Transcripts
1. Welcome: Hello, welcome to
this TikTok course. In this course you're
going to learn so much amazing stuff that you hopefully
don't already know. Basically what I want for you
by the end of this course is to be able to create
a TikTok account, get it to tens, if not hundreds, thousands of followers, and
monetize it either for print, on-demand, E-Commerce, service-based
business or anything. Really. That's the idea. Nowadays, having an
audience is so unbelievably important and a lot of
people try and have success, but ignore trying
to get an audience. But if you think about it, your customers are
your audience. And if you don't
have an audience, how are you going
to get customers? Everyone loves a story these days when you
buy a product online, you want to know
where it came from. Of course, there are
those anomalies. You go and buy something
on Amazon that you need. Let's say you need some new
toilet paper or something. You might not care
where it came from. But if you're buying
a product, a t-shirt, or a product that you
know you don't need, but it looks cool and you
want to give it a go. Well, a lot of the time you
want to look at the company, look at the other
products are selling. Look at their
customer service and their overall brand rating and their score and all
of that kind of stuff, rather than just
aimlessly by it. So with a TikTok profile, I want to help you create that entire profile so that when you do
eventually sell products, it's far easier than it
would have ever been before.
2. The Setup: Part one, the Setup. Welcome to TikTok
Marketing, one-on-one, a complete TikTok
course for building your E-Commerce business
through social media. We're going to be covering a lot of important elements
in this course. So grab a pen and paper
and take lots of notes. By the end of this course, I want you to have all the
knowledge to be able to set up your own TikTok
For immense growth. And of course, how
you can use it to increase sales drastically
in your business. Whether that drop shipping
a print on-demand, a service-based business,
it doesn't matter. I have made sure
to relate all of these different methods
to any business type. We need to start with the Setup. So many people get this wrong, but it's vital for growth. Your profile is your landing
page and it could be the reason why someone would follow you or just
simply move on. So you want to create a profile that someone's
going to resonate with, stick around and follow. Don't just jump straight
into posting videos, thinking that's the
most important thing down the line, it will be. But for now, we have to
focus on your profile. Because if you post a
video and it goes Viral, tons of use, and
they come back to your profile to see who you
are on what you're about. If your profile is set up badly, they're not going to follow you. They're going to leave
as quick as they can. We need to convert
viewers into followers so they continue to
consume our content. So starting with the profile
picture and the username, this needs to be clear. Who are you and what do you want this page to be known for? I'm shimmy Morris, but
that doesn't mean I'm going to put shimmy
Morris in my name. Why? Well, no one is actually searching
for shimmy Morris. Not that I think the
chances of being found organically
is very, very slim. For the main example
in this course, we're going to go down the
cycling niche and I'm going to explain a little bit further why I've picked this niche later on, but for now, just go with it. So for a name, I want to put something with the word cycling in it as well. So it could be shimmy
Morris cycling. But again, that's not very good. We want to try and think of something a little bit cooler, a little bit more unique,
like psychotherapy. Pedal kings cycle with shimmy. People who are
actively searching cycling content will come across your TikTok page and it
will allow you to be viewed by so many more
people organically. And because you're going
to be instantly relatable, the chance of you getting a follow is a lot
higher as well. The next thing is
your thumbnail. Another perfect little bit, a real estate on
your landing page. Now because we're going
down the cycling route, we might want to put
a bicycle wheel, us holding a bite me
holding a bike up here. Whatever it may be, we want to make it again,
instantly relatable, instantly recognizable so
people know where they are, what they're going to get, and what they can expect. Niche specific pages do far better than just generic pages, which is why I'm
suggesting we go down this niche specific routes. Sure. You could have
an every page and try and sell every single
type of products. But that's gonna be super confusing and it's
going to be far harder to build a
following on that page. Not impossible, people do do it, but I'm trying to go down
a more simple route for you later on when I talk to
you about picking a niche, I'm going to explain why you should pick
a certain niche that you know a lot about and
why it's so important. And if you feel like you don't have any specific knowledge, certain topic, I'm going to
show you how you can pick a niche that you knew nothing
about and become an expert. So stay tuned for that. The next element
of your profile, or as we like to call it, your landing page, is your bio. And we TikTok, you're
allowed at characters, so make good use of it. I see a lot of people
sharing things like, I live in Texas. I'm a married man
with four kids. I'm not a married
man with four kids. I'm just a married man. But I see people sharing all of these things and truth be told, no one cares unless you niche is about parenting,
