Transcripts
1. Introduction: Hey, welcome to Grow Your
Pinterest Made Simple and we're going to look at how to bring steady traffic
to your website, shop or offers using Pinterest. In this course, you will
learn four key components. We'll delve into PinchS
SEO, how it works, understanding search
engine optimization, and why it's really important. Then we're going to think about those scroll stopping
pins, how to create them, then following on to
keywords, how to use them, and finally finishing
with how to plan and track your content and work out what works and what doesn't. So let's get started.
2. How Pinterest SEO works: So we're going to look at how Pinterest SEO actually works. So let's dive into this. Pinterest uses search
engine optimization, so SEO for sure. A bit like Google.
But with Pinterest, they use three primary factors that influences the
ranking of your pins. You've got relevance,
engagement, and quality. First of all,
keywords are crucial. They are really,
really important and they need to be included
in your titles, your descriptions, your boards. Think of them as guiding compass in making your
content discoverable. The more useful the keywords, the more relevant keywords, the more likely people
will find them. Keywords are really important. We'll talk about keywords later on and some of the tools
and things that you can use to make sure that
you are getting discovered. But there are many
tools out there to help you figure out which
keywords are more relevant. Next, quality really matters. I don't know if you've ever
come across things and they're either blurry or
the image isn't right, or the text is a
little bit off and the quality just isn't quite
high enough, I would say. That it really puts you off. With Pinterest, it's
really important to use high quality images. That's what will
generate more likes and more impressions and
click throughs as well. Make sure that you're
using high quality images and make sure that your
text is readable as well. That is a big thing
because on PITS, you're not necessarily
using images. I know I don't use
them for some of mine. I use text, but make sure
it's legible and people can read it because otherwise
you just get scanned, people will not actually pay
any attention to it either. And consistency. With Absolute everything, including pinches and
all social platforms, consistency really matters. The more regular you do things, the more you put your
pins out, create boards, the more you're
engaged on Pinterest, the more Pinterest goes, yes, this person is active, let's push their pins
up that ranking. That's really, really important. Some people just
create the boards, they create loads and
lows and lows and pins, and then they just
forget about it or they don't do any new pins. Pinterest really likes new
things, new quality pins, and it will dramatically increase your impressions and
your ranking by doing this. When it comes to
consistency, don't panic. You don't need to be
posting 20, 30 pins a day. The bare minimum is probably
five or even two a day. As long as you're posting something daily, that's
all it matters really. Take some time each day, create a couple,
post them, done. Or you can do them in a
batch on a Sunday evening, say two a day, that's 14 pins per
week. That's it. Then when you've got a bit
more time, keep adding, keep creating a bit more and just bump that
number up gradually. This will help your Pinterest
account grow as well. The more you put in, the more it will give
you back as well. So what do they
look for Pinterest? I've got an example
over here as well. First of all, they will
look at the relevance. Pinterest wants to ensure that your keywords align with what
users are searching for. This means using specific and accurate keywords
in your pins. There is no point calling something completely
different what your pin is actually
trying to promote. Because no one will find it. Pin J will be like,
this isn't really relevant and it will just get
ranked right at the bottom. You've just got to do it
as a Google thing as well. Think of it as someone types
in that Google search bar, it's going to bring up
the things that you're asking for in relevance
order, aren't they? They're not going to
throw some random stuff in because that's not
what you searched for. You need to be
thinking, what are people going to search
for to find my stuff? Next is engagement. This is how they
evaluate every pin. The pin success is
measured by how often it's clicked,
saved, and shares. This indicates how well it
resonates with your audience. Are people interested
in what you have to offer or your pin? Is it informative?
