POD for Artists: Turn your Designs into real Products. . . and sell them without the Hassle

1. Welcome to the Class: Welcome to the class. Print on demand for artists. Turn your designs into real products and sell them without the hassle. In this class, you'll learn why print-on-demand is the right business model for you. If you want to sell real product, but do the hands off just as if you'd sell digital products. And we have met yet, my name is Maria. I'm an artistic graphic designer and a teacher, and I love to create digital products, but I do get it. Anyone wants to sell digital products, but have real products to be proud of. If you also love to design. But once you create real products from your designs such as stroke pillows, max, or t-shirts. Just to name a few hundreds. You cannot tell your customers to download the design and print it on a specific sheet to finally get a t-shirt, Mac, or pillow. Maybe. I say maybe because whether you know, your customer is most appropriate a professional printer. And here comes our POD provider into play. They can easily fulfil your customer's order and even ship it to them for you without the hassle of printing and packaging and for your customers with a certainty that they will receive a high-quality product. Because after all, the POD provider knows what he does when he makes the audit product with the OT side. While you take care of the thing you love most designing. In this class, I show you how you can set up your business with the best of both worlds. Designing and selling real products, but hands up No creating a packaging required, no handling of free fonts. It all happens hence off, with the help of your POD partner. You want to learn more about the POD business model and also about creating and setting up your own landing pages for your products in a way that you can do advertising once and forever. You are at the right place. Join me now. 2. What is Print on Demand?: Let's first talk about what print on demand actually is. For print on demand, we have several options. There is, on the one hand, there are a lot of different sites online which allow you to upload your images. And then they printed on product they offer and send it to your customer. Or there are other sites online which allows you to connect your store to their website. And then when you make an order over your store or someone orders over your store, they are going ahead and print whatever it has been purchased. So the question you have to ask yourself is, what do you like best? So you'd like the one version or the other. I'm going to show you both on the computer and then I tell you which one I like more. So we are now on the computer and I have open society six because this is one of the platforms I like personally most. They don't look that cheap. And on the other hand, I'm out. Its mean to say sheep, but some platforms are really looking like a big loud place where people buy or right, not for very sheep. And that means that you as an artist, also get a lot of or maybe get some very sheep orders and you make $1 or two per purchase. So that's not what we actually want. We want to value our work. So that's why I have picked now Society six. There are many others which are pretty good. This is just one example. So let's say you want to sell on society six. And you can see here are a lot of categories with a lot of products. This is a great thing for you as an artist. You should limit yourself to just, let's say a few products. Maybe you have 345. You can always take on more once you have built your audience. But you just limit your self to specific amount of products. So let's say we want to create some home decor and make floor pillows, e.g. or here you have wall clocks and one morals. Okay, Let's say one more word. Here, go here. Assembler products, which allow you to print your project on a huge all moral and then sell that on your website. It looks pretty artists j, so that might be your choice, but I'm more looking for Canvas or something like that. So let's put that in here. Canva prints, you see there are so many different products that is not very hard to find whatever you want to sell here. So the point now is, when I have these projects, I just click on one, whatever. And I can now choose what size I want. Or in this case there's just one size, but often I can choose between different sizes. And then I can purchase it here on society six. So here are just a few preview images and just one main image. Is that good? Yes, of course, Society six has done a pretty good job and they do a lot of marketing. So it's not bad to be connected to set such as side. It's more what is that? Is that you are just in the pond. You're just one of many, many people. And that might mean that you are not seen. So you need to do a lot of marketing yourself to be seen actually. But on the other hand, if you have your own shop, you also have to do your marketing. So that's not the main point. The main point I look at here is that it all looks similar. I cannot stand out because I have the same preview image as anyone else. So when I am on the other hand, on a site like printing PHI, which offers drop shipping and that means you upload your product there or your image there. And applied to a product. Then you push the entire sync to your own store, whichever that is, it can be. It can be it will converge on your own web site. It can be Shopify, whatever you decide, then you can upload your own preview image. I like the best. But on the other end, you of course, have to take care of a lot of more things like shipping and such. You have to get that right and set it upright, but it's well-worth to just figure it out. And that is what we are going to do in this class. I'm going to show you how to figure these things up. So you are not one fish in a big pond, but you are much more unique when we look at your own store and upload your own preview images there, you see that there are really canvas where you can print on. There are also posters way which you can sell. We will pick up posters and example. The reason is easy because Canada is of course, much more beautiful, but on the other hand, is also very expensive. So you might have a much harder time to sell something like that. And that's why I'm going to show you how to upload your own wall art here. And then we're going to apply it to a poster and then push it to our own star. And then we are also adding our own preview images and of course shipping profiles and such. We don't get around these things. But the reason I want you to think about not being on society six and such sites, but on your own, is because you can make your product much more unit. In the end. That's why people buy something. They decide whether it's something unique or it's not. If it's not unique, they most probably go somewhere. 