Runway AI Image Masterclass: Create Ads, Product Visuals & Campaigns

1. Introduction: What if you could take a simple product or brand idea and turn it into a complete visual campaign using AI. Welcome to the Runway AI Image Generation Master Class. My name is Hosni kachii and I'm a visual designer with over five years of experience working with creative tools and digital content. In this course, I'll focus more on how you can use Runway practically rather than just generating random images. Going to start the course by getting more comfortable with Runway from learning how assets and credits work to writing stronger prompts so that we can avoid wasting our credit. Then we're going to create our first images with Runway using references to keep the style, product, and characters consistent with every version. There, you're going to get more practical with Runway. You will use Runway to reshoot your product, create ads, localize concepts, build mockups, and present your ideas more professionally. We'll also experiment with cinematic brainstorming, story panels, character rendering, and trying different visual styles. Everything leads to the final project where you're going to build a mini ad campaign with a hero image, an ad, a mockup, and a professional presentation. By the end, you will have a much more clear idea as to how Runway can fit into your creative workflow. Mm hmm. 2. Welcome and What You’ll Create: So this right here is the runway interface. To some of you, if you have used it before, it's completely different. But if you're using it for the first time, it just looks like very straightforward tool. I mean, you got your chatbot here. You already know that you're going to be dealing with prompts, and we also have some stuff on the side. Now, for a long time, runway was mostly a video generation tool, and it did some really good work with models, realism, adding references. Post editing once you have that clip. But recently, once they did the upgrade, they also integrated image generation, agentic building, different tools that are over there, collaboration with different AI models. You may recognize some of these guys down here. And if you go to the apps, there's so much you could do. So image has its own category. We have different scenes for product, slideshows. And then when you go to video, everything regarding video is available, such as removing a subject, upscaling clips, building videos based on keyframes, start scene scenes. Have some audio tools and different models. It's a longer list than what we see here, and that's it. So as you can see, it's a lot more involved compared to the previous models where it was just a video generation tool. Now, because it is a lot more than what it used to be, we're going to be mainly focusing on the image generation aspect in this course. So you're going to understand what is image generation, how you can write stronger prompt, how to organize your assets, and then apply that knowledge to a project that we're going to do one together. Then there will be a project where you guys have to work on it on your own. So let's see how we can make an account in case you don't have one and how we can get set up. So if you go to runway.com, there's going to be an option for you to make a new account. So in case you don't have one, you just go to this URL and click on Try runway. And this will take you to app runway.com, which is the app itself. Now on the top right, we have the login option if you already have an account, but if you don't just click on signup. And, you know, either go in with your Google Apple or just your email, do some verifications, and then you are in. So I'm just going to log back in for now. And there we go. Once you're in the app, this is what you need to see. Thing about the usage is that you do have to purchase a plan. Now, this may seem a little trivial, but with the amount of resources and tools that One Way is going to give you, it will be worth. So if you just go to Upgrade, so I'm currently on the pro version. So on this page, it breaks down the different plans and what their differences are. Just go to individual. You can do yearly or monthly. I usually do monthly. But if you're on the free plan, you get very little credit. So 125 can't do much with it. Get about 5 gigabytes of storage, and you can only use a few selective models. In addition to that is that you can use every tool in the app. So that's the downside of, you know, staying free. But there's a standard that you could upgrade to or the P. So I'm currently on the P, and whatever I'll be showing you guys will be based on what P provides. And, of course, there is the Mx one, but that is, if you want to, you know, do this professionally, you have a lot of videos to work with longer videos. You're working for a big company or you want to make something for a big company. But the difference between P and Max in terms of tools and the axis, it's not that different, as you can see. It's the exact same thing here. It's only about storage. Then early axis. Of course, you can have more projects, more brand kits. Like I said, this is more of a professional work and not just for someone who wants to build videos for themselves, maybe explore the tool, and learn how to work with it. To go ahead and choose your plan. Again, I'm using P. So if you're on free or standard, you may not see or be able to use the stuff that I'm going to show you. Now we have our account set up. Let's actually see what the workspace is all about, what the panels are for, and how you can work your way through way. 3. Interface, Assets & Credits: So this is the main page once you're signed in, and immediately, you can see that we have this box where we can start writing prompts. Now, prompts, I'm going to get into more detail about them later, but they're essentially the instruction that you're going to give runway so that it creates something for you. So we can see some presets here. We're saying create a blank, plan a blank. Make me this, turn this. So we're giving instructions. To runway. And you could jump straight in here and, you know, start typing something you want to do, maybe an image of a giraffe. But I'm going to first tell you how you can plan for your generations because we're not here to just waste our credits, build random images, and then by the time we want to do an actual project, we do not have the credits to do that. So the first thing you need to know about is where the chats are. So if you just go to New chat, you're going to start a new chat. Over here, you put those instructions that I told you about, and then we have the different tags regarding the action that you want to do. So if you're going to build a workflow, you're going to click on this. Immediately, it tells you create a workflow. You just need to put in for XYZ. If you want to create a moodboard, you just click on that Motion Graphics, and of course, there's so much more that you could add in here. Also just completely not use one of these and type something like what we're seeing here. But once you generate things, they're going to be saved in your storage. So your account comes with storage. You don't need to download and upload everything to a different platform. But that's exactly where projects and assets come in handy. So your projects are for long term work. Maybe you want to do a campaign like we're going to do for our class project, but here you get to save everything regarding that project. Instead of having your assets mixed in with all the other stuff that you did, you can kind of organize things better with the project. To create a new project, you just give it a name. Let's call it sample, and this can be private to me or public or shared with certain people, my team. And if I go in my project right now, we can see that I have nothing. So we have the option to generate in a chat or a session or create a workflow specifically for this project. Also have brand kits and references, and I'll go into what each of those mean right now. So first of all, you can invite people to your project. You would need to upgrade to team. But if you don't want to do that, you can invite people to your project or keep it private for now. It's up to you. This indicates the visibility of this project. Brand kits are certain identities that you need to maintain when working with assets. For example, if I was working for Donald's, everything that I make graphic, visual wise will have to have that same type, the same logo, the same colors, the same tone, the same voice, and that is essentially what gets combined into a brand kit. So I don't need to import the logo every single time. Instead, I just make a project for McDonald's, and I have the brand kit saved already, and that way is just a dragon drop situation. So this is really helpful if you are working with a brand. If you're not, you could just ignore this. Also have references. If you want to have some inspiration for your generations, you can add them here. These can be reused, but let's say I want to build a clothing brand, and I want to create the mockups with runway, I could have images that I like put in here as references so that runway can generate images like that. So if it's minimal and surrounded with trees, Runway is going to study that reference and then generate images based off of with references, you do want to be careful about copyright. If there is a logo, you cannot upload it here because you may run into some issues. If it's someone's unique work, you can't really put it here, but this is more so for, like, composition, maybe the style that a photo was taken, the angle, the lighting, and all of that stuff. So make sure that you're not including any personal information here, anyone's logo brand, and that way you'll be safe from any sort of, like, complications. Now, over here, we have two options. We have the creation space to start building in this project, and we have assets. Assets are things that we have built so far in runway. Everything you do is going to be saved here. Say I wanted to generate something, I just put in my instruction and then have runway generate that for me with a model that I like. The next thing is the assets tab. So these are things that I have made with runway. On a random day, they're all going to be here. So so far, I believe, for example, on July 20, I made 149 items. Are not organized, they're not part of a project. They're just randomly here because whatever you make in runway is going to be saved in this space unless you delete them. This is where you get to come to the works that you have done. It's your work history, and you get to favor some, put them in a project, make a folder, maybe tag them for something. For example, this is fruit, but say I want to do a short video. I could save this with a tag short Video one, then save. Let's create it. Make it orange, and then I could tag something else for this image. Short Video two. Vivid purple. And then once, you know, I need to build that video, I could just come up here instead of searching for it. I could go for short Video one, and everything with that tag is going to show up here. And then, of course, with other things. You can choose two things at a time