Transcripts
1. Welcome to Class: If you're asked how
to best hold years attention at the beginning
of a YouTube video, what would you say? In this course? I'm
going to show you how to use a three-part
formula for scripting your next YouTube
video and why it's essential that you get your first thirty-seconds
of your video, right? Because if you
lose the attention of viewers in the beginning, they may just click off and
the rest of your video, We'll have been a wasted effort. Welcome to scripting your first thirty-seconds
YouTube video. My name is Carol has slipped
and I'll be your guide. I'm a YouTuber and
content creator, probably not much
different than yourself. And I'm excited to
show you the tips and tricks I use for
engaging videos. In this class, we'll cover why the first thirty-seconds
of your video is crucial. One thought-provoking question that fuels internal dialogue. A full story snapshot
of your video, setting the stakes
for your video, reading out loud for time
and your class project. So if you're looking
for a method to better grab your YouTube
viewers attention, then this is the
course for you also. This is the first of three
videos dedicated to scripting, filming, and editing the first 30 s of your
YouTube videos. So be sure to check out
video number two on filming and then video
number three on editing. That way you can see how
everything comes together for the most effective
30-second YouTube hook, possible links to
the filming and editing videos are in
the course description. But first *** scripting, make sure that you watch this
course before the others. Okay, see you for
our first lesson. Coming right up.
2. Why the First 30 Seconds is Crucial: So what's the big deal about the first thirty-seconds
of a YouTube video? Well, U2 believes that if a video has a strong
and engaging hook, then viewers are much
more likely to stick around and watch the
rest of that video. Just take a look
at your analytics. What YouTube measures is a clue to what YouTube
thinks is important. And by going into any
videos analytics, you can see this revealing graph called key moments for
audience retention. Notice that the
first thirty-seconds is highlighted clearly. Youtube want you to pay special
attention to this data. Something to understand and
keep in mind when creating videos is the overall
purpose of YouTube, which is number one, to serve viewers
videos they like, and to keep them on the platform
for as long as possible. And the first
thirty-seconds have a lot to do with keeping
viewers watching. A good video should do
these three things. Number one, quickly and clearly show the viewer
that they are in the right place to show the direction of
the video going forward. N3, be short so
the viewer can get into the main content
as soon as possible. If you stick to these
guidelines than Oswego, well, but the content you include
in your hook can take many forms as it is
a creative choice. However, there is a
formula you may like to test on your own
videos and see how it affects your percentage
of viewers still watching around the
30-second mark. We're going to go through
four examples plus one extra example that will
serve as our main script. That main script will be for a mobile phone
filmmaking channel on YouTube with the video title, film and edit YouTube videos on iPhone and this thumbnail. And all of our examples will include these
three elements. Number one, a
thought-provoking question, to a full story snapshot. And number three, clear stakes. So join me in the next video so we can get started scripting.
3. One Thought Provoking Question: Okay, so let's get
into our three-part starting with number one. Try starting out your video with one thought-provoking
question. If done correctly, then viewers
will automatically have a quick internal dialogue with themselves and answer that
question in their minds. This immediately gets
viewers involved and invested in what
you're going to say next. This works best if you make this question something your
viewers will relate to. After all, as a YouTuber, you should have a pretty good
idea who your viewers are, what their interests are, and what struggles they
encounter regularly. Play off that
information if possible, the result should have
your viewer thinking, Hey, that sounds like me or
I'm familiar with that. So how should you exactly
Frazier first question? Well, I'm going to show
you four examples, so you can use these and modify
them to fit your videos. In here they are. Firstly, we have the F plus. Would you, for example, if you add the opportunity to collaborate with influencers
in your industry, would you know what to do first? Second is the if plus do
you think, for example, if your computer was being accessed by someone
you didn't know, do you think you'd notice? Number three? What would
you do if, for example, what would you do if you are given a thousand
dollars to spend on camera gear and forth, how would you like to
x by y? For example? How would you like to
consistently find sponsors for your YouTube channel by only sending out
three emails a week. Using these types of
thought-provoking questions can really stimulate your
viewers internal dialogue. Now let's create one
thought-provoking question for our main example
for our YouTube video. Here it is, How would you
like to film and edit professional looking YouTube
videos 100% on your phone. Did this spark any
internal dialogue for you? Viewers probably already
know that they can film great videos with special
apps on their phone. But editing is usually done with expensive software on
computers with big screens. If it was possible
to do both filming and editing on a phone for
a fraction of the cost, then that might spark
some internal dialogue. When asked this question again, How would you like
to film and edit professional-looking YouTube
videos 100% on your phone? Yeah, that would be great, but how would that be possible? Let's see what they
have to say next. Once we've got that internal
dialogue happening, then we want to go
immediately to the next step, which is the full
story snapshot. We'll take a look at
that in the next video. See you there.