Is it interesting? Is it something people
want to learn more about? Then it will look at
the domain quality. PinchS assesses the
trustworthiness of your store, your website that is
linked to your pin. Make sure that when you aren't linking all those
URLs to your pins, make sure it's going
to a domain name that is secure and isn't
very spammy and stuff. Because it will really matter. Pinch will be like if any pin looks spammy or it's going to website that isn't
quite trustworthy, you will find that sometimes
Pinterest will close your account down if they
see it a lot, by the way. Be really careful of that. But always sign post your pins to something reliable,
like for example, your own website or Etsy
account or whatever it is, just make sure that
it's linked to something that pinches will
be like, Yeah, that's fine. This's a decent looking website. And lastly, the quality. We actually mentioned quality a minute ago and the
fact that we were saying about quality
of your pins, your images, your text. This is a really
important one as well. Quality is about your
branding as well. We haven't touched that as well, but branding is your
consistent branding of colors, texts, the fonts that you use. You've got to think about
it in scrammin away. You know, you'll be using same
styles, same font on that. That's what should be
doing in Pinterest. The same coloring
because then that builds up a brand around you and people start to recognize
it's your pins. Pinchest loves that. They
like to see the fact that you're sticking to colors
and things like that. However, when it comes
to your branding, make sure that you shake
it up a bit as well. I know that sometimes
you're like, it's just easier
to copy and paste the exact same thing on
the exact same template. Try and change that template up, try and move things around, but stick to the colors, stick to the fonts. But you can change it up
a bit because as long as it's recognizable branding
of you, that's fine. But Pinterest really likes it, enhances your credibility and trustworthiness and they will push your pins up
higher as well. So how do users find you? I just thought I'd share this as well because this
is really important. We've discussed the SEO basics. We've looked at the
pins themselves. Now we're looking at
how do users find you? So the way they do
this is the Pinch has such the home feed
and related pins. These three avenues open up opportunities for your content
to reach a wider audience. This is why we say you need to optimize your titles, your tags, and your boards as much as possible so
people can find you. So by optimizing these, you'll get found a lot easier. But if you are really, really struggling
at this point to figure out what keywords to use, what kind of freezes to use, your best bet is to type something in to the
Pinterest search bar. This is what would somebody actively
looking for your content look for in the search
bar that will help you massively in creating
your boards, what to call them, your pins, what kind of things
in the title, what kind of information
you need to include. But that would be
your best bet to be honest as well. Type
it in the search bar. Write down all the keywords
on our Google Sheet or a notepad or something
because this is a good step for you to
get really good traction, your pins and all of that. Yeah, from this lesson, go ahead, do some research, look at keywords, and we will move on to
the next lesson now.
3. Setting up your profile for success: So we're going to
look at setting up your profile for success. Creating a strong
Pin tres profile is your launching
pad for success. It's a really
important step before you start creating all
those various pins. You need to be making sure that you fill out your profile. All of it. Here's a little
bit of a checklist for you. First of all, ensure you
have a business account. If you have a personal
one, that's fine. You can actually convert
it to a business account, and it's really
important because you can get a lot of analytic tools, you'll get options
to do some ads. You'll get a lot more options compared to a personal account. Also you can see your growth
as well through doing it. It's really important you switch it to business account
to begin with. Then you need to choose a clear profile photo
or even a logo. This represents your
brand, who you are, and it gives the first
impression of you basically, gives a bit of a
brand identity too. Also, it's really good
idea to do the banner. I've got an example in the
image as well of a banner. Basically, what is
your profile about? What is your business?
