Start Your Podcast: Find The Show Concept For You | Ben Hawes | Skillshare

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Start Your Podcast: Find The Show Concept For You

teacher avatar Ben Hawes, Side Hustle Coach

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome to Class


    • 2.

      Podcast Vibe


    • 3.

      Podcast Format


    • 4.

      Podcast Branding


    • 5.

      Next Steps


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About This Class

Today is the day for you to get that much closer to landing on the final concept of your podcast. What do you want the vibe to be? What do you want the format to be? What do you want the branding to look like? These are all questions we will work through today-- and you'll get closer to understanding what you want out of your podcast idea and how to make it a bit more marketable. Podcasting can be hard. But having a great concept can help you create something meaningful that works! That's what today's class is about. 

Meet Your Teacher

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Ben Hawes

Side Hustle Coach


Hey everyone, it's Ben! Your favorite side hustle coach here to help you leverage your unique skills and talents to find, start and grow your own side hustle. Take my side hustle courses here and follow me on Instagram for free tips around side hustles, small business, and entrepreneurship. 

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1. Welcome to Class: Hi there. Hello everybody. My name is Ben Haws. I will be your instructor for today's course. Truly, I'm excited about this one. I just went through a re-brand of my own podcast and I learned a lot along the way. So today we're gonna be talking about how to find the podcast concept that works for you. So we're going to talk about how to find the best, most authentic, most enticing concept for your new podcasts. So if you're thinking about starting a podcast, if you already have one and you're trying to up your ante and make it a little bit better of a concept. If you have a podcast, but you want to start a new podcast. Any of these situations this course is for you. I'm so happy that you're here. My name is Ben Haws and I'm an instructor for this course. And I'm excited to dive in. Today. We're gonna talk about three very simple things, but we're going to dive into each of them in depth, which I'm really excited about. The first thing we're going to talk about is the vibe of your podcast. What is the vibe of the podcast is gonna be really interesting to dive into exactly what that means. Second is the format of the podcast. What is, what is the actual show look like? And how are you incorporating the vibe into the format? And then the third thing, we're going to briefly talk about branding because that's really important when it comes to the vibe and the format as well. So I'm really excited to do these three things. We're going to get you in and out. And hopefully by the time you leave this course, you have a better idea of what you want your podcast to look like, and that will set you up for success. A little bit about me. My name is Dan has. I am a podcast host. You can find my podcast on Spotify, on Apple. Anywhere you find your podcast is called Life in bold. And what's interesting is that the podcasts that I have has gone through many iterations of the name, the concept, the title, all these different things have been different multiple times and I've learned a ton about how to land on a podcast concept that really is authentic to you and enticing for listeners to listen to. I also am a social media and a side hustle coat. I help people build their businesses. I help people build their brands on social media. People like public speaker as Podcast Host, artists, anybody like that? I'm able to help people put together there brand on social media. And I myself am a business owner. My most notable business is a photo booth rental company. I go around two parties in New York City and I run a photo booth and I help people get really awesome pictures. So I talk about all of these things on my podcast and I want to really, the only reason I'm saying that is because I want to make sure that you understand that I have a podcast that I tie that is authentic to who I am and that's what I'm going to help you do today. So if you're interested in, in my courses and my content, you can follow me at hustle with Ben on Instagram and on TikTok and also on Twitter. But Instagram is where I do most of my work. And so if you're interested in checking out my podcast, The link is in the bio at my Instagram and that's at hustle. With that, let's dive into this course. We're going to get some action-packed stuff. And I really want, maybe it's a good idea to take out a pen and a paper. Take some notes on your answers to some of the questions that I will ask you because those are going to help you narrow down what your podcast content and your podcasts concept is going to look like. So without further ado, please click into the next lesson because we're about to get started. 