Transcripts
1. Welcome to Podcast A-Z 2023!: Hey everyone, welcome
to Podcast a to Z. The Complete Course
to Podcasting, to help you go from zero listeners too far than
listeners. And beyond. My name is agent Daniels. I'm the founder of podcast A12Z. I'm a former radio host, music producer, term podcaster. I create a Podcast, A12Z to help newbie podcast
this up and coming podcast, this hobbyist podcast is to get off the mark in
there podcast world. Are you someone who wants
to start your podcast? And he looked quite sure
what steps to take first. You're not quite sure what
equipment to use verse. And you're not quite sure what path you need
to take to go from trading to actually publishing and launch your own podcast. Well, this is the course. You will learn tips, tricks and insights and rural life experiences for
me from others that we've taken over the years
and all packed into this course to help you get started in the podcast journey. Now, this course is fantastic
because we've put all of the tools and resources that you need to get started on
your podcasting journey. There's no need for you to spend hours and hours
and internet trying to piece together all the
parts of the puzzle to work out how exactly
you need to get started. I've put everything in
this course from start to finish that the sufficient
enough for you to get started. Okay? Now, I wanna be clear about what this course is a, what
this course isn't. This course isn't a course which includes absolutely anything and everything about podcast. That's gonna be impossible. If we did that, the
course would be hundreds and hundreds
of hours lungs. Okay? So we want to be
practical about this course. What this course is is that
this course is a course that has enough content
which will get you to record the first
podcast episode. Publish your first
podcast episode. Quiet first thousand plus
listeners, and be honest. That's what this
horse is on about. So having said that, I hope you guys
enjoy this course, you guys are onto a
fantastic journey. You guys check out the free
community that we've created for yourself so that you guys can learn the
other fellow podcast. I'm going to see
you in the course. So hope you enjoy the ride and I'll see
you in the course. Take care. Good luck or the best?
2. 1. Introduction into Podcasting: Hello, welcome to
Podcast a to Z. And I hope you enjoy the ride. Take this course
at your own pace. If you don't want to do the
course from start to finish, you're welcome to take each module as and
when you please. So who the heck am I? And why should you trust me to teach you about Podcasting? Well, that's a
fantastic question. But before we get into that, let's look at what
we're going to cover in today's module. Meet Adrian, your instructor. So you're going to learn a
little bit more about me. What is a podcast and
how does it work? Podcasting history and stats. Why are you podcasting? What makes your
podcast different? Common pitfalls or
podcast newcomers and the podcast opportunity. Okay, so let's get
straight into it. So my name is Adrian Daniels. I'm a music producer,
radio host, turn podcaster and
coach my journey into Podcasting first
slide all the way back in 2005 in America, trying to become
a music producer. Back then, I had my first encounter with
music production software, Fruity Loops Studio, and
even learned how to rap. Since then, I never looked back. I went to study music technology
in high school in 2006. The 2008, I'm going to top
student of the Year Award. I don't compete with them. Local songwriting
competitions on one another word for being the
best 18 plus songwriter. And the urban category.
I was flying. In pursuit of a careers
in music producer. I studied music technology and business management as a degree at one of the biggest
universities in the UK, kill university. I then went on to launch my own successful radio
show called in the mix. I want further awards
from having one of the best radio shows
at university. I even competed at
a national level at the student radial
wards in Leeds, UK. This is me attending
the award show and meeting people from other
student radio stations. As a way of creating more
content for my show. I started podcasting
in 2009 to 2010. And I create my first
student podcast. This was called interviews, which was available on
MySpace and Facebook. Back then hours using a dictaphone from a radio
station to capture interviews. And I edited them
on Adobe Audition. I even broadcasted the podcast
live and my radio show. My commitment and passion
for radio broadcasting. Open doors for me
to open some of the hottest artists and
celebrities back then. For those of you in the UK, you may recognize
in the pictures you'll see gets or ghetto, kano role deep,
included in the Wiley. And then you're also may
even recognize back then Premier League footballer
Ricardo father, fast-forward to 2023. I've listened to hundreds and thousands
of podcast, produce, five seasons of a Podcast of
launch to Podcast of my own. And of course, I became a
successful podcast in 2019. With one of my Podcasts being well-known amongst
the African diaspora because of the
niche it covers and having listeners from
over 98 countries, including the UK, USA, Canada, France, Germany,
Garner, and many more. In addition, my
podcast has reached just under 1 million people combining social media
views of all you dynodes and video
podcast views as well. Podcast coach, I've taught over 600 plus students
and we're going to talk about this in just a moment. But I just want to say
working out how to put a podcast together
from scratch to launch can take
months of trial and error and hours of googling. But with this course, you'll
get all the information you need in one neat package. In podcast a to Z, we break this down into
small digestible chunks that you can consume
at your own pace. Alright, so let's talk
about my students. Was some of my students. On the left you'll
see Tessa, a Domo. He's the host of
unlocking Africa podcast. He's achieved over
100,000 plus downloads since he started put his
podcast in early 2022. And I coach them on
starting or podcast in the very early stages
of his journey, I was there to coach
him and support them. Or we have a Zoom call. We had some exchanges
over LinkedIn, and then we had some
other exchanges as well. And eventually of course
we met up in person. And on the right
you'll see files and voices podcast hosted
by Kevin kiddo. And I coached him on
the video podcasting. So I advise turn on
the importance of video podcasting
and what equipment he needed to make a
video podcast happen? And I told him that
video podcast is a lot more engaging than
remote podcasting. And it's a lot easier to
promote on social media. And it will get more
eyeballs and attention. And he's executed just that. Now, I want to show you
some of the doors there has opened for these guys
because of podcasting. So Teresa has been able
to go to LinkedIn, Office tavern has
been able to be featured on virgin.com
on LinkedIn. And what was crazy was that even Richard Branson reshared
this very article of turbin being part
of the founders unite competition,
which is fantastic. So let us continue. So what is a podcast and
how this Podcasts and work. So I'm going to break
that down for you. Let's talk about
definition of podcasting. So Podcasts share opinions and facts of a particular subject
matter in an audio format, either with or without guests, co-host to specific
public audience. Now, if you look at my podcast, the sound of acquire Podcasts, reason why it works really well is that it sticks
to this formula. In this podcast, we speak to top guanine founders, creators, and entrepreneurs
worldwide with the aim of leaving people behind. The meaningful takeaway
is that they can apply their life,
business, or career. And as you can see,
the podcast sticks to the definition of what a Podcast is and there's a
reason why it's successful. So let's have a
deeper look at this. Okay. So if you break
down the podcast, the facts and opinions
equals to the stories and insights from guests
and the host myself. The particular subject
matter is guanine, Entrepreneurship, business,
and creative arts. Specific audience is G9 over
that's native or diaspora. And the podcast is available to anyone
outside of this category, including the wider
African diaspora. But it's mainly targeted
at the guy name, native or die spring audience. And the format is
audio and video. We've started doing
video in 2020. And now when Season five, and we'd been doing
video ever since, we'll explore a video
Podcasting a little bit more in this course and
why you need to consider it. Alright, so let's look at
Podcasting history, and stats. Now, there is usually no right or wrong podcast or Podcasts can be of any style, subject, topic,
format, lymphoid jama. Typically each episode
of focus around a certain story,
guests, or topic. Now on to talking
about Podcasting, because it is certainly an
opportunity of a lifetime. Okay? Now the podcast market has a mass 2/4000000 plus podcast
on the market back in 2020. This was one random
1 million mark. And the great news for you
and me is that there's still room for you and I to add
their own Podcasts to the mix. Now, since the wake of 2020, the normal podcast listed in the directories
have skyrocketed, especially during the
COVID-19 global lockdown. And just as the number
of listeners rise, but Podcasts, the number
of producers have grown respectively to help
to meet that new demand. We are now in a day and age. We're Podcast have
now taken over the main stream stage
of the years have been a niche
underground audience. On top of that, we are more saturated with content
than ever before. Now this is great news for podcast is because
unlike videos, people don't have
to stop and watch. They can go about their
lives and listen. Same time, our lives have become more occupied
instructed than ever before from podcast or the solution for consuming
content on the move. Now on the flip side, it's become even more easier
than ever before to become a podcast producer with superfast Internet
speeds available to use. The affordability of
quality technology, tools and software that makes it possible for us to deliver high-quality Podcasts from
even our bedrooms if you are without needing to spend
a fortune on studio time, this is certainly an
opportunity of a lifetime. Now, let's look at
some stats which make this valid, which
backing this up. So Spotify claimed to have 4.7 million podcast
on this platform, as I'm record today, in 2023 in April, while Apple claims
to have to point five-minute podcast
as of January 2023. Now according to
Podcast indexes, estimated 4,116,890
podcast episodes. That is according
to January 2023. Now the IB, that is the
Internet Advertising Bureau, has released a report of the incident advertising
revenue for 2022, grown from 10.8 per
cent towards me $209.7 billion. Wow. 70% of people listen to
the end of the Podcasts. This is fantastic,
especially for people like advertisers and sponsors, etc. and even people that
maybe trying to sell a product or service
on the podcast. Fantastic. This is higher for hits shows such as
no such thing as a fish, which has a whopping
retention rate of 85%. This is the, this is the
numbers YouTubers dream for. Because the longer you can
keep someone on the video, the more Youtube will push out your video to the algorithm. And the more your video we'll get views and likes
and engagement. Now, ultimately, these stats reflect how engaging people find Podcasts and the ability of the channel to draw
people into stories. And that is according
to audio boom. And a woman to IB UK in 2022, they mentioned the
podcast market has grown by 61%, 2020-2021. Now, let's take a look up a
lot more interesting stats. So there are 4,464.7 million podcast listeners
globally as of 2023. And it's predicted that
this number will reach 504.9 million by
the end of 2024. The podcast industry market
size is 23.56 billion. In 2023, there are over
5 million podcast, over 70 million
episodes between them. The United States has the most podcast
listeners in a world. That's no surprise there. Hundred million active
podcast listeners will be the US in 2023. And I think that's just about roughly a third of the
population in America. Scandinavian countries have the highest Podcasts
penetration rate. One-third of the
American population listens to podcast regularly. Smart speaker cells increase
by 22 per cent during the pandemic is one of the most popular
channels to listen to. 90, 1% of Australian people
are aware of Podcasts. Podcast listening is
highest in the morning, and most of the Podcasts and listened to on a mobile phone. South America, central America, and China have podcast growing the fastest in those
continents and nations. And the worldwide podcast, the market is worth
23.5, $6,000,000,000.20, 23.17 per cent of podcast host record their
episodes in video format. Ten per cent of podcasters
have ever gone live. Amazing. There should be a lot more
podcast is going live. But I'm sure that
number will increase. You guys would like to see the source of all
of these stats. You can see the link
on the screen below. Alright, so I want to focus on some of the top free
Podcasts in the world. Okay, so let's look at
the top feed podcast, the United States, that's less of this adds of April 2023. So you have brain leak, which is number one. Write a Podcast people
really haven't heard of, is now the number one podcast. This is how beautiful
the game is because anybody at anytime
can be in the charts. It can be lead in the charts. You don't always have to
be a Joe Rogan who has been knocked off the top spot. And there's now number two. At the moment.
What I'm saying is the market opportunity
is for everybody, is for absolutely everybody. Alright? Number to, of course you have
Joe Rogan and none of free. You have wiser than me with
Julia Louis Dreyfus. Okay. This is the top phi Podcasts in the US according to April 2023. According to the
charts on Spotify. Lets have a look at the UK. Very similar. Takfiri podcast, the United
Kingdom as of April 2023. Same order, but
in this instance, Stephen Bartlett
isn't number three. Instead of julia. Let's look at the top three
Podcasts in Australia. Okay, same order, except that the group
chat is in number three. Except instead of even Bartlett. Very, very interesting, very, very interested in these
top three Podcasts. What does that tell you? How to think about it? Where
does it tell you? There's always someone new
trying to get into the mix. Now, let's talk about
this brain leak podcast, because now this
podcast is blowing up and it's coming from
absolutely nowhere. Alright. So this is an
article which talks about how brain DQ has on
crowns to Joe Rogan experience. If you'd like to go and read it. The source link is
on the page below. And basically, these guys are YouTubers who have gotten to
the podcast game. And they have taken
over joe Rogan, right? Jurgen who signed the
100 million Spotify. He's been doing it for how long? They've come from nowhere and they've taken
over Joe Rogan. This shows you how
open the market is. Anybody can get a
piece of the pie? Anybody can win at any time. You just need to
have the right genre with the right market, the right piece of content. Strike a chord or the audience, you just need to get
everything right at the right time and before
you know, you are there. And what genre are these
guys doing, right? What Jeremiah, these guys doing? They're doing comedy. And what is the
leading podcast? Jama. Let's take a look.
Let's take a look. It's comedy, alright,
according to Statista, comedy is the lead and
podcast drama in the US. 22 per cent. 22 per cent. It's absolutely flying. Absolutely flying.
You can see how these guys are doing
well, out of nowhere. Comedies is currently
on the rise. So let's turn the
spotlight back on you. Why are you podcasting? Today? We start with this
simple question, why are you podcasting?
This is important. Now, finding your purpose
is essential in Podcasting, just as it isn't any venture. But we've Podcasting. One thing is
particularly unique. Thousands of people
were here your raw, unrehearsed and voice on
the airwaves each week. If there's a litmus
test to distill down the essence of your
purpose and your true message. Then this is it. What words, inflections
and turned come out your mouth every time you turn the microphone
on each week. Don't take this as something
that should intimidate you. On the contrary, this is a fantastic opportunity
for you to put your stake in the
ground and declare where you stand on this topic. This is your purpose. This is why you won't be afraid to start a
recording each week. We'll go out to potentially
tens of thousands, maybe hundreds of thousands
or even many answer, you're lucky all over the world. This is why you
will be excited to send a cold emails to the
celebrities in your space, asking them if they
will come on your show, or even cold DMs
on Instagram, etc. and this is the reason why
your show will be successful. Always thinking about why are you podcasting
in the first place? It's not always about the money, isn't always about the fame. It's not always about the
doors have you opened? It's about YOU Podcasting. Let's look at some
reasons why people start Podcasting. Let's have a look. So side hobby, replace a
job, launch of business. They want to network. They want to start
a side hustle. They want to share your voice. They want to become
an authority figure. The builder community. They may want to sell things or the meat want to
promote business. These are just some of many reasons why
people start Podcasts, which one resonates with you? The most? Quick exercise,
think about that. Spend a few minutes
thinking about that, and then continue on
with this course. Okay? So you've had a for about
why you are podcasting. Let's continue on with this, with this particular module. So what makes your
podcast different? So earlier we discussed the
number of unique podcast on the market and the rise of creators and listeners
more than ever before, it's important to carve out a niche and all of
your podcast to sit well in a crowded market on
a vast number of show's. It's tempting to want to appeal to everyone to
maximize listeners. However, it's more important
to do the opposite and to specialize in
specific area or topic, which usually attracts
better quality and the higher-quality
of listeners. For example, my podcast
focuses on chatting to entrepreneurs
and creatives from an African background
or interests. I wanted to niche down
further and focused on chat into gardening entrepreneurs and creators from West Africa, from a guy named back
on the interests. I did my research and spot or the gap in the
podcast market. As a result, I've had a successful first season and people have messaged
me wanting to get on the podcast or tell
me how much they enjoyed the show or better still haven't come
across anything like it. There is no feeding
and argue that there's so many DMs I can show you
whether it's LinkedIn, Instagram, emails that have
just been mind-blowing. But for the sake of time, I won't be able to do in
this course just right now. However, if you've already a personal or professional
brand established, you can usually get away. You've creating the
general podcast, or even a Podcast with a
focus area or a theme. Because they can leverage
an existing loyal fanbase, such as a celebrity. Now, you want to make sure
that you're listeners understand not only
in the Branding, but in the first few seconds, as quickly as possible. What is your podcast about? To give them a reason
to avoid or be locked, locked into your show. You want them to be locked into your show as quickly
as possible. What is it podcast about? What is the hook
that will keep them coming back again
and again and again. I want you to think
about that as this Exercise. This is the next exercise. What will be the hook
for your podcast? That will keep
people coming back again and again and again, like customers coming back
tomorrow, McDonald's, color back to a KFC, comeback to a restaurant or
takeaway that you love coming back to buy the same
drink that you love coming back to buy the
same snap that you love. What will be that hot, that thing that baits
that would keep people coming back
and coming back. To take a moment to
think about that, and then continue on
with this module. Okay, So you've gone through
the exercise and let's talk about common pitfalls of
Podcasts, new customers. Now, I've compacted
hundreds of hours of professional podcast and experience into Podcasting, etc. so you don't have to
go through this alone. They spend mumps making mistakes you can avoid even
before you get started. Now, these are some tips that
I want to share a view to avoid when it comes
to Podcasting or things rubber,
to be aware of. This, have a look. So these are some common pitfalls
of Podcasts, newcomers. We're going to go through
each and every one of them, be in it too, when it be realistic
about your content, be mindful of audio quality, be in it to win it. Now, I've seen a lot of podcast is including people I know
that get really excited, Start a Podcast and barely even make it
past seven episodes. If you are going to
invest time, money, resources, and energy
into Podcasting, you better make it worthwhile. By all means deep your fit into the water and get a
feel for Podcasting. If it's something you feel
you can't do weekend, week, or month in, month
out, etcetera, then just end it sooner
and call it quits. Because you'll find yourself
amongst a majority of podcasters who lose
momentum very quickly. Some people get the
impression that they will explode
them to the scene. Again, Apple Podcasts
charge stopping shown. Some people get the
impression that they will get the
views and likes intention that they had from episode one, every
single episode. But when they find out that
that's not always the case, then they start to
get demotivated. They start to get the
sclera and they walk away, but do not be the scourge. This is the journey
of particular scene. There will be Ups and downs, there will be ebbs and flows. This is the journey
of a podcaster. Don't forget that.
Okay, forget that. Remember, it's a marathon
and not a sprint. Podcasting is a marathon, it's not a sprint. Next point I want
to talk about is being realistic
about your content. Make a decision that
you are going to drop regular episodes that suit
your schedule and stick to it. For example, some people release episodes
every single day, some every few days, some every week, some every
fortnight, every month. Whatever the reality is, stick to it and let your
list as you get used to you. For example, jumping in episode every week is feasible for me because is something
that I can commit to. Okay? But I also do seasons
because I'm able to integrate seasons with
sequential episodes. So in a hybrid model at
the moment of my podcast. So I have seasons where it's focused a
lot more on the video. And then I have the
sequentially episodes which are focused
more on audience. This is something
I can commit to. I can't commit to weekly video podcast because
I didn't have the resources or the time
at the moment to do that. But if you can, then
by all means, do it. Find a schedule
that works for you? Final content schedule
that fits your life. Let's talk about being
mindful of audio quality. I know a lot of podcast
is who's start off in Spotify for podcast is which used to be
called the anchor. And that's fantastic. It's a free or cost-effective way of getting a particular. It's out there straight away. I listened to one the other day. Am I switched off in less
than five-minutes because the audio sound was
so off-putting. Okay. The tools can be there by P. Don't know how to use the tools. You can still have a
bad sounding podcast. Now, if you have a smartphone
to start podcast with, great, you can use their
smartphone to record a Podcast. A sound quality won't be
as good as using the mic. But you have to know how
to use their smartphone. You have to understand what tools can you use
to enhance the voice to get the most out of your voice if you're
just using your smartphone. And what Recording
conditions are you recording in to help you get the
best out of your voice? So that when you are
Post-Production, when you're doing
Post-Production, when you are editing your voice, when you're improving
or enhance your voice, it sounds as good as it can. Make sure you're given an effort to the quality of your audio. Because if you want, people won't spend much time
listening to your podcast. You need to deliver the
best product possible. Because what's stopping
anyone from bouncing off your podcast to listen
to another for Start, invest some money in the
microphone and equipment. If you have a budget
for Podcasting, invest some time in
audio editing and in Post-Production and
watching YouTube videos about this also show the world. You are treating this like a business and you
are here to compete. You here to stay in an ever competitive
podcasting landscape. Now, what I wanna do is wrap up this particular module talking about the podcasting
opportunity. There is a lot of unexplored space in the
Podcasting industry. There are at least
600 million blogs, 23 million YouTube channels, but only 800,000 Podcasts
in Apple Podcasts space. That was 2020. Now, there's a lot more
podcast now that exist. Because now in 2020, 3/2, 0.5 million podcast
in Apple Podcasts. That means for every
podcast There's probably around 1,000 blogs
or maybe 40 years. You can imagine the
incredible opportunity that there was to
star blog in 2004. And you will have an IND of
where podcasting is today. It's still in its
conception stage, is not in its premiere. And it's doing so
much for people. And it's just still taken over. Now, I want you guys to
have a look at some of the opportunities that are
available for podcasting. Podcasting, you can replace
your full-time job as a self-employed
lawyer, podcaster. So no commute to work, no boss. So you can set your own hours. No more sacrificing your family or close friends,
precious time together. You can work when
where you want. You can wear anything you want, your own breaks, whatever. Side hobby. Some people enjoyed
the creation process. So they enjoyed
the opportunity of podcasting as a side
hobby. Side hustle. Some people see an
opportunity to make money from some or the entire
podcast in process, whether that setup
the equipment or the editing, episode
distribution, shown up creation,
project management, guests management, content, repurposing, market
and Promotion. In this course,
we'll be going into these areas a bit more detail. So you can even take one of these processes and Turnitin
so profitable business by delivering a service. This is opportunity podcasting. Every stage are
podcasting can be a business or product in
itself is incredible. This is the podcasting
opportunity I'm talking about. Just imagine making
a bit of cash just by helping individuals capture conversations or just by helping someone set up how to
record for podcast. People are valuing
these skill sets. They're valuing them because they've seen the
podcast opportunity. They've seen what podcast
is doing for people. They have seen how
podcasting is taken over. Passion Projects. Now, maybe you want to be a spokesperson for
particular subject area, whatever that may be. Podcast opportunity is also promoting or raising
awareness of a business. Alright? You can use it to share your voice,
message, a mission. There space for anyone
to share unique voice. It's one of the best
ways of networking, is now built up contacts and relationships
with individuals in different fields
that I wouldn't have had if it wasn't for Podcasting. You can grow an audience
and launch your business. As well as Podcasting been a platform for
growing the business. You can also help you to launch a business and a backup,
a successful podcast. You can create a platform
to sell your products or someone else's, like
affiliate marketing. You can live a laptop lifestyle providing you can
monetise a Podcasts. That's a digital
nomad lifestyle. Podcasting Internet
platforms can make it easy to capture studio
quality podcast. We're going to talk a bit more
about that in this course. And one of the greatest things is you can become an
authority in your field. Will Podcasting have
a real opportunity to become a strong voice
in your area of specialty. This is Kwame Christian. Kwame Christian has been a two time guests
of my Podcasts. And recently he invited me onto his podcast and I went
on it and also fantastic. And with Kwame Christian, he is an American
lawyer and he selfed American negotiation
institute a few years ago. And now Kwame has the number one
negotiation Podcasts and the world called LinkedIn
presents Negotiate Anything. His podcast is now on the
LinkedIn Podcasts Network, which you guys can look up. He's achieved six plus
million dollars worldwide. And he's launched a community
called negotiable in 2023. He's also a LinkedIn influencer. He hasn't LinkedIn
influencer badge. And he has the LinkedIn
top voice fudge, this guy is killing it on LinkedIn and he's coming
in the podcast game. He's definitely an
authority in this field. Having the number one negotiation
podcast in the world. He definitely is. This could be you or you need, is one niche, one topic. You can focus on
who you're going to become the go-to person
for in Podcasting, waffle Kwame question,
negotiation. What is it for you? For the San of crop podcast? For one of my podcast, it's guanine, Business, Entrepreneurship,
and creative arts. What does it and who is
it going to be for you?
3. 2a. Podcast Branding - Intro: Hi everyone, Welcome
back to podcast a to Z, then Complete Course
to Podcasting. And in this module, we're gonna talk about
podcast Branding. Now, podcast Branding is
such an important part of podcasting because first
impressions count. If you can't buy the
listener or you can't get the tangent of the lesson of the fan at the first attempt, then you may not ever get
it again. Do you know why? Because there's
millions of podcast. There's almost 5
billion podcast that exist today in 2023. As I record this
course in April. And you need to have
an attractive artwork. You need to have
attractive logo. Your name has to stand out. The first few seconds of what
the listener listens to. Neith needs to be catchy. So you need to consider all of these different
elements in order to grab the attention
of the listener. In order to convert a listen
to our loyal listener. So we're going to look into these important things such as coming up with
the right name, coming up with a good show, coming up with a
logo and Artwork, whether you have a budget
or we don't have a budget, we are going to
look at voiceovers. Whether or not you want
to use a voice-over, how you can hire a voice-over. Also, we can also look
at music that you can use as part of
your podcast Intro. So I hope you guys really
pay attention and this one, because this is a
really important one, it is one of the shorter
modules in this course, but it's really important. So I hope you guys pay
attention to this one. Enjoy. Catch you
in the next one.
4. 2b. Podcast Branding: Hey everyone, welcome
to Podcast a to Z, The Complete Course
to Podcasting. And in this module, we're going to take a look at
podcast name and Branding. Now before we do that,
we're going to look at what we're going to
learn in this module. We're going to take
a look at Nailing your show's theme and USP. Naming your podcast. Podcast, logo,
colors and Artwork, voiceovers, and
royalty-free music. So let's as less get
straight into it. Alright, so Nailing
your show's name, USP. Now the podcast name you
choose is important. It's so, so, so important. It dictates the direction of your particles.
