Transcripts
1. INTRODUCTION: Welcome to PinhSF Business, a complete go to
PINS ACO and shops. Welcome. I'm Donna, and
that's M in the picture. And I'm going to walk you
through everything you need from setting up your
account, designing high, converting pins, to
mastering Pinterest SEO, and even setting
up your PITS shop. By the end of this, you'll
know exactly how to use PinterS to grow your brand
and drive consistency sales. Some of the topics
we're going to cover are how PNTSt works on SCO, setting up your business
account, looking at boards, designing the pins,
keywords, uploading pins. Growing your post organically,
looking at analytics, and finally looking at Pinterest shop to
sell those products. Let's get started.
2. UNDERSTANDING PINTEREST: If you're new to Pinterest, I'm just going to briefly
describe what Pinterest is. Pinterest is often seen as
a social media platform, but it's actually a
visual search engine. I think Google with
pictures basically. People use it to plan, find solutions, get inspired for the next
purchase or project. Unlike Instagram
or Facebook users actually come to
PinchS with an intent. Whether they're
planning a wedding, redecorating or looking
for marketing tips, they know what they're looking for on Pinchs
majority of the time. Each pin is like a
bookmark, really. You've got to see it that way. It helps users save what they love and they'll
come back to it. That's how it works. People will come back
to it when they're actually planning the wedding
or they need to book stuff, they will come back
again and again. So if you're a business owner, why should you use Pinterest
for your business? Well, I've got five
fantastic reasons for you. One, it offers free
organic reach so pins can gain traction
months, years after posting. You can't say that about
any other platform. Number two, there are 450
million monthly users, meaning huge potential
for visibility. That is a big number. Number three, the audience comes ready to buy
or plan purchases. Unlike casual social
media browsing, like on Instagram or Facebook
or anything like that. People fall into things. They find things and they'll
see it multiple times, but they still probably
click to buy things. However, Pinterest, they're actually
actively looking to find something to buy or
plan or to research. They have an intent
to do something, which is very different
from other platforms. Number four, your
content is evergreen, staying searchable for a long
time, which is fantastic. That's what you need. Finally, number five, it
builds authority as users see your consistently
helpful pins as a sign of expertise. The more you pin, the more you throw your expertise out there, the more it builds that
authority, which is fantastic. Another thing that you
probably don't know is when you're searching something for
Google, for example, you're typing in something and
you click into the images, majority of the time,
you will start to see things will link
back to Pinterest. You will start to see pins
on there because it's basically two little
platforms for searching for things,
but you will see it. It is a good platform to be on if you are wanting
to grow your business.
3. SETTING UP YOUR PINTEREST ACCOUNT: So how to set up your
Pinterest account. It's nice and easy. This is how we set up
a personal account, so I'll show you this first. All you need to do is
you need to click on the button signup you're on Pinterest and in the
top right corner, you'll see a big red
button and it says sign up and Login will
be right next to it. Click sign this is where
you'll type in your email. This is where you can sign up with your email address,
a Google account. It gives you those two
options and Facebook as well. It's entirely up to you
how you want to set it up. Me personally, I
sign mine up with my Gmail account because
I have access to it. It's nice and easy,
and I know what the password is to it as
well, which you might need. But it's very, very
straightforward. All you've got to
is fill it in and follow the steps through
until you get to the end. I will ask you to
build up your feed. And this is just your interests, what you're interested
in, basically, it's just so that understands
a bit more about you. Don't worry too much about
filling that out just yet. Here's the next step. This step is if you've
got a personal account, this is how to convert it
into a business account. It's nice and easy, very simple. You go into your account, you go into settings, then you go to
account management, like in this image
I've got just here. And on the right hand side, you'll see just where
it says your account, there's a button
that says Ccunt, click on it, and it will
convert it for you. It's very straightforward
and nice and easy to do. These two steps depend
on if you've got a personal account
to begin with, this is what you'll need. If you don't, you can set up a personal one and then convert later on, it's
entirely up to you. But if you are solely doing your business through Pinterest, just set it up as a business
account straightaway. But it's very, very
straightforward. You just need to click Sign up and just go
through the steps. Next, we're going to
look at your profile. Every account in scam, Facebook, name it, you need to set
up the account properly. Let's start with your profile. If you're a business,
you need to use a clear, high quality logo or
an image of yourself. This helps build a brand
recognition across all your platforms and it makes it really consistent across all your other platforms. If you're using other ones, use the same logo across
all so they know. Make sure that your
image is in focus, it's well lit and it fits in
that little circle as well. It doesn't cut off
parts of your logo. If you're using an image of you, try and use a nice clear
quality one, nice and bright. This is a fantastic
example of it. This person, Wendy, she
fits nicely in the circle. It's very vibrant and you
can see a lot of her. Let's move on to
your display name. Combine your brand name with a keyword that
describes what you do. As you can see, this
is a personal trainer, she's got a name and then she's got healthy food
and fitness tips. This is basically what she'll be doing and talking
about primarily. Think about your brand and what you would
include with it. Try and make sure that the
name is nice and simple, easy, and memorable to use. Next comes the bio. You may have seen
this on Instagram, Facebook, you name it. There is always a bio. In this, clearly
explain who you are, who you're trying to help,
what your offering is, keep it nice and short. Interesting. Show your
personality through as well. If you're quite funny and stuff, include a few humorous
parts in it as well. Then finally, you need
to make sure that you direct people to
your website as well, which I'll cover in
the next screen. And finally, you can use emojis to break up
the text to make it a little bit more
visually appealing if it suits your branding
and it suits you as well. You can use emojis in there. There's nothing
against using it. It just makes it a little
bit easier to read, but you can use bullet points if you want to break it down. If you're doing multiple things. It's entirely up to you. But all you need
to do is make sure that you're saying who you are, what you're offering, and let your personality
shine through. And finally, websites,
very, very important thing. Make sure your website is claimed and linked to
your Princeest account. I will show you this
later on down the line, but it is really, really
important that you do this step. You can go into your
settings, link accounts, and this is where
you just put in your website address and make
sure that they're linked. Because if people, for example, love the
stuff that you do, they're more likely to click on your website to find
out more about you. Finally as well,
make sure that you are setting up rich pins. We'll talk about that later on. This is basically
what rich pins are. They're pulling information
directly from your website. They're pulling through
the images and stuff and that type of thing
directly through. It creates that bond, that connection as well. I set them up as well. I think they're really useful, but it does pull in
the information. Make sure you've
got high quality images on your website as well. It's just adding another link to your website because that's
the whole point of Pinterest. It's going to be signposting
to your website, the link that you've given. However, you don't have
to just use your website. You can do it to landing
page if you want. It's entirely up to you. Some people use a Link tree in there because they might
have different websites, for example,
different functions. However you want to
do it, make sure that you include a link to somewhere.
