Mastering TikTok For E-Commerce | Shimmy Morris | Skillshare
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Mastering TikTok For E-Commerce

teacher avatar Shimmy Morris, YouTuber - Creator

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome

      1:39

    • 2.

      The Setup

      6:38

    • 3.

      Niche Selection

      4:28

    • 4.

      Content Creations

      13:52

    • 5.

      Boosting with Ads

      5:25

    • 6.

      Working with Influencers

      4:10

    • 7.

      Tips and Tricks

      3:40

    • 8.

      Thank You!

      1:15

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About This Class

Welcome to a detailed TikTok course on setting up your account, picking a niche, creating content, creating ads and eventually scaling your TikTok business with various forms of monetisation. 

This in-depth course covers every aspect of TikTok that you would need to start monetising your business. 

Meet Your Teacher

Teacher Profile Image

Shimmy Morris

YouTuber - Creator

Teacher

Hey, I'm Shimmy.

Teaching is never something I expected to do but I fell in love with it! I love helping people manage their money, create new businesses and uncover passions they never knew they had. 

I spend most of my time making YouTube videos, working on various businesses, like Print on Demand, Amazon FBA, Trading, Photography and my Podcast. 

A lot of people asked me to create a few skillshare classes in different areas I had experience in, so after much contemplation I did! I hope you enjoy them. 

 

If you ever want to ask me anything, drop me a message and I'll try my best to get back to you as soon as I can. 

 

