Learn Shopify Now: Shopify for Beginners

1. Introduction: Hi, are you someone that's interested in using Shopify or interested in learning more about e-commerce. Do you want to learn how to use the Shopify platform but don't know where to start. Or maybe you just want to learn more about how it is to set up your online business. Well, not to worry and my learn Shopify now, Shopify for beginners course, I will teach you everything there is to know about getting started and being familiar with the Shopify platform, the terminologies, and also include resources to help you learn Shopify better in order for you to get started using the platform and also set up your online business. Shopify is a great platform for this and is used by many e-commerce and online business shops including yours. And on top of this, if has a lot of great built-in features that you can use to expand your business and so forth. So I hope you'll join me and I'll see you in my course. 2. Creating a Shopify Account: Thank you so much for enrolling. So let's get started. So first things first, we're going to have to make an account on Shopify in order for us to use it. But let me just quickly talk about Shopify. So in case you don't know, Shopify is a great e-commerce platform which allows you to host and set up your own online business, your own e-commerce business through it. It is a very flexible platform, but it is a paid platform in which you have to pay three monthly or yearly subscription. And they have a variety of plans, as we can see here, which is why you can see that we have the Start Free Trial button here as opposed to just create an account. So just be aware of that. Nonetheless, Shopify have a great number of plans. So these run from 2009 a month to much higher. And if you are really interested in doing drop shipping or setting up your own online business, whatever the case may be, Shopify is really great platform and it is very intuitive and it's function. And you'll find that it is pretty actually easy to navigate. You just need to learn some of the workarounds. The purposes is that the buttons in some of the terminologies, which will all be covered in this course. So let's go ahead and start by creating our free trial account on shopify.com by using our e-mail. So let's go ahead and typed or email. Okay, and now let's click Start free trial. So what you'll notice is that we're going to get 14 free days, as you can see here, no credit card required for Shopify. And this is great because it lets us explore the platform and it lets you explore the platform before you decide whether you're going to sign up for this or not full time. All right, Let's click Start free trial. Now let's choose a password. Okay? So now that we have chosen a password and our email is set, now it's time to think about our store names. So since this is just a sample store for the sake of this course, we're just going to call it this John's store. But of course this can be your actual business name, logo, name, brand name, and so forth. Oh, it says this already exists. Okay. So we'll try naming something more niche, John's Sam store. Okay, there we go. That works. So yes, that's another thing. Sometimes you know, the name may be taken already by someone else, so just be aware of that. All right, so now let's click Create your store. All right, we just wait for this to do its magic. 123. Ready set go. Alright, so now it says step 12. Tell us a little bit about yourself, will help you get started based on your responses. Okay, So this we can kind of just quickly skim through. But these are just some great things that Shopify wants to know about you just so they can help you with the steps that they can recommend and so forth, depending on where you're at in your e-commerce or online business, right? So if you already have experience, you'll let them know here. If you're already making money, you'll let them know here. And if you're already in a certain industry, you let them know here. So since I'm just playing around or I'm just starting, I'm just going to click. I'm just playing around. And then do you want to sell products to drop shipping? So that's taught by our drop shipping is it says here that drop shipping is a way for you to sell products without storing the inventory yourself. That's pretty much that. So in case if you've heard of this term and are not sure what it means, it just basically means that it is a great alternative. If you want to have an online business that doesn't require you to have inventory or stock in your shelves. So that's what drop shipping basically is. So we'll click for this sake. No, because we're just getting started. What is your current revenue? 0, I'm just getting started. What industry will you be operating in? We don't know yet. We haven't cited. So let's just click Next after that. And then, okay, we'll add an address so you can get paid. So again, in order for us to continue, we have to do this. So let me just quickly add my address here. We can get started into actually delving into the platform of Shopify. So make sure that you do this step because you can't go on without doing this step during Shopify registration. Okay. So I've entered in my address information and I just before moving on, I just want to quickly say that they have a box here that says this stores are registered business. Make sure that you check this if you're already an in-person business or have a registry for your business, but if you don't, you don't have to worry about this. So since we're just starting that, we're not going to check that. And let's just click now, enter my store since we are ready to go. All right, Here we are. Okay, so now what we're officially seeing is the actual Shopify platform. We're here in the Shopify dashboard. We are in the home tab, as you can see in the upper left. And we have our store named John Samples store over here on the upper left as well. So this is basically the Home tab in the Shopify dashboard. What you'll see here is what you'll see that every time you login for the first time, you'll see this. This is the landing page that you will see. And it is a great page to land on every time you login because it has everything. This is kind of like the Central Station of everything for your online business with Shopify, you know, whether you're having sales or, you know, customer inquiry is or whatever. It'll all be here in the Home tab in the Shopify dashboard platform. So it is a great Tab to be on. Now, let's talk about this again. Your trial has just started, so we are on our 14 day trial. So before we move on, we have here the selector plan button. So let's just quickly take a look at some of the sharp five plans, the pay plans which you can have a monthly or yearly subscription, just so we can kind of know before we really delve into the platform. So let's click Select the plan. So these are the three main plans we have. The basic Shopify, Shopify plan and then the Advanced Shopify plan. So the cheapest one is obviously the basic, which is 29 a month. And honestly, if you're just starting out with your business, this one is more than enough because, you know, you can really do a lot with this. And the only difference really between the cheapest one and the more expensive ones is here where it says features. You can see that it changes from 22 staff members to five staff members for locations to five locations and up. So unless you're a big business or have a lot of, you know, key players in your business. You really don't need these to more advanced plans. But again, that's not the only thing that these two plans offer. They also offer, of course, you know, lower cuts in terms of how much shopify takes away from every sale. And on top of that, they have shipping discounts that are exclusive to Shopify for Shopify business owners. So those are some things along with, of course, these features, but these features here in the green dots are provided by all the plans. But again, we'll talk about this a little bit later. So again, these are the three basic plans. Once you're too weak or 14 day trial expires, you have the ability to choose one of these three to continue having your Shopify hosted online business, of course. And so if you don't want that, then of course you can just cancel the count and you won't get charged. Or there's a fourth plan. That's really, really, really basic. It's just, you remove your online store, but you just keep a button, that's a buy button. And that only costs $9 a month with point of sale. So again, this is more so for businesses that are in-person or habits, setup, address, or selling elsewhere, this would work for them if you just want a basic hosted site with a button that says click to go to the shop. This is a very basic plan. You have no store, it's just a buy button basically. Okay, So these are the Shopify plans. So again, not to worry too much about them because we're just starting out and know that they're here if you want to explore. Okay, And again, it says here if Shopify isn't right for you, you can cancel before October 26th and you won't be charged. So that's cool. That two-week trial allows us to explore the platform without being charged. Alright, so now let's go back to the dashboard under the Home tab. So let's click the arrow again. It took us to setting, so let's click home. All right, so now let's continue to talk about the dashboard. And before we move on to the actual buttons and rest of this, let's just quickly talk about what it means that you land here. So since this is our first time in this, this looks a little different than how it would normally look normally here you would have, you know, statistics, sales statistics, and all that. But since this is our first time setting up the store, we are of course, being told how to set up things in the like. So let's just scroll down a little bit to see what I'm talking about. It says here, you're off to a great start. So as we can see here, we have kind of like little tutorial slash navigation setup going on here in which Shopify is recommending us to go step-by-step in order to set up our online business and have ourselves up and running. So that's the great thing about Shopify, that it is very, you know, it, it's full of guides. Basically it's very user-friendly and there to help you with every step of the way. So now that we've created a Shopify account and we are in the platform. Let's go ahead and get started into talking about, you know, the setup for our Shopify store. 3. Adding Your First Product: All right, welcome back. So now let's continue by going through the setup of Shopify by adding our first product to our sample web store. So let's go ahead and click Add product. By the way, of course, products can include physical items or digital items or services. So let's click Add product. So now as you can see in the top-left, we were taken to products and then the all products sub tab. This is normal and will happen every time you add a new product in Shopify manually. So now look at what we have here. Now we have the add product window and we are told, you know, the title, description and product status and all of these terminologies that we will get to in this lecture. So let's start off with the title. Obviously, a title will be the title of your product. So, you know, whatever you're selling, is it a t-shirt? Is it address? Is it a gift card, whatever it is, is it a digital good? This is where the title of that product will be. So here will be, you know, let's for the sake of this course, type in something Sam samples. So John's T-shirt. Okay, so John's t-shirt. This is the name of my sample product. I'm going to sell a t-shirt. Now underneath that option box in which I can add a description that makes this item, you know, more informative to people that are interested in buying it or also more appealing. Your descriptions should definitely include, you know, the features of the product. What customers can expect. If you're talking about clothing's than the sizes, that's very important. And you know the make and the material of the item as well. Your description should be informative, but not overly long, but also not like, you know, only one sentence long either. They should be in the middle. Now you may be wondering about all these buttons at the top here. They look like buttons that you'd find in Microsoft Word or something like that. These are of course buttons that lets you change the size, the font, style, and even the color of the description, and even allow you to add images and videos to your description. So that's just an important thing. And also of course, tables for all sizes and all of that. So of course, that is something that you can explore on your own time, right? You know whether you want to add a bulleted list of the features that your item has or product has or the numbered list. Or maybe you want an indentation if it's going to be like a lengthy description, right? Or maybe you want to even add code or you know, you want to change the alignment or maybe even the color of the text. You can definitely do that as well, or add some tables and so forth. But really we're clear formatting or just even as basic text. But really for the sake of our sample item, we're just going to leave a succinct description of this shirt. So I'll just say this is a basic white t-shirt made out of cotton. And then we'll just say one size fits. All right, just to keep it simple. So this is our description, not a very good one, but for the sake of this, it's enough, right. And so then let's move on to where it says product status at the top, right. So as you can see right now, it's a draft. That means that this product is only a draft and therefore not live on our store. In order for it to become live in our store, we have to click here and change it to active. And then we would have to click the save button or we're not going to do that yet. Quantity because we are not ready. Then underneath that we have sales channel and apps. So we have online store checked. We always want to make sure that that's checked because that is our Shopify store. We can also schedule availability if we want to make this item available at a future date. Let's say you have a Halloween or Christmas collection that you want to appear on your site at a certain date. You can definitely change that here. Okay, And so let's scroll a little bit down. So, and the right side we have the organization vendor. So this is basically more so what we're going to get into later on when we're talking about, you know, talking about print on demand and apps, don't worry about that. We'll talk about that later on. Or let's say you have your own brand, right, of clothing, or in general, your own business brand. You can type in the name here, or let's say you work with, you know, a, you know, a production company or someone that prints your items for you, right? They would be considered, you know, who the vendor is, or maybe let's say you work with a partner company, they would be the vendor of your product and you're the one responsible for selling it, right? You can type that here if you'd like. This is just something for you and make the items more organized and to keep track of what you're selling basically. And then underneath that we have product type. So again, this is something that's helpful for organizing, keeping things needed an order. Depending on what it is you're selling, you can have a type of category for it. So since I said that I'm going to sell a t-shirt, I would be looking for apparel and accessories. So let's go ahead and click that and then look for. Clothing and then t-shirt if we can possibly find it. Yes, shirts and tops. So this would be under shirts and tops because this is a t-shirt to themselves. So that has been added. So now this makes the item more findable for people that are trying to find t-shirts and then collections. This is something that we'll talk about more in depth later. But what is a collection in Shopify? Will again, let's talk about that example that I mentioned earlier. Let's say you're trying to have a Christmas or Halloween collection. And this is something that seasonal obviously, right? So a collection would be a subset of items that fall under that, either Halloween or Christmas in your store in our specificly or exclusively available during those dates or not. Right. It can also be, you know, a plus size collection, whatever collection that's available rear round. But you wouldn't have these items in their own section of a store because it makes it easier to find for that group or niche of people. So just be aware that that is what a collection is. And then tags. This is something more so for you. But it's also helpful for general organization skills. You know, let's say you want to have your items, you know, be separated by adjectives or, you know, anything in general that is an attribute to it. So let's say this shirt would be, you know, I said that it was made at a cotton, so I would include cotton. And then it was also a plain white t-shirt. Let me add white. And then one last one. Let's say T-Shirt, right? This is just so, you know, you can filter out the items whenever you're looking for a tag and so forth. This is something that I would recommend also adding just in case you are a type of person that likes the heavier store, really organized and neat. Okay, And so then online store theme template. So here we have default product. You always want to leave this as default product. Why? Well, because this is what the Shopify theme, which we're gonna get into later has been coded to show you typically want to have your pages left alone when it comes to your theme template, when it comes to your product pages, because Shopify already did all this coding work for you. So just don't mess around with this too much. Unless of course, you know, you know, you, you know what you're doing. But since we're just beginning with Shopify, just leave this always as default product. So now let's scroll up a little bit and go to media. So media, as you can probably assume, this is where you add the images or the pictures for your product, right? So let's say, you know, you have a nice picture of a model wearing your product or something among the like, you definitely want to have at least one picture for every item on your store. Because when people, customers are scrolling through your store, thumbnails are going to be required and where thumbnails taken from? Well, of course, from your media, from where you uploaded pictures of your product. So this is very important to have definitely, for sure you should definitely have, you know, media at it. And of course, this can include, you know, pictures or animated gifs though I don't recommend that you want to keep your images crisp, but you also don't want to make them too big in size because then they're going to take a long time to load and that's going to make the customer likely not see the item in time or lose patients and move on. That's definitely a big no-no. So you don't have good crisp images, typically square images, by the way. All right, So of course we can add files from our computer or we can add media files from a URL. We can embed video from YouTube or an image from a website. But let's go ahead and add an image from our computer. So let's go ahead and do that. Drag and drop. We can do that. It's great feature on Shopify. And let's just wait for that to happen. And there we go. There's our basic white shirt that we will be selling. Now, let's talk about price. So mark this as a simple, basic price, 1999. Now you may be wondering though, what does compare at price mean? Compare prices and effective tool. Maybe you've stepped in the store before and you've seen how you have like, you know, a markdown price or used to be 5999 and now it's 4999. 999 would be the Compare at price. And of course it's a higher price that now has a reduced price. And it's very good for motivating people to buy. So customers can be like, oh wow, it's been marked down. This is great for, you know, trying to boost sales and motivate people to shop and buy. Of course, let's leave this blank for now. Now costs for items. So this is if you're working with a third party vendor that charges you for every order that you get. It's called print on-demand. They print the item for you at your request every time a customer buys from your store. And you can type how much the cost is for them to print it and ship it out to the customer. And so then let's say it costs some 99, 99, 99 with shipping included. So I'll type here 999. That means that then I would only profit $10 from this sale as opposed to 20 because my print on demand or third party vendor is charging $10 to go out and print this item and ship it to my customer. That means that I only get a profit margin, 50%, So only get half of the cut of the sale. So that's basically what this is. And charged tax on this product. You typically want to keep it as selected because you know, collecting taxes is important for your business to be up-to-date with everything on that. And and of course, it varies state by state and country by country. Anyway. So let's just leave that as is. And let's keep scrolling down. So inventory, this is more so technical stuff. So if your business already has stock keeping units or bar codes for your products, you definitely can fill this out to keep everything intact. Let's say your business also keep sales in track by these codes numbers. Then you definitely want to make sure you have these two filled out or one of these filled out. But again, if you're just starting out, you don't need to worry about this and then continue selling when out of stock. So when Shopify notices that your items are out of stock, it won't let you or the customer rather purchase anymore. It'll show is out of stock, right? So the button will be grayed out and the customer can't check out. But if you want to still attract sales or let people buy this product, even if it is at a stop, make sure you check, continue selling when out of stock. That way, you know, you can continue getting purchases even though this item is really at a stock. But you want to be careful with this, right? Because if you don't have the product that's out of stock, immediately available or quickly replaced to be in stock, then it's going to be difficult and your customers will not receive the item in a timely fashion. So just be aware that. So then we reach quantity. How many of these shirts are available? Well, this is where you would check your inventory and check how many of the item that you have if you're working with a third party vendor or a print on-demand manufacturing or printing slash shipping company, then you know, you don't have to worry about this because they typically have thousands and thousands of the items at hand. But for the sake of our small sample business, we'll just say we have ten shirts available. So then shipping, check, this is a physical product. What is physical product mean? Physical product means obviously a product that's tangible, a product that is able to, for a person to hold to where and so forth. It is not a digital product like a music download or a video download would be. This is an actual physical touchable, wearable item. So therefore, this is a physical product. And so then we can calculate how much shipping, you know, would be given to the customer to pay depending on how much this shirt ways or how much it would, you know, wha when it comes to shipping. And we can change pounds, two ounces, kilograms, and grams and so forth, depending on what you prefer, scale and the weight. But let's just keep it as instead as a shirt that is going to be really light. So let's just say 0.1 pounds. Okay? And so this is just for calculating shipping at checkout and so forth. Okay? And so now we have customs. This is just again for international countries, so they know where this item is coming from, the country of origin. And so again, depending on what country you're businesses located in, is the country won't have selected. So I am in the United States. So we'll go ahead and select the United States. There we go. Okay, and then Harmonized System code. Again, you don't have to worry about this just technical code stuff. If you already have a business than you that's dealing with HS codes, then you will of course, fill this out. Alright, and so now we have variance. So what is a variant? A variant is basically another version of a product, so this can include a different color or a different size. Now variance wouldn't really apply to this product because they did say that it is a one size fits all basic white t-shirt. But for the sake of just practicing, Let's click Check. This product has multiple options. And so as we can see here, we have size, color, material, style, and so forth. So if your product has a variety of these, you'd make sure to add them. For example, let's say for size, even though this is one-size-fits-all, I can add medium and then I can have another option. I can add large, and then I can add extra large, hit Enter, and then it adds it, right? So this would be an example of how to add variance to product. For the sake of just keeping this as is, Let's just leave it alone. And then we can even have different prices for each variant, right? So maybe larger the size the more I will charge. Sometimes some businesses do this do to, you know, thread count, whatever the case may be. Well, again, I have the option of changing that here and make sure you want to have your quantities set for all of these. That way they are purchasable. Okay? So that is adding variance to products. And then lastly down here we have search engine listing preview. So again, Edit websites SEO. Let's talk about this. This is what your listing will look like on Google, search results or Bing or Yahoo or any other search engine that picks up your website and your product page when a customer is searching for keywords that were similar to the name of your product. So let's say someone searched for John's T-shirt, where John's basic white t-shirt. You know, theoretically this would appear on a search engine like this. But let's say you're not satisfied with this. And this is a bit too broad. Or this is maybe perhaps to blend for you. You are definitely able to edit the SEO, which is search engine optimization to make it more customized and findable. So what I would do is I would add more keywords, more descriptive things to make it easier to find. Because again, you're going to be competing with a variety of businesses on Shopify that will probably sell similar products or sell products in the same categories, right? Clothing and so forth, or whatever it may be. So you wanna make sure that this is really filled out. You have up to 320 characters, so you have a decent amount of wiggle room to add a lot of descriptive keywords and so forth. Same thing for the title of your product. Maybe you want to add your business name afterwards, John's business, right? So that way you have the product title and then the business name. So you can see that the customer can see rather that they're associated with each other. And so if they recognize your business name, they will then be like, oh, this is a product from there. Let me click on it, right? You can even change the URL, right? So if John's t-shirt is a bit too plain, you can even add some more descriptive URL keywords like John's plain white t-shirt. Then of course, that will also appear in the search engine. So this is basically to bump up and improve your ranking on search engines like Google, Bing, and Yahoo and so forth. So you're easily found, or at least more easily found in more quickly found. And so therefore you can get more traffic and then potentially hopefully more sales. Okay, So then let's scroll up. So we've pretty much covered every aspect of the product page in Shopify. Every time you create a brand new product or want to create a new product manually, you will be given this page in Shopify, you know, and then you'll be able to type in again, description the title, add images to your product and so forth. So therefore, a crucial, crucial point in this lecture is to always click Save from the top right, the green button. Because if you don't do this, you'll lose all of the changes that we've made right now. So let's go ahead and click save. And there we go. We've officially added our first product. So this is it for this lecture, the video. Let's move on to the next, in which we will continue setting up our store. 