Plan your Social Media Campaigns with Canva

1. Class Introduction: Hi everyone, Anna here, and Ronnie is here with me, everyone. Let's talk about planning amazing social media campaigns with Mva. Over the next videos, we'll walk you through the key steps for creating strategic campaigns that get real results. And we'll do it all with the tool you already know and love, Campa. First, we'll focus on identifying your target audience and what motivates them. Indeed, it's tough to create content people we love if we don't understand who these people are exactly. And in order to do so, I'll show you how to put together detailed user personas using Campa that will help you bring your followers to life. Like Ronnie said, great content starts with knowing who you are creating it for. And then comes the super fun part, right? Yes, brainstorming content ideas. I'll share with you an awesome framework that will help you generate a year's worth of social media posts in a couple of hours. You are going to love it. After the brain blast, it's time to organize all those genius ideas into a solid content strategy. Together, we'll map out a mix of different content formats to keep your audience hooked. I'll also show you how to schedule and pose directly from Canva. It's a total game changer. And by the end of these lessons, you will feel confident in your ability to plan social media campaigns that help you achieve your goals, whether it's lead generation becoming a thought leader, brand awareness, or something else entirely. 2. Understand your audience: Let's assume you've already identified your target audience. You already know who you're talking to. You already know who you are creating content for. And by all means, if you haven't already figured all of that out, I strongly suggest that you pause the course right here and you take a couple of hours to really deeply think about who you're trying to help with your content marketing. When we talk about understanding our target audience, oftentimes we make a distinction between demographics and psychographics. In simple terms, demographics are the typical statistics you would use to describe a certain population, like their age, gender, income, education, and location. Based on that information, you can adjust the product or services that you offer to best meet the basic needs of your customers. Now, the personality of a population, how these people behave, what they believe in their values, what they like to do, their lifestyle and interests. All of that is called psychographics. And this data helps you understand what your customers want, how do they think, and what their priorities are. So make sure you gather as much information as you can on both your audience's demographic and psychographic traits. Because the more you know the people you are trying to reach, the more effective and personalized your marketing campaigns will be. Don't know where to start? Well, try narrowing down the demographics first. Here are a few questions that will set you on the right track. What is the age range of your target audience? What is the gender breakdown? What's their educational level? Do they work? What kind of job? How much money do they make? Where do they live? Are there any language or socio cultural considerations you should take into account when targeting them? All right, cool. Now let's try to refine the psychographics part. Now what I want you to do is from a place of empathy, ask yourself these questions and try to anticipate the answers through the **** of your target customers. What do they believe in? What are their values? What's their lifestyle? Like their habits and their routines? What are they interested in? What kind of hobbies do they have? What do they aspire to? What do they dream of becoming? Are there any specific needs or challenges they are facing right now? What are their pains and gains? What do they need? What problems are they trying to solve in their personal or professional life? What is decisive in their purchasing behavior? What social media are they active on? And what type of content do they engage with on these platforms? Is it video, images, posts? Are they part of any online communities? And if so, which ones? Do not? Skip this part where you dig deep into these kinds of questions, talk to people, do your research, and get to know your target audience because this is the first step to creating successful social media campaigns. 3. Develop a user persona: The whole point of collecting the data that we got in the last lesson is to generate a user persona, also referred to as bio persona or avatar. By that we mean a fictional character. I'll stop you right there. We are not talking about the blue el, ear species. I'm talking about a fictional character that could realistically use the product or service you offer. Bringing your users to life through your user persona will help you craft your campaign in a much more effective way. You can go as far as giving your persona a name, put yourself in their shoes, know them, be specific. Could you pick them out, out of a crowd? What makes them different from the rest? Yes, it may seem tedious at first, but trust me, it is worth it. Or better said, it is essential for anything you consider creating or designing passes point to make sense. Here's why. Beyond improving your targeting a user persona allows you to create tailored content. That is, content that will resonate with your target audience. Use detailed insights into your customer's interests, preferences, and pain points to come up with relevant content ideas, content that will speak to them. If you're on tailor your content, your