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Level: Beginner

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Transcripts

1. Welcome: Hello, welcome to this TikTok course. In this course you're going to learn so much amazing stuff that you hopefully don't already know. Basically what I want for you by the end of this course is to be able to create a TikTok account, get it to tens, if not hundreds, thousands of followers, and monetize it either for print, on-demand, E-Commerce, service-based business or anything. Really. That's the idea. Nowadays, having an audience is so unbelievably important and a lot of people try and have success, but ignore trying to get an audience. But if you think about it, your customers are your audience. And if you don't have an audience, how are you going to get customers? Everyone loves a story these days when you buy a product online, you want to know where it came from. Of course, there are those anomalies. You go and buy something on Amazon that you need. Let's say you need some new toilet paper or something. You might not care where it came from. But if you're buying a product, a t-shirt, or a product that you know you don't need, but it looks cool and you want to give it a go. Well, a lot of the time you want to look at the company, look at the other products are selling. Look at their customer service and their overall brand rating and their score and all of that kind of stuff, rather than just aimlessly by it. So with a TikTok profile, I want to help you create that entire profile so that when you do eventually sell products, it's far easier than it would have ever been before. 2. The Setup: Part one, the Setup. Welcome to TikTok Marketing, one-on-one, a complete TikTok course for building your E-Commerce business through social media. We're going to be covering a lot of important elements in this course. So grab a pen and paper and take lots of notes. By the end of this course, I want you to have all the knowledge to be able to set up your own TikTok For immense growth. And of course, how you can use it to increase sales drastically in your business. Whether that drop shipping a print on-demand, a service-based business, it doesn't matter. I have made sure to relate all of these different methods to any business type. We need to start with the Setup. So many people get this wrong, but it's vital for growth. Your profile is your landing page and it could be the reason why someone would follow you or just simply move on. So you want to create a profile that someone's going to resonate with, stick around and follow. Don't just jump straight into posting videos, thinking that's the most important thing down the line, it will be. But for now, we have to focus on your profile. Because if you post a video and it goes Viral, tons of use, and they come back to your profile to see who you are on what you're about. If your profile is set up badly, they're not going to follow you. They're going to leave as quick as they can. We need to convert viewers into followers so they continue to consume our content. So starting with the profile picture and the username, this needs to be clear. Who are you and what do you want this page to be known for? I'm shimmy Morris, but that doesn't mean I'm going to put shimmy Morris in my name. Why? Well, no one is actually searching for shimmy Morris. Not that I think the chances of being found organically is very, very slim. For the main example in this course, we're going to go down the cycling niche and I'm going to explain a little bit further why I've picked this niche later on, but for now, just go with it. So for a name, I want to put something with the word cycling in it as well. So it could be shimmy Morris cycling. But again, that's not very good. We want to try and think of something a little bit cooler, a little bit more unique, like psychotherapy. Pedal kings cycle with shimmy. People who are actively searching cycling content will come across your TikTok page and it will allow you to be viewed by so many more people organically. And because you're going to be instantly relatable, the chance of you getting a follow is a lot higher as well. The next thing is your thumbnail. Another perfect little bit, a real estate on your landing page. Now because we're going down the cycling route, we might want to put a bicycle wheel, us holding a bite me holding a bike up here. Whatever it may be, we want to make it again, instantly relatable, instantly recognizable so people know where they are, what they're going to get, and what they can expect. Niche specific pages do far better than just generic pages, which is why I'm suggesting we go down this niche specific routes. Sure. You could have an every page and try and sell every single type of products. But that's gonna be super confusing and it's going to be far harder to build a following on that page. Not impossible, people do do it, but I'm trying to go down a more simple route for you later on when I talk to you about picking a niche, I'm going to explain why you should pick a certain niche that you know a lot about and why it's so important. And if you feel like you don't have any specific knowledge, certain topic, I'm going to show you how you can pick a niche that you knew nothing about and become an expert. So stay tuned for that. The next element of your profile, or as we like to call it, your landing page, is your bio. And we TikTok, you're allowed at characters, so make good use of it. I see a lot of people sharing things like, I live in Texas. I'm a married man with four kids. I'm not a married man with four kids. I'm just a married man. But I see people sharing all of these things and truth be told, no one cares unless you niche is about parenting, It's irrelevant. You need to make your bio relatable while still being searchable with good keywords. For example, if we continue down this cycling route, we could use something like avid cyclist, 10,000 mi covered, helping you with your cycling journeys, cycling tips, mad cycling stories. All of these things are valuable because they're displaying social proof, curiosity, intrigue, and immediately they are relatable when someone stumbles across your page at the end of the day, you want someone to feel comfortable enough to stick around, watch more of your content, and follow your profile. There are, of course, hands of anomalies with this kind of thing. There'll be people who don't follow any of these rules and these still blow up. However, we