4. CREATING BOARDS THAT ATTRACT: Our next lesson is creating
boards that attract. Pinterest boards are more just like folders for your pins. They're a vital part of
your Pinterest strategy. Boards organize
your pins by topic, making your profile clear
and easy to navigate. They also improve your SEO
because Pinterest use boards, titles and descriptions to understand what your
account is about. I've got a brilliant example
on the right hand side, and this is from an account all about healthy food, fitness,
and stuff like that. But you can see how
well they're organized. So when someone visits
your profile and they see how organized and
relevant your boards are, it builds that trust. It shows you're an expert in the niche and it increases
the chance they'll follow you or even explore your pins or even go on to your website. So types of boards to create. Here's some inspiration
for you basically. You've got your
core niche boards. These are directly related
to what you sell or teach, such as freelance
productivity tips or digital planners,
that type of thing. Then you've got related
interest boards, topics your audience cares about that support their niche. So you've got morning
routine ideas for people focused,
they need that help. And then the next one is
actually a really good one and a lot of people forget about is seasonal or trending boards. This is where you pin
holidays, seasons trending. We'll talk about Pinterest
trends later on. I'll show you it so you can
get inspiration from them. You can do boards like
Christmas gift guides or summer business tips, and you make sure that they're there ready for the season. For example, if it's a
Christmas sort of time, start creating all your
pins in September, the lead up to the season. When people do find
it, they're like, Oh, this is a
really good boards. And then finally, you
have an optional ones is entirely up to you on this one is
personal brand boards. This all depends if it
suits your strategy, but add boards showing
your inspirations, your mood boards, behind
the scenes, connections. It's basically like those
posts that you put in Instagram and Facebook
a bit more about you. This is where you put it in
your own personal boards. But you would say
behind the scenes or whatever the name of
your company is basically, just so that if
people want to know more about you, they
know where they can go. So how do we create a board? Very simple, nice and easy. You go to the right hand side of your screen and there'll
be a bit of a plus symbol. Then on it, you'll see
an option to create pins and you'll see
one to create a board. Click on it, and
this is what will appear on this lovely screen
on the right hand side. You need to make sure
that you name it with a clear keyword rich title. For example, instead of
just saying planners, say planners print planners for daily use for entrepreneurs, make it a bit more specific. Then write a detailed
description. Weaving in keywords naturally, explain what people will find in this board
and why it's helpful. Choose the correct category if pinterest prompts you to,
sometimes it doesn't. And then add a
branded board cover. To do this, you'll find that it can be a bit
tricky sometimes. I don't think pinterest
have changed, but you need to upload the pin first and then you can
assign it to the board. They don't directly allow you just to stick
a picture on it. You have to add it for
some bizarre reason, but that's how you do it. But it's really, really
important step because it creates that sense of
consistency and you will see it. I'll give you an
example in a couple of slides time of how it will look if all of your boards
have similar board covers. So how to optimize the board
titles and the descriptions. For example, we've got a
given one here, a title. You can use keywords like time management
tips for freelancers. But you can clearly see what
the keywords are on there. You've got freelancers
is one of the keywords. You know that's your audience. Time management as
well is a keyword. I know it's two words, but it's basically a double
barreled one basically. It's a long keyword as we
like to describe them. So you need to be thinking
about consistently adding those keywords in through everything that you've probably
learned over the years, especially anything
to do with blogging, search engines, Google, keywords
are how people find you. What I tend to do when
it comes to keywords, especially for Pinterest,
is actually try it out. If you are creating a board
about planners, for example, type it in at the top of
Pinterest and see what comes up. What are people including in their titles, write
all those words down. Those are your keywords,
believe it or not. I open a spreadsheet and
I add those words in. Do a little bit of research when it comes to this before
you start thinking, this is a keyword, but
it might be a keyword that doesn't get found as easier if you use
a different one. Descriptions in
your description, you just need to include
what the board is about. Also include those
keywords naturally. Don't just shove them in
and mention who it's for. I've got an example here
working from Hime ideas. It's telling you what the
board's about, who it's for. The reason what to expect
in the board as well, it's got a bit of
humor in it as well. The wd blah is in there, it's quite comical in my head. That's the impact and personality
I wanted to put across. Final tip for this one is
avoid keyword stuffing. Do not shove tons of
keywords in there. It looks like gibberish or
it doesn't read very well. The keywords are
naturally needed to be integrated in to make sense. So I have got an
example of this. This is actually from my
account, and as you can see, these are all my board covers, but you can see the simple
and they stand out. And it's the best
thing when it comes to it and it's very simple just
to add the board covers on. Once you get into the flow
of it, it's nice and easy. But what you need to do to make the biggest impact
with boards is to arrange them by relevancy
to your audiences. A lot of the time
People will do rows of everything health related will be at the top
because that's basically what their
business about. The next couple of rows are
probably about fitness maybe, and then the next couple of
rows is more of branding. You need to hierarchy
a little bit. It's very easy, by the
way, to move your boards. You just click on the
board and drag it up. Sometimes the board will try
and merge with another one, but once you drag it
up and it fits in a space, it's done, it's easy. So what you need to make
sure that you're doing is you're grouping similar boards
kind of easier together. So for example, if you're doing
all about Pinterest tips, anything pinterest
related should be grouped together in a row. So you can talk about pinterest
boards, Pinterest tips, Pinterest, how to get started,
those types of things. So think about the names and how you would put
them together as well. And finally, we're going to
talk about secret boards. These are secret boards that
are only visible to you. You will see when you're
creating a board. I will say if you want to
make it private or not. I do this because I like to
store my inspiration and all my other bits and bobs into a folder
specifically just for me. I don't really want to put it in my boards because it's not really relevant to
what I'm sharing. Also, it's really good
idea if you're trying to create a launch or
anything like that. Upcoming products and you want to put
everything in there, but you're not quite
ready to launch it ready. I mean, you probably got
the links to the products, but the website is still
being played with, but you've got it ready, and then you can launch it. You can flick the
little switch on it and it will become live
for everyone to see. Those are the reasons
for secret boards, but it's really, really good. The last reason
for secret Boards is to monitor your competitors. You can do your
competa research. If there's pins that you're
like, I really like this. You can put it in a board
that's a bit of a mood board, a bit of inspirational board. I like that idea.