2. Podcast Vibe: Alright, so the very first thing when it comes to your podcast concept, deciding what is my podcast going to be is deciding the vibe of the podcasts. The reason I say the vibe is I think that's a really interesting current word that people are using to describe what is the podcast actually like? What is the message we're trying to get across? And I think when starting a podcast, you really have to decide the vibe that you want. So what I want you to do if you have a piece of paper or if you're typing in a notes app or something like that. I want you to even feel free to take a time to pause this class and really work through these questions. But I want you to ask yourself the following questions when you're trying to decide the vibe of your podcasts. Because the vibe is really important. And it's important because it will set the vibe for what people are listening to. So the first thing that I want you to answer is, how do you want people to feel when they listened to your podcast? Do you want them to feel inspired? Do you want them to feel like they're learning something? Do you want them to be laughing? How do you want them to feel when they're listening to your show? The second question is, do you want to have a niche? So are you a podcast that is only going to talk about a certain show or a certain skill or a certain industry. Do you want to have a niche where people can rely on you for only talking about one type of thing. That's something that I think is a question rather than a recommendation. I think some podcasts, or it's totally fine if you don't want to have a niche. If your, if your niche is that it's all about you, that is something that is honestly totally fine. Sometimes people find success when they have a niche because it's easier, a little easier to convince somebody to listen because they might learn something specific about what they're looking for. Or they might, maybe they're a big fan of something like there's a podcast out there called Listeria gaze. And it's all about, It's all about the desperate housewives and they re-cap desperate housewives. And so their niche is to talk about desperate housewives in a way that is specific to the queer experience and perspective. And that's a niche. And that's something that they are able to build a following even if people don't know who they are because they have that niche. So it's important for you to decide. Do you even want to have a niche? If you do want to have one, what is it going to be? And then go on from there. The next question I want you to take a second to write down is, do you want your podcast to be serious? Do you want your podcast to be funny? Do you want your podcast to be encouraging? Do you want your podcast to be educational? I really think it's important to think through this before you start recording episodes, because you want to make sure that you're intentional about what the vibe. This is a question that is specifically tied to the vibe. If you want a serious podcasts where people are leaning in to learn more and it's not really getting laughs. It's just something that is maybe about something like grief or something about trauma. Or there's a lot of different reasons that a podcast would be serious, funny. Do you, are you a comedian? Maybe you'd want your product has to be funny or maybe your guests are really funny and you want to make sure that the vibe is funny or encouraging. Encouraging is really around uplifting stories. Do you want to have uplifting stories? Do you want people to feel better about themselves after they listened to your podcast? The last question is with whom do you want to collaborate? And this is important because I want you to think through. Do you want to be doing interviews? Do you want to be if you are doing interviews, who do you want to be interviewing? Do you want to be interviewing world leaders? Do you want to be interviewing teachers? Do you want to be interviewing artists? Do you want to be interviewing accountants? Think about the people who are going to be involved in this podcast. And those people, oftentimes will set what the vibe. It's important to think about who you want to collaborate with. The questions are, how do you want people to feel when they listen? Do you want to have a niche? Do you wanna be serious, funny or encouraging, or educational? And with whom do you want to collaborate? So what I would love for you to do is take ten minutes either now or later and write out a paragraph describing the vibe of your new podcast. This is something that I have done. This is something that many podcasters have done. Write out a paragraph or two saying the answers to these questions. Who are you collaborating with? Do you have a niche? All of these different things. I think it can be a really, really helpful step in the process of deciding the concept for your podcast. What is the vibe? The next step after you write that paragraph is to send it to friends and see what words pop out to them and what resonates. Maybe you write a paragraph about, about how you want to encourage people to go vegan. Maybe that's, maybe that's what your podcast is about. And you write all about morality, and you write about animals and you write about difficult, difficult transitions, making your, turning yourself into a vegetarian. And write a paragraph and let your, let your friends decide and tell you what is popping out to them and that will help you decide your vibe as well. Let's move on to deciding the format. 