4. Customizing Your Shopify Theme: All right, great, So welcome back. So now that we've officially created our very first product, Let's continue on with the walk-through in Shopify together set up. All right, so now let's go click home. All right, now let's scroll down and take a look at where we are in the walk-through. It says we're moving along nicely. So now that we've officially added a product, we must customize our theme. So this will let, lets us edit the look and feel of our online store. Choose a theme and add your logos, colors, and images to reflect your brand. So in case you don't know what the MS, it's basically the skin of your online store, the look, the aesthetic. So if you've worked with WordPress, you might know what a theme is. It's the same thing in Shopify. It is just the physical skin of your website. So themes vary in terms of color, size, and so forth. So let's take a look, Customize Theme, and see what we have here. Okay, so we have the theme of Dawn, which is an auto selected by Shopify. If we want to take a look at this, we can click view your store here so we can take a look at what this thing looks like. And as you can see, this is what the thing looks like. This is the dawn theme, as you can see, it's pretty bland. Not much to it, of course. And there's our product that we created earlier, right? And so this is a very basic theme to get us started with Shopify for the sake of happiness setup. So now let's go back. So then let's say I want to edit this theme. What could I do? Well then I would click the Customize button. So let's go ahead and do that right now. Okay, so now we are in the Shopify Theme Customizer window or section of the Shopify platform. What do you do here? Well, what you do here is that you get to edit your site's theme, aka it's physical appearance, not the products, not the content, but the actual theme itself. So the color scheme, the logos, the buttons that appear at the menu, and images that you can add in videos and you can add and so forth. So that is all here. Now as I'm scrolling on the right side of this, we can see that this, you know, Theme Editor has been split into two sides. We have the left here, the left panel, and then the right one. So what does it mean? Well, what it basically means is that on the left, we have all of the things that our right side is showing us. So whatever you manipulate or change on the left will appear in real time. On the right. This is just a preview here on the right of what our changes would look like on the site. They do not become live, aka not everyone will be able to see the changes that you make until you click this very important Save button in the upper right. So just be aware of that. But nonetheless, let's keep talking about this. So let's start off with the top left, right. So it says Don live. This basically means that what we see here on the right is already currently live. So we can see that that's true because if I go to see my sample store, what do we see? Well, we see the actual theme that we see, Don. But of course, if I make changes here, they would not be live until I click Save again. So let's talk about these homepage sections, subsections in the homepage for our theme. Okay, so let's start off by talking about the top left. So we have the announcement bar section. As we can see here in the top left, the announcement section is this bar up here which says Welcome to our store. And if you've ever been, you know, on a e-commerce website or a store online and online shop that you'd like to shop at. You'll typically know that they have like sale announcements at the top or anything that's new items, new catalog at the top. That's what an announcement bar is typically reserved for. So ours is pretty basic right now. It just says Welcome to our store. As you can see, we have this at the very top left above everything else below. Why is that? Well, this is because what we have here on the left is in chronological order. Whatever is appeared first in a website of our theme is what will be the highest. So since this is the first thing at the very, very top to bottom, it is at the highest on the hierarchy of this layout on the left panel in the Shopify Theme Editor. So this is how this works, you know, to keep things organized and an order so you know where everything is placed. So the lower something is, the lower it'll be here on the left side. The higher something is higher, it'll be here on the left side. So now when I hover over this, I have little eye here. This just takes. To the ability to hide it or show it. So if I don't want to see this anymore or I want to remove it, I can just click the i and it'll take it away. Now. Then we have six dots and then my cursor turns into like this, like knuckled type of closed hand. What this means is that I'm allowed to drag it, right? So I can drag up or down. This is a cool feature that Shopify has, but of course, I can't drag it to another part of the website. I can only drag it, Let's say above or below another announcement. This is because these things are set in regimented to be where they are. I obviously can't have an announcement bars content somewhere else because it doesn't belong there unless I added in a separate location, right, and we'll get to that later. But nonetheless, if I click it though, I am able to then change what this says. So like let's say I want to make this more exciting. I'll add two exclamation points and then color scheme. I can change the color scheme. If I don't like this color, I can make it gray or whatever other colors this theme has right? To make it pop more. And if I wanted to, I can even include this announcement bar with a link, right? So like let's say I have a Halloween collection happening right now that I want people to see when they click on welcome to our store, if I add like, let's say, you know, a product page to link with this announcement bar. When people go to my store on Shopify and click Welcome to our store, it'll take us to that hypothetical Halloween collection and I can do that by clicking Collections. And then let's say I had one that said Halloween here. For the sake of this, let's just pretend all collections is hollowing collections. And then boom, as you can see here, the little arrow is added. So then now it's clickable, right? And you can see the cursor changes as well. So as you can see, this is a great way to create connections within your own store to boost sales or awareness about your products. Let's go back. So that was the announcement board. Then after that we have the header area, right? So this is the header area in case you're not certain the header area is what is above. Pretty much every content in your website layout. And that's typically where the menu is located along with the search bar, where the Add to Cart and Checkout button, and also where your store's brand or logo is located. So here we can see that this entire white bar is our header. And we have a logo, a menu, and then a search button, and then a cart button. And so this is all reflected here on the left side, right? So we have, of course, the header. And then we can change the background color of the header. If I don't like this color, I can make it gray or black, whatever I may want to change it to. But the point is that that is for that sake of purpose. If I didn't want a text logo, I could select an image here and change this logo to an image logo. So if your business has a picture logo, you can definitely add it here by clicking Select Image. And you can upload one from your computer or from copyright free images that are available on the Shopify platform for you to use. For free. Obviously you wouldn't use this for logo, but just know that this is something that's available to you. I can also change the width of the logo if I wanted to. This is just, you know, if I had an image there, this why nothing is changing. And I can also change the position right, middle, left, top-left, whatever. This can get very detailed and so forth. Just know that you have all of these available to you if you'd like. And now for many here, we have Main Menu. Main Menu is this menu that says home catalog contact. These are main menu buttons. But let's say, you know, you're not satisfied with this menu and you want to change it or customize it. Well then you would click Edit menu and then it will take you to the Menu button in the Shopify dashboard to then let you rearrange the order of the buttons or add new buttons. We're gonna get to that later. So we're not going to delve deep into that. And then change here, of course, we can remove the menu or yet again changing menu. Another way to do it. Show separator line. This is just again self-explanatory align and that can appear under or below the header to create more of a distinct look. Okay, and then we have enabled sticky header. So in case you know what a sticky header is, sticky is basically to keep something up or at the top. So a sticky header is a header that will always show. On the screen as customer scrolls. So if you've ever seen sites where your scroll down and then the header just stays there at the top still as you're scrolling down. That's a sticky header. Okay, and then after that we just have some theme settings. This is just technical stuff. For this team. You can add all of your social links and so forth. For the sake of this, we're not going to do so because we just started off. But yeah, if your business has, you know, Facebook, Twitter, Instagram, Tiktok, ETC, you can definitely add them there and it's actually recommended. So just be aware of that. Okay, So then let's move on to the image banner. The image banner. What is the image banner? The image banner is this just like random picture of like watches and cameras and stuff. So this image banner is basically where you probably want to add big, high-quality image that represents your business has to deal with your business, has to do maybe you want to show off all the products that you sell here. A big, crisp image that will appear here, that will be vivid and make your website pop, right? You wanna make sure you have a big crisp image. And as you know, when we come to Shopify, we deal with images and image sizes in terms of pixels. So for a huge crisp image banner like this, I would recommend something like at least, you know, 2000 by 2000 pixels, right? Big, crisp image. But just be aware, don't make the image too big because then it might take a long time to load and then some customers may not even see it. And that's a very bad thing because it will make your website look incomplete. So now in an image banner here, as you can see, we have first image and second image in case you're wondering what that's about. That means that we can have an image slideshow, so we can have multiple huge images here in the banner. So they can rotate on their own after a period of time. So that way the person that's visiting the site, the customer is not just looking at one straight image. Okay? And then of course we can adapt section height to first image size. So again, depending on how tall your images, the height of your image, this will be adjusted. That's just what that is for. Desktop position, desktop texts position. This is just where the text appears. On the desktop version of your site. You can have it at the center or the top right now we have it at the bottom. It's just minimal changes. There's dirt is its center. And that's something I wanted to talk about. So when we come to your Shopify theme, these themes are already preset to be both mobile, tablet and desktop friendly, so you don't have to worry about extra code or none of that stuff Shopify already creates. These seems to be very friendly for all devices. And so that's just why these type of settings are being asked if you want to change because you can rearrange where some things appear on the desktop version of your Shopify site as opposed to the mobile version, so forth. And you know, you can even take a look at what it would look like here. So at the top right, you can see I click this desktop icon. I can see what my website on Shopify looks in the mobile version, the desktop version, or just full-screen, right? But by default it will be set to desktop. So just be aware that you have that. And while we're up here, you also have an undo and redo buttons. So you know, if you ever make a change that you regret or want to redo a change that you undid, you can definitely use these arrows. So that's just a quick shortcut. So let's keep on talking about these things. So show textbox on desktop. Again, this is just a background to this textbox. You want to leave it alone and such just for the sake of going through these things. Image overlay opacity. Opacity is just how transparent or not transparent on images. So as you can see, it was set at 0, so it's very transparent. But when I put it at 100, it was very opaque, AKA Nazi through color scheme. So again, we can change the background color of the text box if we do not like that, white, it's just completely up to you. Okay, mobile layout. So see now we have a section here just for the mobile of the Shopify site. So mobile layout is what will appear for the mobile version. It says stack images on mobile. So what that means, stack images is that the images will be placed on top of each other. So if you want that look on mobile, which is recommended because it's very scroll friendly for mobile version, users definitely keep this check and then show text below images. We want to keep this check as well because we want people to know what our images are about. And again, if you want to transfer it to the mobile version, you can just go to the top-left, sorry, top right and click the mobile setting after clicking the desktop icon. And this is the mobile version of your Shopify website of our Shopify website, right? Great. Okay. And so then let's go back to the desktop mode. And that's pretty much it for this section of the site. So right now we've covered. You know, the announcement bar, the header, and then the image banner. So what else is left? Well, let's scroll down. We have more to talk about, right? We have this big white area here under the image banner. Now we have this rich text area here in which it's the front. Talk about your brand to the button, labeled button, as you can see here. And if again, I don't like this color, I can change it to a different one. This will only affect that part of the site. So let's go back real quick so I can show you again, this is the rich text part. So this encompasses three things. And if you haven't noticed by now, each section of the site hasn't. Little subsections. Those subsections are what the section contains. So we can see that this rich text area contains three things. Talk about your brand, the sharing information blurb, and then lastly button. So three things. And again, if I want to hide it, I can click that. I, if I want to adjust the position, I can move it up or down if I don't like it where it is on the site. Right. But for the sake of just keeping things where they are, where we found them, just leave it there. Okay, so now let's talk about rich text. So we, we talked about the fact that we could change the background color. But what does make section full width mean? Full width means basically that it will be across the site entirely, right? It won't be, you know, only covering half the page or half the browser page. It'll cover the entire length and width of the website. So if I uncheck this, that means that it'll stay, you know, in the center or the left or the right, whatever the steam is coded to keep it in. But making the section for width, it means that it will expand depending on the computer size screen, and the width of the browser window. Okay, let's go back. Then. We have talked about your brand. So this is just basic text here. If I don't like the size of this text or I want to change what it says. Of course, I'm free to do that here. You know, maybe I want to make this, you know, add a colon at the end of this. And maybe I want to make the text bigger, right? I can do large, right? That I can do is, well, that's the heading. So that's this. Of course, heading will always be the biggest text on a block or on a section of a website when it comes to text. And then we have the share information about your customers. Sorry, share information about your brand with your customers. Is this two sentences here? Again, I can make this bold or I can italicize this. I can even add a link to this if I want to link it to, you know, again, collection of mine that I have products in or webpage and my store, whatever the case may be, right? And we can even have that open a new window. There's endless possibilities to this with the customization options, but we're just going to leave things as is. We're just going through this to show you what you have available for you and what you can do and how you can manipulate that. And then underneath that we have the button, this button that says button label, right? Instead of that, maybe we want to say something like shop now, right? And then we can add a button link to our products. And then we can say all products, right? And then boom, when people click this, it'll take them to all of our products. So then let's go back. Alright, so that's pretty much it for that section of the site. So then when we see under button here, we can add a block, but it says that it's three, edit 3. So technically we can't, which is why it's grayed out. What does that mean? That basically means that this particular block, and this is something I'll talk about right now, that Shopify themes are laid out in blocks. What is a block? Will basically all of these right, image, banner and rich texts featured collection. These are all blocks. And if you worked with WordPress, you should be familiar with what blogs are. They are stacked on top of each other to lay out the content in your theme on your website. We have a variety of types of blocks. We have Video Blocks, image blocks, text blocks. This right here is a text block. If we scroll above, this was an image block, right? So again, this is just what block means in case you're not aware. So we can add a block to this because for this section of the site or for this specific block, only three are allowed. Css3 edit 3. If only we had two, let's say we remove this button, right? We would have to edit 3 and then we could add an extra one. But since we only have three slots and we're using all three, we can add another one. So that's just what this means. It's nothing big. Again, you can play around with this when you're working through your own Shopify store to see which blocks you'd like us to, which the blocks that you'll be using the most are definitely text blocks and product blocks like this one here featured products. Okay, great, so let's continue. So then after that we have featured collection, which is this featured products block, in which we only have one product in our stores. So that's why we only have one showing up. It's the famous shirt that we created earlier. And so if on your homepage of your website, because again, if we look at the center, we are editing the homepage theme of our website. If on the homepage you want to highlight certain products that you like or that are featured or that our bestsellers, whatever the case may be, you can definitely do so using one of these featured product blocks in which you have a featured collection showing you items that are, you know, either bestsellers or ones you want to highlight. And of course, this is great because, you know, you have a lot of wiggle room. You can change this featured products to say, you know, bestsellers, right? If you prefer, right? And then you can even grab from which collection on your site it takes from, right? So if I were to change the collection, we only have one now, but it says homepage. But let's say I created a collection which we're gonna do later in this course. And I named it bestsellers. And then I added a couple of products that are actually bestsellers to that collection. Then I can grab it from here and have it appear on my site here. Right? So since we don't have that created and don't worry, we're gonna get to that later on, how to create collections and Shopify. But for now, just know that this is a capability that you have and that's how you customize your site to show certain products above others, if you prefer, if you prefer that, of course. So let's get out of here. And we can even show how many products would appear here in our featured slash bestsellers. You know, right now it's showing maximum for, but I can do 10, 12, whatever have you. Right now this isn't going to change anything because of course we only have one product in our store. But just know that this is available to you. And then it says enable View All button if collection has more products and shown. So that just show, will show you if you All button, if, let's say I only have four items to show here, but I actually have 12 featured or vessel or products. Then underneath here a view All button will appear, enable swipe on mobile. So again, this deals with just a specific mobile version of the site. If I go to mobile here and I enable the swipe, that means that the person or the customer will be able to swipe left to right instead of scrolling up or down, right. That's just a thing that we have available to us in Shopify here with this theme. Okay, and then product card, so image ratio square. So that means that our products will appear as a squared thumbnail. You typically want to leave this alone unless your products or like a different shape and you need them to appear at a certain ratio. So that's when you would adapt it to the image. But typically you want to leave this as square. And so then underneath that we just have some more customization options. Show second image on hover. Hover in case you don't know is when you go above an image or text on a website, you're hovering over something. So with your mouse. So show second image on hover. If I have another image attached to this product than another image would appear when I hover over the product. That's what that means. Image padding in case you don't know what padding is. Padding is kind of like adding space to each corner of the image or text or element on our website. And as you can see when I check this here, there was some space that was added around to create kind of like a border effect. Show image padding, right? So you can see the difference here. That's just what padding is. Show image border. So again, if I want to have a little border, you can see that it's very faintly adding a border to the image here on the product. Minimal difference in this theme, but again, something that you have available to you. Show vendor, if you want to show who is the seller or product vendor, you can have that here. I typically would leave this as off. But again, it's up to you. Show product grading. Again. If you have, again, we'll talk about this later. You can have reviews, customer reviews on your Shopify store. If your customers are leaving reviews, if you want the star rating to appear under the product, yes or no, you can check this if you do. Okay, So that's pretty much that for the featured collection block. So again, there's a lot that you can do, right? And again, you'll know or probably have in mind what you think will be best for you, right? If something like this will be best suited for you or not. So that's the featured collection block in our homepage, in our Shopify theme. Underneath that we have collage. So when we scroll down, this is what's underneath. We have a collage block, a collage blog. Again, we can have a video playing here or a variety of images and then some sample products that are relevant to that video or images. You know, maybe, maybe you want to show off a certain collection, right, like a Halloween collection here or whatever collection you have here. And then you have a video related to that. Featured product related to that collection and then click to see the entire collection here. So that's just what this block is. Four, you can change, of course, heading name. So I can say Halloween collection, if I prefer. I can change the layout. I can say, do I want the large black man the left, or do I want it on the right? Right again? And for the mobile phone, do I want it as a collage? What do I want to add is a column, you know, all of these things that are of course just completely editable for either mobile versions and desktop versions. So just be aware of that. And then let's go back. So then underneath collage, we have yes, three elements, video product and collection, which is video product and collection. As you can see, these are all intertwined and all line with each other. We have a video block underneath that. So this is great also for Shopify. Let's say you have a business and you have a lot of videos showing off your products or store front or whatever have you. And let's say those videos are uploaded on YouTube, right? You can definitely grab a YouTube video and paste the URL link to your YouTube video for your business here. Or you can also of course, upload your own video from your hard drive, from your computer. It's completely up to you. A video is a great way to show off your business and show off what you offer to customers. It's up to you if you would like to include this, right? And we can even have a cover image for the video. So I'll cover image is just an image that is there when the video is not playing, right? So before you click play is just as a default image that's set there and it's displaying there. All right, so that's the video blocks. As you can see, we have a lot of different types of blocks in Shopify, as we mentioned earlier. And so then underneath that we have a multi column block. If we scroll down, we'll see it. Here we go, multi column. So again, what would I use this for an LED business? Well, maybe I can talk about here, you know, why people should buy from my business, right? And then I would have like three reasons why. So I can do like, you know, fast shipping 30-day money-back guarantee and then a variety of sizes and colors. Or I can use this multi column block for testimonials, right? Or customer reviews. And then I can have like a list of reviews here, impaired next to each other of customers are satisfied and have given me great reviews and feedback towards my business, right? So I can change this to say, you know, customer reviews, right? I can definitely change it to say that. Or if I want to make it something more personalized, I can say what our customers are saying and then leave it there as that. And then underneath that, I can add for each column the wording. And again, I can have even images added here, top above each customer review. I can change the alignment to, I want the text to be at the center or the left. I can change it to be different backgrounds, right? And then underneath that button label, I can change this probably to see more, right, in case people want to read more customer reviews. And then I would link that to a page where I have all my reviews, right? And again, I can NAPL, swipe on mobile if instead of scrolling, I want the customer to swipe left or right on a mobile phone version of the site. All right, So then let's continue. So let's click again the little arrow to go back on the top-left. So lastly, we have the footer section. But before I get to that, I can see here that we have two buttons, right? We have add column and that section add column is i've, I want to add a fourth column to this block, right? And I can have an unlimited amount of columns. If I want to add more reviews or so forth. As you can see, it changed it from three to six because I kept clicking Add three times. So that's just what I can do for their red underneath that I have ADD section, so I can add a new section to my Shopify homepage, the LM. And then in that section I will have a list of different types of blocks or sections in Shopify. And as we talked about earlier, Shopify has a variety. We have text sections, we have imaged sections, videos, sections, et cetera, contact forms, email sign-ups, you name it. So just be aware that you have a variety of these and it is just completely up to you in terms of what you feel best works with your site. We covered pretty much all of these. So there's no need to rehash that. But of course, when we talk about apps, sometimes apps have their own columns as well and their own sections that you can add to your homepage. But we'll get to that later when we talk about apps in Shopify. So that is just what the Add Section button is for. But now let's move on to the footer. What is the footer? The footer is the final part of our website. It is that the very bottom polar opposite of the header, right? Which is very, which is at the top. Photo is all the way at the bottom. And typically we haven't footer is. Another menu, sometimes a search bar, privacy policy, terms of service, those type of pages, contact information, bubble ball, that is what is in a footer. And again, for this theme, we can change the background. We can change the look of it. We can also change just the layout. Here we have two columns in this photo, we have quick links to the left and heading to the right. And then underneath that we have a subscribe newsletter column and block. So let's start off with the very top part of this footer. So we have the quick links and the heading, right? And so again, how did we get here? We went to Footer, and then now we're down here. Quick Links. If I wanted to change this Quick Links to say something else, I can do so here. But of course we're just going to leave this as is for now. The thing to take notice here though, is our Footer Menu, right? We can change our Footer Menu to be a different menu. So we had a Header Menu, right? If you remember, if we scroll up, we can see our Header Menu was home catalog contact. If you don't want to repeat that, you can have a footer menu which is separate from your Header Menu. And that Footer Menu can have different buttons. In our case, it has a search button instead of contact, home and so forth, right? So just be aware you can change this as well. Then next to that, we have heading. So here, you know, we can add whatever we want here. We can add contact information or we can add here it says you can add promotions or store details and so forth. Again, something that is dependent on what you prefer. But now let's move