Transcripts
1. Introduction: Stories is the best place for brands to make
sales on Instagram. Only the most loyal and
interested audience watches them. So don't miss out
on this format. I'm still making
good morning Stories or new products on
the website Stories. This is a waste of
time and money. It doesn't help to make sales
or connect with people. Hi, my name is stancy,
I'm quoting creative. I prefer it in a YouTuber. I worked with brand's
helping them to create high-quality visual
content for Instagram. And I make YouTube
videos about it. I started my career in 2018, working as a social
media manager for specialty coffee shops in front. Then you move down to visual content creation and
product photography. And I gain experience
working with flowers stores,
jewelry, showrooms, health and wellness products,
skincare brands, yelling, fitness studios, food and
drink companies and more. And now I'm a full-time YouTuber in the brand sponsoring creator, living on an accent
exclusively in my course, I'm going to share my
process and Strategy for Instagram Stories
creation that have helped my clients
to make more sales. I'm creating this
course for all of my fellow content creators, social media managers and
small business owner. I want to inspire
creative people, all the girls to
pursue a career in social media that
will help them to realize their
creative potential, even if we lifestyles
and be flexible. In this course,
I'll share with you my top secret strategies, tools, and processes that
have developed over the last five years
that will help you to succeed and create an
effective Instagram Stories for your brand's little
drivers and ourselves. Or we need to begin
is an iPhone, laptop. And if you apps
2. Your Class Project: Your project for this
course will be to create a series of
Instagram Stories about a product or line of product with an
intention to sell it. By doing this project,
you will apply all the skills and knowledge
learned in this course. You will create the
Instagram Stories strategy. Create a plan for Stories using the sales
funnel technique. Take photos and shoot
videos and design the Stories using the apps
I will share with you. So by the end of this course, you will have a series of
Insta Stories ready to publish and drivers sales up if you're
working on your own brand, create Stories for
your own product. If you're working for clients, create Stories for
their products. And if you at the
beginning of your career, choose any product
that you love and create Stories for
your portfolio. I would love to see how
my course is helping you. So after you've done creating your seventh ten Insta stories, afford them as a project to
Skillshare project gallery. I wanted to see them and
give you my feedback. Keep watching the
force and the end of each class I'll give you
one step to complete. Keep putting the work, and that's the only way
to get good at this now. But they're deep into the course
3. Create a Strategy: Good Stories start with
a new strategic plan. So how do create it? Create content pillars,
make a schedule, and correlate your Stories
with other type of quantum that you are
posting content pillars, unlike columns in the magazine, make a list of at least
five big topics that you can continuously create
Stories about for the brand. For example, this is
what I came up with For skincare brand
of natural products. Skincare routine, product
highlight, quizzes and false. Reduce success stories of customers behind the
scenes of the brand. If you're having
trouble coming up with these ideas as Changi beauty for yourself and issues
of your ideal customers. What kinds of posts would
you like save and share. You can also get some
info from companies and public industries checkout
for they're doing a thing. Probably you apply
that to your niche. For example, is
the current trends to make more words
with products. So I made them want worth with the perfect weekend on the
island with measles and having these content
pillars will give you a strong base because you
will never run out fightings. And if you want a
little bit more help, you can use the tool that
saved me so many times. It's content matrix. Learn how to use it and
it will allow you to create 100 ideas super-fast. Check out the PDF guide that I'm attaching in the
course materials. So when that's done, we can make a schedule. The first question that pops up, how often to post Stories. Your Berkeley's don't
want to hear this, but the ideal option
is to post every day. Yes. A brand's profile
picture should always have that circle
around it indicating Stories to keep popping up on people's radar and to keep reminding people
of its existence. If people don't see the
brand at the top of Instagram page,
it doesn't exist. Let's look at this
hypothetical example. Somebody searches on Instagram skin gain for coming to work. And they have two options. One option has Stories
and another one dumped. They're going to click on
the profile with Stories. You're going to look
through the Stories, them will likely to engage with it for a file to look
through the feed, through the reuse,
click on the website, and then more likely to
buy from that brand. It's like a reflex to click on the Stories
and look through them. Another example, somebody
scrolling through real, they like of brand's video,
we want to check it out. They click on the brand profile. There are Stories. Figure to check
out those Stories. They're going to spend
more time on this profile. That's going to indicate to the Instagram
algorithm and the, This brand is worthy of showing to other people are
interested in the same topic. So posting every day is not new, but is it possible for you? I bet not. So I recommend you
to start slow, start from posting
three times a week, get into the creative group, adjusted the schedule
and with time, create more Stories in advance. You've created an app Stories