Lack of competence. For example, 9b, a friend, and he renamed his podcast from minority Entrepreneurship
one-on-one to diversity or star
podcast episodes into season one of his podcast. But this was back
around 2016, 2017. He realized later on that the podcast name didn't sit well with his
audience and vision. Now, having the right name
will save you a lot of time, resources, energy, and
efforts down the line. So you want to think carefully about what named want
to pursue because it will impact you in the future and not impact
what doors would be open for you and how
people will perceive your podcast and even
you in the future. It's everything. So for example, when an audience is used to your
podcast being called X, and then I get changes to why. It makes it harder to find it in case they aren't aware of
the name change in as well. So another headache that
you need to do is to redirect your audience from your old Podcasts
to a new podcast, even though it's
the same Podcasts. Do you understand this can
be a headache in itself. If you get the name wrong, you may find out
that you may even have almost the same
name as other podcast. So a bit like choosing a domain, make sure you choose the right podcast name and make sure nobody else has
that podcast name. Otherwise, you're going
to get yourself into some unnecessary competition
in the podcast world. And even worse, some
legal implications. Let's take a look at this
case study. In 2021. A celebrity podcast
called shattered glass, got a new name after hosts with the same
name took action, actor Kristen Bell was forced
to rename the Podcasts. She hosts with her
friends, monocot pad man. After the show title
shattered glass was taken. Legal action against the
show has now be renamed to, we are supported by, as you can see on the screen, same Artwork, same font, just a different name. And the photo is a slightly changed in terms of
its orientation. So now you can see
her friend Monika, is on the right, is centered
left and vice versa. So very minor tweaks
to the artwork, which was good for them. There's a whole nother names
and now they may have lost their SEO and may have lost that traffic that they will get into that particular name. So it's really, really important to choose the right name. And this is a bit
more information. So Kristen said, we got a new name because we got
a cease and desist letter. A. We don't want to step
on anyone's toes. And this was what
Kristen said on the latest episode of
the limited run Series released by the armchair
umbrella Podcasts Network created by bells
husband, Dax Shepard. So bells husband actually
owns the podcast that work. Unfortunately for them,
they still got caught up in legal fire as well as
they Podcasts Network. So even if you are in
the Podcasts Network, you don't have all the leverage in the wilds to get
all of that one. So you need to be careful. My new podcast equipment
switch of age and Daniels doesn't even have
the words podcast in it. Now, the key to choosing
your podcast name, let's look at naming
your podcast. The key to choosing
your podcast name is for your audience on
the sun at a glance, what your podcast is all about. In other words, your name should reflect the content
of the Podcasts. Alternatively, you
can have podcast names based around
the following. So we're going to take a look at different kinds
of Podcasts names that you can take a look up. Alright? So you can have podcast names
based around the following. Attracting attention. Name of organizational business, your personal brand, tone of podcast,
promoting your business. For example, I mean, by first podcast or San
of acquire in 2019. Before Recording season one, I thought carefully about it
and then met my criteria. So what should be a
Podcast naming criteria? Let's take a look at this. Okay? So it should be
catchy and short. So It's a four-letter
podcast name, in my case. And this is really the average amount
of words for a show. For example, the Joe Rogan
experience forwards. That's it. It's also, my podcast is also memorable
and it sounds really cool. Another NEMA criteria
should be simple. Now, I'm not trying too
hard to name a podcast. The name came
naturally to me whilst listening to another podcast
or piece of content. It should be SEO friendly, that is search engine friendly. The name should be able to
be picked up really well by Google and other
podcast search engines. And it shouldn't really
have to compete with other Podcasts out there. Now, thanks to the keywords you've been carefully picking, this should make it easy
to discover by Google. And this should be
easy to discover by your target audience or
your perfect listener. Example, those that
want to discover a crop or do more
things overcrowded. They may slumber, put
my podcast because I may have the keyword
acquire in it, right? Clever. Podcast name
availability now run some due diligence on some of the biggest directories
such as Apple Podcasts, Spotify, Google Podcasts, and check if your podcast
name is available. Don't assume and don't
become a duplicate. Okay. So for example, one of the Podcasts
communities that I've been in, there is a podcast called the hat trick podcast
that someone has started. And I was like, This
is a great name. I wonder if you came up with it. However, it turns
out that there is another podcast
with the same name when I ran the search and Google podcast was
looking for it. So be very careful. Another criteria is
podcast name likability. Now, this is being able to
run a survey with friends, family, the public on the
likability of the name. Make sure people understand
the name and the other sons, what it means for them and what the show might maybe about. And make sure that the name
sit two of them, arcs, your friends, ask a family, run a survey with
people in the public. What do they think
of this? What did they think of this podcast name? Do they like it? They're not like it than the
finches change it, listened to your audience. They will tell you
the best next step to take some times.
So listen to them. Can you get the domain dotcom? Think about it. The key to picking the
perfect name is finger, and also about the
domain well in advance, even as far as setting up a
website to go along with it. Is there an ideal domain
name available to register? If not, what's the next
best bang example, your podcast name.com or you podcast named Dr. Ko
or dots code that UK. What's the next best thing? Alright. Now a bonus tip I'll me
give to you is from Apple. And this is apples advice. They say, pay close
attention to the title, offer and description
tags of your podcast. Apple Podcasts uses title, offer and description
fields for search. The metadata for your podcast, along with your podcast artwork, is you your product packaging and can affect
whether your podcast shows up in relevant
searches and how likely users are
to subscribe to it. Alright, so this is a tip
from Apple or golden tip. Now, if you get stuck thinking of a podcast name,
luckily for you, technologies, your friends, and there are a lot
of websites that can help you to generate
a podcast name. So Wix, riverside
or FM Podcasts, forward slash name
generator, Spotify. They have a podcast
name generator. Costless has a podcast
name generator. These all website or
podcast platforms to have their own
Name Generators. So please do take advantage of that if you are struggling. And also makes sure that your podcast name hasn't been taken in the
podcast sphere. And you also want to
check places like YouTube, Spotify,
Apple Podcasts. Just double-check and
make sure there's no duplication of names and avoid any legal cases as you've
heard with Kristen Bell. Okay. Alright, let's
move on to podcast, logo, colors and Artwork. Now. First impressions account
and investing time, effort and resources to
design a catchy podcast. Kaba is a no-brainer. There are millions of
unique podcasts out there, so you need to use all the
tools you can to stand out. Here are some recommendations
when designing a good-quality Kaba
artwork for your podcast, but you can use for
seasons or years to come. This have a look. Design for Apple first. Make sure you design
our work fits in Apple strict requirements. Once you can crack it
and Apple Podcasts, you can crack it anywhere. As it is, one of the most
popular podcast directories, Spotify probably is
leaving at the moment. But with Apple, what you'll also find is that most
listeners surprise me, may come from an Apple device An iOS or Mac OS device. They may come from that. My Podcasts, most
of my listeners, as big as spot fires, come from an Apple device. And the listening when Apple
Podcasts believer on that, you want to make sure that you design for Apple for years. And their requirements are
the Artwork dimensions, minimum size of 1,400
by 1,400 pixels, and the maximum size
of 3,000 by 3,000. Designing an RGB or CMYK color coding so that it's suitable
for digital purposes. And you should export
in JPEG or PNG. But P and G is
higher-quality a-z, you probably want
to go for P and G. Number one is a reflection
of your podcast. So you're Artwork,
nice support tree, what your podcast
represents at a glance. What is the tone your
podcast is giving off? What is the vibe you're artwork needs to try
and capture all of that in one image,
in one artwork. In these to fit the personality and needs to fit the
star of the brands. For example, I chose the
color of the garner flag and some style fonts for my podcast because it reflects
the content of my shirt. For business or brand. If the podcast is
an extension of a personal brand or
business in these, the logo on there, for sure. Keep it simple. Don't overkill the design
or make it too busy. Five words tends to be idle maximum for
Podcast Show name, having slogans can overdo it, show it to friends, family, other podcast is and
get feedback for any change before you
commit to any design. Use the right colors, fonts, images, and space, and then
make the artwork tick. If possible, high a graphic
designer or use a marketplace like fiber Upwork,
podcast, artwork, 99 designs, and the Zi1 crowd to get
a professional one done for a reasonable fee
ranging anywhere from $5 to anywhere over $1,000. If you want to design yourself, you can take a look at
platforms such as Adobe, Spark, canva.com, banner
snack.com, and much more. Gabi suitable for all devices. Make sure the logo looks good. Make sure that artwork
looks good than or desktop, tablet and smartphone
devices when doing the podcast on the variety
of particular sizes, on a variety of
devices, etcetera. Now, the Podcasts with
the host is the star. Remember that, ensure
that your podcast has the image of yourself on it, especially if it's a podcast
where you are the main host. Now, my podcast doesn't have that because
especially my podcast with the sound of acquire
podcast doesn't have that because we do various
different segments. But with my new podcast,
quit and switch. Yes, I am the main host. My personal image is
involved with it. There are lots of examples up there in the podcast
directories, such as Apple and Spotify. Online marketing is made easy. With Amy pot of gold,
for an example. Take a leaf from these
people and get inspiration. Alright? So any pop, me Puerto field. A good example of
someone who is using their personal brand or Lincoln their personal brand
with their podcast. And they don't only do this with their podcast title Baidu this on a podcast
artwork as well. And this is the example of
people that you can look up to wipe out the diver CEO
with Stephen Bartlett, that someone else
who has associated his personal brand with the Podcasts and has
made that part of the podcast name and has
used that to reflect the podcast artwork with him being on the front
cover of the podcast, with him being the
star of the show. So take a leaf, taken leave
from all these people. When picking a podcast name, it's important to
think about how it may appear in a logo. Is the name too long? Would it be difficult to
create artwork for what fonts and colors would work for this particular
podcast name. Here's some examples. Let's have a look
at some examples. So my advice is brow Spotify
or Apple Podcasts for inspiration and
think of what type of artwork would work
for your brands. What type of artwork with
work for your podcast? Is it just words and pictures? Is just an illustration, is just a photo. What would work for your brand? What will work for your podcast? Can't afford to hire someone. Once again, you can go on
various websites to create a logo for free if you are
on a shoestring budget. So for example, here's
some templates from canva.com, some logo templates. And here's some templates using Shopify is
a logo designer. You can see that the
website URLs at the top if you guys want
to go in the website. And if you can afford to pay a logo and podcast
artwork designer, here's some websites
you can go to. 99 designs, Fiver Upwork or design crowd. These are few websites
that you can go to. And also coming up with a color combination for
your podcast is important. What kind of scheme G have for your podcast? What
is the color scheme? You can use these websites to help you to
come up with this. Going on, Canva, going on, Adobe go in and colors. You can use these
websites to help you generate your color combination
for your podcast artwork. Feel free to pause this and write these down and go and
visit them if you want. But yeah, these are
ones that you can use. So if you look at
my podcast artwork, for example, with the
sound of a crowd podcast, you can see there's a certain
color scheme that I've stuck to ever since I
started the podcast. And the podcast artwork has
just improved over time. You Understand? So you can update the podcast
artwork over time, but just try and be consistent
where you can. Okay. Now let's look at some
podcast artwork requirements as per Apple Podcasts
requirements. So once again, for the size, you need a minimum
of 1,400 by 1,400 pixels and the maximum of three files and by 3,000 pixels, this is preferred for resolution
in needs to be 72 DPI, That's dots per inch, needs to be high when
printing file type, JPEG or PNG, I'll go for PNG because it's a higher-quality
color space, RGB. And you want to avoid
picks up pixelated images, blurriness, misaligned, explicit language,
placeholder images, profanity, drugs,
violence, any logos of the podcast directories such as Spotify, Apple, google, Unless, unless it says, for example, a Spotify exclusive
show or less, maybe it's a Apple Podcasts
exclusive show or whatever. Unless there's
some kind of deal, you should not see any of
the podcast platforms logos on the podcast artwork. So the key, so a great name
is certainly minimalism. Minimalism is the key. Okay? So I want to talk to
you guys about voiceovers. I'm royalty-free music. This is an important
part of Branding. So you've got a
concept for the logo, for the artwork, etc. you even got your
color scheme ready. Now, what brands do want to have when people listened to your
podcast for the first time. Music plays an
important part in this. Or maybe a voice-over may play
an important part in this, depending on what kind
of podcast you want to have and what kind of style
of podcasting when they have. And this is something that
you need to think of. These aren't essential
creative assets for your show. But they certainly enhance
them if you use them, right? Having a voice over
for your podcast, whether it's a
onetime voiceover, useful episode intro
concerning add another dimension
to your podcast and help to make it more catchy. Here's some podcast or
make use of voiceovers. Very well. So once again, this
is TSR dummy to host of unlocking Africa
podcast, one of my students. And he has a
fantastic voiceover. He uses voice-overs for the
entire Intro of the podcast. So you don't hear
his voice one time. In the intro in the official
Intro of the podcast, you didn't hear
his voice onetime? Okay. Pat Flynn, Smart Passive Income
podcast and makes use of voice service to share a new interests and effect of Pat Flynn and every episode. And that essentially
is the Intro. Also is someone who probably uses voice-overs pretty much
the whole Intro as well. Then you have Tim Ferriss. He does something
similar as well. So it's entirely up to you. How you use these
tools is tied up to you whether or not you want
to use a voiceover or not. But it's not essential. It's not compulsory. And usually when there is a good voiceover of an
intro of a Podcast is certainly most
likely accompanied by some background music. So to avoid legal action, do not use commercial
music for your podcast. I mean, people do say if
you use less than 10 s, that nothing will happen, but do not take my word for it. I would hundred
percent avoid using commercial music at
any circumstance. Play it safe, use
royalty-free music, and don't have any legal action taken against you'd like
Kristen Bell and CO. Alright, now, here's some websites recommended
for royalty-free music. So you have artless to 9a, you have elements,
Envato elements. You have free beats that you
and you have Epidemic sound. So those are the website URLs. You want, you can pause this. You can go on the websites, you can take a picture
or you can type them up whenever you
will have a suits. You, you can go in these websites and you
can check them out. Now, you can also find
royalty-free music on YouTube, but you must carefully follow the instructions the
Creator gives you. Full credit is given
back to the creator. Please note, the three
beats to 9a option is more likely to be able
to lower fidelity sounds. So if you want the best stuff, you would need to pay for it. So I would recommend
artless the elements in butter and Epidemic Sound
over three beats to you. Alright? Now artless Envato Elements
and Epidemic Sounds, you would have to pay for it. Royalty-free music
doesn't mean it's free. You will have to pay
for these sounds, but you'll notice that
the sound quality and the South fidelity is a lot more of a higher-quality
than freebies to hire. Alright, that brings
podcast Branding to an end. Thank you very much for
taking this module. And I will see in the next one
5. 3a. Podcast Content Creation - Intro: Hey everyone, welcome
back to podcast a to Z. And in this module, we're going to look up
podcast Content Creation. Have you ever heard the
saying Content is king? Well, if you have, are Tojo who it's coming from. So in 1996, Bill Gates came up with the
phrase, content is king. You know why? In 1996, Bill Gates says Content is King. And this is where I expect most of the money
on the Internet is going to come from
fast-forward to 2023 today. How many decades has gone? Parsons Bill Gates
made a statement. He couldn't be further
from the truth. We've got movies, books, podcasts, you have videos,
YouTube platforms. The whole lot is
making a lot of money. All of these industries
are making so much money. You know why? Content is King? Bill Gates prediction has come true and boy
has to come true. So in this module,
we're going to focus on podcast
Content Creation. So you may have come
up with the brand, you may have come
up with your name. You may have come
up with a logo. You may have come
up with the INDs, the basic foundations, the
basic idea of your podcast. But now it's time to start shaping the content
of your podcast. So when it comes to
podcast Content Creation, we're going to look
at what is your USP, what's going to attract
people to your podcast? How long she your podcast be, how short shouldn't be
shooting podcast in seasons. You podcast in
sequential episodes, should do podcast in comedy show you podcast in
sports news podcast. What type of podcast
she knew Judy, do you know what your
goals for your podcast? Etcetera, etcetera, etcetera. So these are things that
we are going to look at in this module called
podcast Content Creation. So I hope you guys
find this one useful. This is yet another important
module in this course. Please take this one seriously. Go through it again
if you need, need to. And I'll catch you again
during the course. Thank you.
6. 3b. Podcast Content Creation : Hello there, welcome
to Podcast A12Z, The Complete Course
to Podcasting. And in this module, we're going to take a look up
podcast, Content Creation. Let's take a look
at what we're going to cover in this module. We'll cover types of
podcast format, podcast, Charmaz, podcast subgenres,
Podcasting to 0.0. All roads lead to
video podcasting in seasons and sequential
Podcasting segments. Podcast link for frequency, finding the perfect topic. Podcast Intro, outro and
podcast segments, continued. Podcast scripts, the
great wall of podcasting, your first episode and goals. So let's get straight into it. Alright, so podcast format. Now, there are a number formats to choose from when podcasting. But today, in this module, we're going to explore
the top five options. Alright, let's inspect each one and weigh out
the pros and cons. So these are the top five. So we have interview format,
co-host thing format. So that will podcast format, the group podcast format, and the re-post format. Alright. We're going to look
at these five. We're going to focus
on these five. Let's take a look a
bit interview format. Now, this is the former IOUs and the most popular
format used by the biggest blood classes
in the world such as Joe Rogan, Steven Bartlett. You name it. It's also the best format to grow an audience
because you are also writing off your
guests credibility on brand whilst
building up your own. Get this one right and they can pay big dividends for you. Not much work as
needed in this area, you simply interview
one or more guests about a specialized
area of expertise. Your main job will be
to answer compelling, thoughtful questions that can unlock great content and
value for your listeners. However, if you choose
to interview format to be prepared to become proactive
in finding good guests, carrying through
research about them, and having a good
understanding or knowledge on the
topics for discussion. Otherwise, you may find
yourself being drowned out, not being able to cope with the interview than
these to be a balance. Whilst some of the pros
of the interview format, you may need just have
to ask the questions so the content is
already done for you. You just have to ask
the questions and the guests will
provide the response. Your guests don't need persuasion to promote
your show because they would want people to hear
their conversation with you. It puts them in the spotlight. It makes them look good. They will want to naturally
promote your show. At least guests
who are happy to, most guests are naturally
happy to promote their show. And most guests will
naturally want to promote themselves because
they want a big up themselves. But some guests, they may be a bit more trickier to convince, to promote the show because
maybe they're so busy or before that they
will need to get paid to do something like that. So what I'll recommend is
when interviewing a guest, maybe after the interview will be just before
the interview. Oxygen, if they are okay
to promote, to show. If you create an
assets for them such as videos, pictures, etc. or clips of the
show to push out to the platforms are some if there's something
they happy to do. And 90% of, 90% of the time
they're going to say yes. So that's something you can speak to your guests
about if you are unsure. Now, more pros of interview format is
that it opens doors for more listeners as
you're guests can attract a different
audience than before. So different topics
were probably mean different types of
guests me come to you. And also it brings
high engagement as topics can change from
episode to episode. And it's a fantastic
way of networking and a great way to build
up your phone book. Now, as fantastic as
interview format is, there are also some cons. So let's take a look
at some of the codons. Now, if you don't have a
charismatic personality, interview Podcasting
may not suit you. However, there are some
podcast as you can get away without having a
charismatic personality and doing an interview format. But this is an anomaly. A fantastic example of this
is American scientist. Next, Friedman. Friedman is a podcaster, is probably one of the biggest
podcast is in the world. I would say, I wouldn't
say maybe top ten, maybe top, maybe 2030 maybe. But his interview
style is so basic. Your fake. How does
this guy do it, right? But he gets a lot of
top, top, top guests. So he's riding on the
credibility of other guests. And of course, he goes to or
he went to MIT university, which is Massachusetts Institute of Technology
University in America. And that's a popular
university for tech. And being around the right environments
around them, right? People can open wonders and open doors for you
in the podcasting world. So the next Friedman has
been able to achieve Because of that. So
he's probably one of the anomalies where you don't have an infectious personality. But he's still able to
make the interview podcast work for him because especially of the guests
that he gets on the show. He can get elon Musk. He's had people like
Elon Musk on the show. So if you can get a
big person like that, That's always going to give
you a lot more credibility. Because if Elon Musk wants
your podcast review, then you certainly must
be doing something right? Now. It can be a lot
of effort to find new guests if you aren't
systematic and proactive. So you need to be good
with social media. You need to have
a system in place to find guests constantly. Otherwise, you're going
to find yourself on this hamster wheel
just trying to find us after guests
of the guests, you need to find the Systeme
to maybe bulk record, which is a good way of
doing the interview format. So you don't feel like you're
chasing guests or the type. Now into format, it's more time-consuming to
create this content, even though it's
fantastic content. Interview prep and guests prep
is needed for each episode unless you are just
a supernatural and you know so much about
this guests already. And you have the scheduling time for you and your
guests to record. Your diary has to match up with this guests when it
comes to Recording. Okay, let's look at a co
hosting podcast format. Now this podcast format
realize New having a regular who usually is on
the same wavelength as you. There's usually a
complimentary Durer when it comes through
a co-host in podcast, making a good balance, each person will bring
something unique to the table on my podcast first season as an experiment
to the sound of acquire, a set of Intune guests, I spontaneously turned one
episode into a co-host in one where I had an honest conversation
of one of my friends, this episode turned out
to be very popular. So if you're
thinking about doing different podcast segments
for your podcast, maybe once in awhile you
can co-host and episode of someone and see how that works
for you and your audience. If it gets extremely popular, then maybe you can rechange the podcast format to be
in the co-host format. But remember that warming, we are going to talk
about the cons, but remember that to the
co-host and formats, you always have to rely
on somebody else being available the same time as
you in order to record. You can't just get
out your banner. Start recording.
