Transcripts
1. 1. intro: in this scare share, Of course, you're going to quickly learn how to start a podcast on position it well in the market to make money from it. As an entrepreneur, I will break this down into nine valuable lessons. Hutchison the Right equipment. The purpose behind the podcasts, designing the tone on the visual off the pot costs, part cost preproduction put cost production, taken it to the market. Getting paid from your part costs on podcast 2.0, and as well as my final forts. Heather I'm Adrian Daniels, commercial officer at ST of 14 additional product agency based in the heart of United Kingdom and in West Africa, my specialty is lying technology products. Entrepreneurship on marketing. In the past, I've hosted two seasons of radio shows on the short podcast series for University. I've also accumulated awards from Kill University as well. It's graduating of a B A on this amazing technology AB. Listen to thousands of podcast episodes spanning from all kinds of dramas, including business, technology, Christianity, marketing, comedy and so much more. I know what it takes to put together a launch of podcast into the market, so don't worry, you're in good hands. I'll be your course instructor on the hope you enjoy this course and I'll see in the next video.
2. 2. Purchasing the right equipment: using the right equipment with the term in the quality off your podcast. If you want to produce pork costs professionally, here is some equipment that you were going to need. A desktop condenser microphone, a desktop microphone stand, a shock amount to reduce vibrations being picked up on the microphone and a pot filter or wintering to reduce sounds from blowing air into the mic. If you have boots dropping this part cost business, you recommend that you get started from a smartphone. There are a few ups you can use in this case you have Anchor, which is probably the most popular, made even more popular by entrepreneur Gary V. This is free to get started. Bean is another option, which starts from around five dollars per month or free pounds per month. If you're based in the United Kingdom, yours have soundcloud, which is a free up. But the downside is that it comes with limiting hosting, so you may get pushed toe upgrade to the premium service for less restrictive hosting. On more options for recording, different plans are available on podcast to for you to look up
3. 3. The purpose of a podcast: this course focuses on trade in the podcast to generate revenue. But if that was the only reason it wouldn't be a good enough incentive to keep you motivated and add value to your podcast community, you need to think carefully about why you want to start put costs. This would always give you a mind of why you need to stay in track and be consistent. For example, do you do, on the regular basis, listen to podcasts and discover why there are many unique messages or content missing from the Global Podcast library? Or maybe you want a positive outlook for one of your passions and just wants to share it with the world, Find that you need to think about the mission envision and values for your put costs. What do you want people to take from each podcast on? How do you want to receive you on what would keep them coming back to it?
4. 4. Designing look and visuals of podcast: Once you have gone, I'm there for the pot costs. You need to, of course, Frank off a catchy name that would sit well in the market. And the book curiosity marks people that you want to listen to it. You also need to get the visuals designed nicely with it as well. Let me give you an example. So one of my friends, he started a podcast called Minority Entrepreneurship 11 with the symbol Pink. After a few episodes in, she realized that the design visuals on the branding on the turn of the pot costs just didn't fit well with the audience. He was trying to target a few costs episodes later, he redesigned the visuals, and he reinvented his branding and change the name of the podcast to diversity or start, but cost this name with him to position himself much better in the market, attract the podcast. Guess that he wanted and do very well with this put costs. Siri's that he did. You needed one season, but it was a very good port cost. Now, if you are looking to get the visual is done, um, there is a number of options you have If you're feeling creative yourself and your Titan costs, you can use a website. What Campbell dot com To get this done for free, all you can high someone inexpensively on websites such as Fire that Come or design crowd dot com. If you have a little bit more money next, you need to think about a good description for your podcast. Were such optimize keywords to help people discover it as well as a meta description on the one Niners off your show also have to think about what platforms you want to put a custom feature on. There are podcast platforms that can help you distribute this very easily in one click such a stick stitcher and the ankle app, which we discussed already run.
5. 5. Podcast pre-production : So once you have an idea of what you podcast will be about how it would be presented to the world, you need to start thinking about the actual content itself. Heroes, some point is to consider. Wouldn't have an introduction. So I'm sure blessing too many podcasts out there which have introductions on them, some of them quite musical, some of them more informative. If you're making an introduction, whether have betting music wouldn't know how Bidding music, Uh, when I have a catchy guidance, catchy Feen What? I have royalty free license music for you to use that this is something very important as well that you need to consider of ways you could get copyright infringements. What topics we also focus on. You need to think about this. Well, you have any host on the podcast. Are you gonna be a silver host? You gonna have a co host? Or are you gonna do interviews only as the format off your podcast? Or we have guests on the show from time to time as cameo appearances. Finally, we're sure run seasonally. So will you power a certain episodes each season and then have a break for a few months and then come back on there. Oh, are you gonna run Week on week constantly. Right, Phil? Oh, are you gonna run month by month? I'm gonna run every fortnight. Some people even do it every day, believe it or not, but have a think about these things.
