Transcripts
1. Introduction: In the ever changing
digital landscape, it is more important than
ever to be able to create multiple forms of
content out of one idea. Hello and welcome. My
name is Finn badly, I'm a commercial fashion
portrait photographer, as well as an all-around
content creator. And today I'm showing you
how you can take one shoot, one idea and break
it down to create types of content for
a range of mediums. We're talking, implementing
photography and videography, graphic design using
social media techniques to optimize videos for TikTok, for Instagram reels, for
YouTube, pre-roll ads, short form content as well
as full long-form content. More and more you see
in-house positions not just being a photographer
or videographer, but a full content producer. And what does that mean for you? Well, that means that you're
going to need to expand your skill set to be able
to create beautiful photos, beautiful videos, implement
graphic design elements, and tailor those
to social media. Now, for this, we're
actually going to be behind the scenes of a
shoot that I'm doing. And we're going to look
at how you can not only actually structured
we should itself, but how you can implement the workflow to make
your life easier, but how can you
actually streamline that content that way
you can put it out to whatever platform you want. And then we're going to get into the edit of how you
can put that all together and really optimize it for whichever platform
you're going with. Now, this is more of
an advanced class. We're not going to be talking
so much about lighting, camera angles, et cetera. What we're really
going to be doing is streamlining your workflow, giving you a whole bunch of insider tips to save you time, save your frustration,
as well as going about the
actual production. It's self. There are two main
types of creatives that this is ideal for and that is those working in-house
as a content creator, as a content producer. And then it's also ideal
for any photographers, videographers looking
to better market themselves on social media. Now for the project element, it's going to be one. Actually share your findings of how this has changed
up your workflow and share multiple different
pieces of content that you've gotten out
of the same idea. These can be short
form vertical videos, a pre-roll style add
a full YouTube video, as well as some still images
or graphic design layouts. And I look forward to seeing you in the class.
Thank you so much.
2. Project : For the actual project of this, I touched on this a
little bit in the intro, but what you're going to
want to do is take some time to implement these
practices into your own workflow and share
how they have changed it up. Share what worked for
you, what didn't. Some things that maybe
you've found along the way to help the
other students as well. Then when you're out on a shoot, whether you're
working in house or doing your own
freelance productions, share different pieces
of content that you've been able to pull from that one idea and share how
that process was for you. Now, with that said, let's actually get into
what a content producer.
3. Defining A Content Producer : You're starting to hear
this term used a lot more. A content producer,
a content creator. And you're starting to
see more in-house roles pop up for this
type of position. But if you're in that role or you're looking to
be in that role, you want to optimize your workflow because
here's the thing. You're probably going to
be the main person there. Maybe you'll have an assistant or somebody helping you out, but you're going to
be the main person. So how can you work with that
to make your life easier? Because at the end of the day, you as the content producer, you're the one who's gonna
be filming the videos, taking the photos, creating the graphic design elements,
editing the videos. You're going to be putting
together the full package. If there's a YouTube
pre-roll ad, you're filming it,
you're making it nice, quick and easy and making it
so you don't skip that ad. And if you're on TikTok, you're going to be wanting to optimize it so it's
vertical and you can use that as well
for Instagram Reels. But how do you change
up your shooting style to actually make that work? And then how can you work with the photos that you're taking to not only have them
work on Instagram, as well as your website
and print advertising, if that is something your
company is doing as well. And then how can you
implement those photos with the videos to
create a full experience plus adding a little
bit of extra behind the scenes for the
viewers at home. But before we get into
the production stage, Let's actually do all
the pre-production work to make things go as
smoothly as possible.