It's irrelevant. You need to make
your bio relatable while still being searchable
with good keywords. For example, if we continue
down this cycling route, we could use something
like avid cyclist, 10,000 mi covered, helping you with your
cycling journeys, cycling tips, mad
cycling stories. All of these things are
valuable because they're displaying social proof,
curiosity, intrigue, and immediately they
are relatable when someone stumbles across your
page at the end of the day, you want someone to feel comfortable enough
to stick around, watch more of your content, and follow your profile. There are, of course, hands of anomalies with
this kind of thing. There'll be people who
don't follow any of these rules and
these still blow up. However, we are trying to do this with a bit more
of a mathematic and tested approach rather than hope to be one of those
lucky people that go Viral, we may as well just stick
to what's tried and tested. Lastly, is the link, the link that you have
which could lead to your shop or anything really, this isn't so straightforward. You're going to need a
business TikTok profile to get access to this, as well as that you're
also going to need a minimum of 1,000 followers. By the time you have
finished this course, 1,000 followers should
seem quite easy to you. So don't worry, getting that link in your buyer
will come a lot sooner than you think switching to a
business account also ads if you other really awesome features
like enhanced metrics, music for commercial use, specialized features and
business content guidelines. So it's definitely
worthwhile doing this. Now, it's time to head over
to part two, niche Selection. After that, you'll
be ready to set up your profile and you'll be good to go with the next thing, which is Content Creation. I'll see you in the next video.
3. Niche Selection: Welcome to part two,
niche Selection. Awesome job for
getting this far. Picking your niche should
be straightforward. So first, get a
pen and a piece of paper and set yourself
a ten minute timer. Write down every topic that
you're passionate about, interested in, or know about. If there's absolutely nothing
after doing that exercise, then stick around
as I'll show you, a pretty cool solution. The reason I suggest going down this route
and picking a niche that you are passionate about is because in this day and age, it's vital that you stand out. If you know you're niche, you'll know what your
audience wants to see rather than guess or copy what
other people are doing. People can read straight
through a fake. So don't be one of
those people and try and guess your
way through a niche. It's super important that you
know who your audience is, what they want to see, what they don't want to see, what they want to buy and
what they want for breakfast. Maybe that last one
isn't so important. But you get my point. It's really, really important. You fully understand
who your audience is. This allows you to build an ICP, which is an ideal
customer profile. Once you have this, everything becomes easier
coming up with content, knowing what to sell, knowing what brands
to partner with. It's all much easier
when you have an ICP. And this is why I
recommend picking a niche that you
love because you are your ICP and your friends most likely could
also be your ICP. So this just saves
a lot of time and a lot of effort when
it comes to research. You'll also come across far
more genuine when you're talking or selling or coming up with designs or
whatever you're doing. So, for example, for me, I would pick cause photography, videography, Business,
interior design, cycling. There's so much and I'm going to a long list right here because I haven't lots of interests
and these are just a few. And I really wouldn't
struggle trying to communicate with people who
have similar interests. If you don't have any
interests, first, I would urge you to sit
a little longer and dig a little deeper
and really think, potentially, even ask your
friends or your family what they think and just try
and come up with something. But still, if nothing is working and you just
don't have any interests, well, here's a solution for you. You would just pick any
niche that you want. You would learn about it, but not just your typical
learning about it, doing a bit of googling
and learning a bit. I mean, really, really
learn about it. Become an expert. Learn about what
your customer wants, who your ICP would be, what they would want to buy, what they would want
to hear and see, learn every single
aspect of that niche. And in order to do this,
you can use Google. But quite frankly, I think using GPT is brilliant
because with chat GPT, you could ask it all
sorts of questions. What your customer wants to see. You could ask it to
build you an ICP. You can ask it all sorts of questions and it should
have all the information. Just providing that you're
niche isn't some quick, trendy topic that chat
GPT won't know about, in which case, I wouldn't recommend going down that route. Anyways, you want something
that could be evergreen. This step might take
you a few days, a few weeks, even a month, and that's totally okay. Do not rush this element of the business because it's really important that you
know, your audience. Back to fronts. This may seem like quite
a different approach when it comes to E-Commerce
or print on-demand. And the reason why
I'm suggesting this approach is because
this business and these types of businesses are only becoming more
and more saturated. We just have to adapt. We have to try something new. And this is the thing to do once you have your
niche all planned, your ICP written out unplanned. Go ahead and create your TikTok, create your name, your