What are you? Who are you? Basically? You can put that in your banner, and that's what's in this one. For example, it's got
the company logo. It's talking about
digital products, ready to sell and it's got all of these examples
all the way around, which is really visually
appealing as well. It makes it stand out, but it tells me a lot about what
this profile is about. Then look at creating your
description of who you are. Make sure that you include
those keywords as well. You mentioned keywords earlier. Keywords, I'm going to
probably say quite a lot because they are
really, really important. But this is an
opportunity for you to describe what your
Pinterest's account, who it's for, to think those keywords that
will help you massively. That's the description under in the image where it says followers and that's
where it will pop up. If anyone wants to find
out more about what you're doing and look at your
boards, this will crop up. And finally, there is a part
in Pinterest once you've converted to Business
account where you can link to websites
and your shop. I think mine is currently
linked to Etsy. There are some that are
linked to websites. There's quite a few things
that you can link to, but it's really important
to set those up. When you do do it, in the image, you can see there's a little
globe with an email website, and that's where
it would come up. If anyone comes onto profile, they can click on that
link and it would take them to my shop. Next, let's talk about boards. Boards are really important. They're a lot more important
than you think they are. They're a place
where you can store all those various key pins
related to certain topics. For example, there
are four boards here and each of them
have a specific name. You've got to fill it
marketing with Pinterest. If you click through
there, you would find everything
related to that topic. That's how you should
be doing. You should be categorizing your pins
into these various boards. With each of these boards, spend some time, make sure
they have a clear name. You use a keywords
and you fill out the description for each and
every one of them as well. You can also include the covers. You can see there's four very obvious similar style
covers for all of these. What you'll find when you add the covers to these, by the way, is you have to upload
the covers as pins. To each of the boards, then you can add them to your board. If you're a bit
confused at this point, I want to change the cover
to this specific image, that's how you do it is
you just basically just upload them and make sure
they're in the right board, then you can take it from that. But it's really important to use keywords in
those descriptions and make them really like
easy to skim through as well. I find sometimes when I grand people's accounts that when I'm looking at all their boards, they are a bit jumbled or I can't really see
what the topics are. Having clear covers is
actually quite nice. It's easy to read go, that's about that.
That's about that. Because sometimes
the descriptions underneath them are a
little bit too short. You only see some of the
words, not all of them. So to optimize your boards, this can be time consuming, but what I will say
is use AI tools, it will help you massively. You can tell them the keywords, but here are some focuses. Board cover, we
mentioned about that. It's really important,
what is the board about? It could be really,
really simple. It's just using word,
what's the board called? Make sure the name
has keywords in it. And then the description, also introduced keywords
into that as well. When you create a board, a really good tip
for this is to have at least 20 quality pins
in each one to start with. So focus on creating a board, then do 20 pins for that
board and then move across or even do five
across some of the boards, but try and build them
up so at least there are 20 quality pins in
each one as well. This will help massively
with your ranking. You know, Pinterest
will be like, oh, there's actually quite a lot
of content in this board, you know, and it will
get noticed a bit better as well on Pinterest. So it's really
important to fill out all this it's one
of those things that people forget
about an awful lot boards and descriptions, but just spend some time. Once you've set up the name and the
descriptions and things, it's easy from
there to be honest. And finally, when it
comes to your profile, make sure that everything is matching and very consistent. We mentioned consistency before because SEO ranks in there, it ranks with interest. Consistency, when I say that, I'm talking about colors,
fonts, the visuals. As you've seen, I've
actually shown you some examples of
the boards of pink. The profile itself has a
banner, it's got pink. The fonts are used are
the same ones as well. But you can tell that
the boards match with the profile from the visuals
and everything like that. They're very consistent in that. But it's really
important to make sure that your profile is
consistent in everything. I builds up consistency,
recognition. If you're a bit lost
as to what colors, think about your favorite brands and then have a
look at the colors, even go on Pinterest, have a look at profiles
that you like. Yeah, that's very similar
to what I want to be doing. Look what kind of colors
and then go from there. Think about what colors
stand out to you. But try and aim to
use colors that are quite professional looking and don't use too many of them. You'll find that some if
you use five or six colors, it can be very chaotic looking. Stick to maybe three
colors, three, four colors because it'll be easy for you when you
start creating the pins. Three, four colors to create different pins than it is to do six or seven
different colors. It's just a lot more work. But Pinches definitely
prefers full profiles, all the information,
the website links, the keywords used,
the board setup, and the entire branding, the banner at the top, the logo. There's a lot to do. Go through this lesson again if you want or if
you've wrote notes down and make sure you're
ticking off each of these activities ready to
move on to the next lesson.