or one thing at a time. If you don't want to make tags, we also have a favorite tag, which is just this heart that you see on the side. To favorite something, you just hover over that image and you favored it, just like that. And then I could go in here and see what I have hearted so far so that I could go about making my project or my final video. Then we have the categories based on the asset type. So as I said, one way does image. So anything you did with image, let's remove that. Anything you did with video is going to be here. So you can explore the different things that you have made. And if you have made audio, it's going to be its own separate, and then all is just everything mixed together. Then on the right side, we have folders. So you can either choose to make a project depending on whether you want to save sessions, save workflows, brand kits, references in one space, or you could go for folders where you can just group certain assets together without any to the workspace, the prompts that you used, or any other brand kits. So if you go to folders on the right side, you can easily make something for a certain purpose and organize your work that way. So, for example, these are things that I have uploaded. These were not made in runway. This is from pixels. And, you know, I could just make a folder, call it references, and just drag these in there. So just like that. So I could keep my assets tab where you organized. You can delete folders, download them to your computer, share them, rename them, or even move them. And you can also put folders in folders. Again, we have the same search filter. So for the different types of media, the type, whether it's an upload or an export. So, for example, the Pexels video is an upload and not an export because it's coming in from the outside. Of course, we have our tags. And then on the right side, we have the grid view. If you go on compact, it's going to just be the thumbnail. But if you go on detailed, it's going to show you the type and the name of that asset. Of course we have the different views. You can sort it if you want, and then up here, you can upload fresh things onto your account or make another new folder. Now, while we're here, you can go to your recents tab, which is everything you've done recently. It'll be sorted based on the last time you made these assets. We have your private folders, and then anything shared is going to show up here. So if someone else is using runway and they share a project or folder with you, they're going to show up right here. And of course, our favorite tab. Let's go back Dallas Project, assets, and then we have brand. So this is exactly what I was telling you earlier. This is where you get to make your kits and then reuse them throughout different projects and sessions. So this is really helpful if you're not familiar with how to make a brand kit or what it is in general. So this is for this brand, we have brand details. So logos, colors, the product itself, what it is, product photography, and the motion. So every rule that needs to be maintained while you're generating assets in runway is going to be written right here. This brand was for shoes, it's going to be shoes instead. Like, this shoe is made with organic materials and all that. Product photography, what sort of style does it have? Is it like a studio shot? Is it outdoors, candid, you know, what type of photography you have? And then motion are the rules that runway needs to adhere to when making motion for you. So, for example, anything runway makes for this brand has to use a fixed on moving object, the product, which is the bottle. So runway will not make a video where, like, the bottle is flying through the air because it violates this rule. We have the product ad. So any sort of ad that you make, it's going to follow these composition rules and the coloring, of course, backgrounds. If it's a fashion campaign, who are your main actors? Like the models, basically, what are the products in which locations, if it's outdoors, what the motion should be like, and, of course, what the photo style should look like. So this looks like a streetwear outdoors. Runway will not give you a studio formal shoot because, you know, it's not what this brand kid needs. Now, of course, we have some film. If you want to do a video, if you want to make your kits, you just go over here and give it a name, and then you can start adding sections. You don't need every single section that we saw because every brand is different. For example, if my brand is strictly digital, I don't need any product photography or motion because it's a digital brand. I'm just going to have a logo, colors, fonts, and all of that stuff. So maybe here you can write logos and then give a prompt to runway to use this logo like Logo one for posters and Logo two for Instagram posts. Your credits are saved up here. So anytime you do anything with runway, you're going to use credits. That's kind of like your currency on this platform. On the top, if you go to home, you're going to see how much credits you have left. So that's for me. With every plan, this amount is going to change. For example, MAX is going to be, I believe, around five K. I'm not then the credit style changes based on what you're making. This is our overall balance, say I wanted to do text to video, that's one of the tools in runway. I only have 199 seconds left. In terms of credits, I have seconds here because this is the text to video at 7:20 P. If I want to do video editing at 7:20 again, I have 85 seconds left. If I want to upscale an existing video that's going to be this many seconds and so on forth. This is your currency within runway. If you run out, you can get more credits or upgrade to a There's also auto refill, but basically, I would avoid doing this because sometimes you may accidentally select a heavy model or put in a big prompt, and it's going to charge your saved card, you know, immediately. So I would just get credits beforehand and go for a prepaid method rather than just give your card to runway so that it could add the charges. And anything you type in here, it's going to tell you the credits. So once we, you know, send this in, it's going to tell us that it took maybe 100 credits, and that you're going to know what that generation took out of your balance. Now, of course, the concern is, how do I, you know, not waste my credits and make the most out of what I have? The key here is to just plan beforehand. So instead of just typing Apple, I need to first think about that final image or video. What is the, you know, Apple for? Who is in that photo or video? Do I want people there? What colors are involved? What should the composition be like? And just plan ahead whether it's by brainstorming, mood boarding, sketching, whichever method you prefer. And then based on that planning, I can work on building a stronger prompt, which I'll talk about later, but basically being prepared before you hit the Send button. That's the most important way to not waste your credits. Now, other tools, we have agentic work in Runway. This will be something we're not going to focus on in this course because there's a lot to do here. But in the tools, you can see the different options for image, video and audio. There's different options too. All the models that we can use, you can add references to follow a certain style and then do different things. I'll go into how the chatbot works exactly once we start building things, but I just want to show you what these guys are for. That's the main tool. The apps are the different capabilities of Runway. Went through them a while ago, but if you scroll down, you can see what you can do with runway. So if I want to do video time of day to change the time of day in my video, I could go for this app, put in my clip, and then have Runway do that change. Workflows are basically a plan that you do with runway to take your generations from point A to point C. Basically, it's combining a bunch of the apps within one way and it gives you a canvas to work with. It's actually really cool, but it may be a little much for beginners. Just show you what some of them would look like. Let's go in this one. If you've worked with agents before, this may look familiar, but basically, it's a canvas. As I said, If you zoom in, you start with an idea or a reference video, and then you have it output to another video with a different model, adding a layer of text, and then putting that as input to make a green screen video and then putting that into the final product. So it's kind of like a map with different tools within runway. Here we used video layers, composite video, different models, text to video, and so on. Will get into this with a different course as well. Now, plug ins are third party things that you can integrate with runwing to ramp up your production. Some of these will look familiar for you. So if you want to use different language models, you can select them here. We have creative apps. There's a mobile app too, if you need that and some developer plug ins that you can use. So say you want to do something that would always need after effects, instead of exporting from here, going into after effects, you can use after effects as a plug in. Use the two together on one platform. And, of course, down here, we went over what projects are, assets, brands. We also have characters to build specific features and then use them in commercials, videos, and images. And down here, all of your recent sessions and chats. So chats are a new thing as well. Sessions are when you're actively building something, whereas chat is somewhere you can go back and forth perfecting a prompt and then having that agent build you something. This is something a lot of the AI tools are adding right now because writing a very good prompt is not something anyone can do. So with the agent chat, you kind of give out type in a rough idea, and the agent tries to understand what you're looking for, and then build that for you based on what it understood. So that saves you the time of trying to plan everything, write a very good prompt, and you can just go in here and chat. Of course, this is going to take credits, so you can keep that in mind. Anything regarding your account is down here, subscriptions, billing, account details, and anything else, and that is it. So I'm just going to leave right here so we can go to the main page. Now, we learned about the platform, what the different options are, but let's actually dive into prompting and understand how we can write a very good prompt, how we can scale it up with references and what models we should go for. 4. Prompting for Better Images: Et's see what makes a good prompt and how you could make your current prompts stronger. So this is going to be in Runway, but you could kind of apply this to any other creative tool because it will have a general structure that you can tweak based on what you're making. So when you go to the homepage, you're going to have this box where you get to give that instruction to Runway. Already down here, we can see some presets that will help get you started. For example, if I want to make a vertical reel, I could click on it and it's going to set