message will be lost in the ocean of information, that is social media. Your user persona will also help you understand how your target audience prefers to consume and interact with content on social media. Once you have identified this, you can create more engaging content that drives even higher levels of engagement. Altogether, Kava offers a bunch of great templates to help you create user personas for your business. Let me show you how to find them. Go to Va.com on the search bar, type user persona, and hit Enter. On this result page, you will find thousands of templates that you can use to create your user persona. Some of these templates are completely free to use. You will recognize them because they don't have any label on top. Some other templates are available for Va pro users, the paid version of Va, and you can recognize them because they have this pro label. If you want to filter these results, you have some filters on the left hand side, you can filter these results by category style theme and so on. Let's go back up to the category section and I want to show you what happens on the page when you select one of these options. I'm going to go for whiteboard. You will see that right now I only have whiteboard templates related to user personas and some other templates that can work for this design. I very much liked this one in particular, so let's go over it together, shall we? I am inside the Cava editor and I'm going to delete some elements that I don't need. I just need to select the elements that I don't need and delete them. I think I'm just going to create one user persona. So I'm going to use these elements right here and I can delete this one. On the right hand side, you will see that each of these nodes have a dummy text. All of them say add nodes or comments. What we want to do is to start filling these nodes right here. If at any point you feel stuck, let me show you something that will blow your mind if you know how to prompt them properly. Generative AI tools like Chat GPT can really speed up tasks like gathering insights to create a user persona. I do recommend that you watch Ronnie's tutorial in order for you to understand how to create this user persona with GPT. This is a free tool that you are more welcome to use it. A leave a link to a video that will teach you how to use it in the description of this lecture. Or you can scan the QR code to start the video on Youtube I already created. I have all the information ready in here and I just need to start building my user persona in ba I have two pages open here at the same time to make this process easier. I have the Va template on the left hand side and cha GPT on the right. I just need to copy this information here and then paste it wherever it needs to go. Take into consideration that this user persona that GPT has created for us is a sample, is just an idea. And you can tweak the information once you are putting it into your capa, template. It really describes the user persona that you want to target. I'm just going to use the information that GPT provided. For the sake of this course, I have finished my user persona and remember that this is a template that you can modify if you want to add more information to it. You can simply rub some of these elements and duplicate them to add more information. Remember that you can pose this lesson while you work on your user persona. We will need it finalized before continuing to the next lesson. 4. Brainstorm content ideas: Super. Now that we've got our user persona all set up, it's time to start creating content. Right? Sure. But before we do so though, let me remind you of another key question. What is your goal? What do you want to achieve with your social media campaign? Is it to generate, leads to become a third leader or to raise brand awareness? These are typically the three main goals people have when creating content for social media. So let's start by setting smart objectives for your social media campaign. And by smart, I don't mean intelligent, but first and foremost, Smart, the acronym for specific, measurable, achievable, relevant time bound objectives. For example, let's say that you want to launch a new product or service and you want as many people to know about it. In our case, it could be the launching of a new course. The end goal here is to increase your brand awareness. Translating it into a smart objective. This could become, I want to reach 10,000 people interested in online marketing courses using Instagram posts within 35 days from seven days before until 28 days after the launch date. There are different ways to measure the reach of your content. And not every platform offer the model. But you can usually find the following metrics. Post rich, how many people have seen a post since it was published? Audience growth rate, the rate at which you get new followers over time. Potential Rich, the number of people who might see a post during a specific period. Social share of voice. How much people are talking about your brand or company compared to your competitors. Okay, now that you've got your use of persona and smart goal at hand, let's get cracking. In order to grab and keep people's attention on social media, you need to be consistent both in terms of style and message as well as in frequency. And that implies creating a lot of content. No pressure, but think about it. Ideally, you should come up with 52 ideas, say one for each week. That way you'll get a whole year covered. This is why we need to brainstorm content ideas. Let's start by opening Canva.com and open the wide board document with the user persona we created in the previous lesson. If