your book so that the author I take gives you
exactly Watch you want. So I'm just going to
copy and paste this. And this is something
that you should also do. Can copy and paste this k. K, k. Then just scroll down to see whether you're
trying to review. Then you can pause
your job once. Each and everything is fine. We don't see any
issues in a day. You don't want to change any
mistake and you can post your job now. Congratulation. Your job post is now live. Okay? Now, what you can also do is to invite freelancers to this job. Okay. And obviously once
you've posted, the job is going to
be suggestions, yeah. Auto suggestions of
freelancers that are relevant to the job that you've posted with the relevant skills. So you want to invite you, going to invite by
clicking invited job here. Okay? You first want to go through these freelancers or
these ghost writers before you can even invite them. K, k editor for your books,
articles, fiction, etc. You can actually go to this one. Okay, and read
through them, say k. So this freelancer
charges $20 per hour. And you This is how much they've actually
earned on Upwork. 100 thousand, okay. Dollars. So you want to scroll down and see other peoples are
the client's reviews. You want to see their portfolio, you want to see the work
they employment history and the work that
they've actually done. Okay. So I'm going to go back here. So you can invite this one if you like what you are seeing. You can invite this one as well. And obviously you only, you only want to invite
people that have the relevant skills to the
job that you are posting. You want to find the
most suitable candidates or freelance course
writers for your job. Okay? A freelance writer, this one is charging
$3 per hour. And one thing that you
should also know is that don't be intimidated by this hourly rate because
you can negotiate this, you don't have to
if this one is MAD, creative content expert
is charging $30 per hour, I don't have to pay them $30. You can you can negotiate the amount to
pay because in most cases, these people are willing
to do the work for you less than the amount that they've actually
stated here. Because obviously
they want a job and they want to
build their profile, their portfolio, et cetera. So you want to invite all the freelancers that
have the relevant skills, but you don't want to take
anyone before reviewing them. Can even go to the second page and go to the third
page as well. So that's how you
hire a freelancer. Thank you so much for
watching up until thus far. See you on the next lesson.
13. Your Message To The Ghost writer: Hi there again. And in this lesson,
we are going to go through the outline
of your book. If you choose to
outsource your book and hire a ghostwriter to
write the book for you. Then you want to have
a specific outline. If you want the ghostwriter to do exactly what you
want them to do. And the reason for
this is because you don't want to be vague. Because if you are vague, then most probably
that goes right out, will give you something else and not really
what you wanted. So it's very important
that you are as specific as you possibly can. This outline is a bit detailed. Yours doesn't have
to be as detailed, but it's very important that you try to be as specific and as detailed
as you possibly can. This is the message
for the post writer. Hello. I want to make your job
as easy as possible. So I have created this very in-depth book outline for you to follow so that you can focus on the quality of your IT
instead of what to write. I have also written this
outline to let you know how important the quantity
of this book to me. And I want to do everything
I can to help you with it. If you have any
questions, please ask me. I need to create a
book that readers they entail born with this book is to serve the readers and give
them exactly what they want. Which is a book that
they will learn a lot from and enjoy to read. Now there are five key
elements that this book needs to focus on to
be the best Medicare. The first one is information. I wonder, valuable and
in-depth information. Number 2, focus. I want the content
to focus on the quantitative be straight to
the point with no fluff. Number 3, organization. Information should be
presented in a logical manner. Number 4, flu chapters and content should work together
and flow better nicely. Number 5, language. You want the ghost
writers writing style to be interesting
and enjoyable to read. And tell them that a few things I cannot accept with this book are incorrect information,
poor sentence structure. Because quantities everything
and I don't want to publish your book until I'm happy
with the quality of it. Okay. Then give them the
book overview. Okay. Of your book. The subtitle of the book, the author, the word count. With its 10 thousand and ten hundred and
five thousand book. Gender is agenda for
the book for women, for children, for men. Okay. Then state the problem
that the customer is, the problem that lead the
customer to purchase this book? In other words, what
is the problem? Why are people buying this? Because obviously
people are buying, will be buying your
book because the 12 to solve a
particular problem. So what is that problem that are leaving people to
actually buy this book? Then also state the
solution to that problem. Then give a brief summary
and the purpose of the book. What's the purpose of your book? Then you also want to give
an outline of each chapter. You don't have to do this. But it's better if you do an introduction
500 to 100 widths. The introduction is the