are trying to do this with a bit more of a mathematic and tested approach rather than hope to be one of those lucky people that go Viral, we may as well just stick to what's tried and tested. Lastly, is the link, the link that you have which could lead to your shop or anything really, this isn't so straightforward. You're going to need a business TikTok profile to get access to this, as well as that you're also going to need a minimum of 1,000 followers. By the time you have finished this course, 1,000 followers should seem quite easy to you. So don't worry, getting that link in your buyer will come a lot sooner than you think switching to a business account also ads if you other really awesome features like enhanced metrics, music for commercial use, specialized features and business content guidelines. So it's definitely worthwhile doing this. Now, it's time to head over to part two, niche Selection. After that, you'll be ready to set up your profile and you'll be good to go with the next thing, which is Content Creation. I'll see you in the next video. 3. Niche Selection: Welcome to part two, niche Selection. Awesome job for getting this far. Picking your niche should be straightforward. So first, get a pen and a piece of paper and set yourself a ten minute timer. Write down every topic that you're passionate about, interested in, or know about. If there's absolutely nothing after doing that exercise, then stick around as I'll show you, a pretty cool solution. The reason I suggest going down this route and picking a niche that you are passionate about is because in this day and age, it's vital that you stand out. If you know you're niche, you'll know what your audience wants to see rather than guess or copy what other people are doing. People can read straight through a fake. So don't be one of those people and try and guess your way through a niche. It's super important that you know who your audience is, what they want to see, what they don't want to see, what they want to buy and what they want for breakfast. Maybe that last one isn't so important. But you get my point. It's really, really important. You fully understand who your audience is. This allows you to build an ICP, which is an ideal customer profile. Once you have this, everything becomes easier coming up with content, knowing what to sell, knowing what brands to partner with. It's all much easier when you have an ICP. And this is why I recommend picking a niche that you love because you are your ICP and your friends most likely could also be your ICP. So this just saves a lot of time and a lot of effort when it comes to research. You'll also come across far more genuine when you're talking or selling or coming up with designs or whatever you're doing. So, for example, for me, I would pick cause photography, videography, Business, interior design, cycling. There's so much and I'm going to a long list right here because I haven't lots of interests and these are just a few. And I really wouldn't struggle trying to communicate with people who have similar interests. If you don't have any interests, first, I would urge you to sit a little longer and dig a little deeper and really think, potentially, even ask your friends or your family what they think and just try and come up with something. But still, if nothing is working and you just don't have any interests, well, here's a solution for you. You would just pick any niche that you want. You would learn about it, but not just your typical learning about it, doing a bit of googling and learning a bit. I mean, really, really learn about it. Become an expert. Learn about what your customer wants, who your ICP would be, what they would want to buy, what they would want to hear and see, learn every single aspect of that niche. And in order to do this, you can use Google. But quite frankly, I think using GPT is brilliant because with chat GPT, you could ask it all sorts of questions. What your customer wants to see. You could ask it to build you an ICP. You can ask it all sorts of questions and it should have all the information. Just providing that you're niche isn't some quick, trendy topic that chat GPT won't know about, in which case, I wouldn't recommend going down that route. Anyways, you want something that could be evergreen. This step might take you a few days, a few weeks, even a month, and that's totally okay. Do not rush this element of the business because it's really important that you know, your audience. Back to fronts. This may seem like quite a different approach when it comes to E-Commerce or print on-demand. And the reason why I'm suggesting this approach is because this business and these types of businesses are only becoming more and more saturated. We just have to adapt. We have to try something new. And this is the thing to do once you have your niche all planned, your ICP written out unplanned. Go ahead and create your TikTok, create your name, your thumbnail, and your bio. And then join me in video three where we're going to be talking about Content Creation 4. Content Creations: Welcome to part three, Content Creation. Things are starting to get really exciting. This video is a big one and we're going to be talking about everything, Content Creation, five different types of content that you could be creating. We'll also discuss video Creation and how you can do that to the five types of content we are going to be talking about is organic product videos, search friendly content, trendy content, you content, and series. Let's talk about each one in more detail so you know what to do starting with the first organic product videos. Another name for this is UGC, user-generated contents. These are taking the Internet by storm, and so many companies are taking advantage of this style of content. This is where you either pay someone or you create yourself a video displaying a product in the most organic way. For example, imagine wearing one of your cycling t-shirts whilst showing how to do a series of exercises. Maybe You mentioned the t-shirt design or you tell people where they can go and buy it. But the video isn't really about that t-shirt. It just happens to be in the video. There's different types of user-generated content and this is one style. Another style is where you are actually talking about the product in a very natural way and it just makes it not feel like an ad. There are far better examples and t-shirts, however, I'm trying to relate this example to print on demand. But imagine