Transcripts
1. Introduction To Pinterest Course For Beginners: Hi and welcome to Pinterest
course for beginners. My name is Tina, I'm
a Digital Creator and online business owner. Since 2017, I've been helping
online intrapreneurs, service providers and small
business owners built an online presence
that help them grow their business and reach
the right audience. In this course, I will
cover the basics of Pinterest and how to use this
powerful search engine to help you grow your business
and online presence and generate more traffic
as a digital creator, myself, joining Pinterest
help me generate more attention to my website
and digital products. Because unlike other
social platforms that want to keep users active
on their website as long as possible interests allows you to add
a link that direct your viewers straight
to your website or anywhere else that
you want them to visit. We will start the class with the very basics of Pinterest
and explain what the idea behind it is and what can
it be used for and how you can use Pinterest to drive
traffic to your website. I will show you how to
create a business account on Pinterest for free and
how to optimize it. Then I will show you how to create content for
Pinterest using free and beginner friendly
design software and also how to publish your content and organize it inside your account, all you need is your computer or iPad to be able to
follow this class. You don't need to have any
previous experience in design, social media or
content creation. This class is focused towards helping those who already
have an online business, a product or a website and
want to take advantage of this visual search
engine to generate traffic and attract
the audience. The class is also
relevant for those who want to understand
the idea behind Pinterest and how to use it for personal purposes to
collect and share ideas. If this sounds like
you join me on this class and let's
get started right away.
2. The Idea Behind Pinterest And The Purpose Of Pinterest Content: Hi, and thank you for joining this Pinterest course
for beginners, I will start this class by explaining what Pinterest
is and what type of content you can create and find on the social platform. But trust is a free visual search engine that is available on a website which has
pinterest.com and a mobile app. It has an approximate
of 0.5 million active users every month at the time
of recording this class. For those who want a
simple explanation that makes sense
of this platform, the best way to
describe interest is a digital scrapbook
where you collect ideas and pin them to afford very much like a physical
been poured that you could hang on top
of your desk and pin post-it notes and images on the posted notes and
images pinned in this example are called
pins inside Pinterest. Now imagine having
multiple boards for different categories. Let's name these
boards home decor in a recipes and bumpy life. Every time you find or create a pen that belongs
to a certain board, you can just pin it there
and save it for later use. This is where the idea
of Pinterest comes from. On Pinterest, you'll
find millions of different pens from
countless categories. These pins are created
by people where their business
owners who wanted to promote their
product or service, or content creators who wanted
to share their own ideas. On Pinterest, you can
create your own boards and you can add your own
pins inside of them. And you can join other people's sports and share
Europeans there too. There's no limit
to how many pins you can add on each board, and there is no limit
to how many boards you can create and join either. Once we move on to the tutorial, I will show you how pins and forged looked like
inside Pinterest. Now let's move on to
the type of content you can find and
share on Pinterest, you can create bins
from images and videos. They can include texts
like infographics or they can be just photos or
videos without any texts. In this class, I
will show you how to create image-based
pins with and without texts as well as videos using free and beginner friendly
designed software. Once you create your pins and ready to publish them
on Pinterest and you will find a space to add a title for the pin
and a description, and there's a space to link your bin somewhere
outside Pinterest. Let's say that you
are a blogger and your blog is about
Doug parenthood. And you recently
wrote a blog post named how to not screw
up your puppies first, Beth, you can create
pins like these ones and publish them on Pinterest and add a link to
your blog posts. This way, Pinterest
viewers and those searching for this
information will be able to find your pen and
click on it and be directed to your blog posts
where they can read it. The same example applies
if you have a product or a YouTube course or a Skillshare
course like this one, or an Instagram posts or any other piece of content
that you want to promote. So think of the Pinterest
account that you will be creating in this
course as a window to display your content
that helps you attract audience to other online
properties that you have. Let's move on to the next video where I will get
started on creating Pinterest account and start putting these
examples into action.