to last you a few weeks, then you can start to
post more frequently, a little reminder that
this is a long game. We don't want to
burn out and getting really good at this
takes time and practice. So be patient at the beginning. Publish your plant Stories three times a week and
for the rest of the week, you can repost
your clients tags. You can repose some
of the old coins and just always have
something in your Stories. One or two Stories is
better than nothing adult, you will always should have an bride circle around
the profile picture. In general, the more
followers you have, the more frequently
you should post Stories because it's
easier to get a return on investment went a
lot of people are watching how many Stories, two books, as I mentioned, on a really busy day, even the one we will do. But don't Halliday's when
you Plan Stories 5-15. Also, you can publish a few content pillars in
this same day, for example. And the same day I
will publish Stories about the face oral shampoo bar. And I will be both
some clients post with their reviews or lifestyle
pictures with a product. Also, when creating
Stories schedule, don't forget to include
any special events, offers, holidays for
new product launches. And of course, when
creating a story schedule, don't forget the correlated with the other content that he published in the
feed and the reals, maybe even an other social media platforms on your website, blog. So if I publish a
post them on face, so I will also create a
series of Stories about that face oil and they will lead people to read that post. Then it can also impose an
order real than I made about a line of products
including that face oil, so that everything
works as one system. All formats and Instagram
should work like one big system to drive traffic to the website
and make sales. So how to grade Instagram
Stories strategy, you need to create
content pillars and then brainstorm ideas,
photos, content pillars. At all of that,
to your schedule, posts at least
three times a week, and make sure the continent
Stories is correlated with other formats and
Instagram and they all work together as one big system. Your task for this
class is to write down the list of five
content pillars, brainstorm ideas for
those content pillars, and then add them to the schedule for
Stories for one week. And then we can move
on to the next class.
4. How to Plan Stories for 1 Day?: Now you have a Strategy
and a schedule. Now it's time to plan
the Stories for one Day. Here are my top three tips
for Stories planning. The first story of the day
is the most important one. It should be engaging. If it's boring, people will
just wipe your Stories and gentlemen look at other
quantity posted on that day. You can publish it dynamic
video, quiz or pull, create a beautiful design for announce something
intriguing or special, create a good variation of
stuff this is warranted. Could the same story format over and over again like
pitcher, pitcher, pitcher, pitcher,
video, video, video, video, personally,
person to person. Carried few Stories, format
ideas that you've been mixed together to keep
your audience engaged. Dynamic video with many shots, simple one short video
with texts, photo, graphic, video with a call, with a link, design. The talking head video, video with a
voice-over video with the talking precedent
motion in repulsed when you mix the sperm us
together than watching experience of your audience
is so much more enjoyable, but they will want
to watch more. In my last step is to use sales techniques
and your Stories. For example, you can post
the before and after of using your product to
demonstrate how effective. Or you can provide
social proof and show that so many
people are using it, your customers, influencers
and celebrities. Or you can offer the product for a limited time or all for it. You can find the
complete list of sales techniques for
Stories as obese young guy, but I'm attaching to
the course materials. And then the next class, I'll share with you the most effective sales funnel technique that boosted revenue
of all of the class. But before that, let
me show you an example of Instagram Stories
plan for one. I want to create a
series of stories highlighting one product
as a balancing work. And they want to drive people
to the website to find. So whenever I'm trying to highlight one for
that with my Stories, I like to answer two questions. What makes this product unique and what makes it worth buying? It could be many things
as ingredients, benefits, packaging, branding,
production methods, secret, whatever it is. In today's example,
I'm going to save these ingredients and
benefits that it has. I'm going to focus
my Stories on that. Tend to write the planet with the right format for the story and the texts that
I move whether St. worth of light on the story. First I'm going to have a
video collage with tax, then a designed with the
contents for today's Stories. After that dynamic
video with a few shots, then the photos with the texts than a dynamic video with texts. Then photo with a link, a re-post of an older photo, and then if Video
Collage with text. And now you're ready
to learn about the sales funnel
technique for Stories. I'll see you in an Xbox
5. The Sales Funnel Formula: Don't create Stories
just to create Stories be intentional
with your ideas and use my sales funnel
technique for Stories that help to boost
revenue for my clients. This is probably the most
important part of this course. So take a pen and a piece of paper and started making notes. There are seven phases over
the sales funnel technique, pinpoint detection,
this solution, proof of your brand's expertise,
visualizing the results, closing objections, conveying
that value and the offer. Pain point detection
create Stories about a problem that your
businesses trying to solve. Businesses are all about solving problems in