this stub is collapse, click on this tiny arrow pointing up. You would like to see the stab needs to be able to add a new page inside the same document. Another option to add a new page is by clicking on this page icon and then clicking on this plus icon. Now we're ready to start writing our content. Ideas. Ideas. Ideas. Where should I start? Oh my God, I think I might be experiencing that dreaded creative block. You must have felt it to you at some point. I'm sure just when you are ready to start brainstorming and your mind goes blank and you can't seem to get any idea flowing, How frustrating isn't it? Hey, Hey, hey, but don't worry, keep calm and move forward. Here are three ways to generate ideas when you don't feel inspired. First, remember, you are here to help. So share how you will do so. The previous lesson, you identify your audience, paint points, hobbies, goals, interests, values, et cetera. Go back to your user personas, potential problem, what's that problem? What's stopping them? How can you help them solve it? What will their world be like once they purchase your product or service? For example, share the story of how you discover their problem and how you came up with your solution. Give an example of how a customer of yours has overcome a challenge thanks to your product or service. How about you share your favorite books on a relevant topic? Write down everything you know or have at hand already. An if in doubt, ask your audience directly what do they want to learn from you? Every question counts as an idea. And don't worry, you don't need to show yourself as an expert to the world. Your enthusiasm will be contagious and good enough to get out there to use Google to discover what people ask. Let's generate about 100 ideas in two simple steps, shall we? First, let's pick an umbrella topic. This is a big, general topic that covers smaller and more specific topics. Underneath, find your umbrella topic, or several ones. If you have more than one, list about ten subtopics related to the services or products you offer and your audiences paint points. That is step one. Now let's talk about the step two. Take the first sub topic and Google it. Scroll down the results page. At the bottom, you will find a section called People also Ask that is a gold mine for content ideas. Expand each one of these lines until you find 30 good ideas that people also ask about your subtopic. Repeat this exercise for each and every one of your subtopics. Do the math, ten times 30 equals 300 content ideas ready to move into your content planner for just one umbrella topic. Three, turn your competitors into your source of inspiration. Here's another simple way to generate an additional 100 content ideas. Since our competitors offer similar products or services to an audience we have in common with them, there is a lot we can learn from the most successful ones. It is very likely that what works well for them will do so for you to important disclaimer. By no means is this an invitation to copy what they do or steal their ideas and also that are relevant to the audience that you share with them. The key here being to come up with your own unique take on it, have a look, and find out what content performs well for them. Here's an example. You run a Youtube channel, and there are a couple of similar ones out there that you really look up to. Select five well performing channels you admire. Start with the first channel and go check out its videos page and list them by popular check out its Tub 20 videos. Copy these 22 videos onto a Google sheet or you can use your Mva whiteboard document with their title and their number of videos. Repeat the previous steps for all five model channels you have in mind. And gather all the data onto the same document, then organize it by number of views. And here you go another relevant hundred video ideas for you. Now that we have all of our ideas written down, let's organize them in the next lesson. 5. Create your content mix: By now you should have plenty of ideas and they are probably all over the place. So what am I supposed to do with all this now? You may ask. I bet you didn't expect to end up with such an abundance of content ideas now, do you? Well, don't worry because when it comes to content, more is definitely better. It is time for us to put ourselves together and get everything in order. Let me introduce you to the content mix. And if that doesn't ring much of a bell or if this sounds a little bit too abstract, let's think of something a little bit more down to earth like cake mix. Right now, all of your ingredients, your content ideas are together. They're all valid, they're all yummy, they're just all mixed up in one big bag. Your cake mix, however, is not just any random cake mix you can find in the supermarket that simply allows you to make the exact same cake you see featured on the box. No, your cake mix content ideas has got his own magic. And with it you can bake about anything from a simple chapati with just flour and water. Posting a photo on IG, to a complex multi layered cake with rainbow icing on top. Like an elaborated long form video or even a full on online course like the one you're watching right now. Also, you could wrap up your cake in a simple paper bag and hand it over to someone. Or you could have it delivered to your client's door by a guy in a tuxedo wearing white gloves named Alfred. So the key here is to decide what you want to bake, AKA what type of content you want to create, and in which format do you want to deliver that content to your audience? And that's what we call the content mix. Diana helped you come up with a bunch of different