3. How To Create And Optimise Your Business Account On Pinterest: In this video, I will
show you how you can create an account
on Pinterest. You can select between Pinterest
account for business or personal depends on what you
want to use Pinterest for. For the purpose of the
tutorial for this class, I will be using
Pinterest for business. I also recommended for
you if you have a website or a product online that you want to link your account for. Because Pinterest
will be able to provide you with some data and analytics to see how your
account is performing later. If you want to
create an account, what you need to do is
click here on sign-up. And then you will have to add your email password and age
and then click on Continue. If you want to create an
account for business, then you need to click here. Then you will be
directed to this page where you can sign
up here as well. I will not be showing you the email password and Asia that I'll be creating since there are some sensitive information. And I will skip to the next step after I add my own information. Once you add your e-mail and
your age and your password, you will be directed to a page
that looks like this one, so you can add your profile
name and other information. I'm creating a
hypothetical account for a shock for deserts, and I will call it sharp capital letters here. And then this is where you
can add a profile picture. I've already found
this picture here. This is where your
link your website. If you do have one, you
should click on Yes. And then this is where
you add your domain name. So I will just
create a fake one. Then here I will just
keep it in Denmark since it's my country and also
the language is okay. Feel free to change them
based on where you are located and the same thing
for language as well. Then once you're done,
you can click on Next. And the second step is to
add some business details. The first one is the
focus of your brand. My example, it will
be food and drinks. Then you can select three goals. I think I will add,
sell more products and maybe grow my audience. Maybe drive traffic
to the website. You have to select those based on what you are
using Pinterest for. So if you want to generate more leads than
you can select this one. If you're not sure, then feel
free to do that as well. Grow brand awareness. This is also a good one, but
I will just go for these since this is a
hypothetical account. And then after that
I'll click on Next. And they're asking us here
to describe the business. And now you have to
also select this one based on what you are
using Pinterest for. If you're a blogger.
As the example, I mentioned the niche
to click on this one. I think I will be going
for consumer goods, product or service because
the hypothetical account and creating is for selling
deserts online. I will just go with this one, but just make sure to
select the one that is related to your
business the most. Once you're done, click on Next. Now regarding running ads, this is something down the line. If you find success
on Pinterest, if you want to grow a lot more
than a feel free to do it. If you think it's irrelevant,
then click on no. For my case, I will go
for I'm not sure yet. But you can always
change your mind. So this is just for them
getting to know you and collecting their own
data for their own users. So maybe just select
the one that is relevant for you the most
and then click on Next. Now Pinterest, now we'll start helping you by giving
you some kind of tour. So if you want to start
by sharing ideas, then you can create a pen. I create an ad or
build your profile. I think I would like to start
by building my profile. This is here that some more information
about your account. You can add something
about your account so you can talk about yourself
or your shop or your blog. You can add a pronoun.
So if you want to, if you did not add
your website before, then you can do it here. Your username, your
e-mail address, and phone number if you
want to hear where you add your address and your
country, and so on. Once you add these information, you can click on safe. I think for, just for the
purpose of this is real. I will just be adding
something here, like a cupcake shop. Denmark, free
shipping worldwide. This is just on top of my head. Of course, you need to
make sure that you add something suitable
for your account and also a little bit longer
since you have more space. But just to show you an
example of what you can add, once you're done, click on Save. Once you're done with
the public profile, then feel free to visit
the other items here on the left menu like your
personal information, if you want to add
your address seven, feel free to do so. You don't really have
to, even though you have a business account
and Pinterest. And the Account
Management is where you add new passwords and so on. The home feed is
where you select what type of pins
you want to see. Interests. So what
type of content would you want to Pinterest to promote on your own
feed claimed accounts? I can actually show you that one here where you can
claim your website. You can click on Claim
and then you follow these instructions by copying
those on your own HTML. And then Pinterest will kind of confirmed that this
is your own website and not somebody else's, and we'll start showing
it every time you post something here where you want to create a lot
of pins and poke. But I think this is
just some kind of an advanced step that I will not be going through right now. And notifications
is where you decide what kind of notifications
you want pincers to show you, your notifications
will be shown here. And then the rest is just
privacy and security and so on. Once you're done,
you can click here and you will be directed
to your own account. This is the one that
I created with you. It doesn't have
any following are followers and it doesn't
have a header image. I will be showing