I'm going to try it without sharing it to
everyone going, Well, what's this board about you're seeing loads of other
people's work and stuff and it can confuse why
people are going on your pin so have a play. Think about the boards, what you're going to call
them, look at keywords. Research is really
important aspect when it comes to Pinterest. Go into the search bar, type in those keywords that
you want to know more about. Spreadsheet, start
filling the spreadsheet in with all of those words because those are relevant and it will help
inspire your titles. Make sure that when
you are creating boards that you are
putting a cover, you're filling all
the information now because it is really, really important aspect of Pinterest and it will get
you noticed a lot lot more.
5. DESIGNING PINS THAT PERFORM: Let's look at designing
pins that perform. Pin design is crucial because Pinterest is
a visual platform. Your pins compete with hundreds of others
in a user's feed, so they need to
stand out instantly. A great design increases the
chance that someone will save your pin or click
through to a website. Make sure that you
consistently pin designs using your brand
colors and your fonts, also build brand
recognition over time. This will help your audience identify your content quicker. So first impressions,
really matter, but do make sure that you do stick to your brand
guideline colors. So the elements of
a successful pin are these four points. Number one, vertical format
with a two to three ratio. Ideally, 1,000 by 1,500 pixels. If you're using Canva, you
just need type in Pinterest when you're creating
a brand new one and it will give you
these dimensions anyway. Two, high quality images or graphics that are clear,
bright, eye catching. Avoid the dark and visuals. It's a bit too much. Here's an example of a vegan guides and it's very clear bright image.
It really stands out. Number three is clear bold text overlays that quickly tell the viewers
what the pin offers. Make sure font is readable
on mobile phones as well. Don't use the fonts
are all gully and swirly. Nobody can read. And then finally
a call to action. Use them like Shop Now, download your free guide or learn more to encourage
viewers to take the next step. On this particular one, it's
download your copy today, so they know what to do next. So choosing the
visuals that convert, you need to make sure
that they caption the attention and communicate
the value at glance. Where possible, use
original photos, especially for products
as they build trust. In this picture, I've got
an image that I've created, and this is an actual guide that I've actually created and
this is a visual of it. Then try style mockups. These work really well, show
the example of the planner. This is a mock up in this
image of a Pinterest. This is my pin, and, I've used a mockup tool. There are plenty out there. Canva offers it, if you go online and look
up mockup for free, you can actually
do them in bulk. This is one and it created six or seven different versions of the guide in
different situations, and it's really,
really good idea. Next, avoid clutter or
overly busy images, keep the focus nice and clear clear is on
the guide itself, and then show benefits rather
than just the product. For example, instead of only displaying your
meal plan or PDF, show it in use alongside creating a meal,
that type of thing. If you've got the
time and energy to do it or if you
can, try and do that. But there are just a few
ideas on the visuals. Designing effective
text overlays. When you're doing this, here's some four key things that
you need to think about. One, use large, easy to read fonts that stand out
against the background, make sure that you can read it. In this image, I've got
pregnancy meal planning meet easy and it's
positioned over the image, but I've done it, so
the text is white, so you can clearly read it. Highlight a key
benefit, for example, boost your productivity today, those things a bit
of a hook thing. Then think about aligning your text so it looks
balanced with the image. So leave a bit of breathing room to make sure that it's not
an overload of just text. When I say this, don't just
stick a massive piece of text on an image that completely dwarfs the image and
then you're like, Whoa. This is a good balance example I've given you because
it shows an image, it shows the logo, it's
got the call to action. It's got a nice little
frame around it, so it's added a
little bit more than just an image and the text
is right in the center. That's what you
see immediately is that Brand consistency tips. It's really important to make sure that you use
your brand colors and fonts on all pins to make sure that it's
cohesion across everything. You can play around with
the fonts, weight of it, you can make it capitalize, lower case stalic, but trends stick to using
the same fonts. Always add your logo
onto it somewhere. In the visual, you can see
on the right hand example, there's my little logo. It doesn't need to be large just enough that people will start to build up
that brand awareness. When they see that logo,
they know that's me. Also as well, I tend to put my website address
somewhere on there as well. You can see on both
examples, it's small, but it is there so that
if people are interested, there's my website
address as well. Also keep a consistent style. For example, similar
layouts or photo styles, don't go from black and
white photos to color to people pictures
to something else. Try and keep a
consistency in it. For these two examples, I've
kept different backgrounds. I've kept them
neutral backgrounds. But I've got nice
pinky red banners at the top to emphasize
those key points. The top one is free and the
other one time dial download. But try and keep consistent
throughout everything. It gets a bit confusing, trying to add all
these colors in. It makes your life easier. Having a color palette, say four or five colors, it will make your life easier when you're actually
creating the pins, you have to be like, green
or orange or this and this. You know you need to be sticking
to only certain colors. Creating the pins in
Canva is nice and easy. If you are starting out, Canva is going to
be your best friend when it comes to Pinterest. Starting with Canva, what I would recommend is going
to Canva to begin with, look at creating a Pinterest
template, use one of theirs. If you're not really sure
on how to get started, there are tons and tons
of templates on there. All you need to do is open a brand new Pinterest
Canva board, go to templates in there and
just click through them, add them, tweak them, customize them as well. Make sure you're customizing the templates with
your brand colors, your fonts, your
images, all of that. And then save, and then you can duplicate the pins for
future use as well. That's the great thing
about Canva is that you can create the boards and then once you've
uploaded your pins, you can reuse them, change your images,
change the layouts, and then basically save and
upload them to Pijest again, you can reuse them,