me up with a vertical UGC reel based on this product. All I have to do is attach the product. Now the thing with prompts is that there is no strict limit as to how short or how long they need to be as long as you're conveying all the different details that you want to have. Can get those details from your planning phase. We talked about planning before typing anything or using our credits, once you planned for your product shoot or any other asset that you're trying to make, you can take a look at that sketch, moodboard, whatever that you used for planning, and then take out some details that would help describe that scene. For example, my planning led to an image like this. I would need to mention makeup, I need to mention auto, Brunette model, maybe vibrant, I guess, pink and blue background, and eyeshadow palette, you know, these things that are in the image, I need to be able to describe it in my prompt. So up here, we can write a very general structure for images. This will be different for videos and audio because we're working with different things. For example, image is static. There is no motion, so there's no point in describing, duration, transitions, that sort of thing, and the same idea with audio. To make a regular image, we can say create image type. I'm going to put it in a sort of a template, so you can imagine what would go in here. So create Image type. This could be create poster, create a product shot, create a portrait, you know, whatever type that you want to put, you will put it right here with subject. So what is the subject? Is it a human subject? Is it a Brunette woman? Is it a woman with short hair? Is it a guy wearing denim? Is it a subject in the back, or is it a soda can? So, whatever that subject or object, I'll just put that in. Object is, you can put it right here. And you can imagine with regular grammar that you can add in some adjectives before and after or just integrate it in your prompt. So with A, I'll put description here. So for example, a blonde woman, you know, will just, like, structure it like that. And then we can do action. So that's the next template. What's that object or subject doing? Is it tilted backwards like this example? Is the subject holding a makeup palette? Is the subject posing with both his basically, I think he's fixing his sleeve. So whatever action the subject or object is in that imagined image, you would describe it here, holding a perfume bottle. So create image type with a description of the subject object doing action in A, and this is where you will put in the environment. So, this one is by the pool. This one's in a studio environment, studio in a field with, like, the sun shining down, whatever that environment is, we can describe it. In an environment with whatever background that you want to do. And then after this sentence, which just describes the main idea of the image, we can go into lighting, references, and additional things. So I could put X style with X lighting. And we can do the Aspec ratio and basically anything else that you want to add, but this would just be the main idea. So with studio background, you can say stock photography style with studio lighting or golden hour lighting. You know, anything that you want, you can put it here. And once we have this, we can go ahead and give Runway more clues with references. Now, this is very short, but once you start describing something, you'll find that it's going to naturally get longer. So with references, I could click on it and choose an image either from my assets or from my computer. So these are things that I could upload from my computer, but things that I've made before are also going to show up here. For example, if I want to do, let's actually find an image. So I'm going to use this image right here. Say, I'm trying to make a create an image with a female model that's about to sneeze. I could use this as a reference and have Runway follow the exact same character placement and, you know, the position. So it's not going to build an image where my model is, like, all the way in the back because it has to adhere to the composition of this reference. You could decide what the reference is going to be used for. I could say just to help it out, use a reference for color adjustment, use a reference for character, but sometimes it will just catch it on its own. So that's going to be my prompt. And we also have the option to sketch a scene or annotate something that exists. So this is going to be from your planning phase, whatever you do, you can also upload it here so that Runway has all it needs to create exactly what you're looking for. So now that we have our general prompt structure, we're going to move into actually generating images, and you guys can follow along so that you can better understand how we can edit prompts, what happens when we don't describe it fully and how the whole image generation thing is going to work. Mm hmm. 5. Generate Your First Image: We learned about our prompt template in the previous lesson, but now we're going to put it to action with our first image. Now, I could just send this in, but this is going to end up being a chat. So that's something that we can bear in mind. If you want to go back and forth, Runway to understand what the final product should look like, you can hit Send right here. But if you want to go straight into image generation, you can head down to tool image, and then we're just going to copy that here. Is, again, the same thing references, you put it here, your chatbot, and then down here is where we get to choose the image models. So this is different from the previous models that we saw. So image models, we can go based on the company. I'm going to actually look at another model. Let's try the Gen four text to image because that's what we're doing. So we have the text. We are expecting an image on the other side. There is image to image, which is when you upload an image and you want Runway to maybe change the subject, change it entirely. That's going to be an image input and an image output. There is also some for video like text to video, video to video that's also applied there. But for image, we have two types, text to image and then image to image. So you can see some of them are going to support both types of operations. Just once and featured and I chose runways own model Genfour it supports image to image and text to image. Let's click away. Again, this is your reference part. Down here, we can generate a prompt from an image. If there is an image that I really like, I could put it in here as basically reference and Runway is going to create something like this, but based on what's in that picture. If you look at this, this is a video, but if this was a snapshot, it would be outer space, stars, rainbow, these things are going to be extracted and put into words for you to use. Also have brand references. So this is the brand kit that we talked about. I'm not going to do anything for that here. We also have the option to enhance the prompt. So this is runways own built in tool, but it's an optional thing. If you felt like you're having a hard time describing what you want via words, you can click on this button and it's going to change your prompt. You can see how many words you have so far. Again, more references for the image or the style. So if you want a certain style, you can add that in here. I did mention hyperrealistic style, but if that didn't work out, I could just come in here. And down here, let's close this. We have the amount of outputs that we are expecting. So do I want Runway to build me four images based on this one prompt or do I just want one image? Now, if you do one image, it's going to put all of its work into that image, but with four, it's going to distribute it. So depending on where you are at that ideation stage, you may want to switch between the two. You can see that it picked up the one to one ratio, but you can change the ratio here as well. The quality of the image, 720 or 1080. Have something regarding the overall style. So there's the aesthetic range. So if you increase this, it may not fully follow your style instructions. And then the set is basically every image on this platform has a unique ID. Over here, it's called seat, and that SD describes the way the style is, the composition, and the overall layout. If you really like an image, you can look at the ID and put that ID here so you can get something very similar, but with your own subject and purpose. But I'm not going to use these for now and I'm just going to hit Generate. You can see that right now I'm in the sample project, so you could later take this out or leave it in there. Well, that's how you know you're in a project. Sample forward slash the name of your image. It's going to generate this tool does not use the diffusion model. That's usually the case with MD Journey and most of the other tools, but this is the image that we now it is exactly what I asked for. So let's take a look at our prompts and compare. So a polar bear wearing a sun hat, holding an ice cream cone in a sunny, snowy environment with ice mountains in the back, hyperrealistic style with natural lighting, one, two, one. And then the bear should be in the front basically front and center. Now, this is a good generation. The only thing that I'm not happy with is the realism part, because I did ask for hyper realistic style, and this kind of looks cartoonish. And this is very normal to happen because you will get that perfect image with iterations. So in the next lesson, we're going to learn about references that we could use to make this image better. And at the same time, we could add in some additional tags and filters just to get this polar bear to look realistic and something that we can work with for whatever purpose that we have. Mm hmm. 6. References & Consistency: References are your visual direction that you could give to Runway to perform better in terms of doing what your prompt asked for. So here we did ask for a hyperrealistic style, but the result was a cartoonish polar bear. So what we're going to do is go over to pixels and get some images of real polar bears, as well as some background footage so that we could put them in as references. Now, you do need to be careful regarding the references that you use. You do not want any logos, personal information, or any image that you do not have the permission to use. That's why I'm coming to pixels because we can use them for personal use, and I'm only using it to basically not to duplicate the picture, but to give Runway an idea of what a real polar bear looks like. So just search for polar Barface on pxols.com, and you can get the exact same image that I'm going to get. So I'm just going to grab this photo because a lot of these are polar bears that were probably in water. Their bodies are wet. But in our scenario, you know, he's out in the sun and he should not have, like, wet fur. That's my first image. The second image that I want is of the background. Maybe I'm not a fan of the mountains that Runway gave me, and I have a good reference image that I could give it instead. I downloaded this image as well. Again, you can get the exact same image by searching this