you how to design one and the next video. But for right now, let's just do a quick
tour around Pinterest. The first thing I
want you to go to is here and then
click on Home feed. Then you will see that
Pinterest is just showing some random pins. But you want to customize your search into something that is actually irrelevant for you. So in my case, I
think I want to go to cupcakes, for example, recipes. Then you will see here
that the search has been filtered to what keyword
I've added here. So these are the types of pens that I will be creating here
as it's surreal as well. So it's a really
good idea to get inspired of what's
available out there. You will see that in
case you actually like pencil for example, this one, the recipe looks good and I want to
know how it is. Then you will see here
that has been added that it goes to this life,
love and sugar.com. This is the link that
this pin goes through. You will see that the title of the pen is this one
chocolate cake recipe. Then the owner wrote
some description. This is the owner
of the account. They also added
some ingredients. I will be showing you how
to do all that later. And then if you click
on the link here, you'll be taking to the website
of the owner of that pin. This is how Pinterest works. This is what I will
be showing you how to do in this course. I just wanted to give you
an example of how you can actually find
some inspiration before you get started. So let's say that your account is not about cupcakes like mine. Maybe let's say that it
is about population. Let's see here how
the pins that are available are related to search. You can also read some of
the titles for inspiration. So let's say 15 tips on
choosing a Border Collie puppy. I actually don't
know what that is, but just out of curiosity, I actually want to visit. Then you will see that there was an article here that basically answers the question that
has been mentioned here. If you also want to know
who those people are. So let's say that your account is about dogs and
you want to get inspired by other people who
have a created these pens, then you can click on
their accounts here. Account it seems like it's
very, very successful. It has more than 10 million
monthly users or viewers, and it has a lot of followers. It seems to use images mostly for their pins and
very different sizes. So you don't have to stick
to the standard size, the 1600s multiplied
by 1000 pixels. But you can have the freedom
to post in different sizes. They also have some of the
pins with the text here. And it just seems
like the account is doing so well because of the content that
they're posting. I hope you take some
time on researching the accounts that are
related to your account. So for example, a few have a
blog about new parenthood. If you have a blog about online business, about
affiliate marketing, this is really up to you to know your competitors or people
who are in the same fuel. This you, what they seem to
be posting on Pinterest. Now, I will stop here with
this video and then move on to the next one where we
can optimize the account, create a header,
so a cover image. And then we will start by creating some pins
and posting them.
4. How To Design A Cover Image For Your Pinterest Account: In this video, I will show
you how you can design a cover photo that you can use for your own
Pinterest account. The design software
that we will be using in this class
is called Canva. If you've never heard
of Canva before, it is a popular design software and it's available for free. It's also web-based, meaning that you can create
the designs on Dicamba website and
then you can download them on your computer
when they're ready. If you do not have an
account on Canada, then you need to
visit the canva.com. And then from there you can
sign up using your email. And then once you're done,
you will be directed to a dashboard that looks
like this one here. To create a new design, you need to click on
this purple button here. Then you will see
that the platform is suggesting some
different designs like video presentation, Instagram posts and so on. Now they do not have a
Pinterest cover design, like a fixed size, but they do have one for Facebook and they both
have the same size. So for Facebook covers
and Pinterest covers, they have the same size. What you can do is search
for Facebook cover. Then you need to
click on this one here it has the dimensions of 1000640 times 924 pixels. Click on this one. This is the file
here that you will be designing for a
Pinterest cover. The first thing to do is to name the design if you
wanted to do that. So I will just give it a Pinterest cover Name and then to show you how
you can use second whites, actually very easy to start with the templates here you will
find that the platform is giving you some
suggestions based on the search that you made
when you created this file. In this case, it is giving me suggestions for Facebook covers. The second thing here is
elements I highly related on elements when they're
using Canva because they have unlimited amount of
elements that you can use. For example, if you're looking for something like cupcakes, you will see that it
has so many options. And of course, if you just
want to go to graphics, then you can filter them. If you want just photos, you will see them here. It doesn't matter
what you search, you will find something
related to it. So let's say that you have a business that is
related to cards. For example, you
will find the tear if you go to graphics,
there's the same. And then regardless of what
keyword you type here, you will find something
related to it. Uploads is where you'll find
some designs that you have uploaded to Canva and you
want to use like pictures, Logos, videos and so on. Photos is where you find some pictures that you can
use from Canada for free. Now be careful not to use anything that has