3. Podcast Format: Okay, So now that you've decided the vibe of your podcast or you have the information that you need to decide the vibe. I want to talk about deciding the format of your podcast because this is really where we're going to make some magic and actually land on what the concept of the podcast is going to be. So if you have a podcast, it's important that your format is consistent across episodes. So your listeners are going to want to know what, what can I expect from this podcast? And that's where we're getting at. I'm going to get into today. It's been totally okay. It is totally okay if this changes over time, maybe you choose a format and you realize that it works really well, or you realize that it doesn't work so well and you want to make some changes, but it's good to start with somewhere that you feel good about and that you like. So similar to the last slide, we're going to go through some things to think about when you are deciding the format of your podcast. The first thing that you want to think about is do I wanna do interviews, discussions are so low. A lot of podcasts have a little bit of each. A lot of podcasts stick to interviews. A lot of podcasts are always so low. It's really important for you to actually think through like, do I want to have guests? One thing that I'll say about guesses, It's often hard to do guests. And so if you have a trouble meeting people, or if you have trouble reaching out to people, or if you find yourself overwhelmed by the booking process, it might make sense to do a solo podcast or to find a co-host. If you have a co-host who always records with you, then it can be discussions and maybe you can prepare what are we going to talk about today? So I really want you to think through who is going to be on the podcast. That's the real question. Is it gonna be you and a different guest every time? Is it going to be u and three friends? Or is it just gonna be you every episode doing your podcasts alone? One thing that I'll say about doing a podcast alone is that it takes a ton of preparation, similar to how I'm doing with this, with this course, you would have to come up with what you want to say and how you want to say it before you actually record the episode. Very few people can just turn on the microphone and start talking and get something good. One of my favorite podcasts is called we can do hard things by Glennon Doyle. And there was recently a political decision that came out of the Supreme Court that she had a lot of feelings on and she actually did a solo episode. But what was so cool about the solo episode was that she had clearly written out a script for herself and bullet points of what she wanted to say. And it was a very powerful episode. There's nothing wrong with doing a solo podcast. You just have to be very prepared and very able to hold your own on the show. A couple of other questions. Do you want to play games? Are there segments do, or their songs that people play? When there's a new segment, things like that. If you're doing a comedy podcast or a very collaborative podcast, a lot of times people play games like this or that, or something like rapid fire or putting someone on the hotspot. Like thinking through things like that can be very helpful as you are building your concept for your podcast. You know, just when we're talking about things like, do you wanna do games? Do you want to be so low? One of the most important things I think is really sitting with yourself and thinking, what is the most authentic thing to me? Think about yourself. Think about what will keep you going as you build and grow your podcast. Don't do something because you think it's marketable. If you don t think it's authentic to you, what you need to do is do everything that feels authentic to you. Because that's what's going to help you grow. That's what's going to help you keep consistent. So when you were talking about doing games are doing, I don't want anybody to think, Well, it sounds like this is better because that's what a lot of successful podcasts do. What's more authentic to you, not what you've seen done before because we live in a world where truly there are so many podcasts. So the only thing you can do to set yourself apart is to do it the most authentic to you. And that's what I have to say about authenticity today. The other question is, do you want it to be a Q&A interview, questions and answers or more of a conversation. So if you're going to have someone on, do you want to be like, so what do you think about this and then have them give a long answer and then say, okay, well so what do you think about that? And have them give a long answer or do you want to be a part of the podcast where you're telling your perspectives as well. That's something that's really important to think through before you go and actually launch your podcast. It's important to think about if you are someone who wants to share your own perspective, or if you are somebody who just wants to highlight somebody else's stories and opinions. Then the last point here is, do you want yourself to be the main attraction or do you want the guests to be the main attraction? One of my favorite podcasts, a comedy podcast is Whitney ******** podcasts. And Whitney ******** has a podcast where she has a different comedian or a different actor on every time. But a lot of times she is talking about herself a lot of the time as well. So she's not just doing an interview where she is, you know, interviewing somebody else. And so tell me about this and