4. Planning Your Content : Planning your content,
planning your production. How can you make
this as streamlined as possible so that way, on the actual production day, there's no guesswork and everything just
works as it should. Now, are you doing a
product style shoot? Are you doing something
more lifestyle? Are you including models? If so, what type of
look are you going for? Are you booking them
yourself or do you have a reference that
you're going off of to source these models? What is the budget? These are the conversations
that we need to be having. So that way we can narrow down our selection and pick only
the best for your shoot. Now, let's say you've had those conversations with
your team about budget, about the look and feel
that you're going for and now it's time for you to
create the shoot itself. So then you'll go to
different agencies, websites if you're using models, find the look that
you're going for, and then cast accordingly book in the day
that you're having, are you using an in-house studio or is your company renting
out a separate space? If you're using an
in-house studio, scheduling becomes
a little bit easier because you have this
space readily available. You can set it up,
it's all ready to go. Now for the shoot that
we're doing today, this space was rented, so I had to coordinate with
the talent as well as with the studio to be able to get
the best possible results. That way, everything
works in place. And it's going to be
how I want it now. I also wanted it to be more well-lit and I wanted
a lot of natural light, so I looked for a
studio that fit that. I also want to make
sure that it was accessible to the talent. You always want to keep that in mind because if they
can't get there, that's gonna be an issue. Now, this always depends on who you're having come in today. We're working with actor and
screenwriter August winter. And they just so happen to
live in the same city as me, but the studio was on the
other side of the city. I to make sure
with them that was 0 k because if Transport
was limited to them, they might not be
able to make it. Or there might be tight
fitting deadlines, especially with
actors, screenwriters, and different people in
the creative industry. A lot of us are on the go constantly and have
tight schedules. So you want to make sure
that you can slot that in perfectly and have the different pieces of content laid out that you need to get. So e.g. for this shoot, what we have consisting of is we're gonna be
shooting an interview. That's gonna be the
first piece that we do. And with that we're
gonna be doing a couple of different photos, a couple of different looks to go along with that interview. And then we're also going
to be filming some B-roll. B-roll is basically
what you would put over top of anyone speaking. And we're going to shoot this
in a way that it works not only for a regular
YouTube style video, which is where this
interview is going to live. But we're also going to
tailor it so that way we can re-edit it and
post it on TikTok, get a couple of different
pieces of content out of this. And then we're
also all the while going to be doing some
behind the scenes content. Because honestly, viewers love
a look behind the curtain. Yes, they can see the interview
and the shoot itself. But if you let them in
and actually show it that creative process
looks like you're going to have them engaged
in a different way. Plus, it allows for you to have a deeper connection and more genuine connection
with your audience. Because audiences in this day and age really
value authenticity. And that is something
that if you can offer that behind
the scenes look, that is going to peel back
that curtain and show them exactly who you are as a
brand and as a company. Because they get to
see a little more. They feel more involved
in the process and thus they feel like they know
you better as a branch. So make sure to get that behind the scenes content as well, which we'll get into
a little later on. Now, this isn't to say that you're going to be
doing a shoot with different models or you're going to be working with talent. You might be doing some
product shoots as well. So with that, you not only
want to make sure that you have the products
in an available, but you also need to make sure that they
are in good condition. Pick the best one. I've done stuff like
this where if I'm shooting a bottle of a
beverage of some kind, I will go through and
actually hand pick the best one and keep
that as my hero. So that way that's going
to be the one that we get that final image of. Maybe have a backup or two, but you wanna make
sure go through and that will save you
time in the edit, but also get you
the best quality. Result has some
cleaning supplies on standby so that way you can
clean it out as you go. And the same rules will apply
in terms of taking videos, taking photos, taking B-roll. So that way you're
able to showcase the product best to the end. Viewer and shooting
it different ways for these different platforms. And the thing is,
when you're able to know what shots
you're gonna be doing, you're able to better
prepare your gear. E.g. for this, I'm using more
cameras then I regularly would because I want to offer not only that
behind the scenes look, but I'm also going to
be teaching along with. This shoot itself, which is beautiful to have that
amount of access. And I'm grateful that
August allowing me to do so with this production. And it allows you to take a look at the different
equipment that I'm using and what you might think of for
using in your shoot as well. Making sure you have
the right lenses, the right camera gear,
the right equipment. Do you need tripods?