the pro version. So let's say that we
searched for a cupcakes. You will see that some of
them will have this pro sign, which means that you cannot
use them unless you pay for Canva and have
access to Canva pro. Otherwise, you will not
be able to download the design if you
use these ones. But as you can see, there are many of them
that do not have the sign, which means that you are free
to use them as you please. Now, back to the left menu here, there are texts, and these
are also really important. If you want to add the
texts to your design, then there's styles here, which is basically
an inspiration for color combinations
that you can use, and also some fonts. So basically it's
just giving you a mini brand kit
that you can use. There are some videos as well, similar to photos where you
have access to some videos. Some of them are
also pro version and some of them are for free. So just make sure to use
the ones that do not have the proceed
like this one here. If you already have logos that you have
uploaded to Canvas, then you will find
them available here. And then in more you will find some other options
like for example, background here
where you can find some backgrounds that you
can use for your own design. Let's go back to templates and see what the platform
has for us here. It's giving us some random
suggestions because we did not search for
anything in particular. But let's just say that
we want a design that is related to that
account I've created. So the hypothetical account
for a cupcake shop. So I will just search for cakes. You can see that the third has
minimized to the six ones. Let's say I will go
for this one here. But I actually really like
the background cover. But just to give you
an example of how you can customize the
designs and use them. Let's say that you want to use a different picture here then what you can do is go to photos. Since we already
searched for a cupcakes, you will find some
pictures that you can use. For example, this one here. Or maybe something like this. I can see that there has been, a filter has been
added to this design, I think because I have
selected this template. So I think I will just be
creating a new one and then go back to photos and edit here. And now you can
see that the image does not have this dark filter. That is of course a
personal preference. So feel free to keep it if you liked the
design that you found. And then I will click on this
text and then I'll click on copy and go back to this
design and click on paste. You can also drag and
drop between the designs. You can do this one here
and then you'll be able to drag the text from
one file to another. I'll just click on ungrouped. There you go. Now if you actually
like the text here, but you do not like
the color or the font. Then you can click on it. Then you can click here, and then you can change the font to something
else that you like. Similar to photos and videos. There are some of
the fonts that are only available for
the pro version, so you cannot use them. But there are many more fonts
that are for free and you can use them without
having to pay for canva. Now let's say that I want to go for something like this one. The second thing I want
to do is change the color since the background is
white and the text is white, it's supposed to be a
different color in my opinion. What I want to do is change it. To do that, you can click
on that text color. And then from here
you can change it to the color that
you have in mind. I think I will keep
it in black for now. Then I will change this text to this one here and also
change it to black again. Just give it the same name I gave to the Pinterest account. This is just a quick
way to show you how you can design a Pinterest cover. Of course, I will not
make this video long for you by giving you
some other options, but I hope you spend the time on Nikon vote on browsing
the different templates. Let's say you have
a Pinterest account for puppies for example. You will see that there
are some other examples show up here more than the ones that show up for, for cupcakes. And then you can also use them. You will see that for example, this design here
has some elements. Those elements you can
find by searching here. You can do the same thing by changing the colors if
you'd like the design. So if you have a brand colors that you have a flight
to your website, then feel free to get the
codes and the apply them here. If you have, let's say, colors that are not
available here on Canvas, all you need to do is just to
add the code here and then the color will change to the
one that you have in mind. So let's say that I want it
to be in this green color. This is just a random
number that I added. Then I will change the
rest to green as well. If you do not like any
of these elements, then you can delete them. If you want to add some
different elements like for example, bone. You can do that and then you can change the
color as well. So this is how we would design a cover for your Pinterest. And once you're done, then all you need
to do is click here on Share and then
go to Download. Then select the PNG because it is the
highest quality file. And then after that you need to select which should
design you want. So let's say I wanted
to keep the first one. Click on Done, and then after
that click on Download. Now you're a design
is available on your computer and then you
can add it to Pinterest. Pinterest here. Then go to your account. If you just close this one
and click under fresh, this is where the interest
cover is supposed to go. If you just click on
this button here on the plus and click on
browse, go to downloads. You cannot move it because it is fixed for the same
size, those two. But if you uploaded
a much bigger image, then you will be
able to slide it. And then once you're
done, click on here. Then there you go. You will have a cover for
your Pinterest account.