right here. Going back here, we're going to head down to references, and I already uploaded the two images. But if you don't have yours uploaded, you can click on the plus and then upload. So I'm just going to click on the first one and the second one. As you can see, I did not change the prompt, and we're using the same model, so Gen four. And if you go back here, we used Genour for this as well. So let's hit Generate and see what's going to come out now once we have references. Now here we're using animals and landscapes, but you can follow the same pattern for products, for character consistency and anything else, really. And as long as you have an image to direct Runway with, you're ready to go for references. So here's my first image right here. This is my second image. We're currently in this session. So every iteration that we do, it's going to be on the right side. So we can always come back and look at what we've made before, maybe edit some of them, and just go about our day. So here's the output. We can see that Runway struggled with the hand situation. Here's the image. It's definitely a lot more realistic compared to the first image. I'm going to do a different view so we can see them side by side. So that's what it looks like. But now that I have this, I could input this as my reference instead of these two because the message was communicated. I want a real polar bear with a, you know, light blue background. So simply go on that image and then drag it as a reference. Once you drop it, we now have one image for reference. I don't want the whole polar bear to be visible, but instead a frame like this. So let's actually drop this as a reference as well, drag and drop, and we're going to do a little change here of a polar bear. We can say half body. So it's from the middle to the top, and now I'm going to send this in. Let's change the aspect ratio and generate. So I ran a couple other images with the exact same prompt. The only difference is that over here, I had the two inputs with Gen four. With the second Gen four, I had only one input as reference. And the third one, which looks the best, it's actually the first image, but I switched to nano Banana. So that's a different model from Google, whereas before we were using runways own model. So you can see that even changing models really helps depending on what you're going for. Now I have my polar bear. We have a polar bear that looks real. We have the mountains in the back, and it looks like he's taking the selfie himself. So you can see how powerful references can be. As we move forward in a course, we're going to be using them more. This was so that you guys can get comfortable with how it works. It's just a dragon drop situation. And then when you play around with the models and the different combinations, you can get the result that you want. Now, once we have our base image, we may want to do different things with it. And once you're here, there's a couple of tools around, and that's what we're going to look at in the next lesson. 7. Stylize, Vary & Expand: So you have your image. It looks good, but you may want to expand it, stylize it, or maybe create some variations. So once you click on any image, let's say, I'm going to go with this one. We have some stuff on this side. The first thing is that you're going to learn about the information. So this is the title that was automatically given to my image, and it starts with the model name. So that's the model that I used. Here's my name, the time, the prompt, with the reference, and then a bunch of other things. I could reuse the prompt, maybe edit it for a different animal, and then get even more images like this. The first thing that you can do with your images is to create variations based on that first one. Now, this one is unfortunately only available for Runway models. This one, nano banana, we don't have the option. But if I go to the earlier ones, we can vary them just like that. When you click on it, you're going to get four variations based on that first image. As you can see, that's being loaded. The reason why you would want to do this is that you have that almost perfect image, but you want Runway to focus more on the details without changing the composition and the layout. That's exactly what's happening here, but I'm getting four options to choose from. And these are the four variations. So you can see that structurally, it did not change. The only difference is that in one of them, he's holding it with the other hand. One of them is, like, zoomed in a little. He's looking to the side. Very small details were changed here. So it's a very different thing compared to clicking Generate down here. If you go on one of the images that you like, I'm going to go with this one, click on the apps. You can do multiple things with that image. And we already did the option of a here. The first thing is video. We're not going to focus on that because the course is for images only. We have use in image, which is basically use it as a reference of a here. Very image. We already did that. Stylized Image, which is open right here, allows you to change the style of the image. So if I have a realistic image, I could switch to a sketch, Vector graphic and many more. Um, mockups are for your products in context. So you can maybe put in a logo on a bottle, maybe change the visual pattern of that bottle and put it onto a cup instead, that sort of thing. Then we have some ad options. I'm just going to click on stylized Image and it's going to open this bar on the side. Here's our photo and we have some presets. Now, you don't have to choose one of these. You can also describe the way you want this new style to be. I could do black and white watercolor. That's something I could make up myself by simply explaining it here. I'm just going to turn it to warm re light, say this is too cold for me. Maybe clay, that would be interesting. I have my model clay, and then I'll say cute bear clay. Just something to add on top of the preset. So I'm going for, like, a cute look. Click on Generate, and it's going to do the same thing here in your session. So here's the clay character. We can see it before and after. He's definitely cute. We got some soft features. The mountains were turned into clay, and it's the exact same composition. Now we can also do something else. So say I made this image, it's a square, but now I want the exact same pair in a landscape scenario. So you can simply download or just do it in the app. So head over to Apps image, and then find Expand image. Once you click on that, you can click on Select or just drag the image from your session like that. And then I could choose a different aspect ratio. So I will go for a 16 by nine, which is a landscape. And if you want, you can give more direction. So the generation is complete. We can see that it looks perfectly normal. It didn't add anything unnecessary, but did what I asked it to do, which is to continue the background. And now we can expand our images in any direction that we want and also have the option to give some additional context. So those were three main things that you could do with your images once you're done generating there's a lot more that you could do. Obviously, you saw in the apps. And we're going to go over the main ones, but definitely check these out and your free time. They're very easy to use. So you can learn what each of them does and then combine them together to make your final product more polished. 8. Product Reshoot: Runway now lets you create commercial videos using products. This could be something that you make within Runway and the news as a product or a product that you actually physically have and want to maybe change the background or put it in a new environment. So that's what we're going to focus on in this couple of lessons. And for this lesson, just so that we're all starting from one point, we're going to make our fake product in Runway, but feel free to use your own product images if you have one already. We're going to go down to Tool Image and just describe our product. A product shot of a purple soda can in a studio environment. A product shot of a purple soda can in a studio environment. And then we can maybe describe the design as we know, get the different versions. So for this, I'm going to use nano Banana. Just one thing about the models. Depending on what they were trained on, they may interpret your prompt differently. Saw that with a polar bear example where Runway kind of made a cartoonish polar bear, whereas Nano Banana did a very good job with the realism aspect. So if you want to do anything realistic, I would recommend going to this model, and there's a lot more to work with. But again, it just depends on what you're going for. So just go in with that and we're going to send this in. I'll do four variations because I'm trying to figure out what the pattern of my soda can should be. Normally, you could skip this step if you have a pattern or if you have a sketch laid out already. For me, it doesn't really matter the content here because we're just using it to make our commercial assets. Alright, so I have four different soda cans, and they look pretty good. I do, however, want to give it a very simple background instead of this. So I'm going to drag the pattern that I like and drag it in here as a reference. And then we can say studio environment with a white solid background, so there's no, patterns in the back. So let's do another generation and then use this for the actual product reshoots tool that I'm going to show you in a bit. Alright, so there is our clean soda can. They're all the same, really, so I'm just going to favor this one so that it's easier for me to find. We can go to Apps and click on product reshoots. So this is when you want to place an object with your product. It could be a mug, it could be a book, whatever that you're trying to sell and easily change the background, the lighting, the placement of the product with just this tool. So I'm going to drag this here. If you don't have this window on the side, you can also click on Select, and then your resins will have that image already. So both ways, is possible. And now we're going to give Runway some directions on what to do with this new photo. We do have some presets, of course. If you're not sure where to begin, actually go down here. You can do all white, which is what we have. We can put it by someone's desk outside, style at home, dramatic. Zero gravity. So there's tons of different options. So we're going to have to choose a preset and then give more direction over here. So I'll do zero gravity, and then I'll say soda can in the air with dramatic lighting. And smoke in the air. So that's what I'm going for a very different product image compared to this all white, very simple studio image. Same model, and we're going to go for one image, and I'll do 16 to nine. That's okay. And let's click on Generate. So here we're not only changing the position of the product, but we're also changing the lighting and adding the smoke element on top. So this is multiple things happening at the same time here. So there is my soda can. It is in the air, there's smoke, and it's zero gravity. We also have this little light coming from the top. If I'm not a fan of this, I could generate more. So maybe switch to four and then hit generate again. And while this is happening, I'm going to do a different background. So something again, very different from this. We can do an outdoor environment. And I can say soda can on a rock by the lake. So soda can on a rock by the lake, we can say sweating. So it looks like it's hot day and it makes sense to have soda. And I'm going to send this in with environment. These four are ready, and we can see that compared to the first one, we have some good options here. Like, this is really good. This one looks like it's coming down from the sky or something. So we have a couple of good options here, and I could take this, put it on a poster, use it as a ad, which we'll see how to do in the next lesson and, you know, make different variations. So now let's look at our environment image, which is looking really nice, too. So it's the same bottle. You can see that nothing has changed, but now it's by the water. And it has that sweating detail that we asked for. And that's really how product reshoots works. It's very straightforward. You can do this with anything, really, as long as you're choosing the right preset and then complementing that with your prompt up here. But because most of the work is being done by the presets, you don't need to write, like a big prompt here, so something to give Runway additional direction. So now that we have our product and we have some scenes that we want to work with, we can actually begin making an ad with Runway. So that's going to be the next step once you have a nice product reshoots image. 