which is really good. Next is call to actions, very, very important,
very effective. This tells the viewers
what to do next. Examples include Shop Now, download free, Read More. You're telling them there's
more to the story, basically. In my example, I've got Read More and I've given
them my website. But when they click on this pin, this will go directly
to the blog article. Reinforce your call action,
your Pin scription. For example, in my
description, it will say, click through to
download free wherever or read my latest blog or
continue finding out more, something that will get them
to go straight through. And finally, a common thing that most people do
when it comes to interest is these four things. I've got an example here. To be fair, it was
probably one of my very early pins before I
knew more about interest. It's not the best, but here
are the four common mistakes. So too much text or clutter, low quality images, fonts that are hard
to read on mobiles. On this particular
one, I think it's the examples one to five. That text actually
doesn't read very well. It comes off quite
blurry and finally, there's no call to action
whatsoever anywhere. You need to be including
them in everything that you're doing what to
do next, basically. Why? What do I want
to learn from this? Because otherwise
I'll just save a go that's information
that's useful. That tells me what
I need to know, but I can find more out because you put a
call to action saying, read more, read the next
ten tips or blah blah blah. You're basically just getting
them to go somewhere else. That's the whole
point of interest.
6. PINTEREST SEO – HASHTAGS & KEYWORDS: Pinterest, SEO, hash
tags, and keywords. That's what we're
going to look at next. PinchS is not a social
media platform, it's a search engine
for images and ideas. We covered this off
at the beginning. This means that SEO
is really crucial. Using the right keyword helps your Pinterest pins
appearance searches, reaches audience who are looking for exactly
what you have to offer. It also helps optimize your Pin boards and
profile ensuring that you drive consistent
traffic over time without having
to rely on ads alone. A lot of counts, big ones don't actually use
ad whatsoever. They just know how to pin. They create great
fantastic pins, they post at the right time. They have excellent keywords in the titles and descriptions, so they are on it. So where to use your keywords. To maximize PinchusSO, you need to be placing keywords
in strategic locations. First of all, you put it
in your profile name and bio to tell Pinterest who
you are and what you offer. Your board titles
and descriptions, so boards appear
in search results. You put it in your pin
titles and descriptions, individual pins rank
for relevant keywords. Even image files
before you upload them as Pintrust reads this
data for context as well. This is a thing that always gets forgotten is the file names. Make a note of it
when you are doing your pins to make sure
when you save them, you give them the relevant name. So how to find
effective keywords. I actually give you a little tip on how to do this
in last lesson, so I'm just going to go over
it in a bit more depth. First of all, you need to type in your topic into
Pinterest search bar. The suggestions that you'll see are what people are
actually searching for. Think of a topic, something that you're
going to be creating a lot about and search
for in Pinterest. Then review your
competitors profiles and their pins and see what
keyword they're using. At this point, you
should hopefully have a spreadsheet or piece
of paper and pen. I do this with pen and paper. I'm old school and
write it all down. And make sure that you can
list these as well because they'll be relevant to you
when you create your own pins. Look at related keywords
shown under the pins in the search
results and finally, use a mix of broad keywords like meal planner and niche keywords like weekly vegan meal planner, UK, to reach a wider
yet targeted audience. Because that's what
you're doing. You will find when you're
playing around keywords and creating new
pins that it will take some time to
work out what works, what reaches the
right audiences, and what keyword to use. So let's look at writing
pin titles with keywords. This should be very natural. When it comes to it, you
need to avoid stuffing or awkward wording
that's really important. You just don't shove the words in hoping that you'll
get something. You want quite natural
in the titles. So make sure that your
titles are clear, direct and benefit focused. For example, instead
of planner template, say principle, daily planner template for
busy entrepreneurs. There is a character limit when it comes to
titles, use them all. You don't need to keep your
titles, nice and short. You can make them
quite long. This helps your pin rank for searchers, when they're looking for
the words principle, planner, template,
busy entrepreneurs. You've got three big keywords there that will reach
different audiences. So your pin description blurb that basically goes
with it should include your keywords
naturally as well. Yet again, avoid listing them robotically or put shoving them in anywhere like
everything else. It has to be quite natural. Always include a call to
action in every description as well because this will encourage your viewers to click
through to save, to shop, to understand, find out more, that
type of thing. We've got an example here
like stay organized with this printable daily
planner template for busy entrepreneurs. Click to download yours today. So that's a really
good call to action. It makes sure that
people will go through. There are other types
of calls to actions. When you're doing your
competitor analysis and you're searching
for your keyword, look at what call to
actions they put. List them. You'll find that some like you
and I thought to use, some might be very
obscure, but they work. This example that
I've got is about a complete starter guide,
it tells you what it is. So in a way, it's a call to action saying that
it is a guide. If you want to know
more, visit the website. And finally, let's
talk about hash tags. Hash tags, we've
not covered yet, so I'm going to cover
it off right now. Hashtags on pintas work
slightly different than I Scam. They help your pins a pin search for the most recent
content kind of thing, but there are some
rules around it. Unlike InscAm where
it used to be up to 30 and it
slowly bolted down. When it comes to pinterest, you only need to be using
2-8 relevant hashtags. I've got an example on
the right hand side. Some of these are
a mix related to the notebook and
some are related to just generic broad ones. You need to play around. But like I said,
when it comes to you researching everything
with the keywords, do another column or another
page just about hashtags. What ones come up most times? Because it'll help
you when you're adding them onto
your descriptions. So always place these at the end of the description
to keep it nice and clean. Don't mix them in.