most important part of the entire book because it sets the tone for the
rest of the book. The introduction is what
hooks the reader and inspires them to actually continue
leading and finish the book. I have created a
structured introduction for you to follow. Now, this is where you're
telling them that you created the structure of
the introduction as well. The marijuana identify
and state the problem. Now, this is what you
want the CourseraTest to do in the introduction. Okay? This structure is for
the introduction. You want them to identify
and state the problem. Every problem is that the readers want to
solve, or they're facing, or they are challenged with, that leads them to
actually buy in this book the problem, present
the solution. How can they overcome
their problems? Present a solution? Then assert credibility. You want to give
out credibility. Can then show them the benefits. After showed them the
benefits, give them. Okay. Then after that, you
also want to outline, because that was the
introduction to structure, the introduction
what you want to be included in the introduction. Then for Chapter 1, depending on how many
chapters your book will be, that entirely depends on you. But for this example,
I just said chapters, chapter 1 to 7, and I didn't really outlining detailed
dilemma of chapters. You can be as detailed as we were on this introduction
was the chapters as well. What do you want
included in Chapter 1? What do you want
including chapter tube, what you want included
in Chapter 3? That way you are making the
ghost writers work is yeah, you just want them to write exactly what you
want them to write. And obviously, last
but not least, you want to have
a resource page. How can people get, how can people actually
quantitate you are? Or how can people
access whatever it is that you've actually
spoken about in, in, in, in, in your book. How can people contact you? So that's really
how the outline, that's how you want
your outline to be in. This is the message
that you want to send to the post right there. So the moment you, you will hire a ghostwriter, this is exactly
what you want them, what you want to follow, what you want to
provide to them. So I'm going to give you
this so that you can make use of this and use
this as a template. Obviously, you'll have to
change here and there. But follow this when, if you are choosing
to hire a writer. So Upwork, if you'll be getting an individual course
writer and not hiring a ghostwriter from company, a company that consists
of coursera-test, then you can copy and
paste this. Then. Obviously with your information, with your book titles
I've titled, et cetera. Okay. So this is what you
will tell the course. Thank you so much for
going through this lesson. I hope that you found
value in this lesson. See you on the next video.
14. Getting Your Audio Transcribed: Hi there. Welcome to this video and in this lesson, we're going to cover how to get transcription services. Okay? Now, a platform. One of the pitfalls that I lake when it comes to transcription services is Rev dot com. This is where you can get transcribers to actually transcribe your audio. Because this is really an alternative. Because if you don't have time to write your book, the alternative is that you can record an audio, then get someone to transcribe bed for you. Now once you come to a rev.com, as you can see, yell at their different services, transcription, English captions, foreign subtitles. And this is what we are interested in. $1, 25 cents per minute care. Let's click on this. Make they tell you here or do transcription means simple. $1, 25 cents per Audio, 12 hour turnaround time, 99 percent accurate. So they're 99 percent accurate. Millions of minutes transcribed care. Then we want to scroll down the global, give you some information here that you can go through at your own time. But we want to scroll down, up until we get to pricing. As you can see here. At the standard price per audio minute is $1, 25 cents. And there's some sort of give you what's included there, which is the extras free. So they just charge you that $1, 25 cents per minute. Okay, Let's scroll down and I get your price and delivery estimates. Now, you want to know how much are you going to pay or how much are they going to charge you? Depending on how long your audio is, let let's see. Your audio is only 45 minutes. Okay. 45 minutes. We want to know how long is it going to take them to complete this task? And how much is it going to cost us? Okay. How long is your file? 45 minutes. How fast do you need your file back? You can either choose Standard or if you are not harming, you can see you can crash it. Okay. But obviously there will have some additional costs to it. Any other requests, and this is actually optional, okay, at no extra charge, multiple Speakers. So if there are multiple speakers in your audio, if your audio is difficult as different exons. So we will essentially pay, you will essentially pay $56, 25 cents for 45 minutes. And then estimated delivery will be within 16 hours. If you're happy, you will get started. Can you guys can see it's $56. Let's see how much it will cost us to transcribe 20 minutes, twenty-five dollars, and it's going to five hours. So this will vary depending on how long your audio is. Ken. Let's say Get Started. And you obviously have to upload your audio file. And as you progress or proceed, you'll eventually have to pay. So that is how you can get your audio transcribe. Thank you so much for watching and going through this lesson. See you on the next video.
