Merchandising Your Artwork: Create SKUs for Your Products | Taylor Carroll | Skillshare

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Merchandising Your Artwork: Create SKUs for Your Products

teacher avatar Taylor Carroll, Illustrator & Chief Cat Mom

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:39

    • 2.

      What You'll Need

      0:35

    • 3.

      Why SKUs Are Important

      3:19

    • 4.

      Having A Key

      4:14

    • 5.

      Making Your SKUs

      7:17

    • 6.

      Conclusion

      2:19

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About This Class

Are you just randomly naming your products & calling it a day? Do you have a hard time packing orders or doing inventory without a clear system in place? It might be time to create a SKU system for your product-based business! SKU stands for Stock Keeping Unit. These codes allow you to identify your products quickly and easily, and they are essential for managing inventory on any major shop platforms like Shopify, Square, or Squarespace.

Hello there, I’m Taylor! As well as being an artist and Skillshare top teacher, I also run a cat-themed stationery brand out of my home in Virginia called The Stray Shop. I started the shop over three years ago with a handful of sticker designs and almost no money. I now have products in over 40+ retail locations across the US, Canada, & Australia.

Our SKU system has been a game-changer since day one, helping me manage the business and set it up for major growth. Over the last year, I've perfected this system into a single, easily adjustable spreadsheet. In this quick class, I'm going to show you exactly how to build your very own SKU system!

In this class, you'll learn how to:

  • Why SKUs are important to have in your product-based business
  • How to set up an easy-to-reference key to take out the guesswork
  • Quickly set up SKUs for all of your products going forward

This class is great for any product-based businesses that need a clear & easy system to manage their product line!

All you need is some products that need SKUs & access to Google Sheets, which is free by the way.

Let's go make some SKUs!

Want to see what I'm doing in my own shop? Check it out here!

Like the class? Please leave a review and follow me for more!

Meet Your Teacher

Teacher Profile Image

Taylor Carroll

Illustrator & Chief Cat Mom

Teacher

I'm so glad you're here! In case you don't know me, I'm an artist, teacher, & cat mom based in Virginia.

ABOUT ME

I've been making art since I was tiny. It makes me happy, so I just decided not to stop! I not only teach to help others explore their creative side, but I also sell products online and work with really cool clients on all kinds of fun art things. I definitely consider myself a generalist in that I enjoy any and all types of art.

I began my creative business in February 2020, perfect timing, right? Since then, I've slowly been creating more classes on topics I love like animation and illustration. I also t... See full profile