content ideas in the previous lecture. And what you have in front of you right now is a big bowl full of all your ingredients, your ideas, and they are all mixed up. Okay guys, I'm kind of getting tired of this kick metaphor. So how about we just start calling things what they are for each of your content ideas? Your task is now to decide what you want to make with them. And that includes which formats you will pick, which size or length your content will be, and on which social media platform do you want to share that content. And the reason you want to have a content mix is because in a social media campaign, it is very important that you keep your audience both engaged and interested. The content mix should be planned in advanced in order to include a balance of different types of content such as text, images, videos, and info graphics throughout the whole campaign. So let's get to it as always. First thing first, your goal. Make sure you know or remind yourself why you're creating your social media campaign for. While building your content mix, you will want to consider the following aspects. Choose your formats and platforms. Should this particular content idea be shared as a Facebook post, an Instagram reel, or a story, a Tiktok video, maybe a live stream, a blog article. The options here seem endless, and yet all of them have their specific use purpose. For example, text based content is important because it allows you to convey information or make announcement and share ideas in a concise and direct way. It can be in the form of captions, tweets, or status updates. Then you have images that are also an important part of the content mix, as they can capture attention and convey a message more effectively than text alone. Next you have videos that are the most popular type of content nowadays. They can be used to show product reviews, to share tutoriers, or simply to tell a story. And finally, you have your Info graphics, which are great to visually represent data and statistics in a clear and easy to understand way. Plus, as we've seen earlier in the course, each social media platform has its own audience specificity, set of rules, and culture. Which platform should I pick then, Ronnie? Well, a good way to start answering that question is to look at both yours and your audience's preferences about the platform. For example, where do they already spend time? Go find them where they already are and then expand from. And when it comes to choosing your format, pick one that you already feel comfortable with. For example, if you're comfortable talking to a camera and have some basic video editing skills, you might consider starting a Youtube channel. Or if your thing is more writing articles, well, consider starting a blog. The point is to make it easy for you and your team if you have one, by using the skills and resources you already have. Next would be to define your content pillars. Have a look at your content ideas lists. Can you group some of them into content buckets? And by that I mean ideas that would fall under the same topic or the same category. Can you spot any of these categories or a few of them maybe? Well, each of them could become one of your content pillars or in other words, one of your main topics. One of the topics that you could create a content series about, that would be the equivalent of the content umbrella that we mentioned earlier in the course. Next is to understand the difference between your epic content and your ephemeral content. Epic content is your core content, meant to be here to stay. It is evergreen. It is the foundation of your authority of who you are and eventually what keeps you alive. In our case team Rondi, that would be our Youtube tutorials. For example, creating this content requires more work, more time, more investigation, and top quality finishes before it could be delivered. On the other hand, ephemeral content is lighter, it is easier to produce, and its life expectancy is somewhat shorter. Its goal is to gain and keep visibility, to remain top of mind among your followers and generate brand awareness. Again, in our case, that would be the things we post on our Youtube community feed or the things we post on Instagram who that was. Quite a lot of information to digest guys. And without a doubt, you've knocked out of work already. So well done. I am proud of you. You all deserve a self tap in the back. What do you mean? You're nowhere near having a social media campaign ready? Yes, you are. Trust me, making all those fundamental decisions about your content is super important. Now that you've got all of that sorted out, it's time to set everything up and get those creative juices flowing. And don't worry, we are here to help. In the next lecture, Diana will show you how to create a social media calendar using Canva. That way, you will have a bird's eye view of all the content you need to create. 