15. Publishing Your eBook On Amazon For Free: Hi, Welcome to this video. And in this lesson, I'm going to show you exactly how to self publish your book on Amazon for absolutely free. I'm going to show you how to do this for free. Now that you have your manuscript and you have your cover design really. So you're going to go to The Amazon Kindle Direct Publishing. Amazon Kindle Direct Publishing. So usually when we want to purchase a book or when we want to do our research, we do it on Amazon.com. But now we go to Kindle Direct Publishing. And this is a platform it's going to take you to. But obviously if you do not have yet an account with them, you'll have to quickly sign up or register, which is very easy. So as you guys can see here, this is Kindle Direct Publishing, creating your title, Kindle e-book, paperback or hardcover. And in this case, we want to publish a Kindle, e-book. Kindle, e-book. Click on that. Okay. Kindle. So it's going to take you through these three steps. Kindle, e-book details, Kindle, e-book content, Kindle, e-book pricing came in. The first step is you can see is language. Choose your e-books, primary leverage language in which the book was written. Kids in English, that's fine. The book title, enter your title as it appears on the book cover. This field cannot be changed after your book is published. So the book title is, you'll fill in your book title here and say self-publishing. Secrets and a subtitle. Subtitle. How are you? Time? On tap, tap. Okay. So the book title, say self-publishing that. So you putting your potato subtitle in this case I said self-publishing secrets. Your subtitle, how to publish your own shocking book in only one month. Even if you're a pro, you not good with English and you don't have time. Series now, if your book is part of a series, a series details so readers can easily find the titles of a single detail page. So if you book is, is a series, maybe you are creating a series then. But this won't matter much if your book is not a series of cool to skip that for now, edition number. So I'm only going to publish this book, so I won't publish any other addition at this point. You can provide an additional number. If this title is new. Is in your eggs, is a new edition of an existing books or no. This is a new lab. Book. Author, not enter the primary author or contributor. Pen names are allowed. So nice thing about this is that you can also authored a book and a pen name, so you don't really have to publish a book under your name. You know the end. They are quite a number of authors, Item number of celebrities that are using pen names. So that's something that's allowed that she can do as law. And with me, I'll like with the books that maybe they have outsourced to end. But a poststratum do it for me. I'll I'll probably use a pen name for that. But would the boat damn writing myself. I put them under my name so additional authors can be added in the country beauties field. Okay? So the primary author in this case is one and the next, say firstName and lastName is Oregon. Okay, So if there were contribute this, if others contributed to your book, you can add them in. There'll be listed on Amazon product detail page for multiple authors or if someone has assisted you in writing your book all, yeah. Then if there's more than one or thing in your book, then you can fill in those details here as well. So I'm going to skip that for now. Then a description you summarize your book. Now this will be your product description on Amazon so customers can learn more about your book. This is where you write what your book is all about. So medical and tool tab this now because it's going to take a lot of times what I'll do is I'll try and if I can't copy and paste something here. So you really want to tell people what your book is about so that when the booze Cronin, Amazon, they can see what it is about. Okay, So I have it here, but it seems as though where I wanted to do is not possible. Okay. So what I'll do is I'll open up. Okay, let me do this, let me do this. Let me do this. I'll probably take the first section of the introduction here and put it as part of my description. Can. This is just me trying to avoid to type now and waste a lot of time. But you really have to spend time in, in, in, in writing down your This is the book as you can see. So let's close this. So I'll probably just copy and paste what I have in the introduction here. Because this is really what the book is all about. Copy that. Paste it here. Okay. So yeah, so I'll copy that, paste it here. What the book is all about. Diamond that scroll down publishing rights. The copyright didn't hold them necessarily publishing, right? Yes. Okay. Here we go, two keywords. You can enter up to seven search keywords that describe your book. Net. Keywords is entering with dead. People might potentially search for when looking for your book. So I'm going to say here, self publishing, self care. So see you. Maybe they can appear on Amazon. So keywords are words that you, the readers over your target audience will type in order for them to get your book. So these keywords are more or less the same self punishing. So our young people, I want my book to go out them to get my book when they type in self-publishing with they're looking for the South punishing and how to self-publish a book. So public secrets, ourself publisher nor money. How to publish a book in one month. If they type in London, azotemia book must be invisible. Heads that and yeah, you can choose categories. Keeping that for now. Age and grade range children's book have this