9. Create Ads & Variations: So we're back in the app section, but this time we're going to go down to ad Conceptor. This is in the image category, and it's going to need two things this time. So we're going to need our reference image and then the product shot. So the product shot is just your product in a clean environment so that Runway you can cut it out and put it in different places. And then we have our reference image. It could be the environment or like a different lighting. Basically, the point of this app is to let you generate different ads. So first, you're going to start with the concept, which is what this is for. And then you can turn it into a video or poster depending on your final need. So since I have my project open here, we're still in the sample project. This is optional, but I could just scroll down and get my product shot. We're going to drag this into product shot, and then our reference image, we could use this or get a different image if we want. So for my reference image, I'm going to not use these guys just to make it a little bit more challenging, and we're going to select the environment only. Previous lesson, we uploaded this image from pixels, and that's what I'm going to use for the ad Conceptor because I want to make it look like someone's having this drink on a snowy mountaintop. I could say something like a soda can paragliding down a snowy mountain, and I'll do the sweating thing, so it looks like the soda can can handle anything, and that's it. So we are going to have to switch to the Credits mode, and I just clicked on that and then we can hit Generate. So it actually made me three ad concept sheets where, I could now use this to finalize my ad. So let's take a look. This is the first one. So this right here Runway helped me make a let's start from the beginning a three by three live action storyboard. So this is going to be the frames for my ad. And you can see that it starts with the paragliding. Although we have a human subject here, this is the view, you know, from his point of view, he reaches out and we can see our product. Let's zoom in here. We can see the product being pulled out on the snowy mountain environment. Then he sees the bottle, he's excited. He shows it to the camera. He continues to glide with the product. He has it in his, I guess, west, and this is another person. So I guess everyone has this product, and then the final scene with the actual product. And we can put a few text here. So this is a storyboard that Runway made based on these two inputs and a very simple concept that I provided. Second one is still a storyboard, but it's a different plot. So we have, again, a subject, paragliding, Snowy Mountains, the pilot POV. This time, it looks like he's being rescued by these people. So that's different from the previous ad, and I'm not sure what's happening here. And it looks like the rescuers are looking to see the soda can gliding by itself. Here's a full shot. They're chasing after the soda can. It ends with this nice scene. That's a whole different plot that Runway made with the two inputs, and then we have our final product, our final concept, which they all follow the same idea that I provided, but you can see how each of them have a little bit of a flare. Again, paragliding, he's looking through his stuff. I'm not sure what's happening here, but we have maybe he dropped the soda can. Soda can is escaping really fast, and then I guess some random person finds it and then final shot. Not all of them make a lot of sense, but out of the three, we got at least two good storyboards that we can now turn into ad. So once you have the concept laid out, and again, just like any other image, you can modify this. So maybe adding more details here or going in with the same image, doing a variation, et cetera. Now we have our concepts. I could turn these into videos into a slideshow, whatever I want to do with it. But if I have a product and I'm not sure how to present it in an ad, this is a great tool to get started with. So now we're going to go onto our next tool, still keeping the product as the soda can. But this time, we're going to actually create an ad, not the concept, the actual ad itself. If you scroll down to the presets, you can see a bunch of the examples, and they do look pretty good. So again, we have our reference ad. Anything that you like the outline of or the composition of, you can put it here. And your reference image can be your product. So I'm just going to use the images that I have on the side. I'm going to use this as my reference ad, and I'll use my product image as my reference image. So I want to put the soda can in the lake environment, but put some nice text around. The first thing you need to do is choose your preset here because you have your reference ad and then the image. Now, the presets are your reference ad, but you can also bring something from the outside. I'm going to go with this one because it would fit with this image that I have, which I will also drag in here. I'm imagining a text like this on the side to advertise my soda can. So now we're going to write the product tagline, which is going to go right here. We can say like a purple blast in every CIP, something like that. And we're going to use our same model that we used to generate here. The reason for that is because you want it to be consistent in the details. For example, if we switch to a model that's more two D, our soda can is not going to look like this. So if you're trying to do some continuous like this, you want to stick with one model. Okay, so we have this guy and then that's your reference right there. You can choose your aspect ratio. I'm going to stick with 16 to nine and of course, the number of images. I'm going to switch to four just so I can get a couple of options, and I'll put this in quotation. And we can generate. And here is our soda can. Of course, it added some orange in the background, but that can be edited. So you can see how it followed our product but placed it in this environment. Now, just to show a different scenario, I'm going to try something that doesn't have a soda can just so we can see the difference. So maybe I want someone to hold this soda can. And this will be in a different environment. Let's see what Runway does. Go to switch to one here and then and then we can hit generate. And there it is. It's the same soda can the hand and this tagline. Now, you could add more text if you want, but I'm going to leave mine like this. The last thing you could do with your ads is to create different variations. Now, you could use the vary image option, but there's actually one made for ads. So we can go into image and then scroll down to Very ad. So this is for when you want to change the headline, you want to try different fonts, different styles, but still keep the main concept as it is. So say I want to adjust this image, I'll drag it in here, and we could give Runway some direction. So first of all, remove the orange in the top left and replace with grapes because that's our product. And then we can say change text to something different. Every ZIP, something a little different. Same model. You can choose variations, the number of variations, and then click on Generate. And there is the modified ad. It does not have an orange but a grape, and it changed the text as well. The last application that I want to show you is the ad localization, which allows you to switch this to different languages. So I'm just going to choose the one I like, and we're going to drag this right here, change the language to anything. I'll go with Japanese, and we can easily click on Generate. This way, I could make one ad, use this tool to put it out in different languages, reach a wider audience, and make different variations with the previous tools. So let's see what this looks like. So there's our Japanese soda can. If you speak Japanese or can read Japanese, you can see how well it did with the translation. But from the outside, it looks pretty nice. It even did the translation of our grape burst text. As you can see, there's tons of apps here for ad generation. They're very flexible, very easy to use. And when you pair them together, you can actually get good results. So this one, I did not just come into this ad localization to build my ad, but we went through at least three different applications to come up with this final polished product. So try this out with your own product or another fake product and see what sort of ads you can make with these tools. 