thumbnail, and your bio. And then join me in
video three where we're going to be talking
about Content Creation
4. Content Creations: Welcome to part three,
Content Creation. Things are starting to
get really exciting. This video is a big one and we're going to be
talking about everything, Content Creation, five different types of content that you
could be creating. We'll also discuss
video Creation and how you can do that to the five types of content
we are going to be talking about is
organic product videos, search friendly content,
trendy content, you content, and series. Let's talk about each one in more detail so you know what to do starting with the first
organic product videos. Another name for this is UGC,
user-generated contents. These are taking the
Internet by storm, and so many companies are taking advantage of this
style of content. This is where you either pay someone or you create yourself a video displaying a product
in the most organic way. For example, imagine wearing one of your cycling
t-shirts whilst showing how to do a
series of exercises. Maybe You mentioned
the t-shirt design or you tell people where
they can go and buy it. But the video isn't really
about that t-shirt. It just happens to
be in the video. There's different types of user-generated content
and this is one style. Another style is where you are actually talking
about the product in a very natural way and it just makes it not
feel like an ad. There are far better examples
and t-shirts, however, I'm trying to relate this
example to print on demand. But imagine you're drop shipping a workout product and your user-generated
content is about a five part Exercise
series where you're using that exercise
products that would be considered
user-generated contents. Organic product placement is one of the best
forms of marketing, especially now
when most products are just stuffed in your face. This is much more subtle. Imagine standing next to someone and instead
of them talking to you at a normal decimal there
screaming in your face, that's not very pleasant
and you'd probably walk away and ignore
what they're saying. So don't be that person screaming and your customers
face with your products. Try and make it natural, talk to them normally, commonly, and make it as natural
as possible so they don't feel like
they're being sold to. Instead, they just
feel like, oh, this is a cool product.
Maybe I'll get it. That's what we want
them to think. The next type of content is
search friendly content. This is usually evergreen
content that will be relevant forever or at least a
very, very long time. One of the best things
about this type of content is you can
batch created. So let's say every Friday
you create ten TikToks. Now, this works because there's content isn't trendy content, it's just evergreen content. For example, smoothie recipes. This is all evergreen exercises. This will always be evergreen. It will always be irrelevant. These kinds of things. They didn't go out of season. They're always
going to be useful. You can, of course, combine evergreen with
something trendy. For example, how to make an orange smoothie
around Halloween time, or best exercises for
the tort of France. If you're in the cycling
niche in the Torah, France is coming about, then yes, you can make
trendy evergreen content. But with this, we're talking mainly about creating
just evergreen content. You can use various search
engines like Google to find popular keywords that you
could base your video on. But truth be told, you only really need to
use TikTok search engine. So if you go to TikTok and
you go to the search bar, you can actually
find so much stuff. Like I said, you could
use Google Instagram. But TikTok really
hasn't everything. First, start searching
on TikTok and see where the
autocomplete takes you. So as you start
putting something in, things will start popping up. And with that, you can see what is being searched for the most, what is the most popular. Now I know I said
we're going for evergreen and this
is going to be very slow burning type of content and it's going to
last for a very long time. But you still want to try attract some attention
with a popular topic. Now, very importantly, because
this is evergreen content, you want to make
sure you include an evergreen call to action. If you have a limited run of a t-shirt or something
is 1,000 of them. You don't want to put that
in an evergreen piece of content because at some point it's going to run out of stock. Instead, you want to say things like follow
for more videos, check out this other video. Or if you have an
ongoing product line, then you could try
and promote that. But the idea here is you want the thing you're
selling or the call to action to also be able to last for very long time and not
go out of date. The next one Is trending content. This is always a good one
to have in your toolbelt. These videos help
you to get a spike in video views and
views to your profile. However, don't go chasing trends because a
lot of the time, it's incredibly
time-consuming and we're usually too late. This method of
chasing trends can really lead to burnout and we
don't want that to happen. This is why I recommend doing this approach, but very lightly, occasionally, occasionally
try and post a trendy video, but don't make it
your main thing. You can find trends
based on music, what other people are doing, searching for hashtags
like hashtag trend alert. You can also follow people like Jackson's tips who will help you specifically with TikTok and finding trend and
other types of things. So those are the ways
