Instagram Content Strategy for Entrepreneurs/Business Owners to Sell

1. Introduction to Instagram Content Strategy: What's up, everyone, welcome to this class where I'm going to teach you how to plan your content strategy for Instagram. Now the best part about this entire class is that it's not just restricted to Instagram. You can also use this strategy for any social media platform, for your blog as well. Now, before we get into today's video, let me first introduce myself. Hi there. I am proud to be modular. I'm the author of zero to four figures. I'm also a digital entrepreneur and a business owner feels the roles that I do take on. I'm a YouTuber, podcaster, Etsy shop owner, and a Skillshare teacher as well. Alright, that's a little bit about me. Now. Let's talk about you. Okay? Who is this class for now? Fit into any one of these two categories then this class is for you. The first category is the Instagram newbie. Now let me explain who the Instagram and UV is, why you aren't aware of any or most of the features on Instagram. And even though you know the features, you don't know how to use them to grow. Number two, you're clueless about what content to post and where to even get ideas for content. Number three, you're so afraid to get started because you don't even know where to start. And number four, you've been stuck at 100 to 300 followers for a long time and you have no idea what to do to grow. If this sounds like you, then this class is for you. The second category is what I would like to call the lead generator. Let's talk a little bit about who fits in the lead generator category. Now you want to be seen as an industry leader, but you don't know how to communicate that with your audience. You want to use Instagram to get leads and eventually make sales, but you don't know how to do it. Also, you're not sure of what your audience wants to see and you don't know how to make content for them. Lastly, you could also be balancing a full-time job and you're just so frustrated that Instagram seems to be taking all of your time right? Now. This feels like you, then this class is also for you. This class is for the Instagram newbie. It's also for delete generator. Now, regardless of which category you fit in, okay, whether it's the Instagram newbie or the lead generator. At this point, that one, you need clarity. You need clarity on what deposed, how to create them, who your audiences, what your audience wants to see, where to start, and all of those super, super annoying things. When you're starting out. Basically, you need a step-by-step process to help you gain the confidence to create your own Instagram content strategy. And that's exactly what this class will give you. Number two, It's also pretty clear that you need a roadmap because you're not sure how to even go about your content creation process systematically because all the free advice out there is all over the place and you want something that gives you a step-by-step process. Figure it out, and to make sure that the content you're putting out there is actually leading to sales. And lastly, you want to leverage Instagram, whether it is to position yourself as an industry leader or it is to help get sales for your business. Either way, you're looking to use your content to convert your followers into sales. Now, my content strategy actually helps you achieve all of these three things. It gives you a great starting point to help you structure your content strategy for Instagram to convert your followers to sales. Now a few of the things that you will learn in today's class. Number one, you are going to understand the importance of a content strategy. Number two, you are also going to learn the components of a good content strategy. Number three, my snow content framework. Now, this snow framework was designed specifically by me and it is used to help celebrate Norris, entrepreneurs and business owners to grow their business on Instagram and help convert their followers into sales in a very structured and systematic manner. Lastly, you will also get a worksheet to create your own content strategy for your business. Now by the end of this class, there are a few things that you will learn. Number one, you're going to understand why you need a content strategy for your business. Number two, you're going to figure out the types of content that you need to use. Number three, you're going to figure out a strategy that works specifically for you. And lastly, you're going to learn how to refresh it every two or three months. Those are all the things that we will be learning in today's class. If that sounds like something that you're looking for, Let's hop right into this second video, catch you in a bit. 2. Importance of a Content Strategy: Welcome back. We're now going into lesson number one where you're going to understand the importance of a content strategy. I personally believe it's important to understand why you need a content strategy for your business before we actually get into the content strategy for your business. Alright, so first off, let's try and understand where your audience is and where your offering is. So this is where your ideal customer is, and this is where your offering is, alright? As you can see in the image, there's quite some distance between where your ideal customer is and where your offering your product or your service is. Now what most people think is that your ideal customer just needs to take one hop and you're offering. But the reality is that the distance between your ideal customer and you're offering is actually a series of small steady steps. These are thoughts that are occurring in your ideal customers mind trying to figure out if they really want to go through with the purchase decision of choosing your offering. Alright, now, these could be varied. They could be very thoughts like e.g. they don't know if they need your