3. Why Print on Demand is a great Business Modell for Artists: So let's talk about the question why print on-demand is a great business model for artists. We have seen in the last lesson that print on-demand has definitely its advantages. One is that you don't have to store products at home. If you want to sell t-shirts, e.g. you can't just have one t-shirt or two at home, but you need them in different sizes and maybe even in different colors. It's not suitable if you just have one of them. So if you have 1m1l1 Excel to less, so you have to have several teachers at home to even start your business. Then you need a machine to start printing, and then you need paper where you can print on. That is what way you need a printer for to actually create your teachers. Of course, it's possible if you have a big home, you can do that. But it's much more suitable if you take care of just creating art because you are an artist or a graphic designer. You don't to actually spend your time producing the things, but creating. So that's why print on-demand is so great. If you have a great partner which offers great quality products. And that's a main point. You really need to figure if you have a partner which has great quality products. So if I decide to sell t-shirts, e.g. I'm going to order one of these t-shirts I want to sell. Of course I can wear it then, no problem. But I want, I want to see if I can really be proud to sell it. So that's why I usually order the project I want to sell, right? On the other hand, I don't need to care about storing all that stuff. I have one piece of that and nothing else. I don't have to have tons of products in my in my wardrobe. And from there, I can just totally take care of creating. So I would say usually I could create one t-shirt per day or one design per day and can apply to whatever predict a one. And then I can start selling right away. Of course, there's the marketing part. We're going to talk about that as well. But first, we need to figure out if this business model right for you. You have now heard about the biggest advantage you have selling print on-demand projects. Because not having to store anything and not having to spend a lot of money upfront before you even know if your products are selling are a huge advantage. But the main thing is as a designer, you want to design, you don't want to ship and produce, you want design, right? So that's why I highly suggest that you use print on-demand, but please have a look at the product you sell first and order. One yourself. 4. Two Options to run a POD Business: When you want to sell print on-demand, you basically have two options. On the end, you have to create something, to sell something. If you want to design your own products, or you have two options. Whether you draw everything yourself, totally possible. Pick your iPad, pick a pen, and start drawings. Totally okay. But you can also go ahead and purchase commercial use items from several different stores. There's so many online where comparative commercial use graphics and create your very own graphics from those. Then apply those to print on-demand. So that's totally up to you. But if you are an artist, if you are a designer, you most probably want to create your very own designs. Or if you are just beginning, you may be not so sure yet you may have not developed your own style. And then the option to buy commercial use products and use those for your designs is definitely an option. We're going to check out the computer now because I want to show you a few stores, which cell, these kinds of graphics where you can get inspired to create something for your very own products. Unlike computer, you can see now F open several tabs here, and each of them has another store. So let's start with this one says design curves, which is one of my favorite stores where I purchased items. Sometimes, mostly I draw them myself and the one we're going to use in the next lesson, I have drawn myself on the iPad. But you can totally use these items to create your own designs. But always please make sure that you create something new for yourself. Don't just pick the graphics. You get here, put them somewhere and say that's mine because it's not it's just something you put together. You just picked an item and dragged and dropped it to your Canvas. And then you say this is not actually this form another designer, and that's something another designer has created. It's not from yourself that you can modify things. And then of course you can have you here and design cards. They often have a bundle. So just clicking here. This is one of the things I like a lot because it totally inspires me to just go over this bundle. This one is just with fonts. But there are most, more often than not, there are bundled with lots of graphics. And they are always, often from very famous designers in this area. And for me that's really inspiring to just goes through their packages and check what's in it and see if I can use it for mine or if I can create something of myself from that. So that's why I like to buy or look at these bundles. So this just why don't I go back to the homepage. And you can see here, there are many different things you can use, e.g. here are some brushes for Procreate or a character drawing tool kits. So let me show you that. So here you have the shape. You actually use the shapes from the set. And then you create your very own figure of that. So that's something you can totally do if you feel still not sure about your own style. Unsafe. So that's something you can totally do. Let's go PhD design bundles, the same thing here. You have huge bundles with lots and lots of graphics, which allow you to build something on your own. So let me just click on whatever bundle here you see there are tons of graphics inside. Sometimes. Sometimes it's for you, sometimes it's not someone who doesn't like much to do for Valentine's Day or specific holidays because I like to sell my things the entire year and not just over the holidays. That's why I usually don't do something holiday specific, but try to do something which can be sold. The anti here. Let's go here to Creative Market is one of the best-selling marketplaces in my eyes. And here they don't have bundles anymore, which is very sad I believe. But they have great designers which have a lot of great bundles here where you can, again, create your very own programs. One, I newly found that it's hungry jpeg, maybe a strange name, yes. But they also have bundles, which again, are a source of inspiration for me. So when I scroll down here and I see all these bundles or here the fonts. I usually can think of something. If I have that form, I can think of okay, maybe I create a t-shirt with a nice quote from that, or maybe I just use a font here. I would maybe make a quote and then use a graphic which suits the quote. I put that behind. So I have a mix of different thanks. I use in my designs so it makes them really my own. So please don't make the mistake to just put something together from other designers. You might be allowed to do that, but that's not what we're going for because we want you to create your very own products because you need to be unique to stand out from the crowd. And you can just send out on print on demand site if you decide first this height is six, e.g. if you have something unique and if you have your very own store, there are also people come to you because they want to purchase something unique. What about a pillow anyone else has? Does matter. I don't buy it. Right. So I want you to design something unique for me, for my home. And then I'm very happy to purchase it, even if it costs a bit more than it would usually cost if I buy something cheap on target, e.g. four. So you see there's a huge amount of things you can create here. Make sure you pick your sinks. What do you enjoy? What you would use yourself? That's always very important that you can use these things yourself and that you like you're saying, and would also use them for your own home. Because that is what makes your style. When you are at home, you have one style or maybe two things you enjoy using e.g. after I figured that I looked at my home and said, I have always had this bow hole looks somehow in my home, and I never even realized that until I really looked for my own style. Then I figured, yes, I have a lot of bot items here. And that is what I would enjoy creating. I want to have this bubble style stuff