back. And lastly, we have the of course, subscribed to our e-mails newsletter block, right. So let's click Footer. It'll take us to there. Let's say I want to add a colon at the end of this. I can do that. And so e-mail sign-up is something that's definitely recommended for you to start building an email list for your customer base and Shopify. I would always recommend having this somewhere on your site, whether at the very top or at the very bottom. And just be aware that it is something that's great to have because by building an email list, you're also able to send scheduled newsletters to customers on Shopify and so much more. And then underneath that we have show social media icons. So again, we talked about this. If your business has Tiktok, Facebook, Instagram pages and so forth, we can have this appear on our footer as well. Lastly, countries such regions selectors. So if you know, your store has this type of feature where the customer can select what country they're in. You definitely want to keep this check because that will have a drop-down for them to be able to do so. Then underneath that, you can also do the same for languages. So I'm sure you guys have been on websites in which they come in different languages and there's a drop-down menu that you can click to change the website into a different language. If you want that to be the case on your Shopify Web Store, you can make sure that this is checked, so the customer has the option of having that. And then at the very last part of our theme layout in Shopify, we have our payment methods, which are these payment icons, right? Paypal, American Express, Visa, blah, blah, blah, right? The different methods in which customers are allowed to pay to purchase products on your site. You definitely want to keep this checked, so it's easier for people to know wherever they are on your site, what it is that they can pay with. Okay. And then at the very bottom you just have, you know, the copyright. John Samples store shop five powered. Great. So now before we move on, I just wanted to make sure that it's clear that we have only been editing the homepage in our Shopify web store, right? We have other pages as well, right, like catalog and contact, which we didn't get to yet. But what we changed in terms of what was between the header and the footer only relates to the homepage. Everything we changed for the header including the announcement bar and the footer, will be followed by every single page in your Shopify theme. So I want you to make sure of that. The only things that will change depending on the page are what come in between the header and the footer, which is everything from the image banner here to the columns here with the customer reviews and testimonials. That is only for the homepage, but everything else above which is Announcement bar in the header and then below the footer, will be the same for every page on your Shopify store. And you want to make sure it stays that way. Because you don't want every page to have a different footer or a header because then it would be very confusing to follow along. All right, So now with that cleared up, let's click. From homepage here in the drop down in the center of the top. And take a look at our other templates. We have other templates of Shopify pages that we have yet to get to. But what does this mean? What is a template? A template is basically a pre-made and pre-coded Shopify layout for a specific page. And that page is intention. So for example, what we just did was we edited the homepage template. We have pre-made, pre-coded Shopify templates for products. For example, let me click here at the top it says products, default product. This is our default product page that Shopify has precoded and pre-made for us? Well, we can change is things like the order of the images or where the buttons are placed, or the colors of the buttons, the size of the font, simple things like that. This is where you can definitely do and of course, change to your liking on Shopify using this Shopify Theme Editor function in the Shopify platform. So just be aware of that. So again, homepages not the only page in your Shopify website or that you're able to change and manipulate. You can do that for other pages while Collection Pages, product pages, or just general pages such as your contact page, which will be where you have your contact form. A contact form block, as you can see here on the left, is being used. And then underneath that we have, you know, blog posts and blogs. So if you didn't know that on Shopify, you can have a blog, right? So if you're someone that likes to blog about updates to your business, That's something that Shopify allows you to have, as you can see here. And on top of that, we also have other things such as the cart page template. So when a customer tries to look at their cart on Shopify, what do they have added to their cart? We have a template for that as well that's pre-coded on Shopify. And then we also have, of course, a checkout. So what does the checkout look like? The checkout page when the customers checking out and getting ready to purchase. What does that look like on chop fine, well, it looks like this and you can always take a look at that by going to your no Customize Theme tab in the Shopify platform. But the point is, these are pre-coded templates that Shopify is already made for you to work the way that they do. The most that you're able to do is change things like the font, the color, and stuff like that. And you want to keep it as such because especially if you're starting out and you're not familiar with the code, you want to make sure that you don't mess with that stuff. You just leave it as is, especially if you're beginning with Shopify. But yes, Shopify comes with these pre-made templates for your pages purposes, you know, cart checkout, Blog, Contact page and so forth. And you can always check these by clicking the middle here, top and then clicking the drop-down menu. Okay? But for the sake of this course and just for starting off, we were tasked with editing and customizing our homepage, and we have done that. So what is the most crucial step to do now? Well, it is, of course, as you probably guessed, to save our changes by clicking here the Save button in the top right. So let's go ahead and click Save. There we go. Our changes have officially been saved. So now we have completed the second step in our Shopify setup, walk-through of customizing our homepage using the Shopify Theme Editor. So I hope this helped. 5. Creating and Editing Pages in Shopify: All right, welcome back. So now we've officially learned how to edit our pages and specifically our homepage and customize our homepage in Shopify using the Shopify Theme Editor. So now let's move on to the next step in our Shopify setup walk-through. So in order to do that, we must first leave this Shopify Theme Editor. And an order to do that, we must click the top left arrow pointing to the left, which is the Exit button. And then go click the home button because we are now in the Themes tab. Click the home button, and then we're back. So as we can see here, we're moving along nicely. So we've officially added our product. Check, your visually customize our theme, check and something that we kind of did along the way, but more so Shopify did for us. Was that it added a page, right? It added a page as we saw earlier. We have other pages apart from our homepage, so that was added, which is why this is marked off as checked. But let's quickly talk about pages in Shopify, right? So pages in Shopify work like a pages in other websites and platforms. So again, what is the page a webpage. A webpage is a page just stores content, is where content is found. And we have our homepage and then other pages could include something like our Contact Us page or our Add to Cart page or checkout page and so forth, right? So these are important to know these terms because again, our homepage is not our only page in Shopify. We have other pages as well. Let's take a look at them. So let's click edit pages. So there's our contact page. Here we go again, which we saw earlier, right in the previous lecture, which had our contact form embedded in it. So if a customer has an inquiry, they can messages using that contact form and we would know through the Shopify platform. So again, then it is important to talk about pages in Shopify. Let's go ahead and add or create a new page to our Shopify webster. So nerd, do that. We click the top right at Page button. And do you notice a similarity? Does this look familiar to you? Well, it should write this layout here that we just are seeing is very similar to the adding a product layout, right? So that's just because adding a product and adding a page and Shopify have the similar layout that you see here. But of course, in this we're not going to be talking about adding prices are variants because obviously this isn't a product. This is adding a page. So instead of adding those things, we're going to be adding is content and obviously the title for a page. So let's create a sample page. This is just a page for the sake of going through this. And again, here is where I would add all my content. As you can see from our tools, we have an endless variety of things and we can add, we can add video, we can add images, we can add tables. We can create different font sizes and styles and so much more. So I'm just going to keep it simple and say this is a sample page. Now you'll notice as I'm typing that we have the, again, the SEO, Google bing, Yahoo search engine preview as how this would appear on search results in those search engines. Again, we already learned about this or not going to cover it again. But again, you're always able to edit the SEO for webpages, much like you're able to edit the SEO for products. And then on the top right, we have the visibility, so visible, visible as of October 13th. So this means that when will the page called live? Do you want it to go live immediately? It's always by default going to go live immediately when you started working on this page, right? So like, unless you specifically specify that the page is going to go live in a future date, which you can do by setting the visibility date. It will go visible as soon as you click the Save button from the top right. So just be aware that we can also have this as hidden if you just want to work on it while still having the ability to access it. And then underneath that we have again online store theme templates. So this ties into what we just talked about in the previous lecture. We have the default page template selected, not contact. Why would we want to have default page selected for this page? Because this is a page that isn't set to have a role such as contact. Contact is important to leave as contact only for the contact page. Because the contact template has within embedded in code, the contact form in which the customer can type in their name. Email address and inquiry and message, right? You don't want to have the sample page as a contact theme template because then it'll insert a Contact Us form, right? That would be redundant since we already have a page that does that for us. So make sure that if you're working on non specific pages like contact us or Add to Cart and so forth. You just leave this as default page always right? Because that's just a blank page in which you will add whatever you want and whatever you want will show up. So we've created our page now. And one thing is that you can't forget is that of course, this is the URL right here, right? So it'll be my shopify.com forward slash pages for such sample page, the mean of your page in case you're wondering what the link or the URL will look like. So again, let's click Save to create this page and make it go live. Okay, great. Our page has been created, so now we have a lot of options here. We can view it. We can create another page, or we can add it to our navigation, which means our menu, either our header menu or a footer menu, which you now know what that is, right, due to the previous lecture. We can also duplicate the page as well. Now if I click view page, it's just going to show me what I typed. This is a sample page. Sample page, pretty simple. Basic, right? Again, this is just what it is, right? Whatever I typed here appears here on the sample page, live version, because I published it now it's officially visible. So that's how simple creating a page is in Shopify. And of course I can delete it here if I don't need it anymore and so forth. And if I want to take a look at all my pages, I can just click this arrow here. And now we have two pages here, our contact page, and then the page I just created just now, right? So again, you can edit them just by clicking the title of the page. And boom, here you go, right? And you see how the theme template is selected with the contact roll. Again, leave this as is because everything is preformatted and pre-coded for you. The main thing in Shopify, the U100, worry as a beginner really is just making sure you have your products and new content uploaded and not so much the Technical Code stuff. And in case you were wondering what these arrows here do is just that they take us from one page to the next, so they take us to our pages. So see, this is a sample page. And if I go to our previous page, back at our contact page, so those are what those do. But yeah, that's pretty much it for pages in terms of Shopify, it's pretty simple. You can always see also change how they appear. You can add only visible pages to appear here, only hidden pages to peers. This is useful if you're trying to sort pages out or looking for a certain page, if you have a lot of pages, right? You can also search for a page by name and so forth. But that's pretty much it for pages in terms of Shopify. So I hope this helped. 6. Creating and Editing Menus in Shopify: Okay, great, welcome back. So now that we've officially learned how to create an edit pages in Shopify. Let's move on to the next step in our setup walk-through. So again, let's click home from the upper left. Okay, great. So now we are at the organized navigation step. So organize your online store navigation. So what does this deal with? This deals with the menus, right? Something we briefly talked about menus. Remember how in the previous lecture we talked about how, you know, our Shopify store can have a variety of venues such as the header menu, which is found at the top of the Web Store, and a footer menu, which is found at the bottom of the Web Store. So let's click Organized navigation to take a look at our menus, we already have to write again, the main menu, which is the Header Menu, and then the footer menu, which is the one at the bottom. So the great thing about having more than one menu, as we mentioned earlier, is that we can have separate menus for separate locations in our web store. This is optional of course, you can just have one universal menu such as the main menu and have it everywhere at the top in the header and at the bottom in the footer. If you want to personalize your site a little bit more, you have the ability to definitely change, you know, where your menus are located and which menus appear where. Let's start off by talking about the menus that we currently have with our main menu here, as we can see, it is associated with three items, home catalog in contact. So these are three separate pages. And then our Footer Menu only has one is the search page. So let's click Main Menu for now. Since we can see here when we click the actual menu, it takes us to this page in which we have the ability to not only change the name of this menu, but also rearrange the order in which the buttons are found or the pages are found, and also edit the pages or delete them, or add a new item to this menu. If you didn't know by now at this little icon with the six dots. And once you hover over and then the cursor turns into a closed knuckle. Icon means that you're able to drag above or below an item in Shopify. So this is how our main menu is set up as such, Let's say I wanted the contact page to appear before catalog. Well, I would left-click hold and drag up and then no contact with appear above or before catalog. And of course, like anything in Shopify, in order to actually implement these changes, I would have to click the save, green Save button from the upper right. But anyway, nonetheless, it's bringing that back to where it was. Okay, So this is our main menu. If we want to keep this more organized or clear to us as to which menu it is, We can definitely change Main Menu here to say, you know, Header Menu. But for the sake of I'm just going to leave it as is. We can also even add a new button or page to this menu. Let's say I have another page or an external page link to take to the customer outside of this website. As an example, I can definitely add here the title of that and then the actual link. Or I can use one of my very own Shopify pages. For example, let's say I want to add, you know, a product's page to my menu at the top in my Header Menu on my webstore. And I want to link to all of my products. And then instead of all products will just change this to say products. So then the title of this will be products, and then I'll click save menu. Remember, this menu appears at the top of our site because it is our header menu. So let's take a look at what happened before we only had home catalog contact. What happens now if I refresh or go to my store again? Well, let's take a look. Now we have home catalog, contact and products. And then if I click products, it'll take me to my collection of products on my store. So as you can see, it's pretty simple how this works, right? All you have to do is if you want to modify your menus, whether the Header Menu or the footer menu or any menu. You click the menu title in the navigation button. And then you click again the title of the menu. And then you can add a menu item here. Or you can edit and certain button and change the name or the page that links to. Or you can also of course, delete it, you know. It's completely up to you, but just know that this is how the Menus function works within Shopify. And we can do the same for the footer menu which only has one item to it, right? All right, great, So then what else can we do? We can add a new menu, right? We can create a new menu. Let's say exactly, I want to make this the sidebar menu. So this is a menu that will appear on the left or on the right side of my website. I can definitely do that. This is a menu that would appear likely, you know, on the blog pages or depending on my theme on every page, right? But you can definitely create a new menu if you aren't satisfied with just having one at the very top and one at the very bottom of your web store. Let's say you want one on the side or whatever have you, you can definitely do that. Okay. So let's leave this as is. And then we have something here to talk about collections and search filters. So you can definitely have this as well in Shopify, you can allow customers for visitors to your Web Store to filter your product collections and search results based on whether the products are available or depending on the price, you can definitely add more filters as well. You know, you can do product type. For example, you know, shirts versus dresses or digital products versus physical products, whatever have you or the vendors such as the brand or the, you know, for example, different types of brands. If you're a store that sells different types of brands, or you can even do more variants such as color and size, right? And what this will happen is that what this will cause or make happen on your Web Store is that it'll Shopify and know that you've implemented these customization options for filtering purposes. So when customers are searching for something in terms of your products, they not only are receiving results through the keywords that you typed in your search, your websites search. On top of that, they will get search results based on these variants that you detailed here, right? The price. For example, if you've ever been on a Web Store and you notice how certain stores have these filtering options such as filter alphabetically or filter from price low to high or high to low. I'm sure you've seen, seen those on web stores online. This is what this is for, right? So if you want to let customers filter, you know, the products by these type of things, you can definitely manipulate that and add a variety of them here. So that's just what this is for. It's very useful for that if you're someone that likes to keep things organized or likes to allow your customers to view your products based on these type of characteristics. But apart from that, this is basically the menus in Shopify. It's pretty straightforward. And if you've worked with other platforms, you know that this is how typically work on websites anyway. And of course, we also talked about this and touched upon menus in the previous lecture. But anyway, I hope this helped and that menus are now clear to you in Shopify. 7. Adding and Modifying Domains in Shopify: Okay, great, So now that we've talked about menus in Shopify, let's move on to our next step in our setup walk-through. So again, upper left home and let's scroll down. All right, so now that we've organized or navigation, we are now at the fifth step, which is adding a domain. So let's just quickly talk about this in case you don't know. But if you've ever worked with websites before, you probably know what a domain is. A domain is basically your website's URL, google.com as a domain, right? And so therefore this is the name of your website. Domains can be.com, dot net.org, any of those sharp even so your domain when you're on, we're now on the Shopify free trial and free plan will be a sub-domain, right? So as you can see, our domain is John's dash, sample dash store dot my shopify.com. This is called a sub-domain because this domain has two parts. It has my store's name, John sample store, and then the Shopify, second half my Shopify. So this is called a sub-domain. But let's say I wanted to remove the my Shopify from my domain and just keep it as John's dash sample, dash store.com. Well then that would be changing the domain from a sub-domain to a full regular domain. But if I am going to do this, you know, of course, I must upgrade and Shopify. Or if I have a domain hosted on another web domain platform, I could go daddy and so forth. Then I can link that domain to Shopify. So there's a variety of ways to go about this. But the point is that if you're just starting off with Shopify, you obviously don't necessarily need this. This is for when you are certain that you're going to be using sharp or fivefold time. Or of course, have a domain already registered on another platform, right? And so let's take a look at this. Let's click Add Domain. All right, so as we can see here, we have our sub-domain here, John sample store that my shopify.com, it is connected. So that means that this is our link domain right now. So if I were to go here, it will take us to our store. But of course, like I mentioned earlier, we have a variety of options. We can connect an existing domain as in if you have a domain that you already purchased on another platform, you can connect that to Shopify. You can also transfer domain to Shopify. Same thing if you have, let's say a domain purchase on GoDaddy that you want to transfer to, you know, Shopify. You can do that here as well. Or lastly, you can buy a new domain and directly use it with Shopify so you don't have to transfer anything or link anything at all. So this is of course completely up to you. Rate. It can get very technical. We reach this step so we're not gonna go too deep into it because at the end of the day this is just Shopify for beginners, right? But let's just quickly talk about some of these options that we have here. So if we click Connect existing domain, we obviously have the ability to type in the domain that we already have purchased on whatever domain cellular online, such as GoDaddy and so forth. And then click Next and you'll be taken to the process. And the process of transferring and domain basically or connecting a domain to that third party host outside of Shopify definitely can do that. You can connect. Or if you don't want to connect, you can transfer it to Shopify, right? So transfer the domain from that third party domain host or vendor, and transfer it to Shopify instead of connecting it if you prefer, right? And then lastly, you can obviously buy a domain directly here on Shopify. And if it is available, you can definitely purchase it. So let's say I want to just change it from John's dash sample store, dash my shopify.com to just John's dash sample the store. So as you can see here, we have a list of different domain types.com dot net.org dot store with a variety of prices. Okay, So we can see that John's dash sample data store.com is available to purchase for $14 a year. I, if I click buy here, it will be taken to the process of purchasing this for my Shopify store. So I would have to add a payment method and I would have to go through all these steps to add that domain to my store. We're going to skip this for the sake of this course right now since we're just starting off. But just know that this is how this can work, right? So if you're tired of having that, my shopify.com, so domain to your Web Store, know that you can prevent that definitely by either connecting a domain that you purchased already, transferring that domain that you purchased already, or purchasing a domain directly on Shopify. And of course, domains depend on their availability. So perhaps the domain for your business may already be taken, right? That's where you have the option of instead of choosing.com, you can have.net or dot chart, right? Whatever you prefer. But that's pretty much it when it comes to domains on Shopify, we also have here the change primary domain option. This is just if you have a variety of different domain names, right? You can definitely choose from more than one, but you can only choose one at a time. So that's also something to talk about. But what you can do though, is have redirecting. So how domain redirecting works or redirection works in Shopify and in general is, let's say I have a variety of domains that I want to direct to my webstore, right? So let's say I have, you know, John's dash sample dash store.com. And then I have John's dash, sample, dash store.net and so forth, right? And let's say I want all of those to direct to John's dash sample dashboard.com, no matter if it's dot net or whatever else, I can redirect all of those other domains that are purchased to my webstore, right? So even if I have a variety of domains, I can cause those to redirect and point to my one webstore main domain, which is John's dash sample dashed or.com. So that's basically domain we directing and you can enable this in Shopify if you have more than one domain that you want to point to your business. But apart from this, this is pretty much it for domains in Shopify. 