offering. They don't know what your brand stands for. Perhaps they don't know what you're offering is. They don't know if they should choose you or your competition, or maybe they think that you're too expensive, or they have further questions about your offerings, whatever it is, each of these questions Meet to be answered so that they take steps towards your business. So e.g. they understand that they need you're offering. So that's one step that your ideal customer takes towards your offering. Maybe they understand what your brand truly stands for and it resonates with them. That's another step that they're taking towards your business. Maybe they now understand what you're offering is that helps them take a step closer to your offering. And maybe they understand the fundamental difference between your competition and you. And they realized that yours is something that they align more with. That makes them take one more step closer to yours. E.g. they think you're too. But at the same time, they understand the value behind your offering your product or your service. So again, that helps them take one more step towards your offering. And maybe they have further questions about your offering. And once those questions are cleared, it take further steps towards your offering. So it's pretty clear at this point that your ideal customer has questions in their mind. And for them to come closer to your brand, to your offering, they need those questions answered. And that's exactly where your content strategy comes into play. So the scenario that I just explained, usually pre-purchase, basically the content strategy for the pre-purchase phase is used to help your ideal customer come closer in their purchase decision for your offering. It basically helps them make the purchasing decision. And that is why your content strategy needs to be absolutely powerful enough to help them move towards your offering step by step. Now we've talked a little bit about the pre-purchase phase. Let's talk a little bit about why your content strategy is also important for the post-purchase phase. Now, ideally in the post-purchase phase, you want your customer to have a very smooth product usage. You want to give them a good customer experience, not just that, you want to make sure that they are choosing you the next time they need your product or your service. Not just that. You also want them to refer you to their friends, their family. Because referrals are actually a great way to build your brand reputation. Not just that, it's also a way for you to build your brand reliability as well. Now, for you to accomplish all of these, your content strategy also needs to be on point. So this is basically how important your content strategy is. It's not just important for pre-purchase, but it's also important for you to be intentional about your content for post-purchase as well. So in this lesson, we've basically understood the importance of the content strategy. And if I have to summarize this entire lesson, I would say it's very, very, very important. Now, in the next lesson, we're actually going to go over the components that are important for any content strategy and how you are going to determine that for your business. Alright, catch you in a bit. 3. Component: Goals: Welcome to lesson number two. In this lesson, we're gonna be talking about the components of a content strategy and how you can identify those for you and your business. Let's get into it. Now, according to my analysis, there are four components to every good content strategy, but gonna go through each one of them and you will have to download the worksheet that is there for you and work alongside with me as we're going through this. So let's come into the first component that I do have for you and that is goals. All right, Let's talk a little bit more about what I mean by that. Now, every good content strategy needs to have an end goal for it. Why are you producing this content? Now I want you to pause this video and write down the reason why you want to produce content for your business. I'll wait. You can pause. Okay, by now, I'm guessing that you've paused this video, you've written down your list of reasons. Now, if your reasons is any one of these, maybe you think that the algorithm needs it and that's why you need to produce content. Or one of your reason is my competition is doing it print. That's why I need to do this. Or maybe you think your audience expects you to, or maybe you've written down so that my page looks active and awesome. Now, if you've written any one of those reasons, you've got to wrap them up and throw them out of the window because those are absolutely not the goals that you need to have when you are creating your content strategy. Okay, let's get back to the big question, and that is, why do you want to produce content? Now, in my opinion, the easiest way to answer this question is to ask yourself, what is your end game? What do you hope to achieve with this content strategy? In my opinion, there are for really good reasons why you want to produce your content. Let's get into the four buckets that I do have for you. The first bucket is brand awareness. If you are looking to build brand awareness for your audience, using your content or using the content strategy, then that's a very good reason. The second reason that you could have would be to educate your audience. Now, one of the reasons why this is actually a very popular bucket when it comes to content strategy is because this actually helps you position yourself as an industry leader. Alright, That's on your agenda, is that your end game, then you would fit under this bucket, educating your audience. The third bucket is basically to nurture your audience. Now, in that picture that I showed you, the image that I showed you earlier, there were a series of steps that your ideal customer needed to take to get to