tell me about that. It's more of a discussion, more of a conversation and an equal parts where the guests and Whitney ******** are talking just about as much as each other. So thinking about through, thinking through what you want in terms of who is the focus on, where's the attention going and whose story is being shared. That's a really important thing to think through as you decide the concept of your podcast. So now we've decided the vibe of the podcast. We've decided what the format is going to be, and I do encourage you to take a few moments, take these bullet points, pause the video, and write down, what is your format? Is it going to be discussions? Is it going to have games or segments? Is that Q&A or a conversation and who is the main attraction? The writing those things down will really get you closer to deciding what is the format of your podcasts. With that, let's move on to this third piece, which is deciding the branding of your podcast. This is something that I'm extremely passionate about and I think can really help you grow your podcast once you've decided on the concepts and branding is part of the concept, but it's really the piece that's going to help you grow as well. So let's move on to deciding the branding. 4. Podcast Branding: So we're here we are. So here we are deciding the branding of our podcasts. And a lot of times brand is kind of a complicated word because you're thinking about marketing and advertising. And you're thinking about how am I going to get more listeners and all of that stuff. We're going to talk about that. But I also want to talk about what is the look and feel of your podcast and, and, you know, what is the ethos of your podcasts. So now that you have the vibe and the format, think about the brand of your podcasts. So again, we're gonna go through five questions here on what you can answer to really help you decide the branding of your podcasts. So the first one is, what is the name of your podcast? Now, let's sit here for a second on the name of your podcasts because this can be so hard a lot. I've heard someone say, I can't remember who said this. Maybe it was a comedian or a musician, but they said the hardest part of having and starting a band is coming up with the name of the band. And I think that's exactly true for podcasts as well. Coming up with the name of your podcast is actually very important. And there's two reasons that I think it's really important. The first reason is SEO or search engine optimization. And if you don't know what search engine optimization is, it's basically when someone goes to search for a podcast in the podcast app, maybe at Spotify, maybe it's Apple. You want to show up as close to the front of the searches as possible. So there's different things you can do through the title of your podcast, the description of your podcast, and also ratings. But the title is very important when you're naming a podcast because you want to make sure that it's SEO friendly, Search Engine Optimization friendly. And you also want to make sure that it's memorable. Makes sure that if you were at a party and someone said, Hey, what do you like to do? And you said, Well, I have a podcast and they said, What is the name of your podcast? You want your name to be memorable so that they can think about it for the rest of the night and go home, type it in and that guy was cool or that girl was cool. And I want to listen to their podcast and so then they can remember what it was called and type it in. So like we can do hard things by Glennon Doyle is a great example because it's a sentence. We all know how to spell those words. Oftentimes people create a podcast name where maybe it's a combination of two different words or maybe it's a word that they totally made up. And that's great. And you can totally find success with that. But oftentimes, when it comes to search and when it comes to people being able to recommend your podcast in-person to friends. Having a memorable, clear name can be really, really important. So now that you know the vibe of the podcast and you know the format, back to the paragraph you wrote about the vibe. One of my best suggestions for coming up with a name for your podcast. Share that paragraph with people that you love, that you trust, that you admire and tell them, what do you think the name of my podcast should be? And say which of these words really stick out to you. Do any phrases come to mind when you think about this paragraph, I think it can be really, really helpful to share that paragraph with your friends and family and have them help you decide what the name of your podcast is going to be. Oftentimes creative people can come up with great things. But when you get to be an, a place where you're a little bit more strategic and a little bit more collaborative. That's where the magic can happen. And so it's really important when it comes to naming your podcast. Get some collaboration in there and have some people's opinions because it can't hurt to bounce ideas off of people you love. The next one is visually, what does your podcast look like? What are the colors of your podcast? Is it Rainbow? Is it black and white? Is it glittery? Is it color photos are black and white photos. What's the font of your podcast? Is it bold, big fonts or is it, you know, nice, classy, smaller, thin fonts? And just thinking through what kind of