I know with say, for example,
Facebook or Twitter, you know, you do mix them in. Always just put them at the end. It's just easier and
it's nice and clean. Also, have a mix of niche ones and a mix of broad ones
a bit like this as well. So something related to what your pin is and some
that are quite broad. And finally, this
is the last part of this lesson and this is the dos and don'ts when it
comes to hash tags. Number one, make sure you
research your hash tags. I've already mentioned
this to ensure that they're active
and they're relevant and always keep
using ones related closely to what your pin is about and your target
audience as well. The don'ts of this, however, is avoid banned hash tags. These can limit your reach
or flag your account, have a look into what they are. There are places where
you can look and it'll tell you what kind
of ones are banned. It's probably ones are very, very generic, they're
just too wide, they're too broad that
people don't use. Finally, don't overload your
pin with too many hash tags. It just looks spammy and reduces clarity and Pin has to
be like, What is this? There's 20 hash tags, but what is it actually about? It's just too much information. Keep it down to eight. So spend some time before you
jump onto the next lesson, do your research,
look at your trends, look at what your
competitors are doing, look at the keywords,
look at your hash tags, and make lists because this will help you massively
when you come to create your own pins
because there's nothing worse than uploading something and you don't
know who it's for. You don't really know the ins and outs of what you
should be doing. This will make your life so much easier because you know
what keywords to add, you know what hash
tags to include, and you know what your
competitors are up to as well.
7. UPLOADING PINS STEP BY STEP: Loading pins step by step, Let's have a look at
how we go about this. Uploading your
pins strategically is key to success on Pinterest. Three reasons why. One, it
increases your visibility and reach by keeping
your profile active in the algorithm. They love the algorithm, but the more active
you are, the more likely you're going to
reach the right audience. Number two, regular
uploads encourage your audience with brush
content which they love. Number three, most importantly, it supports consistent
brand growth, helping you stay on
top of mind with your ideal customers and
that's what you want. So how do we go about
uploading a pin? It is very straightforward. When you're on
your profile, head over to the right hand
side of the screen, and there's a plus symbol. On there, you'll click Pin, and it will create a pin just like the image you
can see right now. On here, you're going to
upload your designed image. That's the first step.
Upload your image, and little trick. If you are uploading, say, six pins and they're all
going to the same place, they've all got
similar messaging. You can drag them from
your file straight onto pin and it will create
this image as you can see, but it will create
six individual ones with your image
already uploaded, and then you just fill out
the rest of the information. That's how I usually do
about it. I do mine in bulk. Make sure that the image
is 1,000 by 1,500. You will get a little
bit of an error up here. If it's not, it will just
remind you to basically resize. Then you're going to
write your title. When it comes to your
title, keep it clear, direct, focus on the
benefits to the results. I've got an example
in my image of principal weekly meal
planner for busy moms. It tells you exactly what
it is. It's nice and clear. It's really concise and
you know who it's for. Then you're going to look at
creating new descriptions. This is where you include
your keywords naturally within the sentences.
Don't just list them. Then you're going to explain
what the pin offers, how it benefits your audience, and then you're going to
finish with a call to action. Finally, after that, you're going to include some hash tags. 2-8 is the sweet spot. Then you're going to fill
in your destination link. This is where it's going to go. Make sure that it goes
to a product listing, a blog post, a lead magnet. Do not leave this empty
and always double check your URLs are working properly. The final step on this
is well, final final. There's one more after this
is assigning your board. Make sure that you are saving your pin to a relevant board. You need to make
sure that aligns with the description
and whatever you're writing about because
it's really important. You don't want to go on a
board and it's something about fitness when it's
actually about marketing tips. Make sure it's relevant. Finally, this is the point where you can hit publish
once you've done, and it will publish immediately. However, you can publish later. It's always really important, especially if you're doing a bulk load to spread them out. I'm going to share with you
the best times to post. The good balance currently is about five post per
day if you can, and it's at different
times as well. What you can do is you can
publish at a later date. It allows you. I think it's up to
about 30 days in advance and you can spread them out and you
can choose the right time. So choose whichever
you're doing. If you are starting out, then I'd probably
publish a few here immediately just to add something to your
boards to begin with. I'm just going to share with you a couple of the tools when
it comes to scheduling. Pinterest has a
built in scheduler, as I've actually shown you
in the previous screens. It's great for scheduling
those pins and fan, planning out things, but there are other tools out
there that can help you. The images I'm sharing with you, you've got Hootsuite
in the top corner. You can do it that
way. Pinterest is the middle one and the
bottom one is later. It's entirely up to you. There are plenty of
tools out there for Pinterest users that
will allow you to do it. The only other upside I'd say with using Pinterest
scheduling tool is what you can do is you can
fill out the destination link, the board, and the
times and stuff. What you can actually do
is duplicate the boards, so you do not have
to keep filling in the URL and the boards. All the time. That's
a good feature of the scheduling
tool for PinterS. Some of the other
tools you'll find can be very long winded in the fact that you have
to do them one by one by one by one,
you upload them. Whereas the Pinterest schedule, you can scroll through them and you can choose
between them and stuff, which makes a life easier, but it's entirely up
to you what you use. To succeed with pin uploads, here's some practical tips. Post regularly. Let's keep
your account nice and active. To repurpose your
blog post, products, videos into multiple pin designs with different titles,
images, and angles. You don't just do
one pin per product. You do like probably
about six to ten, and what you'll do is
you'll probably schedule, probably the first five
in the first month, next month, do the next five, depending on how many products, if you've got quite
a lot of products, you just need to spread
them out quite a bit. You don't want to
overload people with the same products
basically showing. And finally, monitor
your analytics. This will tell you what
pins perform best, what wants to do just,
what designs work, do carousels work, do
video type pins work, do the rich pins work. There's different kind of pins. Maybe they can't read what
your pins are saying, something might not be
working with images, you can learn a
lot for analytics, but we are going to cover
analytics later on. Finally, I'm going
to show you this. This is from social pilot. So this is a sort of a calendar of best times
to post on Pinterest. You can do a bit of a search. Some of them will say
different things, but on average, you will
find the best times to post. This is for the UK, by the way, is after 8:00 8-11 in the
evening every evening. Um, the reason for this is people tend to scroll or look for things
when they finish work. They don't tend to do
it during the day, so you won't get anyone looking at your
pins at that time. So if you're going
to plan it out, always stick between the later
times in the day as well.