You have to make sure that the other
person is also available. Otherwise, how are
you going to record? It does take two to tango. So having said that, let us look at some more pros and some
cons of podcasting formats, in this case,
closed and formats. So they've co-host and formats. You have to share the workload of speaking
and producing the podcast. You can get show's done a lot quicker than having
to chase up a guest. It feels very organic and co-host can just bounce
off one another. So if you ever do or have done the Podcasting format
of code hosting, you will realize that
it's very organic and it's fine because
you just bounce, bounce off one another. It's basically like
having a phone call and a public phone call that the whole board can
listen into. Alright? But what are some of
the cons with coercing? As I may have hinted earlier on. Now, you can only discuss topics and areas that
you both agree on. Of course, it takes
to, to agree. It takes two to tango. And it's, it's more work to edit two voices and
instead of one. So not only do you have to
work on editing your voice, you have to work at editing the other person's voice as well. So you want to make
sure that both of you sound just as good. Okay? Alright, let's look at the
solar format of podcasting. Now, this style is one of
the easiest to execute. And certainly there's no
barriers to Recording, such as having to worry
about guests or co-host, or you need to do is just
hit record and speak. Yes, it's that simple. There are episodes that
I've done to produce highlights of a season where I've used
this solar formats. There is a Podcast segment on
the soluble cargo podcast. Well am I Podcasts
called pod bytes, where it's a solar format, where I can just
get up and record. I don't have to worry
about interviewing guests. I don't have to
worry about getting a whole range of codes together. All I have to do is
just get up and record. And with this format helps me to increase my
output of content. So if you're looking to do multiple segments
in your podcast, I'll definitely recommend
solo Format been one of them because you're
driving seat, you'd have to worry about, I guess, you don't
have to worry about. So let's look at some pros
and cons of solar formats. So as I may have hinted, you don't have to
worry about guests are co-hosts when Recording Content, your listeners can get to know you quickly and intimately. It saves time of editing. Anchor can work well
for solo podcasts, and anchor has now been renamed to Spotify for podcast this. And you can quickly improve
and Podcasting because it's just you and you are more
likely to launch more episodes. So if you are in
control, are podcasting. If the podcast realize
hundred per cent on you, then you can control how
many episodes you and I'll point out that can help
your downloads as well. Okay, as fantastic
as this format is, there are some cons. So let's take a
look at the cons. The cons are, this usually
only works well for chatty, charismatic personalities
as you need to come up with more content and not rely on the co-host or guests
to bounce off on. There is more
pressure to generate content as it's all down to you. And there is more
planning is needed to come up with ideas
from the episode. Let's take a look at
the podcast format. This format is like an
interview podcast on steroids. It's like one big
interview party with never-ending discussions. Certainly one of my
personal favorites. I've recently been invited to become one of the
regular members of one. However, I do prefer to
do my interview format. And in terms of
the group format, I've tried it out with various podcast segments
and it's so much FUN, but it is quite intensive
in terms of getting everybody together
on the same time and the same date
as a lot of work. But the rewards up fantastic when you have
a whole bunch of guests, a whole bunch of
co-host together, it can really cause
a lot of explosion. So let's take a look at the pros and cons of the group format. So as you may have imagined, it's very easy to generate
content ideas and it's very easy to promote to more people being
involved in the podcast. So you may notice maybe Podcasts such as
the receipt podcast, where there is maybe
more than two people in a particular podcast format. That's what I'll
probably refer to as a group 4b podcast format is about three or more
people within it. And when you have free people, and so the one-person
promoting the show, You have three
times and leverage, and that can also
work to your benefit. And three times a
leveraged could multiply and become maybe ten
times the leverage because of their multiplying
fact that it has a very powerful
podcast format, but it does require
a lot more work. As you may have
hinted, here's some of the cons of group
hosting format. The more people
involved one podcast the holiday is to
organize a Recording. A bit more work is involved in Post-Production
when it comes to editing. So you are a lot more
voices to deal with, etc. it can be harder to know
when to stop talking. That's each co-host want
to get their point across so you have to be in sync
with all of your co-host. If you're doing the
courage to format, you have to know
when one speaker than the other isn't speaking. You have to know and be
familiar with one another. Alright, let's talk about
their repost format. So this is the
easiest to do by far. Evolves is essentially
just you are repurposing originally
created for video, for example, and turning
it into a podcast. For example, someone
that does this is some ovens who owns
consultant.com. And his team will take as highly popular
Youtube content and upload it as a Podcast. This is definitely
the easiest to do. And unless you have absolutely no time
to do a podcast and unless your video content is suitable for
listening on the go, I don't recommend
you do this again. So let's look at the pros and
cons of the repost format. Now there is hardly any
effort involved at all. Simply rip the
audio from a video, maybe just polish up a bit, maybe add an intro and outro. There may be improve
the quality of the audio and then upload
it to the podcast host, which would distribute it to all the podcast platforms like Apple Podcasts,
Spotify, etcetera. There is no budget needed for the reposts formats
podcast, which is great. And there's not too difficult
to add Post-Production to this to distinguish the
audio as a podcast. So there's lots of
things you can do. Adding an intro and outro, adding maybe
different segments in between to make it sound like a podcast as if it was never recorded in video originally. Let's look at the cons
of the re-post format. Some cons can include, it doesn't feel organic. Listeners lose out on
authentic podcast experience. Audio quality is usually
poor or substandard. Content is usually
not exclusive. Which is a good
point. Okay, we're gonna take a look
at podcast genres. And let's take a look at some podcast
categories out there. You'll need to consider the
most suitable category for your podcast to attract the biggest and most
relevant audience. So let's take a look at
some podcast genres. So we have arts, business, technology,
comedy, education, government, health, kids and
family, news and politics, religion and spirituality, sports and recreation,
TV and film. And true, true crime, which is arguably one of the most popular
formats out there. So let's take a look at some
podcast dramas examples. So you have The New Yorker, which is the writer's
voice, Conan O'Brien. You have mixed a G, which
face and startup stories. You have arcs pat, which is a Podcast, jama, you have all
of your bees wax. That's Pat Flynn and assignment, which is a family jama, you have Duolingo podcast Education formats you have
HM Revenue and Customs, which is a UK
government podcast. You have to Bill
Simmons podcast, which has now been
bought by Spotify, which is a sports podcast. These examples of different
types of podcasts. So the New Yorkers news, Conan. Conan O'Brien, this comedy
mixer G's technology. Ex-pat is Business,
or if you're beeswax. Pat Flynn is family, duolingo is education, HM, Revenue and Customs
as government. And once again, the
Bill Simmons podcast is sports that these are
Podcasts, dramas for example. Then you also have
subgenres as well. Now subgenres could be, for example, health,
alternative health, so living for the of poor
check fitness and nutrition, which is a sub-genre
for perhaps food, the food for fitness
podcast, self-help. So a sub-genre is here to five, tips for happier life. Kate Snow wise and Christianity,
Dr. Charles Stanley. So it's a type of
Christianity podcast. So these are examples of what
these Podcasts look like. Just showing you a few. Now, I would like us to move
on to Podcasting to 0.0. And that is all Podcasts
roads lead to a video. Okay? Now, video podcasting big
began to go mainstream about 20:21 or maybe late 2020, but 2021 and really
start to take off. This kickstart, a brand
new wave of podcaster, and allowed YouTubers
to get a piece of the Podcasting Pi very easily. Now when I started
releasing my first podcast and video in late 2020, I'll never forget when one
of my friends and listeners, Tommy, Adrian, I'll just wait for the video to come up
because I want to watch it. I couldn't believe it. I was like the videos. Fantastic. But why didn't you want to
listen to it right now? You just listen to it
right now. But there's something about video
where some people, they just want to
watch the podcast. Think of a music artist
and the music video. Some people, they want to
watch the music video, it just helps them to visualize. It helps them to see everything that's taken
place in the studio there. And then let's,
let's take a look at ideas and concepts around
and video are podcasting. Like you are, the four
people are busy as it is. Why do people watch a video, but you wouldn't
believe it's people want to watch video and this
is why it's doing so well. Let's take a look
at a case study. Alex Cooper, world's
biggest female podcaster. And this is now a
Spotify podcast. Alright? And I want to show
you a quote from Alex Cooper. And of course, she signs
if you didn't know, a $60,000,000 deal with Spotify
in 2021 for three years. So she's still got some way to go to see out the
rest of our contract. And let's take a look at a quote that she gave regards
to video podcasting. And she says a video Podcasts
have given core her daddy, which is the name of a Podcast, an entirely new dimension and elevation that me
and my fans love. And she is right. Okay, She's definitely right. Audio is fantastic, but video just takes you to
a whole nother level. It, it allows you to build a different kind of
relationship with your viewers. Your viewers can now
for the first time see what you look like, see how you interact, see your body language. They get to see a lot more that they than
they could before. So first we're podcasting, or you could do is here. But now you can, not only here, you can see what's
happening in the industry is that more sensors are
being added to Podcasting. You can hear. Now you can see, the more senses you add
to an experience, the more immersive,
More exciting it gets. Maybe you go to a 4D cinema. No one can you watch, known, you can use see that
when you Can you hear. You can also feel
urine stands adds a new dimension to that
cinematic experience. So podcasting, when the
video was added to audio, it took things to a
whole nother level. Now, I'm not saying that
you're going to be able to smell a podcast in the
future, you never know. But I'm, what I'm saying is that adding another
dimension to your podcast, like video, tastes
it to another level, especially if you do it, right? So let's talk about two main video platforms for podcasting. So that's Spotify
for podcast is, and these are the two main
platforms for podcasting. So Spotify for podcast, this is the platform where
you can upload your podcast, which was formerly
known as anchor. And this a platform, a free platform that anyone
can use to start, create, a launch, and distribute
and monetise their podcast. Now, in order to get your
podcast video onto Spotify, you have to use Spotify
for both classes. If you don't, there's
no other way. You might be able to upload
it directly from Spotify, but I don't believe you can is only a few Spotify
for both classes. So the video is
locked in to Spotify. If you don't have the
Spotify app, you can't Go and watch the video. You have to be on Spotify. And we've Youtube is public. You can upload
videos on YouTube. It's public. You can go on Youtube,
you can search for it. It's that simple. So these are two main video
platforms are podcasting. Now I want to talk to
you about the benefits of video podcasting. Okay. Before I do want to tell you, I prefer to focus my video efforts on growing
my podcast, YouTube channel. And then Edition. Youtube is the second largest search
engine in the world. So why not? If you're looking to
grow your audience to Spotify or when some kind
of deal with Spotify them, maybe that's the right
platform for you. Otherwise, for me,
it just doesn't make sense uploading videos onto both platforms unless you have a fairly big team to help
either your podcast. Okay. Now, I want to keep talking about the benefits
of video podcasting. So this gives fans options for audio or video based on their
preferences and lifestyle, listeners can put a face
to you, as I mentioned, and opens a whole host
of new opportunities. It's much easier to promote
on social media, okay? Now, if you want to learn
more about video for YouTube, typing, create a podcast in
Youtube Studio on Youtube. And you'll be able
to learn a lot more about video for YouTube. Right? Let's continue. Let's look like Podcasting in seasons versus
sequential episodes. So there are two main
types of podcasting. That's podcasting and seasons. So that's maybe dropping a few episodes
back-to-back to back. And then you go in the break for however weeks or months or whatever, and
then you come back. And then there's podcasting
is sequential episode. So this usually involves
putting out at the very minimum, one
weekly episode. There are some people who put our episodes on a daily basis, such as Alex Lamaze, such as Kwame Christian, and a podcaster I talked to you guys about in
a previous module. But there's some
people that one just pull up podcast in seasons. So let's, let's
distinguish the two. Podcasting in seasons, right? So you can see here on the
left we have Lisa nicole Bell. She's the host of behind the brilliance of
fantastic podcast, which is done in seasons. Now, the last podcast
episodes she put out for the holiday season
was released at the end of last year. Okay. And basically, this
episode just summarized what the season did for her and highlights
from this season. Now, I haven't heard from her
for quite a few months now. However, it was fantastic
season and it was so good that you could go back and listen to the
episodes again. Okay. So you could do a season, you could do it really
well and you could go away for a few months
and come back. But if you're not into that, there may be sequential
episodes may work for you. I also podcast in seasons. So when I first started, this is the format that I started to use in
my first podcast, the set of core Podcasts. And now it's going
into it '60s and with Season five already
recorded in Africa. Now the reason why I
love seasons is that I did 19 episode in season one, and I flew out the country
almost immediately in 2020. I loved it. I particularly liked
the flexibility and experimentation, the format. It gives you an
opportunity to reinvent yourself and improve
season after season. It can be used to revitalize your content and
Content Creation gets a whole lot easier when
you aren't putting out a wave of the wave of
the wave of podcast. Now Gary Vee, Marketing
Mogul will tell you that you can create
multiple pieces of content from one big
sorts of content. The same definitely applies to Podcasting tools such as
headliner, Canva, etcetera. The sky is the limit. A season can be
any limit at all. Now, this is an example of a season podcaster behind the brilliance and the
son of a crowd Podcasts. So these are two examples
of podcasting in seasons. Now. Who is Podcasting
in seasons for? Now it's for people with busy schedules and can't commit
full-time to Podcasting. It's for newbies to
experiment with. Podcasting gives you an
excuse to take a break, is for people who want to lead their show's of
different themes. It's for people with
Content which doesn't always rely on current
affairs to stay relevant. And if you have a specific topic that you need to break
down by episodes, this is great for you. And as I told you before, Lisa and the goldsmith lease
on the call bell has gone on a long break and
I've been heard from her podcast for mumps. Mumps. But this probably
works for her because she probably has a busy schedule in the her personal life. So eventually when she has
more time, she will come back. So that's the benefits. So let's talk about more of the benefits of
podcasting is seasons You've got more time to plan, a less pressure to record. There's more
incentive to record. You get time for breaks. And there is quantity
versus quality. And episodes are usually more likely to
stand test of time. Okay? So when it comes to
incentives to record, there is a heightened
motivation. When you have more
ideas for a show. There's increased
frequency for a show, which can result in podcast fatigue and reduced
creativity due to pressure. People that put out
weekly episodes. If they aren't careful, the quality may reduce. But if you have a strong team, you have a strong plan, that won't happen necessarily. Now, the reason why time
for breaks are important is that when Recording
consistently with no seasons, it can be hard to take a break
because you have to keep the momentum going
with regular episodes, whether that's weekly episodes,
fortnightly episodes, daily episodes, similar to some full-time
Youtube is out there like green stuff and who puts our episodes
every single day, videos, every single day. Now of podcasting and seasons, there's always an opportunity
for a break where we complete the sound of
a podcast season one. I've thought the country
immediately and I was able to enjoy my
vacation that let my audience know that
I'll be back for season two later on in 2020. In terms of quality
versus quantity, you are more likely to have quality episodes and those
who record sequentially, because usually more effort and planning goes into our Podcasts. With seasons, unless you
are backed by good team and resources to help you to maintain the quality
and the quantity. Now, if regards to episode, that standard test of time is more likely that if
you are podcasting and seasons that you will create
continent doesn't relate to the current affairs than when Recording sequentially
and Podcasting. This will give you
more opportunities for people to refer
to your podcast for different things years
from now, right? Let's talk about Podcasting
in sequential episodes. A Podcasting ongoing
episodes. Alright. So these are some
examples of people who are podcasting and
sequential episodes. Steven Barlett, the diver CEO, when he first started,
he did seasons. And when he started
his video podcast, he went into a sequential
weekly episodes. And now he's blown
up and he's got hundreds of millions of
downloads around the world. You've got social proof with David chance and Dani Wiggins. They do sequential episode, so pretty much every day
there's a new episode. But what they do is
something clever, which is something I do as well, is that they have created a
variety of podcast segments, which will give them
the opportunity to create an episodes and release and episode
almost every single day. We have Kwame question
from negotiate anything. And he releases episodes or highlights of episodes
every single day. And this enables him to drop Content almost on a daily
basis, which is crazy. And these backed by
a fantastic team. So as I said before, if you have the team to power
whether this content, then you will be successful
in sequential Podcasting. Let's take a look up who is sequential podcasting
for people who are interested in Podcasting full-time wife capacity
to release episodes on a regular basis
that is usually at least once every week or two. Podcasts related to
current affairs. And those who want to
release episodes and highlights of episodes
every single day. Just as I mentioned
with Kwame Christian, if we definitely have
more time in your hands, then this is something that you want to take advantage of. There's a podcast
called John Lee Dumas. He's the guy that
started the podcast called entrepreneurs on fire. I believe he got
laid off his job. And he realized that he
will Start a Podcast and you'll uses time to try and create
opportunity for himself. And he decided that he was going to interview an entrepreneur every single day
for how many years? And I think he did
it for so many, so many years and the row. And he's got hundreds
and hundreds of podcast episodes
and as a result, he was so on the fire that the hotspots Podcasts
Network title is podcast. And of course he made a nice summer money
from the back of that. So this is an example of what podcasting in sequential episodes
you can do for you. Now, let's talk about more of the benefits of podcasting
and sequential episode. So listeners will
get regular content. Faster way to
establish yourself in the podcasting world,
the more episodes, the more likely you are
able to be picked up by the podcasting platforms
and the podcasting world. And more attractive is gonna be for advertisers and sponsors. So if advertisers and sponsors are going to get
in front of more listeners, then it's more
likely that you will get more money from that So let's continue. So in summary, create the podcast you want on the
schedule that works for you. If you are doing seasons, make sure you let
your audience know beforehand when taken breaks and to keep them engaged with off-season highlights,
Content and updates. And this is how I approach
my podcast. Okay. So I want us to focus on
Podcasts segments, alright? Now, podcast segments offer a variety to your
audience and provide your listeners with a
range of sub show's for them to listen to
on your podcast. Whether you want to
focus on one podcast, segments such as interviews, or break up the episodes
into different segments. This is a great way to
find out from the audience and what types of content
they enjoy the most. For my first podcast or
salad required podcast or traditional seasons segments are the most popular but audience. And it's what the
mostly know us for. Nevertheless, other segments
such as pod bytes, live Q&A, and reviews have still been
a hit with our audience, whilst also helping to win over more fans
for the protocols. I decided to start different Podcasts
segments because this became a solution to how I can release weekly
show's about doing back-to-back seasons
Apart from myself. Another podcast or
makes use of segments, social proof, which I showed the podcast artwork for earlier in this
section of the course. They have a combination
of PODD bytes, interviews, live
interviews, and much more. So let's take a look at
examples of podcast segments. So you have audience Q&A, you have episode season summary, you have guests, interviews, you have product
service reviews. You have lessons
from an episode, you have lessons of the day. These are some examples
of podcast segments, so you can use to add variety
to your overall podcast, whether that's in
the episode itself, whether that's across
different episodes separately. Okay. Alright, let's take a look up podcast, limp and frequency. So I bet you're thinking what is the ideal length for podcasting? Now, there is no real right
or wrong answer for this. My podcast tends to
fluctuate anywhere from five-minutes as much as maybe
two-and-a-half hours lung. Some of the best podcast
like Joe Rogan or next Friedman can go on
for 2 h plus easily. Okay, So you can definitely
see in the podcasting world, you can be very successful
doing long podcast. You can be very successful
doing short Podcasts. It just depends on so many different factors.
And also yourself. Now, a number of podcasting
hosting platforms have reported that the average limp tends to be around 30 to 45 min. Now, this is a good sweet
spot because it tends to get the listener
through regular activity, such as commute to work, cooking, cleaning,
or even a workout. So it's a good enough to get someone who is making
the transition. At the end of the
day, it's all about how long it'll take for you to communicate a certain message to your audience for
certain episode. This can take minutes or hours, but whatever length you choose, just make sure it's engaging
enough for your audience. As a result, it's
important to pay attention to the engagement
levels of your audience because that can dictate
how long you podcast should be or what content
you should focus on. Pulling out,
especially if you're, can be a bit more flexible. Now, don't feel pressure to hit a certain time marker even if
you end up hitting 10 min. Because if it becomes filler contents and may not
be engaging and worthwhile, you're better off investing that time into an orbit episode. So I bet you're thinking what is the ideal
frequency for Podcasting? What's the ideal length? Now, whether or not
you are podcasting and seasons or release and
sequential pursuits, this will apply to you. How often you release podcast
episodes should they? Should depend on
whether or not you are podcasting full-time and
how hectic schedule is. The real simple answer to this is knowing
how much time you have to dedicate
creating this content. So for instance, in
my first season are podcasting where I create
interview format podcast. I would have to work around my guest availability
because back then I didn't learn the concept of batch Recording for
season podcasting. As a result, I wasn't
able to release as often as a one-to-two,
which was weekly. Since season Freeman Podcasts, I've been batch Recording. And when you do this,
you can control how often you release them and train your audience
to look out for your show every week
on a particular day. For me, this is weakly so it
creates momentum and gets more audience excited and gives them something
to look forward to every single week. And sub punks and
some podcast is as, as a part of a
promotion campaign, they may do something
called bursting. This is, for example, releasing five episodes in five
days to push downward. So sometimes you
could look at doing certain campaigns to push the
downloads of your podcast. Okay, now, let's
talk about finding the perfect topic style and the podcast
I'm thinking about topic can be the hardest thing before starting because you want to distinguish
yourself from others. Think about what Unique Value you can bring to the
podcasting world that can bring tremendous value to a
global audience. For example I had a light bulb moment
in 2019 and started to set up podcast
in Johnny 2020. My unique multi-cultural
background of understanding the city of acquiring
the country of Ghana, Ghanaians and African
diaspora around the world. And Business and
Entrepreneurship gave me a competitive
advantage to create a niche podcast that targets a specific audience and fills a gap in the market that
hasn't been tapped into yet. As a result, it's one of the top in the world for
anyone that's looking for a podcast based around
guardians for Entrepreneurship, founders and creators and as a community to tens of
thousands of downloads. So here are some ideas of
topics you can consider, okay, so find where
your podcast fits. So a niche is so important as there's so
much noise out there. So for example,
the city of Paris, maybe could your podcast
around gardening. Maybe you can do a podcaster
on being a mother, etcetera. Do a podcast around special
events and seasons. So example, maybe you do podcast around the
season of summer or maybe around the season of
autumn, or marketing events. And a Podcast doesn't come back again until that season
comes back again. I'm not talking about season
as the format of podcasting. I'm talking about like an actual seasons of doing something. What about teaching your
audience and new skill or hobby? Maybe you can teach
your audience a new skill to
just teaching them a language or be
7. 4a. Podcast Audience: Hi everyone. Welcome back to podcast a to Z. And this module, we're going
to look up podcast Audience. Now. You come up with a brand, you come up with a show. You've structured the
content for your podcast. Now you need someone
to listen to it. So in this module, we're going to focus on
the podcast Audience. So you've got Content,
You got our brand. Now. What's missing? You
need an audience. So we're going to look in
this module how you can craft your ideal listener and
discover what you are, who and what your
ideal listener is, and how you can attract that audience to
yourself, to your show. And then we're also
going to look at if you have an
interview podcast, how can you find
the right type of guests and how can you decide when a guest is not ideal for your show so that you can stay
on brand on your podcast. Then we're going
to look at things such as interviewing a boss. How can you interview your guests to a
very good standards, but you can get a
very good answer for new guests and create fantastic
content for the audience. So all of these
things work together. All of these parts
they move together. So I hope you enjoyed this one. Podcast Audience, yet
another important module. And I'll catch you in
the next one. Take care
8. 4b. Podcast Audience : Hey everyone, welcome
to Podcast a to Z, The Complete Course
to Podcasting. And in this module,
we're going to talk about your podcast Audience. Now before we jump
straight into it, Let's have a look at
what we're going to cover in this module. So let's get into that. So we're going to take
a look at listeners, avatar, Growing your audience, turning down guests,
podcast guests, podcast groups and agencies. Podcast guest management and
interviewing like a bus. So that's get straight to it. So listener avatar, you will listen to Avatar
characterizes a specific, the type of person that will
be listening to your show, weekend, week out,
month in, month out. It forms a basis of the
type of audience or fans of your show that
you will attract. And it filters out the
ones that you weren't enjoy or gravitate to your show. You can also refer to
this as a persona, which is a popular term
used in market research. Now at the end of the day, you know the whole world won't
be listening to your show. So you need to focus on the
type of audience that will. Now why does this matter? Because you need to understand your audience in
order to understand and what is making your show
grow and how it can grow. This is why it's
important to be as consistent as possible
with your podcast. Because the moment you
start to deviate away from what your show's stands for and communicates on a regular basis, it may lose the shape and
the pill in once hat. And therefore, you can start
to lose your audience. I let my listeners
know what my podcast stands for at the start
of every episode. So straightaway, they have a reason to keep
listening or nuts. Okay. Don't feel like
you have to change because of one or two
people's opinions. Okay. Now, let's look
at some examples. For instance, we might podcast. It's all about speaking to
individuals who are creatives, entrepreneurs, or
found this from a guardian background
or interests. The type of people who wants to attract to the
Podcasts are typical, are typically people from the African diaspora
that's originating from a certain country
but living abroad or individuals worldwide
who may not be, necessarily be from Ghana, but have a strong
affiliation or desire to get involved in doing or
creating something in Ghana, or who are looking
for inspiration, contacts and the powerful
connection we've gotten in culture
one way or another. Wherever they are,
thousands of miles away from the city of okra, or even just a few miles. So having said that, my listener appetite would
look something like this. So a man called quasi, he's in his mid 20s, let's say maybe he's 25. He's an investment banker. He was thinking of
relocating to garner, wants to get some insights. He's also considering
whether to stay the UK and to start some
type of trace of adventure. But also wants to be
able to connect with the right people that can
set them on this path. He works along hours
in investment banking, and so he always has
time for podcast or their commutes back and
forth between home and work. He dreams of living in Ghana and meeting other guanine,
some of the diaspora, or meeting of
individuals from around the world passionate about Guardian excellence or making contributions that
represents Gardner. This is an example of my ideal listener avatar
for the celebrant podcast. This an example of
the kind of person I want to attract
to the Podcasts. And the reason why this
is my ideal listener avatar is that I've experienced living
between the Garlin, the UK for many years. And I've seen others who
had similar experiences, or I've seen others who have traveled between
both countries for long time and have similar
interests and similar desires. And I've inherited
networking and building important context to
help bridge gaps. My experience in business
and creativity is also paid different paths for me. And I've seen these
are typical desires. These are common themes
for lots of people. The kind of avatar that
quasars Understand. So quasi is my perfect listener. He will learn X, Y, and Z from the Podcasts. And also how to AB and C. Use your listener avatar as your true north to
keep you on course eval when you derail your podcast should not
only solve a problem and present the solution just as you've seen that
example Avatar, but also very much standard out and how you bridge the
problem to the solution. Because remember, you're
going to refer some shots, some shoulders of
other podcast you may try to compete with what
you're doing potentially. Now, let's look at
this deeper problem. What is the main pain points
your average listener is likely experiencing in
their daily lives solution. How does your podcast act as medicine to alleviate the
symptoms of that pain? Value? What is the listener left with? What takeaways can listener gets when they're world
collides from yours. And they finished listening
to an episode of your show. I want you to think about that. Okay? I want you to think about that. What can you bring to the table in your podcast that
no one else can? Now, if we continue to
analyze that example, avatar We can see that
quasi has ambitions. He has dreams, but
he also has needs because he's still
working a job that he clearly wants
to move away from. And he also has passion
because he's strongly affiliated with culture
in one way or another. How is your podcast hitting
all of these notes? The distinctiveness
of a Podcast should be able to take all
of these Podcasts. The target audience
and less than avatar would vary
from show to show. For instance, if you are a
chef who wants to make a few of the recipe podcast
than your target audience. And maybe for people who are interested in making
delicious meals or home, improving their
cooking techniques or their own restaurant. They might be fans
of Gordon Ramsay, Jamie Oliver, or hit Netflix
documentary on food. If you are real estate
agent who wants to make a podcast on buying,
selling property. Target audience, maybe
property investors, people looking to get on the
property that as soon or ready to buy another home
or investment property. There might be fans of
homes under the hammer, Selling Sunset, Donald Trump, or the Allman Brothers. Now, this is your Unique
Value Proposition and this will help you to
stand out in the marketplace. You have an ever growing
catalog of podcast. So I want you guys
to do this exercise. Have a think about the perfect