10. Mockups & Presentation: The next app that you could explore for marketing or any sort of product asset is the mockup and presentation Builder. Now, this can be used for any other scenario, but we're going to use it in this lesson in conjunction with the soda can campaign that we're doing. So let's head over to apps, and we're going to go to image and scroll down to mockup first and then presentation. So mockup is very straightforward because you can try different designs onto one base object. So here we can see that this design was put onto a mobile, a laptop, laptop in the air poster and many other scenarios. And we can kind of do the same thing with logo design, patterns, someone's face, whatever application you want to do. This is, again, very straightforward. Now, because we already made some ads in the previous lessons, we can now easily put them in real life scenarios to, you know, showcase the brand in different ways. So I'm going to select our let's go with the Japanese ad. Dapple click. And this is now the design that's going to be displayed in one of these presets. So it obviously will not work for a sweatshirt, but it could work for a Window poster because this is an ad, and I only need one variation. Nano Banana, it generate. So I just gave it a very simple instruction, and now it's generating my image. I'm also going to do another scenario with the other lake image that we have. So let's that, select our other image, maybe this one. You can see this one looks really nice. For this, I'll put it maybe on the subway. As you can see, it's the exact same ad that we have. It was just cropped to fit the poster and it was tilted to match the orientation, and it looks very natural. So that's my first mockup. Let's take a look at our second one once it's finished. And there is my second mockup. So subway station, busy People, and my poster is looking really nice. So that's the mockup builder. It's very easy to use, as you can see. Let's take a look at another tool, which will go hand in hand with this, which is the slide maker. Again, apps, Image slide maker. So here we can now present our soda can campaign to maybe partners, investors via a nice presentation. So we're going to say small campaign for new soda flavor. Say I have a soda company and I have this new flavor that I want to show people. So in logos or assets, I'm just going to include the product image that we did earlier in addition to these nicer mockups, just so that Runway can use it throughout the presentation. So we can choose up to ten. You can also attach a logo, but we don't have one, so I'm going to skip that one. That's the first one. We can do the second one here. You can hold down Command or Control to select multiple. Third one, and let's go down for the original fourth one. At four selected, and then we just have to choose our slide style. I'm going to go for something fun, bold because that's the identity that our brand seems to have. Click on that style, and you can have this turned on if you wanted to look exactly like your reference, which I do in this case, and that's it. So that's really all you have to do. You can choose the aspect ratio. If you wanted it to be a regular presentation, it would be 16 to nine. The quality, I'm going to reduce it just to save credits, and then we can choose the number of slides. So I'll do four slides because I have four reference images. All right, so we're now working with this. It's going to generate it and combining mockups and the presentation as well as the ad generator really gives you all the tools you need to run a campaign from start to finish. So here I actually ended up making the front cover for my presentation. And as you can see, I got four options, but they pretty much look the same. So we used slide maker. These were the input, and I'm just presenting the new soda flavor. So you can see it put in the new flavor in the corner and it wrote these text on its own. I did not really write anything, and that's my starting page. Now, if you want to continue this, you can add this as a reference, grab it as a reference and then describe the next scene. And you can look at the following and pick something that would show the amount of text you want in that slide and any sort of visual thing. So if I want to do a brand story, I could choose this and then put in quotation my brand story. And it's going to execute it based on this style, but have this much text. And of course, if we want to put a certain image on the side, we could add it here as well. So we make a lot of images in Runway, but now you have the option to put them together nicely as one whole package instead of several individual ones. So try this out with your brand and see what sort of slides you can make. 11. Cinematic Brainstorm & Story Panels: Now, if you want to build a full sequence that follows a storyline, you may find it hard to just start from an idea and then execute it perfectly with Runway. The good news is that Runway has some storytelling and moodboard options available for you to use so that you're fully prepared to make the different scenes, design them, and then put it together in either a slideshow or a video format. We're going to head over to apps again. We're going to go to image and then scroll down to cinematic brainstorm. So say I want to do a story and I don't know where to get started from, I could get some visual brainstorming done with Runway. So I have one input image and it outputs the different shots that I could work on after this. So instead of generating 20 images to find this final scene, I could do it with cinematic brainstorm and keep everything consistent and in one space. We're going to work with our polar bear example for this lesson. So I'm just going to click on that and then choose the two scenes that I have. We have our first image, and then the expanded one. Let's actually work with the expanded one just so there's enough room for any additional things. So we have our input image. We need to describe the scenes because you will have an idea of what this character is going to do. What's the plot of the subsequence, if there's anything that needs to be added and all that stuff. I could just briefly describe a very simple video, so we can see scene one, camera on the floor, showing the snowy mountains, actually on the snow, scene two, polar bear picks up the camera and maybe plays with it a little bit. Out of curiosity, scene three, he takes out his ice cream cone. Scene four, he bites the whole thing. And then maybe a final scene, he does the piece sign to the camera. So these are my five rough ideas, and now I'm going to generate it with this output. Alright, so it actually did some really nice scenes for my polar bear. You can see that that's the camera. I could have said, own, but it's okay. So this is the full storyboard. There's my camera without anything. Polar bear comes up, like smelling the camera, and then it pulls out an ice cream cone, close up, and that's our original image, eats the cone, done, leaves. That's a very simple thing that we were able to do, and it gave me all the different scenes as a separate image. So I can now maybe alter each one. Maybe I'm not too sure about this container. Instead of working with the entire storyboard, I could just target this one image, make my change, and then put it into that sequence. So we're not going to work on video here, but you go to apps, Image Scene Builder. You can basically bring these static images to. You can either frame each of your scene or animate one of these frames as the first one. So just to demonstrate, we're going to grab the first scene or something that you will have some sort of motion. I'll grab this guy. And I could say maybe polo bear sniffing camera. So there is an action here, sniffing and Runway would have to generate that for us. There is some motion effects here, which is in addition to that action that you described. So here, it's saying camera can be slowly pulled back. I could orbit, it could zoom in, whatever you want to do. I could say this one, and there's also more things regarding the character. So say the environment, and we have some snow in the back. These complement what you said here and what's inside the image, which is really nice. You can then generate the video for demonstration. Again, we're not going to get too much into detail regarding the video tools because there's a lot, but I just want to show you how the cinematic brainstorm tool is going to really fast forward your work. So it's finished. Let's take a look. It's 12 seconds long. And there you go. So it took one image and, you know, it asked us some questions regarding the bear's action. But with the cinematic brainstorm, we were able to jump right into the motion aspect and not spend a lot of time, generating different videos, trying to catch the perfect angle. So that's one thing. And then there's something that complements this, the image part. We can go down from image, head down to story panels. So we're going to assume that we have one image and not all of these. And using the input image, we can get the rest of the sequence made for us. So let's choose a different scene. Go with this one, track that in, and you could do new shots in the sequence or something that you want the bear to do after. So, again, we're assuming none of these exists, and there is currently no story. So we'll do new shots in the sequence, and this is going to build our story based on that one input. Here's our remaining sequence. So he gives a peace sign, and then, you know, he goes away. Here I guess, he's running, and this is a new scene of him leaving the camera. So this way I could continue planning my story with one image and, you know, combine it with what I have already brainstormed with Runway. That was for your sequence and the general story. But what if you want to work on a very specific character and you need help rendering the way they look? You want to make sure they are perfect. They are of high quality. Maybe the hair is standing out right, and you don't want any sort of hallucinations with your character when you're actually in the video generation phase. So in the next lesson, we're going to take a look at the tools, still image that are only relevant for the character and not the scene. 12. Character & Style Exploration: So we left off with this bear story, and now we're going to work on the character alone. Again, in App's image, if you scroll down, we're going to get something called character renderer. So what you can do here is upload a rough idea of your character or two D sketch like this one. And one way is going to bring it to life as three D in a real way for your videos. So I have an old character from a while back. So this character, you guys can use the same image. I will put him in the resource bag. But I'm going to bring this guy to look more real and more three D. So we're going to put him here. As you can see, there's no, like, prompting or anything. It's just for rendering a character and making him three D. Well, in this case, it's a heap. So this way, I can have a rough idea of my character or if I like drawing, just put that image in here, get the rendered style, and then put that as a reference. Our previous Scene Builder apps. And then once you have the scenes, you can animate them and get that video. So it's very straightforward. All the apps kind of work together, but what Runway did was to break each one down so that you're working one step at a time. So we now have our character in three D style. This is what we had before. This is after. And the cool thing is that, you know, everything regarding the composition stayed the same. Only difference is the three D and two D part. And we also get this additional image that is regarding the details of this character. So we can use this as reference when we want to do a different scene, make a video just so Runway doesn't hallucinate and maybe mess up his features. So that is the character renderer, very straightforward. You can do it with anything else that you want. Other cool thing that you can do is the panel upscaler. So I'm going to use this image. Say the details are just not in focus enough for me, and I want to upscale each of these