and one-and-a-half that. Yes. I can then use it also for my own home. 5. Set up your Printify Store: So now we finally want to start doing. But I know there was a little bit of theory we had to go through and you must know where you get your products from if you want to create something and you also must knowledge is of course better if you draw everything yourself, there's no question. You can draw with a pen and pencil and brush, and draw something on paper, scan it to your computer, extracted, and then use your items. But you can also use your iPad, draw something on your iPad, and use that for print-on-demand sites. That is what I want to show you what I have done. I have drawn or desert, or at least a scenery over desert. And it's, it's a whole story behind that picture. But I don't want to tell you the story right now. I just wanted to say, I have drawn it from several items. I have on my iPad exported to the computer, and then I put it together. So now we go to the computer and I show you what I came up with. Okay, so here is my picture. I came up with its scenery from the dirt and I pretty much like it because of the colors. As I said, I have the bulk sale somewhere everywhere and I could even hang that one into my living room and I think it would look nice. I haven't done it yet because I don't know why. I just haven't done it yet, but I guess I should. And I would use both of these images because it's a depletion. It's twice at two images next to each other. You can hang beside each other. And that is what I did and what I created. And I have done that on my iPad. I've drawn the single elements and then I exported everything to the computer and put it together in Photoshop. You can totally use Affinity Designer. You can totally use any other program which lets you work with JPG and PNG images and then just put something together. You can even do it in Canva online if you want to. It's totally up to you. The main thing is in the end that you have something in the right side and the right size is pretty important because we need a high resolution, because we want it printed in a big size. It's not just a small image. It has to be printed in a large size. So let me go with you to the browser here. And to identify. And we now have to start with setting up our site on printed five. So an area actually. Then we can connect that area to our store and start loading our design there. From there we can push them to the store. So let's get started with that. I click here on sign up. You can just follow along with me if you want to. I put in my e-mail address here from the side and confirm. And then I click here, sign up, and then I most probably have to confirm my email address, but for now, I just press here, confirm and it's going to start asking me several questions to set up my store. What describes you best? It doesn't really matter what you put here, but we tried to be pretty harnessed. I have my own e-commerce store. Yes, I do. What is your main objective? Grow my current business. What products for myself? Yeah, Sure. As I said, I want to order them for myself as well, but I also want to grow my business because my business actually is creating online courses. But then of course, what I create, I can also sell. So it's a good thing to have this connection between both and grow my business. What brings you to print if phi, just exploring product selection, yes, I really like the product's collection. I also like the prices here and even this premium prices. But so I just pick better prices. Monthly sales. Or if we say we just started, we might just have a timer, tracery, thousand dollars, something like that. So how do you currently fulfill your custom printed products and merchandise? I don't just getting started. So let's go here. How did you find out about printing PHI? You see, there are a lot of questions we don't really have to answer. I have no clue how I found them. So thanks for your time. What would you like to do now? Connect your store to identify or a sample or design your custom product. Actually we need to connect to print to file, and then we want to start designing. So let's do that. Now I can hit click on Connect and you see there are several options of stores you can connect this choppy flights, ETC. It's even Walmart. So Squarespace, eBay, weeks, the WooCommerce be commerce, press the sharp and even your own API so we can totally use it in our own, but it's all much too complicated. We just use Etsy because Etsy really does everything we need here. So now we need to sign in and connect as a story, just a few clicks. I won't do that right now because I don't want my Etsy store connected here. I just wanted to show you it's not hard. You just you just put it in your credentials here and then you just click connect and so on. Once you have done that, you can start designing for that. And that's the main part of this lesson here, I go here to catalog and click on that. Okay, You see, it asked me to go ahead here. So I click here, design your first product. So new store, it's not connected yet as we just said, but I can start designing. Now. I want to design a poster. So I go here to home and living and click on posters. And then I just click here on bestseller. And what I do now, I can immediately start designing, but usually before I do that, I go here to more detail because it's pretty important. First of all, you don't want to have your customer's pain Too much for shipping. Nobody will actually purchase from you if they have to pay $50 for shipping and that has happened here. So I was really a bit confused about that. But when you e.g. here, this post of thing, it is not that high depending on the size. It might be up to 14, $15. That, That's totally doable, right? So U2's here, the size, and then you see how much shipping is. And you can also click here shipping. It shifts from several counters are two separate contracts because each product has its own people or its own stores where you can order a huge connection printing, a huge connection of stores all over the world, of printer, all over the world where you can connect with. And actually you don't even notice it that then they ship from there, let's say somehow from the US to orders from your story, it makes totally sense if them if you offer something from Germany, e.g. that they shipped from US to Germany the other way around. So it totally makes sense that you just see first if they are shipping everywhere and how much shipping is. So that's a pretty important you can adjust. If I pay 629 for shipping, that's okay. If something comes from the United States to me. But if I have to pay, let's say $50, if someone sends me a poster, No, I guess I won't go with that. So I think that's okay. It's comes from the United States. So of course it's better to ship to the United States. In this case, we have to go with what area they offer, so there are no more people or stores to offer that it just from the United States. So I click start designing. And here you go. I'm going to hide these tips, but I grabbed from my device now one of the images, I use a pretty big one and just pick upload. It starts uploading my design here. Now and every radiant uploaded, you re going to see it here. That's it. Now, I can click here on preview. And you see it has been applied to several mock ups, which most probably have been seen hundreds and thousands and millions of times everywhere. So if I now use this mock-up in which is really looking nice, yeah, Most probably people won't realize it's my unique design. And especially the surrounding here maybe doesn't fit to my design. So if I say this is