Level: Beginner

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Transcripts

1. Introduction: Hey, everyone. I'm Taylor from the Stray shop, and today, I'm going to be teaching you how to set up a skew system for your business. Skew stands for stock keeping unit, and they allow you to keep better track of all of your products and inventory. Skews are sequences of letters and numbers that you create and customize to fit your business needs. However, a bad skew system can really hurt your business more than it will ever help. Trust me, my first queue system was absolutely awful. Let me show you the best way I've found to set up an easy and useful skew system that can grow with your business. Let's go ahead and hop into this quick mini class. 2. What You'll Need: Once you're done with this class, you'll have all the skills you need to make your very own skew system. All you're going to need is some products that need skews. You can start with as many or as little as you'd like. I have a lot of products, so my skew systems a bit large, but yours can be as small or as big as it needs to be. You'll also need access to Google Sheets or Excel. You can use Google Sheets for free with a Gmail account, so that's one I'm going to be using today. But you can replicate all of this in Excel. If you have any questions as you work through this class, feel free to pop them in the discussion tab below. Let's get going. 3. Why SKUs Are Important: Like I mentioned, I'm using Google Sheets, but all of this will translate to Excel just fine. Before we get started, first things first, you're going to want to open the program that you would like to use. Like I said, I'm using Google Sheets to keep everything organized. I went ahead and named this skew class and from there, we're going to start making skews. But what does that look like? If you're like me a couple years ago or if you already have skews or you've thought about skews, you're like, Well, I need a way to label these products. That makes sense. You need to label them. Especially if you start having more. When I started having ten and then 20 and then now we're up to 250 products, I'm like, there's got to be a way to identify these. When I started, I would say, draw a cat in a pumpkin. I'm like, Okay, cool, that's a cat. This would be my skew, a cat pumpkin. Dash sticker. I do all caps. That's descriptive. That's super easy. Well, say I wanted to draw another cat in a pumpkin that also happened to be a sticker. What am I going to call it now? I would be like a cat pumpkin, sticker two or a cat in pumpkin. Dash sticker? Sure. I guess that's helpful. I mean, it's not going to matter, right? Like, I'm just going to look at what the customer ordered or what they told me they want into the market. I'm just going to pull it up, right. No big deal. Well, it ended up being a big deal. I'm a really descriptive person, but it got to the point where some of these were getting really long or I was drawing similar things. So I I have Pride cats and I have three different versions and a sticker sheet, and they're all stickers. So what am I supposed to call them? Then my partner started helping me to pack orders because we just were growing and it was great. But he was like, Babe, what is cat pumpkin sticker? How am I supposed to know what Cat pumpkin sticker one or two is? He's like, looking through my stuff and he's like, This is not helpful. I'm like, Oh my gosh, you're so right. This is totally not helpful at all. But the idea of having more of a numerical skew system scared the crap out of me. But I promise you, if I can make a skew system, you can make a skew system. Even if you're scared of a numerical system. I promise it has been so life changing. It's much easier, it's much quicker for me to pack orders, and it's so it's really setting me up for growth. I true essence. I am now going to be able to eventually hopefully hire people on, and they know what I'm doing. It's not up to chance, whatever someone wanted to describe the thing I drew that day. It's actually going to be helpful in the long run for everybody associated with my business, as well as for myself. If you never want to hire anybody, that's absolutely fine. It's going to help you too. Even if you're the sole person in your business and will always be the sole person in your business, having a skew system is going to be super helpful. So now that I've got now why I think it's super important, we're going to move on to the next lesson where I'm going to show you how we're going to set up a key for your skew system that's going to make it really easy and take the guesswork out of it moving forward. I'll see you there. 4. Having A Key: Okay, so I mentioned having a key. This is my skew spreadsheet, and this is how I have it broken down. These are just my single sticker skews, but they're the most basic ones, so we'll go over those first. I have my spreadsheet broken down into product name, identifier, category ID, product ID, and all of these are going to put together to make my skew. I'll show you the formula to do that in a later lesson. But these are very important. These are things I set up within my key that I'm about to show you that makes it really easy. I also, you can see over here, copied over part of my key just so I don't have to always go back to the key tab. This is just quality of life things, but I just wanted to show you. If you see 01, 01 is miscellaneous for my category ID. That means this sticker, kiss my fluffy butt is a miscellaneous sticker, whereas I have some stickers that are very specific to say festive season, or I have spooky stickers, which I obviously made 13. Those are going to help me keep up with those. If someone ordered an SS 13 oh two, I know