there is a problem, there is a product to solve it. So it's your task to figure out how to bring this problem out. There are many ways to do it. You can come out to Stories and talk about it as
the business owner, you can say why it's important for your business
to solve this problem. You can show that
the samples of it, or you can pull people on different pinpoints and see which one is more
important right now, Here's some examples
of problems. That is skincare
brand who tried to solve dry skin sensitive skin, irritated skin, dark skin, acne, harsh chemicals,
pollution, this solution, this is your opportunity
to introduce the product that was a problem
and this is a solution. It standard showcases in the best light,
highlight its features. Whites unique, who's it for? What makes it better
than competitors? Answer all of these
questions and your Stories during this
phase of the Sales Funnel, proof of your brand's expertise. Why should people trust you? Maybe you have some
certifications. Maybe they experience, maybe
it's your customer reviews. Maybe it's because influencers and celebrities, they
using your product. Maybe it's because you are
very transparent about how everything happens behind
the scenes of your business. Give people a reason or
reasons to buy from you. Tell them why your
business is the one to solve their problem and the
one they should buy from. Visualizing the results
show people what they will get after they purchase from your brand's customer reviews, especially video once videos
of the product in use, palettes and degraded interval lifestyle before and after
pictures, unboxing, etcetera. The idea of this phase is to excite people
about your products, closing objections,
objections and obstacles between your
audience and their purchase. Health and public
companies, right? The list of possible objections that your audience can have and ways to solve it and then
create Stories about that. Some objections, it would be, it's too expensive,
it's ineffective. The ingredients are quality, it will suit me. The delivery is too
long, blah, blah. Let's look at this example. Somebody may think that this
face one was too expensive. So how to close this objection. This oil has a lot of
important ingredients, generic brands, and
just a tiny portion of them so they can
write it on a label. Our brand adds a lot
of them to make this product work and this
ingredients are not cheap. So considering this fact, the product is
absolutely worth its price and this is how you close an objection conveying
the value of the products sundown
and there are no obstacles in between your
audience and their purchase. It's time to reinforce
their willingness to pain and convey the
value of your products. Again, you can use any of
the sales techniques in the PDF guide in the course materials that
have mentioned before. The final phase is the buffer, arguably the most important one? And you need to mention all
of important things like, what do you want people to buy? How much it costs, where they can buy it isn't already available for pre-sale. Are there any payment plans? Are there any discounts? All the things make it really easy for your customer
to make the purchase. You can use the Sales Funnel
to connect all the time, just packaging differently, use different conduct experiment
with attend figure-ground. What would it has the best? Once you find that scale about
success for induce more of that content depending on their audience they may
lie influencer videos, more work, real customer
video Matthews, four poles and quizzes. Or maybe your face coming to Stories and
talking about the products. Your task after this class is to create a Stories plan for just one Day of Stories using
the sales funnel technique. Don't forget to use the
chips we learned in previous class and extra
learning materials. And for the sake
of practicing it, simplify the task and create just one story per one
phase of the Sales Funnel
6. How to Take Photos for Stories?: How to create high-quality
photos for Instagram Stories. And this class you will learn
about smartphone settings, lighting composition, photo
editing, and content ideas. I'll show you the best settings. So take photos with an iPhone, but they can be applied to
any other smartphones to first turn on the grid in the camera settings to
help with the composition. Said before four
months to nine by 16. This way you will see exactly how the story will look like. Third, journal, life photo, especially when
shooting an action. So you can choose
the best moment captured for keeping
the flash off. It makes photos look cheap and less use for a specific
creative concept. Fight. Adjusted exposure
photos to avoid having very bright and very
dark spots in a picture. Six, you can zoom in on an
image but not to launch. Otherwise the
quality will be low. Natural sunlight is your
best friend and when shooting inside you can use the light's coming from the window. It's best to position
your subject in front of the light source or to
the 45 degrees angle. The best natural light is in the morning and in the evening
right before the sunset, during the golden hour. I would actually
say golden 15 min, not the whole hour, but of course, to create
trendy harsh shadows, you can totally shoot in
the middle of the day. The flow of natural light is
that it's not very reliable. Sometimes it's sun
isn't that says gloomy for leaving the place
with not much sun. Anyway, I highly
recommend you to get yourself some
artificial lighting. Maybe just a couple of softbox is very basic
option that will help you to imitate natural
light inside overwritten. Once you take a
product with a label, you need to make sure
that it's clear, it's invisible, it's easy to
read that there is no layer. And to fix the glare, you may need to play with
the position of the product or your angle from which