5. How To Create And Publish Pins On Pinterest: Now that you have a profile
already on Pinterest, it's time to get
started on creating some pens and publishing
them to create the pins. I'll also be using Canva. And the great thing about Canva for Pinterest is that they have some templates that you can customize and use for Pinterest. To find these templates, you need to go to
create a design. And then from there,
search for interest. Then select this one
with 100001500 pixels. Even though you want
to change the size later and published
different pins. We're gonna start with this
size because that's how I Canva will provide us with some templates that we can use. As you can see, some of them
here are the preferred and so you cannot use
them unless you have access to Canva pro, but there are some
of them available for free and we can use those for our account a to search
for different templates, then those are
maybe ones that are related to the account
that I created. So in this example, I will go for cupcakes. Will see here maybe this one. It will be creating
up to five pins. So I will go for
multiple templates. Maybe this one here, maybe this one I think
I will leave the fifth to create my
own from scratch. Now if you want to use some of these templates,
if you like them, and if you just want to make some small changes like changing the colors so they fit the colors that you have
for your own account. My case, I selected this
black and white and pink, yellow and brown
color so I can try to apply the same
colors just so I can have a theme for my own account. Then you can do these changes by clicking on the items here. So starting with this one, I think I will
change it to white. Then. I think I will just try
to drag it a little bit so I can change the
other color here. Maybe I will add
this one in pink. Then I will just try to
drag this frame back. You have the freedom
to make some changes. So let's say you actually
do not like this frame, then you can remove it. Then add maybe a circle, maybe something like this. I think I like this one more. Alright, so this is
your space to make the changes that you
need for your own pen. This one is pre-made and maybe it makes sense
to leave it as it is. But in my case, for example, imagine that I do have a website called cupcake shop
by Thea and I have a blog post where I wrote a recipe about how to make
the Jolie cane cupcakes. Then I will need to add the
correct information that if somebody clicks on this
pin and one the recipe, they should be able to read
a little bit about it here. But for the purpose of
making this video short, I will not be making
all these changes, but just make sure
that you do apply your own content in that
you will be publishing. Let's move on to the second one. I actually like the
design of this one. I do not like the picture. So what you can do here is go to photos, search for cupcakes. Select the picture
that you like. I think I prefer this one more. I also wanted to change
the background color here. Here you have the option to
add your own domain name. So I think I wrote something. This is important
sometimes so nobody can take a screenshot and publish a pin that
you have created. So it's nice to add your
own domain name on it. And here is where you have the possibility to change
the text and add your. So maybe in this example I can write some creative ideas. This is the blog
posts that I wrote. I'll just delete this one. I think I want to ungroup them. Maybe add this one here and change this text to black. This is my way of showing
you how easy it is to change the templates and add your own unique touch
to them at your text. The title of the blog post in case you are
selling, for example, a product like,
let's say that I'm selling this holiday cupcakes. Then I will just write. Then I will link this service
pen to a product page. For example. This is, this is how you do the customization for the
templates that you found. Let's say that you have a
Pinterest account for business. So maybe you can try to filter the search to
business-related pins. And then you will see
some of the templates here that you can use. Maybe some of these
here could actually be really nice if you
want to just add some, some changes and add the colors that apply to your own brand. If your brand is made by
blue colors and all you need to do is just
change it here to add your own
brand kits and then have some kind of a style
to your Pinterest account. Fifth one that I want to create, something from
scratch just to show you if you want to
do that to yourself. And I'm just going to change
the background to white. I'll start by adding a picture. Let's say Duckworth cupcakes. Maybe something like this. I think I want to add
some kind of square here. These two purple lines are really helpful when you're
designing something because they show
you if the item that you are focused on, if it's in the middle
of the design are not. So as you can see, if you
slide it up, the purple line, the horizontal line
disappears and the vertical stays the same way if you slide it to
the left or right. The thing I want to fade, the cover it a little bit here. Then change the color to black. Make the text a
little bit bigger. Maybe. Just something like this. On top of my head. Of course, it's supposed to
match to the content. But since this is a
hypothetical account, I'm just going to try to
add some content quickly. Going to make it a
little bit bigger. There you go. This is
a very simple pen. Of course, I encourage
you to spend some time on creating
a template that you can always update
and always publish on Pinterest because that will be a great time-saving tip for you. So let's say that you created
something like this and you really like it and you wanted to change the content a little
bit and republish it. Instead of creating one from
scratch every single day or every single time you want
to publish on Pinterest. And all you need to
do is maybe create this one and then click
here, multiply it. Go to photos, maybe
publish this one instead, and then change the title. And then you can have two pins that look the same
on your account. So you have some kind of a
theme for your own account. This is something I
applied to my own pins. On my account, I have created five different
templates with colors. And then all I do is
just change the text, maybe add a background image, and then publish it right away. This will save a lot of time
for you in the long term, especially if you want
to take Pinterest seriously and publish every day. Because of course, you will find a lot of success on
Pinterest if you publish up to five pens every day
instead of just one or two. Once you're done with
these, it depends. Then you need to click here
on chair, go to Download. And then I keep
the size as it is. Then select the ones that you actually want to save
on your computer. Click on Done, then
click on Download. All right, the pins
are ready now. And if you want to publish
your pins on Pinterest, then go to your account and then click here on this plus button, and then click on Pin. It's showing me right now
I guide on how to do it. So I'm just going to skip those, but feel free to apply
them if you want to read the width depth interesting
is giving you a guide. So basically, what you