4. Designing scroll stopping pins: In this lesson, we're
going to cover off designing scroll stopping pins. Let's dive into what makes
a pin truly clickable. First, a strong pin starts
with a clear image. Think of it as a visual
first impression. It's what draws your viewers in. Next, incorporate easy
to read text overlays. The text should be legible at first glance even
on Osmolscreen, be really cautious of the different fonts
that you use as well. Then there's
consistent branding. Here we go again with branding. We mentioned this earlier, stick to consistent branding, I your colors, your fonts, and obviously including your website address
or your logo on it. This is just to build up
that brand recognition and it builds trust as
well with your audience. Finally, simplicity is going
to be the key with you. Ensure your design
has space to breathe, making it visually appealing
and not overwhelming. There is this thing
where people tend to stick so much on there. There are pins that you will see that are very
informative and will have lots of
information on them. That is absolutely fine. You can create pins with
loads of information on it if it's in a
nice easy format, it will have a nice background with the text that
you can easily read and there'll be pins like top
hundred side hustles to do, those types of ones where
the lists and things. They're great because
they're quite simple. They will be simple in design. They'll have a
heading, they'll show the information and very
easy background too. However, you can do other pins like the one I've
got in front of me very easy, easy to read. You got big letters. It only uses two fonts as well, and it has a call to
action on it as well, which is always really important to include on some of your pins. You don't need to include
this on all of your pins, but you can put call to action
if it's reading a blog, finding out more or
anything like that. You can add in those little
bits onto them as well. But try and keep
them quite simple and think about if
someone was scrolling, would they stop on that pin? So we're going to talk about the design guidelines
for pins in general. Ideally PIS dimensions are
1,000 by 1,500 pixels. If you use Canva, like I do, you can just type in
Pinters and it will give you the dimension
anyways all preset up. But if you are using
various tools, these are the most common
dimensions to use. When it comes to fonts, try to use two to three fonts
maximum anymore and you find that it looks distorted almost and it's
really hard to read. Stick to two and
three, make it nice, easy and readable for people. Also include your
website or your logo somewhere on this pin
example, it's at the bottom. Some of the other ones will have logos in the top corners just so that it builds up that brand recognition
of who you are. And finally, choose bright
or high contrasting colors. You want to grab people's
attention in feed. It's really important to use nice bright colors that work
well with text as well. So for example, on this pen, you'll see where it says,
download your free guide. The color is pink, but
the text is white, but you can see that
really clearly. The one below where it
says the website address, the black on the pink doesn't
really stand out that much. But the whole point is
to download the guide. That's what you
want to stand out. The bits of information that
people will go, Oh, stop. What's that about? Oh, yeah, free guide. Awesome.
What's this? And they'll click
through. So when it comes to creating your text overlays because most
pins will have them. It's basically sharing
information, quotes, you name it, it's really important
to ensure that your Pin text is visually
appealing and functional. So remember your text should include your main
keywords as well. You'll include them on the
text on the actual graphic and you'll also include them in the title and the
description as well. It's consistent throughout
all three parts of this. That's a really important
thing to have in the back of your mind when
you're creating these pins. What's the title going to be? How am I going to link
this all together? Also when you are writing
the text overlays, focus on using short
action based phrases. There's some examples here
on the screen where it says, grow your pinterest in 30 days. That is an action saying, basically, you want to
grow your interest. Here you are, but
you can do it in 30 days and people will be like, that's actually pretty decent, or they'll be like, R 30 days? Let's find out a bit more. It's a hook as such. You want people to click on it go, that's quite compelling. Yeah, I want to learn more about that and that's what
you need to be doing. Lastly, when it comes
to text overlays, you should communicate a
clear benefit or outcome. This shows your
audience the value of the gain from engaging
with your content. Consider the other example, simple SEO tips
for Etsy sellers, instantly inform us