you are taking the picture, or the position of
the light source. When shooting with models, it's best to position them to 45-degree and go to
the light source. So that is created beautiful
flattering shadows on their faces. To create beautiful
composition on your photos. Try to get some inspiration for other photos on
Pinterest or Instagram. Don't try to repeat the
photo in its entirety. Instead, just choose one aspect that to really like and
try to repeat that. Maybe he's the angle from
each of the photo is shot. Maybe is the position of
the products together, or maybe it's how close
this product is to the lens of your camera previously who turned on
the grid from smartphone, there are four
intersecting lines and you can position
the product for the picture in one of them points where this
lines intersect, this will move follow the
rule of thirds composition. You can always move the product
in the middle this way, all the attention and
focus we drove to it. This is a very simplified
explanation of composition. I'm giving you the basics
and if you want to learn, the more you will
find that you don't need more information
and inspiration. We have pictures in the PDF guide that I'm attaching
to the course materials. How to edit photos for
Instagram Stories, it's best to minimize
your photo editing, do all the work even before you try to fix all
the imperfections, clean, whatever it
needs to be clear, I will fix it later in Photoshop attitude will
cost you many hours. This will be very effective. The ideal scenario
is when you just need to adjust sharpness, contrast, and exposure
a little bit. Do I do photos on an iPhone? I'm using Photoshop and
Lightroom expressed Snapseed, VSCO can and photo
retouched out. If I need to, I can raise oil both chicken the background. So I'll leave more
apps for you to check out in the PDF guide
them are the compositions, so don't forget to download it. How to come up with content. It is the most
time effective way to come up with ideas
for Instagram Stories, photos, you still have an ongoing mood board
for your brand. Not just a mood board
for a specific shoot, but the mood board that you
are adding to continuously. For example, I find a cool picture on
Instagram or Pinterest. I seen it. I put it on my mood
board on viewer node. This is the website
that I really like using because they can
add notes and they write. I liked the background
color here, the position of the products, the mouths of the board. There is some aspects that they really like
in this picture. And then I can try to imitate
on one of my future photos, whatever I have this
collection of ideas, I can come back to it and
then it gives me start. I never repeat the
photos exactly. This is just a starting point. And from family
creative process leads me to creating something
original and unique. And sometimes I use freestall, choose from services
like Unsplash, freak, beak, and low peak cell. There are plenty
of good options. For example, for these Stories, I needed some backgrounds
and they decided to find a wide textured wall. And there are plenty of opportunity does for
me to play with. Your task after this
class is to create a moodboard for your content
shoot and to Take Photos, use the tips that I offered you at the beginning
of this class. And I also made a little
checklist for your contention to find it in another PDF
guide in the course materials
7. How to Shoot Videos for Stories?: How to Shoot Videos
for Instagram Stories. When it comes to shooting
videos for Instagram Stories, all of the lighting and
composition tips apply. However, when it
comes to settings, it can be a bit
counter-intuitive, but it's not recommended
to shorten for K quality when you shouldn't for K and a float to Instagram, the video turns out
Hillary and low quality. But if you shoot an HD
six different per second, that way the video on Instagram
move the sharp increase. You can set this recording settings as default
on your smartphone. Let's talk about creating
visually engaging videos. The attention span of social
media users is quite short. It's getting shorter
and you have about 2 s to capture
viewers attention. With videos, there are a
couple of ways to do it. Whether it's quickly
moving images, one shot after another one
for it's something Dynamics, some movement happening
in the video. It's natural for us to start tracking
whatever is moving on. When choosing one action, shoot it from different
angles, from different sides, closer to bother with trying to create a good variety
of shots to then combine it in one video
that will be much more visually appealing
than one long shot. Before shooting a video, come up with a shortlist. This is like a short
version of this storyboard. Just write down ideas of what you want in your video
because there's nothing worse than finding yourself
in a situation where you just came back from mushrooms with a mortal sin down to,
I didn't the video. And you realize you forgot
to shoot something. Very important. So don't do that. You just make a shortlist and save yourself
a bunch of time. And here's a little tip that
can save even more time. Repurpose your content if you're shooting
something for readings, there is a video idea
that you are doing. You can deconstruct
that video and use just one shot
for your Stories. You can take a screenshot of that real media and use
that for Stories as well, or when shooting
something for real. So any other content you
can try to Shoot little bit more so that you have some extra videos
to use for Stories. Some of the video
editing apps that I recommend are luma fusion, cab cards and VPN. Your task after this
class is to create a shortlist for your videos that you need for your Stories, and then shoot those videos. And don't forget that
you already have a checklist that will help you
to prepare for your shoot.