Do you need lights? If so, what lights, what types of modifiers, all that sort of stuff. And we're gonna get
into more of that. But if you're shooting
video and photo and say you come from a photography
background like me. For the video stuff, you won't be able to use flashes because it's
going to be a flashing, it won't be a constant light, so you won't capture
that in video. So for these, I have brought both Flash and constant
light options. So that way, if I want a
different look for the photos, that is similar but a
little bit different. I can have that and
I'm still able to control the light of
video portions it self. These are the things that you want to keep in mind as well. I know that for the B-roll, I'm gonna be doing
some slow motion. And with that, I have a
camera that can do so. And I'm going to be using a
gimbal to get those shots. So these are the equipment
that you want to make sure you have and you know it and
you've practiced with it. So there's no hiccups on
the actual shooting day. And I'm also going
to offer a couple of little tips and tricks
in there as well. Another great example of this is if you're using a
product video, e.g. you're not going
to really need to worry about audio too much. But in the edit you will have to worry about music licensing, which is something
we're going to get into in the later lessons. But if you're doing an
interview like I am, you need to be
concerned about audio and getting the best
audio possible, as well as having backup audio in case
anything goes wrong. Because I've had it before, sometimes one might goes down, but if you have backup audio, you can actually
save that footage. Otherwise, it would
be completely on usable and then you'd have to book the whole shoot. Again. These are little things that sometimes can be easy
to forget about, are easy to overlook, but they will save
you in the end, especially if you're
running around doing a lot. You don't want to
have any guesswork. You don't want to have
anything fall through because one thing can completely
derail the shoots. These are just ways to
keep that from happening. On the note of scheduling, it actually works
out well because August has something after this. So I'm working on a
timeline and I need to make sure that I am able to get
them out of here by that time. So I'm already prepared. The interview is ready
to go and set up. And then I already have the different photos and B-roll in mind that
I'm going to get. And then we'll play around as well with some of their ideas and make it so
that way this goes as smoothly as possible. Something else I always
like to do, if I can, is pad out my time a little bit more just in case
anything goes wrong or you go over what
you originally thought that way if there's not
gonna be any issues there, but definitely a good
thing to keep in mind, coordinate with your talent for their schedule,
get that lined up. That's what I did
with August here. And then I was able to
look at the studio, look at the studios
around in my area, find out what looks
suited the shoot the best and the story that
we're trying to tell. And then I was able to look at the different dates,
figure out budget, and then work from
there to actually narrow it down and work within the scope of the
project to make it all happen. So with that, I've gotten all this ready-to-go,
all this setup. So let's actually get into the behind the
scenes look of how you can streamline
your production. So that way, it is the
easiest, smoothest, and best result possible, working for just
about any platform.
5. Digging Into Video : So we've set up for
the interview here. And based on the camera
positions that we have, we're actually shooting
a little bit wider. And the reason for
this is not only can this function as something like a YouTube video or
something like that, but we can also
cut it vertically. You'll notice based on the frames that I have set up here, that we can use this
and repurpose it for something like Instagram
Reels, TikTok, that sort of thing to
get the most amount of content possible out
of this one piece. Now, we're not just
using one camera, you were using quite a few. So that way we can cut
back and forth and add some variety in there
as well in the edit, we'll actually get into
how you can optimize the footage for each platform. But this is the setup
that we're going with and we're keeping things pretty consistent
across the board. So that way in the edit, in the final product, everything will just
come together nicely. We can caption things
if we need to. We're leaving enough room
on the top and bottom, leaving enough headroom there. So that way we can add different titles and
stuff like that. As we need to throw out the shoot and throat
the editing process, you'll notice these things that sometimes you'll
forget about them. And then when you're
actually in the edit, you're trying to find
the space to fit it in there and it doesn't
really work too well. So these are the things
that I like to keep in mind before I even press record
when I'm setting up my frames. So that way I'm shooting for the edit for the
final deliverable. And then that way, when I get into that
step of the process, everything is so much
smoother because I've already thought all
the way through it. And that way when I'm there, it's just putting pieces
together rather than trying to actually find out what the
puzzle is as I'm solving it. So without further ado, we have August here
and we're going to actually get into the interview, which you'll see
some snippets of. The full thing itself
will be linked in the class
description down below, if you would like
to check that out. Now without further ado. Hello. Hello. Oh great.