a bot whole print, I want to have a Bogle surrounding down dy. So maybe that's not where I would go for. So let's say I have this one is same problem here. It's a grade for it doesn't really fit. So I don't do my project something good if I go with that. That's why printed file. So great. Because even if that pushes me now the image is to Etsy. I can delete them and upload my own. And I can also upload my own to my own story. And that is what I'm going to show you in the next lesson. Here is my design applied to the poster. And I can now click Save product. You say it's 24 by 36 " here. And now it has been created. And now I can push it to my store, whichever my store is from here. I can also pick what image previews, previews I'm going to use here. As I said, I just pick that one and maybe that's also nice. The title image, okay, that's it, my title image. You can see here that the description has all ready been made for you so it won't get any easier. Perfect. Size table to description. We can do that so people see what size the product has and what length. It's just more information which is always good. Now here you can add is something important here it says Edit price at a profit and profit margin. So in this case it's 40 per cent. So Richard Price is 24.90 and pretty fired once. 14, $94 from that plus shipping, it's always plus shipping, of course. But my profit for selling this item is 996, which is about $10, which pretty fun. I have created an image, I uploaded it there and now let's go. And it can just be selling $10 for just creating the design and having them do the rest. Yes, I'm, I'm happy with it. So here you can even change that. Let's say you want a higher margin or less margin. You can totally edit that here. And let's say I just want to share 2%, so it's $6.40. I don't know why I should do that, but if I wanted to, that would be too expensive. I most probably would do that. But in this case, I believe that selling this item for $25, it's okay. I can totally edit that here and wants them. I am done with my design here. So here's store details that would add details from Etsy. Etsy wants me to do. And now I can save it and I can save it as a draft now. And if I would have my store connected, I could just now push it to Etsy or tomorrow commerce store to even eBay S UFC, and then start selling my item. Or at least nearly that's why we want to go for, because we want to make the item more unique. And that's why we're going to add other mockups there and I'm going to show you how you do that. But first of all, you need to understand how easy it is to just upload your design there and then connect it to the store. And then we go from there. 6. Set up Products on Etsy: In this lesson, we want to connect our Etsy store and pretty fine now finally, at some store details, we also want to add a production partner to Etsy so we can actually start selling our products. And for that, we go to the computer and I show you how that works. Okay, so I have opened pretty fine. I've locked in and you can see here on the top right, it still says my new store because we haven't connected the store yet because I want to just set up printing five first. Now here's the list. What I need to do, I first need to add my personal details so I can click here and just do that. So let me quickly at that name. Of course. Emails already in. I'm not sure if I want to put my phone number. I pick the country and region. What we are here. Oops. The other way round, what I did was the German way. So I usually put first a zip code and men as a city and here at the other way round. So I just add gouache up here and click Submit. Okay, changes saved. Let's get going here at a store name, okay? He design resort of course. Then I click Save here. And last but not least, we need to connect the store. So nothing easier than that because you just connect it, click Connect. Then you click here on Etsy. And then it asked you for the daughter, an application would like to add a connection to my store and yes, I'm going to grant access. And basically that's good. So I'm going back to quantify from there first. And now I'm going to push the product over. That's why we created it first. And then we have to add the production partner to start selling. So here's a product and it has a description already. We're going to modify that a little later, but for now, it's just fine. It says unpublished here and we want to publish it, so we need to put it over and see how it goes. And I just click here on the three dots and click here, publish. And you see something's happening here. And usually it will say publish in just a second, or click command R. So just takes a second and then it is published in my store. And then I can usually check it from here. You see published, and now I can see how it looks. Let's go to the store and see how it looks. See in store here. And you see, here you go, It's there. Now we need to modify a little of the things we have talked about, e.g. that we want to have our own images. We need to production part and all that. This is what we are going to do in the next lessons. So first of all, I click here on Edit. I'm in the back-end of the store. And here you can see all the pictures I didn't want. So let me delete them. I just go ahead and delete whatever. I think it's not good and does not suit my products. So I just keep these two and set these as a primary because it's the first one. And then we're going to add the production partners so we are safe here. It just says here somewhere production partner. And that is where we're going to edit. Scroll over it maybe. First, you need to click here above this listing. I did it, yes, I did the design, but I'm not going to do the production. So another company or person, they make the finished product and they made to order. So now I need to find the production partner here, and I need to add their details. So here it is already a production partner, which is my name, but I'm going to add a new one. So this production partner is printed file. You see how easy it is. I just put in here print DeFi and they are from the US. I think they have been in Maryland. But we can check that later on. So it doesn't really matter. I've worked here at here, but just to give your customers a basic understanding of your production partner. And then you tell it a little bit more about the partnership. Yes, I don't have the technical ability. So I'm going to ask for help here in this case. What is your role in the design business? I design ever seen myself? What is this partner's role in the process progression? They make a component of my product. They create a finished product. And then I alter customer. They create a finished product, then I add branding. They do everything for me. That's really nice. So I click Save now and that's it. I just can click here 25. And basically that's it. You have energy production partner you've connected to the store. You are good to go now and do you have your first product published? And now we're going to modify that product. 