you'd find trends. And again, when you're
scrolling through TikTok, you'll notice a trend
because you'll see so many people use the
same piece of music, the same style of video. And you can jump on that. But chances are,
like I said earlier, you might be a bit too late when it comes
to doing trends. It's not just about
doing the music. It's also about doing the
entire style of video. Now I'm not saying you have to start dancing or do
anything like that. Sometimes trends have a
specific style of video. Maybe someone opens a door
and something's there. They closed the
door and they open again and something
else is there. And that's the trend. That's just one
example. But let's say the video is the trend itself. You need to figure out how
you can relate that style of video to your niche
and create that content. Another thing that can
be quite difficult, which is why I say, do this infrequently and don't
make it your main thing. The next one is you content. This is a fun1 and
this one is basically missing create whatever you
want, whenever you want, just have FUN,
make it relatable, make people see you for you if you're going to be
on your TikTok channel. And the reason why
this one is good as, especially as you're building a following and as you're
getting bigger and bigger, it allows people to
see who you are. The real version of you. There's nothing fake. There's, there's nothing
there except you. Now this content might
do really badly. It might get very few views. But over time, as you
get more followers and people find this Content
who are following you, they will really like it, they'll really engage with it. And funnily enough, it actually drives a lot more followers. The final type of
content is video series. This one is probably the best
for insane rapid growth. This allows the
viewer to join you on a journey and learn
something over time, which basically means
they're going to watch one video and then
they're going to want to watch the
second and the third. So in order to do that, they'll follow you so they
know when you bring out these new videos and they want to follow your
journey, your series. And these just works so well. For example, imagine
in the cycling niche, I go from London to Paris and I make a cycling vlog or selecting series where there's ten TikTok of meat and on my journey
from London to Paris, That's a crazy
TikTok and I'm not suggesting you do that if
you're in a cycling niche, but it's just an example. Another example is, let's say you are in the
exercise niche. You could do a series
of different exercises, different arm exercises, leg
exercises, ab exercises, back exercises, and people
will follow you for these series and they'll want to see what you bring out next. Now, let's discuss
video production. You have length, topic,
purpose, and style, but you need to start
with researching what others are
doing in your niche because you need to know what's working and
what isn't working. There's no magic number. I don't know what niche you're going to pick, so
I can't tell you. You should make
two-minute TikTok. You should make 10-second
TikToks because it really depends on the contents. Unfortunately, a lot of
people are looking for magic numbers for answers
like ODU of TikTok, that 10 s and it will go
Viral, doesn't exist. That's not how it works. If you're doing like
an exercise video, it makes sense for it to
be a little bit longer, maybe 2 min or minute 30
or something like that. If you're doing a
simple jokey video, then it could be ten or 20 s. It really depends on
what you're doing. You need to go through and see what other people
are doing your niche. You need to just
shoot a couple of videos yourself and
see how long it takes you to shoot
a story TikTok or whatever niche or in
see how long it takes you to film those
videos and see if you can consolidated a tiny bit or see if it needs to
be longer or shorter, show it to some family and some friends and see if they
understand if they like it, see if they want to
continue watching it. There's lots of different
elements here that you need to figure out depending
on what your niche is, you can use your phone
to create these videos. You don't need a fancy camera. You don't need all
these lenses and, and all these different
types of things. It's just, it's
not necessary with TikTok if you have
faceless channel You can use stock footage
that you find online. Just make sure that you're
allowed to use that footage. Sometimes you might need
the commercial licensing. Sometimes you won't. Just make sure you know
what you're getting yourself into when
it comes to posting, just try and be consistent. Again, there's no
magic number here. I'm not going to say post
five times a day and you're gonna go viral in
a week doesn't exist. If you can do one a
day, then brilliant. If it's only three times
a week, That's also okay. Just stick to something, honestly, a TikTok video, it should not take you so long. So posting once a day, don't you take you 20 to 30 min, which is not that long
when you think about it, especially if you're creating
a lot of evergreen content. And just one day of the week, you do a content dump
where you create ten or 20 TikTok or
something like that. And then you can
schedule them over the next week or
the next two weeks. The truth is, the more you post, the more you grow, but don't do something where
you're going to burn out. Meaning if you can post five
times a day and you know, you can do it, Go for it. You're going to grow
really, really fast. If you can post once
a day, go for it. Like I said, the more you post, the faster you grow, but don't jump in and
try and post five times a day burnout and