match for your podcast. Come up with a name, age, group, gender, typical hobby, likes and dislikes,
passions, dreams, ambitions, and what life is
like for them at the moment. Think about how
you podcast can be the perfect companion
to that person. How is this show meeting
their needs and what qualifies you to
own the listeners. Precious time intention. What kind of people do you
want listening to your show? What kind of people don't even
want this into your show? What does your target
audience look like? Is this podcast
business orientated, career orientated,
go reorientate it, or combination of these three, etcetera On want you to think
about this, this exercise. Once you complete this exercise, let's continue with the module. Okay, So let's talk about
Growing your audience. Now. Growing your audience
is more than just regular episodes
and regular growth. It's a build, a brand and movements a community
around your show. That's how you seriously begin to leverage
your community. I started my podcast because I wasn't happy with
the growth hours. Get an offline remote own
diaspora, networking community. I fought a quicker option was audience first and then
take it back off loan. A bit like how Amazon
started online. And now has diversified
into a number of different of offline ventures,
including Amazon Go, one of the offline
stores and Whole Foods, one of their retail
acquisitions, and so much more. Now, when you have a buzzing
community of listeners. So for example, Pat Flynn with
his team, Flynn community, you can see with
the purple arrow is highlighting the team thin community hashtag
on his YouTube channel. Your podcast can get to next level and attract
people even faster. Because you then have word of mouth during the
hard work for you. And recommendations can travel faster than online marketing can sometimes this
section overlap, split onto marketing and promoting your podcast
because I still feel it's necessary and relevant to keep in this
section of the training. Now, let's look at this. This article here shows
how often podcaster Tim Ferriss is growing a
fan base of many hands. He has a weekly newsletter
called 5b budget Fridays. If you put it in Google,
you'll find that, which is used to build, add value and to monetise this huge audience
built from Podcasting. Just look away, the
purple arrow is pointing. Understand? He's built a passionate
fan base of minutes. Just think about that, thinking about
what podcasting is doing for this man minions. His podcast is called
The Tim Ferriss Show. You will have seen it
in one of the artworks I've shown to you
during the course. And it's an interesting listen, It's interests and
listen for sure. He has different
types of guests as he used to in the earlier days. I prefer the podcast in the early days when you're interviewing
more entrepreneurs, but now he's into some
other kind of stuff. And I don't really
enjoys podcast as much, but it's still Pablo millions. So if it's for you, is for you. Okay? So let's look up the ways you can grow
an audience of podcasting. So you can create an
online meeting place, okay, So a community needs
to be somewhere to hang out. And when it comes to Podcasts, and this usually doesn't
become offline for a long while or until you
become as big as Pat Flynn, doing huge conferences and
naming them after himself. As a result, you need a virtual hangout and
a good place to start is typically, typically good, old-fashioned WhatsApp
groups, Telegram groups, or even you can use
community platform such as Facebook groups, which is a little bit noisy, but they can work. You can use Slack. This course, we're even a Podcast community When my podcast community is hosted a platform called school. You can even use that as well. Now, these can act
as good lead magnets to help individuals
discover your show. You can create an
online meeting place of costume websites as well. And you can also
use platforms like Wix or WordPress with
various plugins to help you to set this up if
for the technical know-how or you can get someone who knows how to do this to help you. This is a great place to keep the conversation going
between the audience and itself and effectively
becomes an online forum or online networking which can
only grow by each podcast. Just note that with the community comes
to community manager. So companies like Airbnb and Facebook have a number of
community managers out there. Okay. I want to talk about putting your listeners on the spotlight. One great way to also
build more tension from an audience is to read up reviews on a podcast
or to do a giveaway, or to encourage people to interact with your podcast
and fill recognize the special when their
name is mentioned on the show for one good
reason or another. Now, I want you guys
to try and do this in the way that you appreciate them for listening to your show, which brings them
excitement and helps them to spread the
word about your show whilst also getting listeners excited about the prospects of what may come their way soon. But costs up. If something, he does an excellent way in
the variety of ways, including his daily
livestream show the income stream which had been streaming
everyday since the pandemic started in 2020. Eventually he ended
up where he went live every single day on
Youtube during the lockdown. But now we have used this image before a little earlier in
this section of the course. But notice where the
arrow is pointing now. The arrows pointing at. So one of the comments, but Pat Flynn is highlighting
from his audience. He's showing appreciation, is
shown love to his audience, and he's recognizing, he's taken time out to recognize
his audience. It's showing appreciation
for the show. So he's trying to return
that appreciation on love back to that
specific audience member. Alright? Now, everyday, Pat Finn
would readouts and reply to and display
comments from his audience. And he even had a Friday funding
where he had a giveaway. And he got a lot more intimate and personal with his audience. Or they use lots of special sound effects,
etcetera, etcetera. So these are beautiful ways to build relationships
with your audience that you guys can think of. Another thing you want
to talk about is having a name for your
listeners, audience. This might be cheesy, but
this is how influencers build a crazy following when they
start to name their fans, Audience a certain title. So this is seen in various industries including
music and business. So for example, Justin
Bieber has believers. Gary vein a chunk has vein a nation in the
podcasting world, which I've mentioned
a few times before. Pat Flynn has teamed Flynn and all of this forms a
fantastic basis to build a movement from your
podcast and eventually go on to start online and
offline membership clubs, which can also help you
to monetise your audience and deliver even more value
outside of the podcast, we all want to send a message or belong to something as humans,
it's part of our nature. Now with one of my Podcasts, his son of acquire podcast, I call my listeners
global, donning citizens. Alright, Let's talk about
the backstage experience. Now, when you show
it gets really big. You can start to surprise and listeners with a
once-in-a-lifetime experience. Where, for example, they can
have the opportunity to have a meet and greet
with you and really get to know the person
behind the podcast. This is something seen more in a celebrity in the
Youtube world. But hey, why not
podcast is if we are always hiding behind the
microphone or better yet. Now one more on video
because of video podcasting. Okay. I want to talk to you guys
about turning down guests before we move on to the
next section of this module. And one final point in
this section I want to make is that if a guest that either you have recruited or has approached you to be on this podcast doesn't
sit well of your show. You can politely decline that offer and tell
them that they cannot be on your podcast
for reasons X, Y, and Z. You want to protect
the values and attributes that your
podcast stands for. And you don't want to get
sidetracked for any reason. Now, few years ago, I was approached by
another podcaster who was podcasting on
a similar topic. But I declined the guests
opportunity because I felt that they had a very
awkward sense of content, which didn't sit well
with me, my brands, and I didn't think you'd sit
wall Audience ultimately, at the time, I was looking
for guests for new season. But no matter how desperate you may fill in the situation, keep your boundaries tight and
vacuum sealed as you begin to develop your
signature podcast sound episode by episode. Now these, I'm
being approached by more and more potential
guests and bigger guests, but I'm turning down some
of them as a brand gets bigger and they have to think more strategically
about the brand. Now if you're consistent enough and the content resonates
with your audience, the was a time where you are turning down more guests
and you can imagine, in order to stay true to
your own national brands If you want, you can charge
guests that are very keen to common your show to
see how they respond to it. Believe me, I did
this this year in 2023 when a supply chain
guests approach me. But at the end of the day, if it's not right for
you, not right for you. Okay. Let's talk about podcast
guests. Alright? Now, in terms of podcast guests, having podcast guests on
your podcast is one of the most popular and
straightforward ways to do podcasting. Now think of it as
a music artists doing a feature on the song. But the Podcast version, it's my favorite
format because of the variety and the
leverage that it can bring. Salma talk to you guys
about finding guests. Now there's many
ways to do this. One way you can do this
is through referrals. So one of my podcast mentors, who is a veteran
podcast that told me, Adrian, this is what I do. Every guest I interview, I asked them to recommend at
least two suitable guests. To me. This was genius and
never even for this, essentially you're guests will bring guests who bring guess. That's the power of guests
network of friends and family. It's always worth
asking friends and family and checking to
see if they know anyone, even if they are suitable
to common the show. Start with your own network,
your existing network, iPad, a few guests who have been friends and
family and even store. They gave me some referrals. Existing network, if you have a social media account of platforms like
LinkedIn or Facebook, why not tap into those
hundreds and thousands of virtual authentic
friends that you have a reach out to the ones that are fit in the private
direct message. The more people your
message, the more chance you are finding a
suitable guests. As a rule of thumb, Facebook
and LinkedIn groups. There are a number of
social media groups with Facebook and LinkedIn, especially Facebook
where you can be a part of groups that are especially dedicated
to find the guests. For example, on Facebook, there's a group called our
guests for that podcast. I've had a few people respond to my purse whenever I posted
there. Be vigilant in these. Some Facebook groups have
restrictions around posting. See may not be able to go crazy posting when
you feel like it. Now, LinkedIn, if
you join any group, you can DM any of the group
members free of charge. That isn't unlimited opportunity of guests you can
reach, reach out to. Let's talk about
niche communities. There are a lot of niche
communities out there. You also have places like meetup.com, Reddit,
Slack channels, and even Google Groups where you can make a post
an Oxford guests. My final to guests for season one of my podcast came
from a Google group. Maybe you can give it a try. Google. Why not Google your
niche and use that as an option to find guests that
you can approach an e-mail. What's up groups. This is another great option. If you are on the
right WhatsApp group, you may just be able to fork out a guests or two
from there if you ask politely and you approach
it in the right way, okay? Now, make sure that
your message in the group stands out
so you don't get caught up in and lost in the maximum other messages
being sent in the group, especially if the
group is active. So maybe you might want
to DM that person from the group and tell them that
you met them from the group? Networking. I held a
networking event and Africa. And on the back of
it, two or three of my guests for my podcast
came from there. Okay. So you don't necessarily have
to hold an event yourself. You can go to physical
network and events and you can get guests from there. Alright? I've got a lot of guests
from physical network and Twitter and
Instagram search. So Twitter and Instagram
sexual works very well if you're searching
for keywords and hashtags. Now, depending on what kind of aggressed you
are looking for, you could approach a number
of potential guests on there. You can also use
Amazon and Youtube. Okay? So browse your
niche on Amazon, on Youtube by running
a search approach, YouTubers and offers
that appeal to you. If you can find them online, you can drop them an e-mail or even a social media message. Uses as an opportunity
to give them exposure for their
channel or book, which should give you a better chance of
getting them to agree to. On your show. Us past or current events,
festivals and conferences. Lookup speakers for
past or current events, festivals and competencies
remain niche and approach them via
email or social media. Users also as an opportunity
to make them feel special, would you recommend
you read up on them and the event
before approaching them. So you appreciate them
as a person first, and it shows that you understand
what they are all about. Podcast, I guess
matchmaker platforms. There are few podcast much
makeup platforms out there that you can use to find guests. Think of it as day in
App spot for podcasting. Now some popular ones
include matchmaker dot FM, interviewed connections, podcast guests and
pot match.com. You can simply create an
account as a podcast or a guest on both platforms are
initially attempt to match you up to a
guest or Podcasts, depending on what options you've selected in
the Setup Wizard. From my experience,
the matching function, it doesn't work really well, especially for your
podcast is quite niche. However, you are better
off finding someone manually once your
account There's all set up and ready to go. If you pay for the
premium option, this would be a lot better. And the AI functionality
on these platforms, whether we'll have
improved a lot more since I lost you use them so it's worth giving them a try. Podcast guests
that request form. You can also look at set up a podcast guests request form on the menu of your website. This is probably one of the few inbound methods you can use. You can build a custom
formula website or link it back to a survey
form like Google Forms, Survey Monkey type form, one of the hottest form
builders out there. And you can give that a try. Linkedin. You can engage with a
person that you want to come in the show multiple
times and LinkedIn, you can like their posts. You can leave comments. You can do a routine of that. Eventually you can
send them a connection requests after spending time and time engaging with
their profile and the content and activity, you can send them a
short and sweet DM asking them if they
can be on your show, but it's important
to give value and tell them how much
you value them, why they should speak? Why they should speak to your
audience on your podcast. Now more importantly, find
the way to give them value. For example, maybe they have
book release coming up. This is an easy
way to get them on your show to help them
promote their book. I did this with Kwame Christian, was number one
negotiation podcast who I have talked about in
this course earlier on. Tell your audience
every now and then, just tell you audience that
if they want to be in a show, they know someone who is a great fits that
they should get in touch with you by email,
social media, etcetera. Alright. So here's a list of Facebook
groups that you guys can use for finding a podcast. Guests. Feel free to pause this. Feel free to write this down. Take a picture,
whatever suits you. And hopefully you can get some guests from
one of these groups. And here's a list of
Podcasts agencies. There's a few podcast
agencies you can use. Feel free once again
to pause this, to take a picture, write this down whenever
may work for you. And if you're willing
to pay money for an agency to hire a
podcast guests for you, then you can most
certainly do that. Here are some paid podcast
options for finding guests. So you have podcast
matchmaking premium. So some podcast much and platforms have a
premium option which gives you more
options to be able to find more and better guests. Matchmaker.com is one. Find radio guests.com is one. Matchmakers or FMN is one. That's $99 a year. You can pay for Course to
help you find podcast guests. Find radio guests.com
is another one. And as I've shown
you earlier on, you can hire a
podcast guest agency. Now, there are agencies
like podcast guests.com that can take away
the time and effort to find a podcast guests. Now, services would range
from finding the guests, but they also do
have other services. Some of these agencies, such as a full service agency, where they take care of
everything from start to finish in terms of managing
and taking care of a podcast. Now, I'm going to talk about
podcast guest management. Now, once you've found that all important guests or guests, there's a lot of work that
still needs to be done before you hit that
big fat record button. So I want to talk about that
in this next few minutes. So when it comes to getting
a guest and managing them, what you wanna do is you want
to arrange a short intro Core or an in-person meet
up if they want one. So give them your
Calendly link or an email or send a message
over to them and list of times and dates or you can
do for the coming weeks or the coming days or
coming months depending on what the schedule is like and what your
schedule's like. Then once a day is locked and you can eventually
jumping out, zoom core, foam core,
or in-person meetings. Okay. Send them an invitation. So once a date for the
Podcasts confirmed, send them a calendar
invitation and an e-mail confirmation of a
sequence of e-mail reminder. So they don't forget, I like to use Google
Calendar for this. Alternatively, let them
book the interview via Canada so they can
receive automatic reminders. Sends booking confirmation. Why you wanna do is send them the booking confirmation,
the show of review, the guests form that
you will need to collect some information
about the guest, which will help you to carry out research for the
interview and prepare. This will also dictate the potential outline
of the Podcasts. Not depending on what
kind of show you have. Your guest form will be
completely unique to your show. When research and you must
consider the following. What is interesting
about this person? That the audience needs
to know about them? What key achievements and
practices exist in their lives. What are they mainly known for? Have they done podcast
interviews before? Do they have any published
creative or business works online or offline that
you can maybe you can help to talk about, will help to spotlight on them, will help to promote them. Do they have social media
links and the LinkedIn page? These are things that
you need to think about. Alright? Okay, so I want to talk about some housekeeping points that
you'd want to mark down, especially if you're doing
remote podcast show's, okay. So what you want to do is you want to take care
of pets in kids, especially remote Recording,
close windows and doors, phones and silent off
on airplane mode, switch off notification
alerts and devices such as e-mail notifications on
computer or PC or Mac, shut down any internet tabs are programs that will eat
up Internet and power. Get you stop looking ready a nice for the interview
from head to toe, including having
water by your sides. Have interview notes ready, and get ready to have initial conversation with your
guest and begin to record. But also, what you want to do is to carry out
plenty of research. You want to carry out
plenty of research. You want to have an
arsenal of questions ready to ask the guest to make
the most out at the time. You want to be able
to obtain a short bio of your guest or longer
of a photograph. Get to, if it's a physical
studio or virtual student, get there ten, 15 min before
or 20 min, even 30 min. So you can be at ease. So you can have pre show
chats before Recording. Turn off all equipment that
will make noise or interfere, such as cameras,
microphones whenever. You also want to check
equipment settings. Sure. Your levels are correct. Your cables are plugged
in and so forth. Maybe you want to have
a routine checklist of Recording before and after. You want to put the camera, record that on standby
for Recording if needed. It's best to have someone
to help you to record if possible so that you don't forget to record
sometimes like I have. Okay. You want to turn off domestic
appliances that make noise. You want to make sure
that everything is conducive for you to
record in the right way. Alright? So I will talk to you about
interviewing like a boss. Now, interviewing is a skill
that takes time to perfect. The more interviews you do, the better you get. Okay, Now, if your podcast
is an interview format, there are a number of
hacks you can use to nail your interviews every time. Here's some key pointers
I want to talk about. So let's look at
interviewing like a bus. Now. You want to let the audience know why
your guesses on the show. So position your
guests on the show. So for instance, they could be an expert in the area of why you thought they could add
value to listeners or perhaps they could share
like on a current affair. So tell them why they
have earns a spot on your show that you
worked so hard on. Let the whole world know why
that there on the shirt, have an interview outline
and vision for the show. So before the show, because they had made sure that you've agreed a rough outline for
what the 5a typically, you would expect
the interview to deviate from an
outline naturally, but at least you have
a solid structure in place the base of
conversations around. For the introduction
they would normally consists of your show's
intro, guests bio, and some guests icebreakers
for the show's conclusion, it will normally consist of
wrapping up the show and the few quarter actions for the listeners to follow up with. Practice your approach to
each show before going live, Hoover guests to give yourself
that confidence boost. Of course, he'd probably
don't want to do this right in front
of you guessed, but you probably wanna
do this with yourself, maybe on the day of recording. Now, you also want to explore
your guests hot buttons. Now, make sure you do
homework well on your guests. You want to make sure
that you discover what topics and areas they are most interested
in talking about, as long as they would add value to your listeners and as long as it's relevant for that
episode of your podcast, and this will always make
for some great content. Become a world-class listener. Listen attentively to what
you're guests to say. This is more important about
worrying about the list of questions that you have to get through or what you
want to say next, or that all the time that
you've been recording, just make sure
that you've bought enough studio time
for the guest. Refraining to listen carefully, can cost you important cues for segueing the
interviews and others section overtaken interview to a new direction are more important follow-up
questions, okay? Just focus a moment and let the interview
take its course. Alright? Have a good bank of
questions ready to explore. Have a good number of
questions at the ready to explore the guests
at any given time. Sometimes it only takes one or two golden
questions to get into view going once wrong
question can lead to another, and it would just
create a feedback loop, a fantastic content. And before you know
what you have, all that important meat
of the interview, which is crucial to keep guests engaged into the
podcast to the end. Now, podcast interviews should be more than job interviews. They should be able to leave the listeners with
an insightful, thought-provoking and dive
deeper and keep to time. Okay. Similar to ask him for
follow-up questions, to guess. For opportunities to
probe your guests fervor, and go deeper with the
topic of conversation. This can tend to bring up the best of the
guests and bring out some fantastic bits
of the content that not even the guests expected will be shared and the podcast. You also want to review
your performance, so listen back and analyze
all your interviews and see what you could have
done to do better. For instance, did you need to speak slower on that episode? That you need to speed up the agenda of the show a
bit more so that you could cover more topics within
that specific episodes. Think about these
things are right. For instance, with time, you will master an Art and Craft of an interview
masterclass. It's you against you, you are the benchmark 1,000
plus interviews later, you can even be scratch and
Joe Rogan is level who has gone past the files
and plus interview Mark, don't beat yourself. If you didn't get to cover
everything on the outline, know that you didn't get to ask every single question and
you're on your wishlist. Just make it a
good interview and make sure you cover
the key points. Be humanistic. Always margin interview. Keep eye contact where possible with the guests and don't
overdo the editing. That doesn't seem
natural when it comes to Post-Production and have great body language that
mirrors the podcast guests. And finally, pick
the right guests. Your guests should be
a good combination of inspiring, teaching
and entertaining. So having said that, I want to wrap up
this module with some exercises that
you guys can do. Okay? So when you guys have picked three top podcast that used to interview format,
that is jargon. For example, maybe
semen Barlett, this diverse year, etc. and study how the interview, what tones, what new answers, what body languages did it have? How do they respond to
the guest studying? Listen to free non
podcast interviews of anybody with
popular journalists. Maybe Piers Morgan, maybe I, Tucker Carlson,
somebody like that. And study how they
interview and see what good bits you can
take an ads to your style. And finally, I want you
to write five things even noticed from all six of these, and how you can use them in your own show to
improve yourself. So that brings podcast
Audience to a close. I hope you enjoy this module, an oxy in the next one. Thank you.
9. 5a. Podcast Production - Intro : Hey everyone, welcome
to Podcast A12Z, The Complete Course
of podcasting. And in this module, we're going to look up
podcast Production. Now, having the right equipment
and the wrong equipment, having the right software and the wrong software could be the difference between a
great sign up podcast, a fantastic standing Podcasts, and a terrible sunny Podcasts, and an awful Sunday podcast. Having the right equipment, the right software, and
using the right techniques, etcetera, can be the difference between a good podcast
and the bad podcast. That's all you Production or whether that's
video production. So in this module, we're going to look at how you can produce your podcast to a good standards and have
listeners engaged on your show. So this is a, definitely an important one
because you've got the brand, you've got the content,
you've got the audience. Now you need someone to
actually listen to actual shop. So this is important. This is where the
audit is about to put the show into the is all
about to watch your show. This is the moment of truth. So podcast Production, you've
done well, done a good job. You've gone through the course, you come through
all of these steps. Podcast Production is
such an important step because that is the
big difference maker. Okay? You've got the audience
hooked in with your, with your artwork, if your logo, your content, your brand, your, you know what they want. Now it's time to deliver. So podcast Production
is an important module. Make sure you guys pay
attention and this one, and I'll see you in
the next module. Take care
10. 5b. Podcast Production - Part 1: Hey, welcome to Podcast a to Z, The Complete Course
to Podcasting. And in this module,
we're going to take a look at podcast Production. Alright? Now, producing the podcast, after working on a content can feel a bit
overwhelming at times, but it's the crucial part of the process of
creating a podcast. We're going to dive
a bit deep into the processes
involved behind this. In this training, you
are going to learn more about the different Recording
options as well as tips and tricks to get the best
quality Recording to all the equality and sound of your show is a crucial
part of your podcast. If the quality isn't
up to scratch, to the tolerance of
people listening to your show will be quite low. And it will be up to the
content to be very, very good. The audio and sound quality of your show is a crucial
part of your podcast. Alright? It's a very, very important
part of your podcast. And that's why it's
important to choose the right gear and to choose the right equipment
for your podcast. Now, the equipment
you can use will vary and we will cover all
of this in this module. Let's take a look at
what we're going to cover in this module. We're going to take a
look at the right gear to and the podcast equipment. I use the right
software to pick. And then we're going to look
at setting up the software. And then we're
gonna look at tips for recording an interview. Just let you know setting up the software will be
in a separate video. So look out for
that in the course and you're gonna get the tips for Recording
and interview as well. Okay, let's get
straight into it. So the right gear to choose an a Podcast equipment IOU's.
Now this will vary. Wherever you are
recording at home, professional studio,
or you're on the move, you're
traveling, etcetera. But in addition,
you can also vary based on how many
people Recording, whether it's trust yourself, you and your co-host
or your guest in-person or remote or
group Recording setup. So let's look at some
examples of various setups. If you are single podcast
or with no budget. And basically he
brought no money to buy equipment them
for solo Podcasting, there are a few options
you can look up. If you don't have any money
at all to purchase equipment, you can start with
what you have. Okay. So everybody has a
phone, a tablet, or computer, or maybe all
three, or maybe some of them. Now you can download
the Spotify for podcast is app on
your smartphone, or you can go on the
Internet and use Spotify for podcast is
platform and just start. You can just use
microphone and your PC, laptop, tablet, or smartphone. If you have headphones
even better, you can monitor your
sound to an extent. But of course, student monitoring
headphones are better. And by student
wanted your heparins are closed and headphones where the sound will not
be able to escape from your headphones and feedback
into your microphone. But you can start
off with this for now as you've no budget. Just simply whether
to podcast is that spotify.com to
create an account. Spotify for podcast was
formerly known as anchor. And they provide all of the tools you need
to create, launch, monetise, and distribute
your podcast free of charge. So let's go into the
one-to-two person, starts to set up budget for a one-to-two person
starters setup for budget. This is what you guys can use. Now, if you have some
money to spend a recommend purchasing a suitable budget
mic which plugs in via USB. C, don't have to invest in a digital recorder or
an audio interface. The microphone's I recommend
are the Samsung cue to you, dynamic microphone and the Rode NT USB
condenser microphone. The roads can be picked up for under hundred 50
pounds or under $200. The Samsung cue to you
is a more entry-level and can be picked up for
under 80 pounds or $100. Okay? Now, there are two types of
microphones you can use. They are built differently
and so function differently. Alright? Dynamic microphones
are better for live recordings that need to handle higher sound pressure. These are typically
used when recording live instruments
or when Recording further away from the source. These are better when
the room is more imperfect and the sound
isn't treated as well. An example of this is the
short end V7 microphone. Okay? Now, condenser microphones are more suited for
intimate recordings. Hence, I prefer these type
of microphones as they enjoy having intimate
conversations. And they enjoy having the microns right
close to their mouse. The downside is
that they are quite sensitive and pick up
background noises a lot easier. So I recommend if
the room you're recording isn't
sound treated well, you got to make sure
sanctuary to Bob before you start to use
condenser microphones. And the example of a
condenser microphone is the road and T and
the short SM7B. The downside also condenser
microphones is that they are typically more delicate and
need to be handled with care. Now the two types of
microphones, okay? These are the
dynamic microphones. Condenser microphones, one
is very sensitive to noise, and 4b one isn't as
sensitive to noise. So that's how you
can distinguish the difference between
one and the other. Usually the other differences that we've condenser
microphones, they usually need
something called phantom power to be able to get
the microphone to work. However, we've
dynamic microphones. They do not need
phantom power to work. And for example, that's why some of these microphones
that you see that podcast is used as simple
as plugging in a USB, connected it to the
microphone because there's a built-in preamp built
into the microphone itself. Alright. Now, I want to talk
about polar patterns, okay, now when choose
the microphone. Nice thing about
the polar pattern. The microphone, this the shape, the mic captures the sounds. So some polar patterns and
include cardioid and shotgun. Now these two are ideal if you're the
only person Recording, hence capture in one direction. Now, circular microphone to
capture a free 60 sounds. And these ones are more useful
for live recordings when two people are sitting on
either side of the microphone. If you are logging
on or in the move, I recommend a lapel microphone
or a wireless microphone, which are very popular
with YouTubers. And I've definitely recommend
the Samsung cue to you. These are some of my favorite
microphones that are light so much that I bought two
of them straight away. And I was able to use this for interviewing the guest as well, even about having
an audio interface or a digital recorder. Usually you can't connect to
USB mics to one computer. But with this
special tutorial on the screen, you absolutely can. Alright, now, if you head
over to the video on the Youtube URL that
I've gotten the screen, there are clear
tutorials that you can follow to get this or setup. Now, this will set you
back around $80 each to get the Samsung Q2,
you headphones, alright? So 80 pounds or under $100 to get the
Samsung Q2 headphones. The story of Samson key to
your microphone, Sorry. It's fantastic. Usb setup can also make
it a great travel setup. A simple use your microphone
plugged into your computer can be a great choice for solar Recording
on your computer. Recording of a co-host online and recording
podcast interviews can be great for
USB microphones. Now the sampson cue
to you is affordable, It's versatile and as option
of recording via USB or XLR, or XLR, sorry, which is great for different
Recording scenarios. It's dynamic range makes
it ideal for podcasting. As the isolates the background noise and tends to focus on immediate area is
great value for money and you can't go wrong
with Samsung cue to you, you have begin a Podcast
is using this as well as advanced podcast is using the Samsung cue to you.