7. Modify Products on Printify: In this lesson, we talked about, yeah, once again printed phi and z and the connection between both. Because when we go to the computer, you can see that Etsy highly suggest that we lower the shipping price because US bias should pay under $35 in the stock. So how can we do that? It's quick and easy fix because you can easily modify all your products on printed file and then just republish the changes to Etsy. So that is what we are going to do in this lesson. So as you can see here on Etsy, it says, you're charging too much for shipping. Us buyers should spend under $35 in my store. So what I can do now I can just ignore it. One thing I can do, definitely, I guess I would do that because that's a price actually. So that's what you want to earn and that is what you need to charge to cover costs. So actually, it's how it is. But if we want to modify, we can lower our permission. Of course, we can do that. You have two options here, whether you can click here on Edit, then you edit your design. So here you go and you can re-upload and preview and whatever, and then click, Save it. Something else here. Maybe you need another resolution or whatever. Then you can do that. Or you can click on the name of the product in this grand premium matte vertical posters, then you can edit anything at. So here we go. And when we scroll down now, here's a description. You can edit that as well, but I'm usually editing that on Etsy. So that's much easier for me. Here. You can change the profit margin. So you can say, Okay, here the shipping cost is 40, 14, 94. So yes, it's about $40 here. Yeah, it's a bit high, but maybe we can lower that. So let's say we have fixed costs of 15, but then we can just charge $5. Okay, let's do that for now. I'm not a fan of that. Really. Not because I think as an artist we need to value what we are working on. So $5, it's really not a lot of margin. Okay, let's do it for now. Then we have 25, and now we have 2014, 95. So it's nearly a little bit under $35. And now when I click here published, I have here. It says again, republish more publishing in this case. As you know, it, it turns in a second into something green and says unpublished. Then we know that has been changed on Etsy as well. I believe that's a quick fix. It's great that I can edit all my products here and that sinks are linked here. So it's much easier if you are modifying something here that it's also modified on your Etsy store. 8. Create your own Product Images: As I said in a previous lesson, you need some unique images to make your product look unique. So if you use to identify mock ups, then you look like anyone else. Just your design is a little bit different, but you are not standing out of the cracks. So I highly recommend to create your own mockups or your own preview images however they look like. Of course, you can have your product printed, letters ship home, you put it on your wall and you take some pictures. It's totally possible. Will not say you shouldn't do that, but there is an easier way. I'm going to show you that easier way now on the computer because we are using mockups. You can find anywhere on the Internet. Here's see that to a mockups, I have front printed phi and I really liked them because this one is pretty neutral. It just shows the image, the poster itself. And then here it shows the packaging which I also like and which we might not get so easily somewhere else. But now we're going to create our very own mockups. And how that I'm using. Mockups are from URI. Uri as a designer from, I guess Design Cuts Creative Market, all these kind of stores. And he sells his mockups there. And I will leave. He does a really good job because he has a lot of variation to this mock-up. Second, even modify the mock app so like the wall color or whatever, it can even add something personal there as well. So let me show you what I mean here. Are we pick this image because it has three images. And I want to add both of my images to this mock-up. So let me open that in Photoshop you can see it's a PSD file, and he is also a JPEG file. So in case you don't have Photoshop, you might not be able to use these smart objects. You can download a free 30 days trial or Photoshop. Or you can use Affinity Designer and the wrap tool, but it's a little bit harder. So I won't show you that right now. You can totally do that, no problem. But I show you how it works in Photoshop. Let's open the PSD file. And here you go. I have now three of these and I just need to, so I'm going to close one. Let me get pulled out this layer because he added some shadows and all such. You see, I need to lock these so I'm not moving them around. So we need to figure out what else I'm moving here. So let's go back. Wall color also has to be locked. Then I can just turn off that one frame. You see everything I mark now. I just turn that off. That's what I don't need right now anymore. I need these two and I'm going to move those into the center. So we mark them again, top-left to bottom-right, hold the left mouse key. And then all the layers are marked. I need for this, and I'm going to move them into the center. So it looks nice. And now it gets pretty easy. So let me drag that a little bit down so I don't have this open tabs, which I personally don't like that much. And now I'm getting the images here from my desktop. So it's a small one. So I guess I can easily use a smaller print here. I can always make it smaller. So it's not a big deal, but let me just pull that in 2030. Okay, see now it's again in tabs here. I need to pull that out. And now I just click here on your design here. And I'm going to need to find the one which says double-click here. It's just something to edit. I double-click here and do that again as a tab. So we really need to turn that off. Now, I just hold the Shift key and drag that over. Now I press Command T to see if it fits. It fits perfectly so I can close that and save it in the smart object file, click just save, and we see what happens. It just gets on my wall. Let's do that again for the second one here. Okay. 20 way certainty is the right size. So my guess was good. Record in here as well. Down inside here, this tab thing. Okay, let's get out and do again. Click on that here. It goes here to shadow in this case, but what I need is here, double-click. So I just double-click on that one and drag and drop that in with the Shift key pressed. So let me close that again. Pull that out. So you see it's now in this mock-up PSB file, and here is the other file under it. So it looks good. I could with Gaumont t modify it and just make it smaller or larger, whatever I need. But I don't need to right now. So I can just click on the red button here and say Save. It's going into my frame and it looks really nice, I believe. Now for Etsy, you could just use that picture. That's no problem. But I believe it's always good to have a square format here because then it all looks similar and it's actually nice. So let's cut that into square format. So for that you go here to your cutting. Then you press here and choose one-to-one. You see what happens. It cuts off the edges of the sulfur. So we need to now choose what we want here. We want to have it in the center, or can we live with that? It's not such a good thing, but for now, I like the mockup really. So I will do it like that. So I need to cut it. Now. I export the entire file for web, Save for Web. And then I make it here in two cells and by 2000, because that should be enough. And also, don't forget to choose the right format here. I need a JPEG now. And we don't need the highest resolution and medium is just high because then it has about 219 kb and megabytes. You can handle that, but maybe your customer cannot. So it's always good to reduce the size. So I click save, and I save it on the desktop. Desktop. And then I just name it preview one. And say that's 2001. Because what I want, I want to save it in 800 pixel as well, because I want to create the lending page for my product in my store. And that's why I'm also saving it now in 800, 800. So again, File, export, Save for Web. The settings can all stay, all remain same and I just say 800 now. And click Save. And it offers you, and