8. Adding Customer Payment Methods in Shopify: Okay, great, welcome back. So now let's move on to the next step in our Shopify setup walk-through. So again, upper-left, Let's click Home and go down to our next step. So since we didn't add a domain, Let's move on to the next step, which is of course, setting up payments. So this is important because obviously in a webster, it's very important to have the setup or else how are you going to get paid, right? When someone or customer purchases an item, right? So setting up payments with Shopify payments. And so in order for us to do this, we must put some basic information such as bank information and so forth. So let's take a look at this step, setup Shopify payments. Okay, So as we can see here, we have a variety of payment methods and payment providers that are accepted on Shopify for us to allow customers to pay with and also to receive payments, right? So we need to complete the Shopify payments setup in order to be set up. But on top of Shopify payments, we also have the ability to accept payments through PayPal, which is a very, you know, popular option for customers to check out with. And of course, if you do decide to use PayPal, then in order for you to actually be able to use PayPal, you will have to complete the account setup and you would actually have to have a PayPal account already. And if you don't, then again, you can complete the account setup and set up a brand new PayPal business account, not personal account. And so it is a great way definitely to expand, you know, and cover all bases on top of this. Of course, we can also accept Amazon pay on our Shopify web store, so customers can pay with that. And if there's any other alternative methods or manual payment methods that you can allow on your Web Store and Shopify you definitely can through here. And these can include something as much as like, you know, cash or bank deposits or money orders, right? And on top of that, we can have a payment cap capture which will always be set to automatic. And you want to leave this as automatic. Because what this means is that when the customer pays your charge automatically, so this is good for receiving payments faster and seeing your funds as soon as possible. So you definitely want to leave this as automatic. But anyways, let's scroll up so we can go back to Shopify payments, which is the main method, of course, accepting payment on Shopify. So let's just take a look at this complete account setup. By the way, when you do this on your own, you'll be guided. So no worries here. But basically all you have to do here is fill out your businesses information, right? Are you individual or a corporation or an LLC? Right. This is completely up to you. And then you can fill out here your business details and of course your personal details as well. It is very important that you do this correctly. So make sure that when you do this yourself, you fill this out accurately and take your time because you don't want something that's potentially incorrect to possibly even delay your payments because your business wasn't verified or whatever have you write. So again, remember you will be asked for banking information and for identification things such as social security numbers out to worry about that, Shopify is very safe. They just ask this to verify your identity and make sure you say you are who you say you are. And obviously so you can accept payments. And of course, you can always manage this and manage your settings by clicking Manage and Shopify payments. And on top of that, Shopify payments is great to have setup because people can pay, you know, with a variety of different cards. And on top of the different methods such as Apple Pay, Google Pay, and Facebook page. And on top of that, there's a 0% transaction fee, though of course there is an associated credit card fee. And when you obviously start making sales that you can view your payouts. And what will happen is that hears that you'll see, you know, when your payouts are scheduled to hit your bank account and be deposited into your bank. So just be aware that this is how payments work. For the sake of this course, we're not going to set this up because of course this is something that, you know is for very beginners. We're just exploring the platform here and trying to understand what Shopify is capable of. So we're not going to go through the process of filling out every single bit of our business and information. Because again, when you do this, you'll be guided anyway. So this is not something that I necessarily need to teach you how to do. Just know that it is here. And that is something that you must do before you start selling, right? So this is why we're going through the setup together because these are steps that you yourself need to complete before your businesses officially launched and ready to go. Because if you start making sales and you don't have this setup, you won't get paid, right? So just be aware. This is how payments work in Shopify. 9. Managing Shipping Settings in Shopify: Great, So now let's move on to the next step of our Shopify setup walk-through. So now after AD domain and setup payments, we are at the final step which is review shipping. So this is very important, of course, if you're going to be selling physical goods and physical products, if your store is only going to be selling digital or online products, you don't have to worry about this. You don't have to even see this lecture. But if you're going to be selling physical, tangible products that require shipping, you obviously must make sure that this is intact and setup before you start making sales and promoting your webstore online through Shopify. So let's click review settings. This is very important because when we talk about shipping in general, you have to make sure that you know how much you're charging and make sure that it is appropriate, right? Both for domestic meaning within your country and international outside of your country, right? And should you choose to even ship internationally? Some businesses sometimes don't because it might be too costly. At the end of the day, it is also completely up to you, right? But you can definitely manage your shipping rates depending on, you know, the products dimensions or the weight of the product and so forth. So if we click here where it says Manage rates, we can see that we of course have a list of different, you know, shipping rates for products, right? So for example, for my t-shirt, the product that we created together, I can of course, make sure that the shipping is selected to this product and associated with this product for whatever have you, right? And so for domestic shipping, which is within the United States, my country, or whatever country you're in. You already have these pre-made options by Shopify that are recommended to keep if you don't want to over-complicate things. For example, here, the shipping price varies depending on how much the customer spends and the weight of the actual product, right? And then it even tells you the shipping speed. And if you want to know more information or want to edit it, you can click Edit rate by clicking these three dots here. You can also of course do that for the actual zone. If you don't know what a shipping zone is, it's just the countries, right? So this is the United States slash domestic shipping zone. The rest of the world shipping zone is below that here, right? And so we can see that for the rest of the world, meaning international shipping, we have DHL Express and USPS. And it doesn't tell us specific information like domestic one does because why? Because these shipping rates vary depending on the country, right? So since this is a world-wide service, this depends on the country, right? So depending on how far away they are from my shipping address of my business and so forth depends on, of course, what the shipping price will be and how long it'll take to get to the customer, right? And of course, you have the variety of options for USPS you can have express or a slower delivery such as first-class package. So again, these are all of course rates that you can change. You can also add a brand new rate if you are not satisfied with these two options, whether for the rest of the world, international or domestic United States. We can also create a brand new shipping zone, of course. And this'll do, you know, the ability to choose a new specific country to modify the shipping settings for. So let's say I want to make specific shipping settings for a country or a zone and chop firewood it's called, then I can do so here. I can also manage, you know, where I'm shipping from. Maybe the shipping address is not my actual address here. It's a different one. Let's say I have production factory that's a bit of far away from me and that's where the items will be shipping from. You want to make sure that you manage that and that it is correct because if it isn't, it can be confusing. And for customers and also cause shipping times to be delayed or even sometimes just go to the wrong place. So make sure that the address that you're shipping from is accurate as well, of course. Right? But yeah, Shopify shipping settings can be very specific, but you can also leave them as is as to not confuse yourself. You can associate different rates for certain products, right? Or create profiles for shipping different types of items. So what I mean by this is let's say you want to have a shipping profile for t-shirts and then a shipping profile for, let's say jackets, right. The shipping profile for t-shirts will obviously be a lot less expensive because T-shirts typically weigh less than jackets. So that is what is shipping profile means in Shopify. And of course, if we want to create a new profile, a new shipping profile for a set list of products. We can do so here by clicking Create shipping profile, right? So again, you can have this to be T-shirts, jackets, and so forth. So if you're shipping, prices aren't universally the same across the board, you wanna make sure you have separate shipping profiles because you don't want to lose money on shipping, because you're shipping products that are a bit more expensive to ship, right? So make sure that you think about this as you are dealing with your shipping rates in Shopify. On top of this, if you're a physical business as in you have a physical location or store front that customers can visit you. And you also have the option of setting up local delivery in which you deliver orders to customers locally, right? And so therefore, if you do this, you can definitely, you know, either charged shipping for that or have the customer select that at checkout. So therefore, you know, they can receive local delivery. And then we can also have local pickup. So let's say customers are nearby and instead of paying for shipping, they want to visit your store physically and pick up the item that they ordered online on your Shopify Web Store. You can definitely have this as well through Shopify. So that's really cool to know. And then after that we have package sizes. So package sizes are obviously will we use to ship our products. And, you know, of course, package sizes are important because the dimensions of this will affect, you know, shipping rates. Of course, you can have a universal size of a box and then apply that to all your products. But you also want to make sure that you are aware that, you know, you modify this depending on the products that you sell. Because obviously, let's say you sell like for example, rings, right? You obviously wouldn't ship that in a huge box. That would be a small envelope type of package to deal with, right? So if you click Add package, you can definitely change the type of package it is. Is it a box, is there's an envelope or so forth. And then add the dimensions here and then the weight, right? And so what happens here is that you'll have a variety of different packages associated in your Shopify store for different items that are relevant to them. So again, with that ring example, if you're shipping out a ring, you obviously wouldn't use a box, you'd probably use a envelope, right. And so this is just what this is four. And if we have a carrier package, you can use these pre-selected packages that the carriers already offered to make things simpler for you. You know, for USPS, we have all of these available to us here, envelopes and boxes. Same thing for UPS, right? So that's just what this is for. So again, you can definitely add that as well. And then afterwards we have shipping labels. So shipping labels are obviously also important because products can't ship without a shipping label. What's great about Shopify and using Shopify for your shipping labels is that they have discounts with the carriers do to partnerships. So you can get discounts whether you use DHL UPS or USPS, right? And so, you know, you can definitely use whichever one is more convenient in, best suited for your business. In the United States, typically, you know, that's USPS, the most popular one. But of course you're not limited to just one carrier. And of course you can also even print out test labels to see if they're all correct. You probably want to do this to make sure that your addresses are correct, such as, you know, you're shipping from address and your business address. And on top of that you can also, of course, you know, modify the dimensions if in case you print labels with a certain printer size or whatever have you. So again, this is something that you will know how for your business works best. And you decide what it is, you know, that you'll select for that. And then lastly, we have packing slips and then carrier counts, and then customer order fulfillment. Let's start off with packing slips. So packing slips are, of course, what you put into the actual envelope or box that the customer will receive. Typically, this is in an invoice or a notification of shipment or whatever, have you a receipt. Right. And so this is definitely something that you can have for your business on Shopify. You can see code here. Do not worry about this. All you have to do is click Preview template and it'll show you what your, you know, packing slip looks like in Shopify. And there we go. This is a sample packing slip. It's a really cool feature. So typically since we have to deal with code when editing with packing slips, I wouldn't know. Mess with that. I would leave it as is, just because as you can see here, we're dealing with HTML and CSS code. So if you don't know about this stuff, do not even mess with it. It's a pretty well-made pre-made packings that Shopify offers. This is of course, if you want to add packing slips to your Shopify store. Okay, So let's go back to Home and then review shipping and click Review settings. Okay. And then let's scroll down. We were packing slips. So again, this is optional for your business if you want to include packing slips. Okay, and then after that we have carrier counts. And as you can see here, our plan doesn't offer this feature. We would have to upgrade or start paying for a monthly or yearly Shopify subscription. But basically what this means is carrier cancers that when customers are at checkout, they can see the different shipping rates from different carriers and select whichever one is most commercially or financially convenient to them. And so this is a great tool for allowing customers flexibility in choosing their shipping prices and which carrier they want to ship their items with, right? So again, this is something that Shopify offers only on a paid plan, but this is what carrier accounts are for. And then of course we have lastly, customer order fulfillment. A customer order fulfillment is obviously a service that let's click here, will be associated with an e-mail. And so let's say that, you know, an order is fulfilled, right? And a customer receives a notification saying Your order has been marked for fulfillment or your order has been shipped rather, right. What is the name and the email they will receive that email from, right. So typically this is, you know, the name of your shop and then something professional like shop at my store.com, right? Typically this is something like that. This is just to keep things professional and also to keep customers updated as to when their orders have been sent out and shipped and so forth. So again, this is something that you can add for your business as well. And it is just create for customers to stay in tune and let them know when their orders have been fulfilled. Okay. So with that being said and covered, we have now officially gone through every single step in the seven steps here of the Shopify setup, walk-through tutorial. So along the way we've covered a whole variety of different things already and already that deal with a lot of these tabs here to the left. So that's great. We've also learned a lot of terminologies. And in your business, when you're starting off with Shopify, if you go through this walkthrough tutorial and complete every single step, you will be equipped and setup for Shopify success and to launch your store, promoted and start making sales and money, right? So it's important that we got through this first because we needed to in order to actually have our Shopify web store set up and running. Now all there is left to learn is the other features and capabilities that Shopify can offer. All right, so I'm excited to continue on with you and I hope that this has been helpful so far. All right, So let's continue and I'll see you in the next lecture. 10. The "Home" Tab: Hi and welcome back. So now we have covered the official Shopify walkthrough for our web store. So now it's time to move on to talk about the actual platforms, offerings and features by talking about this left sidebar panel in which you have a variety of tabs and buttons which each have their own theme. And within them associated a variety of different things that you can do Related to that portion of your site will start off by quickly again revisiting the Home tab, which is what we're seeing right now. What you'll see in the Home tab in Shopify is a Grand Central Station basically of everything that deals with your store, right. So any updates in terms of how many sales you got this month or this week, or how many different products you have sold in general, or even things like how many people are joining your e-mail list or your web traffic and so forth. So the Home tab within Shopify, which is the tab it'll be taken to every time you login, by the way, is a very informative tab. And it basically compresses everything that deals with your web store into one. Right now we're not seeing very much because obviously we just started this store. But if you do continue to work with sharp file, see how over time you'll start to get information piling up here regarding your store and statistics regarding your store. So again, we've just built the store for the first time. So of course we're seeing just a lot of things that deal with, you know, e-mail verification and adding different things. But know that Shopify definitely will accrue your statistics within the Home tab. And of course, under the Analytics tab, which we'll get to later on in this course. Know also that in the Home tab, you'll also receive a lot of different recommendations from Shopify such as, you know, there are videos or latest updates, tips and so forth to expand and maximize your Shopify stores success online. And on top of this, the home tab is also very useful for, of course, being able to just view everything going on locally in terms of Shopify, shopify has events going on. I'm with, you know, their company representatives and then sellers or people who have had great success with Shopify. They hold workshops online and in person. So just know that this is all available to you in the Home tab. And it is a great place to just basically view your entire Shopify is web stores updates in ongoing in one. Alright, so that is pretty much it for the Home tab within Shopify. There's not that much to say right now. But just know that again, the main idea is that it is a central station for everything dealing with your store. 11. The "Orders" Tab: Okay, great. So now that we've covered the home tablets, talk about the orders tab next within the Shopify platform. So obviously here it's pretty self-explanatory. What will be in the orders tab is your list of orders on your Shopify store. This list is automatically updated anytime a customer checks out on your Shopify store or any of your associated sales channels, which we will talk about in a little bit. And you can see here at the bottom left we have one sales channel at the moment are online store, which is our Shopify web store. Nonetheless, though, right now we obviously can't see any list of orders because we just started our site. And of course we can't have orders unless we select a plan to purchase, Shopify, and make the store go live. Because as you know, the store that we're working with right now isn't live. It's still in sandbox mode because we are navigating the Shopify platform. Again though, anytime a customer checks out and officially pays for an item successfully on your Shopify store or any sales channel associated to your Shopify store. It will be automatically listed here as an order and you'll see the customer name, their information, what they purchased and so forth. So it is a really great tool here that you have because you'll be able to track orders as they come in, you know, and you'll definitely be able to see, you know, the list in which they are organized and you know, what the customer purchased, you know, and so forth. And there's also, of course, a search feature in which you are allowed to search your orders. If you're looking for a specific customer or, you know, any other specific characteristic. Now, when we talk about orders, I did say that you have the ability to automatically see the orders as they come in. But you also have the ability to manually input orders. And let's say you are a physical retailer also your business as a physical location. And you want to keep track of every order you make, even those that were not in your Shopify store. Could you do that? Of course, if you click here at the left side, under orders, we see drafts will be here is draft orders that you manually input, that you can then of course publish that you type in the customer information, how much they spend and what they bought and so forth. And when you create a manual order, this is an order that was not necessarily done on your Shopify store, but you still want to have it on Shopify, right? So if we click create draft order, as you can see here, I would have to create the order by adding all of the things that are associated with an online order, which of course would start off with the product. So we would search for a product. We would have, you know, we have one product here. We have John's t-shirt, right? Let's say I want to create in order for John's t-shirt and it was in the size of medium. So then I would click Add. So this customer bought one shirt and a size medium. So we have that added already. But then I would have to add or find the customer since we just started, we don't have any customers, but you can manually input the customer's name. So if I click create a new customer, I can definitely type in the name and so forth of the customer, their e-mail, and so much more. So if I do this, I'll type in some characteristics for the sake of and then you can check this box if the customer is allowed to be emailed for any upcoming sales or discount items or holiday collections. That's what email marketing is four. Or if the customer is tax exempt, you can check these boxes. And then this is crucial. You add their shipping address and so much more, right? And so in order to do this, you obviously must have this information ready. And when you do add this information, then you'll be able to click Save customer, right? So when you click Save customer, the customer has been created and then is now added to your customer list in Shopify, which will be found in the customers tab right here on the left side, which we will get to later on in this course. So now that we have added an item and added a customer and added their contact information. We are then able to move on and see what else we can add. So of course, we want to make sure that we have they're shipping address and their billing address as well associated if they haven't paid yet or receive the item yet. And we can add some notes. This just deals with personal notes. The customer won't see this. This is something for yourself. And then after that we have tags. What this is useful for is basically, you know, adding a tag to orders to filter out the orders based on what type of order they are. Perhaps this is a physical order or an order that was done in store, right? So then I will add the tag in store order. So then for every order that I received in my physical location, in my physical store, I would make sure on Shopify that I add the in-store ordered tags. So that way when I'm filtering through my orders here in the orders tab, I know which orders were done in-person in store as opposed to online or my Shopify store. So then after that we can see that there's some payment information. You know, we have the subtotal and then based on their location, the shipping will appear here based on their location again, the tax rate will appear here, and then the final total will appear here as well. If the customer has already paid, you can definitely check payment due later and then check on which day, you know, you know, the payment must be given or whatever have you. And so therefore, when you do this, you don't have to, you know, pay for this again or twice, right? The customer doesn't have to pay twice because they already did. And so then you're just free to click create order. And so then when you do this, an order will have been created. So this says this will create an order without payment. You'll be able to send an invoice and collect payment from the order page. So yes, if you click Create order to pay later or you know, pay later, but it's actually never because a customer has already paid in store because there's an in-store order, you can just go ahead and click Create order, right? And so therefore, it didn't go through because again, we just started this store for the sake of just demonstrating purposes. But nonetheless, once you have a Shopify plan that will have gone through as an order, right. And you can see here the timeline you created this draft order. I just created a draft order. And so then this timeline helps you in terms of telling you what was done when. So then when this item ships, this little timeline here, we'll update it to say this item has shipped or whatever have you. It's a great little feature that Shopify has within their orders tab. Nonetheless, let's go back. And as you can see, the order was given a unique code or ID. This is very important in Shopify does this for you once you create the order. Because every order has a unique code and you want to make sure that every single order, of course, has a unique code because every single order is different, even if it is by the same customer in a different time period. And of course, you can also duplicate this order. And then these arrows we now know is to shift different orders or sift through different orders without having to leave this page. Nonetheless, let's go back. And of course, we can now see our draft order here, right? John sample, which is the status of open. And this is a great thing that Shopify does as well. You know, you can have a variety of statuses depending on where you are in terms of this order, is the order being produced, has the ordered and shipped, has the order been delivered? This will update to reflect that. And of course it can be either manual or automatic. So now that we have one draft order here, we can see that this now looks different, right? We now have other tabs. Open an invoice sent. This is filtering tabs up here, right? Open an invoice sent, open invoice sent completed. These are some filtering tabs, whereas the default tab will always be at all in which it'll just show a list of all your draft orders. You can sift them by this characteristic, right? So if the order is currently in the open and invoice sent state, it will appear here. If the order is in the regular open state, it will appear here. And we can see that it is because the status is open. If the order is in the invoice sent state, it will appear here. And if the order has been completed, it will appear here. So we can see that the order that we currently created for the draft order is only open and that the invoice has been sent. So just be aware that you can filter orders by their characteristics, by their status, by other filters as well, such as when they were updated, when they were created. You know, what customer is associated with this order or what tags does this order have which we created the end store order tag as well. So just be aware that, you know, we have a lot of filtering options within our orders in Shopify. And of course, you also have the ability to save orders or store orders. If you have orders that you want to definitely come back to. The saved feature here is really useful. And we can also store orders alphabetically or by newest to oldest or oldest to newest, by price, by customer name, et cetera. And if you ever want to export your list of orders in case you don't know what this is. This is to explore your orders for either Microsoft Excel or any other product like that, or software like that in which you can tally all your orders or have them listed in a type of program to then see them outside of Shopify. So that's just what export is. This will export as a CSV file, which is used in programs like Microsoft Excel. And of course, if we want to create another draft order, we just click create order. So that is pretty much that when it comes to draft orders, these are definitely orders that are separated from actual orders which have been completed, which are ready to go and ship now because the customer has paid and our orders here that have been automatically generated as a customer checked out on your Shopify store. Draft orders are orders that you manually input. Okay, So that's the distinction and difference between both of these tabs and type of orders. After that, we have abandoned checkouts. Abandoned checkouts is the third sub tab under the orders tab and Shopify. And this is a great thing that Shopify has. Let's say if a customer was on their way to checking out, but abandoned the checkout, meaning they didn't go and successfully pay and everything. They left the order on the checkout page, they probably exited out on the tab or whatever, have you they are considered an abandoned checkout. So order that have been abandoned and not completed are called abandoned checkouts. And here you'll have a list of abandoned checkout orders that Shopify will present to you that happened on your Shopify store. This is a great feature because you're then able to either send the customer a reminder email saying, Hey, you forgot this in your car or Hey, you forgot this at checkout, make sure that you go ahead and purchase now in cases item runs out, right? I'm sure you've received emails like that from stores that you have shopped, that this creates urgency for your customer or reminds them that, oh, right, I forgot I was going to go by that. And it creates reminder for them to then go ahead and hopefully in potentially go and finish the checkout and purchase from your store the products that they had abandoned. So again, you can definitely e-mail those type of customers and they will be listed here as an abandoned checkout customer and order. So yeah, that is pretty much it for the orders tab within Shopify. 