8. PINTEREST ADS: So we're going to cover
off Pinterest ads. Pinterest ads are also
known as promoted Pins, which allow you to reach a
much larger audience than organic posting alone because sometimes it doesn't
just work that way. With ads, you can promote
products, services, or your free resources
to grow that email list, which is usually really helpful. It's also a great way
to test what ads work. You could figure out what
designs work, keywords, and which ones convert, which is really useful
in a short span of time. Starting using Pinterest ads, there is a key point when you
need to start doing this. But first of all, you need
to do these things first. First of all, you
need to make sure you've optimized your
profile, your boards. You've got some organic pins
with your branding on it, so you have a functional
looking Pinterest account. Reason for this is when most people look at things or
they're really interested, they'll probably
look at the rest of your profile and if
they see missing parts, it might put them
off a little bit. Spend ten, 15 minutes just making sure that your boards
look all nice and neat, your profile looks up to date, claimed your website,
all of that, and it's all set up. Next, another reason for using pinch ads is when you're ready
to invest in your growth. This is the point where you
want to scale your business and you don't probably have a lot of time
now maybe perhaps, or you've now got a budget. At this point, you could
start putting a little bit of money and doing small
tests to see what works and what doesn't and the other reason that you would probably do PIJest
ads and a lot of reason for this is
you've got a clear goal. You want we mentioned
email list, so you want people
to sign up to them, for example, you want to drive traffic to particular
products, that type of thing. And you're at that
point, PNGest ads is very, very useful. There are different types of
ads that you can try out. You've got promoted ones. I've actually got a picture of this on the right hand side. This is a pin of mine when I click on this pin
on my own profile, it gives me this information. At the bottom, you can see the black circle is
the word promote. This is where I can click and
promote this specific pin. And it last me some details, and then I can boost it as such. It's the same as Facebook, the boost side of things. Then you've got carousel ads. This is where you can
add multiple images in one pin to showcase
a host of products, which is really useful. A lot of this time
on other platforms, you'll see this where you
can scroll to the right and there's different
things, same as Pinterest. Video ads are very,
very good as well. They grab the attention, they drive those clicks. You'll notice on
Pinterest feeds. There's not many videos
that do pop up, actually, to be fair, but when
they do they sand out. And the other one
is shopping ads. This is when you've
set up your shop, you've got a catalog,
and then you can choose to link
straight to the product, which is really useful as well. So how do you set one up? Pictures have made it nice
and easy for you to be fair. With other platforms,
it can be a bit tricky, but they're practically
all the same. If you know how to Facebook, you'll probably be able
to Pinterest, no problem. But you just go
through the steps. First of all, at the top, there's an image I've
cropped from my own account, and it gives you five reasons. This is your campaign objective. What is it that you hope
to achieve basically? Because what you'll find is
if you select different ones, as you're scrolling down,
you get different questions, you get different options
depending on your goal. Then you need to look at your
target audience. Keep this. If you're starting out and you're not sure who
your audience is, you can spend some
time just throwing some ads out there just to get some data on your
ideal audience. Who is it going in front of? You can keep this quite generic, pick a country that you're in perhaps or a different
country that you want to work in depending on what
products you do, services, that type of thing. Have a think about that. Next, you'll go onto your
budget and your duration. Start really small with this. Don't throw loads and
loads of money into this. Just do a couple of quid a day, seven days, see what happens, then try something else, then try something different. Do it in seven day blocks, really, put some money
into it, see what happens. If you've got a
bigger budget, great, spend a little bit more in a shorter duration,
see what happens. At this point, you'll find
that you'll be testing a lot, figuring out who audiences if you haven't got
this information. Or you're figuring out what ASP? What? So you don't need
to throw a lot of money. PITSt gives you good value
actually for your spending, which I've found over
the past few years, so it's really useful
just to start small. Then you'll go on to
choose or create your PIM, and then once you publish, make sure you monitor
and adjust this. What I will say, you can do a lot when it
comes to your ads. You can pause them, you can adapt them, you can edit them at any point. If you think, that
isn't really working, you can pause it or you can
stop the entire campaign. It's entirely up to you. So there are a few more
options that will appear. I mentioned that when
you select an objective, things will pop up.
Here's an example. One of the objectives I collect
it gave me the option of interest or keywords suggestions.
This is really good. You could choose things
like a particular topic like vegan recipes, or you could choose keywords
that are related to vegans. It's entirely up to you. But think about who you're trying to target and
see if you can add a few more keywords in because I just narrows down that
audience a little bit more. Demographics is the
same on everybody else's and act alike
audiences, very, very similar to Facebook do the exact same thing where
basically they'll, um, do they'll put the ad
basically in front of your audience that have been engaging
with your content, they'll see them as the
lookalike audience as such. But yeah, there are
some options that will change and adapt as you choose the
different objectives. Click through play around and
see what works basically. When it comes to doing
your congest ads, there are some best
practices to think about. First of all, promote pins that are already performing
really well organically. This just proves that
your audience is engaged. You can choose pins that
have already been published. You can look at
the stats and go, well, that does really well. Maybe I'll turn
that into campaign. That's the great thing about it. You can choose brand new pins and you can do pins that have already been published probably months ago if you wanted to. You've got full range of
things to choose from. Ensure your pin designs
have clear benefit focused text overlays with
strong call to actions. Call to actions is a big thing. We talked about this lots
and it's really important. Start with small budget.