4. Full Story Snapshot: One of the most
important things of your needs in the beginning of any YouTube video is to know that they are
in the right place. That means they immediately know that what was promised in the thumbnail and title is what will be included in
the videos content. Otherwise, the viewer could become confused with a video or simply not care enough to
wait and see what happens. That means the viewer leaves and looks for something
else on YouTube. So that gets us into number two. A great strategy to use in the beginning is to
let the viewer know what to expect and
then later spend the bulk of your video showing
them what the details are. This is best accomplished by
essentially bullying down your full story into one sentence that
follows this formula. I did x, but y, or I did x and y. Here are four examples
that follow this formula. Number one, I reached out to 100 influencers and found that there's one
question I asked, they got immediate attention. Number two, we challenge
to top IP security professional to hack into our YouTube account and
try to take it over. Three, we gave five
professional filmmakers, a maximum of $1 thousand to make a cinematic living
video from scratch. And they can't use anything
other than what they buy with that cash in for. I was able to get a sponsor for every YouTube video
I published in 2022. And I did it by following
a proven email formula. You may have
realized by now that these examples are
continuation of the previous four examples using our lesson on starting with one thought-provoking
question, I've intentionally made them
all around a YouTube theme, since you're most likely a
new or experienced YouTuber. So let's create a
full story snapshot of our main example. Remember that the one thought-provoking question
was the following. How would you like to film and edit professional-looking
YouTube videos, 100% on your phone. The full story
snapshot will be this. I recorded an entire
YouTube video using only the filmic pro app, and I'm going to
try and edit it all with the luma fusion
app on my iPhone. That's our full story snapshot. But the icing on the cake is to have some element
of stakes involved. That means that either the
viewer or the character in the video has the potential
for something to lose. This will help keep viewers watching for the
entirety of the video. We'll talk more about
what stakes you can use and how to use them
in the next video.
5. Set the Stakes: Let's move on to number three. To keep your video
moving and to give those in your videos
something to strive for, you need to have stakes. The higher the better. Without stakes, the
story may feel flat, the pacing may lag, and your viewers may
get more stakes, make viewers interested in
the outcome of your video. So you'll need to have
one or more goals. A person or thing needs
to want something. That person could be you or
someone else in your video. There also has to be a potential obstacle getting
in the way of that goal. This creates a
situation where there is potential for failure. That possibility of failure
is what is at stake. Here are four examples of
stakes that you can use for your videos and which
can be introduced and your videos hook for the
first thirty-seconds. Number one, time, you can raise the stakes by limiting the time that a goal
can be accomplished. If that goal can't
be completed within that time limit than you
or someone else fails. A simple example of
this would be to introduce a clock counting down. You've seen this cliche
before and movies when someone is trying
to defuse a bomb. It could also be something
as simple as possibly being late for a plane flight
or an important meeting. Number two, loss of
something valuable. You can raise the stakes. If there is something
physical that could be lost if the goal is
not accomplished. Perhaps there's a challenge where participants in the video have the opportunity to win
a new computer or new car. Or perhaps your video
stresses that they may lose money if the viewer does not
take your advice, three, emotional distress, similar to the physical
loss of something valuable, you can raise the
stakes by creating a possible loss of
something internal. If a goal is not accomplished, then there may be
a loss of love, respect, reputation, or
degree of happiness. To create emotional
distress stakes, you will need to identify what
the viewer cares about on an emotional level and show that this thing could be
at risk of loss. Number four,
necessary sacrifice. You can combine different stakes in a way that no matter what, there will be a loss. This could be where you or someone else in your video must choose between a loss
of a or a loss of B. Perhaps you have a
YouTube Travel Channel and are in a situation where you're traveling
and needed choose between staying in a
place that is very cheap, but in a more dangerous
part of town, or going over budget and staying in a safer, more luxurious spot. The first option, you sacrifice a significant amount of safety. And in the second option, you sacrifice a significant
amount of money. This will help keep viewers watching to see what
eventually happens. Let's look again at our
initial four examples and add stakes are
first complete example. If you have the