you're drop shipping a workout product and your user-generated content is about a five part Exercise series where you're using that exercise products that would be considered user-generated contents. Organic product placement is one of the best forms of marketing, especially now when most products are just stuffed in your face. This is much more subtle. Imagine standing next to someone and instead of them talking to you at a normal decimal there screaming in your face, that's not very pleasant and you'd probably walk away and ignore what they're saying. So don't be that person screaming and your customers face with your products. Try and make it natural, talk to them normally, commonly, and make it as natural as possible so they don't feel like they're being sold to. Instead, they just feel like, oh, this is a cool product. Maybe I'll get it. That's what we want them to think. The next type of content is search friendly content. This is usually evergreen content that will be relevant forever or at least a very, very long time. One of the best things about this type of content is you can batch created. So let's say every Friday you create ten TikToks. Now, this works because there's content isn't trendy content, it's just evergreen content. For example, smoothie recipes. This is all evergreen exercises. This will always be evergreen. It will always be irrelevant. These kinds of things. They didn't go out of season. They're always going to be useful. You can, of course, combine evergreen with something trendy. For example, how to make an orange smoothie around Halloween time, or best exercises for the tort of France. If you're in the cycling niche in the Torah, France is coming about, then yes, you can make trendy evergreen content. But with this, we're talking mainly about creating just evergreen content. You can use various search engines like Google to find popular keywords that you could base your video on. But truth be told, you only really need to use TikTok search engine. So if you go to TikTok and you go to the search bar, you can actually find so much stuff. Like I said, you could use Google Instagram. But TikTok really hasn't everything. First, start searching on TikTok and see where the autocomplete takes you. So as you start putting something in, things will start popping up. And with that, you can see what is being searched for the most, what is the most popular. Now I know I said we're going for evergreen and this is going to be very slow burning type of content and it's going to last for a very long time. But you still want to try attract some attention with a popular topic. Now, very importantly, because this is evergreen content, you want to make sure you include an evergreen call to action. If you have a limited run of a t-shirt or something is 1,000 of them. You don't want to put that in an evergreen piece of content because at some point it's going to run out of stock. Instead, you want to say things like follow for more videos, check out this other video. Or if you have an ongoing product line, then you could try and promote that. But the idea here is you want the thing you're selling or the call to action to also be able to last for very long time and not go out of date. The next one Is trending content. This is always a good one to have in your toolbelt. These videos help you to get a spike in video views and views to your profile. However, don't go chasing trends because a lot of the time, it's incredibly time-consuming and we're usually too late. This method of chasing trends can really lead to burnout and we don't want that to happen. This is why I recommend doing this approach, but very lightly, occasionally, occasionally try and post a trendy video, but don't make it your main thing. You can find trends based on music, what other people are doing, searching for hashtags like hashtag trend alert. You can also follow people like Jackson's tips who will help you specifically with TikTok and finding trend and other types of things. So those are the ways you'd find trends. And again, when you're scrolling through TikTok, you'll notice a trend because you'll see so many people use the same piece of music, the same style of video. And you can jump on that. But chances are, like I said earlier, you might be a bit too late when it comes to doing trends. It's not just about doing the music. It's also about doing the entire style of video. Now I'm not saying you have to start dancing or do anything like that. Sometimes trends have a specific style of video. Maybe someone opens a door and something's there. They closed the door and they open again and something else is there. And that's the trend. That's just one example. But let's say the video is the trend itself. You need to figure out how you can relate that style of video to your niche and create that content. Another thing that can be quite difficult, which is why I say, do this infrequently and don't make it your main thing. The next one is you content. This is a fun1 and this one is basically missing create whatever you want, whenever you want, just have FUN, make it relatable, make people see you for you if you're going to be on your TikTok channel. And the reason why this one is good as, especially as you're building a following and as you're getting bigger and bigger, it allows people to see who you are. The real version of you. There's nothing fake. There's, there's nothing there except you. Now this content might do really badly. It might get very few views. But over time, as you get more followers and people find this Content who are following you, they will really like it, they'll really engage with it. And funnily enough, it actually drives a lot more followers. The final type of content is video series. This one is probably the best for insane rapid growth. This allows the viewer to join you on a journey and learn something over time, which basically means they're going to watch one video and then they're going to want to watch the second and the third. So in order to do that, they'll follow you so they know when you bring out these new videos and they want to follow your journey, your series. And these just works so well. For example, imagine in the cycling niche, I go from London to Paris and I make a cycling vlog or selecting series where there's ten TikTok of meat and on my journey from London to Paris, That's a crazy TikTok and I'm not suggesting you do that if you're in a cycling niche, but it's just an example. Another example is, let's