6. Storytelling In Photos : Okay, So we're getting into the B-roll photography part of the actual project
and shoot here. And there's a couple of things
that I'm doing to really streamline this for myself. Now, for the photography side, I'm going to be shooting with
a mix of film and digital. My digital camera here
and my film camera here. Now, going between them, I'm pretty much keeping
the settings the same. The only reason
I'm shooting film as well as the look
of it really works for the overall
aesthetic and theme that we're going for
throughout this project, the digital photos or
more so of a backup. And then what I'm doing
is if I use Flash, I have a trigger on both of them that they're set to
the same settings. So there's no guesswork there. But primarily I'm
using constant lights, so that way I don't have to
switch anything over between shooting B-roll and
shooting the photos. And then when I go to the
gimbal for the B-roll, I have the same plate on that
that I do on the tripod, so I don't need to
adjust anything. I don't need to worry about balancing, getting
the plate right. I just slap this on, turn the gimbal on,
then I'm good to go. There's no finicky balancing
or anything like that. I just slap it on and
we're good to go. So without further ado, we're going to start on
her first look here, take a bunch of photos. I'll walk you through
kind of what I'm thinking as I'm
taking these photos. And then we'll change it
up, do a couple of books, get some B-roll as well. And yeah. And there we go. So what I've done here is I
have kind of a little bit of an optical spot on August and that's just giving
a little more dimension, adding a little more flair
with the light there. Just to add a different look, kind of similar to
how we were with not being super rigid
in the interview. We're going to keep
that going with the photos and
very much a habit, the very free flowing in
keeping with the theme of play, it would work to your two, I guess, show up
authentically who you are, but also play into your
story as well to have a lot more kind of photos involving play,
involving laughter. So we'll be sure to
bring that out as well. And as I'm photographing them, I'm making sure to leave a bit of extra space if I need to crop in or if we need to put any
text or anything like that. I'm primarily going to
be shooting vertical because that will work with a lot of the social
media content, the TikToks, Instagram,
real stuff like that, but also get a couple
of horizontal images. So that way we can include it in the YouTube videos
and stuff like that. So it'll mesh a little nicer. Oh yeah, that's great. And burn your eyes to me. Nice. Feel free to move around a bit. You can do yeah. You can do a couple little
like spinning type of Yeah. Yeah, totally nice. And you can see
sometimes I'll even say silly things just to
get them to laugh. Because that honestly I find that's the easiest way to
do it rather than like, Oh, just like laugh for me. It's like now. If you honestly, I'd like making a
fool of myself to create that natural Laughter
versus trying to force it. So I don't know if it's
a professional tip to make a fool of yourself. But in my case, it's worked. Yeah, exactly. Yeah. Keep it light, keep it fun. We're we're playing here. And I'll get you to do a couple where he kinda like
playing with like opening the jacket and like
having it in different ways. And the other benefit
that I find as well with using a
film workflow is I find it slows me
down in a way that every photo is a little
more intentional. So I frame things
up a little more. Particularly, I'm making sure
all my lines are straight, which I do anyways, but it's just gives you
that extra moment to pause to really sit with your shot and makes sure
that it's how you want it, because you don't get an
infinite amount of frames. Okay, so now we're going to do a couple more shots of
each film and digital, just basically
following the same kind of principles that
we've been going with. Shooting a lot of vertical, a couple of horizontal, and leaving some
space for copy for any graphic design elements that will add in after the fact. And here I've still got, I'm keeping that theme of
that kind of spotlight, a little bit of more
dynamic lighting with something like this, just creating a little
bit more atmosphere and drama to the
overall shot itself. And then keeping in
some of the elements of the overall room that we
shot the interview with. So it fits together
as a whole story. And even when I was
looking at this studio, I thought about the blank
walls and how they added to the overall look while still
leaving negative space. So that way we can keep
room for different things. We're going to add an after. But also have it be interesting because if it was
just a white wall, we wouldn't have as
much going on there. This is pretty much
our last look here. And we're getting a little more of that kind
of formal moment, which is really good to show. Having these different outfits showing different aspects that fit in with the interview
and fit in with all these different pieces
of content that we've, we've gotten towards
our overall story. So we'll get some photos
here, some B-roll, and then look at
the overall behind the scenes look and
then get into the edit.