I've mentioned this already. It's really important. As you're testing things
out, just start small. Don't throw loads of
money into something. You'll be wasting at
this point and always monitor your results and
then learn from them. You first ad, when it finishes, have a look, how did it
perform. Who did it reach? I'll tell you that information
of what audience group, what gender that
type of information, and then you can work on
that for your next campaign. Then you can narrow down the audience and then
you can learn from. And finally, measuring
your ad success. These are four stats you
need to be looking at. Impressions, this basically says the number of people
who saw your pin, so it got in front of them. Clicks is always really good. How many people click
through your website, saves, how many people
thought your content was valuable enough to save. If they're saving
it, it means it's something that they're
going to return to and more than likely
will follow through to your blog or your
product or something. That's a really good indicator. Then obviously, you've
got your conversion. This is your sales,
your sign up, your goals is did it reach
your goals kind of thing? You can monitor this
through, for example, if it's email sign
ups and things and the website link goes
to the landing page, you can monitor it
through that as well. So you can see a
lot of information, but you can learn a
lot just from testing, testing, and then basically
checking your stats. You'll learn a lot, I'd say, in the first couple of campaigns about who your audience is, and then from
there, you'll learn a lot more about who to target, what works, what doesn't. It is a lot of trial and error, but you will get
there in the end.
9. ANALYTICS & IMPROVING RESULTS: Let's look at analytics
and improving results. Pinterest analytics is
crucial because it shows you exactly what's working
on you can and what isn't. It helps you understand
your audience's behavior, what they click, they save, engage, which is fantastic. It gives you so much insight. Using these insights, you can make data driven decisions
to refine your strategy, create better pins, and grow
consistently over time. It's really, really
important to check your analytics every month
after every campaign because it will help give you some insights and
strategies to make your business grow and
your Pinterest account grow and just grow in general. So to access your
Pinterest analytics, it's very straightforward. You log into your
Pinterest business account or just go into
Pinterest account, go into the top corner, and it will give you drop
downs of loads of menus, and then you'll see this
analytics overview, and that's what you're
aiming to look at. Once you click on that, you will start to see all
of the various options. You can see how posts
are performing. You can also I'm just
going to show you this is if you click on any post
that you've done a pin even, it will give you the insights to that particular
pin individually. Your analytics, you
can see as everything. If you want to see how something specifically is doing like
a video you've never tried, you just need to click on it. As you can see, it shows
you the impressions, pin clicks and saves. Then what you can do is there'll be a button
underneath to say more, click on there and
it'll give you more insight into
how that's doing. So when it comes to
your key metrics, the things you need
to be looking at are for the impressions. This shows how often
your pins appear in a feed in a search result. You saves, how many
people found your pin valuable, your outbound clicks. This measures how many people click through website,
which is great. It shows that something is working and your
engagement rate. This combines saves and
clicks as a percentage of impression showing overall
how your pins been doing. These are the key metrics
that you need to be logging. Another great insight into analytics is your
audience insights. When you click into analytics, you'll see something that'll
say audience insights. Analytics in Pinterest is different to all
platforms, by the way. They have made it super
easy to find things, and one of the things you can
find is audience insights. This is great if you are
going to start doing ads. On here, I've got an
example of mine in particular is you can
see the demographic. You can see the location and
you can see the interests. You can see the device as well. This might give you
an indication of, well, hang on a second, most people use it from mobile. I need to make my text a little bit bigger
maybe because of that. It's also just really useful in understanding what
people are looking, the age, gender, the location, all of that will give you so
much invaluable information. It can also help when it
comes to your descriptions as well in your pins and
the gender as well. If you're finding that
a lot, say for example, majority of your
audience, then you can write it in a tone
that's targeted for females. Another aspect of analytics
is pinches trends. I love this. It's useful. You can just find it
in the corner with all the drop In the
top left corner, there'll be something
where you can just click and all of these
headings appear. Analytics is in one column. Pinterest trend is nice
and easy to find on here, you can look at trending
keywords in your niche, so you can find new
keywords, content ideas. It's great for planning
your pins around seasonal trends, so
you can link them in. What you can do is you
can search for them in the top corner or you can
go if you scroll down, you can see what keywords are trending
currently in the UK. You can change a lot
of that information. You can export this as well. But it's great because
you plan ahead using this and understand
how to get in front as well. Using your analytics can also
help improve your strategy. First of all, it can identify
your top performing pins, and then it gives you insight into creating similar designs, expanding on topics,
that type of thing. It also helps you understand how to refresh underperforming pins. You might find that
certain things are working, certain
things don't work. You might think, well, actually the concept of it is good. Let's try something different
with this information. You might find change the description will get more insight than the
one that you're doing. But there might be things
about it like for example, people are saving it, but
they're not clicking through. That will just help you understand that you
just need to think of a different aspect just
to tweak on the design. Finally, focus your
efforts on boards as well. With the highest engagement, some of them will have higher
engagement than others. Some people will be more
active on certain boards. But analytic side of things will give you more insights
into these types of things. Give you so much
more information, so much direction in what you need to be changing
and things like that. That's why we always say,
once you've built it, started posting quite regularly, putting all those pins up there, check how they're
doing each month, every week, what
worked, what didn't? And then just tweak it. Start with little
changes and then do big changes if nothing's
really working. Pin redesign and
repurpose strategy. You don't need to
create a brand. Like I've just said, you just need to think about
tweaking things. Think about changing the
color, font, the layout. This could reach a new audience. It might be a font
didn't work or somebody can read something
that's put someone off. Think about changing the
titles, the quarter actions. This could test
different messaging and come from a different angle that people didn't
really think about. Maybe your quarter action
isn't clear enough. And repurpose blogs,
videos products into different pin designs to
maximize your reach as well. So you don't need to create different designs
over and over and over again because I think that's the
misconception with PindreSs is you've got to create
brand new pins over and over and over again. You don't can keep the same one. If you're building them
on Cava, a little tip is, once you've created pins and you've started
scheduling them, copy the board again, so you have a different one and play around
with changing it. Currently, I work off
ten different boards, all different layouts, but
they're all very similar. But it's great because I don't have to create
something new all the time. I just need to change the text, I need to change the
layout a little bit, change the image,
and there you go. I've got a pin. And finally, we're just going to talk about
your goals for pinterests. So it's really important have goals when it
comes to pinterest. It's the same with anything. So first of all, ide, how many pins you'll create each month so that you
can stay consistent. Give a number and just
the lowest for example, the average is five per day. Could you do that? So
that's 150 pins per month. Can you do them? Think
about the time it takes, think about if you've
got enough content, that type of thing. And then is you need to
stick to that number. Every month, stick to
that is your baseline. If you can do more, fantastic. If you reach that low, that's fine because you
reach the lowest. But it just means that
you stay consistent and the Pinterest
algorithm understands that this person is active. They're still posting 150 pins a month is really
good starting out. But the whole aim is
eventually you'll get to a point where that will be easy. Pins, you'll understand
who the audience is. You're not testing phase. You know what works, you
know what doesn't work, and you'll be creating a lot
more pins at that point. But for now, say for
the next few months, you should to a
consistent amount. Growth. You need to be
tracking your impressions you saved and you click
weekly to begin with. This is so that you
understand what does, what needs to change, so that when you are creating your next pins, you
know what to change. Then at the end of every month, look at your strategy.