SS is my identifier, which to me signifies single sticker. I created these myself, so they're easy to keep up with. That might not be what you want to use. That's fine. But then I know my category 13, I know that that means spooky. Some of these I can immediately always get someone ordered an SS ten, whatever. I don't immediately always know that those are gardening, but I can put them in a system that goes together that when I'm pulling things, I see all the gardening things there. You start to get an association with it. I always know 13 spooky. I did that on purpose, but that way, it's easier to know, Okay, I'm going to look in the spooky section where I have all my thirteens and then all I have to look for is the 002. I work with these a lot, especially right now as I'm recording this, it is October. I get a lot of SS 13 Ooh ones. This is what I was explaining to you over there, but this is across all of my product. So these are my category IDs. These are my identifiers, which is the first thing that goes before the category ID, and I've set these up myself. So single sticker, like I mentioned, SS, sticker sheet to me, SH. Again, CSS makes sense. It's double S, but I can't do a double S here, but SH, short for sheet, greeting card, GC, so on and so forth. Some of these I don't use a lot. BS is funny haha but I only have one bumper sticker, but I still needed to have an identifier for that because I do have bumper stickers. These is when it gets in the weeds a little bit. Grading cards are a little bit different, but if you are a stationary person, this might be relevant to you. I have a grating card ID that I use specifically for grading cards. I have everyday birthday and I just labeled these by a letter because I'm using these regularly. Then apparel its own thing. But I had to be able to break down the skew by the size as well as the color, and these are colors that I use often. At any point if I create a new product or I get a new color, I can just go into my key and add a new color code. It's not that hard. It's your skew system, make it work for you and make it make sense for your brain. The most important thing with skews, though, is having a key and a clear way to set up your skews. We'll get into that in the next lesson when I show you how we're going to get the Excel sheet to do the work for us. But having this key is vital to making sure that your skews not only makes sense for you but makes sense for you down the line, say you take a break or you go on vacation, or you have an employee working for you or you have a friend helping you. This just makes a lot more sense for everybody involved. Okay, I know that was a lot of information. I hope that all makes sense. In the next lesson, I'm going to show you how you go ahead and set up this system to make it work for you. All you have to do is put in each of these and it'll spit out the skew for you. I'll see you there. 5. Making Your SKUs: All right, so now we're going to fill out our skew system. First things first, we're going to start with our product name, and I'm going to go with the kiss my fluffy butt sticker since I know that's the first one on my sheet. I'll pop a picture of it up in case you want to see it. It's one of my longest designs that still sell really well, so that's great. From there, I don't put the identifier written out, if that makes sense. So even though this is a sticker for the product name, I'm not going to put kiss my fluffy butt sticker. The identifier is going to tell me what that is. That's why in the last lesson, I had different tabs. So if you don't have a ton of different products, you can definitely do this all in one sheet. I just have enough different types of products that I just have them broken down into different tabs below. Anyway, keeping it simple, not adding sticker to that. Then the identifier is going to tell me what it is. I have on my key, we'll go back to really quick. My key, it's a single sticker, I know, so my identifier is SS. So I'm Ss. I'm going to go back again. This is where you're going to reference your key a lot, category IT. I feel like kiss my fluffy butt falls into miscellaneous. I don't have a butt line of stickers, although maybe one day I do need to add that. I don't know what number but would be funny to be, but maybe 33, two butts. Anyway, I'm going to keep it as miscellaneous. Then I also miscellaneous glitter since I do have glitter. But my category ID, I know I'm going to use right there is OO one. If you put one, it's going to make it just one. That makes sense. For this one my product ID, I know it's the first one in that series, so I don't need my key for that. That's just OO one. But if I enter that, it's just going to do one. Then when I make this is going to say SS one, one. Well, that's not quite what I want. I want to have a couple spaces, digit points. I hope you guys think I know what I'm talking about. I do know what I'm talking about. I just don't know how to express that. Here, instead of just putting one, I'm going to put an apostrophe 01. That's going to keep my zero and it's going to put it onto the left side. Looks very nice. I like it. But it is going to be helpful later down the road, apostrophe Ooh one. There you go. That way, we're leaving enough room for variation. So if I go back to my key, I don't think I want to have a label system that goes above 99. That's getting crazy. If I get to 99 of these labels for my category ID, I probably need to to col them or group them a little bit better because I just added food, but technically tea and coffee could be food. I just have very specific tea and coffee things that I sell frequently, so I did want to keep those separate. But again, I think two digits, that's going