say you are in the exercise niche. You could do a series of different exercises, different arm exercises, leg exercises, ab exercises, back exercises, and people will follow you for these series and they'll want to see what you bring out next. Now, let's discuss video production. You have length, topic, purpose, and style, but you need to start with researching what others are doing in your niche because you need to know what's working and what isn't working. There's no magic number. I don't know what niche you're going to pick, so I can't tell you. You should make two-minute TikTok. You should make 10-second TikToks because it really depends on the contents. Unfortunately, a lot of people are looking for magic numbers for answers like ODU of TikTok, that 10 s and it will go Viral, doesn't exist. That's not how it works. If you're doing like an exercise video, it makes sense for it to be a little bit longer, maybe 2 min or minute 30 or something like that. If you're doing a simple jokey video, then it could be ten or 20 s. It really depends on what you're doing. You need to go through and see what other people are doing your niche. You need to just shoot a couple of videos yourself and see how long it takes you to shoot a story TikTok or whatever niche or in see how long it takes you to film those videos and see if you can consolidated a tiny bit or see if it needs to be longer or shorter, show it to some family and some friends and see if they understand if they like it, see if they want to continue watching it. There's lots of different elements here that you need to figure out depending on what your niche is, you can use your phone to create these videos. You don't need a fancy camera. You don't need all these lenses and, and all these different types of things. It's just, it's not necessary with TikTok if you have faceless channel You can use stock footage that you find online. Just make sure that you're allowed to use that footage. Sometimes you might need the commercial licensing. Sometimes you won't. Just make sure you know what you're getting yourself into when it comes to posting, just try and be consistent. Again, there's no magic number here. I'm not going to say post five times a day and you're gonna go viral in a week doesn't exist. If you can do one a day, then brilliant. If it's only three times a week, That's also okay. Just stick to something, honestly, a TikTok video, it should not take you so long. So posting once a day, don't you take you 20 to 30 min, which is not that long when you think about it, especially if you're creating a lot of evergreen content. And just one day of the week, you do a content dump where you create ten or 20 TikTok or something like that. And then you can schedule them over the next week or the next two weeks. The truth is, the more you post, the more you grow, but don't do something where you're going to burn out. Meaning if you can post five times a day and you know, you can do it, Go for it. You're going to grow really, really fast. If you can post once a day, go for it. Like I said, the more you post, the faster you grow, but don't jump in and try and post five times a day burnout and then give up because That's not helping anyone and that's just ends up being a massive waste of your time when posting. Make sure to use hashtags relevant to your video and to your niche. What's visually in your video? What's your video title? What's your profile about? What's your niche about these other types of things you want to use in hashtags. You don't need to use the hashtag, trending hashtag For You page. Just try and stay relevant. You can find hashtags easily in the TikTok search bar. And some people will say, you want to pick specific hashtags based on how many searches they get and you'll see the number. They're really don't overthink this. Just use a few different hashtags that work with your Content and try and mix it up. So don't use the same hashtags every single time. Try and use different hashtags for different videos. Again, just make sure they're extremely relevant to your contents. Most importantly, try and focus on value. If you really know your audience and you really know your niche, you will know what they find valuable and what they want to see. Then all you have to do is create content that solves that. You end up with a large following that feels indebted to you for giving them all of this valuable information and helping them in their life. And then when it comes to you selling a t-shirt, a product, or a service or anything. It's going to be a lot easier when you have such a highly engaged following along the way of creating content, you can also come up with cute, funny, catchy names or phrases, or ways to describe something or something along those lines. And the reason why you can do this early on and continue repeating it throughout is when it comes to merge and t-shirts and mugs and stuff like that. I'm thinking of what products from the beginning, right? So if you have a catchy name or a phrase or something down the line, you can slap it on a t-shirt and then sell it. And all of your followers, all the people that watch you consistently will get it. I want to be part of your tribe and they'll end up buying your products that have these different phrases or names on them. So that's Content Creation. There's a lot to unpack there. So start planning, start coming up with some ideas and then join me in the fourth part of this series, which is going to be using TikTok ads to boost our growth even faster 5. Boosting with Ads: Welcome to part four, boosting with ads. This is where things start to get really interesting. We're taking matters into our own hands with this video and we are not relying on TikToks own algorithm. This isn't for everyone as you will need some money to run. Tiktok adds, but not very much money. And I'm going to explain why in a minute. This method simply allows you to explode your TikTok page. The reason I'm so excited about this is because a similar method existed a long time ago when people were building Facebook pages. I did it myself for quite a few pages. And I remember getting a page to over 100,000 followers for less than 0.00, $0.07 a follow. I'm not kidding either. It cost me a few thousand dollars and I had a humungous following which I was able to sell thousands and thousands of t-shirts to. And the best part is they will all highly engaged followers. Now, I'm not suggesting you spend thousands and thousands of dollars and I'm not