your offering. Now, helping them make that purchase decision by a step-by-step process is actually called nurturing your audience. You're getting them to understand what your brand is about, why you're offering is going to help them, how it's going to help them what differentiates with other competitors, so on and so forth. You're nurturing your audience to come to a point where they're ready to make that purchase decision. So that's the third bucket for you. The fourth bucket is basically community-building. This usually comes post-purchase, where after your audience has engaged with your brand, perhaps they've bought your product or your service. You want them to stay on. You still want to continue giving them a good experience. You want them to feel connected to your brand. You want them to feel connected so that they can refer you or so that they can continue having a positive experience. All of that comes under community-building. So these are the four buckets that I do have for you. Okay. The first one, I'm going to just going to repeat them. The first one is brand awareness. The second one is to educate your audience. The third one is to nurture your audience. And the fourth one is community-building. Alright? You don't have to decide which bucket you fit into right now. All of that will be determined in the snow framework that I do have for you. In this lesson, we've covered one component of a good content strategy and that is goals. In the next lesson we're going to cover the second component of a good content strategy. And that is by your stage, catch you in a little bit. 4. Component: Buyer Stage: Hi there, welcome back. Now let's get into this lesson. We're gonna be talking to you about the second component in any good content strategy, and that is the buyer stage. Now let's talk a little bit about that. Now, your buyer's journey, as we've understood in the image that I showed you much, much earlier, is that there is a series of steps between your audience and where your offering is. Now, this is actually called your buyer's journey, not the buyer's journey or the IDA concept was actually introduced by a businessman named Elias St. Elmo Lewis. Marketers such as myself, we heavily depend on this concept to explain the buyer's journey. And that's exactly what I'm going to break it down for you today. So the buyer's journey, as I've already explained before, is basically a series of steps taken towards your business. Now, these steps are actually broken down into specific sections to further understand what is your audiences mindset during each of those steps taken towards your product or your offering. The first stage is called awareness stage. Now, in this stage, your buyer understands or becomes aware that your product or service is available in the market, not just that. Most of the times your buyer, your ideal customer, may not even realize that they're pinpoint exists. So in this awareness stage, they basically understand or become aware that they're pinpoint exists and they need to look for a solution. And that's when we come to the next stage, which is the interest. Sometimes the pain point is at a point where they can manage it and they don't really want to look for options to help them solve it. That's usually in the awareness stage. But when the pain point becomes too much to bear, they start looking for solutions. And that's the interest stage. They're interested to look for solutions. They're actively looking for ways to solve their problem. That's a good sign because that's one step closer to their purchase decision. Now the next stage after interests comes consideration. This is when they're even more eager to solve their problem. They're looking at your brand, they're looking at other brands, and they are considering their decision to move forward with a particular brand, particular product, or a particular service. So around this time, your audience, ideal customer is basically considering their options. Alright? It's a very, very simple to understand the buyer's journey because it actually flows. If you see it actually does flow for staff to become aware that there is a pain point, then they have to be aware that your product, your service exists. They have to show interests because they need to be actively looking for a solution for their problem. And number three, they actually consider your brand. Of course, other brands in the market that's available to help them solve their pain point. Now, the fourth stage is of course, the purchase decision. This is when they are pretty sure that one, they've narrowed down their options to either u and a competing brand, or they're pretty sure that they want to work with you. They want to move forward with your product or your service that comes in the purchase. And then there is another stage after that, that is the post-purchase. And that is basically how their mindset is when they are using your product. And of course, if they're happy in this stage, there is one more final stage which a lot of people usually miss out. And that is the repurchase phase where they come back to you to get more of your products or your services. Now the IDA concept can actually be put into a pyramid. It basically explains the quantity of people flowing through the buyer's journey. At the top, we have the awareness because a lot of people will start to understand that, hey, I've got a problem on hand. And that's when few of them, a small percentage of them start to understand that they need to look for a solution for their problems. So that's where the pyramid, if you see, kinda narrows down a little bit. So the people entering the interest stage is going to be a lot smaller than the people in the awareness stage. And of course, when they come into the interest stage, few of them may not consider your product or your service. Few of them may be considering product or services, so