panels. So when you upscale with a regular app, you're going to you only need one regular image, but you cannot usually upscale an image like this because it's going to a whole basically treat the input as one whole image and not three different parts in one panel. So in the panel upscaler, I could drag this in and then generate the upscaled version. Again, if you want to do an upscale procedure on image like this, you can use the regular image upscaler. So that is over here. Four k quality, very straightforward as well. You just drop your image and then you put that in. So that's going to upscale depending on the amount of work it needs. It may take some time. So as you can see, I now have these panels as three different upscaled versions. And I could use this as a reference to build a different scene and not have to rely on this, split collage style. So that's the panel upscaler. And the one we look is going to, as it says, give your photos a cinematic look. This is another image task tool, so it does one thing and you just put in your image and get a result. So I'm just going to use one of my polar bear images. You can use a real image if you want, but I'm going to, you know, just use him it generate, and we're just going to get an output. So, you know, not much to do here. We now have a more cinematic look, which is just more contrast. The shadows are deepened, and we have this, like, a yellowy, blue hue to the whole image. But this is all that was done. So we have now looked at every single app in here regarding images. Of course, there's more for other categories, but now we know what of these are four and how you can use them. In the next two lessons, we're going to work on our project. So I'm going to demonstrate each of the steps for you with a really quick campaign, and then later you guys are going to do that procedure with your own idea. That way you get a little bit more practice and you also get your own idea brought to life using Runway. 13. Build a Mini Ad Campaign: Let's go ahead and work on our class project. Now, you guys will be doing this on your own after these two lessons, but I'm just going to walk you through all the different steps and procedures so that you may have an easier time doing your own ad campaign. So the first step with any campaign is to figure out what product you're building the campaign for. This could be for the purpose of this course, a made up product or something that you have. You could even grab something in your room and try to make a campaign around it. My product is made up, and it will be a pair of sneakers, made out of jelly, I guess, something out of the world so that we can see how well we can put this absurd idea into reality. So go to Tool image, and we're just going to describe what we want. So a product photo of a pair of sneakers. That are made of, let's say, cherry jelly. Um, show the details in the shoe strings or maybe we can have the shoe strings be made of something else. So the shoe body is made out of jelly, but the shoe string is made up or we can say made of made of spaghetti. We can say lean, light blue, solid background with studio lighting. Alright. And we're going to do a hyperrealistic product photo. So that is my product, as I said, and I could, sketch it out if I want to make it perfect. But since this is just a fun campaign, I'm just going to describe what it is. And then later I could figure out pattern, the style, and if I want to change the colors. So we're going to now choose our model. Again, I really like nano Banana for realistic shots. So that's what I'm going to use. Just make sure that whatever model you choose does support text to image. Going to do a one to one because I'm just going to get a studio image for now. Let's actually change the background into solid white. So that I could integrate this product image into different scenarios. Alright, so we have this. I'll do 1214 images, and let's send that in. So here are my pairs of shoes. It looks pretty good. We do have some nice sneaker details here. And, of course, the spaghetti shoe string. I could see which one I like the best. I think this looks really good. So now that I have my main product shot, I can now integrate it into one of the first assets that you guys need to create for the project. And that is a hero image. So a hero image needs to be a photo that immediately shows what your product is and it needs to be engaging. So it can just be the shoe on, you know, a white background like this. Maybe it should have fun colors in there. People liking the shoe, maybe they're being amazed by how strange it is maybe they're looking at how cool this shoe is, how bouncy it is, whatever emotion you want people to feel by seeing your product. You want to show it in some way in that hero image. So in our soda can example, we had it placed in, like, out in nature by the lake. It was sweating. And when people see that, they can kind of imagine themselves being out there on a hot day and then having this nice cold soda can. So that sort of feeling we're trying to convey it, but with a different product. First thing I'm going to do is drag this in as my reference because this is the product that needs to be consistent across all the different assets. And we're going to turn this to 16 by nine because it's going to be hero shot. It's usually a landscape image, but you could go for a different aspect ratios well. So we have four types, again, nano banana, and I'll do one K for this. We can now describe the scene for the new shoes. Three, maybe two legs with boring white sneakers. Standing on the left and right of a pair of legs, wearing red jelly shoes. The image is only showing the shoes. Actually, let's do two people with boring white sneakers, standing on the left and right of a pair of legs. So two people wearing boring white sneakers, standing on the left and right side of someone wearing these red jelly shoes. The image is only showing the shoes and nothing, let's say, above the knees. And we can say, That's it for now. Let's see what comes out, and then we can tailor it. So here is our first version. We have our really cool shoes, and then two people with regular white sneakers. We're trying to show that this person is really cool and they did the right thing by buying our product. So, this one's really good. I like the angle that the camera is positioned. And, yeah, I think this one's the best one. And once I have this, I can now add additional things to it. So see, I think this one is the one we liked. We'll now drag this and then make our adjustments. So if you did want to make some changes, you can write something here, but make sure you have the one you like as reference. If you didn't like any of them, just keep this as a reference. Same prompt and then generate again. So I'm okay with what I have here, but I do want to expand the floor so that there is more floor, and then we can put some text here for that final ad. We're going to go to Apps and then go down to trying to find our expand There we go, expand image. Let's drag this image, and I'll do still 16 by nine. But I'll say continue the floor and add more floor maybe at the bottom of the image. Then do not change the top, same model. Let's get a different variations. I should have said Zoom out as well, but maybe Runway can figure that out itself. All right, so you can see that it did Zoom out itself, which is nice. This is what we had before. This is after I have more floor to work with, and this is great for our next step. This right here is my hero image. Again, you can choose a different environment with the shoes or if you're doing something completely different, you may choose a different setting. Going back to apps, we're now going to make our first. So scroll down from image, go to create ad, and we're going to add our things. We can look at these presets. You don't have to use them, but you could if you want to. I'm going to stick with this image. I'll put it here. And let's actually put this as a reference image. I don't need to put anything here from ad. We can say, let's write a tagline for this. More comfortable, more tasty, something like that. I don't know why, but it's made out of jelly, so it makes sense. So we have that in there, and I guess we do have to add something here for reference ad. I could go in with this one because I do want a straight line, but maybe positioned at the bottom. So let's see if the directions will work here. The bottom of the image. And if it doesn't, we can use the Very ad app and then make that change later. But let's see how it's going to work out in the create version for now. So this is nothing like my scenario. So let's try adding this in, and I'll put my jelly shoes in the image for reference. Because this actually changed my product. So it's not even a question, but the text looks really good. We're just going to try this combination and see how it's going to turn out. So this one is a lot better. I don't like the color, but we can fix this later on. The point was to get the text at the bottom and not have anything done to the top. All right, so we're going to now take this image into our next app, which is the Fay ad. Drag this new here shot in there, and we're going to give it a little bit of feedback so that Runway could help us get that perfect image. So let's say bring text a little higher between the shoes and the bottom of the image. So let's say at the middle, oh, I meant to write shoes, bottom of the image, and then we can say change Headline or text color to a vibrant yellow, just like this one. And I think that's it, so we can send this in. I chose four images. You can go for one if you're, you know, running out of credits. But we can then, you know, be done with our first ad. So so far, we have our product image, which is the first asset, this kind. That's something you guys need to create with your own campaign, the class project. And then we have our hero image, which we're editing right now, but it's basically this, which I had to start with a base image and then add something on top. In my case, it was the text over the image. And I'm just, you know, editing it so it looks better. It didn't really do a good job. So let's only try to change the text color. It's kind of hard to communicate the spacing when there's no, brush or anything, but at least it understood the text color. So this is better. I have my image all done. I like the color, and I can now move on to the next ascet which is the mockups. So again, we're going to go over here and find the mockup tool. There we go. We're going to grab our product image. This is why it's so important to make one like this and then apply it to other places. Actually, we're going to use this image. I think this is better. So I'm going to put this image on different walls, I guess. So we have sweatshirt, window poster, subway. I'll go with a mural, and I could say, on mural. Say, that's, like, the place I decided to put my ad. And while I'm here, I'm going to do a couple other images just so I have multiple mockups. So there is this poster on the wall. It looks pretty cool. I'm going to favorite this for later. But I'm now going to go to the previous app. With the ad creator, and we'll put