Let me tell you the story. So I wasn't accra, the capital of Ghana, and I was getting
ready to record my first guess for my podcast. However, I couldn't find some of the components or the audio
interface to make it work. My recording was due to take place in a few hours and I was running out of time and
I had to come up with a solution to record my guest. I searched the Internet
and found the way to record the two microphones
and one computer. It is certainly most possible to connect to USB mics to be
picked up a separate channels. As by default, on
your Mac or your PC, would pick this up
as one channel, especially if it's
the same microphone. As a result, you
will have to set this up as an aggregate device. Alright? Now, if you want to
connect something called XLR cables,
your microphones, this is even better for
the sound quality and helps to produce a
cleaner sound because of something called
phantom power that is directly able to deliver
power to the microphones. If you want to do this, then I would recommend
you purchasing an audio interface to
go along with this. Now, I've purchased for the
following on the screen, which I recommend
you go for evil one. My personal favorite
is the evil eight. Now it's compact, is more
portable and is versatile. It can also take up
to four microphones, which can future
proof you for doing recordings of multiple guests
are co-host in the future. Alternatively, you can
go for focus rights. They have a great
reputation in the industry, and this particular one
has fantastic reviews. The price a little bit
more than the evil. However, if you want to
connect more than the mic, then the price difference
is quite significant. If you want to collect
some more than one mic, the price difference is
quite large. Alright? So just be careful with
the focus, garlic. However, it's
fantastic products. It's claimed to be produced by a lot of artists who have made
hit records in the world. So this is a famous piece of equipment, the focus Scarlet. If you decide to
go for that one. If you have the money to
go to the focus skylights Scarlet, sorry, Go for it. If you don't have the
money than the EVA is a good choice and it's
more compact as well. Alright, in addition
to audio interfaces, I'll recommend that you
get some good studio and monitoring headphones that
is closed and headphones, as you can see on the screen. These help to stop sound escaping from your
headphones and going back into your microphone. So make sure you get
yourself a pair of these. When you're recording, you can hear yourself, you
can hear your guests. You probably going
to pick up two or more of these for
your guests as well. And you need to
hear yourself here, your guest and you
are your producer, you engineer will
be able to adjust the sound level accordingly
when Recording. Now, if you can't afford
these new budget, just find some overhead
headwinds have good reviews and Amazon or that have the
Amazon Choice, bad Janet. Headphones are really important
to monitor your sound as you record or
edit your podcast. Alright? Okay, so let's talk about a one to four-person
professional travel setup or normal professional setup. If you have access
to more funds, you have the ability to invest more expensive
microphones. I would definitely
recommend you go for either the shore SM7B, which is a high-end
microphone condenser mic, or the mid-level shore M
V7 dynamic microphone. If according conditions
are imperfect, the SM7B will set you back
under 400 pounds or less, while the short M V7 microphone
was set you back under 180 pounds on most of
the marketplaces today. If you have a decent
sound treated room, I would recommend
the short SM7B. The mice that the short SM7B is, is the mics that all of
the top podcast is use. If you don't get the short SM7B than
get the short end V7, which is also a very
popular microphone. Now, if you don't want to
use a laptop or you just prefer to record without
losing a laptop, I would recommend
picking up a road cost of pro digital recorder. This has all of the
tools you need to record high-quality Podcasts
complete with a soundboard, SD card slot to easily slot
in your car they remove it. Also has a giant record button and form microphone connectors. You can even take
live phone calls and connect it to your phone, to the device that play
audio and much more. This will set you back on
the 500 pounds. If you want. The latest road cost approach,
which is road costs, the pro to this was set you back almost a whopping 700 pounds. Now, if you are on the
move than the Zoom H6, H5 would be a better fit. It is much smaller and compact. This was set you back around
300 pounds for the Zoom H6, 50 pounds with the Zoom H5. Now, digital audio recorders
like the Zoom H6 are good Recording
option if you don't want to be tied up to
a laptop in the mixer, when you start to surpass, to surpass two to three
guests Recording my laptop, mixer, audio bias can
start to get messy. Now the Zoom H6 is
portable and it records all your audio
directly to an SD card, EVA as WAV or WAV
file or an MP3. We will go into a
bit more detail into MP3 files and wife
files a bit later, you record, you can record up
to six guests at each time, each of their own
Recording channel. Now, you would want to keep your equipment as
simple at the start. This is my advice. When you start to
get more experience and your budget increases to or if you're growing out
of your existing equipment, that's when you
increase your budget.
11. 5c. Podcast Production - Part 2: Okay. I want to talk to you
about accessories, but in this case, travel
or portable microphones. If you need to do that, ad hoc podcasts and
you're on the move. A good example of this is
the road smart left plus, which is a popular choice. This can plug into the
AUX track of your phone. If it has one, this will set you back just under $50 or pounds. So it's not a cheap investment as far as many microphones go, but it does make a big
difference in sounds. If you do a lot of
recordings with guests, this is a great, portable
and versatile choice. To accompany the portable mic, you will need an app such
as the phonic recorder, the bonus pack studio, all the Hokusai multi-track
audio recorder, which are all paid apps that you can use for
the best results. However, are free app from the app store or a native
app should do the trick. Alternatively, if you
have a bigger budgets, a very popular alternative
for travel Mike's is the road wireless
go to dual-channel. Why this microphone? This will set you
back just under $300. It's fantastic. It attaches easily onto you and your guests
piece of clothing. And then you can connect it
to your phone or your laptop, and then you are good to go. These can also be
used for vlogging, streaming and other
purposes too. Alright, okay, so let's talk about the
right software to pick. Okay, so here's a round up of some of the best recording
software packages out there. In my opinion, that let you
record an edit your episodes. You will find plenty of tutorials on YouTube for
editing and recording. And each of these software
options to prices can range from free to
hundreds of pounds. Some can also come with a monthly subscription options
such as Adobe Audition. If you know what you're doing, you can get a good job done
of any of these platforms. So here are some
popular options for both free and paid options. So we have audacity. Now this has been around
for decades and I've seen evolution take place
right before my eyes. I use this in university all the way back in
the early 2000s. And I'm still amazed that this classic bit of
software is stellar out. However, what's interesting is that Audacity hasn't really deviated from the look and feel of the audio
recording software. The design is pretty
much the same. It's certainly a
handy option when you want to knock out a quick edits. And it has everything you need
to edit a podcast episode. It may not be too user-friendly and it definitely needs some patients
to get used to. But you will not find plenty, but you'll definitely
find plenty of how-to guides and tutorials on
YouTube on using this, which I'm sure we'll
get you up to speed. Definitely still one
of the popular options out there for free. However, this should
only be used to record. And I wouldn't say this
is the best for editing, mixing, mastering, mastering,
and exporting your podcast. The next option is a GarageBand
that I want to talk to you guys about that's
available only on Mac OS. So that's earn your
MacBooks and Mac computers. That's Apple Mac computers. And if you own a iPhone, you can also get
GarageBand on the iPad. You can also get
GarageBand on there. Undoubtedly is one of
the easiest to use audio recording and editing
software out there. Certainly the audio equivalent, iMovie, but there'll
be the seed. This simple looking piece
of software can pack a decent punch if you don't
know what you are doing. And if you know
what you're doing, you can definitely get the
most out of this software. Now this was my go-to software for my first
season, my podcasts. And it packs powerful
features for post editing if you
know how to use them. If you have a PC or laptop, this isn't for you because
it won't be available. And unlike the more pro
version of Garage bands logic, which is a paid cross-platform
audio recording editing. The music production software, Garage Band isn't available
on PCs and laptops. Once again, there are plenty of tutorials on using GarageBand, the YouTube, so please
take advantage of them. Let's look at the next one here. Adobe Audition. Now, Adobe Audition is a
cross-platform online software. Of course, it's
available on Adobe, but you purchase the
subscription online and then you download it to be used
offline on your computer. Hence why it is available for Mac and PC because it's a
cross-platform software. Now, if you have
an Adobe Creative Cloud software
solution subscription, like me, war, at
least I used to have, you will likely have access to this excellent
piece of software. This is the industry
standard software used for editing and
recording sounds, and not necessarily just music. I've used this in university at music school in
the early 2000s, and I've used this
in recent years and the recent mumps, and I've seen So many sophisticated features in this added over the years. It's definitely up there for recording, mixing and mastering. Prices vary depending on a monthly or annual
subscription. It's a great software. Let's move on. Now. Let's talk about a
lean-to podcast makeup. So this is available for
both Mac and PC once again, because this is
based off the cloud, this is an actual
piece of software that works actually online. Lead to is a good place to
start for rookies trying to get on the podcast
ladder and make podcasts. Now for anyone started
in podcasting, It can be a tedious process, trying to understand
all the moving parts that go into making
of a podcast show. The intro and outro, editing, mixing, mastering, sound
limiting, et cetera. The pros of elites who podcasts
maker is that it's very, very easy to use their works online and it provides all
the tools you need to record. The probably the
easiest software to use out there for podcasters. It has everything you
need to record, to edit, and to export our podcasts, including transcriptions and
remote recording guests. It even has its own
distribution system built-in so you can push
out your podcasts to the distribution platforms. You don't need to worry
about signing up to a podcast host like bus sprouts or like
Spotify for both classes, you can do everything
straight from a Li2 also has automatic
audio engineering, so you don't have
to worry too much about knowing how to mix them, masi your podcasts, or outsource your audio to our podcasts
engineer to edit. Now the cons of
this is that all of us convenience comes at a price. The cost starts from
32 pounds per month, or 320 pounds for the year. If you pay annually, which will give you
two months free. If you calculate the mass, you can head over
to WW dot or lead to dot-com to get hold
of this software, or just search a meteor and Google and I will
definitely come up. Alright, let's have a look at
remote recording podcasts. Now, remote podcast interviews
become the new normal, especially since 2020 during the pandemic allowed you to
interview guests worldwide. Instead of being
limited to guest, you can get in-person. The world really is your
oyster with remote podcasting. Now the main three things you need to know in
terms of software, our squad cost, riverside
or FM and Zoom. So we're going to
take a closer look at each and every one of these. So let's take a look
at squad cost again. Now, squad cost of lets you record studio quality interviews or anyone
in the world, leaving you of high
definition recordings available on MP3 WAV format. Once you've done the recording, you can even do a rough mix
of both separate tracks. I've been recorded
on the platform and export straight away into one export is trick in case you want to listen
back immediately, work sports immediately without any
post-production editing. Now the pros of Squad
costs that FM is that the audio quality is
arguably the best out of the free softwares
I'm talking about today that even have Dolby voice
master audio feature, which really allows you to
get crystal clear quality. You also have Dolby
technology integration for any recording,
which is amazing. The user interface is
really clear and crisp to the cons are
that squat cost or FM has become
really expensive in recent years and it
starts from $20 a month. Whereas riverside or FM and Zoom are more
competitively price. Also, if you want video is
starts from $40 a month, which is fairly pricey. Alright. Let's look at the next one
which I want to talk about, which is riverside or FM. Now riverside or
FMN is currently my favorite remote recording
tool back in 2,020.20, 21, it was certainly
pod squad cost or FM. But I must say these guys have covered a lot of
ground in recent years, and I'll now arguably the
hottest leaders in this space. So the likes of Netflix, Marvel, and even Gary V's vein
and media as clients. What is fantastic
is that they have so many more features
than squat costs FM and portray is trying to do a lot more video podcasts
these days and videos, social media content creation. They are definitely
moving with the times. And there's a lot
of tools available to easily get clips of your video podcast
and dump on to the likes of TikTok and
Instagram very easily. Pricing is also
super competitive and the start from
earning $15 a month for which also includes a
video for k recording or even livestream to social
media and transcriptions. This is my pick out the free. You can head over to Riverside
or FMN to learn more. They also have a
fantastic YouTube channel where you can dive deeper
with free content. And that's of course, cover the more obvious of
the free, which is Zoom. You can use zoom.us, which is a video
conferencing tool as everybody would know, which exploded in usage
during the pandemic. It's free up to 40
min Lab for a podcast and has the ability to export
to two separate tracks. However, be aware that the audio quality is compressed
as opposed to squat cost, dot fm and riverside or FM. So be prepared for low
quality recording unless you know how to play around
with the tools on Zoom. And unless you
upgrade to premium, I believe if you're
tight on the budget, this is a good option to use
just to get off the mark. Skype is another
alternative as well, which has core recording now, which you didn't
have in the past. But it usually does surpass zoom in terms
of video quality. But audio quality is about
the same or worse than Zoom. Alright, so let's talk about it. Setting up the software. So in terms of setting
up the software, let's talk about some tips. So we're going to go
through a demo video, which will be in
a separate video. So I hope you guys pay
attention to that. And for now, we're going to move on to the tips
for recording. Okay, so here's a few
tips for recording. You need to be one to 21 to 3 " from the
mic podcast cell. Does it need to be fancy or cost thousands of pounds or dollars? Or you can be free to four fingers from the mic
as an easy rule of thumb, free to four fingers
from the mic. Or maybe a farm
away from the mic. Experiment of this
and try and see where you can find the sweet
spot of the sound. Having your microphone at a 45-degree angle can
also be a good tip, but be careful in making
contact with the mic as the slightest nudge can be
picked up in recordings. And they will make up for a
nightmare during editing. Involved in audio
post production, get the best you can afford. You might be surprised
at how many of these audio problems go
away if you invest in a good quality
microphone and learn a few things about
recording audio with it. You don't have to spend
hundreds of thousands of pounds or dollars on
expensive microphone. A good mid-range
price microphone can make all the difference. If you don't have the best
recording environments, go for good-quality
dynamic microphone, which can isolate
background noise. Think about which microphone
you want to invest in. You also want to invest in closed and headphones
while recording. You also want to learn
proper Mike techniques and why it all matters. The goal is to make sure
listeners don't get frustrated by bad sound quality
and turn off the episode, no one wins if that happens, you should also ask a guess. If recording an interview
about the type of environment there'll be
recording in anything. Recording in a noisy
room with a lot of empty reflective wars and services would be
harder to listen to. A recording made in
a quiet room with lots of soft sound
absorbing materials. Finally, you should also ask them to record
an audio file on their computer while
they talk with you over Zoom or some other
chats software. This is known in the industry as recording a double ender. If possible. If possible, when
doing the interviews, get your guests to record
locally, if possible, when recording guests
over the Internet, there are many different options for achieving this
automatically. For example, squad
cars and Zen casa. They can record locally both of your computers and
your guests computers, but you have to make sure that both recordings
and both sides are fully uploaded to the
platform before you end the meeting
past or cons of it. So you need to make sure
that where possible, collect local recordings
because local holdings equal to higher-quality and they are free from internet interference. Now riverside or FM has a feature where even
if the Internet drops, that the quality of the recording will
still be maintained. So lookout for softwares like this that has
these features. Now putting it all together for editing and for
post-production. Okay? I'm mixing and mastering. Once you have all of the audio files you need for the episode, drop them into your favorite
editing software and line up the different tracks so
that the conversation flows roughly the same
as it did in real-time. Once you're all their tracks
are in place and lined up, you can improve the quality of the audio by using
software plugin. So fx to do things like removing or reducing
background noise and applying compression and limiting to make sure that everything is
loud but not too loud. This step of the process is
called mixing and mastering. If you'd like to learn more
about mixing the master and there are lots of great
tutorials available online. So I'd recommend searching
Google or YouTube for tutorials for whichever editing software you're using. With just a little bit of
time, effort, and attention. You can learn how to produce
a podcast episode of high-quality audio that you can be proud of for years to come. You also want to look at
monitoring recording levels. You want to adjust the gain of your digital recorder or
your digital mixer so that the level of your
voice peaks around maybe -12, maybe minus ten. The key is to avoid clipping, which is when you start to see your microphone go
from green to red, meaning the sound is distorted. And this indicates that
you need to reduce the gain levels of your microphone them all to
prevent this from happening. So you probably don't
want to go above amber. If you go into red, it's
definitely a red flag. At the same time, don't
make your levels too low that you have to spend a lot
of time in post-production, boost in the gain, and
editing and post-production. Next, you must monitor your
podcasts in real time. This may sound a little obvious, but a surprising amount of people don't take
advantage of this. If you, if your current
recording setup doesn't have a
monitoring system, then you can get around
this by recording a short snippet and
talk as loud as you think as people can speak
during the recording. Then play back your
test recording and make appropriate
adjustments to you. Again, you might placement on all the other factors
we mentioned in this post. And while we suggest using high-quality clothes
back headphones, any pair of headphones
or earbuds is better than not monitoring
recording at all. Okay. So let's talk about steps
for recording. Okay? So it all comes to free things when it comes
to steps for recording. Alright. So as simple as this, check, test, record, check that
everything is working fine. Check that the sun levels okay. Check that you can hear your guests, you
can hear yourself. Check that everything
is running smoothly. Test Do a test run. Makes sure everything
that you've checked comes out
well in a test. Once you've checked everything, once everything is flowing
well, then you will, then you'll finally set
to start recording. Alright? And I want to talk
about sound treatments. I want to talk about
sound treatment and what that room is. Now, the goal of sound treatment is to create a dead room. A bedroom is a room that has much sound absorbing
material as possible. This is the reason
why you see a lot of studios with foam inside
it are people doing things like recording
onto their do vase or even in their wardrobes
if they can fit in it. This is all to get
the perfect sound of a minimal post-production. This helps to prevent reverbs, echoes, and reflections
of unwanted sounds. So here are the steps
you should take. Step one, remove
external sounds. So turn off air conditioners, put pets and other rooms, turn off noisy heaters, clothes. When those put your phones
and devices and silence, tell us anything of noise, your neighbors to keep the
noise down if possible. When recording. Step to replace hard surfaces with sound dumplings surfaces. Such items like carpets
do vase blankets, etc. curtains can help
to absorb sound. Sound travels on lots
of different ways. Having a carpet on the
floor and where possible, having some sound damping
and the ceiling as well helps to treat
the whole room. Furniture in the room also
helps to dampen the sound. So this is why when
you first move into a house or apartment
with no furniture, there's more of an echo or reverb onto all the
furniture arrives. Some things you can
purchase include an acoustic panel and
some sound phone. You can purchase them
Reflection filters that create a mini studio setup
around your microphone, or shall I see in many filter or a mini barrier
around your microphone? All right. Now, if you're
shooting on the go, get our POP shelf for your
microphone better yet. A dead cat, which is a kind
of microphone pop shield, which resembles a cat but
is a fuzzy type of pop showed which helps
especially when you're outside and you're Wendy. The best way to describe a dead cat microphone pop shield is basically those things that you use around your house to get rid of spider webs
and things like that. Okay, so we've come now to the end of
Podcasts production. This is an exercise that I would like you guys to take a test and play around with
a recording setup and choose a software
to go along with it. Look at your environment
and see what items can be removed and added to
enhance your environment. Thank you for taking this module and I've
seen the next one. This is the end of
Podcasts production. Thank you.
12. 6a. Podcast Post-Production (Alitu Dashboard): So once you're signed
up to a liter, this is exactly what the
dashboard will look like. So the first thing you see
is the episode section. This is where you'll see all
the episodes and the status. From here, you can also
choose the playback, edit, or publish your episode. Alright, so we, for example, we have a demo episode is
already built-in Alitu. You will see how long ago
that episode is updated, what status is in
the name of episode, the description of the episode, and then the option to edit
or delete the episode. Alright? If you go through
these different tabs, you would see what episodes
are in what status. So you can see because
this emphasis and draft you'd only see
in the draft section. Alright? If the episode was published, you will see it saying published
or the episode is ready. You'll see it's saying ready in terms of its finished
being processed. You will have a look
at how to edit episode shortly and even how
to delete one shortly. We can go on to the
record Recording section. So of course, this
is where you can record online interviews up to five guests
right inside Alitu. This is audio only by the way, it's not video only. And I've discussed video
recording platforms that you can use for Podcasting
in the course already. So you can choose your name. So for now for Adrian, or we can just add Daniel's
just for the sake of this. And then you can choose what
micro and you want to use. So I'm going to use
this microphone, right? That's connected to my mixer. Then I can press stop core. Or if I want to invite more
people to the interview, I can copy this link here. I can e-mail the link to them, or I can send the link
to them via WhatsApp. And then I can get them
to join the Corps. Show you how you can
record a core shortly. And then this is clipped Gini, so this is the best place or add background music to your
voice clips of example. If I wanted to create certain clips that I wanted to add to the whole
entire episodes. This is the best
place to make them. Alright, so for
example, let's make a clip so I can add
my voice track here. If I don't have a
voice track that I want to, want to add already. I can create a new
one or I can upload. But for the sake of the demo, let's upload. So let's record. And you can see here
that these supports a number of audio
and video formats like MP3, WAV, etcetera. So you'd be able to
see all other formats that they support of here. But let's record an audio. Hello, this is Adrian, and this is a test recording
for the Alitu demo. And I'm going to call
it test, testing 123. And then let's hair preview. Okay, let's save that. Then we can choose our music. So they do have a free music
library that you can add to all of your tracks
which is safely to use. So I have talked about copywriting and being
careful of copyrights. So, yeah, Let's just
choose something. Let's choose this. And let's say B wants
the Intro to be free seconds before
our sound comes in, in terms of our Recording. And then we want the track to spend only 5 s with
the ultra omega1. Adjust the music volume
here so it can make it as loud or soft as I want to. Let's make it maybe mid-level. And let's, let's
preview the first 3 s. You should hear music. Then they'll switch
to the recording. Then after my
recordings finishes, to switch back to this for 5 s and then it will fade
out. So let's have a listen. There we go, exactly
what I said. You hear the music
for the first 3 s, then you will hear me for 7 s and then for 5 s you will
hear the music again. And then the great thing about
this tool is that it takes care of the fading in and the fading out
automatically for you. So if you're someone
that's non-techie, this is great for you and
you don't have to worry about getting the levels
right and things like that. So if you thought that
was to lower my voice, then of course you
can weaken, increase. We can, maybe what we could
do is maybe we can decrease the music level so that my
voice is more prominent. Let's have another person that was much better. So I'd reduce the
level of the volume of the music and you're able to hear my voice a lot more louder. Of course, we can process the
voice within the lead to, if we're happy that
we can just save the clip to the library really, and we can call it Test clip, alright, but of course you can call it wherever
you want to call it This clip, this clip for now. So that's how you
use clip Jeannie. And then my library is simply is where all of your
files are added. After upload the recording, you can play back or
delete your files here. So you'd be able to
hear the test clip that I made just now. You can download it
if you choose three, you can delete it. Same thing for the
music that we've used. This is another test
Recording now have yeah, that's just the test
Recording equal to Iran. This is thus a more music. So that's another test
recording we did. Let's have a piece of music. So again, you can choose to
add more files that live, you can drag and drop
or you can record more. The great thing about
liters that there's so many places to upload
files and record audio. So you will see this
option for the software. And then there is
a whole wide range of music you can choose, which is royalty-free
that you can add to music without having to
worry about being copyrighted. So that's our overview of
using that Alitu Dashboard. Of course, you've got settings, you've got an account
to get help center for more tutorials and supports. Account is to manage your
account of course and settings is to manage other areas. So you can have a look at that
if you so choose to do so. If you look at settings here, I'm going to have a quick look at Settings, app preferences. So wherever you want to use the new audio editor or you want to use this
standard audio editor. So a liter, of course
has gone through some evolution since it
launched some time ago. So you can use the new editor that
they're currently using. Or if you're used to
maybe the old Alitu, if you use it before, then of course you can revert
back to the standard or the editor of depending
on what you prefer. If you'd like the
look and feel of this wave form or this waveform. You can choose
which one you want. And then you can also
choose voice enhancements. So this is studio sound EQ. So audio equalization
improves clarity and resonance sounding more
like you're in Australia. So voice enhancements
automatically on, so they always getting the most Altria
sounds and give me the best sounding quality. And then you can also
choose if on background, background noise to be removed automatically when
you're recording, when you're uploading something. So they do have audio cleanup preference
built into the platform. Then you can choose
File bit right here. So the higher the bit rate,
the higher the quantity. But in terms of our Podcasts II, Germany don't need more
than hundred and 28 KB PS. Alright, this is usually
that the level you need, 128 KPBS is literally like CD. If you remember listening
to CDs where you putting a CD in their
car and the CD player, the quality is
really, really good. And thus the quality
that you'll get, if you go below that, then maybe it starts to
get quite compressed. If you go above that, then
it's very, very high. And you won't need
that for podcasting, maybe more for music, but
not really for Podcasting. 120k is fine. You can
keep it where it's at. Default, intro and outro music. You can choose what your default
into an archer would be. So you don't have
to keep choosing what the insurer and what
the output should be. So for example, I
can maybe choose, that might Intro is
always gonna be this. And I can always choose
my outro music is always gonna be maybe this. But of course, I'll
probably recommend you use the same song to
do the intro and outro with or maybe a
different part of the song. If you use maybe a different
song to Archer with them, sometimes it does kinda step out of the realm
of consistency. So you probably
won't use the same song to intro and outro. That there's nice
cohesion and uniform balanced to all
of the the track. Then this is podcast
host things so of Alitu need to house
their own hosting. Alright. It's free for
up to $1,000 per month. Once you exceed files
and downers per month, then you will have to
pay to host of elite to the great thing about
this course is that it, she had to get your
first farther listeners. So once you start
to exceed that, then that's how you know, you've come over to
the big boys league and it's time to
upgrade your hosting. Need to give you free hosting
for up to $1,000 per month. But also you can link your pod. You can link your Alitu host with other platforms such
as boss, Brown, captivate, Lipson, speaker,
transistor, casters, and pod bean, which
we have covered pretty much all of these in
the course, which is great. So you guys know a lot more about all of
these hosting options. You can choose exactly
which one that you want based on the pros and
cons that I've discussed. Alright? So yeah, that's pretty
much an overview of the Alitu Dashboard. I'm of course, account
and help center is more personal so you can have
a look at any own time. And of course you do have
this chat icon over here where it will help you to
launch events seven days. So they do have a nice setup
wizard that you can follow. If you really do need
some extra guidance. M top of that, there is a help those messages which you can speak to the team and then
of course, there's home. We can search for the research through the resource
library that they have. Alright, so that's
it for this module. We're going to look
at some other areas in the next module.
Thank you very much
13. 6b. Podcast Post-Production ( Creating your first episode): Okay, So in this
video we're going to talk about Creating
your first episode. So this can be done
externally and then imported into a liter. Well that's pre-recorded
or even a live stream. Alternatively, you can use a core recorder to record
an episode in a liter, which I've shown you
guys earlier on. Now, it doesn't necessarily
mean that the core record, the features one for
recording when you're doing an episode
and a guests phones into life to join the call is literally
a space within Alitu, which allows you to
record yourself or you along with a guests remotely
within the platform. This is audio only by the way, once you've finished recording, this can be brought
into an episode which can have some Post-Production
elements apply to it, including other audio, sound noise reduction,
Lebanon and more. And then once you're
finished with the Post-Production
of the episodes, this will then appear in
the my episodes section. Alright, so let's walk you through how to
create an episode. Alright, so you will see on the Microsoft section there is a button called add an episode. So let's click on that. Then you have the option to
fill out the episode details. You can do this straight away or you can skip it
and come back to it. But for the sake of this video, that's discrete episode title. My first episode, for example, maybe it's a season one. If you do in seasons, you can type in season
one or whatever it is, one of the season your own. Or if you're just doing episodes as you're doing a
sequential type of podcast. But about seasons then you
can just type in the episode about the number of disease.
But you're doing seasons. Maybe we could put in one, so I'll put season want
episode not one host name. You could put agent Daniel's. I spent my name wrong there. And then we can give it
episode description. Of course, you want
to make this a lot more detailed as I've discussed in the course
regarding show that. So this episode, episodes. In this episodes, Adrian talks about his first time
doing a podcast. Of course. And of course, every podcast directory will have their way of
displaying show notes. So if you do use a podcast host and you fill
out the show notes section. Of course, if you
want to be very particular about how
the sureness appear, you can login to your Spotify
portal as a podcast or your Apple Podcasts
portal as a podcaster and have a look in terms of
how the podcast show notes. We'll look, have a look at, go into the normal app
and have a look at how the show notes look to make sure that
you're happy with it. Otherwise, you might want
to make some changes. And then you can include
optional episode summary. So this is only for
Apple Podcasts. You can add an optional
or two to four sentences long summary of your
episode if you shoot, if you so choose to episode type business or
for episode this is a trainer, this is a bonus. These three main types of
episodes that you will see. This is just going to be
a full episode, right? If the episode contains
explicit content, you have to market. And what will happen is
on the podcast players, you will see the E, the letter E in red with
a square around it. If the content itself, as has indeed explicit content, will mark this off
because we don't. And we can save these details. Then you can click to Upload. You can record something
out from your library. What we could do, maybe even add one of the test clips
from earlier on. Then we can continue. And then we can probably
record something else as well. So main parts of episodes. This is Adrian and welcome
to my first ever podcast. I hope you guys are
enjoying it so far. This has been such
a long journey. I've taken quite a while
to get here by finally, I've had the confidence
to start my own podcast. I hope you guys sticker
me to the journey. Please stick around
because I've got some amazing things to talk
about on today's episode. Thank you so much. Let's
go straight into it. Okay. So sounds okay. Let's save that. Then let's continue.