that narrows the quantity a little bit more. The next stage is the purchase stage. Not all of the people who are considering to buy your product or service will actually move forward with that decision. Some of them may choose a competitor's brand. Some of them may actually decide that they don't want to make that purchase after all and just drop away from the funnel. So again, you see that the pyramid narrows a little bit more in your post-purchase phase. Again, if they're not happy, they're not going to come back to you, they're not going to come back for the repurchase. That's a smaller percentage. Also, sometimes your ideal customer may or may not require a repurchase of your product or service. Also is a possibility and that's why that's the narrowest part of the pyramid. I really marketers such as myself, we break this down into three different parts. One is tofu and it loves to say it, it's top of the funnel. And this usually comprises of the awareness and interests section. Now the next part is the muffin or middle of funnel. And it usually consists of the consideration as well as a little bit of the purchase decision. Lastly, we have bottom of the funnel, which is their purchase and their post-purchase experience. And usually the post-purchase and the repurchase phases are heavily dependent on client experience. What your buyer's journey looks like. I'm going to repeat it from the beginning. So we start with awareness, awareness of the pain point and even to some extent, awareness that they need a solution to the pain point that they have. The next stage is the stage where they start to actively look for a solution to their pain point. Consideration stage where they're very, very serious and they've narrowed it down to maybe you and maybe to other competitors. We have the purchase decision, we have the post-purchase, and then we also have the repurchase. Now, if we were to go back to the previous lesson that I had for you and those four buckets, each one of those buckets can actually be placed into this entire buyer's journey. So the buyer's journey was not my concept. It's a concept introduced for marketers, but the buckets were introduced by me. Okay, so now we're going to seamlessly integrate my concept with the concept that already exists. And now the reason why this is so important for us to understand where the content bucket places is. Because depending on where your audience is, you will be strategising your content according to the content bucket that is placed for that journey. So let me actually explain where each bucket is placed and then I will tell you why. It's so important to understand where the bucket is placed. So if your audience is in the awareness and interests stage, ideally you'll be using the brand awareness content bucket, okay? If your audience is in the interests to consideration stage, you will use the educated audience content bucket. Now, if your audience is in the consideration as well as the purchase phase, you will be using the nurture audience bucket. And lastly, if your audience is in the post-purchase as well as the repurchase face, you'd be using the community-building content bucket. Now why is it so important for us to understand where each bucket goes? Very, very simple. Your audience isn't completely different mindset at each of these phases. So your content needs to be tweaked according to what they are looking for in that particular phase. E.g. if your audience is in the awareness stage, okay, what did I say for the awareness and the interest stage, we're going to use the brand awareness bucket. At this point, your audience is not even aware that they have a pinpoint, nor are they aware that you even exist your brand, your product, or your offering. So at this point, all of your content is going to be revolving around making sure that your brand builds its awareness, helps people identify if they have a pain point or not. Helps them recognize their pain point, helps them understand that there are solutions available for their pinpoint. And number five, it also helps to generate interests. So all of that will actually come under the brand awareness content bucket. Now let me take the example of the Educate bucket. Now, in the bucket, this is usually when your audience is closer towards your interests as well as your consideration phase. So at this point, okay, they've got it narrowed down to you. And maybe two other competitors. At this point, you really have to prove why your product or your surface is much more suited to them versus your competitors. One of the ways that you can achieve this is to position yourself as an industry leader. Okay? So if your audience on Instagram is around this, ideally, you would be giving them content to educate them, to make sure that they recognize that you are industry leader. And if they were to buy any product or service in your industry, it has to be from you, from the industry leader. Okay, so that's the example that I do have for you, for the educate audience. Let's go to the example that I do have for you, for the nurture audience. So this usually comes in the consideration to purchase phase where they're, at, at this point, your audience's mindset, if I have to be specific, is that one. They are either deciding whether they should move forward, whether it's worth it. There are certain at this point that they want to move forward with you, but that might be a little bit hesitation for them to actually move forward with the purchase. So at this point, what you're essentially doing is that you are nurturing your audience. You're helping them solve their frequently asked questions. You are handling their objections. Maybe they're the fuel that your prices too expensive, or maybe they're unsure if that product is going to help them, or maybe they're scared They're gonna get buyer's remorse. All of your content for the people in these two