opportunity to collaborate with influencers
in your industry, would you know what to do first? I reached out to 100
influencers and found that there's one question I asked that got
immediate attention. But to get that
immediate attention, I had to make sure I asked that question at
the perfect time. This is our example
of a time stake. Number two. If your computer was being accessed by someone
you didn't know, do you think you'd notice? We challenged a TOP IT security professional to hack into our YouTube account and
try to take it over. And if he's successful, we'll give him the
next year's worth of all our channels ad revenue. Here, something physical
at stake is money. Our third example,
what would you do if you are given a $1000 to
spend on camera gear? We gave five
professional filmmakers, a maximum of $1000 to make a cinematic looking
video from scratch. And they can't use
anything other than what they buy
with that cash, who will be able to pull it off and whose reputation
will suffer? This is an example of some internal stake,
specifically reputation. And number four, how would
you like to consistently find sponsors for your
YouTube channel by only sending out
three emails a week, I was able to get a sponsor for every YouTube video
I published in 2022. And I did it by following
a proven email formula. But by sharing that formula
with you and the rest of the world will most likely
hurt my chances in the future. But I want to be truthful
and helped my viewers. No matter what I do, I'm
either going to lose my chances in the future or
the respect of my viewers. Now that you've got a better
idea about adding stakes, let's add some to
our main example. Here's what we've
created so far. How would you like
to film and edit professional-looking
you two videos, 100% on your phone. I recorded an entire
YouTube video using only the filmic pro app, and I'm going to try
and edit it all with the luma fusion
app on my iPhone. But I'm concerned that it may be too difficult to
edit everything on such a small screen
with just an app and still end up with something
worthy of publishing. If so, then this will all be
a complete waste of time. The stakes here are
somewhat twofold. Iris, the possibility of ending up with poor
quality video. And if that ends
up being the case, I've wasted or lost
a lot of time. Nonetheless, there are
clear stakes involved. But once you've got your
thought-provoking question, story snapshot and
stakes written out, you still have one more
step before filming. You'll need to check
things for timing. That's what we'll
be looking at next. See you there.
6. Read Out Loud for Time: Time is of the essence when it comes to hooking your
viewers attention. So the quicker you get your
thought-provoking question, your full story snapshot and your stakes across to your
audience, the better. And it really shouldn't take you longer than thirty-seconds. One of the easiest
ways of checking your script for time
is to read it out loud to yourself and time it
on your phone and be sure to speak at the same pace you normally do in your videos. Let's time our main example now. How would you like to film and edit professional-looking
YouTube videos, 100% on your phone. I recorded an entire
YouTube video using only the filmic pro app, and I'm going to
try and edit it all with the luma fusion
app on my iPhone. But I'm concerned that it may be too difficult to
edit everything on such a small screen
with just an app and still end up with something
worthy of publishing. If so, then this will all be
a complete waste of time. If it turns out that
your hook is shorter than thirty-seconds,
then that's fine. However, if your hook is
longer than 30 seconds, you have two options. Number one, you can speed up your speaking rate
than time it again. Or number two, you can trim
out the fat by looking for content that isn't essential to our three points of a hook. Anything that's in excess, take it out or reword it, and don't worry, you can include that information later in
the main body of your video. But be sure not to miss
out on your class project. I'll tell you more about that coming up in our next video.
7. Class Project: Congratulations. You should now have
a working hook for your next YouTube video. Try practicing this
technique for future videos. And remember that
practice makes perfect. Also, remember that
this is the first of three videos dedicated
to scripting, filming, and editing the
first thirty-seconds of your YouTube videos. So be sure to check out
video number two on filming. In video number
three on editing. That way you can see how
everything comes together for the most effective 30-second
YouTube hook, possible. Links to the filming and editing videos or in the
course's description. Before going there, you have
the opportunity to share your 30-second script with
us here on Skillshare. Yes, that's your class project. And you've already completed it. If you've been writing as
you've watched this course, all you need to do
is take a photo of your script with your
phone and uploaded here to Skillshare by clicking on the Create Project button under the projects and resources tab. I can't wait to see
what you come up with. Also, thank you so much
for being a part of this class and I hope to
see you in the next course.