What is working? What isn't you getting click throughs what pins are working? Which ones didn't work, and then you know next
month what to do. You might find that people the descriptions need tweaking or the
titles aren't clear. It could be anything that's
not reaching your audience, but it's all about trial and error and that's what
analytics is there for. It's to help give you
that insight so you know what to do. The
10. SETTING UP YOUR PINTEREST SHOP: It's the last lesson, and we're going to look at setting up your Pinterest shop. Setting up a shop allows you to showcase your products
directly on your profile, making it nice and easy
for your audience to browse and buy without
leaving the platform. The great thing about this, it streamlines the
shopping experience, reducing those clicks
needed to purchase, so you can go onto Pinterest
and buy direct on Ms. This can also lead to increased traffic to your
website and more sales, as users can see
your products in action right within Pinterest. It's a very different experience with some of the
other platforms, but it's nice and easy
for people to buy. There are some requirements
when it comes to a PITS shop. First of all, you need a business account to
unlock the shop feature. Two, you need a claimed
website so Pinterest knows that you own the website,
selling those products. Next, you need a
product catalog, so it needs to be uploaded
via your Shopper fi, Woo Commerce,
integration, or you need to manually
use a data feed. There's a form that
you have to fill in to basically
upload everything. And finally, you
need to ensure that you're compliant with
PNCesS merchant guidelines, which outlines the
acceptable product and the policies to maintain
your shop approval. There are some interesting
steps that you need to look into if PinchS Shop is
the way you want to go. Let's look at converting your
account to a business one. If you haven't done this, then
it's very straightforward. You go into your settings,
account management, and you will see this button
that says convert account, click, boom, you are
business account. The next step is to
claim your website. You go into settings, you go into claim accounts. I think it's called
claim External Accounts and you will see
this lovely window. This is where you claim
and connect things. At the top where
it says websites, just click claim and follow
the steps to go through and basically get your URL accepted and all
set up in linked. That's step two, Step three
is the product catalog. This is another part of
setting up your shop. For this part of it, you need to either have Shop fire or Woo Commerce
that you can connect, but you can manually
do it as well. There are different points. Basically, you just
need to click on Get Started as you can
see on the screen. And choose the option
that best suits you. If you're doing it manually, press learn more and it will tell you a bit more
about how to do it. You would have to download a CSV file and input all
the information onto there, and then you can
upload it from there. You need to just fill out
all the aspects of that. But it's pretty straightforward. Pinterest is very resourceful in it gives you a
lot of information. It tells you exactly
how to do it. If you have any problems, you can reach out to
Pinterest people. They are fantastic
at sorting out any issues in any
of these steps. Finally, once PinchS approves
your product catalog, your shop tab will appear
on your profile on this, you can organize
your products into collections such
as best sellers, new arrivals or type, and you can also update
your collections regularly to coincide with seasonal
products or special promotions. It's entirely up to you how
you want to manage them. To maximize your conversion when it comes to
your Pinter shop, here's just a couple of tips. It's very similar to
creating pins, by the way. You need to make sure
that it's high quality, clear product images
that you're using. You need to make sure
that you're writing keyword rich titles
and descriptions, as they appear, that's
what's going to be shown. You want it to stand
out and be very clear what it is that
people are looking at. Always include
accurate pricing and direct purchase links as
well to make you know, experience for the customer
is nice and seamless. The final step promote
promote your Pinterest shop. Create pins linking to the
products, to your collections. There is no harm in doing that. So it's another way that
people can find your products, and it's nice because
you can keep it all Pinterest, which
is quite good. Make sure that you
test out video pins. People love that type of thing. Showcase it being used, the product being used,
that type of thing. Also, don't forget
you've got ads as well. You can get your ads to directly go to the products
and things like that. It's worth testing it out
to see if it works as well. But test out different pins, test out the images that you're using, that
type of thing. But, if you're really
interested in doing the shop, there is a lot of information on how to set everything up. It can be tricky
if you don't have a shopper fire or
e commerce site. The manual can be a
bit time consuming, but once you've set it
up, it's absolutely fine. Sometimes it can come
up with some errors, but just speak to
interest, the team, contact them, and they'll be
more than happy to help you. I hope you've enjoyed this
course and learned a lot. I hope you're very excited about setting up your own interest or growing it or testing out some of
the things we've done. Crack on with the project
that I've given you. It's very hands on. It's just to give you a better understanding
about putting everything you've learned into one little nugget
and then share it. Share it so you can
get some feedback. If there's things
that you're worried about that aren't quite working, you're not sure how
to design something, pop it into the comments and somebody will get
back to you shortly.
Donna Townsend, SMM | VA | Entrepreneur