6. 6. Podcast production: to create your put costs, you will need some assistance from some computers. Software. If you own a Macintosh, it's quite easy to get started with the Garrett Byrne application that comes preloaded with the Mac. On the other hand, if you're in the PC or laptop, you can download some free software court audacity, which is compatible. If you're using a smartphone, On the other hand, you may want to check up the anchor. If you're shows former is going to comprise of interviews, you may want to look into different options over here. If your conduct to remote interviews, I suggest you go for software such a Skype or zoom Zen Costa is also really good for recording video waas on the video core, and this suited especially football crassness. Videos can always be converted into audio, and if this would be the entire park cost in this phone, then that's two birds killed with one stone
7. 7. Taking it to market: Now that you have completed part cost ready too short to the world, it's time to take it to the Mosses. Social media is obviously a popular way to promote your part cost these days. If you have any video recordings off this pod cost, this makes it even better to market it online. As video content is increasingly undermined, simply chop up the pot, costs video into shorter tees, equips and use some of the best best of your pot costs to entice people on social media to common to your podcast, perform on. Listen to the full wave of content. Another good trip is using the likes of Spotify to easily share your content onto social media, such as instagram stories on what's app messenger. Such popular student platforms make it easy for you to promote this on your socials one quick, so be sure to feature put costs on such platforms. If you have your own website, even better, be sure to feature your podcast on their I mentioned that you have shown urtz on downloads for each show to send traffic to your website. Once you start building some traction and a decent following cross, promote your podcast by getting featured on similar podcast and vice versa.
8. 8. Getting paid from podcasts: now getting paid from your podcast is probably the most important part of this course on the part you're most looking forward to. Getting rewarded for all your hard work is what makes it or were fit. No, there are a number of ways to do this with your podcast, but the most effective is when you have a big enough following, you can do something such as setting up a Patriot account. Patron allows podcasters like you to get paid by running a membership platform for your fans. You can offer exclusive experiences to your devoted listeners and Cory a meaningful revenue stream. You can also become an affiliate. This means that you can make money by successfully referred other people's products and services. For example, you can promote various events, products or services that you can get paid for each time someone purchases through your weather mouth or referral link. A public example of this is with online products and software. You can also sew your own products, but I would only recommend this option when you have a big enough following. This is more popular with YouTubers as setting your own products usually requires more visuals on podcasts tend to be audio only. You can also keep putting up your content. Keep promoting it until you get invited to a show or to host an event and get paid for it. There's a few part classes who have been successful with this, such as Pat Flynn on Black ticking it. If you have a very big following, you may be in a position to leverage or track sponsorships for your part, because so you can strike a deal with the manufacturer or a service provider. Once you've proven you've got the X factor with enough engaged listeners, and then go on the sudden at space when you put ghost, how great is that?
9. 9. Podcast 2.0: if you followed the steps I've shared earlier. Well done. You're well on your way to going early up on onwards from here. Now it's time to learn how you can. Great part cost even more hot. Cost. Two point of Make it bigger. Make it better. You need to learn how toe automate repetitive tasks there are very time consuming, or pass them on to another in house personal team you have hired or or outsourced to free up more time for yourself. I'm focused more on growing your parked cars. Venture. Some examples are platforms. ANDI organizations you can use are people said just particles press the ire. Second office free up equal Miss Fiber, which we discussed anyone up work on designed crowd and so much more to get an idea of how pod cost is doing in the world. Websites such as chargeable enable you to see how you put costs is doing in the charts and let you consider what could be tweaked to make it better or more public. As an entrepreneur, the more popular podcast will get naturally, the more money you're likely to make from it
10. 10. Final Thoughts: remember, the Aldo money can be a by product of a successful podcast. The love for podcasting on the purpose behind launching It should be the main driver to keep you going and consistent in the put cost world. I've seen people stop put costs on blocks in under a year. Did he stop it because they haven't seen the rewards straight away? Don't be discouraged. Podcast Blog's on other forms of content based businesses or ventures is a delayed gratification game, and you need to be a patient player. If you leave a comment in the course asking for one page printer, we commit this available to down with in the resource section sometime soon after Good luck to everyone we would love to hear about your podcasts once they launch on how they perform . Based on the advice from this class, take care. But by
11. 11.Join my new Skillshare Podcast Course: Thank you for taking part in the Quick Start Guide into podcasting for entrepreneurs. I really hope you enjoy this course. This is a short announcements. So I now have a brand new course called Podcast a 2Z, the complete guide into podcasting. If you like this course, your grid, you re going to like this for, of course the I've just released. So it has for them for content, hours and hours of content, showing you that a2 Zs from how to stop podcasts, including coming up with an idea for your podcast, right down to launching your podcasts into the various marketplaces, making money from the podcast, the feature of podcasting, and even how to completely can continue to improve your podcast. Constant need to continue to improve your reach and your popularity. So this course is now available in skill share. So head over to skill Shia and sign-up or visit my instructor profile page agent dinos, and you should be able to enroll from there. Thank you very much.
Adrian Daniels, Host of Two Podcasts + Podcast Mentor