nucleate children's book. Okay. I'm ready to release my book now. Keto, you can make you can make it available for pre-order. Can think let me make it a preorder for now. Carry that released day. Say the release date is on let's say the release date is January. January the January the 17th, Maybe January the ceiling team can save and continue. And let me see, this. Tendon is now, particularly as you're leaving on which category do you want your book to be on song? On categories is if this is a fiction book and non-fiction, juvenile fiction, Juvenal nonfiction, comics, education and reference library collection. So I'm going to say education and education in reference. And we're going to say education. Then you'll scroll down and see what most it describes your book. Really wanted to spend time here and professional degree and physically, I'll take odds in education. They don't have the time to, well, two ways on this now. And say Save. Yeah, So it's done. So we're going to move on to the next to the next step, which is the content manuscript. Please read our kVp content guidelines and upload the manuscript containing interior for your Kindle e-book. So you really want to spend time in reading this enabled data. It writes management, okay, on this Kindle books are not going to do that for now. And I'm going to upload your brain or the book manuscript fire. Yes, I have a file I would like to upload at this time. Okay. I recommended for myths for now. These are the recommended formats for your Kindle e-book, your DOM document, your ePub renewed KPF. So you can click here to see the full list. At this point, I do have a Word document. You can use Kindle could transform your manuscript to an ebook with professional book theme's images in Table of Contents. So I'm going to say Upload, meniscal tear, upload the manuscript. So this is my manuscript. To upload that that's a Word document cam. Let's give it some a bit of time while it's uploading. Manuscript for self-publishing sequence book is uploaded successfully. That is still processing that the Kindle e-book cover, we recommend a book cover for good experience. You can create a cover using a data. Okay, so here I want to upload a file that I already have. So upload your cover file. Here's my fire. It's upload that still uploading, scale it a bit of time. To complete uploading. Cover uploaded successfully scroll down. And they tell you hear Kindle e-book preview. We are converting your file. This may take a few minutes. You can download your book after conversion, complete your ISP, and then you'd get your ISBN. Know this is very important for e-books, but for hardcovers into your paper bag. You want to have this, you want to have this camp. So we're going to skip that for now as it is optional, especially for e-books. Then you say Save and Continue. Now at being able to go into the pricing, the pricing stamp, kVp is processing your manuscript and book cover. Okay. Okay, Awesome. Dan. On the final and the final step, K2 P selectin Romans or maximize my relatives with kVp. With KTB select you can reach more readers, earn more money and maximize yourselves potential. Okay, So I want to enroll Apple communicated PC leg so you can read what that is. Is selected Toyota tourism territories for which you hold distribution rights. Okay? Okay. All territories choose the location where you expect the majority of poor sales. Okay. Amazon.com. So you've got different Amazon marketplaces. Yeah. So Amazon.com is the biggest one. End until, and I'm choosing k Now when it comes to pricing, Realty and distribution. So select a real to plan and set your Kindle e-book list prices below. So you can either go with a bid of 5% royalty pricing or a 70 percent. At this point, I'm going to say, Okay, I'm going with the 85 percent, a 135 percent because Amazon must get their cut. And you also get your portion care Amazon.com. So if you are choosing the 35 percent royalty plan, then your book price must be within the range of $0.99 to $200. If your book is on 70% royalty, then it must be between toward dollars and 99 cents to $9 and 99 cents. So in this case, because I'm going to make my book 1909 sense, I have to I have to choose the 35 percent. Okay. So for each book that I sell, I'm going to get 25 cents. So zero-point data, $5. So for each book that I sell, I'm going to get zero-point 85. Okay. Can they show you your in other Amazon and other places as well? Then book lending allow Kindle book lending. Allow your customers to lend your Kindle e-book after purchasing it to their friends and family for education or 14 days. Okay? Yes, I do allow this. By clicking Submit for pretty Euler below at confirm that I have all necessary to make any contents I'm uploading available for marketing, distribution, and sales in each territory. I have indicated I've been in compliance with TDP. Yes. Submit Order need for order data. So that's that. Congratulations, self-publishing secrets. How to publish your own shocking book. One month, even if you're broke you not good as English and you don't have the time. And they tell you here it can take up to 72 hours for your title to be available for purchase on Amazon. Okay. So it only takes as little as 72 hours for it to 100 flat. Okay? So you can either publish your paper bag the same and you go through the same procedure. So I'm going to close this for now and I'm going to wait for them. So that's how you publish your book on Amazon, exactly for free. And within 72 hours, your book will be available for purchase. Thank you so much for going and watching this lesson up until thus far.