what they will learn. I'm going to learn SEO
tips and I'm an EC seller. Fantastic. That's what I
want to learn about and they'll click on it to find out because that's what
interests them as well. That's the great thing
with text overlays. You are basically hooking your audience through
using words basically. Sometimes you only need
a few words on some of them because sometimes an
image is more eye catching, that's more of a hook. But some text overlays have
the same appeal as well. So there are some
really useful tools out there for
creating your pins. Canva. All I'm going to say
is Canva is amazing for it. It's very versatile. It gives you loads of templates, it saves you a lot of time
and effort, to be honest, but you can type
in, I want to quote template on Canva and it'll
give you some options. But you can style it using
your brand guidelines, brand kit that you've set up to the colors, makes
it nice and quick. There are Pinterest
templates out there. Go on C will find tons of Pinterest templates
preset, already done, and you can build them
in usually Canva find already set up for you if you are really struggling to go, I don't really know what I'm doing this and this and you're not a very design
focused person. There are tons and tons of
Pinterest templates out there. But that's actually a
really good thing actually. I've used them quite a
few times and they're not expensive at
all, you'll find. Lastly, don't
underestimate the power of your brand style guides. This will help you. What I find is before
you do everything or you've got a bit
of an idea about your branding is sit down, spend some time,
figure out the fonts, The fonts that you
actually like, you think that work
really well together. Think of three colors as well and you've
got it. That's it. That's basically your brand
guidelines in a nutshell. If you know this, it will help
you in creating the pins. What you'll find is you might waste a lot of time
creating pins, and then the branding
is all over the place. Have a clear goal going
into creating your pins because this will help save
so much time and energy. Create your brand
style guide first. Then think about,
I can use Canva, but I don't have the time and energy to create loads
of different templates. Then go on to Etsy, for example, go on there, you can download them,
and then you can switch them to your brand
guidelines from there. That saves you so
much time and effort, and then you can go
from there, really. But that is what I would say is the best way
of setting it up. Think about the text overlays. Think about if you can
share some images. Stock images, if you use them, make sure they're good quality, make sure they're relevant
to the pin topic. I've seen it so many
times where they don't really relate and
it's a bit off putting. Think about creating
animated pins as well because they're really good to stand out
with certain things. Try videos as well. Are loads of stock
images, videos, animations that
you can use if you use Cava or whatever
tool you're using, there will be plenty of
options to change things, but you can still stay
consistent in your branding. To. Go off, have some fun, think about brand guidelines, think about the templates, how you're going to do them. Think about those
keywords again. Even just have a look on
other people's accounts, maybe see what is really
popular and relevant right now, Pints, write down some styles, draw them out if you want, do some research, and then
move on to the next.
5. Planning and Scheduling content : So let's look at planning
and scheduling content. Let's dive into it. It's all about
consisting on Pinterest. Consistent pinning signals to Pinterest that you're
an active creator, which can significantly boost your visibility on the platform. It's not just about
being active, it's about being strategic. Instead of posting all
of your pins at once, aim to distribute them
regularly over time. What this does is
this approach keeps your content fresh and consistently in front
of your audience, too, which is what you want. Remember, consistency is key to maintaining your engagement
and that growth as well. Let's look at creating
a content plan. When it comes to
it, you need to be planning pins around
your core topics, seasonal trends, and
product launches too. This approach ensures
that your content remains relevant and engaging
to your audience too. Secondly, batch
creating your designs can be a massive relief to Jana. Not only does it
keep you organized, but it also helps save
valuable time in the long run. When it comes to doing this, you need to take some time. You could do this once every
two weeks, every week, however you want
to do it, to spend some time batch
creating these designs. What I find as well that
works as well is working out when the audiences are live that are going to
be the most active. For the UK, currently, usually find it's between
about seven to 11, and what you can do