I just like to see that because now I can click on it and can easily modify the title 800 and say, Yeah, Basically now you can go ahead and create many more of these mockups. So why not? You should not stop with just one mock. It's better to have four or 56 images. You don't know, maybe from different packages. You don't have to use urea. Of course, there are so many more power Apps you can pick from on Etsy, but always make sure you purchase a PSD file and not a JPEG file. As I said, it's a little bit harder to add your picture it. But in case you just have a fake designer or something, of course you can work with that as well. So now I have my one image. Actually, you should have now 345. How many you ever want. And you go to Etsy and you can just upload the image. I go to my desktop here and then use it to cells and one and click Upload. And now I just track it in the front. So I like that much more. I'm going to show you now how that works. Of course it asked me now to have to pay for it and whatever, but doesn't matter. See how it looks now and it looks really nice. So you can see just the image on the wall and you can see the packaging as well. But that image stands out from all the other images on Etsy. That's pretty important because if you add a keyword here in your Etsy, on Etsy, and you are looking for wall art or abstract wall art or bot, wall art, something like that. And this comes up, you move up, you are much more likely to click on that. Then on one you have seen hundreds of times. So now we want to modify our texts on Etsy. That is something I'm just go over quickly. Of course, I believe that depends on the product you have, but you should really take your time to fill all that out. If you have a video in case, you can just put all the images together and have a little video that's also fine. Then you can upload that here like a real maybe. I'll just go here. But again, use a square format. Here, I would add my keyword. So let's say here I would say abstract wall art. Desert because I named the desert finished product than we have here, the category photography or maybe printing printmaking, you're printing something like that. Then you can have primary colors, space and green. It's a bit of green as well. And you cannot width and height. I don't have it in my head right now, so I would have to go and search for it here. How big it is. But of course you can do that. It should be 24 by 36 inch. So 24, 36 inch. You really shouldn't do it and fill out whatever you can hear it. There are reasons why they put that. So you definitely should put whatever you can hear. Pattern, type, abstract, format, role. Yeah, just crazy. So occasionally there is no good occasion for that or holiday. So do I want to renew the pork manually or automatically? I guess manual is fine. Physical products not digital file. So I click on physical and then I have all the information here which has been given to me by by printing file. And here, you definitely should add one sentence with your keyword, in this case, abstract wall art or something like that. Because Etsy favorite that. You might add a sentence or two here yourself. Now, brush up your home with this abstract art desert. You can of course, write whatever you want. It's just a suggestion. Okay. I guess I want the width and height on the bottom, so I could have checked that here as well. I can, of course, use whatever it says here. That's fine. But here it's not correct. Art perfect me to print out on premium, not vertical post those matrices. New Zealand, great papers, posters, translate and so on. Okay, shopping carts summary, that's for a European customers because it's for German customers actually only because of they want us to do that so we can do it. You get 175 GSM fine art paper. I just copied that. And 36 by 24 inch production partner is printed five, we have that. And now it's pretty important. So let's add some texts. I thought so it's abstract wall art. Abstract art, abstract art. Poster. Abstract poster. Maybe. I would need to research which the texts are the best, but for now that's pretty fine. So here I can also add my section. I will do that. Name it. Abstract art poster. You see what I'm doing here. I'm trying to add the keyword here as well, which is abstract art, abstract art poster abstract at wall art. Whatever. I'm adding that we have the price and quantity is as many as we can. So the SKU number from pre-define what we can leave it as it is. And if you want to have variations, you can add them here if you turn on personalizations also fine. We talked about shipping and should lower the costs, but it's pretty hard. So after all that, we can add our simple policy. We do that. So the policy, and then we click Publish, of course, it wants to charge me $0.20. And once done, I have my poster ready on, but I'm wondering right now, like the title. As I change that here, it says abstract art, so it should be abstract. Walmart has no title anymore at all. So let's go back. Say publish. Abstract wall desert. Okay, here we go. So we have published now our first product with the help of printing five, but with our own preview images on Etsy. 9. A unique Landing Page for your Products: Now I want to talk with you about landing pages. The thing is, when you're advertising your product and you always link to your Etsy store, you do a little bit of advertising for Etsy. If you ever change your store recourse for whatever reason, then you have a problem because all your advertising is no longer valid because the URL no longer exists. So how do we do about that? Because we want to do advertising which lasts forever. And I'm going to show you that in the next lesson. But for now we need to set it up in a way that you can actually see to start advertising for eternity. So we go to the computer now and I show you how I have set it up in my store. It's all pretty new, so you won't see a lot of sales and such, but you definitely can see what I mean and how it goes there. You can see now my store on my website, design resort.com. And when you scroll down here, it pretty much looks like a store and it is a story. It's a WooCommerce store, but you can definitely just use a blank page if you want to. Let me click on whatever product here. And when I do that, it still looks like a store. I tell you in a second why and how that works. For now here you can see the images. I've added, the different images actually. So you can see I have more than one and the description and also what the person who purchases gaps. And when they click now here on shop, on Etsy, they are for water to Etsy and do not purchase over my store. So why? The reason are the Texas, the European Union has decided to ask the vendor to put the texts of the customers resident on the product. So that's pretty hard for us because yeah, we can definitely handle that. The Texas applied. But then we collect the tax and we have to give it to the specific country. That gets a little bit hard. I decided that I want to do that hence off. So I have at CSM help for me here. When I click now here on shop on Etsy, lending page on Etsy is opened. And then you can see the images I have also added to my store. And you can see completely the same description and all. But you can also see the amount I purchase I charge plus the vet included based on my country. So in this case, if Germany, so here's 19% vet included Narcan. If I would want to purchase that item, the vet would be centered Germany, 19%. So that's pretty easy and handled all that for me for the 27th, I give them to publish my products. So I think that's a pretty good solution. So I decided that I