Then we can, you see that we put
everything together here. So we can play from here. This time you hear
the whole music rather than just a
part of the music. This section over here, you'll hear the whole clip. And the same thing
with all of the clips. You hear the entire
clip on this, edit it or add some settings. This is the outro music This is the outro music. So maybe for the sake of, right, let's go back. Maybe we can actually
change this if you want to, so we can remove this. Or we could swap it
over, as I mentioned, is good to have the same song
for the intro and outro. That's more like it. You absolutely the same as
long as the intro and outro. So what you do is you just press Remove and you press swap. If you want to swap out
a sound or Recording. This is alpha. This is the episode builder. So Alitu make it really easy to construct whole,
entire episode. And you can change the length. So maybe you want to
be a certain amount. So you can, you know, maybe take away 10 s or choose how many seconds
you want it to be. So I say 5 s, okay, that's done. So now it's should be 5 s. Okay, that's done, That's
5 s. And then here you can choose
to add further clips. If you saw choose two, well, that's audio or
music sound library. You can choose to
then over here, this is the transition
and overlap section. So if you want the music to fade out and then to fade
into the next track, you can do so
something like this. So we can choose how long run. If we have an overlap, maybe want the outro to
overlap onto the tests clip. So maybe you want to
hear some of the audio over the, the, the music. So let's see what
that sounds like. So let's see one overlap 2 s of the music
over my Recording. Okay, Maybe a bit more so
that we can hear me talking. So that's maybe let's say 4 s. Maybe we don't want me to fade in because it's more of the
music to feed and then me. Okay. So you heard
that I was fading. You heard that the
music was fading out. So just as my voice was starting to kick in to the podcast, so you can definitely
hear that there, but you can make this
longer if you wanted to. And yeah, This is awesome. This is awesome. Let's play that again. Save it. Let's see
what this sounds like. Of course, once we
build episodes, you will hear the
final products. Hence why you're not hearing
one-to-one on this screen. So we've sorted that out. Once again, we've
edit and then if you wanted edits to actual audio, you can edit the older. You can zoom in,
you can zoom out. Maybe want to delete a
part of the sections to what you can do
is, let's go back. What you can do is
you can highlight. Maybe let's The Press Escape. So to deselect, to press
escape, I'm using the Mac book. By the way, you can highlight whatever section of the audio
clip you want to delete. And then if you want to
delete it and just press cuts or press the Delete button
that says I'm pressing cuts. As you can see, that bit of
the audio has disappeared. Or I could just press
the Delete button. So I've pressed Control
Z to undo that. And then you can go back 10 s if you're
listening to audio, I can go back tend
to get to this point that can go for 10
s of this mountain. And I can change
the playback speed. And changing the playback speed will enable you to
go through the edit quicker or shorter depending
on what your requirement is, I can go even slower. You can see that it's
slowdowns a lot. So if you want to slow
down the entire track, you have control, you
have options to do that. If you want to split that, the audio at this point
where the blue cursors, you can press splits. And then you can choose, if you want to split
into two clips, have a current playhead. And this will tell
you exactly what will happen if you want to change the preferences
for an editor. Again, if want to change how
the WAV format looks like, you can choose from here. If you want to auto zoom when making cuts, you can do this. So this helps you
to edit Kurtzman automatically zooming
in to make them bigger. If you want to keep the playhead
and sends it on playing, you can switch this
option on as well. And the playhead
will then stick to the center of the
screen during playback. So we can save
these preferences. Maybe if you will, maybe
we even want to change how the waveform looks about change that repressive
professional, you'll notice that the design of the waveform will change. So editors who are
more advanced, I would say they
are more used to seeing this type of waveform. This is more accurate, but this is a more simple
version of a waveform. But it really doesn't
matter, ended the day. But it does help if you're
really trying to zoom in to edit a particular
part of the audio. The professional
waveform definitely stands out a lot more and it's definitely
a lot more helpful. We press Escape to come out. Whether that This is literally how we
can edit the audio clips. So you can move
within the waveform. You can zoom in and out States. It's to go to get to the, the bits that you need to edit. So we need to work with, Yeah, it's really, really
simple and easy to use. So once we're done,
6a press Done, and then we're done
with editing this clip. And you'll be able
to do the same thing with this one as well. You have to do the same
thing with our audio. Again, I can delete, maybe pause the recording of a proposed to me.
I can delete that. You can add that bit
has just disappeared, so it skipped a bit
because I deleted it. So do have the option there to delete, which is brilliant. I've just deleted
that bit over there. And works just as before. Able to delete certain bits, able to deselect
certain bits as well. If you did a one and
delete anything, you just press Escape. If you don't want
to save anything, just go back out and don't
press the done button. And the same thing for
all of these clips. If you want to
adjust the length, you can just select here. If you want to
edit, you can edit the specific audio waveform
over there as well. So once we're done with
building episodes, we can press bill that episode. And it will build for us. It will automatically
do the levels, it's automatically
do the mixing. It will automatically
bring everything together. Alright. So you've seen the
status has changed. So before we have an audio
which is just in draft, but this one is actually ready. And if we go to drafts, you can see that this one only appears if we go to processing. There is nothing
but if you go to processed, this episode appears. And you can see now this option to play episode so we
can actually play it. Okay, so that's just
a quick rough episode of put together and you guys can hear that there was a Intro, those those the audio and
then those allotropes. So it looks like we're
ready to publish. If want to download episode, we can download this straight to our computers from
the play again, you could play it
again from to edit again, still not happy. You can click on Edit. You
can go back to the episodes. Otherwise, you can publish
episode if you're ready. And if you're ready to publish, just hit the button, publish. And what will happen is you then will have
optional again to edit if you want it to edit
soon as you go back to edit and episode details,
you can do here. Even download it again, what you can count if when
they create a video out of the episode Can Do you want to generate a
transcript, which is helpful? You can do. So generating the
transcripts will help you to quickly go food
the episode if you need to edit it in
again or in the future. And also in terms
of the transcript, you can add the transcript to the Podcasting
hosting platforms. And this will help
you to be found in a Podcast search
engines a lot better. Then if you want to set up your hosting provider
and you haven't done that, you have the option
to do that just here. And this is again, an overview of the opposite
we've just created. You can, we can skip through
it so we can forward, rewind, just playback speeds. We can do whatever it
is that we want to do. So they're going to download
episode as a video. You can do, you do that? You can download the
episodes of video, even download the transcripts. This is the transcripts that I've that's been generated
from my episodes. You can have a look at this. You can read it, or you can include timestamps if you wants any swear words, you can center it,
which is brilliant. You can choose to speak
in a maybe Adrian, right? Especially this is
helpful if you have more than one person
on the episode, then of course you
definitely will have the speaker names in there. And if you want to
choose the file format for your transcript, you can do here is
wherever you want to, just plain texts, Word documents, subgroups,
subtitle file. This is the most
popular formats. And this is the
format that you'll typically need if you want to bring the transcripts to the
podcast hosting platforms. And then comma
separated CSV is if you want it in a CSV file
and you can do so. I'd probably go
for Word document, or if I'm going to add the transcripts to
something like YouTube, or if I'm going to add it to the Podcasting
hosting platforms, I would want to use SRT. Then I'll click
Download transcripts. Then you can publish the episode so you can
choose where, again, wherever you want to
publish on Alitu, or whether you want to choose
one of the other platforms. But once again,
to liters free up to 1,000 downloads thereof. This character hosting
platforms as you already a customer
validity, which is great. And it's fully integrated with a liter so
you don't actually have to leave the
platform to do anything. So from start to finish, you can actually record the episodes and then
you can edit them, clean them up, and
you can export them to the podcast directories,
which is brilliant. So from start to finish, you could do absolutely
everything in illusive, which makes it fantastic. Alright, so that's how you record an episode
that we've Alitu. Hope you guys
enjoyed this video. Again, if you just want to use the voice recorder and you don't want to
do anything else, you can come to call recorder. I can choose this,
Start a Recording, and it automatically starts recording as you see over here. Again, if you want to add
people to their core, maybe you're doing
the recording. And Megan, I want to
add some guests and you do have the option to
invite some guests as well. So that's how you,
That's how you create, record and edit, and export and
distributes or podcast to the podcast platforms
are be found this video useful.
Thank you very much
14. 7. Podcast Publication : Hey, welcome back
to podcast a to Z, The Complete Course
to Podcasting. And in this particular module, we're going to take a look
up podcast Publication. Once you've recorded, edited, unexplored your podcast audio,
the next step, of course, is to get into the pockets and ears of listeners
across the world, or even eyeballs in the
case of video podcasting, by getting it into the podcast
directories and platforms. In this module, we're
going to go through all you need to know to not only get your podcast publish, but to get published in the right way and getting
it into the right hands. Okay. Now let's take a
look at what we're going to cover in this
particular module. So submit into
podcast directories, Podcast hosts and
podcast directories, RSS feed tagging Podcasts, MP3s, podcast legals, going to feature them podcast
platforms than pre-marketing and Selling up to Apple Podcasts and Spotify, this would be a
separate tutorial. Now, this module is about all you need to know to not only get your
podcast publish, but getting it published in the right way and getting
it into the right hands. Now let's talk about submitted
into podcast directories. Now, the easiest and
most seamless way to get all your podcast into some of the
biggest directories such as Apple Podcasts, Spotify, Google Podcasts
anymore is that you need to upload your podcast
into a Podcast distributor. You could host your
podcast from your website. Hypothetically speaking,
there are ways to do this on platforms such
as WordPress, CMS. However, this has more
labor intensive and there are far more effective
ways to do this today. There are far more cost-effective and
simple ways to do this by using an official
podcasting host platform. Alright, now, you could
publish your podcast direct, directly on the various podcast
directories individually. Yes, you could, but this is
a lot more labor-intensive, logging in and out of various
podcast directories such as Apple Podcast
and also Spotify. And you will still
need a home to host the actual audio
files for the Podcasts. Think of it. I've shown a Google Drive link to read a file or
to watch a video, that link wouldn't work
if the original file was uploaded to the
Google Drive folder. Now I will help to illustrate this for you in just a moment. You can publish
podcast platforms like Apple Podcasts and Spotify. But in essence, those
platforms don't host. So podcast for
you. They download the data from the podcast
host. That's how it works. On the front end. It looks like this, but this is what in this case, the process looks
like in the back-end. So I'm going to show
you in just a moment. This is how it
looks. So you upload the audio to a podcast host. The podcast host will generate an RSS feed for the directories. And then the RSS feed is pushed out to all these different
multiple flat platforms. That's what it looks like. And then the podcast
directories are actually pulling the episodes
from your RSS feed. And then eventually it gets into the eyeballs or the
is of the listener. So in simple terms, you record your
podcast episodes, you upload a episode Mp3
to your podcast host. It's submitted to a
podcast directories such as bus routes, etcetera, the podcast host. And then eventually it gets into the
listeners, is alright. So that's just an illustration
of what it looks like. But we will talk about this a little bit more in the module. Now, let's focus on this next area which
I want to talk about, which is podcast hosting
and podcast directories. Now, you need to understand that your podcast host is
to control center. For your podcast. It saves you from
individually submitted, submitted your RSS feeds, which I will go into a bit
later on in the course, to each individual
podcast directory, like Apple Podcasts and Spotify. Okay, so let's cover some
of the most popular podcast hosting platforms
and distributors on the market, please, no, not every host has automatically distributor will start off with the more user-friendly
platforms ideal for newbies. And then we will kick off to the more professional
ones designed for more serious podcast
is, let's go for it. Now let's talk about
bus sprouts. Alright? The bus sprout is suitable for beginner podcast
and hobbyists is arguably one of the
best podcast host of the market is
fantastic all-rounder. This is the one I currently use. If you'd like to join, you can use a link that I have. The hour show you in a few moments to get
$20 when you join. Now, wasp route is known for their outstanding
customer support. It's known for so many
wonderful things. Alright? They've got
amazing learning resources and their foolproof
user-friendly layout, which makes it ideal for big
for beginner podcasters. Now this was launched all
the way back in 2009. Now boss Pro has been hosting podcast for more than a decade. And we see top
podcast is such as Pat Flynn and others
fly the flag for bus brats hosting more than
100,000 podcast as well. Boss Part really does
have it all and it packs quite a bank
for your buck. Customer support is one
of the best of every see for any service or products
in the podcast world. It's very easy to get
started and makes it very easy for podcast is to get
access to whatever they need. In addition, they are
truly dedicated to helping your podcast exceed,
were very informative. Youtube channel, blog, regular newsletter,
and Facebook group. You won't be disappointed
one bit with bus Brown, one of the best features how in-depth analytics
is showing you from a high-level overview
to deep dive into who's listening to
your show and what device, and from what country, what Podcast hosts,
etc. and much more. If you are new Beta
Podcasts have no fear. They assist with the
technical things such as ID3 tagging or the optimization RSS feed
setup, and much more. Before Buspar, my
podcast was hosted on SoundCloud and then made it
super simple to move it over. They are also keeping up with
a market and continuing to add features to their
platform slowly, slowly. Now pricing starts from free. But really and truly, it is a reasonable
$12 a month plan, which is quite competitive
to most others out there. Now the reason why I'm not
saying pricing starts and free is that the 90 days hosting unlimited uploads is basically
useless on the free plan because eventually it's going to your podcast, we're expire. So a free plan should be a plan which you can use for as long as you want and shouldn't
have an expiry date. So I'm saying pricing
starts from $12 a month, which is very reasonable. Especially if you're
in the UK. This would be maybe about ten pounds
or something for you. So great bang for
your buck, a tenor. Same price, maybe a Spotify
subscription or something. So let's look at the pros
and cons of Buspar, okay. Now, it's easy to use is
great for newbies and pros. Plenty of updates,
fantastic customer service, deep analytics, very affordable, incredible value for money. Let's look at the cons
is not ideal if you want to have multiple show's
as you can get pricey, they're free plan isn't very
good as I mentioned before. And monetization and ad placement options
are very limited. There is a monetization
marketplace and they have, by its very limited. You can tell that's not
their core strength. Their core strength is literally just giving
great support, great service, having
fantastic products, having a great user experience, and given a fans and users, a great all-round
experience of the platform. Alright, now, this is why
I've mentioned anyone. For those of you who wants
to try out both sprouts. If you head over
to this link here, WW dot the sound of acro.com, forward slash and bus sprouts. It will redirect you
to a special page where if you sign up to bus sprouts and you
upgrade to a pay plan, you will receive
$20 Amazon voucher. So essentially your
first month or so is essentially free when
you think about it this way. Okay. Just a disclaimer. I am affiliate for bus
routes omega, a kickback. I may also get a voucher as well when you sign
up via my link, but it's at no extra
cost to you, okay? If you do not use a link
like mine, you can sign up. You can get bus brats, but you won't get the
$20 Amazon voucher. Alright, now, let's
keep things moving on. Now I want to talk to
you about PODD been, that pricing starts
from $9 a month. Now pop been has been around
for quite some time now. I've I've I've used it
for quite some time. It's easy to use an, a great way to discover new Podcasts that relate
to your listing tastes. They report to have over 600,000 podcast is hosted
Podcasts through them, making them a popular choice. There have been around
since 2006 and nor honesty. So that really helps
them and suggest how long Podcasts have truly been around before
anyone start to get into it. What makes pod been
great, you're sat there, but dedicated podcast app for podcast is and for listeners actin both as a player for listeners and the manager
for both classes. Now the pricing from $9 a month includes unlimited
hosting and bandwidth. So that is when you pay
upfront for the year, it works out to $9 a month, which is a really
cost-effective option. You can also do things
like mapping your domain. That is being able to
redirect your domain of your choice to the
pod been podcast page. You can get stats for
your podcast and you can customize the look and feel
of your cost and page. But best of all, for pub been, they have a monetization feature for Podcasts of all sizes. Pod bean is best as a good, well-rounded podcast
server provider. Let's look at some
pros and cons. There's some pros and
cons of pop been, so it's easy to use. He's got simple,
attractive podcast page. Your podcast is,
podcast links are easy to shove your audience
and on the socials, monetization options are
included with the package. Your podcast are available
on their own podcast player, which is available
on the App Store. They have a dedicated iOS
and Android out which, which hosts like bus sprouts. And it's very cost-effective. Okay? So they're dedicated
iOS and Android App is basically one-of-a-kind, not many podcast that are hosting platforms
have an app, okay? Even the likes of boss
didn't have a dedicated app, bot pod bean has a dedicated
iOS and Android app. So this makes it also
attractive as well. Of course, it's cost-effective, but it does have some cons
of my see that there is no money-back guarantees of PODD been just like others have. The podcast website is
quite limited compared to other platforms
such as bus broke. Their security is not as robust. The cost of customer support is not as responsive
as boss brought. Jesus, just use them
Buspar as one of the benchmarks of podcast
hosting, customer support. And they're free plan
isn't great neighbor. And they basically want you
to pay for a paid plan. You'll see what I mean when
you try and sign up for it. Alright, let's talk about
Spotify for podcast is, which is formerly
known as anchor. Now, Spotify bought anchors
some years ago and they have re-branded anchor few times and eventually they've actually
taken away the name. I've renamed it Spotify for
podcast is now considering. Spotify for podcast is, is a free order one
Podcasts platform. The platform is beginner
friendly and has a relatively straightforward
user interface for users to navigate. It's available on desktops
and mobile devices, and also offers a
remote recording app for Recording podcast. And we go Now features
include monetization, ads, Marketplace,
editing, another two, engagement and fan
engagement and best of all, Spotify for podcast is has an integration with
Riverside or FM. For those of you who are looking
to do remote podcasting. Now remember when I talked
about video podcast and there's two main video
Podcasts and platforms. There's Spotify and
there's Youtube. Now the way to upload your podcast video onto Spotify is by using
Spotify for podcaster. If you use there are riverside or FM software to record the remote Podcasts and then you integrate
it with Spotify, Apple Podcasts, and you're using Spotify for podcast
is as your host. This will make it
a very seamless process for you to
create video podcast. So that's the idea
behind them, right? And you can also will
Spotify for podcast as you can record your video podcast in a professional way in
Riverside or FMN and distribute your show to Spotify and other listing
directories as well. Using Spotify for both classes, you can then a lot more about Spotify for podcast
is by visiting the website or you can create your podcast to see
how it works on there. Alright, so just search for Spotify for both
causes and Google, and you'll find that it
starts from absolutely free. This is proper free. Now here, the pros and cons. So in terms of the pros, it offers a good range of features consumer and it's free. It's compatible
with video podcast and it streamlines
podcast creation and distribution is fantastic and in-depth statistics and
add takes a pretty good. However, the cons are, is that it can only host
one podcast per and counts. And they've even
admitted it themselves, even hours with them
yesterday themselves. They said the podcast
platform editing is limited, then magnetics is
limited to an extent, and they creation tools are
limited to an extent as well. So just bear that in mind. Alright, with this
platform, Let's continue. Let's talk quickly
about captivates. Captivate is one of
the new players to the rapidly-growing
Podcasting host market. Relatively new. They focused on helping you to become successful and podcast, which is what is making
them sort of popular in a short space amount of time. They have the likes of
head podcast is such as the news agents and
other well-known brands such as the which
magazine and the UK and Cornell
University in USA. It's a really cool
platform, you know, and it does cool things
such as generating PDFs. We've your latest
episodes, stats and more. And these friends can help you when it comes to approach and
sponsors for sponsorship. Now like boss brought, it also has the team members
options so that you can at other people to access
and manage your podcast, such as uploading it
onto the podcast, host. Their WordPress plugin
makes it easy to embed your show's on a custom
website as well. So if you have a website built
on the WordPress platform, if you have a Podcast, sorry. If you have a Podcast
website built on the WordPress platform, you can use the
captivate plugin to easily embeds the podcast player on your website,
which is fantastic. Now, pricing isn't
as competitive as the others up
discussed so far. Hosts and plan start from a rather costly 17
pounds per month. However, within that plan, they are generous
and what they offer, including the ability to
add a private podcast, which is an eternal
non-public podcast. This feature can typically be a little bit more expensive. So maybe this alone could make
the monthly cost worth it. They don't go by the
number of hosting hours. You can upload, like many
providers do, which is good. But they rather go by how many
downloads you get a month, which isn't as good. So for example, if you managed to do very well on your show, it gets 300,000
downloads a month. You pay at seven pounds a month rather than the mother's
17 pounds a month. If you get up to 30,000
downloads a month or less Now let's look at the pros
and cons a bit more deeply. Now, they have good tools for marketing and attract
and sponsorship. They have a great
podcast player and functionalities and
integration capabilities. They have unlimited
podcast hosting and all plans you can host as
many podcast as he wants. Or in their plans include
access to captivate Labs, which is our Learning
Academy in a community. And all plants have
the same features. Pretty much. The only price
differentiator here is the number of down and
supportive powerplant. Now the cons of
captivate isn't as many, but the price and structured
definitely is a big con, as it's not as
attractive as others. And there isn't as many
features for monetization. Alright, that's not their
core strength as you can see. So let's move on. So on
to talk about red circle, okay, Now, pricing is from
free, really from free. Now red circles designed mainly to get you to
monetise your show. This is mainly for
the US market. Top pocket, top podcast
is such as social proof, uses platform, which I've discussed with,
discussed earlier. This is probably one of the only true free
podcast platforms, as most of the upper
Podcast hosts that have a free plan don't really
help you out as you're days and usually a numbered
and the even have to upgrade to a PayPal
or face your podcast, disappearing from the face
of the earth forever. Hahaha unlimited uploads
and streaming for free. For everyone. There's something
red circle promotes. Alright. Now, they allow you to
manage multiple Podcasts and one dashboards cross-promote
your podcast of a podcast and have
a wider range of monetization options
than other platforms and faster customer support. One thing I must say is that
after speaking to customers, customer support, this is better suited for the US market. I must advise you of that. Now here's some pros
and cons of red circle. You can publish an all major directories cross-promotion
marketplace within the app. They have dynamic ads, insertion of control over
add categories and brands. Customizable patreon like description and
donation features, easy payouts to your
bank, uses Stripe. Pricing is free or pay pan
start from $9 per month. In terms of the cons,
very limited analytics. Just downloads, reviews
and add statistics. Heavy focus on monetization, which you may think
is a good thing by, isn't always a good thing because podcasting is
not just about money. It's about a lot of
other things as well. Alright, let's move
on to simple cost. Now, simple cost is known
for its good looks. And if you care about
promoting your podcast and having a stylish
podcast player page, this is the one for you. They've been around for
less than ten years. Yeah, it's home to many
cool and innovative brands that we know and love,
such as Facebook, NYC, Harvard University on
tech crunch to name a few, similar to the
likes of bus Brock. They have audio clips generation tool built
into the platform. Pricing starts from an
okay price of $15 a month, which is a bit more
than bus sprouts, but little bit less
than a likes of transistor and captivate to. They have sat in the middle
when it comes to pricing. Now, this includes
unlimited storage and uploads and multiple shirts. However, you are limited that again by the number
of downloads you get, that's 25,000 for
the basic plan. Let's talk about
their pros and cons. There re-cast
functionality is built-in, so there's no need for tools
like headliner and wave. They have a great
analytics feature. They've got gorgeous
looking podcast player and website Integrations, and they have unlimited storage. The content are limited team
members based on pricing, nice competitive with pricing. And the best features are all in the most expensive plans. Alright? So there's the
habit with a cons. Alright. Now I'm going to move on
to another podcast host. Let's talk about Lipson. Now. Lipson is a
platform for OG podcast is that have been around
for a long, long time. It has great features
such as being able to schedule
Podcasts ahead of time, which you can do another
podcast host, I'll be honest. It's also a great
platform for metadata, so it's useful for inputting
all of the boring details, such as the title of
your descriptions, etc.. that you've shown
needs such as season number, guests and the show, etcetera. Now pricing starts from
an affordable $5 a month, but one has an upload
them or 50 mb, which is essentially enough for one episodes or even less, depending on how
big your MP3 sizes are when you upload a file
to your podcast host. So in some cases
it may be pretty pointless that you can
compress it Mp3 to be really, really small, but
you really want to give audience the best
quality possible. So I Rubber, make the MP3
file as big as I can. Now, even the $15 a
month package for 250 mb uploading limit sometimes may not even be
enough for worth the money. So price and starts from $5. Once again, very affordable. Let's look at some
pros and cons. Now it's great for monetization, it's good for
sketching and podcast is excellent for metadata. And there's lots of listing and publishing
options available. Let's look at some of the cons. Very bad pricing structure,
not user-friendly. Dashboard is outdated and functionalities kinda
looks old as well. It's not really ideal
for the modern day or the newbie podcaster
because there's lots of features as lacking
that it should have, but it's probably more
refined for the OG podcaster. Now, there are many
more podcast host like blueberry transistor
and much more. But if you thought that
none of those I've mentioned still
meets your needs, then you can definitely
explore others as well. Heck, even KGB has started their own podcast host
as well, which is crazy. Even Zen costa. The remote podcasting platform, has started their own
Podcast hosts as well. There's so many of
them out there. Alright, let's talk
about RSS feed. So I want to quickly
talk about RSS feed. Rss stands for rich
sites summary. It's a line of codes. Alright, this is
a line of codes. And here is the one in my hosting platform that I'm
going to want to show you. This the one you might
have some platform for the seller macro podcast. Now, a lot Podcast hosts want an RSS feed, as I
mentioned before, it's not to be confused with an RSS feed that comes
from a news website because this podcast
feed contains audio or video and
there's not an article. This updates the various
podcast directories such as Apple Podcasts and Spotify
for your podcast host. Information about
your podcast hosts, information about your
podcast episodes, sorry. So wherever that is, new
episodes are existing episodes. It's not necessarily
visible to you listeners, but instead it contains
that content is delivered to the various
podcast distributors, enabling the listeners
to access the media. For the most part, people
won't see your RSS feed. Instead they will just
see the content from the RSS feed that turns up on their podcasting
platform of choice. That means if you do put other media on your RSS
feed and is unlikely to be locked up because people
won't be checking through line after line of code. Easily updates the
directories information and content about
your latest episodes. This is the main
rule that RSS feed. Now I want to talk about
tagging podcast MP3s. In other words, adding ID3 tags. Now what are ID3 tags? Okay, let's have a look at that. Now, this refers to
information display that data with each podcast, episode or a music track. It separately
includes things like some title, track number, album title, artist name, and the artwork of the
single album or episode. Someone downloads your
episode as an MP3. They see all of this information appear when they
played the episode. Joe down for more details. This is because when someone downloads you episode
offline to music player, it enables people to see things such as the podcast description, the podcast Cover Art
to podcast owner, to episode number and
the season number if, if, if it applies to the
Podcasts and other details. This is why the ID3
tags is so important. Now, some details that
automatically filled after you upload
your podcast because you fill in some basic details. But for best practices, it's important to give as
much detail as you can to be as compatible of every podcast player
and music player. Now what can you do
to add ID3 tags? What tools can you use? You can use tools such
as Windows Media Player, believe or not, Mp3 tag. You can search for it. It free editor on, based on Mac and many more. Alright? Now sometimes your podcast host enables you to enter
lots of details. However, my favorite
tool for importing all of these details
are a Udacity, which is available for Mac
and Windows, or are phonic, which is an audio
Post-Production platform, which we'll discuss
in a bit more detail. And often it is used
for Post-Production. Post-production on the podcast
or on the piece of audio. I want to give you an
idea of what it's like to use phonic to add ID3 tags. So you'll see here that there's various sections on this
particular section here. So track is your episode number. This will help sort
episodes chronologically. If a player doesn't read the
publish or modified dates, your episode number and title, just like your blog posts. For example, AY J, W27, alright, then the artist, the name of the episode host
or name of your network. The album is the title
of your podcast. Now remember this
is your whole show, not just the individual episode. The year is the year of release. The jama is pick what is most appropriate
for your podcast. What genre is most
appropriate for your podcast? Alright, and the year of release or came up
toss class that Java, pick what is most appropriate
for your podcast comments, which is a short summary
of your episode. This could be the same as
your WordPress excerpt or simply the web address
to your show notes. Copyright is your
copyright information. I recommend writing
it like this, as you've seen on the screen. Alright, and the URL will refer to your
Charlotte's Web Address. Not all tagging programs
have this cover picture. Obama is your podcast Cover Art. If you don't have any, you can hire someone to
design it for you or you can try your own as you've been shown in the
course already. Now, if you have
the option to copy the data from the above tags, you can do it, okay? If you have the option
to copy the data from the above version 2.3 tags to the version one
tags do it in ID3 editor. This is as easy as
pressing a little button. Other programs will do
this automatically. Okay, So there you have it. That's a big, a quick
overview of adding ID3 tags. And you can use or phonic as one of the platform
is to add ID3 tags. Now the important case for this information is if
someone wants to download mp3 of your episode and they will to open up
the details of the episode, they will be able to see
all of this information. That's why it's important
that you fill it out. Well, you fill it out nicely. Now, the more characters
you give, the better, okay, in the metadata, the more information you give in
the scription, the better. Alright. Now I just wanted to say, since there are
different ID3 tags that you can add on your MP3, it might be confusing to
figure out which ones to use. It may also be tempting to stuff your empathy for are
tons of information. However, the key is to be brief and only use necessary tags. The common ID3 tags or
cover arts, title, artist, album, year, jama, URL, comments, description,
and copyrights. Usual podcast tags or identify
our feet and description. These are the tags used by
top podcast and you should consider these about overloading
information you Mp3. Extended tags aren't commonly added by most podcast, however, some who do add this subtitle, release and record
the information, you may not reap
benefits and add them. These just to let you know. Now, just let you know as well. Podcast distributors
such as Apple Podcasts, may attempt to edit your
tags in a certain way. Some of these platforms
display information slightly different to one RSS feed
may present to them. If this ever happens,
you can always log into the specific podcast
distributor of choice. For example, if this
is Apple Podcasts, you can login to
iTunes Connect and acts as your show details
and modify there. However, if you're using
podcast host lakes bus routes, it gives you the
opportunity to format some of the details your show in a way that suits
each directory, like Apple and Spotify. So there will be a tutorial that you will show you where
I'll show you how to access and login to the various podcast
directories such as Apple Podcasts and Spotify and the things to look out for. And the usefulness of
logging in through the actual podcast
directories itself, rather than just
relying on the podcast hosted distribute
all the information. Alright. Okay, so I want to talk to you
guys about podcast legals. So these are some things
that you need to know. Alright? Now 17% of Podcasts
include music. However, at four per cent of Youtube videos contain music. Now using music in your
podcast Introductions on podcast app trues
are inevitable. It helps to bring your show's
to live and also helps to set the overall tone of
your podcast for listeners. However, it's important to be careful with what
sounds and songs are used in our podcast as they
can be legal implications, especially if there are songs recorded by artists
with lyrics in them. And you've already learned
in this course about legal implications of choosing
the wrong podcast name, which can conflict
with somebody else. Now there's something
similar, but with music, if you decide to use
copyrighted music, this music is usually
music which is up for sale or for stream. Without permission,
you can learn yourself in serious trouble,
especially when caught. This has intellectual
property, aka VIP. Programs and platforms
like YouTube are automatically detecting
copyright infringement. So please be careful. Fortunately for you, there are other types of music and sounds you can use to avoid yourself
getting into hot water. And I'm going to run
through these options. So let's look at
ways you can, music, places that you can use to
get yourself hold of music, which won't get any legal implications
pushed against you. So these are some options, so you can hire someone to
create your own theme song. So a good example of this has heavyweight podcast
of Pat Flynn, who hired a professional to
create his own theme song for his daily Youtube podcast
show, the income stream. This would be the
original music that is impossibly to be filed
a lawsuit against. Just make sure
that the rights of that song I discuss clearly, especially if the
podcast show takes off, this is the approach
or the lowest risks a website that can help you. This is signature Ones who can help you to
make something musical into a musical trademark
which protects you. This is known as sonic branding. You also want to create your own music if you know
how to produce music, as you guys already know,
I'm a former music producer, so I cut off Kramer own music, but I prefer not to, in this case,
royalty-free music. We may have discussed this
before anyone in the course. This is another overlap.