from there is plan out, five pins a day, planning one out
every half an hour, for example, I'm going to cover off some useful schedule
tools in a minute two. But that is the ideal
way to plan it. Write down what
things that you want to write about, the topics. Have a look on
trends on pinterest, and anything relevant
that you think, that would be a great pin. If you're a blogger, by the way, and you've done a blog that week or you've got
a couple coming up, then this is a really
good opportunity to link back using
Pinterest to the blog. Create five pins per blog
is usually the standard. It's the same with
pretty much everything. Try and aim for about five pins, per product if you've got
them, just to start with. Then what you could
do is you could do it again and tweak the
wording from there. That's how I tend to sort out my content plan as you wish
and to mix it up as well. When it comes to scheduling, you will find there was
quite a few tools out there. Pinterest has a
native scheduler. It's on the left hand side. It's a bit of a snippet of it. It's really useful in the fact that you can duplicate the pins, if it's got the same
destination, same board, that type of thing, and you can drag images onto Pinterest. You have tailwind, which
is a very common one, really popular one as well. It's great for saving time. A tool that I found recently
that's really useful is publer the reason I think it's a great tool is you can preset the times on
there for Pinterest. All you need to do is create the pin as you would
say on anything else, upload the image, the title, description, destination, what and then you auto schedule and it will put
it into slots per day. That's always a
really useful tool to look out for. It's
got a free plan. Pinterest native
schedule is free. Tailwind you will have
to pay a bit more, but there are so many
useful features with tailwinds as well if you're willing to put some
money forward to it as well. But definitely try looking at what tools are
going to work for you, what's going to make
it quicker as well. Because when you're
uploading pins, you will find it does take
a certain amount of time. To do it. But if you're going
to do it every two weeks, then that helps cut
down that time. But you've got to be thinking
about the titles and descriptions so it
can be a bit fiddly. But find what works for you. I only found pub I was
looking for a new tool and it's the preset time that
really drew me in as well. So we're just going to cover this before we move
on to the next lesson. When it comes to pins, you need to be
making sure you have a balance of quality
and quantity. Focus on creating fewer
high quality pins rather than doing
loads and loads like high volumes because one, you'll resonate with
your audience a bit better and Pin chess or like the fact that
it's a high quality pin. I will save you time focusing
on high quality pins, than it is volume pins as well. It could be so easy for you
to create I don't know, 60, 70 pins on something
and it's all text, but they're not
all high quality, if you know what I mean. They're just maybe quotes of things and then
you're hoping. It feels like there's
not much thought gone into them compared to
high quality ones, which are probably more aimed at getting more clicks and more impressions and
getting noticed as well. It's so easy to think, I'll just create
loads and loads and loads of pens and
somebody will find it. No, that's not the
case with pinterest. The higher the quality,
the more informative, the more eye catching it is, the better the results
compared to volume. So have that in the
back of your mind. Pinterest is one of
those platforms. It's better to put
five quality pins a day than it probably do 20, which is, I think, quite a lot to be
fair, 20 a day, and you throw throw, throwing stuff out,
but they won't stick. You're basically better off
just doing better quality and spending a
little bit more time than doing as many
as you possibly can. What I want you to do
is spend some time, W out when you're going to
block out time each week, every fortnight, every month. The pins. Think
about the topics, the core topics, what
you're going to be linking to. Are you a blogger? Are you putting new
products out all the time? Have a look at the
current trends and start to put an idea, even if it's on a notepad or
on your computer somewhere, an idea of what you want
the pins to be pointing to. Where do you want
them to go? What are your core things that you're
going to be talking about? What boards do you have
currently or you're going to build around
a specific topic? For example, the
topics on some of the pin chess boards that I
are different side hustles. They'll be different
drop shipping and print on demand
and digital products. They're all separate boards. Have a think about how you
can narrow that down and get those pins into those boards to build up your entire
account as well.