then give up because That's not helping anyone
and that's just ends up being a massive waste of
your time when posting. Make sure to use
hashtags relevant to your video and to your niche. What's visually in your video? What's your video title? What's your profile about? What's your niche about
these other types of things you want
to use in hashtags. You don't need to
use the hashtag, trending hashtag For You page. Just try and stay relevant. You can find hashtags easily
in the TikTok search bar. And some people will say, you want to pick
specific hashtags based on how many searches they get
and you'll see the number. They're really don't
overthink this. Just use a few different
hashtags that work with your Content and try and mix it up. So don't use the same
hashtags every single time. Try and use different hashtags
for different videos. Again, just make sure they're extremely relevant
to your contents. Most importantly, try
and focus on value. If you really know your audience and you
really know your niche, you will know what they find valuable and what
they want to see. Then all you have to do is create content that solves that. You end up with a
large following that feels indebted to you
for giving them all of this valuable information and
helping them in their life. And then when it comes to
you selling a t-shirt, a product, or a
service or anything. It's going to be a lot easier
when you have such a highly engaged following along the
way of creating content, you can also come up
with cute, funny, catchy names or phrases, or ways to describe something or something
along those lines. And the reason why
you can do this early on and continue
repeating it throughout is when it comes to merge and t-shirts and
mugs and stuff like that. I'm thinking of what products
from the beginning, right? So if you have a catchy name or a phrase or something
down the line, you can slap it on a
t-shirt and then sell it. And all of your followers, all the people that watch you
consistently will get it. I want to be part of your tribe
and they'll end up buying your products that have these different phrases
or names on them. So that's Content Creation. There's a lot to unpack there. So start planning, start
coming up with some ideas and then join me in the fourth
part of this series, which is going to
be using TikTok ads to boost our growth even faster
5. Boosting with Ads: Welcome to part four,
boosting with ads. This is where things start
to get really interesting. We're taking matters into our
own hands with this video and we are not relying on
TikToks own algorithm. This isn't for everyone as you will need some money to run. Tiktok adds, but not
very much money. And I'm going to explain
why in a minute. This method simply allows you to explode your TikTok page. The reason I'm so excited about this is because a similar method existed a long time ago when people were
building Facebook pages. I did it myself for
quite a few pages. And I remember getting
a page to over 100,000 followers for less than 0.00, $0.07 a follow. I'm not kidding either. It cost me a few
thousand dollars and I had a humungous following which I was able to sell thousands and thousands
of t-shirts to. And the best part is they will all highly engaged followers. Now, I'm not
suggesting you spend thousands and thousands
of dollars and I'm not suggesting that you try and grow a page with ads to
100,000 followers, that isn't really necessary. You could grow a page
to a few thousand, then let TikToks own
algorithm kick in. You don't need that many
followers to be successful on TikTok when it comes to
creating content for your ads, refer to the video
about content creation. Creating a lot of UGC and POV style videos is going
to be very important here, UGC is user-generated content
and POV is point of view. So first-person point of view videos and
most importantly, make sure that these video ads have a solid call to action. In this case being a follow for more videos or follow
for more information. Let's go through the ad creation
so that I can show you. First head over to TikToks Ad Manager and
click create an ad. We want to use custom mode. We then want to do
community interaction. That's the best one to go viral, even though it may seem silly, like we should just go for reach or we should
go for clicks, the website or whatever. Trust me, we want to go
for community interaction. We're aiming for followers
at the end of the day, and this is what
we're going to get. Fill out a name and
click Continue. We want to dial it in a little, but not much because
we want TikTok to figure out who to
put it in front of. This will keep it as
cheap as possible. So depending on the
quality of leads, you'll want to put a location
in UK, Germany, Canada. Think about where
you're going to be selling your products
down the line, putting a location
in at this point, we'll make it a little
bit more expensive, but down the line it will
make selling a lot easier, as well as that the quality of your traffic will be
significantly higher. Next, we need to set
the optimization goal to follow now just to quickly
touch upon interests again. So in my niche, for
example, cycling, I might use famous cyclist, I might use specific cycling
terms, brands, words. However, I'm going to keep
it as broad as possible because I want to try and
keep this audience as big as possible to keep
the costs down, the more niche we go, the more expensive it will get. However, also understand
that the more niche we go, the more expensive it gets, the better quality followers
you will be getting. If you have a very large
budget to do this brilliant, you can get super high engaging, high-quality followers