would want, let me close it to have that in my stories where I don't want them to check out on my website, so I have to handle the Texas. I want to do that for me. It's as easy as it is. But what I want is this custom URL here on top. So how to go about that? I have added two programs to my site. This is Dr. themes. This is the theme which is caused by themes. And then I have also added strive architect, which is something like Gutenberg and something like in a mentor, there are different plugins. You can also totally go with just a blank landing page and create from there. So this doesn't really matter, but I show you how to do that as well, just in case you want to have the same setup like I have. So now I go here and you can see are the different products that my store. And when I create now a new product, I click here on add new. Of course. Then I can copy and paste every scene for my Etsy store. It should be completely the same because I don't want to confuse customers. It's already a bad thing, bad thing, but they have to go from one side to the other. But for me it's really helpful. So I just go here to my Etsy store. Let me close that as well. Copy. Well the title from there up to my store. Then here is something like product description as well as some here, the short product description. And I set it up like that. And I've added in Swift architecture that they did not show up the Shopping Cart button. I show you that how it works in a second. So let's quickly put everything we have there. Go here to description. Maybe. Yeah, here's a shoe. I just copy everything I have here. Add a short description here. Then I usually just use what they get, width and height and just copy all that. For the other section. Go back up. One just added. There. You see now we have the text here. It could use a focus keyword, which isn't this case as wall art. But you can totally do that. How you ever feel. I delete that and then I would put a meta-description. I add here something from my from my categories and it's for the living room. So that's why I add that here. And I also completely at all the prices and such from here is outlet of course. So I click Edit and pick the price here. So I have it completely a sink here from one store to the other. So 24, 90 is a price. That's what I'm going to add here. It's not worth chose not downloadable and then venturi, So it's the SKU number is a pretty long one. So I just copy that. Was Coleman see quoted over there. I could link products. Now, as I said, I highly recommend to add more than one image here. So for now, I just add the image. I have just created 800 pixels because the websites shouldn't handle images which have 2000 pigs there for a few hundred kilobytes. So I have just step one which is small enough but also nice enough to check it out. Product image, and then I can publish my product here. So just click Publish. Of course you can modify, you can add a meta description, you can optimize your SEO, but that is not what we're looking for right now. I just want you to see why it's handy to have that lending page. So here's my product. Here's a shot of Scripture and he has a longer description. And I have no shopping cart button here. That's what I turned off and I show you quickly how I did when I click now here on it seems template in thread, architect, simple product page. I can easily do that and it's pretty cool about strife architect. But as I said, you can totally do that on your own. Click here on content. And you can have here edit designs. And not edit designs. You have here already the sliders and you can say Add to Cart. So you have that Add to Cart button on again. I want that off. Of course. You would have that on all pages you have. I don't want that. You can also publish the price here, which I don't want because you never know if you change something on Etsy, you have to do it on your website. Otherwise it's not St. of course, that's all I have here. And then I would click Save work and it's just a little IQ scores here. Because we want to link our product to Etsy. For that, I'm going to grab the URL from store. So let's do that here and grab that link here. I just mark it on press Command B, copy. Then I go back to my product. I click Launch swipe up effect. Now I am in the editor mode, and I can just click here on the Plus and grab a button from there. When you have a lending page, you can just put an image if you want to link that. It's totally doable even without sweat architect on. I just type in here, shop on Etsy and mark them. To link it here. I usually say open in new tab, and that's it. So I click now at the Hoover here. If you like, it's a little bit more stylish. So you can totally do that wrong columnar. But you get the idea. I can do here whatever I want at the topography here and one in black and go back to normal. Again, that's nothing you really have to do. Here. It's black as well. On the button that okay, so let's do it like that. And then change the typography color to something brighter. Then we just click apply and safe. Basically that's it. Now I go to my store and I click Store, bandages and resort.com and I'm on my store page and you see that published product is here. So clicking on that now means I have that shop on Etsy button and then I click here, I am lending on Etsy and people can purchase it. So when I'm going to advertise my product now, I just go here and grab this link. As I said before, it's advertising for eternity. This is what we want to do in a last lesson of this class before we jump into the project. 10. Advertising for Eternity: I promised you advertising for eternity. And that is what I want to fulfill right now in this lesson, in this last lesson. Because of course, if you have a product, you have it in store and you want to do that hands-off, and that means the product is ready. You don't want to touch it anymore. It's done. But what it's not done is the advertising because people need to know about your product to make yourself. After all, we need to have some advertising which lasts forever, right? If you always have to advertise every day and each are each and every day, then you might get frustrated one more time. Then it's much better if you have something in place which makes your advertise forever. So I show you now on the computer, of course, our lending page we have created. And then we need to create some graphics to post them on Pinterest and Instagram. I believe that both platforms are good for long-lasting advertising. Instagram is not that good for something like that, but it helps to connect with people. And Pinterest, on the other hand, is really good for long-term advertising because your pin just sits there and it's there forever. It forever links to your product. So that's pretty handy. And two, we want to advertise that. Maybe we don't do that Once. I do it now, once with you, but please, when you advertise your product, don't create just one pin and one Instagram post. Maybe do five of each. So I know it sounds pretty hard, but once them, you can totally go ahead and create your next product. And after a few months, you can go back and maybe create another set of five pins and Instagram posts for the product if you want to, if you're not, maybe it's the best seller, you don't have to. That's fine, of course. But just in case you don't have to touch it every day and you don't have to advertise all the time because you have something in place which lasts forever. Once again, I'm here on our landing page with the abstract art. And now I show you what I did because I'm pretty lazy. I should have done it on my own, but I really liked these