7. Filming B-Roll That Works : On my gimbal here I just have a quick release plate that I've mounted to the other plate. So that way I can just
very quickly slap that on and then
all I have to do is just shimmy that a
little bit sideways and I'm pretty much
balanced right away. There might be a couple of
small tweaks that'll make, but that is a lot quicker versus trying
to put on the plate. And then you're looking
for a screwdriver or a coin to get it on. And meanwhile, your
talents waiting, looking at you being like, What am I doing here? What am I doing with my life? So that keeps, not
only everyone happy, keeps the existential
crisis is at bay. For the B-roll portion of this, I'm going to be
shooting at a bit of a higher frame rate just so everything comes across
a little slower, a little more dramatic
and fits in really well with the voiceover that's going to be going with
the interview over top. So this is just another
way that you can kind of plan for the final product while you're in
that planning stage before you even
get to the studio, I knew that I wanted to
shoot a higher frame rate, so I'm doing that here. And then that way it's
just going to fit really nicely for
that end product. Now with that in mind, I'm going to have
you do a lot of the similar general motion, but just kind of keep
it all very fluid. And even here as
I'm filming this, I'm still keeping a
little bit wider. I'll go in for some
tighter shots, but keeping wider so
I can still crop into that vertical size to use
for any platform I choose. You'll also notice I'm
changing up my movements. So sometimes I'll be fast and kind of moving around
in different ways, knowing it will be
slowed down after. And sometimes like now
I'll just do very slow, more dramatic portions, keeping a heel toe action just so
everything is nice and smooth. That shot was it, I tell you. Okay. And then we just
basically do that with a bunch of the different
looks, different settings. And then by the end of it, we have a lot that
we can work with to put over with the interview, with the different aspects of the different content
that we're trying to make out of this one project. And you'll notice as I'm
shooting the B-roll, I'm not going crazy with
the camera movements, but I'm still adding
enough in there. That's kind of motivated
by the way they're moving. So it makes sense for
the overall theme. And the other good
thing about having an articulating screen
like this is I can get more top-down shots and
add in some variety there. Because that variety will
set you apart when you're actually creating these
different pieces of content. Oh, I love it. I'll get a couple of
photos of you there. And this is something too, even as we're doing
different setups, all stop and think, Oh, that's a great setup
for a photo as well. Then I'll go back and
get the photo for that. So that way I'm not
missing anything that would otherwise work
really well for the story. You can see as I'm filming them, it's almost like a dance
between the two of us, which is really something that can take a bit of
time to hone in on. But once you pretty
much got it down, you're able to really
quickly just kind of move through
something like this. It's easier to be a little
more free flowing width versus certain projects. You might have more of a specific shot in mind
that you're going for. Whereas this, it's
more expressive based on fitting
with the interview. What I'm looking for
here is getting a mix of wide shots, tighter shots, close-ups, and making
sure everything can be used for
multiple purposes. Although sometimes you'll get a piece of a shot that's
only really going to be for one and platform
and that's okay too.
8. Capturing What's Behind The Scenes : Now, you'll notice as
we've been filming, as we've been going
through this project, I've had a bunch of behind
the scenes cameras set up. Some were capturing moments
of this class and some were filmed on my iPhone as well
in the vertical orientation. And that is for one
particular reason, and that is that your audience loves a behind the scenes look. You may be a little apprehensive about letting
them through that curtain, but authenticity
is such a big part of today's digital landscape. Audiences want more
authenticity from companies, from brands, from creators. And by peeling
back that curtain, showing some of that
behind the scenes, Look, you're actually able
to bring them into that. You're able to bring
them into that world, show them the experience, show them what it's
like to be on set to be working with that company. So that way they build
more trust in you. Because if they trust you, they're more likely to become a valued and longtime customer coming back time and time again, if you want to know how to
build trust in today's market, this is how you do it. And it's also just
a great opportunity to create more content because these platforms
value consistency and posting often
more than anything. And having high-quality
content that you can post often is a great way to make yourself stand out because those
algorithms are actually going to push you out to
your target audience. So if you have behind
the scenes content, you have some B-roll, some photos, some
great long form video. You're able to piece all of
these together and create a full dynamic content strategy that will not only give you
a large range of content, but that range will
actually allow you to keep your viewers
interested long term, because they're not
just gonna be seeing the same thing over
and over again. You keep changing it up. And that's going to
keep them coming back because it's more interesting. You keep things fresh, you keep things new. And that is a great
way to create more and better content
for your audiences. So if you are a content producer or
you're a content creator, these are ways that you can
make yourself stand out. Make your company stand out. Whether you're creating
content for products, whether you're doing
a spotlight on a creative or an actor
like I did today. No matter what you're
creating content around, these fundamentals are all the same and you can bring them together to create content no matter what you're
talking about, that keeps your
audience engaged, keeps them coming back and ultimately brings more
value to the end-user, which brings more value to
your company, to your brand. And at the end of the day, if you're wanting
to build a brand, this is exactly how you do it. And these are ways that you can also streamline that process of making the content
creation game easier. We all have a phone
on us and just having a simple phone tripod setup
is a great way that you can grab some quick behind
the scenes footage that is going to make you stand out from everyone else because they're not
peeling back that curtain. They're not letting the
viewer end, but you are. And that will make
a huge difference, especially if you keep
doing it time and time. Again. It's building trust,
it's building community. And it's building a long
lasting impression as a brand. But now that we have are
behind the scenes content, we have our B-roll, we have our photos, and we have our
long form content. Let's actually get into the
edit and create a strategy. How to structure all of these and split it
up for a bunch of different platforms to give you the best content
strategy possible.