this in and instead just use some presets. So let's go for something fun like this. I'll remove this, put the tag line, and we're going to send it in. So now I have two ads. I'm going to go for a third one, maybe this person can wear it. Again, if you cannot get the result you want from this tool, we always have the other tool which allows you to edit the ads. So if these come out, well, I'll have three different ads that I could put on two mockups on my presentation, in my presentation and be able to present my idea, which is the shoe. In a much more professional way. And now this person is wearing my idea, and we have the tag line. So three different things. If you want, you can put them on put all of them on mockups. I'm just going to keep this like this, so I have one, two, three. And, of course, the original product shot. So make sure you have the following so far. Just to recap what we did, we had an idea, first of all, if you want, you can sketch out your idea, look for inspiration. But I knew I wanted a pair of sneakers made out of jelly, and I just put in the band as spaghetti. So that's the product image, the original. It would really help if you have contrast with a background. So if my shoes were white, I should choose a different background color just so that Runway can easily put it onto different places. So that's our first asset. Secondly, we use that image to make our hero shot, which is, you know, the brand in one look and also the selling point. So my selling point is the fact that it's made of food and it's very comfortable and the fact that you're going to stand out amongst your friends. That's our second asset. Third thing is the mockups. You can go for one mockup or multiple. It's always fun to see your idea in different formats. So I just went for three. But you can do one or two or even more if you wanted to. So make sure you have these assets at this point. And in the next lesson, we're going to put it all together in a presentation, export the items, and then be done with our campaign. 14. Final Presentation & Export: So we're done with the main component of our campaign, which is the product itself, and some images to best present it. I also came up with a tagline on the way, and I'm now ready to put it all in one presentation, polish that, and then package everything for my campaign. So let's go back into apps and we're going to go into slide maker. So we already know how it's going to be used, but this time, I'm going to choose a different type of slide because in the previous one, we just went for a cover image, and presentation is going to have more than. First, I'll go with this one, title over image, just so I could have a header. Put that as my reference. I could just grab it here as well. There we go. And then we could say, maybe issue you were not. Expecting put in I think that's it as a title. I meant to put this on a lower amount. We don't need four versions of this very simple title page. But the next page could be a different thing. Let's go for a brand story, and I'll put in a different image this time. So let's go for one of these. Let's drag it from here, and I'm going to do a larger text for this. So here's my cover image, but this is what I wrote. It all started at the dinner table when I was done with my plate and saw that we had jelly. Let's put cherry jelly. I had a silly thought. Why not make a shoe out of it? That's when this brilliant idea came to reality. So that's my brand story, and I could generate this now. I'll just bring it down to one image, just to get one result out of it because I already have the base image all made. So that's my first slide. Second slide. We can go for a third one. Let's see. I'll go with this vinyl thing and say buy it here, basically a presentation ending. By now, in all caps, Link to shop. By now, Link to shop, and then I'll do red background. And for acids, we can add something else. Maybe I'll go with my initial product shot. Send that in. So my presentation has three slides. That's okay because it's a very straightforward idea. You could add in more slides if you want. And if you're not a fan of the styles that you see here, you can always just upload your own layout or something that you had from before. You can see, I could upload or use one of these presets. Don't feel like you're limited to only these things. Here is my brand story. It has the exact same text, and it added this on its own, plate to pavement. That's what we have here. It's shoes. I got titled as Jelly kicks. Maybe that should be the name of my brand, and of course, it has my image. Then we could take a look at our last slide and download each of these individually, put them into Canva, Power Point, Google Slides, or any other platform you prefer, but at least we had some nice creative slides that we can now work with. So there it is, red background. This was my preset, Link to shop B now available online, limited drop, and our product shot. So I could continue building slides like this, but I'm going to keep it at three. You always edit these images if you want. Basically, you put this in as an asset and choose that preset and then say change the left panel color to red or something else. So now that we have basically all of our assets, we need to export them. So I did actually put everything in the sample project. If you didn't do that, it's okay, but we're basically going to see how we can move all our assets to one project to export, and then maybe share with our teammates. In projects, we're going to make a new project. I'll just take the name that Runway made for me, Jelly Nick, create, and I'm going to go into the sample. Go to sessions, and I could change project up here. So instead of sample, I could move it to, you know, the appropriate place. And now when I go to Jelly Nick, my session is there. Now, when it comes to assets, everything you did in that session is going to show up. So if I go here, you know, everything is there for me, and now I just need to export them. So if you want to share it with people, you can go back and do Invite to Project, put some emails in there, and you're good to go. But I'm going to go over here. You can either download the entire thing, but naturally, you're going to like some more than the others. So what I'm going to do is heart the ones that I like or give them a tag, maybe version one, version two. However you want to classify them, I'll choose a few of these and let's see which one was the one we liked. This one and the original image. So now when I go up, I could go for the favored it wants as my type, and I just need to download them. So we can go into each of the images and do download, and it goes straight into our downloads. You can also do Download as, so change the name if you want or just take it as the way it is. I'm just going to download all of these so that it's available for you guys to follow. If you're not sure if you missed one of the assets, you can come back here and get some inspiration and see what sort of workflow we did in this lesson. We're done with our campaign. So just to recap, we started with our idea, product image, white background, or a high contrast background. Then we put that into our hero image, which is going to be that selling image. Over here, I turned it into an ad, a mockup, so I put in a tagline, and then I put that on a mockup on a wall, in this case. And then we made one ad then we made three slides based on the images that we have. Now, I did not go into any of the video tools, but if you are interested in how to make videos with Runway, we do have another course for you guys to look at. But basically, whatever you want to do with the video tools, you are going to need the image tools first. So it is very important that you guys know how to write prompts, how to generate images, how to use references before you even move to video generation. Reason for that is that video generation is going to take a lot more credits. So if you're just going into it blindly, you may just lose half of your credits, and you may not even have had your ideal shot yet. So make sure you're comfortable, and if you were able to finish the project in this lesson, you're already a step ahead. You do need to do this workflow with your own idea for the class project. So give that a try and once you're done with that, you're ready to move on to the next level of Runway, which is the video generation. So if you're curious about that, you can go ahead and check out our other course. 15. Class Project: Create Your Own Mini Ad Campaign: It's now time to bring everything that you have learned and create your mini ad campaign in Runway. Start by choosing your product. This could be something made up or something that you have already, and think about the message that that ad wants to convey. You can use an existing product, invent your own product, or build a fictional brand for this project. First create a strong hero image that is going to establish the visual direction for your campaign. While you're doing this, think about the product placement, the lighting, the mood, and the overall style. Then you're going to create one ad variation while keeping everything consistent. With this ad, you can change the product placement, the format, the layout as long as it stays within that visual direction that you set initially. Next turn one of your visuals into a mockup so that you can see how your campaign may look in context. Goal here is to have a campaign that is visually consistent rather than packaging together a bunch of random AI images. When you're done, upload your hero image, ad variations and mockup to the Class Project Gallery. You can also include your presentation alongside a short explanation about your process, which tools you use, and what your brand is all about. And don't worry about having to create dozens of assets. A few consistent and strong visuals are a lot more valuable here. Good luck, and I look forward to seeing all of your campaigns. 16. Congratulations! What’s Next?: Congratulations. You have reached the end of the course. We started with the foundations of Runway from navigating the workspace and learning how credits work to writing stronger prompts and generating your first image. From there, you learned how to use references, style your images, vary them, and expand them. Then we move to commercial workflows, where you learned how to reshoot products, create ads, mockups, vary those productions, and make simple presentations. We also saw how we could localize our ads by putting them into different languages. Finally, you brought everything together by creating a mini ad campaign. The best way to improve is to continue practicing with the tools that we have learned. Try a different product, try a different tagline, maybe a different location, different language, and see how you could utilize each of these tools to turn any idea into a real if you haven't already, be sure to upload your project to the Class Project Gallery. I would love to see what you guys have made and how you use Runway tools. And if you found a course helpful, feel free to drop us a review as it really helps out. Thanks for watching and I hope to see you guys in your future courses.