6. Design a content calendar: What does a calendar have to do with a social media campaign? Well, think of it as its backbone. It is what supports it all and will be your best ally in terms of performance and productivity. How so? Creating a content calendar consists of organizing all your content ideas, including their type and formats, the channels you'll use, and their date and time of publication. In other words, it's all about planning though boring. Don't run away just yet. And believe me, taking the time to plan ahead is a pretty smart investment, an essential one actually. Here are three reasons why. First, keep it consistent with the content calendar. You can plan your social media posts ahead of time and make sure that you are showing up regularly. This helps you maintain a steady presence online and build trust with your followers. Plus, you can make sure that your posts have a consistent style and tone. Your brand's voice is always on point. Second, work smarter, not harder. Planning ahead with a content calendar saves you time and lets you focus on the big picture. You can badge, create, and schedule your posts so you are not scrambling at the last minute to come up with something to post. Plus, when your content aligns with your overall marketing strategy, you won't have to make a bunch of tweaks and changes down the line. Third, stay flexible, My friends. A content calendar provides structure, but it also lets you be spontaneous. When the moment strikes, you can build in some wiggle room for timely or trending posts, so you can stay on top of what's happening in your industry or the world at large. This helps you strike a balance between planning ahead and being responsive to your audience. Basically, a content calendar helps you keep your social media game strong with consistent, efficient, and flexible content that your followers will love. Now that we know the importance of having a content calendar, let's go together to Canva and create one. To create my content calendar, I'm going to use the same whiteboard document that we have been using during the course. I do recommend that you use the same document because we have at hand our user persona or user personas. And then I also have some of my content ideas in here. So this is going to make the process even easier now to create the content calendar layout, I have a couple of things into consideration that I find very important. So the first one is to have very clear the frequency that you are going to be posting on. The layout of the content calendar can look quite different if you are planning on posting once a week or if you are planning to post more than once each day, then I think it is important to have clear what channel or which social media platform you are going to be posting on while creating our content calendar, we are going to find clarity on the title of each content idea. Then this is optional, but if you want, you can create color code so you can see clearly the different content pillars that you are going to be posting on or creating content about. Then this one is also optional. But if you are working with a team or with another person in this content creation, you can assign these content ideas to somebody else or to yourself. Now let's start creating our first content calendar layout. I'm going to create a new page. Then I'm going over to templates. Now let's search for calendar templates. I'm going to select the first template that we're seeing here. Then I'm going to delete some elements that I think we are not going to use now. We're going to work on a layout that will allow you to organize your ideas if you have one piece of content a day or less, as I mentioned before, I think it is important to have clarity on the social media platform where we are going to be posting these content ideas. I'm going to change the text inside this box and I'm going to type Youtube. Because I'm going to position some content ideas for a Youtube channel. Now, this is something personal, but I do like to start my weeks on a Monday. I'm going to move. This column to the end. And now we have Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and then Sunday. I'm going to delete these icons because I'm not going to use them. If you find them useful, of course use them on your own design. Now I want to change the size of the text that we see inside these sticky notes because it is so small that I cannot read it. So I'm going to select everything that we're seeing here. Now I need to di, select the table that we see behind. Because I only want to change the text size of the sticky notes. To do this, I'm going to press Shift and then click Table to the select the table. I only have now the sticky notes selected. And I can change the size of the text from here. Okay, I think this size is much better. I can read it now. And then we can start adding the title of each one of our content ideas inside these sticky notes. But first, let me go back to the list of things that I'd like to have into consideration while creating my content calendar layout. We are paying attention to the frequency, right? We know which platform we are going to be posting on. We will write the title for each content idea inside the sticky notes. And now we are going to work on a color code. Let me go back to our content calendar. Now I'm going to create a text box by pressing the key. I'm going to position this textbox right here. Then let me type long video format. Now I'm going to create my color code. I'm going to bring this yellow sticky notes in here and I'm going to add the name of the content pillar. I'm going to use only yellow for the content pillar called automation. I'm going to use the blue color code for my content that is related to Cava. Lastly, I'm going to use the pink color for a different format, not a long video format but a community post format. Because on Youtube we can also create posts not only videos. And I would like to stop right here for a couple of seconds because I want to show you the community tab on Youtube. As you can see, we are on the video tab, and here we have the long video formats. We have now another tab for short video format on Youtube. And then we have the community tab where you can create posts, you can add text images, gifts, and so on. So that's why I'm using color codes and indicating what's the difference between them in my content calendar. Now coming