suggesting that you try and grow a page with ads to 100,000 followers, that isn't really necessary. You could grow a page to a few thousand, then let TikToks own algorithm kick in. You don't need that many followers to be successful on TikTok when it comes to creating content for your ads, refer to the video about content creation. Creating a lot of UGC and POV style videos is going to be very important here, UGC is user-generated content and POV is point of view. So first-person point of view videos and most importantly, make sure that these video ads have a solid call to action. In this case being a follow for more videos or follow for more information. Let's go through the ad creation so that I can show you. First head over to TikToks Ad Manager and click create an ad. We want to use custom mode. We then want to do community interaction. That's the best one to go viral, even though it may seem silly, like we should just go for reach or we should go for clicks, the website or whatever. Trust me, we want to go for community interaction. We're aiming for followers at the end of the day, and this is what we're going to get. Fill out a name and click Continue. We want to dial it in a little, but not much because we want TikTok to figure out who to put it in front of. This will keep it as cheap as possible. So depending on the quality of leads, you'll want to put a location in UK, Germany, Canada. Think about where you're going to be selling your products down the line, putting a location in at this point, we'll make it a little bit more expensive, but down the line it will make selling a lot easier, as well as that the quality of your traffic will be significantly higher. Next, we need to set the optimization goal to follow now just to quickly touch upon interests again. So in my niche, for example, cycling, I might use famous cyclist, I might use specific cycling terms, brands, words. However, I'm going to keep it as broad as possible because I want to try and keep this audience as big as possible to keep the costs down, the more niche we go, the more expensive it will get. However, also understand that the more niche we go, the more expensive it gets, the better quality followers you will be getting. If you have a very large budget to do this brilliant, you can get super high engaging, high-quality followers to your page. You're working on a smaller budget than just keep it slightly broad. Once we've set the optimization goal to follow with the lowest cost, we're ready for the next element. The content has to be really engaging. You're going to need an unbelievable hook to get people to stop scrolling. Watch your video. And finally, you're going to need an incredible call to action to get people to actually go and follow you, spend some time thinking it through and making some hyper engaging content. Next, you need to just pick your TikTok channel and the piece of content that you made. You don't need to write text as it's already there from when you uploaded that video and then just click Submit. It's pretty straightforward when it comes to setting a budget. Just do what you can afford at ten or 20 or $30 a day. I found $20 is a good sweet spot for not so much money, but also getting enough data back to make some decisions as to whether you want to continue or change things up. That's how you would create your ad, leave it for a few days and then see how it's performed. If it's costing a bit too much, change it, change the interests, change the location, change things up so that you could try out different ads and try and get to that cheapest cost. It's very unlikely that your first ad is going to be your cheapest. So keep going and keep trying different ads. The whole idea of these ads is that they're to be messed around with. So, you know, kind of edit them here and there and see what works best. Then join me in the next video where I'm going to be talking to you about working with influencers 6. Working with Influencers: Part five, working with Influencers, we've nearly got to the end of this course. And in this video, I'm going to be telling you all about working with Influencers. You have a few different types of influences, starting with the first, which is a Nano influencer. This is someone that has a follower base of up to 1,000 people. These are often very good Influencers because they're going to have an incredibly highly engaged follower base of family and friends and acquaintances. These people will trust them and a lot of the time on a personal level, the idea here is to get every day regular people to promote your brand. And typically this is done through user-generated contents. These people are thought to be a lot more authentic, which results in a much higher conversion rates. The main drawback here is because the audiences are so small, you're gonna have to work with quite a few different nano influencers to actually make a sizable impact. The next is micro influencers. And this is someone who has following of 1,000, 100,000 people. These people tend to have a specific focus on some sort of niche. And they are usually looked at as an industry expert or a topic specialist in their specific niche. They also have a very strong, highly engaged audience. Do today, uniformed audience, everyone is there for a common reason. It makes a lot of sense to use them for ads and products and promotion if you are in the same niche, they also typically give you the best bang for your buck, costing far less than macro influences, who we are going to talk about now, macro Influencers are not far from mega Influencers. A macro influencer has between 100,000 million followers. These people have probably gained fame from there content rather than being a famous actor or a celebrity or a sports person of some sort. These people might not have a particular theme because they're going to have such a large audience. If you're looking to reach a broader demographic without spending an absolute fortune, then a macro influencer is where you should be looking. They can pretty much sell anything and everything to their audience. The people following them are following them. For them, not so much for their content, whereas in a micro influencer, they're following because they are an expert in a specific field that they are interested in with a macro influencer, that's the next one up 100,000 to 1 million. They could be following them just for them. They like their personality, they liked the way they talk, or they come across in a certain