This is a kind of music licensing that allows
the buyer to pay for the music license once
and to use the music as many times as they want to
commercially or personally, as opposed to earning the
actual rights to a song, which is a completely
different price game. The music tends to be of higher quality than just
the ones out there. And there are a lot of
royalty-free music out there that is free,
quote unquote. It's not always,
necessarily free. Sometimes you may be asked to help to promote the artists on social media in exchange for
free downloads or license. For example, on freebies to ayo, that you'll be given free music, but you need to make sure that the artist gets the,
gets the credit, and you'd promote their
websites and stuff like that. And then in the
description boxes. So you have to keep
an eye out for the instructions when it
comes a royalty-free music. However, you are granted a license that enables you to use the music on any platform, including social media like
Instagram and YouTube. So you don't have
any legal worries. Pricing can vary for
royalty-free music started from free websites like pixabay.com
forward slash music, three beats that you have
free, royalty-free music. And then you also have very popular paid
royalty-free music websites such as artless the IO, which starts from
around $16 or so a month for unlimited
music licenses, downloads and lifetime
access and Premium Beats. And also, you also have
premium platforms. Even the photo stock platforms
such as Shutterstock, which is a more
expensive price point like $49 a month for So for premium sounding
unlimited music licensing. But you can use believer on some of these photos,
stock websites. I started to sell or provides royalty-free music because they realized that there is
opportunity to make money there. Alright? So you can also
discover free and paid royalty-free music advertising,
Youtube and SoundCloud. But again, just be careful
to follow the artists or the producers instructions
for giving them credit when using the music, otherwise, it might
be in trouble. Now there are other
royalty-free website so you can use pond five podcast music.com, stock music.com, audio here, some ideas and many more. If you ever get stuck,
feel free to reach out to someone in the
podcasting community or seek legal advice or even
speak to a Podcast agency. Now, let's talk about getting featured on
podcast platforms. But before we do
that, I want to talk to about podcast legals. Okay? Now after you spend
money, time, energy, and creative podcast,
The last thing you need is someone trying to steal your podcast or
otherwise your IP. Now, here's some ways to
protect your content. You can set up a
Google alerts around your podcast name so
that you'll be notified as soon as someone else uses that podcast name
anywhere on the internet. You could put in a
creative comments. So that means this allows other people
to use your content, but we've credit given
to the original creator. This is a more budget root of protecting yourself, alright? And this is similar to how
royalty-free music is used. Now you can put on
terms of service or GDPR policy on your
podcast episodes and website, especially if you're
doing giveaways. This will help you
navigate third-party data. There is Terms of Service, so make sure you read the
terms conditions when distributing your show with various directories such
as Spotify and Apple. Copyright your podcast. You can head over to
copyright services according UK or if you're in America,
www.copyright.gov. Alright? And if you go there, you learn more information about copywriting your podcast. Now this is important
in the content world, the expression of ideas and your podcast episodes can be protected and not
the idea is itself. To copyright. Your podcast needs
to be original and translate into a physical
form that is Recording. Once you achieve this, there is automatic protection for you and doesn't need to be online for this protection to be valid. However, if you want to
go that step further, you can get your
podcast registered or your country's copyright
registration office, which you can see
on the screen for the various websites
have in the UK of us. And this will instantly give
you more power protection, especially when involved
in legal cases. So in the UK, once again, copyright service that could UK, America, you can have a
head over to copyright.gov. Prices start from 42 pounds, 50 for five years if
you're in the UK. And one more tip I'll give you in regards
to Podcast, legals, do not plagiarize of a podcast and upload
them onto your own. Now, let's talk
quickly about to get a featured on podcast
platforms and pre-marketing. Okay? So directories like
Spotify and Apple Podcasts will always check
the directories to find on license use of music, especially music that is in Spotify or Apple
Music or iTunes. So just be sure to include any information about
royalty-free music or S effects using the podcast and the
shown that information your podcast show notes is a place that you
can use to show off credits or to give credit to the creators behind royalty-free music if that's
what you're going to use. Now, podcast aren't considered
as public performances. So just ensure that you have the appropriate
licensing involved. Okay. So now that we have
that out the way, I want to talk to you
guys a bit more about getting featured on podcast
platforms and pre-marketing. So these are some
things that you can do. So you
15. 8a. Podcast Marketing & Promotion - Intro: Everyone, welcome back
to podcast a to Z, The Complete Course
to Podcasting. And in this module, we're going to take a look
up podcast Marketing. Now, you've gone
through the process. You've uploaded your podcast. It's out on the
podcast platforms. Now. It's showtime. Now it's time for people to get to know
about your podcast. Now it's time for you to tell the world about your podcast. How are we going to do that? We're going to market it. We're going to
promote your podcast. We're going to get it out there. So in this module,
we're going to look how we can mark your podcast. We're going to look at all of the various types of marketing, whether it's social media, engagement and social media. And dive in deep and a little
bit into social media. Whether it's using, using more traditional
marketing techniques, whether it's email marketing. We're going to look
at how you can do various different things to get your podcasts out
there to the world. This is a very important module. If people don't know
about your podcast, then it's not gonna get the
downloads that it deserves, okay, just like you create
a fantastic product, you can create the best
product in the world. But if people don't
know about it, no point, it's not going
to move any units. So this is a really
important module. I hope you guys pay
attention to this one. This is fantastic. Of course, as the podcast
industry has evolved, There's a lot more
newer way to promote your podcast and face
to video podcasting. Now, I think promoting your podcast and marketing
it is a lot more glamorous and there's a
little bit easier than it was before when podcast was
just based around audio. So I hope you guys
enjoyed this one. I'll catch you guys
in the next one. Take care
16. 8b. Podcast Marketing & Promotion: Hey everyone, welcome
back to podcast a to Z, to Complete Course
to Podcasting. And in this module, we're going to take a look
at podcast Marketing. Alright, now this is one of the most important
parts of your podcast. However, if you name
your podcast right, you may find itself
with thousands or even hundreds of thousands
of listeners by accident. This is the power of
people discovering your podcast into
podcast search engines, marketing and
promoting your podcast ready starts from your podcast, artwork and your name. Think of being in a shop
or an online marketplace. There are two things
that would draw you to an item or nuts,
customer intent. So what you came therefore, that is looking
for podcast about politics or Christianity
for example. Or customer impulse. That is, you intended to shop for something
in particular. But then you, I caught something shiny that
Georgia tension. So example, I was looking for specific podcast about politics, but then I see another podcast which really appeals
to me because of its name and the Artwork
and episode title, which really piques
my interests. Curiosity. Without marketing. Unless you're lucky and strike the winning formula
in the shop fronts. Not a lot of people
with find out about your show and you're
likely to be disappointed. Remember, you have
the best product, you can have the best
product in the world. But if no one learns about, it can be left on
the shelf and catch a lot of dust. You
get the picture. Alright, so let's take a look at what we're going
to cover in this module. We're going to look
at podcast trainers, show notes, Content repurposing, social media
engagement in groups, transcriptions and SEO,
podcast ratings and reviews. Guests Podcasting, podcast
agencies pay that website, email marketing, and
collecting e-mails. Let's go straight into it. So Podcasts, trailers,
and teasers. Now, if you do
podcast in seasons, a Podcast traders fantastic way to promote a season
of your podcast. However, if you do podcasting
and sequential episodes, you can still put together a short one-minute
long compilation of episodes and TZ audience
with a trailer. These are great ways for
people to sample your show it. The light of Spotify
and Apple Podcasts will spotlight the trainer
on their podcast plays. In addition, if you
have a video podcast, this is a very powerful way
to get people to invest their time in your podcast
and can be a great, great marketing tool to
use across social media. My podcast, trainers and
teases have accumulated hundreds of thousands of
views across social media. Now, this is unheard of in the podcast world
a few years ago. Will give us talk
about show notes. So podcast show that so important because it's your
opportunity to tell the world in the summary and more
why they should listen to a particular episode
and what to expect. These are also important because a standard
length of showing us are found in your podcast
distributors description section. For example, Apple Podcasts and Spotify Podcasts to make
the most of production. So that's especially in the description section
of your distributor. You'd want to take note
of some of these tips. Some of these tips
are embedded links within your podcast show notes. If you are using the
Podcast hosts like boss brought embed links
are automatically distributed to all of the podcast platforms you have chosen to distribute
your show onto. However, there are
certain platforms which you may need to create embedded links manually
using the HTML code. And for example, you
can take a look at the sentence on the bottom
of the screen here. If you want to embed
the BBC News UK, if HTML code, you can
do it just like that. And this is an
example of sharing notes on one of my
podcasts websites. This is like the main page. Of course, if they click
on a article or blog, it will open up to
the full show notes and they'll be able to see it. If you guys want
to check that out. I've put the website URL
on the bottom of the page. In terms of writing up, showing that everyone
has their own style. Some have quite short, others have quite
a standard lamp, whilst others like myself
have an extended format. I'd like to treat my
shown us like a type of blog posts because of
all the references, social media links and resources embedded for my
listeners to refer to. If you get this done well on your own website and
you add SEO to you. Again, this can be
important way of growing up podcast with people who may not know about
your path class, discovering about your podcast outside of the
podcast directories. Alternatively, if your
podcast is ranking Google, you are likely to see a good
amount of web referrals from your own
podcast host player, which will show up
in the analytics. Okay? Now, if you'd like down there, if someone writes them up
to show that is for you in an attractive way that
can bring in an audience. Or if you are busy
and with rubber, pay someone so
that you can focus more on treating
the podcast itself. You can certainly outsource
this to a third party agency, each one having their
own pricing structure. Packages offered. Some of these agencies includes
podcast press, the IO pro Podcast Solutions, podcast fast-track, the podcast, Creative and many more. Here are some templates you
can use for your show notes. You can visit any of the URLs
on the screen and you'll be able to take
some templates from them and use them
for showing us. These ones are more than good enough for you to
use for you and show. Okay, Let's talk about
re-purposing your content. So podcast that you spend
hours and hours on Creating your show only for the content to be
consumed in one method. Expanding the reach of your
podcast can be tricky. Just relying an
entire audio podcast when you repurpose your content, you begin to get the most
out of your podcast. And all of a sudden, you have
a number of ways to push out your content to
your intended audience. Now this refers to
reformatting and recycling your content
in many different ways. It breathes new life to existing content that
you've already worked hard to create and push out to the
distribution platforms. That is not enough in
the podcast world. And we've almost 4
million more treaters than there were in 2020. You are going to have to get
creative to make statement. Marketing guru,
Gary been a chuck, always preaches about
content marketing. One of the things
he likes to talk about is that businesses
and companies should be making and
can easily make up to 100 plus pieces of
content in one day across all social and
community platforms simply by reformatting the content for different contexts
and distributions. When you hear that statement
for the first time, you must be thinking,
it must be crazy. However, with the rise of video, podcast and AI platforms
such as chat GBT, this could actually be
agrees if you can get really creative and have
a bit of time to do this. So let's look at some ways that podcast content
can be repurposed. Blog posts, videos. So if you have a video podcast, you can chop up into a range of horizontal and vertical
clips that can be distributed across social
media platforms like TikTok, Instagram, and YouTube shots. As I'm recording this in 2023, you can also do episode
traders and teases, which can count as
another piece of content. Audiograms can also be used
as teaser episode Content. You have picture cow cells, which could be used for
summarizing episode or putting key takeaways
into a carousel. You have infographics, you have eBooks, webinars,
email marketing. You have quotes from the episode designed in a graphic
and so much more. Okay, but why should you look at re-purposing
your content? It helps to keep it
audience engaged, helps to raise brand awareness. It helps SEO, search
engine optimization. That is, especially if
you shuffle blogposts, not so much social media, and it helps to
boost credibility. Now, what platforms could you use for re-purposing
your content? So take a look at these. You have video, the AI. If you have a video podcast
or you need to do is to drop in the YouTube link of
your podcast episode. You have full control
over the part to the episode that
you want to clip up. You can also choose the video and orientations
you want as well, whether it's horizontal
for Youtube perhaps, or vertical for social media. This platform starts
from free and there are premium plans if
you need to use it more and if you
want it in full HD. Alright. Repurpose the 9a,
repurposed the eye. You can fully automate the
distribution of your audio and video content across as
many channels possible. So you can make a bigger
impact in this world. This can help you to create over 28 pieces of
content with one-click. Prices start from over $14
a month on an annual plan. Let's continue. Let's talk about Canva. So Canvas and online
design tool that keeps on getting better and
better and it's more versatile than
it's ever been. You can even use it
to create videos from scratch and PowerPoint
type presentations. Me, my team have used Canvas, quotes from the show
in nice designs, carousel slides, videos from
scratch, and so much more. The free plan is quite generous, but the propane and really takes everything to a new
level and couldn't be more worth it for
about ten pounds and 99 pence a month. As I'm recording this in 2023, wave, that's WAV v0. So wave can be used to
create audio grams. And you can also start from free for our small allowance of audio grams that can
be created per month. But they all include
annoying wave watermark. So this option isn't
always my favorites. Although the audiograms are
really impressive and very easy to do transcriptions
with also. But this is where I
prefer headliner. Headline that is
similar to wave, but it gives you more
control your contents including layering
different types of images, audio and video
around the audiogram. It's certainly not as
easy to use as wave, but it gives you more freedom
with your content and has a more generous free version which doesn't come with
an annoying watermark. There's a certain you will
of my favorite content repurposing tools
for Podcasting, especially when it comes to
repurpose in the audio plan, start from free with
no watermarks at all. It's perfect for beginner podcast app Summa that come
is a software marketplace for entrepreneurs where you are
able to purchase software on a onetime basis and
to avoid a subscript If you visit this website, you will find that there are a range of software
to choose from. Now, if you prefer not
to do the work yourself, you can go to websites
like Fiverr or upwork.com, and you can outsource
to a professional. You can also Google Podcasts
agency and give it to them. Alright, so let's talk about social media
engagement and groups. So there's an
overwhelming number of social media websites, but the key here is
the only feature on a few of them with my podcast. My main focus is currently on Instagram and
LinkedIn and TikTok. When the new episodes release, we'll post them some ways to episode and the Twitter
thread, that's basically it. Twitter's a platform which
hasn't really taken off. But if you get stuck
into the culture and community aspects of your target audience and
dedicate a good amount of time, you should allow
it to grow well, when our new community manager
joins to set up podcast, they will handle that
because platforms like Twitter need real
management and care. Facebook's organic reach
is an all-time low. So the only thing we do on Facebook is to
promote our episode on a page and then post it in various relevant
Facebook groups. You need to think about joining groups that your audiences in. For example, with the
sauerkraut podcast, it's groups related to gather. And in terms of this, there is different groups
related to garner. There's Entrepreneurship,
there is black creatives, that is Podcasting
groups and so many more. What groups work for you? Have a think about this, and you shouldn't need to go beyond free social
media channels. Otherwise, it becomes too much to manage because you need to be consistent with
posting content and creating awareness and
each of the platforms. This is why I've chosen
the social media networks. Whichever one you choose, just be sure to be
consistent. Alright? Now, you want to aim to share at least seven pieces of content on social
media if you can. And that's enough for one day. This has shore to give you
the most bang for your buck. Unless of course you have a team behind you or gave
vena Chuck for a coach where you
will be punching more the 20 to 30 plus number, which is a staggering amount
of pieces of content a day. However, this is
shorter grab attention. The key is to have
a variety when promoting a particular
podcast episode. So for example, if we
go back with Instagram, which is close to TikTok, this is the most
popular and active social media channels
out there at the moment, you need to be where the
audiences, it's very visual. So it's perfect for sharing vertical videos like
rails and shorts. You can share audio grams, episode, images and quotes, and you can share
announcements in the catchy image
or video format. This is my platform
of choice for just creating brand
awareness and giving many existing listeners
access to the latest at the cellular
crop Podcasts, LinkedIn. My podcast is focus is on business and because it deals
of interviewing creatives, entrepreneurs, making
it a natural fit for LinkedIn as a business or
career orientate a platform. In addition, the LinkedIn
algorithm is really good, that's like Facebook in 2014. In one person engages
with the pose, is likely to shop in a mutual connections
network somewhere, or even a third or
fourth degree network. Youtube. This is one, of course, for the reasons with YouTubing the second largest
search engine in the world, you're bound to discover
new listeners this way without adopt if you
get your keywords, thumbnails and Content rights, and of course your titles, descriptions, and metadata,
like we've discussed before. Tiktok, of course,
There's a lot of vertical videos nowadays on TikTok is the king
of vertical videos. The culture keeps changing, so you do have to
keep an eye on, on the changes to the culture and the
changes to the algorithm. But apart from that, you can, you can drop a lot of
vertical videos on TikTok and the same vertical
videos you use on TikTok. You could use them
for Youtube short, you can use them for
Instagram as well. Alright. So this is a possible strategy for your social media
plan, for your podcast. So you can maybe drop per day if you want free audio
grams or two vertical videos. Example, if a new
episode is coming out, you can drop a trailer and you could drop
an episode snippet. Using vertical videos
or audio grams. You can release to image
quotes per episode. So you can take key quotes
from the episode and design them into a image graphic and post them
on social media. You could design free
optimize episode thumbnails. So if you want to design a specific artwork for your podcast episode,
you can do that. For every podcast episode, you can do that or, or you can design really nice thumbnails
promoting the actual episode. And you can publish
that on social media. Alright? Maybe if it's episode
67 with Solon, so you can design
them nice graphic and you can promote that on
the social platforms. And maybe, maybe you interview
the person in-person. If you interviewed
the guest in-person, then why not take advantage of pictures that were probably taken on that day and
share it on social media. They get people talking about. Here are also some
dimensions when posing a social media
to take note off. So a square audiogram
for social feeds. You have the vertical
audiogram for stories, the landscape
audiogram for Youtube, square image quotes, you
have square from now. So Facebook, you have a
landscape thumbnail for Youtube. And the best sizes
I recommend it as a social media feeds
is ten at by ten at. And then your vertical Stories, which is the
vertical videos that are sharing that people
share on social media, such as Instagram, which
disappear within 24 h, you can use 1080 by 1920 pixels. And we have windscreen,
that is Youtube. You can use 1920 by 1080 pixels. So these are dimensions that you should be
looking out for. Now in terms of social
media content in this, let me share some review. So ascii, ascii listeners, what would they like
to see your posts? And This tends to work well when you have a considerable
following, alright? It may not work as well when you are following,
isn't that big? It's high in your post of
current affairs, for example, Blackout Tuesday, for example, the San of coral podcast, we post a black image in
relation to this event. Of course, you take advantage of hashtags play into
that event as well. But sometimes you don't
want to keep some of these event-based posts on your page because your page return into some kind of blog. Maybe you can archive them of their whilst that your post, so that your social
media profile is kept with evergreen content on the profile for audience to see. So what you can do is
giveaways and contests. You can remain within the
borders of your podcast. Some business pages can have the tendency to turn into a
personal social media page. So be careful, alright, you can post thoughtful
and meaningful content. So think about how
can you add value to your listeners in
one way or another? Alright? Another option is to start your own
online community, which I've discussed already
in this course, are out. And then you can look at
some other options as well. Alright? Okay. I also wanted to say that it's also important to engage with your audience and community and social media just
as much as posting. Reply to comments, comments, and other individuals
and business pages on a regular basis to raise
awareness about your show. For example, on LinkedIn and Instagram, we would comments, unlike about 50 posts
and comments today. And what happens is
a notification gets sent to the crater of
that post, that comments. And if your show's
intriguing enough, they will visit your page
and they may click follow, or they may engage with
your content as well. If you're Content this
fantastic, you've got a new fan. Just like that for free. I'll recommend painting some of your best pieces of content, like a trailer, teaser, content to draw people
into your content. It's like a given
them a great starter before the main curse, the main course, and dessert. So platforms like
Instagram and LinkedIn, you can actually pin pieces
of contents to the top, as I'm speaking in 2023. Okay, let's move on to
transcriptions and SEO. Now Podcasts,
transcription is yet another easy way to
get your podcast to be picked up by SEO rankings. That's because the Google
search engine bots crawl on your texts are
not your audio. This is essentially a way of converting all of
your audio into text, aside from the show notes
and quotes from the show, some podcast hosting
platforms like podcast.co and casters have this technology embedded within the
hosting platforms. Other platforms, you
may have to spend a little extra money to the transcription of
your host yourself. Now, other benefits of transcription includes
accessibility. So those who have auditory
issues like deafness, able to consume your content. Giving people a preview
into your podcast episode. I'm given an increase
in organic traffic. Now there are also free and paid ways to get
your audio transcribed. So let's take a
look at them so you can use audiogram programs. So such as headliner,
which I've discussed. You can use Voice
Typing and Google Docs. You can upload your video to YouTube and download
the captions and then upload them to a
transcription processor, which is a bit more
labor-intensive. You can actually sign up for paid platforms
such as these scripts. Rab.com, rev.com made
the Forbes AI 50 list. There is no monthly
subscription, but you pay per minutes rates. And this could rapidly be expensive depending on how
long the caption needs to be Okay, and you can also look
at a subscription like this, the script as well, if you want to save
a bit more money. So this AI platform
offers free trial for the first 3 h and then
charges 14 to $18 a month. It has a quick turnaround
of transcription. So if you need
transcriptions quick, this is also a good
option for you. Okay. Let's talk about podcast SEO. Alright? Podcast SEO. Search engine optimization is all about increasing
the level of traffic to an online
channel using organic and or paid efforts. Typically on search
engines such as Google, the aim is to get not
only as many people as possible to visit your
online channel and engage with what
you have to offer, but also that your
target audience is reached so that the best
results are achieved. Alright, so let's look
at implementing SEO. You go, it's
important to know how SEO works in regards
to keywords, not only for your
podcast website, but also feel podcast itself. You want to get your
podcast title description shown us a metadata
or creator the well, and that the right keywords are used to attract a
certain audience. For example, in my podcast is the sound of acquire podcast. I wanna be using
keywords such as Ghana, across Ghanaians, African
diaspora, etcetera. Because I wanted to attract
a certain audience. I want to attract
guardians or in the chat African diaspora to
listen to my podcasts. Now, do your keyword research. We have tools such as the
Google Keyword Planner, Guba suggests on to the
public and many more to see what keywords people
are searching for that revolve around
podcast Content. In addition, you can discover what's trending on platforms
like Google Trends. The trick of keywords is to use keywords that
have low competition, but high in search volume. You want to be between
those two, okay? Now Google recently released the own podcast platform
a year or two ago. It's another
opportunity for you to showcase against alongside
a relevant search results. Now that's a huge opportunity that should be
taken advantage of. Now Google even transcribe some of these Podcasts
and even allows some of these podcast
be played rights within their Google
Assistant, similar to Amazon. Makes sure you verify your podcast and Google Podcasts and take advantage of this. Alright. Now it's also important to provide complimentary content for your podcast episodes. So what also helps out with SEO is making the most out of the podcast description section, which circulates to all
other podcast distributors when creating this in
your podcast host, have a consistent go-to template for creating
podcast episodes. Informations and
descriptions such as writing an attractive and
SEO friendly podcast title, unattractive short
bio about the guests, especially if this is an
interview format podcast, right? A good summary
about the show and why they should listen to actions and include links to cause our actions or
references from the show. Wherever your structure
is, stick to it. Metadata where you have the opportunity to
write descriptions and titles and your
podcast websites and podcast episodes take
advantage of this. This is a summary of what
your content is all about. Metadata includes
Meta descriptions, Meta titles, build backlinks, get your podcast published or linked back from other
people's websites. For example, one
of my guests runs an online skincare
store and my Podcasts publish on her website
as a form of a block. This has redirected
some traffic back to me whilst I send traffic to her website by feature
and how our website in my show notes section of
the episode, she didn't me. Such actions send signals
that Google trust this website and they must be credible if lots of
people are going there. Other ways of doing this
includes getting on blogs from the domains
you are representing, as well as podcast lists. Creighton spin-off content
on the back of an episode, uses this opportunity to add more links to other
websites and also uses as a way of asking other publishers are writers to feature your content
on their website, where possible, create internal links when
you're websites. So one part of the website is link into another
where relevant. Clickable timestamps. Some Podcast hosts allow you to create timestamps within
the podcast itself. This can encourage
listeners and help listeners to jump to the bits of content that matter the most. This is really key,
especially when it comes to having a video
podcasts and YouTube. They do have the timestamp
option and it's really, really useful when you're, when someone's
watching the podcast, they can jump straight
to the bits of content that they
want to see quickly. This helps with engagement levels regards to the particle. So if you have a video podcast, definitely use
timestamps and Youtube. And all your podcast timestamps
are getting more popular. I wall. I mean, you should be
leaving timestamps on your podcast descriptions
where possible as well. You can leave the
time if you don't physically add timestamps
on your audio podcast, what you can do is you can leave the times at which certain
things are being said, that Audience can skip two on the podcast player makes
you take advantage of this. Okay? Alright, so let's
talk about your website. Right now your website should be the next important channel
for people to listen, access, and gain awareness
of your podcast. This is important
because it's not just another channel for people to listen
to your podcast, but it's also a way
for you to gain more awareness and
visibility thanks to having things like show notes or blog and building an email list, which can be very
important when it comes to selling products and services, making announcements on pushing new episodes into your
subscribers inbox. You can build a
website yourself using web builders like
Wix and Squarespace. But if you are a
lot more techie, I'll recommend WordPress, which is a Content
Management System with a lot more features
and functionality. I use this to build
my own website. Podcast. Website.com
is an agency that helps you to build
everything you need to set up, run, and promoting a Podcast
online through WordPress. Bear in mind, this is more on
the pricey side as this can start from $77 a month
for an annual pass. Alright? Alternatively, your podcast host tends to provide you with
a free basic website, but these don't allow
you to customize a blog, show notes, and provide ways
of building an email list. Spotify for podcast. This is a good example of
a free podcast webpage. Now the best way Hands
down to build on non-techie website
as a podcaster is to use PODD page.com. It's essentially a
website builder for podcast is It's great
and it's affordable, and it provides everything from SEO capabilities,
unsubscribe links, to being able to collect
emails and allow your listeners to leave
voicemails on your website. You can make it pass it off as an official website
as you're able to connect it to your
own custom domain. Alright, let's talk
about guests podcasting. Now. Guests podcasting, now these becoming
more and more popular, it's a fantastic way to
grow your own podcast or even your personal brand
or business awareness. One-person doing
this really well is American entrepreneur
Alex Lamaze. He uses this as a way for free marketing to grow as
personal brand and company acquisition.com by using platforms such as matchmaker, the FM, and engage in in
the right podcast groups, such as our guest
will up podcast. You can easily find podcast
to become a guest on. And usually when you
go on this show, they give me an
opportunity to promote your show on the
episode as well. The best way to guess the
guess podcast is to invite someone that you
want to go in there podcast on your show.