imagery are you using on your podcast? What does your what does your podcast album cover look like? Is it a photo of you? Is it just the name of the podcast? And thinking through just what is the podcasts look like. Very important to decide. My recommendation again is to go authentic. Go what you like, what you think is cool. Don't try to do something just because it's marketable or other people are doing it. I think it's just another point, just very important to do something that feels good to you. The only caveat I would say to that is trying to have everything that you use be high-quality and clear. So if you're going to upload a picture of yourself as your album cover. And I don't know if it's called an album cover, but your podcasts cover, make sure that it's a high-quality image that people can look to see exactly what it is and make sure it's not just cropped weird or make sure it looks good. But other than that, do something that feels authentic to what you're doing. The third question is, how do you want to write about your podcasts when you are posting about it on Spotify or Apple and you're writing the description of your podcast. What is the vibe of the descriptions? Are you using big, complicated, smart words? Are you using simple language that everybody can understand? Are you trying to write in a way that's encouraging or are you trying to write in a way that's funny. Deciding on how you want to be your own copywriter and how you want your descriptions and all of your promotional material to look can be a really, really important decision to decide the concept of your podcast when you go to post on Instagram, or when you go to post on LinkedIn or Facebook or Twitter. What is the language that you want to use is, like I said, is that funny? Do you want to make jokes in your promotions? Do you want to be encouraging? Do you want to make people feel good about themselves? It's really important to really decide what that would look like. That brings us to number four, which is how do you want to promote the podcast and where do you want to promote the podcast? Do you want, is it a business podcast and it makes sense to promote on LinkedIn? Is it a personal podcasts and it makes sense to do on TikTok or Instagram. Think about what that promotional effort is going to look like. And once you have the branding and once you figure out how you're going to make it look and feel, then you can start sharing it on Instagram, sharing it on LinkedIn, sharing it on Facebook. Because it's really important to think through. You know, it's not just, Hey, I made a new podcasts, listened to my new podcast. You want to really add in some colorful language and described what happened in the podcast and all of that stuff. So it's really good to decide beforehand, how are you going to promote your podcast? The last thing I want to say on branding is just making sure that your branding and your advertising is clear, concise, enticing. It's really important that it's authentic to who you are, what the vibe of your podcast is. But it's also important that it's enticing for the reader, for the listener, Social media follower. How can you make sure that things are clear so they understand when you post, hey, I have a new podcast that they understand exactly what they can expect out of listening to your podcast. Very, very, very, very important. Branding is a really important thing when it comes to podcasts. You don't want to just post something that sucks. You want to post something that's nice, that's high-quality, that's aligned with your brand, your vibe, your format. And it's really important that you think intentionally and strategically about how you're going to do that. And with that, let's move to the conclusion. 5. Next Steps: Okay, We did it, We did the course. I hope you got something out of these lessons that I'm teaching. I really, really do recommend and encourage you to take a second to look back through this course, re-watch it if you want to, and actually take time to write down the answers to those questions, It's great if you watched the course and you have thought about it as you watched the course. But I really, really encourage you to get out a piece of paper and a pen or your notes app on your computer or your phone, and write down the answers to these questions. They will help you figure out what you want the concept of your podcasts to be. They will get you a little further. I can't promise that after watching this course, that you'll just have the perfect concept. But I hope that I got you a little bit further toward understanding what you want out of your podcast and how you want the vibe, the format, and the branding to be. Thank you so much for taking this course. I have other courses here on Skillshare around podcasting, Social media, Etsy, side hustles. So I would really encourage you to follow me here on Skillshare. I'm gonna be posting a lot more about podcasts as well. So I hope that you will follow me along for the journey, for a follow along for the journey. I also am on Instagram and TikTok at hustle with then if you want to stay in touch, you can DM me. I'd be happy to chat through your concept with you. Follow me at hustle with Ben and send me a message and we can go from there. With that. I hope you do follow me here on Skillshare and have a great day and even better week and good luck.