topic and they don't really care what they talk about, they just want to listen to them. And lastly, a omega influencer. This is the highest ranking type of influencer, over 1 million followers. Their audience is usually very diverse, with the common interests being the person themselves. A bit like macro influencer, but just on a much, much larger scale, a lot of celebrities will fit this category. They'll charge the most. Also have the largest reach, but they might not have the best conversion rates. Usually the products they're promoting are quite generic and broad. They're not really niche down into something. I personally wouldn't even bother looking at these types of influences unless your marketing budget is in the six or even seven figure range, leveraging influencer marketing is a great way to expand your niche, increase your credibility, and sell quite a lot of products. This one should not be ignored, but it should also be used at the right time. Having some sort of following yourself will really help you when it comes to leveraging other Influencers, sharing your audiences, and having some credibility yourself. So keep this concept saved for when you hit 1020 or 30,000 followers and then you can really maximize it. And that's it for Influencers Marketing. In the next one we're going to be talking about some tips and tricks you could and should be doing for your TikTok profile and your TikTok business? 7. Tips and Tricks: Part six, tips and tricks. I wanted to end this course with some incredible TikTok tips and tricks to really help you further your businesses. Starting with the first one, creating a second account for research. Now typically, when you have your main TikTok account, everything on the For You page and the scrolling page, whatever is going to have relevant information for your niche, the one that you're constantly posting about, constantly looking at. So let's say it's cycling. You'll see a lot of cycling stuff. The reason why having a second account is useful as you can keep your second account much broader so that you can learn about trending topics, other ideas, some music, whatever it may be in other niches. So if you're niche recycling, but you come across a car video that has a really good piece of music and you want to use it, you can just copy that, send it over to your other account and then use that information. Use that piece of music, use that style of video, right? The idea here is to broaden your horizons when it comes to creating content. And not just look at what all of your competitors are doing, but instead look of what everyone is doing, people that have no interest to you at all. But maybe they've created something really Viral that you can use and adapt your niche. That's why it's beneficial to have a second account. Next is to download the TikTok desktop app. As a mouthful to say. Now the really hard to say the TikTok desktop app is a great tool to actually use TikTok without having to use your phone. When you're using your phone, you tend to get distracted if a message comes through or you just end up scrolling for the sake of scrolling. Whereas on the desktop app, It's the same concept as the phone up, but a lot less distractions of your entire phone being there in your hand. You're not going to scroll over to Instagram or YouTube or respond to a message on WhatsApp. You're just going to focus on the job at hand. And I found using the TikTok desktop app. I just found It's so good, It's so easy to use and I can see so much more information all at once. Another tip is to reply to comments. This seems obvious, but a lot of people don't do it. Reply to comments. And the reason why I say this is two main reasons. One, it helps the algorithm massively because the algorithm will see, oh, this post is getting a lot of comments. Yes, Someone from you suffer from your followers. They see comments as comments. So if you respond to comments, they'll see more comments. The next thing you want to try and do is reply to comments with videos to other TikTok videos that you've made. So if someone asks a question, how do I do this exercise? You can reply, say, Oh, I've covered this in this TikTok and you can put it, put it in there. And the idea is if one video gets really big, your creating this chain reaction across all of your videos, where in the comments you're linking all over the place. And if one gets big, another can get big, and another can get big. And you've just created this huge Viral element to your TikTok business. And finally, study your posts when you create a TikTok video after a week or two, have a look at the metrics, have a look at how it did and see if you can make it better or if you should recreate it or anything, really, you need to know what your audience enjoyed the most, You know what to create for them. Now, having a good understanding of your niche helps with this, which is why I've always recommended you pick a niche that you're passionate about. But looking at the metrics helps it even further, especially when it comes to creating really, really use engaging content that will increase follow rates and increase conversion rates for your products. 8. Thank You!: Finally, thank you so much for watching this course. You've come really, really far and I really think you're ready to get started with your TikTok business. You should be armed with everything you need to absolutely crush it with TikTok. Now this whole course might sound like a social media business rather than a print on demand business or an e-commerce business. But truthfully, it's everything. It's the social media business is E-Commerce. It's the cyberspace, it's anything you want. And the reason for that is we are looking at building an audience here. Once you haven't audience, you can do whatever you want with it. And that's the important takeaway. You're not building a TikTok business. You're not building an e-commerce business. You're not building a print on demand business. Building an audience. With that audience, you can do whatever you want. So start here, try and get your first 1,000 followers built an amazing profile, or what we like to call a landing page for people to come and see what you're all about and hopefully follow you. And just remember, this might sound easy, but it isn't easy. It's really hard. But I believe in you, you've got this and I have absolutely no doubt you're going to absolutely crush it with TikTok. Thank you so much for taking the time and watching this course.