9. Editing Your Content: Now that we're back
in the office, It's time to look at the
different assets that we got today and see
how we can work with those to create a
project that works for multiple different
platforms in a streamlined across all of them. For the video aspect of this, I'm going to be using
Da Vinci Resolve, but you are more than welcome to use any particular
video program, video editing software
that suits your liking. So what I'd like to do to really have everything
streamlined is create bins for every
different type of asset, every different camera
I'm using as well. So I used a couple of
different camera angles on this across a couple of
different camera bodies. And I labeled them accordingly. So I know what's my HMB cam, C Cam, all that sort of stuff. And then everything streamlined when I actually go to edit at all during the filming
process of the interview, I had august do a clap sync, which is just when you clap
in front of your face. This is similar to
when you would see the proper slate
done in film and TV. Something that I
am very familiar with that until you have a
spike in the audio wave form that makes it
really easy to line everything up versus trying to find pieces of dialogue
and line it up that way, which is a lot more time-consuming and doesn't
really work all that well. So you line it up
and then you just go through and edit
everything accordingly. Now for the actual interview, I am going to be using a lot of the B-roll
that we did capture, but I'm not gonna be having
it used super often. My cuts are going to be further apart compared to any
vertical videos are short form videos
that we would make because it's something that the audience is aware
of is longer form. And therefore we can have it, have a little more
breadth to it. It can breathe a
little bit more versus something that is
more fast-paced, trying to stop them
when they're scrolling. And this way, you get
the full experience, are able to really enjoy it all. And it's not
constantly triggering your brain to keep
watching because you know, you're in for something
long and you want to sit down and enjoy it, maybe have it on the background. Versus when we actually go
and do the TikTok real is the short form video that I'm going to be having
more cuts, more B-roll. I'm gonna be putting
some captions in there. So that way, when the viewer sees that it's
capturing that part of the brain and keeping
their attention because that is when people
are most likely to scroll. So that's what we don't want. We want to create some
engaging content here. And having quicker cuts. Having that is a way to do this. Now, what I'm doing for the
short form vertical content, what I'm doing is
finding little pieces of the actual interview itself
that really stand out to me. And these pieces I will then copy and paste into
a new timeline. Now, you see I have two
different timelines. I have the full lung
form interview timeline, and I have the vertical
timeline as well. Now the vertical one is
done in the reverse format. So rather than 1920 by 1080, this one is 1080 by 1920. So you get that nice
vertical format for viewing on a smartphone
or mobile device. Now with that, I'm copying, pasting these little moments from the phone
interview and putting them into This timeline. Now, they're spread
out a bit because each one can be its own piece. This is how you get a
ton of content out of one shoot because I'm just taking each
little piece of these, I can end up with ten different short-form
vertical videos by the end of this
editing process, because they're just these
little moments that stand out and can work really well on different social
media platforms, TikTok, Instagram, meals, etc. Now something else that I'm
doing as we're going along is whenever these little
moments stand out. Because this is an
interview format because we're looking at an artist and this is kind of a spotlight on them
learning who they are. I want to highlight key
points that I can bring into my graphic design nature, into some of the
photos that I created. That way. Say if you were doing a
shoot for a magazine, if you were part of
an agency that you were doing a big spotlight on something and you were doing certain print ads or you are doing banner ads or
something like that. You can have the negative space. You can take these quotes
and put text in there. So it's not just a
photo of the person you have the text in
there and then you can direct them wherever
they need to go from there. So something like this is
there was a quote that August said during this
particular interview. That was the pursuit of the truth feels so
pure and alive. So it's like an aliveness
that you're always following. Now, I cut that down to the pursuit of the truth
fuels so pure and alive. Because that is just, you can't tell me that
that is not a great quote. But with that, I took
that and thought, okay, how can I do this? So I went through the
different photos that we took. Now with this, I looked
at the different film and digital photos that
I had captured and really wanted to find one