back to Canva, I'm going to take some of the ideas that we already worked on before. I'm going to page number two. In here, I have my umbrella topic. I have the different sub topics that I created and the list of ideas on the first subtopic, that is automation. I'm going to copy this box right here. You can use the control C or common C keys on your keyboard. Or you can simply click on the three dots and hit Copy. We're going back to our content calendar, and then you can paste your ideas in here and simply start grabbing every idea and pasting them on your sticky notes. I have already organized all the title ideas on my layout. I have them organized also by content pillar and content format. I also need to have into consideration the date, but we don't have the date in here. We can add it very easily because this is a table. By double clicking on these rectangles, you can have access to the typing feature. I can type here the number, then if you want, you can adjust the alignment. So I'm going to change the alignment to the right. I'm also going to change the color of this number. I'm going to do the same for the rest of the squares so I know the exact date when these content ideas are going to be published. Now that I have my content calendar almost ready, I'm going back to the list of considerations that I'm paying attention to while creating this layout. The last one in the list is to assign a person. In this case because Ronnie and me, both of us, we are creating the content for this Youtube channel. We're going to share the workload of creating these pieces of content. This, you can do it visually, or you can assign a person via a message. Let's do it visually first, and then I'll show you how to assign a person via a comment. Let's go to Elements and scroll down until you find the frames section. I'm going to go for a round frame. Now I'm going to upload two photos that I'm going to use so we can differentiate which piece of content I'm going to create and which one Ronnie is going to create. Let's go to Uploads. From here, I'm going to upload two photos using this button. Now I'm going to drag one of these two photos inside the frame. I'm going to adjust the photo so we can see clearly the face of the person who is going to be assigned to each of these content ideas. Here we have Ronnie. Now I'm going to duplicate this frame. We can have my face in it. I'm going to adjust as well so we can see who is creating this piece of content. Now I'm going to position the photo next to each piece of content that this person needs to create. This is a visual way to assigning the task to a person. But of course, they are not going to get a notification because this is just a photo. If you want the person to get a notification, you are going to follow this other step. Select the piece of content that you want to assign to the other person and then add a comment here. You can leave a comment and then the person that you want to assign this piece of content to, I'm adding here a little message. When Ronnie gets the notification, he understands what this is about. Now to tag Ronnie, I simply type at and start typing his name. Once I see Ronnie appearing in here, I simply click on his name or his photo and then I check this box to assign Ronnie to this task. Lastly, I can give permission to Ronnie to edit or comment inside this document. Lastly, I'm going to select this button. Now this task or this piece of content has been assigned to running. This is how my content calendar for one piece of content a day or less would look like. Now let me show you how a content calendar would look like if you are planning on posting more than one time per day. Here I have an idea of an Instagram content calendar, and I have only one week of content in here. We have Monday to Sunday, and then we have the content organized by hour. I also have some color codes for the format of the content that I will be posting on Instagram. In here we have reels, we have lives, and we have stories. In this layout, I have added one more column to this table to add the time. If you want to do this, you can add one extra column by selecting one of the cells, then clicking on these three dots, then add a column. Then you can change the position of the column if you wish. And also you can adjust the size of your columns. You can use the same settings if you want to delete a column once you have your content calendar ready and if you are working with somebody else and you want to share it, you should follow these steps. Click the Share button that you see on top of the screen. From here, you can share this design with people, with groups, or your team. So you can type the name of the person that you want to add to this document in here. Or you could also create a collaboration link. You have three different options. If you create a link with this first option, people with access to the design can use this link. People that you have shared this design with previously. You can also provide access to an entire team by selecting this option or anyone with the link could access this design. If you select this last option, after selecting your desired option, you simply click Copy, Link, and then you send it to whatever you want to share this design with. These are just a couple of content calendar layout ideas, but remember that you can create your own and make it work for your own needs. 