12. The "Products" Tab: Next we will talk about the products tab within Shopify. We kind of touched upon products already a little bit in this course as we created a product, right? And we added a product early on in our course here in the previous lectures. But again, let's just quickly recap what we did. We created this shirt called John's t-shirt. This is a product we created ourselves. Again, if we want to create a brand new product, we will click this green button here at the upper right called ad product. And then we have our all familiar layout here from our ad product page that Shopify has. And we now know that there are a variety of components adding a product in Shopify, you know, you need to add the title, description, images, the pricing, inventory codes if you deal with that, the quantity, the shipping, if this is a physical product to wait, you know, a customer's information for international shipping. Variance if this product has a variety of colors or sizes. Seo for Google, bing, Yahoo search engines. And then of course, you know the vendor, the type of product that this is, is this a shirt? Is this address, the categorization, basically the collection that it belongs to, tags and the tags to help find our product. And again, we have a couple here that we created in a previous lecture. And you know, of course we always want to leave this as default product because this is the role in Shopify of this page to be a product page. And then lastly, you want to make sure that product status is active because that is of course going to publish this product to your Shopify store. And then at the very last but not least step, you make sure you click Save, so then your product and changes are actually published. So we now know that's how you add a product in Shopify and we will leave page because we did not add anything here. So again, this is our product that we created, John's t-shirt, basic white t-shirt. As you can see here now it's listed and it's listed as active. Why? Because it's live on our online store, our Shopify store. You know, we only have one product here that I checked. But if I had a multitude of products here that I wanted to, let's say Edit. I can definitely check all those products down here that I would have wanted to edit and then click Edit products. And I could have done also other things as well, such as changing them back to drafts if I don't want this product to be live anymore or archiving this product is a product that's no longer available and I want to archive it or I can delete it, right? Or I can add it to other sales channels which we will talk about later. I can add tags are removed tags to these products, or in this case this just one product line. I can also add it or remove it from a collection of product collection. These terms should be known to you by now because we have covered them in the previous lectures. So now again, much like we talked about how orders have a variety of filtering options. So do products, right? We have here active draft and archived. So this is right now in the default All tab which we will always be taken to first. But let's say I just wanted to filter my list of active products and I would just click the active tab. Let's say I just wanted to filter the products that are drafts as in they're not published yet, but they've been created. They would appear here, or let's say I want to have a list of filtered archived products or the archive products would appear here. But by default you will always be at all. And you can filter products here by name. You know, if I type T-Shirt, this pop-up, I can also filter products by who's selling them, the tags that are associated, their status, are they active in live on the site or not? Or other filters as well that we talked about before, right? Like, you know, their availability or their status, their tags, who's selling them? In so much more. There's a variety of different filters. And again, we can sort our products also by alphabetical order or oldest to newest and newest to oldest and so much more. All right. So let's go ahead and uncheck this. And so as you can see some other information here on top of the product name and the status is also the inventory. How much do we have in stock? This is very important for you to always keep in mind. When you're talking about selling on Shopify, you wanna make sure that you always have items in stock, or that you're aware of where you're at stock wise in terms of your products because you obviously sell out. That is something that you want to make sure you reflect on your Shopify store. And then here we have the type of product which we know how to add. Now in the product page of Shopify, we added this associated shirts and top tag because of course this is a shirt. And lastly, who the vendor is? Us John Samples store. So again, this will show the all products tab, the list of every product in your Shopify store, no matter the status, if it's a draft or if it is active. And if you want to know the difference, you can either filter them to hear or just take a look at the status here. And of course again, we can. Export the list of products that we have available on our store. Much like we can export the list of customers that we have to a CSV file that we can then import and see on programs like Microsoft Excel. We can also import products. Let's say I have, you know, a CSV file from another or XML file from another Shopify store that I own, right? Or from another Shopify catalog that I have a list of products and I don't want to manually retype in Riyadh every single product back, I can import using a CSV or XML file here in Shopify. And then therefore, when I do that, I can drag and drop the file from my computer. And then that CSV file will be generated into Shopify and all the list of products will be added automatically. So therefore, I don't have to waste time adding them one by one. That is a cool feature that Shopify has. And of course, if we want to manually add a new product, you just click the Add Product button here at the top right. So then that is the all products sub tab within the products tab in Shopify. We then underneath that have inventory. Here. Of course, we can edit the quantities available for every single product. So of course it's why the subtype is called inventory. Because we can edit the quantity. We can either add a set number of products, right? If I want to add, let's say there's five more of these, it will turn from ten to 15, right? Because I added five. And I would click Save and then this would change from 10 available to 15, right? You can also set it to just five. So then this would reduce from 10 to five because instead of adding, I'm setting the fixed number down to five, right? So again, this is all dealing with changing the stock for every single product in your store. I can of course use this check feature again to edit the stock or, you know, number of quantities for all of them at once if I want to do it one by one, right? If I do edit variance or of course, more actions. And of course, like we talked about in a previous section in this course, in Shopify, you have the ability to either continue selling a product when it goes out of stock or make a product and available when it goes out of stock, this is completely up to you and preference based completely up to you depending on how your store operators, right? So this would be either of these buttons continue selling when out-of-stock or stop cell and went out of stock. And we can also of course, update the quantity, something we just talked about here. So again, this is a lot of great features that we have here. We can also again filter our inventory or our products based on, you know, how many there are available or, you know, the tags that they have. We can also sort them by alphabetical order and so much more. So again, much like the all products tab, we can also export this list of inventory to a CSV file for Microsoft Excel. Or we can import a list of inventory from a CSV file that you can get or create using Microsoft Excel. And this is of course, useful if you already have another online business selling things and you don't want to spend time retyping and reacting every single inventory. And you instead wanted just automatically add them all at once. So this is what this is for. Okay, great. So then after that, after the inventory sub tab, under the products tab, we have transfers here at the upper left. So what are transfers for? So this is if you work with suppliers, right? If your business works with suppliers, you know, you definitely need to worry about transferring inventory on top this, if your business has a lot of different locations, You definitely also want to worry about inventory transfers. So would our inventory transfers. So this is again, if you have, you know, a product that previously came from a certain supplier or a certain location and now will be transferred to a different supplier or a different location. So what I mean by this is like, let's say you had a product that was previously printed and shipped from San Francisco, But now that supplier is gone or that location is gone. And so now you need to change it from San Francisco to Chicago. And it's for one specific product. You would change the origin here and then change destination here. And then what would happen is that you would then begin to transfer this product. Then you would of course, have to search for the product that you're going to transfer. And then after that, you edit the shipment details and so much more. So again, transfers are just if you work with a variety of suppliers or have a lot of different locations when it comes to your business. That is what inventory transfers or four. And then after that, let's go to collections after transfers. So the collection sub tab under products. So what is a collection? This is a great question and something I said earlier, we were going to touch upon a collection is basically a group of products. So, you know how, if you've ever shopped before in terms of holidays, stores are often like this is our Christmas collection, this is our Halloween collection, right? That is a group of products that all share one common characteristic or category they are from that line or that chain of holiday, right? So when it comes to, let's say, for example, a Christmas collection, these products will typically be read or have, you know, certain patterns, snowflakes and stuff like that, winter, Christmas trees, whatever have you. That is basically what a collection is, a collection of products. It doesn't have to be holiday themed. It is just a themed collection of products, whether it is a wholesale collection or a Halloween or Christmas collection, whatever have you. And so by default, Shopify will always create this homepage collection for you. This was pre-made, generated by Shopify. And you want to just leave this alone because again, every product in your store is automatically generated with the homepage collection. Again, if you want to be very specific and have variety of collections, add it to your Shopify Web Store. You obviously can create your own collection and we do that here by clicking at the upper right Create Collection button. And as you can see here, we already have some recommended titles, summer collection under a $100 staff picks, right? These are a cluster or themed group of products that all fall under this title, right? So again, let's say I want to have a summer collection now. I want to sell a flip flops and shirts. Then I would go ahead and title this summer collection. And then I can even have a little description here. Is this necessary? No, But of course, if you add one or two lines about what this collection represents or you know, is a part of, then you can definitely do that. So then I can say something like, This is my summer collection available only during the summer months. Right? So this is some a short description for our summer collection. And then I can even add a collection image, right? So an image that thumbnail image that will be associated with this collection, so people know, okay, this is for that collection. And of course, if I scroll down, I get into a little bit of some technical stuff, but not to worry because I will walk you through this. We have manual collections or automated collections. What is the difference between both? Well, it's pretty self-explanatory. A manual collection is a collection that you manually go in and add products to this collection, in this case, our summer collection, one by one. Whereas an automated collection is a collection that will automatically add future and existing products with this tag or whatever characteristic that we're gonna talk about next, will be automatically added to this collection. So whichever one you prefer, manual again, you manually type in and go ahead and add in, search for every single product that you want one-by-one added to this summer collection. Automated will add products automatically that have either this product tag here or whatever other characteristic. So let's talk about that. When it comes to automated collections. Let's say I want to have, you know, a summer collection, but oh boy, I already have, you know, hundreds of products that are already available on my store. It I, you know, one add to the summer collection, but I don't want to manually one-by-one sift through every single product. But let's say all those products they already have on my store have summer in the title, right? Or have a certain tag associated to them. In this case, I can go here and say conditions, products must match. And then I can say either all conditions or any condition. What is the difference? Will all conditions is a bit more strict. It will only take if every single condition that I add in specify here is met as in every single tag that I specify is actually used within that product and so forth. Whereas any condition will take it regardless. So if I have more than one condition here, if it, if the product only has one of two conditions here, meet only one of two. If under any condition it's selected as any condition, then that's okay. That product will still be added to this summer collection automatically. But under all conditions, both of these must be met. So again, under any condition, only one of two can be met and still be added to this collection. Under all conditions, both of these conditions must be met. So again, what are some conditions that we can add for our summer collection or any collection in general and Shopify. Again, we can filter by title, by product type as a shirt or address, or by who sells it, or by the price, or by the tag, right? And so much more. So again, this is useful to you if you don't want to manually add products one by one to your collection because that can take a long time if you have a lot of products on your store. But again, if we're just starting out, this is not a huge problem, right? So just note that is what a condition is. And we must make sure that the condition is either equal to or that the condition is of course, one that is greater than starts with, less than contains, blah, blah, blah. So if I go to like let's say product Tidal, I can change this to Contains, right? Or it can start with the letter or end with a letter, or contain something or be greater or equal to. So like if I say product title for my summer conduction, I want to say T-Shirt, right? That means that the title of the product must contain the word t-shirt in order to be added to this summer collection, right? Or I can say that it starts with letter t. Right? So again, there's a lot that you can do with this. It is completely up to you and it can get very detailed. So again, that's something that you can explore once you're setting up your Shopify webstore. And in case you're wondering how to add manual collections products to a manual collection, where you would have to then do is go to each product and then of course added manually, depending again on either as a tag or the title, whatever have you. And of course lastly, well two things we can of course edit the SEO for our yahoo, Bing, Google's search engine results in indexing. And then of course, we want to leave this theme template as Default collection because again, Shopify has premade the collection template. We don't want to mess with that. Okay, So let's just move on added here. That's not create this collection, but let's say if I did one of finalizes collection, I would click the save button. But I want to discard this so we will just leave the page. So again, we only have one collection pre-made by Shopify. This homepage collection. Nothing to it. It's there. You can leave it alone. It doesn't matter. But again, we can filter collections by searching the name of the collection or again their availability or the type of collection that they are. Or again, by alphabetical order or from oldest to newest, newest to oldest, right? So that is what collections are in Shopify. So then after that, the last sub tab in the collections tab in Shopify or gift cards. So if you didn't know, it's a great thing that you can have on your Shopify web stores that you can sell gift cards, and you can also of course accept them as well. So gift cards are great. They're a great digital product. They're very easy to sell on your store and I recommend them right, because people can give these away as gifts and so forth. And on top of that, you can create brand recognition by designing your gift cards. And so when you add a gift card product, you will obviously be selling a digital good. So when we click Add gift card product here, we will be taken to a product page, you know, as we normally are whenever we're creating a brand new product. And you can give this gift card, you know, your own title. You can have your own unique spin in twist on it. And you can have a description. And you can even design your own gift card, appearance or design and added here and upload it to media. And of course, you can have the different D nominations which are basically, you know, the the amount rather of each gift card, right? So you can have 10.25.50.100. If you're not satisfied with these prices, you can change them, modify them, or add another one, right? So this is an increments and you want to make sure that your gift cards are in either five or 10 dollar increments or whatever have you. But again, this is something that you can do for Shopify. You can sell gift cards. And of course, you can also issue a gift card directly to customer here directly. So let's say, you know, there's a customer that you, you know, want to reward for being very loyal or a customer that was not satisfied with, you know, shipping times or whatever have you write. And you want to give this customer a thank you gift card and issue them one directly. You can do so here by issuing a gift card to them with any code. You don't have to keep this code. You can just say simplest. Thank you. And then here modify how much this gift card is worth, $10 here. And you can set an expiration date or leave it to infinity. And then associate this specific gift card that you'll issue to one of your customers or a multiple number of customers here, right? And then this customer will receive an email with this gift card code and initial value to then be able to spend on your store. And in case you're wondering, where are they able to use this gift card, that you'll be able to use this gift card at checkout. So then they'll just apply this code in this case. Thank you. And then they'll get $10 off their order in this case, depending on how much of course you give them as discount. So this is what the gift cards, we'll leave this here is what the gift cards feature is in sub tab is in Shopify. It is a great feature that is built in and it's pretty simple to use. You just add this gift card has a new product like you normally would any product give it a spin, change the increments in value up to you, and add your own design. But yes, this is pretty much it for the products tab in Shopify. 13. The "Customers" Tab: All right, welcome back. So next let's talk about the customers tab within Shopify. So this is something that we touched upon earlier and again, we'll talk about customers, again. Crucial part of a Shopify web store because again, they are the ones that purchase things from your website and web store nor for you to make sales. So customers and shop firework, much like the orders and the products tab, you will see a list of your customers here and then you have the ability to filter your customers based on characteristics such as their names. Or again, if they are new customers, returning customers, your abandoned checkout customers or email subscribers, right? And as always, you'll be taken to the all tab by default every time. You know, that is just something you shop 5 does, you'll always be taken to the all tab by default. But if you again want to filter your customer list by these characteristics, you're definitely too. So then let's talk about some of these things. So we can see that we have here next to the filter customers by search, we can see email subscription status. We can filter customers if they are subscribed to our newsletters or not, right? We can also filter customers depending on your tags, right? Are they an in-store customer or an online customer? Something like that, right? Or we can see more filters such as, you know, customer language, the customer's language, or if they are an active account as in the or, you know, created an account in your Shopify web store or not? Or do they have certain tags that you want to filter them by a variety here, right? And of course, we can also save customers depending on if they are certain importance or not. Or maybe you want to come back to them and you don't want to forget them for a specific reason, you can definitely do that. You can also sort customers buy again, newest to oldest or oldest to newest and so much more. And again, by checking the customer, our acts, we can edit a customer or again, do more actions such as delete a customer or add or remove tags to that customer. And in case you're wondering why our tags important for a customer, they are not necessarily important, but if you're someone that definitely wants to stay organized with the new story, you want to make sure that every customer has a tag such as in-store customer or, you know, Shopify store customer, right? So that way when you're filtering through your customers, you can see what customer is coming from. Where are they a physical or in-person customer, or are they an online Shopify web store customer, right? So that's just something for organizational purposes. But again, we also have the ability to export our list of customers to a CSV file in case you know, you want to open and see your customer list in Microsoft Excel or any other program that has the ability to open those type of files. And also this is a great feature. If you already have a list of customers or a customer base from another business, or let's say you're transferring your online business from one platform to Shopify, right? Let's say you already had a customer list of customers on another e-commerce platform and you want to transfer all of those customers to Shopify. You don't want to spend time doing them one by one because you probably have thousands or hundreds of customers. You can import your customers here through a CSV file that you can export from whatever e-commerce platform that you were using before. And drag and drop the file here in Shopify will do all of the work for you, right? It will just generate every single 11 by one automatically for you. So that's a great feature that Shopify has here for you to import customers. And of course, if we want to add a customer manually, we just click this green button here. We make sure that we fill out all of their information. If they consent to receiving e-mails, their address, and if they are exempt from taxes or not, right? And we can click the back arrow. And lastly, we have here customer accounts are disabled. What is this for? So in case you didn't know customers, you have the ability to let them be able to create accounts in your Shopify store. So if you want to make sure your customers can create accounts, as in, they would then need to sign up like a regular account on any website you through their email and their password. You can definitely enable that. And so this is great. If you want to create, you know, customer accounts, they can take a look at their order history or keep items in their cart and not have them vanished the next time they visit the site, right? So customer accounts can be very useful in great because you can also create like a personalized touch to their shopping experience on shot on Shopify. So just be aware that that's what customer accounts are for. And if we want to enable customer accounts, we just click here where it says Edit Settings. And then we can click accounts are either optional or required. So this is something to quickly talk about. You can force customers to create an account every time they are about to shop or checkout. Or you have the option of letting customers checkout as a guest and not necessarily forced them to create an account. Whichever one you prefer is up to you. And so if you definitely don't want to make sure that your customers have something to keep with them in terms of an account, in terms of a username and a password, then definitely make sure that you at least make the accounts optional for them because people like to have an option, especially customers. All right. So yeah, so that is pretty much it for the customers tab within the Shopify platform. 