16. Book Description Headline: Hi again. Run the lesson K here and
welcome to this lesson. And in this lesson, we're going to go
through the structure of a, an effective description. What you need to know is that there's a lot
that goes into a book description than just writing in what
the book is about. There's a lot of copyrighting,
NSA quality involved. And if you want your book
description to be effective, to grab people's attention, then you have to follow
a certain structure because other book descriptions are more effective than others. Okay? So we want to follow
this structure, okay? Now, all nonfiction book
descriptions can be broken down into the same
basic structure regardless of the nature. So if you are publishing
and non-fiction book, this structure will stay the same regardless
of your niche. Another thing that I
want you to know is that a boat description, Okay? A boat description. You really want to
spend time on it because this is one of the things that will
determine whether people go ahead and read
what's in the description, or even download or
purchase your books. So you really want
to spend time in this course if your
book description, if you don't put in much effort
on your part discussion, chances are people will think that the quantity of
your book as well, there's not much effort
that was put in. So when you do publish
your book on Amazon, you'll get to a
section where you have to write your book description. So this is what this
lesson is focusing on. So take all that you
learn on this lesson and apply it when you
publish your book, either your Kindle or
your paper bed on Amazon. So this is a structure that all nonfiction book should
follow the above descriptions. First you want to
have a headline, followed by a story. People love stories. Then you're going to
have bullet points. Then you go, you want to deal with last minute objections, then you're going
to have a call to action what you
want people to do. Okay, Let's go to the first one, which is the headline. Now, a headline is the most important part because it is the only part
that appears above the fold. Okay? So if you go to whatever book it is that
you are interested in. The fold is what you see before you click
on the Read, more. Cake. So the headline is important because it
appears above the floor. This will determine
whether people click and read more or not. So your headline
should grab attention. That's why it should
grab attention. It is very important to
have something that's captivating and compelling
on your headline. Let's look at this headline. For example. Do you
want to lose fat? Gain muscle, and build the
body of your dreams without having to step foot in a
gym or on a treadmill. This headline evokes curiosity because even myself,
I'm curious. How does one lose
weight, gain muscle, and build the body of the
dreams without having to go to a gym or
using a treadmill. I'll obviously click
on the Read More to see how can I achieve this. So you want your headline to be captivating and compelling. You want your headline
to evoke curiosity. So it's very important
that you put time in your headline should
grab people's attention. This one has definitely
grabbed my attention. Now, the headlines main
objective is to make the reader click the read more button
and read the next line. Now, a common mistake that
publishes make is that they try to sell the book
in the headline. Do not do this. Don't try and sell your
book on your headline, because if you are pushing
for the sale too quickly, then chances are people
won't be interested. They will not click
the read more button. And that's not what we want. Having huge claims and benefits in their
headline and pushing for the sale too soon
turns off customers. It really does. So don't in as much as you
want to sell your book, but don't push for
the sale to quickly. People hate pushy salesman. Okay. Now the U4, highly effective. Headlines. You can play around
these and test and see which one works
best for you. There is an if, then statement
K. They are questions, headlines, where
they are or how to even IF statements and they
are BuzzFeed headlines kept. Let's dive into these. Now. If del headline, for instance, if you want to then
put in a benefit, then tell them to keep reading. If you want to. Benefit, keep reading. Example, let's take, let's take a weight-loss
niche for an example. If you want to lose up to 20 caged in three weeks,
then keep reading. So if you want to, then the benefit is to lose 20 cages and only three weeks when you tell them
to keep reading. So if they want to use
pedagogies in three weeks, the world keep reading
their workers. They want to know
how can they use these 20 cages in
only three weeks. Now, let's look at an example for the
business and money NIJ. If you want to make 20 percent a year in the Forex market,
then keep reading. If you want to. The benefit is to
make 20 percent a year in the Forex market
and keep reading. But obviously people that are forex traders, novice traders. There we'll keep
reading if the one to make 20 percent in
a year because they probably making
losses or even lower than this could benefit
here is to make 20 percent. Now, this Headlight,