to your page. You're working on
a smaller budget than just keep it
slightly broad. Once we've set the
optimization goal to follow with the lowest cost, we're ready for
the next element. The content has to
be really engaging. You're going to need
an unbelievable hook to get people to stop scrolling. Watch your video. And finally, you're going to need
an incredible call to action to get people to
actually go and follow you, spend some time
thinking it through and making some hyper
engaging content. Next, you need to just pick your TikTok channel and the piece of content
that you made. You don't need to write text as it's already
there from when you uploaded that video and
then just click Submit. It's pretty straightforward when it comes to setting a budget. Just do what you can afford
at ten or 20 or $30 a day. I found $20 is a good sweet
spot for not so much money, but also getting enough
data back to make some decisions as
to whether you want to continue or change things up. That's how you would
create your ad, leave it for a few days and
then see how it's performed. If it's costing a bit too much, change it, change the
interests, change the location, change things up so
that you could try out different ads and try and
get to that cheapest cost. It's very unlikely
that your first ad is going to be your cheapest. So keep going and keep
trying different ads. The whole idea of these ads is that they're to be
messed around with. So, you know, kind of edit them here and there and
see what works best. Then join me in the next
video where I'm going to be talking to you about
working with influencers
6. Working with Influencers: Part five, working
with Influencers, we've nearly got to the
end of this course. And in this video, I'm
going to be telling you all about working with Influencers. You have a few different
types of influences, starting with the first, which is a Nano influencer. This is someone that
has a follower base of up to 1,000 people. These are often very good Influencers because
they're going to have an incredibly highly
engaged follower base of family and friends
and acquaintances. These people will trust them and a lot of the time on
a personal level, the idea here is
to get every day regular people to
promote your brand. And typically this is done through
user-generated contents. These people are thought to
be a lot more authentic, which results in a much
higher conversion rates. The main drawback here is because the audiences
are so small, you're gonna have to work with quite a few different
nano influencers to actually make
a sizable impact. The next is micro influencers. And this is someone
who has following of 1,000, 100,000 people. These people tend to have a specific focus on
some sort of niche. And they are usually looked
at as an industry expert or a topic specialist in
their specific niche. They also have a very strong,
highly engaged audience. Do today, uniformed audience, everyone is there
for a common reason. It makes a lot of sense
to use them for ads and products and promotion if
you are in the same niche, they also typically give you
the best bang for your buck, costing far less than
macro influences, who we are going
to talk about now, macro Influencers are not
far from mega Influencers. A macro influencer has between
100,000 million followers. These people have
probably gained fame from there
content rather than being a famous actor or a celebrity or a sports
person of some sort. These people might not have a particular theme
because they're going to have such a large audience. If you're looking to reach a broader demographic without spending an absolute fortune, then a macro influencer is
where you should be looking. They can pretty much sell anything and everything
to their audience. The people following
them are following them. For them, not so much
for their content, whereas in a micro influencer, they're following
because they are an expert in a
specific field that they are interested in
with a macro influencer, that's the next one up
100,000 to 1 million. They could be following
them just for them. They like their personality, they liked the way they talk, or they come across in
a certain topic and they don't really care
what they talk about, they just want to
listen to them. And lastly, a omega influencer. This is the highest ranking
type of influencer, over 1 million followers. Their audience is
usually very diverse, with the common interests
being the person themselves. A bit like macro influencer, but just on a much, much larger scale, a lot of celebrities will
fit this category. They'll charge the most. Also have the largest reach, but they might not have
the best conversion rates. Usually the products
they're promoting are quite generic and broad. They're not really niche
down into something. I personally wouldn't even bother looking at these
types of influences unless your marketing
budget is in the six or even
seven figure range, leveraging influencer
marketing is a great way to
expand your niche, increase your credibility, and sell quite a
lot of products. This one should not be ignored, but it should also be
used at the right time. Having some sort of following
yourself will really help you when it comes to
leveraging other Influencers, sharing your audiences, and having some
credibility yourself. So keep this concept saved
for when you hit 1020 or 30,000 followers and then
you can really maximize it. And that's it for
Influencers Marketing. In the next one we're
going to be talking about some tips and tricks you could and should be doing for your TikTok profile and
your TikTok business?