14. The "Finances" Tab: All right, Great. Welcome back. So now let's continue by moving on to the finances tab within the Shopify platform here on the left. So as you probably assumed by now, your finances have to do with your sales and your income on your Shopify web store. How much money are you profiting, right? How much money are you making? So here we don't see a lot of, you know, statistics and numbers and values and so forth. Because, because we obviously just started the store. But as you sell items over time, you will see here that you have the ability to change the finances overview as in how much you've sold for a certain period of time. It can be the last seven days, last 30 days and so forth. So this is very helpful to you because it can help you see and track how you're doing month by month and even compare that to the same month in a previous year and so forth. So if you want to definitely calculate your businesses growth in terms of sales and revenue. This is a great Tab to be in because all of the statistics and sales and so forth are here specified in this tab. When we see here where it says net sales. Net sales deals with your actual gross sales minus discounts and returns. So it'll be, you know, that in terms of sales. So just so you know what gross sales are, it's gross sales is just basically total sales. But the net is when you deduct discounts and returns. And so then here after that we have gross profit and margin. So it says here sales are only part of the story. Keep track of your stores profit by entering product costs. So what is this deal with? So again, if you don't know what a profit margin is, it's basically the percentage that you reap as profit from something. So let me give you an example. Let's say that t-shirt that we're selling for $20 that we created in this course earlier. You know, I'm selling it for $20, but in order to get it shipped to the customer and print it out, I have to pay $10 to the manufacturing vendor that I'm partnered with. So when I make the sale online, I send the order to them so they can print and ship out that shirt to the customer. That requires $10. So I sold the shirt for $20, but it takes $10 for them to print it out and ship it and so forth. So that means that from each sale of that shirt, I am only profiting, not $20 but $10, right? Because the other 10 will go to that manufacturing vendor that prints and ships out that shirt. So therefore, my profit margin is 50 percent or half because I am only profiting half of that sale. That is what the profit margin is. And so that's different from, you know, your entire gross sales or net sales because net sales doesn't really accurately tell you how much money you are making. It's just telling you how much your business is sold, right? In terms of an amount, in terms of dollars or whatever currency is used in your country. But the profit is the actual cut of those gross sales that you take with you as income. So just know that that is what this is four. So if we click Add cost per item, we can see here what I was talking about, right? If I'm selling this shirt for 999 and it takes nine unit cost 999 for it to be shipped out, printed to the customer. Then that means that the cost to make per item, in this case, a shirt, is half of the actual total price of this shirt, 999 versus 1999. So that is just what this is for in case you didn't know. Okay. So let's go back to finances. Okay. And then after that we have finances breakdown. So here we can see our earnings. And so whenever we were having payouts, when we then start to get paid for the sales that we make, we will see our earnings here. And so how this works is that Shopify does payouts in which you are paid at a certain date. If we click here where it says Show all payments. What you'll see here when you have a list of payout dates for the sales that you made is that you'll see a list of them here in chronological order by date. And you can change them, you know, depending on the past month, the past week, the past aid, so forth. And so what will happen here is that you'll see a list of the payments and how much you were paid, how much of those were from a certain type of checkouts, how much of those sales were made through credit card or through your Shopify store. And then was it in terms of, you know, a PayPal or was it through another form of payment? The gross payment as in the actual total sale, and then the refund, and then of course, the net payment, which is what you profit, right? When we take away refund or discounts. So again, you can also print this if you'd like for your records in terms of, you know, if you're someone that likes to be organized, you can definitely do that as well. And you can also export this into a CSV file to then view this data and sales and payments in a program like Microsoft Excel. And you notice here that it says all channels. This is something that we'll talk about later. But, you know, all channels basically means all sales channels. So that means including every single place that you basically have your online shop setup and linked to Shopify. All right, so let's go back to finances. Okay, and so then if we scroll down, we see here that we have payout account. You haven't added a Shopify payments paid account yet. So in case you didn't know what this was, you have to go through this process when you want to start receiving money because in order to start receiving deposits into your bank account and so forth, you need to setup Shopify payments. This is how you get paid. So you'd have to add your business information here and then of course also your routing number and your banking information. If you want to get paid through that way. And don't worry, payments are fast, safe, and automatic with Shopify. So just know that that is what that is for. A payer account is a must to have if you want to get deposits into your bank account or PayPal account in terms of payment. And then lastly, we'll second-to-last. Here we have current bill. Current bill basically is, you know, the payment for your Shopify monthly or yearly plan, right. So within what billing cycle are we in? If you have a monthly plan, it renews every month. So, you know, depending on how many days you have net billing cycle a month, it would be every 30 days, right? It tells you here how much days are left in the current billing cycle and if you have any payment to pay for the bill for Shopify. So that is what this is four. And then lastly here is collected tax. So the taxes that were collected from your store, again, Shopify does add these pretty much automatically if you're in the United States. But of course, taxes vary by country and also by state. You can set up tax collection here manually. If there are specific parts of the world that you want to add taxes for. But again, Shopify has these, you know, to start off with, you know, created for you. You just have to go set them up, which is a pretty simple process. But again, that's just what that is four. So this is pretty much it for the finances tab in Shopify. Just know that it is an important tab to keep track of your sales, your net profits, and to see how your business is doing if it's growing or declining. And on top of that, makes sure that you have your payout account setup in order for you to actually receive your money, your deposits, and also keep track of when you'll be paid. 15. The "Analytics" Tab: All right then, so next let's talk about the following tab, the Analytics tab within Shopify. So the analytics tab is a great tab to keep track of your businesses traffic. And on top of that, you know, customer behavior. It can be very, very detailed here, as you can see here, we have a variety of different viewing options. Here we have total sales online store sessions, returning customer rate, the conversion rate. A lot of great vocabulary here and a lot of great, you know, basically viewpoints into being able to understand your business better and how customers are interacting with your Shopify store. So basically what will happen here is that over time as your business accumulates, visitors and customers, data will be generated here, right? And you can even see the data for a specific day, month, or any specific range of days and weeks, it's completely up to you. So that's the great thing about this Analytics tab. And so this allows you to compare, you know, your website's traffic and sales and so much more on certain months, years or whatever time period you prefer. On top of this, the Analytics tab has reports for every single one of these in which you can more specifically analyze that area of, you know, data regarding your online Shopify store. So for example, here we're in the sales over time analytics section. What will happen here is that we will see how, you know, how much sales we are making in this case per hour for today, right? But we can change that to say, you know, instead of today, I can change it to say yesterday or for the past week and so forth. And then instead of hours, if I click apply, you can see it changed from ours here, two days of the week. So again, you can even print this data out afterwards or exported. We can also then save this data as a specific custom report that we can come back to and open up if we find this specific set of data criteria interesting. On top of this, we can also manage the data and how it appears based on a variety of factors and filters such as, you know, cancelled orders or order ID types or, you know, the city that the customer was from or their e-mail, you know, it can be very, very, very specific. Or if you do e-mail marketing, how many of these orders came from newsletters were emails, right. And, you know, or for specific products and so forth, the city that the vendor was from. We have a variety of different filters to be able to filter our data to show specific subsets of orders, in this case sales. And we can even edit the columns to add or remove certain ones here if we want to view or removed from the view certain things, certain criteria and columns. So let's say I want to see the cost, right? Then it would add a column here in this columns list. And as you can see, it did right here cost. So if we go back, we can see that, you know, there is a lot of data here that will be accumulated over time. And this is something that's created. A few are definitely someone that is on top of these things are just likes to see trends and analytics in terms of how your business is doing, right? So in case you don't know what a session is, a session is basically, you know, how long a customer was on your store, right? Or visitor was on your store. That is a session in Shopify that is called the session. So if you have a lot of sessions, that means you have a lot of customers on your store. If you don't have a lot of sessions, that means you don't have a lot of customers visiting and browsing your store. Returning customer rate is pretty obvious. This is the percentage of customers that have purchased in the past and then purchased yet again. So that is something great to keep in mind. You know, if you have a very high customer or returning rate, that's obviously a good sign because that means customers love your products and are coming back for more. And we have online store conversion rate here. If you don't know what a conversion is, it's basically, you know, a customer that actually went ahead and purchased something and completed a transaction and it resulted in an order that is basically what a online store conversion is. And so of course, if you have a very high conversion rate on your Shopify store, you are doing excellently. And on top of that, we have even some more specific things. We can see how many customers added something to their cart by the number of sessions, how many reached checkout and then how many actually converted, aka completed the checkout and manage to pay. And create an order. Then we have here average order value as in what is the average cost of the orders happening on a certain day or time period, again, completely up to you. Total orders is the actual number of orders that have been made over a certain period of time. And then top products by unit sold. So what are the most popular, highest slash best-selling products on your store? Online sessions by traffic source. This is very interesting also because you can see here over time where your customers are coming from. Are they coming from Google? Are they coming from your social media pages? Are they coming directly? You know, this is what this is for traffic source. Online store sessions by location, you can see what, where your customers are coming from, what countries and so forth. And then we see here online store sessions by device type or your customers visiting your web store on an iPad or a tablet? Or are the visiting on a desktop computer or on their mobile phones, right? You can definitely see that as well. Over time this will accumulate. Then we have sales by social source. So what social media platforms are they coming from? Are your customers or visitors coming from? And we have sales by traffic source. Again, this is similar but you know, what, you know, source is causing there to be the most sales in terms of traffic, right? And then we have online store sessions by social source. So instead of sales, this deals with how many people visited your site on because of your social media or just general social media. This can also be called a referral. They refer to your site, they link to your site on a social media page, and then that customer or visitor clicked that link, and that is how they were referred to your business. And then we have typographers by session. So again, you know which websites are the highest referring sites that cause people to visit your Shopify store. Top landing pages by sessions as in what is the page that customer's land on the most, you know, is it your list of products page is your homepage. Usually it's your homepage though. But again, this is interesting to see which pages are receiving the most hits or visits. And then lastly here at the bottom right, we have sales attributed to marketing. So again, if you do you know like ads and so forth for marketing your Shopify store. You can see here how many sales your advertisements have caused, right? And so this is definitely something that's useful because you want to make sure that your ads are obviously generating a profit and that you're not losing money through your ads, right? That you're at least making somewhat of a profit on ads. So again, sales attributed to marketing is another very useful, you know, window of data to take a look at. Again, for any of these, just to repeat myself, you can click View Report to view a more detailed view of these datasets. Again, though you need to give this time, I should mention when you start off your Shopify store probably gives us about a week for data to start generating and seeing some reports being built in data being collected. And so then here under the dashboard sub tab in the Analytics tab we have reports. Again, these are just some more. This is basically another way to get through reports. And we can see here we have again the reports based on sales and then we have the reports based on the number of sessions or visitors that we had to our store. And then we have reports based on orders, profit margin. Basically, it's another way to get to where we were just at. It just repeats itself. If we want to create a custom report as in the create or view a report of certain detailed data, certain set of data, we would click here, create custom reporting, give that a title. Okay, so let's go ahead and click Cancel. And then the last sub tab under the Analytics tab is live view. And in case where you don't know what live view is, this is a really great tool that Shopify has, is that you can see how much visitors and traffic you are receiving in real time, meaning as it is happening. So you'd have this globe here, right, in which you can basically spin it around to see the traffic that you're receiving all over the world, right? And you can see the number of sessions as in the number of visitors and you know, how many people have been adding something to their cart or are in the process of checking out, you know, and how much sales are being generated, how many orders are being created? How many views each page is getting? What is their behavior again, where are they at in the checkout process or do they have something added to their cart or they about a checkout, or have they done the order and finished purchasing, right? So again, this is really cool because you can keep track of what's going on in real-time as it is happening. And we have a different variety of maps. We can see the whole world or we can just view a certain country, you know, but again, this is just really cool feature here that Shopify has included to view your visitors around the world in real-time live view. And so again, we also here have a colored, a little bit of a legend here. Green dots indicate visitors, blue dots indicate actual orders. So again, those are distinct because visitors are just people that visit your site. Orders are actually visitors, went ahead and purchased something. And we also have the ability to change this to a 2D view, wanted 3D view for the map. And then we also have the ability to see it in streamer mode as you know, as it's happening. This is just another feature for this. But you typically want to leave this on though, because we want to make sure that we get this information here at the bottom left to seeing all the visitors orders and sessions and so forth. And of course, we can make this full screen if we'd like. So again, that's just what the live view sub tab in the Analytics tab is for. But just know again, the Analytics tab in Shopify is very useful if you're someone that's very data-oriented, it wants to keep track of your customer base, your visitors, where your customers are coming from, how they're getting to your store, and how good your business is at creating conversions, aka visitors that turn to actual customers. So I hope this helped. 16. The "Marketing" Tab: Okay, great. So now let's move on to the next tab in the Shopify left side panel, which is the Marketing tab. And so as you can probably tell by the name, the Marketing tab deals with creating ads for your Shopify web store. This can be promoting a certain product, a list of products, a collection of products, or just your store in general. Now, when we go to this marketing tab here, we're taking to the general overview here. And so what we can see here is that we have the ability to start either by creating a campaign or launching a multi-channel one-click campaign. So in case you're wondering what this is, it's basically, a campaign is basically an ad, right? So that's just what a campaign is, an ad campaign. And you can have more than one ad campaign running at the same time. Again, this depends on your marketing budget. And with ads on Shopify, you can do a lot, right? You can grow your audience, promote your sales, and start building conversions. So building a customer base. You can also, of course, you know, just promote your brand in general and get people to be aware about your entire online business. So if we click View campaign templates here, we will be able to see a variety of different campaign templates across a variety of different platforms and social media platforms that allow adds such as Facebook, Snapchat, and Pinterest. So again, you know you have the ability to choose on what platforms you want your ads to appear. When you make ads on Shopify marketing, you're not making those ads to appear on other Shopify web stores. You're making them to appear on platforms like Facebook, Pinterest, and Snapchat. So again, we have a variety here of goals. These are campaign templates that have been pre-made by Shopify to get you launching an ad as soon as possible with an intended goal. As you can see here, we have four different goals. We can either create an ad to grow our audience and brand awareness. Create an ad to promote a sale or a special event. Create an ad to showcase a new collection of products. Or just create our very own ad campaign with our very own custom options and goals. So again, as you can see here, underneath each goal, you have a little bit of a short description telling you a little bit more information about what each template intended to offer. So this is where you begin to brainstorm. What do I want from my ad campaigns? Do I want to build my brand awareness? Or do I want to improve my number of sales? This is completely depending on you, right? So again, this is something to think about before you even start launching your ads. What are your intentions? What do you plan on doing in promoting specifically? It's also important to think about this first because most people tend to have a limited budget for their marketing campaigns. You obviously don't want to waste money by creating an ad and setting up an ad that isn't going to give you good results or not the results that you wanted or expected. So make sure that when you are about to launch ads, you think about what the purposes, again, do you want to grow your audience and brand awareness? Or do you want to promote products or showcase new collections, right? Where maybe you have your own goals that aren't here. And so you can choose the fourth option which lets you customize your campaign. So let's just click, you know, for the first one, customize campaigns so you can take a look at it here. As you can see here, we have three different avenues or platforms rather for this intended add template, which was to grow our audience and brand awareness. We have Pinterest, Snapchat, and Facebook. So the great thing is here that these are pre-made templates. So all you have to do is add, you know, your products or your price points, and then add your images and then just your link to the product or the business. And then boom, you just launched the ad. Simple as that. It's not a complicated process. And when you do this on your own time in Shopify, you will be guided how to do that, right? You know? And so obviously, if we scroll down here, we can have a variety of different ads and previews on different social media sites. We have Pinterest here. This would have Pinterest Ad looks like a Snapchat add. This is what it will look like on Snapchat. If we keep scrolling down, this is what it would look like on Facebook. And so much more, right? So all you would do is just add in, again, your images, your links, and you know, whatever you want your ad to say. And so therefore, when we add an activity or edit an activity, we're basically just creating a brand new ad within this ad campaign. So again. Something I should mention, and this is something that we will talk about later. Before you can create these ads on Shopify, you must have the app installed on your Shopify web store for these social media platforms. So for example, here I clicked Pinterest, but we didn't install the Pinterest app for Shopify to connect our Pinterest account to or Shopify web store. All of this has to be done first. So just be aware that this is for everything as well, for Facebook and the other social media platforms as well. So just be aware of that. Make sure you already have accounts on those websites and that you install the apps to your Shopify store. Apps is not something that we have gotten to yet. But don't worry, because we will later on in this course. So let's go back. Ok again. Now, since we talked about the actual ads, what will happen is here is that when you launch your campaign, you will see here the results, right? You'll see the sessions as in the number of people that actually visited your site from these ads, the number of orders that were obtained from these ads, the number of the sales, right? The actual amount in terms of dollars and currency, and then the actual cost of this marketing campaign. You always want to make sure that you have a good ROI, which is a return on investment. If you don't know what ROI stands for, you have to make sure that your ads have a good ROI. So basically, make sure that your ads are causing there to be more sales or more conversions, then you are spending on ads. Or else you're kind of burning money away or throwing money away on ads, right? For the most part, at least, you know. So make sure that your ads are effective by constantly checking the cost compared to how many sales you're actually getting for this ad. And sometimes you need to experiment, right? It can take about a week or two weeks to see the results come in from each ad, so give it some time. But if you notice that weeks have passed and these ads are being ineffective or they're not really attaining a lot of conversions or garnering new lot of sales, then you know, this ad is probably not good and just stop it and move on to a different template or campaign. So again, make sure that you know, for your marketing budget, you are aware of the cost because these ads can get very costly. So make sure that you're on top of their cost. We can also, of course, renamed the campaign. Of course this is just, this was named for us already. We don't need to do that. We'd have more actions here. We can archive a campaign. This is if we want to store the campaign. So then let's say in the future I want to return to this campaign and renew it or review the settings. I can do that. I can also delete the campaign adding an activity. What this does is that it will actually create a new ad for this ad campaign to, I want to create a Shopify email and we want to create a new Facebook ad on Microsoft, smart shopping at a Pinterest at Snapchat, at Yahoo ad, et cetera, right? So that's just what an activity is. And so it is just an ad within an ad campaign. The ad campaign is the actual no umbrella. And then underneath that we have the actual ads themselves on a variety of different platforms or unjust one specific social media platform. Okay, so let's go ahead and click, Cancel and go back. So that was for our overview, that was for our campaign template for growing our audience and brand awareness. Well, we just saw there with the activities will be the same for promoting our sale or special event campaign, or for showcasing new products and collections campaign, right? And as you can see, as we just talked about, the grow your audience and brand awareness had ads specifically for Facebook, Snapchat, and Pinterest, which is why the logos of these platforms are showing up here. Whereas for these other two goals, they are more self intended for email and Facebook. And again here for Facebook and for e-mail. As opposed to the first goal, which is including Snapchat and Pinterest. So that's why we have those icons there at the top. And if we customize a campaign again, it'll just take us to the similar view where we were at earlier in terms of this in which we can add or edit the ads and change when they will appear, you know, and what the ads will say and so forth. So this is all completely up to you. Up to you, of course. Okay, so the last thing that I'll talk about in this specific window is creating our own campaign. So let's click Customize campaign. So again, we have this window that pops up that we saw earlier. If we want to create our very own custom campaign with no pre-made goal or template. We have the ability to choose from any of these, right? Pinterest, Snapchat, Yahoo, Microsoft, et cetera. And then let's say I want to create, you know, a Facebook audience building add. These are great because even if you decide to create your very own custom campaign in Shopify, they still have pre-selected add goals within the Create Campaign windows we can see here. And they even have little descriptions telling you what each ad is intended to do. So for the Facebook audience building add, it is meant to not really give you sales, but more so reach people that might be interested in businesses or products like yours, right? So this builds brand awareness and this builds an audience and not so much sales. And this is something to talk about in case you're not really familiar with marketing in advertisement. This a good little lesson here for you to know. A good tip is to create effective ads. You want to first make sure that you go ahead and create brand awareness and audience building ads. And then you retarget those same people that were exposed to your first ad with a second ad through a retargeting ad. And so a retargeting ad is basically an ad that shows the same people that saw your first add your ad. Again. This kind of creates an imprint, you know, stored in their minds so they can become more familiar with who you are based on exposure. Because a bunch of studies have shown that it's very rare for customers to buy from a business that they don't know. At first glance, they need to be exposed multiple times to the product or the business so they can build brand recognition and begin to build trust and eventually become a customer themselves of that brand or business. So that's why it's important to retarget the people that you present yourself to the first time through audience building ads. So that's just a little marketing lesson right there for advertisements. But again, if you also have a Facebook page, you can promote a post which is probably, you know, usually a sale or just, you know, a specific collection of products that you're highlighting. And of course you're not just limited to Facebook. Again, you can advertise on Pinterest. If you have a Pinterest account, it's great for businesses because if you're a very visual business, you can definitely show off, you know, your media and products through Pinterest and also promote them as well. They're Snapchat. You can create ads on Snapchat. A lot of people still use this app and it's great because you can have links there. So all the person has to do is swipe up on their phone and they land on your business. So just be aware, you have a lot of these different options. Okay, and then after that we have campaigns as the second sub tab under the Marketing tab. And again, this is just kind of a rehash of what we just talked about. This is just another view of what we just saw in overview. Again here you'll have your list of your ad campaigns right now. These are all in draft mode, so they aren't live when they are alive. These will be green, these bubbles. And you'll begin to see the cost as the days go by each ad and how much sales or sessions and sessions really these ads have garnered for you. So you again, want to make sure that the cost is worth it if it's cornering you some results, right? The ads are not worth it if they are not getting you good results. So you want to make sure that, and of course you can always, if you have a lot of ad campaigns, you can search by the name, the date they were created, and sort them out also by alphabetical order. So this is useful if you have a bunch of ads and don't want to sift through one by one if you're looking for something specifically. And again, these three dots here, you can also do some other things. I can view the campaign in detail. Add another ad or activity for this ad campaign, archive it, which we talked about earlier or delete it. So remember a campaign is just an ad set and it is an add and goal. All right, and then lastly, let's talk about automations here. So what is a marketing automation? So again, this is something that is very recommended for businesses and a lot of businesses are doing these days. And let's say, you know, you're a small business and don't really have the capacity to be able to respond to customers in real-time as they have inquiry's and messages. And so, you know, you don't have workers working in 1905 weekdays and weekends to pick up customer phone calls or are answered customer emails, right? That's when you can create an automation, right? And automation is a great, you know, generated, auto-generated response to a customer's behavior, right? So like let's say a customer has a question, you can auto generate an automated bot to respond to their inquiry automatically, right? So you probably have sometimes seen this when you were like, you know, trying to get tech support through chat on other stores or businesses online, you notice how they have the chatbots with the automatic responses. That is what is called an automated bot. Now marketing automations are a little bit different. What marketing automations in 10, 4 is to generate and boost your sales. So these are bots that are intended to generate and boost your store's sales. So again, you know, based on what the customer did in terms of their behavior on your store, depends on where you can automate to boost a sale or Garner in order that may have been lost without an automated, you know, marketing device. So let's start off with this first example here, a post-purchase offer. Let's say a customer purchased something from your store and you want to entice them to buy something again, you can give them like a 15 percent off your second-order type of, you know, code through an email to help motivate them to purchase from your store again. So that is called a post-purchase offers. So you can send this discount to them after they complete a purchase. So then they are motivated to buy. Again. That would be an automated thing for that customer based on their behavior, which was of course, buying something in the first place. Or we can send tailored messages to customers with tags. Again, if we have, you know, a certain group of customers that we want to target, right? Let's say these are customers that have been, you know, very loyal, right? And have completed a lot of purchases with us and have bought from us many times. Let's say I want to create a loyalty program specifically for them. I can send tailored messages specifically to that group of customers which have a certain associated tag, let's say in this case loyalty to them and target them specifically from my list of customers to be, to be invited to, let's say be a part of my online stores loyalty program, loyalty points program, right? So that is a way that you can create an automated thing without having to sift through each customer one by one to get that. Or we can recover sales and retain customers using SMS, text messaging, right? Let's say you have customers that you know, we're going to purchase something or purchased something in the past, right? But in this case, let's talk about customers at abandon their cart, right? And let's say we have that customer's phone number, right? And I want to send text to that customer to tell them like, Hey, you forgot this at checkout, make sure you don't forget to purchase this. Or I can even be like, Hey, if you go and purchase this right now that you left at checkout on our store, we will give you 15 percent off immediately, but just for today, Let's see. I send them a text saying that then that customer has not only a reminder that all right. I have to go check out, but now they have another motivation to, they're getting a discount. So that is another automated tool here that we can use with Shopify. And lastly, we can also capture lost sales with abandoned cart emails. So this is basically the same thing as the one that I just talked about before, except instead of texts, it would be through emails, right. I can e-mail customers that left things at checkout, so then they can come back and complete their purchase. This is how to recuperate sales that would have been lost without marketing automations. So now you know you have all of these tools available to use in Shopify that you can use to boost your sales. So again, if you would want to create one for any of these purposes, you would just click the create buttons here. Though I should remind you again, some of these like SMS, bump and Sukarno use and require, you know, third party apps, which we will talk about again later in this course, not to worry. And again below, we can see the results that are coming from our marketing automations, right? How many orders are our marketing automations getting us? What are the number of sales? You know, the quantity, how much is it costing us to, you know, get these orders back to us. Because again, some of these third party apps that you need to get these types of automations enabled on your store. Some of them do require payment to pay either a onetime fee or a monthly fee subscription. So it just depends, right? But a lot of them are also free of charge. So again, when we talk about apps, we'll get into further detail about that. But anyway, this has been the Marketing tab in Shopify. 