phases would be most likely to nurture them, to help them get answers to the questions that is stopping them from just taking the next step, and that is the purchase. Alright? And of course, the last content bucket that we do have is your community building bucket. As I've explained a little bit earlier, your purchase, post-purchase, and your re-purchase. It really has to be a very good client experience. One of the ways that you can provide a great client experience is to make them feel part of the community. It helps to build much more trust, not just that. With that sense of community, they are more likely to refer you. They're more likely to come back and purchase from you. So this is how my four content buckets actually aligned with your buyers journey. At this point, it's very, very important for you to understand what exactly is the mindset of your audience when it comes to the platform that you're looking for. Now I know this entire class is pertaining to Instagram content strategy, but I did mention that you can use this content strategy for any social media platform and for your blog posts as well. Okay, So the first question that you need to ask yourself at this point is, what is the mindset of my audience at this point? Which stage do they fit in? Are they in the awareness stage? Are they in the interested? Are they in the consideration stage? Are they in the purchase stage? Are they in the post-purchase stage? Are they in the repurchase? So wherever your audience is, you've gotta do a little bit of research for that. Wherever your audience is, you've got to understand what is their mindset. And you've got to pick the content bucket that aligns to the stage that they are in. Now that wraps up this lesson. In the next lesson, we're gonna go over the third component of a good content strategy and that is the visual elements catch you in a little bit. 5. Component: Visual: Welcome back. Now let's get into the third component of a good content strategy, and that is the visual component. Now, this is specifically for Instagram, but like I said, you can always extrapolate it for any of the other social media platforms, as well as your blog posts. So when it comes to the visual element, there are a few questions that you can ask yourself at this point. Whatever content that you're planning out for your content strategy doesn't align with your brand voice or color palette. Is it easy on the eyes? Is it eye-catching? Which IG feature are you going to go with? Are you gonna go with IGTV? Are going to roll reveals that you're going to go with castle or just stories. How are you going to convert whatever content bucket you have into actual content that comes into the visual aspect of it. How are you going to like e.g. if you are creating content for the brand awareness bucket, how are you going to bring that brand awareness on Instagram or on the social media platform that you want, or on the blog post that you want, Okay? Are you going to reuse reals? Are you going to use maybe you just carousel post? Are you just going to take pictures and use the relevant hashtags? How are you going to go about it? And that comes into the visual aspect of a good content strategy. The last question that you're going to ask yourself at this point is, does it match your overall brand aesthetic? This is very, very important because as much as it's important for you to have good content, it's also important that your audience sees a very systematic and consistent brand aesthetic, brand tone, and even just the brand feel. If there is a bit of a disconnect, what happens is that subconsciously there is a mistrust. But if you're consistent every single place, again, a very subconscious layer of trust builds and that's what you want really. So this was a very short lesson, but we talked a little bit about the visual aspects. Again, I would really like you to take your worksheet and workout the visual aspect. There are more questions in that to help you determine the visual aspect of your content strategy. In the next lesson, we're gonna be talking about the fourth component of a good content strategy, and that is promotion. Catch you in a bit. 6. Component: Promotion: Welcome back. Now let's talk about the fourth component in every good content strategy and that is promotion. So it's not just important for you to have content strategy for one platform. Most likely you're gonna be on multiple platforms. So how are you going to re-purpose that content to various other places that your brand is present on. That's one of the most important things, a good content strategy. How are you going to connect with your audience on other platforms as well? So few of the questions that you can ask yourself, where else will you re-purpose and post it? Okay. Are you going to either put it as is or are you going to re-purpose it as something else? Now, maybe the real had five important points for why your product is super, super awesome. Maybe you want to convert that into a written post for LinkedIn. How are you going to be purpose this entire process of using the same content elements and basically converting it into a form that is relevant to the platform is actually called as re-purposing. Are you going to put it as is, or are you going to repurpose it into something else? Maybe that other platform does not support reals. So do you want to design something else and maybe put it as a carousel? There are different ways that you can go about repurposing. How are you going to interconnect each of your platforms so that your content strategy is cohesive across all platforms. Okay, then when else would you promote it? Are you going to post it again after a couple of months? All of those things are very, very important for you to understand and are part of a good content strategy. Lastly, you're also going to understand if you need anything additional for promotion, do