with enough negative space, something that really stood out. Worked well as a kind of hero image or something
that can work alongside a bigger story for this project and something that had enough negative
space for that copy. So you can see here,
that's when I went into Photoshop and played
around with this photo. Now the first thing I did
was edited this to look like the rest of
the photos that had already been retouched for this, I did all my skin retouching, my dodging and burning, my color grading the whole thing before I even added the text. And then I looked through in one to find a
good font for me. I, I personally like Avenir Next or Avenir
Next condensed. What I wanted to do
is just emphasize different parts of it
and makes sure all feels really good and use
complimentary colors so that way it fits in with
the overall vibe. Now, this is the type of
thing where then we can crop it to different sizes if we want it for an Instagram post, where it's the four
by five style, we can crop it to a
four by five and we might have to adjust
the text with that. Or if we want to put this in a short form video
that's vertical, we can crop it to 16 by nine, or even with different formats as social media changes up, 16 by nine is
becoming more common. So we might have a
even taller image. You can crop that to
16 by nine as well, which is also why when we
are taking the photos, I wanted to give a little
room on the top and bottom so I can
crop if I have to, because cameras in
this day and age, the quality out of
them is in sane. So I gave myself enough room
to crop in if I had to, I had the megapixels to do it. But also the video
quality out of these cameras is to the point
where I can zoom it in. To make those videos vertical. You can see how I shot them
where sometimes you'll get these short-form videos that are vertical that you can tell
it was shot horizontally. It wasn't with that
intention in mind and it feels inauthentic
because of that. But when you shoot for
what the end product is, you can make it work
for everything because, you know, going in
what you're doing. That's why things
like the planning, the prep stage are
also important. Now with the short form
vertical videos as well, I want to add in the B-roll
so you can see that there, but also different platforms do have auto
captioning software, but I don't really
want to use that here. What I want to do is actually
add in my own captions. So that way I don't have
to add the text and using the captioning that's
built into each platform, it becomes more tedious
than it's worth almost, and it just feels disjointed
across different platforms. So this way we get the
text on their end. We get it exactly
how we want it, because we can time it out. We can put just as much
text as we want onscreen. And we can have it timed out perfectly so that
way rather than just being feeling weird and
disjointed, it's constant. You're getting that
visual stimulation to the brain that keeps
the viewer watching. Now, with that in mind, there's the issue of music. Now, if you are on these different platforms and you're promoting a
company business, you're using commercial music. There are a bunch of
commercial sounds that these platforms
do provide to you, which is why initially, I'm not actually going
to put music in here. Now you can absolutely
licensed music using one of many different
music licensing platforms. But for me, for this, I'm going to use the
different commercial sounds built-in on the
different platforms. And the reason for this is because even though they
are the commercial sound, so you don't get as
wide of a range. You do still get to hit
on the trending audios, the trending sounds that
allow your video to have more of a chance of
catching the algorithm and having more
eyeballs view it. Now obviously you can put
paid promotion behind it. But this is just a
way that regardless, it's going to catch
the views intention, keep it current, keep it fresh. And something that
because you have that initial vertical
video without the music underneath
it before you post it. If later on down the road you re-edit it or change
it up or anything. You don't have to be
stuck with the same audio that's now a couple
of months out of date and has
fallen off trend. You're able to keep on
top of that and keep everything current,
fresh and new, which is always a
great way to stand out on these
different platforms. Then for the different photo and graphic design elements
of this as well, you can change up the size and ratios of the photos
so that way you can have it be for
print or for web or whatever platform
you're looking at. You can look at the
ideal dimensions of these different platforms. They're very Googleable and
they're always updating. So if you're ever in doubt, just search up what the
best dimensions are. Usually most of these websites want you to get
the best quality, so they will have that as something that's
readily available, change those
dimensions to match, and then you're gonna
get the highest quality for the content that you've put so much hard work into
creating from there, because everything
that you've done to edit your photos has