have to do is go to this page where you can
click on this arrow here. And then it will take you to
your files on your computer. I will select this one and
then start with the first pin. Here's where you add
the title of your PIN. And ideally the
title is supposed to match what you have
on the pin here. So in this case it will be cane. Cake recipe. I highly encourage that
you use all the letters. So in case you do not have enough texts written on the pan, then it's really important to just use it as much
as possible because this is how Pinterest
is helping you rank your pen higher. They use these words that
you write here as keywords. So when somebody searches for a jelly cane cupcake
in this example, your pin will show up
and then eventually, potentially somebody
will read your blog or buy your product or
visit your website, or regardless what the
purpose of your pen is. In this case, maybe
we can add something like for beginners it, or maybe with grading. Then you can see
there's more space. Here is where you
explain what the pin is. You have the freedom to
add 500 letters in it. So just make sure to add a very clear description
of what the pin is. Let's say that we want to write texts similar to this one. I'm just going to copy it. And then go back here. Then maybe start
with maybe all time. Then once you're
done, you have to leave some space for hashtags because hashtag a really
important on Pinterest. They help you rank your pins
higher on the search engine. And they help more people to find you and find your content and potentially visit
the website or the, or the landing pages. Do you have the link
to Europe into? So in this case I'm going
to write cupcake recipes. Maybe kitchen, maybe
totally Cain again. Alright, here's where you
add the destination link. This is where you decide where people will be directed to
when they visit this link. So imagine that I
do have a website called cupcake shop by Thea and have created
a blog post that answers and these
information here. Then I will just
add the link to it. Of course, this is hypothetical, so this link will go nowhere. Make sure to add the
correct link as well. The pinwheel basically
serve its purpose. Now once you're done and you can decide if you want to
publish at the pin right away or if you want to
publish it at later time. So if you want to prepare, let's say, ten pins per week, you can do this and instead of publishing them all at once, you can decide if you want to publish maybe to
everyday and so on, I will just publish
it immediately. But before that, let's
select the board. And since we do not
have any board, then we have to create one. We have to give the
board and name. Ideally, the names
of the ports are supposed to be a little
bit longer than two words. So I will just be creating
something like a cupcake. Recipes. Beginners. If you don't want anybody
to see the board or publish on it or share
their pins on it, then you can click
on keep it a secret. But at this case
I don't want to, I'm just going to
click on create. Now the pin is ready and I'm just going
to click on publish. Alright? So the pin is ready and if
you want to see how it looks, then you can go here. This is the first pin, and since this is
not a real domain, it will not go anywhere. So unfortunately, we cannot see how it actually lands
to the correct page. But make sure to add your correct link once
you are creating it. And then you will see
that the description is added here, the text. And then if you were somebody
who's viewing this pin, you will be able to
add your own comments. If you want to see the
pin on your account, just go here and
then you will see that the first board
has been created. All pins is the default
port that you will always see if you
visit this board. You will see that
this is the only pin. Then it gives you
some suggestions so you can add on your own pen. This is, these are other
people's pins that you can save and add as well. You can see here that somebody
actually created this, this pin and shared it
because they also used the Canva template
that we saw earlier. They just basically copy pasted it without
changing anything. This one here. You can see how easy it is to create pins and publish them. Anyway. So let's go back to the account and see
how the pin looks. This section, This
is the first pin. You will see here that how
many people saw the pin and how many people
clicked on the link to see what the pin is here. And this is where
people saved it. Because as I said, you can save other
people's pins. You can add them to
your own boards. Right now there's nobody
because we just published it and our account is
not known to anyone. We don't even have
original or a real domain. But in the future, when you start your own account and you start publishing some pins that actually take
people somewhere. You will be able to track how many people
interacted with your pin. That sets for publishing pins. If you want to
publish more than you need to apply the same steps. You have to go back to Save
and click on this plus button and do the same
work that we did earlier. And then you will have a few
pens ready on your account. Now that's it for publishing
pins on Pinterest. I hope you found
it easy to create them and the insurer
them on Pinterest. I just make sure to select
your hashtags and make sure to select the title that actually matches what the pin is about, to make sure that the
description is attractive. So people will
want to read more. And hopefully you're principle start driving more
traffic to your website. Before we move on
to the next step, the last thing I
wanted to show you is how to add a pin with video. For that, we need to go back
to Canva and to show you how you can publish pins with
videos, it's very simple. All you need to do is
instead of this picture, you need to go to videos here. Then search for a video. If you have one,
if you have filmed on yourself or you
have one available, then you need to upload it here. Then from there you can drag
it and use it on the design. But if you don't, then
maybe you can find something related to
your content on Canva. So let's say if they have
any cupcake free ones, unfortunately all those are pro, so we cannot use them. We cannot save them, but I will just show you how
they look like. We will have to drag this
one a little bit to the top. This is how your pin
will look like when somebody finds it on
the search engine. This is how easy
it is and saving the pin is also very easy. You just have to select MP4. So it's already here. And just go for the first
one and download it. And now you have the
video pen ready. Then once it is available
in your computer, you can apply the same thing by going to plus click unpin. Then from here you can upload
the video and then add the same texts and description and the link
and then publish it. Once you have more
than one board, you will be able to select which board you want
to publish the pin. And so right now
we only have one, but if you want to
create a new one, then you can click on the board. But if you just want to create words and prepare them
so you can publish later than all you
need to do is click on this Plus and create a board. And now you have the possibility to create as many
boards as you want.