you maybe need to hire someone to help you repurpose? Do you need to hire a videographer for your help to help you create the content. Understanding what resources you have in the moment and what resources you need to budget for is also part of this entire process. It's also part of having a really, really good content strategy. And basically those are the four components of a good content strategy to review. The four components are gold, buyer, stage, visual, as well as promotion. At this point, what I would like you to do is fill in the worksheet to identify your goals and consequently understand your buyer stage, not just that. Go through the clickable PDF checklist that I do have for you, for your visual elements. And then go through the clickable PDF cheat sheet that I also have for you, for your promotion. Alright, Those would really, really help you build a content strategy that is cohesive. Now, in the next lesson, I'm going to go over my snow content framework. Catch you in a bit. 7. The SNOW Framework: Welcome back. In this lesson, we're going to talk about my snow framework to help you create a content strategy that helps you convert followers to sales. Now before we get into the framework that I do have for you, let's do a small refresher on what we have learned so far. Now, we understood that this is actually where your ideal customer is and this is where your offering is. Basically for your ideal customer to reach you or to come to the purchase decision. It is basically a series of very small and stay steps that they need to make towards your business. And once each of those questions at that point is covered or they feel secure with the answers that they're getting at that point. That's how they get closer and closer to buying your product or your service. Now that entire portion of small steady steps is basically facilitated with a good content strategy. Not just that, when we're talking about post-purchase, all of the entire process to help with smooth product usage, good customer experience, choosing you the next time or even refereeing your friend, all come under a good content strategy. Now let's get into my snow framework. Now snow stands for step nurture, Objections and winds. So S for step n for nurture over objections, W4 width. Now what does basically does the snow framework is that it helps you create the content needed for your content strategy basically gives you the pillars you need to build your content on. Let's get into what each of these mean. Now let's get into S for step. Okay. Now what this does is basically this kind of content, the step content encourages your ideal customer to take their next step, or in other words, to take some action towards your business. It might not necessarily be buying your product or service. Remember, I said that there is a lot of steps for them to take to get to a point where they're ready to purchase your product. So maybe the step could be downloading a freebie or a lead magnet if you have that, or to buy a lower end of your product instead of the product that you thought they would initially by. Could also be, if you are a coach or a consultant, book a free call with you or DMU or register for your upcoming webinar, whatever it is. Any content that encourages your audience to take a step towards your business is called the step content. Now let's get into N for nurture. Now, I really, when it comes to nurture content, anything and everything that helps to build relationships be make you look like an authority in your field. See get your customer to trust you. D ensure a good customer experience or E, to get them to start considering you would come under your nurture and that is n. That's the n in snow. Alright? Content that come under this e.g. would be maybe an FAQ post. Frequently asked questions post for your product or your service. Or maybe you want to talk about your brand mission and your vision. Or maybe you want to have related posts about what community service you're doing. Anything and everything that revolves around nurturing your audience would come under the nurture content. N for nurture, and that is your nurture content. Now let's go to 0, and that is objections. Now of course, during the course of their buyer's journey, there's gonna be a lot of objections. Maybe Your price is too high or maybe they're unsure of how it's going to incorporate into their lives. They're gonna be tons and tons of objections. The content that pertains to handling objections comes under the objections content. The objective basically of the objections content is to remove the possibility of a note from your ideal customer. And this works best, usually when you anticipate what their objections are going to be. A few of the ways that you can actually do this is talk to people who have already purchased your product. What were their initial hesitation? What help them make that purchase decision? It's usually a good way to survey them to find out what those objections are before they come about so that you can use your content to prep your audience and to remove that possibility of a node before it even comes. That's usually the best objection. Handling. Of course, sometimes you can't catch all of them and some of them do remain. And that's when you basically use more content for objections and you help them make that purchase decision. Now a few examples that I do have for you would be to use content to increase the value of the product in their eyes, maybe you want to talk a little bit about the benefits. The exclusive features that your product or your service have. A few of the other ways that you can do. Maybe you can explain what is the value for money in your product or service. You can explain why your product has different features from your competition, why it ranks better. All of those things comes under your objections content. For objections, objections, content. Alright, Now