the if then headland addresses the reader
directly with the benefit that the
one from your book. And it also asked them to take action by saying, keep reading. You are asking them
to take action. Again. The benefit is to lose
20 cages in three ways. For example, when they're
in the weight for the weight-loss niche to make 20 percent a year in the forest
market for the moneyness. Then we have the
question headline. Now, a question is effective
because humans are programmed to answer questions
that are relevant to them. Now, the question had lived, addresses the reader directly
with the question kept. So we're going to go through differential question
headline examples. And obviously other
question headlines are more effective and
better than others. So I'm going to share
with you from the okay. Headland to the best headland
that you can probably use care because some questions
are better than others. Okay, let's look at
the weight-loss niche. Once again. Can you you may ask, do you want to lose weight? Do you want to lose me? There's a question that
that can be a headlight. You want to lose neat. Okay. And obviously, for, for obese people weren't for
other people that got weight. The answer may be yes,
but this question, to be honest, it's too
broad and too obvious. Okay. It's okay. But it can't be better
and can be improved. Okay. Do you want to
use read? Yes. Okay. Now, a more better question
than the previous one is, do you want to lose
weight quickly? Because yes, I want
to lose weight. But how long is it going to
take me to lose this week? I want to lose this week
as quick as possible. Now, this question is better
than the previous one, because your target audience might want to lose
weight quickly. They're don't have
time to wait for the following year or
three years to car. However, the process of
losing weight is intimidating so we can even improve this question
to be more compelling. Mismatches. This one is better
than the previous one, is still can be improved. Now, this is a more
better question for the headline or
question to ask. Do you want to lose weight quickly while still enjoying
your favorite fools? K, This is the best one compared to the
previous two ones. Okay. Now, do you want to
lose weight yes. Quickly? Yes. I want to use it
quickly, but I also want to lose weight when I'm still enjoying my favorite food. I don't want to eat something
that I don't enjoy. Your last step. Now, this question is
the best because it dispels objections and
also addresses fees. On this question, your
target audience is likely to click
varied more bacteria. Then we'll go to
the how to even. Headline. How to, how
to get the end result. Without a common second mass, the law people don't
want to sacrifice. Even if a common objection, no objection is a recently disagree
refuse ought not to buy. Let's get into an example. How to get the end result, which is how to lose weight, which is the end result. Without exercise,
people don't want to exercise a lot of
work and sacrifice. People don't want to exercise. So you asked them how
to lose weight without exercise even if you filled
use a common objection, even if you've failed at
every other tag in your life, not a common objection for them. Maybe. If you say how to lose
weight, those are okay. They may not be interested
because they feel that every other data that
I'm frightened be alive. Now you want to tell them how to lose weight without exercise, even if you feel that every
other time in your life now, this is a very
powerful headline. How to, even if, let me give you another example, how to self-publish a book. Even if you are broke. You don't have time and
you're not good with English. How to self publish
your own shocking book. Even if you are broke, you don't have time and
you're not good with English. So you can play around with that depending on
what age you are in. Then you get the
BuzzFeed headline. Okay? These are
shocking headlines. They could eight curiosity, can't hear you can
include shocking numbers, facts, as well as statistics. Example, three-quarters
of the world's population are likely to be probed
by the year 2025. Keep reading to make sure you
don't become one of them. Wow. So if people are actually
afraid of being a broke, this definitely creates
curiosity for me. Okay, three-quarters of
the world's population and likely to be proved
by the year 2025. Keep really to make sure that you don't become one of them. And obviously I don't
want to be broken, want to be one of the people that will be
broke by the year 2025. Hence, I'm going
to keep reading. I want to see how can I not be part of this three quarter
of the world's population? Okay? And another thing guys, is that for these headlines, you can use them as your
book titles as well. For the headlands, you can use
them for your ads as well. So don't limit these two. Your book descriptions
headline. Okay. So thank you for going through this
course until this far, because less than
until this far. See you on the next one and
the next one we're going to get two story and leads
people love stories. So we want to follow our
headline with a story. See you on the next lesson. Cheese.