6. How To Create And Publish Idea Pins On Pinterest: Hi, In this video I wanted to talk a little bit
about idea pens, which is a new feature that Pinterest
introduced recently. Idea of bins are
supposed to be very similar to Instagram
stories, for example. And the idea behind them
is to create some content that is a little bit more
engaging than normal pins. And also includes more than just one picture or one video. This example that I'm
showing you here, an account that I
found from search. And you can see that those here that have more than one picture, like if we click on this one, you will see that it has
four different images. With ideas for cake. It says here that is
gingerbread cake recipe. And you can see the
risk be mentioned here. A few scroll a little
bit to the bottom, you'll see that those
are the normal pins. Those are the ones that we
showed in the previous video. But idea pins are always appear on the top
once you create them. Those do not link
outside Pinterest. So they're supposed
to have an idea inside of them without having to visit any other
website or product. So I want to show you how to
create those in this video, and I want to show you how you can publish them on Pinterest. I highly recommend that
you do give them a chance. So try to create the
idea of pens as well, because Pinterest
wants idea pins to be the hype of Pinterest. They are encouraging
people to use idea pins a lot and they seem to have a lot of high
engagement and a lot of free speech. Creating them. It's not very different
than creating normal pens. To show you how to
create idea of pens, I will also be using Canva and I will start by going
to this button here, the searching for idea pins. Then you will see here again, some templates that you can use. Some of them are videos as well, and some of them are images. Let's start with creating
one with image-based. As you could see here, you can create multiple ones
and then you can showcase a different idea or a
different topic that is related to your business, your product, or your content. And then I will
show you later how you can publish them this way. Let's go back to
Canva right now. And then the first thing is to select the design that you want. So let's say we will go
for something like this. Then here instead of this
image, I will go back. I'm adding something
related to cupcakes. So for the account
that I'm creating, maybe add this image instead. I think I will go for
something like a cupcake. Decorating ideas. Maybe I will add the
domain name here, so this way, and then I will
click here to multiply it. First, I want to change
the color to white. And maybe change this one to maybe black or
keep it in gray. Here I think for
the idea that I'm just trying to create
here as an example, I think I wanted
to just showcase some different
decorations for cupcakes. I will start with
maybe this one. This is just a quick content that I'm making up just to
show you how you can do it. So we don't spend a lot of
time on on customizing. But just to give
you an idea of how a idea pin supposed
to be created. I think I have those
there enough for now. I they use the same template, but you didn't have to do that. Feel free to use different templates as
you could see here. They were just pictures,
so you can also just use pictures without any template. But I will be using
these to show you how you can publish some idea pins. I'll start by saving them. Then I have them
ready on my computer. Now we go back to Pinterest account I created and go to
saved and click on the plus. And now instead of pen, you have to go to idea pin. Click on this button here. Then select all the
pins that you created. So here's where you decide
which one goes first. Let's say you want to change the places so you
can do that here. I will keep the
first one because it is the title of the append. It is the first pin
that people will see. And then once they click on it, they will be able to see
the rest of the pins. Before we move to next, I want to show you some features available on Pinterest
for idea events. The first one is adding texts. So in case you did not
design your own idea, pin on Canva and
you're just uploading an image and you want
to add a text on top, then you can use
this feature here. And the same thing with adding a background in case you want to change the color or the
background of your idea pin. I will not be using
those since I have redesigned my idea
of pins using Canva. But just so you know that you have the possibilities to do so. Once you're done, click on Next. And this is here
where you need to add some information
about your idea pin. So it's similar to creating normal pins starting
with the title. In this case, it
will be cupcake. Decorating ideas. Here it's where you
choose the board. In this case we have one board, but in case you created others, then you will have them
available here to select from. And regarding the tech topics. Pinterest has some tech
topics that you can use, but maybe you will
not find anything that is related to your pen. For example, let's
go with recipes. Let's see if there's
something available. Dinner at chicken,
healthy vegetarian. Sometimes you will not find the one that actually
suits your topic. So un unfortunately you
cannot create your own, so you cannot edit. But maybe food, maybe
food design or kitchen. Then you need to add some
details to your pin. So you have three options. You can add notes, you can add anything, supplies, or you can
add ingredients. In this case, I think I will add something like ingredients. It will be similar
to the pattern that we saw when we were looking into another account
with some idea pins. You can add the hours for maybe making the
recipe or the minutes. And then you can
add how many people would this recipes for? And then you can add
your recipe here. Since I do not have a real recipe or ingredients
I will just add this is and then click on Publish. Now the idea of pin is
published and as you can see, the four pins that we
created are available here. And the notes that we were
supposed to add the encase, it was actually a real recipe
will be available here. The cooking time and servings
are available here and you can see on which board
they're available on. If you want to see your
idea pin on your account. It's available here. And later on, when you start publishing and people
start noticing your account, you will see the increase
of how many people saw it, clicked on it or saved
it on their own boards. This is how you
create idea pins. And as I said, it's really important
to focus on them, especially for those
who just joined up interest recently
because they will boost your organic search
and they will be exposing your account to more audience
and more viewers.