8. How to Design Instagram Stories?: Starting to Design
Process by gathering inspiration on Pinterest and Instagram will use
the mood board within designs that you might think, how you can make
own spin on them. Take advantage of
design templates. They're going to save
you so much time. I recommend using
unfold or Canva. There are plenty of
free and paid options. If that's not enough,
you can always search for templates on Etsy. That way you will
have something more unique and tailored
to your brand's. My biggest tip for texts
on Instagram Stories into not overcrowd the
Stories with the text, right? Just one main idea that
you're trying to convey. Something that you really
want people to remember. If there is a bunch of flat, people will skip
the story subtitles because the majority
of Instagram users do not watch Stories
with the sound on and we don't want them to miss
out on your create content. So don't forget to use
apps like luma fusion, VN, or Cap catch to add subtitles
to your Instagram Stories. And you don't need to write every single word.
Same with the video. Just their main idea
will be enough. Make sure that the interactive
elements you are adding to Stories are clickable like
false witness and stickers. Don't place them too close to the partners and colleagues. Do not cover your reposted
rails with stickers. Sub 2020, people are just
going to skip this Stories. They not gonna bother
trying to click on it. And sometimes it's even
impossible because there is a big fat sticker
covering the real. Your task after this class is to finally design your
Instagram stories. You have with all you have the strategy you
have there plan, you have photos,
videos, design tips. You have everything you need. It's time to sit down
and put the work in
9. What's Next?: So you did it, you
publish the Stories. What's Next? If you publish the story with
some interactive elements, like a quiz or pull, engage with people who
engage with your story, go to their profile, you will get a better
understanding of your ideal customer or somebody who is interested
in your concepts. Give them a compliment
as them a question, give them a few likes, interact with them and
show them that there is a real person behind
the brand's profile. Record. All of the stats. I do know Stories have expired. Go to this, this is six and take screenshot of that status and upload it to specifically dedicated folder
somewhere in the Cloud. This will help you to see
which Stories that performing battery see the dynamic
of your profile. And alternatively, you can also just make note of the most
important statistics. If you see that there
are a little hearts and reactions for a specific story, make war that to
scale the success. Have you noticed that
people are not really engaging or interacting
with your Stories? Then change it up and keep
changing it until they do engage in to interact
and Duke buy from you. There are no such
thing as saying just having not the right
people in that trial, that cycling fans and
people that I know for some reason they are there and they're
washing the Stories. They wouldn't be
spending their time. What did business that they
absolutely not interested in. So keep experimenting.
Three formants, different sales techniques,
collaborations, your visuals keep
changing because the result that you're
going for is worth it. For Module business
on Instagram, marketing without a
promotion is no Marketing. You can create the
best high-quality, visually appealing,
engaging content. But if you don't remote
IT, people won't see it. There should always be some
targeted ads running or some influencer
campaigns to bring more eyes on your products. Your products deserve that. Dumping. Good news is
that now who know how to create high-quality content
for Instagram stories. So promoting it
will be much easier
10. Conclusion: You did it. You watch the
course intubate and it's worth celebrating some drinking
this much adorning for you and your success. I hope you have been following through with the tasks
after each class. And now you have a series
of Instagram Stories about a product or a line of products designed to sell it. I can't wait to see that. Share that with me in the Project Gallery
under this course. I'm also appreciate
if you shared your review for my
class on Skillshare, this would help
me a lot and also I want to know which video of this whole course was the most useful,
interesting, helpful. I bet it was the sales
funnel technique video or maybe I'm wrong. So let me now I want to read it. If you want to think out will be more in which some
lifestyle videos for further into rulers
and videos about content creation and
product photography. Subscribe to my YouTube
channel, stancy Nova. I'll see you there and you can
say hi to me on Instagram, just find me at stancy Nova. Let me know that you come from Skillshare that you
watch this course. I'd like to get to know you. And of course, follow me on Skillshare because I
already have a plan for my next course that's
going to be able of Instagram feed designed
for brands unstoppable
Stancy Nova, Product Photographer & YouTuber