templates. I purchased them. Those social media templates are for Instagram and Pinterest. So as thought, why not being lazy? So I could easily use them over and over again. And they all have this nice bubble style, so I pretty much like them and can easily use them for all kinds of posts. So what you get here on Etsy is a PDF. When you click on the link in the PDF, it opens in Canva. And then you get a copy. And here is my copy with all the pins included. You see when I scroll down, there are tons of pins here. And I can modify everything. I can even modify the setup or the colors, but I want to have less work more, so I just mostly use them FAR and go from there. So let's start by creating a pin for Pinterest. And here I put the Instagram posts. We can do that again as well. Okay, so now let's upload. Go to the year two, the upload section. If you have never used Canva, don't vary, you sign up for free and you can use a complete free account. You see here it says try Canva pro. I have no Pro either. So you can just use it as your image editing program or you can use a PSD files, which are also included. And to do that in Photoshop, but I just thought it's much easier so I don't have to handle all the files on my computer. So I can just use it on Canvas. I click Upload file, upload my image. Now I can use it to solve imaged. You never know how big you need it. So I use a bigger one. It uploads there, and then I just drag it over here. And that's basically that's it. So now I give it another title. Modify here, whatever I want to write on it and export it. So let's do that. I just say abstract, abstract art, desert. What I do is I changed the color of the course. I know you can hardly see it right now, so let's change the color here. Another handy thing is when I click here, they pick all the colors for my document. It says document colors, so it's pretty easy to stay in the same colors palette here. And I can just easily modify that. I just say something like hair brush up your home. And then again, I pick another color, maybe that one. Let's see how it looks. Looks nice. Okay, so learn more at digitally sign resorted comma k would take up the Learn thing. You see, I have used them over and over again. So I, I believe that's really valuable, these kind of templates. So you get them once and that's it. Okay, that's it. I know. Export my file. I click here on top right arm, chair. And then I save, download. I need to know which page it is. It says page three here. And then I can download, I use the JPEG file. And then I can just turn them all off and turn on page three. Click Done, click, download it, download the file for me. So now I have my pin ready. You see how fast it was? Maybe 2 min, 3 min. You can do that five times, right? It's not a big deal. Okay, allow download. That's fine. And now you can go to Pinterest and post-its. They won't show you that because it's as easy as that. You just go there, click Upload, uploaded there, and then you put the link. This is the link you've put in there to have advertising for eternity. We always use that link to advertise our products. Now, we do the same on Instagram. So pick another template. Whatever template you choose is fine. Maybe that one here. I go to upload recruits, yes, my image. I can now drag and drop it. When I double-click, I can pull it down a bit. Maybe it looks nice sphere. Well, I guess I want that. I move that to the bottom. You see you can completely make that your own as well. We don't need that right now. Put it somewhere. Okay. So let's make it a bit smaller. So one can see the so-forth. Maybe we move that to the bottom. We don't need that much space. Here. I can again say, I don't think that I can sake. Abstract. Art. Brush up your whole, maybe some eggs that are here. On. Use another text element. Here, maybe a sub-heading, maybe even smaller. I use that form and put it here. And just say brush up your home. Okay, basically, yeah. Go again, click on Share. And they are both included in the package so you don't have to spend a lot of money. It says page ten. So again, I'm going to download. And then I turn everything off JPG, air and pick page ten and click Download. And that's it. So I have both my images are ready to post on social media. You see it's not that hard. And the thing about Instagram is of course, you need to, you need to optimize. So when we go to Instagram at me quickly go there. So you can see now here I am on my Instagram page. And what I did here is I put a link. When I go on that one, it opens in a new tab, and then it has several links here. We can see the people to my classes, to my store, and so on. Of course, I can put other links here as well. But if I say to my store, and if I write here something about the store, then people can easily find my product in the store. So I, of course, also I cannot access it right now, but of course need to optimize my image here. Maybe write something about your image, give it the right tax is always the same. You need to tell the search engines, in this case, it's Instagram, how they should categorize your image and what it is about. So they can easily send you the right people. But that just for your advertising, the best thing you can do to advertise your product is always SEO. I deeply believe in search engine optimization because that's another thing which lasts forever. But again, no matter if you use Pinterest and Instagram or something else, it always the same. Maybe Instagram is a bit less good because it usually goes to the bottom and you can hardly see. But I see myself often when I find a new designer or someone I'm interested in it, I scroll through the profile, See if I check out different images and then yes, I click on older ones as well. The same happens on Pinterest of course as well. You go there, you type something in and you never realize when it has been posted, maybe a day ago, a year ago. It doesn't matter. That is advertising which lasts forever. And that is what you should go for. Go for SEO on your website. So optimize your page with the right keywords with a vertex, give as many information as possible. Maybe write something about your product, and then also go ahead and advertise it the same way. Maybe give it 51020 links. No matter as much as you can if you want to, then in five weeks go back and to give it another five links, It's totally up to you. You can do that. You see you can easily advertise your products. You can easily create a product and you can push it from EC2, your own website. It's a circle. You need to do that again and again and again. But you can totally do that, I'm sure. So if you have any questions, please let me know. As always, I'm here to help. 11. Your Projekt: You did it. Congratulations, you have mass at this entire class. It's not such a long lives, but there is a lot you have to learn. So congratulations you did it. I really hope you have by now a lot of ideas which products you can add to identify and then sell on Etsy, and that is your task. Now, you should go ahead and create a design most rope you have already your designs ready applied to a product on printed phi, create your account there and then publish it to Etsy. And I would really love to see what you've come up with. I would love to see your products, so please don't forget to post it here in the section here and this class. So looking forward to see what you've come up with and if you have any questions, I'll be here for you just posted a question where error under the View, there's always an option to post a question and I'll be here to help. So looking for a watch to talk to you soon and see your progress.