17. Book Description Story: Hi again. Guanine is wrong here. So in this lesson, we're going to go through the story part within
your book description. So now, after you've come
up with a great headline, you want to follow
that with a story. Reason being people
love stories. And that is why you
should tell a story. Okay? Now, you want to
start with something interesting about
your niche so that you can ease your
leader by opening up to them and get them interested
in what you have to say. Now, the purpose of a story
is to do two main things. To build trust and to
establish credibility. People buy from people
that they trust. That's one thing we
can't run away from. People will not buy from
you unless they trust you. Good luck. Trust someone who's trying
to sell you from the get-go. Like we said, people don't
like pushy salesman. So even in this section, do not try to sell anything. At least not yet. Okay? Because you need to
build trust first. Now how do you build trust? You build trust by focusing on people's problems
before the solutions. To not try to convince
them about how your book. We'll provide every
solution that they need. Don't do that. First, show them
that you understand the problems that they
are going through. State your readers
problems by being specific and not vague. Now once people see that you
understand their problems, they will automatically think
that you have a solution. This is where the reader will open up to hearing
a party solution. And truth is that people, they like it when they
resonate with you. People want to relate to you. That's why you want to
tell a story that they can relate to a story that
they can resonate with. Now, the second part, we said that the two purposes of telling their
stories to build trust. The second one is to
establish credibility gap. Now how do you establish
credibility by using your customers language? It is important that you use their language
and their vocabulary. Know who you are
talking to because this would demonstrate
credibility. Example. The right
vocabulary for the investing niche
will be people who talk about people in the investment needs
to talk about assets, capital gains,
dividends, equity, securities, interests,
yield, et cetera. Now, the wrong
vocabulary for people in investment needs is to make money get leached
financial freedom. That is not how you
talk to an investment. Another way of establishing
credibility is by providing a quote from
him, authority fever. You want to provide a quote
from an authority figure. And this will show that you know what you're
talking about. You make your research, you do follow you. You, you, you, you
are knowledgeable in this niche example. In the investment needs. An example is to use maybe
Warren Buffett's quote, I never attempt to make
money on the stock market. I buy on the assumption
that they could close the market the next
day and or not, you're opening it for ten years, so I never attempt to make
money in the stock market. I buy on the assumption that
they could close the market the next day and not to
open it for ten years, and that's Warren Buffett. Okay? One of the most
successful, if not, that, the successful
growth investors. Okay? You should also use facts, statistics as well
as an analyst. Because these will tell the
reader that you've done your research and know what
you're talking about. Okay. Also be sure to use highly
credible and official sources. So that's how you build trust. And that's how you establish credibility by telling a story. Tell a story that people
in your niche or in your market we're resonating
relate to. See you. On the next lesson, we will be discussing bullet points and the
benefits of bullet points.