I've done this. A number of podcasting is and this ribbon massive results. For me. I never ways to look
up other podcast and your genre or lookup people with a similar audience as you and build a
relationship with them over time and social media eventually tell them that
you want them on your show. And eventually you can
ask them to go and dares, or they will most likely
invite you organically. Now as well as being invited to other people's podcasts
and blogs and vice versa. You should also get yourself
into different particles, communities, listings, and
podcast specific networks. You simply claim your audience on some of these
Podcasts networks. And soon after you'll be able to easily set
up an account. Alright, let's talk about
Podcasts, ratings and reviews. Podcasts and effects of these should be treated
like a product. And every product tends to
get reviews and reviews can help to influence
buying decisions, especially with e-commerce. Your product is
certainly an online one, so you will need to get
reviews for your show. Online. Reviews don't necessarily help the rankings and
visibility the show, but it certainly
adds credibility. Encoders more people to
invest time listening to it. It's the shop window
display for your podcast, giving yourself a
great opportunity to invite people in this teach. And I'm going to explore a
few tips and tricks that you can use to collect
reviews for your podcast. But one thing I must say is, do not buy reviews from the open markets such as
fiber or Upwork, whatever. You can get people
leave a fake reviews on your Apple Podcasts, on your Spotify
podcast platforms. But they do get
picked up eventually. And they will remove the
reviews from your plate, from your podcast eventually. So do not pay for abuse. You get people to, get real people to leave
real reviews organically. Do not pay random person online to put reviews
on your podcast, on Apple, Spotify or
whatever. I'm wanting you. Alright. So let's talk about a few
tips and tricks you can use to collect reviews
for your podcast. So tell the world at the end
of your own podcast show, why don't encourage
listeners to libra view it's simple, yet effective. Leave call to actions across
your website and platform. So promote the facts in your
website and social media channels that if people
enjoying your podcast, why not leave a review? Share screenshots of
reviews that you've already received to encourage
people to do the same. Sharing takes your views. Showing takes of your reviews doesn't only show credibility Alright, give something to your audience in
exchange for your views. For example, if you can offer
to do a giveaway new show, which could be for anything
such as a goody bag, gift card experience,
you name it. The winner can be announced
in the future show, and this announcement
can be used as another opportunity to tell
people to leave reviews. This is also a great incentive. There are four
podcast platforms or have the ability
to accept reviews. Not all podcast platforms
have the ability to do this. That is Apple Podcasts. That is Stitcher, Spotify, pod chaser, cost box,
and podcast addicts. Alright, these are the platforms that you can use
to leave reviews. Alright? Now, not every podcast platform will enable you
to leave reviews, but the main ones
you need to focus on is Apple and Spotify. Alright, now let's talk about how you can
collect these reviews. Now you can tell you
audience to directly leave reviews on these
podcast platforms. Or you can use a tool like rate this podcast to collect
reviews easily. This tool allows you to create a custom link so
you can send you listeners over to them to make it a whole lot easier
to leave a review. It also helps you to
collect subscribers at the same time and even read the reviews,
which is awesome. In addition, you can also access analytics and receive an email each time someone in the world leaves your view on one
of these platforms, prices start from free, allowing you to create, collect five reviews from one
platform per month. But once you have greater
than $9 per month package, you can connect as
many reviews as you want for one platform
of your choice. And then you can even upgrade this platform to enable this. You can even enable
the package to enable even more
platforms and features. If he just wants
to read reviews, checkout my podcast reviews.com, which is a platform
created by Daniel J. Lewis. A podcast that we've just
show the audacity to podcast. You can do things like
receive email alerts, opt-in for review
notifications to show up in your WordPress website or to be sent to your
Slack channel. Very useful tool. This is a clean, minimus, minimalistic platform
which enables you to read all your
views in one place. Plan start from $5 a month
or $50 for the year. Now it's time to
get busy fishing for all those important reviews. Now, I'm going to wrap up with a few more marketing tips
that you guys can take. Let's look at email marketing. Now, building a list of
subscribers for your website. By building an email
list is so important. Email marketing is a sure-fire
way of reaching people that surprisingly still works
today in the modern age. Even better than the
noise and distractions of social media of
all the algorithms. One way email doesn't reach
the listener is with spam. So make sure that you use a
good email marketing platform such as convert kit, where e-mails are sent out as if they were coming from your
normal email provider, as opposed to email
marketing software, mailchimp is also not a
bad choice that they're free plans include
up to 2000 contexts, but only one audience. So it'll be different to build different email lists
for different purposes. So for example, a specific list to sell products
and services to people. You should also
try subscribing to other podcast is
email list and visit their websites so you
can get a feel for what content they provide
to the audience's emotions. And how to attract
a more subscribers. The more subscribers you have, the more listeners
you can reach. And also potentially
the more money you can make if you build
a considerable list. Don't just focus on sending our updates of your
podcast episode. Seek to provide
value in other ways with email marketing that
complements your podcast. So don't come across
spammy and predictable. For example, 5a monthly newsletter of different
topics, events, resources or more,
which can also include a roundup of
your podcast episode. Of course, this is a great
way of doing emails as it does it come across selfish
but adds value in Edition, focus and cream contents so good that people want to
subscribe themselves. Let's talk about paid ads. Now there are many
channels to run pain advertisement
for your podcast. Please note, ads
aren't the best way to acquire new and
loyal listeners, but rather a way to raise
awareness of your show. Here are some options of what platforms you can
use to achieve this. We have overcast. You can run text ads that appear just under the
podcast player when podcast or listen to a
Podcasts Spotify Ads Studio, which is a self service
advertising platform. This is an emerging one
to reach a new audience. Prices start from 250 in
your own local currencies, for example, if you're
based in the UK, prices start from a 250 pounds. Simply tell Spotify
who you are reaching, your target audience
and budget and then build or upload your
audio and video. This typically
lasts for seconds. Instagram. So a teaser video for
you next episode. You can use beatable. For instance. Read it. You can pay for
sponsored ads and read it to appear in the
target subreddit, which is a subcategory
sponsored LinkedIn and Twitter. You can boost your LinkedIn and Twitter posts with a paid ad. Linkedin also gives you
the option to purchase sponsored LinkedIn
InMail so that you can reach people directly
in the inbox. Google AdWords. This is a classic pay
per-click option, like a PPC, where knowledge and keywords or
research is imperative. If you'd like, you can even
sign up to charitable, which is a tool which can
be used to find out where ad money can be best
spent. Alright? So whichever op
17. 9a. Podcast systemisation and Improvement - Intro: Welcome to Podcast a to Z. And in this module,
we're going to look up podcast systemisation
and Improvement. This is a very important
podcast module. But before I go into it, just want to congratulate you. Because by this stage, you would have published your first podcast and he would have marketed
to the world. So now you're well on your way to getting your first
thousand listeners. But wait, you
published one episode. Okay? And you learn in this course
that if you don't get past eight episodes
or even ten episodes, that you'll consider someone that has failed in
the podcast while, because most podcast is don't get past seven
to ten episodes. So you're obviously
going to publish more episodes and you obviously you're going
to market more episodes. So there is a cycle here. So you need to come
up with a system. You need to come
up with a way to continue, need to improve. Your Podcasting, needs to
come up with a system. You need to come over
plan way you can continue to improve
your podcasting. So that's improving
your production, improving the quality of
the episodes, Improvement, how you interview, Improvement, how quickly your Podcasts
can be recorded, edited, published,
exported, etc. and improving the
quality of everything. These are some of the things that you need to think about. These routines that you have, these things that you're
repeating over and over again. How can you do it better? And how can you do it quicker? And how can you be more
efficient and these things? And how can you say more
money and doing these things? Of course, as you continue
to do these things, sometimes you may not have all
of the technical expertise to do everything yourself all
the time to do it yourself. So this is where hiring
people would be necessary, or this is where outsourcing to somebody will be necessary. So in this short module, I'm gonna give you
some ideas in terms of how you can approach systemizing your podcast and also
improving yourself as a podcaster so that
you can continue to grow. Not just linear, but
also in a number. And another way as well, you an add another
dimension to your growth. You don't want to
just grow like this. You also wouldn't be
able to go like this. You understand it? It's, it's a parallel
growth here. You're growing as an
individual podcaster, but you also growing
in terms of your, in terms of the way you
think, the way you operate, the way you operate officially,
need to think about that. So I hope you enjoy this module. This is actually one
of my favorite modules because it's really about having a well oiled machine and thinking about your podcast
as a Business webinar, you're in it for the money, which shouldn't be
the main motivation, of course, which you may
have learned by now. You just need to have a system and you need to
constantly improve. Because as much as there's competition, there
is competition. And as much as there's
many podcast and as must, as much as there's
so many niche. This is important for
you to understand. So I really hope you enjoyed this one. Are
catching the next one
18. 9b. Podcast Improvement and Systemisation: Hello there. Welcome back to podcast a to Z, The Complete Course
to Podcasting. And in this module, we're
going to look at ways in which you can manage
your podcast effectively. We're going to look up podcast, systemisation and Improvement. Let's look at what we're going
to cover in this module. Templates, listening to more
podcast about Podcasting, listening to your
audience, Arsenio guests, great questions, carrying out
surveys and online polls, storytelling, joining a Podcast
community and automation. Alright. So in this module, we're going to look
at ways in which you can manage your
podcast effectively, from streamlining the Podcasts and the processes behind it, to improve in every
aspect of it, to improve the overall
podcast products and experience for yourself
and your audience. Now let's be honest whether
or not you take podcasting as a business is
practically a business, especially all the
moving parts involved to keep that thing
spinning a well oiled. And we've business, the aim
is to always be able to work on your business and
not in your business. And there's a very same
thing of podcasting. This also helps with creating consistency throughout
your podcast. Beware of something I called
the Podcast helps the wheel. Alright, way you're in this cycle of constantly
just producing, recording, editing, and
promoting episodes, but not making time to
improve your overall podcast. With my podcast, the sound of acquire podcast and
quit and switch. Eventually, I want other people
to host the show so I can walk away from it or even sell it and allow it to be a
brand in its own right. It Edition. I want to be able to spend less and less time on the podcast. For me to do that. It's a key. I have
the systems in place to make the
most out of time and to continually make tweaks to get the best possible position. This is a topic that I won't
go too deep into us for me to go deep into this
will be a course of itself or podcast Boston bones. But I'll provide
enough detail for you to take action for yourself. So let's talk about
templates with me. So this is so necessary and this helps to minimize podcast
production lines. Okay? So these, these the podcast templates that you
need to be thinking about. Podcasts, intro and outro. If you have a recurring podcast, FEM intro and outro, record it once a user over
and over again as a template. Save it as a template where
we're using GarageBand logic, whatever tool you're using, say that templates and
start from that templates. Rather than starting from
scratch all over again. Audio templates have a template
for your overall show on whatever production
platform that you're using where it was Adobe
additional GarageBand, show notes templates have a
specific format and templates to display guests show's
notes on your websites. You can keep using
over and over again, where you only
need to fill them, different details for
different guests. Publish interprets. Once you've uploaded your
podcast show to your host, you would want to
have a specific go-to format that you would
use all the time to save time when filling out all of that podcast
episode metadata. Interview templates. If you have an interview
format podcast, what is your commun approach
to this and every show, for example, I discussed in another module in this course, what might interview format is everything from when
the Intro comes in to asking guests what
the sun were quite is to them and where the
listeners can find them. Marketing and
Promotion templates. If you have recurring task, list them out or in a
templates and tackle the list each time a
new episode comes out. Rather than having to
run around and rush around and figure out each
time what needs to be done. Recording templates
have a list of things that need to be done before
you start recording. Podcast guests templates
have a temporary, you can use the same guests
whenever they agreed to communist show to help you
to prepare podcast guests, pitch them a template to reach out to potential guests
for your podcast show. If you're using the
interview formats, what are the templates
that can you think of that may be useful or
maybe missing here? Have a think about them. I'm sure there are other
templates that you can come up with that have not been
mentioned in this course so far. Okay. I want to talk about listening to more podcast,
about podcasting. Now one way to keep improving your podcast is to
ironically keep listening to podcasts and see what you
can take away from various show's to keep improving
your game even better. There are podcast
which are dedicated to helping you learn more
and improve Podcasts. Here's a few that
you can check out. Though Udacity to podcast
by Daniel J. Lewis, pod craft, hurting the
Art of podcasting. Podcasting, Q&A, Podcasting Business
School, inside Podcasting, podcast join keys,
podcast me anything, School of podcast and
speaker live show. Now there's a particular
article that's been released by pod chaser, which is a Podcasting
this directory. And this article is about 54
podcast about podcasting. So I've left the website URL
on the bottom of the page. You can by all means, go ahead and check that out Listen to your audience. Your audience can always tell you what you should
incorporate in your podcast or what
your next best move should be made in that podcast. So for example, my early
days of podcasting, I didn't believe in having a social media page for
my podcast because I had a website and I
felt was best for listeners to have direct
access to me there. However, what happened
was that one of my guests told me that
I needed an account. As a result, I set up an
Instagram and LinkedIn page for my podcast and I've never
looked back since there today, one of my podcasts,
Instagram accounts as even more followers
than even some podcast I've been
bought out by Spotify. When I look at the
podcast refer analytics, I see a lot of
traffic coming from social sources are really do appreciate my guests
and my listeners who also recommended me to do
video podcasting to which, which I was hesitant about. Your audience will always tell you how to improve
your interview. Sometimes if you have an
interview start podcast, even if you feel like you're
doing the right thing. For instance, one person
left a comment on a very popular video podcast
and biome that I did. I mentioned how I kept
interrupting the guest. Since then, I've
improve on that. I've taken all that feedback
and I've never looked back. Ostia guests, great questions. Okay. So sometimes it's on air what the greatest inspiration comes and just connecting with guests, especially if you have
an interview podcast. Sometimes through this you have a light bulb moment and they can help you to bring a fresh
perspective to your podcast. For example, in season
one that might podcast, I decided to do an
interview one of my guests. However, because of the
previous relationship, we had unidirectional
podcast whence. I decided that he went
to co-host that with me. And that gave me more
of in a form of fuel to the Podcasts and they
became unpopular episode. I was inspired to
occasionally co-hosts episodes of people keeping
the podcast fresh. Now on to talk to you about
a guy called Tom web stuff. And Webster post that there are two ways of podcast that can create
their best work. That's mastering
their knowledge of the process of
podcasting and Marston, the knowledge of the audiences. This article focuses
on the latter, since we spent a lot
of time on the format. If you'd like to read
this full article, I've left a website URL on
the bottom of the page. And here are five questions for the audience that
you should keep in mind. So according to Webster, How did you discover my show? What other podcast G listen to? Would you make the show
longer or shorter? Tell me about our friends or family member that would
like the Podcasts. And then the unit G question, if the show were
to die tomorrow, what would you miss about it? Now, webster notes that the creators should incentivize
listeners to answer these questions by
offering them something special or some swag
are some merchandise. But it's really entirely
up to you how you want to get some of these questions
across to your audience. Maybe you can speak
to them in person for an event and have a event where you get to know your audience a bit
more and you get to find out what the like and
don't like about your show, and so on and so forth. Okay? Now, if you want to be
a bit more distant, you can carry out surveys. Own pulse number thing you can do is to give
all of your guests, if you have an
interview podcast, especially a survey to complete after they have
been on the show or cinema quick WhatsApp message. This process can also be automated if you use
tools such as Kennedy, for example, as they have booked an interview with
you through this tool. This could also be
a good opportunity to ask how the show can improve, what they're honest
thoughts are, and what you could have
done to better serve them. These insights can
prove very useful. Sometimes we are free
to receive critique, but once we start to
learn how to embrace it, it can be a very powerful
tool that can drive us forward in content creation
and production in Podcasting. In addition, run regular Polls revealed listeners
on social media and arcs them on the podcast
of what their thoughts are and encourage them
to leave your message. A good tool for this
is Speak pipe way. You can receive all your
messages from people. Alright? Alternatively, your analytics
will tell you a lot about how your audience
feels about your content. If you don't get a lot of downloads for a
particular topic, perhaps you'd want to also
stop creating content for that specific topic or
don't put it out as much. Different types of
content ball appear to will appeal to
different audiences. Please bear that in mind. And on the topic
of storytelling. Let's go into storytelling. Now. Speak pipe can also
be a great way for people to share stories without necessarily having
to interview them directly. A great example of this isn't episode of Pat
fill-ins Podcasts, Smart Passive Income,
where he interviews black entrepreneurs
on the back of the George Floyd
incidents in America. A great example where people
are shown stories and their unique perspective
and their experiences. Joining up podcast community. Now there are many
Podcasting communities out there dedicated
to your success, including podcast is society, podcast is paradise
Podcast, Movement, SPI community, the Smart
Passive Income community. You can also explore lots of Facebook groups out there too. You're also welcome to
join our free community by heading over to at
a-z podcasting.com, forward slash
community automation. Now, whether or not you
have a team for Podcasting, it helps to be able to
delegate and outsource and automate various tasks where
possible to save time, money, resources for
yourself and your team. This especially important
when you're podcast grows and takes up more of your time and you need to win
back more time. Something as simple
as using offers free 65 or G Suite or tools
like Google Docs. Just the building
blocks of automation. And even templates created with these tools can go
a long way for you. Have checklists created
in these tools. You can even use project
management tools like Asana or Trello to have more of a permanent template for you to use AI tools like chat, GPT, and others that you may find
on places like apps.com can help to automate
various tedious things like Charlotte's Creation, episode brainstorming
and much more. It's important to
keep up with what's going on in the software
and podcasting world. So you can take advantage of these tools to cut
back on resources, create more time for you and
your team and save on costs. There are also tools like
Zapier on the market which helps connect one piece
of software to another. Now, each of them
to talk to each other in a very unique way. Based on your workflow. This may be something
that you can benefit a great deal from and claw back some more precious time for the
beginners out there. I won't go into too much
detail where I may lose you. But you can clearly see from
what I've discussed so far, the benefits of having a system workflow in
place to keep improving. That brings us to the ends of podcast, systemisation
and Improvement. I hope you've learned
something from this module, and I'll see you
in the next one.
19. 10. Thank you and community access: Hey everyone, Adrian,
from podcast a to Z, The Complete Course Podcasting. Congratulations, you've
finished the course. I hope you've got the value that you've expected
from this course, or even more than you
expected from this course. Now course, our
journey doesn't stop. Here. We do have a free community
down what you guys to join. You guys can go ahead and join. I hope you guys. A fantastic podcasting journey. It's been fantastic
journey for me since I started some years ago. And it's been one of
the greatest things about ever done in my life. And it's open doors that
I couldn't even imagine. One of the reasons why
I wanted to Quentin this course also is
that I wanted to make, help make this impacts on
other people such as yourself. So you guys can go ahead and experience what
I've expressed and also pass the experience
onto somebody else. And there's just a
fantastic ripple effect that to happen across the world. So I'm just doing my service to community
by putting together this course and sharing my
knowledge with everyone and helping other podcast
get to that next level. And to find their path and to go in their own journey
of portraiture. I hope podcast a to Z has
cater to all of you need them. Now you know enough to
go ahead and create, publish a record, and launch your own podcast and get to 1,000 plus
listeners and beyond. So having said that, thank you so much, really do appreciate that. And I'll see you and community. Take care. Bye bye.
Adrian Daniels, Host of Two Podcasts + Podcast Mentor