been in separate layers, has been in layer masks and has been made so it is
directly editable. You can go back and
adjust the text, adjust the positioning so that way if later
on you want to make different print ads or change up the style of
anything in any way, you can go back and
adjust that later. Non-destructive editing is
something that is huge. Downloads you to change
up the format of your photos and your graphics. So that way you can create a bunch of different
resources out of it. You can take a vertical photo. You can crop in, make it something for a banner ad because you have
the resolution to do so. You can change up
the text so that way it will work just as well. And it'll still make sense to the viewer and catch their eye. Because again, this is
something that you have planned throughout
the entire shoot. You're always giving
yourself that latitude. You're giving yourself options. Not only are you
being efficient, but because you plan this out beforehand and you know
what your deliverables are, you're able to structure
the shoot to get those done and get them done at
the highest quality possible with the fewest
amount of hiccups. Now we have pretty
much all our assets edited down and
ready to go here. And these are some ways
that you can streamline your content and
add more depth to it to really engage
your audience and bring more value not only
to your end customer, but also to your
creative agency, to company, whoever your
client is in this regard. Now, with that said, all there is left to
do is post these guys, put them out to
the world and see the results of your
incredibly hard work.
10. Review: We have all our content edited, we have it whittled down, and we have the
different assets that we've created
throughout this one. Shoot now let's
actually look at what we're able to get out of this. We have our full long-form
interview as well as a short form preview
trailer of it as well. Then we have created a bunch of different TikToks to taken
from the actual interview itself featuring a whole
bunch of B-roll as well as some of the photos that
we took from there. We also have the
different photos that we captured on the shoot, whether it'd be film or digital. And we have a behind the
scenes look at this so we can let the viewer in and show them behind the curtain, show them the
creative process of what it was like being
on set for this. And then we're able
to actually make some different ads as well
out of this by taking quotes directly from the
interview and putting that in text form over
top of the photos. Because we have that
negative space there. And this just goes to show you how even though
you're one-person, you can create a ton of assets out of just
one shoot, one day. And you can create
a ton of content for a bunch of
different platforms. So I hope this has given you a great idea of how you can structure a
shoot so that way, you can be the best
content producer possible.
11. Final Thoughts: If you've made it this
far, first of all, I want to thank you
for taking the time today to learn how to be the best for content
producer that you can be. By now, you've
learned how to plan, how to prep, and how to
actually streamline production. So that way it's
going to be smoother, especially if you're the main
person tackling all Photo, Video, Graphic Design, and
social media related content. I hope you enjoyed the behind
the scenes look as well. And if you want to check out the full interview
with August winter, it will be linked in the
description down below. So feel free to
check that out also, if you want more technical-based
classes on lighting, on posing, models, etc. I have a bunch of classes over
on my Skillshare profile, so make sure to check
those out there. If you're an in-house
creative making content for your brand,
for your company. I hope that this was super
valuable to you and helps you to streamline your
production process. I look forward to not only
hearing your thoughts, but also seeing all
the different pieces of content that you are able to pull out from your
different shoes. Remember that a little
time in the planning, it will actually save you
so much time onset and in the edit because
you know exactly what you're looking for. Now with all that said, I can't wait to see the
projects that you create and hear how this has
changed up your workflow. I would love for you guys to chime in the
discussions down below, I will be there to answer any
questions that you may have regarding anything
related to this class. Additionally, if you
would like to see more short-form content from me, feel free to check out
my YouTube as well as my TikTok since
we're talking about different ways of
creating content. So make sure to check out some different ways
that I'm changing up my content strategies
for all of them. Lastly, we want to
thank you again for your time and for being here. And I hope you have a
super creative day. Remember to work
hard and rest often. Thank you so much. Also big, thank you to August, winter for being a
part of this project.
Fynn Badgley, Fashion & Portrait Photographer