18. Dealing with last minute objections: Again, welcome to this lesson. And in this lesson we are continuing with our
book description. And this is a section where we deal with the last
minute of caches. So we want to focus on dealing with last minute objections. Now, these are reasons people weren't actually
buy your book. People will be
interested in your book. Now, an objection is a reason
for someone to disagree, refuse, or not buy. So even after reading
your bullet points, many readers will
have objections. Now, the goal here is to
address them, deal with them, and get rid of these objections that are stopping people from
buying your book. Now, the three most
common objections for buying books
is, one is true. People they ask
themselves, is it pro, otherwise the
benefit that you are claiming your book
will have on them. Is it true? Number two, does this person know what they're talking about? In other words, do you know
what you're talking about? Number 3, will this
information well for me? Now, these are the three of the most common objections for buying books that you
want to deal with. Now, let's deal with these
for the common objections. Starting with, is it true? Now, you really have to make believable and realistic claims. Make honest and
reasonable claims that your book
content can pick up. Or else people won't trust you. If you make unrealistic claims that your book can't pick up, people won't trust you. Do not tell people that you get them results that are not. Did you know I'm not possible. So you want to keep it at a reasonable you want to be
honest and transparent. Number two, does this person know what they're talking about? Now, this is where
you demonstrate and prove your claims by
showing the results, it's very important that
you show the results, okay, 48 talking about the
claims that you're making. You can also use
scientific studies to prove claims and make
them into facts. Tangible evidence is key in
demonstrating credibility. Okay? Now let us look at two
different examples. Let's first, an example
in the weight-loss niche. Studies have proven to show that people on this diet
are losing an average of 18.5% more weight than
people on the ketogenic diet. Studies have proven to show that people on this data
losing an average of 18.5% more weight than people
on the ketogenic diet. In the investing in 2021, people made an average of 26.7% capital gains
in the stock market. Okay? Now, you are showing here that
you've done your research. Okay? You are showing you that
you've done your research. Number 3. The information
will not work for me. Some people will see that this information will
not work for me. Okay. And this is the
strongest, oftentimes, the most difficult objection
that needs to be overcome. This objection stems from
a place of I can't do it. Now, you have to address the biggest reason
why you read it. Think it won't work for them. It's very important that
you address this reason. You need to figure out the biggest reason why
your readers a skeptical, that your book will
work for them. Why the skeptical? Now, let's, let's, let's carry on a
cat in the guitar image. In the guitar image. This won't work for me. This is what people
would often say. This won't work for me
because I've never, ever picked up a guitar before. On the investment needs.
Some people may see this won't work for me because
I literally have no money. People in the
programming niche, MSI, this won't work for me
because programming is complicated and I don't have any technical or
computer skills. Now how do you address
these objections? An extreme, even IF statement is amazing for addressing and discussing
this objection. It's extreme, but still completely legitimate
and realistic. You can learn how
to play guitar, even if you've never picked
up a guitar in your life. That's why, for instance,
maybe you'll have a how to play guitar
for beginners. And obviously that
would be teletype for people that are beginning, people that have never
predict the time. So you can learn
how to play guitar, even if you've never picked
up a guitar in your life. You can start building an investment portfolio if
you literally have no money. This is how we deal
with these objections. Or else you can also
just address the reader. The reader's obligation had
on for the investment niche. He may say, even a broker teeny, even a broke teenager can
start investing today. For programming is so simple
that your grandma can do it. This is how you deal with an overcome last
minute objections. And it very important that you deal with
last minute objections because this will
limit the reasons of telling them not
to want your book. So that's it for this lesson. And unless next, next
lesson we're going to focus on call to action.
19. Call to action: Welcome back. Finally, we get to the final section of
the book description, which is called to action. Okay, now this is where
you want to call people to action and tell them what action do you
want them to take? If you want them to download
or purchase your book, this is your opportunity
to tell them, okay? Now people have gone
through the perspective. Readers have gone
through your headline, your story, and they know what benefit they are
going to get in this book. Now, you want to remind them, once again to add, to cut, tell them to scroll
up and add to cut or by a click on
the Buy Now button. Have to remind them or else in as much as people are convinced, but something else may distract them and they can still
not buy your book. Thank you so much for watching this lesson
up until the SFA. See you on the next video.
20. Your Next Step: Congratulations for
completing this course. Super proud of you. But what I need you to know
is that none of what you have learned in this
course will work. If you don't work. That's why I need you to go back to the very first lesson. And after each and every lesson, make sure that you do
apply what you've learned. In the assignment area of
gotten assignment for you. I've got a temp, a book
template that you can make use off by filling in your
own book content. I hope that you found
value in this course. If you did, please don't
forget to leave a review. Thank you so much. And she has guys.
Lwandile Zonke, How To Self-Publish Your Own Shocking Bo