7. How To Use Pinterest Search Engine: In this video, I want to
show you how you can find the pins grid by others and how you can save them
into your own boards. So far we have one
board that we created. It's called the cupcake
recipes for beginners. But you can create
some other boards. So let's start by creating something like seasonal recipes. Then you will see that
Pinterest already suggests some pins
that you can save. So let's say that you
want to save this one. You can click on Save. And maybe this one here. Alright, so let's
create another one. Let's go back to the
account, go back to saved. Let's call it home decor. This is just a random topic. I just to show you
that every time you create a board and you
use specific keyword, interest immediately shows you some suggestions that
are related to it. Let's say that you
liked this one. You just click on Save. And maybe this one right here. Alright, so the
other way to find the pins is to go
back to the search, goes back to home
feed and click here. And let's say that you want to find some pumpkin cupcakes. Let's say that you want to
check out this pin here. The sounds interesting to
you and you want to save it. Then you have to click
here and then select which 41 and then save it. By clicking here. You can either scroll down to see some other
related pins or you can go back and search
more for different ideas. Now let's say that
you want to show up for some indoor plants. You want to collect
some ideas for those. You'll find something
interesting. So maybe like this bean in here. And you want to click on Save, so you can save it into a board, but you have not created it yet. So you can click
here and name it. Indoor plants. Save it here. Now you have a new
board and a new pin. This is how you save pins, and this is how
other people find your pins and save them if
they find them interesting. And it's also an
important action to take, especially for those who
want to grow and Pinterest. Because the more you save from other people's serpents and the more your own account will be ranked higher and your own
boards will be exposed to others and you will get people seeing your own pens as well.
8. Pinterest Common Recommendations For Growth: Hi, and thank you for taking this class and I hope
you managed to follow through each step
and get started on creating content
on Pinterest. When first starting out, you might not see a lot
of engagement and clicks on your pins because
Pinterest is similar to other
social platforms that require a commitment
and effort to grow, especially for new accounts. If you're planning
to take Pinterest seriously and take advantage of this powerful search
engine to grow your audience and deliver
more traffic to your website. Here are some of
the common tips and recommendations that you
should apply to your account. First, it's really important to stay consistent and publish new pens and ribbon opens regularly and daily if possible. You don't have to
stick to one pin. Blog posts or product, meaning you can create three or four different
pens that linked to the same place and share them together or in different
periods of time. Regularly pinning other people's pins
is really important. So you have to manually visit
your home feed and search for relevant pins and save
them into your own boards. Always keep in mind that Pinterest is a visual
search engine. Therefore, publishing
well-designed pins will help you generate more attention
to your account quickly. Hashtag bio, and keywords are essential for
Pinterest growth. So make sure to include the
right title for each pen and write compelling descriptions
and use relevant hashtags. For those who published
blog posts regularly, you can include your
pins inside each one of your blogposts and link them
to your Pinterest account. So your blog readers will
be able to click on them and be directed to your
Pinterest account and follow it. These are just some of the
basic recommendations. And if you want to
take your Pinterest to the next level and start
marketing on Pinterest, I highly recommend staying up-to-date with the tips
and recommendations that active Pinterest
users keep sharing online and applying them
to your own account. Thank you again
for watching and I hope you'll find
this class useful.
Thea A., Online Instructor