to be perfectly fine for me. Now, when it comes to the product ID, which is the design ID. If you saw I had the one, it was SS 13 oh one, SS 13 oh two oh three, oh four. That's just giving me a little bit of room to continue to grow. I might not keep what, 999 of those objects. But that way, say I keep SS 13 oh oh one forever. Like I said, that one's my favorite It's kitty bones. When I continue creating more and more stickers, I'm going to have a lot of room to grow off of that. So if I eventually say have SS 13 oh 25, I'm still going to have a lot of growth, like room for growth. And again, I don't think I'll ever get up to 999 but you want to give yourself room for growth just in case. So now that I have all of that set up, I'm going to go over to where I wanted to spit out my skew. From there, I'm going to put equal C plus equal concatenate, it says, string each one together, and then I'm going to select the first one, B two, which is going to be my beginning. Then I want them to have dashes in between. What I'm going to do and then hit comma quote, quote. That's going to add a dash. I'm going to select my next one, which is my category ID. I'll say C two, I need another dash in there. Tab, quote. All those things, words. Then my product ID. Then I'm going to parentheses, Enter. It's going to spit out my skew with those dashes attached. So that's pretty cool. If you know how to use Google Sheets or Excel, then it might not be that cool. But if you're not a person who uses them a lot, you're welcome. That's amazing because I was like, what is this doing? And now I know, so it's great. Now we're going to continue creating more skews. But we don't want to do that every time. That's really annoying. That would suck. What we're going to do is we're going to select all of this right here. I'm drying, I'm drying. I'm struggling today, guys. Select all of this, Control C, Control V. Then from there, can control V. It's going to drop all of those in there and that's a mess, we're just going to delete those. Thank think I can select all of these and delete them. Boom. But do you see how their dash is there? That means our formula is still working. Let's say we want to do kitty bones. Again, I'm not writing sticker because I know my from my identifier that sticker, put SS in here, tab. There goes. Look, so cool. Maybe you don't think it's cool. That's okay. I'm going to put 13 again. From here, I could just put 13, so I'll put that there. But it puts it over here and it bothers me. I'm going to put 13, not 12. Then ooh one because I know that's the first in that series I created. I created your skew and it spit it out right there. That's how you create skews, guys. It's really simple and you can go back to your key and you can use the same setup to create all kinds of things. I have my identifier, my category ID, and then my product ID, that's spitting that out. Here I have two identifiers, the apparel color and the identifier that is a T shirt pushed together. You could do that way. I think that's also how I did my greeting cards. Same thing. Identifier, category ID. Product ID, boom. There you go. Same for all of my other stuff. Sticker sheets is the same. So yeah, I really, really hope that was helpful. I hope it wasn't too simple or too complicated. But like I mentioned, if you have any questions at all, please just drop them in the discussion tab below, and we're going to finish up the class real quick. Like I said, quick and easy class. 6. Conclusion: Really is that simple. And like I said, I really hope you thought it was simple. I tried to explain why I do the things I do, but also the nitty gritty of how to do it. Not that nitty and gritty, but it's still very helpful and skew systems are essential for a growing, thriving business. Even if yours looks different from mine or you only have an identifier and a product ID, that's absolutely okay. Maybe you don't have categories. But having a system in place that not only you can read easier, but that maybe future employees or helpers, even if you just need help for a short season, are able to look at your whole system and go, that makes sense. I know where to find this thing. It is so immensely helpful and I really hope that you could see the value in having a skew system. I really hope you like this class. If you did, please leave a review down below. Be sure to share this with any other small business owners who you feel might benefit from having a skew system in their business or just sharing with people because you thought it was helpful. I would really appreciate it. I would love to see your skew systems down in the Projects panel. Go ahead and drop a project in there, do a screenshot of your beautiful spreadsheet or Google Sheet and let me see what it looks like. Maybe you color coded it better than mine. Maybe you have ideas for other people on how they can come up with identifiers for themselves if they work in a different industry. Also, if you're ready to take it to the next level with your skews, go ahead and hop over to my barcodes class and I can show you how to make your own barcodes right in Google sheets that you can print out and then use to scan when you're fulfilling orders, you're doing markets, all kinds of things, even inventory, and it's super helpful. Once you just take a moment to get these systems in place, they can help grow your business exponentially by saving you time and effort in the future because you already have systems. You know what you're doing, you're just popping it in and moving forward. There's no weird naming cat pumpkin, sticker two, three, whatever. Um, so yeah, again, I really hope this class was helpful and I hope you enjoyed it, and I can't wait to see you in the next one. Bye.