7. Tips and Tricks: Part six, tips and tricks. I wanted to end this course with some incredible TikTok tips and tricks to really help you
further your businesses. Starting with the first one, creating a second
account for research. Now typically, when you have
your main TikTok account, everything on the For You
page and the scrolling page, whatever is going to have relevant information
for your niche, the one that you're constantly posting about,
constantly looking at. So let's say it's cycling. You'll see a lot
of cycling stuff. The reason why having
a second account is useful as you can keep
your second account much broader so that you can
learn about trending topics, other ideas, some music, whatever it may be
in other niches. So if you're niche recycling, but you come across a car video that has a really good piece of music
and you want to use it, you can just copy that, send it over to
your other account and then use that information. Use that piece of music, use
that style of video, right? The idea here is to broaden your horizons when it
comes to creating content. And not just look at what all of your
competitors are doing, but instead look of
what everyone is doing, people that have no
interest to you at all. But maybe they've
created something really Viral that you can use and adapt your niche. That's why it's beneficial
to have a second account. Next is to download the
TikTok desktop app. As a mouthful to say. Now the really hard to say
the TikTok desktop app is a great tool to actually use TikTok without having
to use your phone. When you're using your phone, you tend to get distracted
if a message comes through or you just end up scrolling for the
sake of scrolling. Whereas on the desktop app, It's the same concept
as the phone up, but a lot less distractions of your entire phone being
there in your hand. You're not going to scroll
over to Instagram or YouTube or respond to
a message on WhatsApp. You're just going to
focus on the job at hand. And I found using the
TikTok desktop app. I just found It's so
good, It's so easy to use and I can see so much more
information all at once. Another tip is to
reply to comments. This seems obvious, but a
lot of people don't do it. Reply to comments. And the reason why I say
this is two main reasons. One, it helps the algorithm massively because the
algorithm will see, oh, this post is getting
a lot of comments. Yes, Someone from you
suffer from your followers. They see comments as comments. So if you respond to comments, they'll see more comments. The next thing you
want to try and do is reply to comments with videos to other TikTok
videos that you've made. So if someone asks a question, how do I do this exercise? You can reply, say, Oh,
I've covered this in this TikTok and you can
put it, put it in there. And the idea is if one
video gets really big, your creating this
chain reaction across all of your videos, where in the comments you're
linking all over the place. And if one gets big, another can get big, and
another can get big. And you've just created
this huge Viral element to your TikTok business. And finally, study
your posts when you create a TikTok video
after a week or two, have a look at the metrics, have a look at how it did
and see if you can make it better or if you should
recreate it or anything, really, you need to know what your audience
enjoyed the most, You know what to
create for them. Now, having a good understanding of your niche helps with this, which is why I've
always recommended you pick a niche that
you're passionate about. But looking at the metrics
helps it even further, especially when it comes
to creating really, really use engaging
content that will increase follow rates and increase conversion rates
for your products.
8. Thank You!: Finally, thank you so much
for watching this course. You've come really, really
far and I really think you're ready to get started
with your TikTok business. You should be armed with
everything you need to absolutely crush it with TikTok. Now this whole course
might sound like a social media business rather than a print on demand business or an e-commerce business. But truthfully, it's everything. It's the social media
business is E-Commerce. It's the cyberspace,
it's anything you want. And the reason for that is we are looking at building
an audience here. Once you haven't audience, you can do whatever
you want with it. And that's the
important takeaway. You're not building
a TikTok business. You're not building an
e-commerce business. You're not building a
print on demand business. Building an audience. With that audience, you can do whatever you want. So start here, try
and get your first 1,000 followers built
an amazing profile, or what we like to call a
landing page for people to come and see what you're all about and hopefully follow you. And just remember,
this might sound easy, but it isn't easy.
It's really hard. But I believe in you, you've got this and I have absolutely no doubt you're going to absolutely
crush it with TikTok. Thank you so much for taking the time and watching
this course.