17. The "Discounts" Tab: Okay, great, So now let's move on to the next tab in the shop file left side panel, which is of course the discounts tab. So the discounts tab, which we have talked about a little bit earlier in this course. Discounts, of course, is to create discounts for your customers, right? And so as you can see here on this page, we have the ability to either create discount codes or automatic discounts, and we'll talk about both. And again, you have the ability to export your list of discounts as a CSV file if you want to, you know, analyze them in programs like Microsoft Excel. Okay, So let's start off first by talking about discount codes. It says here managed discounts and promotions. So we can create discount codes and automatic discounts that apply at checkout. The difference between both obviously is that discount codes require manual application, as in the customer has to manually type in the discount code to get that discount. Whereas an automatic discount is automatically added to that customers Order at checkout, you know, depending on a condition being met for achieving or receiving that automatic discount. So that's just a difference between both of those in definition. But again, we can also see here that we can combine this counts with Compare at prices. Again, if we want to talk about comparative prices, if you've ever seen, you know, a comparable price in person, in a store or online, that is just a markdown price. So you have probably seen this when you're shopping yourself, you know, you may see an item and it's like was 39, 99 now 2999, right. So the was price was the marked the previous price, 20 999 is now the markdown price. That is just the Compare at price. Or also when you've seen, you know, businesses sell an item and then they say something like compare this to our competitors, right? We have the best price compared to them. And then they show the list of different prices. That is a comparable price as well. So again, you can combine this count with already discounted products on your Shopify store. So again, this is just to let you know that you have the ability, if you choose, to be able to apply discount codes for customers, and they can use them on already discounted products as well. Because some businesses have a policy right, where it's like discount codes only apply on products that are retail, aka for Full Sail, not already at a sales price or a discounted price, but in Shopify, you can definitely allow your discount codes to either apply universally or on certain products. So let's go ahead and explore that then. So let's click where it says here, create discount code. So again, this page should look familiar to us because we've been here before, right? When we created a thank you code earlier in this course. But again, we didn't complete it. We didn't actually save that code. So that's why it didn't appear there in the list. So let's actually go ahead and create our very first discount code. So let's go ahead and create that thank you code, right? Thank you. This will be a thank you code. And as you can see here, the title of the discount code completely depends on you. You can manually type a code yourself or you can generate a random code. Again, when you generate a random code is it will just be a mix of numbers and letters, whereas a written code that you typed out can be words or whatever you want. Okay, and so then after that we have types. So what is the type of code? Is it a percentage off? Is it a fixed amount, aka of $5 off? Is it free shipping or is it by X get Y. So something like buy one, get one 50 percent off or buy one, get one free. The variety that is completely up to you, right? Typically though, the most common codes are obviously 15 percent or 20 percent of an upright. So we're going to do again this count value 15 percent off for the sake of this code. And we can apply that to all products in our store, specific collections of products, or just specific products themselves. So again, this is completely up to you. Let's say we want to apply this code to only be used on Halloween collection, right? So then I can click specific collections. And then here if I had a hollowing collection, I would type in Halloween and then apply it and then this code will only work for the Halloween collection. Or let's say I want this code to be used on a specific product of ours. I would search for that specific product that this code works with. But again, we'll just leave it as all products for simplicity sake for now and keep scrolling down. Then we have minimum requirements. So this is important to talk about what is the minimum requirement for people, customers to be able to use this code? Usually most stores have a policy that you have to spend at least a dollar or something like that to be able to use the code. But you can leave this as none if there is no minimum requirement. Or again, you can create a minimum purchase amount in which the customer must at least spend this amount of money to be able to use a code. Or you can even add quantity, right? The customer must buy at least this number of products to be able to use the code. So you have these abilities and options as well. Let's just leave it as none for now. And then we have customer eligibility. So again. What are the customers that can use this code? Is it all your customers or a specific set of customers, right? So specific groups of customers, let's say we have a group of customers that have been repeated purchase customers, right? So customers that continue to return returning customers, let's say we want to give them a 15 percent off code because they've been so loyal and we want to thank them for continuing to do business with our store. We would look for the tag of returning customers here, right? And then we would apply that. And so therefore, this code within only work with their accounts or their information, their email and so forth. And then we can also make sure this code works with specific customers themselves, individuals, you know, you can search for customers one by one, right? And then check, yeah, you know, I want this code to work specifically for this person. But let's just leave it as everyone for now for simplicity sake. And then underneath that we have usage limits. So we can limit the number of times is discount code can be used in total. So this would apply so in general for everyone, right? So again, if you only want to allow this code to be used a 100 times by a 100 different customers, you would make sure you would type the number here, 100, right? But if you didn't want this, you could limit the US to one per customer. So that means that each customer can only use this code once something that is recommended, you know, So that way customers don't keep trying to get sales, sale every single time. You want to make sure you also build some exclusivity, right? So I would recommend checking this right limit to one US per customer, but again, this is completely up to you. And then lastly here we have active dates. When does this code or discount code start? You can schedule it to start somewhere in the future, or you can schedule it to start immediately just by leaving this as is because this takes from when you landed on this page to start making this code. And you can also set an end date. When do you want this code to stop working? So typically it's about a week. So let's say I want this code to like only be available for a week, does create some urgency for customers to actually go out and buy again, we can definitely set the end date there. So that way I have a week or ten, sorry, a seven day window for them to be able to use this code. So again, we have the summary here at the upper right of everything you know, again, are thank you. Code. And these are the characteristics of this code 15 percent off for everyone. One used per customer inactive for a week, right? And then we can even see when we publish this code, the performance. You can see here that you'll see how many people have used it in so forth. And then underneath that it says can't combine with other automatic discounts, customers won't be able to enter a code if an automatic discount is already applied at checkout. Yup. So this is something to talk about. Customers cannot double discount, right? Because then you would likely be losing money on that order, right? So they can only use one discounter order, either an automatic discount or a specific discount code, right? Again, that's just something for you to make sure that you're actually making a profit at the end of the day on every order on Shopify. But yes, so this is pretty much it for creating our code. So then we can just click Save discount code to actually implement this code on our store. And there we go. It says here, thank you, was created successfully. What's next? You can get a shareable link, copy this link. It'll be copied to your clipboard and you can post this link on your social media pages if you want people who follow you on Facebook or Twitter or whatever, to get an exclusive 15 percent off using this link which contains this discount code. So again, that is a way to promote the code. If you ever want to disable it immediately, you can click Disable here at the upper right. Or you can also promote it through the link that you have available or through marketing apps, which again, apps we'll talk about later in this course. All right, so then that is how you create a manual discount code in Shopify. So now here again, we have our tabs, we have the all codes, then we have the active codes. When it is active here, because we can see here it says active, we have scheduled codes, codes that will begin to work in the future, and then expired codes that no longer work anymore. All right, so that's just what these tabs are for. So again, there's our thank you discount code that we just created. And again, if we check the box, we can do other actions such as enable it, disable it, or delete it. So just be aware that again, that you always have that ability. And again, you can always sort them by alphabetical order or the start and end date if you have a bunch of codes here, and you can also search them by the name and other filters as well. Okay, and so then that is the manual discount codes tab. So now let's move on to talk about automatic discounts. So again, an automatic discount is. Code or a discounted doesn't require the customer to manually type it in. It is automatically added to the order at checkout for the customer if a condition is met. So let's go ahead and explore that. Let's click Create automatic discount. Okay, So here we are now at the automatic discount window. We can see here that instead of an actual code, we have a name, right? So a recommended name would be something like New Year's promotion, right? So again, if, you know for the holidays or for a certain event, you are trying to have a store wide, you know, discount code. I'm sure you've seen this at stores that you shop where it's like everything off 15 percent, let's say for Black Friday, right. You're having a Black Friday sale. So everything is off store wide, 15 percent off. You don't have to do anything. You just have to check out, check out and buy something, and you automatically get 15 percent off. So let's talk about that. Let's create a store wide automatic discount and let's name it Black Friday from motion, right? And so for this Black Friday promotion, everything store wide will be a certain percentage, let's say 15 percent off again, store wide for Black Friday. And so then this will apply to all products and the minimum requirement. Well, again, I can either choose a minimum in terms of currency or amount in value, or the quantity, aka the number of items the customer must, you know, a purchase. But again, I'm just going to say a minimum purchase of $10, right. So in order for the customer to get 15 percent off ster, why they need to at least spend $10 on items. So then again, let's scroll down. When will this could be active. Will it be active automatically or can I choose it for a future date? Let's just leave it for automatic. So starting as soon as possible and set an end date again for you, a week, right? So again, this code will be active from today until as I'm recording this lecture next week, October 26th. So therefore then for this code, we can see the summary again up here at the upper right. For this Black Friday promotion for this week, only, customers who check out with at least $10 minimum in value of items will be able to get 15 percent off. This is an automatic discount, okay? And again, we cannot combine this automatic discount with a regular discount code so customers won't be able to enter a code if this discount is applied at checkout. This just of course has to do with what we talked about earlier, that you can double discount because again, this might cause you to lose money on orders. So again, you can either only have an automatic discount or a manual discount, but now both for customers at checkout. All right, so then let's go ahead and click Save discount to finalize this code. Or this discount, rather automatic discount. And there we go. We've created our automatic discount for our Black Friday promotion. Black Friday promotion was created successfully. And again, as always, if you ever want to disable this, let's say you change your mind about this. You can always click Disable here at the upper right. But again, let's go back to our list of automatic discounts and now we have our one automatic discount appearing here. And again, much like the other tab, we have now a list of all or the active tab. Again, this discount code is active because we saved it to start as soon as possible. Scheduled codes that are automatic and expired automatic discounts as well. But again, just one last thing to point out, you'll be able to see how many customers used your code over time. So it says 0 use here since we just made it. But again, if you're into seeing how many customers have used your automatic discount or your regular discount code. You'll see this blank used text here. And again, if you ever want to export these automatic discounts to a file in Microsoft Excel as a CSV file. You can do so by clicking Export here. Yes, this is how the discounts works in Shopify and what the discount tab contains. So now you know, if you ever want to have discounts on your Shopify business, you can definitely do so depending if you want a manual code for your customers to type in, or an automatic discount that is applied automatically at checkout for customers. 18. The "Apps" Tab: Okay, great, welcome back. So now let's talk about the next tab in the Shopify left side panel, which is the Apps tab. So this is a great tab that we're going to talk about. And you probably have been hearing over the course already about this, you know, about apps and Shopify. It's because they are actually a really great component to the Shopify platform. So what our apps, we will now finally answer that long awaited question. So the answer to that question is here. That apps basically give you the flexibility to create and do things outside of the scope of Shopify alone. And on top of that, cater to your businesses needs, right? So apps are basically also think of it like this. Like, you know how you have a phone, right? For example, maybe you have an iPhone or an Android. Think of Shopify as being the iPhone or the Android and then the apps on Shopify also being like the apps on your iPhone or your Android. These are little apps that allow you to execute certain functions that the iPhone or Android alone couldn't do, or rather enhance functions that your iPhone or Android or whatever other smartphone does. So much like we have, you know, the Google Play Store and the App Store for iPhone and Android. We also have an App Store for Shopify. And what you can do here is take a look and browse through the thousands and thousands of apps that both are free or have paid versions and allow you to install them to your Shopify store in order to be able to execute certain functions that Shopify alone can't do. And so what are some of these things? Well again, there's limitless amount of certain things at these apps can do. For example, we can have an app installed in our store that allows us to create certain popups when the customers visiting our site that are more fancy, right? They can zoom in or make sound effects or whatever. We can create an app that allows, you know, our store to show our Instagram feed, right? So show a slideshow or rather a small preview of our Instagram page so that we are customers can see our Instagram feed while they're shopping on our site. So things like that are what apps on Shopify can do. And of course, there's plentiful more of other purposes and intentions that Shopify apps can allow you to do. We're going to get into that in a little bit. But for now, basically just know that that's what apps are on Shopify and what they can do. They can enhance your Shopify store to take it to the next level. And again, don't worry, a lot of apps on Shopify are free, but there are of course, paid versions as well. Now one thing I should add is that these apps, much like apps and you would find on your smartphone apps are created by third party companies and not necessarily Shopify themselves. There are some apps that are created by Shopify. In fact, we even have one installed right here, which we're gonna talk a little bit. But just know that most apps are created by third party companies, which is why they require payment, because the developers obviously took the time to create this app for your store. Okay, so now let's go ahead and talk about this screen that we see here. So again, we can learn more about apps by clicking this button. It'll just tell you what I just told you the, you know, the purpose of apps and why they're good for your store and so forth. Now we can see that we can have under here, under installed apps, we have one app already pre-installed by us, by Shopify, Shopify email. And of course, I can sort again my list of apps through alphabetical order or when I installed them, and then I can get support. So if I'm having issues or difficulties with this app, I can click here to get support and be taken to a frequently asked questions page or allowed to contact to developers of this app to send them an e-mail about the question I have with their app. Or I can click about to learn more about this specific app. Or I can delete this app from my Shopify web store. This Shopify email app was installed when we created the store, and so let's click it. So under the Apps tab, we will have a list of apps. And when you click the name of each app, it'll take you to the settings of that specific app and what else it can do and so much more. So I clicked Shopify email the name of the app. And now I'm here in this page where I can share promotions and updates with Shopify email. So as you can probably tell already by the name of this app, Shopify email, the point and intention and purpose of this app is to create emails, whether it's newsletters or sales announcements or discounts or whatever have you to my customers, right? So if I click, Create an email here, then you know, I'll be able to create and e-mail using the pre-made templates that this Shopify email app has created. So that's the great thing about these apps is that they already have all of these things pre-made. All you have to do is install them and use them and navigate by clicking around what you like and what works for your business, right? And so as you can see, appeared says you have 2500 free emails to send this month. You get 2500 free emails at the start of every month for free. And then after that, you can send additional e-mails for a dollar per thousand emails sent. So again, this just ties into what I was talking about earlier. A lot of apps on Shopify have the free version. And then the paid version. But just know that free versions typically, though not always have certain limitations on to what you can do with that app. Whereas paid versions are usually unlimited. So that's why we have this little blurb here to tell us that, you know, hey, you're in the free version, so you only have 2500 emails. But nonetheless, you know, this is still a great app because look, we have a variety of different pre-made templates that we can see here. And all we have to do is let's say I click one, right? And then all I have to do is go ahead and click Select. And pretty much that's it. All I have to do is then change the text to say what I wanted to say, and change the text to be related towards my business, right? And a lot of these are editing through simple blocks which we've covered earlier in this course. And as you can see, this trace should look familiar to you. You know, you can bold, italicize, add links. You know, I can just go ahead and start typing in whatever I want this to say. And it's simple as that, right? So this is just an example of this Shopify email app. As you can see here, everything is pre-made, all the templates and the user interface is pretty easy. You know, I can type in the subject here of the potential email. I can say like, you know, get our new sale now, right? This will be what the customers will see when they get the email in their inbox. And then the preview text, which is usually a short blurb that appears under the e-mail title in the inbox, right? But again, as you can see, you don't have to even mess with code. All of this is pre-made, very user-friendly interface, so no code is required, right? And you can even preview what this would look like, you know, or you can also send a test to yourself to see how this would look like as an actual send email to your inbox. Nonetheless, though, this is just again for this Shopify email campaign, just one of many apps on Shopify. So again, this was the Shopify email at and since we are not working with it, we're just going through it so I can show you it. Let's click Apps again. That was the Shopify email app. So again, that's just one of many. Now underneath that we have here another window saying customize your store with the apps merchants love most. So what does this mean? What is this for? Wood? This is a little bit of a kind of recommended window of the apps that Shopify recommends for you to install to your store. And as you can see here, each one of these apps has reviews, so much like Facebook and Twitter and all these other social media platforms have reviews in the App Store, google Play, and for apps stores on Apple devices. Notice how they have reviews for their apps. Shopify does as well. Shopify apps, reviews by users that have actually downloaded them and use them as well to give other people and potential customers in the future or users of these apps, let them know whether these apps are good or bad, right? So again, much like the Google Play and App Store apps, the higher the rating, the better the app is, right? So if an app has a very high rating, positive rating for stars that are above, you know, it is a good app. And also of course, depending on the number of reviews, it'll tell you how popular that app is. Another thing to keep in mind is that next to each app you see free plan available. This just lets you know that the app has a free version that you don't need to pay for it all. Nonetheless, though, let's talk about some of these starter pack tab apps that Shopify recommends to us. So underneath the starter pack tab we can see it says try drop shipping. You pick which products to feature they shipped into your customers. So again, if you don't know what drop shipping is, it's basically an online business model that allows you to sell products without having inventory. So this means that you don't have to buy the products and ship them out yourself. A vendor or a company will do that for you and you get a cut of the profit. That is what drop shipping is in case you don't know what that is. So drop shipping is also sometimes known as print on demand. Print on-demand is similar. Again, print on-demand businesses or businesses that don't have inventory themselves and instead, ask the company or vendor to print and ship the product to the customer whenever they receive an order and then the business owner gets a cut of that profit, as does of course, the vendor or printer or provider. Nonetheless, that is just what drop shipping and print on demand is in terms of online businesses and Shopify, of course. So Shopify, Here's told us some great for apps that deal in relate to drop shipping, right? So if we were interested in doing drop shipping, right, having an a drop shipping business. These are the apps that Shopify recommends to us to install and use with our Web Store. We have overload, drop shipping app, sales countdown, timer, bar, exit intent pop-ups, and Facebook channel. So you may be wondering what the heck are some of these things right? Overload basically is just a company, an app from a company that allows you to drop ship products. That is what this app is for. So if you install it, you'll be able to use all below to find products from them to sell on your online business using Shopify. So that is just what all below is. Sales countdown is pretty self-explanatory. This is a timer that shows up on your products or our new store and kind of counts down, you know, the amount of time left for a sale. You may have seen this on stores that you shop at online. This creates urgency and motivates the customer to actually buy something as soon as possible so they don't miss out on a potential sale or discount. So this app would be good to have if you are definitely trying to bump up your sales. So then we have exit intent pop-up. And if you've ever been on a store or website online and notice how if you ever hovered outside of the window frame, you get a pop-up that says Wait before you go, dot-dot-dot. And there's usually like a sale or an invite to put in your email to get a discount or whatever. That is what a pop-up is. An exit intent pop-up is basically to add that to your Shopify store. So that way when customers are about to leave, you can hook them back in with sale or exclusive discount that is only available when they're about to leave your store. So that is what an exit