6. Track and improving performance: So our last lesson is tracking
and improving performance. This is a very important lesson because you have put
together your profile. You've done the boards,
you've created a plan. You're consistently
creating those lovely pins. Now you need to do
the final part of it, which is tracking your analytics and people often
forget about this. This is a part that will help understand all
about what works, what doesn't, what people
are interested in, so it will help you in
creating those pins later on. Some of the things that
you need to be looking out for, as you can see, there's a bit of a screenshot
on the left hand side is that overall performance part where it says impressions, engagement, outbound
links, and the rest. That's the part you
need to be looking at. So impressions, the
higher the number, great. It's the number of people
who have seen your pin. So the higher that
number is, the better. As you can see, the date range on this is the last 30 days. You can change that
to however long, but I keep up on
the last 30 days because I can tell each month to month what is getting
a lot more impressions, engagement, and all
of that as well. But it's a great way to just
track what's being seen. Then you have things like saves. This metric tells
you how many people found your content valuable. That's great. That's
what you want. Then you've got clicks, clicks
are crucial because they show their direct engagement
and interest as well. This indicates how many
people are interacting with your content and possibly moving further down your funnel. So by understanding
these key metrics, it will help you in your
content strategy as well. If you scroll down further
on Pinterest analytics, you will come across
your top performing pins and you can filter this out from organic and paid ads as well, which is really useful
to see how it's growing. From this, you can work out what topics that people are
interested in currently. I always do this every
month end of the month, check out what worked, what didn't and what are
people interested in. If you're looking at
particular pin, however, you can actually see how
that performed on its own. For example, if you are
trying a new style of pin, which is very infographic and it's got data and you want
to see, people like that. This what you do, you would
find the pin and then you'd click on the stats part in it, and it'll bring you this window. You can see on this one, it's got 314, that's 314
people who have seen it. The number of clicks to
open it, to read it, to find out more is
14 and saves is nine. This tells me that people
found this quite interesting. Maybe what I need to do
next time is to change up maybe the layout or change the background image to
see how that would work. With PITS, what you'll find is, you will play around
a lot with styles, a lot with the
layouts of things to get that number up to see what people are
really engaged with. Don't just stick
to one sat style. What I would do is change it up every so often to
see what happens. If you're finding
that you're not really growing your
PinchS account at all, then you need to be changing
up the entire style and layouts and maybe even the text overlays that you're
doing as well. But this gives you really
good insight the analytics. On your overall stuff and
your individual pins itself. What do you do once you
find out your analytics? Well, you need to
improve the ways you can improve is you
can refresh old designs, test out new titles, try different posting times. Those are the three main
ways you can do it. You can go back into some
of your old pins and change those titles and you can even refresh old
designs that you have. You might be that
you've got, say, for example, any of the posts on the right side, you've
got that style. Well, why didn't
you change it up? Maybe you need to
change the font, maybe you need to
change the color, the layout, and see what works. And the same with titles, if you're finding that
your using titles and the keywords aren't working, then maybe you should be looking at changing those keywords up. It's all about testing out. When you're starting
out with Pinchur or you're still growing
on Pinterest, it is a lot of trial and error before you get to the
point where you're like, this is working and you might find it works for a while and then you need
to change it again. But that's absolutely
fine because it's good. It means things
will stay fresh and consistent and your count
will grow with you as well. And finally, staying consistent. What I want to say
is Pinterest growth takes time, time and energy. You just need to keep creating, keep testing, keep refining. It is not an overnight
success thing. But what you'll notice is that your
impressions will go up, your traffic will
start to increase, and you might start
to try things out like the paid ads,
see if they work. Or you might start
trying out video or animation or even you just try out different
layouts and things, but you just need
to keep trying. Don't just throw some
pins and keep doing the same thing over
and over again and it doesn't work. Try something new. Don't be afraid to
try something new, by the way. NU is exciting. NU can bring a lot of impressions to your
Pinterest account and can really grow the traffic through to wherever
you want to send it. But it will take time. That's the big thing with this. It takes time. Pinterest
is a long term platform. It's not like Instagram or
Facebook or any of those. It's not here, there. They are short lived posts. This is long term. That's what you got to think
about the long term gain. Hopefully, you've
enjoyed this class. It's got you thinking
about setting up everything in the right way,
thinking about planning. What I want you to
do is go over to the project bit, do the project, and upload it so I can see that you've enjoyed it and if
you have any questions, pop them on there, and I look forward to
reading them all.