let's come into w and that is your wins content. Now, basically what the winds content does is it's the final push that your audience needs so that they can pick you. Ideally, they need proof. It's just as simple as that. They just need proof that your product will work for them the way you tell them that it is going to. One that was a slightly complicated sentence, but it's absolutely true. They need proof. It's just as simple as that. This would come contents in the winds. Content would come as testimonials or reviews, or even user-generated content. We call it USG in the marketing world. So if your customers are talking about your product, sharing those or repurposing them as wheels or content or carousels would be a great way for you to use within the content. Now comes the fun part. Now we're going to piece together the components of a good content strategy. We're also going to piece together the IDA concept that I shared with you earlier on. And we're going to just put those together with the snow framework that I do have for you. Okay. Before we get into the piecing together part, let's do a small review. Until now, we've understood which content buckets we need to choose. We have also understood which stage our audience is in. They've also decided our visual aesthetics. If you've gone over the checklist and the worksheet that I do have for you, this is where you should be with your business right now. And of course, you've also decided on your promotion techniques. Our next step is to actually figure out which content to put out that our customer moves further along the line. And so this is how we piece it together. I write snow S for step and for nurture over objections, W for width. Now brand awareness is usually the step and nurture content starting to make sense now, isn't it? So S and n would make your brand awareness. If your audience is in the brand awareness content bucket, I'm going to put it again over here. So if we take a look at the entire buyer's journey, you remember where brand awareness, it came in, the awareness and the interests. So if your audience is in that phase, then ideally the kind of content that you will be putting up is step content and nurture content. These to form brand awareness. Now, the next thing is if your audience is either in the nurture bucket or in the Educate bucket, that's usually interests consideration, purchase those three stages, then you would be using nurture and objections as part of your content strategy. I'm going to repeat that again. If your audience comes under the nurture and the Educate bucket, that's usually from interest to consideration to purchase. Then you would be using the nurture content as well as the objections content. Now, I've added one more extra, e.g. you're in your launch or your promotion period. Ideally, you want to focus on your objections content and your wins contents. So 0 w, alright? And if you are in your community building bucket, if your audience is in the community building bucket, then you would be using nurture content and wins content. So this is the basic structure of the snow framework. It helps you decide which content to put out based on the content bucket that your audience belongs to. Now I'm gonna give you a couple of examples and we'll go through each of them in the next lesson. The next lesson is just about examples on how you're going to fit the snow bucket into your content strategy. Catch you in a little bit. 8. Examples of SNOW Content: Welcome back. In this lesson, we're going to go over some of the examples that I do have for you so that you can implement the snow framework for your business. Alright? So we talked a little bit about S NOW, which was step nurture objections and wins. So if your audiences and the brand awareness bucket, and let's just review a little bit. If they're in the brand awareness bucket, they're usually in the awareness and interest stage. According to my snow framework, the kind of content that you need to be putting up is S and N, right step and nurture. So if you're trying to build brand awareness, ideally, the kind of content that you'll be putting out would be to download your freebie or by a lower end of your product. Basically, you're letting them know that you exist, your brand exists, and you are helping them get to know your brand, your business a little bit better. So that's where the step content helps. Nurture content also helps because at that point where you're trying to build brand awareness, you're trying to form a relationship. You're trying to get them to connect with you a little bit. Your nurture content will really, really help you at this point as well. So for the brand awareness bucket, It's s and n, which is your step and nurture content, not the Nurture and Educate buckets usually go hand in hand. And for both of these, if you think that your audience is in need of nurturing or you feel that you want to position yourself as an industry leader, as an authority in your field, then these two buckets would be where you need to keep your content. And that is for nurture 0 for objections. Because at this point, when you are keeping out content that helps with objection. Handling, you're also educating them about why your product is a better fit for them. Of course, your nurture content will be helping them. The nurturing aspect as well, you're gonna be building relationships. You're going to make you look like an authority. You're going to help them trust you. You're going to build a good customer experience for them even before they purchase. And then of course, you're also going to get them to start considering you. And so that's why when you are dealing with Nurture and Educate buckets, ideally, you would stick to nurture and objections content. Now say e.g. you're in your launch or promotion period. Ideally, during this time, you would want to use