intent pop-up is for and what this app would be used for. And then we have the Facebook channel, will talk about channels more in the next lecture. But just know that you're able to hook your Shopify webstore and its platform with Facebook and your Facebook page to be able to sell on Facebook and Instagram. So that's just what that is for. So again, if you want to cover all your bases and also be able to add your Shopify products on Facebook and Instagram and present them to Facebook and Instagram users. Then you can do that using this Facebook channel app. That is just what that is for. So as we can see, these are for apps related to the starter pack tab and drop shipping according to Shopify. And these are of course, highly rated apps as you can see here, and very popular ones as well. If we wanted to view more absent is collection, we would do so by clicking here. But let's move on to the second tab, get customers. So as you can see already, these are for themed tabs appear full of apps that Shopify recommends and each tab has a certain intention full of apps that get us to this goal. So since this tab is called get customers, these four apps or for attaining customers, Shopify. So we have free shipping bar. So this is self-explanatory. This app will get us a free shipping bar. So that way, when customers are close to free shipping, they will see, you know, how much they have to spend left until they can get free shipping. This will probably entice customers to not only spend more, but also of course, you see where they're at in terms of their purchase. Then we have to DO, which is a live chat and chat box app. This would be an automated app, something we talked about earlier in this course. And with this, we can create a live chat or an automated chat for customers that may have inquiry's. So you may have been on an online business before? I don't know. We're at the corner, you know, a chat pops up asking you do you need help, right? That's basically what this is four, this is a virtual assistant essentially. So you can definitely add this app if you want that on your Shopify store. Then we have horrify a countdown timer. This is another countdown timer. If we weren't to boost urgency on our store to help customers, you know, actually be motivated to purchase something before times earnings out. We can definitely buy or install for free, rather, this countdown timer for our store. But notice again, this one doesn't say free plan available. This one says today free trial instead. So this is a paid app. You have to pay for it, but they do offer a two-day free trial for you to test it out before you decide if you're going to pay for it or not. And then we have privy, which is great for popups, email marketing, you know, free shipping, abandoned cart, et cetera. It's a great app that encompasses a lot of what these other apps do. Sometimes you may come across that on Shopify. You don't need to install a separate apps. There's sometimes an app that does multiple things at once for you. And if you have two apps that do the same thing, there's really nothing wrong with that. They necessarily won't clash. And if they do, the Shopify platform will tell you. Nonetheless though previous a great app, if you're gonna do e-mail marketing, work on adding exit pop-ups to your store, or just constantly email your customers. So again, that was the get customers tab. And for apps that Shopify recommends for this purpose, then we have find products. So this tab find products is obviously to get us to find products for our Shopify store. If we're struggling with building our inventory roster or we're lacking inspiration and we want to find good products that relate to our business. We can get these for apps here that Shopify recommends for us. So the first one, important fi deals with Trump shipping something that we now know what is, right, so we can drop ship products from different wholesalers using this app. Or we can install principle, which is another drop shipping slash print on-demand app that has a variety of products for you that you can add or import your designs onto, whether it's sweaters or t-shirts, dresses and so forth. So there's printed phi for that. If you want to add and build products on your Shopify store, you can use the printed phi app, same thing with print full, another print on demand app in which they offer a lot of blank products in which you can import your designs, your image files and so forth with your designs on them, and then put them on T-shirts, shirts, dresses, pants, you name it, right? So that's what principle is for. It's another print on-demand app. And then lastly we have Spock it, which is another drop shipping app, much like imported, in which we can import whatever products they have in their stores from their vendors and add them to our Shopify store. And in case you're wondering, is there really a huge difference between, you know, drop shipping and print on demand? Well, the difference really is that drop shipping is usually its own unique products. Whereas print on-demand or apps that offer blank products in which you can add your designs onto. So again, whatever approach you feel is best for you is what you'll go for again, when you're setting up your Shopify store, you'll see really which avenues, the one that you'll take or you probably already have an avenue in mind. The point is though that with both, you're not working with inventory yourself. A manufacturer or company is doing the job for you in terms of printing the product and shipping it to the customer. Okay. And then afterwards we have the stand out tab. So again, this standout tab is for making our products pop, making our store more unique, more interactive, more eye-catching. That's something that you of course want to make sure you don't forget customers like, you know, detailed descriptions about the products that are about to buy. They want to know a lot about the products that they're going to buy. This is just good to cover in case you need to build trust. And so the customer feels reassured before they actually go ahead and purchase. So these are some for apps at Shopify recommends for making our products pop and customizing our store. So we have page fly landing, page builder. So if you don't know what a landing pages, just a page that customer's land on, quote unquote, that typically is used to get them to purchase something or sign up for something. These are also great for boosting sales and of course, presenting certain collections like a holiday collection and so forth. So that's what that page fly app is four, then we have frequently bought together. You may have seen this on stores that you shop at. Like when you're looking at a product and then underneath it, you see something like frequently bought together and then there's other products that show up underneath that. I know Amazon does this. This is good for getting customers to keep clicking on products on your store and adding potentially more items to their cart. Then we have Luke's product reviews and photos. So this is a good app for adding product reviews and photos to your products on your Shopify store. This is good to have in general, but also to build trust and legitimacy towards your Shopify business. So again, adding product reviews and photos to your products and your Shopify store helps create legitimacy and makes people, helps him believe rather that, you know, what you're selling is real and that you're not a scam site and that actual people are buying this and reviewing this and leaving their honest thoughts and opinions. So therefore they have more trust and likelihood in purchasing from your store in business. So just be aware that this is what this product or this app is for. Rather this Luke's product reviews up and same thing for the next one, junipers, this is another product reviews app. Again, same function as the other one, allows you to display reviews, but this is just again by a different developer. So be aware that sometimes in Shopify, you can have multiple apps that do the same function. They are just built by different developers. You'll know whichever one you like best through exploring and learning about them. But again, we have just explored this window here that Shopify has told us of good Recommended Apps. But what if I want to explore the app store outside of these? How would I go about that? Well, what you do is that you would scroll up and click the customizer store button here from the upper right. And we would be taken to the App Store in Shopify. So as you can see here, we already can see a lot, a lot of great apps, ideas for John Samples store, for our store, we already get more recommended apps here. Since you're new to Shopify. These are some apps that people install first when they're starting out. Different businesses need different apps. This is of course true. Every business will have its unique needs. So think about your business and what your business will potentially need. And think about any apps that you might need to install for your Shopify store. We also have apps of course, that deal with our store design. You know how our appearance looks like and so much more. We can even hire a design expert. That's also something I forgot to mention. That Shopify has experts say you can hire and pay by the hour in which they will design your Shopify store or work on any glitches or bugs or questions that you may have if you don't want to mess with code and so forth. We also have marketing apps, something that we talked about, again, email marketing or actual ad marketing. These apps will help you with that. You know, there's a variety of different apps, product review apps again, subscription apps. Again, apps for drop shipping in selling products, apps that are loved across Shopify and so much more, right? So again, the URL link for the Shopify App Store is apps dot shopify.com, as you can see up here. And so then you would just do is type in the name of an app that you're familiar with, or just type in the keyword that you're looking for. So let's say you're looking for an app that deals with print on demand. You don't even need to know the name of an app or a company. You can just go ahead and type, print on demand and hit Enter. And then a slew of apps, 347 apps to be precise in this case, deal with your keyword search print on-demand. And as you can see here, we have a plethora of different apps that offer print on-demand. Whichever one you like is of course, up to you based on their, you know, versions if they have a free trial or a free plan or their rating. And of course, anytime you want to click an app to learn more about it, or you have to do is click the name and then it'll tell you, you know, about the app. It'll have usually a little video here offered by the developer or company. And then you know, the ability to tell you more about the app itself when you scroll down, as you can see here, there's a lot of information. You get a full description, FAQs developer, website, email support, yada, yada, yada. This is available for every app. We also have a media gallery. If you wanted to take a look at what the app looks like in real-time on our store. And of course pricing and then the reviews, right? And which you can write a review as well when you potentially install this app and use it. So again, this type of page here that we just see for this app principle is one that we see for every app in Shopify, right? So this is how the App Store works in Shopify, much like your smartphones App Store. So again, the main takeaway from this lecture is anytime you want to install apps to your Shopify Web Store, you click the Apps tab here on the left, and then you click, customize your store to access the Shopify App Store. Apps are a great addition to your Shopify store and you should definitely take some time and looking and researching some to potentially add to your business in order to enhance your sales and boost your presence. So I hope this helped. 19. Learning About Sales Channels in Shopify: All right, great, So next let's talk about sales channels within Shopify. Let's click on the one sales channel that we already have here, which says online store. And we'll talk about the little I in a second. So in case you don't know what a sales channel is in Shopify, Let me explain it. A sales channel is basically an avenue that is linked to your Shopify web store that you sell on. For example, in the previous lecture, we talked about the Facebook channel. If you have a Facebook page and are interested in bringing your Shopify products to your Facebook and Instagram customers or followers. You can do so by connecting your Shopify web store to your Facebook page with the Shopify channel app. So basically, every time you add a new sales channel, you're basically adding a new avenue in which you attain sales for your business, right? Because you're not only limited to selling on Shopify, of course, you can also sell on Instagram, on Facebook, on eBay, on Etsy, on any other platform that deals with e-commerce and online selling. So the online store sales channel deals with our Shopify store proper. So when we refer to online store within the sales channel and Shopify, we mean our actual Shopify web store. So as you can see here, this is why we were taken to themes and then other subtypes underneath the online store. Because again, our online store is our Shopify web store. And when we go to the sales channel and click on online store tab, under sales channel, we will be taken to customization options for our Shopify web store. This includes the theme which we talked about early in the course. Of course, you know, the pages which we talked about also early in the course, or the navigation, aka the menu, which we also talked about earlier in the course, or the domains, which again we talked about earlier in the course. So again, just be aware that your online store is your Shopify web store it. So that is what that sales channel is for. Now, before we proceed to talk about this online store sales channel, which of course is our main sales channel. This means that we currently, since it's the only one that's appearing on your sales channel, this means that this is the only one that we have presently at the moment. Can we add other sales channels as well? Certainly. Click this little gray circle with the plus sign and then a pop-up will appear here of other sales channels that we can connect to our Shopify web store. So this means that these platforms listed here are other e-commerce slash selling platforms that are online and also some offline that we can connect to a Shopify store to be able to sell on as well. So for example, we can add eBay, right? Let's say I have an eBay store setup, right? I have an eBay account and then I have already my products on eBay. If I wanted to add that eBay channel to my shop or fire Web Store, I most certainly could. And so therefore, I would have both those connected. And you may be wondering, well, what's the purpose of this or why is it necessary? The reason why this is necessary is because instead of having to manually transfer or list every single one of your products one by one on, let's say eBay in this example, Shopify through connecting your Shopify platform with the Ebay sales channel, will transfer all of your Shopify products and listings to your eBay account and sharp automatically in one by hooking up your eBay store to your Shopify store and vice versa. So that is why it is recommended to connect to these sales channels together. Because every time you have existing products or new products that you create in the future, you can automatically upload those to eBay in one-click. And in case you're wondering how to do that, that's something that you will be graded once you actually installed this app or whatever other app for any other online platform channels such as eBay, Etsy, and so forth. So that is why it will be good to do that if you are selling on eBay or other stores as well, such as Facebook Marketplace or sharp and so forth, right? So again, just be aware that these are what sales channels are for. Now, we are, of course, not limited to only selling online or adding online sales channels. We can add point of sale here, which is offered by Shopify. And we can unify online and in-person sales. So if I have a physical location, if I'm a business with a physical store, I can add those in-store sales using point of sale. This is also useful if you're, you know, shipping locally to customers or allowing your customers to pick up their items that they bought online on your Shopify store. Again, you can also of course, hook up your Google channel if you're someone that has a Google account and wants to sell on Google, on, you know, shop dot google.com because I'm sure as many of you may know. Google also has its own marketplace, its own shop button. If you want your products on your Shopify store to appear on Google and be listed there. You can definitely add the Google channel and Pinterest as well. If you have a Pinterest account and are active on Pinterest, you can add up Pinterest channel to automatically connect to your Shopify web store to Pinterest. And that way you don't have to manually transfer or add your product information one by one. The sales channel will do that for you automatically. So these are some example sales channels. And in case you are wondering about a sales channel that isn't present here and wonder if there's any more other ones, you can definitely do so Clicking the Shopify App Store and searching for the name of the company and then sales channel or just channel afterwards to see if it exists, right? And then if it does, you can install it and of course use it like normal. And then if it doesn't, then unfortunately where you're going to have to do is transfer or add your products one by one. Now if we click here where it says Manage sales channel, we can obviously, you know, remove or add sales channels if we no longer want them or of course add one as well. Because there's sometimes happens, let's say I'm no longer selling on Facebook and I want to remove the Facebook sales channel. I can definitely do so by clipping here. So just be aware of this part of the tab. Let's go back and then let's click online store again. Okay, so now since we talked about adding sales channel, let's talk about this little icon. This little eye icon is just icon that allows us to view our Shopify web store or the sales channel that we are on. So since I clicked online stores, I icon, that's why we're taking to our Shopify. Webster. That's just what that is. But now let's talk about everything underneath that. The sub-tabs, we may have seen this before, right, in a previous lecture. So this may look familiar to you, but again, when we talk about online store, we're talking about or Shopify web store. So everything underneath here is our options are customization options and so much more, we can obviously change our theme here, preview or theme, download our theme, edit the code Customizer theme, which we now know where it takes us, that takes us to the Shopify Theme Editor in which we can change the header and the footer, all of that which we definitely talked about earlier in this course. Again, we can click the icon appears well to view our store. Something again to bring up is that our online store is password protected. Only visitors with a password can access your online store. This is actually important to talk about whenever you create your Shopify store for the first time, it won't be live automatically until you actually disable the password. So every store will be password protected because Shopify doesn't want your store to be seen under construction to everyone. They want your story to be live when it's actually ready to go. So if we click Disable password, which is under the preferences sub tab in the sales channel online store tab, we can definitely click Disable password in order for the Shopify store to go live. However, of course, we need to remember that in order to actually make our Shopify store go live and not be password protected anymore is that we need to obviously pick a plan, a paid monthly or yearly subscription to Shopify in order for us to be able to do this, to access the disable password feature, just know that this is where it would be under the Preferences tab in the online store sales channel. But again, we will not go through every single function of this, you know, online store channel because some of these things we have already covered before, but just know that themes sub tab is obviously where you add your store's theme. And we talked about the Shopify theme library in this course early on. Then we have the blog posts sub tab, which again, if you didn't know, again, I'll mention that you can have a blog on your Shopify store. So if you create blog, create blog posts button, you'll be able to create a blog post. And so typically what this is is, you know, talking about your latest collections or your latest sales or your latest discounts, any updates towards your store's business location or whatever have you write, the bug is really serving just as basically a way to become more personal with your customers and also let them know more about your business. Okay, and then for the next three tabs, we won't really talk about because we've already talked about them earlier on in this course. Pages of course deal with your different webpages in terms of your Shopify store. So this would include things like home contact and so forth. We've talked about this before. And the navigation of course deals with yours store menus, your Header Menu, your main menu, and then your footer menu again, we talked about this earlier on in this course. And then lastly, domains, which is also something else that we talked about earlier on in this course. So the last time really loved to talk about is the Preferences tab, something that we didn't get to before. Let's click Leave page because we did not create a blog post. Okay, so the Preferences tab, and let's click Preferences. So this is a tab that's important to talk about that we didn't get to, might be overlooked sometimes because people just think preferences or might not be something important. But really there's some good things here to focus on. For example, your title and Meta description. Here you definitely want to type in your homepage, your Shopify businesses homepage title. This typically is your business name and your businesses tagline. So for example, something like, let's say McDonald's. Their business name is McDonald's and their tagline is, I'm loving it. So definitely add that here along with the short description one to two sentences about your business. This will improve your ranking on Google for your search terms. When someone who's probably either searching your business's name or your businesses tagline, or just looking for things related to your niche or again, to whatever it is that you sell. So you definitely want to make sure that these two are filled. Then we have social sharing image. So this is just your image. Typically it's your logo, right? Or your banner logo, whatever have you. You definitely want to have this uploaded. So that way search engines can pick it up and also build some brand recognition on their platforms. And so customers can find you more easily. Google Analytics, this is a bit more technical and you don't have to worry about unless you're, of course, you know, I'm dealing with a more advanced business setup. But if you have Google Analytics, which is basically a tracking number or ID that Google uses on that you can add to your Shopify business is to track your customers their behavior and also, you know, just demographics about them so that we can create more useful ads to target customers like the ones that you already have, and also to learn more about your customer base. So again, this is what Google Analytics is for if you're working with Google Ads, this is definitely something you want to have set up and you can paste your code. Google will provide you here in order to have it hooked up with your Shopify store. And then we have Facebook pixel. So of course, much like a Google Analytics is if you work with Google ads, Facebook pixel is if you work with Facebook ads. So if you have a Facebook business account or work with the Facebook business manager and you want to track your customer's behavior or the links and pages, a visit from your Facebook ads that direct towards your Shopify store, you can definitely make sure that your Facebook pixel is setup, right? Because without it, you won't be able to create these Facebook ads to track your customers that are coming from Facebook to your Shopify store. And this is of course important to have setup if you ever want to create retargeting ads to re-target those customers that had visited your store previously, right? So again, this is just again for Facebook ads. So that's what Facebook pixel is four. Then after that we have customer privacy. Again. These are just some things you want to make sure to activate if your store is going to be, you know, taking orders from the European Union and of course, California. You wanna make sure you comply with these locations is online policy and privacy regulations. This is just something dealing with the law, again, for privacy and customer privacy. So just make sure that those two are activated once you have your store setup. And then lastly again, the password protection, which we need to actually second-to-last to the password protection and which we need the Shopify plan to be purchased in order for us to deactivate the password and be able to have the store go live to everyone. And then we have two things. We have spam protection and then domain redirection. Let's start off with spam protection. Again. If you want to protect your store from spam and abuse, you can enable these. In fact, it's recommended that these two are enabled, the Google recapture. So sometimes these Shopify stores, especially if you have any newsletter, textbook forms or contact us forms. Sometimes bots will put in spam and spam your inbox or your Shopify web store. In order to prevent this, you want to make sure that every contact and comment form and also login create account and password recovery forms and pages on your Shopify store have Google recapture enabled, which is usually that thing that you check. Word says, I'm not a robot. And then it has like a little puzzle for you to solve in order to make sure that your actual human, you want to make sure that you have that enabled on your Shopify web store in order to prevent spam and these bots from spamming up your forms and so forth. So these two are unable to make sure you keep them as such. And then again lastly, for domain redirection, this is something we talked about early on in this course. You can have a variety of domains, redirect or point to this Shopify store if you have purchased a variety of domains. And again, in order for us to be able to do that, we need to to buy a Shopify plan. But nonetheless, if customer's land on the wrong domain, they'll be automatically redirected to one that supports their country region. So that's a good thing about having a bunch of domains that redirect to your main domain. Because that way if a customer misspells a letter or as a typo in your business name, it's okay because you might have had that domain registered and it takes them to your Shopify store anyway. So again, you can just click Enable here if it's green to enable that, of course, in order to access this again, we need to purchase a Shopify plan. And if we had made any changes here, this save button would not be great. It would be a clickable green, and then we would just click Save to save our preferences. But yes, this is pretty much it in terms of sales channels on Shopify, know that you are not restricted to only having an online store sales channel. There are other online platforms in which you can sell on and connect those to Shopify to expand your business and get more sales to customers on those platforms as well. So yeah, that is how sales channels work on Shopify. 20. Conclusion and Thank You Video: All right. Welcome to the thank you. In the conclusion video. In this video, I would just like to thank you so much for enrolling in my course and also congratulate you for completing my Shopify course. You are now equipped with the foundations of Shopify and are well on your way to creating and setting up your very own store. And this course hopefully was a great guide to help you get there right? In this course, we covered basically all of the tabs in Shopify along with the walk-through setup. So now of course, the power is in your hands to set up your online business using Shopify. Shopify is a great e-commerce platform as we can see, and it's also very user-friendly, so you don't need to mess with code or none of these technical things. I also wanted to add that if in case you have any further questions and so forth, that you are welcome to personally message me or post a question. Or you can also of course refer back to any of these lectures, video lectures, and go through the specific tapper area in Shopify that it's giving you trouble. You are now equipped with the basics of Shopify and are now equipped with the knowledge and terminologies of Shopify as well. So I hope this course was helpful to you. I hope you leave a review and that again, you found this course useful. Again. Congratulations for completing this course.