7. Share your designs on social media directly from Canva: Yes, you read it well. Share your designs on social media directly from Va. Now we'll know it's pretty easy to download a file from the editor and then posted on social media. But guess what Va is all about making our lives easier. Why not skip that down loading process altogether and post our creations directly to social media from Cava. First things first, you'll need to connect each of your social media accounts to Cava. In the editor, Click on the shared button on top of the screen, then click more. Scroll down to see the social media section. Select the app you want to use. If you cannot find it in the options, use the search bar to look for it. If this is the first time you are using this app with Cava, click connect and login. If the app asks for access to Cava, allow it. If you have multiple accounts connected, click the drop down and select the account you want to use. From here, you just need to add a caption to your post and click Publish. Now from this window, you also have the calendar option, which allows you to schedule your post later. But we'll go in detail in the following lecture. Now you may be wondering, can I use multiple social media accounts? Well, if you are a Cava free user, you can link only one Cava account to each social media app and one account per app. But hey, we've got some good news. If you're using Va pro cava for teams, Cava for education, and cava for nonprofits, you can take advantage of linking multiple accounts for each social media app. If you have one of these and you want to link more than one account, let me show you how to do it. Click on the Share button on top of the screen, then click More. Select the app you want to use. Click the drop down that displays the account you are connected to. Then click Connect New Account. Then you just simply need to log in into the account you would like to add. And if the app ask for access to Cava, allow it. Once connected, you'll see the new social media account in the drop down options. 8. Schedule with Canva's Content Planner (PRO): Before we divine. This feature is exclusively available to Cava Producers. Cava four Teams, Canva four Education, and Canva four nonprofit administrators and brand designers. If you are one of them, then you can use Canvas Content Planner. You can easily schedule posts on all the following social media platforms. Facebook groups and pages. Instagram business account, not for Instagram creator accounts, Twitter, linking Pinterest, Slack, Tumbler, and more to come. Let me show you how to use the Content Planner on the Vaham page side menu. Click Apps, then select Content Planner. Check the date when you want to schedule the post and click on the plus icon. From here, you can select an existing design, or you can create a new design to schedule. Click on the design that you want to use on the schedule window next to the date, you will see the three that icon. From here, you can change the date and the time when you want your post to be published. You can also edit your design. Make a copy or copy and magic reci. The time that you sing here follows your local time zone. Then click Select a Channel and select the social media account. You want to schedule the post to then simply write a caption and hit schedule. An important is that currently you can only schedule a design to one social media post. That's right, and it's pretty easy to use as you can see. However, there are a few limitations you should keep in mind to ensure your designs get published without a hitch. Let me show you some of these limitations. But the worry Canva is constantly improving. And you should expect to see some changes in these limitations in the future To stay in the loop with all the latest updates. Make sure to check out this page. 9. Things to do after you hit publish: You thought a true, you spent the time and energy on different variations until you generated that perfect post. And then finally, you hit that published button. Doesn't it feel great? Yes, hold on. It's not quite over yet. Before you take off, let me share a short and essential checklist of four items that you must go through to make the most out of your efforts in creating captivating social media content. And believe me, it is worth it. Double check that everything is correct with your visual video or copy. You should have done this before posting or scheduling, but trust me, those little pesky details have a way to sneak in. Even after you think you've got it all covered, take a quick look and edit any errors you spot before more eyes. See it. Second, engage with your audience. Don't leave them hanging. Take some time to reply to comments and connect with the people who are showing love to your content. It's all about building that awesome community. Third, share your post on other social media platforms to boost your reach. For example, give that new Youtube video some extra love by featuring it on your social media stories or in your Facebook groups. Let's get that content out there for everyone to enjoy. Number four, don't let your content die. Refer back to old pieces of content in your new post. Keep the views rolling in. It's a great way to bring attention back to your awesome work now. Yes, we are done with this lecture. Well done, and are you ready for the next one? Let's go. 10. Class Project: Congratulations on completing your journey from understanding your audience to crafting content calendars. Now it's time to shine your mission. Create a social media planner for a month. Showcase what you have learned in this course. Create your user persona, brainstorm ideas, and craft your content mixed to breathe your planner to life. And if you're feeling ambitious, take it a step further. Why not create the content pieces and start posting or scheduling them? This is your chance to turn theory into practice and truly make an impact.