objections and wins. This is because when you have your promotion going on, they're usually at the brink of making that purchase decision. And they just need that little push to help them make that purchase decision. And that usually comes with objection. Handling as well as wins when you let them know through testimonials and reviews that your product can actually bring them the transformation that you are saying it will. It just helps them make that purchase decision a little bit easier. Of course, you will have a lot of objections during this phase. So it's really good to put out objection content so that you are tackling their objections even before they arise. Alright, that's always the best way to go. Lastly, we're going to talk about community building and that is nurture and wins. So your nurture and your wins content would ideally come under your community building because one, you want to reaffirm to them that the purchase that they've made is positive, is good and it's helping other people, right? So that comes under the winds. You are building a community over there. Not just that with your nurture content, with your relationship, building, with content that builds trust, you are building a community mindset for all of them as well. So these two are very good content pieces that you can put if you are focusing on community building in your audience. Now these are the examples that I do have for you. Your next step is to actually take a look at the snow worksheet tutorial that I do have for you. Not just that, please do take some time to fill out your worksheet and create your content strategy for Instagram or even for any other social media platform for, even for your blog posts as well, the same concept framework will work for any platform. And lastly, do a little bit of a jig because content strategy is now done and dusted. And all you have to do now is to implement that. And there you go, You're doing awesome. Let me tell you that. Okay. So don't forget to check out the snow Worksheet Tutorial and I'll catch you in my next class. Bye. 9. Components Worksheet Walk Through: I would just go over the content strategy components worksheet for you. So in the worksheet, It's a Microsoft Word document. I have done a recap of all the four components just so that it will help you to remember them while you're filling out the worksheet. So I've got a couple of notes over there. And then over here you're going to actually figure out your goals. I've got a couple of questions for you. How do you understand your buyer's journey? How do you understand which stage your followers are at? All of the questions will help you arrive there. Alright, so please do take the time to fill this out. And this is basically how you will come up with content topics by understanding where your followers are at. I also do have the visual and promotion checklist. Don't forget to check them out. I also do have the snow content Excel sheet, so I'm gonna put videos for them up as well. Catch you in a bit. 10. Visual + Promotion Worksheet Walk Through: This is the visual element checklist. This is what it looks like. It's a clickable PDF. So all you have to do is go over each of the questions that I do have for you and make sure that your post is aligned with the visual aspect of the components. I also do have a promotion worksheet for you in the download section. They've got a bunch of questions for you to answer so that you can get the promotion part of your content strategy all fixed up. I really hope this helps you. Thank you so much for watching my lesson all the way up until here, I'll catch you in my next class. Bye. 11. SNOW Worksheet Walk Through: Hey there. So this is the snow content template that I do have for you. It's an Excel sheet. The first column you have the framework. So it's either gonna be step nurture objections or wins. You're going to put it over here. Post date is when do you plan to release it? Content-type would be whether it's a real or a carousel or is it an IGTV, you can decide to put it over here. Next is the objective of the pose. What is the endgame of the post? And we've talked a little bit about this in the lesson that I had previously for you. For you, while you're deciding your content, I've given you a couple of options you can put in your topic for the post, the creation date, the status is in progress. Has it already been scheduled? All of that can be written over here and any additional notes that you would like to add personally. Now I've got a separate column over here called the ideas dumb. It's just a column that works specifically for me. I usually just put in all of my ideas here. And when I'm ready to create them, I go over to this side and then I add them into the content type and then the objective and then the topic section. Over here, I've got a shortened version of the snow framework just for you. If you would like to focus on brand awareness, then I've got step and nurture, so on and so forth. So everything's just here in a mini box for you. Now let's go over an example that I do have for you. E.g. I'm a health and fitness coach. Alright, and my audience is in the brand awareness stage. Ideally, I would like to focus on step and nurture. I've got the post date for my content. I want to do one post and maybe one story. The objective of this particular one was to download the lead magnet. As in, I would want my audience to download the lead magnet and then for my stories, I want them to be aware of my course launch. So over here, the topic, I've given it, I've given a creation date, and then I've even changed in the status for me personally, I usually write the content in the nodes, but you can use it for whatever you would like to have it for. And then over here I have an ideas dump column. Alright, so this is how you would fill out your snow content template. Hope this helps catch you in a little bit.